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Ngaphambi kokusebenzisa i-Google AdWords ukukhangisa ibhizinisi lakho, kufanele uqonde ukuthi isebenza kanjani. I-Google imisa amaqembu ezikhangiso ukwenza ukuphatha izikhangiso zakho kube lula. Umkhankaso ngamunye uqukethe isikhangiso esisodwa kanye nezinhlobonhlobo zamagama angukhiye, kubandakanya ukufanisa ibinzana kanye nokulinganisa okubanzi. Uma usetha ukufanisa kwegama lakho elingukhiye kubanzi, I-Google isetha ikhophi yesikhangiso sakho ukuthi ihambisane nanoma yikuphi umsebenzisi ayithayiphayo. Ungakwazi ke ukwenza ikhophi yesikhangiso sakho ngendlela oyifisayo ukuze ufinyelele izethameli ozihlosile.
Uma ungathanda ukufunda okwengeziwe nge-Google AdWords, bese ufika endaweni efanele. I-AdWords iwuhlelo lokukhangisa ngokuchofoza ngakunye olukuvumela ukuthi udale izikhangiso zamagama angukhiye athile ku-Google.. Njenge-portal ye-Intanethi, Isisekelo sabasebenzisi beGoogle sikhulu, futhi isikhangiso sakho kufanele sihlobane futhi siqondiswe kulabo basebenzisi. Ngaphandle kwalokho, I-AdWords yakwaGoogle izocubungula izinto ezahlukahlukene, kuhlanganise izinga, intengo nokuncintisana.
Lesi sifundo sizokufundisa ukuthi ungayimisa kanjani i-akhawunti yakho ye-AdWords kusukela ekuqaleni nokuthi yini eyenza umkhankaso wokukhangisa ku-inthanethi ube yimpumelelo.. Isifundo sizokufundisa nokuthi ungadala kanjani ukulandelela ukuguqulwa, ukulandelela izingcingo, kanye nokudayisa, kanye nokulinganisa imali engenayo kanye nokuhanjiswa kwamafomu. Isifundo sizokusiza uqonde ukuthi ungasebenzisa kanjani wonke amathuluzi atholakala ku-Google futhi usebenzise amasu okuthengisa asebenza kahle kakhulu. Lesi sifundo sichaza nendlela yokusebenzisa kahle izinkundla zokuxhumana kanye nezikhangiso ze-Facebook.
Lesi sifundo siyindlela engcono kakhulu yokufunda nge-Google AdWords. Kulula ukufunda mayelana nesikhangiso sosesho, indlela yokuqapha imikhankaso yakho, nokuxazulula izinkinga. Isifundo futhi sikusiza ukuthi uqonde amakhasimende akho ngokombono wengqondo. Uma ubheka ukuba yi-Digital Marketing Expert, ukufunda mayelana nesikhangiso sosesho kubalulekile. Ungafunda mayelana ne-AdWords futhi useshe ukukhangisa ku 60 imizuzu ngesifundo ku-Udemy.
Uma usufunde izisekelo ze-Google AdWords, ungadlulela kumasu athuthukile. Uzofunda mayelana nendlela yokusebenzisa imibiko yesikhangiso esikhethekile, amasu wokumaketha kabusha, ukusebenza komshini wokufunda, kanye nocwaningo lwezimbangi. Ayikho indlela engcono yokuthuthukisa imiphumela yakho kunesifundo esikufundisa indlela yokwenza imali online. Uzoba nokuzethemba kokuzama futhi ufunde mayelana nezimbangi zakho’ amasu, ngenkathi evuna izinzuzo.
Nakuba lena kuyindlela enhle kakhulu yokufunda nge-Google AdWords, ungathola futhi izifundo zevidiyo ezimboza izisekelo zalolu hlelo lokumaketha. Amavidiyo amaningi akulesi siteshi ahlinzekwa ngozakwethu be-Google. Empeleni, eyakamuva yafakwa ngoFebhuwari 16, 2016, futhi ulwazi lusabalulekile. Lezi zifundo zakhelwe labo abaphishekela izitifiketi, futhi ngokuvamile ziwusizo kulabo abasanda kuqala.
Ukuqala ukukhangisa ku-Adwords, udinga ukumisa umkhankaso. Kunezinyathelo ezintathu eziyisisekelo zokufeza lokhu. Okokuqala, khetha isigaba somkhankaso wakho. Bese, khetha umgomo ofisa ukuwufinyelela. Ungakhetha phakathi kokuthengisa, ihola, ithrafikhi yewebhusayithi, ukucatshangelwa komkhiqizo nomkhiqizo, nokuqwashisa ngomkhiqizo. Ungakwazi futhi ukumisa umkhankaso ngaphandle komgomo. Ungakwazi ukushintsha umgomo kamuva.
Kuya ngohlobo lwebhizinisi lakho, ungase ufune ukukhomba indawo yendawo futhi. If you are a local business, you might want to target your ads only for people in your area. For an international business, you might want to target countries where you have the greatest sales and most consumers. If you’re not sure where to focus your efforts, check out some other options. You can also choose to target people who live in a specific country.
Uma usuwakhethile amagama akho angukhiye, you need to create an effective landing page. The main goal of this page is to convert traffic to customers. For a conversion to happen, the page must be relevant to the keyword searched. It should include a USP (unique selling point), benefits of the product, social proof, and a clear call-to-action. The goal is to increase your conversion rate.
Once you have chosen a target market, you can select one or more ads to promote. Ngaphezu kwamagama angukhiye wesikhangiso, futhi ungasetha umkhankaso uma unewebhusayithi ethengisa imikhiqizo noma amasevisi afanayo. Esinye isinyathelo esibalulekile okumelwe usenze ukukhetha ibhidi yakho. Khumbula ukuthi amabhidi akho azothengeka kakhulu uma usebenzisa ukubhida okuzenzakalelayo, kodwa kudinga umsebenzi owengeziwe. Okokugcina, izikhangiso zakho kufanele zibe lula futhi ziqonde. Abantu kungenzeka ukuthi bachofoze umkhankaso uma unikeza umtitilizo noma isaphulelo.
Isinyathelo esilandelayo ukukhetha amagama angukhiye azocupha izikhangiso zakho. Lesi sinyathelo ngokuvamile siyingxenye edidayo kakhulu. Amagama angukhiye akuzona kuphela izinto okufanele uzicabangele – ungasebenzisa ngisho namakhasimende akho’ impendulo lapho ukhetha amagama akho angukhiye. Khumbula ukuthi Ikhwalithi Yekhwalithi enhle izokwenza izinga lesikhangiso sakho libe phezulu futhi lehlise izindleko zakho zebhidi. Lapho unquma ngegama elingukhiye, qiniseka ukuthi ucabanga ukuthi kubaluleke kangakanani ebhizinisini lakho.
Isinyathelo sokuqala sokwenza ikhophi yesikhangiso esihle ukuchaza inhloso yakho. Ukuthi ufuna ukuheha ukunaka kuwebhusayithi yakho noma ukuthengisa umkhiqizo, ukuchaza injongo yakho yokubhala isikhangiso kuzokusiza ukuthi unqume ukuthi yiluphi uhlobo lwekhophi ozolisebenzisa. Izinhlobo ezintathu ezivame kakhulu zamakhophi okukhangisa ayela ngasocansini, ezemfundo, kanye nezithakazelo zomuntu. Ukuhlola ikhophi yesikhangiso kuyisinyathelo esibalulekile, njengoba kuzokusiza ukuthi uthuthukise ukusebenza kwezikhangiso zakho futhi uqinisekise ithrafikhi yekhwalithi ephezulu.
Ungaqala ngokubhala phansi imibuzo yosesho lwezithameli ozihlosile. Ngayinye yalezi inezinga elithile lokucaciswa, ngakho-ke izikhangiso zakho kufanele zifane naleyo migomo. Ukuthi uzama ukukhomba indawo ethile, umkhiqizo, noma isevisi, kubalulekile ukubhekana nephuzu lobuhlungu be-persona. Ngokwesibonelo, uma uthengisa amathikithi ekhonsathi, qiniseka ukuthi isihloko sakho sikhuluma ngesidingo sabo.
Uma ubhala ikhophi yesikhangiso sakho, zama ukuheha imizwelo yezilaleli zakho. Ngale ndlela, kungenzeka ukuthi uhehe izivakashi eziningi. Ngokuvusa imizwelo, abathengisi abakhulu bangabikezela ukusabela kwezilaleli futhi baphendule imibuzo ngaphambi kokuba beze. Ngale ndlela, bangenza izikhangiso zabo zihambisane nezidingo zababukeli. Bangu 3 amasu angukhiye wokukopisha ongawasebenzisa ukuze udale ikhophi yesikhangiso ephumelelayo.
Ukuze uhlole ikhophi yesikhangiso sakho, sebenzisa inketho yokuhlola ku-Google Ads. Yenza izinguqulo eziningana ezahlukene futhi uzilayishe ku-Google Adwords. Zihlole ukuze unqume ukuthi yiziphi ezisebenza kahle kakhulu. Khumbula ukuthi ukuhlola kuzokusiza ukuthi unqume ukuthi yiluphi uhlobo lolimi amakhasimende akho asabela kulo kangcono. Kunezinzuzo eziningi zokuhlola ikhophi yesikhangiso sakho. Ungabona ukuthi isebenza kangcono ku-niche yakho kunezimbangi zakho.
Ngosizo lwe-Google Adwords, ungakwazi ukulandelela imiphumela yomkhankaso wakho wokusesha okhokhelwayo. Ngale ndlela, ungakwazi ukuqapha impumelelo yakho futhi wonge imali. I-AdWords iyindlela enhle kakhulu yokukhangisa ibhizinisi lakho ku-inthanethi. Nawa amanye amathiphu ongawalandela:
Landela ngomkhondo imiphumela yemikhankaso ye-Adwords ku-Google Analytics. Imibiko ye-Adwords ihlanganisa ikholomu ebizwa “Ukuguqulwa,” okuzokutshela ukuthi zingaki izinguquko ezitholwe umkhankaso wakho wesikhangiso. Ngaphezu kokubukwa kwesikhangiso, ungabona futhi i-CPC yakho, okukubonisa ukuthi uchithe malini ngokuchofoza ngakunye. Ungasebenzisa lolu lwazi ukuze unqume ukuthi ukhokha ngokweqile ngemikhankaso yakho yezikhangiso noma cha.
Enye indlela yokulandelela ukuguqulwa kwe-AdWords iwukusetha iphikseli. Le pixel ingafakwa kuwo wonke amakhasi ewebhusayithi yakho futhi isetshenziselwe ukukhomba imikhankaso yokumaketha kabusha. Ukuze ulandelele ukuguqulwa kwe-AdWords, udinga ukulandelela okungaphezu kokuchofoza nje. Ukuchofoza kukutshela ukuthi bangaki abantu abachofoze esikhangisweni sakho, kodwa akukutsheli ukuthi bakwenzile yini lapho sebefinyelele iwebhusayithi yakho. Yize ukuchofoza kungakutshela okuningi mayelana nokusebenza komkhankaso wakho, udinga ukwazi ukuthi bangaki abantu abaguqukile ngempela.
