I-imeyili info@onmascout.de
Ucingo: +49 8231 9595990
Ukuze uphumelele ku-Adwords, udinga ukwazi ukuthi yimaphi amagama angukhiye okufanele uwasebenzise nokuthi ungawabhida kanjani. Kulesi sihloko, uzofunda ukusetha amabhidi mathupha, cwaninga amagama angukhiye, futhi uqondise kabusha izikhangiso zakho. Kunokuningi kumasu wegama elingukhiye, futhi, okuhlanganisa indlela yokuhlola amagama akho angukhiye nokuthi ungathola kanjani ukuthi yimaphi athola amanani okuchofoza angcono kakhulu. Ngethemba, lawa maqhinga azokusiza ukuthi uthole okuningi ku-Adwords.
Ukumaketha kwenjini yokusesha kuyingxenye ebalulekile yokuthengisa online, futhi umkhankaso wokukhangisa oyimpumelelo uncike ekukhetheni amagama angukhiye alungile. Ucwaningo lwamagama angukhiye luyinqubo yokuhlonza izimakethe ezinenzuzo kanye nenjongo yokusesha. Amagama angukhiye anikeza idatha yezibalo zomthengisi kubasebenzisi be-inthanethi futhi abasize bakhe isu lesikhangiso. Ukusebenzisa amathuluzi afana ne-Google AdWords’ umakhi wesikhangiso, amabhizinisi angakhetha amagama angukhiye afaneleka kakhulu okukhangisa kwawo okukhokhelwa ngokuchofoza ngakunye. Inhloso yocwaningo lwamagama angukhiye ukukhiqiza okuvelayo okuqinile okuvela kubantu abafuna ngenkuthalo lokho ongakunikeza.
Isinyathelo sokuqala ocwaningweni lwamagama angukhiye ukucacisa izethameli ozihlosile. Uma usuzikhombile izithameli zakho ozihlosile, ungadlulela kumagama angukhiye aqondile. Ukwenza ucwaningo lwamagama angukhiye, ungasebenzisa amathuluzi amahhala afana ne-Google Adwords Keyword Tool noma amathuluzi okucwaninga amagama angukhiye akhokhelwayo afana nama-Ahrefs. Lawa mathuluzi mahle kakhulu ekucwaningeni amagama angukhiye, njengoba benikeza amamethrikhi kulelo nalelo. Kufanele futhi wenze ucwaningo oluningi ngangokunokwenzeka ngaphambi kokukhetha igama elingukhiye noma ibinzana elithile.
I-Ahrefs ingelinye lamathuluzi angcono kakhulu okucwaninga amagama angukhiye abadali bokuqukethwe. Ithuluzi layo lokucwaninga lamagama angukhiye lisebenzisa idatha ye-clickstream ukuze linikeze amamethrikhi okuchofoza ahlukile. I-Ahrefs inezinhlelo ezine ezihlukene zokubhalisa, ngezilingo zamahhala ezinhlelweni zokubhaliselwe Okujwayelekile kanye ne-Lite. Ngezilingo zamahhala, ungasebenzisa ithuluzi izinsuku eziyisikhombisa futhi ukhokhe kanye kuphela ngenyanga. Isizindalwazi samagama angukhiye sibanzi – iqukethe amagama angukhiye ayizigidi eziyizinkulungwane ezinhlanu avela 200 amazwe.
Ukucwaninga kwamagama angukhiye kufanele kube inqubo eqhubekayo, njengamagama angukhiye adumile namuhla angahle angabi yizinketho ezingcono kakhulu zebhizinisi lakho. Ngaphezu kocwaningo lwegama elingukhiye, kufanele futhi ifake ucwaningo kumigomo yokumaketha okuqukethwe. Ukwenza ucwaningo, vele uxhume amagama angukhiye achaza inkampani yakho futhi ubone ukuthi abantu babhala kangaki lawo magama ngenyanga. Gada inani lokusesha ithemu ngalinye elitholwa nyanga zonke nokuthi kubiza malini ngakunye ngokuchofoza ngakunye. Ngocwaningo olwanele, ungabhala okuqukethwe okuhlobene nalokhu kusesha okudumile.
Kufanele ucwaninge ngomncintiswano futhi ukhombe ukuthi yimaphi amagama angukhiye avame kakhulu ukukhulisa amathuba akho okuthola ithrafikhi ephezulu nokwenza imali. Ukusebenzisa amathuluzi okucwaninga ngamagama angukhiye kuzokusiza ukuthi unqume ukuthi yimaphi amagama angukhiye angaba namandla kakhulu futhi angancintisana kakhulu ukuthi wenze imali. Ungasebenzisa futhi amathuluzi afana ne-Ubersuggest ukuze ubone izibalo zomlando zamagama angukhiye, izabelomali eziphakanyisiwe, kanye namabhidi okuncintisana. Uma usunqumile ukuthi yimaphi amagama angukhiye azokwenzela imali, udinga ukunquma ngesu elingukhiye.
Into ebaluleke kakhulu okufanele uyikhumbule ukukhetha ngokucophelela amagama angukhiye ofuna ukuwaqondisa. Inani eliphakeme kakhulu lama-CPC, okungcono. Kodwa uma ufuna ukuzuza amazinga aphezulu ezinjini zokusesha, kufanele ubhide phezulu. I-Google ibheka ibhidi yakho ye-CPC kanye nekhwalithi yegama elingukhiye oliqondise. Lokhu kusho ukuthi udinga ukukhetha amagama angukhiye alungile azokusiza uthole amazinga aphezulu. Ukubhida ngamagama angukhiye kukuvumela ukuthi ucace kakhudlwana nezithameli zakho.
Uma ubhida amagama angukhiye ku-Adwords, kufanele ucabangele ukuthi izethameli zakho ozihlosile zifunani. Lapho abantu abaningi bethola iwebhusayithi yakho ngezikhangiso zakho, ithrafikhi eyengeziwe ozoyithola. Khumbula ukuthi akuwona wonke amagama angukhiye azoholela ekuthengisweni. Ukusebenzisa ukulandelela ukuguqulwa kuzokuvumela ukuthi uthole amagama angukhiye anenzuzo kakhulu futhi ulungise i-CPC yakho ephezulu ngokufanele.. Uma isu lakho lokubhida igama elingukhiye lisebenza, kuzokulethela inzuzo ephezulu. Uma isabelomali sakho sinomkhawulo, ungakwazi njalo ukusebenzisa isevisi efana ne-PPCexpo ukuze uhlole isu lakho lokubhida igama elingukhiye.
Khumbula ukuthi izimbangi zakho abafuni ngempela ukuthi ube inombolo yokuqala ekhasini lemiphumela le-Google. Kufanele futhi ucabangele inzuzo yomkhankaso wakho wesikhangiso. Ingabe udinga ngempela ithrafikhi evela kumakhasimende okungenzeka asesha umkhiqizo wakho? Ngokwesibonelo, uma isikhangiso sakho sivela ngaphansi kohlu lwazo, kungenzeka uheha ukuchofoza kwezinye izinkampani. Gwema ukubhida kumigomo yomkhiqizo wezimbangi zakho uma ingaqondisiwe yibhizinisi lakho.
Ukubhida okuzenzakalelayo akunandaba nemicimbi yakamuva, ukusakazwa kwabezindaba, flash yokuthengisa, noma isimo sezulu. Ukubhida mathupha kugxile ekusetheni ibhidi efanele ngesikhathi esifanele. Ngokwehlisa amabhidi akho lapho i-ROAS iphansi, ungakwazi ukwandisa imali yakho engenayo. Nokho, ukubhida okwenziwa ngesandla kudinga ukuthi wazi mayelana nezici ezihlukene ezingathinta i-ROAS. Ngokwalesi sizathu, ukusetha amabhidi mathupha kunenzuzo kakhulu kunokuwenza ngokuzenzakalelayo.
Nakuba le ndlela ithatha isikhathi esithe xaxa, inikeza ukulawula okuyimbudumbudu futhi iqinisekisa ukuqaliswa kwezinguquko ngokushesha. Ukubhida okuzenzakalelayo akulungile kuma-akhawunti amakhulu, okungaba nzima ukuqapha nokulawula. Ngaphezu kwalokho, Ukubukwa kwe-akhawunti kwansuku zonke kukhawulela abakhangisi’ ikhono lokubona “isithombe esikhulu.” Ukubhida ngokwenza kukuvumela ukuthi ugade amabhidi wegama elingukhiye elithile.
Ngokungafani nokubhida okuzenzakalelayo, ukusetha amabhidi mathupha ku-Google Adwords kudinga ukuthi wazi umkhiqizo noma isevisi yakho futhi ube nolwazi oludingekayo ukuze usethe amabhidi akho. Nokho, ukubhida okuzenzakalelayo akuhlali kuyinketho engcono kweminye imikhankaso. Nakuba i-Google ikwazi ukuthuthukisa ngokuzenzakalelayo amabhidi akho ngokusekelwe ekuguquleni, ayihlali yazi ukuthi yikuphi ukuguqulwa okuhlobene nebhizinisi lakho. Ungasebenzisa futhi uhlu lwamagama angukhiye angalungile ukuze unciphise udoti wakho.
Uma ufuna ukwandisa ukuchofoza, ungasetha i-CPC ngokwenza ku-Google Adwords. Ungase futhi usethe umkhawulo webhidi ye-CPC. Kodwa khumbula ukuthi le ndlela ingathinta umgomo wakho futhi yenze i-CPC yakho inyuke kakhulu. Uma unesabelomali se $100, ukusetha umkhawulo webhidi ye-CPC enkulu $100 kungaba inketho enhle. Esimweni esinjalo, ungasetha ibhidi ephansi ngoba amathuba okuguqulwa aphansi.
Inqubomgomo ye-Google iyakwenqabela ukuqoqa ulwazi lomuntu siqu noma olungamhlonza njengezinombolo zekhadi lesikweletu, amakheli e-imeyili, nezinombolo zocingo. Akunandaba ukuthi ukukhomba kabusha nge-Adwords kulingeka kangakanani ibhizinisi lakho, kunezindlela zokugwema ukuqoqa imininingwane yomuntu ngale ndlela. I-Google inezinhlobo ezimbili eziyinhloko zezikhangiso eziqondiswe kabusha, futhi basebenza ngezindlela ezihluke kakhulu. Lesi sihloko sibheka amabili ala masu futhi sichaza izinzuzo zalelo nalelo.
I-RLSA iyindlela enamandla yokufinyelela abasebenzisi abasohlwini lwakho lokuphinda ukhonjwe indlela futhi ubathwebule eduze nokuguqulwa.. Lolu hlobo lokumaketha kabusha lungasebenza kahle ekuthwebuleni abasebenzisi ababonise intshisekelo kumikhiqizo namasevisi akho kodwa abangakaguquki. Ukusebenzisa i-RLSA kukuvumela ukuthi ufinyelele labo basebenzisi ngenkathi ugcina amazinga okuguqulwa aphezulu. Ngale ndlela, ungathuthukisa umkhankaso wakho ngokukhomba abasebenzisi bakho abahlobene kakhulu.
Imikhankaso yokukhomba kabusha ingenziwa ezinkundleni ezihlukahlukene, kusuka ezinjinini zokusesha kuya ezinkundleni zokuxhumana. Uma unomkhiqizo odume kakhulu, ungakha izikhangiso zemikhiqizo efanayo ngokunikezwa okuphoqelelayo. Kuyenzeka umise imikhankaso yokukhomba kabusha endaweni engaphezu kweyodwa. Nokho, ngomthelela omkhulu, kungcono ukukhetha inhlanganisela ephumelela kakhulu kokubili. Umkhankaso oqhutshwa kahle wokukhomba kabusha ungaqhuba ukuthengisa okusha futhi ukhuphule inzuzo ngokufika 80%.
Ukuphinda uqondise nge-Adwords kukuvumela ukuthi ubonise izikhangiso ekhasini elivakashelwe ngaphambilini. Uma umsebenzisi ephequlule ikhasi lomkhiqizo wakho esikhathini esidlule, I-Google izobonisa izikhangiso ze-Dynamic eziqukethe lowo mkhiqizo. Lezo zikhangiso zizokhonjiswa lezo zivakashi futhi uma zivakashela ikhasi lingakapheli iviki. Kungokufanayo nangezikhangiso ezibekwe ku-YouTube noma kunethiwekhi yokubonisa ye-Google. Nokho, I-Adwords ayilandeleli lokhu kubuka uma ungakaze uxhumane nayo ezinsukwini ezimbalwa.
Uma uzibuza ukuthi ungathola kanjani futhi wengeze amagama angukhiye angalungile kumkhankaso wakho we-Adwords, kunezindlela ezimbalwa zokwenza ngakho. Enye indlela elula ukusebenzisa usesho lwe-Google. Faka igama elingukhiye ozama ukulikhomba, futhi cishe uzobona ithoni yezikhangiso ezifanele zivela. Ukwengeza lezi zikhangiso ohlwini lwakho lwamagama angukhiye angalungile e-Adwords kuzokusiza ukuthi uhlale kude nalezo zikhangiso futhi ugcine i-akhawunti yakho ihlanzekile..
Uma usebenzisa i-ejensi yokuthengisa online, ungase ufune ukukhomba amagama angukhiye angalungile we-SEO kanye nawe-PPC, I-CRO, noma I-Landing Page Design. Vele uchofoze okuthi “engeza amagama angukhiye angalungile” inkinobho eduze kwamagama okusesha, futhi zizovela eduze kwetemu lokusesha. Lokhu kuzokusiza ukuthi uhlale uhambisana futhi uthole imikhondo eqondiwe kanye nokuthengisa. Kodwa ungakhohlwa ngamagama angukhiye angalungile oncintisana naye – ezimbalwa zazo zingase zifane, ngakho-ke kufanele ukhethe.
Ukusebenzisa amagama angukhiye angalungile ukuvimba imibuzo yosesho kuyindlela enamandla yokuvikela ibhizinisi lakho ezikhangisweni eziwubudlabha ze-Google. Kufanele futhi wengeze amagama angukhiye angalungile ezingeni lomkhankaso. Lokhu kuzovimba imibuzo yosesho engasebenzi emkhankasweni wakho futhi kuzosebenza njengegama elingukhiye elingalungile lamaqembu ezikhangiso azayo.. Ungasetha amagama angukhiye angalungile achaza inkampani yakho ngokwemibandela evamile. Ungakwazi futhi ukuzisebenzisa ukuvimba izikhangiso zemikhiqizo ethile noma izigaba, njengezitolo zezicathulo.
Ngendlela efanayo namagama angukhiye avumayo, kufanele wengeze amagama angukhiye angalungile kumkhankaso wakho we-Adwords ukuze uvimbele ithrafikhi engafunwa. Uma usebenzisa amagama angukhiye aphikisayo, kufanele ugweme imigomo evamile, njenge “i-ninja air fryer”, okuzoheha kuphela abantu abathanda imikhiqizo ethile. Itemu elicaciswe kakhulu, njenge “i-ninja air fryer”, uzokongela imali, futhi uzokwazi ukukhipha izikhangiso ezingahlobene nebhizinisi lakho.
