Isigaba: Ibhulogi

When used effectively, AdWords can help businesses achieve their goals. With targeted campaigns, they can drive more traffic to their websites, earn more leads, and experience more conversions. Although SEO is essential for any business, AdWords can provide an additional boost. By focusing on relevant keywords and optimizing content, you can create a campaign that will target your target market. A well-targeted ad campaign will ensure that the right people see your ads.

Amagama angukhiye

A good way to improve your ad campaign is to use keywords that are relevant to the theme of the ad. Keywords should relate to your landing page, ad theme, noma kokubili. Two or three words are most effective. Here are some tips for choosing keywords. You can also exclude certain keywords from specific ad groups. Listed below are tips on how to choose and use keywords to improve your ad campaigns.

Before choosing keywords for AdWords, you should consider your audience and their search intent. If you exclude general terms, you may cut off potential customers from your sales funnel. Esimweni esinjalo, your ads will appear only for customers who type in a phrase related to yours. Kunalokho, focus on creating helpful content that guides your prospects through the buying process and establishes relationships. Listed below are some examples of effective keywords for AdWords.

Ukufanisa Imisho: When selecting keywords for your campaign, you should use a phrase-matching tool. It allows you to limit your spending and get targeted customers. If your audience uses these terms frequently, you can use a phrase-match keyword, which only displays your ad on phrases that have the same spelling as the phrase. This method will guarantee that your ad will show up only when people are searching for the exact phrase.

Isikolo sekhwalithi

A quality score is based on three factors: izinga lokuchofoza elilindelekile (I-CTR), the relevance of your ad, and the experience of visitors when they click on your ad. The quality score will differ between the same keywords and ad groups. Depending on ad creative, amakhasi okufika, and demographic targeting, the Quality Score can vary significantly. After your ad goes live, Google will adjust its Quality Score based on this information. There are three possible statuses for your ad: “High,” “Normal,” and ‘Poor’.

The first component of the quality score is how well your ad performs against competitors. If you’re targeting specific keywords, it’s important to make your headline as compelling as possible. Another important factor is whether or not your ad has high quality content. Google doesn’t want visitors to waste time reading low-quality content. Nokho, if your ad has a high CTR but a low quality score, it’s best to pause it and replace it with something else.

Quality score is not directly related to ad copy, but it is important to keep in mind that it is a factor in your ad’s ranking. Your ad copy and landing page should match your content and improve its quality score. Other factors include the relevancy of geographic and device-specific keywords. Ngokwesibonelo, if your ad is targeting consumers in Detroit, it will have a lower quality score than one based on general relevance.

Izindleko

The average monthly cost for a small to midsize company to use Google Adwords is between nine and ten thousand dollars per month. That’s roughly $100 ku $120,000 per year. But the cost can be higher or lower, depending on the industry and platform being used. The cost is typically higher for high-value keywords, which are highly competitive. But if your goal is to get traffic to your website or product, you should aim to spend less than ten dollars per click.

There are several ways to determine how much you should spend on Adwords, depending on the type of business you run. A prepaid or subscription-based model might be right for you. You can use a free keyword planner provided by Google to see what keywords are competitive and how many people are searching for a specific product. If your budget allows it, you can allocate a certain percentage of your budget to mobile ads, and you can even target a specific type of mobile device.

Despite being a relatively expensive service, AdWords is an effective advertising method that exposes your business to millions of potential customers. AdWords can also help offset costs by improving conversion rates. It is essential to keep in mind that there’s no definite formula for success. Ekupheleni, the cost of Adwords is well worth the potential return. There’s no better way to start your online marketing journey.

Ukubhida

Izindleko ngokuchofoza ngakunye (CPC) method is the standard way of bidding on Adwords. This method is the most efficient for driving targeted customers to your website, but it is not ideal for generating large volumes of daily traffic. You can use the cost-per-mille (CPM) method of bidding on Adwords to lower your CPC. CPM ads are displayed more often on related websites that display AdSense advertisements.

Uma uyi-control freak, Adwords is the perfect place to market your product or service. With its flexible bid structure, you can determine when, lapho, and how much to blast. You can target your customers strategically and appear first on the search results. Ngokwesibonelo, if you’re selling handbags online, you may want to target those people who purchase such products. Kwalokhu, you can target them by researching their needs and preferences.

Another useful strategy for managing your Adwords campaign is dividing it into multiple “amaqembu esikhangiso.” Those groups should contain between ten and fifty related phrases. You can then evaluate each group separately. Google will then apply a single maximum bid to each group. This intelligent division of phrases is the key to managing your entire campaign. If you’re not aware of these rules, you’re likely to end up wasting your Adwords investment.

Ama-SKAG

SKAGs in Adwords are a popular way to create and run a campaign. When creating a SKAG, you duplicate the ad group to target more keywords. Ngeqembu ngalinye, create a different type of ad. Ngokwesibonelo, if you have a group of two keywords, create two separate ad copies and use one for each keyword. One for each keyword will be more effective than one ad for the same keyword. Ohambeni olude, this will pay off!

SKAGs are effective for increasing conversion rates and improving the relevance of your ads. Users expect relevant results and ads that are relevant to their search terms. Inani eliphakeme kakhulu lama-CTR, okungcono. SKAGs are also a better option for companies advertising several products. While they’re not as effective as multiple product ad groups, they can be an effective strategy for a wide range of products. Nokho, it’s important to remember that different types of keyword match have different benefits.

SKAGs allow you to tailor your ad to certain keywords. This increases its relevancy to Google and improves your ad quality score, an important factor in campaign optimization. Traditional ad groups typically contain several keywords, and changing the ad for a few of them can increase CTR for some but decrease it for others. With SKAGs, your ads will be relevant to the searcher and have lower CPA.

Ukulinganisa okubanzi

The default match type in Google Adwords is broad match, which allows your ads to appear on related searches and even for non-keyword search terms. Broad match is the least restrictive match type and gives you more flexibility when it comes to overall phrases. It is especially useful for long-tail keywords, and evidence suggests that it can improve your ROI. Nokho, it may not be the best choice for new advertisers who don’t understand the difference between match types.

While broad match is generally safe to use for new accounts, it can also have disastrous consequences for a brand. If you overuse broad match, your keyword discoverability will run amok, and your ads will appear in irrelevant searches. A good rule of thumb is to bid very low on broad match terms. Ngale ndlela, you can offset high costs. Futhi, make sure to label your broad keywords in an excel file if you’re an advanced user.

Negative broad keywords won’t match on synonyms, ukuhluka okuseduze, and plurals. The same rules apply to single-word negative broad keywords. Google does not want you to accidentally kill your account by ignoring relevant keyword terms. Broad match is the most effective option for advertisers who want to maximize conversions without paying for irrelevant traffic. The negative keywords are used to eliminate irrelevant traffic and increase ROI. Broad match is a great option when a specific word or phrase doesn’t work for your campaign.

Kunezindlela eziningi ezihlukene zokwakha i-akhawunti ye-Adwords. Nazi ezinye ezivame kakhulu. Kulesi sihloko, Ngizofaka i-CPC, Ukufana ncamashi, Ukukhomba kabusha, Izandiso, futhi nokuningi. Ngethemba, lawa macebiso azokusiza ukuthi uqalise futhi usebenzise ngokugcwele ukukhangisa kwakho. Khumbula ukuthi i-akhawunti yakho ye-Adwords iyimpilo yewebhusayithi yakho, ngakho-ke zinike isikhathi sokufunda ngakunye. Uma usunokuqonda okuyisisekelo kwe-Adwords, uzobe ulungele ukudala umkhankaso wakho wokuqala!

Izindleko ngokuchofoza ngakunye (CPC)

Kufanele wazi ukuthi I-Cost Per Click (CPC) ku-Adwords akufani ne-CPC emkhankasweni wokuthengisa wendabuko. Nakuba i-CPC ibhekisela ezindlekweni zokukhangisa, I-CPM ikhathazekile ngenani lemibono esiyitholayo isikhangiso sakho. Nakuba izindleko zokukhangisa zihluka kakhulu, amathuluzi okuthengisa aziwa kakhulu ku-inthanethi abonisa i-CPC ngamagama angukhiye abaqondiswe kuwo. Kufanele futhi uqaphele ukuthi i-CPC ayisho njalo izindleko eziphezulu kakhulu ngokuchofoza ngakunye.

Izindleko ngokuchofoza ngakunye zincike ezintweni ezahlukahlukene, kufaka phakathi isikolo sekhwalithi, amagama angukhiye, kanye nombhalo wesikhangiso. Izikhangiso zekhwalithi ephezulu ziheha ukuchofozwa okwengeziwe futhi zingalindela izaphulelo ezifika koku 50%. Izikhangiso zekhwalithi ephansi ziheha ukuchofoza okuncane, futhi ngalokho, uzokhokha i-CPC ephezulu. Ukuze uthuthukise i-CPC yakho, zama ukuthuthukisa umbhalo wesikhangiso sakho kanye newebhusayithi yakho. Qinisekisa ukuthi une-CTR ephezulu yokukhuthaza izivakashi ukuthi zichofoze esikhangisweni sakho.

I-CPC isethwe yinkampani yesikhangiso ngendali. Ofaka isicelo angakhetha ukuhambisa amabhidi ngokwenza noma ngokuzenzakalelayo. Umbhida wezandla ucacisa ubuningi be-CPC yegama elingukhiye noma iqembu lesikhangiso. Ababhidi bezandla bagcina ukulawula phezu kwamabhidi abo futhi bangalungisa amabhidi abo ukuze bathole ukuchofoza okwengeziwe. Lolu khetho lungaba nenzuzo ngezindlela eziningi. Yize kubalulekile ukwenza isiqiniseko sokuthi uyayazi ibhajethi yakho ngaphambi kokuqala umkhankaso wesikhangiso, kufanele uqonde ukuthi indali isebenza kanjani nokuthi yini okufanele uyiqaphele.

Ukuba nombono we-ROI oyihlosile kubalulekile kumkhankaso wesikhangiso oyimpumelelo. Kufanele uqiniseke ukuthi awuphuthelwa yinoma yikuphi ukuthengisa noma amathuba okuhola. Uma ubhida ephansi kakhulu, uzoba nesikhathi esinzima sokukhiqiza i-ROI. Kodwa ngokukhumbula ukuthi izindleko ezinkulu ngokuchofoza ngakunye akuzona njalo inani lokugcina, ungakwazi ukuthuthukisa i-CPC ukuze wandise inzuzo yakho. Kufanele futhi uqaphele iqiniso lokuthi i-CPC enkulu ku-Adwords akuyona intengo yokugcina. Abakhangisi abaningi bavele bakhokhe inani elincane ukuze badlule emikhawulweni ye-Ad Rank noma behlule izimbangi zabo’ Izinga lesikhangiso.

Izikhangiso ze-Facebook zihlukile ezinjinini zokusesha zendabuko endleleni ezibala ngayo i-CPC. Esikhundleni sokucabangela amazinga ezikhangiso noma amaphuzu ekhwalithi, I-Facebook igxile kuzithameli eziqondiswe yisikhangiso sakho. Ezinye izethameli okuhlosiwe zizobiza kakhulu kunezinye. Izithameli eziqondiwe nazo zidlala indima enkulu ekubhideni nasesikhathini somkhankaso. Isikolo esifanele singesinye isici ku-Facebook Ad CPC. I-Facebook ibala izindleko zokusebenzisa isikhangiso ngokusekelwe kumpendulo elindelekile. Amaphuzu aphezulu aklonyeliswa ngezindleko eziphansi zokusebenza.

Ukufana ncamashi

Uma uzibuza ukuthi ungawakha kanjani umdlalo oqondile ku-Adwords, awuwedwa. I-Google isanda kwenza izinguquko ezithile emithethweni yayo efanayo. Nakuba kusengenzeka ukusebenzisa okufanayo kwamagama akho angukhiye, inomkhawulo kakhulu kunebinzana noma ukufanisa okubanzi, okungase kubangele ukuthi isikhangiso sakho sivele emibuzweni ongafuni ukukhangisa kuyo. Ungakwazi ukulungisa amasethingi afanayo ngqo ukuze ukhawulele ukubonakala kwesikhangiso sakho kube okuhlukile okungabalulekile noma okungenzi kahle.

Ngokwesibonelo, ukufana nse kwegama elingukhiye lomkhiqizo wokuvakasha ngeke kuvele ekusesheni kwalolo hlobo. Kunalokho, izikhangiso zendiza zesaphulelo ngeke ziboniswe ekuseshweni kwamagama angukhiye ebhrendi yohambo. Lokhu kuwusizo ikakhulukazi kubakhangisi abanesabelomali sokukhula. Ngokufana okuseduze okuhlukile, amagama abo angukhiye amanje azofinyelela ekufinyeleleni futhi bazokwazi nokuthola okusha, amagama angukhiye afanelekile asekelwe kunhloso yomsebenzisi. Ekugcineni, ukubhida okuzenzakalelayo kuzivumela ukuthi zigcine ukusebenza kwazo njengoba ukufinyelela kwazo kukhula.

Okufana nse ku-Adwords kufana negama elingukhiye negama noma ibinzana. Uma abantu besesha lelo gama ngqo noma umusho, isikhangiso sizovezwa salowo mushwana ngqo. Amagama angukhiye afanayo anezinga eliphezulu lokuchofoza. Nokho, ungase ungatholi ukuchofoza okuningi noma okuvelayo uma usebenzisa ukufanisa ibinzana. Kodwa, maningi amathuba okuthi avele uma umuntu esesha umkhiqizo noma igama elingukhiye elihlobene nomkhiqizo wakho.

Uma kukhulunywa ngokufana kwegama elingukhiye ku-Adwords, ukusebenzisa uhlobo oluqondile lokufanisa kuwukubheja okuyingozi. Nakuba kungase kube indlela ephumelelayo yokwandisa ukubonakala kwewebhusayithi yakho kanye nethrafikhi, futhi kungabangela iwebhusayithi yakho ukuthi ithole izinhlawulo ezivela ku-Google. Ngakho-ke kubalulekile ukuhlola ngokucophelela iphrofayela yakho ye-backlink. Kungenjalo, ungabonakala njengodlala imiphumela yenjini yokusesha. Kufanele usebenzise igama elingukhiye lokufanisa ncamashi lapho kufaneleka.

Ukukhomba kabusha

Enye yezindlela ezinhle kakhulu zokwandisa ukukhomba kabusha kwakho ngomkhankaso we-Adwords ukuhlukanisa izethameli zakho.. Ngokuhlukanisa izivakashi zewebhusayithi yakho ngokwezibalo zabantu, ungaqinisekisa ukuthi izikhangiso zakho ziboniswa kuphela kulabo abathanda imikhiqizo yakho. Ungakwazi ngisho nokuhlukanisa izivakashi zakho ngezwe, ubulili, iminyaka yobudala, nezinye izici zokwandisa imiphumela yakho. Nawu umhlahlandlela wokuhlukanisa izivakashi zewebhusayithi yakho ukuze zimakethwe kabusha nge-Adwords.

Ukuphinda uqondise ngemikhankaso ye-Adwords kungasetshenziswa ezinhlotsheni ezihlukene zamawebhusayithi nezinhlelo zokusebenza zeselula. Ngokungafani nokumaketha kabusha ezinkundleni zokuxhumana, i-dynamic retargeting isebenzisa amagama angukhiye aseshweni esikhundleni sewebhusayithi evakashelwe. Imikhankaso yokukhomba kabusha ingaqhutshwa ngokushintshana kanye naphakathi. Kodwa ngaphambi kokusebenzisa le nqubo, qiniseka ukuthi ufunda mayelana nezinqubo ezihamba phambili zalolu hlobo lokukhangisa. Ungathuthukisa amanani akho okuguqulwa futhi ukhuphule i-ROI yakho ngokulandela lezi zindlela ezihamba phambili.

Ukusebenzisa ukukhomba kabusha nge-Adwords ngezinkundla zokuxhumana kuyindlela ephumelelayo yokuxhumana namakhasimende amanje nangase abe khona. I-Facebook iyindlela enhle yokwakha abalandeli bakho, kuyilapho i-Twitter inamaphesenti angaphezu kwamashumi ayisikhombisa ezivakashi zayo zanyanga zonke zihamba. Ngakho qiniseka ukuthi izikhangiso zakho ziphendula abasebenzisi beselula. Ukuphinda uqondise nge-Adwords kuzokusiza ukuthi ubambe ukunaka kwezithameli zakho futhi uziguqule zibe amakhasimende akhokhayo.

Kufanele futhi uqonde izinhlobo ezihlukene zamamodeli wokubhida we-Adwords. Ukubhida kwe-CPC kukusiza ukuthi uthuthukise ukuguqulwa kwakho, ngenkathi ukulandelela ukuguqulwa okunamandla kucindezela okuvelayo. Kubalulekile ukukhetha imodeli efanele ngokusekelwe ezinhlosweni zakho ezithile. Khumbula ukuthi inkundla yesikhangiso ngayinye isebenza ngendlela ehlukile. Ngakho-ke, kufanele ukhethe leyo enengqondo kuma-KPI akho nesabelomali. Qiniseka ukuthi uyawazi amamodeli ahlukene wokubhida ukuze ulungiselele imikhankaso yakho ngokufanele.

Isu lokuphinda uqondise iwebhu likuvumela ukuthi uthumele izikhangiso kubasebenzisi abangaziwa ngokusekelwe emlandweni wabo wokuphequlula iwebhu. Le ndlela ikuvumela ukuthi ubonise izikhangiso ezihambisana nemikhiqizo izivakashi eziyibukile esikhathini esidlule. Ngokusebenzisa i-imeyili ukumaketha kabusha, ungathumela futhi izikhangiso ezinqoleni ezilahliwe. Uma ungumuntu osanda kuhlanganyela ekukhangiseni, I-Google Adwords iyindawo enhle yokuqala. Ukuphinda uqondise nge-Adwords kuyindlela esebenzayo yokuqinisekisa ukuthi izikhangiso zakho zibonwa abantu abaningi ngangokunokwenzeka.

Izandiso

Uma usetha isikhangiso, unezinketho eziningi. Ungakhetha ezinhlotsheni ezahlukahlukene zezandiso zesikhangiso, kuye ngezinhloso zakho. Abakhangisi abaningi bakhetha ukusebenzisa izandiso zemilayezo ukuze babandakanye abangaba amakhasimende. Kulula ukuzimisa futhi zisebenze ngohlelo. Lezi zandiso ziyefana nezandiso zomlayezo kanye nezandiso zekholi. Isifundo se-Google sizokuhambisa enqubweni yokusetha izandiso zohlelo lokusebenza. Uma unemibuzo noma ungathanda ukwazi okwengeziwe, ungaxhumana ne-Google ngokuqondile.

Isandiso se-Sitelink simahhala futhi senza ababukeli bakho bashayele ibhizinisi lakho. Ungaphinda ukhethe Isandiso Socingo, okuvumela ababukeli ukuthi bashayele isikhangiso. Lolu hlobo lwesandiso sesikhangiso luvumela ulwazi olwengeziwe mayelana nemikhiqizo namasevisi enkampani. Ekugcineni, ikuvumela ukuthi wenze ukuthengisa okwengeziwe. Kodwa, ngaphambi kokuthi uqale ukusebenzisa lezi zandiso zesikhangiso, udinga ukunquma ukuthi zilungele ibhizinisi lakho.

Ngenkathi izandiso zesikhangiso zinganyusa amanani okuchofoza, bangaphinda bakhulise usayizi wesikhangiso sakho nokuvelela. Esikhundleni salokho, isikhangiso eside kungenzeka sichofozwe futhi sizoletha ithrafikhi eyengeziwe. Ukwengeza, ukusebenzisa isandiso sesikhangiso kungakusiza ukuthi uhlukanise ibhizinisi lakho nezimbangi. Futhi, kuyilapho izandiso zezikhangiso zivame ukusetshenziswa kancane, bangathuthukisa ukusebenza komkhankaso wakho we-Google Adwords.

Enye indlela yokusebenzisa izandiso zentengo ze-Adwords ukufaka ulwazi olwengeziwe mayelana nemikhiqizo namasevisi owathengisayo. Kungumqondo omuhle ukuxhuma emikhiqizweni namasevisi ahlobene namagama angukhiye eqenjini lakho lesikhangiso, njengoba kwandisa amathuba akho okuthola ukuguqulwa emakhasini okufikela okuchofoza ngemva kokuchofoza. Nokho, uma isikhangiso sakho singafaneleki, abasebenzisi bazodlulela kwesinye isikhangiso esingakhulumi nezidingo zabo.

Izandiso Zokuxhumana zingesinye isandiso esidumile se-Google AdWords. Zivela emibuzweni ethile nasekuseshweni futhi zinikeza amakhasimende angaba khona izinketho ezengeziwe zokuxhumana, njengekheli le-imeyili. Lezi zandiso ziklanyelwe ukuba zibe izixazululo ezilula zokukhiqiza umthofu futhi zixhumanise amakhasimende angaba khona namabhizinisi. Uma iklayenti lichofoza isandiso sokuxhumana, zizoqondiswa kuwebhusayithi yebhizinisi lakho lapho zingacela khona ulwazi olwengeziwe mayelana nomkhiqizo noma isevisi.

Google Adwords can be a very successful part of your marketing strategy. Google offers free tools to help you run your campaign easily, including a forum. Clearly quantifying your goals and understanding how to measure success is key to success. It is very important to know why you’re using AdWords and how to track it effectively. The following are some tips to get started with AdWords. Keep reading to learn more about these powerful advertising tools.

Izindleko ngokuchofoza ngakunye

Keeping the Cost Per Click of AdWords costs low is vital for any advertising campaign. The cost of each click on your ad is known as Cost Per Click (CPC). There are some tips you can follow to lower the cost of your ad campaign. Okokuqala, use long tail keywords with low search volume, but recognizable search intent. Use shorter, more generic keywords when possible. These keywords will attract more bids.

To determine your cost per click, you should first know your quality score. Quality score is tied to the keywords and ad texts on your ad. High Quality Scores indicate relevancy and therefore a lower CPC. Futhi, keep in mind that the higher your CTR, okungcono. Nokho, as competition increases, the cost per click may increase, so keep an eye on this number and try to optimize your ad to reflect its relevancy.

Okokugcina, keep in mind that cost per click varies depending on the product. Inani eliphakeme kakhulu lama-CPC, the more likely you are to be clicked by the customer. Ngokwesibonelo, a law firm that deals with accidents would naturally bid higher than a business that sells Christmas socks. While the cost per click may seem high for a $5 Christmas sock, it may not be profitable for an attorney to advertise for a term involving an accident.

The cost per click varies greatly between industries. A legal firm, Ngokwesibonelo, would charge $6 ngokuchofoza ngakunye, while an e-commerce website would pay $1. Geotargeting is a great way to avoid irrelevant clicks and increase your CTR. This tactic is very effective for marketers who have physical locations within a specific area. The CTR will increase, while the Quality Score will improve. Overall, it’s a worthwhile investment.

Cost per click is a basic metric used in advertising and is used to set the maximum cost per click on Google AdWords campaigns. Cost per click can vary depending on the ad’s target keyword and budget size. It is important to know what your maximum CPC is, as it may be higher than the actual cost of a click. There are also two types of CPC: manual and automatic.

Ukulandelela ukuguqulwa

Many people wonder how to track the number of Adwords conversions that occur after visitors click on their ads. Conversion tracking is an excellent way to keep track of these actions. It is important to implement the same variable for every campaign you run so that you can see how many people have visited your site after clicking on your ads. Here are some ways to implement conversion tracking for Adwords:

o Identify which conversions are the most important. If a visitor is signing up for two charity races, that would count as two conversions. Ngokufanayo, if a visitor downloads a piece of content, this would be a single conversion. Identify which conversions are the most important and adjust your conversion tracking settings to reflect this. Once you have determined how to track conversions, you will be able to see which keywords are generating the most traffic and which ones are driving the most profit.

To track view-through conversions, choose the “View through conversion window” inketho. This option is located in the Advanced Settings section of your account. It tracks people who view your ad but do not click it. These people may return to your website in the future and convert, but not immediately. When deciding on this attribution model, select the amount of time that has passed since the visitor last viewed your ad. If your site is not generating any revenue, use a higher number for view-through conversions.

If your ads generate phone calls, it’s important to track these calls. Adding conversion tracking codes to your website’s landing page will help you understand which campaigns are most profitable for you. Once you know how many phone calls a particular ad has gotten, you can optimize your campaign. There are a few basic steps to set up conversion tracking for Adwords. This includes the creation of a Global Site Tag and configuring it to your current implementation.

Olandelayo, determine what category the user clicks on. Conversions fall into several categories. You can choose to measure all types of conversions, from lead generation to page views to sign-ups. You can also include “other” to compare various types of conversions. Ngokwesibonelo, you can compare conversions from people who visited your website but didn’t buy anything. Adding these types of conversions to a category will help you compare the various types of conversions for the same audience.

Ucwaningo lwamagama angukhiye

In order to get the most out of your keyword research, you must first understand your industry, izethameli eziqondiwe, kanye nomkhiqizo. Bese, you must create a buyer persona based on related keywords and interrelated search terms. By using this information, you can create relevant content that is tailored to your audience. You can use the keyword research to craft content that addresses the needs of this target audience. Ngokulandela lezi zinyathelo, you will be on your way to achieving higher rankings and more traffic.

You can find relevant information by gathering a list of resources. A good place to start is the EBSCOhost database, which has more than four million articles. You can search for multiple forms of the same word, njenge “address”, “price range,” noma “car insurance.” Futhi, when you type a keyword, use quotation marks to make sure that you are using the most exact terms. Once you have a list of relevant keywords, you can then start writing your content with them.

Using keyword research is essential for SEO. By identifying popular topics and keywords, you can optimize your website and target more potential customers. In addition to ensuring better organic search engine rankings, keyword research allows you to choose a larger strategy for your advertising campaign. By understanding the interests and behaviors of your target audience, you can also determine whether the topic is competitive. Using the right keywords will help you reach a wider audience and convert visitors into customers.

The best way to start your AdWords campaign is by researching popular terms for your business. This is because these terms have the highest search volume. It is vital to determine the right combination of high and low volume keywords that will yield optimum results. There are many ways to refine your keyword research, but the most effective one is to focus on your specific audience. The more focused your audience is, the less PPC you need to spend on your campaign.

A good keyword research tool offers free and paid trials for the most popular keywords. You can use these free trials to get a feel for the tool before spending any money. You can also use the keyword research tools provided by Google to see which keywords are causing the most traffic to your site. This is an essential part of a good SEO strategy, and using these tools will help you create the perfect keyword strategy. When you have your keyword strategy set, you can start implementing your strategies to ensure that your website ranks well in the search engines.

Ukumaketha kabusha

Remarketing with Adwords allows you to target past visitors of your website with customised ads. Remarketing is an excellent way to get users back into the sales funnel, which gives you countless opportunities to convert them. AdWords remarketing allows you to segment your audience by language, income, and education. Remarketing works much the same way. It creates a list of users who have already visited your site, and who have shown an interest in your product or service.

Remarketing with AdWords has become a hot topic over the past five years. Retargeting is a buzzword, and it is nearly half as popular in France, Russia, and China as it is in the US. But how does it work? It’s easy to get confused with all the acronyms. Here’s a quick primer. Futhi khumbula, remarketing doesn’t work just because it costs more.

Before you use Google AdWords for advertising your business, you must understand how it works. Google sets up ad groups to make the management of your ads easier. Each campaign contains one ad and a variety of keywords, including phrase match and broad match. When you set your keyword match to broad, Google sets your ad copy to be relevant anywhere a user types it. You can then customize your ad copy to reach your target audience.

Learn about Google AdWords

If you’re interested in learning more about Google AdWords, then you’ve come to the right place. AdWords is a pay-per-click advertising program that lets you create ads for specific keywords on Google. As the portal to the Internet, Google’s user base is a vast one, and your ad should be relevant and targeted to those users. Ngaphandle kwalokho, Google’s AdWords will consider a variety of factors, including quality, price and competition.

This course will teach you how to set up your AdWords account from scratch and what makes for a successful online advertising campaign. The course will also teach you how to create conversion tracking, track phone calls, kanye nokudayisa, and measure revenue and form submissions. The course will help you understand how to use all the tools available on Google and implement the most effective marketing strategies. The course also explains how to use social media and Facebook ads effectively.

This course is the best way to learn about Google AdWords. It’s easy to learn about search advertisement, how to monitor your campaigns, and troubleshoot problems. The course also helps you understand your customers from a psychological perspective. If you’re looking to become a Digital Marketing Expert, learning about search advertisement is essential. You can learn about AdWords and search advertising in 60 minutes with a course on Udemy.

Once you’ve learned the basics of Google AdWords, you can move on to advanced techniques. You’ll learn about how to use specialised Ad reports, remarketing strategies, machine learning functionality, and competitor research. There’s no better way to improve your results than with a course that teaches you how to make money online. You’ll also have the confidence to experiment and learn about your competitors’ strategies, while reaping the benefits.

While this is an excellent way to learn about Google AdWords, you can also find video tutorials that cover the basics of this marketing program. Many of the videos on this channel are provided by Google Partners. Empeleni, the latest one was posted on February 16, 2016, and the information is still relevant. These tutorials are structured for those pursuing certification, and they’re generally useful for those just starting out.

Set up a campaign

To start advertising in Adwords, you need to set up a campaign. There are three basic steps to accomplish this. Okokuqala, select the category of your campaign. Bese, select the goal you wish to reach. You can choose between sales, leads, ithrafikhi yewebhusayithi, product and brand consideration, and brand awareness. You can also set up a campaign without a goal. You can change the goal later.

Depending on your business type, you may want to target a geographic location as well. If you are a local business, you might want to target your ads only for people in your area. For an international business, you might want to target countries where you have the greatest sales and most consumers. If you’re not sure where to focus your efforts, check out some other options. You can also choose to target people who live in a specific country.

Uma usuwakhethile amagama akho angukhiye, you need to create an effective landing page. The main goal of this page is to convert traffic to customers. For a conversion to happen, the page must be relevant to the keyword searched. It should include a USP (unique selling point), benefits of the product, social proof, and a clear call-to-action. The goal is to increase your conversion rate.

Once you have chosen a target market, you can select one or more ads to promote. In addition to ad keywords, you can also set up a campaign if you have a website that sells similar products or services. Another important step to make is choosing your bid. Remember that your bids will be more affordable if you use automatic bidding, but it requires more work. Okokugcina, your ads should be simple and direct. People will be most likely to click on a campaign if it offers an offer or discount.

The next step is choosing the keywords that will trigger your ads. This step is often the most confusing part. Keywords are not the only thing you have to consider – you can even use your customers’ feedback when choosing your keywords. Remember that a good Quality Score will make your ad rank higher and lower your bid costs. When deciding on a keyword, make sure you think about how relevant it is to your business.

Create ad copy

The first step to creating good ad copy is defining your objective. Whether you want to attract attention to your website or sell a product, defining your purpose for writing the ad will help you decide which type of copy to use. The three most common types of advertising copy are suggestive, educational, and human interest. Testing ad copy is a critical step, as it will help you to improve the performance of your ads and ensure high-quality traffic.

You can start by writing down your target audience’s search queries. Each of these has a degree of specificity, so your ads should match those terms. Whether you are trying to target a specific geographical area, umkhiqizo, or service, it is important to address the pain point of the persona. Ngokwesibonelo, if you’re selling tickets to a concert, make sure your headline addresses their need.

When writing copy for your ad, try to appeal to the emotions of your audience. Ngale ndlela, you will be more likely to attract more visitors. By provoking emotions, great marketers can predict audience reactions and answer questions before they come up. Ngale ndlela, they can make their ads more relevant to the audience’s needs. There are 3 key copywriting strategies you can use to create effective ad copy.

To test your ad copy, use the test option on Google Ads. Make several different versions and load them into Google Adwords. Test them to determine which ones perform best. Remember that testing will help you determine which type of language your customers respond to best. There are many benefits to experimenting with your ad copy. You can see if it works better for your niche than for your competitors’.

Track results

With the help of Google Adwords, you can track the results of your paid search campaign. Ngale ndlela, you can monitor your success and save money. AdWords is an excellent way to promote your business online. Here are some tips for you to follow:

Track the results of Adwords campaigns in Google Analytics. Adwords reports include a column called “Ukuguqulwa,” which will tell you how many conversions your ad campaign has gotten. In addition to ad views, you can also see your CPC, which shows you how much you spent for each click. You can use this information to determine whether you’re overpaying for your ad campaigns or not.

One way to track AdWords conversions is to set up a pixel. This pixel can be placed on all pages of your website and used to target remarketing campaigns. To track AdWords conversions, you need to track more than just clicks. A click tells you how many people clicked on your ad, but it doesn’t tell you whether they acted on it once they reached your website. While clicks can tell you a lot about your campaign’s effectiveness, you need to know how many people actually converted.

Before you can get started with AdWords, you must understand CPA, the correct AdWords bid, and the importance of tracking conversions. Conversions are the result of the journey from keyword to landing page to sale. Google Analytics can help you in tracking the journey. It is a free Software-as-a-Service. Uma usuyiqonda le mibono, you can start using AdWords to promote your business.

Izindleko

It’s essential to allocate a budget for Adwords campaigns. While the maximum CPC is determined by Google, the cost per click varies. You should set a daily budget of PS200, but this can vary based on your business niche and expected monthly website traffic. To set a daily budget for Adwords campaigns, divide your monthly budget by 30 to get an estimate of the cost per click. For an accurate cost per click estimate, you should read the help documents included with Adwords.

Using the Cost Per Conversion or CPA method to calculate cost per acquisition is a good way to understand the effectiveness of your advertising strategy, and can also help you control your budget. Cost per acquisition measures the number of people who are likely to complete a desired action. Adwords uses dynamic code on landing pages to track conversion rates. You should aim for a conversion rate of at least 1%. This method allows you to adjust your bid to ensure that your budget remains within the limits of your advertising budget.

The cost of AdWords can be justified by the profits you make from a new customer. Ngamanye amazwi, if you’re a service business, you should determine the lifetime value of a customer, both at first contact and over the long-term. Consider the example of an estate sale company. The average profit per sale is $3,000, and you won’t see much repeat business. Noma kunjalo, word-of-mouth referrals can have a small lifetime benefit.

As with any other service, you need to consider the subscription cost. Most PPC software is licensed, and you’ll need to factor in subscription costs. Nokho, WordStream offers 12-month contracts and an annual prepaid option, so you can budget accordingly. It’s important to understand what your contract entails before signing up for one of these plans. Kodwa khumbula, the price per click is still much lower than the total cost of AdWords.

Ukuqondisa

With the rise of Content Network, you can now focus your ads on specific customer segments. Ngaphambilini, you had to add audience lists or remarketing lists to create a specific campaign for each. Manje, you can target ad campaigns to specific user segments, and you can increase conversion rates with these targeted campaigns. This article will review five types of targeting available to you on Google Adwords. You will learn why you should be targeting your audience based on their preferences and behaviors.

Income targeting allows you to target people by income. It works by analyzing publicly available data from the Internal Revenue Service. Google AdWords pulls this information from the IRS and enters it into your campaign. You can also use location targeting with Zip Codes. Google Adwords offers both income and zip code targeting. This makes it easier to find customers based on specific locations. And you can also use these targeting methods in conjunction with geolocation, which allows you to target ads to a particular area.

Contextual targeting matches ads to relevant content on web pages. With this feature, your ads will be displayed to people who are interested in certain topics or keywords. Ngokwesibonelo, an athletic shoe brand could put an ad on a running blog if a runner reads about shoes. The publisher scans the content of the page for a more relevant position. With this feature, you can ensure that your ads are targeted to your customer base.

Targeting Adwords by location is another powerful way to target your audience. If you want to target a specific audience, you can use location and average income levels. With these two variables, you can narrow down your audience while decreasing the wasted ad spend. Bese, you can narrow down your ad campaign by only targeting the people who are actively interested in your product or service. Ngakho, how do you narrow down your audience?

Imodeli yokubhida

A successful adwords campaign should target more than one demographic. Although your content will be relevant for all audiences, it might only be of interest to a certain group of people. In such a case, you can use automation to target this demographic group. By tracking the performance of your ad campaigns, you can adjust your bidding strategy accordingly. Ngaphandle kwalokho, you can also set automation rules to get an alert whenever your CPC goes up or your CPA drops.

Using an automated bid strategy takes the guesswork out of paid ads, but if you’d rather have greater results, you should always use a manual bid strategy. While your bid represents the amount you’re willing to spend on a specific keyword, it doesn’t determine the rankings for that keyword. This is because Google doesn’t want to give the top result to the one who spends the most money.

To choose the most effective bidding model for your ad campaign, you should structure your campaign in a manner that will maximise your keyword’s visibility. Ngokwesibonelo, if you want to boost your conversion rate, your bid should be high enough to drive more traffic. Kungenjalo, if you want to increase your conversion rates, go for a cost-per-acquisition campaign. It all depends on your needs, but it’s a good idea to make an informed decision based on your target audience.

Ngaphandle kwalokho, when you’re testing your ads, you can choose bid modifiers for specific times of day, demographics, and electronic devices. Ngokwesibonelo, you can choose the time period for your ads to show up on page one of Google’s search results. The amount you bid will also depend on how long it takes for your target audience to make a purchase or conversion. Kungenjalo, you can choose to limit your budget on specific keywords and target a specific audience with specific ads.

Conversion rates

The top converting industries in the last few years have been those in the Insurance, Finance and Dating industries. Today, the dating industry outpaces all other industries in conversion rates, averaging nearly nine percent on average. Other industries that are outpacing dating are Consumer Services, Legal, and Autos. Interestingly, the industries with the highest conversion rates don’t necessarily have the best products or services. Kunalokho, they might be using conversion-boosting tactics and experimenting with different offers.

The average PPC conversion rate is about 3.75% for search, futhi 0.77% kumanethiwekhi okubonisa. Conversion rates vary by industry, with Dating and Personal industries generating 9.64% of all AdWords conversions and Advocacy and Home Goods racking up the lowest. Ngaphezu kwalokho, conversion rates for the Google Display Network are much lower than in any other industry. This isn’t to say that there isn’t any room for improvement.

A high conversion rate is something that most companies desire. While it isn’t impossible to achieve a 10 percent conversion rate, you need to be sure that your conversion rate is high enough to drive profitable results. Conversion rates in Adwords vary widely and it is important to choose the right approach for your company’s needs. You should aim for a conversion rate of 10% or more, which is considered to be an excellent result.

While good on-site optimization practices are critical for improving your PPC conversion rate, there are also campaign-side elements that should be optimized for high-quality clicks. Okokuqala, make sure you choose a compelling ad and landing page. Bese, identify your best audiences and platforms. Okwesibili, make sure you optimize your ads for high-quality clicks. Conversion rates on AdWords for search and display are on par with the average for ecommerce ads, which average at about 1.66% futhi 0.89%. And finally, make sure that your ads are in sync with your website and are relevant to the content on your site.

Isetha umkhankaso

In order to create a successful ad campaign, you need to make sure that your keywords are targeted correctly. There are several steps you can take to improve your ad campaign’s performance. The most exciting part of running a Google Adwords campaign is optimizing your ads and landing pages. The next step is to switch to Expert Mode. In this mode, you can select a goal for your campaign, such as conversions, leads, or sales. The default setting will show you the most effective ad, so you can choose the best ad that will match the target audience. Nokho, if you don’t want to choose a specific goal, you can set a campaign without goal guidance.

Another part of the campaign settings is the ad schedule. The ad schedule will determine the days on which your ad will appear. You can change this based on the nature of your business. You can also change the ad rotation settings, but for now, it’s best to leave it at default. In addition to the ad schedule, you can customize your ads by using the different ad formats available.

Once you’ve finished creating your campaign, you’ll need to enter your billing information and payment methods. You can choose to use a credit card, debit card, bank account, or promotion code to fund your campaigns. Ngokulandela lezi zinyathelo, you’ll be well on your way to running a successful AdWords campaign. This article will walk you through the various steps to setup a campaign in Google Adwords.

Uma umusha ku-Adwords, ungase uzibuze ukuthi ungayandisa kanjani imali oyisebenzisayo. Kunezinto ezimbalwa okufanele uzicabangele lapho usungula umkhankaso oyimpumelelo, kuhlanganise Izindleko ngokuchofoza ngakunye (CPC), Isu lokubhida, Izinga lokuchofoza, kanye namagama angukhiye angalungile. Kulesi sihloko, uzofunda ukuthi ungasebenzisa kanjani lawa mathuluzi ngempumelelo ukuze uthole imali eningi kakhulu yemali yakho. Uma ungaqiniseki ukuthi yimaphi amamethrikhi okufanele uwalandele, sihlukanise izisekelo.

Izindleko ngokuchofoza ngakunye

Uma ufuna ukwazi ukuthi zibiza malini izikhangiso zakho, kufanele wazi ukuthi kunezici ezimbalwa ezinquma inani olisebenzisayo ngokuchofoza ngakunye. Amagama akho angukhiye, umbhalo wesikhangiso, ikhasi lokufika, kanye nemiphumela yekhwalithi konke kudlala indima enanini olisebenzisayo ngokuchofoza ngakunye. Ukuze uthuthukise i-CTR yakho, qiniseka ukuthi zonke lezi zici zihambisana nebhizinisi lakho. Ukuthola i-CTR ephezulu kuzoqinisekisa i-Google ukuthi iwebhusayithi yakho ihambisana namagama okusesha abantu abawabhalayo.

Enye yezinto ezibaluleke kakhulu okumele uyikhumbule yisilinganiso sezindleko ngokuchofoza ngakunye kwe-AdWords (CPC). Nakuba le nombolo ingahluka kakhulu, ngokuvamile lingaphansi kwedola elilodwa. I-CPC emaphakathi ye-e-commerce ingu $0.88, ngakho ukubhida $5 ngokwetemu elihlobene namasokisi eholide ngeke libe nanzuzo. Uma amasokisi ayenjalo $3, isilinganiso se-CPC singaba ngaphansi kakhulu. Kufanele njalo uqiniseke ukuthi ulandelela izindleko zakho nge-Google Spreadsheet noma uhlelo olufanayo.

Ngaphandle kwezindleko eziphezulu ze-AdWords, kusengenzeka ukugcina isabelomali sakho sokumaketha sisesimweni. I-AdWords ikuvumela ukuthi uqonde amakhasimende akho ngokusekelwe endaweni, ulimi, kanye nedivayisi. Ngaphezu kwalokho, ungasebenzisa ngisho ne-Google Pay ukuze ukhokhe $1,000,000 kuzikweletu ze-Adwords. Unganweba isikweletu emikhankasweni yakho yokukhangisa futhi uyikhokhe nyanga zonke ngendlela yebhili. Abakhangisi abaningi abakhulu sebevele basebenzisa le nketho ukuze bakhokhele amakhasimende abo.

Enye into ebalulekile okufanele uyicabangele izindleko zemikhankaso yakho. Imikhankaso eminingi yezikhangiso eyimpumelelo yileyo eshayela i-ROI ephezulu kakhulu, ngaphandle kokulahlekelwa noma yikuphi ukuthengisa noma amathuba okuhola. Kufanele futhi ukhumbule ukuthi amabhidi aphansi awakhiqizi ithrafikhi yekhwalithi ephezulu. Ngenxa yalokho, I-CPC yakho ephezulu akuyona inani olikhokhayo, futhi ukhokha kuphela okwanele ukusula imikhawulo Yezinga Lesikhangiso futhi wehlule izimbangi zakho.

Isu lokubhida

Ukuze ukwandise inzuzo yomkhankaso wakho we-Adwords, kufanele usebenzise isu lokubhida elihlakaniphile. Leli su lilungele labo abangenaso isiqiniseko sokuthi imaphi amagama angukhiye azobalethela inzuzo enkulu noma abangenaso isikhathi sokusetha amabhidi mathupha.. Leli su lokubhida libandakanya ukusetha ibhidi ephezulu yamagama angukhiye athile futhi lisebenza kuphela kulawo magama angukhiye. Lolu hlobo lwesu lokubhida luzoqinisekisa ukuthi izikhangiso zakho zithola ukuvezwa okuphezulu.

Leli su lokubhida lingasetshenziswa ukukhulisa ukuguqulwa. Izobonisa izikhangiso lapho abantu besesha igama lakho elingukhiye noma bavale ukuhluka. Nokho, kuyabiza futhi. Kufanele usebenzise leli su kuphela uma ibhajethi yakho inkulu. Leli su likukongela isikhathi esiningi ngoba lizenzela amabhidi. Kodwa kungase kungafaneleki kulabo abangenaso isikhathi sokucwaninga nokuhlola amasu ahlukene. Indlela engcono kakhulu ongayisebenzisa emkhankasweni wakho ukuthola leyo elungele izethameli zakho ozihlosile kanye nesabelomali sakho.

Zibekele ukukhulisa amazinga okuguqulwa ngokwandisa ibhidi yezikhangiso ezingase zikhiqize ukuguqulwa okwengeziwe. Ukusebenzisa leli su kungathuthukisa i-ROI yomkhankaso wakho. Ibhidi ephezulu izoholela ekuchofozweni okwengeziwe, kodwa izokubiza imali eyengeziwe uma yehluleka ukushayela ukuguqulwa. Ngakho, uma ukhetha isu lokubhida lomkhankaso wakho we-Adwords, khumbula ukuthi leli su akulona elabo bonke abakhangisi.

Leli su lokubhida lilungele abasebenzisi abanemigomo ethile. Uma uzama ukukhulisa ukuchofoza kwakho ngezinga noma izinga lokuvelayo, i-CPM ebukekayo iyindlela enhle yokufeza umgomo wakho. Uma uthola ukuguqulwa okwengeziwe ngezindleko ezithile, imali eningi oyoyenza. Leli su lokubhida lizokusiza futhi ukuthi uthuthukise ukuqashelwa komkhiqizo wakho futhi ukhulise ukuqwashisa komkhiqizo. Ngakho, sebenzisa leli su ukuze wandise inzuzo yakho. Nokho, kufanele ukhumbule ukuthi abukho usayizi owodwa olingana sonke isixazululo uma kuziwa ekukhetheni isu lokubhida.

Izinga lokuchofoza

Ukuthola izinga eliphezulu lokuchofoza emikhankasweni ye-Adwords kuwuphawu oluhle, kodwa uma isikhangiso sakho sihluleka ukuguqula izivakashi zibe amakhasimende akhokhayo, imiphumela ingaphansi kokwanelisayo. Ukudala izikhangiso ezifanele ezikhomba amagama angukhiye alungile kuyisihluthulelo sokukhulisa amanani okuchofoza, ngakho-ke kubalulekile ukuhlola isici ngasinye. Ucwaningo lwamagama angukhiye lungenye ingxenye ebalulekile, ngakho qiniseka ukuthi izikhangiso zakho ezikhokhelwayo zihambisana nabantu abasesha imikhiqizo noma amasevisi owanikezayo.

Izinga lokuchofoza elimaphakathi lemikhankaso ye-AdWords seliseduze 5% yokusesha kanye 0.5-1% kumanethiwekhi okubonisa. Izilinganiso zokuchofoza ziyasiza lapho uklama kabusha imikhankaso, njengoba bekhombisa intshisekelo yabathengi abangaba. Izilinganiso zokuchofoza zingakalwa ngokuthi kungakanani okulandwayo okuqukethwe umsebenzisi akutholayo. Kwenze kube lula kumakhasimende ukulanda okuqukethwe kwakho, njengoba lokhu kuzokhulisa ukwaneliseka kwamakhasimende, futhi ekugcineni, amathuba abo okuthenga imikhiqizo yakho.

Ukuze uqonde indlela yokwandisa i-CTR yakho, bheka idatha evela ezinhlotsheni ezahlukahlukene zama-akhawunti e-AdWords. Ngokwesibonelo, Ama-akhawunti e-B2B ngokuvamile anama-CTR aphezulu kunama-akhawunti e-B2C. Lawa ma-akhawunti maningi amathuba okuthi akhiqize umkhondo ofanelekayo futhi athengise izinto ezinenani eliphezulu. Lawo ma-akhawunti anama-CTR aphansi angahlaziywa kusetshenziswa isampula yama-akhawunti awo, okusho ukuthi imiphumela ayikwazi ukumela uhla olubanzi lwama-akhawunti.

Uma usebenzisa umkhankaso wesikhangiso sosesho, ungalindela ukuthola i-CTR ephakeme kakhulu embonini yokuqomisana noma yokuhamba. Imikhankaso eyenziwe yasendaweni nayo ingakhuphula i-CTR yakho, njengoba abathengi bendawo bethemba izitolo zasendaweni. Yize izikhangiso zombhalo nezithombe zingase zingakhohlisi njengalezo ezisetshenziselwa ukukhiqiza okuphambili, izikhangiso zolwazi zingavusa ilukuluku futhi zikholise ababukeli ukuthi bazichofoze. Kubalulekile ukwazi ukuthi igama elingukhiye ngalinye, isikhangiso, futhi ukufakwa kuhlu kune-CTR yayo.

Amagama angukhiye angalungile

Kunezizathu eziningi zokusebenzisa amagama angukhiye angalungile ku-Adwords. Ukuzisebenzisa kuzokusiza ukuthi uqondise izethameli ezifanele kakhulu futhi wehlise ukuchofoza okumoshayo. Ukwengeza, lawa mathuluzi azokusiza ukuthi ugweme ukubhida ngokwakho noma ukwenza abantu ababonayo badle inyama. Ngakho, ungasebenzisa kanjani amagama angukhiye angalungile? Ungafunda ukuze uthole ukuthi kungani amagama angukhiye angalungile ebaluleke kangaka. Nazi ezinye zazo:

Amagama angukhiye abalulekile abhekisela egameni elimaphakathi noma elibaluleke kakhulu lebinzana elingukhiye. Ngokwesibonelo, uma uyi-plumber, ufuna ukukhangisa kulabo abafuna izinsiza zakho, hhayi kulabo abafuna umsebenzi. Ngakho-ke, igama lakho elingukhiye elingalungile lithi “osebenza ngamapulangwe” futhi “osebenza ngamapulangwe.” Uma ukhangisa ibhodi lomsebenzi, uzosebenzisa izwi “umsebenzi” njengegama elingukhiye eliphikisayo.

Enye indlela yokuhlonza amagama angukhiye angemuhle ukubuka umbiko wakho Wombuzo Wosesho. Ukusebenzisa lo mbiko, ungakwazi ukukhomba imibuzo yosesho engahambisani ne-niche yakho. Ngokusebenzisa amagama angukhiye aphikisayo, uzokwazi ukuthuthukisa imikhankaso yakho yezikhangiso. Ngokwesibonelo, uma uthengisa umatilasi, ungase ukhethe ukukhangisa umatilasi wamadoda, kodwa ungathanda ukugxila kwabesifazane. Kwabesilisa, nokho, amagama angukhiye aphikisayo angase angafaneleki kangako.

Nakuba ukufaniswa okunegethivu okubanzi akusebenzi ekufanisweni kwamagama, izovimbela izikhangiso ukuthi zingaveli uma umbuzo unawo wonke amagama nemisho engemihle. Ukufana ncamashi nokunegethivu kuzovimbela izikhangiso ukuthi zingaveli emibuzweni yosesho equkethe lawo magama. Lawa magama angukhiye angemahle mahle kumagama ebhrendi anobudlelwano obuseduze kanye neminikelo efanayo. Kubalulekile ukwazi ukuthi amagama angukhiye angalungile asho ukuthini kuwe. Uma ungafuni ukuchitha imali eningi ezikhangisweni, amagama angukhiye angalungile ayindlela engcono kakhulu yokwenza izikhangiso zakho zihambisane.

Ukudala izikhangiso ngezinga lokuchofoza okungenani 8%

I-CTR ephezulu akuyona kuphela imethrikhi ebalulekile ekukhangiseni. Imikhankaso yezikhangiso ingakwazi ukuguqulwa ngenxa yokuthi ayiqondile amagama angukhiye alungile. Ukuvimbela lokhu, kubalulekile ukuhlola yonke into yesikhangiso sakho. Ucwaningo lwamagama angukhiye lungenye ingxenye ebalulekile, ukuze izikhangiso zakho ezikhokhelwayo zihambisane. Uma wehluleka ukwenza njalo, uzochitha imali.

Ungakwazi ukukhuphula izinga lokuchofoza ngokwenza isikhangiso sakho sikhonge ngangokunokwenzeka. Zama ukuphakamisa umnikelo okhethekile. Qiniseka ukuthi ugxile esihlokweni sakho sokuthengisa esiyingqayizivele futhi unikeze izinzuzo ezibonakalayo kubasebenzisi bakho. Ngokwenza kube lula ukuthatha isinyathelo, abantu bazokwazi ukuchofoza esikhangisweni sakho. Kuzosiza futhi ukubhala ikhophi yesikhangiso ekhangayo. Ngokulandela lezi zinyathelo, uzobe usendleleni eya ekudaleni izikhangiso ngezinga lokuchofoza okungenani 8%.

Ukwenza imali nge-Adwords, udinga ukwazi ukuthi ungabhida kanjani, uzenza kanjani kahle izikhangiso zakho, kanye nendlela yokusebenzisa i-Retargeting kanye namathuluzi okucwaninga amagama angukhiye. Kulesi sihloko, uzofunda ukubhida, setha imodeli yokubhida, futhi udale izikhangiso ezihehayo. Kungakhathaliseki ukuthi uyaqala noma ungumsebenzisi othuthukile, lolu lwazi lubalulekile. Ukusebenzisa isixhumi esibonakalayo se-AdWords kulula futhi kuqondile.

Izindleko ngokuchofoza ngakunye

Ngenkathi izindleko ngokuchofoza ngakunye kwe-Adwords ziyahlukahluka ngomkhakha, ngokuvamile ingaphansi $1 ngegama elingukhiye. Kwezinye izimboni, i-CPC ingaba phezulu, njengoba izindleko ezimaphakathi ngokuchofoza ngakunye ziphakathi $2 futhi $4. Kodwa uma ubheka ukusebenzisa imali ekukhangiseni, kufanele ucabangele i-ROI futhi. Ngaphezu kwalokho, izindleko ngokuchofoza ngakunye kwegama elingukhiye embonini efana nezinsizakalo zomthetho zingaba ngaphezu kwalokho $50, kuyilapho i-CPC embonini yezokuvakasha neyokungenisa izihambi iyodwa $0.30.

Isikolo sekhwalithi esinye isici esinquma izindleko ngokuchofoza ngakunye. Le metric iboshelwe kumagama angukhiye nemibhalo yesikhangiso. Umphumela Wekhwalithi ephezulu ukhombisa ukuhambisana ngakho-ke i-CPC ephansi. Ngokunjalo, i-CTR ephezulu ibonisa ukuthi okuqukethwe kuwebhusayithi yakho kubalulekile. Iphinde ibonise ukuthi izikhangiso zakho zibaluleke kangakanani. Njengoba ubona, I-CPC ingakhula njengoba umncintiswano wegama elingukhiye ukhula. Ngakho, qiniseka ukuthi ulungiselela izikhangiso zakho ukuze uthole okuningi kuzo.

Ungakwazi ukubala i-ROI ye-AdWords ngokubheka amabhentshimakhi embonini. Amabhentshimakhi e-AdWords akusiza ukuthi uzibekele imigomo yokumaketha futhi uhlele ibhajethi yakho. Ngokwesibonelo, embonini yezindlu ezithengiswayo, isilinganiso semboni ye-CPC (Chofoza Ngesilinganiso) kuyinto 1.91% okwenethiwekhi yokusesha, ngenkathi i 0.24% okwenethiwekhi yesibonisi. Kungakhathaliseki imboni yakho, amabhentshimakhi awusizo uma ubeka ibhajethi yakho nemigomo.

I-CPC ephakeme akusona isikhangiso esingcono noma esishibhile. Ungakhetha phakathi kokubhida okuzenzakalelayo nokubhida okwenziwa mathupha. Ukubhida okuzenzakalelayo kulula ukukusetha, ikakhulukazi uma umusha ku-AdWords. Ukubhida ngokwenza kukuvumela ukuthi ulawule inani elinikezwa ngokuchofoza ngakunye. Futhi ifaneleka kakhulu kumabhizinisi amasha ku-AdWords futhi angenalo ulwazi oluningi.

I-Geotargeting ingenye indlela enhle yokunciphisa izindleko ngokuchofoza ngakunye futhi wandise ukusebenzisa kwakho izikhangiso. Ngokukhomba izikhangiso zakho ngokusekelwe lapho isivakashi sihlala khona, leli qhinga likuvumela ukuthi uqondise izethameli ezifanele kakhulu. Kuya ngohlobo lwebhizinisi, i-geotargeting ingathuthukisa i-CTR, ngcono Ikhwalithi Yesikolo, futhi wehlise Izindleko zakho ngokuchofoza ngakunye. Kubalulekile ukukhumbula ukuthi isikhangiso sakho siqondiswe kakhulu, kuzoba ngcono isu lakho lokukhangisa.

Imodeli yokubhida

Cishe uzwile ngamamodeli ahlukene wokubhida ku-Adwords. Kodwa wazi kanjani ukuthi iyiphi ehamba phambili yomkhankaso wakho? Okokuqala, kufanele ucabangele umgomo wakho womkhankaso. Ingabe uzama ukuthuthukisa ukuguqulwa? Uma kunjalo, bese ungasebenzisa i-CPC (izindleko ngokuchofoza ngakunye) ukubhida. Noma, ufuna ukusunduza okuvelayo noma ukuguqulwa okuncane? Ungasebenzisa ngisho nokulandelela ukuguqulwa okuguquguqukayo.

Ukubhida mathupha kunikeza ukulawula okwengeziwe ekuqondisweni kwezikhangiso. Ngaphezu kwalokho, ungasetha i-CPC enkulu yegama elingukhiye futhi unikeze isabelomali esithile. Ukubhida mathupha kudla isikhathi, kodwa iqinisekisa ukuqaliswa ngokushesha kwanoma yiziphi izinguquko. Nokho, ukubhida okuzenzakalelayo kulungele ama-akhawunti amakhulu. Kungaba nzima ukuqapha futhi kuvimbele ikhono lakho lokubuka isithombe esikhulu. Ukubhida mathupha kukunikeza ukulawula okuyimbudumbudu futhi kungaba inketho enhle uma uzama ukuthuthukisa ukusebenza kwegama elingukhiye elithile.

Kunamamodeli amabili amakhulu wokubhida ku-Adwords: Izindleko ngokuchofoza ngakunye (CPC) kanye ne-cost-per-mille (CPM). Eyangaphambili ivame kakhulu futhi ingcono kakhulu kubakhangisi abaqondise izethameli ezithile, kuyilapho lokhu kwakamuva kungcono kakhulu kubakhangisi abafuna ukukhiqiza umthamo omkhulu wethrafikhi. Nokho, zombili izinhlobo zemikhankaso zingazuza kumodeli yokubhida ye-cost-per-mille. Inikeza ukuqonda kokuthi zingaki okuvelayo isikhangiso esithile esingase sikuthole. Lokhu kuyasiza kakhulu emikhankasweni yokuthengisa yesikhathi eside.

Ungakwazi ukuqapha ukusebenza kwegama lakho elingukhiye ngokusebenzisa ithuluzi lamahhala le-Google lokulandela ukuguqulwa. Ithuluzi le-Google lokulandelela ukuguqulwa lizokubonisa kahle ukuthi mangaki amakhasimende achofoza ezikhangisweni zakho. Ungakwazi futhi ukulandelela izindleko ngokuchofoza ngakunye ukuze uthole ukuthi yimaphi amagama angukhiye akubiza imali eyengeziwe. Lolu lwazi lungakusiza wenze isinqumo esihle. Ngala mathuluzi onawo, uzokwazi ukukhulisa ukuguqulwa kwakho ngenkathi wehlisa izindleko zakho konke ukuchofoza.

Ukubhida kwe-CPA okuqondisiwe kugxile ekuguquleni ukushayela. Ngalolu hlobo lokubhida, amabhidi omkhankaso wakho asethwa ngokusekelwe kuzindleko zokuthola ngakunye (CPA). Ngamanye amazwi, ukhokhela umbono ngamunye ngamunye otholwa ikhasimende elingase libe khona. Ngenkathi ukubhida kwe-CPA kuyimodeli eyinkimbinkimbi, ukwazi i-CPA yakho kuzokuvumela ukuthi usethe amabhidi asebenza kahle kakhulu omkhankaso wakho. Ngakho, Ulindeni? Qalisa namuhla futhi wandise ukuguqulwa kwakho nge-Adwords!

Ithagetha kabusha

Uma uqhuba ibhizinisi, ukuhlela kabusha nge-Adwords kuyindlela enhle yokugcina uthintana namakhasimende akho futhi ufinyelele amasha. Nge-Google Adwords, ungabeka amathegi eSikripthi kusayithi lakho ukuze abantu abake bavakashela isayithi lakho bazobona lezo zikhangiso futhi. Ingasetshenziswa kuzo zonke iziteshi zokuxhumana, kanjalo. Empeleni, izibalo zibonisa lokho 6 koku 10 abalahla izinqola bazobuya bazoqedela ukuthenga kwabo ngaphakathi 24 amahora.

Ukuqondisa kabusha kusebenza kahle kakhulu uma uqondise izethameli ezifanele. Ngokwesibonelo, uma umkhankaso wakho wokumaketha kabusha uqondiswe kubantu asebevele bathenge okuthile kuwebhusayithi yakho, kufanele ukhethe isithombe esinokubukeka nomuzwa ofana nesayithi. Abathengi abavakashele ikhasi lezingubo zomshado kungenzeka ukuthi bathenge ingubo kunalabo abaphequlule isayithi kuphela. Lokhu kungakusiza wenze izikhangiso zakho zihambisane nemikhiqizo oyithengisayo.

Enye indlela esebenzayo yokusebenzisa ukuphinda uthage ezinkundleni zokuxhumana ukusebenzisa i-Facebook. Lokhu akuyona nje indlela enhle yokwenza umkhondo, futhi kuyindlela enhle yokwakha abalandeli be-Twitter. I-Twitter inokungaphezu kwalokho 75% abasebenzisi beselula, ngakho qiniseka ukuthi izikhangiso zakho zisebenziseka kalula. Ukuqondisa kabusha nge-Adwords kuyindlela enhle yokuqinisekisa ukuthi udonsa ukunaka kwezithameli zakho futhi uziguqule zibe amakhasimende.

Ukuqondisa kabusha nge-Adwords kungakusiza futhi ukuthi uqondise izivakashi ezithile. Ngokwesibonelo, uma isivakashi sivakashele iwebhusayithi yakho bese sithenga umkhiqizo, ungakha izethameli ezifana nalowo muntu. I-AdWords izobe isibonisa lezo zikhangiso kulowo muntu kuyo yonke Inethiwekhi Yokubonisa ye-Google. Ukuze uthole imiphumela engcono kakhulu, hlukanisa izivakashi zewebhusayithi yakho kuqala ngokuqhathanisa izibalo zabo. Uma usukwenzile lokho, uzokwazi ukukhomba imizamo yakho yokumaketha kabusha ezinhlotsheni ezithile zezivakashi.

Ucwaningo lwamagama angukhiye

Ukuze wenze okuningi ngomkhankaso wakho wesikhangiso, kufanele wazi ukuthi ungakha kanjani okuqukethwe okufanele. Ukumaketha okuqukethwe kuyisihloko esikhulu kulezi zinsuku. Ukudala okuqukethwe okuzoheha amakhasimende, kufanele ucwaninge imigomo ehlobene ne-niche yakho futhi uyixhume ku-Google. Landelela ukuthi zingaki ukusesha okwenziwayo ngale migomo ngenyanga, nokuthi abantu bachofoza kangaki ezikhangisweni zale migomo. Bese, dala okuqukethwe okuzungeze lolo sesho oludumile. Ngale ndlela, ngeke nje udale okuqukethwe okuyikhwalithi kumakhasimende akho, kodwa futhi uzoba nethuba elingcono lokukleliswa phezulu.

Indlela ephumelela kakhulu yokuqala ucwaningo lwakho lwegama elingukhiye ukudala i-buer persona, noma ikhasimende elikahle. Dala umuntu othengayo ngokukhomba izici, amathonya, kanye nemikhuba yokuthenga yekhasimende lakho elikahle. Ngokusekelwe kulolu lwazi, unganciphisa uhlu lwamagama angukhiye angenzeka. Uma usunomuntu othengayo, ungasebenzisa ithuluzi lokucwaninga igama elingukhiye ukuze uthole amagama angukhiye afaneleka kakhulu. Bese, uzokwazi ukuthi yimaphi anamathuba aphezulu okukleliswa.

Njengoba kushiwo ngenhla, okugxilwe kukho kocwaningo lwegama elingukhiye le-AdWords kusenhloso. I-Google iqondise kubasebenzisi abasesha ngentshiseko isixazululo. Labo abafuna inkampani yokufaka uphawu e-London ngeke basibone isikhangiso sakho, kuyilapho labo abaphequlula kumagazini wemfashini bangase baphequlule ukuze bathole imfundo. Ngokusebenzisa amagama angukhiye wokufanisa amagama, uzothola amakhasimende aqondisiwe empeleni afuna lokho okunikezayo. Laba seshi kungenzeka ukuthi bachofoze esikhangisweni sakho uma bengakwazi ukuhlobana naso.

Ungasebenzisa isihleli segama elingukhiye ukuze ubone ukuthi yimiphi imishwana enevolumu yokusesha kakhulu, nokuthi igama elithile liye lacingwa kangaki ngenyanga ngayinye. Ngaphezu komthamo wokusesha wanyanga zonke, ungabheka nokuthrendayo ngesikhathi sangempela, okuhlanganisa idatha ye-Google Trends kanye nezibalo zendawo yangakini. Ngalokhu, unganquma ukuthi ingabe umushwana unevolumu yokusesha ephezulu nokuthi uyathrenda noma uyakhuphuka. Uma ucwaningo lwakho lwegama elingukhiye seluqediwe, uzoba nohlu lwamagama angukhiye afanelekile ongawaqondisa ezikhangisweni zakho.

Uma ungumnikazi webhizinisi, mhlawumbe usebenzise inkundla ye-Adwords ye-Google ukukhangisa ibhizinisi lakho. Kunezindlela ezimbalwa zokuhlela i-akhawunti yakho ukuze uqinisekise ukuthi uthola imali eningi yemali yakho. Kulesi sihloko, sizofaka izisekelo zokubhida kumagama angukhiye anophawu lokuhweba, uqondise izethameli zakho usebenzisa ukufanisa imisho, kanye nokuguqulwa kokulandela umkhondo. Lesi sihloko senzelwe ukukunikeza ulwazi oludingekayo ukuze ukhulise ukusebenza kahle kwemizamo yakho yokukhangisa kuplathifomu ye-Google.

Khangisa kunkundla ye-Adwords yakwa-Google

Kunezizathu eziningi zokuthi kungani kubalulekile ukukhangisa ku-platform ye-Google Adwords. Okokuqala, uzokhokhiswa kuphela uma othile echofoza esikhangisweni sakho. Okwesibili, le ndlela yokukhangisa ikuvumela ukuthi ulandelele imiphumela yemikhankaso yakho yezikhangiso. Ngaleyondlela, ungenza izinqumo ezinolwazi mayelana nenani lemali oyisebenzisayo ekukhangiseni. Kodwa i-Google Adwords akuyona ukuphela kwendlela yokukhangisa ku-Google. Ukuze uqinisekise ukuthi iyasebenza ebhizinisini lakho, uzodinga ukuqonda ukuthi le nkundla yokukhangisa isebenza kanjani.

I-AdWords isebenza ne-Google Display Network, esebenzisa inethiwekhi ye-Google yamawebhusayithi ezinkampani zangaphandle. Isikhangiso sakho singavela phezulu ekhasini lakho lewebhu, kubha eseceleni, ngaphambi kwamavidiyo e-YouTube, noma yikuphi kwenye indawo. Inkundla futhi inamandla okubeka izikhangiso kuzinhlelo zokusebenza zeselula ne-Gmail. Kuzodingeka ubhalise izimpawu zakho zokuthengisa ngaphambi kokuthi uqale ukukhangisa nge-Google. Lokhu kusho ukuthi uzokhokha kancane ngokuchofoza ngakunye futhi uthole ukubekwa kwezikhangiso okungcono.

Ukukhangisa kuplathifomu ye-Google Adwords kulula ukuyisebenzisa. Ziningi izindlela zokwandisa ibhajethi yakho, okuhlanganisa nokukhulisa indlela osebenzisa ngayo imali uma imiphumela ibonakala. Ukwandisa impumelelo yakho, cabanga ukuqasha umxhumanisi Oqinisekisiwe we-Google noma i-ejensi ukuze ikusize. Asikho isizathu sokuthi kungani ungazami, njengoba kuyindlela engabizi kakhulu yokuletha izikhangiso eziqondiswe kakhulu. Futhi khumbula, uma uthola imiphumela, ungakwazi ukwandisa isabelomali sakho esikhathini esizayo.

Ukukhangisa kuplathifomu ye-Google Adwords kuyindlela enamandla kakhulu yokufinyelela abangaba amakhasimende emhlabeni wonke. Isistimu yayo empeleni iyindali, futhi ubhida ngamagama angukhiye athile nemishwana. Uma usukhethile amagama akho angukhiye futhi unesikolo sekhwalithi, isikhangiso sakho sizovezwa phambi kwemiphumela yosesho. Futhi ingxenye engcono kakhulu, akubizi kakhulu, futhi ungaqala umkhankaso ngokushesha njenganamuhla!

Faka isicelo kumagama angukhiye anophawu lokuhweba

Kuze kube muva nje, awukwazanga ukubhida ngamagama angukhiye anophawu lombangi ku-Google Adwords. Lokho kwashintsha 2004, ngenkathi i-Google yethula ukubhida kwegama elingukhiye lesiqhudelana naye. Isinqumo esivuna i-Google, enenqubomgomo evumela izimbangi ukuthi zisebenzise izimpawu zabo zokuthengisa kukhophi yesikhangiso, kukhuthaze izimbangi zamabhizinisi eziningi ukuthi zisebenzise amagama azo emikhiqizo ezikhangisweni. Manje, nokho, le nqubomgomo iyahlehliswa.

Ngaphambi kokuthi ubhide ngegama elingukhiye elingukhiye, qiniseka ukuthi unemvume yokuyisebenzisa. I-Google ineziqondiso ezilula zokukhangisa zokusesha ezisebenza kuzimpawu zokuhweba. Lapho ubhida kumkhiqizo wesimbangi, gwema ukufaka igama lesimbangi kukhophi yesikhangiso. Ukwenza kanjalo kuzoholela kumaphuzu ekhwalithi ephansi. Kungakhathaliseki ukuthi yisiphi isizathu, kuwumkhuba omuhle ukuba nesikhundla esiphezulu emiphumeleni yosesho.

Isizathu esikhulu sokungabhidi ngegama elingukhiye eliphawuliwe ukuthi kungase kube nzima ukuhlukanisa phakathi kwemiphumela yosesho lwendalo kanye nezikhangiso ezikhokhelwayo.. Nokho, uma uphawu lwakho lokuhweba lubhalisiwe ne-Google, ingasetshenziswa ezingosini zolwazi. Amakhasi okubuyekeza ayisibonelo salokhu. Amabhrendi amakhulu nawo asebenzisa izimpawu zawo zokuthengisa kumakhophi azo ezikhangiso, futhi basemalungelweni abo ukwenza kanjalo. Lezi zinkampani zizimisele ngokuhlala ziphezulu emiphumeleni yosesho yemikhiqizo namasevisi azo anophawu lokuhweba.

Izimpawu zokuhweba zibalulekile. Ungase uthande ukucabanga ukuwasebenzisa embhalweni wakho wesikhangiso ukuze uphromothe umkhiqizo wakho. Nakuba kungase kube nzima ukuzisebenzisa ezikhangisweni, zisengenzeka kwezinye izimo. Imigomo evikelwe yizimpawu zokuhweba kufanele isetshenziselwe izinjongo zokwazisa, njengebhulogi. Kufanele futhi ube nekhasi lokubikezela eliqukethe imigomo enophawu lokuhweba futhi kufanele ukucacise ukuthi iyini inhloso yakho yokuthengisa. Uma uthengisa izingxenye, kufanele ukusho lokhu ngokucacile futhi ubonise intengo noma isixhumanisi sokuthenga into.

Uma izimbangi zakho zisebenzisa igama lophawu lokuhweba, kufanele ubhide kuleyo migomo ku-Adwords. Kungenjalo, ungase ubhekane nekhwalithi ephansi nezindleko zokuchofoza ngakunye. Ngaphezu kwalokho, oqhudelana nabo bangase bangalazi igama lomkhiqizo wakho futhi ngeke babe nomkhondo wokuthi uyababiza. Okwamanje, umncintiswano ungase ubhide ngemibandela efanayo. Ungazama ukukwenza umgomo ukusebenzisa igama lakho lomkhiqizo njengegama elingukhiye eliphawulwe ngokuhweba.

Izithameli eziqondiwe ngokufanisa ibinzana

Ngenkathi ungase ucabange ukufana okubanzi kuwukuphela kwendlela yokukhomba amakhasimende akho, ukufanisa ibinzana kukunikeza ukulawula okwengeziwe. Ngokufanisa ibinzana, izikhangiso zakho kuphela ezizovela uma othile ethayipha umushwana, kufaka phakathi noma yikuphi ukuhluka okusondelene namanye amagama ngaphambi noma ngemuva kwegama lakho elingukhiye. Ngokwesibonelo, ungaqondisa izinsizakalo zokugunda utshani ngendawo futhi ubone uhlu lwezinsizakalo zasendaweni kanye nezilinganiso zazo zesizini. Ukusebenzisa imisho yokufanisa, nokho, kubiza kakhulu kunokulinganisa okubanzi, ngakho-ke kufanelekile ukucabangela ezinye izinketho.

Ukusebenzisa ukufanisa amagama kungakhuphula i-CTR nokuguqulwa, futhi kunganciphisa ukusetshenziswa kwezikhangiso okumoshiwe. Ububi bokufanisa ibinzana ukuthi kukhawulela imali oyisebenzisayo ukusesha okuqukethe igama lakho elingukhiye, okungakhawulela ukufinyelela kwakho. Uma uhlola imibono emisha, nokho, ukufana okubanzi kungase kube inketho engcono kakhulu. Lesi silungiselelo sikuvumela ukuthi uhlole izikhangiso ezintsha futhi ubone ukuthi yini esebenzayo. Uma kuziwa ekusebenzeni kwesikhangiso, uzofuna ukwenza isiqiniseko sokuthi uqondise izethameli ezifanele ngamagama angukhiye alungile.

Uma ukhangisa umkhiqizo noma isevisi edumile ngokujwayelekile, ukufanisa amagama angukhiye kuyindlela enhle kakhulu yokukhomba leli qembu. Ukufanisa imisho kusebenza ngokuqinisekisa ukuthi izikhangiso zakho ziboniswa kuphela kubantu abaseshe igama elingukhiye eliqondile noma ibinzana. Okubalulekile wukuqinisekisa ukuthi umusho owusebenzisayo ulandelana ngendlela efanele ukuze uvele emiphumeleni yosesho ephezulu. Ngale ndlela, uzogwema ukuchitha ibhajethi yakho yesikhangiso kuthrafikhi engabalulekile.

Ukufanisa imisho kungakusiza ukuthi uhlaziye usesho lwamakhasimende ukuze uthole ukuthi hlobo luni lwamagama angukhiye abawafunayo. Kuyasiza ikakhulukazi uma ufuna amakhasimende athile. Ukusebenzisa amagama afanayo ku-Adwords kuzonciphisa izethameli oziqondise futhi kuthuthukise ukusebenza komkhankaso wakho wesikhangiso. Futhi, uma uyisebenzisa ngendlela efanele, uzobona imbuyiselo ephezulu ekuchithweni kwezikhangiso. Uma usuphumelele kulezi zindlela, uzokwazi ukufeza izinhloso zakho ngokushesha nangokunemba okukhulu kunangaphambili.

Enye indlela yokukhomba abantu ukudala izinhlu ezihambisanayo. Lolu hlu lungabandakanya noma yiziphi izivakashi zewebhusayithi noma abantu abenze izenzo ezithile kuwebhusayithi yakho. Ngezinhlu zokuhambisana, ungaqondisa abasebenzisi abathile ngokusekelwe kulokho abakuthandayo. Futhi, uma unomkhiqizo abantu abasanda kuwuthenga, ungasebenzisa lokho ukuze uqondise kubo ngezikhangiso. Ngokuzayo uma udala izethameli ezintsha, qiniseka ukuthi usebenzisa uhlu lwangokwezifiso lokuhambisana.

Landelela ukuguqulwa ngokufanisa ibinzana

Uma ubheke ukuthuthukisa umkhankaso wakho wokumaketha wenjini yokusesha, ungase ucabange ukusebenzisa isilungisi sokufanisa ibinzana esikhundleni sokufanisa okubanzi. Lezi zilungisi zisetshenziswe ekusesheni okukhokhelwayo kusukela ekuqaleni kwesiteshi, futhi zikuvumela ukuthi ucace kakhudlwana lapho ubonisa izikhangiso zakho. Nakuba lokhu kungase kuzwakale kuwumbono omuhle, abakhangisi abaningi bakhathazeka ngokumosha imali yabo yezikhangiso uma bengalungisi igama labo elingukhiye lokufanisa elibanzi. Ngaphezu kwalokho, igama elingukhiye lokufanisa lingacupha isikhangiso sakho ekusesheni okungalawulwa, yehlisa ukuhambisana kwesikhangiso sakho.

Enye indlela yokuthuthukisa imishwana yamagama angukhiye ukungeza “+” emagameni ngamanye. Lokhu kuzotshela i-Google ukuthi igama ofuna ukulikhomba kumele lisetshenziswe ekusesheni. Ngokwesibonelo, uma umuntu esesha “isibani setafula esolintshi,” isikhangiso sakho sizovela kuphela uma umuntu efake umusho oqondile. Le ndlela ilungele abantu abafunayo “isibani setafula esolintshi,” ngoba izoboniswa kuphela kubantu ababhala umusho oqondile, kunokuba ngokuvamile.