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Ngaphambi kokuthi uqale umkhankaso wakho we-Adwords, kubalulekile ukuqonda izisekelo Zezindleko ngokuchofoza ngakunye, imodeli yokubhida, Ukuhlola amagama angukhiye, nokulandelela ukuguqulwa. Ngokulandela lezi zinyathelo eziyisisekelo, uzoba nomkhankaso oyimpumelelo. Ngethemba, lesi sihloko sibe usizo ekuqaliseni ukukhangisa kwakho. Qhubeka ufunda ukuze uthole amathiphu namasu engeziwe! Futhi uma unemibuzo, ukhululeke ukubuza kuma comments! Nansi eminye yemibuzo evamile ongase uyibuze.
Izindleko zokuchofoza ngakunye zemikhankaso ye-Adwords zincike ekutheni izikhangiso zakho zifana kangakanani namakhasimende’ usesho. Kwezinye izimo, amabhidi aphezulu azokulethela amazinga aphezulu, kuyilapho amabhidi aphansi azokulethela amanani aphansi okuguqulwa. Kufanele ulandelele izindleko zakho usebenzisa i-Google Sheet noma ithuluzi elifanayo ukuze ubone ukuthi ungalindela ukuchitha malini egameni elingukhiye elithile noma inhlanganisela yamagama angukhiye.. Bese, ungalungisa amabhidi akho ngokufanele ukuze uzuze izinga lokuguqulwa eliphezulu kakhulu elingenzeka.
Isilinganiso sezindleko ngokuchofoza ngakunye emikhankasweni ye-Adwords ku-e-commerce siphakathi kwamadola ambalwa kanye $88. Ngamanye amazwi, inani umkhangisi abhidela ngalo igama eliqukethe amasokisi eholide liphansi uma liqhathaniswa nezindleko zamasokisi kaKhisimusi. Kunjalo, lokhu kuncike ezintweni eziningi, kufaka phakathi igama elingukhiye noma itemu lokusesha, imboni, kanye nomkhiqizo wokugcina. Yize kunezici ezithile ezinganyusa noma zehlise izindleko ngokuchofoza ngakunye, abakhangisi abaningi ababhidi amanani axakile. Uma umkhiqizo kuphela $3, ngeke wenze imali eningi ngokuyibhida.
Ngokwesibonelo, abakhangisi abathengisa izingubo e-Amazon bazokhokha $0.44 ngokuchofoza ngakunye. Kwezempilo & Izinto zasendlini, abakhangisi bazokhokha $1.27. Okwezemidlalo nangaphandle, izindleko ngokuchofoza ngakunye $0.9
Nakuba i-CPC iyimethrikhi ewusizo yokuhlola ukusebenza komkhankaso wesikhangiso, kuyingxenye encane ye-puzzle. Nakuba izindleko ngokuchofoza ngakunye ziyingxenye ebalulekile yanoma yimuphi umkhankaso wokukhangisa okhokhelwayo, i-ROI iyonke ibaluleke kakhulu. Ngokumaketha okuqukethwe, ungaheha amanani amakhulu wethrafikhi ye-SEO, kuyilapho imidiya ekhokhelwayo ingaletha i-ROI ecacile. Umkhankaso wesikhangiso oyimpumelelo kufanele ushayele i-ROI ephezulu kakhulu, khiqiza ithrafikhi ephezulu, futhi ugweme ukuphuthelwa ukuthengisa nemikhondo.
Ngaphezu kwe-CPC, abakhangisi kufanele futhi bacabangele inombolo yamagama angukhiye. Ithuluzi elihle ongalisebenzisa ukulinganisa i-CPC ithuluzi le-SEMrush’s Keyword Magic. Leli thuluzi libala amagama angukhiye ahlobene kanye ne-CPC yawo evamile. Iphinde ibonise ukuthi igama elingukhiye ngalinye libiza malini. Ngokuhlaziya le datha, unganquma ukuthi yiziphi izinhlanganisela zamagama angukhiye ezine-CPC ephansi kakhulu. Izindleko eziphansi ngokuchofoza ngakunye zihlala zingcono kubhizinisi lakho. Asikho isizathu sokusebenzisa imali eningi kunalokho okufanele ukwenze.
Ungalungisa isu lakho lebhidi le-Adwords usebenzisa isici se-Google sokusalungiswa kanye ne-Experiments. Ungasebenzisa futhi idatha evela ku-Google Analytics nokulandelela ukuguqulwa ukuze wenze izinqumo zakho zebhidi. Ngenjwayelo, kufanele usekele amabhidi akho emibonweni nasekuchofozweni. Uma uzama ukukhiqiza ulwazi lomkhiqizo, sebenzisa izindleko ngokuchofoza ngakunye. Uma ubheka ukwandisa ukuguqulwa, ungasebenzisa ikholomu ye-CPC ukuze unqume amabhidi akho okuqala. Okokugcina, kufanele wenze lula ukwakheka kwe-akhawunti yakho ukuze wenze izinguquko zecebo lebhidi ngaphandle kokuphazamisa ukusebenza.
Kufanele uhlale usetha ibhidi yakho ephezulu ngokuya ngedatha efanele. Nokho, futhi ungabhida ngokuya ngohlobo lokuqukethwe oluboniswayo. Ungabhida ngokuqukethwe ku-YouTube, Inethiwekhi Yokubonisa ye-Google, Izinhlelo zokusebenza ze-Google, namawebhusayithi. Ukusebenzisa leli su kuzokuvumela ukuthi ukhuphule ibhidi yakho uma ubona ukwehla kokuguqulwa. Kodwa qiniseka ukuthi uqondise ibhidi yakho ngendlela efanele ukuze ukwazi ukusebenzisa ngokugcwele amadola akho okukhangisa.
Isu elihle lokukhulisa ukuchofoza ukukhulisa ibhidi yakho ngaphakathi kwesabelomali sakho. Leli su lisebenza kahle kakhulu kumagama angukhiye aguqulayo kakhulu noma ekutholeni ivolumu ephezulu. Kodwa kufanele uqaphele ukuthi ungachithi ngokweqile, noma uzomosha imali kuthrafikhi engakhiqizi. Hlala ukhumbula ukusebenzisa ukulandelela ukuguqulwa ukuze uqinisekise ukuthi umkhankaso wakho uthola okuningi emizamweni yakho. Imodeli yokubhida ye-Adwords ibalulekile empumelelweni yakho! Kodwa uyimisa kanjani?
Indlela ejwayelekile kakhulu yokunquma izindleko ze-Adwords yizindleko ngokuchofoza ngakunye. Iwusizo kuthrafikhi yekhwalithi ephezulu kodwa ayilungele imikhankaso yevolumu enkulu. Enye indlela yindlela yokubhida ye-cost-per-mille. Zombili lezi zindlela zikunikeza ukuqonda ngenani lokuvelayo, okubalulekile uma uqhuba umkhankaso wokumaketha wesikhathi eside. I-CPC ibalulekile uma ufuna ukwenza ukuguqulwa okwengeziwe ngokuchofoza.
Amamodeli okubhida ahlakaniphile ancike kuma-algorithm nedatha yomlando ukuze kukhuliswe imiphumela yokuguqulwa. Uma uqhuba umkhankaso wokuguqula kakhulu, I-Google ingase yenyuse i-CPC yakho enkulu kakhulu 30%. Ngokwesinye isandla, uma amagama akho angukhiye encintisana kakhulu, unganciphisa ibhidi yakho enkulu ye-CPC. Amasistimu wokubhida ahlakaniphile afana nalawa adinga ukuthi uhlale uqapha izikhangiso zakho futhi wenze idatha ibe nengqondo. Ukuthola usizo lochwepheshe lokuthuthukisa umkhankaso wakho we-Adwords kuwumnyakazo ohlakaniphile, futhi i-MuteSix ikunikeza ukubonisana kwamahhala ukuze uqalise.
Ungenza ukuhlolwa kwegama elingukhiye ku-Adwords ngokutshela i-ejensi yakho ukuthi yimaphi amagama angukhiye okufanele uwagcine nokuthi yikuphi okufanele ushintshe. Ungakhetha ukuhlola amagama angukhiye amaningi ngendlela ofuna ngayo eqenjini lokuhlola. Kodwa izinguquko eziningi ozenzayo kumagama akho angukhiye, kuzoba nzima kakhulu ukunquma ukuthi banawo yini umphumela oyifunayo. Uma usuwazi ukuthi yimaphi amagama angukhiye angasebenzi kahle, ungakwazi esikhundleni sazo ufake ezihambisana kakhulu. Uma usunqume ukuthi yimaphi amagama angukhiye adala ukuchofoza okwengeziwe, sekuyisikhathi sokudala ikhophi yesikhangiso, isandiso sesikhangiso, kanye namakhasi okubikezela alungiselelwe ukuguqulwa.
Ukunquma ukuthi yimaphi amagama angukhiye angasebenzi kahle, zama ukusebenzisa ukuhluka okuhlukile kwekhophi yesikhangiso efanayo emaqenjini ezikhangiso ahlukene. Ukwenza lokhu, ungenza izinguquko ezibalulekile kukhophi yakho yesikhangiso. Kufanele ugxile kumasegimenti evolumu ephezulu kanye namaqembu ezikhangiso. Amaqembu ezikhangiso anevolumu ephansi kufanele ahlole ikhophi yesikhangiso ehlukile nezinhlanganisela zamagama angukhiye. Kufanele futhi uhlole izakhiwo zeqembu lesikhangiso. Kuzodingeka wenze izivivinyo ezimbalwa ukuze uthole inhlanganisela efanele yamagama angukhiye ekhophi yakho yesikhangiso.
Phakathi kwezinzuzo zokuhlolwa kwegama elingukhiye le-Adwords ukuthi i-Google manje inikeza ithuluzi lokuxilongwa kwegama elingukhiye, okufihlwe kusixhumi esibonakalayo somsebenzisi. Ikunikeza umbono obanzi wempilo yegama elingukhiye. Ungabona ukuthi isikhangiso sakho sivela kaningi kangakanani nokuthi sivela kuphi. Uma ufuna ukuthuthukisa ikhwalithi yekhophi yesikhangiso sakho, ungakhetha ukuthuthukisa wonke amagama angukhiye kumkhankaso wakho. Uma usuwatholile asebenza kangcono, ungadlulela esinyathelweni esilandelayo.
Amathuluzi egama elingukhiye angakusiza ukuthi udale uhlu lwamagama angukhiye, futhi ingahlungwa ngokusekelwe ebunzimeni. Okwamabhizinisi amancane, kufanele ukhethe amagama angukhiye obunzima obuphakathi, ngoba ngokuvamile banebhidi ephakanyisiwe ephansi, futhi uzozuza imali eyengeziwe ngezinga eliphakeme lokuncintisana. Okokugcina, ungasebenzisa ithuluzi lokuhlola lomkhankaso we-AdWords ukufaka amagama angukhiye athile emakhasini akho okubikezela futhi uhlole ukuthi yimaphi amagama angukhiye asebenza kangcono.
Ukulandelela ukuguqulwa kungaba usizo kakhulu ekunqumeni i-ROI yemikhankaso yakho. Ukuguqulwa yizenzo ezithathwa ikhasimende ngemva kokuvakashela ikhasi lewebhu noma ukuthenga. Isici sokulandelela ukuguqulwa kwe-Adwords sikhiqiza ikhodi ye-HTML ukuze iwebhusayithi yakho ilandele lezi zenzo. Umaka wokulandelela kufanele enzelwe ibhizinisi lakho. Ungakwazi ukulandelela izinhlobo ezahlukene zokuguqulwa futhi ulandelele i-ROI ehlukile yomkhankaso ngamunye. Ukwenza kanjalo, landela lezi zinyathelo.
Esinyathelweni sokuqala sokulandelela ukuguqulwa kwe-AdWords, faka i-ID yokuguqulwa, ilebula, kanye nenani. Bese, khetha i “Umlilo Uvuliwe” isigaba sokucacisa idethi okufanele kuxoshwe ngayo ikhodi yokulandelela ukuguqulwa. Ngephutha, Ikhodi kufanele iqhume lapho isivakashi sihlala endaweni “Ngiyabonga” ikhasi. Kufanele ubike imiphumela yakho 30 ezinsukwini ngemuva kokuphela kwenyanga ukuze uqiniseke ukuthi uthwebula inombolo enkulu yokuguqulwa nemali engenayo.
Isinyathelo esilandelayo ukwakha umaka wokulandelela ukuguqulwa kuhlobo ngalunye lokuguqulwa. Uma ikhodi yakho yokulandelela ukuguqulwa ihlukile ekuguquleni ngakunye, kufanele usethe ibanga ledethi lesikhangiso ngasinye ukuze kube lula ukuziqhathanisa. Ngale ndlela, ungabona ukuthi yiziphi izikhangiso eziholela ekuguqulweni okuningi nokuthi yiziphi ezingekho. Kuyasiza futhi ukwazi ukuthi isivakashi sibuka kangaki ikhasi nokuthi lokho kuchofoza kuwumphumela wesikhangiso.
Ngaphezu kokulandela ukuguqulwa, ungasebenzisa ikhodi efanayo ukulandelela izingcingo ezenziwe ngezikhangiso zakho. Amakholi efoni angalandelelwa ngenombolo yokudlulisela ye-Google. Ngaphezu kobude besikhathi nezikhathi zokuqala nezokuqeda izingcingo, ikhodi yendawo yofonayo ingalandelelwa. Izenzo zasendaweni ezifana nokulandwa kohlelo lokusebenza nazo zirekhodwa njengokuguqulwa. Le datha ingasetshenziswa ukuhlaziya imikhankaso yakho namaqembu esikhangiso ukuze wenze izinqumo ezingcono kakhulu ngangokunokwenzeka.
Enye indlela yokulandelela ukuguqulwa kwe-AdWords ukungenisa idatha yakho ye-Google Analytics kuzikhangiso ze-Google. Ngale ndlela, uzokwazi ukuqhathanisa imiphumela yemikhankaso yakho ye-AdWords nemiphumela yakho yezibalo. Idatha oyiqoqayo iwusizo ekunqumeni i-ROI yakho nokunciphisa izindleko zebhizinisi. Uma ukwazi ukulandelela ngempumelelo ukuguqulwa kusuka emithonjeni yomibili, ungenza izinqumo ezingcono ngezindleko ezimbalwa. Ngaleyondlela, uzokwazi ukusebenzisa ibhajethi yakho ngokuphumelelayo futhi uzuze izinzuzo ezengeziwe kuwebhusayithi yakho.
