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Ungawenza Kanjani Ama-Adwords Kakhulu

Ungawenza Kanjani Ama-Adwords Kakhulu

I-Adwords

Uma ubhalisela i-Adwords, unethuba lokudala umkhankaso ohambisana nomkhiqizo wakho futhi uqondise abasebenzisi asebevele benentshisekelo kumkhiqizo wakho. Ngephaneli yakho yokulawula ye-Adwords, ungakhomba nabasebenzisi abake bavakashela isayithi lakho ngaphambilini, eyaziwa ngokuthi i-Site-Targeting. Leli su lokumaketha kabusha likusiza ukuthi ukhuphule izinga lakho lokuguqulwa ngokubonisa izikhangiso kubantu abake bavakashela iwebhusayithi yakho ngaphambilini. Ukuze uthole ulwazi olwengeziwe lokuthi ungayisebenzisa kanjani ngokugcwele i-Adwords, funda uqhubeke!

Izindleko ngokuchofoza ngakunye

Izindleko Ngokuchofoza ngakunye (CPC) kunqunywa umkhiqizo okhangiswayo. Izinkundla eziningi zezikhangiso eziku-inthanethi zisekelwe endalini, ngakho abakhangisi banquma ukuthi bazokhokha malini ngokuchofoza ngakunye. Imali ethe xaxa umkhangisi azimisele ukuyisebenzisa, maningi amathuba okuthi isikhangiso sabo sivele ku-newsfeed noma sithole ukubekwa okuphezulu emiphumeleni yosesho. Ungathola ukuthi kubiza malini ngokuqhathanisa i-CPC ejwayelekile yezinkampani ezimbalwa.

Inkundla ye-AdWords yakwaGoogle ivumela abakhangisi ukuthi babhide ngamagama angukhiye. Ukuchofoza ngakunye kubiza cishe isenti, ngezindleko ezihlukayo ngokusekelwe ezintweni ezimbalwa. I-CPC emaphakathi kuzo zonke izimboni imayelana $1, kodwa i-CPC ephezulu ayidingeki ngempela. Kubalulekile futhi ukucabangela i-ROI lapho unquma ukuthi yimalini ongakwazi ukuyisebenzisa. Ngokulinganisa i-CPC ngegama elingukhiye, ungathola umbono ongcono wokuthi iyini i-ROI yewebhusayithi yakho.

Izindleko ngokuchofoza ngakunye kwe-Adwords ziyahlukahluka ngokuya ngomkhiqizo othengiswayo. Imikhiqizo yenani eliphezulu iheha ukuchofoza okuningi kunemikhiqizo enenani eliphansi. Ngenkathi umkhiqizo ungathengisa ngemali encane $5, ingabiza phezulu $5,000. Ungasetha isabelomali sakho ngokusebenzisa ifomula ku-WordStream, ithuluzi elilandelela ama-CPC amaphakathi kuzo zonke izimboni. Uma i-CPC yakho eqondiwe iphakathi $1 futhi $10 ngokuchofoza ngakunye, isikhangiso sakho sizokhiqiza ukuthengisa okwengeziwe kanye ne-ROI.

Uma ususungule isilinganiso sesabelomali sakho, ungakwazi bese ukhetha isofthiwe ye-PPC ukuze wenze ngokuzenzakalelayo ukuphathwa kwe-akhawunti yakho ye-AdWords. Isofthiwe ye-PPC ngokuvamile inelayisensi, futhi izindleko ziyahlukahluka kuye ngenani lesikhathi ohlela ukulisebenzisa. I-WordStream inikeza inkontileka yezinyanga eziyisithupha kanye nenketho yonyaka ekhokhelwa kusengaphambili. Ngaphambi kokuthi ubhalisele inkontileka, kufanele uqonde yonke imigomo nemibandela.

Ngaphandle kwe-CPC, kufanele futhi ucabangele ikhwalithi yethrafikhi yakho. Ithrafikhi yekhwalithi ephezulu ithathwa njengebalulekile uma iguquka kahle. Ungakwazi ukubala i-ROI yegama elingukhiye elithile ngokubheka amazinga okuguqulwa. Ngale ndlela, unganquma ukuthi usebenzisa imali engaphansi noma usebenzisa ngokweqile. Kunezici eziningi ezinquma izindleko ngokuchofoza ngakunye kwe-Adwords, okuhlanganisa ibhajethi yakho kanye nenani lokuchofoza okutholwa yisikhangiso sakho.

Ibhidi ephezulu

Uma usetha ibhidi yakho ephezulu ku-Google Adwords, into yokuqala okufanele uyazi ukuthi ungayishintsha noma nini lapho ufuna. Kodwa qaphela ukuthi ungenzi ushintsho lwengubo. Ukuyishintsha kaningi kungaba yingozi emkhankasweni wakho. Indlela yokuhlola ukuhlukanisa ingaba usizo ekunqumeni ukuthi ibhidi yakho ikulethela ithrafikhi eyengeziwe noma ngaphansi. Ungahlola amasu ahlukene ngokuqhathanisa amagama angukhiye ahlukene. Uma unethrafikhi yekhwalithi ephezulu, ibhidi yakho ephezulu inganyuswa kancane.

Uma umkhankaso wakho ugxile kumagama angukhiye angabhidi, kufanele ucabange ukusetha ibhidi ezenzakalelayo ibe uziro. Ngale ndlela, isikhangiso sakho sizovezwa kunoma ubani osesha igama lakho elingukhiye. Ngaphezu kwalokho, izovela futhi kusesho oluhlobene, amagama angukhiye angapeliwe kabi, kanye nomqondo ofanayo. Ngenkathi le nketho izokhiqiza okuningi okuvelayo, kungase futhi kubize. Enye inketho ukukhetha Exact, Ibinzana, noma I-Negative Match.

Ngenkathi i-Google ingancomi ukusetha ibhidi ephezulu, kuyasiza emkhankasweni wakho uma ufuna ukuqapha ukusebenza kwezikhangiso zakho. Ungase ufune ukukhulisa ibhidi yakho ephezulu, uma izikhangiso zakho zenza kahle, kodwa kufanele uzihlole ngokushesha ngaphambi kokuthatha isinqumo nge-CPC ephezulu. Lokhu kuzokusiza ukuthi unqume ukuthi yiliphi isu elinenzuzo kakhulu. Futhi ungakhohlwa ukuthi isikhundla esiphezulu akusona njalo isu elingcono kakhulu. Kwesinye isikhathi izikhangiso zakho zizovela ziphansi, ngisho noma benza kangcono kunezimbangi zakho.

Kufanele wazi ukuthi i-Google isebenzisa inqubo yokubhida esekwe endalini kuwo wonke amagama angukhiye ku-Adwords. Lokho kusho ukuthi uma othile asesha umkhiqizo noma isevisi yakho, indali izokwenzeka, ngayo yonke i-akhawunti yomkhangisi enegama elingukhiye elifana nombuzo wakho wosesho. Ibhidi oyibekayo inquma ukuthi isikhangiso sakho sizovela nini ku-Google. Nokho, uma isilinganiso sakho semali osisebenzisa nsuku zonke singaphansi kwebhidi yakho ephezulu, ungayenyusa ukuze unxephezele izindleko ezengeziwe.

Uma uhlela ukwandisa ukuchofoza kwakho, ungasetha ibhidi yakho enkulu ku 50% ngaphansi kwe-CPC yakho yekhefu. Lokhu kuzoqinisekisa ukuthi uthola ukuchofoza okuhle nokuguqulwa futhi kukusize uhlale ngaphakathi kwesabelomali sakho. Leli su lihle kakhulu emikhankasweni engadingi ukulandelela ukuguqulwa. Kuhle futhi ekukhuphuleni umthamo wakho wethrafikhi ngaphandle kokuthinta izindleko ngokuchofoza ngakunye. Kuyisinqumo esihle semikhankaso enamazinga aphezulu okuguqulwa.

Ukubhida ngamagama angukhiye

Njengoba ungase ukwazi, ukuthola amazinga aphezulu ezinjinini zokusesha akulula. Kunezici ezimbalwa i-Google ezibukayo, kufaka phakathi ibhidi yegama lakho elingukhiye le-CPC kanye nesikolo sekhwalithi. Ukusebenzisa isu lokubhida elilungile kuzokusiza ukuthi uthole imiphumela ehamba phambili yomkhankaso wakho. Okubhalwe ngezansi amanye amathiphu okukhulisa isu lakho lokubhida igama elingukhiye:

Setha izinhlobo zokufanisa. Lokhu kunquma ukuthi ubhida malini ngokuchofoza ngakunye nokuthi uzimisele ukusebenzisa malini kukonke. Ukukhetha uhlobo lokufanisa kuthinta isamba senani olisebenzisayo kumagama angukhiye, futhi inganquma ukuthi uzokwazi yini ukuthola isikhundla esihle ekhasini lokuqala. Uma usuwamisile amabhidi akho, I-Google izofaka igama lakho elingukhiye lisuka ku-akhawunti efaneleke kakhulu kanye nesikhangiso esihlobene nayo.

Sebenzisa ucwaningo lwamagama angukhiye ukuze uthole amagama angukhiye alungile ongawaqondisa. Ucwaningo lwamagama angukhiye luzokusiza ukuthi ususe izinketho zamagama angukhiye ezinokuncintisana ngokweqile noma ezibizayo. Ukusebenzisa amathuluzi okucwaninga ngamagama angukhiye kuzokusiza ukuthi unqume inhloso yomsebenzisi, ukuncintisana, kanye nenani eliphelele lokubhida. Amathuluzi afana ne-Ubersuggest akusiza ukuthi uthole amagama angukhiye enani eliphezulu ngokukunikeza idatha yomlando, amabhidi okuncintisana, kanye nezabelomali ezinconyiwe. Uma ufuna ukwandisa ibhajethi yakho, sebenzisa leli thuluzi ukuze likusize ukhethe amagama angukhiye alungile.

Ngaphandle kokukhethwa kwegama elingukhiye, ukulungiselelwa kwebhidi kuyisici esibalulekile somkhankaso wesikhangiso oyimpumelelo. Ngokuthuthukisa igama lomkhiqizo wakho ngokwenza ibhidi ibe ngcono, ungathuthukisa impilo ye-akhawunti yakho iyonke futhi wenze amagama akho angukhiye asebenze kakhulu. Ukubhida egameni lomkhiqizo kukhophi yakho yesikhangiso kuzokhulisa amathuba okuthola amaphuzu ekhwalithi ephezulu kanye nezindleko eziphansi ngokuchofoza ngakunye. Le ndlela yokumaketha kwe-adwords iyindlela ephumelela kakhulu yokwandisa ukuthengisa.

Uma kuziwa ekukhetheni igama elingukhiye, igama elingukhiye lihambisana kakhulu, ngcono inzuzo yokutshala imali. Akukhona nje ukuthi okuqukethwe kuzoba ngcono, kodwa futhi uzoba nababukeli abaningi. Ucwaningo lwamagama angukhiye luzokusiza ukuthi udale okuqukethwe okungcono kakhulu kwezithameli zakho futhi uthuthukise umkhankaso wakho we-PPC. Uma ufuna ukwazi kabanzi mayelana nokubhida kwegama elingukhiye, xhumana nezinsizakalo zokuphatha umkhankaso we-Deksia PPC. Uzojabula ngokuthi ukwenzile!

Ukulandelela ukuguqulwa

Uma usebenzise i-AdWords ukukhuthaza iwebhusayithi yakho, kufanele wazi ukuthi ukukhangisa kwakho kusebenza kangakanani. Uma ufuna ukwazi ukuthi bangaki ukuchofoza iwebhusayithi yakho ekutholayo, udinga ukwazi ukuthi siyini izinga lokuguqulwa uma othile esefikile kuwebhusayithi yakho. Ngaphandle kokulandela ukuguqulwa, uzovele uqagele. Kulula kakhulu ukwenza izinqumo ezinolwazi uma unedatha oyidingayo ukukala impumelelo yakho. Qhubeka ufunde ukuze ufunde kabanzi mayelana nokulandelela ukuguqulwa ku-AdWords.

Ukulandelela izingcingo kubalulekile ekulandeleleni inombolo yezingcingo ezikhiqizwa iwebhusayithi yakho. Ngokungafani nezinye izindlela, call Tracking amarekhodi izingcingo lapho umuntu echofoza inombolo yocingo kuwebhusayithi yakho. I-Adwords ikuvumela ukuthi ulandelele izingcingo, futhi ikhodi yokuguqula ingafakwa kuwebhusayithi yakho ukuze unike amandla lokhu kulandelela. Ukuze uqale ukulandelela izingcingo, uzodinga ukuxhuma i-akhawunti yakho ye-Adwords nesitolo sakho sohlelo lokusebenza noma i-firebase.

Uma usuqedile ukumisa ukulandela kwakho ukuguqulwa, chofoza “Londoloza” Ukuqeda. Efasiteleni elilandelayo, uzobona i-ID yakho yokuguqulwa, Ilebula yokuguqulwa, kanye Nenani Lokuguqulwa. Olandelayo, chofoza ingxenye ethi Fire On ukuze ukhethe ukuthi ikhodi yokulandelela ukuguqulwa kufanele ixoshwe nini. Ungakhetha usuku losuku ofuna ukulandelela ngalo izivakashi zewebhusayithi yakho ukuthi zifike kwelakho “Ngiyabonga” ikhasi. Uma isivakashi siza kusayithi lakho ngemva kokuchofoza isixhumanisi se-AdWords, ikhodi yokulandelela ukuguqulwa izoxoshwa kuleli khasi.

Kufanele wazi ukuthi ukulandelela ukuguqulwa ngeke kusebenze uma ungenayo amakhukhi afakiwe kumakhompyutha abo. Abantu abaningi baphequlula i-inthanethi ngamakhukhi avuliwe. Nokho, uma ukhathazekile ngokuthi isivakashi asichofozi esikhangisweni sakho, vele uguqule izilungiselelo ze-akhawunti yakho ye-AdWords ukuze ukhubaze ukulandelela ukuguqulwa. Kubalulekile ukuqonda ukuthi ukuguqulwa kuthatha 24 amahora okuvela ku-AdWords. Kungase futhi kuthathe kufikela 72 amahora ukuze idatha ithathwe yi-AdWords.

Lapho uhlaziya ukusebenza komkhankaso wakho wokukhangisa, kubalulekile ukuqapha i-ROI yakho futhi unqume ukuthi yiziphi iziteshi zokukhangisa ezikhiqiza imiphumela engcono kakhulu. Ukulandelela ukuguqulwa kukusiza ukuthi ulandelele imbuyiselo ekutshalweni kwemikhankaso yakho yokukhangisa ku-inthanethi. Kukusiza ukuthi udale amasu okuthengisa asebenza kangcono futhi wandise i-ROI yakho. Ukusebenzisa ukulandelela ukuguqulwa ku-AdWords kuyindlela engcono kakhulu yokunquma ukuthi izikhangiso zakho ziguquka kahle yini. Ngakho, qala ukuwenza namuhla!

Kuthunyelwe ku

Adwords Amathiphu Wabasaqalayo

Adwords Amathiphu Wabasaqalayo

I-Adwords

Uma umusha ekusebenziseni i-Adwords, lesi sihloko sizokunikeza amathiphu awusizo namasu okwandisa izinga lakho lempumelelo. Kulesi sihloko, sizofaka ucwaningo lwegama elingukhiye, Ibhidi kumagama angukhiye anophawu lokuhweba, Isikolo sekhwalithi, kanye Nezindleko ngokuchofoza ngakunye. Ngemva kokufunda lesi sihloko, kufanele ukwazi ukudala kalula nokusebenzisa umkhankaso wakho we-AdWords. Bese, ungaqala ukuyisebenzisela ukuthuthukisa ibhizinisi lakho. Lesi sihloko sibhalwe kucatshangwa ngemfundamakhwela, kodwa ungafunda nezici ezithuthuke kakhulu ze-Adwords.

Ucwaningo lwamagama angukhiye

Uma ucabanga ukusebenzisa i-Adwords ngesu lakho lokumaketha ku-inthanethi, ucwaningo lwegama elingukhiye luyisici esibalulekile. Kufanele wazi ukuthi yimaphi amagama angukhiye amakhasimende akho azowasesha. Ivolumu yegama elingukhiye ikutshela inombolo yokusesha igama elingukhiye ngalinye elitholwa inyanga ngayinye, okuzokusiza ukuthi unqume ukuthi yimaphi amagama angukhiye okufanele uwaqondise. Ukusebenzisa i-Keyword Planner, kufanele ube ne-akhawunti ye-Adwords. Uma usunayo i-akhawunti yakho, chofoza “Isihleli Segama elingukhiye” ukuqala ukucwaninga amagama angukhiye.

Ucwaningo lwamagama angukhiye lubalulekile kunoma yimuphi umkhankaso we-SEO ophumelelayo. Ukuqonda lokho izethameli zakho ezizosesha kukusiza ukuthi udale okuqukethwe okuzobabandakanya. Ngokwesibonelo, uma izethameli zakho ezihlosiwe zingodokotela, ucwaningo lwegama elingukhiye lungakusiza ukuthi uthole okuqukethwe okufanele kulaba basebenzisi. Okuqukethwe kwakho kungathuthukiswa ukuze kufake lawo magama nemishwana ethile. Lokhu kuzokusiza ukwandise ithrafikhi yakho yezinto eziphilayo futhi ukhuphule izinga lewebhusayithi yakho ezinjinini zokusesha. Uma izethameli zakho zinentshisekelo yokuhlinzwa komgogodla, kuzoba nengqondo ukukhomba lezi zethameli.

Olandelayo, cwaninga umncintiswano endaweni yakho. Qiniseka ukuthi awusebenzisi amagama angukhiye ancintisana kakhulu noma abanzi. Zama ukukhetha ama-niches anamazinga aphezulu wethrafikhi, futhi inani elihle labantu lizobe licinga imishwana ehlobene ne-niche yakho. Qhathanisa ukuthi izimbangi zakho zikleliswa kanjani futhi ubhalele izihloko ezifanayo. Kufanele usebenzise lolu lwazi ukuze wenze ngcono uhlu lwakho lwamagama angukhiye. Futhi ungakhohlwa ukusebenzisa izimpawu zokucaphuna ukuze uqinisekise ukuthi ufake amagama angukhiye alungile.

Ibhidi kumagama angukhiye anophawu lokuhweba

Ukubhida ngamagama angukhiye anophawu lokuhweba kuwumkhuba odumile obangele ukwanda kwecala phakathi kwezimbangi zebhizinisi. Inqubomgomo ye-Google evumela izimbangi ukuthi zibhide ngemibandela ephawuliwe kungenzeka ikhuthaze amabhizinisi ukuthi aqondise izimpawu zokuthengisa ngobudlova. Icala liqinise lezi zindlela ngokubonisa abamangali banganqoba izimpi zamagama angukhiye nge-Google futhi bakhawulele ukuncintisana. Kulesi sihloko, sizohlola okuhle nokubi kokubhida kumagama angukhiye anophawu lwentengiso ku-Adwords.

Ukuze ugweme izinkinga ezingokomthetho ezingaba khona, qiniseka ukuthi isikhangiso sakho asibhidi kumagama angukhiye anophawu lokuhweba lomuntu oncintisana naye. Ungasolwa ngokwephula uphawu lokuhweba uma usebenzisa uphawu lokuhweba lomuntu oncintisana naye kukhophi yakho yesikhangiso.. Inkampani engumnikazi wezimpawu zokuhweba ingase ibike isikhangiso ku-Google uma ithola ukuthi sephula inqubomgomo yayo yezimpawu zokuhweba. Ngaphezu kwalokho, isikhangiso sizokwenza kubukeke sengathi umuntu oqhudelana naye usebenzisa lawo magama angukhiye.

Nokho, kunezindlela zokuvikela igama lomkhiqizo wakho emacaleni okuphula umthetho. E-United States, Canada, nase-Australia, izimpawu zokuthengisa azinqatshelwe ku-Adwords. Inkampani engumnikazi wophawu kufanele iqale ithumele ifomu lokugunyazwa ku-Google ngaphambi kokuthi ibhide ngegama elingukhiye elingukhiye.. Kungenjalo, kungenzeka ukuthi ubhide ngegama elingukhiye elinophawu lokuhweba. Ukubhida ngegama elingukhiye elingukhiye, iwebhusayithi kufanele isebenzise i-URL ehambisanayo negama elingukhiye.

Isikolo sekhwalithi

Isikolo sekhwalithi ku-Adwords sinqunywa izici ezimbalwa, kufaka phakathi izinga lokuchofoza elilindelekile, ukuhlobana, kanye nolwazi lwekhasi lokufika. Amagama angukhiye afanayo ngaphakathi kweqembu lesikhangiso elifanayo angaba nezikolo zekhwalithi ezihlukene ngoba ukuqondisa kobuciko kanye nezibalo zabantu kungahluka.. Uma isikhangiso siba bukhoma, izinga lokuchofoza elilindelekile liyalungiswa, futhi kunezimo ezintathu ezitholakalayo zokuqapha ukusebenza kwayo. Ukuze uqonde ama-nuances ale metric, cabangela izibonelo ezilandelayo:

Isici sokuqala yiqembu lamagama angukhiye. Isici sesibili yikhophi nekhasi lokufika, noma ikhasi lokufika. Kubalulekile ukulandela imihlahlandlela yeqembu lamagama angukhiye, njengoba lezi zizoba nomthelela kuzinga lokuguqulwa. Ngokwesibonelo, ukushintsha isihloko Sezinsizakalo Zommangali Wezomthetho kukhuphule izinga layo lokuguqulwa ngo 111.6 iphesenti. Umphathi wesikhangiso omuhle uyazi ukuthi ujule kangakanani neqembu ngalinye lamagama angukhiye, kanye nendlela yokulungisa lokhu ukuze kuthuthukiswe umphumela wekhwalithi iyonke.

Isikolo sekhwalithi ye-Google siyisibalo esiyinkimbinkimbi esithinta ukubekwa kwesikhangiso sakho namanani entengo. Ngoba i-algorithm iyimfihlo, Izinkampani ze-PPC zizokunikeza kuphela izeluleko ezijwayelekile zokuthi ungasithuthukisa kanjani isikolo sakho. Nokho, ukwazi isici esiqondile esisetshenziswa ukubala amaphuzu kuyisihluthulelo sokuthola imiphumela engcono, njengokubekwa okuthuthukisiwe kanye nezindleko eziphansi ngokuchofoza ngakunye. Isikolo sekhwalithi ye-Adwords sinqunywa izici ezihlukahlukene, futhi akukho mpendulo yayo. Nokho, uma uzimisele ukutshala isikhathi nomzamo wokuyithuthukisa, ungathuthukisa isikolo sakho sekhwalithi yesikhangiso futhi usenze siphumelele kakhudlwana.

Izindleko ngokuchofoza ngakunye

Ukusebenzisa i-CPC elungile yomkhankaso wakho wesikhangiso kubalulekile ukuze uqinisekise ukuthi wandisa i-ROI yakho. Imikhankaso yezikhangiso enamabhidi aphansi ayivamile ukuguqulwa, kuyilapho amabhidi aphezulu angaholela emithonjeni egejiwe kanye namathuba okuthengisa. Into ebalulekile okufanele uyikhumbule ukuthi izindleko zakho eziphezulu ngokuchofoza ngakunye (CPC) akulona inani langempela ozolikhokha. Abakhangisi abaningi bakhokha kuphela inani elincane elidingekayo ukuze kususwe imikhawulo ye-Ad Rank noma ukushaya esiqhudelana naye ngaphansi kwayo.

Ama-CPC ahluka kakhulu phakathi kwezimboni. Kunethiwekhi yesibonisi, Ngokwesibonelo, isilinganiso se-CPC singaphansi $1. Ama-CPC ezikhangiso kunethiwekhi yosesho avamise ukuba phezulu kakhulu. Ngenxa yalokho, kubalulekile ukucacisa i-ROI nokuthi ungakhokha malini ngokuchofoza ngakunye. I-Google AdWords iyinkundla yokusesha ekhokhelwayo enkulu kunazo zonke emhlabeni. Kodwa isho ukuthini i-CPC ebhizinisini lakho?

Izindleko ngokuchofoza ngakunye kwe-Adwords ziyahlukahluka kuye $1 ku $2 kuye ngezici eziningana. Amagama angukhiye abizayo avame ukuba sematheni okuncintisana kakhulu, okuholela kuma-CPC aphezulu. Nokho, uma unomkhiqizo oqinile noma isevisi ezothengiswa ngentengo ephezulu, ungachitha ngaphezulu $50 ngokuchofoza ngakunye ku-Google Ads. Abakhangisi abaningi bangasebenzisa imali engango $50 million ngonyaka ekusesheni okukhokhelwayo.

Hlukanisa izikhangiso zokuhlola

Uma uke wazibuza ukuthi ingabe izikhangiso zakho zithola ukuguqulwa okufunayo, bese uhlukanisa ukuhlolwa kuyindlela enhle yokuthola. Izikhangiso zokuhlola ukuhlukaniswa ku-Adwords zikuvumela ukuthi uqhathanise izikhangiso ezimbili noma ngaphezulu eceleni ukuze ubone ukuthi iyiphi eyenza kangcono. Kufanele uqaphele, nakuba, njengoba akulula ngaso sonke isikhathi ukunquma umehluko phakathi kwezinguqulo ezimbili zesikhangiso esifanayo. Ukhiye uwukusebenzisa umehluko obalulekile ngokwezibalo lapho usebenzisa ukuhlolwa kokuhlukaniswa.

Ngaphambi kokwenza izivivinyo zokuhlukanisa, qiniseka ukuthi uyaqiniseka ukuthi ikhasi lakho lokubikezela alishintshi. Uma ushintshe ikhasi lokubikezela esikhathini esidlule, ungase ungaboni ukuthi ikhophi yesikhangiso ihlale kwelinye ikhasi. Ukushintsha ikhasi kungenza kube nzima ukulandelela ukuguqulwa. Nokho, ungasebenzisa ama-URL ahlukile wokubonisa. Nakuba le nketho ingaba usizo, kubalulekile ukusebenzisa ikhasi lokubikezela elifanayo nazo zonke izinhlobo zezikhangiso.

Isixhumi esibonakalayo esihlukanisayo sohlelo lwe-Adwords lwe-Google siphindaphindeka njengesikhungo sokuhlaziya. Ibonisa ukuchofoza, okuvelayo, I-CTR, kanye nesilinganiso sezindleko ngokuchofoza ngakunye. Ungakwazi futhi ukubona imiphumela echofozekayo kanye nezikhangiso ezindala. I “Faka Ukwehluka” inkinobho ikuvumela ukuthi ukhethe ukuthi iyiphi inguqulo yesikhangiso ephumelela kakhulu. Ngokuqhathanisa izikhangiso ezimbili zihlangene, unganquma ukuthi iyiphi ethola izinga lokuguqulwa elingcono kakhulu.

Izindleko zokuguqulwa ngakunye

Izindleko zokuguqulwa ngakunye, noma i-CPC, ingenye yamamethrikhi abaluleke kakhulu okufanele uwaqaphe lapho usebenzisa umkhankaso we-AdWords. Ukuthi isivakashi siyawuthenga yini umkhiqizo wakho, bhalisela iphephandaba lakho, noma ugcwalisa ifomu, le metric ibonisa impumelelo yomkhankaso wakho wesikhangiso. Izindleko zokuguqulwa ngakunye zikuvumela ukuthi uqhathanise izindleko zakho zamanje neziqondiso, ukuze ukwazi ukugxila kangcono isu lakho lokukhangisa. Kubalulekile ukuqaphela ukuthi i-CPC ingahluka kakhulu kuye ngosayizi wewebhusayithi yakho, kodwa kuyisiqalo esihle ukunquma ukuthi liyini izinga lakho lokuguqulwa.

Izindleko zokuguqulwa ngakunye zivame ukubalwa kusetshenziswa ifomula ehlukanisa izindleko ngenombolo ye “kanzima” ukuguqulwa, okuyizo eziholela ekuthengeni. Nakuba izindleko zokuguqulwa ngakunye zibalulekile, ayilingani ngempela nenani lokuguqulwa. Ngokwesibonelo, akukhona konke ukuchofoza okufanele ukubikwa kokulandelela ukuguqulwa, ngakho-ke akwenzeki njalo ukubala izindleko ngokuguqulwa ngakunye ngokusekelwe kuleyo nombolo. Ngaphezu kwalokho, izixhumanisi zokubika kokulandela ukuguqulwa zibonisa izinombolo ngendlela ehlukile kunekholomu yezindleko.

I-Google Analytics ikuvumela ukuthi uhlaziye ukusebenza komkhankaso wakho ngamahora ahlukahlukene osuku. Ungaphinda unqume ukuthi yiziphi izikhala zesikhathi ezikhiqiza ukuguqulwa okuningi. Ngokufunda amanani okuguqulwa ngezikhathi ezithile zosuku, ungalungisa uhlelo lwakho lwesikhangiso ukuze lusebenze kahle. Uma ufuna ukudlala isikhangiso ngezikhathi ezithile kuphela, uyimise ukuthi iqale ngoMsombuluko kuya kuLwesithathu. Ngale ndlela, uzokwazi kahle ukuthi kufanele ubhide nini nokuthi uzowadedela nini amabhidi wamagama angukhiye.

Kuthunyelwe ku

Ungayisebenzisa kanjani Kopisha futhi Namathisela ku-Adwords

Ungayisebenzisa kanjani Kopisha futhi Namathisela ku-Adwords

I-Adwords

Ukusebenzisa ithuluzi lokukopisha nokunamathisela ku-AdWords kungakusiza uguqule noma udale izikhangiso zakho. Ungashintsha ikhophi yakho nesihloko noma usebenzise kokubili. Qhathanisa izinguqulo ezahlukene ukuze unqume ukuthi iyiphi esebenza kahle kakhulu. Lokhu kungaba usizo ikakhulukazi uma ibhajethi yakho yokukhangisa iminyene. Kukusiza futhi ukuthi ufunde ukusebenzisa amagama angukhiye angalungile futhi uqondise kabusha izikhangiso zakho. Ungasebenzisa isici sokukopisha nokunamathisela ukuze uqhathanise izikhangiso zakho futhi wenze izinguquko njengoba kudingeka.

I-Adwords iyindali ebukhoma

Ibhizinisi le-kazillion dollar le-Google lixhaswa ngenzuzo yalo Yokukhangisa Ngesesho kanye Nokukhangisa Kwezibonisi. Abasebenzisi bayo bancintisana ngesiqephu salo phaya futhi kubalulekile ukuthi abakhangisi babone ukuthi indawo yokuncintisana endalini ye-Adwords iyashintsha.. Ngezigidi zamabhizinisi aqhudelana ngegama elingukhiye elifanayo, umkhankaso wakho awukwazi ukusethwa futhi ukhohlwe. Udinga ukuqapha ithrafikhi futhi ulungise amabhidi akho nsuku zonke, futhi kufanele ulungele ukuzivumelanisa noshintsho.

I-Adwords’ Umbiko we-auction Insights unikeza ukubuka konke kwezimbangi zakho. Ukusebenzisa la mathuluzi namasu, Abathengisi be-e-commerce abanolwazi bangenza imikhankaso yabo iphumelele kakhulu. Ngaphezu kwalokho, wonke amabhizinisi okudayisa anezimbangi. Laba bathengisi abayizimbangi bangaba nomthelela emiphumeleni yemikhankaso yakho ye-Google Shopping. Embikweni we-Auction Insights, ungabona ukuthi yiziphi izimbangi ezinomthelela emiphumeleni yomkhankaso wakho. Ingase futhi ikunikeze amazwibela abantu oqhudelana nabo’ ukusebenza ngokumelene nokwakho.

Isikhundla sokuqala ohlelweni lwe-AdWords sithathwa isikhangiso esisezingeni eliphezulu. Ukuthola le ndawo akuyona nje indaba yokwandisa ibhidi yakho, kuthatha okungaphezu kwalokho. Umkhangisi ngamunye onegama elingukhiye elifanayo ufakwa endalini ngokuzenzakalelayo, futhi isikhangiso esenza kahle kakhulu sivela phezulu ohlwini. Isikolo sekhwalithi kanye nebhidi ephezulu inquma indawo yesikhangiso endalini.

Inikeza ukukhomba kabusha

Ukuqondisa kabusha kuyisu elinamandla lokumaketha elisiza abakhangisi bakhulise i-ROI yemikhankaso yabo yokukhangisa. Ukumaketha kabusha kuvumela abakhangisi ukuthi bakhe izethameli ezihlakaniphile, yakhiwe abantu abanemikhuba efanayo ye-Internet, imikhuba yokuthenga, kanye nezintandokazi zokuphequlula, njengamakhasimende angaphambilini. Lezi zethameli ezibukeka zilungele ukuphushela abantu kufaneli yakho yokumaketha kanye nokukhulisa i-ROI yemikhankaso yakho yokukhangisa.. Ukumaketha kabusha kuwumthombo ongapheli wemikhondo emisha engakhuphula i-ROI yakho emikhankasweni yakho yokukhangisa.

Inikeza amagama angukhiye angalungile

Ukusebenzisa ithebhu yamathuba ku-Adwords ukuthola amagama angukhiye amasha kuyindlela enhle yokusebenzisa amagama angukhiye angalungile kuthuluzi le-Adwords. Lezi ziphakamiso ziyazenzakalela, kodwa kusengcono kakhulu ukwenza ukuqinisekiswa okuthile ngaphambi kokuncika kubo. Ungabona ukuthi yimaphi amagama angukhiye ahlobene negama lakho elingukhiye eliyinhloko noma yimaphi angama-synonym. Ungakwazi ukwengeza lawa magama angukhiye kunoma yimuphi umkhankaso noma iqembu lesikhangiso bese uqapha ukusebenza kwawo.

Amagama angukhiye angalungile akusiza ukuthi ugxilise umkhankaso wakho emikhiqizweni enenzuzo eyengeziwe noma amasevisi. Ngokwesibonelo, umuntu osebenza ngamapayipi e-Las Vegas angase angatholi imali eningi ngokulungisa umpompi ovuzayo njengoba ebengalungisa amapayipi ethusi phakathi namaphrojekthi okulungisa ikhaya.. Ukusebenzisa amagama angukhiye angalungile kumvumela ukuthi agxilise isabelomali sakhe emisebenzini ene-ROI ephakeme. Ungase ufune ukugwema ukusebenzisa amagama angukhiye angalungile ezinsizeni zamapayipi. Kodwa uma ufuna ukwandisa i-ROI yakho, amagama angukhiye angalungile ayingxenye ebalulekile yenqubo yokukhangisa.

Amagama angukhiye angalungile angaphinda athuthukise isikolo sakho sekhwalithi. Ngokubonisa izikhangiso zakho zamagama angukhiye ahlobene kakhulu nemikhiqizo yakho, ungathuthukisa i-CTR yakho (chofoza isilinganiso). Lokhu kusho ukuthi ungathola indawo engcono yesikhangiso sakho ngezindleko eziphansi ngokuchofoza ngakunye. Ungabona amagama angukhiye amabi embikweni wakho wamatemu okusesha. Angaphezu kwamagama angukhiye! Vele uqiniseke ukuthi uyawengeza emikhankasweni yakho yezikhangiso futhi uzobona umehluko omkhulu emiphumeleni yakho.

Ukuze uthole okuningi kumagama angukhiye angalungile ku-Adwords, kufanele uqale wazi ukuthi yimaphi amagama angukhiye akhonjiwe. Lokhu kubalulekile ngoba izimbangi’ imikhiqizo ingase ibe namagama okusesha afanayo. Ngale ndlela, ungacwengisa amagama akho angukhiye futhi uxhumane nabantu abafaneleka kakhulu. Bese, ungakwazi ukwengeza amagama angukhiye angalungile kulawo magama angukhiye asetshenziswa izimbangi zakho. Leyo yindlela engcono kakhulu yokwandisa izinga lakho lokuguqulwa. Uzomangala ukuthi bangaki abantu abengeziwe ongakwazi ukubafinyelela ngokwengeza lawa magama angukhiye emikhankasweni yakho yezikhangiso.

Amagama angukhiye angalungile awusizo kumaklayenti amaningi ngokuma okufanayo. Ukwengeza amagama angukhiye aphikisayo kuzovimbela izikhangiso zakho ukuthi zingaveli uma umbuzo wosesho uqukethe “Chicago” noma imishwana efanayo. Khumbula, nokho, ukuthi kufanele ukhethe amagama angukhiye angalungile ngokucophelela. Akufanele adlulele amagama angukhiye akhonjiwe. Uma zihambisana, ngeke ziboniswe, ngakho-ke kufanele uqiniseke ukuthi ukhetha amagama angukhiye aphikisayo ngokuhlakanipha. Ngakho, ngaphambi kokwengeza amagama angukhiye angalungile, qiniseka ukuthi uyazi ukuthi yini oyifunayo.

Kuthunyelwe ku

Ungalikhulisa kanjani ikhasi lakho lokufika ku-Adwords

I-Google Adwords

Ungalikhulisa kanjani ikhasi lakho lokufika ku-Adwords

I-Adwords

Ukuze uthuthukise izinga lakho lokuchofoza, thuthukisa ikhasi lakho lokubikezela isikhangiso futhi udale ama-SKAG, okuyizincazelo ezimfushane zalokho ofuna abantu bakwenze uma bechofoza esikhangisweni sakho. Uma ufuna ukukhulisa izinga lokuchofoza, zama ukubhida ngamagama angukhiye anophawu lokuhweba. Ngale ndlela, uzothola izinga eliphezulu lokuchofoza esikhangisweni sakho. Leli su alisebenzi nje kuphela, futhi kuyabiza.

Lungiselela ikhasi lakho lokubikezela lesikhangiso

Ngezikhangiso ze-Google, ungafinyelela izethameli eziningi futhi ushayele imikhondo yekhwalithi ephezulu kuwebhusayithi yakho. Kodwa iyiphi indlela engcono kakhulu yokuthuthukisa ikhasi lakho lokubikezela le-Adwords? Nawa amanye amathiphu:

Ukuqala, qiniseka ukuthi ikhasi lakho lokubikezela liyaphendula. Nakuba kungase kubonakale kuwumsebenzi olula, ukuthuthukisa ikhasi lakho kudinga umzamo omkhulu. Ezimweni eziningi, amakhasi okufika asebenzisa kakhulu izinsiza futhi adinga usizo lomklami wezithombe, unjiniyela, nezinye izinsiza ze-IT. Indawo yokubamba iwukucatshangelwa okubalulekile, njengoba abakhangisi abaningi be-AdWords bethumela ithrafikhi yabo ye-PPC ekhasini labo lasekhaya – i-no-cha enkulu ekwenzeni izinga lokuguqulwa.

Ukuze uthuthukise ukusebenziseka kwekhasi lakho, faka uhlu lobufakazi namagama amaklayenti ezinkampani. Ukufaka lolu lwazi kusiza izivakashi ukuthi zithembe ibhizinisi lakho. Qiniseka ukuthi umklamo uhlanzekile futhi uchwepheshe. Futhi, qiniseka ukuthi isihloko sakho sifana nekhophi esikhangisweni sakho. Isihloko esihle singathinta umugqa wakho ongezansi 30%. Qiniseka ukuthi ikhasi lakho lokubikezela kulula ukulizulazula, futhi, nokuqukethwe kwakho nokubizela esenzweni okufanayo.

Khomba ikhasi lakho lokubikezela kuzithameli oziqondise. Kufanele ufake amagama angukhiye we-SEO aholele kusesho lwangempela kunhlokweni. Lokhu kuzokwenza ikhasi lakho lihambisane kakhulu nenhloso yomsebenzisi, futhi wehlise I-Cost yakho Ngokuchofoza ngakunye (CPC). Ngaphezu kokuthuthukisa umkhankaso wakho wokukhangisa we-Adwords, isipiliyoni sekhasi lokufika kufanele sijabulise iso. Uma kungenjalo, abavakashi bazogxuma. Indlela engcono kakhulu yokwandisa ukuguqulwa ukuthuthukisa ikhasi lakho lokubikezela ukuze uthole izethameli ezithile oziqondise.

Lungiselela isikhangiso sakho ngezinga lokuchofoza okungenani 8%

Amazinga aphezulu okuchofoza awawona ngaso sonke isikhathi uphawu oluhle. Uma ungaqondile amagama angukhiye alungile, kungenzeka ukuthi umosha imali. Ukuze ugweme lokhu, kufanele uhlole yonke into esikhangisweni sakho. Ukuqinisekisa ukuthi izikhangiso zakho ezikhokhelwayo zifanelekile, kufanele wenze ucwaningo lwegama elingukhiye. Ngokwenza kanjalo, ungenza isiqiniseko sokuthi izikhangiso zakho ezikhokhelwayo zizoba usizo kumakhasimende akho.

Ungathola izinga lokuchofoza lomncintiswano wakho ngokuhlaziya ikhophi yesikhangiso sakho. Umbiko we-Google Adwords uyatholakala kulo mkhankaso, i-akhawunti, kanye nezinga leqembu lesikhangiso. Ihlinzeka ngolwazi lokuthi abanye abakhangisi bakhangisani ngemishwana yamagama angukhiye. Lokhu kuhlanganisa ukwabelana okuvelayo kanye no-Chofoza ukwabelana. Ngaphandle kwalokho, ibonisa amanye amamethrikhi anentshisekelo afana nokuvela komncintiswano wakho nomthelela wawo ekusebenzeni kwakho.

Dala ama-SKAG

Ukudala ama-SKAG emikhankaso ye-Adwords kungenye yezindlela ezinhle kakhulu zokwandisa i-CTR yesikhangiso sakho futhi ukhiqize ithrafikhi. Izikhangiso kufanele zihambisane nethemu losesho lomsebenzisi. Ngokwesibonelo, uma umuntu esesha “izimoto,” isikhangiso sakho cishe sizoboniswa kubo. Amagama angukhiye we-generic short-tail, nokho, ingase ingasebenzi ekushayeleni ithrafikhi. Uma ufuna ukukhulisa i-CTR yakho, sebenzisa amagama okusesha afana namagama akho angukhiye.

Ngokuvamile, Ama-SKAG aqukethe igama elingukhiye elilodwa noma ibinzana eqenjini lesikhangiso. Uma izikhangiso zakho zingaqondile amagama angukhiye anomsila omude, sebenzisa izinhlobo eziningi zokufanisa zegama elingukhiye elifanayo. Lokhu kungenxa yokuthi eminye imibuzo yosesho inomsila omude kunamagama akho angukhiye. Ungakwazi ukwenza ngcono ama-SKAG akho ngokubuyekeza imibiko yetemu lokusesha. Ungaphinda uzame ukwenza i-SKAG entsha ukuze uqondise okusha, amagama angukhiye anomsila omude.

Umgomo uwukukhulisa i-CTR ne-QS yesikhangiso sakho. Lokhu kufinyelelwa ngokukhetha amagama angukhiye ahlobene kakhulu nokukhulisa amathuba okuthi umthengi achofoze isikhangiso sakho.. I-Google izobheka izikhangiso ezinama-CTR aphezulu njengezifaneleka kakhulu futhi zihehe, okuzokwenza ngcono amathuba abo okubonwa. Lezi zikhangiso zingaphumela ekuthengisweni okuphezulu nemiholweni yakho. Dala ama-SKAG e-Adwords namuhla ukuze uthuthukise ukusebenza kwesikhangiso sakho!

Ukudala ama-SKAG emikhankaso ye-Adwords kuyindlela elula yokuthuthukisa ukusebenza kahle okuphelele komkhankaso wakho wesikhangiso nokulawula ibhajethi yakho. Ihlinzeka nge-CTR ephezulu kanye nekhwalithi engcono kakhulu kunamanye amasu. Futhi ngenxa yokuthi icacile futhi isebenza ngempumelelo, Ama-SKAG alungele ukuthuthukisa izikhangiso zakho. Uma usuphumelele ubuciko bokudala i-SKAG, ibhizinisi lakho lizobe lisendleleni yokukhulisa imali engenayo nokulawula ukusebenzisa kwakho imali!

Faka isicelo kumagama angukhiye anophawu lokuhweba

Kunomugqa omuhle phakathi kokusebenzisa uphawu lwakho lokuthengisa kukhophi yakho yesikhangiso kanye nebhidi kumagama angukhiye anophawu lokuhweba ku-Adwords. Yize kunezimo lapho ungasebenzisa khona amagama angukhiye anophawu lwentengiso kukhophi yakho yesikhangiso ngaphandle kokwephula inqubomgomo yophawu lokuhweba., kungcono ukuqhela kulo mkhuba. Uma izimbangi zakho zithenda ngamagama angukhiye anophawu lokuhweba, qiniseka ukuthi uqapha umsebenzi wabo ku-Adwords futhi usebenzise amasu aphilayo nakhokhelwayo ukuze unciphise umthelela wezikhangiso zabo.

Ukusebenzisa umphathi we-akhawunti ozinikezele kungenye yezindlela zokuphusha isicelo sakho futhi wandise amathuba okuphumelela. Ngenkathi ukubhida kumagama angukhiye anophawu lokuhweba kungase kwenyuse i-CPC yakho, kungasiza ibhizinisi lakho ngaphezu kokulilimaza. Ukusebenzisa amathuluzi ocwaningo kuzokuvumela ukuthi unqume amabhidi wegama elingukhiye angcono kakhulu. Lawa mathuluzi asebenziseka kalula futhi azokukhombisa ukuthi igama elingukhiye ngalinye linethrafikhi engakanani. Lapho uwasebenzisa ukuze uthole amagama angukhiye alungile, bazokwazisa futhi ukuthi kufanele ubhide kancane kunalokho okufanele.

Isinyathelo sokuqala sokubhida kumagama angukhiye anophawu lwentengiso ku-Adwords ukuhlola ukuthi umuntu oqhudelana naye ulubhalisile yini uphawu lokuhweba ezweni lapho isikhangiso siboniswa khona.. Uma ungakwenzi, ungakwazi njalo ukuhambisa isikhalazo sophawu lokuhweba ku-Google. Uma lowo oqhudelana naye engazange, uzogcina ukhokha izindleko eziphakeme kakhulu ngokuchofoza ngakunye. Ngaphezu kwalokho, oqhudelana naye angase angazi ukuthi abiza amagama angukhiye anophawu lokuhweba, okungaholela emiphumeleni emibi ebhizinisini labo.

Icala lakamuva phakathi kwe-Hearthware ne-Morningware ligqamisa ubungozi bokubhida kumagama angukhiye anophawu lwentengiso ku-Adwords.. Ukusebenzisa amagama angukhiye anophawu lokuhweba ukukhangisa kungaba isu eliyingozi, njengoba ungase ubekwe icala lokwephula uphawu lokuhweba. INkantolo Yobulungisa YaseYurophu yakhipha isinqumo ngokumelene ne-LV, esho ukuthi inqubomgomo ye-Google ayizange yephule umthetho wezimpawu zokuhweba. Nokho, inqume ukuthi izinkampani zingabhida ngezimpawu zokuhweba ezincintisana nazo uma zenza ukudalulwa okudingekayo.

Setha ukulandelela ukuguqulwa

Uma ufuna ukwazi ukuthi izikhangiso zakho zikhiqiza ukuthengisa, udinga ukusetha ukulandelela ukuguqulwa kwe-Adwords. Lesi sinyathelo esilula sizokwenza ukwazi ukubona ukuthi zingaki izivakashi eziguqule zaba amakhasimende. Ungakwazi futhi ukusetha ukulandelela ukuguqulwa kwamaqembu ezikhangiso nomkhankaso. Nazi ezinye izinyathelo okufanele uzilandele. Ukuqala, setha ikhodi yokulandelela yezikhangiso zakho. Bese, engeza umaka wokulandelela ukuguqulwa esikhangisweni sakho.

Ungakwazi ukulandelela izinhlobo ezahlukene zokuguqulwa, kuhlanganise nezingcingo, ukuthenga, okulandwayo kohlelo lokusebenza, ukubhaliswa kwencwadi yezindaba, futhi nokuningi. Ukukhetha umthombo olungile wokulandelela ukuguqulwa kuyisinyathelo sokuqala sokusetha ukulandela kwakho ukuguqulwa. Uma usukhethile umsebenzi ozowulandelela, ungakwazi ukubala ROI (ukubuyisela ekutshalweni kwezimali) emikhankasweni yezikhangiso zakho. Lokhu kubalwa ngokuhlukanisa imali engenayo ekhiqizwa izikhangiso ngezindleko zezimpahla ezithengisiwe.

Uma usunqume ukusetha ukulandelela ukuguqulwa kwe-Adwords, uzodinga ukufaka i-id yokuguqula, ilebula, kanye nenani. Uma ufuna ukulandelela ukuthengisa ngomkhankaso, ungase futhi usethe ukumaketha kabusha ngokusebenzisa amazwibela womhlaba. Uma usumise lokhu, uzokwazi ukukala ukuthi yiziphi izikhangiso eziletha amakhasimende amaningi. Ungabona ukuthi bangaki abantu abachofoza esikhangisweni sakho futhi uma beguqukile.

Uma usuyimisile imodeli yesichasiso, unganquma ukuthi yiziphi izenzo ezicuphe imiphumela oyifunayo. Ngokusetha usuku lokuthi ukuguqulwa kwenzeke, ungabona ukuthi zingaki izivakashi eziguqule ngenxa yesikhangiso. Okokuguqulwa kokubuka, ungakhetha inani eliphezulu lezinsuku ngemuva kokubonwa kwesikhangiso. Ukuze uthole ukuguqulwa okubandakanya iwebhusayithi vakashela, I-Smart Bidding izothuthukisa amasu ebhidi ngokusekelwe kumodeli yesichasiso oyikhethayo.

Kuthunyelwe ku

I-ONMA Scout – Bangalisiza Kanjani Ibhizinisi Lakho Likhule?

I-ONMA Scout – Bangalisiza Kanjani Ibhizinisi Lakho Likhule?

Isihloli se-ONMA

Uma ufuna i-ejensi enhle kakhulu yokuthuthukisa uhlelo lokusebenza, I-ONMA scout iyindlela yakho engcono kakhulu. Laba bantu bakhuthazekile kakhulu futhi banake imininingwane. Ngokubaqasha, uzoqinisekiswa uhlelo lokusebenza lwekhwalithi ephezulu ozolithanda. Futhi ngaphandle kwemikhawulo, baqinisekisiwe ukuhlangabezana nokulindelekile kwakho. Yini enye, ungathola ngisho nenguqulo yesilingo samahhala bese uyizama, ngakho abukho ubungozi.

Iwebhusayithi

I-ONMA scout iyisevisi yokuthuthukisa injini yokusesha. Inguzakwethu we-Google futhi isiza amakhasimende akhe ubukhona bawo ku-inthanethi ngezikhangiso ezenziwe ngokwezifiso. Umqondo wabo uhlanganisa ukubeka obala kwezindleko nempumelelo yomkhankaso. Imiphumela iyazikhulumela. Uzomangala ngemiphumela! Funda ukuze uthole ukuthi bangayisiza kanjani inkampani yakho ukuthi ikhule. Nazi ezinye zezinzuzo zabo:

Ukubalwa kokuvelayo kokuqala. Iwebhusayithi kufanele ihehe izethameli futhi ilungiselele izinjini zokusesha. I-ONMA scout ikwenzela lokhu, ngokuhlinzeka ngomklamo ophelele wewebhu kanye nokusebenza. Banikeza nokubonisana kanye nohlelo lwe-SEO. Uzokwazi ukuzuza izinzuzo zolwazi lwabo nokudala. Ungaphuthelwa ithuba lokuthuthukisa ubukhona bakho ku-inthanethi! Xhumana ne-ONMA scout namuhla! Uzojabula ngokuthi ukwenzile!

Iwebhusayithi ye-ONMA scout iyindlela enhle yokuthola amandla esayithi lakho. Bangochwepheshe abaqinisekisiwe be-SEO abaneminyaka yokuhlangenwe nakho. Ngokusebenza nabo, ungakwazi ukukhulisa amandla ewebhusayithi yakho futhi udale uhlelo lokumaketha olunenzuzo. Ngaphezu kwalokho, uzothola amathiphu namasu okuthuthukisa i-SEO nokukhangisa ku-inthanethi. Futhi banesipiliyoni seminyaka sokuthuthukisa i-Google. Ngakho, uma ufuna insiza ye-SEO yobungcweti, I-ONMA scout iyisinqumo esihle.

I-Webdesign

I-ONMA scout ineqembu elizinikele labaklami, abahleli bohlelo, kanye nonjiniyela abasebenza ngokukhethekile ekwakhiweni kwewebhusayithi ngokwezifiso. Banikeza izixazululo ezingcono kakhulu zebhizinisi lakho ngokuqonda amakhono akho ayisisekelo, bese uhlanganisa iwebhusayithi ngayinye ukuze ivumelane nezidingo zakho ezihlukile. Laba baklami bewebhu banekhono futhi banolwazi olwanele ukwenza iwebhusayithi yakho ibe umholi wemakethe. Bayakuqonda ukubaluleka kokuqinisekisa ukuthi isayithi lakho liyathandeka futhi lihlangabezana nezidingo zababukeli bakho.

Ngenkathi kukhona abakhi bewebhusayithi bamahhala ongasebenzisa ukudala iwebhusayithi yakho, i-ejensi yokuklama iwebhusayithi enhle iyazi ukwenza ehlukile. Basebenzisa imiklamo esabelayo esebenza kahle kubo bonke osayizi besikrini namadivayisi, futhi uzoba nezinketho ezahlukahlukene zokwenza ngokwezifiso futhi wengeze okuqukethwe. Imiklamo yabo kulula ukuyiphatha, futhi ziza ziphelele nezinhlelo zokuphatha okuqukethwe ukuze kube lula kuwe ukungeza izici ezintsha.

I-ONMA scout webdesign inikeza ukubonisana komuntu siqu, okubalulekile ekusebenzeni kahle kwenjini yokusesha. Basebenzisa ama-SEO-optimierers angochwepheshe, abenza ucwaningo olunzulu nokuhlaziya iwebhusayithi yakho ukuze banqume ukuthi yiziphi izici ezizuzisa kakhulu isayithi lakho. Bazoqinisekisa ukuthi iwebhusayithi yakho yenzelwe izinjini zokusesha ezibaluleke kakhulu futhi iyisinqumo esingcono kakhulu kunoma yiliphi ibhizinisi. Kungenzeka ukuqasha ithimba le-ONMA scout kuzo zombili izinkampani ezincane nezinkulu, futhi bazokulethela imiphumela oyifunayo.

Isisebenzeli sohlelo lokusebenza

Ungathola izinhlelo zokusebenza ezisezingeni eliphezulu ezithuthukiswe i-ONMA scout, i-ejensi yohlelo lokusebenza ephezulu. Baneqembu lochwepheshe abanothando abanaka imininingwane. Ngokuqasha inhloli ye-ONMA, ungathola indlela eqondile eya empumelelweni, isekelwa isiqinisekiso esingenabungozi. Bayi-ejensi ehamba phambili yokuthuthukisa uhlelo lokusebenza emakethe, futhi umsebenzi wabo uqinisekisiwe ngaphandle kwemikhawulo. Empeleni, banikela ngokubonisana mahhala futhi.

Banikeza uhla olugcwele lwezinsizakalo futhi bakhethekile ekwakhiweni kwezinkampani kanye nobuchwepheshe bezobuchwepheshe. Bangasebenzisa noma yiluphi ulimi lokuhlela ukuze benze iwebhusayithi yakho, futhi banikela ngohlelo lwe-WordPress ne-PHP. Basebenza ngokukhethekile ekwakhiweni kwewebhusayithi ye-eCommerce, futhi banikela ngohlelo lwe-WordPress ne-PHP. Ithimba le-ONMA scout lingathuthukisa noma iyiphi iwebhusayithi oyidingayo. Kungakhathaliseki ukuthi ibhizinisi lakho liyini, I-ONMA scout ingasiza. Banerekhodi eliqinisekisiwe lempumelelo, futhi bangabaholi bemboni endaweni yokwakhiwa kwewebhu.

I-ONMA scout app agency ingakusiza nge-SEO. Banikezela ngezinsizakalo ze-SEO ezihamba phambili emakethe zokuqinisekisa ukuthi uhlelo lwakho lokusebenza lubalwa ezinjinini zokusesha. Ngesivivinyo sabo samahhala sezinsuku eziyi-14, unganquma ukuthi ziyifanele yini imali. Ungathola idemo ukuze ubone ukuthi zisebenza kanjani. Ithimba lenkampani lokuthuthukisa uhlelo lokusebenza lizokwazi ukukusiza ngenqubo futhi likunikeze umbono wokuthi yini ongayilindela.

SEO izinhlelo

U-Onma scout uchwepheshe we-SEO oqinisekiswe yi-Google onolwazi lweminyaka kulo mkhakha. Bayazi ukuthi ungayenza kanjani imizamo yakho yokuthengisa ukuze uthole umphumela omkhulu kanye nenzuzo. Ungaxhumana nabo ukuthola amathiphu e-SEO, ukumaketha okuku-inthanethi nokumaketha kwenjini yokusesha. Banomlando oqinisekisiwe wokwenza injini yokusesha kube yimpumelelo. Funda ukuze uthole ukuthi bangalisiza kanjani ibhizinisi lakho. Qhubeka ufunda ukuze uthole ulwazi olwengeziwe mayelana namasevisi ahlinzekwa i-ONMA scout.

Lesi sikhungo sokumaketha ku-inthanethi sikuqinisekisa ukubonakala okwengeziwe kuwebhu kanye nemiphumela ephezulu ye-SEO. I-ONMA scout inguzakwethu we-Google AdWords futhi inikeza izinsiza ezigcwele ze-SEO, kufaka phakathi i-AdWords. Abahleli bezinhlelo zabo ze-SEO banolwazi kumasu akamuva we-SEO. Bazokwenza iwebhusayithi yakho ibe sekhasini lokuqala lemiphumela yosesho. Ngaphezu kwalokho, banikela ngokumaketha okuku-inthanethi okuphelele, kuhlanganise nomklamo wewebhusayithi, izinhlelo zewebhu, kanye ne-Google AdWords.

I-ONMA scout inephakheji ebanzi yezinsizakalo zokumaketha eziku-inthanethi zamabhizinisi. Kusukela ekwenzeni injini yokusesha ukuya ekwakhiweni kwewebhu, bahlanganisa zonke izidingo zakho. Futhi benza i-Google Adwords futhi bakusize wakhe uhlelo lokusebenza lweselula. Ungakwazi futhi ukuqasha i-ONMA scout ukuthuthukisa iwebhusayithi yakho nohlelo lokusebenza. Ochwepheshe ku-ONMA scout bangakunikeza isu eliphelele lokumaketha kwedijithali futhi bakhulise imali yakho engenayo.

Ukuthuthukisa Injini Yokusesha ye-PHP

I-ONMA scout ye-PHP-Suchmaschinenoptimierung ikunikeza idizayini yewebhu nezinsiza zokuhlela ezinobuningi bezifiso kanye nemiphumela ye-prazise. Laba ochwepheshe abakhethekile bangochwepheshe bezilimi zokuhlela ezifanele futhi banolwazi lobuchwepheshe lokwakha iwebhusayithi enezenzo ezisebenzisanayo., amafomu okuxhumana, amathuluzi okuqhathanisa, izingosi zewebhu, futhi nokuningi. Iwebhusayithi yakhelwe ukuhambisana nezidingo zebhizinisi lakho, ukuletha ikhwalithi ephezulu, ikhasi eliyisiqalo elibukekayo.

Ungaqasha unjiniyela we-php ochwepheshe ukuthi akwenzele lo msebenzi. Lo mthuthukisi wewebhusayithi ochwepheshe uzokusiza ukuthi iwebhusayithi yakho ibonwe yizinjini zokusesha futhi ukhiqize ithrafikhi eyengeziwe. Uzokusiza uqonde ama-nuances olimi lwe-PHP nomklamo, ukuqinisekisa ukuthi ikhodi yewebhusayithi yakho icacile futhi ihlelwe kahle. Uzosebenzisa ulwazi lwakhe oluningi ezinhlelweni ze-PHP ukuze akusize uthuthukise iwebhusayithi yakho ukuze uguquleke kakhulu.

I-ejensi ye-SEO yochwepheshe izohlaziya iwebhusayithi yakho futhi ikuthuthukisele isu elenziwe ngezifiso. Ngenhlanganisela yolwazi nobungcweti, i-ONMA scout iyi-investimenti enkulu. Ithimba lakhiwe ngama-SEO-optimiers azohlaziya iwebhusayithi yakho kahle futhi ayenze ibe nenjini yokusesha.. Kuye ngezinjongo zakho, amasevisi angase abize kancane kunalokho okulindele. Ngakho-ke qiniseka ukuqasha i-ejensi ye-SEO futhi uqale ukukhiqiza ithrafikhi eyengeziwe yewebhusayithi yakho. Awukwazi ukukhokhela ukunganaki ukubaluleka kwe-SEO.

Umkhankaso osebenzayo wokwenza injini yokusesha uzoheha inqwaba yabavakashi abasha kusayithi lakho. Nokho, uma isayithi lakho lingalungiswanga, ngeke uzuze kuthrafikhi ekukhiqizayo. Ukuthi amakhasimende akho asendaweni noma akude, izinjini zokusesha ziwumthombo wokuqala wolwazi wezinhlobo eziningi zababambe iqhaza. Ngisho noma inkampani yakho iqhele ngamamayela ambalwa, usengathola i-Google-Platzated.

Izimpawu zomsebenzisi

Izinga lezimpawu zomsebenzisi libalulekile ekuthuthukiseni izinga lenjini yokusesha. Ukusebenzisa amasignali abasebenzisi kungasiza abaphathi bewebhu nama-SEO ukuthuthukisa ukusebenza kwewebhusayithi. Ikhwalithi yalawa masignali inganqunywa ngokuhlaziya idatha yewebhusayithi, njengezinga lokugxuma, isikhathi endaweni, futhi uchofoze udlule. Izinga lokubuyela ku-SERP lingenye inkomba ebalulekile. Zombili zinikeza isisekelo sokwaneliseka komsebenzisi kanye nokulindelwe. Uma iwebhusayithi ingahlangabezani nalezi zindinganiso, kungase kube uphawu lokuthi sekuyisikhathi sokwenza izinguquko kuwebhusayithi.

I-Google isanda kushintsha i-algorithm yayo ukwenza amasiginali wabasebenzisi ahambisane kakhulu futhi abe usizo kuma-SEO. Kuze kube manje, kwakunzima ukwazi ukuthi yiziphi izimpawu ezibalulekile, kodwa manje sekungenzeka ukuthi uthole isithombe esiphelele salokho abasebenzisi abakuseshayo. Ngosizo lwe-ONMA scout, ungafinyelela ukubekwa okuhamba phambili emakethe ku-Google. Kodwa ulinganisa kanjani ikhwalithi yalezi zimpawu? I-ONMA scout iwahlaziya kanjani?

Izimpawu zomsebenzisi ezibaluleke kakhulu zihlanganisa izinga lokugxuma, izinga lokuchofoza, nesikhathi sokuhlala. Yize i-Google ingaqinisekisanga ngokusobala ukuthi lezi zimpawu zinomthelela oqondile ekulengeni, cishe banethonya elingaqondile. Lokhu kungenxa yokuthi amasiginali wabasebenzisi alandelela lokho abasebenzisi abafuna ukukwenza kuwebhusayithi. Uma unezinga eliphansi lokugxuma, izinga lokuchofoza eliphezulu, nesikhathi sokuhlala esikhulu, isayithi lakho lihlangabezana nenhloso yomsebenzisi. Lezo zimpawu zabasebenzisi zibaluleke kakhulu emizamweni yakho ye-SEO.

Kuthunyelwe ku

Isikhangiso se-Google Adwords sebhizinisi lanamuhla

I-Google Adwords

Ingabe unenkinga?, Ihre Marke in der Suchmaschine zu bewerben? Sie haben nur eine begrenzte Reichweite für Ihre Kunden? Isikhangiso se-Google AdWords ist die einzige Antwort auf alle diese Fragen. Ja, wenn Sie sich weiterhin ganz auf traditionelle Marketingpraktiken verlassen, ersetzen Sie sie durch digitale Marketingpraktiken. Verwickle dich nicht darin, dass herkömmliches Marketing nicht sinnvoll ist. Ja, aber nur in begrenztem Umfang, während digitales Marketing sehr leistungsfähig und unbegrenzt ist. Es richtet sich an Ihre potenziellen Kunden, die tatsächlich nach Ihren Dienstleistungen suchen.

 

Geschäftswerbung in Suchmaschinen

 

Google Adwords-Anzeigen

Jeder Gewinn im Geschäft ist mit Investitionen, harter Arbeit, Leistung und vor allem Intelligenz verbunden. Intelligenz und Investition stehen in engem Zusammenhang, da jede von Ihnen getätigte Investition durch Wissen erfolgt, indem alle möglichen Gewinne und Verluste analysiert werden. Wenn es darum geht, in die Werbung zu investieren, wird dies insbesondere bei Online-Werbeaktionen ein wenig kritisch. Dafür sollte man die suchmaschinenwerbung nutzen. Hier sollte man eigentlich in die Google Adwords-Anzeige investieren.

 

Es ist eine Online-Werbeplattform der größten Internetsuchmaschine Google. Tatsächlich ist dies die nützlichste Art der Markenwerbung und sorgt dafür, dass Sie die besten Geschäftsgewinne und den Web-Traffic erzielen. Dies sind die beiden wesentlichen Ziele, die jedes Unternehmen anstrebt. Abgesehen davon ist es in vielerlei Hinsicht von Vorteil, da es Ihre Markenbekanntheit verbessert, die Sichtbarkeit im Internet verbessert, schnellere und effektivere Ergebnisse erzielt als SEO, die Konkurrenz der Anzeigen, qualitativ hochwertige demografische Kampagnen von Google Adwords und mehr Viele weitere Vorteile, die Sie durch die Google Adwords-Anzeige erhalten.

 

Erstellen Sie Google Adwords-Anzeigen, um potenzielle Kunden zu erreichen

 

Nachdem Sie die Vorteile der Google Adwords-Anzeige besprochen haben, haben Sie deren Bedeutung für das Geschäft in diesen Tagen erkannt. Hören Sie auf, sich auf herkömmliche Marketingstrategien zu verlassen und nutzen Sie die Vorteile von Online-Marketingstrategien.

 

Usizo lwe-Google Adwords, Iseluleko se-Google Adwords, Ukukhangisa ku-inthanethi Lungiselela imikhankaso ye-Google AdWords, I-ADS, I-Google Adwords

I-Seo Agentur
I-Seo Agentur