Maka: I-ejensi ye-Google Adwords

Kungenzeka ukuthi uzwile nge-Google Adwords, inkundla yokukhangisa evela ku-Google. Kodwa, uyazi ukuthi ungayisebenzisa kanjani ukuze ukhulise inzuzo yakho? Ingabe kuwufanele ukuqalisa? Nawa amanye amathiphu. Leli ithuluzi elihle kakhulu labakhangisi bedijithali, ikakhulukazi ama-startups. Kodwa kungase kubize. Qhubeka ufunde ukuze ufunde kabanzi mayelana naleli thuluzi elinamandla. Okubhalwe ngezansi ezinye zezinzuzo zayo kanye nokubi. Noma ngabe ngeyokuqala kwakho noma eyebhizinisi elisunguliwe, I-Adwords inezinzuzo zayo kanye nokubi.

I-Google Adwords iyinkundla yokukhangisa ye-Google

Nakuba akuyona imfihlo ukuthi i-Google ingumdlali omkhulu endaweni yokukhangisa, akuwona wonke umuntu owazi ukusebenzisa amathuluzi enkampani ngempumelelo. Lesi sihloko sibheka izindlela ezahlukahlukene ongawasebenzisa ngazo ngokugcwele amathuluzi okukhangisa e-Google. Uma umusha ku-Google AdWords, nansi isibuyekezo esisheshayo salokho okufakiwe. Uma usufundile ngamathuluzi, uzoba nombono ongcono wokuthi ungayandisa kanjani impumelelo yebhizinisi lakho.

I-Google AdWords isebenza njengendali lapho amabhizinisi ebhida khona ukubekwa emiphumeleni yenjini yokusesha. Lolu hlelo lusiza izinkampani ukuthi zithole ikhwalithi ephezulu, ithrafikhi efanele. Abakhangisi bakhetha ibhajethi kanye nokucaciswa okuhlosiwe, futhi angengeza inombolo yocingo noma isixhumanisi ekhasini eliyinhloko lewebhusayithi. Ngokwesibonelo, ake sicabange ukuthi umsebenzisi uyasesha “izicathulo ezibomvu.” Babona izikhangiso ezimbalwa ezivela ezinkampanini ezahlukene. Umkhangisi ngamunye ukhokha inani elithile lokubekwa kwesikhangiso.

Lapho ukhetha uhlobo lomkhankaso olufanele, kubalulekile ukucabangela izindleko ngokuchofoza ngakunye. Leli inani olikhokhelayo ngakho konke okuvelayo kwezikhangiso eziyinkulungwane. Ungasebenzisa futhi izindleko ngokuhlanganyela ngakunye, okusho ukuthi ukhokha isikhathi ngasinye lapho othile echofoza esikhangisweni sakho futhi aqedele isenzo esithile. Kunezinhlobo ezintathu zomkhankaso onezikhangiso ze-Google: sesha izikhangiso, bonisa izikhangiso, kanye nezikhangiso zevidiyo. Izikhangiso zosesho zifaka umbhalo, isithombe, kanye nokuqukethwe kwevidiyo. Zivela emakhasini ewebhu ngaphakathi kwenethiwekhi yokubonisa ye-Google. Amavidiyo ayizikhangiso ezimfushane, ngokuvamile eziyisithupha ukuze 15 imizuzwana, futhi uvele ku-YouTube.

Indlela Izikhangiso ze-Google ezisebenza ngayo isekelwe ekukhokheni ngokuchofoza ngakunye (I-PPC) imodeli. Abakhangisi baqondise amagama angukhiye athile ku-Google futhi benze amabhidi kulawa magama angukhiye. Baqhudelana ngalawa magama angukhiye nabanye abathengisi. Amanani ebhidi ngokuvamile asekelwe kumkhawulo webhidi. Ibhidi ephezulu, ngcono ukubekwa. Lapho ibhizinisi lithola ukubekwa kwezikhangiso okwengeziwe, izindleko eziphansi ngokuchofoza ngakunye.

Ukuze kwandiswe ukusebenza kahle kwezikhangiso ze-Google, kubalulekile ukuqonda ukuthi uzenza kanjani ngokwezifiso izikhangiso. Izikhangiso zingavela emakhasini wemiphumela yosesho, emakhasini ewebhu ku-Google Display Network, nakwamanye amawebhusayithi nezinhlelo zokusebenza. Izikhangiso zingaba yisithombe noma zisekelwe emibhalweni, futhi azovezwa eduze kokuqukethwe okuhlobene. Ngaphezu kwalokho, ungenza ngokwezifiso izikhangiso ngokukhomba izigaba ezihlukene zefaneli yokuthengisa.

Ilungele ukuqala

Esikhathini se-inthanethi, amabhizinisi afuna izindlela ezintsha zokufinyelela amakhasimende amasha. Ukunyuka kwezinhlelo zokusheshisa kuyisibonelo esihle salokhu. Abaqalayo bavame ukuphoqeleka ukuthi basebenze endaweni ehlanganyelwe yamahhovisi. Ukuze uthole isabelo sobunikazi bokulingana enkampanini, laba batshalizimali bazimisele ukubekezelela izinga eliphezulu lobungozi. Ngaphandle kwalokho, ama-accelerator asiza ukuqalisa ukugwema izindleko eziphezulu ezingatholwa yibhizinisi lendabuko. Nazi ezinye zezinzuzo zokusebenzisa uhlelo lokusheshisa.

Kuyahlaziywa kakhulu

Yini eyenza inkampani ikhule? Impendulo yingqalasizinda ekhulayo, njengoba isikali sesevisi sikhula. Nge-IaaS, ukhokhela umthamo owengeziwe ngaphandle kokufaka izindleko ezengeziwe zehadiwe, izibuyekezo zesofthiwe, noma ukwanda kokusetshenziswa kwamandla. Futhi nge-cloud computing, ungafinyelela idatha yakho noma yikuphi. Izinzuzo zisobala. Qhubeka ufunde ukuze ufunde ukuthi lolu hlobo lwengqalasizinda lungabaluleka kanjani ebhizinisini lakho. Uhlu olungezansi yizindlela ezinhlanu ibhizinisi lakho elingasebenzisa ngazo izinsiza ezitholakala emafini.

Isofthiwe njengesevisi, noma i-SaaS, isofthiwe esekwe emafini esingethwe ku-inthanethi ngumthengisi wezinkampani zangaphandle. Ungakwazi ukufinyelela isofthiwe ngokusebenzisa isiphequluli sewebhu. Ngoba iphethwe maphakathi, Izinsizakalo ze-SaaS zikhuphuka kakhulu. Ngaphezu kwalokho, Imikhiqizo ye-SaaS iyavumelana nezimo futhi iyakaleka ngoba ayidingi ukufakwa kumadivayisi angawodwana. Lokhu kuwenza abe wusizo ikakhulukazi emaqenjini asabalalisiwe omhlaba. Futhi ngenxa yokuthi abadingi umkhawulokudonsa, abasebenzisi akudingeki bakhathazeke ngezibuyekezo zesofthiwe.

Kuyabiza

Uma ukhathazekile ukuthi kubiza kakhulu, awuwedwa. Abantu abaningi banokukhathazeka okufanayo: “Kuyabiza ukusebenzisa i-Adwords.” Ngenkathi ungadingi ukuchitha $10,000 inyanga ukubona imiphumela, kungase kubonakale kuwumsebenzi osabisayo. Nokho, kunezindlela ezimbalwa zokunciphisa izindleko zakho ngokuchofoza ngakunye ngaphandle kokuphula ibhange. Ngokulandela imithetho embalwa elula, ungathola imiphumela engcono kakhulu ngebhajethi enesizotha.

Into yokuqala okudingeka uyenze ukuthola ukuthi izokubiza malini i-AdWords yakwaGoogle. Ku 2005, isilinganiso sezindleko ngokuchofoza ngakunye kwaba $0.38 amasenti. Ngu 2016, lezi zindleko zifinyelele $2.14, futhi akunakwenzeka ukuthi yehle noma nini maduze. Ummeli, Ngokwesibonelo, angalindela ukukhokha $20 ku $30 ngokuchofoza ngakunye. Kodwa uma ungakwazi ukukhokhela leyo mali, ungase ufune ukubheka ezinye izindlela.

There are a number of steps in Adwords management. These include determining keywords, ukubhida, and re-marketing. Using a qualified Adwords marketing team can help you get the most from your campaign. Learn how to get started today! Here are a few of the key areas to consider. Interested in partnering with a certified PPC marketing team? Check out this article for tips and tricks. You will be glad you did!

Pay per click (I-PPC)

Pay per click (I-PPC) advertising is a type of advertising that allows you to display your ads directly to people who are actively searching for your product or service. PPC advertising is very effective if you can target people who are actively looking for something that you offer. Nokho, you should be aware that it can be expensive. Here are a few tips for making the most of your PPC advertising campaign:

Set a budget. Many business owners start with a certain amount to spend on pay per click advertising, but as the numbers accumulate, you can adjust the amount. A $200 purchase may only require two clicks, ngenkathi a $2 click could result in a $20 sale. PPC advertising focuses on keywords and audiences – words or phrases people are searching for – to determine how effective your ads are. If you are trying to reach a large number of people, consider using negative keywords to prevent your ads from being included in the search results.

If you are unsure about what type of advertising to use, you can start small and test different keywords and campaigns until you find the best fit for your business. PPC allows you to experiment with different keywords and campaigns until you find a way to generate revenue. There are also many free and low-cost PPC programs, so you can test out different options before investing large amounts of money. But the key is to make sure that you’re using the right kind of PPC advertising to reach the most people.

Amagama angukhiye

When targeting the right audience with Adwords, it’s important to look beyond the general terms that your audience will search for. Excluding generic terms could cut off some potential customers from your sales funnel. Kunalokho, write content that helps guide potential customers through the entire buyer’s journey. It can also lay the foundations for long-term relationships. Here are some tips to help you find the right keywords for your campaign.

Okokuqala, you must know how to segment your keywords. A good way to do this is to group related keywords into separate groups. Ngokwenza lokhu, you can write targeted ads for multiple keywords at once. This will help you maintain an organized account structure and prime it for high Quality Scores. Ukuze uqale, choose a keyword phrase that best describes your product or service. Ngale ndlela, you will be able to reach qualified prospects later in the buying funnel.

Don’t use single keywords. They tend to be too generic. Longer phrases, njenge “ukulethwa kwebhokisi lemifino ye-organic,” are more targeted. These phrases attract the right customers. Using keywords individually may be less effective, especially if your customers use different terms for your product or service. You should list variations of your keywords, including colloquial terms, alternative spellings, plural versions, and common misspellings.

Ukubhida

The first step in bidding on Adwords is choosing your ad copy and message. These three factors influence the placement of your ads on Google’s search results page. Izindleko ngokuchofoza ngakunye (CPC) method is best for driving specific target customers, but is not as effective for websites with high volumes of daily traffic. CPM bidding is another option, but is only used on the Display Network. CPM ads appear more frequently on related websites where AdSense ads are displayed.

Google offers several options for adjusting your bids. One way to make a bid adjustment is to manually adjust each keyword bid. The amount you set for each keyword will not affect the total ad budget. Google will also inform you of how much money to spend on each ad group, but the amount is entirely up to you. There are two types of keyword bid adjustments – manual and automated. The goal is to make your ad appear in the search results with the lowest cost per click.

Another way to lower your bids is to increase your quality score. The quality score is a rating of your ad’s effectiveness. This rating is not used in the auction process, but it helps determine your odds of appearing higher on the list. Google’s Adwords auction system is a fair way to judge your ad’s future placement and doesn’t allow advertisers to “buy” their way to the top. Google uses the maximum CPC metric to regulate the amount of money you pay for each click.

Re-marketing

Re-marketing is a good option for advertisers who want to reach more people with their message. With re-marketing, your adverts will be displayed on sites that your customers have recently visited. Kodwa, be aware that they may appear on sites that are not related to your business. This means that you need to set an exclusion for the site to avoid overexposure or claims of intrusion. But what is re-marketing?

Re-marketing is a term used in online marketing, and refers to targeting ads to people who are already interested in the products and services you have to offer. These ads are sent to the same people over again, and the same customers are likely to click on them again. Re-marketing works well with Facebook, I-Adwords, and other forms of online advertising. Regardless of your business model, you should consider using these methods to reach the people most likely to become your customers.

Ukufana ncamashi

The Exact Match feature in AdWords allows advertisers to block variations of their keywords before they are clicked. It also enables you to see how many clicks you are generating with different search terms. Ngamafuphi, it matches your search terms with the most relevant keywords. If you’re a retailer, this means that the more specific you are with your keyword, okungcono. But what are the benefits of Exact Match in AdWords?

Exact match keywords were initially limited to matches that were exactly the same as the search query, which forced advertisers to build keyword lists with extremely long tails. Eminyakeni yakamuva, nokho, Google has refined the algorithm to take into account word order, close variants, accents, and stemmings. Ngamanye amazwi, Exact Match keywords are now more precise than ever. But they are still far from perfect. Exact match keywords can still be useful if you’re targeting a niche audience.

The exact match feature in Adwords allows you to narrow down the search queries to target more precisely. While this reduces traffic, exact match traffic has the highest conversion rate. Ngaphezu kwalokho, because exact match keywords are highly relevant, they indirectly improve your Quality Score. This is especially useful for online retailers. Ngakho, while it’s not the best way to maximize your advertising budget, it’s still worth it. Ngakho, get started today!

Amagama angukhiye angalungile

When it comes to generating traffic, negative keywords in Adwords are just as important as regular keywords. In SEO, people will choose keywords they want to appear for, while not appearing for the same terms. By using negative keywords in Adwords, you will block ads from being shown for search terms that are not relevant to your campaign. These keywords can also yield positive results, so you should be sure to use them appropriately.

You can also block terms that won’t convert into customers. Ngokwesibonelo, if you advertise a Ninja air fryer, don’t use the term “air fryer” in your ads. Kunalokho, use terms like “air fryer” noma “i-ninja air fryer” instead. While generic terms will still drive traffic, you’ll save money if you can avoid them altogether. When using negative keywords, make sure to use them only in ad groups or campaigns that you own.

Negative keywords can be anything from celebrity names to highly specific terms. Ngokwesibonelo, a negative phrase match keyword might prevent ads from appearing for searches that contain the exact words or phrases. It’s helpful if your business sells socks that are both novelty and functional for sports. You may want to set negative exact match keywords for compression socks, Ngokwesibonelo. You can also set negative exact match keywords to prevent ads from showing for specific search terms.

If you’re new to Pay-per-click advertising, you may wonder how to make the most of Adwords. This article will introduce you to the basics of Pay-per-click advertising, including Keyword research, ukubhida, kanye nekhwalithi yesikolo. It will also provide some strategies for making the most of this powerful marketing tool. You’ll learn how to increase your ROI and improve your bottom-line by using AdWords successfully.

Pay-per-click advertising

Pay-per-click advertising is an online marketing strategy that consists of paying a company only when someone clicks on its ad. This strategy is largely associated with search engines such as Google and Bing, and is also used by social media sites. It involves paying a company a predetermined amount to have its ad appear under a particular search phrase. Nokho, since advertisers only pay when someone clicks on their advert, they must be able to offer the best value for their money.

There are two basic types of pay-per-click advertising: isilinganiso esiphansi kanye nesisekelo sokubhida. Both methods can be beneficial for businesses. In order to select the right pay-per-click model, an advertiser should first decide what their goals are. While advertising on search engines is a great way to get traffic to their website, it can be confusing for beginners. Below are some tips that will help you get started with this digital marketing strategy.

Bidding on Google’s search engine platform is a key part of getting traffic to your website. Bids are calculated by Google based on keyword phrases. When someone searches for a specific keyword or phrase, they will be presented with product grid ads based on their intention to purchase. The higher the click, the lower the price, and the more likely a visitor is to click on your ad.

One of the most important factors in Adwords’ CTR is the ad copy. An appealing ad copy will help you stand out among the competition. A low-quality ad, Ngokwesinye isandla, will cost you more money and result in a lower Ad Rank. Kodwa, with the right approach, you can increase your CTR. This is an essential aspect of pay-per-click advertising on Adwords.

Ucwaningo lwamagama angukhiye

Using buyer personas and researching their needs will help you target the right keywords for your business. Creating a persona outlines what a typical customer wants, the challenges they face, and the things that influence their buying decisions. This information will guide your keyword research. Once you’ve written your persona, use keyword selection tools such as Google Keyword Tool to research related keywords. These tools will help you narrow down a long list of keywords that have the highest chance of ranking.

One of the most important parts of keyword research for AdWords is understanding your audience. Remember that a potential customer’s buying process will vary depending on the type of industry and what they want to purchase. Ngokwesibonelo, a branding company in London might not be searching for a branding company in New York or Los Angeles. The buyer’s journey will be different depending on the type of business, so keyword research is crucial.

In addition to using Google Keyword Planner, you can also use other keyword research tools. Google’s Keyword Planner tool is particularly helpful for this. It shows how many people are searching for the keyword, how much they’re willing to pay, and how many people are searching for that specific phrase. It also suggests additional keywords for you to research. It helps you build targeted campaigns. Once you’ve identified a few good keywords, you can use them in your campaign.

Using tools such as Alexa’s Keyword Difficulty Tool will allow you to measure the competition and your brand’s authority. This tool assigns each website a Competitive Power score that indicates how authoritative the site is on a keyword results list. Share of Voice is another great tool for measuring authority. The higher a brand’s share of voice, the more it will be regarded as authoritative. This can help you improve your rankings by improving visibility and authority.

Ukubhida

There are several ways to bid on traffic through Google’s Adwords program. The most common way is cost-per-click, which costs advertisers only for clicks from their ad. CPC is the most expensive method, but it is the most cost-effective if you are trying to target a very specific audience. If you are trying to increase your website traffic, nokho, you should consider CPM bidding. This method will cost less, but it will only show your ad to hundreds of thousands of people.

You can increase your bid on a particular keyword or phrase to maximize your chance of attracting new visitors. You should also consider your overall quality score to determine the most effective bid. This is based on three factors: your website’s content, ad copy, and landing page design. Ikhwalithi ephezulu yamaphuzu, the lower the cost per click will be for you. Nokho, this option is not for everyone. It is highly advisable to follow Google’s guidelines and spend time optimizing your campaign.

You should try to set an initial bid that is conservative. This will give you room to adjust the bid if you see a pattern in your data. You should also aim to meet the advertiser’s expectations for engagement rates and quality traffic. Ngokusebenzisa le ndlela, you will prevent wasting advertising space and avoiding penalty from Google. When it comes to bid strategies, it is best to stick with what you know, and follow a proven method for maximizing your budget.

Okokugcina, you should pay attention to your competitors’ amabhidi. Keep an eye on what keywords are performing best for them and what they offer. Using data from past AdWords campaigns will help you put together the most effective bid. Futhi, you will have a better idea of what kind of work is involved. In order to be successful at paid advertising, it is essential to monitor your ads and bids. If you want your campaign to generate a higher ROI, you must pay attention to what your competitors are doing.

Isikolo sekhwalithi

Besides the click-through rate, the quality score is also determined by ad relevance and the experience of the landing page. Ads with similar keywords and ad groups will have different Quality Scores, based on ad creative, landing page and demographic targeting. Ads will adjust their Quality Score when they go live, and Google considers two-thirds of the factors when calculating the score. If you’re using good account structure and do a lot of testing, you can easily reach a quality score of six or seven.

Though it might sound simple, a low Quality Score can cost you a lot more than a high Quality Score. Because it is based on historical data, your ad can achieve a high Quality Score even if it is not highly competitive. Ngenhlanhla, Google provides data on what to expect, so you can optimize your ad to achieve the highest possible QA score. By understanding what factors affect your ad’s Quality Score, you can improve your ads and get the most out of your advertising budget.

Keyword relevancy is an extremely important factor in the calculation of the Quality Score, and there are several things you can do to improve yours. Relevancy is a big factor, so try to use keywords that are relevant to your website’s niche. The higher the relevancy factor, lapho umphumela wakho Wekhwalithi uzoba phezulu. Ngokwesibonelo, if you are promoting an e-commerce site, try focusing on relevant keywords related to your niche.

The color of the button and the words on the page’s headline are also important. Changes to these elements can increase conversion rates. Legal Claimant Services, Ngokwesibonelo, increased their conversion rate by 111.6% after changing the headline on their website. There are many ways to improve your Adwords quality score, but most importantly, you must be aware of the main factors that determine it. The following three factors should all be addressed if you’re serious about increasing your quality score.

Ukukhomba kabusha

One of the most effective ways to maximize the effectiveness of your advertising campaigns is through re-targeting. With re-targeting, you can show ads to specific visitors who have visited your site. Your ads will then be displayed across the Google Display Network to these visitors. Nokho, to get the most benefit from re-targeting, you should segment your website visitors. Ukwenza lokhu, you can compare demographics and use a segmentation tool.

Using retargeting through Adwords is an excellent way to keep in touch with existing customers, and reach new ones. Ads placed on your website through Google Adwords place Script tags on the pages of your website, so that the people who visited your site again see them. This method can be used across social media, including Facebook and Twitter. For maximum results, re-targeting should be a regular part of your business strategy.

You can create audience lists based on specific actions and interests of website visitors. Ngokwesibonelo, if your website is geared towards people who use Gmail, you can target them with ads that are relevant to their Google accounts. You can also use custom audiences that match the email addresses of website visitors. You can also use conversion tracking to target specific web pages, like product pages, to maximize your return on investment. By combining these two methods, you can maximize your effectiveness through re-targeting with Adwords.

Once your audience has been segmented, you can set up a re-targeting campaign using Google’s ad network. The best method for re-targeting with Adwords is one that is effective for both your website and your business. You can target your audience through different media, including Google Display Network, I-YouTube, Android apps, futhi nokuningi. Using a re-targeting model helps you measure how much each ad is costing you and which channels are most effective for your business.

When used effectively, AdWords can help businesses achieve their goals. With targeted campaigns, they can drive more traffic to their websites, earn more leads, and experience more conversions. Although SEO is essential for any business, AdWords can provide an additional boost. By focusing on relevant keywords and optimizing content, you can create a campaign that will target your target market. A well-targeted ad campaign will ensure that the right people see your ads.

Amagama angukhiye

A good way to improve your ad campaign is to use keywords that are relevant to the theme of the ad. Keywords should relate to your landing page, ad theme, noma kokubili. Two or three words are most effective. Here are some tips for choosing keywords. You can also exclude certain keywords from specific ad groups. Listed below are tips on how to choose and use keywords to improve your ad campaigns.

Before choosing keywords for AdWords, you should consider your audience and their search intent. If you exclude general terms, you may cut off potential customers from your sales funnel. Esimweni esinjalo, your ads will appear only for customers who type in a phrase related to yours. Kunalokho, focus on creating helpful content that guides your prospects through the buying process and establishes relationships. Listed below are some examples of effective keywords for AdWords.

Ukufanisa Imisho: When selecting keywords for your campaign, you should use a phrase-matching tool. It allows you to limit your spending and get targeted customers. If your audience uses these terms frequently, you can use a phrase-match keyword, which only displays your ad on phrases that have the same spelling as the phrase. This method will guarantee that your ad will show up only when people are searching for the exact phrase.

Isikolo sekhwalithi

A quality score is based on three factors: izinga lokuchofoza elilindelekile (I-CTR), the relevance of your ad, and the experience of visitors when they click on your ad. The quality score will differ between the same keywords and ad groups. Depending on ad creative, amakhasi okufika, and demographic targeting, the Quality Score can vary significantly. After your ad goes live, Google will adjust its Quality Score based on this information. There are three possible statuses for your ad: “High,” “Normal,” and ‘Poor’.

The first component of the quality score is how well your ad performs against competitors. If you’re targeting specific keywords, it’s important to make your headline as compelling as possible. Another important factor is whether or not your ad has high quality content. Google doesn’t want visitors to waste time reading low-quality content. Nokho, if your ad has a high CTR but a low quality score, it’s best to pause it and replace it with something else.

Quality score is not directly related to ad copy, but it is important to keep in mind that it is a factor in your ad’s ranking. Your ad copy and landing page should match your content and improve its quality score. Other factors include the relevancy of geographic and device-specific keywords. Ngokwesibonelo, if your ad is targeting consumers in Detroit, it will have a lower quality score than one based on general relevance.

Izindleko

The average monthly cost for a small to midsize company to use Google Adwords is between nine and ten thousand dollars per month. That’s roughly $100 ku $120,000 per year. But the cost can be higher or lower, depending on the industry and platform being used. The cost is typically higher for high-value keywords, which are highly competitive. But if your goal is to get traffic to your website or product, you should aim to spend less than ten dollars per click.

There are several ways to determine how much you should spend on Adwords, depending on the type of business you run. A prepaid or subscription-based model might be right for you. You can use a free keyword planner provided by Google to see what keywords are competitive and how many people are searching for a specific product. If your budget allows it, you can allocate a certain percentage of your budget to mobile ads, and you can even target a specific type of mobile device.

Despite being a relatively expensive service, AdWords is an effective advertising method that exposes your business to millions of potential customers. AdWords can also help offset costs by improving conversion rates. It is essential to keep in mind that there’s no definite formula for success. Ekupheleni, the cost of Adwords is well worth the potential return. There’s no better way to start your online marketing journey.

Ukubhida

Izindleko ngokuchofoza ngakunye (CPC) method is the standard way of bidding on Adwords. This method is the most efficient for driving targeted customers to your website, but it is not ideal for generating large volumes of daily traffic. You can use the cost-per-mille (CPM) method of bidding on Adwords to lower your CPC. CPM ads are displayed more often on related websites that display AdSense advertisements.

Uma uyi-control freak, Adwords is the perfect place to market your product or service. With its flexible bid structure, you can determine when, lapho, and how much to blast. You can target your customers strategically and appear first on the search results. Ngokwesibonelo, if you’re selling handbags online, you may want to target those people who purchase such products. Kwalokhu, you can target them by researching their needs and preferences.

Another useful strategy for managing your Adwords campaign is dividing it into multiple “amaqembu esikhangiso.” Those groups should contain between ten and fifty related phrases. You can then evaluate each group separately. Google will then apply a single maximum bid to each group. This intelligent division of phrases is the key to managing your entire campaign. If you’re not aware of these rules, you’re likely to end up wasting your Adwords investment.

Ama-SKAG

SKAGs in Adwords are a popular way to create and run a campaign. When creating a SKAG, you duplicate the ad group to target more keywords. Ngeqembu ngalinye, create a different type of ad. Ngokwesibonelo, if you have a group of two keywords, create two separate ad copies and use one for each keyword. One for each keyword will be more effective than one ad for the same keyword. Ohambeni olude, this will pay off!

SKAGs are effective for increasing conversion rates and improving the relevance of your ads. Users expect relevant results and ads that are relevant to their search terms. Inani eliphakeme kakhulu lama-CTR, okungcono. SKAGs are also a better option for companies advertising several products. While they’re not as effective as multiple product ad groups, they can be an effective strategy for a wide range of products. Nokho, it’s important to remember that different types of keyword match have different benefits.

SKAGs allow you to tailor your ad to certain keywords. This increases its relevancy to Google and improves your ad quality score, an important factor in campaign optimization. Traditional ad groups typically contain several keywords, and changing the ad for a few of them can increase CTR for some but decrease it for others. With SKAGs, your ads will be relevant to the searcher and have lower CPA.

Ukulinganisa okubanzi

The default match type in Google Adwords is broad match, which allows your ads to appear on related searches and even for non-keyword search terms. Broad match is the least restrictive match type and gives you more flexibility when it comes to overall phrases. It is especially useful for long-tail keywords, and evidence suggests that it can improve your ROI. Nokho, it may not be the best choice for new advertisers who don’t understand the difference between match types.

While broad match is generally safe to use for new accounts, it can also have disastrous consequences for a brand. If you overuse broad match, your keyword discoverability will run amok, and your ads will appear in irrelevant searches. A good rule of thumb is to bid very low on broad match terms. Ngale ndlela, you can offset high costs. Futhi, make sure to label your broad keywords in an excel file if you’re an advanced user.

Negative broad keywords won’t match on synonyms, ukuhluka okuseduze, and plurals. The same rules apply to single-word negative broad keywords. Google does not want you to accidentally kill your account by ignoring relevant keyword terms. Broad match is the most effective option for advertisers who want to maximize conversions without paying for irrelevant traffic. The negative keywords are used to eliminate irrelevant traffic and increase ROI. Broad match is a great option when a specific word or phrase doesn’t work for your campaign.

Kunezindlela eziningi ezihlukene zokwakha i-akhawunti ye-Adwords. Nazi ezinye ezivame kakhulu. Kulesi sihloko, Ngizofaka i-CPC, Ukufana ncamashi, Ukukhomba kabusha, Izandiso, futhi nokuningi. Ngethemba, lawa macebiso azokusiza ukuthi uqalise futhi usebenzise ngokugcwele ukukhangisa kwakho. Khumbula ukuthi i-akhawunti yakho ye-Adwords iyimpilo yewebhusayithi yakho, ngakho-ke zinike isikhathi sokufunda ngakunye. Uma usunokuqonda okuyisisekelo kwe-Adwords, uzobe ulungele ukudala umkhankaso wakho wokuqala!

Izindleko ngokuchofoza ngakunye (CPC)

Kufanele wazi ukuthi I-Cost Per Click (CPC) ku-Adwords akufani ne-CPC emkhankasweni wokuthengisa wendabuko. Nakuba i-CPC ibhekisela ezindlekweni zokukhangisa, I-CPM ikhathazekile ngenani lemibono esiyitholayo isikhangiso sakho. Nakuba izindleko zokukhangisa zihluka kakhulu, amathuluzi okuthengisa aziwa kakhulu ku-inthanethi abonisa i-CPC ngamagama angukhiye abaqondiswe kuwo. Kufanele futhi uqaphele ukuthi i-CPC ayisho njalo izindleko eziphezulu kakhulu ngokuchofoza ngakunye.

Izindleko ngokuchofoza ngakunye zincike ezintweni ezahlukahlukene, kufaka phakathi isikolo sekhwalithi, amagama angukhiye, kanye nombhalo wesikhangiso. Izikhangiso zekhwalithi ephezulu ziheha ukuchofozwa okwengeziwe futhi zingalindela izaphulelo ezifika koku 50%. Izikhangiso zekhwalithi ephansi ziheha ukuchofoza okuncane, futhi ngalokho, uzokhokha i-CPC ephezulu. Ukuze uthuthukise i-CPC yakho, zama ukuthuthukisa umbhalo wesikhangiso sakho kanye newebhusayithi yakho. Qinisekisa ukuthi une-CTR ephezulu yokukhuthaza izivakashi ukuthi zichofoze esikhangisweni sakho.

I-CPC isethwe yinkampani yesikhangiso ngendali. Ofaka isicelo angakhetha ukuhambisa amabhidi ngokwenza noma ngokuzenzakalelayo. Umbhida wezandla ucacisa ubuningi be-CPC yegama elingukhiye noma iqembu lesikhangiso. Ababhidi bezandla bagcina ukulawula phezu kwamabhidi abo futhi bangalungisa amabhidi abo ukuze bathole ukuchofoza okwengeziwe. Lolu khetho lungaba nenzuzo ngezindlela eziningi. Yize kubalulekile ukwenza isiqiniseko sokuthi uyayazi ibhajethi yakho ngaphambi kokuqala umkhankaso wesikhangiso, kufanele uqonde ukuthi indali isebenza kanjani nokuthi yini okufanele uyiqaphele.

Ukuba nombono we-ROI oyihlosile kubalulekile kumkhankaso wesikhangiso oyimpumelelo. Kufanele uqiniseke ukuthi awuphuthelwa yinoma yikuphi ukuthengisa noma amathuba okuhola. Uma ubhida ephansi kakhulu, uzoba nesikhathi esinzima sokukhiqiza i-ROI. Kodwa ngokukhumbula ukuthi izindleko ezinkulu ngokuchofoza ngakunye akuzona njalo inani lokugcina, ungakwazi ukuthuthukisa i-CPC ukuze wandise inzuzo yakho. Kufanele futhi uqaphele iqiniso lokuthi i-CPC enkulu ku-Adwords akuyona intengo yokugcina. Abakhangisi abaningi bavele bakhokhe inani elincane ukuze badlule emikhawulweni ye-Ad Rank noma behlule izimbangi zabo’ Izinga lesikhangiso.

Izikhangiso ze-Facebook zihlukile ezinjinini zokusesha zendabuko endleleni ezibala ngayo i-CPC. Esikhundleni sokucabangela amazinga ezikhangiso noma amaphuzu ekhwalithi, I-Facebook igxile kuzithameli eziqondiswe yisikhangiso sakho. Ezinye izethameli okuhlosiwe zizobiza kakhulu kunezinye. Izithameli eziqondiwe nazo zidlala indima enkulu ekubhideni nasesikhathini somkhankaso. Isikolo esifanele singesinye isici ku-Facebook Ad CPC. I-Facebook ibala izindleko zokusebenzisa isikhangiso ngokusekelwe kumpendulo elindelekile. Amaphuzu aphezulu aklonyeliswa ngezindleko eziphansi zokusebenza.

Ukufana ncamashi

Uma uzibuza ukuthi ungawakha kanjani umdlalo oqondile ku-Adwords, awuwedwa. I-Google isanda kwenza izinguquko ezithile emithethweni yayo efanayo. Nakuba kusengenzeka ukusebenzisa okufanayo kwamagama akho angukhiye, inomkhawulo kakhulu kunebinzana noma ukufanisa okubanzi, okungase kubangele ukuthi isikhangiso sakho sivele emibuzweni ongafuni ukukhangisa kuyo. Ungakwazi ukulungisa amasethingi afanayo ngqo ukuze ukhawulele ukubonakala kwesikhangiso sakho kube okuhlukile okungabalulekile noma okungenzi kahle.

Ngokwesibonelo, ukufana nse kwegama elingukhiye lomkhiqizo wokuvakasha ngeke kuvele ekusesheni kwalolo hlobo. Kunalokho, izikhangiso zendiza zesaphulelo ngeke ziboniswe ekuseshweni kwamagama angukhiye ebhrendi yohambo. Lokhu kuwusizo ikakhulukazi kubakhangisi abanesabelomali sokukhula. Ngokufana okuseduze okuhlukile, amagama abo angukhiye amanje azofinyelela ekufinyeleleni futhi bazokwazi nokuthola okusha, amagama angukhiye afanelekile asekelwe kunhloso yomsebenzisi. Ekugcineni, ukubhida okuzenzakalelayo kuzivumela ukuthi zigcine ukusebenza kwazo njengoba ukufinyelela kwazo kukhula.

Okufana nse ku-Adwords kufana negama elingukhiye negama noma ibinzana. Uma abantu besesha lelo gama ngqo noma umusho, isikhangiso sizovezwa salowo mushwana ngqo. Amagama angukhiye afanayo anezinga eliphezulu lokuchofoza. Nokho, ungase ungatholi ukuchofoza okuningi noma okuvelayo uma usebenzisa ukufanisa ibinzana. Kodwa, maningi amathuba okuthi avele uma umuntu esesha umkhiqizo noma igama elingukhiye elihlobene nomkhiqizo wakho.

Uma kukhulunywa ngokufana kwegama elingukhiye ku-Adwords, ukusebenzisa uhlobo oluqondile lokufanisa kuwukubheja okuyingozi. Nakuba kungase kube indlela ephumelelayo yokwandisa ukubonakala kwewebhusayithi yakho kanye nethrafikhi, futhi kungabangela iwebhusayithi yakho ukuthi ithole izinhlawulo ezivela ku-Google. Ngakho-ke kubalulekile ukuhlola ngokucophelela iphrofayela yakho ye-backlink. Kungenjalo, ungabonakala njengodlala imiphumela yenjini yokusesha. Kufanele usebenzise igama elingukhiye lokufanisa ncamashi lapho kufaneleka.

Ukukhomba kabusha

Enye yezindlela ezinhle kakhulu zokwandisa ukukhomba kabusha kwakho ngomkhankaso we-Adwords ukuhlukanisa izethameli zakho.. Ngokuhlukanisa izivakashi zewebhusayithi yakho ngokwezibalo zabantu, ungaqinisekisa ukuthi izikhangiso zakho ziboniswa kuphela kulabo abathanda imikhiqizo yakho. Ungakwazi ngisho nokuhlukanisa izivakashi zakho ngezwe, ubulili, iminyaka yobudala, nezinye izici zokwandisa imiphumela yakho. Nawu umhlahlandlela wokuhlukanisa izivakashi zewebhusayithi yakho ukuze zimakethwe kabusha nge-Adwords.

Ukuphinda uqondise ngemikhankaso ye-Adwords kungasetshenziswa ezinhlotsheni ezihlukene zamawebhusayithi nezinhlelo zokusebenza zeselula. Ngokungafani nokumaketha kabusha ezinkundleni zokuxhumana, i-dynamic retargeting isebenzisa amagama angukhiye aseshweni esikhundleni sewebhusayithi evakashelwe. Imikhankaso yokukhomba kabusha ingaqhutshwa ngokushintshana kanye naphakathi. Kodwa ngaphambi kokusebenzisa le nqubo, qiniseka ukuthi ufunda mayelana nezinqubo ezihamba phambili zalolu hlobo lokukhangisa. Ungathuthukisa amanani akho okuguqulwa futhi ukhuphule i-ROI yakho ngokulandela lezi zindlela ezihamba phambili.

Ukusebenzisa ukukhomba kabusha nge-Adwords ngezinkundla zokuxhumana kuyindlela ephumelelayo yokuxhumana namakhasimende amanje nangase abe khona. I-Facebook iyindlela enhle yokwakha abalandeli bakho, kuyilapho i-Twitter inamaphesenti angaphezu kwamashumi ayisikhombisa ezivakashi zayo zanyanga zonke zihamba. Ngakho qiniseka ukuthi izikhangiso zakho ziphendula abasebenzisi beselula. Ukuphinda uqondise nge-Adwords kuzokusiza ukuthi ubambe ukunaka kwezithameli zakho futhi uziguqule zibe amakhasimende akhokhayo.

Kufanele futhi uqonde izinhlobo ezihlukene zamamodeli wokubhida we-Adwords. Ukubhida kwe-CPC kukusiza ukuthi uthuthukise ukuguqulwa kwakho, ngenkathi ukulandelela ukuguqulwa okunamandla kucindezela okuvelayo. Kubalulekile ukukhetha imodeli efanele ngokusekelwe ezinhlosweni zakho ezithile. Khumbula ukuthi inkundla yesikhangiso ngayinye isebenza ngendlela ehlukile. Ngakho-ke, kufanele ukhethe leyo enengqondo kuma-KPI akho nesabelomali. Qiniseka ukuthi uyawazi amamodeli ahlukene wokubhida ukuze ulungiselele imikhankaso yakho ngokufanele.

Isu lokuphinda uqondise iwebhu likuvumela ukuthi uthumele izikhangiso kubasebenzisi abangaziwa ngokusekelwe emlandweni wabo wokuphequlula iwebhu. Le ndlela ikuvumela ukuthi ubonise izikhangiso ezihambisana nemikhiqizo izivakashi eziyibukile esikhathini esidlule. Ngokusebenzisa i-imeyili ukumaketha kabusha, ungathumela futhi izikhangiso ezinqoleni ezilahliwe. Uma ungumuntu osanda kuhlanganyela ekukhangiseni, I-Google Adwords iyindawo enhle yokuqala. Ukuphinda uqondise nge-Adwords kuyindlela esebenzayo yokuqinisekisa ukuthi izikhangiso zakho zibonwa abantu abaningi ngangokunokwenzeka.

Izandiso

Uma usetha isikhangiso, unezinketho eziningi. Ungakhetha ezinhlotsheni ezahlukahlukene zezandiso zesikhangiso, kuye ngezinhloso zakho. Abakhangisi abaningi bakhetha ukusebenzisa izandiso zemilayezo ukuze babandakanye abangaba amakhasimende. Kulula ukuzimisa futhi zisebenze ngohlelo. Lezi zandiso ziyefana nezandiso zomlayezo kanye nezandiso zekholi. Isifundo se-Google sizokuhambisa enqubweni yokusetha izandiso zohlelo lokusebenza. Uma unemibuzo noma ungathanda ukwazi okwengeziwe, ungaxhumana ne-Google ngokuqondile.

Isandiso se-Sitelink simahhala futhi senza ababukeli bakho bashayele ibhizinisi lakho. Ungaphinda ukhethe Isandiso Socingo, okuvumela ababukeli ukuthi bashayele isikhangiso. Lolu hlobo lwesandiso sesikhangiso luvumela ulwazi olwengeziwe mayelana nemikhiqizo namasevisi enkampani. Ekugcineni, ikuvumela ukuthi wenze ukuthengisa okwengeziwe. Kodwa, ngaphambi kokuthi uqale ukusebenzisa lezi zandiso zesikhangiso, udinga ukunquma ukuthi zilungele ibhizinisi lakho.

Ngenkathi izandiso zesikhangiso zinganyusa amanani okuchofoza, bangaphinda bakhulise usayizi wesikhangiso sakho nokuvelela. Esikhundleni salokho, isikhangiso eside kungenzeka sichofozwe futhi sizoletha ithrafikhi eyengeziwe. Ukwengeza, ukusebenzisa isandiso sesikhangiso kungakusiza ukuthi uhlukanise ibhizinisi lakho nezimbangi. Futhi, kuyilapho izandiso zezikhangiso zivame ukusetshenziswa kancane, bangathuthukisa ukusebenza komkhankaso wakho we-Google Adwords.

Enye indlela yokusebenzisa izandiso zentengo ze-Adwords ukufaka ulwazi olwengeziwe mayelana nemikhiqizo namasevisi owathengisayo. Kungumqondo omuhle ukuxhuma emikhiqizweni namasevisi ahlobene namagama angukhiye eqenjini lakho lesikhangiso, njengoba kwandisa amathuba akho okuthola ukuguqulwa emakhasini okufikela okuchofoza ngemva kokuchofoza. Nokho, uma isikhangiso sakho singafaneleki, abasebenzisi bazodlulela kwesinye isikhangiso esingakhulumi nezidingo zabo.

Izandiso Zokuxhumana zingesinye isandiso esidumile se-Google AdWords. Zivela emibuzweni ethile nasekuseshweni futhi zinikeza amakhasimende angaba khona izinketho ezengeziwe zokuxhumana, njengekheli le-imeyili. Lezi zandiso ziklanyelwe ukuba zibe izixazululo ezilula zokukhiqiza umthofu futhi zixhumanise amakhasimende angaba khona namabhizinisi. Uma iklayenti lichofoza isandiso sokuxhumana, zizoqondiswa kuwebhusayithi yebhizinisi lakho lapho zingacela khona ulwazi olwengeziwe mayelana nomkhiqizo noma isevisi.

Google Adwords can be a very successful part of your marketing strategy. Google offers free tools to help you run your campaign easily, including a forum. Clearly quantifying your goals and understanding how to measure success is key to success. It is very important to know why you’re using AdWords and how to track it effectively. The following are some tips to get started with AdWords. Keep reading to learn more about these powerful advertising tools.

Izindleko ngokuchofoza ngakunye

Keeping the Cost Per Click of AdWords costs low is vital for any advertising campaign. The cost of each click on your ad is known as Cost Per Click (CPC). There are some tips you can follow to lower the cost of your ad campaign. Okokuqala, use long tail keywords with low search volume, but recognizable search intent. Use shorter, more generic keywords when possible. These keywords will attract more bids.

To determine your cost per click, you should first know your quality score. Quality score is tied to the keywords and ad texts on your ad. High Quality Scores indicate relevancy and therefore a lower CPC. Futhi, keep in mind that the higher your CTR, okungcono. Nokho, as competition increases, the cost per click may increase, so keep an eye on this number and try to optimize your ad to reflect its relevancy.

Okokugcina, keep in mind that cost per click varies depending on the product. Inani eliphakeme kakhulu lama-CPC, the more likely you are to be clicked by the customer. Ngokwesibonelo, a law firm that deals with accidents would naturally bid higher than a business that sells Christmas socks. While the cost per click may seem high for a $5 Christmas sock, it may not be profitable for an attorney to advertise for a term involving an accident.

The cost per click varies greatly between industries. A legal firm, Ngokwesibonelo, would charge $6 ngokuchofoza ngakunye, while an e-commerce website would pay $1. Geotargeting is a great way to avoid irrelevant clicks and increase your CTR. This tactic is very effective for marketers who have physical locations within a specific area. The CTR will increase, while the Quality Score will improve. Overall, it’s a worthwhile investment.

Cost per click is a basic metric used in advertising and is used to set the maximum cost per click on Google AdWords campaigns. Cost per click can vary depending on the ad’s target keyword and budget size. It is important to know what your maximum CPC is, as it may be higher than the actual cost of a click. There are also two types of CPC: manual and automatic.

Ukulandelela ukuguqulwa

Many people wonder how to track the number of Adwords conversions that occur after visitors click on their ads. Conversion tracking is an excellent way to keep track of these actions. It is important to implement the same variable for every campaign you run so that you can see how many people have visited your site after clicking on your ads. Here are some ways to implement conversion tracking for Adwords:

o Identify which conversions are the most important. If a visitor is signing up for two charity races, that would count as two conversions. Ngokufanayo, if a visitor downloads a piece of content, this would be a single conversion. Identify which conversions are the most important and adjust your conversion tracking settings to reflect this. Once you have determined how to track conversions, you will be able to see which keywords are generating the most traffic and which ones are driving the most profit.

To track view-through conversions, choose the “View through conversion window” inketho. This option is located in the Advanced Settings section of your account. It tracks people who view your ad but do not click it. These people may return to your website in the future and convert, but not immediately. When deciding on this attribution model, select the amount of time that has passed since the visitor last viewed your ad. If your site is not generating any revenue, use a higher number for view-through conversions.

If your ads generate phone calls, it’s important to track these calls. Adding conversion tracking codes to your website’s landing page will help you understand which campaigns are most profitable for you. Once you know how many phone calls a particular ad has gotten, you can optimize your campaign. There are a few basic steps to set up conversion tracking for Adwords. This includes the creation of a Global Site Tag and configuring it to your current implementation.

Olandelayo, determine what category the user clicks on. Conversions fall into several categories. You can choose to measure all types of conversions, from lead generation to page views to sign-ups. You can also include “other” to compare various types of conversions. Ngokwesibonelo, you can compare conversions from people who visited your website but didn’t buy anything. Adding these types of conversions to a category will help you compare the various types of conversions for the same audience.

Ucwaningo lwamagama angukhiye

In order to get the most out of your keyword research, you must first understand your industry, izethameli eziqondiwe, kanye nomkhiqizo. Bese, you must create a buyer persona based on related keywords and interrelated search terms. By using this information, you can create relevant content that is tailored to your audience. You can use the keyword research to craft content that addresses the needs of this target audience. Ngokulandela lezi zinyathelo, you will be on your way to achieving higher rankings and more traffic.

You can find relevant information by gathering a list of resources. A good place to start is the EBSCOhost database, which has more than four million articles. You can search for multiple forms of the same word, njenge “address”, “price range,” noma “car insurance.” Futhi, when you type a keyword, use quotation marks to make sure that you are using the most exact terms. Once you have a list of relevant keywords, you can then start writing your content with them.

Using keyword research is essential for SEO. By identifying popular topics and keywords, you can optimize your website and target more potential customers. In addition to ensuring better organic search engine rankings, keyword research allows you to choose a larger strategy for your advertising campaign. By understanding the interests and behaviors of your target audience, you can also determine whether the topic is competitive. Using the right keywords will help you reach a wider audience and convert visitors into customers.

The best way to start your AdWords campaign is by researching popular terms for your business. This is because these terms have the highest search volume. It is vital to determine the right combination of high and low volume keywords that will yield optimum results. There are many ways to refine your keyword research, but the most effective one is to focus on your specific audience. The more focused your audience is, the less PPC you need to spend on your campaign.

A good keyword research tool offers free and paid trials for the most popular keywords. You can use these free trials to get a feel for the tool before spending any money. You can also use the keyword research tools provided by Google to see which keywords are causing the most traffic to your site. This is an essential part of a good SEO strategy, and using these tools will help you create the perfect keyword strategy. When you have your keyword strategy set, you can start implementing your strategies to ensure that your website ranks well in the search engines.

Ukumaketha kabusha

Remarketing with Adwords allows you to target past visitors of your website with customised ads. Remarketing is an excellent way to get users back into the sales funnel, which gives you countless opportunities to convert them. AdWords remarketing allows you to segment your audience by language, income, and education. Remarketing works much the same way. It creates a list of users who have already visited your site, and who have shown an interest in your product or service.

Remarketing with AdWords has become a hot topic over the past five years. Retargeting is a buzzword, and it is nearly half as popular in France, Russia, and China as it is in the US. But how does it work? It’s easy to get confused with all the acronyms. Here’s a quick primer. Futhi khumbula, remarketing doesn’t work just because it costs more.

Before you use Google AdWords for advertising your business, you must understand how it works. Google sets up ad groups to make the management of your ads easier. Each campaign contains one ad and a variety of keywords, including phrase match and broad match. When you set your keyword match to broad, Google sets your ad copy to be relevant anywhere a user types it. You can then customize your ad copy to reach your target audience.

Learn about Google AdWords

If you’re interested in learning more about Google AdWords, then you’ve come to the right place. AdWords is a pay-per-click advertising program that lets you create ads for specific keywords on Google. As the portal to the Internet, Google’s user base is a vast one, and your ad should be relevant and targeted to those users. Ngaphandle kwalokho, Google’s AdWords will consider a variety of factors, including quality, price and competition.

This course will teach you how to set up your AdWords account from scratch and what makes for a successful online advertising campaign. The course will also teach you how to create conversion tracking, track phone calls, kanye nokudayisa, and measure revenue and form submissions. The course will help you understand how to use all the tools available on Google and implement the most effective marketing strategies. The course also explains how to use social media and Facebook ads effectively.

This course is the best way to learn about Google AdWords. It’s easy to learn about search advertisement, how to monitor your campaigns, and troubleshoot problems. The course also helps you understand your customers from a psychological perspective. If you’re looking to become a Digital Marketing Expert, learning about search advertisement is essential. You can learn about AdWords and search advertising in 60 minutes with a course on Udemy.

Once you’ve learned the basics of Google AdWords, you can move on to advanced techniques. You’ll learn about how to use specialised Ad reports, remarketing strategies, machine learning functionality, and competitor research. There’s no better way to improve your results than with a course that teaches you how to make money online. You’ll also have the confidence to experiment and learn about your competitors’ strategies, while reaping the benefits.

While this is an excellent way to learn about Google AdWords, you can also find video tutorials that cover the basics of this marketing program. Many of the videos on this channel are provided by Google Partners. Empeleni, the latest one was posted on February 16, 2016, and the information is still relevant. These tutorials are structured for those pursuing certification, and they’re generally useful for those just starting out.

Set up a campaign

To start advertising in Adwords, you need to set up a campaign. There are three basic steps to accomplish this. Okokuqala, select the category of your campaign. Bese, select the goal you wish to reach. You can choose between sales, leads, ithrafikhi yewebhusayithi, product and brand consideration, and brand awareness. You can also set up a campaign without a goal. You can change the goal later.

Depending on your business type, you may want to target a geographic location as well. If you are a local business, you might want to target your ads only for people in your area. For an international business, you might want to target countries where you have the greatest sales and most consumers. If you’re not sure where to focus your efforts, check out some other options. You can also choose to target people who live in a specific country.

Uma usuwakhethile amagama akho angukhiye, you need to create an effective landing page. The main goal of this page is to convert traffic to customers. For a conversion to happen, the page must be relevant to the keyword searched. It should include a USP (unique selling point), benefits of the product, social proof, and a clear call-to-action. The goal is to increase your conversion rate.

Once you have chosen a target market, you can select one or more ads to promote. In addition to ad keywords, you can also set up a campaign if you have a website that sells similar products or services. Another important step to make is choosing your bid. Remember that your bids will be more affordable if you use automatic bidding, but it requires more work. Okokugcina, your ads should be simple and direct. People will be most likely to click on a campaign if it offers an offer or discount.

The next step is choosing the keywords that will trigger your ads. This step is often the most confusing part. Keywords are not the only thing you have to consider – you can even use your customers’ feedback when choosing your keywords. Remember that a good Quality Score will make your ad rank higher and lower your bid costs. When deciding on a keyword, make sure you think about how relevant it is to your business.

Create ad copy

The first step to creating good ad copy is defining your objective. Whether you want to attract attention to your website or sell a product, defining your purpose for writing the ad will help you decide which type of copy to use. The three most common types of advertising copy are suggestive, educational, and human interest. Testing ad copy is a critical step, as it will help you to improve the performance of your ads and ensure high-quality traffic.

You can start by writing down your target audience’s search queries. Each of these has a degree of specificity, so your ads should match those terms. Whether you are trying to target a specific geographical area, umkhiqizo, or service, it is important to address the pain point of the persona. Ngokwesibonelo, if you’re selling tickets to a concert, make sure your headline addresses their need.

When writing copy for your ad, try to appeal to the emotions of your audience. Ngale ndlela, you will be more likely to attract more visitors. By provoking emotions, great marketers can predict audience reactions and answer questions before they come up. Ngale ndlela, they can make their ads more relevant to the audience’s needs. There are 3 key copywriting strategies you can use to create effective ad copy.

To test your ad copy, use the test option on Google Ads. Make several different versions and load them into Google Adwords. Test them to determine which ones perform best. Remember that testing will help you determine which type of language your customers respond to best. There are many benefits to experimenting with your ad copy. You can see if it works better for your niche than for your competitors’.

Track results

With the help of Google Adwords, you can track the results of your paid search campaign. Ngale ndlela, you can monitor your success and save money. AdWords is an excellent way to promote your business online. Here are some tips for you to follow:

Track the results of Adwords campaigns in Google Analytics. Adwords reports include a column called “Ukuguqulwa,” which will tell you how many conversions your ad campaign has gotten. In addition to ad views, you can also see your CPC, which shows you how much you spent for each click. You can use this information to determine whether you’re overpaying for your ad campaigns or not.

One way to track AdWords conversions is to set up a pixel. This pixel can be placed on all pages of your website and used to target remarketing campaigns. To track AdWords conversions, you need to track more than just clicks. A click tells you how many people clicked on your ad, but it doesn’t tell you whether they acted on it once they reached your website. While clicks can tell you a lot about your campaign’s effectiveness, you need to know how many people actually converted.

Before you can get started with AdWords, you must understand CPA, the correct AdWords bid, and the importance of tracking conversions. Conversions are the result of the journey from keyword to landing page to sale. Google Analytics can help you in tracking the journey. It is a free Software-as-a-Service. Uma usuyiqonda le mibono, you can start using AdWords to promote your business.

Izindleko

It’s essential to allocate a budget for Adwords campaigns. While the maximum CPC is determined by Google, the cost per click varies. You should set a daily budget of PS200, but this can vary based on your business niche and expected monthly website traffic. To set a daily budget for Adwords campaigns, divide your monthly budget by 30 to get an estimate of the cost per click. For an accurate cost per click estimate, you should read the help documents included with Adwords.

Using the Cost Per Conversion or CPA method to calculate cost per acquisition is a good way to understand the effectiveness of your advertising strategy, and can also help you control your budget. Cost per acquisition measures the number of people who are likely to complete a desired action. Adwords uses dynamic code on landing pages to track conversion rates. You should aim for a conversion rate of at least 1%. This method allows you to adjust your bid to ensure that your budget remains within the limits of your advertising budget.

The cost of AdWords can be justified by the profits you make from a new customer. Ngamanye amazwi, if you’re a service business, you should determine the lifetime value of a customer, both at first contact and over the long-term. Consider the example of an estate sale company. The average profit per sale is $3,000, and you won’t see much repeat business. Noma kunjalo, word-of-mouth referrals can have a small lifetime benefit.

As with any other service, you need to consider the subscription cost. Most PPC software is licensed, and you’ll need to factor in subscription costs. Nokho, WordStream offers 12-month contracts and an annual prepaid option, so you can budget accordingly. It’s important to understand what your contract entails before signing up for one of these plans. Kodwa khumbula, the price per click is still much lower than the total cost of AdWords.

Ukuqondisa

With the rise of Content Network, you can now focus your ads on specific customer segments. Ngaphambilini, you had to add audience lists or remarketing lists to create a specific campaign for each. Manje, you can target ad campaigns to specific user segments, and you can increase conversion rates with these targeted campaigns. This article will review five types of targeting available to you on Google Adwords. You will learn why you should be targeting your audience based on their preferences and behaviors.

Income targeting allows you to target people by income. It works by analyzing publicly available data from the Internal Revenue Service. Google AdWords pulls this information from the IRS and enters it into your campaign. You can also use location targeting with Zip Codes. Google Adwords offers both income and zip code targeting. This makes it easier to find customers based on specific locations. And you can also use these targeting methods in conjunction with geolocation, which allows you to target ads to a particular area.

Contextual targeting matches ads to relevant content on web pages. With this feature, your ads will be displayed to people who are interested in certain topics or keywords. Ngokwesibonelo, an athletic shoe brand could put an ad on a running blog if a runner reads about shoes. The publisher scans the content of the page for a more relevant position. With this feature, you can ensure that your ads are targeted to your customer base.

Targeting Adwords by location is another powerful way to target your audience. If you want to target a specific audience, you can use location and average income levels. With these two variables, you can narrow down your audience while decreasing the wasted ad spend. Bese, you can narrow down your ad campaign by only targeting the people who are actively interested in your product or service. Ngakho, how do you narrow down your audience?

Imodeli yokubhida

A successful adwords campaign should target more than one demographic. Although your content will be relevant for all audiences, it might only be of interest to a certain group of people. In such a case, you can use automation to target this demographic group. By tracking the performance of your ad campaigns, you can adjust your bidding strategy accordingly. Ngaphandle kwalokho, you can also set automation rules to get an alert whenever your CPC goes up or your CPA drops.

Using an automated bid strategy takes the guesswork out of paid ads, but if you’d rather have greater results, you should always use a manual bid strategy. While your bid represents the amount you’re willing to spend on a specific keyword, it doesn’t determine the rankings for that keyword. This is because Google doesn’t want to give the top result to the one who spends the most money.

To choose the most effective bidding model for your ad campaign, you should structure your campaign in a manner that will maximise your keyword’s visibility. Ngokwesibonelo, if you want to boost your conversion rate, your bid should be high enough to drive more traffic. Kungenjalo, if you want to increase your conversion rates, go for a cost-per-acquisition campaign. It all depends on your needs, but it’s a good idea to make an informed decision based on your target audience.

Ngaphandle kwalokho, when you’re testing your ads, you can choose bid modifiers for specific times of day, demographics, and electronic devices. Ngokwesibonelo, you can choose the time period for your ads to show up on page one of Google’s search results. The amount you bid will also depend on how long it takes for your target audience to make a purchase or conversion. Kungenjalo, you can choose to limit your budget on specific keywords and target a specific audience with specific ads.

Conversion rates

The top converting industries in the last few years have been those in the Insurance, Finance and Dating industries. Today, the dating industry outpaces all other industries in conversion rates, averaging nearly nine percent on average. Other industries that are outpacing dating are Consumer Services, Legal, and Autos. Interestingly, the industries with the highest conversion rates don’t necessarily have the best products or services. Kunalokho, they might be using conversion-boosting tactics and experimenting with different offers.

The average PPC conversion rate is about 3.75% for search, futhi 0.77% kumanethiwekhi okubonisa. Conversion rates vary by industry, with Dating and Personal industries generating 9.64% of all AdWords conversions and Advocacy and Home Goods racking up the lowest. Ngaphezu kwalokho, conversion rates for the Google Display Network are much lower than in any other industry. This isn’t to say that there isn’t any room for improvement.

A high conversion rate is something that most companies desire. While it isn’t impossible to achieve a 10 percent conversion rate, you need to be sure that your conversion rate is high enough to drive profitable results. Conversion rates in Adwords vary widely and it is important to choose the right approach for your company’s needs. You should aim for a conversion rate of 10% or more, which is considered to be an excellent result.

While good on-site optimization practices are critical for improving your PPC conversion rate, there are also campaign-side elements that should be optimized for high-quality clicks. Okokuqala, make sure you choose a compelling ad and landing page. Bese, identify your best audiences and platforms. Okwesibili, make sure you optimize your ads for high-quality clicks. Conversion rates on AdWords for search and display are on par with the average for ecommerce ads, which average at about 1.66% futhi 0.89%. And finally, make sure that your ads are in sync with your website and are relevant to the content on your site.

Isetha umkhankaso

In order to create a successful ad campaign, you need to make sure that your keywords are targeted correctly. There are several steps you can take to improve your ad campaign’s performance. The most exciting part of running a Google Adwords campaign is optimizing your ads and landing pages. The next step is to switch to Expert Mode. In this mode, you can select a goal for your campaign, such as conversions, leads, or sales. The default setting will show you the most effective ad, so you can choose the best ad that will match the target audience. Nokho, if you don’t want to choose a specific goal, you can set a campaign without goal guidance.

Another part of the campaign settings is the ad schedule. The ad schedule will determine the days on which your ad will appear. You can change this based on the nature of your business. You can also change the ad rotation settings, but for now, it’s best to leave it at default. In addition to the ad schedule, you can customize your ads by using the different ad formats available.

Once you’ve finished creating your campaign, you’ll need to enter your billing information and payment methods. You can choose to use a credit card, debit card, bank account, or promotion code to fund your campaigns. Ngokulandela lezi zinyathelo, you’ll be well on your way to running a successful AdWords campaign. This article will walk you through the various steps to setup a campaign in Google Adwords.

Uma umusha ku-Adwords, ungase uzibuze ukuthi ungayandisa kanjani imali oyisebenzisayo. Kunezinto ezimbalwa okufanele uzicabangele lapho usungula umkhankaso oyimpumelelo, kuhlanganise Izindleko ngokuchofoza ngakunye (CPC), Isu lokubhida, Izinga lokuchofoza, kanye namagama angukhiye angalungile. Kulesi sihloko, uzofunda ukuthi ungasebenzisa kanjani lawa mathuluzi ngempumelelo ukuze uthole imali eningi kakhulu yemali yakho. Uma ungaqiniseki ukuthi yimaphi amamethrikhi okufanele uwalandele, sihlukanise izisekelo.

Izindleko ngokuchofoza ngakunye

Uma ufuna ukwazi ukuthi zibiza malini izikhangiso zakho, kufanele wazi ukuthi kunezici ezimbalwa ezinquma inani olisebenzisayo ngokuchofoza ngakunye. Amagama akho angukhiye, umbhalo wesikhangiso, ikhasi lokufika, kanye nemiphumela yekhwalithi konke kudlala indima enanini olisebenzisayo ngokuchofoza ngakunye. Ukuze uthuthukise i-CTR yakho, qiniseka ukuthi zonke lezi zici zihambisana nebhizinisi lakho. Ukuthola i-CTR ephezulu kuzoqinisekisa i-Google ukuthi iwebhusayithi yakho ihambisana namagama okusesha abantu abawabhalayo.

Enye yezinto ezibaluleke kakhulu okumele uyikhumbule yisilinganiso sezindleko ngokuchofoza ngakunye kwe-AdWords (CPC). Nakuba le nombolo ingahluka kakhulu, ngokuvamile lingaphansi kwedola elilodwa. I-CPC emaphakathi ye-e-commerce ingu $0.88, ngakho ukubhida $5 ngokwetemu elihlobene namasokisi eholide ngeke libe nanzuzo. Uma amasokisi ayenjalo $3, isilinganiso se-CPC singaba ngaphansi kakhulu. Kufanele njalo uqiniseke ukuthi ulandelela izindleko zakho nge-Google Spreadsheet noma uhlelo olufanayo.

Ngaphandle kwezindleko eziphezulu ze-AdWords, kusengenzeka ukugcina isabelomali sakho sokumaketha sisesimweni. I-AdWords ikuvumela ukuthi uqonde amakhasimende akho ngokusekelwe endaweni, ulimi, kanye nedivayisi. Ngaphezu kwalokho, ungasebenzisa ngisho ne-Google Pay ukuze ukhokhe $1,000,000 kuzikweletu ze-Adwords. Unganweba isikweletu emikhankasweni yakho yokukhangisa futhi uyikhokhe nyanga zonke ngendlela yebhili. Abakhangisi abaningi abakhulu sebevele basebenzisa le nketho ukuze bakhokhele amakhasimende abo.

Enye into ebalulekile okufanele uyicabangele izindleko zemikhankaso yakho. Imikhankaso eminingi yezikhangiso eyimpumelelo yileyo eshayela i-ROI ephezulu kakhulu, ngaphandle kokulahlekelwa noma yikuphi ukuthengisa noma amathuba okuhola. Kufanele futhi ukhumbule ukuthi amabhidi aphansi awakhiqizi ithrafikhi yekhwalithi ephezulu. Ngenxa yalokho, I-CPC yakho ephezulu akuyona inani olikhokhayo, futhi ukhokha kuphela okwanele ukusula imikhawulo Yezinga Lesikhangiso futhi wehlule izimbangi zakho.

Isu lokubhida

Ukuze ukwandise inzuzo yomkhankaso wakho we-Adwords, kufanele usebenzise isu lokubhida elihlakaniphile. Leli su lilungele labo abangenaso isiqiniseko sokuthi imaphi amagama angukhiye azobalethela inzuzo enkulu noma abangenaso isikhathi sokusetha amabhidi mathupha.. Leli su lokubhida libandakanya ukusetha ibhidi ephezulu yamagama angukhiye athile futhi lisebenza kuphela kulawo magama angukhiye. Lolu hlobo lwesu lokubhida luzoqinisekisa ukuthi izikhangiso zakho zithola ukuvezwa okuphezulu.

Leli su lokubhida lingasetshenziswa ukukhulisa ukuguqulwa. Izobonisa izikhangiso lapho abantu besesha igama lakho elingukhiye noma bavale ukuhluka. Nokho, kuyabiza futhi. Kufanele usebenzise leli su kuphela uma ibhajethi yakho inkulu. Leli su likukongela isikhathi esiningi ngoba lizenzela amabhidi. Kodwa kungase kungafaneleki kulabo abangenaso isikhathi sokucwaninga nokuhlola amasu ahlukene. Indlela engcono kakhulu ongayisebenzisa emkhankasweni wakho ukuthola leyo elungele izethameli zakho ozihlosile kanye nesabelomali sakho.

Zibekele ukukhulisa amazinga okuguqulwa ngokwandisa ibhidi yezikhangiso ezingase zikhiqize ukuguqulwa okwengeziwe. Ukusebenzisa leli su kungathuthukisa i-ROI yomkhankaso wakho. Ibhidi ephezulu izoholela ekuchofozweni okwengeziwe, kodwa izokubiza imali eyengeziwe uma yehluleka ukushayela ukuguqulwa. Ngakho, uma ukhetha isu lokubhida lomkhankaso wakho we-Adwords, khumbula ukuthi leli su akulona elabo bonke abakhangisi.

Leli su lokubhida lilungele abasebenzisi abanemigomo ethile. Uma uzama ukukhulisa ukuchofoza kwakho ngezinga noma izinga lokuvelayo, i-CPM ebukekayo iyindlela enhle yokufeza umgomo wakho. Uma uthola ukuguqulwa okwengeziwe ngezindleko ezithile, imali eningi oyoyenza. Leli su lokubhida lizokusiza futhi ukuthi uthuthukise ukuqashelwa komkhiqizo wakho futhi ukhulise ukuqwashisa komkhiqizo. Ngakho, sebenzisa leli su ukuze wandise inzuzo yakho. Nokho, kufanele ukhumbule ukuthi abukho usayizi owodwa olingana sonke isixazululo uma kuziwa ekukhetheni isu lokubhida.

Izinga lokuchofoza

Ukuthola izinga eliphezulu lokuchofoza emikhankasweni ye-Adwords kuwuphawu oluhle, kodwa uma isikhangiso sakho sihluleka ukuguqula izivakashi zibe amakhasimende akhokhayo, imiphumela ingaphansi kokwanelisayo. Ukudala izikhangiso ezifanele ezikhomba amagama angukhiye alungile kuyisihluthulelo sokukhulisa amanani okuchofoza, ngakho-ke kubalulekile ukuhlola isici ngasinye. Ucwaningo lwamagama angukhiye lungenye ingxenye ebalulekile, ngakho qiniseka ukuthi izikhangiso zakho ezikhokhelwayo zihambisana nabantu abasesha imikhiqizo noma amasevisi owanikezayo.

Izinga lokuchofoza elimaphakathi lemikhankaso ye-AdWords seliseduze 5% yokusesha kanye 0.5-1% kumanethiwekhi okubonisa. Izilinganiso zokuchofoza ziyasiza lapho uklama kabusha imikhankaso, njengoba bekhombisa intshisekelo yabathengi abangaba. Izilinganiso zokuchofoza zingakalwa ngokuthi kungakanani okulandwayo okuqukethwe umsebenzisi akutholayo. Kwenze kube lula kumakhasimende ukulanda okuqukethwe kwakho, njengoba lokhu kuzokhulisa ukwaneliseka kwamakhasimende, futhi ekugcineni, amathuba abo okuthenga imikhiqizo yakho.

Ukuze uqonde indlela yokwandisa i-CTR yakho, bheka idatha evela ezinhlotsheni ezahlukahlukene zama-akhawunti e-AdWords. Ngokwesibonelo, Ama-akhawunti e-B2B ngokuvamile anama-CTR aphezulu kunama-akhawunti e-B2C. Lawa ma-akhawunti maningi amathuba okuthi akhiqize umkhondo ofanelekayo futhi athengise izinto ezinenani eliphezulu. Lawo ma-akhawunti anama-CTR aphansi angahlaziywa kusetshenziswa isampula yama-akhawunti awo, okusho ukuthi imiphumela ayikwazi ukumela uhla olubanzi lwama-akhawunti.

Uma usebenzisa umkhankaso wesikhangiso sosesho, ungalindela ukuthola i-CTR ephakeme kakhulu embonini yokuqomisana noma yokuhamba. Imikhankaso eyenziwe yasendaweni nayo ingakhuphula i-CTR yakho, njengoba abathengi bendawo bethemba izitolo zasendaweni. Yize izikhangiso zombhalo nezithombe zingase zingakhohlisi njengalezo ezisetshenziselwa ukukhiqiza okuphambili, izikhangiso zolwazi zingavusa ilukuluku futhi zikholise ababukeli ukuthi bazichofoze. Kubalulekile ukwazi ukuthi igama elingukhiye ngalinye, isikhangiso, futhi ukufakwa kuhlu kune-CTR yayo.

Amagama angukhiye angalungile

Kunezizathu eziningi zokusebenzisa amagama angukhiye angalungile ku-Adwords. Ukuzisebenzisa kuzokusiza ukuthi uqondise izethameli ezifanele kakhulu futhi wehlise ukuchofoza okumoshayo. Ukwengeza, lawa mathuluzi azokusiza ukuthi ugweme ukubhida ngokwakho noma ukwenza abantu ababonayo badle inyama. Ngakho, ungasebenzisa kanjani amagama angukhiye angalungile? Ungafunda ukuze uthole ukuthi kungani amagama angukhiye angalungile ebaluleke kangaka. Nazi ezinye zazo:

Amagama angukhiye abalulekile abhekisela egameni elimaphakathi noma elibaluleke kakhulu lebinzana elingukhiye. Ngokwesibonelo, uma uyi-plumber, ufuna ukukhangisa kulabo abafuna izinsiza zakho, hhayi kulabo abafuna umsebenzi. Ngakho-ke, igama lakho elingukhiye elingalungile lithi “osebenza ngamapulangwe” futhi “osebenza ngamapulangwe.” Uma ukhangisa ibhodi lomsebenzi, uzosebenzisa izwi “umsebenzi” njengegama elingukhiye eliphikisayo.

Enye indlela yokuhlonza amagama angukhiye angemuhle ukubuka umbiko wakho Wombuzo Wosesho. Ukusebenzisa lo mbiko, ungakwazi ukukhomba imibuzo yosesho engahambisani ne-niche yakho. Ngokusebenzisa amagama angukhiye aphikisayo, uzokwazi ukuthuthukisa imikhankaso yakho yezikhangiso. Ngokwesibonelo, uma uthengisa umatilasi, ungase ukhethe ukukhangisa umatilasi wamadoda, kodwa ungathanda ukugxila kwabesifazane. Kwabesilisa, nokho, amagama angukhiye aphikisayo angase angafaneleki kangako.

Nakuba ukufaniswa okunegethivu okubanzi akusebenzi ekufanisweni kwamagama, izovimbela izikhangiso ukuthi zingaveli uma umbuzo unawo wonke amagama nemisho engemihle. Ukufana ncamashi nokunegethivu kuzovimbela izikhangiso ukuthi zingaveli emibuzweni yosesho equkethe lawo magama. Lawa magama angukhiye angemahle mahle kumagama ebhrendi anobudlelwano obuseduze kanye neminikelo efanayo. Kubalulekile ukwazi ukuthi amagama angukhiye angalungile asho ukuthini kuwe. Uma ungafuni ukuchitha imali eningi ezikhangisweni, amagama angukhiye angalungile ayindlela engcono kakhulu yokwenza izikhangiso zakho zihambisane.

Ukudala izikhangiso ngezinga lokuchofoza okungenani 8%

I-CTR ephezulu akuyona kuphela imethrikhi ebalulekile ekukhangiseni. Imikhankaso yezikhangiso ingakwazi ukuguqulwa ngenxa yokuthi ayiqondile amagama angukhiye alungile. Ukuvimbela lokhu, kubalulekile ukuhlola yonke into yesikhangiso sakho. Ucwaningo lwamagama angukhiye lungenye ingxenye ebalulekile, ukuze izikhangiso zakho ezikhokhelwayo zihambisane. Uma wehluleka ukwenza njalo, uzochitha imali.

Ungakwazi ukukhuphula izinga lokuchofoza ngokwenza isikhangiso sakho sikhonge ngangokunokwenzeka. Zama ukuphakamisa umnikelo okhethekile. Qiniseka ukuthi ugxile esihlokweni sakho sokuthengisa esiyingqayizivele futhi unikeze izinzuzo ezibonakalayo kubasebenzisi bakho. Ngokwenza kube lula ukuthatha isinyathelo, abantu bazokwazi ukuchofoza esikhangisweni sakho. Kuzosiza futhi ukubhala ikhophi yesikhangiso ekhangayo. Ngokulandela lezi zinyathelo, uzobe usendleleni eya ekudaleni izikhangiso ngezinga lokuchofoza okungenani 8%.

Ukwenza imali nge-Adwords, udinga ukwazi ukuthi ungabhida kanjani, uzenza kanjani kahle izikhangiso zakho, kanye nendlela yokusebenzisa i-Retargeting kanye namathuluzi okucwaninga amagama angukhiye. Kulesi sihloko, uzofunda ukubhida, setha imodeli yokubhida, futhi udale izikhangiso ezihehayo. Kungakhathaliseki ukuthi uyaqala noma ungumsebenzisi othuthukile, lolu lwazi lubalulekile. Ukusebenzisa isixhumi esibonakalayo se-AdWords kulula futhi kuqondile.

Izindleko ngokuchofoza ngakunye

Ngenkathi izindleko ngokuchofoza ngakunye kwe-Adwords ziyahlukahluka ngomkhakha, ngokuvamile ingaphansi $1 ngegama elingukhiye. Kwezinye izimboni, i-CPC ingaba phezulu, njengoba izindleko ezimaphakathi ngokuchofoza ngakunye ziphakathi $2 futhi $4. Kodwa uma ubheka ukusebenzisa imali ekukhangiseni, kufanele ucabangele i-ROI futhi. Ngaphezu kwalokho, izindleko ngokuchofoza ngakunye kwegama elingukhiye embonini efana nezinsizakalo zomthetho zingaba ngaphezu kwalokho $50, kuyilapho i-CPC embonini yezokuvakasha neyokungenisa izihambi iyodwa $0.30.

Isikolo sekhwalithi esinye isici esinquma izindleko ngokuchofoza ngakunye. Le metric iboshelwe kumagama angukhiye nemibhalo yesikhangiso. Umphumela Wekhwalithi ephezulu ukhombisa ukuhambisana ngakho-ke i-CPC ephansi. Ngokunjalo, i-CTR ephezulu ibonisa ukuthi okuqukethwe kuwebhusayithi yakho kubalulekile. Iphinde ibonise ukuthi izikhangiso zakho zibaluleke kangakanani. Njengoba ubona, I-CPC ingakhula njengoba umncintiswano wegama elingukhiye ukhula. Ngakho, qiniseka ukuthi ulungiselela izikhangiso zakho ukuze uthole okuningi kuzo.

Ungakwazi ukubala i-ROI ye-AdWords ngokubheka amabhentshimakhi embonini. Amabhentshimakhi e-AdWords akusiza ukuthi uzibekele imigomo yokumaketha futhi uhlele ibhajethi yakho. Ngokwesibonelo, embonini yezindlu ezithengiswayo, isilinganiso semboni ye-CPC (Chofoza Ngesilinganiso) kuyinto 1.91% okwenethiwekhi yokusesha, ngenkathi i 0.24% okwenethiwekhi yesibonisi. Kungakhathaliseki imboni yakho, amabhentshimakhi awusizo uma ubeka ibhajethi yakho nemigomo.

I-CPC ephakeme akusona isikhangiso esingcono noma esishibhile. Ungakhetha phakathi kokubhida okuzenzakalelayo nokubhida okwenziwa mathupha. Ukubhida okuzenzakalelayo kulula ukukusetha, ikakhulukazi uma umusha ku-AdWords. Ukubhida ngokwenza kukuvumela ukuthi ulawule inani elinikezwa ngokuchofoza ngakunye. Futhi ifaneleka kakhulu kumabhizinisi amasha ku-AdWords futhi angenalo ulwazi oluningi.

I-Geotargeting ingenye indlela enhle yokunciphisa izindleko ngokuchofoza ngakunye futhi wandise ukusebenzisa kwakho izikhangiso. Ngokukhomba izikhangiso zakho ngokusekelwe lapho isivakashi sihlala khona, leli qhinga likuvumela ukuthi uqondise izethameli ezifanele kakhulu. Kuya ngohlobo lwebhizinisi, i-geotargeting ingathuthukisa i-CTR, ngcono Ikhwalithi Yesikolo, futhi wehlise Izindleko zakho ngokuchofoza ngakunye. Kubalulekile ukukhumbula ukuthi isikhangiso sakho siqondiswe kakhulu, kuzoba ngcono isu lakho lokukhangisa.

Imodeli yokubhida

Cishe uzwile ngamamodeli ahlukene wokubhida ku-Adwords. Kodwa wazi kanjani ukuthi iyiphi ehamba phambili yomkhankaso wakho? Okokuqala, kufanele ucabangele umgomo wakho womkhankaso. Ingabe uzama ukuthuthukisa ukuguqulwa? Uma kunjalo, bese ungasebenzisa i-CPC (izindleko ngokuchofoza ngakunye) ukubhida. Noma, ufuna ukusunduza okuvelayo noma ukuguqulwa okuncane? Ungasebenzisa ngisho nokulandelela ukuguqulwa okuguquguqukayo.

Ukubhida mathupha kunikeza ukulawula okwengeziwe ekuqondisweni kwezikhangiso. Ngaphezu kwalokho, ungasetha i-CPC enkulu yegama elingukhiye futhi unikeze isabelomali esithile. Ukubhida mathupha kudla isikhathi, kodwa iqinisekisa ukuqaliswa ngokushesha kwanoma yiziphi izinguquko. Nokho, ukubhida okuzenzakalelayo kulungele ama-akhawunti amakhulu. Kungaba nzima ukuqapha futhi kuvimbele ikhono lakho lokubuka isithombe esikhulu. Ukubhida mathupha kukunikeza ukulawula okuyimbudumbudu futhi kungaba inketho enhle uma uzama ukuthuthukisa ukusebenza kwegama elingukhiye elithile.

Kunamamodeli amabili amakhulu wokubhida ku-Adwords: Izindleko ngokuchofoza ngakunye (CPC) kanye ne-cost-per-mille (CPM). Eyangaphambili ivame kakhulu futhi ingcono kakhulu kubakhangisi abaqondise izethameli ezithile, kuyilapho lokhu kwakamuva kungcono kakhulu kubakhangisi abafuna ukukhiqiza umthamo omkhulu wethrafikhi. Nokho, zombili izinhlobo zemikhankaso zingazuza kumodeli yokubhida ye-cost-per-mille. Inikeza ukuqonda kokuthi zingaki okuvelayo isikhangiso esithile esingase sikuthole. Lokhu kuyasiza kakhulu emikhankasweni yokuthengisa yesikhathi eside.

Ungakwazi ukuqapha ukusebenza kwegama lakho elingukhiye ngokusebenzisa ithuluzi lamahhala le-Google lokulandela ukuguqulwa. Ithuluzi le-Google lokulandelela ukuguqulwa lizokubonisa kahle ukuthi mangaki amakhasimende achofoza ezikhangisweni zakho. Ungakwazi futhi ukulandelela izindleko ngokuchofoza ngakunye ukuze uthole ukuthi yimaphi amagama angukhiye akubiza imali eyengeziwe. Lolu lwazi lungakusiza wenze isinqumo esihle. Ngala mathuluzi onawo, uzokwazi ukukhulisa ukuguqulwa kwakho ngenkathi wehlisa izindleko zakho konke ukuchofoza.

Ukubhida kwe-CPA okuqondisiwe kugxile ekuguquleni ukushayela. Ngalolu hlobo lokubhida, amabhidi omkhankaso wakho asethwa ngokusekelwe kuzindleko zokuthola ngakunye (CPA). Ngamanye amazwi, ukhokhela umbono ngamunye ngamunye otholwa ikhasimende elingase libe khona. Ngenkathi ukubhida kwe-CPA kuyimodeli eyinkimbinkimbi, ukwazi i-CPA yakho kuzokuvumela ukuthi usethe amabhidi asebenza kahle kakhulu omkhankaso wakho. Ngakho, Ulindeni? Qalisa namuhla futhi wandise ukuguqulwa kwakho nge-Adwords!

Ithagetha kabusha

Uma uqhuba ibhizinisi, ukuhlela kabusha nge-Adwords kuyindlela enhle yokugcina uthintana namakhasimende akho futhi ufinyelele amasha. Nge-Google Adwords, ungabeka amathegi eSikripthi kusayithi lakho ukuze abantu abake bavakashela isayithi lakho bazobona lezo zikhangiso futhi. Ingasetshenziswa kuzo zonke iziteshi zokuxhumana, kanjalo. Empeleni, izibalo zibonisa lokho 6 koku 10 abalahla izinqola bazobuya bazoqedela ukuthenga kwabo ngaphakathi 24 amahora.

Ukuqondisa kabusha kusebenza kahle kakhulu uma uqondise izethameli ezifanele. Ngokwesibonelo, uma umkhankaso wakho wokumaketha kabusha uqondiswe kubantu asebevele bathenge okuthile kuwebhusayithi yakho, kufanele ukhethe isithombe esinokubukeka nomuzwa ofana nesayithi. Abathengi abavakashele ikhasi lezingubo zomshado kungenzeka ukuthi bathenge ingubo kunalabo abaphequlule isayithi kuphela. Lokhu kungakusiza wenze izikhangiso zakho zihambisane nemikhiqizo oyithengisayo.

Enye indlela esebenzayo yokusebenzisa ukuphinda uthage ezinkundleni zokuxhumana ukusebenzisa i-Facebook. Lokhu akuyona nje indlela enhle yokwenza umkhondo, futhi kuyindlela enhle yokwakha abalandeli be-Twitter. I-Twitter inokungaphezu kwalokho 75% abasebenzisi beselula, ngakho qiniseka ukuthi izikhangiso zakho zisebenziseka kalula. Ukuqondisa kabusha nge-Adwords kuyindlela enhle yokuqinisekisa ukuthi udonsa ukunaka kwezithameli zakho futhi uziguqule zibe amakhasimende.

Ukuqondisa kabusha nge-Adwords kungakusiza futhi ukuthi uqondise izivakashi ezithile. Ngokwesibonelo, uma isivakashi sivakashele iwebhusayithi yakho bese sithenga umkhiqizo, ungakha izethameli ezifana nalowo muntu. I-AdWords izobe isibonisa lezo zikhangiso kulowo muntu kuyo yonke Inethiwekhi Yokubonisa ye-Google. Ukuze uthole imiphumela engcono kakhulu, hlukanisa izivakashi zewebhusayithi yakho kuqala ngokuqhathanisa izibalo zabo. Uma usukwenzile lokho, uzokwazi ukukhomba imizamo yakho yokumaketha kabusha ezinhlotsheni ezithile zezivakashi.

Ucwaningo lwamagama angukhiye

Ukuze wenze okuningi ngomkhankaso wakho wesikhangiso, kufanele wazi ukuthi ungakha kanjani okuqukethwe okufanele. Ukumaketha okuqukethwe kuyisihloko esikhulu kulezi zinsuku. Ukudala okuqukethwe okuzoheha amakhasimende, kufanele ucwaninge imigomo ehlobene ne-niche yakho futhi uyixhume ku-Google. Landelela ukuthi zingaki ukusesha okwenziwayo ngale migomo ngenyanga, nokuthi abantu bachofoza kangaki ezikhangisweni zale migomo. Bese, dala okuqukethwe okuzungeze lolo sesho oludumile. Ngale ndlela, ngeke nje udale okuqukethwe okuyikhwalithi kumakhasimende akho, kodwa futhi uzoba nethuba elingcono lokukleliswa phezulu.

Indlela ephumelela kakhulu yokuqala ucwaningo lwakho lwegama elingukhiye ukudala i-buer persona, noma ikhasimende elikahle. Dala umuntu othengayo ngokukhomba izici, amathonya, kanye nemikhuba yokuthenga yekhasimende lakho elikahle. Ngokusekelwe kulolu lwazi, unganciphisa uhlu lwamagama angukhiye angenzeka. Uma usunomuntu othengayo, ungasebenzisa ithuluzi lokucwaninga igama elingukhiye ukuze uthole amagama angukhiye afaneleka kakhulu. Bese, uzokwazi ukuthi yimaphi anamathuba aphezulu okukleliswa.

Njengoba kushiwo ngenhla, okugxilwe kukho kocwaningo lwegama elingukhiye le-AdWords kusenhloso. I-Google iqondise kubasebenzisi abasesha ngentshiseko isixazululo. Labo abafuna inkampani yokufaka uphawu e-London ngeke basibone isikhangiso sakho, kuyilapho labo abaphequlula kumagazini wemfashini bangase baphequlule ukuze bathole imfundo. Ngokusebenzisa amagama angukhiye wokufanisa amagama, uzothola amakhasimende aqondisiwe empeleni afuna lokho okunikezayo. Laba seshi kungenzeka ukuthi bachofoze esikhangisweni sakho uma bengakwazi ukuhlobana naso.

Ungasebenzisa isihleli segama elingukhiye ukuze ubone ukuthi yimiphi imishwana enevolumu yokusesha kakhulu, nokuthi igama elithile liye lacingwa kangaki ngenyanga ngayinye. Ngaphezu komthamo wokusesha wanyanga zonke, ungabheka nokuthrendayo ngesikhathi sangempela, okuhlanganisa idatha ye-Google Trends kanye nezibalo zendawo yangakini. Ngalokhu, unganquma ukuthi ingabe umushwana unevolumu yokusesha ephezulu nokuthi uyathrenda noma uyakhuphuka. Uma ucwaningo lwakho lwegama elingukhiye seluqediwe, uzoba nohlu lwamagama angukhiye afanelekile ongawaqondisa ezikhangisweni zakho.