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Uma umusha ekukhangiseni Khokha ngokuchofoza ngakunye, ungase uzibuze ukuthi ungayisebenzisa kanjani ngokugcwele i-Adwords. Lesi sihloko sizokwethula izisekelo zokukhangisa kwe-Pay-per-click, kufaka phakathi ucwaningo lwegama elingukhiye, ukubhida, kanye nekhwalithi yesikolo. Izophinde inikeze namasu athile okusebenzisa leli thuluzi elinamandla lokuthengisa. Uzofunda indlela yokukhulisa i-ROI yakho futhi uthuthukise i-bourline yakho ngokusebenzisa i-AdWords ngempumelelo.
Ukukhangisa ngokuchofoza ngakunye kuyisu lokumaketha ku-inthanethi elihlanganisa ukukhokhela inkampani kuphela uma othile echofoza esikhangisweni sayo.. Lelisu lihlotshaniswa kakhulu nezinjini zokusesha ezifana ne-Google ne-Bing, futhi isetshenziswa nangezingosi zokuxhumana. Kubandakanya ukukhokhela inkampani inani elinqunywe kusengaphambili ukuze isikhangiso sayo sivele ngaphansi kwebinzana elithile lokusesha. Nokho, njengoba abakhangisi bakhokha kuphela uma othile echofoza esikhangisweni sakhe, kumele bakwazi ukunikeza inani elingcono kakhulu lemali yabo.
Kunezinhlobo ezimbili eziyisisekelo zokukhangisa okukhokhelwa ngokuchofoza ngakunye: isilinganiso esiphansi kanye nesisekelo sokubhida. Zombili izindlela zingaba yinzuzo kumabhizinisi. Ukuze ukhethe imodeli efanele yokukhokha ngokuchofoza, umkhangisi kufanele aqale anqume ukuthi yiziphi izinjongo zakhe. Ngenkathi ukukhangisa ezinjinini zokusesha kuyindlela enhle yokuthola ithrafikhi kuwebhusayithi yabo, kungase kudide kwabasaqalayo. Ngezansi kukhona amathiphu azokusiza ukuthi uqalise ngaleli su lokumaketha kwedijithali.
Ukubhida kupulatifomu yenjini yokusesha ye-Google yingxenye ebalulekile yokuthola ithrafikhi kuwebhusayithi yakho. Amabhidi abalwa i-Google ngokusekelwe emishwaneni yamagama angukhiye. Uma othile esesha igama elingukhiye elithize noma ibinzana, bazokwethulwa ngezikhangiso zegridi yomkhiqizo ngokusekelwe enhlosweni yabo yokuthenga. Ukuchofoza okuphezulu, intengo ephansi, futhi maningi amathuba okuthi isivakashi sichofoze esikhangisweni sakho.
Enye yezinto ezibaluleke kakhulu ku-Adwords’ I-CTR iyikhophi yesikhangiso. Ikhophi yesikhangiso ekhangayo izokusiza ukuthi uvelele emqhudelwaneni. Isikhangiso sekhwalithi ephansi, Ngokwesinye isandla, kuzokubiza imali eyengeziwe futhi kuphumele emazingeni aphansi esikhangiso. Kodwa, ngendlela efanele, ungakwazi ukwandisa i-CTR yakho. Lesi isici esibalulekile sokukhangisa ngokuchofoza ngakunye ku-Adwords.
Ukusebenzisa ama-buer personas nokucwaninga ngezidingo zabo kuzokusiza ukuthi uqondise amagama angukhiye afanele ebhizinisi lakho. Ukudala umuntu kuveza lokho okufunwa yikhasimende elijwayelekile, izinselele ababhekana nazo, kanye nezinto ezinomthelela ezinqumweni zabo zokuthenga. Lolu lwazi luzoqondisa ucwaningo lwakho lwamagama angukhiye. Uma usubhale ubuntu bakho, sebenzisa amathuluzi okukhetha amagama angukhiye njenge-Google Keyword Tool ukuze ucwaninge amagama angukhiye ahlobene. Lawa mathuluzi azokusiza ukuthi unciphise uhlu olude lwamagama angukhiye anethuba eliphakeme kakhulu lokukala.
Enye yezingxenye ezibaluleke kakhulu zocwaningo lwamagama angukhiye we-AdWords ukuqonda izethameli zakho. Khumbula ukuthi inqubo yokuthenga yekhasimende elingaba khona izohluka kuye ngohlobo lwemboni nokuthi lifuna ukuthenga ini. Ngokwesibonelo, inkampani ekhiqiza uphawu e-London kungenzeka ayicingi inkampani ekhiqiza uphawu e-New York noma e-Los Angeles. Uhambo lomthengi luzohluka kuye ngohlobo lwebhizinisi, ngakho ucwaningo lwamagama angukhiye lubalulekile.
Ngaphezu kokusebenzisa i-Google Keyword Planner, ungasebenzisa namanye amathuluzi okucwaninga amagama angukhiye. Ithuluzi le-Google Keyword Planner liwusizo kakhulu kulokhu. Ibonisa ukuthi bangaki abantu abasesha igama elingukhiye, ukuthi bazimisele ukukhokha malini, nokuthi bangaki abantu abasesha lowo musho othize. Iphinde iphakamise amagama angukhiye engeziwe ukuze uwacwaninge. Kukusiza ukuthi wakhe imikhankaso eqondisiwe. Uma usuthole amagama angukhiye ambalwa amahle, ungazisebenzisa emkhankasweni wakho.
Ukusebenzisa amathuluzi afana ne-Alexa's Keyword Difficulty Tool kuzokuvumela ukuthi ulinganise ukuncintisana negunya lomkhiqizo wakho. Leli thuluzi linikeza iwebhusayithi ngayinye amaphuzu Amandla Wokuncintisana abonisa ukuthi isayithi linegunya elingakanani ohlwini lwemiphumela yamagama angukhiye. Ukwabelana Ngezwi kungenye ithuluzi elihle lokulinganisa igunya. Ingxenye yezwi ephezulu yomkhiqizo, kakhulu izothathwa njengenegunya. Lokhu kungakusiza uthuthukise amazinga akho ngokuthuthukisa ukubonakala negunya.
Kunezindlela ezimbalwa zokubhida kuthrafikhi ngohlelo lwe-Google Adwords. Indlela ejwayeleke kakhulu yindleko ngokuchofoza ngakunye, okubiza abakhangisi ngokuchofoza kuphela ezikhangisweni zabo. I-CPC iyindlela ebiza kakhulu, kodwa iyona engabizi kakhulu uma uzama ukukhomba izethameli eziqondile kakhulu. Uma uzama ukukhulisa ithrafikhi yewebhusayithi yakho, nokho, kufanele ucabangele ukubhida kwe-CPM. Le ndlela izobiza kancane, kodwa izokhombisa kuphela isikhangiso sakho emakhulwini ezinkulungwane zabantu.
Ungakhuphula ibhidi yakho egameni elingukhiye elithize noma ibinzana ukuze wandise ithuba lakho lokuheha izivakashi ezintsha. Kufanele futhi ucabangele isikolo sakho sekhwalithi sisonke ukuze unqume ibhidi ephumelela kakhulu. Lokhu kusekelwe ezintweni ezintathu: okuqukethwe kuwebhusayithi yakho, ikhophi yesikhangiso, kanye nomklamo wekhasi lokufika. Ikhwalithi ephezulu yamaphuzu, izindleko eziphansi ngokuchofoza ngakunye kuzoba ezakho. Nokho, le nketho akuyona eyawo wonke umuntu. Kutuseka kakhulu ukulandela imihlahlandlela ye-Google futhi uchithe isikhathi ulungiselela umkhankaso wakho.
Kufanele uzame ukusetha ibhidi yokuqala elandelanayo. Lokhu kuzokunikeza indawo yokulungisa ibhidi uma ubona iphethini kudatha yakho. Kufanele futhi uhlose ukuhlangabezana nokulindelwe ngumkhangisi ngamanani okuzibandakanya nekhwalithi yethrafikhi. Ngokusebenzisa le ndlela, uzogwema ukumosha isikhala sokukhangisa futhi ugweme isijeziso esivela ku-Google. Uma kukhulunywa ngamasu okubhida, kungcono ukunamathela kulokho okwaziyo, bese ulandela indlela efakazelwe yokukhulisa isabelomali sakho.
Okokugcina, kufanele unake izimbangi zakho’ amabhidi. Bheka ukuthi yimaphi amagama angukhiye asebenza kangcono kakhulu kubo nokuthi banikeza ini. Ukusebenzisa idatha evela emikhankasweni edlule ye-AdWords kuzokusiza ukuthi uhlanganise ibhidi ephumelela kakhulu. Futhi, uzoba nombono ongcono wokuthi hlobo luni lomsebenzi oluhilelekile. Ukuze uphumelele ekukhangiseni okukhokhelwayo, kubalulekile ukuqapha izikhangiso namabhidi akho. Uma ufuna umkhankaso wakho ukhiqize i-ROI ephezulu, kumele unake okwenziwa izimbangi zakho.
Ngaphandle kwezinga lokuchofoza, amaphuzu ekhwalithi nawo anqunywa ukuhambisana kwesikhangiso nolwazi lwekhasi lokubikezela. Izikhangiso ezinamagama angukhiye afanayo namaqembu ezikhangiso zizoba nemiphumela Yekhwalithi ehlukile, ngokusekelwe ekudaleni izikhangiso, ikhasi lokubikezela kanye nokukhomba kwabantu. Izikhangiso zizolungisa Ikhwalithi yazo uma ziba bukhoma, futhi i-Google ibheka izingxenye ezimbili kwezintathu lapho ibala amaphuzu. Uma usebenzisa ukwakheka okuhle kwe-akhawunti futhi wenza ukuhlola okuningi, ungakwazi ukufinyelela kalula amaphuzu ekhwalithi ayisithupha noma ayisikhombisa.
Nakuba kungase kuzwakale kulula, I-Quality Score ephansi ingakubiza kakhulu kune-Quality Score ephezulu. Ngoba isekelwe emininingwaneni yomlando, isikhangiso sakho singafinyelela Isilinganiso Sekhwalithi ephezulu ngisho noma singenakho ukuncintisana kakhulu. Ngenhlanhla, I-Google inikeza idatha yalokho ongakulindela, ukuze ukwazi ukuthuthukisa isikhangiso sakho ukuze uzuze amaphuzu aphezulu kakhulu we-QA. Ngokuqonda ukuthi yiziphi izici ezithinta Umphumela Wekhwalithi yesikhangiso sakho, ungathuthukisa izikhangiso zakho futhi uthole okuningi kubhajethi yakho yokukhangisa.
Ukuhambisana kwamagama angukhiye kuyisici esibaluleke kakhulu ekubalweni Kwekhwalithi Yesikolo, futhi kunezinto ezimbalwa ongazenza ukuze uthuthukise eyakho. Ukuhambisana kuyisici esikhulu, ngakho-ke zama ukusebenzisa amagama angukhiye ahlobene niche yewebhusayithi yakho. Ukuphakama kwesici sokuhambisana, lapho umphumela wakho Wekhwalithi uzoba phezulu. Ngokwesibonelo, uma uphromotha isiza se-e-commerce, zama ukugxila kumagama angukhiye ahlobene ahlobene niche yakho.
Umbala wenkinobho namagama asesihlokweni sekhasi nakho kubalulekile. Izinguquko kulezi zakhi zingakhuphula izinga lokuguqulwa. Izinsizakalo Zommangali Wezomthetho, Ngokwesibonelo, andise izinga labo lokuguqulwa ngo 111.6% ngemuva kokushintsha isihloko kuwebhusayithi yabo. Ziningi izindlela zokuthuthukisa isikolo sakho sekhwalithi ye-Adwords, kodwa okubaluleke kakhulu, kufanele uqaphele izici eziyinhloko ezinqumayo. Izinto ezintathu ezilandelayo kufanele zibhekwe uma uzimisele ngokwandisa isikolo sakho sekhwalithi.
Enye yezindlela ezisebenza kahle kakhulu zokwandisa ukusebenza kahle kwemikhankaso yakho yokukhangisa iwukuphinda uqondise.. Ngokuphinda uqondise, ungabonisa izikhangiso ezivakashini ezithile ezivakashele isayithi lakho. Izikhangiso zakho zizobe sezikhonjiswa ku-Google Display Network kulaba zivakashi. Nokho, ukuze uthole inzuzo enkulu ngokuphinda uqondise, kufanele uhlukanise izivakashi zewebhusayithi yakho. Ukwenza lokhu, ungaqhathanisa izibalo zabantu futhi usebenzise ithuluzi lokuhlukanisa.
Ukusebenzisa ukubuyisela kabusha nge-Adwords kuyindlela enhle kakhulu yokuxhumana namakhasimende akhona, futhi ufinyelele ezintsha. Izikhangiso ezibekwe kuwebhusayithi yakho nge-Google Adwords zibeka omaka besikripthi emakhasini ewebhusayithi yakho, ukuze abantu abavakashele isayithi lakho baphinde bababone. Le ndlela ingasetshenziswa kuzo zonke izinkundla zokuxhumana, okuhlanganisa i-Facebook ne-Twitter. Ukuze uthole imiphumela ephezulu, ukuphinda uqondise kufanele kube yingxenye ejwayelekile yesu lakho lebhizinisi.
Ungakha uhlu lwezethameli ngokusekelwe ezenzweni ezithile nezithakazelo zabavakashi bewebhusayithi. Ngokwesibonelo, uma iwebhusayithi yakho iqondiswe kubantu abasebenzisa i-Gmail, ungabaqondisa ngezikhangiso ezihambisana nama-akhawunti wabo we-Google. Ungasebenzisa futhi izethameli ngokwezifiso ezifana namakheli e-imeyili ezivakashi zewebhusayithi. Ungasebenzisa futhi ukulandelela ukuguqulwa ukuze uqondise amakhasi athile ewebhu, njengamakhasi omkhiqizo, ukwandisa imbuyiselo yakho ekutshalweni kwezimali. Ngokuhlanganisa lezi zindlela ezimbili, ungakwazi ukukhulisa ukusebenza kahle kwakho ngokuphinda uqondise nge-Adwords.
Uma izethameli zakho sezihlukene, ungasetha umkhankaso wokuphinda uqondise usebenzisa inethiwekhi yesikhangiso ye-Google. Indlela engcono kakhulu yokuphinda uqondise nge-Adwords ingenye esebenza kahle kukho kokubili iwebhusayithi yakho nebhizinisi lakho. Ungakwazi ukukhomba izithameli zakho ngokusebenzisa imidiya ehlukene, kuhlanganise ne-Google Display Network, I-YouTube, Izinhlelo zokusebenza ze-Android, futhi nokuningi. Ukusebenzisa imodeli yokukhomba kabusha kukusiza ukuthi ulinganise ukuthi isikhangiso ngasinye sikubiza malini nokuthi yiziphi iziteshi ezisebenza kahle kakhulu ebhizinisini lakho.
