Isigaba: Ibhulogi

I-Google Ads noma i-Google AdWords iyindawo yemakethe enkulu, khokha inani elithile lemali enkampanini, ukubeka amawebhusayithi abo phezulu emakhasini wemiphumela yenjini yokusesha ngokusekelwe kumagama angukhiye. I-Google iyayithanda, ukubeka amabhrendi amakhulu neziqhwaga zezinkampani phezulu emiphumeleni yosesho. Ngakho uma ungeyona inkampani enkulu, awunayo enye inketho ngaphandle kwezikhangiso ze-Google, ukuze ube phezulu kumazinga okusesha.

Ungakopela ngezinga le-Google, ngokulandela yonke inqubo yokwakha izixhumanisi, okuqukethwe, Susa ukwenza iphrofayela namanye amaqhinga we-SEO. I-AdWords ikuvumela ukuthi ucwaninge futhi usebenzise amagama angukhiye okwenza imali. Ngakho-ke isimo sokuwina ngenhlanganisela yezikhangiso zekhwalithi ephezulu, amagama angukhiye aqinile namabhidi aqinile.

Izinto okufanele uzigweme

• Ungachithi imali eningi, kodwa beka isabelomali. Bachitha ngayo, ukuze uqalise.

• Qala ngezikhangiso ezilula nezinobuciko, njengoba ipulatifomu iphakamisa.

• Yiba nesineke ngemiphumela. Ngeke kuthathe isikhathi eside, kodwa ngeke kusebenze phakathi namahora futhi.

Izinyathelo zokuqalisa nge-Google Ads

1. Okokuqala, yisho imigomo, ofuna ukukuzuza ngomkhankaso wezikhangiso ze-Google. Lokhu kungakusiza, ukuthola inani elikhuphukile lamakholi, khulisa izinombolo zezivakashi noma ushayele ithrafikhi eyengeziwe kuwebhusayithi yakho.

2. Uyanquma, lapho ufuna ukubeka khona izikhangiso zakho, kungaba umhlaba wonke noma wendawo. Lokhu kuvumela i-Google ukuthi ibonise izikhangiso zakho kubantu abalungile.

3. Gqamisa izindawo zokuthengisa eziyingqayizivele zenkampani yakho, noma usebenzise izibhengezo ezikhangayo ezikhangisweni zakho.

4. Hlela isabelomali, ofuna ukuchitha, futhi ungashintsha noma umise umkhankaso nganoma yisiphi isikhathi.

5. Isinyathelo sokugcina yilesi, Beka izikhangiso zakho bukhoma. I-Google izobonisa izikhangiso zakho noma nini, lapho abasebenzisi besesha imikhiqizo noma amasevisi afanayo. Izikhangiso zakho zingavela emiphumeleni yosesho ye-Google noma kumamephu. Uyakhokha nje, uma isivakashi sichofoza ezikhangisweni zakho.

Izikhangiso ze-Google zinikeza imikhankaso yezinhlobo ezahlukahlukene, ongakhetha kuzo ezifanele inkampani yakho. Sekuphelile 5 imikhankaso yokukhangisa, ukuthi uyahlola –

1. Sesha imikhankaso

2. Umkhankaso wevidiyo

3. Buka imikhankaso

4. Imikhankaso yokuthenga

5. Umkhankaso Wohlelo Lokusebenza

Uma usungule umkhankaso wenkampani yakho, vele uhlale uphumule. Imiphumela izovela ngokuhamba kwesikhathi. Vele ulandele umkhankaso futhi uhlaziye idatha 1-2 amasonto. Impela uzowubona umehluko.

I-SEO iyisici esibalulekile sebhizinisi, ukuthuthukisa ukufinyelela kwamakhasimende ayo. Iwebhusayithi ifana nebhizinisi lokwakha izitini nodaka, kodwa umehluko kuphela yilokhu, Eyangaphambili inobukhona be-virtual kanti lena yakamuva ingokoqobo. Amawebhusayithi asebenza njengomthombo, edlulisela umlayezo womkhiqizo kumakhasimende ayo. I-Google nezinye izinjini zokusesha ziyaqhubeka nokuthuthukisa ama-algorithms azo, ukwenza kube lula kubakhangisi bangempela ukukala iwebhusayithi yabo. Futhi ongakwenza ukuhlala ulindile, uma wenzela injini yokusesha efanele. Ukukusiza, ukukala ngokushesha, sinamaqhinga we-SEO, fa, uma belandelwa, Ingenza izimanga kunoma yiliphi ibhizinisi.

Sheshisa ukulayisha iwebhusayithi yakho

Isivinini sewebhusayithi sibalulekile, uma kufika isivakashi kuwe, ukuthola okuthile okubalulekile. Uma kuthatha isikhathi eside, kuze kube yilapho isayithi lakho lilayisha, udinga ukucabangela ukuhlola nokwenza kahle. Iningi labasebenzisi likhetha iwebhusayithi eyodwa, i-in 3 imizuzwana ukulayisha. Uma enye yemibandela ingafinyelelwa, vele ugxumele kwenye iwebhusayithi. Ukuze uthuthukise isivinini sewebhusayithi yakho, ungathuthukisa izithombe noma amavidiyo asetshenzisiwe. Ngokunye ukulungiswa umsebenzi uyenziwa.

Ungakhohlwa i-HTTPS

Abasebenzisi abaningi, abayaziyo, manqikanqika, ukuvakashela iwebhusayithi, i-URL yayo ingaqukethe i-HTTPS. I-HTTPS isho ukuthi, ukuthi isayithi livikeleke kakhulu futhi abasebenzisi bangabelana ngolwazi ngendlela evikelekile.

Sebenza ekuthuthukiseni ulwazi lomsebenzisi

Uma iwebhusayithi yakho inikeza ulwazi olusebenziseka kalula, izivakashi zakho zizizwa zikhululekile ngenkathi uzulazula. U-Google uthanda amawebhusayithi, ezihlinzeka ngolwazi oluhle kubasebenzisi.

Khulisa ukuguquguquka kwewebhusayithi yakho

Lapho udala iwebhusayithi yakho, kubalulekile ukuhlola, noma ngabe kukhona umehluko ekulinganisweni kwamagama angukhiye ezindaweni ezahlukene zewebhusayithi. Sebenzisa okuqukethwe okuhlukahlukene, ukuze uyifake esikrinini samadivayisi amancane njengamadivayisi eselula.

Yehlisa izinga lokugxuma

Uma iwebhusayithi yakho inezivakashi, abachitha isikhathi esiningi kuwebhusayithi yakho ngezinga eliphansi lokugxuma, I-Google ibheka lokhu njengokufanelekile futhi iyakholelwa, ukuthi amakhasimende athole inani elithile kuwo. Lokhu kwenza kube lula ku-Google ukukala iwebhusayithi, phakathi kwezinye izinto.

Ngala maqhinga we-SEO, ezisetshenziswa kuwebhusayithi yenkampani yakho, ungafinyelela amazinga amahle enjini yokusesha nokuguqulwa okwengeziwe.

I-Google Ads ivele njengomsindisi phakathi kwamasu ahlukahlukene okuthengisa, ongagqama ngayo kuzo zonke izimbangi. Ngale mikhankaso yokukhangisa emisha nehlakaniphile, ezivela kuma-akhawunti ezikhangiso ze-Google, kungaba kuningi ukugcina ithrekhi yakho. Kunezinhlobo ezahlukene zemikhankaso yokukhangisa ye-Google, okuncike ohlotsheni lwebhizinisi, Imboni kanye nesabelomali, ukuthi ufuna ukuchitha imali, kusetshenziswe. Izikhangiso ze-Google zingayisa ibhizinisi lakho kumazinga amasha, uma zenziwa ngendlela efanele.

Izinhlobo zemikhankaso yezikhangiso ze-Google

Kunezinhlobo ezine ikakhulukazi zale mikhankaso emisha yokukhangisa ehlakaniphile nezikhangiso. Lezi ukuthenga ngobuhlakani, Zitholele izikhangiso, Izikhangiso zegalari kanye Nezikhangiso Zokuboniswa Eziphendulayo.

1. Izikhangiso zokutholwa ziwuhlobo olusha lomkhankaso wokukhangisa, ongaphromotha ngayo umkhiqizo wakho ku-YouTube, I-Gmail kanye nesiphakeli se-Discover. Ngezikhangiso Zokutholwa, abakhangisi manje bangalayisha isithombe esisodwa noma izithombe eziningi ezinezihloko nezincazelo, lapho i-Google isebenzisa ukufunda ngomshini, ukufeza ukubekwa okuhle kakhulu. Ungakha ngisho ne-carousel, esingaskrolwa ngezithombe eziningi noma isithombe esisodwa futhi siboniswe ezinhlelweni eziningi zezikhangiso.

2. Izikhangiso zegalari ziyahlolwa futhi azikatholakali kubo bonke abakhangisi. Lo mkhankaso omusha wokukhangisa uvumela abakhangisi ukuthi bangeze izithombe ukuze baseshe izikhangiso. Abakhangisi kufanele okungenani 4 Layisha izithombe ezinezihloko ezintathu kanye ne-URL yokugcina. Ungakwazi ukwengeza le fomethi yesikhangiso entsha emaqenjini akho akhona ezikhangiso.

3. Izikhangiso ezibonisayo ezisabelayo zivela emikhankasweni yokubonisa esikhundleni sezikhangiso ezijwayelekile zokubonisa. Lolu hlobo lwephethini yesikhangiso luvumela abakhangisi, izihloko ezihlukahlukene, Izincazelo, Izithombe, Shicilela amalogo namavidiyo. I-caveat eyinhloko, ukuthi igama-ncazo alikho ngaphezu 20% kwesithombe kungaba ikhava. Lezi zikhangiso eziphendulayo zivela ku-Google Display Network.

4. Ngokuthenga okuhlakaniphile izikhangiso zakho zingavela ku-Google Shopping, ku-Google Display Network, ku-YouTube noma ku-Gmail. Udinga isithombe esinesihloko, layisha incazelo kanye nesihloko eside.

Kubalulekile uma usebenzisa lezi zikhangiso ezintsha nemikhankaso yokukhangisa, ukuthi abakhangisi bangakwazi ukuhlukanisa phakathi kwabo futhi baqonde imigomo. Uma singasebenzisa i-algorithm ye-Google futhi sisebenzise la mathuba, Lokhu ekugcineni kuzokonga isikhathi futhi kwenze ukuphatha ama-akhawunti kube lula ngokuzayo.

I-Google Ads ingenye into engenzeka, bona izitayela zamanje, kanye nempahla ebalulekile yanoma yimuphi umkhangisi. Kodwa wazi kanjani, okuzoduma kusasa noma kusasa? Uzokubikezela kanjani lokho??

Ithuluzi le-Google Ads Keyword Forecast liyimpendulo elula kakhulu. Lena inketho ephelele kulabo, abafuna ukuthuthukisa i-SEM yabo ne-SEO, ngokunciphisa amathuba amagama angukhiye noma amaqembu angukhiye.

Njengoba kushiwo yi-Google, buyekeza izibikezelo zakho nsuku zonke ngedatha yakamuva 10 izinsuku. Le datha ihlanganisa ukushintshashintsha kwezimakethe, okwenzeka ngalesi sikhathi.

Yini ongayenza ngaleli thuluzi?

• Ungashintsha ubukhulu be-CPC yakho ngokusekelwe kubhajethi yakho.

• Buka imininingwane yokusebenza kwakho okulinganiselwe.

• Bona izibikezelo zamagama angukhiye angawodwana.

• Isibonisi, ukuthi lokhu kuhlola kushintsha kanjani, uma ulawula i-CPC yakho ephezulu.

Isibikezelo sakho sinebanga ledethi, futhi ungashintsha ubude besikhathi, ukubona, ukuthi lokhu kuzithinta kanjani izibikezelo zakho.

Kunezinketho ezimbili, ukuze ubuke izibikezelo ze-Google Ads. Ngakho-ke ake sephule ithuluzi le-Google Ads Keyword Forecast isinyathelo ngesinyathelo.

Ukusebenzisa ithuluzi lokubikezela

Ithuluzi lokubikezela liyisici esihlukile sezikhangiso ze-Google kanye nemibukiso kuphela, iwusizo kangakanani inkundla Yezikhangiso ze-Google. Idlula idatha yanamuhla futhi inikeza ukuqonda ngekusasa eliseduze. Leli thuluzi lokubikezela lingakusiza uqonde kangcono, ukuthi amagama akho angukhiye asebenza kanjani kahle.

Ku-Ads Keyword Planner ungathola okuthile njengesibikezelo. Esikhundleni sokuqhubeka “Zitholele amagama angukhiye amasha” ukuze uchofoze, chofoza “Thola ivolumu yosesho nezibikezelo”. Uma usufikile, ungafaka igama elingukhiye elilodwa noma iqoqo lamagama angukhiye, ezihlukaniswa ngokhefana noma ukunqanyulwa kwemigqa.

Uma usho amagama angukhiye, chofoza okuthi Qalisa. Uzothola ikhasi elinamathebhu ambalwa.

Amathebhu amathathu abonisiwe

1. Ukubikezela,

2. Amagama angukhiye angalungile kanye

3. Amamethrikhi omlando.

Yebo, ngokubikezela, ufuna ukuhlala kuthebhu yokuqala. Ukukhethwa kwedatha yesibikezelo kuzoboniswa ngokusekelwe kumagama angukhiye owafakile.

Izikhangiso ze-Google zizokutshela ngokuzenzakalela:

• Ukuchofoza ngosuku, uma igama elingukhiye liqala isikhangiso sakho.

• Okuvelayo okwenziwe.

• Izindleko noma imali oyisebenzisayo ngosuku ngegama elingukhiye elithile.

• Futhi uchofoze izinga (Chofoza-nge-Rate – I-CTR).

• I-CPC emaphakathi, ongayikhokhela ngokuchofoza ngakunye kwesikhangiso.

Ungakwazi futhi ukwengeza ama-metrics akho okuguqulwa, ukwenza izibikezelo zakho mayelana nohlelo lokumaketha oluyingqayizivele lwenkampani yakho. Leli iqhinga elibalulekile lawo wonke umuntu, abafuna isibikezelo esicwengisiswe kakhudlwana, lokho kukufanele.

Ukudala izikhangiso ezisebenzayo ze-Google akunzima, nokho, kudinga ukunakwa nomzamo ofanayo, ukuze uthole kahle. Uma ubhala isikhangiso, udinga ukuqonda ulwazi lwesivakashi sakho ngombuzo, azifaka ezikhangisweni nasekhasini lokufika. Uma bezizwa bengakhululekile, njengoba beqhubekela phambili nawe, bazohlehla. Akukho lutho olungcono kunosayizi owodwa olingana konke, d. H. Ayikho ifomethi yesikhangiso esinjalo, lokho kulungele zonke izinkampani kuzo zonke izimboni.

Amathiphu, ongayilandela, ukubhala izikhangiso ezisebenzayo ze-Google

1. Ukusebenzisa amagama angukhiye

Ukuze uthuthukise umkhankaso wakho wokukhangisa, udinga ukufaka amagama angukhiye kumkhankaso wakho wokukhangisa we-Google. Zama, Amagama angukhiye ongawasebenzisa kukhophi yakho yesikhangiso, nomaphi lapho kungenzeka khona. Kulula, Amagama angukhiye azosetshenziswa, kodwa udinga ukuqaphela ngenkathi wengeza futhi uhlola, noma zisetshenziswa ngendlela efanele. Ukusetshenziswa kwamagama angukhiye afanelekile ekhasini lakho lokubikezela kufanele kube nekhodi eqinile. Zama, Sebenzisa izihloko, ezifanele amagama okusesha ahlukene.

2. Sebenzisa imigomo, afana nemisho yesivakashi

Noma nini lapho umuntu enza umbuzo wosesho, ibalulekile, ukuthi imigomo yakho ifanelane nezabo ngokuseduze ngangokunokwenzeka. Zikhathi zonke, uma othile enza usesho, umele, lokho akufunayo kuwe. Lalela, abakushoyo, futhi unikeze imiphumela ehambisanayo ngokunembe ngangokunokwenzeka.

3. Ungakhohlwa, Sebenzisa izandiso zesikhangiso

Izandiso zesikhangiso ziyizigaba ezengeziwe zombhalo, engasetshenziswa ukwandisa usayizi wesibonisi. Kunezinhlobo ezahlukene zezandiso zesikhangiso, lapho ungathola khona izinzuzo ezinkulu kakhulu. Izandiso zezikhangiso ezihlukene zifaka izandiso zokubiza kanye nama-sitelink.

4. Faka phakathi ukubizelwa esenzweni

Ngokusebenzisa ukubizela esenzweni emkhankasweni wakho wokukhangisa, ungathuthukisa ulwazi lwesivakashi. Uma sebezwile, lokho ofuna iqembu lakho eliqondiwe likwenze, ungasusa abantu, abangenantshisekelo ezikhangisweni zakho.

5. Ungasebenzisi inzuzo engalungile

Ikhophi yesikhangiso namakhasi okubikezela adinga ukusebenzisana. Ngokuzimele, iyiphi ifomethi yesikhangiso esetshenziswayo, Umlayezo ubalulekile futhi usebenza njengendlela eya ekhasini lokufikela ukuze uthole ulwazi olunzulu ngomsebenzisi. Uma lokhu kubizelwa esenzweni kungaxhumani nekhasi lokubikezela, bekuyibo bonke abalingiswa ababalulekile esikhangisweni kanye nenani, ukuthi ukukhokhele ngokuchofoza, engenamsebenzi.

Yenza okusemandleni akho, ukubhala isikhangiso se-Google, njengoba lokhu kukuvumela ukuthi ufinyelele amaqembu amaningi okuhlosiwe.

I-Google AdWords ingaletha imiphumela emangalisayo uma isetshenziswe ngendlela efanele. Kuyisu elivumelana nezimo kakhulu, okukunikeza ingcebo esheshayo neyanele, ukuhlangabezana nesabelomali osichithayo. Njengoba i-Google ne-Google Ads zithuthuka, kanjalo namathuluzi esikhangiso. Abanye bangakusiza, ukuze wonge isikhathi, abanye bangadlulisela ulwazi kuwe ngokushesha okukhulu. Ake sibheke amathuluzi asetshenziselwa izikhangiso ze-Google.

Ukwehluka Kwezikhangiso

Ngokusho kwabakhangisi abaningi, ukuhlolwa kwezikhangiso kungenye yamaqhinga ambalwa, ezikuvumela ukuthi uzuze ukusebenza okuhle kakhulu. Ukuhlola izikhangiso bekuwumsebenzi onzima futhi onzima. Kodwa-ke, i-Google inikeza Izikhangiso Zosesho Eziphendulayo namanye amathuluzi okuhlola ngokushesha Izikhangiso ze-Google. Enye yazo ukuhluka kwezikhangiso, okukuvumela ukuthi udale kalula noma uhlolele izikhangiso zakho zomkhankaso emikhankasweni eminingi noma konke ku-akhawunti eyodwa. Ungahlola imiphumela lapha, ezikubonisa ukusebenza kwezikhangiso eziguquliwe nezangempela. Abasebenzisi bangaphinda bachaze uhlobo lokuhluka, ofuna ukuyihlola, z. B. ukushintsha noma ukucinga umbhalo noma ukuvuselela umbhalo ogcwele.

Ukubhekwa kwezithameli

Kwakukhona isikhathi, lapho i-Google ilahlekelwe ngokuphelele ku-Facebook uma kuziwa ekuqondiseni izikhangiso ezisekelwe ekubalweni kwabantu. Ngenxa yalokhu, kuba nzima ukuba abakhangisi bakuqonde, noma ngabe izinhlobo ezithile zezithameli zenza kangcono, ngisho noma befuna amagama afanayo, nokho, njengeqembu elihlukile lezibalo zabantu.

Iphinde ibe nomkhawulo, lokho abakhangisi abangase bakwazi mayelana nezinye izethameli ezingaba khona, ukuthi bakwazi ukubhekana. Uma wena “Ukubuka kweqembu eliqondiwe” sebenzisa, Ukufinyelela komkhankaso wakho Wezikhangiso ze-Google ngeke kuthinteke. Noma lokho “Ukubuka kweqembu eliqondiwe” ayishintshi lutho, ubani ongabona izikhangiso zakho noma lapho zingavela khona. Ngesimo sengqondo “Ukubuka kweqembu eliqondiwe” Nokho, ungabheka, Indlela izikhangiso zakho ezisetshenziswa ngayo ezigcawini eziqondiwe, ngenkathi umkhankaso wakho usasebenza.

Izikhangiso Zosesho Eziphendulayo

Kungelinye ithuluzi lokuhlola isikhangiso. Isebenzisa isu lokuhlanganisa nokufanisa. Ukucushwa kokuhlola okusheshayo nokulula, ozokusiza, ukuqonda imigomo, abasebenzisi abasebenzisa ukusesha. Ibalulekile, ukunaka lokho, lokho kufakwa abakhangisi

Kubalulekile ukwazi, ukuthi i-SEO ne-Google AdWords zisebenzisana kanjani, ukuthuthukisa amazinga akho, lapho ususebenzise noma unquma ukusebenzisa umkhankaso wakho wokufaka uphawu. I-Google ichaze ngokucacile, ukuthi ukusebenzisa i-Google AdWords ngeke kuthuthukise ngqo izinga lenjini yokusesha. Nokho, kunezinketho ezimbalwa, engenziwa ngokwezifiso, ukusebenzisa izikhangiso ukuthuthukisa isu le-SEO. Ungasebenzisa ngisho nedatha ye-PPC, ukunikeza izikhangiso kanye nokusekela noma yiliphi isu elikhona le-SEO.

I-SEO ne-AdWords zisebenzisana kanjani?

Ukumaketha kabusha ukuze uthole imiphumela esheshayo

Ngokumaketha kabusha, izikhangiso ezihlosiwe zibekwa kulawo maqembu okuqondiwe, abake bavakashela iwebhusayithi yakho okungenani kanye ngaphambili noma bazibandakanya nomkhiqizo wakho ngendlela eyodwa noma enye. Ukumaketha kabusha kufakazelwe ukwandisa ukuqwashisa komkhiqizo, yini edala amathuba kubantu, abasesha umkhiqizo wakho ngokusesha okuphilayo.

ukuchofoza

I-CTR ichazwa njengephesenti yenani labantu, ochofoze ezikhangisweni zakho. Lena enye yemingcele ebaluleke kakhulu, ukunquma, i-SEO ingasekelwa kanjani nge-Google AdWords. I-CTR ephezulu ichaza ukusebenza kahle komkhankaso wakho wokukhangisa.

Imibiko yamatemu okusesha

Kokubili Izikhangiso ze-Google kanye ne-SEO zisebenza ngesisekelo samagama angukhiye noma amagama okusesha. Amagama angukhiye yimisho, imigomo yomkhangisi noma umkhangisi, kuyilapho amatemu okusesha eyimisho, izethameli ezizisebenzisayo ukucinga imikhiqizo noma amasevisi afana neyakho.

Umbiko wetemu lokusesha le-AdWords wethula amagama acishe abe ncamashi, abantu abasebenzisa ukusesha ngokucupha izikhangiso zakho. Ungasebenzisa amagama okusesha ku-AdWords ukuze uthole amagama angukhiye aqondile, ukuthi ungakwazi ukukhomba, ukuthuthukisa umkhankaso we-SEO.

Impumelelo Yendawo

I-SEO ichazwa ngezigaba ezimbili, eyodwa, okuncike endaweni emile, d. H. Lungisa i-SEO, kanti enye i-SEO ejwayelekile, osebenza kuwo wonke umuntu, ngokuzimela, noma idolobha, izwe noma izwe lonke. Imuphi kubo oyilandelelayo, kodwa ufuna ukuhlola izinga lokuguqulwa kanye nezinga lokuchofoza. Ungakwazi ukusebenzisa amathrendi e-Google, ukukhomba isisho, sebenzisa umsebenzisi esikhaleni, ukucinga imikhiqizo efanayo. Uma usebenzisa lokhu kumkhankaso wakho we-SEO, amagama angukhiye ayacwengwa futhi i-SEO iyathuthukiswa.

Noma yini oyenzayo, khumbula njalo, ukuthi i-SEO iyinqubo yesikhathi eside. Ngakho kufanele ukhokhele imizamo yakho, ukushaya abanye emqhudelwaneni.

Awujabule ngezinga lakho lokuguqulwa! Uyafuna ukuthola izinga lokuguqulwa eliphindwe kabili nge-Google Ads? Abakhangisi abaningi bagxile ezintweni ezimbili kuphela –

1. Thuthukisa izinga lokuguqulwa

2. Yehlisa izindleko ngokuchofoza ngakunye

Ngaphandle kwale migomo emibili esemqoka, yonke into ingeyesibili. Futhi uma lezi ezimbili zingafinyelelwa, akukho okunye okubalulekile kubakhangisi nakubakhangisi. Nokho, uzodinga uchwepheshe womsindo wezobuchwepheshe, lokho kukusiza nezinto ezifana nekhodi yokuguqula, I-ID yokuguqulwa noma iphikseli yokuguqulwa ilandelelwe, okungenzeka kube kusha ngokuphelele kuwe.

Ukuze ugweme, ukuthi isikhathi sakho, Ukumosha umzamo nemali ku-Google Ads, kudingeka ucabangele izici, ezinquma impumelelo yesikhathi eside.

Ama-Hacks, ukuze uqalise

1. Ukumaketha kabusha kuyindlela enamandla nesebenzayo, Thuthukisa i-CRO yakho, futhi ikusiza ngakho, ukuheha izethameli ezingaqinisekile ukuthi zibuyele kuwebhusayithi yakho. Lokhu kuyingxenye yomgomo wakho futhi kungafezwa kuphela ngomkhondo wokuguqulwa osebenzayo.

2. Kungaba nzima, Hlela imikhankaso yakho ye-PPC Yezikhangiso ze-Google. Nokho, kuwumbandela, uma ufuna ukuthuthukisa amathuba akho ezinga lokuguqulwa elingcono.

3. Zikhathi zonke, uma usebenzisa isikhangiso se-Google senethiwekhi yakho yosesho, kufanele uthole, ukuthi imibuzo eminingi yosesho ayisebenzi kulokho okunikezwayo. Amagama angukhiye angalungile awafaki amagama athile okusesha ekuboniseni isikhangiso sakho futhi ayinketho ehlakaniphile, Thuthukisa izinga lokuguqulwa kwe-Google AdWords futhi ugweme le nkinga.

4. Akufanele unxuse wonke umuntu, kodwa yakha icebo, eqondiswe kubantu, ongathenga izinsiza zakho. Uma uqala ukudlala izikhangiso kumanethiwekhi e-Google AdWords, udinga izinto ezintathu (Izifiso, Izidingo nezinselele) isidingo, ukuqinisekisa impumelelo yakho. Izikhangiso zakho kufanele ziqukathe umlayezo olungile futhi zifinyelele okuqondisiwe kosesho ngesikhathi esifanele. Lokhu kubangela isenzo sokuguqula.

Nge-Google AdWords ungathola ithrafikhi eya kuwebhusayithi yakho ngokushesha. Uma ungakwazi ukulinda, ukuthi amawebhusayithi akho aqoqa imikhondo ephilayo neyangempela, Ungasetha umkhankaso wesikhangiso onamandla futhi ukhiqizele ibhizinisi lakho imikhondo yekhwalithi ephezulu.

I-Google AdWords iyinkundla yokukhangisa eku-inthanethi ehlinzekwa yi-Google, okuvumela abakhangisi namabhizinisi ukuthi bathole ukuguqulwa okwengeziwe ngokushesha ngomzamo omncane. Kule nkundla, abakhangisi babhida inani elithile, mayelana nezikhangiso, Buka isevisi abayinikezayo kanye nohlu lwemikhiqizo yabo. Ingabonisa izikhangiso kokubili emiphumeleni yenjini yokusesha njengosesho lwe-Google kanye namawebhusayithi, Shintsha izinhlelo zokusebenza zeselula namavidiyo ngaphandle komsebenzi wokusesha.

Kungani i-Google Ads ibalulekile?

Isizathu esiyinhloko, kungani Izikhangiso ze-Google kufanele ube nazo kubakhangisi bedijithali, iqukethe, ukuthi banikeze abantu izikhangiso, abafuna umkhiqizo noma isevisi efanayo. Ngenkathi uku-Google AdWords kuphela isikhangiso semikhiqizo esiboniswayo, ukuthi usesha ngokukhuthele noma usebenzise amagama angukhiye afanayo noma imisho yalo mkhiqizo. Itemu elisetshenziswa kakhulu kulokhu lithi “Inhloso yokusesha”. Inhloso yokusesha isizathu, kungani abakhangisi abaningi bedijithali beshintshela kunethiwekhi yokukhangisa ye-Google futhi batshale ibhajethi yabo kule nkundla enkulu.

Ingabe Izikhangiso ze-Google zimba eqolo?

Kunoma yimuphi umkhankaso wesikhangiso sosesho, izindleko zokuwusebenzisa zincike emqhudelwaneni wamagama angukhiye, oyikhethele isifunda sakho. Ukukhethwa kwegama elingukhiye lamaqhinga kubaluleke kakhulu, uma ucubungula umkhankaso wesikhangiso sosesho. Kuyafaneleka, Nikeza isikhathi nezinyathelo ezifanele ukuze ubuyekeze kahle le ngxenye yephrojekthi, ngaphambi kokumisa umkhankaso wesikhangiso. Ukukhetha kwakho igama elingukhiye kuyisisekelo sawo wonke umkhankaso wakho wezikhangiso ze-Google.

Sihlala sincoma umkhankaso wesikhangiso sosesho, kuze kube yilapho ivolumu yokusesha yanyanga zonke yamagama angukhiye akhethiwe yanele. Kukhona ezinye izinketho ezimbalwa zokusebenzisa imali ngaphakathi kwenkundla Yezikhangiso ze-Google.

Bonisa- futhi imikhankaso yezikhangiso zevidiyo ingaba umkhankaso wokukhangisa owonga kakhulu futhi onenzuzo kumabhizinisi amaningi, uma kufika, Ukwakha ukuqwashisa nokukhiqiza imikhondo emisha. Nakuba ukukhomba akusoze kwanemba ngendlela isikhangiso sakho esiboniswa ngayo, lapho othile efaka igama elingukhiye olikhethile enjinini yokusesha, ingabonisa- futhi izikhangiso zevidiyo zingaqondiswa kuphela embukisweni wababukeli oyedwa.

Ngenxa yalesi sibonisi- futhi izikhangiso zevidiyo zonga futhi zidala ukuqwashisa okuhle kakhulu kwemikhiqizo, ngokuvamile sincoma kumakhasimende ethu, ukwaba ingxenye yesabelomali sabo sokumaketha kwedijithali kulezi zindawo.

Uma ungenaso isiqiniseko, noma ngabe i-Google Ads iyasebenza, impendulo elula “Futhi”. Ukube akusebenzanga, abekho abakhangisi abangakwenza, Abakhangisi nezinkampani bagijima ngemuva.

Uma ufunda noma usebenzisa izikhangiso ze-Google ebhizinisini lakho, badinga ukwazi isici sekhwalithi. Lokhu kungenxa yokuthi, ukuthi I-Google Ads Quality Score inomthelela omkhulu ezindlekweni nomthelela womkhankaso wokusesha okhokhelwayo. Umphumela wekhwalithi wezikhangiso ze-Google uyathonya, Ungakusiza kanjani umkhankaso wokukhangisa we-PPC, ukufeza izinhloso, nokuthi yini okufanele uyisebenzise.

Umphumela Wekhwalithi Yezikhangiso ze-Google

Leli gama lichaza isilinganiso esinikezwe i-Google sekhwalithi nokubaluleka kwezikhangiso ze-PPC namagama angukhiye. Isetshenziswa ikakhulukazi, ukuze ulawule izindleko ngokuchofoza ngakunye futhi ukhuphule ibhidi yakho ephezulu, ukunquma izinga lesikhangiso kunqubo yokubhida isikhangiso.

Izinzuzo Zomphumela Wekhwalithi omuhle Wezikhangiso ze-Google

Ukuthuthukisa Ikhwalithi Yemiphumela yezikhangiso zakho ze-Google kunesixhumanisi esiqondile sempumelelo yomkhankaso wakho we-PPC. Umphumela Wekhwalithi ephezulu usho izindleko eziphansi ngokuguqulwa ngakunye. Izindleko ngokuguqulwa ngakunye azifani nezindleko ngokuchofoza ngakunye. Ukuthuthukisa Ikhwalithi Yekhwalithi yesikhangiso sakho kuzonciphisa izindleko ngokuchofoza ngakunye nokuguqulwa ngakunye.

Ukuthuthukisa Umphumela Wekhwalithi Yezikhangiso ze-Google

Isikolo sekhwalithi siyakhombisa, sizovela kuphi futhi kangakanani isikhangiso sakho. Ibalulekile, ukuthi uthuthukise izilinganiso zakho, ngokwenza imizamo njalo. Ungathuthukisa Isikolo sakho Sekhwalithi, ngawe –

• Sesha igama elingukhiye – Sesha futhi uthole amatemu namagama angukhiye abalulekile nafanele, ongawengeza emkhankasweni wakho, ukuthuthukisa ithrafikhi.

• Ukuphathwa kwegama elingukhiye – Sebenzisa amagama angukhiye owakhethile, ukwenza umkhankaso wakho wokukhangisa uphumelele futhi usebenze futhi uzuze isikolo esihle sekhwalithi kuzikhangiso ze-Google.

• Sebenzisa amakhasi okufika – Ikhasi lokubikezela lazisa iqembu lakho olihlosile ngalokhu, lapho okufanele aye khona, ngemva kokuchofoza izikhangiso zakho. Nokho, uma ungenalo ikhasi lokufika, ungase uthole amaphuzu ekhwalithi ephansi.

• Sebenzisa amagama angukhiye aphikisayo – Funa, khomba njalo futhi ukhawulele amatemu okusesha angalungile emkhankasweni wakho, lokho kuzohlakaza umkhankaso wakho wokukhangisa.

Njengoba wazi manje, ungathuthukisa isikolo sekhwalithi yezikhangiso zakho ze-Google, ukuze uthole ukuguqulwa okuhle nokuthengisa kwebhizinisi lakho. Sazise, ukuthi singakusiza yini uqhube umkhankaso wokukhangisa oyimpumelelo.