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Kuti uwedzere kukanganisa kweAdwords, you should choose keywords that are closely related to your products. Chekutanga, ongorora mazwi akakosha saiti yako inogara ichishandisa. Mazwi akakosha ane hukama nebhizinesi rako anoburitsa akawanda mabhatani uye anotungamira. Next, tarisa kuti Google inoenderana sei nemashoko ako makuru. Kune mhando ina dzemachisi dzakasiyana: chaiyo, chirevo, yakafara, uye kutarisisa zvakare.
Keyword research is the process of finding the most profitable keywords for your ads. Inopa nzwisiso mune izvo zvaunovavarira vateereri vari kutsvaga online uye inogona kukubatsira iwe kugadzira hurongwa hwemukati uye chirongwa chekushambadzira. Mazwi akakosha anoshandiswa nevanhu kutsvaga ruzivo, zvinhu, uye masevhisi pawebhu. Nekuisa zvirimo pamberi pevashandisi ava, iwe uchavandudza mikana yako yekuwana kutengesa.
Chinhu chakakosha chekutsvaga kwemazwi akakosha kuongorora mavhoriyamu ekutsvaga. Izvi zvinoitwa nekuisa izwi rakakosha muinjini yekutsvaga uye kutarisa mhinduro. Pamusoro pe, unofanirwa kutsvaga mazwi ekutsvaga akafanana. Nemamwe mashoko, kana vatengi vako vari kutsvaga spy gear, ungangoda kunanga izvo tsvakiridzo.
Iwe unodawo kuziva vakwikwidzi vako. Kana uri kutengesa chigadzirwa kana sevhisi online, unogona kuvatarisa nekutenga ads uye shanduko-yakagadziridzwa mapeji ekumhara. Asi kana chigadzirwa kana sevhisi yako iri yenzvimbo, iwe unofanirwa kutarisa kune mazwi makuru emunharaunda panzvimbo pepasi rose. Kuita izvi, unogona kushandisa keyword research tool kuti uone akanakisa mazwi.
Keyword research chikamu chakakosha cheSEO. Nokutsvakurudza, unogona kuwana anonyanya kukosha mazwi kune ako ads. Nekusarudza mazwi akakosha, uchachengetedza nguva nemari. Pamusoro pe, ichakubatsira iwe kugadzira zvinyorwa zvinoenderana nevateereri vako. Iwe unogona kuwana anonyanya kukosha mazwi uchishandisa zvishandiso zvakadai seGoogle keyword planner. Ichi chishandiso chinokubatsira kutarisa mafambiro munguva chaiyo uye kuona kuti vangani vanhu vanotsvaga chaiwo mazwi akakosha. Uyezve, inokupa runyoro rwemitsara ine vhoriyamu yekutsvaga yakakwirira, izvo zviri kuitika uye zviri kuwedzera mukurumbira.
Keyword research yakakosha pakubudirira kweAdwords campaign. Inokubatsira kuona iwo akanakisa mazwi anozowedzera traffic kune yako webhusaiti. Ukangoziva kuti ndeapi mazwi makuru anonyanya kunangwa, unogona kugadzira ad campaign yakavatenderedza. Iwe unogona zvakare kuita kuti ads ako awedzere kunanga nekunongedza diki musika musika.
Iwo anonyanya kushanda mazwi akakosha achave ane hukama zvakanyanya nechigadzirwa chako uye ave nemakwikwi akaderera. Nekusarudza mazwi makuru-muswe, iwe unogona kuwedzera mikana yekusvika kune chako chinangwa chevateereri uye kutengesa zvigadzirwa nepurofiti. Mukuwedzera kune keyword research, unogona kushandisa Google's keyword planner kuti uwane anonyanya kufarirwa makiyi uye mitsara yemashambadziro ako. Chishandiso chinopawo mazwi ane hukama, iyo ichakubatsira iwe kusarudza pane yebhidhi nzira.
Bidding on keywords is a powerful technique to boost the performance of your ad campaign. Zvinokutendera kuti utarise vateereri vako zvakanyanya uye uve neCPC yepamusoro. Zvekushambadza kwakabudirira, unofanira kunyatsosarudza mazwi makuru aunoda kushambadza. Iyo yakakwirira yeCPC, zviri nani mikana yako yekuve yakakwira nekutsvaga injini.
Unogona kugadzirisa bhidhi yako pachako kana kushandisa otomatiki yekubhidha chishandiso. Nepo iyo yekupedzisira inogona kutora nguva yakati rebei, inopa granular control uye inovimbisa kuti shanduko dzinoitwa nekukasira. Zvisinei, automated bidding tools are not advisable for large accounts because it is difficult to monitor the results and limits your ability to view the “big picture.” Manual bidding allows you to monitor your keywords on a per-keyword basis, pasina kukanganisa bhajeti yako yekushambadzira.
Iwe unogona zvakare kushandisa yeGoogle yemahara keyword shanduko yekutevera chishandiso kuona kushanda kwekiyi kiyi yemushandirapamwe. Ichi chishandiso chinokupa iwe mishumo yekuenzanisa mutengo pane kudzvanya kune shanduko. Ne data iyi, unogona kugadzirisa iyo yakanyanya mari yekudzvanya kuti uwedzere purofiti yako. Ichi chishandiso chinokuzivisa iwe kana iwe uri kushandisa yakawandisa pane rimwe kiyi izwi.
Iwe unogona zvakare kuseta iyo match mhando yekiyi kiyi. The default match type ndeye Broad, zvinoreva kuti ad yako ichaonekwa mune chero mibairo yekutsvaga yeiyo keyword. Izvi zvinogona kukonzera kuwanda kwezviratidziro, asi zvinogona kukonzera kudhura kwakanyanya. Iwe unogona zvakare kushandisa mamwe machisi mhando, sekuti Phrase Match, Match chaiwo, kana Negative Match.
Iwe unogona zvakare kuseta yako max CPC bhidhi paboka rekushambadzira uye keyword level. Vashambadziri vazhinji vanotanga nemutengo mukuru weCPC weUS$1. Zvisinei, iwe unogona zvakare kuseta iyo max CPC bhidhi yemazwi ega ega uchishandisa chishandiso chakaita seMaxime Clicks.
Chimwe chinhu chekufunga nezvacho kana uchibhidha pamazwi akakosha muAdwords ndiyo Quality Score. A High Quality Score zvinoreva kuti ad yako inonyanya kuenderana nemubvunzo wekutsvaga. Google ichapa chinzvimbo chepamusoro kune ads ane emhando yepamusoro Zvibodzwa.
Re-targeting with Adwords is a great way to engage existing customers and attract new ones. Zvinosanganisira kuisa Script tags pawebhusaiti yako izvo zvinozoita kuti zvive nyore kwauri kusvika kune vateereri vako kune mamwe mawebhusaiti.. Google inobvumidza iwe kugovera vateereri vako zvichienderana nezvigadzirwa kana masevhisi avakaona pasaiti yako. Nokuita kudaro, iwe unozokwanisa kuratidza zvimwe zvakanangwa ads kune avo vanhu.
Kushambadzira zvakare kushambadza kuchaonekwa pakombiyuta yemunhu mushure mekunge aona imwe peji. Semuyenzaniso, munhu anga ari kuwebhusaiti yako peji rekutanga acharatidzwa ad yakagadziridzwa yezvigadzirwa zvakafanana. Shambadziro dzinoonekwawo nevanhu varikushingairira kutsvaga bhizinesi rako muGoogle Search.
Kana iwe uri mutsva kune advertising, Adwords inzvimbo yakanaka yekutanga. Ichi chishandiso chine simba chinokuita kuti uratidze ads kune vakapfuura vatengi pavanenge vachitsvaga akasiyana mawebhusaiti, ratidza mawebhusaiti, mobile applications, uye YouTube mavhidhiyo. Izvi zvinokugonesa kuti ubatane zvakare nevatengi varipo uye kuwedzera mitengo yako yekutendeuka.
When you are using Google Adwords for your business, unofanira kuona mutengo wakakwana pakudzvanya. Mari iyi inoenderana nechigadzirwa chako, industry, uye chinangwa chemusika. Zvisinei, unofanira kuyeuka kuti avhareji mutengo per kubaya $269 yekutsvaga kushambadzira uye $0,63 yekuratidzira kushambadza. Mutengo wekudzvanya wega unokanganiswawo nead yako mhando yemhando, bid, uye makwikwi.
Google's Keyword Tool inokuratidza avhareji CPC yemazwi akakosha anowanzo shandiswa. Zviri nyore kuenzanisa maCPCs emazwi makuru kuti uone kuti ndeipi ichaunza kudzoka kwakanyanya. Google inoti iyi koramu itsva ichave yakarurama kupfuura yekare Keyword Tool, asi izvi zvinozoguma nemaitiro akasiyana zvishoma pane ese maturusi.
Mutengo pakudzvanya imwe yemhando yemitengo yekushambadzira uko mushambadzi anobhadhara muparidzi pakudzvanya kwega kwega pane ad.. Izvi zvinoita kuti zvive nyore kune vashambadziri kubatanidza mari yavo yekushambadzira kuROI. Mutengo wekudzvanya modhi ndiyo imwe yedzinonyanya kufarirwa nzira dzekushambadzira online. Inobatsira vatengesi kuona mutengo wakakwana pakudzvanya nekushandisa nzira dzakasiyana dzekubhidha. Chinangwa ndechekuwedzera huwandu hwekudzvanya kune mutengo wakaderera unobvira. Semuyenzaniso, chitoro chidiki chembatya chinogona kushandisa CPC ad paFacebook kusimudzira hembe nyowani. Kana mushandisi akapeta achipfuura ad, mutengesi haafaniri kubhadhara mushambadzi.
Pakati pezvinhu zvakawanda zvinokanganisa mutengo pakudzvanya, mutengo wechigadzirwa ndiwo wakanyanya kukosha. Iyo yakakwirira mutengo wechigadzirwa, iyo yakakwira mutengo pakudzvanya. Mune zvimwe zviitiko, CPC yepamusoro iri nani kune bhizinesi rako. Semuyenzaniso, kana uchitengesa mbatya, mutengo wekudzvanya kwehembe unogona kukwira kupfuura mutengo wehembe.
Kune maviri emutengo we-per-click modhi anoshandiswa neGoogle AdWords. Imwe inonzi fixed CPC, uye zvinoreva kushandira pamwe pakati pemushambadzi nemushambadzi. Iyi modhi inobvumira vashambadzi kuti vasete yavo yepamusoro yebhidhi pakudzvanya kwega kwega, uye inowedzera mikana yavo yekumhara pane yakanaka ad nzvimbo.
