Umkhankaso Wezikhangiso ze-Google webhizinisi lakho

I-Google Ads ivele njengomsindisi phakathi kwamasu ahlukahlukene okuthengisa, ongagqama ngayo kuzo zonke izimbangi. Ngale mikhankaso yokukhangisa emisha nehlakaniphile, ezivela kuma-akhawunti ezikhangiso ze-Google, kungaba kuningi ukugcina ithrekhi yakho. Kunezinhlobo ezahlukene zemikhankaso yokukhangisa ye-Google, okuncike ohlotsheni lwebhizinisi, Imboni kanye nesabelomali, ukuthi ufuna ukuchitha imali, kusetshenziswe. Izikhangiso ze-Google zingayisa ibhizinisi lakho kumazinga amasha, uma zenziwa ngendlela efanele.

Izinhlobo zemikhankaso yezikhangiso ze-Google

Kunezinhlobo ezine ikakhulukazi zale mikhankaso emisha yokukhangisa ehlakaniphile nezikhangiso. Lezi ukuthenga ngobuhlakani, Zitholele izikhangiso, Izikhangiso zegalari kanye Nezikhangiso Zokuboniswa Eziphendulayo.

1. Izikhangiso zokutholwa ziwuhlobo olusha lomkhankaso wokukhangisa, ongaphromotha ngayo umkhiqizo wakho ku-YouTube, I-Gmail kanye nesiphakeli se-Discover. Ngezikhangiso Zokutholwa, abakhangisi manje bangalayisha isithombe esisodwa noma izithombe eziningi ezinezihloko nezincazelo, lapho i-Google isebenzisa ukufunda ngomshini, ukufeza ukubekwa okuhle kakhulu. Ungakha ngisho ne-carousel, esingaskrolwa ngezithombe eziningi noma isithombe esisodwa futhi siboniswe ezinhlelweni eziningi zezikhangiso.

2. Izikhangiso zegalari ziyahlolwa futhi azikatholakali kubo bonke abakhangisi. Lo mkhankaso omusha wokukhangisa uvumela abakhangisi ukuthi bangeze izithombe ukuze baseshe izikhangiso. Abakhangisi kufanele okungenani 4 Layisha izithombe ezinezihloko ezintathu kanye ne-URL yokugcina. Ungakwazi ukwengeza le fomethi yesikhangiso entsha emaqenjini akho akhona ezikhangiso.

3. Izikhangiso ezibonisayo ezisabelayo zivela emikhankasweni yokubonisa esikhundleni sezikhangiso ezijwayelekile zokubonisa. Lolu hlobo lwephethini yesikhangiso luvumela abakhangisi, izihloko ezihlukahlukene, Izincazelo, Izithombe, Shicilela amalogo namavidiyo. I-caveat eyinhloko, ukuthi igama-ncazo alikho ngaphezu 20% kwesithombe kungaba ikhava. Lezi zikhangiso eziphendulayo zivela ku-Google Display Network.

4. Ngokuthenga okuhlakaniphile izikhangiso zakho zingavela ku-Google Shopping, ku-Google Display Network, ku-YouTube noma ku-Gmail. Udinga isithombe esinesihloko, layisha incazelo kanye nesihloko eside.

Kubalulekile uma usebenzisa lezi zikhangiso ezintsha nemikhankaso yokukhangisa, ukuthi abakhangisi bangakwazi ukuhlukanisa phakathi kwabo futhi baqonde imigomo. Uma singasebenzisa i-algorithm ye-Google futhi sisebenzise la mathuba, Lokhu ekugcineni kuzokonga isikhathi futhi kwenze ukuphatha ama-akhawunti kube lula ngokuzayo.