Isigaba: Ibhulogi

Kungenzeka ukuthi uyazibuza ukuthi ungayenza kanjani inzuzo ye-Google Adwords. Indlela engcono kakhulu yokwenza lokhu ukuqonda izisekelo zesikhulumi. Kunezindlela ezimbalwa ezahlukahlukene zokwenza ngakho, kodwa izinto ezibaluleke kakhulu okufanele uzikhumbule ukungenzi inkimbinkimbi kakhulu. Kugcine kulula ngangokunokwenzeka, futhi wenze okuncane ngokuvumela kwenkundla. Futhi, khumbula ukuthi udinga ukubekezela. Kuthatha isikhathi ukuthola okuningi ku-Adwords.

I-Google Adwords

I-Google AdWords inikeza ikhono lokulandelela nokuhlaziya ukusebenza kahle komkhankaso wakho wesikhangiso. Kunamamethrikhi ambalwa angakusiza ukuthi unqume ukusebenza komkhankaso wakho, kufaka phakathi i-CTR yakho evamile, inani lakho lebhidi, nokubizelwa kwakho esenzweni (isiphi isenzo ofuna abasebenzisi basenze ngemva kokuchofoza isikhangiso sakho). Lolu lwazi lungaba usizo lapho udala umkhankaso omusha wesikhangiso noma ulungisa okhona kakade.

I-Google AdWords isebenza ngokuchofoza ngakunye (I-PPC) imodeli, okusho ukuthi ubhida ngamagama angukhiye ahambisana nomkhiqizo noma isevisi yakho. I-Google izobe isibonisa izikhangiso zakho lapho othile asesha amagama angukhiye owakhethayo. Izikhangiso zizovela kukho kokubili ukusesha namanethiwekhi okubonisa.

Kunezinhlobo ezimbalwa zemikhankaso ezitholakalayo. Umkhankaso ngamunye unomgomo ohlukile futhi uzodinga ulwazi oluhlukile. Kufanele ukhethe uhlobo lwezithameli ofuna ukuzikhomba ngokusekelwe olwazini olunikezayo. Ngokwesibonelo, uma ungathanda ukwenza izithameli, kufanele ukhethe umkhankaso wokusesha. Ungakhetha ukuvela kumanethiwekhi ahlukahlukene futhi uqondise izilimi ezithile nezethameli.

Uma unebhizinisi elincane, I-Google Adwords ingaba namandla. Kungaba nzima ukukhetha indlela engcono kakhulu yomkhankaso wakho, kodwa inkundla yesikhangiso ye-Google inikeza amathuluzi enza inqubo ibe lula. Ngokuzibekela imigomo nokusebenzisa indlela ehlelekile, I-Adwords ingakusiza ukuthi ufinyelele imigomo yakho.

Lapho ukhetha umkhankaso, cabanga ukuthi uzimisele ukusebenzisa malini. Ungakwazi futhi ukuhlela isabelomali usuku ngalunye ukuze ukhokhele izikhangiso. I-Google AdWords ivumela abakhangisi ukuthi babhide ngamagama angukhiye anophawu lokuhweba. Ku 2004, I-Google yethule le nketho, futhi ngoMeyi 2008, baphinde banweba inqubomgomo kwabaqhudelana nayo. Ukusebenzisa uphawu lokuhweba, nokho, kufanele uqale uyibhalise nethimba le-Google Advertising Legal Support.

Amaqembu esikhangiso segama elingukhiye elilodwa

Ukudala amaqembu esikhangiso segama elingukhiye elilodwa kuyisu elisebenzayo elikusiza ukuthi usebenzise ngokugcwele umkhankaso wakho wosesho olukhokhelwayo. Ungasebenzisa zontathu izinhlobo zokufanisa eqenjini lesikhangiso segama elingukhiye elilodwa, kodwa ngokuvamile kuhle kakhulu ukunamathela ohlotsheni oluqondile lwe-Broad Match. Ngenxa yalokho, uzothola imiphumela engcono ngokukhomba amagama angukhiye amaningi.

Ikhwalithi yemiphumela yezikhangiso zakho izoncika ekutheni zihambisana kangakanani nesethi yegama elingukhiye. Ikhwalithi yakho ephezulu yamaphuzu, izindleko zakho zizoba ziphansi, futhi isikhangiso sakho sizovela ezindaweni eziphezulu. Ukusebenzisa amaqembu esikhangiso egama elingukhiye elilodwa kungase kungasebenzi kuwe. Kufanele ulungele ukwenza umsebenzi omningi ngaphambili.

Isinyathelo sokuqala ukukhetha amagama akho angukhiye. Sebenzisa ithuluzi lamagama angukhiye ku-akhawunti yakho Yezikhangiso ze-Google ukuze uthole ukuthi yimaphi amagama angukhiye asebenza kahle kakhulu. Kufanele wengeze zontathu izinhlobo zokufanisa kumagama akho angukhiye, kodwa kungcono ukusebenzisa ukufanisa okubanzi kwamagama angukhiye abaluleke kakhulu. Ungakwazi futhi ukwengeza umbhalo wencazelo ozowudlala enhlosweni yesesheli.

Amaqembu esikhangiso segama elingukhiye elilodwa le-Adwords anezinzuzo eziningi. Ikuvumela ukuthi wenze amakhasi afaneleka kakhulu okudala nawokufikela aqondene negama lakho elingukhiye, ngalokho kuthuthukisa i-CTR yakho namazinga okuguqulwa. Amaqembu ezikhangiso zegama elingukhiye elilodwa nawo aziwa ngokuthuthukisa isikolo. Ingxenye engcono kakhulu, isofthiwe imahhala ukulanda nokusebenzisa.

Amaqembu ezikhangiso zegama elingukhiye elilodwa angahluka kakhulu kwelinye. Lokhu kusho ukuthi kubalulekile ukuwahlola futhi uwalungiselele ukuze unqume ukuthi yiziphi ezisebenza kahle kakhulu kumkhankaso wakho. Lokhu kungenxa yokuthi ungakwazi ukulungisa amagama angukhiye futhi ugweme ukuchitha imali ngokuchofoza okungabalulekile. Ungasebenzisa futhi imininingwane yedatha yegama elingukhiye ukuze uhlonze amagama angukhiye amahle Amaqembu Esikhangiso Egama elingukhiye Elilodwa.

Ukubhida okuzenzakalelayo

Nakuba ukubhida okuzenzakalelayo kusiza kwezinye izimo, akuyona inketho engcono kakhulu ngaso sonke isikhathi. Ukubhida okuzenzakalelayo akukuvumeli ukuthi wenze izinguquko ezikhethiwe zebhidi, futhi kwesinye isikhathi ingashiya izikhangiso zakho zigqitshwe phansi kwekhasi. Kulezi zimo, ukubhida ngesandla kuyinketho engcono. Kubalulekile futhi ukuqaphela ukuthi ukubhida okuzenzakalelayo akukuvumeli ukuthi ulawule ibhidi yamagama angukhiye athile.

Okunye okukhathazayo okuyinhloko kokubhida okuzenzakalelayo ku-Adwords ukuthi kungaholela ekuchofozweni okubizayo. Nakuba ukuchofoza ngokuvamile kungafinyeleli amanani aphezulu, unganciphisa inani lokuchofoza ngokusetha i-CPC ephezulu. I-Google incoma ubuncane bezinsuku eziyisikhombisa ngaphambi kokusebenzisa lolu shintsho.

Ukubhida okuzenzakalelayo ku-Adwords kusebenza kancane kunokubhida okwenziwa mathupha ezimeni ezithile, okuhlanganisa nokuzuza izikhundla eziphezulu. Leli su liphinde lenze kube nzima ukuncintisana nezimbangi futhi lingenza kube nzima ukuhambisana nezitayela zemakethe. Kuphinde kuthinte zonke izici zomkhankaso futhi akuyona i-granular, okusho ukuthi awukwazi ukusizakala ngayo yonke inkambiso yemakethe.

Okunye okungalungile kokubhida okuzenzakalelayo ukuthi akwenzeki ukusetha isivalo sebhidi. Lokhu kusho ukuthi ungasebenzisa imali ngokushesha kakhulu ngesikhangiso sakho. Udinga ukulandelela wonke amabhidi akho futhi uqiniseke ukuthi anenzuzo. Amasu okubhida okuzenzakalelayo angasiza ezimweni ezithile, kodwa ngokujwayelekile, kufanele zisetshenziswe kuphela ezimeni lapho ukuguqulwa kuwumgomo oyinhloko.

Kunamaqhinga ahlukahlukene atholakalayo okwenza ukubhida okuzenzakalelayo ku-Adwords kukusebenzele. Abanye babo bangcono kunabanye, kuyilapho ezinye zingalimaza i-akhawunti yakho. Ezinye zingcono kakhulu ezinhlotsheni ezithile zamabhizinisi.

Izikolo zekhwalithi

Kunezici ezimbalwa ezinomthelela kumphumela wekhwalithi. Okokuqala, ikhasi lakho lokubikezela kufanele likunikeze ulwazi oluhle lomsebenzisi. Lokhu kuhlanganisa ukuba lula ukuzulazula nokunikeza ulwazi mayelana nebhizinisi lakho. Ikhasi lakho lokubikezela kufanele futhi licace mayelana nendlela elisebenzisa ngayo ulwazi oluvela kubavakashi. Okwesibili, umlando wakho wokuchofoza-udlula-izinga (I-CTR) kuyisici esiyinhloko ku-Quality Score yakho. I-Google isebenzisa le CTR ukuhlola isikhangiso sakho. Labo abane-CTR ephakeme bavame ukuthola amaphuzu angcono, ngakho-ke kufanele uhlose lokho.

Okwesithathu, cabanga ukusebenzisa amagama angukhiye afanelekile. Ukucwaninga amathrendi angukhiye angakusiza ukuthi ubhale izikhangiso ezingcono nokuqukethwe. Ukusebenzisa amagama angukhiye alungile kungasiza iwebhusayithi yakho ibekwe phezulu emiphumeleni yosesho lwe-Google. Ukusesha kwamagama angukhiye kungaphinda kuveze ukuthi amakhasimende akho afunani. Uma unokuzwisisa kahle ukuthi amakhasimende akho afunani, ungakha amakhasi okufika afana nezidingo zawo.

Izikolo zekhwalithi ye-AdWords zisekelwe ezintweni ezintathu: izinga lokuchofoza, ukubaluleka kwesikhangiso, kanye nolwazi lwekhasi lokufika. Amaqembu ezikhangiso ahlukene egama elingukhiye elifanayo azoba nemiphumela Yekhwalithi ehlukile. Lokhu kungenxa yokuthi ukwakhiwa kwesikhangiso nekhasi lokubikezela lingase lihluke. Ukukhonjwa kohlobo lwabantu nakho kungase kuhluke. Umphumela Wekhwalithi ephezulu uzokwandisa amathuba okuthi isikhangiso sakho sibonwe abantu abafuna umkhiqizo noma isevisi yakho.

I-Adwords ihlale ikhipha izici ezintsha ukuze ithuthukise ukusebenza kwabasebenzisi bayo. Lezi zici ziklanyelwe ukuthuthukisa ukusebenza kahle kwesikhangiso se-PPC ngokwandisa izinga lokuchofoza kanye nokubonakala kwesikhangiso sisonke.. Ngokuthuthukisa lawa mamethrikhi, uzothola Ikhwalithi Yekhwalithi ephezulu. Ngokwesibonelo, ungazama ukwengeza inkinobho yokushaya, ulwazi lwendawo, kanye nezixhumanisi eziya ezingxenyeni ezithile zewebhusayithi yakho.

Izandiso zekholi

Izandiso zekholi ziyindlela enhle yokuguqula ukuchofoza kwakho okuningi kube amakholi wefoni. Bangakusiza ukuthi ukhuphule izinga lokuguqulwa ngokususa isinyathelo esengeziwe ohambweni lomthengi oluya ebhizinisini lakho. Ukwengeza izandiso zekholi kumkhankaso wakho Wezikhangiso ze-Google kulula futhi kudinga izilungiselelo ezimbalwa eziyisisekelo.

Izandiso zekholi zinhle kunoma yimuphi umkhankaso, kodwa ziwusizo ikakhulukazi emikhankasweni yeselula neyendawo. Uma usebenzisa izandiso zekholi, uzofuna ukwenza isiqiniseko sokuthi ukulandela kwakho kwe-PPC kusethelwe ukulandelela ivolumu yocingo lwakho. Abathengisi abaningana bahlinzeka ngamamethrikhi ekholi ongawasebenzisa ukulandelela ivolumu yekholi yakho.

Izandiso zekholi zivela eduze naphansi kwesikhangiso sakho, lapho abaseshi bangabathinta khona ukuze baxhumane nawe. Izandiso zekholi zingathuthukisa ukuguqulwa ngokwandisa izinga lokuchofoza, njenge 70% sezisheli zeselula zisebenzisa isici sokuchofoza ukuze ushayele ucingo uhlobo. Ngaphezu kwalokho, 47% yabaseshi ukuhlola ezinye izinhlobo ngemva kokushaya ucingo.

Izandiso zekholi ziyindlela ewusizo yamabhizinisi e-ecommerce. Izandiso zekholi zivumela abathengi ukuthi bashayele ibhizinisi lakho ngokuqondile ngaphandle kokugcwalisa ifomu eliku-inthanethi. Angasetshenziswa futhi ukunikeza ukwesekwa kwefoni kumakhasimende. Ngokwesibonelo, UDell unikeza ukwesekwa kwefoni kumalaptop ebhizinisi akhe. Ungasebenzisa futhi izandiso zekholi ku-Google Adwords.

Imibiko yokulandelela ikholi ikusiza ukuthi uqonde ukuthi imikhankaso yakho yedijithali iguquka kanjani. Ukwazi ukuthi yiziphi iziteshi ezikhiqiza ukuguqulwa okuningi kubalulekile ekuthuthukiseni i-akhawunti yakho. Ukwazi ukuthi yimaphi amagama angukhiye acupha izingcingo kuzokusiza ukuthi usethe isu elisebenzayo lokuthengisa.

I-Google Adwords iyinkundla yokukhangisa ekhokha ngokuchofoza ngakunye. Isebenza ngokuqalisa izindali nokusebenzisa amakhukhi ukuze uqondise izikhangiso zakho kubasebenzisi abathile. Ukusebenzisa le nkundla kuyindlela engabizi kakhulu yokukhangisa. Okubhalwe ngezansi ezinye zezindlela ongayisebenzisa ngayo ebhizinisini lakho.

I-Google Adwords iyinkundla yokukhokha ngokuchofoza ngakunye

I-Google AdWords ingelinye lamanethiwekhi amakhulu okukhangisa aku-inthanethi, ukusiza amabhizinisi afinyelele abangaba amakhasimende emhlabeni jikelele. Isebenza ngokuvumela abakhangisi ukuthi babhide ngamagama angukhiye azobangela ukuthi izikhangiso ezixhasiwe ziboniswe. I-Google izokhetha ukuthi iziphi izikhangiso ezizoboniswa ngokusekelwe kumphumela wekhwalithi yesikhangiso, kanye nebhidi yomkhangisi. Ngomqondo othile, kufana nendali, lapho ibhidi ephezulu, maningi amathuba okuthi isikhangiso sizovela.

Uma usebenzisa i-Google Adwords, kubalulekile ukwenza ucwaningo lwamagama angukhiye. Awufuni ukusebenzisa imali ezikhangisweni ezingahlobene nezidingo zababukeli bakho. Kubalulekile futhi ukwazi imakethe futhi uqonde ama-nuances wokukhokha ngokuchofoza ngakunye.

I-Google Adwords iyinkundla ekhokhayo yokuchofoza ngakunye ekuvumela ukuthi ubeke izikhangiso emiphumeleni yosesho, izingosi ezingasesheli, izinhlelo zokusebenza zeselula, namavidiyo. Abakhangisi bakhokhela i-Google ngokuchofoza ngakunye, umbono, noma kokubili. Uma uqala umkhankaso we-Google, kubalulekile ukunaka kakhulu Ikhwalithi yakho bese ukhetha amagama angukhiye ahambisana nebhizinisi lakho. Lokhu kuzokusiza ukwandisa amathuba akho okuzuza ukuthengisa okunenzuzo.

Njenganoma yiluphi olunye uhlobo lokukhangisa olukhokhelwayo, kukhona ijika lokufunda. I-Google Adwords ingenye yezinkundla ezidume kakhulu zokukhangisa ezikhokhelwayo. Ihlanganisa amasu okuthuthukisa kanye nezici eziqondene nendawo yesikhulumi. Njenganoma iyiphi inkundla yokukhangisa ekhokhelwayo, ukhokhela ukubonakala, kanye nokuchofozwa okwengeziwe izikhangiso zakho zithola, ayanda amathuba okuzuza amakhasimende amasha.

Ukukhomba kabusha kungenye isu elisebenzayo. Isebenza ngokusebenzisa amakhukhi okulandelela ukulandelela imisebenzi yomsebenzisi kuwebhu. Lawa makhukhi alandela umsebenzisi ku-inthanethi futhi amqondise ngezikhangiso. Amathemba amaningi adinga ukubona ukumaketha kwakho izikhathi ezimbalwa ngaphambi kokuba abe ikhasimende. Kunezinhlobo ezinhlanu zemikhankaso engadalwa ku-Google Adwords.

Iqala indali

Uma umsebenzisi esesha igama elingukhiye elithize noma ibinzana, I-Google inquma ukuthi yiziphi izikhangiso ezizoboniswa ngokusekelwe kumkhawulo webhidi kanye nesikolo sekhwalithi. Lezi zici ezimbili zinquma ukuthi yiziphi izikhangiso ezivela ekhasini lomphumela wosesho nokuthi zizobiza malini. Ikhwalithi yakho ephezulu yamaphuzu, maningi amathuba okuthi isikhangiso sakho siboniswe.

Ungaqapha ukuthi isikhangiso sakho sisebenza kanjani ngokusebenzisa imininingwane yendali. Amathuluzi ahlinzeka ngolwazi olubalulekile ukukusiza ukuthi ulungiselele imikhankaso yakho. Idatha itholakalela imikhankaso ethile, amagama angukhiye, namaqembu ezikhangiso. Uma unamagama angukhiye amaningi, ungasebenzisa lolu lwazi ukuze unqume ukuthi yiziphi ezithola imiphumela engcono kakhulu.

Injini yokusesha ye-Google isebenza ngaphezu kwalokho 3.5 ukusesha kwezigidigidi ngosuku. Amaphesenti angamashumi ayisishiyagalombili nane abasebenzisi be-inthanethi basebenzisa injini yokusesha okungenani kathathu ngosuku. Isikolo sekhwalithi nezindleko ngokuchofoza ngakunye (CPC) siza i-Google inqume ukuthi yiziphi izikhangiso ezihambisana kakhulu nombuzo weseshi. Njalo uma useshi ethayipha umbuzo ofana nezikhangiso zakho, isicelo sibalwe kabusha, futhi isikhangiso esiwinayo siyavezwa.

Esinye isici esibalulekile okufanele sicatshangelwe ukuncintisana. Uma ukhokha kakhulu ngegama elingukhiye elithile, uzibeka engcupheni yokweqiwa yilowo oncintisana naye. Uma izimbangi zakho zikhokha kakhulu, ungakhokha kancane ngokuchofoza ngakunye. Kodwa uma unomncintiswano ophansi, lokhu kungasho ukuthi ungathola okuningi esikhangisweni sakho.

I-Google yenza izigidigidi zezindali njalo ngenyanga. Lokhu kuqinisekisa ukuthi isikhangiso sakho sibonakala kubasebenzisi abafanelekile futhi kubiza ngaphansi kwezimbangi zakho. Izindali zenza i-Google imali, kodwa futhi zikusiza wenze imali. Futhi ungakhohlwa ukukhetha igama lomkhankaso wakho wesikhangiso! A elula, Igama elihehayo ngokuvamile lihamba phambili!

Isebenzisa amakhukhi ukukhomba abasebenzisi

Amakhukhi amafayela ombhalo amancane agcinwa kuwebhusayithi kukhompyutha yomsebenzisi. Iwebhusayithi kuphela engafunda okuqukethwe kwalawa mafayela. Ikhukhi ngalinye lihlukile esipheqululini sewebhu esithile. Ziqukethe ulwazi olungaziwa njengegama lewebhusayithi, isihlonzi esiyingqayizivele, namadijithi. Amakhukhi anika amandla amawebhusayithi ukuthi alandelele izintandokazi njengokuqukethwe kwenqola yokuthenga, futhi uvumele abakhangisi ukuthi baqondise izikhangiso eqenjini elithile.

Noma kunjalo, izinguquko zakamuva emithethweni yobumfihlo ziphoqa abakhangisi ukuthi babheke izindlela ezintsha zokukhomba abasebenzisi. Iziphequluli eziningi zewebhu manje sezivimba amakhukhi ezinkampani zangaphandle. Isiphequluli se-Safari se-Apple sisanda kubuyekezwa ukuze uvimbele amakhukhi ezinkampani zangaphandle, futhi i-Mozilla ne-Google bamemezele izinhlelo ezifanayo zeFirefox ne-Chrome. Lokhu ukubuyisela emuva kubakhangisi, kodwa kuzobanikeza isikhathi sokuthola ezinye izindlela.

Amakhukhi ezinkampani zangaphandle angasetshenziswa futhi ukukhomba abasebenzisi. Bavumela amawebhusayithi ukuthi anikeze izikhangiso kubasebenzisi ngaphandle kokuthi bashiye iwebhusayithi yabo. Lokhu kungaba yinzuzo ezitolo ze-eCommerce, kodwa futhi kungaholela kumuzwa wokwephulwa kwabantu ngabanye. Kubalulekile ukukhumbula lokhu uma usebenzisa lawa makhukhi emikhankasweni yakho yokukhangisa ku-inthanethi.

Amakhukhi enkampani yokuqala adalwa iwebhusayithi oyivakashelayo. Baqoqa ulwazi mayelana nokuziphatha kwakho ukuze bakwazi ukuthuthukisa isayithi labo. Ngokwesibonelo, bangakhumbula inqola yakho yokuthenga noma usayizi wesikrini sakho. Amakhukhi enkampani yangaphandle, Ngokwesinye isandla, adalwe inkampani yezinkampani zangaphandle futhi asetshenziselwa ukuthumela izikhangiso ezihambisana kakhulu nomsebenzisi.

Ukukhangisa okusekelwe kukhukhi akukusha. Empeleni, iqala emuva 1994, lapho amakhukhi okuqala asungulwa. Ngaphambi kwamakhukhi, amawebhusayithi amile ayejwayelekile. Kodwa ngokuthuthukiswa kwamakhukhi, abakhangisi bakwazile ukwenza ngokwezifiso amawebhusayithi kubasebenzisi babo. Bekungasadingeki ukuthi bahlonze amawebhusayithi mathupha.

Ibiza izindleko

Ukusebenza kahle kwezindleko kuyisici esibalulekile okufanele sicatshangelwe lapho unquma ngesabelomali sokukhangisa. Ibhidi ephezulu ingaholela ekuthengisweni okwengeziwe ngezindleko eziphansi uma kuqhathaniswa. Nokho, lokhu akusho ngaso sonke isikhathi ukuthi kufanele ukhuphule ibhidi yakho ngokuphawulekayo. Kunemikhawulo ethile lapho ungakhuphula khona ibhidi yakho ngaphambi kokuthi ingabi nanzuzo. Uma usebenzisa $10 esikhangisweni futhi uthole izindali ezinhlanu, lokho kungaba yimbuyiselo enhle kakhulu ekusetshenzisweni kwakho kwezikhangiso.

Enye yezinzuzo ezinkulu zokusebenzisa i-AdWords imbuyiselo engaba khona ekutshalweni kwezimali. Imikhankaso ye-AdWords iyalinganiseka futhi iyalandeleka, okwenza kube nokwenzeka ukubona ukuthi yiziphi izikhangiso eziletha ithrafikhi eningi. Lokhu kungaba yindlela enhle yokunciphisa izindleko zokukhangisa.

Izindleko ze-Adwords ziyahlukahluka kakhulu kuye ngemboni okuyo. Keyword research can help you decide how much you’d like to spend on your ad campaign. If you’re not sure about the keywords to use, try brainstorming and writing down potential search terms for your business. Another great tool for keyword research is Google Ads’ free keyword planner.

In order to maximize your return on investment, you must be willing to invest a reasonable amount of money. AdWords can be very expensive if you’re a small business. But it’s possible to get great results if you spend a moderate amount of money every day. You should start with a moderate budget, and gradually work up your budget as you learn more about the program.

Another way to reduce your AdWords costs is to use negative keywords. Lawa magama angukhiye anokuncintisana okuncane futhi anikeza i-ROAS engcono. Ngale ndlela, ibhajethi yakho isetshenziswa ngokuphumelelayo.

Kulula ukuyisebenzisa

Ziningi izinzuzo zokusebenzisa i-Google Adwords. Uma kwenziwe kahle, le nkundla inganikeza imiphumela elinganisekayo kuwo wonke umjikelezo wempilo yekhasimende – kusukela ekuqwashiseni umkhiqizo kuya ekuguquleni. Okubaluleke kakhulu, ithola umkhiqizo wakho phambi kwabantu abafuna ukuthenga. Abantu abaningi abafuna igama elingukhiye ku-Google banenhloso yokuthenga eqinile. Lokhu kukuvumela ukuthi ukhombe abantu abakulungele ukuthenga futhi ukhuphule izinga lakho lokuguqulwa.

I-Google AdWords isebenza njengendlu yendali. Ukhetha ibhajethi bese ubhidela izikhangiso zakho, eziboniswa kumakhasimende angaba khona. Uma othile echofoza esikhangisweni sakho, uzokhokha inani elithile ngalokho kuchofoza. Ngephutha, ukhawulelwe ekubhideni $2 noma ngaphansi, ukuze izikhangiso zakho ziboniswe kubantu abangabhidi okwengeziwe. Lokhu kungenxa yokuthi i-Google ifuna ukukhulisa imali engenayo. Uma kungekho muntu obhidayo ephakeme kunaleyo $2, isikhangiso sakho sizoboniswa kumuntu wokuqala osichofozayo.

Enye yezinzuzo ezinkulu ze-Google Ads yikhono lokukhomba izethameli zakho usebenzisa amagama angukhiye wezikhangiso. Lokhu kuphumela ekusetshenzisweni kwemali okuphansi kwezikhangiso kanye nokukhiqiza okuphezulu okuholayo. Ngokwesibonelo, uma ibhizinisi lakho lihlinzeka ngezinsizakalo zokususa iqhwa e-Buffalo, NY, angeke kube nengqondo ukusebenzisa igama elibanzi lokufanisa njengokuthi “izinsiza zasekhaya” ngoba uzobe uncintisana nabo bonke abahlinzeki besevisi yasekhaya.

Izinguquko ezimbalwa ezincane zingaholela ekwenyukeni okumangalisayo kumazinga okuchofoza. Uma usebenzisa ikhasi lokubikezela noma isikhangiso esihambisana kakhulu, ungakwazi ukukhuphula izinga lokuguqulwa kwakho kufika 50%. Ukuhlola ukuhlukanisa izikhangiso zakho namakhasi okubikezela nakho kuyanconywa kakhulu. Ukuhambisa ifomu kungakhuphula izinga lokuguqulwa kwakho 50%. Futhi, qiniseka ukuthi usetha ibhidi ephezulu yokuncintisana, njengoba lokhu kuzokugcina uphambi komncintiswano wakho.

I-AdWords inezinketho eziningi ongakhetha kuzo. Ungakhetha amagama angukhiye, imodeli yokubhida, Isikolo sekhwalithi, kanye nezindleko. Ukuze wenze okuningi emikhankasweni yezikhangiso zakho, kunezici eziningana okufanele zicatshangelwe. Qhubeka ufunde ukuze ufunde mayelana nezinketho ezahlukene ongakhetha kuzo. Bese ungakhetha leyo evumelana kangcono nebhizinisi lakho.

Amagama angukhiye

Uma usebenzisa i-Google AdWords kuwebhusayithi yebhizinisi lakho, udinga ukukhetha amagama akho angukhiye ngokuhlakanipha. Umgomo uwukuthola ukuchofoza okufanelekile kumakhasimende futhi ukhawulele inani lesikhangiso sakho esivelayo. Amagama angukhiye wokufanisa abanzi, nokho, zincintisana kakhulu futhi zingaheha amakhasimende angakudingi lokho okunikezayo. Ngokwesibonelo, uma ungumnikazi wenkampani ehlinzeka ngezinsizakalo zokucwaningwa kwamabhuku ezidijithali, awufuni ukukhangisa igama “ukumaketha kwedijithali.” Kunalokho, zama ukukhomba amatemu aqondile afana nalawa “ukumaketha kwedijithali” noma “izinsiza zokumaketha zedijithali”.

Ukukhomba igama elingukhiye kuyinqubo eqhubekayo. Kufanele uhlale ubheke amagama angukhiye amasha nasebenza kahle kakhulu akhanga izethameli zakho. Amagama angukhiye ashintsha njalo futhi ahlolwe kabusha njengoba kuvela ubuchwepheshe obusha namathrendi. Ngaphezu kwalokho, izimbangi njalo ukushintsha indlela yabo, amanani, kanye nezibalo zezethameli ziyashintsha.

Amagama angukhiye egama elilodwa mahle kumatemu okusesha ajwayelekile, kodwa akunakwenzeka ukuthi zikhiqize ukuthengisa. Kufanele uhlose ukuthola amagama angukhiye acacile nachazayo uma ufuna ukutholwa amakhasimende aqondiswe kakhulu. Ukuze uthole amagama angukhiye alungile, qalisa usesho ku-Google futhi ubone ukuthi yini ezayo. Chofoza ezikhangisweni ezimbalwa ukuze ubone ukuthi abanye abantu bafunani. Ungasebenzisa futhi izinsiza ezikhokhelwayo, njenge-Moz's Keyword Difficulty Tool, okunikeza isivivinyo samahhala sezinsuku ezingama-30.

I-Google inethuluzi eliyingqayizivele lokuhlela amagama angukhiye elingakusiza ukuthi uthole amagama angukhiye afanelekile. Ungayisebenzisa ukuze usize ukuthuthukisa izikhangiso zakho zosesho futhi udale amaposi ebhulogi, amakhasi okufika, kanye namakhasi omkhiqizo. Ingase futhi ikunikeze umbono wemisho noma amagama asetshenziswa izimbangi zakho.

Imodeli yokubhida

Ngaphezu kwemodeli ye-CPC yendabuko, I-Adwords iphinde inikeze inketho yokubhida ehlakaniphile nezenzakalelayo. Ngokubhida okuhlakaniphile, abasebenzisi basetha ama-CPC ayisisekelo kumagama abo angukhiye namaqembu esikhangiso. Nokho, I-Google inelungelo lokukhulisa noma lokwehlisa lawo mabhidi njengoba kudingeka. Ngokuvamile, izama ukwenza isilinganiso samabhidi ngenani eliphakeme ngokuchofoza ngakunye, kodwa ingase yehlise amabhidi lapho izinga lokuguqulwa liphansi.

Ungasebenzisa i-Google Analytics nokulandelela ukuguqulwa ukuze unqume amanani akho ebhidi. Ungasebenzisa futhi amathuluzi afana ne-Keyword Planner ukuze uthuthukise amabhidi omkhankaso wakho. Lawa mathuluzi angakusiza ukuthi unqume amagama angukhiye asebenza kahle kakhulu futhi usethe i-CPC yakho ngokufanele. Lawa maqhinga angasiza izikhangiso zakho zifinyelele izinga eliphezulu lokuchofoza futhi zikhulise ukuguqulwa.

Ukuhlolwa kokuhlukanisa kuyindlela ebalulekile yokuhlola isu lakho lokubhida. Ngokuhlola amabhidi ahlukene, ungakwazi ukukala ukuthi yimaphi amagama angukhiye ashayela ukuguqulwa okuningi nokuthi yimaphi akubiza kancane. Ungaphinda uqhathanise ukusebenza kwamaqembu akho ezikhangiso nemikhankaso. Bese, ungalungisa ibhidi yakho ngokufanele.

Isu le-Maxize Conversions lihlose ukukhulisa amanani okuchofoza ngenkathi uhlala ngaphakathi kwesabelomali sakho sansuku zonke. Isu le-Maxime Conversions lingasethwa njengomkhankaso owodwa, iqembu lesikhangiso, noma igama elingukhiye. Leli su lizolungisa ngokuzenzakalelayo amabhidi asekelwe kudatha yomlando ukuze kwenyuswe izinga lokuguqulwa kwakho. Leli su lifanele izinkampani ezifuna ukwethula imikhiqizo emisha, shintsha isitoko esisele, noma hlola imikhiqizo emisha.

Ungasebenzisa futhi imodeli yebhidi eyenziwa ngesandla. Lokhu kukunikeza ikhono lokushuna kahle izikhangiso zakho ngokusetha amabhidi wamagama angukhiye angawodwana kanye nokubeka izikhangiso. Ngokuvamile kuwumkhuba ophikisanayo, njengoba amathenda aphezulu ngokuvamile ethandwa kunamabhidi aphansi.

Isikolo sekhwalithi

Isikolo sekhwalithi siyisici esibalulekile somkhankaso wakho we-Adwords. Inquma ukuthi uchitha malini egameni elingukhiye ngalinye, futhi amaphuzu ekhwalithi ephansi azoholela ekusebenzeni kabi kanye namazinga okuchofoza aphansi (I-CTR). Amaphuzu ekhwalithi ephezulu yizindaba ezinhle, njengoba kuzosho ukubekwa kwezikhangiso okwengeziwe kanye nezindleko eziphansi. Isikolo sekhwalithi ye-AdWords sibalwa esikalini ukusuka kwesisodwa ukuya kweshumi. Kubalulekile ukuqonda isikolo sakho njengoba singase sihluke ngokusekelwe kumagama angukhiye owasebenzisayo namaqembu owadalayo.

Enye into ethinta umphumela wekhwalithi umuzwa wekhasi lokubikezela. Qinisekisa ukuthi ikhasi lakho lokubikezela lihambisana neqembu lamagama angukhiye futhi lihlobene nokuqukethwe kwesikhangiso sakho. Ikhasi lokubikezela elinokuqukethwe okufanele lizoba nemiphumela yekhwalithi ephezulu. Nokho, ikhasi lokubikezela elingabalulekile ekuqoqweni kwamagama angukhiye lizothola amaphuzu ekhwalithi ephansi.

Izinga lokuchofoza iphesenti labantu abachofoza isikhangiso sakho. Uma abantu abahlanu bechofoza esikhangisweni, bese unayo a 0.5% izinga lokuchofoza. Lesi yisici esibaluleke kakhulu ekunqumeni isikolo sakho Sekhwalithi. Futhi kuyinkomba yokuthi isikhangiso sakho sihambisana kangakanani nezidingo zoseshi.

Ukwengeza Ikhwalithi Yesikolo sakho se-Adwords kubalulekile empumelelweni yomkhankaso wakho we-AdWords. Amaphuzu aphezulu angakhuphula ukubonakala kwesikhangiso sakho futhi ehlise izindleko zomkhankaso wakho. Nokho, amaphuzu ekhwalithi ephansi angalimaza ibhizinisi lakho, ngakho-ke kubalulekile ukwenza okuqukethwe kwesikhangiso sakho kuhambisane ngangokunokwenzeka. Uma ungaqiniseki ukuthi ungasithuthukisa kanjani isikolo sakho Sekhwalithi, ungaqasha umbhali wesikhangiso ochwepheshile ukuze akusize ubhale isikhangiso esifanele izethameli zakho.

I-AdWords Quality Score iyimethrikhi ebalwa i-Google ukuze ihlole ikhwalithi yezikhangiso zakho. I-AdWords’ isikolo sekhwalithi sisekelwe kwikhwalithi yesikhangiso sakho namagama angukhiye. Umphumela wekhwalithi ephezulu uhumusha ezindlekweni eziphansi ngokuchofoza ngakunye. Lokhu kusho amathuba amaningi okuguqulwa.

Izindleko

I-CPC noma i-Cost-per-click iyisisekelo semikhankaso eminingi ye-Adwords. Nakuba le metric ayinikezi imininingwane eminingi iyodwa, kuyisiqalo esihle sokuqonda izindleko zomkhankaso wakho wokumaketha. Futhi kuyindlela enhle yokubona inani labantu ababona isikhangiso sakho. Lolu hlobo lolwazi luwusizo ikakhulukazi lapho usungula umkhankaso wokumaketha ophumelelayo ozohlala isikhathi eside.

Kunezindlela eziningana zokunciphisa izindleko zemikhankaso ye-Adwords. Okokuqala, ungasebenzisa isihleli segama elingukhiye, okuyithuluzi lamahhala elinikezwe inkundla Yezikhangiso ze-Google. Leli thuluzi likusiza ukuthi uthole inani lethrafikhi igama lakho elingukhiye elitholwayo, izinga lokuncintisana, kanye nezindleko ngokuchofoza ngakunye. Ungasebenzisa lolu lwazi ukwenza amabhidi akho ancintisane futhi wehlise izindleko zakho.

Izindleko ze-AdWords zingahluka kakhulu, futhi kuncike ezicini eziningana, kuhlanganise nokuncintisana, ivolumu yokusesha, kanye nesikhundla. Inombolo yamagama angukhiye owakhethayo ingase ibe nomthelela kubhajethi yakho. Kufanele uhlose ukuba nesabelomali ongakwazi ukukwenza. Nokho, kubalulekile ukuqaphela ukuthi izindleko ze-AdWords zingakhuphuka uma ukhetha amagama angukhiye ancintisana kakhulu.

Enye indlela yokunciphisa izindleko ze-AdWords ukuqasha isisebenzi esizimele. Izindleko zokuqasha i-freelancer kulo msebenzi zingasukela $100 ku $150 ngehora. Kodwa isisebenzi esizimele esihle singakongela imali eningi ngokugwema ukusetshenziswa kwezikhangiso okungasebenzi kahle.

Enye indlela yokunciphisa izindleko ze-Adwords ukusebenzisa i-cost-per-acquisition. Nakuba i-CPA ibiza kakhulu kunokukhangisa okujwayelekile, kuseyinzuzo. Uma usebenzisa i-CPA, ungalungisa izindleko zakho ngokuchofoza ngakunye ukuze ugcine ibhajethi yakho ifinyeleleka kalula. Lokhu kuzokunikeza nombono wokuthi uchitha malini ngokuchofoza ngakunye kwesikhangiso.

Izinga lokuguqulwa

Izinga lokuguqulwa liyimethrikhi ebalulekile okufanele ilandelwe ku-AdWords. Izinga lokuguqulwa liphezulu, ithrafikhi eningi oyishayelayo kuwebhusayithi yakho. Nokho, izinga eliphansi lokuguqulwa lingabangelwa izizathu ezimbalwa ezahlukene. Uma uqondise kubathengi emkhakheni wakho, kufanele uhlose ukuzuza a 2.00% izinga lokuguqulwa noma okungcono. Uma ukwazi ukufeza lokhu, uzokhiqiza imikhondo eminingi futhi, esikhundleni salokho, amabhizinisi amaningi.

Okokuqala, uzodinga ukuqoqa ulwazi mayelana namakhasimende akho. Kufanele ukwazi ukunikeza okunikezwayo komuntu siqu. Ukwenza lokhu, ungasebenzisa amafomu noma amakhukhi kusayithi lakho. Ungabese usebenzisa le datha ukuze wenze okunikezwayo okuzohambisana namakhasimende akho. Lokhu kuzokusiza ukuthi ukhuphule izinga lakho lokuguqulwa.

Izinga lokuguqulwa lincike ezintweni eziningi ezihlanganisa imboni kanye nomkhiqizo. Kwezentengiselwano, Ngokwesibonelo, isilinganiso sokuguqulwa esimaphakathi 8.7%. Okwamanje, Izinga lokuguqulwa kwe-AdWords lilungile 2.35%. Nangezimboni ezifana nezezimali, phezulu 10% amazinga ukuguqulwa kukhona 5 izikhathi eziphakeme kunesilinganiso. Ngenjwayelo, ufuna ukuphokophela izinga lokuguqulwa okungenani 10%.

Ukuze ukhuphule izinga lakho lokuguqulwa, kufanele ugxile kumakhasimende akho afanelekile. Ukugxila kumakhasimende alungile ngeke nje kungonga izindleko zakho zokukhangisa, kodwa futhi kuzokwandisa amathuba akho okuphumelela. Amakhasimende anelisekile kakhulu azobuyela kusayithi lakho futhi abe abagqugquzeli bomkhiqizo. Ngaphezu kwalokho, uzokwazi ukukhulisa inani lempilo yakho yamakhasimende.

Ukuze ukhuphule izinga lakho lokuguqulwa ku-Adwords, qiniseka ukuthi wenza kahle ikhasi lakho lokubikezela. Ungakwenza lokhu ngokuthuthukisa ukwakheka kwekhasi lakho lokubikezela, ukubhala ikhophi ephoqelelayo futhi ucwenge umkhankaso wakho oqondiswe kuwo. Ngaphezu kwalokho, kuzosiza ukuthuthukisa izinga lakho lokuguqulwa uma isayithi lakho lakhelwe abasebenzisi beselula. Ngaphezu kwalokhu, ungase futhi usebenzise ukumaketha kabusha ukuze ugudluze izivakashi zakho ekuthengeni.

Kunezinto ezimbalwa okufanele uziqonde mayelana ne-Adwords – Ucwaningo lwamagama angukhiye, Izindleko ngokuchofoza ngakunye, Isikolo sekhwalithi, kanye nokukhomba kabusha. Uma usuyiqonda le mibono, uzokwazi ukuthola okuningi emikhankasweni yakho yokukhangisa. Isinyathelo sokuqala ukusetha isikolo sekhwalithi samagama akho angukhiye. I-Quality Score iyinani lenombolo elikala ukuthi izikhangiso zakho zihambisana kangakanani nezithameli zakho.

Ucwaningo lwamagama angukhiye lwe-Adwords

Ucwaningo lwamagama angukhiye lwe-Adwords luyingxenye ebalulekile yokuchaza imakethe yakho ohlosiwe kanye nokuthuthukisa umkhankaso wokukhangisa ophumelelayo.. Amagama angukhiye akusiza ukuthi ubone amagama okusesha anenzuzo nemishwana yawo ehlobene, futhi zihlinzeka ngemininingwane yezibalo ngokuziphatha kwabasebenzisi be-inthanethi. Ungasebenzisa ithuluzi lamahhala njenge-Google Adwords Keyword Tool noma ithuluzi elikhokhelwayo elifana nama-Ahrefs ukuze uthole uhlu lwamagama angukhiye angaba khona esikhangisweni sakho..

Esinye sezinyathelo ezibaluleke kakhulu ocwaningweni lwamagama angukhiye ukuqonda inhloso yamagama angukhiye. Ngaphandle kwalokhu kuqonda, uzomosha isikhathi sakho ngemibandela ngenhloso engalungile. Ngokwesibonelo, abaseshi abafuna amakhekhe omshado e-Boston bazoba nenhloso ehluke ngokuphelele kunalabo abafuna izitolo zamakhekhe omshado eduze kwami. Abokuqala bafuna ulwazi oluthile, kuyilapho lezi zamuva zivamile.

Uma usunohlu lwamagama angukhiye, ungahlunga usesho usebenzisa izinketho ezahlukahlukene ezitholakala ekhoneni elingezansi kwesokunxele kwesikrini. Ungakhetha ukubonisa kuphela amagama angukhiye abalulekile futhi ukhiphe amagama angafanele ohlwini. Lokhu kwenziwa kahle kakhulu uma unohlu olude lwamagama. Ngokukhetha igama elingukhiye elifanele, ungakwazi ukwandisa amathuba okuthola amakhasimende kanye nokuthengisa okushayela.

Ngaphandle kwe-Google, ungase futhi ucwaninge amagama adumile ezingosini zokuxhumana. Ngokuqondene, I-Twitter ingenye yemithombo enenzuzo kakhulu yamagama angukhiye. Isici se-hashtag ku-Twitterchat ingenye yezindlela ezingcono kakhulu zokuthola izingxoxo ezifanele mayelana negama lakho elingukhiye. Ungasebenzisa futhi amathuluzi afana ne-Tweetchat ne-Twitterfall ukuze uthole ukuthi izethameli zakho ezihlosiwe zikhuluma ngani.

Uma uzazi izinkinga izithameli zakho ezibhekene nazo, ungagxilisa ucwaningo lwakho lwegama elingukhiye kuzo. Ukuthi ubhala okuthunyelwe kwebhulogi noma amakhasi okufika, ungakwazi ukubhekana nezinkinga zabo ngokunikeza isixazululo. Kungakhathaliseki isihloko, kubalulekile ukuqinisekisa ukuthi okuqukethwe kwakho kuwusizo futhi ugweme ukuphoqa.

Izindleko ngokuchofoza ngakunye

Uma ufuna ukukhangisa ku-Google, kufanele ucabangele izindleko ngokuchofoza ngakunye. I-CPC ibalwa ngokuhlukanisa inani lezindleko zesikhangiso ngenani lokuchofoza elikutholayo. Le nombolo ingahluka kuye ngamagama angukhiye owakhethayo, kanye nomncintiswano wendawo yesikhangiso.

Kunezinhlobo ezimbili eziyinhloko zamamodeli e-CPC: okusekelwe kubhidi kanye nesilinganiso esiphansi. Ekukhetheni imodeli yezindleko ngokuchofoza ngakunye, umkhangisi kufanele acabangele inani lokuchofoza ngakunye ngokusekelwe emalini engenayo ekhiqizwa isivakashi ngasinye. Izikhangiso zekhwalithi ephezulu zizoveza ama-CPC aphansi.

Ama-CPC angahluka kakhulu embonini ngezimboni, futhi kungcono ukulandelela izindleko ezimaphakathi ngokuguqulwa ngakunye ku-niche yakho. Ngokwesibonelo, isitolo sezicathulo singase sibe nezindleko eziphezulu ngokuguqulwa ngakunye, kuyilapho inkampani yezezimali ingathola kuphela 2%. Kuye ngemboni yakho, kufanele futhi ubheke izindleko ezimaphakathi zemikhiqizo namasevisi.

Inani olikhokhayo ngokuchofoza ngakunye lincike ohlotsheni lomkhiqizo owuthengisayo kanye nomncintiswano. Ngokwesibonelo, uma uthengisa amasokisi eholide, ungase ufune ukukhokhisa ngaphezu kwenkampani yomthetho edayisayo $15 amasokisi eholide. Nokho, izindleko eziphakeme ngokuchofoza ngakunye kungase kungabi nengqondo uma umkhiqizo wakho ubiza $5,000.

Nakuba izindleko ngokuchofoza ngakunye zingase zethuse, akufanele kube yinkinga. Uma usebenzisa ucwaningo lwamagama angukhiye ukuze ulungiselele izikhangiso zakho, ungenza isikhangiso sakho sihambisane kakhulu nabantu abasesha imikhiqizo noma amasevisi owanikezayo. Kuzokusiza ukuthi unqume amagama angukhiye alungile ukuze uqondise futhi ubeke phambili usesho oluhlobene. Izindleko ezimaphakathi ngokuchofoza ngakunye zizosukela noma kuphi $1 ku $2 kumanethiwekhi okubonisa kanye namanethiwekhi okusesha. Izindleko ngokuchofoza ngakunye zibalwa ngokuphindaphinda inani lezindleko ngenani lezikhathi isikhangiso esichofozwa ngazo.

Ungahlola futhi isilinganiso se-CPC ngokusebenzisa i “I-CPC emaphakathi” ikholomu emikhankasweni yakho. Lesi sibalo sizokunikeza umbono ojwayelekile wokuthi ungachitha malini ngokuchofoza ngakunye esikhangisweni sakho.

Isikolo sekhwalithi

I-Adwords’ Amaphuzu ekhwalithi angathinteka yizinto ezimbalwa. Lezi zici zifaka ukuhambisana kwegama elingukhiye, ikhwalithi yesikhangiso, nendawo oya kuyo. Ukwenyusa amaphuzu ekhwalithi kungenza umehluko omkhulu emkhankasweni. Nazi izindlela ezimbalwa zokuthuthukisa isikolo sakho sekhwalithi. Sebenzisa amathuluzi anikezwe i-Google ukuthuthukisa umkhankaso wakho.

Okokuqala, thuthukisa ikhophi yakho yesikhangiso. Uma ikhophi yakho yesikhangiso ihambisana kakhulu, ngcono izokwenza, futhi ngalokho, khulisa isikolo sakho Sekhwalithi. Ungakwazi ukufeza lokhu ngokubhala okuthakazelisayo, ikhophi efanele futhi iyizungezile ngombhalo ohlobene. Lokhu kuzoqinisekisa ukuthi isikhangiso sihambisana kakhulu nombuzo weseshi.

I-AdWords iphinde ikuvumela ukuthi ubuke ukuhlaziywa kwegama elingukhiye, okubikwa ku a 1-10 isikali. Lokhu kukuvumela ukuthi uhlaziye ukuthi amagama akho angukhiye asebenza kahle yini. Uma amagama akho angukhiye enza ukuchofoza okumbalwa, cabanga ukususa lezo zikhangiso futhi udale ezintsha. Lokhu kuzokusiza ukuthi uthole izikhundla ezingcono kanye nama-CPC aphansi.

Isikolo sekhwalithi ye-Google sinqunywa izici ezimbalwa, kusukela kukhwalithi yezikhangiso zakho kuya ekuhlobaneni kokuqukethwe kwakho. Iyahlukahluka kusuka ku-akhawunti kuya ku-akhawunti futhi inganqunywa ngamagama angukhiye angawodwana. Isikolo sekhwalithi yinto ozofuna ukusebenza phezu kwayo ngokuhamba kwesikhathi ngoba izokwenza imikhankaso yakho isebenze kakhulu. Uzokhokha kancane ngokuchofoza ngakunye uma ukhuphula isikolo sakho sekhwalithi.

Isilinganiso sekhwalithi sinqunywa kakhulu ukuhambisana kwezikhangiso zakho namakhasi okubikezela. Izikhangiso ezinokuhlobana okuphezulu zivame ukuthola amaphuzu ekhwalithi enhle. Uma zingabalulekile noma zingahambisani nenjongo yomsebenzisi, bazothola amaphuzu amaphakathi noma angaphansi kwesilinganiso. Bese, uzofuna ukuthuthukisa amakhasi akho okufika, njengoba zithinta isikolo sekhwalithi.

Ukukhomba kabusha

Ukuphinda uqondise inqubo yokubonisa izikhangiso ezifanele ezivakashini ezivakashele isayithi lakho ngaphambilini. Ngokuvamile, isikhangiso sizibonakalisa ezivakashini ezinsukwini ezimbalwa ngemva kokuvakasha kwazo kokuqala, futhi kungaba yindlela ebalulekile yokuthola ibhizinisi eliphindayo. Nokho, kubalulekile ukukhumbula ukuthi ubude besikhangiso sokuboniswa kufanele bube okungenani 30 izinsuku ukuze isebenze.

Ukuze kwandiswe impumelelo yomkhankaso wokumaketha kabusha, kufanele uqonde indlela yokuhlukanisa izethameli zakho. Ngokwesibonelo, uma iwebhusayithi yakho iqondise amakhasimende avela kunombolo yabantu efanayo, ungakhetha ukubaqondisa ngezikhangiso ezifanayo ngokusekelwe kokuncamelayo nezithakazelo zabo. Uma usudale izingxenye zezethameli zakho, ungakwazi bese ukhetha inkundla yokukhangisa yomkhankaso wakho wokumaketha kabusha. Kwalokhu, I-Google inikeza amamodeli entengo amathathu ahlukene: Izindleko Ngezinkulungwane Ngemibono (CPM), Izindleko Ngokuchofoza ngakunye (CPC) kanye ne-Cost Per Acquisition (CPA).

Ukuphinda uqondise kungase kube indlela enhle yokukhomba izethameli ezintsha ngemikhiqizo namasevisi akho. Ngokwesibonelo, uma usanda kwethula umugqa omusha wobucwebe, ungasebenzisa ukuqondisa kabusha ukuze wethule iqoqo lakho elisha. Ungasebenzisa futhi ukukhomba kabusha ukuze umakethe ezivakashini ezishiye isayithi lakho ngaphandle kokuthenga lutho.

Ukukhomba kabusha kusebenza ngokusebenzisa ubuchwepheshe obusekelwe kukhukhi. Lobu buchwepheshe buvumela izinkampani ukuthi zilandelele izethameli zazo ngokungaziwa futhi zizithumele izikhangiso ezifanele ezisuselwe kuzintshisekelo zazo. Futhi ibavumela ukuthi basebenzise umlando wokuphequlula ukuze baqondise izethameli zabo ngezikhangiso ezifanele. Ngenxa yalokho, imikhankaso yokuqondisa kabusha iholela kumthelela omuhle kubasebenzisi abaningi.

Imikhankaso yokukhomba kabusha ikusiza ukuthi ukholise amakhasimende okungenzeka ukuthi anikeze umkhiqizo wakho elinye ithuba futhi wenze amakhasimende akhona asebenze. Futhi kuyindlela enhle yokukhumbuza abantu okungenzeka baphumile kuwebhusayithi yakho. Uma izivakashi zakho zishiya iwebhusayithi yakho ngaphandle kokuthatha isinyathelo, ukuphinda uqondise imikhankaso kuzokuvumela ukuthi uxhumane nabo futhi.

Amagama angukhiye angalungile

Ukusebenzisa amagama angukhiye angalungile kumkhankaso wakho we-Adwords kungakusiza ugweme ukuchofoza okungafunwa ngokunciphisa inani lokuchofoza okungaguquki. Ungakwazi ukwengeza amagama angukhiye angalungile kumazinga ahlukene, kufaka phakathi umkhankaso uwonke noma amaqembu esikhangiso athile. Nokho, kubalulekile ukukhetha izinga elifanele lomkhankaso wakho, njengoba ukwengeza amagama angukhiye angalungile ezingeni elingalungile kungamosha umkhankaso wakho. Ngokuvimbela amagama ajwayelekile afana “i-ninja air fryer”, ungenza izikhangiso zakho zicace kakhulu futhi wonge imali.

Isinyathelo sokuqala sokwenza uhlu lwamagama angukhiye angalungile ukuhlola umbiko wakho wamatemu okusesha. Lokhu kuzokwazisa ukuthi yimaphi amagama okusesha abalulekile ebhizinisini lakho. Ungasebenzisa futhi umbiko ukuze wenze ngcono amagama akho angukhiye. Uma uqaphela inombolo ephezulu yamagama angukhiye angabalulekile, ungawengeza ohlwini lwakho lwamagama angukhiye aphikisayo e-AdWords.

Ukwengeza amagama angukhiye angalungile akuyona inkimbinkimbi njengoba ungase ucabange. Ungalandela okokufundisa okusemthethweni kwe-Google ukuze uqiniseke ukuthi usebenzisa indlela engcono kakhulu yokwengeza amagama angukhiye angalungile kumkhankaso wakho we-Adwords. Uma usukwenzile lokho, uzokwazi ukwenza lula ithrafikhi yakho futhi unciphise ukuchitha imali kwezikhangiso.

Amagama angukhiye angalungile nawo awusizo ekuthwebuleni abaphambili kanye nokuvimbela izikhangiso ukuthi ziboniswe kusesho olungabalulekile. Ngokwesibonelo, uma ibhizinisi lakho lithengisa amathoyizi ezinja, ungafaka amagama angukhiye angalungile osesho oluhlobene nenja. Ngokusebenzisa amagama angukhiye aphikisayo, I-Google ngeke ihambisane namagama angukhiye okufanisa okubanzi nosesho oluhlobene nezinja.

Ukwengeza amagama angukhiye angalungile kumkhankaso wakho kufana kakhulu nokwengeza amagama avumayo. Umehluko kuphela ukuthi amagama angukhiye anegethivu engezwa ngophawu lokususa (-). Ngokungeza amagama angukhiye angalungile kumkhankaso wakho, ungavimba amagama okusesha athile. Ngokwesibonelo, ukusebenzisa izicathulo ezifanayo okunegethivu kuzovimbela isikhangiso sakho ekuboniseni usesho oluqukethe umusho oqondile “izicathulo ezigijima.” Nokho, lokhu akusho ukuthi ngeke uthole eminye imiphumela yosesho yamanye amatemu ahlobene.

I-AdWords ingelinye lamathuluzi anamandla kakhulu kubakhangisi abaku-inthanethi. Inkundla ingakusiza ukuthi ufinyelele izethameli zakho ngokuphromotha imikhiqizo yakho namasevisi ngokukhangisa okuhlosiwe. Ngaphandle kwe-AdWords, ungasebenzisa nezinye izinkundla ze-PPC njengezikhangiso ze-Facebook ne-Instagram, Izikhangiso ze-Twitter, kanye nezikhonkwane ezinyusiwe ze-Pinterest. Ungasebenzisa futhi Izikhangiso zenjini yokusesha, njengezikhangiso ze-Bing ukukhuthaza iwebhusayithi yakho.

Izikhangiso zombhalo

Ukudala izikhangiso zombhalo we-Adwords ezisebenzayo kudinga ulwazi namakhono. Kubalulekile ukubhala izikhangiso ezizoyenga abasebenzisi ukuthi bachofoze isixhumanisi futhi bathenge. Ikhophi yesikhangiso kufanele ibe nokubizelwa esenzweni okucacile, intengo, ukukhushulwa, kanye nemininingwane mayelana nomkhiqizo noma isevisi. Kufanele futhi iqondiswe kumadivayisi amaningi futhi isebenzise igama lomkhiqizo. Indlela engcono kakhulu yokwandisa ukusebenza kahle kwezikhangiso zakho zombhalo we-Adwords ukuzithuthukisa futhi uzenze zibonakale kakhulu..

Uma udala isikhangiso sombhalo we-AdWords, kufanele ucabangele ubude bombhalo. Isikhangiso esijwayelekile se-Google siqukethe izinto ezinhlanu, kuhlanganise nesihloko esithi 25 abalingiswa, ezimbili Incazelo Imigqa ye 35 izinhlamvu ngamunye, kanye ne-URL yokubonisa engaqukatha kufika 255 abalingiswa. I-URL kufanele ibe kusizinda sezinga eliphezulu elifanayo njengekhasi lokubikezela. Nakuba kungeyona impoqo, kuwumqondo omuhle ukuxhuma amagama angukhiye kusixhumanisi esibonisiwe, uma kunesidingo.

Izikhangiso zombhalo we-AdWords ziyindlela enhle yokukhangisa ibhizinisi lakho. Ungasebenzisa imigqa emibili yombhalo kuze kube 35 izinhlamvu ubude, futhi kufanele uqiniseke ukuthi umlayezo wakho uyabandakanya futhi ubizela esenzweni. Ungakwazi futhi ukunweba ulwazi olufaka esikhangisweni sakho ngokudala i-akhawunti nge-AdWords. Yize izinketho zokwelula izikhangiso zombhalo we-AdWords zincike ohlotsheni lomkhangisi onguye, ukunweba ulwazi esikhangisweni sakho kungaba yindlela enhle yokuthola ukuchofoza okuningi futhi wenze ukuthengisa okwengeziwe.

Ukuze ukwandise ukusebenza kahle kwezikhangiso zakho zombhalo we-Adwords, kufanele usebenzise ikhasi lokufika elilungile kubo. Ukukhetha ikhasi lokubikezela elingalungile kungavala abasebenzisi futhi kuphumele emazingeni aphansi okuguqulwa. Ngaphezu kwalokho, kufanele uhlale uhlola futhi uzama ngezikhangiso zakho ukuze uthuthukise indlela ezisebenza ngayo. Ngeke wazi ukuthi yini ezosebenza nokuthi yini engeke isebenze, ngakho ungesabi ukuzama!

I-AdWords yethule ifomethi entsha yezikhangiso zombhalo, okunikeza abakhangisi isikhala esengeziwe sokubonisa imikhiqizo namasevisi abo. Izikhangiso zombhalo onwetshiwe zidinga ukubhalwa kabusha kancane, kodwa bakunika isikhala esiphindwe kabili.

Ukufanisa ibinzana

Ukufanisa imisho ku-Adwords kuyindlela enembe kakhudlwana yokukhomba izikhangiso zakho, futhi inikeza izinga eliphezulu lokulawula. Uma ukhetha le nketho, isikhangiso sakho sizovela kuphela uma umbuzo wosesho uqukethe umusho oqondile owukhethile. Ungakwazi ngisho nokufaka amagama ngaphambi nangemuva kwebinzana. Usengakwazi ukufinyelela izethameli eziningi usebenzisa lolu hlobo lokukhomba.

Ukufanisa ibinzana kudinga ukuthi usebenzise incazelo yegama elingukhiye embuzweni wakho, futhi ikuvumela ukuthi ufake umbhalo owengeziwe esikhangisweni sakho. Uhlobo lokufanisa alusa-odwe ngokuqinile, njengoba ukufunda ngomshini kwe-Google kuhle ngokwanele ukuhlukanisa ukuthi ukuhleleka kwamagama kubalulekile noma cha. Kufana nokufanisa okubanzi ngoba ungasebenzisa ukufanisa ibinzana ukuze ubonise izikhangiso kubantu abafuna amagama angukhiye ahlobene.

Ukuze usebenzise amagama afanayo, kufanele uqale uqinisekise ukuthi amagama akho angukhiye anevolumu eyanele yokusesha. Ukusebenzisa amagama angukhiye ahlukile afanayo kuzokwandisa ukufinyelela kwakho futhi kukunike ikhono lokukhomba amagama angukhiye anevolumu yokusesha ephansi. Lolu hlobo lokumatanisa luphoqa abathengisi bokusesha ukuthi banakekele kakhudlwana esu labo le-SEM kanye nokwenza kahle.

Bese, ungasebenzisa amagama angukhiye aphikisayo. Ukuphikisa kwemisho yokufanisa engeza a “” ekuqaleni nasekupheleni kwegama. Ngokwesibonelo, uma usebenzisa +idatha +isayensi, ngeke ubone izikhangiso uma kukhona ezicingayo “okusha” noma “okusha.” Okuphikisayo kokufanisa imisho nakho kuyasiza ekuvimbeni amagama angukhiye wokufanisa abanzi.

Kunezinhlobo ezintathu eziyinhloko zokufanisa imisho ebalulekile etholakala ku-Adwords: ukufana okubanzi, ukuhambisana kwamagama, kanye nomdlalo wangempela. Ungakhetha uhlobo lokufanisa olungcono kakhulu kuye ngezidingo zebhizinisi lakho. Uma ungayitholi imiphumela emihle ngokufana okubanzi, unganciphisa amagama akho angukhiye ukuze afane nemisho. Ungaphinda ufake okuhlukile okusondelene noma amagama afanayo ukuze unciphise ivolumu yakho yosesho.

NgoSepthemba, I-Google iguqule i-algorithm ye-Prase Match ukuze inembe kakhudlwana. Manje, uma usebenzisa i-Prase Match, izikhangiso zakho ngeke zifane nemisho eqondile nje, kodwa nokuhlukahluka kwalawo magama. Lokhu kusho ukuthi isikhangiso sakho sizohambisana kakhulu ne-niche yakho.

Amagama angukhiye anevolumu yokusesha ephezulu

Uma ufuna ukuthola izivakashi eziningi kusayithi lakho, kufanele ukhethe amagama angukhiye anevolumu yokusesha ephezulu. Umthamo wokusesha ungatholwa ngokubheka ukuthi leli gama lithola ukusesha okungaki ngenyanga ezinyangeni eziyishumi nambili ezedlule. Bese, bheka umncintiswano walelo gama elingukhiye: bangaki abakhangisi abaqhudelana ngegama elingukhiye elifanayo nokuthi ziyini izindleko zabo ngokuchofoza ngakunye. Lolu lwazi lubalulekile ekuhleleni umkhankaso wakho we-SEM.

Amagama angukhiye anevolumu yokusesha ephezulu abonisa ukuthi amakhasimende akho afuna ulwazi ngesihloko esithile. Lawa makhasimende kungenzeka aphendukele ku-Google ukuze athole izimpendulo zemibuzo yawo. Ukusebenzisa amagama angukhiye evolumu yokusesha ephezulu kuzothuthukisa izinga lenjini yokusesha yesayithi lakho nokuqwashisa ngomkhiqizo. Ngaphezu kwalokho, kuzokusiza ukuthi uthole ithrafikhi eyengeziwe.

Nokho, akuwona wonke amagama angukhiye anevolumu yokusesha ephezulu asebenzayo kumkhankaso wakho. Ngokwesibonelo, umkhankaso wokuhlinzwa wamehlo we-laser ungase ungazuzi ngamagama angukhiye wevolumu yokusesha ephezulu. Ngokungqubuzanayo, umkhankaso wethawula lephepha ungazuza kumthamo ophansi wokusesha. Ngaphezu kwalokho, amagama angukhiye evolumu yokusesha ephansi kulindeleke ukuthi abe nokuncintisana okuncane. Lokhu kusho ukuguqulwa okungcono.

Amagama angukhiye anevolumu ephezulu ngokuvamile abiza kakhulu kunamagama angukhiye anevolumu ephansi, kodwa bazokutholela ithrafikhi eyengeziwe. Nokho, kufanele ukhumbule ukuthi amagama angukhiye evolumu ephezulu anokuncintisana okuphezulu kunamagama angukhiye wevolumu ephansi. Ngaphezu kwalokho, amagama angukhiye anevolumu ephezulu kunzima ukuwabeka ezingeni. Noma kunjalo, bafanele imali eyengeziwe uma ungakwazi ukudlula umncintiswano.

Enye indlela yokuthola amagama angukhiye wevolumu ephezulu ukusebenzisa umhleli wegama elingukhiye. Ikuvumela ukuthi useshe ukuhluka kwamagama angukhiye ahambisana nebhizinisi lakho. Isihleli segama elingukhiye siphinde sinikeze izinketho zokuhlunga ukuze ukwazi ukukhipha amagama angukhiye asevele asetshenziswe ku-Adwords. Ngamagama angukhiye anevolumu ephezulu, ungasebenzisa ngisho nethuluzi lokucwaninga elingukhiye.

Ukuze uthole amagama angukhiye anevolumu yokusesha ephezulu, udinga ukwazi ukuthi bangaki abantu abasesha leyo migomo ku-Google njalo ngenyanga. Lokhu kuzokusiza ukuthi unqume ukuthi yimaphi amagama angukhiye ozowaqondisa futhi uwasebenzise ekwenzeni iwebhusayithi yakho ibe ngcono.

Ibhidi ngemibandela yophawu lokuhweba

Eminyakeni yakamuva, Google has removed some of the restrictions on bidding on trademarked terms in Adword campaigns. This allows brands to display their ads on search results when a potential customer searches for the brand name. Nokho, there are some guidelines to keep in mind when bidding on trademarked terms.

Okokuqala, don’t use trademarked terms in your ad copy. If you do so, usengozini yokwephula izinqubomgomo zezimpawu zokuhweba. Ukusebenzisa amatemu anophawu lwentengiso kukhophi yakho yesikhangiso kuzoholela ekutheni isikhangiso sakho sivele emiphumeleni yosesho lwe-Google njengesimbangi. Futhi kuwukwephula izinqubomgomo zophawu lokuhweba futhi kungaholela esikhalazweni esivela enkampanini ephethe uphawu lokuhweba. Ukuze ugweme noma yimiphi imiphumela yezomthetho noma yokuziphatha, be sure to monitor your competitors’ Adwords activity. Uma ubona ukuthi umuntu oqhudelana naye ubelokhu ebhida ngamagama emikhiqizo yakhe, ungathatha amasu afanelekile akhokhelwayo nangokwemvelo ukuze unciphise umonakalo.

Ngenkathi amabhidi wophawu lokuhweba anganciphisa kakhulu ithrafikhi yezinto eziphilayo, basengaba nomthelela omubi kumava amakhasimende. Izikhangiso zabo zizokhonjiswa eduze kokufakwa kuhlu kwezinto eziphilayo futhi zingaholela ekuhlangenwe nakho okubi kwamakhasimende. Kungakho amabhrendi kufanele acabangele ukukhawulela ukubhida kophawu lwentengiso. Le mikhawulo ingasukela ekuvinjweni okuphelele kokubhida kumagama angukhiye anebhrendi kuya kuziqondiso ezithile zokuthi yimaphi amagama angukhiye avunyelwe. Ungakwazi futhi ukubeka umkhawulo emikhangisweni kanye nezindawo ukuze uvimbele izimbangi zakho ekubhideleni imigomo yakho enophawu.

Uma ungenaso isiqiniseko sokuthi ungakwazi yini ukubhida ngethemu lophawu lokuhweba, thintana ne-Google futhi uthole ikhophi yemigomo ephawuliwe. Ungakwazi ukusebenzisa le migomo ezikhangisweni zakho njengamagama angukhiye kanye nobufakazi bomphakathi. Kodwa uma ukhathazekile ngokuphulwa komthetho, bese uthintana nomuntu ophethe i-akhawunti yakho bese ubuza ngamalungelo akho.

Uma oqhudelana naye esebenzisa uphawu lwakho lokuhweba, ungase uthande ukucabangela ukuhambisa isikhalazo sokwephulwa kophawu lwentengiso ku-Google. It’s a risky tactic because it can hurt your quality score and increase your cost per click. If you don’t want to risk getting sued, you might want to consider adding a negative keyword to your Adwords account instead.

To start your Adwords campaign, you should scan through your website for keywords related to your business. After this, you should select a match type, okuchaza ukuthi i-Google ifana eduze negama lakho elingukhiye. Ungakhetha kusuka ngqo, umusho, noma izinhlobo zokufanisa okubanzi ezilungisiwe. Uhlobo oluqondile lokufanisa uhlobo olucaciswe kakhulu lokufanisa, kuyilapho ibinzana kanye nezinhlobo ezibanzi zokufanisa kuyizona ezivame kakhulu.

Izindleko

Uma ucubungula ukuthi ungachitha malini ku-Adwords, kubalulekile ukuqonda izindleko zamagama angukhiye. Lezi yizingxenye ezibalulekile zesabelomali sakho, kodwa futhi kufanele uqaphele inani labaqhudelana nabo esikhaleni esifanayo sesikhangiso. Ungasebenzisa i-Google Keyword Planner ukuthola inombolo yokusesha kwamagama angukhiye ku-niche yakho.

Izindleko ngokuchofoza ngakunye ku-AdWords ziyahlukahluka kuye ngegama elingukhiye nomkhakha. Nokho, izindleko ezimaphakathi cishe $2.32 ngezikhangiso zosesho kanye $0.58 ukuze kuboniswe izikhangiso. Ukuze uthole imininingwane eyengeziwe, vakashela ikhasi le-Google AdWords metrics. Futhi, khumbula ukuthi izindleko zakho zizonke zincike ku-Quality Score yamagama akho angukhiye kanye nama-SERPs owaqondisayo. Ukuphakama kwakho kwekhwalithi Score, umkhankaso wakho we-AdWords uzobiza kancane.

Izinga lokuchofoza (I-CTR) enye into enomthelela ezindlekweni zomkhankaso. Ungakwazi ukunquma i-CTR yomkhankaso wakho wesikhangiso ngokuhlukanisa inombolo yemibono ngenombolo yokuchofoza. Lesi silinganiso sisetshenziswa amabhrendi amaningi ukucacisa ukusebenza kahle kwemikhankaso yabo yezikhangiso. Ngokwalesi sizathu, ukuthuthukisa i-CTR kufanele kube umgomo wokuqala wanoma yimuphi umkhankaso we-AdWords.

I-Google AdWords iyinkundla yokukhangisa enamandla ekuvumela ukuthi ufinyelele izethameli eziqondiswe kakhulu. Ngezigidi zabasebenzisi bokusesha, I-AdWords ingalungiselelwa ukuthi ishibhile noma ibize ngokuthanda kwakho. Ungakhetha ibhajethi yakho, futhi ushintshe ngisho nohlobo lokukhangisa okhetha ukuluqalisa.

Lapho unquma ngohlobo lwamagama angukhiye ozowaqondisa, kufanele uqiniseke ukuthi amagama angukhiye ahambisana ne-niche oyiqondise. Zama ukusebenzisa amagama angukhiye ukuze uthole imibono. Ibhidi encane ngegama elingukhiye ngalinye ku-AdWords ingamasenti amahlanu, futhi amagama angukhiye abiza kakhulu azoyala $50 noma ngaphezulu ngokuchofoza ngakunye.

Ukuqalisa

Ukuze wenze okuhle ngomkhankaso wakho wokukhangisa we-Adwords, udinga ukwazi ukuthi ungayibala kanjani i-CPA yakho (izindleko ngokutholwayo ngakunye) nokuthi ungasetha kanjani ibhidi ye-Adwords efanele. Kufanele futhi ulandelele ukuguqulwa kwakho, kusuka egameni elingukhiye kuye ekhasini lokubikezela ukuze lithengiswe. Ungasebenzisa i-Google Analytics, okuyiSoftware yamahhala njengeSevisi. Amanye amathuluzi okuhlaziya okumaketha nawo ayatholakala.

Uma usukhethile igama elingukhiye, uzodinga ukudala isikhangiso esiphoqayo esiyenga abathengi ukuthi bachofoze kuso. Kufanele ihambisane nesihloko sekhasi, qukethe igama elingukhiye lebha yokusesha ye-Google, futhi kube kafushane. Incazelo yesikhangiso kufanele igxile ezinzuzweni zomkhiqizo noma zesevisi noma okunikezwayo okukhethekile, futhi iphethe ngobizo olunamandla lwesenzo.

Uma umusha ku-Adwords, ungalenzi iphutha lokusebenzisa imali eningi emkhankasweni wakho wokuqala. I-Google inikezela ngamathuluzi amahhala ukukusiza ukuthi uphathe umkhankaso wakho we-Adwords futhi uphendule imibuzo. Kodwa khumbula ukuthi le nkundla iyinkimbinkimbi futhi udinga ukuba nesineke ukuze uyifunde. Noma ukwazi ukwenza kahle i-Adwords ezinsukwini ezimbalwa zokuqala, kusabalulekile ukuzibophezela okungenani izinyanga ezintathu.

Uzofuna futhi ukumisa ibhajethi. Nakuba lokhu kuzwakala njengenqubo eyinkimbinkimbi, empeleni kulula kakhulu. Kubalulekile ukukhumbula ukuthi isabelomali sakho sihambisana nezinjongo zakho kanye nesikhathi sonyaka osebenzisa ngaso insizakalo. Ngokwesibonelo, ungahlobanisa umkhankaso wakho we-Adwords nomkhankaso wokubuyela esikoleni, kanye nomkhankaso wakho Wokuthengisa Kweholide onendali yokuphela konyaka.

Isabelomali sakho sansuku zonke sizohlukaniswa ngokulinganayo phakathi kwemikhankaso yakho, ukuze ukwazi ukwaba amanani ahlukene kumkhankaso ngamunye. Ungaphinda unqume ukwaba isabelomali sakho ngendlela ehlukile emikhankasweni eyahlukene, futhi uyishintshe kamuva. Ungakwazi ukusetha amabhidi ngokwakho noma uvumele i-Adwords iwasethe ngokuzenzakalelayo. Ukubhida mathupha kuzokunikeza ukulawula okukhulu kubhajethi yakho.

Ngaphambi kokuqalisa umkhankaso wakho we-Adwords, udinga ukuhlela amagama akho angukhiye. Ungakwenza lokhu usebenzisa i-Keyword Planner ku-Google Adwords. Leli thuluzi litholakala esigabeni samathuluzi. Ikunikeza izinketho ezimbalwa zokukhetha amagama angukhiye alungile. Amagama angukhiye anquma ukuthi izikhangiso zakho zizovela kanjani kuzithameli ezithile.

Ukudala umkhankaso

Ngaphambi kokudala umkhankaso, udinga ukwazi ukuthi yiziphi izinjongo zomkhankaso wakho. Ungakhetha ezinhlobonhlobo zezinketho zamagoli, njengokuthengisa, ihola, ithrafikhi yewebhusayithi, ukucatshangelwa komkhiqizo nomkhiqizo, nokuqwashisa ngomkhiqizo. Ungakwazi futhi ukudala umkhankaso ngaphandle kwemigomo, lapho ungasetha amapharamitha ngendlela ofisa ngayo.

Kunezinhlobo ezimbili zomdlalo: ukufana okubanzi kanye nokulinganisa okuqondile. Ukufanisa okubanzi kuwukuzenzakalelayo, futhi ikuvumela ukuthi ukhethe ububanzi bamagama angukhiye, kuyilapho ukufana okuqondile kukuvumela ukuthi ukhethe igama elingukhiye elilodwa noma ibinzana. Ungaphinda ukhethe ukungafaki amagama angukhiye athile noma imishwana emkhankasweni wakho, njengamagama angukhiye angalungile.

Ukudala umkhankaso ku-Adwords kulula uma une-akhawunti ye-Google. Kuthatha amaminithi ambalwa ukudala i-akhawunti futhi uqale ukukhangisa. Ngemva kokudala i-akhawunti, uzodinga ukukhetha ibhajethi, khetha izethameli zakho ozihlosile, setha amabhidi, bese ubhala ikhophi yesikhangiso.

I-AdWords isebenza ngezindleko zokuchofoza ngakunye (I-CPP) imodeli, ngakho ibhajethi yakho izonquma inani lokuchayeka okutholayo. I-Google ingakwazi ukusethela ibhidi ngokuzenzakalelayo, noma ungayisetha ngesandla ngesihleli segama elingukhiye. Qiniseka ukuthi ukhumbula ukuthi umkhankaso ogcwele uzodinga isikhathi esiningi kunalokho obukulindele.

Isihloko nencazelo ku-AdWords ingaqukatha kufika 160 abalingiswa. Qiniseka ukuthi mafushane futhi ubamba ukunaka komsebenzisi. Ungakhohlwa ukufaka ucingo esenzweni, noma ngabe ikhodi yesaphulelo noma umnikelo. Uma isikhangiso sakho singaphoqi, ngeke uthole ukuchofoza ezithamelini.

Ukulungiselela umkhankaso wakho

Kunezici ezimbalwa okufanele uzicabangele lapho ulungiselela umkhankaso wakho ku-Google Adwords. Okokuqala, khumbula ukuthi akuyona yonke imikhankaso eyenziwa ngokulingana. Ukunikeza izinga elibalulekile emkhankasweni ngamunye kuzonquma ukuthi ungakanani umsebenzi okufanele wenziwe ukuwuthuthukisa. Okubalulekile 1 imikhankaso kufanele ithole umzamo omncane, kuyilapho kuqala 2 futhi 3 imikhankaso idinga umzamo owengeziwe. Ngokwesibonelo, ukuthuthukiswa kwe 10% Ngokubalulekile 1 umkhankaso uzoveza ukukhuphuka kwemali engenayo engu-$50k, ngenkathi a 10% ukuthuthukiswa kokubalulekile 3 umkhankaso uzoveza ukukhuphuka kwemali engu-$100k. Ngokwesinye isandla, uma umkhankaso ukhiqiza u-$5k wemali engenayo futhi ubalwa njengokubalulekile 3 ohlwini lwezinto ezibalulekile, kuzodinga ukuthuthukiswa okungu-10X (100%) ukufinyelela umnikelo ofanayo. Ngakho-ke kubalulekile ukuhlaba umkhosi imikhankaso engasebenzi kahle ukuze kuthuthukiswe nemikhankaso esebenza ngokweqile ukuze kunwetshwe.

Ukuthuthukisa umkhankaso wakho ku-Google Adwords kudinga ukuhlola njalo nokulungisa. Ungasebenzisa uhlu lokuhlola ukuze uthole ukuthi yiziphi izici okudingeka zilungiswe. Izindawo ezinkulu ezidinga ukulungiswa zihlanganisa ikhophi yesikhangiso, ukuqondisa kwesikhangiso, nokukhetha igama elingukhiye. Ngaphezu kwalokho, okuqukethwe kwekhasi lokubikezela kufanele kuthuthukiswe, kanjalo.

Nakuba ukuthuthukisa umkhankaso wakho ku-Google Adwords kubalulekile, kubalulekile ukugxila enjongweni ebaluleke kakhulu yomkhankaso wakho: inzuzo! Noma i-CPC yegama elingukhiye ingathinti ngokuqondile umugqa ongezansi, isengakwazi ukukhulisa ukuguqulwa. Lokhu kubaluleke kakhulu uma usebenza ohlangothini oluphambili lwezikhangiso ze-Google, lapho ukuguqulwa kuvame ukungasheshi.

Ukuze wenze umkhankaso wakho usebenze ngesabelomali esilinganiselwe, cabanga ukwengeza amagama angukhiye anembe kakhudlwana. Amagama angukhiye anomsila omude akuvumela ukuthi ubhale izikhangiso ezingcono futhi andise umthelela womkhankaso wakho. Ukwengeza amagama angukhiye anemba kakhudlwana emikhankasweni yakho kufanele kube ukugxila okukhulu kwemizamo yakho yokuphatha i-akhawunti ye-PPC. Ungasebenzisa futhi i-Google Analytics ukuze uhlaziye ukusebenza kwewebhusayithi yakho. Leli thuluzi lizokunikeza imininingwane enemininingwane mayelana nokuziphatha kwamakhasimende nokuthi azulazula kanjani kuwebhusayithi yakho.

Isinyathelo esilandelayo sokuthuthukisa umkhankaso wakho ku-Google Adwords ukunquma ukuthi imiphi imigomo umkhankaso wakho okufanele uyifinyelele. Ngokwesibonelo, umgomo wakho wokwandisa ukuzibandakanya kwamakhasimende? Noma ukwandisa ukuthengisa? Ngaleso sizathu, imikhankaso yakho yezikhangiso kufanele ithuthukiselwe ukubonakala nokuguqulwa.

Ukuze uphumelele nge-Adwords, kubalulekile ukuqonda izingxenye ezihlukahlukene zalolu hlelo. Lokhu kufaka Izindleko ngokuchofoza ngakunye, Isikolo sekhwalithi, Imodeli yokubhida, kanye nemiphumela yokulandelela. Ngaphezu kwalokho, kubalulekile ukuqonda indlela yokukhulisa amandla omkhankaso wakho. Ngokusebenzisa isu elilungile, ungakwazi ukwandisa ukuguqulwa kwakho futhi ukhuphule amamajini enzuzo yakho.

Izindleko ngokuchofoza ngakunye

Kunezindlela ezimbili zokunciphisa izindleko ngokuchofoza ngakunye ku-Adwords. Enye indlela iwukuba uqondise i-geo ukukhangisa kwakho endaweni ethile. Lokhu kuzonciphisa inani lokuchofoza okungabalulekile. Enye indlela ukusebenzisa i-Google Analytics. I-Google Analytics ihlinzeka ngemininingwane ejulile emikhankasweni yakho yezikhangiso.

Enye indlela yokwehlisa izindleko ngokuchofoza ngakunye ukuthuthukisa ukucaciswa kwegama lakho elingukhiye. Ngokuqinisekisa ukuthi iqembu lakho lesikhangiso ligxile emishwaneni ethile (njenge “qasha ikhaya leholide eTampa”), ungathuthukisa ukusebenza kweqembu lakho lesikhangiso. Izindleko ngokuchofoza ngakunye ziyahlukahluka kuye ngamagama angukhiye, imboni, kanye nendawo. Ngokwesilinganiso, kubiza nxazonke $1 ku $2 ngokuchofoza ngakunye kumanethiwekhi okusesha, futhi cishe okufanayo kumanethiwekhi okubonisa. Izindleko ngokuchofoza ngakunye zibalwa ngokuphindaphinda inani lezindleko ngokuchofoza ngakunye ngenani lezikhathi isikhangiso esichofozwa ngazo.

Enye indlela yokwehlisa izindleko ngokuchofoza ngakunye ku-Adwords ukugxila kumagama angukhiye anomsila omude anevolumu yokusesha ephansi kanye nenhloso yokusesha ebonakala ngokucacile.. Isizathu saleli su ukuthi amagama angukhiye anomsila omude aheha amabhidi aphansi kunamagama angukhiye ajwayelekile. Ngaphezu kwalokho, amagama angukhiye omsila omude anokuncintisana okuphansi, okusho ukuthi mancane amathuba okuthi bahehe ama-CPC aphezulu.

Nakuba izindleko ngokuchofoza ngakunye kuyimethrikhi eyodwa okufanele iqondise inqubo yakho yokwenza izinqumo, izindleko zokutholwa ngakunye kufanele kube ukugxila kwangempela kwe-PPC. Qiniseka ukuthi ukhulisa izindleko zakho ngokutholwayo ngakunye ngokuya ngesilinganiso sakho senzuzo. Ngale ndlela, ungaheha amakhasimende amaningi futhi ukhuphule ukuthengisa ngaphandle kokuphuka. Ngaphezu kwalokho, ungathuthukisa ikhwalithi yokutholwa kwamakhasimende akho kanye namazinga okuguqulwa ngokuthuthukisa izindleko zeziteshi zakho zokumaketha.

Okokugcina, kufanele ucabangele imboni yakho kanye nezinga lokuncintisana. Ngokwesibonelo, izindleko ngokuchofoza ngakunye kwezinkonzo zomthetho zingase zibe khona $6, kuyilapho okufanayo ezinsizeni zokuqashwa kuseduze $1. Nokho, izindleko ngokuchofoza ngakunye kwemikhankaso ye-e-commerce zingabiza amadola ambalwa nje. Ngakho, kungcono ukusebenzisa amagama angukhiye anekhwalithi ephezulu ne-CPC ephansi.

Izindleko ngokuchofoza ngakunye kwe-Adwords zinqunywa endalini. Ibhidi yakho iphezulu, maningi amathuba okuthi uthole indawo enhle yesikhangiso.

Isikolo sekhwalithi

Isikolo sekhwalithi ku-AdWords inombolo enquma ukuhambisana kwesikhangiso sakho. Kuyisilinganiso esisuka kwesisodwa siye kweshumi futhi sibonisa ukuthi isikhangiso sakho sibaluleke kangakanani. Izikolo zekhwalithi ephezulu zizoholela ezindlekweni eziphansi ngokuchofoza ngakunye kanye nezinga eliphezulu lezikhangiso zakho. Ukwandisa isikolo sakho sekhwalithi, lungiselela ikhasi lakho lokubikezela kanye namagama angukhiye.

Isikolo sekhwalithi akuyona imethrikhi ngayinye; kufanele ihambisane namanye amamethrikhi. Ngokwesibonelo, uma ikhasi lakho lokubikezela liqukethe igama elingukhiye elithi 'amapeni aluhlaza,’ khona-ke isikhangiso sakho kufanele sibe nepeni eliluhlaza okwesibhakabhaka. Uma ikhasi lakho lokubikezela lingenalo leli gama elingukhiye, khona-ke i-Quality Score yakho izoba ngaphansi.

Ukuthuthukisa Ikhwalithi yakho kuzothuthukisa izikhangiso zakho’ ukuma emiphumeleni yosesho ye-organic. Nakuba kuyithuluzi lokuxilonga eliwusizo, I-Quality Score ayiyona inkomba yokusebenza ebalulekile (I-KPI) ngaphakathi futhi ngokwayo. Kunalokho, liyinkomba yemikhankaso eyimpumelelo. Ngokwalesi sizathu, kufanelekile ukufunda okuningi ngangokunokwenzeka mayelana nezici eziwuthintayo.

Nakuba kungase kube nzima ukukala amaphuzu ekhwalithi, kunezinyathelo eziyisisekelo ongazithatha ukuze uthuthukise isikolo sakho. Okokuqala, hlaziya ikhophi yakho yesikhangiso. Hlola ukuthi ingabe iqukethe isiphakamiso sokuthengisa esiyingqayizivele, i-CTA efanelekile, noma kokubili. Ungakwazi futhi ukuqapha izikhangiso zakho’ I-CTR. I-CTR ephezulu isho ukuthi izikhangiso zakho zibalulekile, kodwa i-CTR ephansi isho ukuthi azikho.

Isikolo sekhwalithi ye-AdWords sinqunywa izici ezihlukahlukene. Isikolo esihle sekhwalithi sizothuthukisa ukubekwa kwesikhangiso sakho futhi sizophumela kumabhidi e-CPC ashibhile. Nakuba abanye abadayisi bengase babheke lokhu njengokubi, ukusebenza ngomphumela wakho Wekhwalithi kuzokusiza uthuthukise ukubonakala nokusebenza kwesikhangiso sakho.

Ukuphakama kwakho kwekhwalithi Score, imali eningi oyokwazi ukuyisebenzisa emikhankasweni yezikhangiso. Lokhu kungenxa yokuthi i-Google isebenzisa amaphuzu afana ne-organic ranking algorithms ukunquma ukuthi yiziphi izikhangiso ezifaneleka kakhulu. Lizobe selibuyisela angcono kakhulu kulabo okungenzeka baguquke.

Imodeli yokubhida

Uma uqala umkhankaso ku-Google Adwords, udinga ukunquma ukuthi yiliphi isu lebhidi ofuna ukulisebenzisa. Kunezinketho ezimbili eziyisisekelo zalokhu. Okokuqala ukulandelela ukuguqulwa okusebenzayo, okunconyelwe imikhankaso ehlanganisa izinhlobo eziningi zokuguqulwa. Enye inketho i-CPC yezandla. Le nketho idinga umsebenzi wezandla owengeziwe futhi kufanele isetshenziswe emkhankasweni ngaphambi kokuthi isetshenziswe.

Ukubhida kwe-CPC okwenziwa ngesandla kuyindlela ongalawula ngayo izindleko zakho ngokuchofoza ngakunye. Le ndlela ibandakanya ukusetha ibhidi ephezulu yeqembu lakho lesikhangiso noma igama elingukhiye. Le ndlela iwusizo emikhankasweni Yenethiwekhi Yokusesha kanye Nenethiwekhi Yokuthenga, njengoba ungakwazi ukulawula izindleko zezikhangiso zakho. Nokho, ukubhida kwe-CPC okwenziwa ngesandla kungase kudide abasebenzisi abasha.

Kubasebenzisi abathuthuke kakhulu, ungalungisa ibhidi yakho ngokushintsha imibandela yokukhomba. Ngokwesibonelo, uma iwebhusayithi yakho ibhekelela iqembu elithile lobudala, ungakwazi ukwandisa ibhidi yakho kulezo zithameli. Indawo yewebhusayithi yakho izophinda ithinte amabhidi, njengoba ufuna ukukhomba abantu abahlala kuleyo ndawo.

Ukubhida kuyingxenye ebaluleke kakhulu yokuphathwa kwe-Adwords. Nokho, kufanele wazi ukuthi yini ofuna ukuyizuza ngomkhankaso wakho ngaphambi kokukhetha imodeli yokubhida. Ngaphezu kwalokho, imikhankaso ehlukene izuza kumasu ahlukene okwandisa amazinga okuguqulwa. Lokhu kusho ukuthi kufanele ukhethe imodeli ekufanele.

Amasu okubhida e-Adwords kufanele ahlale eqashwe eduze. Ufuna ukunciphisa izindleko zomkhankaso wakho wesikhangiso, kodwa kunezikhathi lapho i-algorithm ye-Adwords yenza amaphutha. Uma uwaqaphela la maphutha, ungagwema ukuchitha imali eningi ezikhangisweni. Kungenzeka futhi ukwenza ngokuzenzakalelayo imithetho ezokwazisa uma i-CPC yakho ikhuphuka kakhulu, noma uma i-CPA yakho iphansi kakhulu.

Isu lokubhida elenzelwe imigomo yakho lingakusiza ukuthi usebenzise ibhajethi yakho yokukhangisa ngokugcwele. Ikuvumela ukuthi ubhide ngezinga lokuguqulwa elingcono kakhulu phakathi kwesabelomali. Uma uqondise amakhasimende anemikhuba ephansi yokusebenzisa imali, kungase kudingeke ukuthi ucabangele ukusebenzisa isu lokuguqula kakhulu.

Ukulandelela imiphumela

Lapho ulandelela imiphumela yemikhankaso ye-AdWords, kubalulekile ukwazi umthombo wethrafikhi. Ngaphandle kokulandela ukuguqulwa, imizamo yakho ifana nokukhipha imali ngomsele. Ukwenza izikhangiso ngesikhathi usalinde inkampani yangaphandle ukuthi ifake ikhodi yokulandelela kuwukumosha imali. Kuphela uma ikhodi yokulandelela ifakiwe lapho ungaqala ukulandelela ukuguqulwa kwangempela.

Kufanele ubike imiphumela ye-AdWords ngaphakathi 30 izinsuku. Isizathu salokhu ukuthi i-AdWords inekhukhi elandelela ukuchofozwa kwezikhangiso 30 izinsuku. Le khukhi ibala ukuguqulwa nemali engenayo. Uma ungabiki imiphumela phakathi naleso sikhathi, kulula ukuphuthelwa ukuthengisa.

Ungakwazi ukulandelela i-ROI nge-Google Analytics. Uhlelo lukusiza ukuthi unqume ukuthi izikhangiso zakho zisebenza ngempumelelo kangakanani ngokukunikeza incazelo ye-ROI yombono ngamunye wesikhangiso. Ithuluzi futhi likunikeza amandla okulandelela idatha yokuguqulwa kuzo zonke iziphequluli namadivayisi. Ungasebenzisa le datha ukwenza izinqumo ezingcono zokuthi ungawachitha kuphi amadola akho esikhangiso.

I-Google Analytics iyithuluzi elinamandla lokulandelela imiphumela yemikhankaso ye-Adwords. Uma umkhankaso wakho usumisiwe, I-Google Analytics ikuvumela ukuthi ubone ukuthi izivakashi zisabela kanjani kuzikhangiso zakho. Okokuqala, iya ekhasini le-Google Analytics bese ukhetha umkhankaso wesikhangiso ofisa ukuwukala. Bese, khetha i “Ukuguqulwa” tab bese ubona ukuthi zingaki ukuguqulwa okwenziwe.

Uma usuwazi ukuthi yimaphi amagama angukhiye aguqukayo, ungaqala ukuwangeza eqenjini lakho lesikhangiso njengamagama angukhiye noma ulungise amabhidi akho ngokufanele. Nokho, kufanele ukhumbule ukuthi ukwengeza amagama okusesha njengamagama angukhiye kuzowenza okuncane emkhankasweni wakho ngaphandle uma wenza izinguquko embhalweni wesikhangiso sakho namabhidi..

I-AdWords iyinkundla yokukhangisa ngokuchofoza okukodwa ekuvumela ukuthi udale imikhankaso futhi ukhethe amagama angukhiye ahambisana nebhizinisi lakho.. Okubi ukuthi kungabiza. Nokho, uma kwenziwa kahle, ingakunikeza isisekelo samakhasimende esiphezulu. Futhi kuyindlela enhle yokuthuthukisa ibhizinisi lakho futhi ukhiqize imikhondo.

I-Adwords iyinkokhelo yokuchofoza ngakunye (I-PPC) inkundla yokukhangisa

Khokha Ngokuchofoza ngakunye (I-PPC) ukukhangisa kuwuhlobo lokukhangisa lwe-inthanethi oluvumela abakhangisi bakhokhe kuphela uma umsebenzisi achofoza esikhangisweni sakhe.. Izikhangiso zivela esigabeni sezixhumanisi ezixhasiwe sekhasi lemiphumela yenjini yokusesha, nabakhangisi babhida ngokuya ngevelu yabo ecatshangelwayo yokuchofoza. Izinkundla zokukhangisa ze-PPC ezaziwa kakhulu yi-Google Ads kanye ne-Bing Ads. Kukhona nezinhlelo ezihlinzekwa yi-Yahoo! Sesha Ukumaketha, Facebook, namanye amawebhusayithi.

Ukukhangisa ngokuchofoza ngakunye kunezinzuzo eziningi zamabhizinisi. Kweyodwa, Izikhangiso ze-PPC zingaqala ukuthola ukuchofoza ngokushesha. Nakuba kufanele zigunyazwe yi-platform ngaphambi kokuba zivele, le nqubo ithatha amahora ambalwa kuphela. Uma sekugunyaziwe, bangaqala ukuvela ezindalini futhi bathole ukuchofoza.

Uma usudale umkhankaso, ungakhetha amagama angukhiye athile ukuze avele esikhangisweni. Ukukhangisa kwe-PPC kusebenza kangcono uma amagama akho angukhiye ehambisana nezithameli ozama ukuzikhomba. Amagama angukhiye ayingxenye ebaluleke kakhulu ye-PPC futhi axhuma abakhangisi nezithameli zabo. Amagama angukhiye ayizifinyezo ezijwayelekile zohlu olukhulu lwemibuzo yosesho. Afanisa ukusesha ngokunemba okuningi noma okuncane.

Enye inzuzo enkulu ye-PPC ukuguquguquka ekunikezayo. Kulula ukuvula nokuvala izikhangiso zakho futhi uphathe ibhajethi yakho. Ungakwazi futhi ukulawula izindleko ngokuchofoza ngakunye, nsuku zonke noma ngenyanga. Imikhankaso engcono kakhulu yileyo ehambisana nemali esetshenziswe emiphumeleni.

I-PPC iyinqubo ephindaphindayo, ngakho-ke uzodinga ukucwenga futhi wandise uhlu lwakho lwamagama angukhiye njengoba kudingeka. Lokhu kuzokusiza ukuthi ugweme ukuchitha imali ngokugxila kumagama angukhiye afanele izethameli zakho. Ngokwesibonelo, uma ufuna ukukhomba izethameli zendawo, ungakha umkhankaso mayelana nalawa magama angukhiye futhi ulungiselele amabhidi akho ukuze ufinyelele abantu abaningi. Uzophinde ufune ukuhlukanisa imikhankaso yakho ibe amaqembu amancane ezikhangiso ukuze ukhuphule izinga lokuchofoza futhi wandise isikolo sakho Sekhwalithi.

Ukukhangisa kwe-PPC kuyindlela edumile yokukhangisa. Umgomo womkhankaso we-PPC uwukuqwashisa ngomkhiqizo noma umkhiqizo wakho. Izikhangiso, aboniswa kumawebhusayithi avumela izikhangiso eziboniswayo, ziboniswa kubasebenzisi abahlangabezana nemibandela yokukhomba ethile. Ngalolu hlobo lokukhangisa, ungakwazi futhi ukumaketha kabusha kubasebenzisi abake bavakashela iwebhusayithi yakho ngaphambilini. Lokhu kukuvumela ukuthi ubonise iminikelo yokuphromotha noma izaphulelo ezikhethekile kubantu okungenzeka ukuthi abaguqulanga ngenye indlela.

Iqala indali ebukhoma

Uma unesikhangiso esizoboniswa ekhasini lokuqala le-Google, ungase uzibuze ukuthi ungayiwina kanjani indali ebukhoma. Ziningi izindlela zokwenza lokhu, okuhlanganisa ngokungeza izandiso zesikhangiso. Lezi zengezo zikusiza ukuthi wenze isikhangiso sakho sihehe futhi sihambisane kakhulu nesisheli. Ezimbalwa zalezi zandiso zifaka inombolo yocingo, izixhumanisi ezengeziwe, kanye nolwazi lwendawo.

Ivumela abakhangisi ukuthi bakhethe amagama angukhiye afaneleka kakhulu ebhizinisini labo

Ukuze uthole imiphumela engcono kakhulu ku-Adwords, kubalulekile ukukhetha amagama angukhiye afanele ebhizinisi lakho. Isinyathelo sokuqala siwukuthola ukuthi izethameli zakho zifunani. Uma amakhasimende akho efuna umkhiqizo ofana nowakho, kunengqondo ukuwaqondisa ngamagama angukhiye afanelekile. Elinye ithiphu eliwusizo ukwakha umkhankaso wakho wesikhangiso ngomkhiqizo owodwa. Lokhu kuzokwenza kube lula ukucacisa ngamagama akho angukhiye.

Lapho ukhetha amagama angukhiye, khumbula ukuthi kufanele zihlobane eduze nemikhiqizo noma amasevisi ibhizinisi lakho eliwanikezayo. Okuhlobene kakhulu amagama akho angukhiye asebhizinisini lakho, maningi amathuba okuba bathole ukuchofoza. Isinyathelo esilandelayo ukunquma ukuthi yiziphi izinhlobo zokufanisa ezifanele amagama akho angukhiye. Izinhlobo zokufanisa ziyahlukahluka kuye ngokuthi i-Google ifana eduze kangakanani namagama akho angukhiye. Ngokwesibonelo, okufanayo ncamashi kuzobonisa izikhangiso uma umsebenzisi efuna igama elithile noma ibinzana.

Kungaba eqolo

I-Google AdWords ingabiza, ikakhulukazi uma uthengisa imikhiqizo eshibhile noma amasevisi. Izindleko zokuchofoza okukodwa zingasukela $5 ku $50, kuye ngemboni. Nokho, kufanele uqaphele ukuthi akuwona wonke umuntu ochofoza izikhangiso zakho ozothenga noma yini. Izinga lokuguqulwa kwe 3% noma ngaphezulu kuthathwa njengokuhle.

I-AdWords ingabiza, futhi kufanele uqiniseke ukuthi isikhangiso sakho ngasinye sikhiqiza imiphumela ephezulu kakhulu. Ngenxa yalokho, udinga ukuqaphela kakhulu lapho ubeka ibhajethi yakho. Kungcono ukuqala kancane futhi uhlole izikhangiso zakho ngaphambi kokusebenzisa imali enkulu. Abahlinzeki besevisi yokuphatha be-AdWords abachwepheshile abagxumi emikhankasweni emisha enamabhajethi amakhulu. Lokhu kungenxa yokuthi bayaqonda ukuthi umkhankaso ngamunye uhlukile futhi unabalaleli bawo.

Kubalulekile futhi ukukhumbula ukuthi i-PPC ne-SEO ingasetshenziswa ngokuhambisana. Ngokwesibonelo, I-PPC ingagcwalisa izikhala zokubonakala kwe-SEO noma iqinise umthelela womkhankaso omuhle we-SEO. Uma kwenziwe ngendlela efanele, I-PPC ingaphinda kabili ubukhona bomkhiqizo wakho kumagama angukhiye abaluleke kakhulu. Njengoba i-akhawunti yakho ikhula, lokhu kucatshangelwa kuzoba okubaluleke nakakhulu.