Ukusebenzisa ithuluzi lokubikezela igama elingukhiye Lezikhangiso ze-Google

I-Google Ads ingenye into engenzeka, bona izitayela zamanje, kanye nempahla ebalulekile yanoma yimuphi umkhangisi. Kodwa wazi kanjani, okuzoduma kusasa noma kusasa? Uzokubikezela kanjani lokho??

Ithuluzi le-Google Ads Keyword Forecast liyimpendulo elula kakhulu. Lena inketho ephelele kulabo, abafuna ukuthuthukisa i-SEM yabo ne-SEO, ngokunciphisa amathuba amagama angukhiye noma amaqembu angukhiye.

Njengoba kushiwo yi-Google, buyekeza izibikezelo zakho nsuku zonke ngedatha yakamuva 10 izinsuku. Le datha ihlanganisa ukushintshashintsha kwezimakethe, okwenzeka ngalesi sikhathi.

Yini ongayenza ngaleli thuluzi?

• Ungashintsha ubukhulu be-CPC yakho ngokusekelwe kubhajethi yakho.

• Buka imininingwane yokusebenza kwakho okulinganiselwe.

• Bona izibikezelo zamagama angukhiye angawodwana.

• Isibonisi, ukuthi lokhu kuhlola kushintsha kanjani, uma ulawula i-CPC yakho ephezulu.

Isibikezelo sakho sinebanga ledethi, futhi ungashintsha ubude besikhathi, ukubona, ukuthi lokhu kuzithinta kanjani izibikezelo zakho.

Kunezinketho ezimbili, ukuze ubuke izibikezelo ze-Google Ads. Ngakho-ke ake sephule ithuluzi le-Google Ads Keyword Forecast isinyathelo ngesinyathelo.

Ukusebenzisa ithuluzi lokubikezela

Ithuluzi lokubikezela liyisici esihlukile sezikhangiso ze-Google kanye nemibukiso kuphela, iwusizo kangakanani inkundla Yezikhangiso ze-Google. Idlula idatha yanamuhla futhi inikeza ukuqonda ngekusasa eliseduze. Leli thuluzi lokubikezela lingakusiza uqonde kangcono, ukuthi amagama akho angukhiye asebenza kanjani kahle.

Ku-Ads Keyword Planner ungathola okuthile njengesibikezelo. Esikhundleni sokuqhubeka “Zitholele amagama angukhiye amasha” ukuze uchofoze, chofoza “Thola ivolumu yosesho nezibikezelo”. Uma usufikile, ungafaka igama elingukhiye elilodwa noma iqoqo lamagama angukhiye, ezihlukaniswa ngokhefana noma ukunqanyulwa kwemigqa.

Uma usho amagama angukhiye, chofoza okuthi Qalisa. Uzothola ikhasi elinamathebhu ambalwa.

Amathebhu amathathu abonisiwe

1. Ukubikezela,

2. Amagama angukhiye angalungile kanye

3. Amamethrikhi omlando.

Yebo, ngokubikezela, ufuna ukuhlala kuthebhu yokuqala. Ukukhethwa kwedatha yesibikezelo kuzoboniswa ngokusekelwe kumagama angukhiye owafakile.

Izikhangiso ze-Google zizokutshela ngokuzenzakalela:

• Ukuchofoza ngosuku, uma igama elingukhiye liqala isikhangiso sakho.

• Okuvelayo okwenziwe.

• Izindleko noma imali oyisebenzisayo ngosuku ngegama elingukhiye elithile.

• Futhi uchofoze izinga (Chofoza-nge-Rate – I-CTR).

• I-CPC emaphakathi, ongayikhokhela ngokuchofoza ngakunye kwesikhangiso.

Ungakwazi futhi ukwengeza ama-metrics akho okuguqulwa, ukwenza izibikezelo zakho mayelana nohlelo lokumaketha oluyingqayizivele lwenkampani yakho. Leli iqhinga elibalulekile lawo wonke umuntu, abafuna isibikezelo esicwengisiswe kakhudlwana, lokho kukufanele.