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Iwe unogona kuve nemacampaign akawanda mune yako Adwords account. Each campaign can contain several keywords and Ad Groups. Iwe unogona zvakare kuwedzera akasiyana ads. Izvi zvinokubatsira iwe kugadzira mamwe anonangwa ads anokwezva vangangove vatengi. Zvisinei, iwe unofanirwawo kuyeuka kuti zvakakosha kuti unzwisise mutengo wekudzvanya (CPC) uye zvibodzwa zvemhando (QS) yeimwe ad.

Mari yekudzvanya

Mari yekudzvanya (CPC) ndiwo mutengo waunobhadhara kana mumwe munhu akadzvanya pane yako ad. Inosiyana kubva kuindasitiri kuenda kune indasitiri. Paavhareji, masevhisi evatengi uye masevhisi emutemo ane maCPC epamusoro. Mukupesana ne, eCommerce uye kufamba uye kugamuchira vaeni vane CPCs dzakaderera. Mutengo wekudzvanya wega unoenderana nebhidhi yako, quality score, uye makwikwi.

CPC chishandiso chikuru kuyera budiriro yako yekushambadzira. MuGoogle Analytics, unogona kuseta mamodheru ekutarisisa mhedzisiro yemushandirapamwe wako. Semuyenzaniso, unogona kushandisa Yekupedzisira Kwete-Yakananga Kudzvanya maitiro modhi, izvo zvichapa kuti kutenga kunoitwa kune yekupedzisira isiri-yakananga kubaya (tisingasanganisire kudzvanya kwakananga). Sarudza modhi inonyatsoenderana nezvinangwa zvebhizinesi rako uye inopa mufananidzo wakajeka wezvese kuedza kwako kushambadzira. Saizvozvowo, unogona kuseta mapoka akasiyana ad kuyera zvakasiyana zvemushandirapamwe, seBlack Friday Sales campaign.

Imwe nzira inoshanda yekuwedzera CPC iri kuwedzera bhidhi. Mabhedha epamusoro anogona kuunza mamwe mapinduri nemutengo wakaderera. Zvisinei, unofanira kuziva kuti imarii yaungashandisa kutengeserana kusati kwaita purofiti. A small bid of $10 inogona kuita mutsauko mukuru mukutengesa, saka usatya kutenga zvishoma.

Mutengo wekudzvanya wega unosiyana neindasitiri, asi inogona kumhanya chero kubva pamadhora mashoma kusvika pasi pe $100. Zvisinei, avhareji mutengo pakudzvanya kwe e-commerce zvigadzirwa zvakatenderedza $0.88. Izvi zvinoreva kuti vashambadziri havadi kubhadharisa mari dzisina musoro, kufanana $1000 kwezororo remasokisi.

Iyo yakanakira CPC yemushandirapamwe wako wekushambadzira zvinoenderana neROI yako yaunoda. Semuyenzaniso, kana uchida kutengesa $200 kukosha kwechigadzirwa, iwe unofanirwa kunanga CPC ye $.80. Nenzira iyi, ungadai waita purofiti kakapetwa kashanu $40 wakaisa mari pamushandirapamwe. Unogona kushandisa fomula iri pazasi kuona yakanakisa CPC yemushandirapamwe wako.

Google AdWords inogona kuve yakakura simba rekukura kune e-commerce vatengesi. Inoisa zvigadzirwa zvako pamberi pevatengi vari kutsvaga zvigadzirwa zvakafanana. Uye sezvo Google ichichengeta rwendo rwakakwana rwemuenzi, inogona kukubatsira kuvandudza kutendeuka kwako uye kuita purofiti. Chinhu chakanakisa ndechekuti mutengo wekudzvanya unongobhadhariswa kana mumwe munhu akadzvanya pane yako ad.

Chibodzwa chemhando

If you’re looking for a way to maximize the effectiveness of your Adwords campaign, chiyero chehutano ndicho chinhu chinokosha. Zvakananga, iyi metric ine basa rekuona kuti ads ako anooneka kupi uye kuti anodhura zvakadii. Chaizvoizvo, iyo yepamusoro yako yemhando zvibodzwa, iyo yakaderera mutengo wako pakudzvanya uye kuwedzera kuratidzwa kwauchawana.

Pane nzira dzinoverengeka dzekuvandudza yako Quality mamakisi. Chekutanga, iva nechokwadi chekushandisa mazwi akakosha mune yako ad kopi. Shambadziro dzisina musoro kune vateereri vako dzinoratidzika sedzisina basa uye dzinonzwa kurasika. Zvakare, ita shuwa kuti kopi yako ine general theme. Kusanganisira mazwi ane hukama mukopi yako achakubatsira kukwezva mamwe mabhatani.

Chechipiri chinhu chiri muHunhu Chibodzwa ndiko kukosha kwepeji yako yekumhara. Kushandisa yakakodzera peji yekumhara kunogona kuvandudza ad yako mikana yekudzvanya pane vangangove vatengi. Izvo zvinobatsirawo kana peji rako rekutora richienderana nemazwi akakosha auri kunanga. Kana peji rako rekumhara risina basa, iwe unozopedzisira uine yakaderera Quality Score.

Chechipiri, ita shuwa kuti peji rako rekutora rinoenderana nebasa rako reAdwords. Semuyenzaniso, kana uri kutengesa zvinyoreso zveblue, iwe uchazoda kuve nechokwadi chekuti peji rako rekutora rinoenderana nemashambadziro ari muboka rekushambadzira. Iwe unozoda peji rekutora rinonyatsoenderana nekopi yako yekushambadzira uye mazwi akakosha.

Pamusoro peAd Positioning, yakanaka Quality Score inopawo webhusaiti yako mukana wekukwikwidza. Chiyero chemhando yepamusoro chinoreva kuti webhusaiti yako iri kushanda nemazvo. Ichi chinhu chakakosha chinoita kana kutyora yako PPC Advertising Campaign. Kana webhusaiti yako ine yakanaka yemhando mamaki, ads ako achaonekwa akakwira uye kazhinji kupfuura vakwikwidzi vako'. Pamusoro pe, kuwedzera kukurumbira kweGoogle Ads kwakakurudzira makwikwi anotyisa pakati pevashambadziri.

Keyword research

Keyword research is essential to the success of any search marketing campaign. Kushandisa Google Keyword Planner, iwe unogona kuwana mazwi akakodzera ebhizinesi rako uye kutarisa vhoriyamu yavo yekutsvaga. Inosanganisirawo ruzivo rwakakodzera seGoogle Trends data uye huwandu hwevanhu venzvimbo. Nekushandisa idzi data, iwe unogona kugadzira chirongwa chemukati chakatenderedza iwo mazwi.

Chinangwa chekutsvagisa mazwi akakosha kutsvaga misika ine pundutso uye chinangwa chekutsvaga. Mazwi makuru ane chinangwa chisina kunaka haabatsiri. Semuyenzaniso, search intents for “buy wedding cake” uye “wedding cake stores near me” are different. Iyo yekutanga inoenderana nenzvimbo iri pedyo yekutenga, nepo yekupedzisira ichinyanya kutarisisa pane zvakajairika.

Kusarudza mazwi akakosha, unofanira kutanga waona kuti webhusaiti yako ndeyei. Izvi zvinoitwa nekutarisa vateereri vanotarisirwa uye rudzi rwekutsvaga kwavanoita. Zvakakoshawo kufunga nezvechinangwa chavo chekutsvaga, izvo zvinogona kuva ruzivo, kutengeserana, kana zvose. Zvadaro, iwe unofanirwa kutarisa kukosha pakati pemazwi akakosha akasiyana.

Keyword research inhanho yakakosha mukubudirira kwechero AdWords campaign. Ichakubatsira kuona bhajeti yako uye kuona kuti mushandirapamwe wako uchaburitsa mhedzisiro yaunoda. Kushandisa Keyword Planner, iwe unogona zvakare kuona kuti kangani izwi rakakosha rinotsvaga, uye vangani vakwikwidzi vari kukwikwidzana nazvo. Izvi zvinokutendera kuti ugadzirise mushandirapamwe wako kumusika waunoda.

Iyo Google Keyword Planner chishandiso chikuru cheAdwords keyword research. Chishandiso chichakubatsirawo kuita shanduko kune yako ad text. Semuyenzaniso, kana uri kushandisa AdWords yebhizinesi rako, unogona kushandisa Google Keyword Planner kuenzanisa mitsara uye ona kuti ndeipi inonyanya kubudirira.

Bidding process

One of the most important aspects of AdWords is the bidding process. Aya ndiwo maitiro ekuseta iyo yakanyanya mutengo wead yako uye avhareji yemari pakudzvanya. Iyo Google yekubhidha system yakavakirwa pakupihwa uye kudiwa. Vashambadziri vepamusoro vanoshandisa zvigadziriso zvebhidhi kukwenenzvera mabhidhi avo zuva rese.

Kana uri mutsva kuAdWords, iwe unofanirwa kufunga nezvezvinangwa zvebhizinesi rako usati wamisa nzira yekubhidha. Zviri nyore kutambisa mari yakawanda pane keyword mabhidhi kana usiri kujairana nemaitiro. Kunzvenga izvi, unogona kuongorora nzira yako yekubhidha uchishandisa maturusi akadai sePPExpo.

Kubhidha pamazwi akakosha chikamu chakakosha cheAdwords yako mushandirapamwe. Iyo inosarudza kuti yakawanda sei yauchafanirwa kubhadhara kune yega yega mutengi mutsva. Iwe unofanirwa kuyeuka kuti iwe unoda kuita mari, kwete kurasikirwa nayo. Saka, mazwi ako akakosha mabhidhi anofanira kuratidza izvi. Asi zvinogona kunetsa kugadzirisa huwandu uhu.

Nhanho yekutanga mukugadzira bhidhiti yemushandirapamwe yako yeAdWords ndeyekuona kuti imarii yaunoda kushandisa pakushandura.. Iwe unogona kushandisa nzira yeCPC kana CPA kubhidha kuseta mabhidhi pane chaiwo mazwi akakosha. Zvisinei, unofanirwa kuyeuka kuti shanduko dzakasiyana dzinodhura mari dzakasiyana. Naizvozvo, yepamberi yekubhidha zano ichakubatsira iwe kuwana iyo yepamusoro inogoneka nhamba yekushandurwa kweiyo shoma mari.

Mutengo wakakwidziridzwa pakudzvanya (ECPC) Hungwaru kubhidhaidza kuchawedzera kana kuderedza bhidhiri yako zvichienderana nemukana wekutengesa. Iyi nzira yekubhidha inoshanda pane nhoroondo yekushandura data uye Google's algorithms kuona kuti ndeapi mazwi akakosha anogona kutungamira mukutendeuka.. Nekugadzirisa bhidhiri zvichienderana neruzivo urwu, unogona kuwedzera kana kuderedza kushanda kwemushandirapamwe wako, uye kuderedza mari yako pakushandura.

Iwo epamusoro emhando yekudzvanya uye kutendeuka ndiwo ekupedzisira zvinangwa zvemishandirapamwe yakawanda. Enhanced CPC inowedzera mukana wako wekuwana iwo shanduko kuburikidza nekushambadzira kwako.

Adwords chikamu chakakosha cheyakabudirira online marketing strategy. It helps businesses achieve their goals by boosting brand awareness and bringing in more qualified traffic. Kutsvaga kwakabhadharwa zvakare inzira yakakosha yekugara uchikwikwidza pane yekutanga peji yeGoogle mitsva yekutsvaga. Maererano neongororo yakaitwa neGoogle, anobhadharwa ads anowanzo kudzvanywa pane organic mhinduro.

CPC bid

When you bid on keywords with Google, unogona kuseta yako yakakura CPC bhidhi, kana mari yauchabhadhara pakudzvanya kwega kwega. Kunze kwekunge ad yako iriyo inonyanya kuita, haugone kudarika iyi mari. Zvisinei, iwe unogona kudzikisa bhidhi yako pazasi peiyo yakanyanya CPC yakaiswa nevakwikwidzi vako. Izvi zvinogona kubatsira mukudzora mitengo yako uye kugadzirisa yako ad chinzvimbo.

Kudzikisa yako CPC bhidhiri kuchawedzera mikana yako yekuwana mamwe mabhatani uye mushandirapamwe une pundutso. Zvisinei, unofanira kungwarira kuti uwane chiyero chakanaka pakati pezvishoma uye zvakanyanya kuderera. Nenzira iyi, iwe unogona kuwedzera mikana yako yekuwana kutendeuka kwakawanda uye ROI yepamusoro pasina kutambisa bhajeti yako.

Manual kubhidha isarudzo iri nani pane otomatiki kubhidha nekuti inokutendera iwe kukurumidza kuchinja kushambadziro yako. Iyo zvakare inobvumidza iwe kuseta yakanyanya bhajeti kune yega yega kiyi uye ad boka. Zvisinei, kubhidha kwemaoko kunogona kutora nguva shoma kuti udzidze, uye unofanira kutanga nemushandirapamwe mumwe usati waita chero gadziridzo huru.

Nepo CPC kubhidha ndiko kugadzika kugadzika kwePPC mishandirapamwe, unogona kushandisa CPM kana uchida kuwana kuoneka kwepamusoro. Mukana mukuru weCPM nderekuti iwe unogona kushandisa yakaderera bhidhi kune yakakwirira kuoneka ads. Zvisinei, zvakakosha kuyeuka kuti yakaderera CPC bhidhi hazvirevi kuti uri kuhwina auction. Zvisinei, increasing your bid can increase your ads’ visibility and potentially increase sales.

Paunenge uchigadzira yako CPC kubhidha yeAdwords mishandirapamwe, funga nezve shanduko yekushandurwa kwemazwi ako akakosha. CPC ndiyo metric yakakosha pakushambadzira kwedhijitari. Zvichakubatsira kuona kushanda kwemushandirapamwe wako nekuona mari inobatanidzwa nekudzvanya kwega kwega. Nekunzwisisa mutengo wekudzvanya kwema ads ako, unogona kuderedza mutengo uye kusvika kune vatengi vakawanda.

Keyword strategy

A good keyword strategy involves researching yourself, chigadzirwa chako, uye makwikwi ako. Kushandisa maturusi akaita seGoogle's Adwords Keyword Planner uye Google's Search Console inogona kukupa ruzivo rwakakosha mune izvo vatengi vari kutsvaga.. Iwe unogona zvakare kuongorora kushandiswa kwezwi kutsvaga. Pakupedzisira, inyanzvi nesainzi kuti uwane chiyero chakakodzera pakati pemutengo uye huwandu.

Iyo yekumisikidza yekuseta yemazwi akakosha inoenderana. Zvinoreva kuti ad yako ichaonekwa pamibairo inoenderana nemazwi akakosha awakasarudza. Kuenderana kwechirevo, pane rimwe divi, inonyanya kutaura. Kana mumwe munhu akanyora mutsara chaiwo wechigadzirwa kana sevhisi, ad yako icharatidzwa kwavari. Izvi zvinonyanya kubatsira kana iwe uchida kusvika kune vateereri vepasirese.

Paunenge uchinge waona makiyi emhando yako, unogona optimize ads ako. Nekushandisa Google Keyword Planner, iwe uchaziva kuti vangani vanhu vanotsvaga chigadzirwa chako, uye iwe unogona kubhidha zvinoenderana. Izvi zvichakubatsira iwe kuseta bhajeti yemushandirapamwe wako uye kukubvumidza kuti utarise mashandiro emapoka ako ad uye mazwi akakosha.

Kushandisa makiyi makiyi kunowedzera shanduko dzako. Izvi zvinokupa iwe kutonga pamusoro pekutengesa kwako uye kutungamira vatengi kune ako epamusoro kushandura mapeji ekumhara. Iwe unogona zvakare kushandisa Google Keyword Planner chishandiso kusimbisa ako makiyi uye ita shuwa kuti akakodzera. Google neBing vanoshandisa chimiro cheakaundi yako kuona kukosha. Nekushandisa mazwi akakosha, iwe unogona kutumira yakawanda yakanangwa traffic kune yako saiti uye kuwana mari yakawanda. Pakusarudza mazwi ako makuru, iwe unofanirwawo kufunga kuti makwikwi ako anoashandisa sei.

Kukoshera kwakakosha pakubudirira kwemushandirapamwe wako wekushambadzira online. Mazwi akakosha aunosarudza anofanirwa kuve akakosha kune bhizinesi rako, yako ad kopi, uye peji yako yekumhara. Google inopa mibairo vashambadziri vanogadzira ads anoenderana nemazwi avo akakosha.

Long-tail keywords

Adwords long-tail keywords are those that do not have very high competition and have a low search volume. Aya mazwi akakosha anoenderana nematanho ekutsvaga mune dzakasiyana midzi senge izwi, mufananidzo, uye text. Nekuda kwevhoriyamu yavo yakaderera, zviri nyore kuisa pane mamwe mazwi emakwikwi. Nhanho inotevera ndeyekuwedzera aya mazwi makuru kune ako zviri mukati.

Long-muswe keywords ane akati wandei mabhenefiti. Kune imwe, iwo akachipa kupfuura mamwe mazwi makuru. Kune imwe, vanogadzira traffic yakawanda. Ichi ndicho chikonzero chikuru nei mazwi akareba-muswe ari sarudzo yakanaka yePPC. Zvisinei, kushandisa aya mazwi makuru kunogona kuve kwakaoma, kunyanya kana iwe uchimhanyisa indasitiri yemakwikwi. Pane zvikanganiso zvakawanda zvaunofanirwa kudzivirira kana uchishandisa refu-muswe keywords.

Kiyi yekutsvagisa mazwi makuru ndeyekunzwisisa izvo vatengi vako vari kutsvaga. Zvadaro, gadzira runyoro rwekureba-muswe keywords ane chekuita nenyaya iyoyo. Musoro mukuru kana musoro keywords zviri nyore kuuya nazvo, asi mazwi akakosha-muswe anoda imwe pfungwa. A plugin seyedu inogona kukubatsira nedanho iri.

Nepo iyo Google Adwords Keyword Planner ndiyo inonyanya kufarirwa chishandiso chekutsvaga pane refu-muswe keywords, handicho choga chokushandisa. Zvinobatsirawo kuongorora zviri pawebhusaiti yako. Mikana iripo, ine zvinyorwa zvine chekuita ne niche yako kana chigadzirwa. Kuverenga zvemukati mewebhusaiti yako kuchakubatsira iwe kugadzira mazano emazwi akakosha. Iwe unogona zvakare kushandisa chishandiso chinopa ruzivo rwemukwikwidzi. Zvishandiso izvi zvinobatsira pakutsvaga kwemazwi akakosha uye optimization.

Yakareba-muswe keywords inobatsira zvakanyanya kune akati wandei zvikonzero. Kunyange vangasakuunzira mafashama emigwagwa, ivo vachave vakanangwa zvakanyanya uye zvinoguma nepamusoro ROI pane pfupi-muswe keywords. Chinokosha ndechokuti uwane mazwi akareba-muswe akakodzera kune niche yako uye akakodzera kune zvigadzirwa zvaunotengesa.

Split testing

Split testing in Adwords allows you to see which ad performs best in various contexts. Kana iwe uchitsvaga nzira yekuvandudza yako webhusaiti shanduko, kuyedza akasiyana ad marudzi anokupa iwe zano riri nani rezvinopindurwa nemusika wako. Semuyenzaniso, kupatsanura yekuyedza ad kopi inogona kukubatsira iwe kudzidza nezve musika wako huwandu hwevanhu uye psychographics. Inogona zvakare kukubatsira kuti unzwisise mamiriro emanzwiro emunhu ari kutsvaga chigadzirwa kana sevhisi yako.

Kupatsanura kuyedzwa muAdwords kunogona kuitwa nezvishandiso zvakasiyana uye matekiniki. Chimwe chishandiso chakadaro ndiOptmyzr. Iyo inokutendera iwe kuti ugadzire kushambadzira ine akasiyana mavara ad zvinhu uye yobva yakupa iwe mazano kune yega yega zvichienderana nenhoroondo data uye yapfuura A/B bvunzo..

Kupatsanura kuyedzwa inzira yakasimbiswa yekuvandudza metric yewebhusaiti yako uye chiyero chekushandura. Inogona kushandiswa pamapeji ekumhara, email nyaya mitsara, kushambadzira kweterevhizheni, uye zvigadzirwa zvewebhu. Optimizely inoita kuti zvive nyore kugadzira patsanuro bvunzo uye yekutevera mhinduro. Inogona zvakare kushandiswa kuongorora kushanda kweakasiyana mameseji ekushambadzira.

Imwe nzira yekuyedza kuita kwekushambadzira ndeyekugadzira multivariate A/B bvunzo. Iyi bvunzo inoda akawanda ads uye inoda data yakakosha data kuti ive yakakodzera kuita. Zvisinei, maakaundi mazhinji haana vhoriyamu yakakwana yekuita multivariate bvunzo. Pamusoro pe, multivariate bvunzo haina kunyatso shanda uye inoda mavhoriyamu makuru kuti ave nenhamba yakakosha.

A/B bvunzo dzinonyanya kushanda pamapeji ekumhara. Vanogona kuyedza akawanda akasiyana senge misoro, magwaro ekutsanangura, uye kuratidza maURL. Chinangwa ndechekuona kuti ndeipi ad inoita zvakanaka.

Competitor intelligence

Using competitor intelligence is a good way to determine which strategies your competitors are using. Inogona kukubatsira kuita sarudzo dzakangwara pamusoro pemishandirapamwe yako uye kunzwisisa zviri nani maitiro ekukwikwidza nawo. Sezvineiwo, kune akawanda maturusi aripo ekukubatsira iwe kuongorora data yeanokwikwidza. Zvishandiso izvi zvinotangira kubva kune zvemahara kusvika zvinodhura uye zvichaongorora zvisingazivikanwi kana data chaiyo. Iwe unogona kududzira zvakasiyana zvinhu zveanokwikwidza mishandirapamwe iwe pachako, asi maturusi akaita seSerpstat uye AdWords anokwikwidza njere anogona kupa yakawanda yekunzwisisa..

Iwe unogona zvakare kushandisa SEMRush kuti uone zviri kuitwa nevakwikwidzi vako, kusanganisira mazwi akakosha uye ads zvavari kushandisa. It can also give you insight into your competitors’ organic and paid efforts. Iwe unogona kutotsvaga yeanokwikwidza domain uye kuona kushambadzira kwavo. Kushandisa anokwikwidza maturusi ekuongorora uye ruzivo kune yako mukana ndiyo kiyi yekubudirira.

Mamwe maturusi anopa emahara miedzo uye tiered zvirongwa zvemitengo, nepo vamwe vachida kuzvinyoresa pamwedzi. Zvisinei, vanhu vazhinji vachada anopfuura mumwe mukwikwidzi wekuongorora chishandiso kuti apedze 360-degree ongororo. Pamusoro pe, mamwe emamwe anonyanya kufarirwa emakwikwi ekuongorora maturusi anongopa mhedzisiro yeakabhadharwa ekutsvaga mishandirapamwe, nepo mamwe achizobatsira kune mamwe marudzi edhijitari ekushambadzira mishandirapamwe.

Kushandisa mukwikwidzi ehungwaru maturusi inzira huru yekuita sarudzo dzakangwara nezve ako ads. Semuyenzaniso, zviri kuitwa nevakwikwidzi zvinogona kukubatsira kuti ugadzire zvirinani kushambadzira uye uwane zvitsva zvetraffic. Chishandiso chakanaka chemukwikwidzi chehungwaru chinokuratidza uko kushambadza kwemukwikwidzi wako kuri kuratidzwa uye kuti marii yavari kushandisa. Ichakupawo nzwisiso yekuti ndeapi ma network uye masosi emigwagwa anoshandiswa nevakwikwidzi vako, izvo zvinokubatsira kuti uise pfungwa dzako maererano.

Kana iwe uri muindasitiri yemakwikwi, unogona kushandisa chishandiso chakadai seSEMrush kana Kantar. They offer competitive intelligence tools for a wide range of industries and can help you monitor your competitors’ PPC strategies. Iwo emakwikwi ehungwaru maturusi anogona zvakare kukupa yambiro yemazwi akakosha, mapeji ekumhara, uye zvimwe zvikamu zvekushambadzira kwemakwikwi ako.

Pane huwandu hwezvinhu zvinoda kutariswa kana uchishandisa Adwords. These factors include Single keyword ad group (SHAFT), Chibodzwa chemhando, Maximum bid, uye Mutengo pakudzvanya. Izvi zvinhu zvinogona kukubatsira iwe kugadzira peji yekumhara inoyevedza uye inopa kukosha kune vashanyi. Heano mamwe matipi ekukubatsira iwe kugadzira peji yekumhara iyo inokwezva vashanyi uye kuvashandura kuva vatengi.

Single keyword ad group (SHAFT)

A Single Keyword Ad Group, kana SKAG, inzira yakanaka yekugadzira hukama hwakatarisana pakati peizwi kiyi uye ad kopi, uku uchidzivirira kuomarara kwekugadzira nhamba huru yeAd groups. Zvisinei, single keyword ad mapoka haasi emushandirapamwe wese. Iyi nzira haikurudzirwe kune mishandirapamwe ine dingindira, senge webhusaiti yakatsaurirwa kune chimwe chigadzirwa kana sevhisi.

SKAGs zvakare inobvumira kudzora kwakawanda pamusoro pe keyword mabhidhi uye mabhajeti ePPC. Kana yakashandiswa nemazvo, vanogona kukubatsira kuchengeta yako PPC mushandirapamwe pasi pesimba. Nekuti izwi rimwechete rakakosha rinowanikwa muboka rekushambadzira rimwe chete, unogona kuramba wakatarisa pamitengo yese yemushandirapamwe wekushambadza uye kutarisa mazwi akakosha zviri nyore.

Iyo Single Keyword Ad Group nzira inogona kukubatsira kukwidziridza ako ePPC mishandirapamwe nekuvandudza kukosha kwawo. Zvinokutendera kuti ushandise izwi rimwechete kune rimwe nerimwe boka rekushambadzira, kuve nechokwadi chekuti ads yako ichaonekwa pamberi pevashandisi vakasiyana siyana. Inoshanda zvakanyanya nemakambani madiki, asi sezvo mushandirapamwe wako uchikura, kushandisa akawanda keyword ad mapoka kunogona kuita kuti kutonga kwako mushandirapamwe kuome.

Chibodzwa chemhando

There are several factors that affect the Quality Score of your ads. Chinonyanya kukosha ndeyekudzvanya-kuburikidza mwero. Ichi chiyero chekuti vanhu vakadzvanya kangani pashambadziro yako, zvinoreva kuti kana iwe ukawana yakakwira yekudzvanya-kuburikidza nechiyero, ad yako ingangove yakakosha uye inoshanda.

Kukoshera kwekopi yako yekushambadza zvakare chinhu chakakosha muChikamu Chikwata. Izvi zvakakosha nekuti izvo zvaunoshandisa zvinofanirwa kuenderana nemazwi ako akakosha. Zvikasadaro, ads ako anogona kuuya seasina basa kana kurasisa. Kopi yakakodzera inofanira kunge inobata, asi haina kubata zvekuti inotsauka kubva padingindira remazwi akakosha. Zvakare, inofanira kunge yakakomberedzwa nemashoko akakodzera. Nekuita izvi, iwe unozokwanisa kuunza iyo inonyanya kukosha Ad kune angangoita mutengi.

Chimwe chinhu chinokanganisa chibodzwa chako chemhando ibhajeti. Kana uine bhajeti shoma, kupatsanura ads yako inogona kunge isiri iyo yakanakisa sarudzo. Kwete chete inozopatsanura kuyedzwa kuve nemhedzisiro pane ako ese ads, asi iwe zvakare uchava nemari shoma yekuedza nayo. Zvisinei, hazvigoneke kuvandudza Hunhu Hwako hwema ads ako.

Hunhu Zvibodzwa zveakaundi yako yeAdWords iMetric yakakosha inozoona kuti ads ako anoshanda sei. Yakakwira Hunhu Chibodzwa zvinoreva kuderera kweCPC mabhidhi uye kuratidzwa kuri nani kwesaiti yako. Iyo inonyanya kukosha ads yako, iyo yepamusoro yako Quality Score ichave. Nokushandisa zvinyorwa zvakakodzera, iwe unozogona kukwirisa ivo vakakwirisa mabidhi muauction.

Kuwedzera kune yako CPC bhidhi, iyo Quality Score inozoonawo kukosha kwema ads ako. Izvi zvakakosha nekuti zvinopesvedzera iyo Ad Rank. Iyo yakakwirira yemhando yepamusoro, vanhu vangangodzvanya pane ako ads. Zvakakodzera kuisa nguva uye kushanda nesimba mukuwedzera yako Quality Score nekuti inokupa iwe zvirinani chinzvimbo uye yakaderera mutengo pakudzvanya..

Kana uine bhajeti shoma, unogona kuramba uchikwikwidzana nemabhajeti makuru evamwe. Rangarira, iwe unogona kukunda avo vanopedza mamirioni emadhora pasina kupa zvakanyanya kutarisisa kune kunaka. Chero bedzi iwe uchiunza zvibereko zvakanaka, unofanirwa kupihwa mubairo nekuiswa kuri nani.

Maximum bid

If you want to spend less on your Google Adwords campaign, kudzikisa mutengo pane mamwe mazwi akakosha mune mamwe mapoka ekushambadzira kunogona kuve nzira yakanaka yekucheka yako mutengo-per-shanduko.. Iri zano rinoderedza bhajeti rako rese nekuti iwe unenge uchishandisa zvishoma pane mazwi makuru asingatendeuke zvakare. Aya mazwi akakosha anowanzo akafara-based uye anogona kunge asiri kutyaira traffic chaiyo kana kutendeuka nechiyero chaunoda. Zvisinei, vanogona kunge vachikubhadhara zvakanyanya kupfuura zvaungada. Kuwedzera mabheti ako pane chaiwo mazwi akakosha zvakare kunobatsira iwe kuchengetedza mari.

Usati wasarudza bhidhi, unofanirwa kuona chinangwa chemushandirapamwe wako. Kune nzira dzakasiyana siyana dzaungaite nezvazvo, uye nzira yekubhidha yakanaka inogona kugadzira kana kuputsa mushandirapamwe wako. Ukangoziva chinangwa chako, iwe unogona ipapo kugadzirisa bhidhi yako kuti uzviite. Kana chinangwa chako chiri kugadzira traffic yakawanda, iwe unogona kuwedzera yako yakakura bhidhi yekukwezva yakawanda traffic kune yako webhusaiti.

Paunenge uchitsvaga paGoogle Adwords, iwe unofanirwa kuve nechokwadi chekuti ad yako yakakosha. Google ichapa rimwe nerimwe izwi rakakosha chibodzwa chemhando kubva pane imwe kusvika gumi. Iyo yakakwirira yemhando yepamusoro, pakakwirira ad yako ichaonekwa panzvimbo yepamusoro pezvitsvagiso.

Iwe unogona zvakare kushandisa chinangwa ROAS (Dzokera PaAdWords Shandisa) kuseta mutengo wakakodzera. Chinangwa ROAS ndiyo avhareji yekutendeuka kukosha padhora rakashandiswa pane ako ads. Nemamwe mashoko, kana ukashandisa $1 pakuiswa ad, unofanira kutarisira kugadzira $3 mukutengesa. Iwe unogona zvakare kuseta chaiyo yekutendeuka kukosha kune yako mishandirapamwe uchishandisa shanduko yekutevera. Kushandisa chimiro ichi, unofanira kuva nazvo 15 kutendeuka kwekupedzisira 30 mazuva.

Iyo Google shanduko yekutevera yekutevera inobvumidza iwe kuti uongorore mashandiro ekushambadzira kwako uye kuona kuti vanoshandura sei. Inogona kukubatsira kuita sarudzo dzine ruzivo pamusoro pekuwedzera kana kusawedzera iyo yakanyanya kubhidha kana kushandura zano reboka rega rega rekushambadzira.

Mari yekudzvanya

AdWords costs can vary greatly, zvichienderana nerudzi rwechigadzirwa kana sevhisi yaunotengesa. Semuyenzaniso, a $15 e-commerce chigadzirwa kana a $5,000 sevhisi inogona kunge isingakodzeri kushandisa mari inopfuura $20 nekudzvanya kuti uwane muenzi mumwechete kune yako saiti. Kuti uone mutengo wakakodzera pakudzvanya, tora ROI yako muakaunti. A shanu kune imwe mari-ku-ad-spend reshiyo inowanzogutsa.

Nepo zvingaite sezvinoyedza kuchengetedza mari nekubhadhara mari yekushambadza, izvi zvinogona kukanganisa bhizinesi rako. Uku hakusi kutambisa mari chete, asi unogona kunge usiri kuwana zvakanangwa kudzvanya. Makambani eAdd anowanzo kuseta maCPC achishandisa fomula kana maitiro ekubhidha. Iyo CPC ndiyo mari yauchabhadhara muparidzi pese pese munhu paanodzvanya pakushambadzira kwako, uye ruzhinji rwevaparidzi vanoshandisa wechitatu-bato mupi kukubatanidza iwe kune vangangove vatengi.

Iyo CPC metrics yakakamurwa kuita mapoka maviri: pakati nepakati. Avhareji CPC ndiyo mari yaunofunga kuti kudzvanya kwega kwega kwakakodzera, nepo iyo yakanyanya CPC iri iyo yakawanda mari yaunoda kubhadhara. Google inokurudzira kuseta yakanyanya CPC pa $1. Manual mutengo pakudzvanya kubhidha ndiyo imwe nzira yekuseta yakanyanya CPCs.

AdWords inogona kuve yakasimba bhizinesi chishandiso kune e-commerce vatengesi. Inobatsira kuisa zvigadzirwa zvako pamberi pevatengi vari kutsvaga zvigadzirwa zvakafanana. NeGoogle Ads, unobhadhara chete kana mumwe munhu adzvanya pane yako ad. Unogona kushandisa zvishoma $2 nekudzvanya kwega kana iwe uchida kuisa nguva nemari inodiwa kugadzira yakabudirira AdWords mushandirapamwe.

Google AdWords ndiyo inonyanya kushandiswa online advertising system. Zviri nyore kuverenga ROI uye kuseta zvinangwa zvekushambadzira. Unogona kuenzanisa mutengo wako pakudzvanya neindasitiri mabhenji. Semuyenzaniso, avhareji yekambani yekambani yekudzvanya-kuburikidza mwero ndeye 1.91% kune network yekutsvaga uye 0.35 muzana yeratidziro network.

Pamusoro pekuyera CPC, iwe unofanirwawo kufunga kukosha kwekutendeuka. Paunenge uchikwenenzvera mari yako yekushambadzira, iwe unofanirwa kushandisa iyo yekumisikidza modhi inokodzera bhizinesi rako zvinangwa. Semuyenzaniso, kana iwe uchimhanyisa Black Friday Sales mushandirapamwe, unofanira kushandisa Yekupedzisira Non-Direct Click attribution modhi. Iyi yemhando yemhando icharatidza kutenga kune yekupedzisira isiri-yakananga kubaya.

AdWords ipuratifomu yekushambadzira kubva kuGoogle. The platform allows marketers to create and manage campaigns. Ads mumushandirapamwe weAdWords akaunganidzwa nemazwi akakosha, izvo zvinoita kuti zvive nyore kubata. Semuyenzaniso, mushandirapamwe wega wega unogona kusanganisira ad imwe uye akati wandei mazwi. Aya mazwi akakosha anowanzo kusetwa kune yakakura match, zvinoreva kuti vachaonekwa pese pese pamubvunzo wekutsvaga.

Google AdWords

There are several important things to consider when deciding whether to use Google AdWords to promote your business. Kutanga kwazvose, unofanira kuziva rudzi rwevateereri vaunoda kusvika. Zvakare, iwe unofanirwa kusarudza nzira yekuunganidza mari yebhidhi. Kune marudzi emushandirapamwe akasiyana, uye chimwe nechimwe chinoda kuti iwe upe ruzivo rwakananga. Semuyenzaniso, kana iwe uchimhanyisa chitoro chepamberi, iwe unofanirwa kusarudza nzvimbo yenzvimbo mukati meiyo inonzwisisika radius yenzvimbo yako. Kana iwe uchimhanyisa ecommerce saiti ine zvigadzirwa zvinoda kutumirwa, unogona kusarudza nzvimbo inoshandira vateereri vako.

Click-kuburikidza mwero (CTR) chinhu chakakosha pakuona kuti ads ako anoenderana zvakadii. Iyo yakanyanya CTR, iyo inonyanya kukosha ad yako uye keyword kune vatengi. CTRs inoverengerwa nekutarisa data renhoroondo uye kufanotaura. Kana CTR yako iri pasi peavhareji, ungangoda kufunga kugadzirisa yako ad kopi.

Google AdWords ipuratifomu yekushambadzira yepamhepo kubva kuGoogle inoita kuti vatengesi vasvike kune vavanoda. Vanoita izvi nekuisa zviziviso mumibairo yekutsvaga, ayo anowanzo kuratidzwa padivi pemamwe mawebhusaiti. Aya ads acharatidzwa kune vatengi vangangonyanya kufarira zvigadzirwa kana masevhisi aunopa. Kuti uve nechokwadi chekuti ads yako inoonekwa nevateereri chaivo, unofanira kusarudza akakosha mazwi, gadzira ad yemhando yepamusoro, uye batanidza ads ako kune post-tinya ekumhara mapeji.

Google Adwords inzira inodhura yekushambadza zvigadzirwa nemasevhisi ako. Izvo hazvidi bhajeti rakakura rekugadzira, uye hapana mari shoma yaunofanira kushandisa. Uyezve, unogona kunanga kushambadzira kwako uye kungozviratidzira kune mamwe maguta nenzvimbo, iyo inobatsira zvikuru kana uri mugovera webasa romumunda.

Keyword research

Keyword research is one of the most important elements of any SEO campaign. Ndizvo zvinoita kuti webhusaiti yako iratidze kumusoro kweGoogle mitsva yekutsvaga. Pasina izvozvo, iwe hauzove neakavimbika mazwi ezvinyorwa zvako, title tags, kana blog karenda. Zvakare, ucharasikirwa nemikana yakawanda. Kana zvaitwa nemazvo, keyword research iri nyore uye inoguma mune laser-yakanangwa masevhisi.

Chinokosha ndechekutsvaga mazwi mazhinji sezvinobvira kune akapihwa keyword kana mutsara. Google's keyword planner inogona kukubatsira ne keyword research. Ichi chishandiso chinogona kukuratidza huwandu hwekutsvaga uye kukwikwidza kweakasiyana mazwi akakosha nemitsara. Izvi zvinonyanya kubatsira kana iwe uchimhanyisa yemuno SEO zano. Nekuona kuti ndeapi mazwi akakosha ari kutsvaga vanhu munharaunda, iwe unozokwanisa kunanga musika chaiwo. Nekudzvanya zvishoma kwebhatani, unogona kuita kuti ad yako ionekwe pamberi pevatengi ava.

Iwe unogona zvakare kushandisa Google Keyword Planner kuona iyo pamwedzi yekutsvaga vhoriyamu yeakasiyana mazwi. Ichi chishandiso chinopa avhareji pamwedzi yekutsvaga vhoriyamu zvichibva pane iyo data yeGoogle. Inokuratidzawo mazwi akakosha anoenderana. Unogona kushandisa zvishandiso kutsvaga mazana emazwi akakosha, uye iwe unogona kuona kuti vanozivikanwa sei mu niche yako yakasarudzwa.

Keyword research inogona kushandiswa kuwedzera kutsvaga injini traffic uye kugadzirisa webhusaiti zvemukati. Chinangwa ndechekunzwisisa zvinodiwa nevako vangangove vatengi uye nekupa mhinduro nenzira yeSEO yakagadziridzwa zvemukati. Kushandisa Google keyword tool, unogona kuona kuti ndeapi mazwi nemitsara inotsvakwa nevanhu vari pamusika wako waunoda. Yako yemukati zano inofanirwa kupa kukosha chaiko kune vashanyi vako. Gara uine chokwadi uye nyora sekunge uri kunyorera shamwari.

Chimwe chinhu chakakosha muAdWords keyword research chinangwa. Google Ads inokwezva vashandisi vari kushingaira kutsvaga mhinduro. Pane rimwe divi, vanhu vasiri kushingaira kutsvaga mhinduro vanogona kunge vari kungobhurawuza.

Bidding process

Bidding for Adwords is an important aspect of ad campaigns. Mumusika wemakwikwi, ad position slots ishoma uye makwikwi akakwira. Kubudirira, iwe unofanirwa kuziva mabheji akakodzera kuti usvike vateereri vako vaunoda. Iwe unogona kushandisa hungwaru data kukwenenzvera mabhidhi ako.

Maitiro ekubhidha eAdwords anokubatsira kuenzanisa zvibodzwa zvako nemabhedha akakodzera. Pane nzira mbiri dzakafanana dzekubhidha: CPC (mutengo-pa-chiuru) uye CPA (mari-per-acquisition). Iwe unogona kushandisa otomatiki kubhidha kuseta mabhajeti ezuva nezuva uye nemaoko kuseta mabhidhi ega ega mazwi makuru uye ad-mapoka.. Manual bhidhiri inopa kutonga kukuru pane ako ad-mishandirapamwe.

Kana iwe uine anopfuura rimwechete keyword kana ad boka, unogona kushandisa mabhidhi modifiers kudzikamisa mutengo wemushandirapamwe. Iwe unogona zvakare kusarudza kunongedza imwe nzvimbo yenzvimbo, nguva yezuva, kana mudziyo wemagetsi. Iwe unogona kushandisa mabhidhi modifiers kudzikamisa ads ako kune vakanyanya kugona vateereri.

Chibodzwa chemhando ndiyo kiyi kuGoogle Adwords kubhidha system. Zvibodzwa zvemhando yepamusoro chiyero chekuti ma ads ako anoshanda sei pamubvunzo wekutsvaga. Iyo yakakwirira yemhando yepamusoro, zvakanyanya mukana ad yako ichaonekwa pamberi pemunhu akakodzera. Zvakakosha kunzwisisa kuti zvibodzwa zvemhando zvinoshanda sei. Kudzidza nzira yekuwana zvibodzwa zvemhando yepamusoro zvinokubatsira kuti uve mutengi anoshanda zvakanyanya.

Retargeting

Retargeting is a powerful tool for digital advertising campaigns. Inobatsira mabhizinesi kusvika kune vatengi vasina kutendeuka pakushanya kwavo kwekutanga. Statistically, 96 ku 98 muzana yevashanyi vewebhu havapedzi kutenga kana kutosiya ngoro yavo yekutenga. Uye chete maviri kusvika mana muzana anoshandura kuita mutengi chaiye pakushanya kwekutanga. Naizvozvo, retargeting inobatsira mabhizinesi kuita zvakare nevatengi vasingatendeuki nekuvayeuchidza nezvezvigadzirwa kana masevhisi avakamboratidza kufarira..

Retargeting campaigns inogona kusetwa neGoogle's Adwords account. Inogona kunanga vashandisi pamawebhusaiti akasiyana uye mapuratifomu akadai seYouTube neAroid application. Adroll inobvumirawo vashambadziri kugadzira zvikamu zvetsika kuteedzera vashanyi vewebhusaiti. Uyezve, vashambadziri vanogona zvakare kushandisa yavo iripo Google Adwords account nekuda kwechinangwa ichi.

Retargeting ads inogona kushanda zvakanyanya kumabhizinesi madiki. Google inobvumira vashambadziri kunanga vateereri pane mamwe mawebhusaiti kuburikidza neAdwords, uye vashambadziri vanogona kugadzirisa ads kuti vasvike kune vateereri vavanoda. Vanogona zvakare kupatsanura vateereri vavo kuti varatidze kushambadzira zvichienderana nezvavakamboita online. Iyo yakanyanya kujeka yako retargeting campaign iri, kazhinji kacho ichave inoshanda.

Mishandirapamwe yekudzorerazve inoshanda zvakanyanya pamishandirapamwe yenguva refu. Semuyenzaniso, plumber inogona kubatsirwa kubva kumushandirapamwe wekudzorera kuti adzokere pamberi pevatengi vakasiiwa. Asi kana plumber iri kupa emergency service, ingasava sarudzo yakanakisisa. Izvi zvinodaro nekuti maplumbers echimbichimbi anowanzo kutsvaga mhinduro yekukurumidza kudambudziko uye vangave vasingade masevhisi ako kwemakore anotevera.. Pane kudaro, aya ads anowanzo budirira kwenguva refu ecommerce mishandirapamwe. Iwo mameseji mumakampani ekutengesa zvakare akakosha.

Split testing

Split testing in Adwords is a technique that lets you see which ads perform better. Unogona kumhanyisa bvunzo dzakawanda kuti uone kuti ndeipi ine yakanyanya CTR uye zvakare inodhura-inoshanda. Iyo inohwina ad ndiyo inowanzo gadzira iyo yakanyanya kudzvanya pamutengo wakaderera. Iwe unogona zvakare kutora mukana weCTRs nekushandura musoro weiyo ad. Kupatsanura kuyedzwa kunoshanda zvakanyanya kana iwe uchingochinja shanduko imwe panguva, semusoro wenyaya. Iwe unofanirwawo kumhanyisa bvunzo mumazuva mashoma, saka iwe unogona kuona kuti maresults ndeapi.

Split-testing ads inogona kukupa nzwisiso huru mumusika wako. Mhedzisiro yacho inogona kuratidza huwandu hwevanhu uye psycho-graphic ruzivo nezve musika wako. Inogona zvakare kuratidza bhenefiti huru yechigadzirwa kana mamiriro emanzwiro emutsvagiri. Izvi zvinogona kukubatsira iwe kugadzira zvirinani ads uye mapeji ekumhara. Nekuyedza uye kukanganisa, unogona kuvandudza mhedzisiro yako.

Chinangwa chekuyedzwa kwemultivariate muAdwords ndechekudzidza kuti ndeipi shanduko inoshanda zvakanyanya kune yako chaiyo account. Zvisinei, hazvigoneke kuita izvi kumaakaundi mazhinji nekuti vhoriyamu haina kukwirira zvakakwana kugadzira data yakakosha. Akadaro, unogona kugara uchiita A/B patsanura bvunzo kuti uwane iyo ad inoshandura zvakanyanya.

Iwe unogona zvakare kuyedza iyo tsananguro mutsara weiyo ad yako. Muenzaniso wakanaka ishoko rimwechete keyword ad boka rine maviri ads anonangana neshoko rimwechete. Kana uri kuyedza imwe ad pane imwe, unofanirwa kumhanyisa bvunzo imwe chete mune rimwe boka rekushambadzira.

AdWords chishandiso chine simba chekushambadzira online. Vanhu vazhinji vanoishandisa pakubhadhara-per-click advertising, but you can also use cost-per-impression or cost-per-acquisition bidding to target specific audiences. Pamusoro pe, vashandisi vepamberi vanogona kushandisa AdWords kugadzira uye kushandisa akasiyana ekushambadzira maturusi, senge keyword generator uye mamwe marudzi ekuedza.

Adwords is like an auction house

Google Adwords is an auction house where businesses compete for visibility in search engine results by bidding for ad space. Chinangwa ndechekutyaira traffic yemhando yepamusoro kune webhusaiti. Vashambadziri vanotsanangura bhajeti rekushambadzira kwavo, pamwe chete nevateereri vavanoda. Vanogonawo kusanganisira zvinongedzo kune chaiwo zvikamu zvesaiti yavo, kero yavo, uye nhamba dzenhare.

AdWords inoshanda nekubhidha pamazwi akakosha akasiyana. Zvichienderana nehuwandu hwemhando ye ad, iyo ad ichaiswa padanho repamusoro kana pasi. Higher-ranked ads pay lower “cost-per-click” than those below them. Peji yakanaka yekumhara ichamira kumusoro kweiyo injini yekutsvaga mhinduro uye inodhura zvishoma.

Kuwedzera kubhidha pane ad zvinzvimbo, Google inobhadharawo zviuru zvemashoko akakosha. Tsika iyi yakonzera kusawirirana. Nepo Google ichiti kutenga kwayo kushambadza hakuna chekuita kune vamwe vashambadziri, it has been criticized for creating a “conflict of interest” that affects the fairness of the auction. The Wall Street Journal yakaratidza nyaya iyi mumushumo wenguva pfupi yapfuura.

Google ine huru yebhidhi zano. Inoedza kubhidha zvakanyanya sezvinobvira kukosha uko mutengi angave achida kubhadhara. Asi izvi hazvishande nguva dzose. Zviri nani kukwidza kumusoro pane kuderera uye tariro yezvakanakisa. Google haisiriyo yega kambani iri kutora chikamu mune auction.

Vashambadziri veAdWords vanopedza zviuru zvemadhora mwedzi wega wega pamishandirapamwe yavo. Asi ivo vanofanirwa kuziva kuti ndeapi macampaign ari kugadzira traffic yakawanda. Kana Campaign A ikaburitsa ma lead gumi pazuva, asi Campaign B inotyaira zvishanu chete, vanofanirwa kuziva kuti ndeupi mushandirapamwe uri kutyaira zvakanyanya kutengesa. Vanofanirawo kuronda mari yeimwe neimwe yeiyi mishandirapamwe.

Adwords imusika wemakwikwi. Kusarudza mazwi akakosha kwakakosha. Kushaikwa kwekutsvagisa kunogona kusiya shambadzo dzako dzichioneka munzvimbo dzisina kujairika. Pasina kutendeuka kutevera, tsvakiridzo yako yemazwi akakosha haizoshande. You can use SEMrush to analyze your competitors’ keywords. Inokuratidza avhareji CTR yeaya mazwi makuru uye vangani vamwe vashambadziri vakashandisa paari.

Zvinogoneka kugadzira mishandirapamwe yakawanda yezwi rega rega. Saizvozvo, unogona kutova nemacampaign akati wandei ane akati wandei Ad Groups. Izvi zvinoita kuti zvive nyore kuenzanisa ads kubva kumakambani akasiyana. Iwe unogona zvakare kushandisa zvishandiso zvakaita seCrazyEgg, iyo inoratidza kudzvanya uye mipumburu yevashanyi.

It’s competitive

AdWords is a competitive auction where your ad appears when someone types in a valid query. Kune zvakare vamwe vakwikwidzi vanobhidha pamazwi akafanana. Kana iwe uchida kuramba uri pamberi pemakwikwi ako, shandisa tsika yakabatana yevateereri kunanga uye mamiriro akakosha mazwi. It’s also essential to monitor your competitors’ strategies and keep track of how they’re performing.

It’s cost-effective

When you are determining the cost-effectiveness of advertising, unofanira kufungisisa zvinhu zviviri: mari uye mari. Mari yacho imari inogadzirwa nekudzvanya, nepo mutengo wezvinhu zvinotengeswa uchisanganisira kushandiswa kwekushambadzira, mari yekugadzira, uye chero imwe mari. Nekuverenga mari, iwe unogona kuverenga iyo ROI yemushandirapamwe uye woona kuti imarii anokutorera iwe zvachose kugadzira kutengesa.

Avhareji yekushandurwa kweAdWords ndeye 2.70%, asi nhamba iyi inosiyana zvichienderana neindasitiri yako. Semuyenzaniso, indasitiri yezvemari neyeinishuwarenzi ine chiyero chekushandura che 10%, nepo e-commerce inongoona chiyero chekushandura che 2%. Unogona kuteedzera mitengo yako yekushandura uchishandisa Google Sheet.

Google Adwords chishandiso chine simba chekushambadzira chinopa zvingangoita zvisingaperi. Iyo yemahara kushandisa uye inogona kukwidziridzwa kumishandirapamwe yakakura. Zviri nyore kushandisa uye inopa mamirioni emazwi akakosha kusarudza kubva. Inopawo chiitiko chisina njodzi pasina zvibvumirano kana zvisungo. Uyezve, iwe unogona nyore kugadzirisa bhajeti yako uye kunyange kudzima mushandirapamwe wako kana iwe usingaone mhedzisiro yaunoda.

Adwords mishandirapamwe inogona kuita zviuru zvemadhora, asi kunyangwe bhizinesi diki rinogona kuwana mibairo yemazana emadhora. Iwe haufanire kushandisa kupfuura $10,000 pamwedzi kuitira mushandirapamwe unobudirira, uye iwe unogona kuseta zvipingamupinyi zvebhajeti uye mabheti akawanda zuva nezuva. Iwe unogona zvakare kunanga vateereri nezvavanofarira uye maitiro, izvo zvinogona kukubatsira kudzikisa mutengo wako pakudzvanya. Iwe unogona zvakare kuhaya nyanzvi yePPC kuti udzikise mutengo wako pakudzvanya. But hiring a PPC specialist doesn’t have to be expensive – it’s usually cheaper to pay through a flat monthly fee or monthly.

Google's keyword planner chishandiso chinobatsira chekufungidzira kubhidha kwako. Inopa fungidziro yeavhareji CPC huwandu hweakasiyana mazwi akakosha. Uyezve, inokutendera iwe kuti ugadzire rondedzero yemazwi akakosha nemakoramu uye uone iyo inofungidzirwa yekutanga-peji, peji yepamusoro, uye yekutanga-chinzvimbo bhidhi. Chishandiso chinokuzivisawo nezve mazinga emakwikwi eiyo kiyi.

It’s a great way to raise brand awareness

When using Adwords to promote your brand, iwe unofanirwa kuve nechokwadi chekuti uri kunanga vatengi chaivo. Izvi zvinoreva kushandisa mibvunzo yemhando mune keyword research stage. Iwe unogona zvakare kushandisa Google Trends kutarisa zita remhando yekutsvaga. Iwe unofanirwawo kushandisa masocial network kuti uone kuti vatengi vari kuita sei kune yako brand. Hootsuite chishandiso chakanakisa cheizvi. Zvakare, ita shuwa kuti unosanganisira ongororo mumushandirapamwe wako weemail kuitira kuti uone kuzivikanwa kwemhando.

Kuzivikanwa kweBrand kwakakosha mumusika wemazuva ano, uko makwikwi akawedzera uye vatengi vari kuwedzera kusarudza. Vangangove vatengi vanoda kutenga kubva kumhando dzinozivikanwa uye dzakavimbika. Nemamwe mashoko, vanoda kunzwa sokuti vanoziva vanhu vari shure kwechiratidzo. Kushandisa mishandirapamwe yekushambadzira kusimudzira ruzivo rwemhando inzira huru yekusvika kune vateereri chaivo.

Iwe unogona zvakare kushandisa Facebook kusimudza ruzivo rwemhando. Iyi social network ndeimwe yenharaunda huru dzepamhepo pasi rose. Unogona kunanga vashandisi paFacebook nekugadzira chimiro paFacebook uye uchivakumbira kuti vateedzere chinongedzo chako. Vanhu vanowanzo tevera kusvika kune yako saiti kana vakaona zita rako rechiratidzo mune yavo Facebook nguva.

Kushandisa remarketing kusimudzira brand yako ndeimwe sarudzo inoshanda. Ichi chinokutendera kuti utarise vanhu vakashanyira mapeji chaiwo kana kuona mamwe mavhidhiyo. Iwe unogona ipapo kugadzira mishandirapamwe yekushambadzira yekusimudzira chaiwo zvigadzirwa kana masevhisi. Ichi chishandiso zvakare chinochinjika zvakanyanya uye chinopa yakawanda yekunongedza sarudzo.

Kushandisa retargeting mishandirapamwe inzira huru yekugadzira inotungamira uye kutengesa. Iri zano rinoshanda zvakanyanya kumakambani anotengesa zvigadzirwa zvavo online. Nekukwezva uye kudzorera vanhu vakatoratidza kufarira zvigadzirwa zvako, iwe uchakwanisa kuwedzera kutengesa uye kutungamira chizvarwa.

AdWords ipuratifomu yekushambadzira yeGoogle. It allows businesses to create ads and track their performance. Inoshanda nekubhidha pamashoko akakosha. Nyanzvi zhinji dzekushambadzira dzedhijitari dzinoshandisa iyo kuwedzera mari yavo uye kusvika kune vatengi vanovavarira. Pane zvakawanda zvinobatsira pakushandisa iyi platform. Izvi zvinosanganisira: live auction system, keyword relevancy uye yekutevera mhinduro.

Google AdWords is Google’s advertising platform

Google AdWords is a platform for businesses to reach targeted audiences with their ads. Iyi puratifomu inoshanda pane yekubhadhara-per-click modhi, zvinoreva kuti mabhizinesi anongobhadhara chete kana vashandisi vadzvanya pane ads uye vachiona mawebhusaiti avo. Inobvumirawo mabhizinesi kuti atarise kuti ndeapi ads anodzvanywa uye ndeapi vashanyi vanoita.

Google AdWords inzira yakanaka yekusimudzira webhusaiti kana chigadzirwa. Iwe unogona kugadzira uye kugadzirisa ad yako mune akasiyana mafomati, kusanganisira zvinyorwa uye mufananidzo. Zvichienderana nefomati yekushambadzira yaunosarudza, text ads icharatidzwa mune imwe yeakati wandei akajairwa saizi.

Google AdWords inokutendera kuti utarise vangangove vatengi zvichienderana nemazwi akakosha uye nenzvimbo. Iwe unogona zvakare kunanga ako ads kune yakatarwa nguva dzezuva, sepanguva dzebasa. Semuyenzaniso, mabhizinesi mazhinji anomhanyisa ads chete kubva 8 AM kuti 5 PM, nepo mamwe mabhizimisi anogona kuvhurwa pakupera kwevhiki chete. Nekushandisa mazwi akakosha anoenderana nechigadzirwa chako kana sevhisi, unogona kusvika kune vateereri vakawanda uye kuwedzera ROI yako.

Kushambadzira paGoogle Kutsvaga kunoita chikamu chikuru chemari yeGoogle. Yave zvakare kuwedzera kuedza kwayo kushambadzira muYouTube, akaona a 50% gore-pamusoro-gore kuwedzera mukota yayo yekutanga. Bhizinesi rekushambadzira reYouTube riri kutora chikamu chakakura chemadhora ekushambadza kubva kune yechinyakare mutsara TV.

Google AdWords haisi puratifomu iri nyore kushandisa, asi inopa akawanda mabhenefiti eecommerce mabhizinesi. Chikuva chinopa marudzi mashanu emishandirapamwe. Iwe unogona kushandisa imwe kutarisa vateereri chaivo, izvo zvakakosha kumabhizinesi ecommerce. Semuyenzaniso, unogona kuseta mushandirapamwe wekunongedza vatengi zvichienderana nemaitiro avo ekutenga uye chinangwa chekutenga.

Usati wagadzira kushambadzira kweGoogle AdWords, zvakakosha kutsanangura zvinangwa zvako. Zvakanaka, izvo zvinoshambadza zvinofanirwa kutyaira traffic kune yakakodzera peji peji. Google AdWords inopa marudzi maviri ekubhidha: nemaoko kuseta bhidhi uye kushandisa keyword planner. Iyo yekupedzisira inogona kunge yakanyanya kudhura, asi zvinoda kumwe kuchengetedzwa.

It is a live auction

AdWords bidding is the process of bidding for a specific ad spot in the search results. Huwandu hwaunobhadharisa ad yako huchakanganisa kunaka kwaunogamuchira. Kana uine zvibodzwa zvemhando yepamusoro, ad yako inowana mazinga epamusoro uye yakaderera CPC.

Mukuita uku, ad inonyatsoita inowana chinzvimbo chepamusoro mumibairo yekutsvaga. Kuwedzera bhidhiyo yako hakuvimbisi iwe nzvimbo yepamusoro. Pane kudaro, iwe unofanirwa kuve neakanakisa ad inoenderana neshoko rekutsvaga uye inosangana neAd Rank zvikumbaridzo.

AdWords inogadzira Quality Score munguva chaiyo yezwi rega rega. Iyi algorithm inotora zvinhu zvakawanda mu account kana uchiverenga mhando yemhando. Kana iyo Quality Score yakaderera, AdWords hairatidze ad yako. Kana uine zvibodzwa zvepamusoro, ad yako icharatidzwa pamusoro pekutsvaga kweGoogle.

Kuisa chikumbiro, iwe unofanirwa kuziva izwi rako rakakosha uye kuseta yako mhando dzemitambo. Izvi zvinokanganisa huwandu hwaunobhadhara kune yega kiyi kiyi uye kana iwe uchange uri papeji yekutanga. Kubhidha kunoisa iwe muchitoro cheGoogle kuti uone kuti ndedzipi ads dzichaonekwa. Nekunzwisisa nuances yeiyi nzira, iwe unozogona kubhidha zvakanaka.

It allows advertisers to pick keywords that are relevant to their business

When selecting keywords for your ad campaign, iwe unofanirwa kuchengeta kukosha kweiyo ad yako kune keyword mupfungwa. Kukoshera kweAd chinhu chakakosha nekuti zvinopesvedzera kubhidha kwako uye mutengo pakudzvanya. MuAdwords, unogona kutarisa huwandu hwemhando yemazwi ako akakosha kuti uone kukosha kweiyo ad yako. Chibodzwa chemhando nhamba iyo Google inopa yega yega kiyi. Chiyero chemhando yepamusoro chinoreva kuti ad yako ichaiswa pamusoro pevakwikwidzi vako vane zvibodzwa zvakaderera.

Paunenge uine rondedzero yemazwi akakosha, iwe unogona kutanga kuvaka peji rekumhara rinotarisa aya mazwi makuru. Iri peji rekutora rinozotungamira vatsva vanonyorera vanoda kushanda mubhizinesi rako. Mukuwedzera kune mapeji ekumhara, iwe unogona zvakare kumhanya Adwords mishandirapamwe kunanga aya mazwi makuru.

Imwe pfungwa yakakosha pakusarudza mazwi akakosha ekushambadzira kwako ivhoriyamu yekutsvaga yemazwi ako akakosha. Mazwi akakosha ane vhoriyamu yekutsvaga yakakwirira inodhura zvakanyanya kubhidha pairi. Izvi zvinoreva kuti iwe unofanirwa kusarudza mashoma mazwi ane mwero yekutsvaga vhoriyamu. Izvi zvichakubatsira kuchengetedza bhajeti rako kune mamwe mazwi akakosha anogona kuburitsa mhedzisiro.

It allows businesses to track the performance of their ads

Google AdWords allows businesses to track the performance of their adverts, kusanganisira kuti vangani vanodzvanya uye kuti vangani kutengesa kwavanogadzira. Mabhizinesi anogona zvakare kuseta mabhajeti uye nekuachinja sezvinodiwa. Semuyenzaniso, kana iwe uchida kushandisa imwe mari pakudzvanya, iwe unogona kuseta yakaderera bhajeti yemamwe maturusi uye yakakwira bhajeti yemamwe maturusi. Zvadaro, AdWords inozogadzirisa otomatiki mabhidhi ako zvichienderana nemushandirapamwe wako.

Shanduko yekutevera ndiyo imwe nzira yekutevera budiriro yemashambadziro ako. Zvinokutendera kuti uone kuti vangani vatengi vawakawana kuburikidza nemashambadziro ako uye iyo yakazara mari yawakashandisa pakutendeuka kwega kwega.. Chimiro ichi ndechekusarudza, asi pasina, iwe uchafanirwa kufungidzira kuti yakawanda sei ROI yaungatarisira kubva pamushandirapamwe wako. Nekutendeuka kwekutevera, unogona kuteedzera zvese kubva pakutengesa webhusaiti kusvika kudhawunirodha app kusvika kunharembozha, uye kunyange kuyera iyo ROI kubva pakutendeuka kwega kwega.

Google AdWords chishandiso chakakosha kumabhizinesi madiki. Zvisinei, zvakakosha kuti urambe uchifunga kuti unofanirwa kutarisa uye kukwidziridza ads yako nguva dzose. Zvikasadaro, unogona kupedzisira washandisa mari yakawanda pamushandirapamwe wekushambadzira usingaburitse mhedzisiro.

Imwe mukana mukuru wekushandisa Google AdWords ndiyo yekubhadhara-per-click modhi. Kubhadhara chete kana mumwe munhu adzvanya pane yako ad inobvumira mabhizinesi kuchengetedza mari. Pamusoro pe, Adwords inobvumira mabhizinesi kuti atarise mashandiro ekushambadzira kwavo nekutevera kuti ndedzipi ads dzakadzvanywa uye kuti ndedzipi dzinoonekwa nemushandisi..

Google’s Adwords is an advertising platform that lets businesses target users across the search and display networks. Ads anogadzirwa aine mazwi akakosha uye ad kopi inoenderana nezviri kutsvagwa nemutsvaki. Chirongwa ichi chakanyanya mushandisi-hushamwari uye chinobvumira mabhizinesi kutanga nekumisa mishandirapamwe zviri nyore. Heano mamwe mazano ekuwana zvakanyanya kubva pazviri.

Google AdWords inobhadhara-per-click (PPC) advertising platform

The Google AdWords pay-per-click advertising platform allows you to place ads on Google’s search engine results page by selecting specific search terms. Iyi puratifomu inobvumidza iwe kubhidha mazwi akakosha kuti usvike pamberi pevateereri chaivo, uye inopawo ma metrics ekukubatsira kuona kuti ad yako inoshanda sei. Zvinoitawo kuti iwe usvike kune vangangove vatengi chero kwavanenge vari, uye zvisinei nemudziyo wavanoshandisa.

Pay-per-click advertising inzira yakanaka yekusvika kune yako chinangwa chevateereri chero kwavanenge vari. NeGoogle AdWords, unogona kusimudzira zvigadzirwa zvako uye masevhisi kwavari chero nguva. Kana iwe uri kutsvaga kukura bhizinesi rako uye uchida kuwedzera kuoneka kwako, PPC kushambadzira ndeyekudyara kwakanakisa.

Google Ads inokupawo sarudzo yekusimudzira bhizinesi rako kunze kweGoogle Search. Zvinokutendera kuti uise ads pazviuru zvemawebhusaiti painternet. Unogona kusarudza kuti ndeapi masaiti aunoda kushambadza paari, uyewo kuti ndeapi marudzi avanhu aunoda kunanga. Iyi inzira yakanaka yekuwedzera kusvika kwako kune vateereri chaivo uye kuchengetedza mari.

Paunenge uchimhanyisa mubhadharo-per-click advertising campaign, zvakakosha kuchengeta kutendeuka mupfungwa. Iyo yakanyanya kubatanidza danidziro yako, zvakanyanya mukana wekushandura vanotsvaga. Iwe unogona kushandisa iyo data yaunounganidza kunyora ako ads uye kuseta bhajeti yako. Nenzira iyi, iwe unonyatsoziva izvo ads ako ari kuunza.

Google AdWords inopa marudzi manomwe akasiyana emushandirapamwe. Izvi zvinosanganisira kutsvaga ads, ratidza ads, uye mishandirapamwe yekutenga. Imwe neimwe inotarisa kune vateereri chaivo. Iwe unogona zvakare kushandisa iyo Google Display Network kunanga chaiwo huwandu hwevanhu uye vateereri.

It allows businesses to target users on the search and display networks

Google Adwords lets businesses target users on both the search and display networks. Nepo kutsvaga ads kunonangana nevashandisi vari kushingaira kutsvaga chigadzirwa kana sevhisi, ratidza ads inonangana nevashandisi vari kuongorora dzimwe nzvimbo dzeinternet. Izvi zvinobvumira mabhizinesi kusvika kune vateereri vakanangwa uye kuwedzera ruzivo rwemhando yavo.

Zvichienderana nerudzi rwebhizinesi, mabhizinesi anogona kunanga mhando dzakasiyana dzevashandisi vachishandisa Adwords. Semuyenzaniso, vashambadziri vanoratidza vanogona kunanga vashandisi vanga vari kune yavo saiti mukati mesvondo rapfuura kana maviri. Aya marudzi evashandisi anozivikanwa sevashandisi vanopisa. Vashambadziri vekuratidzira vanogadzirisa mabhidhi avo zvichienderana nevashandisi ava.

Nepo network yekutsvaga ine mavara ads, iyo network yekuratidzira inobvumira mabhizinesi kunanga vashandisi kuburikidza nemifananidzo uye vhidhiyo ads. Ratidza ads inogona kuiswa paGoogle shamwari saiti pamwe neGmail, YouTube, uye zviuru zvemamwe mawebhusaiti. Aya anobhadharwa anoiswa uye anoshanda zvakanyanya kumabhizinesi anoda kuratidza zvigadzirwa zvavo kana masevhisi ane chinooneka chikamu.

Pamusoro pekunangisa musoro, mabhizinesi anogona kunanga vashandisi zvichienderana nezvavanofarira. Kufarira kwakanangana kunobvumira mabhizinesi kushambadza ads kumawebhusaiti ane dingindira rine chekuita nechigadzirwa chakati kana sevhisi. Semuyenzaniso, bhizinesi rinotengesa chikafu chine hutano rinogona kusarudza kunanga vashandisi vanoshanyira nzvimbo dzine hutano dingindira. Saizvozvowo, vashambadziri vanogona kunanga vashandisi zvichienderana nezera ravo, murume kana mukadzi, mari yemhuri, uye chimiro chevabereki. Semuyenzaniso, mushambadzi anotengesa mbatya dzechikadzi anogona kuganhurira kushambadzira kwavo kune vashandisi vechikadzi.

It allows advertisers to bid on trademarked keywords

Google has lifted the restriction that prevented advertisers from bidding on trademarked keywords. Makambani makuru mazhinji ane mazita avo akanyoreswa sezviratidzo zvekutengesa. Izvi zvinoreva kuti ndivo varidzi vega vemazwi uye havagone kushandiswa nemamwe mabhureki. Zvisinei, vatengesi vari pamutemo vanobvumidzwa kushandisa mazwi echiratidzo mumashambadziro avo.

Zvisinei, mabhizinesi anotora mazita akakosha anofanirwa kugara mukati memitemo yemutemo. Ad copy uye saiti URL haifanire kunge iine mukwikwidzi wechiratidzo. Izvi zvinovimbisa kuti Google Ads nharaunda haisi yemahara-kune-zvese. Semuyenzaniso, contact lens mutengesi 1-800 Vekusangana navo vakatyisidzira kumhan'arira 14 yevakwikwidzi vayo yekutyora chiratidzo chekutengesa uye vakavamanikidza kuti vamire kubhidha pamashoko akakosha.

Google haichazoferefeta mazwi akakosha, asi icharamba ichidzikamisa kushandiswa kwemazwi mune mamwe matunhu. MuChina, semuyenzaniso, trademarked mazwi haachakonzeri ads. Nepo kuchengetedzwa kwezviratidzo hakusi chinhu chakakwana, vashambadziri vanogona kushandisa zviratidzo senzira yekudzivisa kurambidzwa kubva kuGoogle's advertising platform.

Zvisinei, varidzi vemazita vane hany'a nemaitiro eGoogle ekubvumidza vashambadziri kubhidha pamatemu echiratidzo. Vanoti Google iri kubira zita remhando yavo zvisirizvo uye kukonzera nyonganyonga pakati pevatengi. Kuita uku kunogona kunge kuri kunze kwemutemo, asi Google inobvumira vashambadziri kubhidha pamatemu ekutengeserana mune dzimwe nyika, kusanganisira United States.

Nepo matrademarks achigona kushandiswa mumamarkmark-akachengetedzwa ekutsvaga mazwi, zvinogona kuva zvakaoma kusiyanisa pakati pavo. Mamwe matrademark mazwi echinyakare, nepo mamwe ari maregisheni ekutengesa. Kubhadharisa pamatemu ekutengeserana kunogona kunge kuri pamutemo kana kambani iri kuishandisa kushambadzira zvigadzirwa zvavo. Muzviitiko zvakawanda, zvinokurudzirwa kubvunza gweta usati waedza kubhidha pamatemu echiratidzo.

It is easy to use

Google AdWords is an advertising program from Google. Pane nzira mbiri dzekutanga dzekushambadzira neAdWords. Chekutanga ndechekuisa bhajeti uye kubhidha, ndiyo mari yauchabhadhara nekudzvanya. Vanhu vazhinji vanotanga nekushandisa otomatiki bhidhi chimiro, asi zvinogonekawo kuseta bhidhi yako nemaoko. Kubhidhira nemaoko kazhinji kwakachipa, asi zvingada kumwe kugadzirisa.

Nzira yechipiri ndeye kushandisa Keyword Planner, icho chiri chishandiso chine simba chinoita kuti iwe uwane traffic-inogadzira keywords. Iwe unogona zvakare kuita shanduko kunze kwenyika uchishandisa iyo Ads Mharidzo. Kushandisa Keyword Planner zvakare kunobvumidza iwe kuti uchinje ako ads muhuwandu. Iwe unogona zvakare kushandisa iyo imba tebhu kuti uone inonakidza manzwisisiro pane ako akakosha mazwi.

Kutanga, iwe uchafanirwa kugadzira Google account. Hazvitore nguva yakareba kugadzira account yemahara, uye zviri nyore kwazvo kuti utange. Kubva ipapo, unogona kugadzira yako yekutanga mushandirapamwe. Paunenge wagadzira account yako, iwe unozogona kuseta bhajeti yako uye chinangwa chevateereri. Iwe unogona zvakare kuseta mabhidhi ako uye nyora yako ad kopi.

Chimwe chezvinhu zvakakosha zvekuchengeta mupfungwa kana uchishandisa Google AdWords ndechekuti iwe unofanirwa kukwidziridza ads yako. Izvo zvakanyanya optimized ads ako, mukana uri nani wavachava nawo wekugadzira kudzoka pakudyara. Saizvozvo, maererano neGoogle's Economic Impact Report, mabhizimisi anogona kuita zvakawanda $2 padhora pakushambadzira neAdWords.

It is complicated

Many small businesses open an account with Adwords but don’t understand how the system works. Ivo havana nguva yekuzvitsaurira kune iyo maitiro uye havanzwisise iyo mabhidhi system. Google inodzora mabhajeti ezvishambadzo uye hairatidze ads ane yakaderera kubhidhi.

Google AdWords is a pay-per-click advertising platform that allows businesses to choose keywords related to their products or services. Iyo yakanyanya scalable uye inopa saiti-yakananga kushambadzira. Akanyorwa pazasi ndiwo akakosha masimboti eAdWords advertising. Ukangoziva izvi, unogona kukwidziridza mushandirapamwe wako kutyaira vatengi vakawanda kuwebhusaiti yako.

Google AdWords mubhadharo wega wega (PPC) advertising platform

PPC (bhadhara pakudzvanya) kushambadzira inzira yakakurumbira yekusvika kune vateereri vatsva uye kuwedzera webhusaiti traffic. Zvidzidzo zvinoratidza kuti vashanyi vanobva kuPPC kushambadzira vane mukana wekutenga pane organic vashanyi. Iyo zvakare inobereka yakakwira ROI. Paavhareji, vashambadziri vanogona kutarisira kudzoka pakudyara kwakatenderedza $2 nekudzvanya.

Vanhu vazhinji havazive kuti kutendeuka kuteedzera chinhu chakakosha chemubhadharo pakudzvanya kushambadzira. Vazhinji vashambadziri vatsva vanotadza kuona kukosha kwekutendeuka kwekutevera. Vamwe vanotohaya dijitari yekushambadzira agency kubata yavo PPC mishandirapamwe, asi vanotadza kuziva kuti iyo agency hainzwisisi zvinangwa zvebhizinesi ravo uye kudiwa kwekutevedzwa kwekutevera. Naizvozvo, Vashambadziri vedhijitari vanofanirwa kudzidzisa vatengi nezve nzira yekumisikidza shanduko yekutevera padivi pePPC uye webhusaiti.

Pay-per-click advertising inosanganisira kutenga ads kubva kune injini dzekutsvaga kune chaiwo mazwi akakosha. Iyo shambadziro inoratidzwa pamusoro kana padivi pezvawanikwa zvekutsvaga. Mutengo wekudzvanya unotarwa nehukuru hwebhidhi uye huwandu hwemhando yead. Mabhidhi anogona kubva pamasendi mashoma kusvika pamazana akati wandei emadhora. Mabhedha epamusoro haawanzo, zvisinei. Semuyenzaniso, kana ad yako iri yemahara bhizinesi yekutarisa account, a $10 bhidhi inovimbisa kuti ad yako iri pamusoro pezvawanikwa.

Kushandisa Google AdWords kusimudzira bhizinesi rako inzira yakakosha yekusvika kune vateereri vako. Iyo Google inoratidza network ine zviuru zvesaiti pawebhu. Uyezve, unogona kusarudza kuti ndeapi masaiti ekushambadzira uye sarudza mhando dzevateereri vaunoda kunanga. Aya ads haasi anotsiva organic search rankings, asi vanogona kukubatsira kusvika kune vatengi vako chero kupi.

It allows businesses to pick keywords that are relevant to their products or services

One way to get the most out of Adwords is to choose keywords that are highly relevant to your products or services. Semuyenzaniso, kana iwe uri mubhizinesi rekuendesa organic miriwo, you may want to choose “organic vegetable box delivery” as your keyword. Kushandisa iri kiyi izwi kuchakubatsira kukwezva vatengi chaivo. Iwe unogona zvakare kushandisa akasiyana akasiyana mazwi akakosha, kusanganisira zviperengo zvisirizvo uye mazwi ekutaura.

Paunenge uchisarudza mazwi makuru kune ako ads, ita shuwa yekuvashandisa mune yako ad kopi uye yekumhara peji kopi. Kazhinji, haugone kutaura kuti ndeapi mazwi makuru anozoshanda kudzamara waaedza kunze. Naizvozvo, zviri nani kuenda nekunzwa kwako kwemukati paunosarudza mazwi makuru emushandirapamwe wako.

Imwe nzira yekuwana mazwi akakosha ndeye kushandisa keyword planner. Ichi chishandiso chinokubatsira kuti uwane mazwi matsva nekutsvaga mazwi akakosha pawebhusaiti anokwikwidza. Uyezve, Google Analytics inokuratidza kuti ndeapi mazwi akakosha ari kushandiswa nevanhu kutsvaga webhusaiti yako. Nenzira iyi, hausi kuzokwikwidza kune traffic iripo.

It offers site targeted advertising and re-targeting

Retargeting allows you to retarget visitors who have visited your website in the past. Inoshanda nekuisa chidimbu chidiki chekodhi, inonzi pixel, pawebhusaiti yako. Iyo pixel haionekwe kune vashanyi vesaiti, asi inodonhedza kuki yebrowser isingazivikanwe, izvo zvinoita kuti mupi wetargeting azive nguva yekukupa ads.

It is highly scalable

Google AdWords is a highly scalable form of online advertising. Izvi zvinoreva kuti mari yakawanda inoiswa mumushandirapamwe wako ichaunza purofiti yakawanda. Izvo zvakare zviri pachena zvakanyanya. Kunyangwe iwe uri kunanga mabhizinesi emuno kana pasirese, unogona kuona zviri kushanda nezvisingashandi. Nekugona kuyera ROI uye kutendeuka mitengo, unogona kugadzirisa mushandirapamwe wako kuti uwedzere kutendeuka.

Izvo zvakare zvakanyanya scalable, zvichireva kuti bhajeti rako rinogona kukura sezvo bhizinesi rako richikura. Iwe unogona kuwedzera bhajeti yako kana iwe ukawana purofiti ad campaign. Izvi zvinotungamira kune yakawanda purofiti uye inotungamira. AdWords inzira inokurumidza uye inoshanda yekukwezva mhando traffic kune yako webhusaiti. Iwe unogona kugadzira ads anobata maziso anoshandura zvakanaka. Iwe unogona zvakare kuderedza mutengo wekushambadzira kwako nekutarisa pane zvisina kunaka mazwi.

It allows businesses to optimize bids to maximize conversions

The Enhanced CPC bidding option in Adwords helps businesses increase the chances of conversion. Mhando yebhidhi iyi inosimudza bhidhi kazhinji uye inovavarira kuwedzera CTR, CVR, uye CPC yezwi rimwe nerimwe rakakosha. Inoedzawo kukwidziridza mutengo wese pakudzvanya. Zvakanakisa kushandisa iyi bhidhi mhando kana iwe uchida kuwedzera shanduko yako.

Iyo Maximize Conversions bhidhi zano inobvumira mabhizinesi kukwirisa mabhidhi avo kuti awedzere shanduko pasina kushandisa mari yakawanda kupfuura yaanokwanisa.. Iri zano rakakodzera madiki kusvika epakati ecommerce mabhizinesi asina bhajeti hombe. Nekusimudza mabhidhi, mabhizinesi anogona kuwana epamusoro ad zvinzvimbo mumitsva yekutsvaga.

Kukwirisa mabhidhi ako kuti uwedzere shanduko, iwe unofanirwa kuve neshanduko yekutevera muAdwords. Pakutanga, mari yako pakutenga ichakwira, asi nekufamba kwenguva, mari yekushandura ichaderera. Kana iwe usingakwanise kuona kuti kutendeuka kunodhura, zano iri rinogona kunge riine hunyengeri.

Smart Bidding chinhu chinoshandisa muchina kudzidza kukwiridzira mabhidhi kuti uwedzere shanduko. Google inoongorora masaini edata kubva pane imwe neimwe yekutsvaga uye inowedzera kana kuderedza bhidhi yako zvichienderana nekukwanisa kutendeuka.. Mabhidhi epamusoro akaiswa kune vanotsvaga vangango tenga. Zvisinei, Google inodawo kuti utarise kutendeuka kwako. Semuyenzaniso, Google inokurudzira kuti uve nazvo 30 kutendeuka kwekare 30 mazuva usati washandisa Target CPA uye Target ROAS.

Kuti uwedzere kukanganisa kweAdwords, you should choose keywords that are closely related to your products. Chekutanga, ongorora mazwi akakosha saiti yako inogara ichishandisa. Mazwi akakosha ane hukama nebhizinesi rako anoburitsa akawanda mabhatani uye anotungamira. Next, tarisa kuti Google inoenderana sei nemashoko ako makuru. Kune mhando ina dzemachisi dzakasiyana: chaiyo, chirevo, yakafara, uye kutarisisa zvakare.

Keyword research

Keyword research is the process of finding the most profitable keywords for your ads. Inopa nzwisiso mune izvo zvaunovavarira vateereri vari kutsvaga online uye inogona kukubatsira iwe kugadzira hurongwa hwemukati uye chirongwa chekushambadzira. Mazwi akakosha anoshandiswa nevanhu kutsvaga ruzivo, zvinhu, uye masevhisi pawebhu. Nekuisa zvirimo pamberi pevashandisi ava, iwe uchavandudza mikana yako yekuwana kutengesa.

Chinhu chakakosha chekutsvaga kwemazwi akakosha kuongorora mavhoriyamu ekutsvaga. Izvi zvinoitwa nekuisa izwi rakakosha muinjini yekutsvaga uye kutarisa mhinduro. Pamusoro pe, unofanirwa kutsvaga mazwi ekutsvaga akafanana. Nemamwe mashoko, kana vatengi vako vari kutsvaga spy gear, ungangoda kunanga izvo tsvakiridzo.

Iwe unodawo kuziva vakwikwidzi vako. Kana uri kutengesa chigadzirwa kana sevhisi online, unogona kuvatarisa nekutenga ads uye shanduko-yakagadziridzwa mapeji ekumhara. Asi kana chigadzirwa kana sevhisi yako iri yenzvimbo, iwe unofanirwa kutarisa kune mazwi makuru emunharaunda panzvimbo pepasi rose. Kuita izvi, unogona kushandisa keyword research tool kuti uone akanakisa mazwi.

Keyword research chikamu chakakosha cheSEO. Nokutsvakurudza, unogona kuwana anonyanya kukosha mazwi kune ako ads. Nekusarudza mazwi akakosha, uchachengetedza nguva nemari. Pamusoro pe, ichakubatsira iwe kugadzira zvinyorwa zvinoenderana nevateereri vako. Iwe unogona kuwana anonyanya kukosha mazwi uchishandisa zvishandiso zvakadai seGoogle keyword planner. Ichi chishandiso chinokubatsira kutarisa mafambiro munguva chaiyo uye kuona kuti vangani vanhu vanotsvaga chaiwo mazwi akakosha. Uyezve, inokupa runyoro rwemitsara ine vhoriyamu yekutsvaga yakakwirira, izvo zviri kuitika uye zviri kuwedzera mukurumbira.

Keyword research yakakosha pakubudirira kweAdwords campaign. Inokubatsira kuona iwo akanakisa mazwi anozowedzera traffic kune yako webhusaiti. Ukangoziva kuti ndeapi mazwi makuru anonyanya kunangwa, unogona kugadzira ad campaign yakavatenderedza. Iwe unogona zvakare kuita kuti ads ako awedzere kunanga nekunongedza diki musika musika.

Iwo anonyanya kushanda mazwi akakosha achave ane hukama zvakanyanya nechigadzirwa chako uye ave nemakwikwi akaderera. Nekusarudza mazwi makuru-muswe, iwe unogona kuwedzera mikana yekusvika kune chako chinangwa chevateereri uye kutengesa zvigadzirwa nepurofiti. Mukuwedzera kune keyword research, unogona kushandisa Google's keyword planner kuti uwane anonyanya kufarirwa makiyi uye mitsara yemashambadziro ako. Chishandiso chinopawo mazwi ane hukama, iyo ichakubatsira iwe kusarudza pane yebhidhi nzira.

Kubhidha pamazwi akakosha

Bidding on keywords is a powerful technique to boost the performance of your ad campaign. Zvinokutendera kuti utarise vateereri vako zvakanyanya uye uve neCPC yepamusoro. Zvekushambadza kwakabudirira, unofanira kunyatsosarudza mazwi makuru aunoda kushambadza. Iyo yakakwirira yeCPC, zviri nani mikana yako yekuve yakakwira nekutsvaga injini.

Unogona kugadzirisa bhidhi yako pachako kana kushandisa otomatiki yekubhidha chishandiso. Nepo iyo yekupedzisira inogona kutora nguva yakati rebei, inopa granular control uye inovimbisa kuti shanduko dzinoitwa nekukasira. Zvisinei, automated bidding tools are not advisable for large accounts because it is difficult to monitor the results and limits your ability to view the “big picture.” Manual bidding allows you to monitor your keywords on a per-keyword basis, pasina kukanganisa bhajeti yako yekushambadzira.

Iwe unogona zvakare kushandisa yeGoogle yemahara keyword shanduko yekutevera chishandiso kuona kushanda kwekiyi kiyi yemushandirapamwe. Ichi chishandiso chinokupa iwe mishumo yekuenzanisa mutengo pane kudzvanya kune shanduko. Ne data iyi, unogona kugadzirisa iyo yakanyanya mari yekudzvanya kuti uwedzere purofiti yako. Ichi chishandiso chinokuzivisa iwe kana iwe uri kushandisa yakawandisa pane rimwe kiyi izwi.

Iwe unogona zvakare kuseta iyo match mhando yekiyi kiyi. The default match type ndeye Broad, zvinoreva kuti ad yako ichaonekwa mune chero mibairo yekutsvaga yeiyo keyword. Izvi zvinogona kukonzera kuwanda kwezviratidziro, asi zvinogona kukonzera kudhura kwakanyanya. Iwe unogona zvakare kushandisa mamwe machisi mhando, sekuti Phrase Match, Match chaiwo, kana Negative Match.

Iwe unogona zvakare kuseta yako max CPC bhidhi paboka rekushambadzira uye keyword level. Vashambadziri vazhinji vanotanga nemutengo mukuru weCPC weUS$1. Zvisinei, iwe unogona zvakare kuseta iyo max CPC bhidhi yemazwi ega ega uchishandisa chishandiso chakaita seMaxime Clicks.

Chimwe chinhu chekufunga nezvacho kana uchibhidha pamazwi akakosha muAdwords ndiyo Quality Score. A High Quality Score zvinoreva kuti ad yako inonyanya kuenderana nemubvunzo wekutsvaga. Google ichapa chinzvimbo chepamusoro kune ads ane emhando yepamusoro Zvibodzwa.

Re-targeting

Re-targeting with Adwords is a great way to engage existing customers and attract new ones. Zvinosanganisira kuisa Script tags pawebhusaiti yako izvo zvinozoita kuti zvive nyore kwauri kusvika kune vateereri vako kune mamwe mawebhusaiti.. Google inobvumidza iwe kugovera vateereri vako zvichienderana nezvigadzirwa kana masevhisi avakaona pasaiti yako. Nokuita kudaro, iwe unozokwanisa kuratidza zvimwe zvakanangwa ads kune avo vanhu.

Kushambadzira zvakare kushambadza kuchaonekwa pakombiyuta yemunhu mushure mekunge aona imwe peji. Semuyenzaniso, munhu anga ari kuwebhusaiti yako peji rekutanga acharatidzwa ad yakagadziridzwa yezvigadzirwa zvakafanana. Shambadziro dzinoonekwawo nevanhu varikushingairira kutsvaga bhizinesi rako muGoogle Search.

Kana iwe uri mutsva kune advertising, Adwords inzvimbo yakanaka yekutanga. Ichi chishandiso chine simba chinokuita kuti uratidze ads kune vakapfuura vatengi pavanenge vachitsvaga akasiyana mawebhusaiti, ratidza mawebhusaiti, mobile applications, uye YouTube mavhidhiyo. Izvi zvinokugonesa kuti ubatane zvakare nevatengi varipo uye kuwedzera mitengo yako yekutendeuka.

Mari yekudzvanya

When you are using Google Adwords for your business, unofanira kuona mutengo wakakwana pakudzvanya. Mari iyi inoenderana nechigadzirwa chako, industry, uye chinangwa chemusika. Zvisinei, unofanira kuyeuka kuti avhareji mutengo per kubaya $269 yekutsvaga kushambadzira uye $0,63 yekuratidzira kushambadza. Mutengo wekudzvanya wega unokanganiswawo nead yako mhando yemhando, bid, uye makwikwi.

Google's Keyword Tool inokuratidza avhareji CPC yemazwi akakosha anowanzo shandiswa. Zviri nyore kuenzanisa maCPCs emazwi makuru kuti uone kuti ndeipi ichaunza kudzoka kwakanyanya. Google inoti iyi koramu itsva ichave yakarurama kupfuura yekare Keyword Tool, asi izvi zvinozoguma nemaitiro akasiyana zvishoma pane ese maturusi.

Mutengo pakudzvanya imwe yemhando yemitengo yekushambadzira uko mushambadzi anobhadhara muparidzi pakudzvanya kwega kwega pane ad.. Izvi zvinoita kuti zvive nyore kune vashambadziri kubatanidza mari yavo yekushambadzira kuROI. Mutengo wekudzvanya modhi ndiyo imwe yedzinonyanya kufarirwa nzira dzekushambadzira online. Inobatsira vatengesi kuona mutengo wakakwana pakudzvanya nekushandisa nzira dzakasiyana dzekubhidha. Chinangwa ndechekuwedzera huwandu hwekudzvanya kune mutengo wakaderera unobvira. Semuyenzaniso, chitoro chidiki chembatya chinogona kushandisa CPC ad paFacebook kusimudzira hembe nyowani. Kana mushandisi akapeta achipfuura ad, mutengesi haafaniri kubhadhara mushambadzi.

Pakati pezvinhu zvakawanda zvinokanganisa mutengo pakudzvanya, mutengo wechigadzirwa ndiwo wakanyanya kukosha. Iyo yakakwirira mutengo wechigadzirwa, iyo yakakwira mutengo pakudzvanya. Mune zvimwe zviitiko, CPC yepamusoro iri nani kune bhizinesi rako. Semuyenzaniso, kana uchitengesa mbatya, mutengo wekudzvanya kwehembe unogona kukwira kupfuura mutengo wehembe.

Kune maviri emutengo we-per-click modhi anoshandiswa neGoogle AdWords. Imwe inonzi fixed CPC, uye zvinoreva kushandira pamwe pakati pemushambadzi nemushambadzi. Iyi modhi inobvumira vashambadzi kuti vasete yavo yepamusoro yebhidhi pakudzvanya kwega kwega, uye inowedzera mikana yavo yekumhara pane yakanaka ad nzvimbo.

Adwords ndeimwe yeanonyanya kufarirwa uye ane pundutso online ekushambadzira nzira. Iwe unogona kusvika kune vateereri vakawanda nerubatsiro rweAdwords. Google's platform yanga iripo kweanoda kusvika makumi maviri emakore. Maererano nekutsvakurudza, vatengesi vanoita ROI ye $116 mabhiriyoni pagore pachikuva, uye vanowana avhareji ye $8 padhora rega rega ravanoshandisa pachikuva.

Mariro

Paunosarudza kushandisa Google AdWords yemushandirapamwe wako wekushambadzira, iwe unofanirwa kuziva nezvemitengo yeshoko rega rega. Izvi zvichakubatsira iwe kugara mukati mebhajeti yako, uye ichakupawo pfungwa yemaitiro ari kusimukira muAdWords mitengo. Kuti uwane pfungwa yemitengo yezwi rakakosha, tarisa ayo epamusoro-gumi anodhura zvakanyanya AdWords keywords.

AdWords mutengo unosiyana zvichibva pane keyword uye indasitiri. Asi kazhinji, mari yeavhareji pakudzvanya ishoma $2.32 pakutsvaga network uye $0.58 pane network yekuratidzira. Tsanangudzo yakadzama yeAdWords metrics inowanikwa pawebhusaiti yeGoogle. Iyo Quality Score yezwi rimwe nerimwe rakakosha inokanganisa mutengo-kushanda kwayo, saka kuve nechokwadi chekuti ad yako ine yemhando yepamusoro Score inokuchengetedza mari uye kuita kuti ad yako ionekwe nevakawanda vashandisi.

Kushandisa keyword planner chishandiso kunogona kukubatsira kufungidzira mutengo wemazwi akakosha ebhizinesi rako. Ichi chishandiso chemahara chinopihwa neGoogle Ads chinokutendera kuti ufunge mazwi akasiyana ane chekuita nebhizinesi rako uye woona kuti ndezvipi mutengo wechimwe nechimwe.. Kana iwe usina chokwadi kuti ndeapi mazwi akakosha ekusarudza, shandisa Google's keyword planner kuti uone kuti ndeapi mazwi ekutsvaga ari kutsvagirwa nevateereri vako.

Madhiri eAdWords anoenderana nekuti madzvanya mangani aunoda kuita. Semuyenzaniso, iwe unogona kubhadhara kune mazwi makuru asina mukurumbira kupfuura mamwe, asi aya mazwi makuru anozowedzera purofiti yako. Iwe unogona kudzora CPC yako nekuseta yakanyanya bhajeti yezuva nezuva.

Keywords

Paunenge uchimhanyisa mushandirapamwe uchishandisa Google Adwords, iwe unofanirwa kuziva nzira yekusarudza mazwi akakosha ebhizinesi rako. Chinangwa ndechekukwezva kudzvanya kwakakodzera kune yako ad uye kuchengeta yako yekudzvanya mitengo yakaderera sezvinobvira. High-volume keywords inounza yakawanda traffic, asi ivo vanonyanya kukwikwidza uye vanodhura. Kugadzira chiyero chakanaka pakati pehuwandu uye mutengo inyanzvi nesainzi.

Imwe yedzakanakisa nzira dzekuita izvi kushandisa Google keyword kuronga. Ichi chishandiso chinokuratidza huwandu hwekutsvaga kwerimwe keyword, pamwe chete nemari yekudzvanya uye kukwikwidza kweiyo kiyi kiyi. Ichi chishandiso chinokuratidzawo mazwi akakosha akafanana nemitsara iri kushandiswa nevakwikwidzi vako.

Kana wangoziva mazwi akakosha anokwezva vashanyi vazhinji, unogona kukwidziridza webhusaiti yako kuti ivakwezve. Mazwi akakosha anozo wedzera mazinga ekushandura kwako, kuderedza mari yako-per-click, uye kutyaira traffic yakawanda kune yako saiti. Izvi zvichaguma nemitengo yakaderera yekushambadzira uye kudzoka kwepamusoro pakudyara. Iwe unogona zvakare kushandisa keyword chishandiso kuti uuye nemazano ezvinyorwa zveblog uye zvirimo.

Imwe yedzakanakisa nzira dzekuwana iwo akakosha mazwi ndeye kushandisa mutsara wemutsara uye chaiwo match. Mazwi akakosha emazwi anopa vashambadzi kutonga kukuru pamusoro pekushandisa kwavo. Aya ads achaonekwa patsvakiridzo dzine mazwi ese mumubvunzo mumwechete.

Bidding

Kubhidha paAdwords ndechimwe chezvinhu zvakakosha zveAdWords campaign. Chinangwa ndechekuwedzera kudzvanya, kutendeuka, uye kudzoka pane ad spend. Kune nzira dzakasiyana dzekubhidha, zvichienderana nevateereri vako uye bhajeti. Mari yekudzvanya (CPC) ndiyo inonyanya kuzivikanwa mhando yekubhidha, uye inoshanda zvakanyanya kune mawebhusaiti anoda kukwezva chaiwo marudzi evashanyi. Zvisinei, haisi iyo inoshanda kune mawebhusaiti anoda kuburitsa huwandu hukuru hwezuva nezuva traffic. CPM kubhidha inoshandiswa kune ads anoonekwa pamawebhusaiti ane hukama nezvigadzirwa kana masevhisi arikusimudzirwa pasaiti..

Besides kubhidha pa keywords, iwe unofanirwawo kutarisisa kuti kangani vakwikwidzi vako vanoratidza mumhedzisiro yekutsvaga. Nekuongorora kuti yakawanda sei kushambadzira kwavo muSERP, unogona kufunga kuti ungamira sei kubva pamakwikwi. Uyezve, iwe unogona zvakare kutarisa kuti vakwikwidzi vako vanoratidza kupi uye woona yavo yekumisikidza kugovana.

Smart AdWords mishandirapamwe inokamura kubhidha kwavo kuita kwakasiyana “ad groups” uye ongororai zvakasiyana. Smart Bidding inoshandisa akanakisa maitiro kubva kumakampani ako apfuura kune yako mitsva mitsva. Ichatsvaga mapatani pakati pekushambadza uye kuita optimizations zvichienderana nedata rainounganidza. Kuti nditange, unogona kuverenga gwara reGoogle rekushandisa nzira iyi.

Chibodzwa chemhando

Kana uri kushandisa Google Adwords kusimudzira webhusaiti yako, zvakakosha kuti unzwisise kukosha kweiyo Quality Score. Iyi nhamba inosarudza nzvimbo yako yekushambadzira uye mutengo. Kana iwe uine zvemhando yepamusoro pane yako yekumisikidza peji uye yakakodzera ads, iwe uchagamuchira yepamusoro Quality Score. Izvi zvichakubatsira iwe kuwana nzvimbo iri nani uye yakaderera CPC.

AdWords mhando yemhando inoverengerwa kubva kune akati wandei zvinhu. Izvi zvinosanganisira mazwi akakosha aunosarudza uye iyo Ad pachayo. Zvibodzwa zvinokupa pfungwa yekuti danidziro yako inoshanda sei. Chibodzwa chepamusoro chinoreva kuti iwe unogona kuburitsa mabidhi epamusoro pasina kubhadhara zvakanyanya kune ako ads. Inovimbisawo kuti kushambadza kwauri kuisa hakubatanidzi kune mawebhusaiti asingaenderane nezviri pasaiti yako..

Chibodzwa chemhando yakaderera chinokudyira mari yakawanda. Nhamba yehutano inobva pane zvakaitika kare, saka haugone kutarisira kuti ive yakakwana, asi unogona kuivandudza nekufamba kwenguva. Semuyenzaniso, iwe unogona kushandura iwo asina kunaka keyword mapoka mune yako ad kopi. Neimwe nzira, unogona kumbomira zviziviso zvine CTR zvakaderera wozvitsiva nezvimwe.

Kuwedzera yako Quality Score, iwe unofanirwa kukwidziridza peji rako rekumhara uye mazwi makuru. Shambadziro yako inofanirwa kunge iine mazwi akakosha anoenderana nezviri papeji. Izvo zvakakoshawo kukwenenzvera iyo ad kopi. Inofanirwa kuenderana nekiyi kiyi uye iine zvinoenderana nemavara akaitenderedza. Nokuita kudaro, iwe uchavandudza yako Quality Score muGoogle Adwords.

Ad extensions

Ad extensions inzira huru dzekuwedzera rumwe ruzivo kune ad yako. Pane kungoratidza nhamba yako yefoni, unogona kusanganisira rumwe ruzivo senge webhusaiti link. Izvo zvakakosha kushandisa aya ad ekuwedzera nenzira inozadzisa chikamu chekutanga chekushambadzira kwako. Nekubatanidza aya ad ekuwedzera mune yako ad, iwe uchakwanisa kusvika kune vangangove vatengi.

Kune marudzi maviri ekuwedzera ad: manual uye otomatiki. Nepo mawedzero emaoko achida kuseta yemanyorero, otomatiki edzedzero anogona kuiswa otomatiki neGoogle. Mhando mbiri idzi dzinogona kuwedzerwa kumishandirapamwe, ad groups, uye maakaundi. Iwe unogona kunyange kutsanangura nguva yezuva iyo yako yekuwedzera ichamhanya. Iva nechokwadi chekuisa nguva yekuti varatidzwe, sezvo usingade kuti vanhu vafonere ad yako panguva dzebasa.

Kuwedzerwa kweAdd kunogona kubatsirawo kuvandudza yako yekutungamirira mhando. Vanobatsira kuzvikodzera vangangove vatengi, izvo zvinoderedza mutengo wako wega wega. Uyezve, vanobatsira ad yako kuwana chinzvimbo chiri nani pane yekutsvaga injini. Google inoshandisa zvinhu zvakati kuti kuona nzvimbo yechishambadzo mumibairo yekutsvaga.

Sitelinks zvakare imhando yekuwedzera ad. Iwo anotaridzika mutsetse mumwe kusvika pamitsetse pazasi ad yako uye anogona kusanganisira tsananguro pfupi. Aya ekuwedzera anogona kubatsira mukuwedzera kudzvanya-kuburikidza nemitengo, asi inofanira kushandiswa zvine mwero.

Click-kuburikidza mwero

Iyo yekudzvanya-kuburikidza mwero yeAdwords mishandirapamwe ndiyo avhareji yenhamba yevanhu vanodzvanya pane ad. Nhamba iyi inoshandiswa kutonga kuti mushandirapamwe wekushambadza unoshanda sei. Kudzvanya-kuburikidza kweyero kunowedzera mikana yako yekutendeuka. Kushandisa mazwi akakosha anoenderana nezvigadzirwa zvako nemasevhisi anovandudza mashandiro ako ad.

Kudzvanya-kuburikidza nechiyero chinoverengerwa nekupatsanura huwandu hwekudzvanya nenhamba yezvinoonekwa. Kazhinji, ads anoburitsa yakanyanya kudzvanya-kuburikidza mwero anonangwa kune yakakwirira-kukosha zvigadzirwa nemasevhisi. Zvisinei, zvitoro zvepamhepo zvinogara zvine maCTR akaderera. Kuwedzera CTR yako ichakubatsira iwe kuvandudza ROI yako nekunangisa mutengi wako akakodzera.

Kuwedzera CTR inofananidzwa nekuwedzera mari uye kuwedzera kutendeuka. PPC nzira dzinogadzira traffic iyo inotyairwa zvakanyanya kupfuura mamwe masosi e traffic. Zvisinei, iyo yekudzvanya-kuburikidza chiyero cheiyo ad inogona kukanganisa shanduko uye mari. Naizvozvo, zvakakosha kuti ugare uchitarisa CTR yako uye kugadzira tweaks sezvinodiwa.

The click-through rate yekuratidzira ads yakaderera pane iya yekutsvaga ads. Izvi zvinodaro nekuti vanhu kazhinji havadzvanye pazviratidziro ads nekuti vanotya mavhairasi kana kumwe kurwiswa. Chiratidziro chekudzvanya-kuburikidza mwero chinowanzo kutenderedza 0.35%. Unogona kuwana ruzivo urwu mune ad stats.