Ungawenza Kanjani Ama-Adwords Kakhulu

Google Adwords is a program that matches advertising content with publisher pages to increase traffic. It also assists advertisers by detecting fraudulent clicks and sharing revenue with the publisher. Publishers have several benefits associated with Adwords. Lezi zihlanganisa: Izindleko ngokuchofoza ngakunye, isikolo sekhwalithi, and fraud detection. Adwords is an effective tool for monetizing content and improving the overall traffic of a website. It is also free for publishers to use and is available to anyone who would like to start a business on the Internet.

Izindleko ngokuchofoza ngakunye

Cost per click for Adwords is an important component of online marketing, but how much should you pay? Google’s Adwords network has hundreds of thousands of keywords available for bidding. Although CPCs are generally under $1, clicks can cost considerably more, especially in highly competitive markets. Noma kunjalo, it is important to consider ROI when planning a campaign. Below is a breakdown of CPCs by industry.

The cost of pay-per-click depends on how well your ads match the search terms of your customers. There are several methods to ensure your ads match your customers’ queries. One method is to use negative keywords, which are words that sound similar to the ones you want to appear, but have a different meaning. You should avoid using negative keywords unless they are absolutely essential to your business. These methods are not only less effective but they can actually increase your cost per click.

CPC metrics are divided into three types – average, maximum, and manual. Maximum CPC is the amount that you think a click is worth. But keep in mind that it is important to set a lower maximum CPC when comparing the cost per click to the amount you will actually make from that click. Google recommends setting your maximum CPC at $1. Manual cost per click bidding involves setting maximum CPC manually.

Isikolo sekhwalithi

The Quality Score of your Adwords campaign is determined by a few factors. The expected clickthrough rate (I-CTR), ukubaluleka kwesikhangiso, and landing page experience all play a role. You’ll see that even the same keywords across different ad groups will have different Quality Scores. These factors depend on the ad creative, amakhasi okufika, and demographic targeting. When your ad goes live, the Quality Score adjusts accordingly. Google gives three different quality scores for different campaigns: “Low”, “Medium”, and ‘High.”

While there’s no such thing as a perfect score, there are many things you can do to improve your QA score. One of these things is changing your landing page. Make sure it matches your Adwords campaigns and keywords. Ngokwesibonelo, uma uthengisa amapeni aluhlaza, you should create an ad group featuring that keyword. Your landing page should offer the perfect amount of information. The content of your landing page is equally important as the ad group.

The quality score of your ad will affect its positioning in the SERP and its cost. If you have an ad that reflects a high quality, it will be placed on the top of the SERP. This means more potential visitors and conversions for your ad. Nokho, improving your Quality Score is not a one-time effort. Empeleni, it will take a while to see the results.

Ucwaningo lwamagama angukhiye

To make the most of AdWords, you must conduct thorough keyword research. While you should focus on the popular keywords, you should also consider niche and less competitive keywords. The first step in keyword research is to identify which keywords will yield the best results. Use tools that will give you an idea of the competition for the keyword that you want to target. Google’s Keyword Planner is a useful tool for keyword research, and it’s free.

When searching for the right keyword, you need to consider the intent of the user. The purpose of Google Ads is to attract customers who are actively looking for solutions to a problem. Nokho, you should not forget that people who don’t use search engines might just be browsing and look for a product or service. Ngaleyondlela, you won’t be wasting your time on people who aren’t interested in what you have to offer.

Once you’ve narrowed down the keywords that will draw the most traffic to your website, it’s time to perform keyword research. This is essential for a successful AdWords campaign. Keyword research helps you determine how much you need to spend for each click. Keep in mind that average cost per click varies dramatically depending on the industry and keyword. If you don’t know how much to spend on keywords, you may want to consider outsourcing the task to an expert.

Adwords Express

Unlike traditional Google ads, Adwords Express only requires one ad per campaign. It also allows you to create multiple campaigns. You can get started with Adwords Express by completing a few simple steps. Create your text ad and budget, and Google will create a list of relevant keywords and related websites. You can choose the ad format that best suits your business. To optimize your ad placement, try using a specific keyword phrase variation.

Another key benefit of Adwords Express is its low-cost setup. Unlike full Adwords campaigns, it requires no initial investment. You can create a campaign within minutes and begin testing it immediately. With the help of the built-in analytics, you’ll be able to see the results of your ad campaign, and see which keywords are working best. Kuye ngezinjongo zakho, you may wish to create more than one campaign.

Another major drawback of Adwords Express is that it’s not designed for beginners. It’s more suitable for smaller businesses and organizations with limited budgets. This tool can also benefit organizations with little staff resources. Nokho, small businesses should proceed with caution and consider hiring a PPC agency or PPC consultant to assist with the campaign. You don’t need to be an expert in PPC to reap the benefits of this tool.

Ithagetha kabusha

Retargeting with Adwords is a great way to reach a targeted audience of your website. The technology behind retargeting works by using the cookies of a new user, which are small files saved on the browser and contain information such as preferences. When someone visits your website again, retargeting ads will add their anonymous information to Google’s database and alert it to display their ads. Here’s how you can set up retargeting ads:

Retargeting ads should be relevant to the content on your website, rather than general, generic messages. They should guide prospective customers to a product page optimized for that product. It’s important to create retargeting lists that target customers who left their shopping baskets or spent time browsing your products. Ngale ndlela, you can tailor your ads to reach customers who are most likely to buy your product. In addition to using the retargeting feature, you can create your own remarketing list and target people based on their past purchases.

Google Adwords remarketing campaigns can be started using your existing account, and you can choose to retarget the same audience across the Google Display Network, I-YouTube, and Android apps. Google uses CPM (Cost Per Thousand Impressions) and CPC (Izindleko Ngokuchofoza ngakunye) pricing models, and you can even choose between a cost-per-acquisition (CPA) model or a CPA (Cost Per Action).

Izindleko zokuguqulwa ngakunye

The CPC (cost per conversion) of Adwords is a measure of how much you pay per conversion. It represents the cost of selling a product or service to a customer. As an example, a hotel owner might use Google Ads to increase the number of bookings for the hotel. A conversion is when a visitor completes a specific action such as registering for an account, ukuthenga umkhiqizo, noma ukubuka ividiyo. Cost per conversion is important because it represents the success of the ad, while CPC is the cost of the ad.

Aside from the CPC, a website owner can also set up specific conversion criteria for their ads. The most common metric for a conversion is a purchase made through a website, but e-commerce advertisers can also use a contact form to measure sales. If the website contains a shopping cart, a purchase will be considered a conversion, while a lead generation platform may consider a contact form fill as a conversion. Regardless of the goal of your campaign, a cost per conversion model is a sound investment in AdWords.

Cost per conversion is higher than the CPC for a click, and is often up to $150 or more for a conversion. The cost of a conversion will vary depending on the product or service being sold and the close rate of a salesperson. Cost per conversion is also important because it will determine the ROI of your advertising budget. If you want to know more about how much you should be paying for AdWords, start by estimating your lawyer’s hourly rate.

Izimfihlo ze-Adwords – Uzivula Kanjani Izimfihlo ze-Adwords

To unlock the secrets of AdWords, you must learn how the system works. The key to mastering the system is to understand how AdRank is calculated. Ads with the highest AdRank are at the top of the page, while those with lower AdRank get the bottom spots. Ku-AdWords, this mechanism is called the discounter. Many certification exams cover this topic. But before you can start bidding, you must learn how to evaluate your Quality score and determine if your ad is relevant for your audience.

Ucwaningo lwamagama angukhiye

Using a free tool like Ahrefs is an excellent way to identify keywords that your competitors are using. This tool will let you search hundreds of different domains and get suggestions for keywords. These suggestions are displayed in descending order of difficulty. If you’re just starting out with Adwords, it may be difficult to find the right keywords to target. Ngenhlanhla, there are many free keyword tools to help you find keywords for your business.

As with any advertising campaign, keyword research is crucial. Knowing which keywords your audience uses is the first step to a successful campaign. Keywords with high search volumes are the best options for ad targeting. The volume of searches for each keyword will guide your advertising strategy and help you get the most exposure. Ngaphezu kwalokho, you’ll learn which keywords are not competitive and which ones will get you a higher position in the SERP.

After researching your audience, you can start writing content based on those searches. Whether you’re writing about spine surgery or a hiking blog, you’ll want to focus on the keywords that are relevant to your audience. Keywords that people commonly search for will increase your chances of reaching them. By using the right keywords, you’ll find a higher level of conversion and increase the amount of visitors to your site. If you’re trying to reach medical professionals, consider focusing on long-tail keywords instead of broad terms. They represent a large portion of organic traffic and are very competitive.

Another way to do keyword research is to immerse yourself in your niche. This will allow you to identify the questions your audience asks. Knowing what they’re looking for is crucial to capturing their attention. Use Word Tracker to identify what your audience wants and use that information to write new posts. Once you have found your keywords, you’ll have an endless supply of topics to write about! You can also use your research to make new posts, including those that address these questions.

The next step in keyword research for Adwords is to gather relevant resources. EBSCOhost, Ngokwesibonelo, is an excellent resource. It is home to more than four million articles, and its search tools can help you determine keywords that people will use when searching for your products or services. Make sure you’re searching with quotation marks or asterisks if you need to find multiple forms of the same word. You should also use quotes around your keywords to ensure that your search terms are as relevant as possible.

Isu lokubhida

You have probably seen ads that claim to increase ROAS. But what is the best way to increase ROAS without increasing your budget? You can use an automated bidding strategy for Adwords. It can give you an edge over your competitors. Google shows you ads when your competitors don’t show. You can then adjust your bid based on that information. This strategy may be difficult for new users, but it is worth a try.

You can also use the Enhanced CPC bid type to increase your chance of conversions. This method will automatically raise or lower your bids based on your target CTR, CVR, and CPA. If you have a high CTR and want to get more clicks, you can use the Maximise Conversions option. This bid strategy can be used by both the search and display networks. Nokho, it can work best if your goal is to increase your conversion rate.

Ngaphezu kwalokho, you can also use the Target Impression Share (TIS) method to throttle the performance of your campaign. This method helps in maximizing the number of conversions, while guarding against overspend. Nokho, it is not recommended for portfolios. It is best suited for websites with high budgets, since it will help you save time by automating the bids. A good bidding strategy is important to increase ROI.

A bidding strategy can be as simple as setting a budget and using the keyword level bid to drive more clicks and impressions. You can even use a Target Search Page Location (TSP) bidding strategy to increase brand awareness. Kodwa, there is no single bidding strategy that works the first time. You should test several different strategies before settling on one that works best. Ngaphandle kwalokho, you should always monitor your performance metrics, such as conversion rate, I-CTR, and cost per conversion. Bese, you can figure out how much return you will get from your ad spend.

You can also use a mobile app to increase conversions. If your product or service is mobile-friendly, you can set a lower bid on mobile devices. AdWords will automatically adjust bids to attract these users. Futhi, you can set your bid to a lower rate for desktop users. The next time a potential client visits your website, they are more likely to buy it. Ngakho, the key is to adjust your bid and optimize your ad campaign!

Delivery method

When you run an Adwords campaign, you’ll have to choose between Standard Delivery and Accelerated Delivery. Standard Delivery spreads ad impressions evenly throughout the day, while Accelerated Delivery displays your ad as often as possible until your daily budget is exhausted. In both cases, you risk not receiving enough impressions. If your budget is small, you can use Accelerated Delivery to learn more about your ad’s position and click through rate.

There are several ways to customize the delivery method for your Adwords campaign, but the default setting is Standard. Nokho, if you’re using accelerated delivery, you can use a daily budget of $10 to run your campaign. While the latter option may be the better choice for those with limited budgets, standard delivery will cost more in general. Ngakho-ke, you should understand the differences between the two so that you can maximize your budget in the most profitable markets.

Using accelerated delivery may not be the best choice for a low-budget campaign. While the standard method works better for maximizing your daily budget, accelerated delivery has a higher CPC. Ad scheduling allows you to control when your ads appear in the search results. By setting your bids, you can control how often your ads appear. With accelerated delivery, your ads will appear more often during the day, while slower-loading standard delivery displays ads more evenly throughout the day.

Standard delivery is the most common ad delivery method for Search campaigns. Google has also made accelerated delivery the only ad delivery option for Shopping campaigns. As of September 2017, Google started migrating campaigns from accelerated delivery to standard delivery. This method will no longer be available for new campaigns, but existing ones will automatically switch to standard delivery. This method is based on expected performance throughout the day. It will affect your ads’ CPC more than standard delivery.

Isikolo sekhwalithi

The Quality Score of your Adwords ad is based on three main components: ukubaluleka kwesikhangiso, expected clickthrough rate, kanye nolwazi lwekhasi lokufika. It is important to remember that the Quality Score of the same keyword in different ad groups can be different, depending on the ad creative, ikhasi lokufika, and demographic targeting. The expected clickthrough rate will adjust as your ad goes live. The more clicks you get, okungcono.

To get a high Quality Score, use relevant keywords in your ad copy. A poorly-written ad copy will give the wrong impression. Ensure that your ad copy is surrounded by related keywords and relevant text. This will ensure that your ad will be displayed alongside the most relevant ads. Relevancy is an important component of the Quality Score in Adwords. You can check your Ad copy by clicking on the “Amagama angukhiye” section in the left-hand sidebar and then click on “Search Terms” at the top.

Your ad’s Quality Score is important for determining the effectiveness of your campaign. This measurement reflects the relevance of your ads and landing page for the searchers. High-quality ads tend to have more successful clicks and conversions than low-quality ones. The quality score does not depend on bidding; instead, it is based on the relevance of the keyword and landing page. Your ad’s quality score will remain constant, even when you change your bid.

There are many factors that influence the quality score of your Adwords campaign. These include the keywords, the advert, and the destination point. Relevancy is key, so make sure to use relevant keywords in your ad and landing pages. By following these three tips, you can achieve the best possible quality score for Adwords campaign. When it comes to your campaign, the Quality Score should always be high. You can improve your content and your landing page’s performance.

One of the most important things to remember when trying to raise your Adwords quality score is to keep in mind the historical performance of your account. The better your historical performance, the better your future performance. Google rewards those who know what they are doing and penalizes those who continue to use outdated techniques. Aim for a high Quality Score in Adwords campaigns to increase your conversion rates. Your campaign can’t be too expensive to get the results you want.

Adwords Amathiphu Wabasaqalayo

Uma umusha ekusebenziseni i-Adwords, lesi sihloko sizokunikeza amathiphu awusizo namasu okwandisa izinga lakho lempumelelo. Kulesi sihloko, sizofaka ucwaningo lwegama elingukhiye, Ibhidi kumagama angukhiye anophawu lokuhweba, Isikolo sekhwalithi, kanye Nezindleko ngokuchofoza ngakunye. Ngemva kokufunda lesi sihloko, kufanele ukwazi ukudala kalula nokusebenzisa umkhankaso wakho we-AdWords. Bese, ungaqala ukuyisebenzisela ukuthuthukisa ibhizinisi lakho. Lesi sihloko sibhalwe kucatshangwa ngemfundamakhwela, kodwa ungafunda nezici ezithuthuke kakhulu ze-Adwords.

Ucwaningo lwamagama angukhiye

Uma ucabanga ukusebenzisa i-Adwords ngesu lakho lokumaketha ku-inthanethi, ucwaningo lwegama elingukhiye luyisici esibalulekile. Kufanele wazi ukuthi yimaphi amagama angukhiye amakhasimende akho azowasesha. Ivolumu yegama elingukhiye ikutshela inombolo yokusesha igama elingukhiye ngalinye elitholwa inyanga ngayinye, okuzokusiza ukuthi unqume ukuthi yimaphi amagama angukhiye okufanele uwaqondise. Ukusebenzisa i-Keyword Planner, kufanele ube ne-akhawunti ye-Adwords. Uma usunayo i-akhawunti yakho, chofoza “Isihleli Segama elingukhiye” ukuqala ukucwaninga amagama angukhiye.

Ucwaningo lwamagama angukhiye lubalulekile kunoma yimuphi umkhankaso we-SEO ophumelelayo. Ukuqonda lokho izethameli zakho ezizosesha kukusiza ukuthi udale okuqukethwe okuzobabandakanya. Ngokwesibonelo, uma izethameli zakho ezihlosiwe zingodokotela, ucwaningo lwegama elingukhiye lungakusiza ukuthi uthole okuqukethwe okufanele kulaba basebenzisi. Okuqukethwe kwakho kungathuthukiswa ukuze kufake lawo magama nemishwana ethile. Lokhu kuzokusiza ukwandise ithrafikhi yakho yezinto eziphilayo futhi ukhuphule izinga lewebhusayithi yakho ezinjinini zokusesha. Uma izethameli zakho zinentshisekelo yokuhlinzwa komgogodla, kuzoba nengqondo ukukhomba lezi zethameli.

Olandelayo, cwaninga umncintiswano endaweni yakho. Qiniseka ukuthi awusebenzisi amagama angukhiye ancintisana kakhulu noma abanzi. Zama ukukhetha ama-niches anamazinga aphezulu wethrafikhi, futhi inani elihle labantu lizobe licinga imishwana ehlobene ne-niche yakho. Qhathanisa ukuthi izimbangi zakho zikleliswa kanjani futhi ubhalele izihloko ezifanayo. Kufanele usebenzise lolu lwazi ukuze wenze ngcono uhlu lwakho lwamagama angukhiye. Futhi ungakhohlwa ukusebenzisa izimpawu zokucaphuna ukuze uqinisekise ukuthi ufake amagama angukhiye alungile.

Ibhidi kumagama angukhiye anophawu lokuhweba

Ukubhida ngamagama angukhiye anophawu lokuhweba kuwumkhuba odumile obangele ukwanda kwecala phakathi kwezimbangi zebhizinisi. Inqubomgomo ye-Google evumela izimbangi ukuthi zibhide ngemibandela ephawuliwe kungenzeka ikhuthaze amabhizinisi ukuthi aqondise izimpawu zokuthengisa ngobudlova. Icala liqinise lezi zindlela ngokubonisa abamangali banganqoba izimpi zamagama angukhiye nge-Google futhi bakhawulele ukuncintisana. Kulesi sihloko, sizohlola okuhle nokubi kokubhida kumagama angukhiye anophawu lwentengiso ku-Adwords.

Ukuze ugweme izinkinga ezingokomthetho ezingaba khona, qiniseka ukuthi isikhangiso sakho asibhidi kumagama angukhiye anophawu lokuhweba lomuntu oncintisana naye. Ungasolwa ngokwephula uphawu lokuhweba uma usebenzisa uphawu lokuhweba lomuntu oncintisana naye kukhophi yakho yesikhangiso.. Inkampani engumnikazi wezimpawu zokuhweba ingase ibike isikhangiso ku-Google uma ithola ukuthi sephula inqubomgomo yayo yezimpawu zokuhweba. Ngaphezu kwalokho, isikhangiso sizokwenza kubukeke sengathi umuntu oqhudelana naye usebenzisa lawo magama angukhiye.

Nokho, kunezindlela zokuvikela igama lomkhiqizo wakho emacaleni okuphula umthetho. E-United States, Canada, nase-Australia, izimpawu zokuthengisa azinqatshelwe ku-Adwords. Inkampani engumnikazi wophawu kufanele iqale ithumele ifomu lokugunyazwa ku-Google ngaphambi kokuthi ibhide ngegama elingukhiye elingukhiye.. Kungenjalo, kungenzeka ukuthi ubhide ngegama elingukhiye elinophawu lokuhweba. Ukubhida ngegama elingukhiye elingukhiye, iwebhusayithi kufanele isebenzise i-URL ehambisanayo negama elingukhiye.

Isikolo sekhwalithi

Isikolo sekhwalithi ku-Adwords sinqunywa izici ezimbalwa, kufaka phakathi izinga lokuchofoza elilindelekile, ukuhlobana, kanye nolwazi lwekhasi lokufika. Amagama angukhiye afanayo ngaphakathi kweqembu lesikhangiso elifanayo angaba nezikolo zekhwalithi ezihlukene ngoba ukuqondisa kobuciko kanye nezibalo zabantu kungahluka.. Uma isikhangiso siba bukhoma, izinga lokuchofoza elilindelekile liyalungiswa, futhi kunezimo ezintathu ezitholakalayo zokuqapha ukusebenza kwayo. Ukuze uqonde ama-nuances ale metric, cabangela izibonelo ezilandelayo:

Isici sokuqala yiqembu lamagama angukhiye. Isici sesibili yikhophi nekhasi lokufika, noma ikhasi lokufika. Kubalulekile ukulandela imihlahlandlela yeqembu lamagama angukhiye, njengoba lezi zizoba nomthelela kuzinga lokuguqulwa. Ngokwesibonelo, ukushintsha isihloko Sezinsizakalo Zommangali Wezomthetho kukhuphule izinga layo lokuguqulwa ngo 111.6 iphesenti. Umphathi wesikhangiso omuhle uyazi ukuthi ujule kangakanani neqembu ngalinye lamagama angukhiye, kanye nendlela yokulungisa lokhu ukuze kuthuthukiswe umphumela wekhwalithi iyonke.

Isikolo sekhwalithi ye-Google siyisibalo esiyinkimbinkimbi esithinta ukubekwa kwesikhangiso sakho namanani entengo. Ngoba i-algorithm iyimfihlo, Izinkampani ze-PPC zizokunikeza kuphela izeluleko ezijwayelekile zokuthi ungasithuthukisa kanjani isikolo sakho. Nokho, ukwazi isici esiqondile esisetshenziswa ukubala amaphuzu kuyisihluthulelo sokuthola imiphumela engcono, njengokubekwa okuthuthukisiwe kanye nezindleko eziphansi ngokuchofoza ngakunye. Isikolo sekhwalithi ye-Adwords sinqunywa izici ezihlukahlukene, futhi akukho mpendulo yayo. Nokho, uma uzimisele ukutshala isikhathi nomzamo wokuyithuthukisa, ungathuthukisa isikolo sakho sekhwalithi yesikhangiso futhi usenze siphumelele kakhudlwana.

Izindleko ngokuchofoza ngakunye

Ukusebenzisa i-CPC elungile yomkhankaso wakho wesikhangiso kubalulekile ukuze uqinisekise ukuthi wandisa i-ROI yakho. Imikhankaso yezikhangiso enamabhidi aphansi ayivamile ukuguqulwa, kuyilapho amabhidi aphezulu angaholela emithonjeni egejiwe kanye namathuba okuthengisa. Into ebalulekile okufanele uyikhumbule ukuthi izindleko zakho eziphezulu ngokuchofoza ngakunye (CPC) akulona inani langempela ozolikhokha. Abakhangisi abaningi bakhokha kuphela inani elincane elidingekayo ukuze kususwe imikhawulo ye-Ad Rank noma ukushaya esiqhudelana naye ngaphansi kwayo.

Ama-CPC ahluka kakhulu phakathi kwezimboni. Kunethiwekhi yesibonisi, Ngokwesibonelo, isilinganiso se-CPC singaphansi $1. Ama-CPC ezikhangiso kunethiwekhi yosesho avamise ukuba phezulu kakhulu. Ngenxa yalokho, kubalulekile ukucacisa i-ROI nokuthi ungakhokha malini ngokuchofoza ngakunye. I-Google AdWords iyinkundla yokusesha ekhokhelwayo enkulu kunazo zonke emhlabeni. Kodwa isho ukuthini i-CPC ebhizinisini lakho?

Izindleko ngokuchofoza ngakunye kwe-Adwords ziyahlukahluka kuye $1 ku $2 kuye ngezici eziningana. Amagama angukhiye abizayo avame ukuba sematheni okuncintisana kakhulu, okuholela kuma-CPC aphezulu. Nokho, uma unomkhiqizo oqinile noma isevisi ezothengiswa ngentengo ephezulu, ungachitha ngaphezulu $50 ngokuchofoza ngakunye ku-Google Ads. Abakhangisi abaningi bangasebenzisa imali engango $50 million ngonyaka ekusesheni okukhokhelwayo.

Hlukanisa izikhangiso zokuhlola

Uma uke wazibuza ukuthi ingabe izikhangiso zakho zithola ukuguqulwa okufunayo, bese uhlukanisa ukuhlolwa kuyindlela enhle yokuthola. Izikhangiso zokuhlola ukuhlukaniswa ku-Adwords zikuvumela ukuthi uqhathanise izikhangiso ezimbili noma ngaphezulu eceleni ukuze ubone ukuthi iyiphi eyenza kangcono. Kufanele uqaphele, nakuba, njengoba akulula ngaso sonke isikhathi ukunquma umehluko phakathi kwezinguqulo ezimbili zesikhangiso esifanayo. Ukhiye uwukusebenzisa umehluko obalulekile ngokwezibalo lapho usebenzisa ukuhlolwa kokuhlukaniswa.

Ngaphambi kokwenza izivivinyo zokuhlukanisa, qiniseka ukuthi uyaqiniseka ukuthi ikhasi lakho lokubikezela alishintshi. Uma ushintshe ikhasi lokubikezela esikhathini esidlule, ungase ungaboni ukuthi ikhophi yesikhangiso ihlale kwelinye ikhasi. Ukushintsha ikhasi kungenza kube nzima ukulandelela ukuguqulwa. Nokho, ungasebenzisa ama-URL ahlukile wokubonisa. Nakuba le nketho ingaba usizo, kubalulekile ukusebenzisa ikhasi lokubikezela elifanayo nazo zonke izinhlobo zezikhangiso.

Isixhumi esibonakalayo esihlukanisayo sohlelo lwe-Adwords lwe-Google siphindaphindeka njengesikhungo sokuhlaziya. Ibonisa ukuchofoza, okuvelayo, I-CTR, kanye nesilinganiso sezindleko ngokuchofoza ngakunye. Ungakwazi futhi ukubona imiphumela echofozekayo kanye nezikhangiso ezindala. I “Faka Ukwehluka” inkinobho ikuvumela ukuthi ukhethe ukuthi iyiphi inguqulo yesikhangiso ephumelela kakhulu. Ngokuqhathanisa izikhangiso ezimbili zihlangene, unganquma ukuthi iyiphi ethola izinga lokuguqulwa elingcono kakhulu.

Izindleko zokuguqulwa ngakunye

Izindleko zokuguqulwa ngakunye, noma i-CPC, ingenye yamamethrikhi abaluleke kakhulu okufanele uwaqaphe lapho usebenzisa umkhankaso we-AdWords. Ukuthi isivakashi siyawuthenga yini umkhiqizo wakho, bhalisela iphephandaba lakho, noma ugcwalisa ifomu, le metric ibonisa impumelelo yomkhankaso wakho wesikhangiso. Izindleko zokuguqulwa ngakunye zikuvumela ukuthi uqhathanise izindleko zakho zamanje neziqondiso, ukuze ukwazi ukugxila kangcono isu lakho lokukhangisa. Kubalulekile ukuqaphela ukuthi i-CPC ingahluka kakhulu kuye ngosayizi wewebhusayithi yakho, kodwa kuyisiqalo esihle ukunquma ukuthi liyini izinga lakho lokuguqulwa.

Izindleko zokuguqulwa ngakunye zivame ukubalwa kusetshenziswa ifomula ehlukanisa izindleko ngenombolo ye “kanzima” ukuguqulwa, okuyizo eziholela ekuthengeni. Nakuba izindleko zokuguqulwa ngakunye zibalulekile, ayilingani ngempela nenani lokuguqulwa. Ngokwesibonelo, akukhona konke ukuchofoza okufanele ukubikwa kokulandelela ukuguqulwa, ngakho-ke akwenzeki njalo ukubala izindleko ngokuguqulwa ngakunye ngokusekelwe kuleyo nombolo. Ngaphezu kwalokho, izixhumanisi zokubika kokulandela ukuguqulwa zibonisa izinombolo ngendlela ehlukile kunekholomu yezindleko.

I-Google Analytics ikuvumela ukuthi uhlaziye ukusebenza komkhankaso wakho ngamahora ahlukahlukene osuku. Ungaphinda unqume ukuthi yiziphi izikhala zesikhathi ezikhiqiza ukuguqulwa okuningi. Ngokufunda amanani okuguqulwa ngezikhathi ezithile zosuku, ungalungisa uhlelo lwakho lwesikhangiso ukuze lusebenze kahle. Uma ufuna ukudlala isikhangiso ngezikhathi ezithile kuphela, uyimise ukuthi iqale ngoMsombuluko kuya kuLwesithathu. Ngale ndlela, uzokwazi kahle ukuthi kufanele ubhide nini nokuthi uzowadedela nini amabhidi wamagama angukhiye.

Ungayisebenzisa kanjani Kopisha futhi Namathisela ku-Adwords

Ukusebenzisa ithuluzi lokukopisha nokunamathisela ku-AdWords kungakusiza uguqule noma udale izikhangiso zakho. Ungashintsha ikhophi yakho nesihloko noma usebenzise kokubili. Qhathanisa izinguqulo ezahlukene ukuze unqume ukuthi iyiphi esebenza kahle kakhulu. Lokhu kungaba usizo ikakhulukazi uma ibhajethi yakho yokukhangisa iminyene. Kukusiza futhi ukuthi ufunde ukusebenzisa amagama angukhiye angalungile futhi uqondise kabusha izikhangiso zakho. Ungasebenzisa isici sokukopisha nokunamathisela ukuze uqhathanise izikhangiso zakho futhi wenze izinguquko njengoba kudingeka.

I-Adwords iyindali ebukhoma

Ibhizinisi le-kazillion dollar le-Google lixhaswa ngenzuzo yalo Yokukhangisa Ngesesho kanye Nokukhangisa Kwezibonisi. Abasebenzisi bayo bancintisana ngesiqephu salo phaya futhi kubalulekile ukuthi abakhangisi babone ukuthi indawo yokuncintisana endalini ye-Adwords iyashintsha.. Ngezigidi zamabhizinisi aqhudelana ngegama elingukhiye elifanayo, umkhankaso wakho awukwazi ukusethwa futhi ukhohlwe. Udinga ukuqapha ithrafikhi futhi ulungise amabhidi akho nsuku zonke, futhi kufanele ulungele ukuzivumelanisa noshintsho.

I-Adwords’ Umbiko we-auction Insights unikeza ukubuka konke kwezimbangi zakho. Ukusebenzisa la mathuluzi namasu, Abathengisi be-e-commerce abanolwazi bangenza imikhankaso yabo iphumelele kakhulu. Ngaphezu kwalokho, wonke amabhizinisi okudayisa anezimbangi. Laba bathengisi abayizimbangi bangaba nomthelela emiphumeleni yemikhankaso yakho ye-Google Shopping. Embikweni we-Auction Insights, ungabona ukuthi yiziphi izimbangi ezinomthelela emiphumeleni yomkhankaso wakho. Ingase futhi ikunikeze amazwibela abantu oqhudelana nabo’ ukusebenza ngokumelene nokwakho.

Isikhundla sokuqala ohlelweni lwe-AdWords sithathwa isikhangiso esisezingeni eliphezulu. Ukuthola le ndawo akuyona nje indaba yokwandisa ibhidi yakho, kuthatha okungaphezu kwalokho. Umkhangisi ngamunye onegama elingukhiye elifanayo ufakwa endalini ngokuzenzakalelayo, futhi isikhangiso esenza kahle kakhulu sivela phezulu ohlwini. Isikolo sekhwalithi kanye nebhidi ephezulu inquma indawo yesikhangiso endalini.

Inikeza ukukhomba kabusha

Ukuqondisa kabusha kuyisu elinamandla lokumaketha elisiza abakhangisi bakhulise i-ROI yemikhankaso yabo yokukhangisa. Ukumaketha kabusha kuvumela abakhangisi ukuthi bakhe izethameli ezihlakaniphile, yakhiwe abantu abanemikhuba efanayo ye-Internet, imikhuba yokuthenga, kanye nezintandokazi zokuphequlula, njengamakhasimende angaphambilini. Lezi zethameli ezibukeka zilungele ukuphushela abantu kufaneli yakho yokumaketha kanye nokukhulisa i-ROI yemikhankaso yakho yokukhangisa.. Ukumaketha kabusha kuwumthombo ongapheli wemikhondo emisha engakhuphula i-ROI yakho emikhankasweni yakho yokukhangisa.

Inikeza amagama angukhiye angalungile

Ukusebenzisa ithebhu yamathuba ku-Adwords ukuthola amagama angukhiye amasha kuyindlela enhle yokusebenzisa amagama angukhiye angalungile kuthuluzi le-Adwords. Lezi ziphakamiso ziyazenzakalela, kodwa kusengcono kakhulu ukwenza ukuqinisekiswa okuthile ngaphambi kokuncika kubo. Ungabona ukuthi yimaphi amagama angukhiye ahlobene negama lakho elingukhiye eliyinhloko noma yimaphi angama-synonym. Ungakwazi ukwengeza lawa magama angukhiye kunoma yimuphi umkhankaso noma iqembu lesikhangiso bese uqapha ukusebenza kwawo.

Amagama angukhiye angalungile akusiza ukuthi ugxilise umkhankaso wakho emikhiqizweni enenzuzo eyengeziwe noma amasevisi. Ngokwesibonelo, umuntu osebenza ngamapayipi e-Las Vegas angase angatholi imali eningi ngokulungisa umpompi ovuzayo njengoba ebengalungisa amapayipi ethusi phakathi namaphrojekthi okulungisa ikhaya.. Ukusebenzisa amagama angukhiye angalungile kumvumela ukuthi agxilise isabelomali sakhe emisebenzini ene-ROI ephakeme. Ungase ufune ukugwema ukusebenzisa amagama angukhiye angalungile ezinsizeni zamapayipi. Kodwa uma ufuna ukwandisa i-ROI yakho, amagama angukhiye angalungile ayingxenye ebalulekile yenqubo yokukhangisa.

Amagama angukhiye angalungile angaphinda athuthukise isikolo sakho sekhwalithi. Ngokubonisa izikhangiso zakho zamagama angukhiye ahlobene kakhulu nemikhiqizo yakho, ungathuthukisa i-CTR yakho (chofoza isilinganiso). Lokhu kusho ukuthi ungathola indawo engcono yesikhangiso sakho ngezindleko eziphansi ngokuchofoza ngakunye. Ungabona amagama angukhiye amabi embikweni wakho wamatemu okusesha. Angaphezu kwamagama angukhiye! Vele uqiniseke ukuthi uyawengeza emikhankasweni yakho yezikhangiso futhi uzobona umehluko omkhulu emiphumeleni yakho.

Ukuze uthole okuningi kumagama angukhiye angalungile ku-Adwords, kufanele uqale wazi ukuthi yimaphi amagama angukhiye akhonjiwe. Lokhu kubalulekile ngoba izimbangi’ imikhiqizo ingase ibe namagama okusesha afanayo. Ngale ndlela, ungacwengisa amagama akho angukhiye futhi uxhumane nabantu abafaneleka kakhulu. Bese, ungakwazi ukwengeza amagama angukhiye angalungile kulawo magama angukhiye asetshenziswa izimbangi zakho. Leyo yindlela engcono kakhulu yokwandisa izinga lakho lokuguqulwa. Uzomangala ukuthi bangaki abantu abengeziwe ongakwazi ukubafinyelela ngokwengeza lawa magama angukhiye emikhankasweni yakho yezikhangiso.

Amagama angukhiye angalungile awusizo kumaklayenti amaningi ngokuma okufanayo. Ukwengeza amagama angukhiye aphikisayo kuzovimbela izikhangiso zakho ukuthi zingaveli uma umbuzo wosesho uqukethe “Chicago” noma imishwana efanayo. Khumbula, nokho, ukuthi kufanele ukhethe amagama angukhiye angalungile ngokucophelela. Akufanele adlulele amagama angukhiye akhonjiwe. Uma zihambisana, ngeke ziboniswe, ngakho-ke kufanele uqiniseke ukuthi ukhetha amagama angukhiye aphikisayo ngokuhlakanipha. Ngakho, ngaphambi kokwengeza amagama angukhiye angalungile, qiniseka ukuthi uyazi ukuthi yini oyifunayo.