Isigaba: Ibhulogi

Ngaphambi kokuthi uqale umkhankaso wakho we-Adwords, kubalulekile ukuqonda izisekelo Zezindleko ngokuchofoza ngakunye, imodeli yokubhida, Ukuhlola amagama angukhiye, nokulandelela ukuguqulwa. Ngokulandela lezi zinyathelo eziyisisekelo, uzoba nomkhankaso oyimpumelelo. Ngethemba, lesi sihloko sibe usizo ekuqaliseni ukukhangisa kwakho. Qhubeka ufunda ukuze uthole amathiphu namasu engeziwe! Futhi uma unemibuzo, ukhululeke ukubuza kuma comments! Nansi eminye yemibuzo evamile ongase uyibuze.

Izindleko ngokuchofoza ngakunye

Izindleko zokuchofoza ngakunye zemikhankaso ye-Adwords zincike ekutheni izikhangiso zakho zifana kangakanani namakhasimende’ usesho. Kwezinye izimo, amabhidi aphezulu azokulethela amazinga aphezulu, kuyilapho amabhidi aphansi azokulethela amanani aphansi okuguqulwa. Kufanele ulandelele izindleko zakho usebenzisa i-Google Sheet noma ithuluzi elifanayo ukuze ubone ukuthi ungalindela ukuchitha malini egameni elingukhiye elithile noma inhlanganisela yamagama angukhiye.. Bese, ungalungisa amabhidi akho ngokufanele ukuze uzuze izinga lokuguqulwa eliphezulu kakhulu elingenzeka.

Isilinganiso sezindleko ngokuchofoza ngakunye emikhankasweni ye-Adwords ku-e-commerce siphakathi kwamadola ambalwa kanye $88. Ngamanye amazwi, inani umkhangisi abhidela ngalo igama eliqukethe amasokisi eholide liphansi uma liqhathaniswa nezindleko zamasokisi kaKhisimusi. Kunjalo, lokhu kuncike ezintweni eziningi, kufaka phakathi igama elingukhiye noma itemu lokusesha, imboni, kanye nomkhiqizo wokugcina. Yize kunezici ezithile ezinganyusa noma zehlise izindleko ngokuchofoza ngakunye, abakhangisi abaningi ababhidi amanani axakile. Uma umkhiqizo kuphela $3, ngeke wenze imali eningi ngokuyibhida.

Ngokwesibonelo, abakhangisi abathengisa izingubo e-Amazon bazokhokha $0.44 ngokuchofoza ngakunye. Kwezempilo & Izinto zasendlini, abakhangisi bazokhokha $1.27. Okwezemidlalo nangaphandle, izindleko ngokuchofoza ngakunye $0.9

Nakuba i-CPC iyimethrikhi ewusizo yokuhlola ukusebenza komkhankaso wesikhangiso, kuyingxenye encane ye-puzzle. Nakuba izindleko ngokuchofoza ngakunye ziyingxenye ebalulekile yanoma yimuphi umkhankaso wokukhangisa okhokhelwayo, i-ROI iyonke ibaluleke kakhulu. Ngokumaketha okuqukethwe, ungaheha amanani amakhulu wethrafikhi ye-SEO, kuyilapho imidiya ekhokhelwayo ingaletha i-ROI ecacile. Umkhankaso wesikhangiso oyimpumelelo kufanele ushayele i-ROI ephezulu kakhulu, khiqiza ithrafikhi ephezulu, futhi ugweme ukuphuthelwa ukuthengisa nemikhondo.

Ngaphezu kwe-CPC, abakhangisi kufanele futhi bacabangele inombolo yamagama angukhiye. Ithuluzi elihle ongalisebenzisa ukulinganisa i-CPC ithuluzi le-SEMrush’s Keyword Magic. Leli thuluzi libala amagama angukhiye ahlobene kanye ne-CPC yawo evamile. Iphinde ibonise ukuthi igama elingukhiye ngalinye libiza malini. Ngokuhlaziya le datha, unganquma ukuthi yiziphi izinhlanganisela zamagama angukhiye ezine-CPC ephansi kakhulu. Izindleko eziphansi ngokuchofoza ngakunye zihlala zingcono kubhizinisi lakho. Asikho isizathu sokusebenzisa imali eningi kunalokho okufanele ukwenze.

Imodeli yokubhida

Ungalungisa isu lakho lebhidi le-Adwords usebenzisa isici se-Google sokusalungiswa kanye ne-Experiments. Ungasebenzisa futhi idatha evela ku-Google Analytics nokulandelela ukuguqulwa ukuze wenze izinqumo zakho zebhidi. Ngenjwayelo, kufanele usekele amabhidi akho emibonweni nasekuchofozweni. Uma uzama ukukhiqiza ulwazi lomkhiqizo, sebenzisa izindleko ngokuchofoza ngakunye. Uma ubheka ukwandisa ukuguqulwa, ungasebenzisa ikholomu ye-CPC ukuze unqume amabhidi akho okuqala. Okokugcina, kufanele wenze lula ukwakheka kwe-akhawunti yakho ukuze wenze izinguquko zecebo lebhidi ngaphandle kokuphazamisa ukusebenza.

Kufanele uhlale usetha ibhidi yakho ephezulu ngokuya ngedatha efanele. Nokho, futhi ungabhida ngokuya ngohlobo lokuqukethwe oluboniswayo. Ungabhida ngokuqukethwe ku-YouTube, Inethiwekhi Yokubonisa ye-Google, Izinhlelo zokusebenza ze-Google, namawebhusayithi. Ukusebenzisa leli su kuzokuvumela ukuthi ukhuphule ibhidi yakho uma ubona ukwehla kokuguqulwa. Kodwa qiniseka ukuthi uqondise ibhidi yakho ngendlela efanele ukuze ukwazi ukusebenzisa ngokugcwele amadola akho okukhangisa.

Isu elihle lokukhulisa ukuchofoza ukukhulisa ibhidi yakho ngaphakathi kwesabelomali sakho. Leli su lisebenza kahle kakhulu kumagama angukhiye aguqulayo kakhulu noma ekutholeni ivolumu ephezulu. Kodwa kufanele uqaphele ukuthi ungachithi ngokweqile, noma uzomosha imali kuthrafikhi engakhiqizi. Hlala ukhumbula ukusebenzisa ukulandelela ukuguqulwa ukuze uqinisekise ukuthi umkhankaso wakho uthola okuningi emizamweni yakho. Imodeli yokubhida ye-Adwords ibalulekile empumelelweni yakho! Kodwa uyimisa kanjani?

Indlela ejwayelekile kakhulu yokunquma izindleko ze-Adwords yizindleko ngokuchofoza ngakunye. Iwusizo kuthrafikhi yekhwalithi ephezulu kodwa ayilungele imikhankaso yevolumu enkulu. Enye indlela yindlela yokubhida ye-cost-per-mille. Zombili lezi zindlela zikunikeza ukuqonda ngenani lokuvelayo, okubalulekile uma uqhuba umkhankaso wokumaketha wesikhathi eside. I-CPC ibalulekile uma ufuna ukwenza ukuguqulwa okwengeziwe ngokuchofoza.

Amamodeli okubhida ahlakaniphile ancike kuma-algorithm nedatha yomlando ukuze kukhuliswe imiphumela yokuguqulwa. Uma uqhuba umkhankaso wokuguqula kakhulu, I-Google ingase yenyuse i-CPC yakho enkulu kakhulu 30%. Ngokwesinye isandla, uma amagama akho angukhiye encintisana kakhulu, unganciphisa ibhidi yakho enkulu ye-CPC. Amasistimu wokubhida ahlakaniphile afana nalawa adinga ukuthi uhlale uqapha izikhangiso zakho futhi wenze idatha ibe nengqondo. Ukuthola usizo lochwepheshe lokuthuthukisa umkhankaso wakho we-Adwords kuwumnyakazo ohlakaniphile, futhi i-MuteSix ikunikeza ukubonisana kwamahhala ukuze uqalise.

Ukuhlola amagama angukhiye

Ungenza ukuhlolwa kwegama elingukhiye ku-Adwords ngokutshela i-ejensi yakho ukuthi yimaphi amagama angukhiye okufanele uwagcine nokuthi yikuphi okufanele ushintshe. Ungakhetha ukuhlola amagama angukhiye amaningi ngendlela ofuna ngayo eqenjini lokuhlola. Kodwa izinguquko eziningi ozenzayo kumagama akho angukhiye, kuzoba nzima kakhulu ukunquma ukuthi banawo yini umphumela oyifunayo. Uma usuwazi ukuthi yimaphi amagama angukhiye angasebenzi kahle, ungakwazi esikhundleni sazo ufake ezihambisana kakhulu. Uma usunqume ukuthi yimaphi amagama angukhiye adala ukuchofoza okwengeziwe, sekuyisikhathi sokudala ikhophi yesikhangiso, isandiso sesikhangiso, kanye namakhasi okubikezela alungiselelwe ukuguqulwa.

Ukunquma ukuthi yimaphi amagama angukhiye angasebenzi kahle, zama ukusebenzisa ukuhluka okuhlukile kwekhophi yesikhangiso efanayo emaqenjini ezikhangiso ahlukene. Ukwenza lokhu, ungenza izinguquko ezibalulekile kukhophi yakho yesikhangiso. Kufanele ugxile kumasegimenti evolumu ephezulu kanye namaqembu ezikhangiso. Amaqembu ezikhangiso anevolumu ephansi kufanele ahlole ikhophi yesikhangiso ehlukile nezinhlanganisela zamagama angukhiye. Kufanele futhi uhlole izakhiwo zeqembu lesikhangiso. Kuzodingeka wenze izivivinyo ezimbalwa ukuze uthole inhlanganisela efanele yamagama angukhiye ekhophi yakho yesikhangiso.

Phakathi kwezinzuzo zokuhlolwa kwegama elingukhiye le-Adwords ukuthi i-Google manje inikeza ithuluzi lokuxilongwa kwegama elingukhiye, okufihlwe kusixhumi esibonakalayo somsebenzisi. Ikunikeza umbono obanzi wempilo yegama elingukhiye. Ungabona ukuthi isikhangiso sakho sivela kaningi kangakanani nokuthi sivela kuphi. Uma ufuna ukuthuthukisa ikhwalithi yekhophi yesikhangiso sakho, ungakhetha ukuthuthukisa wonke amagama angukhiye kumkhankaso wakho. Uma usuwatholile asebenza kangcono, ungadlulela esinyathelweni esilandelayo.

Amathuluzi egama elingukhiye angakusiza ukuthi udale uhlu lwamagama angukhiye, futhi ingahlungwa ngokusekelwe ebunzimeni. Okwamabhizinisi amancane, kufanele ukhethe amagama angukhiye obunzima obuphakathi, ngoba ngokuvamile banebhidi ephakanyisiwe ephansi, futhi uzozuza imali eyengeziwe ngezinga eliphakeme lokuncintisana. Okokugcina, ungasebenzisa ithuluzi lokuhlola lomkhankaso we-AdWords ukufaka amagama angukhiye athile emakhasini akho okubikezela futhi uhlole ukuthi yimaphi amagama angukhiye asebenza kangcono.

Ukulandelela ukuguqulwa

Ukulandelela ukuguqulwa kungaba usizo kakhulu ekunqumeni i-ROI yemikhankaso yakho. Ukuguqulwa yizenzo ezithathwa ikhasimende ngemva kokuvakashela ikhasi lewebhu noma ukuthenga. Isici sokulandelela ukuguqulwa kwe-Adwords sikhiqiza ikhodi ye-HTML ukuze iwebhusayithi yakho ilandele lezi zenzo. Umaka wokulandelela kufanele enzelwe ibhizinisi lakho. Ungakwazi ukulandelela izinhlobo ezahlukene zokuguqulwa futhi ulandelele i-ROI ehlukile yomkhankaso ngamunye. Ukwenza kanjalo, landela lezi zinyathelo.

Esinyathelweni sokuqala sokulandelela ukuguqulwa kwe-AdWords, faka i-ID yokuguqulwa, ilebula, kanye nenani. Bese, khetha i “Umlilo Uvuliwe” isigaba sokucacisa idethi okufanele kuxoshwe ngayo ikhodi yokulandelela ukuguqulwa. Ngephutha, Ikhodi kufanele iqhume lapho isivakashi sihlala endaweni “Ngiyabonga” ikhasi. Kufanele ubike imiphumela yakho 30 ezinsukwini ngemuva kokuphela kwenyanga ukuze uqiniseke ukuthi uthwebula inombolo enkulu yokuguqulwa nemali engenayo.

Isinyathelo esilandelayo ukwakha umaka wokulandelela ukuguqulwa kuhlobo ngalunye lokuguqulwa. Uma ikhodi yakho yokulandelela ukuguqulwa ihlukile ekuguquleni ngakunye, kufanele usethe ibanga ledethi lesikhangiso ngasinye ukuze kube lula ukuziqhathanisa. Ngale ndlela, ungabona ukuthi yiziphi izikhangiso eziholela ekuguqulweni okuningi nokuthi yiziphi ezingekho. Kuyasiza futhi ukwazi ukuthi isivakashi sibuka kangaki ikhasi nokuthi lokho kuchofoza kuwumphumela wesikhangiso.

Ngaphezu kokulandela ukuguqulwa, ungasebenzisa ikhodi efanayo ukulandelela izingcingo ezenziwe ngezikhangiso zakho. Amakholi efoni angalandelelwa ngenombolo yokudlulisela ye-Google. Ngaphezu kobude besikhathi nezikhathi zokuqala nezokuqeda izingcingo, ikhodi yendawo yofonayo ingalandelelwa. Izenzo zasendaweni ezifana nokulandwa kohlelo lokusebenza nazo zirekhodwa njengokuguqulwa. Le datha ingasetshenziswa ukuhlaziya imikhankaso yakho namaqembu esikhangiso ukuze wenze izinqumo ezingcono kakhulu ngangokunokwenzeka.

Enye indlela yokulandelela ukuguqulwa kwe-AdWords ukungenisa idatha yakho ye-Google Analytics kuzikhangiso ze-Google. Ngale ndlela, uzokwazi ukuqhathanisa imiphumela yemikhankaso yakho ye-AdWords nemiphumela yakho yezibalo. Idatha oyiqoqayo iwusizo ekunqumeni i-ROI yakho nokunciphisa izindleko zebhizinisi. Uma ukwazi ukulandelela ngempumelelo ukuguqulwa kusuka emithonjeni yomibili, ungenza izinqumo ezingcono ngezindleko ezimbalwa. Ngaleyondlela, uzokwazi ukusebenzisa ibhajethi yakho ngokuphumelelayo futhi uzuze izinzuzo ezengeziwe kuwebhusayithi yakho.

If you’re new to using Google Adwords, you might be wondering how to go about setting up your ads. There are several things to consider, including cost per click (CPC) ukukhangisa, negative keywords, Ukukhangisa okuqondiswe kusayithi, and retargeting. This article will explain all of them, futhi nokuningi. This article will also help you decide which type of ad is best for your website. Regardless of your level of experience with PPC, you’ll learn a lot about Adwords in this article.

Izindleko ngokuchofoza ngakunye (CPC) ukukhangisa

There are advantages to CPC advertising. CPC ads are usually removed from sites and search engine results pages once the budget is reached. This method can be very effective at increasing overall traffic to a business’s website. It is also effective at ensuring that advertising budgets are not wasted, as advertisers only pay for clicks made by potential customers. Further, advertisers can always rework their ads to increase the number of clicks they receive.

To optimize your PPC campaign, look at cost per click. You can choose from CPC advertising in Google Adwords using metrics available on your admin dashboard. Ad Rank is a calculation that measures how much each click will cost. It takes into account Ad Rank and Quality Score, as well as projected impacts from other ad formats and extensions. Ngaphezu kwezindleko ngokuchofoza ngakunye, there are other ways to maximize the value of each click.

CPC can also be used to determine return on investment. High CPC keywords tend to produce better ROI because they have a higher conversion rate. It can also help executives determine whether they’re underspending or overspending. Once this information is available, you can refine your CPC advertising strategy. Kodwa khumbula, CPC isn’t everything – it’s only a tool to optimize your PPC campaign.

CPC is a measurement of your marketing efforts in the online world. It allows you to determine whether you’re paying too much for your ads and not making enough profit. Nge-CPC, you can improve your ad and your content to boost your ROI and drive more traffic to your website. It also allows you to make more money with fewer clicks. Ngaphezu kwalokho, CPC allows you to monitor the effectiveness of your campaign and adjust accordingly.

While CPC is considered the most effective type of online advertising, it’s important to know that it’s not the only method. CPM (cost per mille) and CPA (cost per action or acquisition) are also effective options. The latter type is more effective for brands that are focusing on brand recognition. Ngokufanayo, CPA (cost per action or acquisition) is another type of advertising in Adwords. By choosing the right payment method, you’ll be able to maximize your advertising budget and make more money.

Amagama angukhiye angalungile

Adding negative keywords to Adwords is a relatively easy process. Follow Google’s official tutorial, which is the most recent and comprehensive, to learn how to set up this important feature. Pay-per-click ads can add up fast, so negative keywords will streamline your traffic and reduce wasted ad spend. Ukuze uqalise, you should create a list of negative keywords and set a time frame for reviewing the keywords in your account.

Once you’ve made your list, go to your campaigns and see which of the queries were clicked. Select the ones that you don’t want to appear in your ads and add negative keywords to those queries. AdWords will then nix the query and only show relevant keywords. Khumbula, nakuba, that a negative keyword query cannot contain more than 10 words. Ngakho, be sure to use it sparingly.

You should also include misspellings and plural versions of the term in your negative keyword list. Ukungapelwa kahle kugcwele emibuzweni yosesho, so it’s helpful to use plural versions of words to ensure a comprehensive list. You can also exclude terms that don’t relate to your products. Ngale ndlela, your ads won’t appear on sites that are not relevant to your product. If your negative keywords are used sparingly, they can have the opposite effect as those that do.

Aside from avoiding keywords that won’t convert, negative keywords are also helpful for improving your campaign’s targeting. By using these keywords, you’ll make sure that your ads appear only on relevant pages, which will cut down on wasted clicks and PPC spending. Ngokusebenzisa amagama angukhiye aphikisayo, you’ll get the best possible audience for your advertising campaign and increase ROI. Lapho kwenziwa ngendlela efanele, negative keywords can dramatically increase the ROI on your advertising efforts.

The benefits of using negative keywords are numerous. Not only will they help you improve your ad campaign, but they will also boost your campaign’s profitability. Empeleni, using negative keywords is one of the easiest ways to boost your AdWords campaigns. The program’s automated tools will analyze query data and suggest negative keywords that will increase the likelihood of your ads being displayed in the search results. You’ll save a significant amount of money by using negative keywords and have more success with your ad campaign.

Ukukhangisa okuqondiswe kusayithi

I-Adwords’ Site Targeting feature allows advertisers to reach prospects using their website. It works by using a tool to find websites related to the product or service that the advertiser is offering. The advertising cost with Site Targeting is lower than standard CPC, but conversion rates vary greatly. The minimum cost is $1 ngemibono eyinkulungwane, which equates to 10C/click. The conversion rate varies greatly depending on the industry and competition.

Ithagetha kabusha

Retargeting is a great way to reach your existing customers and convince hesitant visitors to give your brand another chance. This method uses tracking pixels and cookies to target visitors who have left your website without taking any action. The best results are obtained by segmenting your audience by age, ubulili, and interests. If you segment your audience by age, ubulili, and interests, you can easily target remarketing efforts accordingly. But be careful: using retargeting too soon may irritate your online visitors and hurt your brand image.

You must also remember that Google has policies about using your data for retargeting. Ngokuvamile, it is prohibited to collect or use personal information such as credit card numbers or email addresses. The retargeting ads that Google offers are based on two different strategies. One method uses a cookie and another uses a list of email addresses. The latter method is best for companies that offer a free trial and want to convince them to upgrade to a paid version.

When using retargeting with Adwords, it is important to remember that consumers are more likely to engage with ads that are relevant to them. This means that people who visit a product page are more likely to make a purchase than visitors who land on your homepage. Ngakho-ke, it is important to create an optimized post-click landing page that features conversion-centric elements. You can find a comprehensive guide on this subject here.

Retargeting with Adwords campaigns are one way to reach out to lost visitors. This technique allows advertisers to display ads to visitors of their website or mobile apps. Using Google Ads, you can also reach out to users of mobile applications. Whether you’re promoting an e-commerce website or an online store, retargeting can be a very effective way to keep in touch with abandoned customers.

Retargeting with Adwords campaigns have two primary goals: to retain and convert existing customers and to increase sales. The first is to build a following on social media. Facebook and Twitter are both effective platforms for acquiring followers. Twitter, Ngokwesibonelo, has more than 75% abasebenzisi beselula. Ngakho, your Twitter ads must be mobile-friendly as well. Your audience will be more likely to convert if they see your ads on their mobile device.

Kunezindlela ezimbalwa zokuhlela i-akhawunti yakho ye-Adwords. Kulesi sihloko, sizoxoxa ngezindikimba zamagama angukhiye, Ukuqondisa, Ukubhida, kanye nokulandela ukuguqulwa. Ngayinye inezinzuzo zayo kanye nokubi. Kodwa noma iyiphi indlela onquma ngayo, ukhiye uwukusetha imigomo yakho futhi uthole okuningi ku-akhawunti yakho. Bese, landela lezi zinyathelo ukuze uthuthukise i-ROI yakho. Bese, uzoba nomkhankaso oyimpumelelo. Uhlu olungezansi yizinyathelo ezibaluleke kakhulu zokuthuthukisa i-akhawunti yakho.

Izingqikithi zamagama angukhiye

Kufakwe ohlwini ngaphansi kokuthi ‘Amagama angukhiye’ inketho, 'Izindikimba zegama elingukhiye’ isici senkundla yezikhangiso ye-Google sizovumela abakhangisi ukuthi benze amagama angukhiye abawasebenzisela izikhangiso zabo. Izingqikithi zamagama angukhiye ziyingxenye ebalulekile yokukhomba izikhangiso zakho. Abantu kungenzeka ukuthi bachofoze ezikhangisweni eziqukethe amagama angukhiye abawaseshayo. Ukusebenzisa izingqikithi zamagama angukhiye emkhankasweni wakho wesikhangiso kuzokunikeza umbono ongcono wokuthi obani abaqondiswe kubo.

Uma kwenzeka, sebenzisa iqembu letimu ukuze uqoqe amagama angukhiye ngomkhiqizo, inhloso, noma isifiso. Ngale ndlela, ungakhuluma ngqo nombuzo weseshi futhi umkhuthaze ukuthi achofoze. Khumbula ukuhlola izikhangiso zakho, ngoba isikhangiso esine-CTR ephakeme kakhulu akusho ukuthi sisebenza kakhulu. Amaqembu etimu azokusiza ukuthi unqume izikhangiso ezihamba phambili ngokususelwe kulokho okufunwa yisiseshi nezikudingayo.

Uma usebenzisa umkhankaso ohlakaniphile, ungasebenzisi amagama angukhiye angalungile, futhi ugweme ukuxuba izingqikithi zamagama angukhiye. I-Google idume kabi ngokwenza imikhankaso ye-Smart ngokushesha. Kubalulekile ukusebenzisa okungenani 7-10 izingqikithi zamagama angukhiye emkhankasweni wakho. Le mishwana ihlobene nohlobo lokusesha okungenzeka abantu balwenze, okunquma ukuthi bayazibona noma cha izikhangiso zakho. Uma abantu befuna isevisi yakho, kungenzeka basebenzise itimu yegama elingukhiye ehlobene nayo.

Amagama angukhiye angalungile avimba ukusesha okungabalulekile. Ukwengeza amagama angukhiye angalungile kuzogcina izikhangiso zakho zingaboniswa kubantu abafuna okuthile okungahlobene nebhizinisi lakho. Nokho, kufanele ukhumbule ukuthi itimu yegama elingukhiye engalungile ngeke ivimbe lonke ukusesha, kodwa ezifanele kuphela. Lokhu kuzoqinisekisa ukuthi awukhokheli ithrafikhi engabalulekile. Ngokwesibonelo, uma unomkhankaso onetimu yegama elingukhiye lokususa, izobonisa izikhangiso kubantu abasesha okuthile okungenancazelo.

Ukuqondisa

Izinzuzo zokukhomba imikhankaso ye-Adwords ngendawo nemali engenayo zibhalwe kahle. Lolu hlobo lokukhangisa luqondise kubasebenzisi ngokusekelwe endaweni yabo kanye nekhodi ye-zip. I-Google AdWords inamaqembu ahlukahlukene endawo kanye namazinga emali engenayo ongakhetha kuwo. Lolu hlobo lokukhomba lunomsebenzi onqunyelwe weqembu elilodwa lesikhangiso, futhi ukuhlanganisa izindlela kunganciphisa ukusebenza komkhankaso wakho. Nokho, kufanelekile ukuzama uma ukusebenza komkhankaso wakho kuncike ekuqondisweni okunembile.

Indlela ejwayeleke kakhulu yokukhomba ukusebenzisa okuqukethwe kuwebhusayithi. Ngokuhlaziya okuqukethwe kwewebhusayithi, unganquma ukuthi yiziphi izikhangiso ezihambisana kakhulu nokuqukethwe kuleyo sayithi. Ngokwesibonelo, iwebhusayithi equkethe izindlela zokupheka ingabonisa izikhangiso ze-dishware, kuyilapho inkundla yokugijima izoba nezikhangiso zezicathulo ezigijimayo. Lolu hlobo lokukhomba lufana nenguqulo yedijithali yezikhangiso zemagazini ye-niche ecabanga ukuthi abafundi abathanda ukugijima bazoba nentshisekelo emikhiqizweni ekhangisiwe..

Enye indlela yokukhomba imikhankaso ye-Adwords ukusebenzisa uhlobo lwegama elingukhiye lokufanisa. Lolu hlobo lokukhomba luzoqalisa izikhangiso zanoma iyiphi inhlanganisela yamagama angukhiye, kufaka phakathi amagama afanayo noma ukuhluka okusondelene. Amagama angukhiye wokufanisa abanzi avamise ukusebenza kahle kakhulu ekukhangiseni umkhiqizo noma isevisi ethile. Kungashiwo okufanayo ngegama elingukhiye lokufanisa ibinzana. Uma usebenzisa amagama angukhiye afanayo, kuzodingeka wengeze izimpawu zokucaphuna eduze kwegama lakho elingukhiye ukuze uthole ithrafikhi eqondiwe kakhulu. Ngokwesibonelo, uma ufuna ukukhomba ama-air conditioner e-Los Angeles, kufanele usebenzise uhlobo lwegama elingukhiye lokufanisa.

Ungakwazi futhi ukukhomba izikhangiso zakho ngendawo kanye nezinga lemali engenayo. Ungakhetha emazingeni ayisithupha emali engenayo kanye nezindawo ezihlukahlukene. Ngokusebenzisa la mathuluzi, ungaqondisa izikhangiso zakho kanye nemikhankaso yezikhangiso zakho ezindaweni eziqondile zalabo abangase babe amakhasimende akho. Ngaphezu kwalokho, ungaphinda ukhethe ukukhomba abantu abasebangeni elithile ukusuka ebhizinisini lakho. Nakuba ungase ungabi nayo idatha yokwenza ikhophi yasenqolobaneni yalokhu, lawa mathuluzi angakunikeza ulwazi olubalulekile mayelana nezilaleli zakho.

Ukubhida

Izindlela ezimbili ezivame kakhulu zokubhida ku-Adwords yizindleko ngokuchofoza ngakunye (CPC) kanye nezindleko zokuvelayo eziyinkulungwane (CPM). Ukukhetha indlela eyodwa kunenye kuncike ezinhlosweni zakho. Ukubhida kwe-CPC kungcono kakhulu emakethe ye-niche lapho izethameli zakho ezihlosiwe zicace kakhulu futhi ufuna ukuthi izikhangiso zakho zibonakale kubantu abaningi ngangokunokwenzeka.. Ngokwesinye isandla, Ukubhida kwe-CPM kulungele kuphela ukubonisa izikhangiso zenethiwekhi. Izikhangiso zakho zizovela kaningi kumawebhusayithi ahlobene nawo abonisa izikhangiso ze-AdSense.

Indlela yokuqala ihlanganisa ukuhlela ukubhida kwakho ngokwehlukana “amaqembu esikhangiso.” Ngokwesibonelo, ungahlanganisa 10 ku 50 imishwana ehlobene futhi uhlole iqembu ngalinye ngokwehlukana. I-Google izobe isisebenzisa ibhidi eyodwa ephezulu eqenjini ngalinye. Lokhu kuhlukaniswa okuhlakaniphile kwemishwana yakho kuzokusiza ukuphatha umkhankaso wakho wonke. Ngaphezu kokubhida okwenziwa ngesandla, amasu okubhida okuzenzakalelayo nawo ayatholakala. Lawa masistimu angalungisa amabhidi ngokuzenzakalelayo ngokusekelwe ekusebenzeni kwangaphambilini. Nokho, abakwazi ukulandisa ngezenzakalo zakamuva.

Ukusebenzisa ithuluzi lokucwaninga lamagama angukhiye kuyindlela enhle kakhulu yokuthola amakhono ashibhile nama-niches. Ngaphezu kwezikhangiso ze-Google’ free keyword research tool, I-SEMrush ingakusiza ukuthi uthole amagama okusesha ahambisana nebhizinisi lakho. Ngaleli thuluzi, ungathola amagama angukhiye oqhudelana naye futhi ubone ukusebenza kokubhida komncintiswano wabo. Ngethuluzi lokubhida lamagama angukhiye, unganciphisa ucwaningo lwakho ngeqembu lesikhangiso, umkhankaso, kanye negama elingukhiye.

Enye indlela yokubhida ku-Adwords yi-CPC. Le ndlela idinga ukulandelela ukuguqulwa futhi ikunikeza izindleko eziqondile zayo yonke indali. Le ndlela ingcono kakhulu kubasebenzisi be-Google Adwords abathuthuke kakhulu ngoba ikuvumela ukuthi uqaphe i-ROI. Ngale ndlela, ungashintsha ibhidi yakho ngokusekelwe ekusebenzeni kwezikhangiso zakho kanye nesabelomali sakho. Ungasebenzisa futhi izindleko ngokuchofoza ngakunye njengesisekelo sokubhida kwe-CPC. Kodwa udinga ukwazi ukuthi ubala kanjani i-ROI bese ukhetha indlela engcono kakhulu yokufeza lokhu.

Uma uqondise amakhasimende endawo, ungase ufune ukukhetha i-SEO yendawo esikhundleni sokukhangisa kukazwelonke. I-Adwords isiza ibhizinisi lakho ukuthi lifinyelele kwezinye izigidigidi zabasebenzisi be-inthanethi. I-Adwords isiza ukulandelela ukuziphatha kwezithameli zakho ozihlosile futhi ikusiza ukuthi uqonde uhlobo lwamakhasimende afuna umkhiqizo wakho. Ungakwazi futhi ukuthuthukisa ikhwalithi yakho ye-Adwords ngokulandelela umsebenzi wabasebenzisi ukuze wehlise izindleko zakho ngokuchofoza ngakunye. Ngakho, ungakhohlwa ukuthuthukisa izikhangiso zakho nge-SEO yendawo futhi uthuthukise i-ROI yakho!

Ukulandelela ukuguqulwa

Uma usuyifakile ikhodi yokulandelela yokuguqulwa kwe-AdWords kuwebhusayithi yakho, ungayisebenzisa ukuze ubone ukuthi yiziphi izikhangiso eziguqula okungcono kakhulu. Kungenzeka ukubona idatha yokuguqulwa kumaleveli amaningana, njengomkhankaso, iqembu lesikhangiso, kanye negama elingukhiye. Idatha yokulandelela ukuguqulwa ingase futhi iqondise ikhophi yakho yesikhangiso esizayo. Ngaphezu kwalokho, ngokusekelwe kule datha, ungasetha ibhidi ephezulu yamagama akho angukhiye. Nansi indlela.

Okokuqala, kufanele unqume ukuthi ufuna ukulandelela ukuguqulwa okuyingqayizivele noma okumaphakathi. Ngenkathi ukulandelela ukuguqulwa kwe-AdWords kukuvumela ukuthi ulandelele ukuguqulwa okwenzeka ngesikhathi esifanayo, I-Google Analytics ilandelela ukuguqulwa okuningi okuvela kumsebenzisi ofanayo. Nokho, amanye amasayithi afisa ukubala konke ukuguqulwa ngokwehlukana. Uma kunjalo ngawe, qiniseka ukuthi usetha ukulandelela ukuguqulwa ngendlela efanele. Okwesibili, uma ufuna ukwazi ukuthi idatha yokuguqulwa oyibonayo inembile yini, qhathanisa nokuthengisa kanzima.

Uma usumise ukulandelela ukuguqulwa kwe-AdWords kuwebhusayithi yakho, futhi ungabeka amazwibela womhlaba ekhasini lakho lokuqinisekisa. Lawa mazwibela angabekwa kuwo wonke amakhasi ewebhusayithi yakho, kuhlanganise nalezo ezisohlelweni lokusebenza lweselula. Ngale ndlela, uzokwazi ukubona kahle ukuthi yiziphi izikhangiso amakhasimende akho azichofoza ukuze afinyelele iwebhusayithi yakho. Bese unganquma ukuthi usebenzise le datha emizamweni yakho yokumaketha kabusha noma cha.

Uma ungathanda ukuhlaziya ukusebenza kahle kwemikhankaso yezikhangiso zakho, ungasetha ukulandelela ukuguqulwa ku-Google Adwords. I-Google inikeza izindlela ezintathu ezilula zokulandelela izingcingo. Okokuqala, udinga ukudala ukuguqulwa okusha bese ukhetha amakholi wefoni. Olandelayo, kufanele ufake inombolo yakho yocingo ezikhangisweni zakho. Uma usukwenzile lokhu, ungakhetha uhlobo lokuguqulwa ofuna ukululandela. Ungaphinda ukhethe inombolo yokuguqulwa okwenzeke kuphikseli enikeziwe.

Uma usufake ukulandelela ukuguqulwa kuwebhusayithi yakho, ungakwazi ukulandelela ukuthi bangaki abantu abachofoze ezikhangisweni zakho. Ungakwazi futhi ukulandelela izingcingo ezivela ezikhangisweni zakho, nakuba bengadingi ikhodi yokuguqula. Ungakwazi ukuxhuma esitolo sohlelo lokusebenza, i-akhawunti ye-firebase, noma yisiphi esinye isitolo somuntu wesithathu. Izingcingo zibalulekile ebhizinisini lakho. Ungabona ukuthi ubani oshayela izikhangiso zakho, yingakho kufanele ulandelele izingcingo.

Uma ufuna ukwenza imali eningi ku-inthanethi nge-Google Adwords, kukhona izinto eziyisisekelo okudingeka uzazi. Lezi wucwaningo lwamagama angukhiye, Ukuqondisa kweqembu lesikhangiso, Izindleko ngokuchofoza ngakunye, kanye ne-Competitor intelligence. Kulesi sihloko, Ngizochaza ngayinye yalezi ngamafuphi. Ukuthi umusha ku-AdWords noma usuneminyaka uyisebenzisa, kunezinto okufanele uzazi ukuze uqalise.

Ucwaningo lwamagama angukhiye

Cishe uke wezwa ngamathuluzi egama elingukhiye ngaphambili, kodwa ziyini ngempela? Kafushane, ayisethi yamathuluzi okuthola amagama angukhiye amasha futhi anqume ukuthi yimaphi ongabhida kuwo. Amathuluzi egama elingukhiye ayingxenye ebalulekile yenqubo yokukhangisa ye-AdWords, njengoba zikuvumela ukuthi wenze ngcono usesho lwakho futhi uhlonze amagama angukhiye amasha. Kungakhathaliseki ukuthi usebenzisa liphi ithuluzi, ukhiye wokumaketha okuphumelelayo kwe-AdWords uwukuqinisekisa ukuthi uvakashela kabusha le misebenzi njalo.

Isinyathelo sokuqala ocwaningweni lwamagama angukhiye ukuqonda i-niche yakho kanye nemibuzo abantu abayibuzayo. Kubalulekile ukuthi ubambe ukunaka kwababukeli bakho ngokukhomba izidingo zabo. Ngenhlanhla, kukhona ithuluzi lokukusiza wenze lokho kanye: I-Google Keyword Planner. Leli thuluzi likuvumela ukuthi uphequlule amakhulukhulu amagama angukhiye ahlukene futhi uthole lawo anevolumu yokusesha ephezulu. Uma usunciphise uhlu lwakho lwamagama angukhiye, ungaqala ukudala okuthunyelwe okusha eduze kwabo.

Isinyathelo esilandelayo ocwaningweni lwamagama angukhiye ukuncintisana. Uzofuna ukukhetha amagama angukhiye angenawo ukuncintisana ngokweqile, kodwa namanje azijwayelekile kakhulu. I-niche yakho kufanele igcwale abantu abafuna imishwana ethile. Qiniseka ukuthi uqhathanisa isikhundla sombangi kanye nokuqukethwe ukuze uthole ukuthi yini esebenza kangcono. Kubalulekile ukukhumbula ukuthi izethameli zakho zifuna umkhiqizo noma isevisi yakho. Igama elingukhiye eselivele lidumile endaweni eyodwa lizoba nevolumu yokusesha ephezulu uma lihambisana nebhizinisi lakho.

Uma usunciphise uhlu lwamagama angukhiye, ungagxila kulokho okubaluleke kakhulu ku-niche yakho. Kubalulekile ukukhetha amagama angukhiye ambalwa nemisho enenzuzo enkulu yomkhiqizo noma isevisi yakho. Khumbula, udinga ezintathu noma ezinhlanu kuphela ukuze ube nomkhankaso oyimpumelelo. Amagama angukhiye acace kakhudlwana, ayanda amathuba akho okuphumelela kanye nenzuzo. Kubalulekile ukuqonda ukuthi yimaphi amagama angukhiye aseshwa kakhulu ngabathengi nokuthi yimaphi angekho.

Isinyathelo esilandelayo ocwaningweni lwamagama angukhiye siwukwenza okuqukethwe eduze kwamagama angukhiye owakhethile. Ukusebenzisa amagama angukhiye omsila omude kuzokhuphula ithrafikhi efanelekile namazinga okuguqulwa. Njengoba wenza lokhu, zama ngezinhlobo ezahlukene zokuqukethwe. Ungasebenzisa umushwana ongukhiye ofanayo ezihlokweni ezahlukene noma emakhasini okufikela ahlukene. Ngale ndlela, uzokwazi ukuthola ukuthi iyiphi inhlanganisela yamagama angukhiye nokuqukethwe okusebenza kangcono ebhizinisini lakho. Izithameli zakho eziqondiwe zizokwazi ukukuthola ngokuqukethwe okukhanga lolu phenyo oluthile.

Ukuqondisa kweqembu lesikhangiso

Uma usukulungele ukuqala ukudala izikhangiso ezihloswe kakhulu zewebhusayithi yakho, cabanga ukusetha amaqembu ezikhangiso. Amaqembu esikhangiso amaqembu amagama angukhiye, umbhalo wesikhangiso, kanye namakhasi okufika aqondene ne-niche yakho nezethameli. I-Google inaka ngokukhethekile amaqembu ezikhangiso lapho inquma ukuthi uzibeka kuphi izikhangiso zakho. Ungakhetha futhi ezilimini ezihlukahlukene, okusho ukuthi uzokwazi ukukhomba abangaba amakhasimende emhlabeni jikelele.

Nakuba ukubukela kungeke kunciphise ukuqondisa komkhankaso wakho, ungazama ngemibandela ehlukene emaqenjini ezikhangiso. Ngokwesibonelo, uma ungumnikazi wesitolo samabhayisikili, ungase ucabange ukukhetha kokubili ubulili kanye nezithameli ezihambisanayo “abathanda amabhayisikili” eqenjini lakho lesikhangiso. Ungase futhi ufune ukuhlola ukuthi izethameli zakho ezihlosiwe zinentshisekelo ezimpahleni ezisebenzayo, futhi uma benjalo, ungabakhipha eqenjini lesikhangiso.

Ngokungeziwe ekuqondisweni kweqembu lesikhangiso, futhi ungalungisa amabhidi akho ngendawo. Ungangenisa izinhlu ze-geo kusuka ku-Search njengesiteshi. Ukuze uhlele amagama angukhiye amaningi kumkhankaso owodwa, ungasebenzisa inketho yokuhlela ngobuningi. Uma ungenayo ibhajethi yansuku zonke, ungaphinda uhlele amagama angukhiye amaningi ngesikhathi esisodwa. Mane ukhumbule ukukhumbula ukuthi lesi sici sitholakala kuphela emikhankasweni engenabhajethi yansuku zonke.

Indlela engcono kakhulu yokuhlola ikhophi yesikhangiso ukuqala ngezinguquko ezinkulu. Ungaqali ngokuhlola igama elingukhiye elilodwa eqenjini lesikhangiso. Udinga ukuhlola ubuncane bokuhluka okuthathu kuya kwezine kwamakhophi ahlukene ukuze uthole ukuthi iyiphi esebenza kangcono kuzithameli zakho. Lokhu kuzokongela isikhathi nemali ngokuhamba kwesikhathi. Kuzokusiza futhi ukuthi unqume i-USP esebenza kakhulu futhi ubizele esenzweni. Lena yingxenye ebalulekile yesu le-PPC.

Uma udala amaqembu ezikhangiso, khumbula ukuthi amagama angukhiye ngaphakathi kweqembu lesikhangiso angaba nencazelo efanayo. Ukukhethwa kwamagama angukhiye ngaphakathi kweqembu lesikhangiso kuzonquma ukuthi isikhangiso siyaboniswa noma cha. Ngenhlanhla, I-Google AdWords isebenzisa isethi yezintandokazi uma kuziwa ekukhetheni amagama angukhiye azofakwa endalini. Ukukusiza ukuthi ulungiselele amaqembu akho ezikhangiso, nali idokhumenti evela kwa-Google echaza indlela yokusebenzisa amagama angukhiye afanayo nagqagqene kuma-akhawunti esikhangiso se-Google. Kungakhathaliseki ukuthi kubukeka kanjani, igama elingukhiye elilodwa kuphela elingaqalisa isikhangiso ku-akhawunti yakho.

Izindleko ngokuchofoza ngakunye

Kungakhathaliseki ukuthi usanda kuzalwa noma umakadebona, uzofuna ukwazi ukuthi yini ongayilindela ku-Cost per Click ye-Adwords. Uzothola ukuthi izindleko zingasukela noma kuphi $1 ku $4 kuye ngemboni, futhi izindleko ezimaphakathi ngokuchofoza ngakunye ziphakathi $1 futhi $2. Nakuba lokhu kungase kubonakale kuyinani elikhulu, Kuyaqapheleka ukuthi i-CPC ephezulu ayihumushi ku-ROI ephansi. Izindaba ezinhle ukuthi kunezindlela zokuthuthukisa i-CPC yakho nokugcina izindleko zisesimweni.

Ukuze uthole umbono ojwayelekile wokuthi ukuchofoza ngakunye kuzobiza malini, singaqhathanisa amanani e-CPC avela emazweni ahlukene. Ngokwesibonelo, e-United States, Izilinganiso ze-CPC zezikhangiso ze-Facebook cishe $1.1 ngokuchofoza ngakunye, kuyilapho abaseJapane naseCanada bekhokha kuze kube $1.6 ngokuchofoza ngakunye. E-Indonesia, Brazil, naseSpain, i-CPC yezikhangiso ze-Facebook $0.19 ngokuchofoza ngakunye. Lawa manani aphansi kunesilinganiso sikazwelonke.

Umkhankaso wesikhangiso oyimpumelelo uzoqinisekisa i-ROI enkulu ngenani elincane lemali esetshenzisiwe. Ibhidi ephansi ngeke iguqule, futhi ibhidi ephezulu ngeke iqhube ukuthengisa. Izindleko ngokuchofoza ngakunye zomkhankaso zingahluka usuku nosuku, kuye ngokuncintisana ngamagama angukhiye athile. Ezimweni eziningi, abakhangisi bakhokha kuphela okwanele ukweqa imikhawulo ye-Ad Rank futhi banqobe i-Ad Rank yalowo oqhudelana naye ngaphansi kwabo.

Ungathuthukisa i-ROI yeziteshi zakho zokumaketha, kufaka phakathi Izindleko ngokuchofoza ngakunye kwe-Adwords. Tshala eziteshini zokumaketha ezingaka njenge-imeyili, izinkundla zokuxhumana, kanye nezikhangiso ezikhomba kabusha. Ukusebenza Ngezindleko Zokutholwa Kwekhasimende (I-CAC) ikusiza ukuthi uphathe ibhajethi yakho, thuthukisa ibhizinisi lakho, futhi uthuthukise i-ROI yakho. Lezi izindlela ezintathu ezivame kakhulu zokuthuthukisa Izindleko ngokuchofoza ngakunye kwe-Adwords. Indlela enhle yokuqala ukusebenzisa la mathuluzi futhi ubone ukuthi angakwenzela ini.

Indlela enhle yokwehlisa izindleko zakho ngokuchofoza ngakunye kwe-Adwords iwukuba uqiniseke ukuthi isikolo sakho sekhwalithi siphezulu ngokwanele ukuze uqhudelane nomthengi ophakeme kakhulu.. Ungakwazi ukubhida kuze kube kabili inani lentengo yomkhangisi olandelayo, kodwa kufanele ukhumbule ukuthi i-Google izobiza inani lemali oyikhokhayo njengezindleko zangempela ngokuchofoza ngakunye. Kubalulekile futhi ukukhumbula ukuthi kunezici eziningi ezingaba nomthelela entengo yokuchofoza ezikhangisweni zakho, kufaka phakathi isikolo sekhwalithi yewebhusayithi yakho.

Competitor intelligence

Uma uzama ukudala umkhankaso wesikhangiso oyimpumelelo, ubuhlakani bokuncintisana bubalulekile. Lokhu kubalulekile uma kuziwa ekutholeni ukuthi bakuphi izimbangi zakho, nalokho abakwenzayo. Ithuluzi lezobunhloli eliqhudelanayo njenge-Ahrefs lingakunikeza ulwazi mayelana nezimbangi zakho’ traffic organic, ukusebenza kokuqukethwe, futhi nokuningi. I-Ahrefs iyingxenye yomphakathi wokuncintisana we-SEO wezobunhloli, futhi ikusiza ukuthi ubone izimbangi zakho’ amagama angukhiye.

Enye yezindlela ezingcono kakhulu zokuncintisana zobuhlakani ukuqonda amamethrikhi ezimbangi zakho. Ngoba idatha iyahlukahluka kubhizinisi nebhizinisi, kubalulekile ukusebenzisa ama-KPI akho lapho uhlaziya izimbangi zakho. Ngokuqhathanisa izimbangi zakho’ ukuhamba kwethrafikhi, ungakwazi ukukhomba izindawo zamathuba ongase uwageje ngenye indlela. Nawa amanye amathiphu obuhlakani bokuncintisana obusebenzayo be-Adwords:

Qaphela izimbangi zakho’ amakhasi okufika. Ungathola imibono emihle ngokutadisha izimbangi zakho’ amakhasi okufika. Enye inzuzo yobuhlakani obuncintisanayo ukuhlala phezu kokunikezwayo okusha namasu avela kubancintisana nabo. Ungakwazi futhi ukubhalisela izexwayiso zezimbangi ukuze uhlale uphezulu kulokho okwenziwa izimbangi zakho. Ungaphinda uhlole okuqukethwe okuqhudelana naye ezinkundleni zokuxhumana ukuze ubone ukuthi kuqhathaniseka kanjani nokwakho. Ungathola umkhiqizo noma isevisi ezokhanga i-niche yabantu ozama ukubaqondisa.

Qonda izimbangi zakho’ amaphuzu obuhlungu. Ngokuhlaziya izimbangi zakho’ iminikelo, unganquma ukuthi yikuphi okunikezwayo okukhanga kakhulu izethameli zakho ozihlosile. Ungathola nokuqonda ezinhlelweni zabo zamanani namasevisi. Amathuluzi obuhlakani okuncintisana alandelela imininingwane yokuthengisa enemininingwane. Bese, unganquma ukuthi uzophendula kanjani kulezi. Ithuluzi lokuncintisana lobuhlakani lizokutshela ukuthi izimbangi zakho zisebenzise isu elifanayo noma cha. Lokhu kungakusiza ukuthi uthole umkhawulo phezu kwezimbangi zakho futhi ukhuphule imali yakho engenayo.

Kungenzeka ukuthi usuzwile kakade ngamagama angukhiye namabhidi, kodwa ungase ungazi ukuthi ungayihlela kanjani kahle i-akhawunti yakho ukuze ukhulise ukusebenza kahle kwamadola akho okukhangisa. Okubhalwe ngezansi amathiphu okuthi uyihlela kanjani i-akhawunti yakho. Uma usunombono wokuthi ungayakha kanjani i-akhawunti yakho, ungaqala namuhla. Ungaphinda uhlole umhlahlandlela wethu onemininingwane wokuthi ungakhetha kanjani amagama angukhiye alungile. Ukukhetha amagama angukhiye alungile kubalulekile ekwandiseni ukuguqulwa nokuthengisa kwakho.

Amagama angukhiye

Ngenkathi ukhetha amagama angukhiye we-Adwords, khumbula ukuthi akuwona wonke amagama angukhiye adalwe alingana. Nakuba ezinye zibonakala zinengqondo ekuqaleni, empeleni zingase zingasebenzi. Ngokwesibonelo, uma othile ethayipha “iphasiwedi ye-wifi” ku-Google, mhlawumbe abafuni iphasiwedi ye-WiFi yabo yasekhaya. Kungenjalo, bangase bafune iphasiwedi ye-wifi yomngane. Ukukhangisa egameni elifana nephasiwedi ye-wifi ngeke kube nanzuzo kuwe, njengoba abantu bengeke bafune lolo hlobo lolwazi.

Kubalulekile ukwazi ukuthi amagama angukhiye ashintsha ngokuhamba kwesikhathi, ngakho-ke udinga ukuhambisana nezimo zakamuva zokukhomba igama elingukhiye. Ngaphezu kwekhophi yesikhangiso, ukuqondisa kwegama elingukhiye kudinga ukubuyekezwa njalo, njengoba izimakethe eziqondiwe kanye nemikhuba yababukeli ishintsha. Ngokwesibonelo, abakhangisi basebenzisa ulimi lwemvelo kakhulu ezikhangisweni zabo, futhi amanani ahlala eguquguquka. Ukuze uhlale unokuncintisana futhi ufanelekile, udinga ukusebenzisa amagama angukhiye akamuva azoshayela ithrafikhi eyengeziwe kuwebhusayithi yakho.

Indlela eyinhloko yokugwema ukumosha imali ngethrafikhi yekhwalithi ephansi iwukwenza uhlu lwamagama angukhiye angemahle. Lokhu kuzokusiza ukuthi ugweme ukuchitha imali ngamagama okusesha angabalulekile, futhi ukhuphule izinga lokuchofoza. Nakuba ukuthola amagama angukhiye anamandla kulula, ukusebenzisa ezingezinhle kungaba inselele. Ukusebenzisa amagama angukhiye aphikisayo ngendlela efanele, udinga ukuqonda ukuthi yimaphi amagama angukhiye angemuhle nokuthi uwakhomba kanjani. Kunezindlela eziningi zokuthola amagama angukhiye aguqulayo kakhulu futhi uqiniseke ukuthi ahambisana newebhusayithi yakho.

Kuya ngohlobo lwewebhusayithi yakho, ungase udinge ukukhetha igama elingukhiye elingaphezu kwelilodwa usesho ngalunye. Ukuze usebenzise amagama angukhiye e-Adwords ngokugcwele, khetha ezibanzi futhi ezingabamba izethameli eziningi. Khumbula ukuthi ufuna ukuhlala uphezulu emicabangweni yezethameli zakho, futhi hhayi lokho kuphela. Uzodinga ukwazi ukuthi abantu bafunani ngaphambi kokuthi ukhethe isu elihle lamagama angukhiye. Yilapho ucwaningo lwegama elingukhiye lungena khona.

Ungathola amagama angukhiye amasha ngokusebenzisa ithuluzi legama elingukhiye le-Google noma ngombiko wombuzo wezibalo zokusesha umphathi wewebhu oxhunywe ku-akhawunti yakho ye-Adwords. Noma kunjalo, qiniseka ukuthi amagama akho angukhiye ahambisana nokuqukethwe kuwebhusayithi yakho. Uma uqondise ukusesha kolwazi, kufanele usebenzise amagama angukhiye wokufanisa ibinzana bese uqondanisa umusho nokuqukethwe kuwebhusayithi yakho. Ngokwesibonelo, iwebhusayithi ethengisa izicathulo ingakhomba izivakashi ezifuna ulwazi “kanjani” – zombili eziqondiswe kakhulu.

Ukubhida

Ku-Adwords, ungabhida ithrafikhi yakho ngezindlela eziningi. Indlela ejwayeleke kakhulu yizindleko ngokuchofoza ngakunye, lapho ukhokha kuphela ngokuchofoza ngakunye okutholwa yisikhangiso sakho. Nokho, ungasebenzisa futhi ukubhida kwe-cost-per-mille, okubiza kancane kodwa okukuvumela ukuthi ukhokhele izinkulungwane zemibono esikhangisweni sakho. Okulandelayo amanye amathiphu wokubhida ku-Adwords:

Ungacwaninga imikhankaso edlule ye-AdWords namagama angukhiye ukuze uthole ukuthi imaphi amabhidi asebenza kahle kakhulu. Ungasebenzisa futhi idatha yomuntu oqhudelana naye ukuze unqume kangcono ukuthi yimaphi amagama angukhiye nezikhangiso ongabhida kuzo. Yonke le datha ibalulekile uma uhlanganisa amabhidi. Bazokusiza ukuthi wazi ukuthi ungakanani umsebenzi okufanele uwufake. Nokho, kungcono ukufuna usizo lochwepheshe kusukela ekuqaleni. I-ejensi enhle izokwazi ukukuqondisa kuyo yonke inqubo, kusukela ekumiseni isabelomali kuya ekulungiseni isabelomali sansuku zonke.

Okokuqala, qonda imakethe yakho eqondiwe. Yini izilaleli zakho ezifuna ukuyifunda? Badingani? Buza abantu abajwayelene nemakethe yakho futhi basebenzise ulimi lwabo ukuze baklame isikhangiso sakho ukuze sihambisane nezidingo zabo. Ngaphezu kokwazi imakethe yakho ohlosiwe, cabangela ezinye izici ezinjengomncintiswano, isabelomali, kanye nemakethe eqondiwe. Ngokwenza lokhu, uzokwazi ukunquma ukuthi izikhangiso zakho kufanele zibiza malini. Uma unesabelomali esilinganiselwe, kungcono ukugxila emazweni ashibhile, njengoba lawa mazwe evame ukusabela kahle esikhangisweni sakho kunalawo abiza imali eningi.

Uma usunesu elifanele, ungasebenzisa i-Adwords ukukhulisa ukubonakala kwebhizinisi lakho. Ungakhomba namakhasimende endawo, okusho ukuthi ungakwazi ukulandelela ukuziphatha komsebenzisi futhi uthuthukise isikolo sakho sekhwalithi. Ngaphezu kokwanda kwethrafikhi, unganciphisa izindleko zakho ngokuchofoza ngakunye ngokuthuthukisa ikhwalithi yezikhangiso zakho. Uma unezithameli zendawo, ukugxila ku-SEO kuzokusiza ugweme noma yiziphi izingibe.

Isikolo sekhwalithi

Kunezici ezintathu eziyinhloko ezithonya isikolo sakho sekhwalithi ku-Adwords. Ziyindawo yesikhangiso, izindleko, kanye nempumelelo yomkhankaso. Nasi isibonelo sendlela ngayinye ethinta ngayo enye. Esibonelweni esingezansi, uma izinhlobo ezimbili zinezikhangiso ezifanayo, amaphuzu aphezulu umuntu atholayo azovezwa endaweni #1. Uma omunye umkhiqizo usohlwini lwendawo #2, kuzobiza ngaphezulu ukuze uthole indawo ephezulu. Ukuze ukhuphule Ikhwalithi Yesikolo sakho, kufanele uqiniseke ukuthi isikhangiso sakho sihlangabezana nalezi zindlela zokunquma.

Ingxenye yokuqala okufanele icatshangelwe lapho uzama ukuthuthukisa Isikolo sakho Sekhwalithi yikhasi lakho lokubikezela. Uma usebenzisa igama elingukhiye elifana namapeni aluhlaza, udinga ukwakha ikhasi elifaka lelo gama elingukhiye. Bese, ikhasi lakho lokufika kufanele lifake amagama “amapeni aluhlaza.” Iqembu lesikhangiso lizobe selifaka isixhumanisi ekhasini lokubikezela elifaka igama elingukhiye elifanayo ncamashi. Ikhasi lokufika kufanele libe yindawo enhle yokuthola ulwazi olwengeziwe mayelana namapeni aluhlaza okwesibhakabhaka.

Isici sesibili ibhidi yakho ye-CPC. Isikolo sakho sekhwalithi sizosiza ukunquma ukuthi yiziphi izikhangiso ezichofozwa kuzo. Izikolo Zekhwalithi Ephezulu zisho ukuthi izikhangiso zakho zizoqashelwa abaseshi. Futhi kuyisici esinqumayo sezinga lesikhangiso sakho endalini futhi ingakusiza ukwedlula abathengi abaphezulu abanemali eningi kunesikhathi.. Ungakwazi ukwandisa isikolo sakho Sekhwalithi ngokwenza izikhangiso zakho zihambisane nemigomo eziqondiswe kuyo.

Into yesithathu ku-Adwords Quality Score i-CTR yakho. Lesi silinganiso sizokuvumela ukuthi uhlole ukuhlobana kwezikhangiso zakho kuzithameli zakho. Kuyasiza futhi ukucacisa i-CPC yezikhangiso zakho. Ama-CTR aphezulu asho i-ROI ephezulu. Ekupheleni, ikhasi lakho lokubikezela kufanele lihambisane namagama angukhiye akuzikhangiso zakho. Uma ikhasi lakho lokubikezela lingahambisani nezithameli zakho, izikhangiso zakho zizothola i-CPC ephansi.

Isici sokugcina esithinta isikolo sakho Sekhwalithi amagama akho angukhiye kanye nesikhangiso sakho. Amagama angukhiye nezikhangiso ezingahambisani nezithameli zakho ngeke zithole amaphuzu ekhwalithi ephezulu. Ngaphezu kwamagama angukhiye kanye ne-CPC, isikolo sakho sekhwalithi sizophinde sibe nomthelela ezindlekweni zezikhangiso zakho. Izikhangiso zekhwalithi ephezulu zivame ukuguqula futhi zikutholele i-CPC ephansi. Kodwa ungasikhulisa kanjani iSikole Sekhwalithi? Kufakwe ohlwini ngezansi amanye amasu okuthuthukisa Isilinganiso sakho Sekhwalithi ku-Adwords.

Izindleko

Ukuze uthole umbono onembile wezindleko zomkhankaso wakho we-Adwords, kufanele uqale uqonde umqondo we-CPC (izindleko ngokuchofoza ngakunye). Ngenkathi i-CPC iyisakhiwo esihle kakhulu sokuqonda izindleko ze-Adwords, akwanele. Kufanele futhi ucabangele izindleko zokubhalisa kuhlelo lwesofthiwe ye-Adwords. Ngokwesibonelo, I-WordStream inikeza okubhaliselwe izinyanga eziyisithupha, 12-inyanga, kanye nezinhlelo zonyaka ezikhokhelwa kusengaphambili. Qiniseka ukuthi uyayiqonda imigomo yalezi zinkontileka ngaphambi kokusayina.

Eminyakeni yakamuva, izindleko ze-Adwords zikhuphuke kathathu kuya kahlanu kwamanye aqondile. Intengo isalokhu iphezulu naphezu kwesidingo sabadlali abangaxhunyiwe ku-inthanethi nabaqalayo abakhipha imali. I-Google ibeka izindleko ezikhuphukayo ze-Adwords ukuncintisana okukhulayo emakethe, ngamabhizinisi amaningi kunangaphambili asebenzisa iwebhu ukumaketha imikhiqizo yawo. Izindleko ze-Adwords zivame ukudlula 50% wezindleko zomkhiqizo, kodwa ibe ngaphansi kakhulu kwamanye ama mpo.

Naphezu kokuba eqolo, I-AdWords iyithuluzi lokukhangisa elisebenzayo. Ngosizo lwe-AdWords, ungafinyelela izigidi zabasebenzisi abahlukile futhi wenze imbuyiselo ebalulekile ekutshalweni kwakho. Ungakwazi ngisho nokulandelela imiphumela yomkhankaso wakho futhi unqume ukuthi yimaphi amagama angukhiye akhiqiza ithrafikhi eningi. Ngokwalesi sizathu, lolu hlelo luyisixazululo esiphelele samabhizinisi amaningi amancane. Kuzokusiza ukuthi uthole izinga lokuguqulwa eliphezulu kunanini ngaphambili.

Uma usetha ibhajethi ye-AdWords, qiniseka ukuthi unikeza ingxenye yesabelomali sakho sokukhangisa somkhankaso ngamunye. Kufanele uhlose isabelomali sansuku zonke se-PS200. Kungaba ngaphezulu noma ngaphansi, ngokuya nge-niche yebhizinisi lakho kanye nenani lethrafikhi olindele ukulikhiqiza ngenyanga. Hlukanisa isabelomali sanyanga zonke nge 30 ukuze uthole isabelomali sakho sansuku zonke. Uma ungazi ukuthi ungasetha kanjani ibhajethi efanele yomkhankaso wakho we-AdWords, kungenzeka ukuthi umosha ibhajethi yakho yesikhangiso. Khumbula, ukuhlela isabelomali kuyingxenye ebalulekile yokufunda ukuthi ungaphumelela kanjani nge-Adwords.

Ukuthi usebenzisa i-Adwords ukuze uthole imikhondo eminingi noma ukuthengisa okwengeziwe, kuzomele unqume ukuthi ufuna ukusebenzisa malini ngokuchofoza ngakunye. I-AdWords ikhiqiza amakhasimende amasha, futhi udinga ukwazi ukuthi ngayinye yazo inenani elingakanani, kokubili ekuxhumaneni kokuqala naphakathi nesikhathi sokuphila. Ngokwesibonelo, elinye lamakhasimende ami lisebenzisa i-Adwords ukukhulisa inzuzo yalo. Esimweni esinjalo, umkhankaso wesikhangiso oyimpumelelo ungamongela izinkulungwane zamadola ekuchithweni okumoshiwe kwezikhangiso.

Ukusesha okukhokhelwayo kuyindlela esheshayo yokushayela ithrafikhi kusayithi lakho. I-SEO ithatha izinyanga ezimbalwa ukukhombisa imiphumela, kuyilapho ukusesha okukhokhelwayo kubonakala ngokushesha. Imikhankaso ye-Adwords ingasiza ukulungisa isiqalo esinensayo se-SEO ngokuthuthukisa umkhiqizo wakho nokushayela ithrafikhi efaneleke kakhudlwana kusayithi lakho.. Imikhankaso ye-Adwords futhi ingaqinisekisa ukuthi iwebhusayithi yakho ihlala iqhudelana endaweni ephezulu yekhasi lemiphumela yosesho le-Google. Ngokusho kwe-Google, izikhangiso ezikhokhelwayo kakhulu ozenzayo, maningi amathuba okuthi uthole ukuchofoza okuphilayo.

Izindleko ngokuchofoza ngakunye

Isilinganiso sezindleko ngokuchofoza ngakunye kwe-Adwords sincike ezintweni ezimbalwa, okuhlanganisa uhlobo lwebhizinisi lakho, imboni, kanye nomkhiqizo noma isevisi. Futhi kuncike kubhidi yakho kanye nekhwalithi yesikolo sesikhangiso sakho. Uma uqondise izethameli zendawo, ungasetha isabelomali esiqondiswe kubasebenzisi beselula. Futhi ungakhomba izinhlobo ezithile zamadivayisi eselula. Izinketho ezithuthukisiwe zokukhomba zinganciphisa kakhulu ukusebenzisa kwakho izikhangiso. Ungathola ukuthi zibiza malini izikhangiso zakho ngokubheka ulwazi olunikezwe i-Google Analytics.

Izindleko ngokuchofoza ngakunye kwe-Adwords ngokuvamile ziphakathi $1 futhi $2 ngokuchofoza ngakunye, kodwa kwezinye izimakethe ezincintisanayo, izindleko zingakhuphuka. Qiniseka ukuthi ikhophi yakho yesikhangiso ihambisana namakhasi alungiselelwe ukuguqulwa. Ngokwesibonelo, uma ikhasi lakho lomkhiqizo liyikhasi lakho lokufika eliyinhloko lomkhankaso wokuthengisa we-Black Friday, kufanele ubhale izikhangiso ezisekelwe kulokho okuqukethwe. Bese, uma amakhasimende echofoza kulezo zikhangiso, bazoqondiswa kulelo khasi.

Umphumela wekhwalithi ubonisa ukuhambisana kwamagama akho angukhiye, umbhalo wesikhangiso, kanye nekhasi lokufika. Uma lezi zakhi zihambisana nezethameli eziqondiwe, izindleko zakho ngokuchofoza ngakunye zizoba ngaphansi. Uma ufuna ukuthola izikhundla eziphezulu, kufanele usethe ibhidi ephezulu, kodwa igcine iphansi ngokwanele ukuncintisana nabanye abakhangisi. Ukuze uthole olunye usizo, funda Qeda, Igayidi egayekayo ye-Google Ads Budgets. Bese, ungakwazi ukunquma isabelomali sakho futhi uhlele ngokufanele.

Izindleko zokuguqulwa ngakunye

Uma uzama ukucacisa ukuthi kubiza malini ukuguqula isivakashi sibe ikhasimende, udinga ukuqonda ukuthi izindleko zokuthengwa ngakunye zisebenza kanjani nokuthi ukuzuza kanjani ngakho. Ku-AdWords, ungasebenzisa isihleli segama elingukhiye ukuze uthole izindleko ngokutholwayo ngakunye. Vele ufake amagama angukhiye noma uhlu lwamagama angukhiye ukuze ubone isibikezelo sokuthi kuzokubiza malini ukuguqula isivakashi ngasinye.. Bese, ungakhuphula ibhidi yakho ize ifike ku-CPA oyifunayo.

Izindleko zokuguqulwa ngakunye yisamba sezindleko zokukhiqiza ithrafikhi yomkhankaso othile ehlukaniswa ngenani lokuguqulwa. Ngokwesibonelo, uma usebenzisa $100 emkhankasweni wesikhangiso futhi uthole ukuguqulwa okuhlanu kuphela, i-CPC yakho izoba $20. Lokhu kusho ukuthi uzokhokha $80 ngokuguqulwa okukodwa kukho konke 100 ukubukwa kwesikhangiso sakho. Izindleko zokuguqulwa ngakunye zihlukile kunezindleko ngokuchofoza ngakunye, ngoba ibeka ingozi enkulu endaweni yokukhangisa.

Uma unquma izindleko zomkhankaso wakho wesikhangiso, izindleko zokuguqulwa ngakunye ziyinkomba ebalulekile yomnotho nokusebenza kwemikhankaso yakho yezikhangiso. Ukusebenzisa izindleko zokuguqulwa ngakunye njengebhentshimakhi yakho kuzokusiza ukuthi ugxile esu lakho lesikhangiso. Iphinde ikunikeze umuzwa wokuvama kwezenzo zesivakashi. Bese, phindaphinda izinga lakho lamanje lokuguqulwa ngenkulungwane. Uzokwazi ukuthi ingabe umkhankaso wakho wamanje ukhiqiza umkhondo owanele ukuze ugunyaze ukukhushulwa kwebhidi.

Izindleko ngokuchofoza ngakunye uma kuqhathaniswa nebhidi ephezulu

Kunezinhlobo ezimbili eziyinhloko zamasu okubhida e-Adwords: ukubhida okwenziwa ngesandla kanye Nezindleko Ezithuthukisiwe Ngokuchofoza ngakunye (ECPC). Ukubhida mathupha kukuvumela ukuthi usethe ibhidi ephezulu ye-CPC yegama elingukhiye ngalinye. Zombili izindlela zikuvumela ukuthi ucule kahle ukukhonjwa kwesikhangiso futhi ulawule ukuthi imaphi amagama angukhiye ongachitha imali eningi kuwo. Ukubhida mathupha kukuvumela ukuthi uthole amasu nge-ROI yokukhangisa kanye nezinhloso zebhizinisi.

Nakuba amabhidi aphezulu ayadingeka ukuze kuqinisekiswe ukuchayeka okuphezulu, amabhidi aphansi angalimaza ibhizinisi lakho. Ibhidi eliphezulu lamafemu omthetho ahlobene nezingozi cishe izokhiqiza amabhizinisi amaningi kunebhidi ephansi yamasokisi kaKhisimusi. Nakuba zombili izindlela zisebenza kahle ekukhuphuleni imali engenayo, azikhiqizi njalo imiphumela efiselekayo. Kubalulekile ukuqaphela ukuthi izindleko eziphezulu ngokuchofoza ngakunye akusho ukuthi zihumushele inani lokugcina; kwezinye izimo, abakhangisi bazokhokha inani elincane ukuze bafinyelele imikhawulo ye-Ad Rank futhi bakhiphe lowo oqhudelana naye ongaphansi kwabo.

Ukubhida mathupha kukuvumela ukuthi usethe ibhajethi yansuku zonke, cacisa ibhidi ephezulu, futhi wenze ngokuzenzakalelayo inqubo yokubhida. Ukubhida okuzenzakalelayo kuvumela i-Google ukuthi inqume ngokuzenzakalelayo ibhidi eliphezulu kakhulu lomkhankaso wakho ngokusekelwe kubhajethi yakho. Ungaphinda ukhethe ukuhambisa amabhidi mathupha noma ukushiyele ukubhida ku-Google. Ukubhida mathupha kukunikeza ukulawula okuphelele kumabhidi akho futhi kukuvumela ukuthi ulandelele ukuthi uchitha malini ngokuchofoza.

Ukulinganisa okubanzi

Uhlobo lokufanisa oluzenzakalelayo ku-Adwords lufana kakhulu, okukuvumela ukuthi ubonise izikhangiso uma kuseshwa igama elingukhiye eliqukethe noma yimaphi amagama noma imishwana emushweni wakho ongukhiye. Nakuba lolu hlobo lomdlalo lukuvumela ukuthi ufinyelele izethameli ezinkulu ngangokunokwenzeka, ingakusiza futhi ukuthi uthole amagama angukhiye amasha. Nansi incazelo emfushane yokuthi kungani kufanele usebenzise ukufana okubanzi ku-Adwords:

Isilungisi sokufanisa esibanzi sengezwa kumagama akho angukhiye nge- “+.” Itshela i-Google ukuthi kukhona okuhlukile kwegama elingukhiye ukuze kuboniswe isikhangiso sakho. Ngokwesibonelo, uma uzama ukuthengisa amanoveli okuvakasha, ngeke ufune ukusebenzisa isilungisi sokufanisa esibanzi salawo magama angukhiye. Nokho, uma uqondise imikhiqizo noma amasevisi athile, uzodinga ukusebenzisa okufanayo okuqondile, okuyinto ecupha isikhangiso sakho kuphela uma abantu besesha amagama aqondile.

Ngenkathi ukufanisa okubanzi kuyisethingi yegama elingukhiye elisebenza kahle kakhulu lokumaketha kabusha, akuyona inketho engcono kakhulu kuyo yonke inkampani. Kungaholela ekuchofozweni okungabalulekile futhi kungaphazamisa kakhulu umkhankaso wakho wesikhangiso. Ngaphezu kwalokho, I-Google ne-Bing ingaba nolaka ekubekeni izikhangiso. Kanjalo, uzofuna ukwenza isiqiniseko sokuthi izikhangiso zakho ziboniswa kubasebenzisi abafanelekile. Ngokusebenzisa izendlalelo zezethameli ku-Adwords, ungalawula kokubili ivolumu nekhwalithi yababukeli bakho. Amagama angukhiye wokufanisa abanzi angakhawulelwa ezinhlotsheni ezithile zezethameli, njengasemakethe noma izethameli zokumaketha kabusha.

Izandiso zekholi

Ungakwazi ukwengeza izandiso zekholi emikhankasweni yakho ye-Adwords ukuze uthuthukise ukuguqulwa. Ungawahlela ukuthi avele kuphela uma ifoni yakho ikhala noma uma igama elingukhiye elithile liseshwa. Nokho, awukwazi ukwengeza izandiso zekholi uma imikhankaso yakho ikhawulelwe Kunethiwekhi Yokubonisa noma Izikhangiso Zohlu Lomkhiqizo. Kufakwe ohlwini ngezansi amanye amathiphu okwengeza Izandiso Zezingcingo emikhankasweni yakho ye-Adwords. Ungaqalisa nge-Adwords namuhla. Vele ulandele lezi zinyathelo ukuze ukhuphule izinga lakho lokuguqulwa.

Izandiso zekholi zisebenza ngokungeza inombolo yakho yefoni esikhangisweni sakho. Izovela emiphumeleni yosesho nasezinkinobho ze-CTA, kanye nakuzixhumanisi. Isici esingeziwe sikhulisa ukuzibandakanya kwamakhasimende. Ngaphezu kwe 70% kweziseshi zamaselula zisebenzisa isici sokuchofoza ukuze ushayele ukuze uxhumane nebhizinisi. Ngaphezu kwalokho, 47% yabaseshi beselula bazovakashela izinhlobo eziningi ngemuva kokwenza ucingo. Ngakho, izandiso zekholi ziyindlela enhle kakhulu yokuthwebula abangaba amakhasimende.

Uma usebenzisa izandiso zekholi nge-Adwords, ungazihlela ukuthi zivele kuphela ngamahora athile. Ungakwazi futhi ukunika amandla noma ukhubaze ukubika kwesandiso sekholi. Ngokwesibonelo, uma uyindawo yokudlela ye-pizza e-Chicago, izikhangiso zesandiso zekholi zingavela ezivakashini ezifuna i-deep-dish pizza. Izivakashi eziya e-Chicago zingase zichofoze inkinobho yokushaya noma zichofoze kuwebhusayithi. Uma isandiso sekholi siboniswa kudivayisi ephathwayo, izonikeza okuncamelayo inombolo yocingo lapho ukusesha kwenziwa. Isandiso esifanayo sizovela kuma-PC namathebulethi.

Izandiso zendawo

Umnikazi webhizinisi angazuza ezandisweni zendawo ngokukhomba abathengi endaweni yabo. Ngokungeza ulwazi lwendawo ezikhangisweni zabo, ibhizinisi lingakhuphula ukuhambahamba, ukuthengisa okuku-inthanethi nokungaxhunyiwe ku-inthanethi, futhi ifinyelele kangcono izethameli ezihlosiwe. Ngaphezu kwalokho, phezu 20 amaphesenti okusesha okwemikhiqizo yendawo noma amasevisi, ngokocwaningo lwe-Google. Futhi ukungezwa kwezandiso zendawo kumkhankaso wokusesha kuboniswe ukuthuthukisa i-CTR ngangokunokwenzeka 10%.

Ukuze usebenzise izandiso zendawo, qala uvumelanise i-akhawunti yakho Yezindawo ne-AdWords. Ngemva kwalokho, vuselela isikrini sakho Sezandiso Zendawo. Uma ungasiboni isandiso sendawo, ikhethe mathupha. Ezimweni eziningi, kufanele kube nendawo eyodwa kuphela. Kungenjalo, izindawo eziningi zingavela. Isandiso sendawo esisha sisiza abakhangisi baqinisekise ukuthi izikhangiso zabo zihambisana nezindawo abaziqondise. Nokho, kungcono ukusebenzisa ukuhlunga uma usebenzisa izandiso zendawo.

Izandiso zendawo ziwusizo ikakhulukazi kumabhizinisi anendawo ebonakalayo. Ngokungeza isandiso sendawo, abaseshi bangathola izikhombisi-ndlela eziya endaweni yebhizinisi kusukela esikhangisweni. Isandiso sibalayishela i-Google Maps. Ukwengeza, kuhle kubasebenzisi beselula, njengoba ucwaningo lwakamuva luthole ukuthi 50 iphesenti labasebenzisi be-smartphone bavakashele isitolo phakathi nosuku lokusesha ku-smartphone. Ukuze uthole ulwazi olwengeziwe, bona Izandiso Zendawo ku-Adwords bese uqala ukuzisebenzisa ezinhlelweni zakho zokumaketha.

Kungenzeka ukuthi uzwile nge-Google Adwords, inkundla yokukhangisa evela ku-Google. Kodwa, uyazi ukuthi ungayisebenzisa kanjani ukuze ukhulise inzuzo yakho? Ingabe kuwufanele ukuqalisa? Nawa amanye amathiphu. Leli ithuluzi elihle kakhulu labakhangisi bedijithali, ikakhulukazi ama-startups. Kodwa kungase kubize. Qhubeka ufunde ukuze ufunde kabanzi mayelana naleli thuluzi elinamandla. Okubhalwe ngezansi ezinye zezinzuzo zayo kanye nokubi. Noma ngabe ngeyokuqala kwakho noma eyebhizinisi elisunguliwe, I-Adwords inezinzuzo zayo kanye nokubi.

I-Google Adwords iyinkundla yokukhangisa ye-Google

Nakuba akuyona imfihlo ukuthi i-Google ingumdlali omkhulu endaweni yokukhangisa, akuwona wonke umuntu owazi ukusebenzisa amathuluzi enkampani ngempumelelo. Lesi sihloko sibheka izindlela ezahlukahlukene ongawasebenzisa ngazo ngokugcwele amathuluzi okukhangisa e-Google. Uma umusha ku-Google AdWords, nansi isibuyekezo esisheshayo salokho okufakiwe. Uma usufundile ngamathuluzi, uzoba nombono ongcono wokuthi ungayandisa kanjani impumelelo yebhizinisi lakho.

I-Google AdWords isebenza njengendali lapho amabhizinisi ebhida khona ukubekwa emiphumeleni yenjini yokusesha. Lolu hlelo lusiza izinkampani ukuthi zithole ikhwalithi ephezulu, ithrafikhi efanele. Abakhangisi bakhetha ibhajethi kanye nokucaciswa okuhlosiwe, futhi angengeza inombolo yocingo noma isixhumanisi ekhasini eliyinhloko lewebhusayithi. Ngokwesibonelo, ake sicabange ukuthi umsebenzisi uyasesha “izicathulo ezibomvu.” Babona izikhangiso ezimbalwa ezivela ezinkampanini ezahlukene. Umkhangisi ngamunye ukhokha inani elithile lokubekwa kwesikhangiso.

Lapho ukhetha uhlobo lomkhankaso olufanele, kubalulekile ukucabangela izindleko ngokuchofoza ngakunye. Leli inani olikhokhelayo ngakho konke okuvelayo kwezikhangiso eziyinkulungwane. Ungasebenzisa futhi izindleko ngokuhlanganyela ngakunye, okusho ukuthi ukhokha isikhathi ngasinye lapho othile echofoza esikhangisweni sakho futhi aqedele isenzo esithile. Kunezinhlobo ezintathu zomkhankaso onezikhangiso ze-Google: sesha izikhangiso, bonisa izikhangiso, kanye nezikhangiso zevidiyo. Izikhangiso zosesho zifaka umbhalo, isithombe, kanye nokuqukethwe kwevidiyo. Zivela emakhasini ewebhu ngaphakathi kwenethiwekhi yokubonisa ye-Google. Amavidiyo ayizikhangiso ezimfushane, ngokuvamile eziyisithupha ukuze 15 imizuzwana, futhi uvele ku-YouTube.

Indlela Izikhangiso ze-Google ezisebenza ngayo isekelwe ekukhokheni ngokuchofoza ngakunye (I-PPC) imodeli. Abakhangisi baqondise amagama angukhiye athile ku-Google futhi benze amabhidi kulawa magama angukhiye. Baqhudelana ngalawa magama angukhiye nabanye abathengisi. Amanani ebhidi ngokuvamile asekelwe kumkhawulo webhidi. Ibhidi ephezulu, ngcono ukubekwa. Lapho ibhizinisi lithola ukubekwa kwezikhangiso okwengeziwe, izindleko eziphansi ngokuchofoza ngakunye.

Ukuze kwandiswe ukusebenza kahle kwezikhangiso ze-Google, kubalulekile ukuqonda ukuthi uzenza kanjani ngokwezifiso izikhangiso. Izikhangiso zingavela emakhasini wemiphumela yosesho, emakhasini ewebhu ku-Google Display Network, nakwamanye amawebhusayithi nezinhlelo zokusebenza. Izikhangiso zingaba yisithombe noma zisekelwe emibhalweni, futhi azovezwa eduze kokuqukethwe okuhlobene. Ngaphezu kwalokho, ungenza ngokwezifiso izikhangiso ngokukhomba izigaba ezihlukene zefaneli yokuthengisa.

Ilungele ukuqala

Esikhathini se-inthanethi, amabhizinisi afuna izindlela ezintsha zokufinyelela amakhasimende amasha. Ukunyuka kwezinhlelo zokusheshisa kuyisibonelo esihle salokhu. Abaqalayo bavame ukuphoqeleka ukuthi basebenze endaweni ehlanganyelwe yamahhovisi. Ukuze uthole isabelo sobunikazi bokulingana enkampanini, laba batshalizimali bazimisele ukubekezelela izinga eliphezulu lobungozi. Ngaphandle kwalokho, ama-accelerator asiza ukuqalisa ukugwema izindleko eziphezulu ezingatholwa yibhizinisi lendabuko. Nazi ezinye zezinzuzo zokusebenzisa uhlelo lokusheshisa.

Kuyahlaziywa kakhulu

Yini eyenza inkampani ikhule? Impendulo yingqalasizinda ekhulayo, njengoba isikali sesevisi sikhula. Nge-IaaS, ukhokhela umthamo owengeziwe ngaphandle kokufaka izindleko ezengeziwe zehadiwe, izibuyekezo zesofthiwe, noma ukwanda kokusetshenziswa kwamandla. Futhi nge-cloud computing, ungafinyelela idatha yakho noma yikuphi. Izinzuzo zisobala. Qhubeka ufunde ukuze ufunde ukuthi lolu hlobo lwengqalasizinda lungabaluleka kanjani ebhizinisini lakho. Uhlu olungezansi yizindlela ezinhlanu ibhizinisi lakho elingasebenzisa ngazo izinsiza ezitholakala emafini.

Isofthiwe njengesevisi, noma i-SaaS, isofthiwe esekwe emafini esingethwe ku-inthanethi ngumthengisi wezinkampani zangaphandle. Ungakwazi ukufinyelela isofthiwe ngokusebenzisa isiphequluli sewebhu. Ngoba iphethwe maphakathi, Izinsizakalo ze-SaaS zikhuphuka kakhulu. Ngaphezu kwalokho, Imikhiqizo ye-SaaS iyavumelana nezimo futhi iyakaleka ngoba ayidingi ukufakwa kumadivayisi angawodwana. Lokhu kuwenza abe wusizo ikakhulukazi emaqenjini asabalalisiwe omhlaba. Futhi ngenxa yokuthi abadingi umkhawulokudonsa, abasebenzisi akudingeki bakhathazeke ngezibuyekezo zesofthiwe.

Kuyabiza

Uma ukhathazekile ukuthi kubiza kakhulu, awuwedwa. Abantu abaningi banokukhathazeka okufanayo: “Kuyabiza ukusebenzisa i-Adwords.” Ngenkathi ungadingi ukuchitha $10,000 inyanga ukubona imiphumela, kungase kubonakale kuwumsebenzi osabisayo. Nokho, kunezindlela ezimbalwa zokunciphisa izindleko zakho ngokuchofoza ngakunye ngaphandle kokuphula ibhange. Ngokulandela imithetho embalwa elula, ungathola imiphumela engcono kakhulu ngebhajethi enesizotha.

Into yokuqala okudingeka uyenze ukuthola ukuthi izokubiza malini i-AdWords yakwaGoogle. Ku 2005, isilinganiso sezindleko ngokuchofoza ngakunye kwaba $0.38 amasenti. Ngu 2016, lezi zindleko zifinyelele $2.14, futhi akunakwenzeka ukuthi yehle noma nini maduze. Ummeli, Ngokwesibonelo, angalindela ukukhokha $20 ku $30 ngokuchofoza ngakunye. Kodwa uma ungakwazi ukukhokhela leyo mali, ungase ufune ukubheka ezinye izindlela.

There are a number of steps in Adwords management. These include determining keywords, ukubhida, and re-marketing. Using a qualified Adwords marketing team can help you get the most from your campaign. Learn how to get started today! Here are a few of the key areas to consider. Interested in partnering with a certified PPC marketing team? Check out this article for tips and tricks. You will be glad you did!

Pay per click (I-PPC)

Pay per click (I-PPC) advertising is a type of advertising that allows you to display your ads directly to people who are actively searching for your product or service. PPC advertising is very effective if you can target people who are actively looking for something that you offer. Nokho, you should be aware that it can be expensive. Here are a few tips for making the most of your PPC advertising campaign:

Set a budget. Many business owners start with a certain amount to spend on pay per click advertising, but as the numbers accumulate, you can adjust the amount. A $200 purchase may only require two clicks, ngenkathi a $2 click could result in a $20 sale. PPC advertising focuses on keywords and audiences – words or phrases people are searching for – to determine how effective your ads are. If you are trying to reach a large number of people, consider using negative keywords to prevent your ads from being included in the search results.

If you are unsure about what type of advertising to use, you can start small and test different keywords and campaigns until you find the best fit for your business. PPC allows you to experiment with different keywords and campaigns until you find a way to generate revenue. There are also many free and low-cost PPC programs, so you can test out different options before investing large amounts of money. But the key is to make sure that you’re using the right kind of PPC advertising to reach the most people.

Amagama angukhiye

When targeting the right audience with Adwords, it’s important to look beyond the general terms that your audience will search for. Excluding generic terms could cut off some potential customers from your sales funnel. Kunalokho, write content that helps guide potential customers through the entire buyer’s journey. It can also lay the foundations for long-term relationships. Here are some tips to help you find the right keywords for your campaign.

Okokuqala, you must know how to segment your keywords. A good way to do this is to group related keywords into separate groups. Ngokwenza lokhu, you can write targeted ads for multiple keywords at once. This will help you maintain an organized account structure and prime it for high Quality Scores. Ukuze uqale, choose a keyword phrase that best describes your product or service. Ngale ndlela, you will be able to reach qualified prospects later in the buying funnel.

Don’t use single keywords. They tend to be too generic. Longer phrases, njenge “ukulethwa kwebhokisi lemifino ye-organic,” are more targeted. These phrases attract the right customers. Using keywords individually may be less effective, especially if your customers use different terms for your product or service. You should list variations of your keywords, including colloquial terms, alternative spellings, plural versions, and common misspellings.

Ukubhida

The first step in bidding on Adwords is choosing your ad copy and message. These three factors influence the placement of your ads on Google’s search results page. Izindleko ngokuchofoza ngakunye (CPC) method is best for driving specific target customers, but is not as effective for websites with high volumes of daily traffic. CPM bidding is another option, but is only used on the Display Network. CPM ads appear more frequently on related websites where AdSense ads are displayed.

Google offers several options for adjusting your bids. One way to make a bid adjustment is to manually adjust each keyword bid. The amount you set for each keyword will not affect the total ad budget. Google will also inform you of how much money to spend on each ad group, but the amount is entirely up to you. There are two types of keyword bid adjustments – manual and automated. The goal is to make your ad appear in the search results with the lowest cost per click.

Another way to lower your bids is to increase your quality score. The quality score is a rating of your ad’s effectiveness. This rating is not used in the auction process, but it helps determine your odds of appearing higher on the list. Google’s Adwords auction system is a fair way to judge your ad’s future placement and doesn’t allow advertisers to “buy” their way to the top. Google uses the maximum CPC metric to regulate the amount of money you pay for each click.

Re-marketing

Re-marketing is a good option for advertisers who want to reach more people with their message. With re-marketing, your adverts will be displayed on sites that your customers have recently visited. Kodwa, be aware that they may appear on sites that are not related to your business. This means that you need to set an exclusion for the site to avoid overexposure or claims of intrusion. But what is re-marketing?

Re-marketing is a term used in online marketing, and refers to targeting ads to people who are already interested in the products and services you have to offer. These ads are sent to the same people over again, and the same customers are likely to click on them again. Re-marketing works well with Facebook, I-Adwords, and other forms of online advertising. Regardless of your business model, you should consider using these methods to reach the people most likely to become your customers.

Ukufana ncamashi

The Exact Match feature in AdWords allows advertisers to block variations of their keywords before they are clicked. It also enables you to see how many clicks you are generating with different search terms. Ngamafuphi, it matches your search terms with the most relevant keywords. If you’re a retailer, this means that the more specific you are with your keyword, okungcono. But what are the benefits of Exact Match in AdWords?

Exact match keywords were initially limited to matches that were exactly the same as the search query, which forced advertisers to build keyword lists with extremely long tails. Eminyakeni yakamuva, nokho, Google has refined the algorithm to take into account word order, close variants, accents, and stemmings. Ngamanye amazwi, Exact Match keywords are now more precise than ever. But they are still far from perfect. Exact match keywords can still be useful if you’re targeting a niche audience.

The exact match feature in Adwords allows you to narrow down the search queries to target more precisely. While this reduces traffic, exact match traffic has the highest conversion rate. Ngaphezu kwalokho, because exact match keywords are highly relevant, they indirectly improve your Quality Score. This is especially useful for online retailers. Ngakho, while it’s not the best way to maximize your advertising budget, it’s still worth it. Ngakho, get started today!

Amagama angukhiye angalungile

When it comes to generating traffic, negative keywords in Adwords are just as important as regular keywords. In SEO, people will choose keywords they want to appear for, while not appearing for the same terms. By using negative keywords in Adwords, you will block ads from being shown for search terms that are not relevant to your campaign. These keywords can also yield positive results, so you should be sure to use them appropriately.

You can also block terms that won’t convert into customers. Ngokwesibonelo, if you advertise a Ninja air fryer, don’t use the term “air fryer” in your ads. Kunalokho, use terms like “air fryer” noma “i-ninja air fryer” instead. While generic terms will still drive traffic, you’ll save money if you can avoid them altogether. When using negative keywords, make sure to use them only in ad groups or campaigns that you own.

Negative keywords can be anything from celebrity names to highly specific terms. Ngokwesibonelo, a negative phrase match keyword might prevent ads from appearing for searches that contain the exact words or phrases. It’s helpful if your business sells socks that are both novelty and functional for sports. You may want to set negative exact match keywords for compression socks, Ngokwesibonelo. You can also set negative exact match keywords to prevent ads from showing for specific search terms.

If you’re new to Pay-per-click advertising, you may wonder how to make the most of Adwords. This article will introduce you to the basics of Pay-per-click advertising, including Keyword research, ukubhida, kanye nekhwalithi yesikolo. It will also provide some strategies for making the most of this powerful marketing tool. You’ll learn how to increase your ROI and improve your bottom-line by using AdWords successfully.

Pay-per-click advertising

Pay-per-click advertising is an online marketing strategy that consists of paying a company only when someone clicks on its ad. This strategy is largely associated with search engines such as Google and Bing, and is also used by social media sites. It involves paying a company a predetermined amount to have its ad appear under a particular search phrase. Nokho, since advertisers only pay when someone clicks on their advert, they must be able to offer the best value for their money.

There are two basic types of pay-per-click advertising: isilinganiso esiphansi kanye nesisekelo sokubhida. Both methods can be beneficial for businesses. In order to select the right pay-per-click model, an advertiser should first decide what their goals are. While advertising on search engines is a great way to get traffic to their website, it can be confusing for beginners. Below are some tips that will help you get started with this digital marketing strategy.

Bidding on Google’s search engine platform is a key part of getting traffic to your website. Bids are calculated by Google based on keyword phrases. When someone searches for a specific keyword or phrase, they will be presented with product grid ads based on their intention to purchase. The higher the click, the lower the price, and the more likely a visitor is to click on your ad.

One of the most important factors in Adwords’ CTR is the ad copy. An appealing ad copy will help you stand out among the competition. A low-quality ad, Ngokwesinye isandla, will cost you more money and result in a lower Ad Rank. Kodwa, with the right approach, you can increase your CTR. This is an essential aspect of pay-per-click advertising on Adwords.

Ucwaningo lwamagama angukhiye

Using buyer personas and researching their needs will help you target the right keywords for your business. Creating a persona outlines what a typical customer wants, the challenges they face, and the things that influence their buying decisions. This information will guide your keyword research. Once you’ve written your persona, use keyword selection tools such as Google Keyword Tool to research related keywords. These tools will help you narrow down a long list of keywords that have the highest chance of ranking.

One of the most important parts of keyword research for AdWords is understanding your audience. Remember that a potential customer’s buying process will vary depending on the type of industry and what they want to purchase. Ngokwesibonelo, a branding company in London might not be searching for a branding company in New York or Los Angeles. The buyer’s journey will be different depending on the type of business, so keyword research is crucial.

In addition to using Google Keyword Planner, you can also use other keyword research tools. Google’s Keyword Planner tool is particularly helpful for this. It shows how many people are searching for the keyword, how much they’re willing to pay, and how many people are searching for that specific phrase. It also suggests additional keywords for you to research. It helps you build targeted campaigns. Once you’ve identified a few good keywords, you can use them in your campaign.

Using tools such as Alexa’s Keyword Difficulty Tool will allow you to measure the competition and your brand’s authority. This tool assigns each website a Competitive Power score that indicates how authoritative the site is on a keyword results list. Share of Voice is another great tool for measuring authority. The higher a brand’s share of voice, the more it will be regarded as authoritative. This can help you improve your rankings by improving visibility and authority.

Ukubhida

There are several ways to bid on traffic through Google’s Adwords program. The most common way is cost-per-click, which costs advertisers only for clicks from their ad. CPC is the most expensive method, but it is the most cost-effective if you are trying to target a very specific audience. If you are trying to increase your website traffic, nokho, you should consider CPM bidding. This method will cost less, but it will only show your ad to hundreds of thousands of people.

You can increase your bid on a particular keyword or phrase to maximize your chance of attracting new visitors. You should also consider your overall quality score to determine the most effective bid. This is based on three factors: your website’s content, ad copy, and landing page design. Ikhwalithi ephezulu yamaphuzu, the lower the cost per click will be for you. Nokho, this option is not for everyone. It is highly advisable to follow Google’s guidelines and spend time optimizing your campaign.

You should try to set an initial bid that is conservative. This will give you room to adjust the bid if you see a pattern in your data. You should also aim to meet the advertiser’s expectations for engagement rates and quality traffic. Ngokusebenzisa le ndlela, you will prevent wasting advertising space and avoiding penalty from Google. When it comes to bid strategies, it is best to stick with what you know, and follow a proven method for maximizing your budget.

Okokugcina, you should pay attention to your competitors’ amabhidi. Keep an eye on what keywords are performing best for them and what they offer. Using data from past AdWords campaigns will help you put together the most effective bid. Futhi, you will have a better idea of what kind of work is involved. In order to be successful at paid advertising, it is essential to monitor your ads and bids. If you want your campaign to generate a higher ROI, you must pay attention to what your competitors are doing.

Isikolo sekhwalithi

Besides the click-through rate, the quality score is also determined by ad relevance and the experience of the landing page. Ads with similar keywords and ad groups will have different Quality Scores, based on ad creative, landing page and demographic targeting. Ads will adjust their Quality Score when they go live, and Google considers two-thirds of the factors when calculating the score. If you’re using good account structure and do a lot of testing, you can easily reach a quality score of six or seven.

Though it might sound simple, a low Quality Score can cost you a lot more than a high Quality Score. Because it is based on historical data, your ad can achieve a high Quality Score even if it is not highly competitive. Ngenhlanhla, Google provides data on what to expect, so you can optimize your ad to achieve the highest possible QA score. By understanding what factors affect your ad’s Quality Score, you can improve your ads and get the most out of your advertising budget.

Keyword relevancy is an extremely important factor in the calculation of the Quality Score, and there are several things you can do to improve yours. Relevancy is a big factor, so try to use keywords that are relevant to your website’s niche. The higher the relevancy factor, lapho umphumela wakho Wekhwalithi uzoba phezulu. Ngokwesibonelo, if you are promoting an e-commerce site, try focusing on relevant keywords related to your niche.

The color of the button and the words on the page’s headline are also important. Changes to these elements can increase conversion rates. Legal Claimant Services, Ngokwesibonelo, increased their conversion rate by 111.6% after changing the headline on their website. There are many ways to improve your Adwords quality score, but most importantly, you must be aware of the main factors that determine it. The following three factors should all be addressed if you’re serious about increasing your quality score.

Ukukhomba kabusha

One of the most effective ways to maximize the effectiveness of your advertising campaigns is through re-targeting. With re-targeting, you can show ads to specific visitors who have visited your site. Your ads will then be displayed across the Google Display Network to these visitors. Nokho, to get the most benefit from re-targeting, you should segment your website visitors. Ukwenza lokhu, you can compare demographics and use a segmentation tool.

Using retargeting through Adwords is an excellent way to keep in touch with existing customers, and reach new ones. Ads placed on your website through Google Adwords place Script tags on the pages of your website, so that the people who visited your site again see them. This method can be used across social media, including Facebook and Twitter. For maximum results, re-targeting should be a regular part of your business strategy.

You can create audience lists based on specific actions and interests of website visitors. Ngokwesibonelo, if your website is geared towards people who use Gmail, you can target them with ads that are relevant to their Google accounts. You can also use custom audiences that match the email addresses of website visitors. You can also use conversion tracking to target specific web pages, like product pages, to maximize your return on investment. By combining these two methods, you can maximize your effectiveness through re-targeting with Adwords.

Once your audience has been segmented, you can set up a re-targeting campaign using Google’s ad network. The best method for re-targeting with Adwords is one that is effective for both your website and your business. You can target your audience through different media, including Google Display Network, I-YouTube, Android apps, futhi nokuningi. Using a re-targeting model helps you measure how much each ad is costing you and which channels are most effective for your business.