Maka: I-ejensi ye-Google

Ukwenza imali nge-Adwords, udinga ukwazi ukuthi ungabhida kanjani, uzenza kanjani kahle izikhangiso zakho, kanye nendlela yokusebenzisa i-Retargeting kanye namathuluzi okucwaninga amagama angukhiye. Kulesi sihloko, uzofunda ukubhida, setha imodeli yokubhida, futhi udale izikhangiso ezihehayo. Kungakhathaliseki ukuthi uyaqala noma ungumsebenzisi othuthukile, lolu lwazi lubalulekile. Ukusebenzisa isixhumi esibonakalayo se-AdWords kulula futhi kuqondile.

Izindleko ngokuchofoza ngakunye

Ngenkathi izindleko ngokuchofoza ngakunye kwe-Adwords ziyahlukahluka ngomkhakha, ngokuvamile ingaphansi $1 ngegama elingukhiye. Kwezinye izimboni, i-CPC ingaba phezulu, njengoba izindleko ezimaphakathi ngokuchofoza ngakunye ziphakathi $2 futhi $4. Kodwa uma ubheka ukusebenzisa imali ekukhangiseni, kufanele ucabangele i-ROI futhi. Ngaphezu kwalokho, izindleko ngokuchofoza ngakunye kwegama elingukhiye embonini efana nezinsizakalo zomthetho zingaba ngaphezu kwalokho $50, kuyilapho i-CPC embonini yezokuvakasha neyokungenisa izihambi iyodwa $0.30.

Isikolo sekhwalithi esinye isici esinquma izindleko ngokuchofoza ngakunye. Le metric iboshelwe kumagama angukhiye nemibhalo yesikhangiso. Umphumela Wekhwalithi ephezulu ukhombisa ukuhambisana ngakho-ke i-CPC ephansi. Ngokunjalo, i-CTR ephezulu ibonisa ukuthi okuqukethwe kuwebhusayithi yakho kubalulekile. Iphinde ibonise ukuthi izikhangiso zakho zibaluleke kangakanani. Njengoba ubona, I-CPC ingakhula njengoba umncintiswano wegama elingukhiye ukhula. Ngakho, qiniseka ukuthi ulungiselela izikhangiso zakho ukuze uthole okuningi kuzo.

Ungakwazi ukubala i-ROI ye-AdWords ngokubheka amabhentshimakhi embonini. Amabhentshimakhi e-AdWords akusiza ukuthi uzibekele imigomo yokumaketha futhi uhlele ibhajethi yakho. Ngokwesibonelo, embonini yezindlu ezithengiswayo, isilinganiso semboni ye-CPC (Chofoza Ngesilinganiso) kuyinto 1.91% okwenethiwekhi yokusesha, ngenkathi i 0.24% okwenethiwekhi yesibonisi. Kungakhathaliseki imboni yakho, amabhentshimakhi awusizo uma ubeka ibhajethi yakho nemigomo.

I-CPC ephakeme akusona isikhangiso esingcono noma esishibhile. Ungakhetha phakathi kokubhida okuzenzakalelayo nokubhida okwenziwa mathupha. Ukubhida okuzenzakalelayo kulula ukukusetha, ikakhulukazi uma umusha ku-AdWords. Ukubhida ngokwenza kukuvumela ukuthi ulawule inani elinikezwa ngokuchofoza ngakunye. Futhi ifaneleka kakhulu kumabhizinisi amasha ku-AdWords futhi angenalo ulwazi oluningi.

I-Geotargeting ingenye indlela enhle yokunciphisa izindleko ngokuchofoza ngakunye futhi wandise ukusebenzisa kwakho izikhangiso. Ngokukhomba izikhangiso zakho ngokusekelwe lapho isivakashi sihlala khona, leli qhinga likuvumela ukuthi uqondise izethameli ezifanele kakhulu. Kuya ngohlobo lwebhizinisi, i-geotargeting ingathuthukisa i-CTR, ngcono Ikhwalithi Yesikolo, futhi wehlise Izindleko zakho ngokuchofoza ngakunye. Kubalulekile ukukhumbula ukuthi isikhangiso sakho siqondiswe kakhulu, kuzoba ngcono isu lakho lokukhangisa.

Imodeli yokubhida

Cishe uzwile ngamamodeli ahlukene wokubhida ku-Adwords. Kodwa wazi kanjani ukuthi iyiphi ehamba phambili yomkhankaso wakho? Okokuqala, kufanele ucabangele umgomo wakho womkhankaso. Ingabe uzama ukuthuthukisa ukuguqulwa? Uma kunjalo, bese ungasebenzisa i-CPC (izindleko ngokuchofoza ngakunye) ukubhida. Noma, ufuna ukusunduza okuvelayo noma ukuguqulwa okuncane? Ungasebenzisa ngisho nokulandelela ukuguqulwa okuguquguqukayo.

Ukubhida mathupha kunikeza ukulawula okwengeziwe ekuqondisweni kwezikhangiso. Ngaphezu kwalokho, ungasetha i-CPC enkulu yegama elingukhiye futhi unikeze isabelomali esithile. Ukubhida mathupha kudla isikhathi, kodwa iqinisekisa ukuqaliswa ngokushesha kwanoma yiziphi izinguquko. Nokho, ukubhida okuzenzakalelayo kulungele ama-akhawunti amakhulu. Kungaba nzima ukuqapha futhi kuvimbele ikhono lakho lokubuka isithombe esikhulu. Ukubhida mathupha kukunikeza ukulawula okuyimbudumbudu futhi kungaba inketho enhle uma uzama ukuthuthukisa ukusebenza kwegama elingukhiye elithile.

Kunamamodeli amabili amakhulu wokubhida ku-Adwords: Izindleko ngokuchofoza ngakunye (CPC) kanye ne-cost-per-mille (CPM). Eyangaphambili ivame kakhulu futhi ingcono kakhulu kubakhangisi abaqondise izethameli ezithile, kuyilapho lokhu kwakamuva kungcono kakhulu kubakhangisi abafuna ukukhiqiza umthamo omkhulu wethrafikhi. Nokho, zombili izinhlobo zemikhankaso zingazuza kumodeli yokubhida ye-cost-per-mille. Inikeza ukuqonda kokuthi zingaki okuvelayo isikhangiso esithile esingase sikuthole. Lokhu kuyasiza kakhulu emikhankasweni yokuthengisa yesikhathi eside.

Ungakwazi ukuqapha ukusebenza kwegama lakho elingukhiye ngokusebenzisa ithuluzi lamahhala le-Google lokulandela ukuguqulwa. Ithuluzi le-Google lokulandelela ukuguqulwa lizokubonisa kahle ukuthi mangaki amakhasimende achofoza ezikhangisweni zakho. Ungakwazi futhi ukulandelela izindleko ngokuchofoza ngakunye ukuze uthole ukuthi yimaphi amagama angukhiye akubiza imali eyengeziwe. Lolu lwazi lungakusiza wenze isinqumo esihle. Ngala mathuluzi onawo, uzokwazi ukukhulisa ukuguqulwa kwakho ngenkathi wehlisa izindleko zakho konke ukuchofoza.

Ukubhida kwe-CPA okuqondisiwe kugxile ekuguquleni ukushayela. Ngalolu hlobo lokubhida, amabhidi omkhankaso wakho asethwa ngokusekelwe kuzindleko zokuthola ngakunye (CPA). Ngamanye amazwi, ukhokhela umbono ngamunye ngamunye otholwa ikhasimende elingase libe khona. Ngenkathi ukubhida kwe-CPA kuyimodeli eyinkimbinkimbi, ukwazi i-CPA yakho kuzokuvumela ukuthi usethe amabhidi asebenza kahle kakhulu omkhankaso wakho. Ngakho, Ulindeni? Qalisa namuhla futhi wandise ukuguqulwa kwakho nge-Adwords!

Ithagetha kabusha

Uma uqhuba ibhizinisi, ukuhlela kabusha nge-Adwords kuyindlela enhle yokugcina uthintana namakhasimende akho futhi ufinyelele amasha. Nge-Google Adwords, ungabeka amathegi eSikripthi kusayithi lakho ukuze abantu abake bavakashela isayithi lakho bazobona lezo zikhangiso futhi. Ingasetshenziswa kuzo zonke iziteshi zokuxhumana, kanjalo. Empeleni, izibalo zibonisa lokho 6 koku 10 abalahla izinqola bazobuya bazoqedela ukuthenga kwabo ngaphakathi 24 amahora.

Ukuqondisa kabusha kusebenza kahle kakhulu uma uqondise izethameli ezifanele. Ngokwesibonelo, uma umkhankaso wakho wokumaketha kabusha uqondiswe kubantu asebevele bathenge okuthile kuwebhusayithi yakho, kufanele ukhethe isithombe esinokubukeka nomuzwa ofana nesayithi. Abathengi abavakashele ikhasi lezingubo zomshado kungenzeka ukuthi bathenge ingubo kunalabo abaphequlule isayithi kuphela. Lokhu kungakusiza wenze izikhangiso zakho zihambisane nemikhiqizo oyithengisayo.

Enye indlela esebenzayo yokusebenzisa ukuphinda uthage ezinkundleni zokuxhumana ukusebenzisa i-Facebook. Lokhu akuyona nje indlela enhle yokwenza umkhondo, futhi kuyindlela enhle yokwakha abalandeli be-Twitter. I-Twitter inokungaphezu kwalokho 75% abasebenzisi beselula, ngakho qiniseka ukuthi izikhangiso zakho zisebenziseka kalula. Ukuqondisa kabusha nge-Adwords kuyindlela enhle yokuqinisekisa ukuthi udonsa ukunaka kwezithameli zakho futhi uziguqule zibe amakhasimende.

Ukuqondisa kabusha nge-Adwords kungakusiza futhi ukuthi uqondise izivakashi ezithile. Ngokwesibonelo, uma isivakashi sivakashele iwebhusayithi yakho bese sithenga umkhiqizo, ungakha izethameli ezifana nalowo muntu. I-AdWords izobe isibonisa lezo zikhangiso kulowo muntu kuyo yonke Inethiwekhi Yokubonisa ye-Google. Ukuze uthole imiphumela engcono kakhulu, hlukanisa izivakashi zewebhusayithi yakho kuqala ngokuqhathanisa izibalo zabo. Uma usukwenzile lokho, uzokwazi ukukhomba imizamo yakho yokumaketha kabusha ezinhlotsheni ezithile zezivakashi.

Ucwaningo lwamagama angukhiye

Ukuze wenze okuningi ngomkhankaso wakho wesikhangiso, kufanele wazi ukuthi ungakha kanjani okuqukethwe okufanele. Ukumaketha okuqukethwe kuyisihloko esikhulu kulezi zinsuku. Ukudala okuqukethwe okuzoheha amakhasimende, kufanele ucwaninge imigomo ehlobene ne-niche yakho futhi uyixhume ku-Google. Landelela ukuthi zingaki ukusesha okwenziwayo ngale migomo ngenyanga, nokuthi abantu bachofoza kangaki ezikhangisweni zale migomo. Bese, dala okuqukethwe okuzungeze lolo sesho oludumile. Ngale ndlela, ngeke nje udale okuqukethwe okuyikhwalithi kumakhasimende akho, kodwa futhi uzoba nethuba elingcono lokukleliswa phezulu.

Indlela ephumelela kakhulu yokuqala ucwaningo lwakho lwegama elingukhiye ukudala i-buer persona, noma ikhasimende elikahle. Dala umuntu othengayo ngokukhomba izici, amathonya, kanye nemikhuba yokuthenga yekhasimende lakho elikahle. Ngokusekelwe kulolu lwazi, unganciphisa uhlu lwamagama angukhiye angenzeka. Uma usunomuntu othengayo, ungasebenzisa ithuluzi lokucwaninga igama elingukhiye ukuze uthole amagama angukhiye afaneleka kakhulu. Bese, uzokwazi ukuthi yimaphi anamathuba aphezulu okukleliswa.

Njengoba kushiwo ngenhla, okugxilwe kukho kocwaningo lwegama elingukhiye le-AdWords kusenhloso. I-Google iqondise kubasebenzisi abasesha ngentshiseko isixazululo. Labo abafuna inkampani yokufaka uphawu e-London ngeke basibone isikhangiso sakho, kuyilapho labo abaphequlula kumagazini wemfashini bangase baphequlule ukuze bathole imfundo. Ngokusebenzisa amagama angukhiye wokufanisa amagama, uzothola amakhasimende aqondisiwe empeleni afuna lokho okunikezayo. Laba seshi kungenzeka ukuthi bachofoze esikhangisweni sakho uma bengakwazi ukuhlobana naso.

Ungasebenzisa isihleli segama elingukhiye ukuze ubone ukuthi yimiphi imishwana enevolumu yokusesha kakhulu, nokuthi igama elithile liye lacingwa kangaki ngenyanga ngayinye. Ngaphezu komthamo wokusesha wanyanga zonke, ungabheka nokuthrendayo ngesikhathi sangempela, okuhlanganisa idatha ye-Google Trends kanye nezibalo zendawo yangakini. Ngalokhu, unganquma ukuthi ingabe umushwana unevolumu yokusesha ephezulu nokuthi uyathrenda noma uyakhuphuka. Uma ucwaningo lwakho lwegama elingukhiye seluqediwe, uzoba nohlu lwamagama angukhiye afanelekile ongawaqondisa ezikhangisweni zakho.

Uma ungumnikazi webhizinisi, mhlawumbe usebenzise inkundla ye-Adwords ye-Google ukukhangisa ibhizinisi lakho. Kunezindlela ezimbalwa zokuhlela i-akhawunti yakho ukuze uqinisekise ukuthi uthola imali eningi yemali yakho. Kulesi sihloko, sizofaka izisekelo zokubhida kumagama angukhiye anophawu lokuhweba, uqondise izethameli zakho usebenzisa ukufanisa imisho, kanye nokuguqulwa kokulandela umkhondo. Lesi sihloko senzelwe ukukunikeza ulwazi oludingekayo ukuze ukhulise ukusebenza kahle kwemizamo yakho yokukhangisa kuplathifomu ye-Google.

Khangisa kunkundla ye-Adwords yakwa-Google

Kunezizathu eziningi zokuthi kungani kubalulekile ukukhangisa ku-platform ye-Google Adwords. Okokuqala, uzokhokhiswa kuphela uma othile echofoza esikhangisweni sakho. Okwesibili, le ndlela yokukhangisa ikuvumela ukuthi ulandelele imiphumela yemikhankaso yakho yezikhangiso. Ngaleyondlela, ungenza izinqumo ezinolwazi mayelana nenani lemali oyisebenzisayo ekukhangiseni. Kodwa i-Google Adwords akuyona ukuphela kwendlela yokukhangisa ku-Google. Ukuze uqinisekise ukuthi iyasebenza ebhizinisini lakho, uzodinga ukuqonda ukuthi le nkundla yokukhangisa isebenza kanjani.

I-AdWords isebenza ne-Google Display Network, esebenzisa inethiwekhi ye-Google yamawebhusayithi ezinkampani zangaphandle. Isikhangiso sakho singavela phezulu ekhasini lakho lewebhu, kubha eseceleni, ngaphambi kwamavidiyo e-YouTube, noma yikuphi kwenye indawo. Inkundla futhi inamandla okubeka izikhangiso kuzinhlelo zokusebenza zeselula ne-Gmail. Kuzodingeka ubhalise izimpawu zakho zokuthengisa ngaphambi kokuthi uqale ukukhangisa nge-Google. Lokhu kusho ukuthi uzokhokha kancane ngokuchofoza ngakunye futhi uthole ukubekwa kwezikhangiso okungcono.

Ukukhangisa kuplathifomu ye-Google Adwords kulula ukuyisebenzisa. Ziningi izindlela zokwandisa ibhajethi yakho, okuhlanganisa nokukhulisa indlela osebenzisa ngayo imali uma imiphumela ibonakala. Ukwandisa impumelelo yakho, cabanga ukuqasha umxhumanisi Oqinisekisiwe we-Google noma i-ejensi ukuze ikusize. Asikho isizathu sokuthi kungani ungazami, njengoba kuyindlela engabizi kakhulu yokuletha izikhangiso eziqondiswe kakhulu. Futhi khumbula, uma uthola imiphumela, ungakwazi ukwandisa isabelomali sakho esikhathini esizayo.

Ukukhangisa kuplathifomu ye-Google Adwords kuyindlela enamandla kakhulu yokufinyelela abangaba amakhasimende emhlabeni wonke. Isistimu yayo empeleni iyindali, futhi ubhida ngamagama angukhiye athile nemishwana. Uma usukhethile amagama akho angukhiye futhi unesikolo sekhwalithi, isikhangiso sakho sizovezwa phambi kwemiphumela yosesho. Futhi ingxenye engcono kakhulu, akubizi kakhulu, futhi ungaqala umkhankaso ngokushesha njenganamuhla!

Faka isicelo kumagama angukhiye anophawu lokuhweba

Kuze kube muva nje, awukwazanga ukubhida ngamagama angukhiye anophawu lombangi ku-Google Adwords. Lokho kwashintsha 2004, ngenkathi i-Google yethula ukubhida kwegama elingukhiye lesiqhudelana naye. Isinqumo esivuna i-Google, enenqubomgomo evumela izimbangi ukuthi zisebenzise izimpawu zabo zokuthengisa kukhophi yesikhangiso, kukhuthaze izimbangi zamabhizinisi eziningi ukuthi zisebenzise amagama azo emikhiqizo ezikhangisweni. Manje, nokho, le nqubomgomo iyahlehliswa.

Ngaphambi kokuthi ubhide ngegama elingukhiye elingukhiye, qiniseka ukuthi unemvume yokuyisebenzisa. I-Google ineziqondiso ezilula zokukhangisa zokusesha ezisebenza kuzimpawu zokuhweba. Lapho ubhida kumkhiqizo wesimbangi, gwema ukufaka igama lesimbangi kukhophi yesikhangiso. Ukwenza kanjalo kuzoholela kumaphuzu ekhwalithi ephansi. Kungakhathaliseki ukuthi yisiphi isizathu, kuwumkhuba omuhle ukuba nesikhundla esiphezulu emiphumeleni yosesho.

Isizathu esikhulu sokungabhidi ngegama elingukhiye eliphawuliwe ukuthi kungase kube nzima ukuhlukanisa phakathi kwemiphumela yosesho lwendalo kanye nezikhangiso ezikhokhelwayo.. Nokho, uma uphawu lwakho lokuhweba lubhalisiwe ne-Google, ingasetshenziswa ezingosini zolwazi. Amakhasi okubuyekeza ayisibonelo salokhu. Amabhrendi amakhulu nawo asebenzisa izimpawu zawo zokuthengisa kumakhophi azo ezikhangiso, futhi basemalungelweni abo ukwenza kanjalo. Lezi zinkampani zizimisele ngokuhlala ziphezulu emiphumeleni yosesho yemikhiqizo namasevisi azo anophawu lokuhweba.

Izimpawu zokuhweba zibalulekile. Ungase uthande ukucabanga ukuwasebenzisa embhalweni wakho wesikhangiso ukuze uphromothe umkhiqizo wakho. Nakuba kungase kube nzima ukuzisebenzisa ezikhangisweni, zisengenzeka kwezinye izimo. Imigomo evikelwe yizimpawu zokuhweba kufanele isetshenziselwe izinjongo zokwazisa, njengebhulogi. Kufanele futhi ube nekhasi lokubikezela eliqukethe imigomo enophawu lokuhweba futhi kufanele ukucacise ukuthi iyini inhloso yakho yokuthengisa. Uma uthengisa izingxenye, kufanele ukusho lokhu ngokucacile futhi ubonise intengo noma isixhumanisi sokuthenga into.

Uma izimbangi zakho zisebenzisa igama lophawu lokuhweba, kufanele ubhide kuleyo migomo ku-Adwords. Kungenjalo, ungase ubhekane nekhwalithi ephansi nezindleko zokuchofoza ngakunye. Ngaphezu kwalokho, oqhudelana nabo bangase bangalazi igama lomkhiqizo wakho futhi ngeke babe nomkhondo wokuthi uyababiza. Okwamanje, umncintiswano ungase ubhide ngemibandela efanayo. Ungazama ukukwenza umgomo ukusebenzisa igama lakho lomkhiqizo njengegama elingukhiye eliphawulwe ngokuhweba.

Izithameli eziqondiwe ngokufanisa ibinzana

Ngenkathi ungase ucabange ukufana okubanzi kuwukuphela kwendlela yokukhomba amakhasimende akho, ukufanisa ibinzana kukunikeza ukulawula okwengeziwe. Ngokufanisa ibinzana, izikhangiso zakho kuphela ezizovela uma othile ethayipha umushwana, kufaka phakathi noma yikuphi ukuhluka okusondelene namanye amagama ngaphambi noma ngemuva kwegama lakho elingukhiye. Ngokwesibonelo, ungaqondisa izinsizakalo zokugunda utshani ngendawo futhi ubone uhlu lwezinsizakalo zasendaweni kanye nezilinganiso zazo zesizini. Ukusebenzisa imisho yokufanisa, nokho, kubiza kakhulu kunokulinganisa okubanzi, ngakho-ke kufanelekile ukucabangela ezinye izinketho.

Ukusebenzisa ukufanisa amagama kungakhuphula i-CTR nokuguqulwa, futhi kunganciphisa ukusetshenziswa kwezikhangiso okumoshiwe. Ububi bokufanisa ibinzana ukuthi kukhawulela imali oyisebenzisayo ukusesha okuqukethe igama lakho elingukhiye, okungakhawulela ukufinyelela kwakho. Uma uhlola imibono emisha, nokho, ukufana okubanzi kungase kube inketho engcono kakhulu. Lesi silungiselelo sikuvumela ukuthi uhlole izikhangiso ezintsha futhi ubone ukuthi yini esebenzayo. Uma kuziwa ekusebenzeni kwesikhangiso, uzofuna ukwenza isiqiniseko sokuthi uqondise izethameli ezifanele ngamagama angukhiye alungile.

Uma ukhangisa umkhiqizo noma isevisi edumile ngokujwayelekile, ukufanisa amagama angukhiye kuyindlela enhle kakhulu yokukhomba leli qembu. Ukufanisa imisho kusebenza ngokuqinisekisa ukuthi izikhangiso zakho ziboniswa kuphela kubantu abaseshe igama elingukhiye eliqondile noma ibinzana. Okubalulekile wukuqinisekisa ukuthi umusho owusebenzisayo ulandelana ngendlela efanele ukuze uvele emiphumeleni yosesho ephezulu. Ngale ndlela, uzogwema ukuchitha ibhajethi yakho yesikhangiso kuthrafikhi engabalulekile.

Ukufanisa imisho kungakusiza ukuthi uhlaziye usesho lwamakhasimende ukuze uthole ukuthi hlobo luni lwamagama angukhiye abawafunayo. Kuyasiza ikakhulukazi uma ufuna amakhasimende athile. Ukusebenzisa amagama afanayo ku-Adwords kuzonciphisa izethameli oziqondise futhi kuthuthukise ukusebenza komkhankaso wakho wesikhangiso. Futhi, uma uyisebenzisa ngendlela efanele, uzobona imbuyiselo ephezulu ekuchithweni kwezikhangiso. Uma usuphumelele kulezi zindlela, uzokwazi ukufeza izinhloso zakho ngokushesha nangokunemba okukhulu kunangaphambili.

Enye indlela yokukhomba abantu ukudala izinhlu ezihambisanayo. Lolu hlu lungabandakanya noma yiziphi izivakashi zewebhusayithi noma abantu abenze izenzo ezithile kuwebhusayithi yakho. Ngezinhlu zokuhambisana, ungaqondisa abasebenzisi abathile ngokusekelwe kulokho abakuthandayo. Futhi, uma unomkhiqizo abantu abasanda kuwuthenga, ungasebenzisa lokho ukuze uqondise kubo ngezikhangiso. Ngokuzayo uma udala izethameli ezintsha, qiniseka ukuthi usebenzisa uhlu lwangokwezifiso lokuhambisana.

Landelela ukuguqulwa ngokufanisa ibinzana

Uma ubheke ukuthuthukisa umkhankaso wakho wokumaketha wenjini yokusesha, ungase ucabange ukusebenzisa isilungisi sokufanisa ibinzana esikhundleni sokufanisa okubanzi. Lezi zilungisi zisetshenziswe ekusesheni okukhokhelwayo kusukela ekuqaleni kwesiteshi, futhi zikuvumela ukuthi ucace kakhudlwana lapho ubonisa izikhangiso zakho. Nakuba lokhu kungase kuzwakale kuwumbono omuhle, abakhangisi abaningi bakhathazeka ngokumosha imali yabo yezikhangiso uma bengalungisi igama labo elingukhiye lokufanisa elibanzi. Ngaphezu kwalokho, igama elingukhiye lokufanisa lingacupha isikhangiso sakho ekusesheni okungalawulwa, yehlisa ukuhambisana kwesikhangiso sakho.

Enye indlela yokuthuthukisa imishwana yamagama angukhiye ukungeza “+” emagameni ngamanye. Lokhu kuzotshela i-Google ukuthi igama ofuna ukulikhomba kumele lisetshenziswe ekusesheni. Ngokwesibonelo, uma umuntu esesha “isibani setafula esolintshi,” isikhangiso sakho sizovela kuphela uma umuntu efake umusho oqondile. Le ndlela ilungele abantu abafunayo “isibani setafula esolintshi,” ngoba izoboniswa kuphela kubantu ababhala umusho oqondile, kunokuba ngokuvamile.

Ukwandisa i-CTR namazinga okuguqulwa, kubalulekile ukufaka izinombolo esihlokweni sezikhangiso zakho. Ucwaningo lubonisa ukuthi ukufaka izinombolo esihlokweni sezikhangiso zakho kukhulisa i-CTR nge 217%. Kodwa lokho akusho ukuthi kufanele uvuselele isondo. Iqhinga ukwenza isiphakamiso senani eliphoqelelayo kanye nehhuku ngaphandle kokuvuselela isondo. Nakuba izikhangiso ezihlakaniphile zingandisa i-CTR, zingabiza. Ngakho, ake sibheke amasu alula kodwa asebenzayo.

Ucwaningo lwamagama angukhiye

Ukuze wenze okuningi ngomkhankaso wakho we-AdWords, kufanele wenze ucwaningo lwamagama angukhiye. Amagama angukhiye angakhethwa ngokusekelwe ekudumeni kwawo, izindleko ngokuchofoza ngakunye, kanye nevolumu yokusesha. I-Google Keyword Planner iyithuluzi lamahhala ongalisebenzisa ngale njongo. Ngokusebenzisa leli thuluzi, ungakwazi ukunquma isilinganiso senani lokusesha igama elingukhiye elitholwa inyanga ngayinye kanye nezindleko ngokuchofoza ngakunye kwegama elingukhiye ngalinye. I-Google Keyword Planner iphinde iphakamise amagama angukhiye ahlobene ongawasebenzisa ukuze wakhe imikhankaso eqondiswe kakhulu.

Uma usunohlu lwamagama angukhiye, sekuyisikhathi sokuzibeka eqhulwini. Gxila emagameni ambalwa adume kakhulu. Khumbula ukuthi amagama angukhiye ambalwa azoholela kumkhankaso oqondiswe kakhulu kanye nenzuzo enkulu. Nokho, uma ungenaso isikhathi sokwenza ucwaningo lwegama elingukhiye kuwo wonke amagama angukhiye, ungasebenzisa ithuluzi lamahhala njenge-SEMrush ukuthola ukuthi yimaphi amagama angukhiye izethameli zakho ezihlosiwe ezibhala kuwo. Kungenzeka futhi ukusebenzisa ithuluzi lokucwaninga lamagama angukhiye njenge-SEMrush ukuze uthole ukuthi mingaki imiphumela evela ku-SERP.

Elinye ithuluzi elimahhala futhi elingasetshenziswa ukwenza ucwaningo lwamagama angukhiye ama-Ahrefs. Yindawo enhle yokuqala, njengoba ikuvumela ukuthi ubuke izimbangi zakho’ ithrafikhi yewebhusayithi, ukuncintisana, kanye nevolumu yegama elingukhiye. Ungabona futhi ukuthi yiluphi uhlobo lwamawebhusayithi asezingeni kulawo magama angukhiye futhi uhlaziye amasu awo. Lokhu kubalulekile, njengoba lawa magama angukhiye eyilokho ofuna ukukukala ku-Google. Nokho, akulula ngaso sonke isikhathi ukwabelana nabanye abathintekayo ngalokhu okutholakele.

Ukusebenzisa i-Keyword Planner ye-Google kukuvumela ukuthi ubone imiqulu yosesho ngenyanga, okungakusiza ukuthi uqondise izikhangiso zakho ngemibandela ecaciswe kakhulu. Isihleli samagama angukhiye siphinde sivumele ukuthi ubone amagama angukhiye afanayo. Leli thuluzi liphinde likubonise inani labantu abasesha igama elingukhiye ngokususelwe kuzingqinamba zakho. Ungasebenzisa futhi i-Keyword Planner ye-Google ukuze ubone ukuthi yimaphi amagama angukhiye ancintisana namagama angukhiye afana nelakho. Lawa mathuluzi azokunikeza umbono wamagama angukhiye adume kakhulu futhi akusize uthole angcono kakhulu emikhankasweni yakho yezikhangiso.

Imodeli yokubhida

Izindleko ngokuchofoza ngakunye (CPC) isu lingakhiqiza okuvelayo okunezindleko eziphansi kakhulu kune-CPM, ikakhulukazi izikhangiso ezingaphansi komkhawulo. Nokho, I-CPM isebenza kangcono uma ukuqwashisa ngomkhiqizo kuwumgomo wakho oyinhloko. Ukubhida kwe-CPC okwenziwa ngesandla kugxile ekusetheni amabhidi wamagama angukhiye athile. Kulo modeli, ungasebenzisa amabhidi aphezulu kuphela kulawa magama angukhiye ukuze ukhulise ukubonakala. Nokho, le ndlela ingadla isikhathi.

I-Adwords ikuvumela ukuthi uguqule amabhidi akho ngomkhankaso nezinga leqembu lezikhangiso. Lokhu kulungiswa kwebhidi kubizwa ngokuthi izilungisi zamabhidi. Izilungisi zebhidi ziyatholakala ku-Platform, InteractionType, kanye Nokuqukethwe Okuthandwayo. Lokhu kugcinwa ezingeni leqembu lesikhangiso nge-AdGroupCriterionService. Ngokunjalo, ukulungiswa kwebhidi yezinga lomkhankaso kungenziwa nge-CampaignBidModifierService. I-Google iphinde inikeze i-API yalezi zinguquko.

Ukubekwa kwesikhangiso okuzenzakalelayo kubizwa ngokuthi Broad Match. Lolu hlobo lubonisa isikhangiso sakho ekhasini lenjini yokusesha nganoma yiliphi igama elingukhiye, okuhlanganisa amagama afanayo nosesho oluhlobene. Ngenkathi le ndlela iholela enanini elikhulu lokuvelayo, futhi inezindleko eziphakeme. Ezinye izinhlobo zomdlalo zihlanganisa Exact Match, Ukufanisa Imisho, kanye Negative Match. Ngenjwayelo, kucace kakhulu ukufana kwakho, izindleko zakho zizoba ziphansi.

Imodeli yokubhida ye-Adwords isebenzisa amasu ahlukahlukene ukukusiza ukuthi ulungiselele imikhankaso yakho yezikhangiso. Ngokwesibonelo, ungasetha ibhidi ephezulu yegama elingukhiye elithile, bese ulungisa ibhidi yakho ngokusekelwe ekutheni zingaki izinguquko ozitholile. Uma wenze ukuthengisa, I-AdWords izokhuphula ibhidi yakho ngokusekelwe kulokho. Kubasebenzisi abathuthuke kakhulu, ungasebenzisa futhi ukulandelela ukuguqulwa okuguquguqukayo.

Ibhidi ye-CPA eqondiwe wuhlobo lwesu lesikhangiso eligxile ekuguquleni ukushayela. Isetha amabhidi omkhankaso osuselwe ku-CPA (Izindleko Ngokutholwa ngakunye), okuyizindleko zokuthola ikhasimende elilodwa. Le modeli ingaba yinkimbinkimbi uma ungazazi izindleko zakho zokuthola (CPA) noma zingaki izinguquko eziqhutshwa yizikhangiso zakho. Nokho, ukwazi okwengeziwe nge-CPA, kulapho uzokwazi ukusetha amabhidi akho ngokufanele.

Ukubhida mathupha nakho kuyinketho yokwandisa ukuchofoza, okuvelayo, kanye nokubukwa kwevidiyo. Ukukhetha leli su kuzokuvumela ukuthi ulawule ibhajethi yakho ngenkathi uthuthukisa i-ROI yemikhankaso yakho. Nokho, kufanele uqaphele ukuthi ukubhida mathupha akunconyiwe kuwo wonke umkhankaso. Inketho efaneleke kakhulu kungaba ukusebenzisa isu lokuguqula kakhulu, okuyi-hand-off futhi edinga umzamo omncane. Ungakwazi futhi ukwandisa ibhajethi yakho yansuku zonke uma uthola ukuthi imali oyisebenzisayo ingaphansi kunesabelomali sakho sansuku zonke.

Izikolo zekhwalithi

Ukuze uthuthukise Izikolo zakho Zekhwalithi ku-Adwords, udinga ukunaka izici ezithile ezibalulekile. Lezi zici zithinta Ikhwalithi yakho ngayinye futhi ngokuhlangene, futhi ingadinga ukulungiswa kuwebhusayithi yakho. Okubhalwe ngezansi ezinye izinto okufanele uzicabangele ukuze uthuthukise Isikolo sakho Sekhwalithi:

Umphumela Wekhwalithi yakho uhlobene ngokuqondile nendlela isikhangiso sakho esisebenza kahle ngayo. Umphumela Wekhwalithi ephezulu uhumusheka kulwazi olunzulu ngomsebenzisi oluqinile. Ukwandisa isikolo sakho sekhwalithi nakho kuwumbono omuhle njengoba kuzokusiza ukuthi ukhuphule izinga lesikhangiso sakho futhi wehlise izindleko zakho ngokuchofoza ngakunye.. Ukuthi uhlose ukubonakala okuphezulu ku-Google noma i-CPC ephansi, Ikhwalithi Yekhwalithi izothinta ukusebenza kwesikhangiso sakho ngokuhamba kwesikhathi. Ngaphezu kwalokhu, Ikhwalithi ephezulu izothuthukisa ukubekwa kwesikhangiso sakho emiphumeleni yosesho futhi yehlise izindleko zakho ngokuchofoza ngakunye.

Ungathuthukisa Umphumela Wekhwalithi yakho ngokuthuthukisa ukuhambisana kwegama elingukhiye lesikhangiso sakho. Ukufanisa igama elingukhiye kubhekisela ekutheni isikhangiso sakho sifana eduze kangakanani nombuzo wosesho lomsebenzisi. Ukuhambisana kwegama elingukhiye lesikhangiso sakho kukalwa kusetshenziswa Umphumela Wekhwalithi, futhi izonquma ukuthi izikhangiso zakho zikhonjiswa kanjani. Isikhangiso sakho kufanele sitshele abangaba amakhasimende ukuthi yini abangayilindela ebhizinisini lakho, nikeza isicelo esiphoqayo esenzweni, futhi ikhange kubasebenzisi kuwo wonke amadivayisi.

Izinto ezintathu ezinomthelela ku-Quality Score ye-akhawunti yakho yizo: izinga lokuchofoza elilindelekile (I-CTR), isipiliyoni sekhasi lokufika (LE), kanye nokuhambisana kwesikhangiso kunhloso yeseshi. Uma uqhathanisa amaphuzu angukhiye avela ngaphansi kwamaqembu ezikhangiso ahlukene, uzobona ukuthi Izilinganiso Zekhwalithi zalawo magama angukhiye zizohluka kumagama angukhiye afanayo kwamanye amaqembu ezikhangiso. Izizathu zalokhu zihlanganisa ukwakhiwa kwezikhangiso okuhlukile, amakhasi okufika, ukuqondisa kwezibalo zabantu, futhi nokuningi. Uma isikhangiso sakho sithola isikolo sekhwalithi ephansi, uzoba nokuqonda kangcono ukuthi isikolo sekhwalithi sibalwa kanjani. Imiphumela yalokhu kuhlaziya ishicilelwa kuwebhusayithi ye-Google futhi ibuyekezwa njalo ezinsukwini ezimbalwa.

Endalini ye-Adwords, I-Quality Score yakho ithonya izinga lesikhangiso sakho kanye nezindleko ngokuchofoza ngakunye. Uzothola ukuthi i-CPC ephansi isho imali encane esetshenzisiwe ngokuchofoza ngakunye. Izilinganiso Zekhwalithi nazo kufanele zicatshangelwe ngebhidi yakho. Ukuphakama kwakho kwekhwalithi Score, maningi amathuba okuthi uzovezwa esikhangisweni sakho. Endalini yesikhangiso, i-CPC ephakeme izongenisa imali eyengeziwe yenjini yokusesha.

Izindleko

Omunye wemibuzo ebaluleke kakhulu okufanele uzibuze yona “yini izindleko ze-Adwords?” Iningi labanikazi bamabhizinisi abazi ngezindleko ezihambisana nokukhangisa ku-inthanethi. Izindleko ngokuchofoza ngakunye noma i-CPC yizindleko ezilawulwa yi-Google Adwords kusetshenziswa imethrikhi ebizwa ngokuthi i-CPC ephezulu. Le metric ivumela abakhangisi ukuthi balawule amabhidi abo ngokuya ngenani lemali abangakwazi ukulisebenzisa ngokuchofoza ngakunye. Izindleko zokuchofoza ngakunye zincike kusayizi webhizinisi lakho kanye nomkhakha okuwo.

Ukuze uqonde izindleko zesofthiwe ye-PPC, uzofuna ukucabangela ukuthi uzokwaba kanjani isabelomali sakho. Ungakwazi ukwaba isabelomali sakho ekukhangisweni kweselula nedeskithophu, futhi ungaphinda uqondise kumadivayisi eselula athile ukuze ukhuphule ukuguqulwa. Izindleko zesofthiwe ye-PPC ngokuvamile zisekelwe kumodeli yokubhalisa, ngakho qiniseka ukuthi uhlanganisa izindleko zokubhalisa. I-WordStream inikeza izinhlelo ezikhokhelwa ngaphambili nezinkontileka zezinyanga eziyisithupha. Uzothola kulula ukwenza isabelomali sesofthiwe ye-PPC ngale ndlela, inqobo nje uma uqonda imigomo nemibandela.

Indlela ejwayeleke kakhulu yokunquma izindleko ze-Adwords yizindleko ngokuchofoza ngakunye (I-PPC). Isetshenziswa kangcono uma ufuna ukukhomba izethameli ezithile eziqondiwe futhi ungaqondile umthamo omkhulu wethrafikhi nsuku zonke. Izindleko ngemilimitha ngayinye, noma i-CPM, indlela yokubhida iwusizo kuzo zombili izinhlobo zemikhankaso. I-CPM ikunikeza ukuqonda ngenani lemibono etholwa isikhangiso sakho, okubalulekile uma usungula umkhankaso wokumaketha wesikhathi eside.

Njengoba inani labaqhudelana nabo ku-inthanethi liqhubeka nokukhuphuka, izindleko ze-Adwords ziyaphuma esandleni. Eminyakeni embalwa edlule, ukukhokhela ukuchofoza kwakuseyizindleko eziphansi uma kuqhathaniswa. Manje, nabantu abaningi ababhida ku-Adwords, kungenzeka ukuthi amabhizinisi amasha asebenzise i-EUR5 ngokuchofoza ngakunye kwamanye amagama angukhiye. Ngakho, ungakugwema kanjani ukusebenzisa imali eningi emikhankasweni yakho ye-Adwords? Kunezindlela eziningi zokulawula izindleko ezihlobene ne-Adwords.

Uma ufuna ukwazi ukuthi uyihlela kanjani i-akhawunti yakho ye-Adwords ukuze wandise imbuyiselo ekusetshenzisweni kwakho kokukhangisa, funda lesi sihloko. Lesi sihloko sizodlula Izindleko, Izinzuzo, Ukukhomba namagama angukhiye. Uma usuqonda le miqondo emithathu eyisisekelo, uzobe ulungele ukuqalisa. Uma usulungele ukuqalisa, hlola isivivinyo samahhala. Ungakwazi futhi ukulanda isofthiwe yesikhangiso se-Adwords lapha. Ungabe usuqala ukwakha i-akhawunti yakho.

Izindleko

I-Google ichitha ngaphezu kwalokho $50 izigidi ngonyaka ku-AdWords, nezinkampani zomshwalense kanye namafemu ezezimali akhokha amanani aphezulu. Ngaphezu kwalokho, I-Amazon nayo ichitha imali eningi, ukusebenzisa imali engaphezu kwaleyo $50 izigidi ngonyaka ku-AdWords. Kodwa ziyini izindleko zangempela? Ungasho kanjani? Okulandelayo kuzokunikeza umbono ojwayelekile. Okokuqala, kufanele ucabangele i-CPC yegama elingukhiye ngalinye. I-CPC encane yamasenti amahlanu ayithathwa njengamagama angukhiye abiza kakhulu. Amagama angukhiye abiza kakhulu angabiza kakhulu $50 ngokuchofoza ngakunye.

Enye indlela yokulinganisa izindleko iwukubala izinga lokuguqulwa. Le nombolo izokhombisa ukuthi isivakashi senza kangaki isenzo esithile. Ngokwesibonelo, ungasetha ikhodi ehlukile ukuze ulandelele okubhaliselwe kwe-imeyili, futhi iseva ye-AdWords izofaka amaseva ukuze ihlobanise lolu lwazi. Uzobe usuphindaphinda le nombolo ngayo 1,000 ukubala izindleko zokuguqulwa. Ungasebenzisa lawa manani ukuze unqume izindleko zemikhankaso ye-AdWords.

Ukuhambisana kwesikhangiso kuyisici esibalulekile. Ukwenyuka kokuhambisana kwezikhangiso kungakhuphula amanani okuchofoza kanye nemiphumela Yekhwalithi. I-Conversion Optimizer ilawula amabhidi ezingeni lamagama angukhiye ukuze iqhube ukuguqulwa ngenani noma ngaphansi kwezindleko ezishiwo zomkhangisi ngokuguqulwa ngakunye., noma i-CPA. Uma izikhangiso zakho zihambisana kakhulu, i-CPC yakho izoba phezulu. Kodwa kuthiwani uma umkhankaso wakho ungasebenzi njengoba ubuhlosiwe? Ungase ungafuni ukuchitha imali ngezikhangiso ezingasebenzi.

Amagama angukhiye ayishumi aphezulu abiza kakhulu ku-AdWords akhuluma ngezezimali nezimboni ezilawula izindodla zemali.. Ngokwesibonelo, igama elingukhiye “iziqu” noma “imfundo” iphezulu ohlwini lwamagama angukhiye e-Google abizayo. Uma ucabanga ukungena emkhakheni wezemfundo, zilungiselele ukukhokha i-CPC enkulu yegama elingukhiye elinevolumu yokusesha ephansi. Uzophinde ufune ukuqaphela izindleko ngokuchofoza ngakunye kwanoma yimaphi amagama angukhiye ahlobene nezindawo zokwelapha.

Inqobo nje uma ukwazi ukuphatha ibhajethi yakho, I-Google AdWords ingaba inketho enhle kumabhizinisi amancane. Ungakwazi ukulawula ukuthi uchitha malini ngokuchofoza ngakunye nge-geo-targeting, ukuqondisa kwedivayisi, futhi nokuningi. Kodwa khumbula, awuwedwa! I-Google ibhekene nokuncintisana okuqinile okuvela ku-AskJeeves neLycos. Baphonsela inselelo ukubusa kwe-Google njengenjini yokuqala yokusesha ekhokhelwayo emhlabeni.

Izinzuzo

I-Google AdWords iyinkundla yokukhangisa okukhokhelwa ngokuchofoza ngakunye. Ibusa izikhangiso ezivela phezulu kusesho lwe-Google. Cishe wonke amabhizinisi angazuza ku-AdWords, ngenxa yezinzuzo zayo zemvelo. Izinketho zayo ezinamandla zokukhomba zidlula ukukhetha izethameli eziqondiwe ngokusekelwe endaweni noma intshisekelo. Ungaqondisa abantu ngokusekelwe emazwini afanayo abawabhala ku-Google, ukuqinisekisa ukuthi ukhangisa kuphela kumakhasimende alungele ukuthenga.

I-Google Adwords ikala yonke into, kusuka kumabhidi kuya ezindaweni zesikhangiso. Nge-Google Adwords, ungaqapha futhi ulungise izintengo zakho zebhidi ukuze uthole imbuyiselo engcono kakhulu kukho konke ukuchofoza. Ithimba le-Google Adwords lizokunikeza kabili ngeviki, masonto onke, kanye nokubika kwanyanga zonke. Umkhankaso wakho ungaletha izivakashi ezingafika kweziyisikhombisa ngosuku, uma unenhlanhla. Ukuze uthole okuningi ku-Adwords, uzodinga ukuba nombono ocacile walokho ozama ukukufeza.

Uma kuqhathaniswa ne-SEO, I-AdWords iyithuluzi elisebenza kahle kakhulu lokushayela ithrafikhi nemikhondo. Ukukhangisa kwe-PPC kuyavumelana nezimo, scalable, futhi iyalinganiseka, okusho ukuthi uzokhokha kuphela uma othile echofoza esikhangisweni sakho. Ngaphezu kwalokho, uzokwazi kahle ukuthi yimaphi amagama angukhiye akulethele ithrafikhi eningi, okukuvumela ukuthi uthuthukise isu lakho lokumaketha. Ungakwazi futhi ukulandelela ukuguqulwa nge-AdWords.

Umhleli we-Google AdWords wenza isixhumi esibonakalayo sisebenziseke kalula futhi sikusize uphathe umkhankaso wakho. Ngisho noma uphatha i-akhawunti enkulu ye-AdWords, Isihleli se-AdWords sizokwenza ukuphatha umkhankaso wakho kusebenze kangcono. I-Google iyaqhubeka nokuphromotha leli thuluzi, futhi inezinhlobonhlobo zezinye izinzuzo zabanikazi bamabhizinisi. Uma ufuna isixazululo sezidingo zokukhangisa zebhizinisi lakho, I-AdWords Editor ingelinye lamathuluzi awusizo kakhulu atholakalayo.

Ngaphezu kokulandela ukuguqulwa, I-AdWords inikezela ngamathuluzi ahlukahlukene okuhlola ukukusiza ukuthi udale umkhankaso wesikhangiso omuhle kakhulu. Ungahlola izihloko zezindaba, umbhalo, nemifanekiso enamathuluzi e-AdWords futhi ubone ukuthi yiziphi ezenza kangcono. Ungakwazi ngisho nokuhlola imikhiqizo yakho emisha nge-AdWords. Izinzuzo ze-AdWords azipheli. Ngakho, Ulindeni? Qalisa namuhla futhi uqale ukuzuza ku-AdWords!

Ukuqondisa

Ukuqondisa imikhankaso yakho ye-Adwords kuzithameli ezithile kungakusiza ukhuphule izinga lakho lokuguqulwa futhi kukhuphule ithrafikhi yewebhusayithi yakho. I-AdWords inikeza izindlela ezimbalwa zalokhu, kodwa indlela ephumelela kakhulu kungenzeka kube inhlanganisela yezindlela. Konke kuncike ezinhlosweni zakho. Ukuze ufunde kabanzi ngalezi zindlela ezahlukene, funda uqhubeke! Futhi, ungakhohlwa ukuhlola imikhankaso yakho! Sizoxoxa ngokuthi ungazihlola kanjani lezi zinhlobo ezahlukene zokukhomba ku-Adwords.

Ukuqondisa kweholo kuyisibonelo seqembu lendawo yezibalo. Lolu hlobo lokukhomba lusekelwe kudatha ye-IRS ekhishwe esidlangalaleni. Ngenkathi itholakala kuphela e-United States, I-Google AdWords ingadonsa ulwazi ku-IRS futhi ilufake ku-AdWords, ikuvumela ukuthi udale uhlu olususelwa endaweni namakhodi we-zip. Ungasebenzisa futhi inketho ye-Income Targeting ukukhangisa okuhlosiwe. Uma wazi ukuthi izithameli zakho zingabaluphi uhlobo lwezibalo, ungahlukanisa imikhankaso yakho ye-AdWords ngokufanele.

Enye indlela yokukhomba imikhankaso yakho ye-Adwords ukukhetha isihloko esithile noma isihlokwana. Lokhu kukuvumela ukuthi uqondise izethameli eziningi ngomzamo omncane. Nokho, ukuqondisa kwesihloko kuncike kancane kumagama angukhiye athile. Ukukhomba isihloko kuyithuluzi elihle kakhulu uma lisetshenziswa ngokuhambisana namagama angukhiye. Ngokwesibonelo, ungasebenzisa izihloko kumasevisi noma imikhiqizo yewebhusayithi yakho, noma ngomcimbi othile noma uhlobo oluthile. Kodwa noma iyiphi indlela oyikhethayo, uzokwazi ukufinyelela izethameli ozihlosile futhi wandise ukuguqulwa kwakho.

Indlela elandelayo yokukhomba izikhangiso ze-AdWords ukukhetha izethameli zazo ngokusekelwe emalini engenile, indawo, futhi nokuningi. Le nketho iwusizo kubakhangisi abafuna ukuqinisekisa ukuthi izikhangiso abasebenzisa imali yabo kuzo zizofinyelela izethameli okungenzeka kakhulu zithenge.. Ngale ndlela, ungaqiniseka ukuthi umkhankaso wakho wesikhangiso uzofinyelela izethameli ezingase zithenge umkhiqizo wakho. Kodwa ungakwenza kanjani lokho?

Amagama angukhiye

Lapho ukhetha amagama angukhiye esikhangisweni sakho, zama ukugwema amagama abanzi noma amagama angahlobene nebhizinisi lakho. Ufuna ukukhomba ukuchofoza okufanelekile okuvela kumakhasimende afanelekayo futhi ugcine okuvelayo kwakho kukuncane. Ngokwesibonelo, uma ungumnikazi wesitolo sokulungisa amakhompyutha, ungakhangisi ibhizinisi lakho usebenzisa igama “ikhompuyutha.” Futhi ngenkathi ungakwazi ukugwema amagama angukhiye abanzi, unganciphisa izindleko ze-PPC ngokusebenzisa amagama afanayo, ukuhluka okuseduze, kanye namagama ahlobene nesemantically.

Nakuba amagama angukhiye omude angase abonakale ekhanga ekuqaleni, I-SEM ijwayele ukungazithandi. Ngamanye amazwi, uma umuntu ethayipha “iphasiwedi ye-wifi” mhlawumbe abasesheli umkhiqizo noma isevisi yakho. Cishe bazama ukuntshontsha inethiwekhi yakho engenantambo, noma ukuvakashela umngane. Asikho kulezi zimo esingalungela umkhankaso wakho wokukhangisa. Kunalokho, sebenzisa amagama angukhiye anomsila omude ahambisana nomkhiqizo noma isevisi yakho.

Enye indlela yokuthola amagama angukhiye aguquliwe kancane wukuqhuba imikhankaso engalungile. Ungawakhipha amagama angukhiye athile emkhankasweni wakho ezingeni leqembu lesikhangiso. Lokhu kuyasiza ikakhulukazi uma izikhangiso zakho zingakhiqizi. Kodwa lokhu akwenzeki ngaso sonke isikhathi. Kukhona amaqhinga okuthola ukuguqula amagama angukhiye. Bheka lesi sihloko nge-Search Engine Journal ukuze uthole ulwazi olwengeziwe. Iqukethe amathiphu amaningi okuhlonza amagama angukhiye aguqulayo kakhulu. Uma ungakakwenzi lokhu okwamanje, ungaqala ukuzama ngalawa masu namuhla.

Into ebaluleke kakhulu okufanele uyikhumbule mayelana namagama angukhiye e-Adwords ukuthi adlala indima ebalulekile ekufaniseni izikhangiso zakho namakhasimende angaba khona.. Ngokusebenzisa amagama angukhiye ekhwalithi ephezulu, izikhangiso zakho zizoboniswa kwabafaneleke kakhulu abasezansi kakhulu nefaneli yokuthenga. Ngale ndlela, ungafinyelela izethameli zekhwalithi ephezulu okungenzeka ziguquke. Kunezinhlobo ezintathu ezinkulu zamagama angukhiye, okwenziwayo, ulwazi, kanye nesiko. Ungasebenzisa noma yiziphi zalezi zinhlobo zamagama angukhiye ukuze uqondise iqembu elithile lamakhasimende.

Enye indlela yokuthola amagama angukhiye ekhwalithi ephezulu ukusebenzisa ithuluzi lamagama angukhiye elinikezwe i-Google. Ungasebenzisa futhi umbiko wemibuzo yosesho ye-Google webmaster analytics. Ukuze ukwandise amathuba akho okuzuza ukuguqulwa, sebenzisa amagama angukhiye ahlobene nokuqukethwe kuwebhusayithi yakho. Ngokwesibonelo, uma uthengisa izingubo, zama ukusebenzisa igama “imfashini” njengegama elingukhiye. Lokhu kuzosiza umkhankaso wakho ukuthi unakwe yilabo abathanda umkhiqizo owuthengisayo.

Ukuze uphumelele ku-Adwords, udinga ukwazi ukuthi yimaphi amagama angukhiye okufanele uwasebenzise nokuthi ungawabhida kanjani. Kulesi sihloko, uzofunda ukusetha amabhidi mathupha, cwaninga amagama angukhiye, futhi uqondise kabusha izikhangiso zakho. Kunokuningi kumasu wegama elingukhiye, futhi, okuhlanganisa indlela yokuhlola amagama akho angukhiye nokuthi ungathola kanjani ukuthi yimaphi athola amanani okuchofoza angcono kakhulu. Ngethemba, lawa maqhinga azokusiza ukuthi uthole okuningi ku-Adwords.

Ucwaningo lwamagama angukhiye

Ukumaketha kwenjini yokusesha kuyingxenye ebalulekile yokuthengisa online, futhi umkhankaso wokukhangisa oyimpumelelo uncike ekukhetheni amagama angukhiye alungile. Ucwaningo lwamagama angukhiye luyinqubo yokuhlonza izimakethe ezinenzuzo kanye nenjongo yokusesha. Amagama angukhiye anikeza idatha yezibalo zomthengisi kubasebenzisi be-inthanethi futhi abasize bakhe isu lesikhangiso. Ukusebenzisa amathuluzi afana ne-Google AdWords’ umakhi wesikhangiso, amabhizinisi angakhetha amagama angukhiye afaneleka kakhulu okukhangisa kwawo okukhokhelwa ngokuchofoza ngakunye. Inhloso yocwaningo lwamagama angukhiye ukukhiqiza okuvelayo okuqinile okuvela kubantu abafuna ngenkuthalo lokho ongakunikeza.

Isinyathelo sokuqala ocwaningweni lwamagama angukhiye ukucacisa izethameli ozihlosile. Uma usuzikhombile izithameli zakho ozihlosile, ungadlulela kumagama angukhiye aqondile. Ukwenza ucwaningo lwamagama angukhiye, ungasebenzisa amathuluzi amahhala afana ne-Google Adwords Keyword Tool noma amathuluzi okucwaninga amagama angukhiye akhokhelwayo afana nama-Ahrefs. Lawa mathuluzi mahle kakhulu ekucwaningeni amagama angukhiye, njengoba benikeza amamethrikhi kulelo nalelo. Kufanele futhi wenze ucwaningo oluningi ngangokunokwenzeka ngaphambi kokukhetha igama elingukhiye noma ibinzana elithile.

I-Ahrefs ingelinye lamathuluzi angcono kakhulu okucwaninga amagama angukhiye abadali bokuqukethwe. Ithuluzi layo lokucwaninga lamagama angukhiye lisebenzisa idatha ye-clickstream ukuze linikeze amamethrikhi okuchofoza ahlukile. I-Ahrefs inezinhlelo ezine ezihlukene zokubhalisa, ngezilingo zamahhala ezinhlelweni zokubhaliselwe Okujwayelekile kanye ne-Lite. Ngezilingo zamahhala, ungasebenzisa ithuluzi izinsuku eziyisikhombisa futhi ukhokhe kanye kuphela ngenyanga. Isizindalwazi samagama angukhiye sibanzi – iqukethe amagama angukhiye ayizigidi eziyizinkulungwane ezinhlanu avela 200 amazwe.

Ukucwaninga kwamagama angukhiye kufanele kube inqubo eqhubekayo, njengamagama angukhiye adumile namuhla angahle angabi yizinketho ezingcono kakhulu zebhizinisi lakho. Ngaphezu kocwaningo lwegama elingukhiye, kufanele futhi ifake ucwaningo kumigomo yokumaketha okuqukethwe. Ukwenza ucwaningo, vele uxhume amagama angukhiye achaza inkampani yakho futhi ubone ukuthi abantu babhala kangaki lawo magama ngenyanga. Gada inani lokusesha ithemu ngalinye elitholwa nyanga zonke nokuthi kubiza malini ngakunye ngokuchofoza ngakunye. Ngocwaningo olwanele, ungabhala okuqukethwe okuhlobene nalokhu kusesha okudumile.

Ukubhida ngamagama angukhiye

Kufanele ucwaninge ngomncintiswano futhi ukhombe ukuthi yimaphi amagama angukhiye avame kakhulu ukukhulisa amathuba akho okuthola ithrafikhi ephezulu nokwenza imali. Ukusebenzisa amathuluzi okucwaninga ngamagama angukhiye kuzokusiza ukuthi unqume ukuthi yimaphi amagama angukhiye angaba namandla kakhulu futhi angancintisana kakhulu ukuthi wenze imali. Ungasebenzisa futhi amathuluzi afana ne-Ubersuggest ukuze ubone izibalo zomlando zamagama angukhiye, izabelomali eziphakanyisiwe, kanye namabhidi okuncintisana. Uma usunqumile ukuthi yimaphi amagama angukhiye azokwenzela imali, udinga ukunquma ngesu elingukhiye.

Into ebaluleke kakhulu okufanele uyikhumbule ukukhetha ngokucophelela amagama angukhiye ofuna ukuwaqondisa. Inani eliphakeme kakhulu lama-CPC, okungcono. Kodwa uma ufuna ukuzuza amazinga aphezulu ezinjini zokusesha, kufanele ubhide phezulu. I-Google ibheka ibhidi yakho ye-CPC kanye nekhwalithi yegama elingukhiye oliqondise. Lokhu kusho ukuthi udinga ukukhetha amagama angukhiye alungile azokusiza uthole amazinga aphezulu. Ukubhida ngamagama angukhiye kukuvumela ukuthi ucace kakhudlwana nezithameli zakho.

Uma ubhida amagama angukhiye ku-Adwords, kufanele ucabangele ukuthi izethameli zakho ozihlosile zifunani. Lapho abantu abaningi bethola iwebhusayithi yakho ngezikhangiso zakho, ithrafikhi eyengeziwe ozoyithola. Khumbula ukuthi akuwona wonke amagama angukhiye azoholela ekuthengisweni. Ukusebenzisa ukulandelela ukuguqulwa kuzokuvumela ukuthi uthole amagama angukhiye anenzuzo kakhulu futhi ulungise i-CPC yakho ephezulu ngokufanele.. Uma isu lakho lokubhida igama elingukhiye lisebenza, kuzokulethela inzuzo ephezulu. Uma isabelomali sakho sinomkhawulo, ungakwazi njalo ukusebenzisa isevisi efana ne-PPCexpo ukuze uhlole isu lakho lokubhida igama elingukhiye.

Khumbula ukuthi izimbangi zakho abafuni ngempela ukuthi ube inombolo yokuqala ekhasini lemiphumela le-Google. Kufanele futhi ucabangele inzuzo yomkhankaso wakho wesikhangiso. Ingabe udinga ngempela ithrafikhi evela kumakhasimende okungenzeka asesha umkhiqizo wakho? Ngokwesibonelo, uma isikhangiso sakho sivela ngaphansi kohlu lwazo, kungenzeka uheha ukuchofoza kwezinye izinkampani. Gwema ukubhida kumigomo yomkhiqizo wezimbangi zakho uma ingaqondisiwe yibhizinisi lakho.

Ukusetha amabhidi mathupha

Ukubhida okuzenzakalelayo akunandaba nemicimbi yakamuva, ukusakazwa kwabezindaba, flash yokuthengisa, noma isimo sezulu. Ukubhida mathupha kugxile ekusetheni ibhidi efanele ngesikhathi esifanele. Ngokwehlisa amabhidi akho lapho i-ROAS iphansi, ungakwazi ukwandisa imali yakho engenayo. Nokho, ukubhida okwenziwa ngesandla kudinga ukuthi wazi mayelana nezici ezihlukene ezingathinta i-ROAS. Ngokwalesi sizathu, ukusetha amabhidi mathupha kunenzuzo kakhulu kunokuwenza ngokuzenzakalelayo.

Nakuba le ndlela ithatha isikhathi esithe xaxa, inikeza ukulawula okuyimbudumbudu futhi iqinisekisa ukuqaliswa kwezinguquko ngokushesha. Ukubhida okuzenzakalelayo akulungile kuma-akhawunti amakhulu, okungaba nzima ukuqapha nokulawula. Ngaphezu kwalokho, Ukubukwa kwe-akhawunti kwansuku zonke kukhawulela abakhangisi’ ikhono lokubona “isithombe esikhulu.” Ukubhida ngokwenza kukuvumela ukuthi ugade amabhidi wegama elingukhiye elithile.

Ngokungafani nokubhida okuzenzakalelayo, ukusetha amabhidi mathupha ku-Google Adwords kudinga ukuthi wazi umkhiqizo noma isevisi yakho futhi ube nolwazi oludingekayo ukuze usethe amabhidi akho. Nokho, ukubhida okuzenzakalelayo akuhlali kuyinketho engcono kweminye imikhankaso. Nakuba i-Google ikwazi ukuthuthukisa ngokuzenzakalelayo amabhidi akho ngokusekelwe ekuguquleni, ayihlali yazi ukuthi yikuphi ukuguqulwa okuhlobene nebhizinisi lakho. Ungasebenzisa futhi uhlu lwamagama angukhiye angalungile ukuze unciphise udoti wakho.

Uma ufuna ukwandisa ukuchofoza, ungasetha i-CPC ngokwenza ku-Google Adwords. Ungase futhi usethe umkhawulo webhidi ye-CPC. Kodwa khumbula ukuthi le ndlela ingathinta umgomo wakho futhi yenze i-CPC yakho inyuke kakhulu. Uma unesabelomali se $100, ukusetha umkhawulo webhidi ye-CPC enkulu $100 kungaba inketho enhle. Esimweni esinjalo, ungasetha ibhidi ephansi ngoba amathuba okuguqulwa aphansi.

Ukukhomba kabusha

Inqubomgomo ye-Google iyakwenqabela ukuqoqa ulwazi lomuntu siqu noma olungamhlonza njengezinombolo zekhadi lesikweletu, amakheli e-imeyili, nezinombolo zocingo. Akunandaba ukuthi ukukhomba kabusha nge-Adwords kulingeka kangakanani ibhizinisi lakho, kunezindlela zokugwema ukuqoqa imininingwane yomuntu ngale ndlela. I-Google inezinhlobo ezimbili eziyinhloko zezikhangiso eziqondiswe kabusha, futhi basebenza ngezindlela ezihluke kakhulu. Lesi sihloko sibheka amabili ala masu futhi sichaza izinzuzo zalelo nalelo.

I-RLSA iyindlela enamandla yokufinyelela abasebenzisi abasohlwini lwakho lokuphinda ukhonjwe indlela futhi ubathwebule eduze nokuguqulwa.. Lolu hlobo lokumaketha kabusha lungasebenza kahle ekuthwebuleni abasebenzisi ababonise intshisekelo kumikhiqizo namasevisi akho kodwa abangakaguquki. Ukusebenzisa i-RLSA kukuvumela ukuthi ufinyelele labo basebenzisi ngenkathi ugcina amazinga okuguqulwa aphezulu. Ngale ndlela, ungathuthukisa umkhankaso wakho ngokukhomba abasebenzisi bakho abahlobene kakhulu.

Imikhankaso yokukhomba kabusha ingenziwa ezinkundleni ezihlukahlukene, kusuka ezinjinini zokusesha kuya ezinkundleni zokuxhumana. Uma unomkhiqizo odume kakhulu, ungakha izikhangiso zemikhiqizo efanayo ngokunikezwa okuphoqelelayo. Kuyenzeka umise imikhankaso yokukhomba kabusha endaweni engaphezu kweyodwa. Nokho, ngomthelela omkhulu, kungcono ukukhetha inhlanganisela ephumelela kakhulu kokubili. Umkhankaso oqhutshwa kahle wokukhomba kabusha ungaqhuba ukuthengisa okusha futhi ukhuphule inzuzo ngokufika 80%.

Ukuphinda uqondise nge-Adwords kukuvumela ukuthi ubonise izikhangiso ekhasini elivakashelwe ngaphambilini. Uma umsebenzisi ephequlule ikhasi lomkhiqizo wakho esikhathini esidlule, I-Google izobonisa izikhangiso ze-Dynamic eziqukethe lowo mkhiqizo. Lezo zikhangiso zizokhonjiswa lezo zivakashi futhi uma zivakashela ikhasi lingakapheli iviki. Kungokufanayo nangezikhangiso ezibekwe ku-YouTube noma kunethiwekhi yokubonisa ye-Google. Nokho, I-Adwords ayilandeleli lokhu kubuka uma ungakaze uxhumane nayo ezinsukwini ezimbalwa.

Amagama angukhiye angalungile

Uma uzibuza ukuthi ungathola kanjani futhi wengeze amagama angukhiye angalungile kumkhankaso wakho we-Adwords, kunezindlela ezimbalwa zokwenza ngakho. Enye indlela elula ukusebenzisa usesho lwe-Google. Faka igama elingukhiye ozama ukulikhomba, futhi cishe uzobona ithoni yezikhangiso ezifanele zivela. Ukwengeza lezi zikhangiso ohlwini lwakho lwamagama angukhiye angalungile e-Adwords kuzokusiza ukuthi uhlale kude nalezo zikhangiso futhi ugcine i-akhawunti yakho ihlanzekile..

Uma usebenzisa i-ejensi yokuthengisa online, ungase ufune ukukhomba amagama angukhiye angalungile we-SEO kanye nawe-PPC, I-CRO, noma I-Landing Page Design. Vele uchofoze okuthi “engeza amagama angukhiye angalungile” inkinobho eduze kwamagama okusesha, futhi zizovela eduze kwetemu lokusesha. Lokhu kuzokusiza ukuthi uhlale uhambisana futhi uthole imikhondo eqondiwe kanye nokuthengisa. Kodwa ungakhohlwa ngamagama angukhiye angalungile oncintisana naye – ezimbalwa zazo zingase zifane, ngakho-ke kufanele ukhethe.

Ukusebenzisa amagama angukhiye angalungile ukuvimba imibuzo yosesho kuyindlela enamandla yokuvikela ibhizinisi lakho ezikhangisweni eziwubudlabha ze-Google. Kufanele futhi wengeze amagama angukhiye angalungile ezingeni lomkhankaso. Lokhu kuzovimba imibuzo yosesho engasebenzi emkhankasweni wakho futhi kuzosebenza njengegama elingukhiye elingalungile lamaqembu ezikhangiso azayo.. Ungasetha amagama angukhiye angalungile achaza inkampani yakho ngokwemibandela evamile. Ungakwazi futhi ukuzisebenzisa ukuvimba izikhangiso zemikhiqizo ethile noma izigaba, njengezitolo zezicathulo.

Ngendlela efanayo namagama angukhiye avumayo, kufanele wengeze amagama angukhiye angalungile kumkhankaso wakho we-Adwords ukuze uvimbele ithrafikhi engafunwa. Uma usebenzisa amagama angukhiye aphikisayo, kufanele ugweme imigomo evamile, njenge “i-ninja air fryer”, okuzoheha kuphela abantu abathanda imikhiqizo ethile. Itemu elicaciswe kakhulu, njenge “i-ninja air fryer”, uzokongela imali, futhi uzokwazi ukukhipha izikhangiso ezingahlobene nebhizinisi lakho.

There are several ways to create highly effective ads on Adwords. You can copy and paste other ads from your competitors, or you can use both methods. Copy and paste allows you to test both ads and modify them as needed. Check both options to compare and contrast how your ads compare to their counterparts. You can also change the copy and headline. Ngemva kwakho konke, that’s what copywriting is all about. Here are some helpful tips for creating the perfect ad:

Ucwaningo lwamagama angukhiye

While keyword research may seem straightforward, determining the best keywords for AdWords is not. It requires some work and time, but good keyword research is crucial to your campaign’s success. Ngaphandle kocwaningo lwegama elingukhiye olufanele, you could end up with a failed campaign or even miss out on sales. Here are some tips for conducting effective keyword research. (And don’t forget to check for keyword variations and competition!). *An exact match keyword has a very low CPC, with an average conversion rate of 2.7% across all industries.

Lapho wenza ucwaningo lwamagama angukhiye, it is important to keep in mind the monthly search volume of a particular keyword. If it is high in the summer, target it during that time. You can also use keyword planner to find related keywords and search volume based on your constraints. Using this tool, you can browse hundreds of keywords. Bese, choose the best combination and begin promoting your products or services. This will help you achieve a higher conversion rate.

Long tail keywords are generally good for blog posts and need to gain traffic month after month. We will discuss these in detail in another article. Using Google Trends is a great way to check the search volume of your keywords and determine whether or not they are generating a good return on investment. If your keyword research hasn’t given you good results, don’t fret! Conductor’s Keyword Research Platform is the key to unlocking the endless potential of SEO research. Our platform analyzes keyword data and identifies relevant industry-related keywords to boost your brand’s digital presence.

Performing keyword research is an essential step in the organic search marketing workflow. It allows you to understand your audience and prioritize your strategy based on what they are searching for. It is also important to be mindful of competition in the industry. Once you have a clear idea of your target audience, you can then begin creating content for those keywords. While some people may be ready to buy your product or service, others will simply click through.

Automatic bidding vs manual bidding

There are many advantages of manual bidding in Adwords. Manual bidding gives you fine-grained control over ad targeting and allows you to set the maximum CPC for each keyword. Manual bidding also lets you allocate your budget accordingly. Ngokungafani nokubhida okuzenzakalelayo, manual bidding requires more time, patience, and a solid understanding of PPC. Nokho, manual bidding is a better long-term option for business accounts.

For beginners, manual bidding can be a good option. It can help you get aggressive with your bids, and is great if you’re new to Adwords. Nokho, automated bidding takes time to implement, and if you want to make changes right away, manual bidding can be the way to go. You can even schedule a 1-to-1 call with an account manager to help you decide which strategy is best for you.

There are disadvantages to manual bidding as well. Automatic bidding does not consider contextual signals, such as weather or recent events, which can affect the bid. Futhi, manual bidding tends to waste money, especially when CPCs are low. Ukwengeza, not every campaign or account can benefit from smart bidding. The main issue is that some ads are too generic or don’t have enough historical data to be effective.

Manual bidding allows you to make changes in a single keyword bid at a time. This process may take some time, but it gives you more control over your ads. Manual bidding can be helpful for newcomers to PPC, but it can also take up time away from other tasks. You’ll have to manually review your keywords to make changes and analyze their performance. There are benefits and disadvantages to both manual bidding and automated bidding.

Ama-SKAG

SKAGs in Adwords are a popular way to create and run a campaign. You duplicate ad groups to get more keywords, then create specific ads for each group. If your keywords are popular, create two ads per ad group, one for each keyword, and one for the most competitive. This process is relatively slow, but it will pay off in the long run. Here are a few ways to use SKAGs in your Adwords campaign.

One of the benefits of SKAGs is that they allow you to tailor your ads to your keywords. This helps you get higher CTR, which in turn improves your quality score. Remember that your quality score depends largely on the CTR, so making your ads relevant to your keyword will help you get a better quality score. One thing to remember when adjusting SKAGs is that different keyword match types perform differently, so it’s important to experiment with them and learn which ones perform best.

One of the drawbacks of using SKAGs is that they can be a pain to set up and maintain. Most AdWords accounts have hundreds of keywords, and each one requires separate ad sets. This makes it difficult to run trustworthy tests and make adjustments. Nokho, one benefit of SKAGs is that they allow you to track one variable at a time. If you’re a newbie to Adwords, you can try this method first and see if it suits your needs.

Using SKAGs is a good way to segment campaigns in Adwords. It allows you to target zoekwoorden that are relevant to your product. By using SKAGs, you can optimize your AdWords account and make it perform better. Ngakho, why are SKAGs so important? The answer is simple: you want to target the right audience, and a better way to do this is to make sure that your ad groups are properly targeted.

Ukufanisa ibinzana

While broad match is a great way to target a wider range of customers, phrase match can be a better option for local businesses. Phrase match will display ads based on the exact order of the keywords you enter, even if there are words before or after the phrase. Phrase match also includes close variants of the keyword. Ngokwesibonelo, uma othile ethayipha “lawn mowing service” ku-Google, they will see ads for local lawn mowing services, including rates, amahora, and seasonal specials.

If you know what type of keyword your audience is using, phrase match will give you the most targeted traffic. With this type of match, you can upload a list of words in a single file. You can use a keyword wrapper tool to surround your keywords with quotation marks. Search the Internet for “adwords keyword wrapper” and you’ll find plenty of options. AdWords editors are another great option for phrase match. You can create a column for keywords and one for match type.

A broad match modifier can also be used to exclude certain words in a phrase. If you’ve ever wondered why your ads don’t show up for searches containing the exact term, then this is the type of match you’re looking for. If your ads do not show up on searches with these terms, you’ll have a better chance of getting the clicks you want. Broad matches are generally much more effective, but can be tricky to use.

Although the exact match option in AdWords is less accurate than phrase match, it does have the advantage of allowing additional text to accompany the keyword. Futhi, since Phrase match requires more specific word order, it’s better to use it for long-tail searches. If you’re unsure which type of phrase match is right for you, opt for a free trial with Optmyzr or other similar tools.

Ithagetha kabusha

Retargeting with Adwords can be used for remarketing campaigns. If you have an existing Adwords account, you can create one by selecting the “Ukumaketha kabusha” inketho. It can then display Dynamic ads for your product on other websites and platforms, as long as you have a corresponding Adwords account. For the most efficient use of retargeting, make sure you segment your website visitors to find the most relevant ads.

Retargeting is particularly useful for ecommerce businesses. While it may not work for plumbing services, such businesses are more likely to convert customers if they have a longer sales cycle. By using remarketing and email campaigns, you can reach out to customers who have previously viewed your products but did not make a purchase. Ngale ndlela, you’re able to win their attention and help them buy your products.

Google’s policy prohibits collecting any personal or identifiable information from site visitors, including email addresses and phone numbers. The retargeting codes on your website are invisible to visitors and only communicate with their browsers. Every internet user has the option of allowing or disabling cookies. Disabling cookies can have negative consequences for personalised online experiences. Kungenjalo, you can skip this step and use the existing Google Analytics tag on your website.

Retargeting with Adwords is a highly effective strategy for promoting your product or service. It works well across a variety of channels and requires the use of browser cookies. By collecting and storing cookies, you can track your website traffic and determine your conversion goals. Retargeting is particularly useful for e-commerce websites, as it helps your brand stay in front of frequent visitors and make them repeat purchases. Ngaphezu kwalokho, it can work in conjunction with other digital marketing channels.

Inkundla ye-AdWords yakwaGoogle iyithuluzi lokukhangisa eliku-inthanethi elisebenza ngokufana nendlu yendali. Kukusiza ukuthi ubeke isikhangiso sakho phambi kwezithameli ezifanele ngesikhathi esifanele. Kodwa uyisebenzisa kanjani ngokugcwele? Nawa amanye amathiphu namasu. Ungaqalisa mahhala namuhla. Uma umusha ku-AdWords, ungabheka umphakathi wethu wamahhala wabathengisi be-SaaS, Umphakathi.

I-AdWords iyinkundla yokukhangisa eku-inthanethi eyakhiwe i-Google

Ngaphambilini bekwaziwa ngokuthi Izikhangiso ze-Google, Inkundla ye-AdWords yakwaGoogle ivumela abakhangisi ukuthi bakhe futhi babeke izikhangiso kumawebhusayithi. Lezi zikhangiso ziboniswa eduze kwemiphumela yosesho efanele. Abakhangisi bangasetha inani lezikhangiso futhi babhide ngokufanele. U-Google ube esebeka isikhangiso phezulu ekhasini lemiphumela uma othile esesha igama elingukhiye elithize. Izikhangiso zingasetshenziswa endaweni, kuzwelonke, nakwamanye amazwe.

I-AdWords yethulwe yi-Google ku 2000. Ezinsukwini zokuqala, abakhangisi bakhokhela i-Google nyanga zonke ukuze baphathe imikhankaso yabo. Ngemva kwesikhashana, babekwazi ukuphatha umkhankaso bebodwa. Nokho, inkampani yashintsha le sevisi futhi yethula ingosi ye-inthanethi yokuzisiza. I-Google iphinde yethula uhlelo lokufaneleka lwe-ejensi kanye nengosi yokuzisiza. Ku 2005, yethule isevisi yokuphatha umkhankaso we-Jumpstart kanye nohlelo lwe-GAP lochwepheshe bokukhangisa.

Kunezinhlobo ezahlukene zezikhangiso, kuhlanganise nombhalo, isithombe, kanye nevidiyo. Ngayinye yalezi, I-Google inquma isihloko sekhasi bese iveza izikhangiso ezihambisana nokuqukethwe. Abashicileli bangase futhi bakhethe iziteshi abafuna ukuthi izikhangiso ze-Google zivele ngazo. I-Google inamafomethi ahlukene ezikhangiso, kufaka phakathi izikhangiso zombhalo weselula, amavidiyo angaphakathi kwekhasi, futhi ubonise izikhangiso. NgoFebhuwari 2016, I-Google isuse izikhangiso ezingakwesokudla ku-AdWords. Nokho, lokhu akuthinti ukufakwa kuhlu kwemikhiqizo, Igrafu ye-Google Knowledge, nezinye izinhlobo zezikhangiso.

Indlela edumile yokumaketha kabusha ibizwa nge-dynamic remarketing. Kubandakanya ukubonisa izikhangiso kubavakashi bewebhusayithi bangaphambilini ngokusekelwe ekuziphatheni kwabo. Lokhu kuvumela abakhangisi ukuthi bakhe uhlu lwezethameli ngokusekelwe ezivakashini zabo zangaphambilini zewebhusayithi futhi banikeze izikhangiso ezihambisana nalezi zithameli. Abasebenzisi be-Google AdWords bangaphinda bakhethe ukuthola izibuyekezo zokukhishwa kwemikhiqizo emisha nezibuyekezo ngohlu lokumaketha kabusha lokuseshwa. (I-RLSA) isici.

Nakuba i-AdWords iyinkundla yokukhangisa esetshenziswa kakhulu ku-inthanethi, kusewuhlelo olunzima lwamabhizinisi amancane. I-Google yenze i-AdWords yaba isistimu yokukhangisa yezigidigidi zamadola. Ngaphandle kokuba inkundla yokukhangisa ethandwa kakhulu ozisebenzelayo, I-AdWords futhi iyinkundla yokukhangisa yokuzenzela wena eyakhiwe i-Google. Impumelelo yayo ekufinyeleleni amakhasimende angaba khona iyenze yaba enye yezinhlelo ezinkulu zokukhangisa emhlabeni.

Kufana nendlu yendali

Kunezinto okufanele uzazi ngaphambi kokuya endalini. Ezindalini, ofaka isicelo esiphezulu uyawina into. Uma kukhona amabhidi amabili, indlu endalini kuyodingeka ikhethe phakathi kwazo. Umdayisi uzophinde amemezele inani elibekiwe. Lena inani lentengo engathengwa ngayo, futhi kufanele ibe ngaphansi kunokulinganisa komhloli. Indlu yendali izophinde inikeze imininingwane mayelana nempahla edayisiwe ngokushesha nje lapho isitholakala.

Inqubo yokuthumela iyafana. Uzodlulisela ubunikazi bento endlini yendali. Ukuze uthumele into yakho, indlu yendali izodinga ukuthola inani layo ukuze bakwazi ukusetha ibhidi yokuqala. Ukuze ucele i-appraisal, izindlu eziningi zendali zinamafomu okuxhumana aku-inthanethi. Ungavakashela indlu yendali mathupha noma ushiye into ukuze uyihlole. Ngesikhathi sendali, uma ungenaso isikhathi sokuthi i-appraisal yenziwe mathupha, ezinye izindlu zendali zingakhokhisa imali yokwehluleka 5 ku 15 iphesenti lentengo yento.

Kunezinhlobo ezintathu zezindali. Izindali zesiNgisi zivame kakhulu emphakathini wanamuhla. Abahlanganyeli bayamemeza amanani abo ebhidi noma bawahambise nge-elekthronikhi. Indali iphela lapho obhidayo ophakeme kakhulu engakweqisi ibhidi yangaphambilini. Owinile nguyena ozowina inkatho. Ngokungqubuzanayo, indali evaliwe yentengo yokuqala idinga ukuthi amabhidi enziwe ngezimvilophu ezivaliwe kanye nomthengi oyedwa.

Indlu yendali inikeza isevisi egcwele kubo bobabili abathengisi nabathengi. Umthengi uzoletha into endlini yendali, okuzocacisa ukuthi izothengiswa nini. Indlu yendali izomaketha into futhi ibambe izikhathi zokuhlolwa komphakathi ngaphambi kosuku lwendali. Uma usuku lwendali selufikile, umdayisi uzoqhuba indali futhi adayise into. Indlu yendali izoqoqa ikhomishini kumthengi bese idlulisela okusele kumthengisi. Uma indali isiphelile, indlu endalini izohlela ukugcinwa okuphephile kwempahla, futhi ingase ihlele nezinto zokuhamba uma umthengisi efisa.

Inenzuzo emabhizinisini

Kunezinzuzo eziningi zokusebenzisa i-Google AdWords ebhizinisini lakho. Umhlahlandlela Wezenzo Ezinhle Kakhulu we-Google uchaza ukuthi ungawahlola kanjani amabhidi akho. Uma ungakwazi ukuzuza i-ROI enhle ngaphakathi kwesabelomali esiphusile, I-AdWords ingasebenza kahle kakhulu. Umkhankaso onenzuzo ungakhiqiza okungenani amadola amabili ngenzuzo kuwo wonke amadola owasebenzisayo. Amabhizinisi angathuthukisa umkhankaso wawo we-AdWords ukuze akhulise umthamo wokuthengisa nenzuzo.

Ngalolu hlelo, ungaqondisa amakhasimende angaba khona ngeminyaka, indawo, amagama angukhiye, ngisho nesikhathi sosuku. Ngokuvamile, amabhizinisi aqhuba izikhangiso zawo phakathi kukaMsombuluko noLwesihlanu kusukela 8 AM kuye 5 PM. Uma ubheke ukwenza inzuzo ephezulu, ungase ufune ukubhidela isikhundla esimaphakathi. Uma inkampani yakho yenza inzuzo ngemuva kokuchitha kuphela $50 inyanga, ungakwazi njalo ukuchibiyela amabhidi akho ukuze ukhuphule inani lemali engenayo oyenzayo.

Ukuthola okuningi emkhankasweni wakho we-Adwords kubalulekile ekwandiseni i-ROI nokukhiqiza ithrafikhi yewebhusayithi yakho. Ungasebenzisa i-SEO kanye nenkundla yezokuxhumana ukukusiza ukushayela ithrafikhi kusayithi lakho futhi ulinganise inzuzo yomkhankaso wakho. Uma umkhankaso wakho we-Adwords usunenzuzo, ungakwazi ukwandisa isabelomali sakho ukuze uthole i-ROI ephakeme. Ukuze uqalise, qala ngomkhankaso we-Adwords oyisisekelo futhi uwufake nge-SEO kanye nenkundla yezokuxhumana. Ngemva kwalokho, unganweba ibhajethi yakho yokukhangisa ukuze ufake imithombo eyengeziwe yethrafikhi, njengebhulogi yakho.

Izindleko ngokuchofoza ngakunye

Kunezici ezimbalwa okufanele uzicabangele lapho unquma izindleko zokuchofoza ku-Google Adwords. Ngokwesibonelo, kuyilapho izimboni eziningi zibona ama-CPC aphezulu, isilinganiso singaphansi $1. Njengomnikazi webhizinisi, kufanele ucabangele i-ROI yakho ngaphambi kokuthatha isinqumo sokusebenzisa imali ku-AdWords. Izindleko zokuchofoza okumaphakathi zizohluka ngokwezimboni. Uma umaketha ihhovisi likadokotela wamazinyo, ungabeka izikhangiso zakho kunethiwekhi yosesho lwe-Google yeziguli ezifuna izinsiza zamazinyo.

Ngaphezu kokubala isilinganiso se-CPC, kufanele futhi ulinganise izinga lakho lokuguqulwa. Ngenkathi imininingwane ye-AdWords izobonisa isikhangiso sokugcina esichofozwayo, I-Google Analytics izokunikeza isithombe esinemininingwane eminingi yezinga lakho lokuguqulwa. Futhi, kufanele usebenzise isici esaziwa ngokuthi i-Enhanced CPC, ezibiza ngokuzenzakalelayo 30% aphezulu kumagama angukhiye aholela ekuguquleni. Isivinini Sekhasi siyisici esikhulu ekunqumeni ukuguqulwa. Ucwaningo lubonisa ukuthi uma ikhasi lakho lithatha isikhathi esingaphezu kwemizuzwana emibili ukulayisha, cishe ingxenye yezivakashi zakho izohamba.

Uma usunokuqonda okuhloniphekile kwamamethrikhi ahlukahlukene e-CPC, ungasebenzisa umshini wokubala we-CPC ukuze unqume ukuthi kufanele uchithe malini. Izindleko zokuchofoza ngakunye yingxenye ebaluleke kakhulu yomkhankaso wakho we-PPC, njengoba inquma ukuthi yimalini odinga ukuyisebenzisa ukuze wenze imbuyiselo ekutshaleni kwakho. Izonquma ukuthi kufanele yini usebenzise ukubhida okuthuthukisiwe noma okwenziwa mathupha ukuze ufinyelele ibhajethi yakho oyifunayo. Kuzokusiza ukuthi unqume ukuthi yiluphi uhlobo lwezikhangiso ongazisebenzisa nokuthi yimaphi amagama angukhiye okufanele uwaqondise.

Izindleko ezinhle ngokuchofoza ngakunye kuzokunikeza ikhono lokuqapha izimbangi’ CPC, kanye nevolumu yokusesha yewebhusayithi yakho. Lawa mamethrikhi azokusiza ukuthi wenze izinqumo ezihlakaniphile mayelana namagama angukhiye nemikhankaso yesikhangiso ongayiqondisa. Ekupheleni, kuwufanele ukutshala imali esebenza kahle ngesoftware ngokuchofoza ngakunye. Cabangela izindleko zesofthiwe nesikhathi sokubhalisa ngaphambi kokuthi ubhalise. Kunezinhlelo eziningi ezitholakalayo zokukusiza ukuthi usebenzise umkhankaso wakho we-Google AdWords ngempumelelo.

Imodeli yokubhida

Ukubhida kwe-CPC okwenziwa mathupha kukuvumela ukuthi usethe ibhidi eliphezulu eqenjini ngalinye lesikhangiso noma igama elingukhiye. Lolu hlobo lokuzenzakalela kwebhidi lukunikeza ukulawula okukhulu, kodwa futhi ingakwazi ukushayela ama-CPC phezulu. Ukubhida mathupha kulungele kangcono imikhankaso yesigaba sangaphambi kwesikhathi, lapho udinga ukuqoqa idatha eyengeziwe mayelana nemikhankaso yakho. Ukubhida kwe-CPC Manuwali kukuvumela ukuthi usethe ibhidi ephezulu eqenjini ngalinye lesikhangiso, kuyilapho wandisa ukuchofoza ngaphakathi kwebhajethi ethile.

I-Google inikeza izindlela eziningi zokubhida izikhangiso. Abakhangisi abaningi bagxila kokuvelayo, ukuchofoza, nokuguqulwa, noma ekubukweni kwezikhangiso zevidiyo. Kodwa uma kuziwa ekubekweni kwezikhangiso, kufanele wazi ukuthi indawo yesikhangiso ye-Google endalini. Ibhidi yakho iyona enquma ukuthi zingaki izikhangiso ezivela endaweni ethile, ngakho-ke kufanele uqonde ama-nuances endalini ngaphambi kokubhida. Kufakwe ohlwini ngezansi amasu ambalwa okwenza okuningi kwemodeli yokubhida.

Lapho unquma isu lokubhida, cabangela inhloso yomkhankaso wakho. Nquma ukuthi umgomo wakho uwukuyisa ithrafikhi kuwebhusayithi yakho noma wakhe intshisekelo. Kuye ngezinjongo zakho, ungase ufune ukusebenzisa izindleko ngokuchofoza ngakunye (CPC) ukubhida. Nokho, uma umgomo wakho uwukukhulisa umkhondo nokwandisa ukuthengisa, ungase ufune ukusunduza okuvelayo nokuguqulwa okuncane. Uma umusha ku-Adwords, cabangisisa ngezinhloso zakho.

Lapho ubhidela amagama angukhiye athile, kubalulekile ukuwahlola enqubweni yokuhlola ehlukene. Ukuhlolwa kokuhlukanisa kukuvumela ukuthi ulinganise inani lemali engenayo elilethwa igama elingukhiye ngalinye. Ngokwesibonelo, uma ibhidi ephezulu yenkampani A yegama elingukhiye ingu $2, bazokhombisa kuphela izikhangiso zabo kubantu abangabanikazi bamakhompyutha. Uma inkampani B ine-a $5 ibhidi, bangase babe nombono ohlukile wokuthi a “okuhlosiwe” izilaleli zifuna.

Izindleko zokuguqulwa ngakunye

Imethrikhi yezindleko zokuguqulwa ngakunye iyisici esibalulekile okufanele sicatshangelwe lapho unquma ukuthi imalini ongayisebenzisa ku-AdWords. Inombolo ivame ukuba phezulu kakhulu kunezindleko zokuchofoza ngakunye. Ngokwesibonelo, kungenzeka ukuthi uyakhokha $1 ngokuchofoza ngakunye, kodwa endaweni yomshwalense, ungase uchithe kuze kufike $50. Ukwazi ukuthi uzochitha malini kuzokusiza ukuthi ugxile esu elingcono kakhulu lesikhangiso. Nazi ezinye izindlela zokunquma izindleko zokuguqulwa ngakunye:

Okokuqala, kufanele wazi ukuthi ungachaza kanjani “ukuguqulwa.” Le metric iyahlukahluka kuye ngemboni. Izenzo zokuguqulwa zingasukela kumsebenzi wokuthengisa, ukubhalisa, noma ukuvakashela ikhasi elingukhiye. Abakhangisi abaningi futhi basebenzisa i-metric yezindleko zokuthola ngakunye ukuhlola ukusebenza kwabo. Kwezinye izimo, le metric yaziwa ngokuthi “izinga lokuchofoza.”

Ibhidi yakho iphezulu, izinga eliphezulu lokuguqulwa kwakho kungaba phezulu. Ukwandisa ibhidi yakho kuzokwandisa amathuba akho okuzuza ukuguqulwa okwengeziwe, kodwa kubalulekile ukuqaphela inani eliphezulu ongalisebenzisa ngaphambi kokuba ukuguqulwa kungabi nanzuzo. Isibonelo semethrikhi yezindleko zokuguqulwa yizinga lokuchofoza (I-CTR) kumkhankaso we-Google AdWords.

Enye indlela yokukala izindleko zokuguqulwa ngakunye ukukala izindleko zokuthola ikhasimende. Ukuguqulwa kungenzeka uma umsebenzisi ethenga, irejista ye-akhawunti, landa uhlelo lokusebenza, noma ucela ukushayelwa ucingo. Lesi silinganiso sisetshenziswa kakhulu ukukala impumelelo yokukhangisa okukhokhelwayo. Nokho, ukumaketha nge-imeyili, njenge-SEO, futhi inezindleko eziphezulu. Esimweni esinjalo, I-CPC iyisilinganiso esingcono.

Ngenkathi ungasetha i-CPA target ku-Adwords, I-Google isebenzisa ukufunda komshini okuthuthukisiwe kanye nama-algorithms okubhida okuzenzakalelayo ukuze inqume ibhidi ye-CPC engcono kakhulu kuwe. Kuye ngabalaleli bakho kanye nomkhiqizo, ungakhokha ngaphezu kwalokho okuhlosile ekuguquleni okuthile, kuyilapho ezinye zingakubiza kancane kunalokho obukulindele. Ohambeni olude, lawa mandla alinganisela ngaphandle futhi ngeke udinge ukulungisa amabhidi akho e-CPC.

Ukumaketha kabusha

Impumelelo yokumaketha kabusha nge-AdWords yenyukile esikhathini esidlule 5 iminyaka. Ithemu yokubuyisela kabusha’ iyi-oxymoron yabadayisi, kodwa sekwaba ngundabamlonyeni wezinsuku, futhi ngesizathu esihle. Isikhathi sokukhetha emazweni afana neFrance, China, naseRussia. Kunendatshana yezindatshana ezimayelana nokumaketha kabusha, kodwa lesi sihloko sizoxoxa ngezinzuzo zayo nokuthi kungani isebenza.

Umqondo oyisisekelo wokumaketha kabusha nge-AdWords ukukhomba izivakashi ezishiye iwebhusayithi yakho ngaphandle kokuthenga lutho. Izikhangiso ezihambisana nezivakashi zakho’ Izidingo zibe seziqondiswe kulabo bantu njengoba bephequlula iwebhu. Ukwenza lokhu, ungangeza ikhodi yokumaketha kabusha ye-AdWords kuwo wonke amakhasi ewebhusayithi yakho, noma kwezinye zazo. Izingxenye zokumaketha kabusha ezithuthukile zingakhiwa kusetshenziswa i-Google Analytics. Uma izivakashi sezihlangabezana nesethi yemibandela ethile, zengezwe ohlwini lwakho lokumaketha kabusha. Ungasebenzisa lolu hlu ukuze ubabandakanye Kunethiwekhi Yokubonisa.

Competitor intelligence

Ukuze unqobe impi ngokumelene nezimbangi zakho endaweni yemakethe eku-inthanethi, udinga ukuqonda ubuthakathaka bezimbangi zakho. Uma umkhiqizo noma isevisi yakho ingekho ezingeni eliphezulu kunoma imaphi amagama angukhiye, oqhudelana naye kungenzeka ukuthi usebenzisa inzuzo engafanele. Ukusebenzisa amathuluzi obuhlakani esincintisana nawo, ungathola ukuthi ungasizakala kanjani ngalokhu ngokuwashaya esiteshini esingabalulekile kangako. Lobu buhlakani bokuncintisana buzokusiza futhi ukwaba isabelomali eziteshini ezahlukahlukene futhi ubeke phambili ukugxila kwegama elingukhiye..

Ngokusebenzisa amathuluzi obuhlakani okuncintisana, ungathola isifinyezo izimbangi zakho’ isu lokumaketha kwedijithali. Lawa mathuluzi angaba mahhala, amathuluzi ayisisekelo ezinhlelweni zokuhlaziya izinga lebhizinisi. Lawa mathuluzi akusiza ukuthi uhlale uphezulu kwenqwaba futhi ulawule izimbangi zakho emhlabeni we-inthanethi. Empeleni, ngokwezibalo, isilinganiso sebhizinisi sinokufika koku 29 izimbangi, okwenza kube semqoka ukuqapha ukuthi izimbangi zakho zenzani ukuze uthole unqenqema.

Isinyathelo esilandelayo kunqubo yesu le-PPC ukuhlaziya ukuncintisana kwakho. Izimbangi’ ikhophi yesikhangiso ingakutshela okuningi mayelana nokuthi yini ebasebenzelayo nokuthi yini engasebenzi. Ngobuhlakani be-PPC yokuncintisana, ungakwazi ukukhomba izimbangi zakho’ amagama angukhiye aphezulu futhi ufunde ikhophi yawo yezikhangiso ukuze udale izikhangiso ezisebenza kahle kakhulu. Ngaphezu kwamathuluzi e-PPC okuncintisana, Amathuluzi okuhlaziya umncintiswano wesikhangiso angakusiza ukuthi uthole umkhawulo kwabaqhudelana nabo.

Nakuba i-SpyFu ne-iSpionage inikeza amathuluzi obuhlakani okuncintisana amahle, isikhombimsebenzisi sabo asinembile neze. I-SpyFu iyisibonelo esihle salokhu, ukuhlinzeka ngemininingwane enemininingwane ohlwini lwamagama angukhiye esiqhudelana nawo kanye nekhophi yesikhangiso. Kuhlanganisa nemininingwane mayelana namakhasi okufikela esiqhudelana naye. Inenguqulo yamahhala ekuvumela ukuthi ubone ikhophi yesikhangiso esincintisana naye namakhasi okufika. Inikeza imibiko yesimbangi yamahhala, kanye nezixwayiso ezincintisana naye ezintathu ngosuku.

Kunezindlela ezimbalwa zokuhlela i-akhawunti yakho ye-AdWords. Ngezansi ngizofaka umdlalo obanzi, Amagama angukhiye angalungile, Amaqembu esikhangiso segama elingukhiye elilodwa, kanye nama-SKAG. Iyiphi esebenza kangcono ebhizinisini lakho? Qhubeka ufunde ukuze uthole ukuthi iyiphi indlela ekusebenzela kangcono. Nawa amathiphu ambalwa okukuqalisa. Bese, ungakwazi ukuthuthukisa imikhankaso yakho. Nansi indlela yokuthuthukisa i-akhawunti yakho futhi uthole okuningi ku-Adwords.

Ukulinganisa okubanzi

Uma ufuna ukubona amanani okuguqulwa aphezulu futhi wehlise izindleko ngokuchofoza ngakunye, sebenzisa ukufana okubanzi okushintshiwe ku-Adwords. Isizathu ukuthi izikhangiso zakho zizohlobana kakhulu kubasebenzisi bakho, futhi uzoba nokulawula okwengeziwe kubhajethi yakho yesikhangiso. Ukufana okubanzi ku-Adwords kungadla ngokushesha ibhajethi yakho yokukhangisa. Ngenhlanhla, kunezindlela ezilula zokuhlola zombili izinhlobo zomentshisi. Qhubeka ufunde ukuze ufunde indlela yokukhulisa ibhajethi yakho yesikhangiso.

Uma isikhangiso sakho sibonisa igama lokusesha elingaqukethe igama lakho elingukhiye, sebenzisa i-Broad Match modifier. Lokhu kuzobonisa isikhangiso sakho sosesho oluhlobene olungase luhlanganise amagama afanayo nokunye okuhlukile kwegama elingukhiye. I-Broad Match Modifier ingenye yezinhlobo zomdlalo ezinophawu. Ukuze wengeze lesi silungisi, chofoza ithebhu yegama elingukhiye bese uchofoza okuthi + sayina eduze kwegama elingukhiye ngalinye. Izilungisi zokufanisa ezibanzi zisebenza kakhulu ekushayeleni imikhondo yekhwalithi.

Ukuhlola kwe-Google okufanayo okubanzi ku-Adwords kungase kuhlukumeze abakhangisi abathile, kodwa ngeke kulimaze i-Quality Score yakho. Nakuba abakhangisi abaningi becabanga ukuthi i-CTR ephezulu ayilungile ku-Quality Score yabo, lokhu akunjalo. Empeleni, ukuthuthukiswa kwegama elingukhiye elingalungile kuzothuthukisa isikolo sakho sekhwalithi. I-CTR yokufanisa okubanzi ibaluleke kakhulu kuleveli yegama elingukhiye Ikhwalithi Yesikolo ku-AdWords kune-CTR efana nse. Nokho, igama elingukhiye elihle le-CTR lizosiza isikhangiso sakho ukuthi sithole ukuchofoza okuphezulu kakhulu ngangokunokwenzeka.

Ukufana okubanzi ku-Adwords kulungele abakhangisi abangenalo uhlu lwamagama angukhiye oluphelele. Ingaqeda imiphumela yosesho engafunwa futhi yehlise izindleko zokuchofoza, ikuvumela ukuthi ugxile kumagama angukhiye asebenzela izethameli zakho. Uma uhlanganisa amagama angukhiye angalungile nokufanisa okubanzi, ungaqhubeka nokwandisa i-ROI yakho. Le nketho yethulwa eminyakeni embalwa edlule kodwa ithole ukunakwa okuncane kuze kube manje. Uma usebenzisa amagama angukhiye aphikisayo ngendlela efanele, bazothuthukisa ukukhomba kwakho kanye ne-ROI.

Amagama angukhiye angalungile

Ungavimba ukusetshenziswa kwamagama ajwayelekile nemishwana emikhankasweni yakho yezikhangiso ngokusebenzisa amagama angukhiye aphikisayo. Kufanele wengeze amagama angukhiye aphikisayo kumkhankaso wakho, noma okungenani emaqenjini athile ezikhangiso, ukuze ugcine izikhangiso zakho zingaveli kule migomo. Lokhu kungasiza ukonga imali eningi. Nansi indlela okwenza ngayo lokhu:

Sesha i-Google ukuze uthole amagama angukhiye angalungile. Thayipha igama elingukhiye ofuna ukulikhomba futhi ubone ukuthi uthola ini. Engeza noma yiziphi izikhangiso ezingafunwa ohlwini lwakho lwamagama angukhiye aphikisayo e-AdWords. Ungaphinda uhlole i-Google Search Console yakho kanye nezibalo ukuze uthole ukuthi yimaphi amagama angukhiye akudalela ithrafikhi eningi.. Qiniseka ukuthi ungeza le migomo ohlwini lwakho. Izokunikeza umbono wokuthi yiziphi okufanele uzikhiphe emikhankasweni yakho yezikhangiso.

Igama elingukhiye eliphikisayo eliyisisekelo lisho igama elisegameni elingukhiye elibaluleke kakhulu emkhankasweni wakho. Uma ukhangisa i-plumber, awufuni ukukhomba abafuna imisebenzi. Labo abafuna osebenza ngamapayipi, Ngokwesibonelo, angangena “osebenza ngamapulangwe”, okungaba igama elingukhiye elingalungile. Amagama angukhiye angalungile wokufanisa okubanzi, Ngokwesinye isandla, vimbela izikhangiso zakho ukuthi zingaveli lapho umuntu ebhala wonke amagama ebinzana elingukhiye.

Sebenzisa ukufaniswa okunegethivu okubanzi noma ukufanisa amagama ukuze uvimbele izikhangiso. Ukufana okunegethivu okubanzi kuzovimba izikhangiso zosesho olunawo womabili amagama angukhiye angemahle. Lolu hlobo lokufanisa okunegethivu okubanzi ngeke lubonise izikhangiso uma umbuzo wakho uhlanganisa wonke amagama angukhiye angalungile, kodwa ezinye zazo zizovela ekusesheni. Ukufanisa ncamashi okungekuhle kusetshenziswe kangcono kumabhrendi noma okunikezwayo okufanayo, futhi awufuni abantu basebenzise engalungile. Esimweni esinjalo, ukufanisa okubanzi okungalungile kuzokwenza.

Amaqembu esikhangiso segama elingukhiye elilodwa

Uma uzama ukushayela izikolo zekhwalithi ephezulu zezikhangiso zakho, kufanele usebenzise amaqembu esikhangiso segama elingukhiye elilodwa. Lezi zikhangiso zicaciswe kakhulu egameni elingukhiye elilodwa, futhi ikhophi yesikhangiso izoba 100% elihambisana nalelo gama elingukhiye. Uma udala amaqembu esikhangiso segama elingukhiye elilodwa, bheka izinga lokuchofoza, okuvelayo, kanye nokuncintisana kwamagama angukhiye angawodwana. Ungasebenzisa umhleli wegama elingukhiye ukuze ukhethe alungile.

Amaqembu ezikhangiso zegama elingukhiye elilodwa ayindlela enhle yokuhlola ukuhluka okuhlukile kokukopisha izikhangiso nokuthuthukisa imikhankaso yakho. Nokho, ungathola ukuthi amaqembu esikhangiso segama elingukhiye elilodwa athatha isikhathi esiningi ukusetha nokuphatha kunamaqembu esikhangiso esinamagama amaningi. Lokho kungenxa yokuthi badinga amasethi ezikhangiso ahlukene egama elingukhiye ngalinye. Ngomkhankaso wamagama amaningi, uzoba namakhulu amagama angukhiye, futhi kuyinkimbinkimbi kakhulu ukuphatha nokuhlaziya zonke.

Ngaphezu kokwandisa amazinga akho okuguqulwa, amaqembu esikhangiso segama elingukhiye elilodwa angathuthukisa ukuhambisana kwezikhangiso zakho. Njengoba abasebenzisi kulindeleke ukuthi basebenzise i-Google ukuze bathole ulwazi, balindele ukubona imiphumela efanele. Izikhangiso eziqukethe igama lokusesha elifanayo nezithameli zizokhiqiza ukuchofoza nokuguqulwa okwengeziwe. Ama-SKAG nawo ayisinqumo esihle kakhulu sokukhangisa imikhiqizo noma amasevisi amaningi. Ekugcineni, uzojabula kakhulu ngemiphumela yakho uma usebenzisa amaqembu esikhangiso anegama elingukhiye elilodwa esikhundleni samaqembu esikhangiso semikhiqizo eminingi.

Yize amaqembu esikhangiso esinegama elingukhiye elilodwa engaphelele kulo lonke uhlobo lwebhizinisi, ziyinketho enhle uma ubheke ukukhulisa isikolo sakho sekhwalithi futhi ukhuphule izinga lokuchofoza. Lawa maqembu ezikhangiso aqondene ngqo ne-hyper-specific futhi azokusiza ukuthi uqonde kangcono i-CTR yakho. Ngokwandisa ukuhambisana kwezikhangiso zakho, uzokwazi ukwehlisa i-CPC yakho. Uzozuza futhi kumphumela wekhwalithi engcono, okuzoholela ezindlekweni zokuguqulwa eziphansi.

Ama-SKAG

Ama-SKAG ku-Adwords akuvumela ukuthi wenze ngendlela oyifisayo izikhangiso zakho zibe ngamagama angukhiye athile. Lokhu kukhulisa ukuhambisana ne-Google, kanye nemiphumela yekhwalithi yesikhangiso sakho. Umphumela wekhwalithi ungenye yezinto ezibaluleke kakhulu okufanele uzicabangele lapho unquma ukuthi ungawuthuthukisa kanjani umkhankaso wakho. Amaqembu ezikhangiso endabuko ngokuvamile anamagama angukhiye amaningana eqenjini ngalinye lesikhangiso. Ukushintsha isikhangiso sakho kungakhuphula i-CTR yakho yamagama angukhiye athile, ngenkathi ehlisela abanye. Izikhangiso ezinama-SKAG zinezikhangiso ezihambisana kakhulu ezifinyelela i-CTR ephezulu kanye ne-CPA ephansi.

Uma usetha ama-SKAG, kufanele uqiniseke ukuthi usebenzisa ilebula efanayo egameni elingukhiye ngalinye. Ngale ndlela, lapho igama elingukhiye elilodwa liqala elinye, isikhangiso ngeke sivele. Ngokufanayo, uma igama elingukhiye elilodwa lingahambisani nemisho noma ukufana ncamashi, isikhangiso ngeke sivele. Lokhu akuyona inkinga enkulu uma usuvele unombono omuhle wokuthi amagama akho angukhiye asebenza kanjani.

Iphutha elivamile elenziwa abakhangisi abaningi ukusebenzisa ama-SKAG amaningi. Ukwandisa isabelomali sakho sesikhangiso ngokusebenzisa amagama angukhiye angabalulekile kuyindlela eqinisekile yokumosha imali yakho. Ama-SKAG akusiza ukuthi uhlunge amagama angukhiye angalungile futhi akwenze kube lula ukugada ukusebenza kwakho. Umqondo omuhle lona, uma unamakhulu amagama angukhiye. Iphinde iqinisekise ukuthi izikhangiso zakho zibalulekile kubavakashi bakho’ izidingo.

Ama-SKAG ku-Adwords ayindlela enhle yokuhlukanisa imikhankaso yakho futhi uqondise i-zoekwooden efanele. Uma unamaqembu amaningana ezikhangiso zegama elingukhiye elilodwa, ngayinye kufanele ibe nekhasi layo lokufika. Ungakwazi futhi ukudala eziningi ngangokunokwenzeka 20 amaqembu esikhangiso segama elingukhiye elilodwa. Lokhu kuzokusiza ukuthi usebenzise ngokugcwele i-akhawunti yakho ye-AdWords. I-SKAG eyodwa ingaqukatha imikhankaso eminingi.

Ikhasi lokufika

Uma udala ikhasi lokubikezela lomkhankaso wakho we-Adwords, kunezinto eziningi okufanele zicatshangelwe. Izivakashi ezichofoza isixhumanisi sesikhangiso noma sombhalo ngokuvamile zilindele ukuthola okuqukethwe okufana nalokhu ebezikufuna. Uma ungenakho okuqukethwe okufanele ekhasini lakho lokubikezela, izivakashi zakho cishe zizochofoza zisuke. Kunalokho, bagxile ekunikezeni ulwazi olufanele olungabasiza ukuthi benze isinqumo. Qiniseka ukuthi ikhasi lakho lokubikezela lilula ukulizulazula, iqukethe ucingo olucacile esenzweni futhi inikeza umsebenzisi lokho akudingayo.

Okuqukethwe ekhasini lakho lokubikezela kufanele kuqukathe imibuzo ebalulekile futhi kube lula ukufundeka. Gwema ukugcwala, umbhalo ophazamisayo nezigelekeqe. Ikhasi lokufika le-Invision yisibonelo esihle kakhulu. Ihlanzekile futhi iqukethe iphuzu elilodwa kuphela lesenzo, kodwa i “Buka Ividiyo” ulwazi lufakwe ebhokisini lokukhanya, okungaphazamisi ukuguqulwa. Kulula ukuzulazula, izinga lokuguqulwa kwakho liphezulu.

Ukuhambisana kungenye into ebalulekile. Izivakashi zekhasi lakho lokubikezela zizoza nenhloso ethile, ngakho-ke kufanele uqiniseke ukuthi ikhasi lakho libonisa ngokushesha ukuhambisana. Kufanele ibasize bathole ulwazi abayidingayo futhi ibaqinisekise ukuthi basekhasini elilungile. Okuphezulu ukuhambisana, ikhwalithi yakho izoba phezulu futhi isikhangiso sakho sizoba phezulu futhi sibize kancane. Okubhalwe ngezansi ezinye zezinto ezibaluleke kakhulu zekhasi lokufika le-Adwords.

Ikhasi lakho lokubikezela kufanele futhi lihambisane negama elingukhiye oliqondise. Ngokwesibonelo, uma usebenzisa igama elingukhiye “ukuthenga izicathulo,” uzofuna ukwenza isiqiniseko sokuthi ikhasi lakho lokubikezela lifana nenjongo yesisheshi. Okuqukethwe ekhasini lakho lokubikezela kuzosuselwa kumagama akho angukhiye futhi kuzonquma Ikhwalithi Yesikolo sakho. Ukusebenzisa izinqubo ezihamba phambili kuzonyusa izinga lakho lokuguqulwa. Ngomphumela Ongcono Wekhwalithi, uzokwazi ukunciphisa ukusetshenziswa kwakho kwezikhangiso futhi wandise imbuyiselo yakho ekutshalweni.

You’ve probably heard of PPC advertising, but you’ve probably never used Google’s advertising platform, I-Adwords. This article will provide an overview of PPC advertising, including its Bidding model, Ucwaningo lwamagama angukhiye, and budgeting. Ukuze uqalise, landela lezi zinyathelo. These are the first steps to a successful PPC campaign. If you want to increase your visibility and boost your conversion rates, click here. Ukuze uthole ulwazi olwengeziwe, read our AdWords guide.

Khokha ngokuchofoza ngakunye (I-PPC) ukukhangisa

Using pay-per-click advertising on Adwords is an excellent way to get quick exposure. Although the actual formula is complex, it is relatively simple to understand. The amount an advertiser bids will determine the cost of a click. Uma sekugunyaziwe, ads are usually published immediately. Ngaphezu kwalokho, PPC ads can be customized to target specific locations. Kwezinye izimo, PPC targeting can be done to the zip code level.

PPC accounts are categorized into campaigns and ad groups, which are made up of keywords and relevant ads. Ad groups contain one or more keywords, depending on the needs of the business. Some PPC specialists use single keyword ad groups, allowing them to have maximum control over bidding and targeting. Regardless of how you choose to organize your campaign, Adwords offers many benefits.

In addition to search engine marketing, PPC advertising on Adwords offers the added benefit of email marketing. Constant Contact’s email marketing tool works perfectly with PPC advertising, making the process of creating and launching ads a snap. As a freelance writer, Raani Starnes specializes in real estate, marketing, and business content. She also enjoys writing about food and travel.

PPC advertising has many advantages. Kokunye, PPC advertising lets you target customers and adjust your bids based on the data and location of your audience. You can use this data to adjust your bids according to what your customers are searching for. Ngaphezu kwalokho, you can use data insights to optimize your campaigns and minimize wasteful advertising spend. You can also choose from several ad formats, such as shopping ads that show your products in a prime position, and display remarketing, which encourages conversions.

The benefits of PPC advertising are clear. You can use different keywords and advertising campaigns to target different groups and audiences. Pay-per-click advertising works on both desktop and mobile platforms, and it leverages the power of the Internet. Almost everyone uses the internet to find what they need, and you can take advantage of this fact. Lapho isetshenziswe ngendlela efanele, pay-per-click advertising on Adwords is a great way to get the attention of potential customers.

Imodeli yokubhida

You can use the bid model for Adwords to determine how much you should spend on certain ad slots. The auction takes place every time there is a vacancy in an ad slot, and it decides which ads will appear in the spot. You can choose to focus on clicks, okuvelayo, ukuguqulwa, views, and engagements, and you can also use cost-per-click bidding to pay only when a person clicks on your ad.

The Maximize Conversions strategy uses machine learning to maximize your clicks and spend within your daily budget. It considers factors such as time of day, indawo, and operation system. It then sets a bid that maximizes conversions for the daily budget you enter. This strategy is ideal for people with high budgets who want to find volume and strong conversion performance without wasting money. Aside from optimizing your clicks, the Maximize Conversions strategy also saves you time by automating your bids.

You can also try the manual CPC model. It attracts quality traffic and ensures a high click-through rate. Nokho, it requires a lot of time. Many campaigns aim for conversions, and manual CPC may not be the right option for them. If you want to increase your conversions from your clicks, you can choose to use the enhanced CPC model. This model is a great choice for remarketing and branded campaigns.

Njengoba kushiwo ngenhla, Google offers different bidding models for different advertisement campaigns. So you need to understand the goals of your campaign before determining the bidding model for Adwords. Different campaigns will benefit from different strategies for increasing conversions. You must choose the right strategy for your campaign. Ngakho, what are the best bidding strategies for each campaign? Let us look at some of the most common strategies in Adwords and learn from them.

Smart bidding is the best choice for increasing conversion rates. Smart bidding models automatically adjust bids based on the probability of conversions. Using targeted cost-per-acquisition bidding can help you catch these low-cost conversions. Nokho, you must remember that frequent bidding changes can reduce your ad revenue. Ngakho-ke, adjusting your bids frequently can damage your budget and your conversion rate. This is why Smart Bidding Models Are Best for Increasing Your Revenue

Ucwaningo lwamagama angukhiye

The importance of keyword research in the planning stage of an Adwords campaign cannot be overstated. Keyword research will allow you to set realistic expectations for your campaigns and ensure that they are targeted and effective. It will also help you to identify relevant keywords for your campaign. When planning for your campaign, you must be as specific as possible and consider your overall project goals and audience. To help you find the most relevant keywords, you can use the Google Keyword Planner.

The process of keyword research is a great way to determine what words are being used on a daily basis to search for your product or service. Once you know which keywords are trending in your industry, you can determine which phrases and words will generate the most traffic. This process will help you develop an effective advertising strategy for your site and make sure it ranks high in search engine results. To increase your chances of getting organic traffic, use a keyword tool such as Google’s Keyword Planner.

Another way to find relevant keywords is to use Google Trends. This will show you the number of searches for your keywords and what percentage of those searches were on your competitor’s website. Keyword research should not be limited to just search volume and popularity – you should also consider how many people searched for your products or services. By utilizing these metrics, you can increase your chances of making more profits. While the process of keyword research is largely manual, it can be enhanced by various metrics.

When defining profitable markets and understanding search intent, keyword research can help you find a niche that will generate a positive ROI. This research will give you statistical insight into the minds of internet users and allow you to optimize your AdWords campaign. Google’s Keyword Planner tool can help you create a successful ad for your product or service. The ultimate goal of keyword research is to create strong impressions for people who are already interested in your product/service offerings.

Ukwenza ibhajethi

If you want to maximize the potential of your AdWords campaign, you must know how to set a budget. Google allows you to set a budget for every campaign. Ungasetha ibhajethi yansuku zonke, but it is best to keep in mind that a campaign can spend up to twice its daily budget on any given day. You can use the daily budget to group campaigns that have similar characteristics. Futhi, keep in mind that Google only goes over your daily budget up to 30.4 times in a month.

When budgeting for Adwords, make sure to keep in mind that your ad budget only goes so far. If you spend more than you can afford, you’ll likely end up losing money. Ngaphezu kwalokho, you might end up with a lower CPA than you expected. Ukuze ugweme lokhu, try using negative keywords. These types of keywords have lower traffic and relevance. Nokho, they increase the quality score of your ads.

Another way to set a budget for AdWords is to make a shared budget. By using a shared budget, you can give multiple campaigns access to the same amount of money. Nokho, this approach doesn’t allow you to track multiple budget adjustments at the same time. Kunalokho, you can simply say that you have $X in your budget and your campaign will borrow that amount from that account. If you don’t want to share your budget, you can use trending budgets, which allow you to adjust your total monthly spending by one to three times a month.

A standard method of budgeting for Adwords is Cost-Per-Click (CPC). CPC advertising gives you the best ROI because you only pay when someone clicks on your ad. It is much cheaper than traditional advertising, but you have to pay until you see results. This means that you will be more confident in your efforts and the outcome. You should be able to see that your ads are bringing you the sales you’re after.