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Lapho isetshenziswa ngempumelelo, I-AdWords ingasiza amabhizinisi ukufeza izinhloso zawo. Ngemikhankaso ehlosiwe, bangashayela ithrafikhi eyengeziwe kumawebhusayithi abo, zuza imikhondo eyengeziwe, futhi uhlangabezane nokuguqulwa okwengeziwe. Nakuba i-SEO ibalulekile kunoma yiliphi ibhizinisi, I-AdWords inganikeza i-boost eyengeziwe. Ngokugxila kumagama angukhiye afanelekile kanye nokwenza kahle okuqukethwe, ungakha umkhankaso ozokhomba imakethe yakho ohlosiwe. Umkhankaso wesikhangiso oqondiswe kahle uzoqinisekisa ukuthi abantu abalungile babona izikhangiso zakho.
Indlela enhle yokuthuthukisa umkhankaso wakho wesikhangiso ukusebenzisa amagama angukhiye ahambisana netimu yesikhangiso. Amagama angukhiye kufanele ahlobane nekhasi lakho lokubikezela, itimu yesikhangiso, noma kokubili. Amagama amabili noma amathathu asebenza kakhulu. Nawa amanye amathiphu wokukhetha amagama angukhiye. Ungaphinda ukhiphe amagama angukhiye athile emaqenjini athile ezikhangiso. Uhlu ngezansi amathiphu okuthi ungakhetha kanjani futhi usebenzise amagama angukhiye ukuze uthuthukise imikhankaso yakho yezikhangiso.
Ngaphambi kokukhetha amagama angukhiye e-AdWords, kufanele ucabangele izethameli zakho kanye nenhloso yazo yokusesha. Uma ungafaki imigomo ejwayelekile, ungase unqamule abangaba amakhasimende kufaneli yakho yokuthengisa. Esimweni esinjalo, izikhangiso zakho zizovela kuphela kumakhasimende abhala umushwana ohlobene neyakho. Kunalokho, gxila ekudaleni okuqukethwe okuwusizo okuqondisa amathuba akho ngenqubo yokuthenga futhi kusungule ubudlelwano. Uhlu olungezansi yizibonelo zamagama angukhiye asebenzayo e-AdWords.
Ukufanisa Imisho: Uma ukhetha amagama angukhiye omkhankaso wakho, kufanele usebenzise ithuluzi lokufanisa ibinzana. Ikuvumela ukuthi ukhawulele ukusebenzisa kwakho futhi uthole amakhasimende ahlosiwe. Uma izethameli zakho zisebenzisa la magama njalo, ungasebenzisa igama elingukhiye lokufanisa ibinzana, okubonisa kuphela isikhangiso sakho emishwaneni enesipelingi esifanayo nesisho. Le ndlela izoqinisekisa ukuthi isikhangiso sakho sizovela kuphela uma abantu besesha umusho oqondile.
Isikolo sekhwalithi sisekelwe ezintweni ezintathu: izinga lokuchofoza elilindelekile (I-CTR), ukuhambisana kwesikhangiso sakho, kanye nolwazi lwezivakashi lapho zichofoza esikhangisweni sakho. Isikolo sekhwalithi sizohluka phakathi kwamagama angukhiye afanayo namaqembu ezikhangiso. Kuya ekudaleni izikhangiso, amakhasi okufika, kanye nokukhomba abantu, Ikhwalithi Yekhwalithi ingahluka kakhulu. Ngemva kokuba isikhangiso sakho siba bukhoma, I-Google izolungisa Ikhwalithi yayo ngokusekelwe kulolu lwazi. Kunezimo ezintathu ezingaba khona zesikhangiso sakho: “Phezulu,” “Okuvamile,” futhi 'Mbi'.
Ingxenye yokuqala yemiphumela yekhwalithi ukuthi isikhangiso sakho senza kahle kangakanani uma siqhathaniswa nezimbangi. Uma uqondise amagama angukhiye athile, kubalulekile ukwenza isihloko sakho sibe siphoqa ngangokunokwenzeka. Enye into ebalulekile ukuthi isikhangiso sakho sinokuqukethwe kwekhwalithi ephezulu noma cha. I-Google ayifuni izivakashi zichithe isikhathi ngokufunda okuqukethwe kwekhwalithi ephansi. Nokho, uma isikhangiso sakho sine-CTR ephezulu kodwa isikolo sekhwalithi ephansi, kungcono ukuyimisa kancane bese uyibuyisela ngokunye.
Isikolo sekhwalithi asihlobene ngokuqondile nekhophi yesikhangiso, kodwa kubalulekile ukukhumbula ukuthi kuyisici esilinganisweni sesikhangiso sakho. Ikhophi yesikhangiso sakho nekhasi lokubikezela kufanele lifane nokuqukethwe kwakho futhi lithuthukise amaphuzu akho ekhwalithi. Ezinye izici zifaka phakathi ukuhambisana kwamagama angukhiye aqondene nendawo kanye nedivayisi ethile. Ngokwesibonelo, uma isikhangiso sakho siqondise kubathengi e-Detroit, izoba nekhwalithi ephansi yamaphuzu kuneyodwa esekelwe ekuhlobaneni okuvamile.
Isilinganiso sezindleko zanyanga zonke zenkampani encane ukuya kwephakathi nendawo ukusebenzisa i-Google Adwords siphakathi kwezinkulungwane eziyisishiyagalolunye neziyishumi zamadola ngenyanga.. Lokho kucishe $100 ku $120,000 ngonyaka. Kodwa izindleko zingaba phezulu noma zibe ngaphansi, kuya ngemboni kanye nesikhulumi esisetshenziswayo. Izindleko ngokuvamile ziphakeme kumagama angukhiye enani eliphezulu, ezincintisana kakhulu. Kodwa uma umgomo wakho uwukuthola ithrafikhi kuwebhusayithi yakho noma umkhiqizo, kufanele uhlose ukusebenzisa imali engaphansi kwamadola ayishumi ngokuchofoza ngakunye.
Kunezindlela ezimbalwa zokunquma ukuthi kufanele usebenzise malini ku-Adwords, kuye ngohlobo lwebhizinisi oliqhubayo. Imodeli ekhokhelwa kusengaphambili noma esekelwe kokubhaliselwe ingase ikulungele. Ungasebenzisa isihleli samagama angukhiye samahhala esinikezwe i-Google ukuze ubone ukuthi yimaphi amagama angukhiye ancintisanayo nokuthi bangaki abantu abafuna umkhiqizo othile. Uma ibhajethi yakho ikuvumela, ungakwazi ukwaba iphesenti elithile lebhajethi yakho ezikhangisweni zeselula, futhi ungakwazi ukukhomba uhlobo oluthile lwedivayisi yeselula.
Naphezu kokuba inkonzo ebiza kakhulu, I-AdWords iyindlela yokukhangisa esebenzayo edalula ibhizinisi lakho ezigidini zabathengi abangaba amakhasimende. I-AdWords ingasiza futhi ukunciphisa izindleko ngokuthuthukisa amanani okuguqulwa. Kubalulekile ukukhumbula ukuthi ayikho indlela eqondile yokuphumelela. Ekupheleni, izindleko ze-Adwords ziyifanele kakhulu imbuyiselo engaba khona. Ayikho indlela engcono yokuqala uhambo lwakho lokumaketha ku-inthanethi.
Izindleko ngokuchofoza ngakunye (CPC) indlela iyindlela ejwayelekile yokubhida ku-Adwords. Le ndlela iphumelela kakhulu ekushayeleni amakhasimende aqondisiwe kuwebhusayithi yakho, kodwa ayilungele ukukhiqiza umthamo omkhulu wethrafikhi yansuku zonke. Ungasebenzisa i-cost-per-mille (CPM) indlela yokubhida ku-Adwords ukuze wehlise i-CPC yakho. Izikhangiso ze-CPM ziboniswa kaningi kumawebhusayithi ahlobene abonisa izikhangiso ze-AdSense.
Uma uyi-control freak, I-Adwords iyindawo efanelekile yokumaketha umkhiqizo noma isevisi yakho. Ngesakhiwo sayo sebhidi esivumelana nezimo, unganquma ukuthi nini, lapho, nokuthi kuqhume kangakanani. Ungakwazi ukukhomba amakhasimende akho ngokwecebo futhi uvele kuqala emiphumeleni yosesho. Ngokwesibonelo, uma uthengisa izikhwama ku-inthanethi, ungase ufune ukukhomba labo bantu abathenga imikhiqizo enjalo. Kwalokhu, ungabaqondisa ngokucwaninga izidingo zabo kanye nalokho abakuthandayo.
Elinye isu eliwusizo lokuphatha umkhankaso wakho we-Adwords ukuwuhlukanisa ube ngamaningi “amaqembu esikhangiso.” Lawo maqembu kufanele aqukathe imishwana ephakathi kweshumi namashumi amahlanu ehlobene. Ungakwazi ke ukuhlola iqembu ngalinye ngokwehlukana. I-Google izobe isisebenzisa ibhidi eyodwa ephezulu eqenjini ngalinye. Lokhu kuhlukaniswa kwemisho okuhlakaniphile kuyisihluthulelo sokuphatha umkhankaso wakho wonke. Uma ungayazi le mithetho, kungenzeka ukuthi ugcine umoshe utshalomali lwakho lwe-Adwords.
Ama-SKAG ku-Adwords ayindlela edumile yokudala nokusebenzisa umkhankaso. Lapho udala i-SKAG, uphinda iqembu lesikhangiso ukuze uqondise amagama angukhiye amaningi. Ngeqembu ngalinye, dala uhlobo oluhlukile lwesikhangiso. Ngokwesibonelo, uma uneqembu lamagama angukhiye amabili, dala amakhophi esikhangiso amabili ahlukene bese usebenzisa elilodwa egameni elingukhiye ngalinye. Eyodwa yegama elingukhiye ngalinye izosebenza kangcono kunesikhangiso esisodwa segama elingukhiye elifanayo. Ohambeni olude, lokhu kuzokhokha!
Ama-SKAG ayasebenza ekwandiseni izinga lokuguqulwa kanye nokuthuthukisa ukuhambisana kwezikhangiso zakho. Abasebenzisi balindele imiphumela efanelekile kanye nezikhangiso ezihambisana namagama abo okusesha. Inani eliphakeme kakhulu lama-CTR, okungcono. Ama-SKAG nawo ayinketho engcono ezinkampanini ezikhangisa imikhiqizo eminingana. Yize zingasebenzi njengamaqembu ezikhangiso emikhiqizo eminingi, zingaba isu eliphumelelayo lezinhlobonhlobo zemikhiqizo. Nokho, kubalulekile ukukhumbula ukuthi izinhlobo ezahlukene zokufanisa amagama angukhiye zinezinzuzo ezahlukene.
Ama-SKAG akuvumela ukuthi ulungise isikhangiso sakho ngamagama angukhiye athile. Lokhu kukhulisa ukuhambisana kwayo ne-Google futhi kuthuthukisa isikolo sakho sekhwalithi yesikhangiso, isici esibalulekile ekwenzeni umkhankaso. Amaqembu ezikhangiso endabuko ngokuvamile aqukethe amagama angukhiye amaningana, futhi ukushintsha isikhangiso kwabambalwa babo kungakhuphula i-CTR kwabanye kodwa kwehlisele kwabanye. Ngama-SKAG, izikhangiso zakho zizohambisana nesisheli futhi zibe ne-CPA ephansi.
Uhlobo lokufanisa oluzenzakalelayo ku-Google Adwords lufana kakhulu, okuvumela izikhangiso zakho ukuthi zivele oseshweni oluhlobene ngisho nasematemini okusesha angelona igama elingukhiye. Ukufanisa okubanzi kuwuhlobo lokufanisa olukhawulelwe kancane futhi kukunikeza ukuguquguquka okwengeziwe uma kukhulunywa ngemisho iyonke. Iwusizo ikakhulukazi kumagama angukhiye anomsila omude, futhi ubufakazi buphakamisa ukuthi ingathuthukisa i-ROI yakho. Nokho, kungase kungabi inketho engcono kakhulu kubakhangisi abasha abangawuqondi umehluko phakathi kwezinhlobo zokufanisa.
Ngenkathi ukufanisa okubanzi kuvame ukuphephile ukuthi kusetshenziselwe ama-akhawunti amasha, kungase futhi kube nemiphumela eyinhlekelele kumkhiqizo. Uma usebenzisa ngokweqile ukufana okubanzi, igama lakho elingukhiye ukutholakala kuzosebenza kabi, futhi izikhangiso zakho zizovela ekusesheni okungabalulekile. Umthetho omuhle wesithupha uwukwenza ibhidi eliphansi kakhulu ngokwemibandela ebanzi yokufanisa. Ngale ndlela, ungakwazi ukuvala izindleko eziphezulu. Futhi, qiniseka ukuthi ulebula amagama akho angukhiye abanzi efayeleni le-excel uma ungumsebenzisi othuthukile.
Amagama angukhiye abanzi angalungile ngeke afane komqondofana, ukuhluka okuseduze, kanye nobuningi. Imithetho efanayo iyasebenza kumagama angukhiye abanzi anegama elilodwa elingalungile. I-Google ayifuni ukuthi ubulale i-akhawunti yakho ngephutha ngokunganaki amagama angukhiye ahlobene. Ukufanisa okubanzi kuyinketho ephumelela kakhulu kubakhangisi abafuna ukukhulisa ukuguqulwa ngaphandle kokukhokhela ithrafikhi engabalulekile. Amagama angukhiye angalungile asetshenziselwa ukuqeda ithrafikhi engabalulekile futhi kwandiswe i-ROI. Ukufanisa okubanzi kuyinketho enhle uma igama elithile noma ibinzana lingasebenzi emkhankasweni wakho.
