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I-Google Adwords iyinkundla yokukhangisa ekhokha ngokuchofoza ngakunye. Isebenza ngokuqalisa izindali nokusebenzisa amakhukhi ukuze uqondise izikhangiso zakho kubasebenzisi abathile. Ukusebenzisa le nkundla kuyindlela engabizi kakhulu yokukhangisa. Okubhalwe ngezansi ezinye zezindlela ongayisebenzisa ngayo ebhizinisini lakho.
I-Google AdWords ingelinye lamanethiwekhi amakhulu okukhangisa aku-inthanethi, ukusiza amabhizinisi afinyelele abangaba amakhasimende emhlabeni jikelele. Isebenza ngokuvumela abakhangisi ukuthi babhide ngamagama angukhiye azobangela ukuthi izikhangiso ezixhasiwe ziboniswe. I-Google izokhetha ukuthi iziphi izikhangiso ezizoboniswa ngokusekelwe kumphumela wekhwalithi yesikhangiso, kanye nebhidi yomkhangisi. Ngomqondo othile, kufana nendali, lapho ibhidi ephezulu, maningi amathuba okuthi isikhangiso sizovela.
Uma usebenzisa i-Google Adwords, kubalulekile ukwenza ucwaningo lwamagama angukhiye. Awufuni ukusebenzisa imali ezikhangisweni ezingahlobene nezidingo zababukeli bakho. Kubalulekile futhi ukwazi imakethe futhi uqonde ama-nuances wokukhokha ngokuchofoza ngakunye.
I-Google Adwords iyinkundla ekhokhayo yokuchofoza ngakunye ekuvumela ukuthi ubeke izikhangiso emiphumeleni yosesho, izingosi ezingasesheli, izinhlelo zokusebenza zeselula, namavidiyo. Abakhangisi bakhokhela i-Google ngokuchofoza ngakunye, umbono, noma kokubili. Uma uqala umkhankaso we-Google, kubalulekile ukunaka kakhulu Ikhwalithi yakho bese ukhetha amagama angukhiye ahambisana nebhizinisi lakho. Lokhu kuzokusiza ukwandisa amathuba akho okuzuza ukuthengisa okunenzuzo.
Njenganoma yiluphi olunye uhlobo lokukhangisa olukhokhelwayo, kukhona ijika lokufunda. I-Google Adwords ingenye yezinkundla ezidume kakhulu zokukhangisa ezikhokhelwayo. Ihlanganisa amasu okuthuthukisa kanye nezici eziqondene nendawo yesikhulumi. Njenganoma iyiphi inkundla yokukhangisa ekhokhelwayo, ukhokhela ukubonakala, kanye nokuchofozwa okwengeziwe izikhangiso zakho zithola, ayanda amathuba okuzuza amakhasimende amasha.
Ukukhomba kabusha kungenye isu elisebenzayo. Isebenza ngokusebenzisa amakhukhi okulandelela ukulandelela imisebenzi yomsebenzisi kuwebhu. Lawa makhukhi alandela umsebenzisi ku-inthanethi futhi amqondise ngezikhangiso. Amathemba amaningi adinga ukubona ukumaketha kwakho izikhathi ezimbalwa ngaphambi kokuba abe ikhasimende. Kunezinhlobo ezinhlanu zemikhankaso engadalwa ku-Google Adwords.
Uma umsebenzisi esesha igama elingukhiye elithize noma ibinzana, I-Google inquma ukuthi yiziphi izikhangiso ezizoboniswa ngokusekelwe kumkhawulo webhidi kanye nesikolo sekhwalithi. Lezi zici ezimbili zinquma ukuthi yiziphi izikhangiso ezivela ekhasini lomphumela wosesho nokuthi zizobiza malini. Ikhwalithi yakho ephezulu yamaphuzu, maningi amathuba okuthi isikhangiso sakho siboniswe.
Ungaqapha ukuthi isikhangiso sakho sisebenza kanjani ngokusebenzisa imininingwane yendali. Amathuluzi ahlinzeka ngolwazi olubalulekile ukukusiza ukuthi ulungiselele imikhankaso yakho. Idatha itholakalela imikhankaso ethile, amagama angukhiye, namaqembu ezikhangiso. Uma unamagama angukhiye amaningi, ungasebenzisa lolu lwazi ukuze unqume ukuthi yiziphi ezithola imiphumela engcono kakhulu.
Injini yokusesha ye-Google isebenza ngaphezu kwalokho 3.5 ukusesha kwezigidigidi ngosuku. Amaphesenti angamashumi ayisishiyagalombili nane abasebenzisi be-inthanethi basebenzisa injini yokusesha okungenani kathathu ngosuku. Isikolo sekhwalithi nezindleko ngokuchofoza ngakunye (CPC) siza i-Google inqume ukuthi yiziphi izikhangiso ezihambisana kakhulu nombuzo weseshi. Njalo uma useshi ethayipha umbuzo ofana nezikhangiso zakho, isicelo sibalwe kabusha, futhi isikhangiso esiwinayo siyavezwa.
Esinye isici esibalulekile okufanele sicatshangelwe ukuncintisana. Uma ukhokha kakhulu ngegama elingukhiye elithile, uzibeka engcupheni yokweqiwa yilowo oncintisana naye. Uma izimbangi zakho zikhokha kakhulu, ungakhokha kancane ngokuchofoza ngakunye. Kodwa uma unomncintiswano ophansi, lokhu kungasho ukuthi ungathola okuningi esikhangisweni sakho.
I-Google yenza izigidigidi zezindali njalo ngenyanga. Lokhu kuqinisekisa ukuthi isikhangiso sakho sibonakala kubasebenzisi abafanelekile futhi kubiza ngaphansi kwezimbangi zakho. Izindali zenza i-Google imali, kodwa futhi zikusiza wenze imali. Futhi ungakhohlwa ukukhetha igama lomkhankaso wakho wesikhangiso! A elula, Igama elihehayo ngokuvamile lihamba phambili!
Amakhukhi amafayela ombhalo amancane agcinwa kuwebhusayithi kukhompyutha yomsebenzisi. Iwebhusayithi kuphela engafunda okuqukethwe kwalawa mafayela. Ikhukhi ngalinye lihlukile esipheqululini sewebhu esithile. Ziqukethe ulwazi olungaziwa njengegama lewebhusayithi, isihlonzi esiyingqayizivele, namadijithi. Amakhukhi anika amandla amawebhusayithi ukuthi alandelele izintandokazi njengokuqukethwe kwenqola yokuthenga, futhi uvumele abakhangisi ukuthi baqondise izikhangiso eqenjini elithile.
Noma kunjalo, izinguquko zakamuva emithethweni yobumfihlo ziphoqa abakhangisi ukuthi babheke izindlela ezintsha zokukhomba abasebenzisi. Iziphequluli eziningi zewebhu manje sezivimba amakhukhi ezinkampani zangaphandle. Isiphequluli se-Safari se-Apple sisanda kubuyekezwa ukuze uvimbele amakhukhi ezinkampani zangaphandle, futhi i-Mozilla ne-Google bamemezele izinhlelo ezifanayo zeFirefox ne-Chrome. Lokhu ukubuyisela emuva kubakhangisi, kodwa kuzobanikeza isikhathi sokuthola ezinye izindlela.
Amakhukhi ezinkampani zangaphandle angasetshenziswa futhi ukukhomba abasebenzisi. Bavumela amawebhusayithi ukuthi anikeze izikhangiso kubasebenzisi ngaphandle kokuthi bashiye iwebhusayithi yabo. Lokhu kungaba yinzuzo ezitolo ze-eCommerce, kodwa futhi kungaholela kumuzwa wokwephulwa kwabantu ngabanye. Kubalulekile ukukhumbula lokhu uma usebenzisa lawa makhukhi emikhankasweni yakho yokukhangisa ku-inthanethi.
Amakhukhi enkampani yokuqala adalwa iwebhusayithi oyivakashelayo. Baqoqa ulwazi mayelana nokuziphatha kwakho ukuze bakwazi ukuthuthukisa isayithi labo. Ngokwesibonelo, bangakhumbula inqola yakho yokuthenga noma usayizi wesikrini sakho. Amakhukhi enkampani yangaphandle, Ngokwesinye isandla, adalwe inkampani yezinkampani zangaphandle futhi asetshenziselwa ukuthumela izikhangiso ezihambisana kakhulu nomsebenzisi.
Ukukhangisa okusekelwe kukhukhi akukusha. Empeleni, iqala emuva 1994, lapho amakhukhi okuqala asungulwa. Ngaphambi kwamakhukhi, amawebhusayithi amile ayejwayelekile. Kodwa ngokuthuthukiswa kwamakhukhi, abakhangisi bakwazile ukwenza ngokwezifiso amawebhusayithi kubasebenzisi babo. Bekungasadingeki ukuthi bahlonze amawebhusayithi mathupha.
Ukusebenza kahle kwezindleko kuyisici esibalulekile okufanele sicatshangelwe lapho unquma ngesabelomali sokukhangisa. Ibhidi ephezulu ingaholela ekuthengisweni okwengeziwe ngezindleko eziphansi uma kuqhathaniswa. Nokho, lokhu akusho ngaso sonke isikhathi ukuthi kufanele ukhuphule ibhidi yakho ngokuphawulekayo. Kunemikhawulo ethile lapho ungakhuphula khona ibhidi yakho ngaphambi kokuthi ingabi nanzuzo. Uma usebenzisa $10 esikhangisweni futhi uthole izindali ezinhlanu, lokho kungaba yimbuyiselo enhle kakhulu ekusetshenzisweni kwakho kwezikhangiso.
Enye yezinzuzo ezinkulu zokusebenzisa i-AdWords imbuyiselo engaba khona ekutshalweni kwezimali. Imikhankaso ye-AdWords iyalinganiseka futhi iyalandeleka, okwenza kube nokwenzeka ukubona ukuthi yiziphi izikhangiso eziletha ithrafikhi eningi. Lokhu kungaba yindlela enhle yokunciphisa izindleko zokukhangisa.
Izindleko ze-Adwords ziyahlukahluka kakhulu kuye ngemboni okuyo. Ucwaningo lwamagama angukhiye lungakusiza ukuthi unqume ukuthi ungathanda ukusebenzisa malini emkhankasweni wakho wesikhangiso. Uma ungaqiniseki ngamagama angukhiye ongawasebenzisa, zama ukuxoxisana nokubhala amagama ongasesha ebhizinisi lakho. Elinye ithuluzi elihle lokucwaninga kwamagama angukhiye Izikhangiso ze-Google’ khulula umhleli wegama elingukhiye.
Ukuze ukwandise imbuyiselo yakho ekutshalweni kwezimali, kufanele uzimisele ukutshala inani elifanele lemali. I-AdWords ingabiza kakhulu uma uyibhizinisi elincane. Kodwa kungenzeka ukuthi uthole imiphumela emihle uma usebenzisa imali elinganiselwe nsuku zonke. Kufanele uqale ngesabelomali esimaphakathi, futhi kancane kancane wenze ibhajethi yakho njengoba ufunda kabanzi mayelana nohlelo.
Enye indlela yokunciphisa izindleko zakho ze-AdWords ukusebenzisa amagama angukhiye aphikisayo. Lawa magama angukhiye anokuncintisana okuncane futhi anikeza i-ROAS engcono. Ngale ndlela, ibhajethi yakho isetshenziswa ngokuphumelelayo.
Ziningi izinzuzo zokusebenzisa i-Google Adwords. Uma kwenziwe kahle, le nkundla inganikeza imiphumela elinganisekayo kuwo wonke umjikelezo wempilo yekhasimende – kusukela ekuqwashiseni umkhiqizo kuya ekuguquleni. Okubaluleke kakhulu, ithola umkhiqizo wakho phambi kwabantu abafuna ukuthenga. Abantu abaningi abafuna igama elingukhiye ku-Google banenhloso yokuthenga eqinile. Lokhu kukuvumela ukuthi ukhombe abantu abakulungele ukuthenga futhi ukhuphule izinga lakho lokuguqulwa.
I-Google AdWords isebenza njengendlu yendali. Ukhetha ibhajethi bese ubhidela izikhangiso zakho, eziboniswa kumakhasimende angaba khona. Uma othile echofoza esikhangisweni sakho, uzokhokha inani elithile ngalokho kuchofoza. Ngephutha, ukhawulelwe ekubhideni $2 noma ngaphansi, ukuze izikhangiso zakho ziboniswe kubantu abangabhidi okwengeziwe. Lokhu kungenxa yokuthi i-Google ifuna ukukhulisa imali engenayo. Uma kungekho muntu obhidayo ephakeme kunaleyo $2, isikhangiso sakho sizoboniswa kumuntu wokuqala osichofozayo.
Enye yezinzuzo ezinkulu ze-Google Ads yikhono lokukhomba izethameli zakho usebenzisa amagama angukhiye wezikhangiso. Lokhu kuphumela ekusetshenzisweni kwemali okuphansi kwezikhangiso kanye nokukhiqiza okuphezulu okuholayo. Ngokwesibonelo, uma ibhizinisi lakho lihlinzeka ngezinsizakalo zokususa iqhwa e-Buffalo, NY, angeke kube nengqondo ukusebenzisa igama elibanzi lokufanisa njengokuthi “izinsiza zasekhaya” ngoba uzobe uncintisana nabo bonke abahlinzeki besevisi yasekhaya.
Izinguquko ezimbalwa ezincane zingaholela ekwenyukeni okumangalisayo kumazinga okuchofoza. Uma usebenzisa ikhasi lokubikezela noma isikhangiso esihambisana kakhulu, ungakwazi ukukhuphula izinga lokuguqulwa kwakho kufika 50%. Ukuhlola ukuhlukanisa izikhangiso zakho namakhasi okubikezela nakho kuyanconywa kakhulu. Ukuhambisa ifomu kungakhuphula izinga lokuguqulwa kwakho 50%. Futhi, qiniseka ukuthi usetha ibhidi ephezulu yokuncintisana, njengoba lokhu kuzokugcina uphambi komncintiswano wakho.
