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Kunezindlela eziningi ezihlukene zokwakha i-akhawunti ye-Adwords. Nazi ezinye ezivame kakhulu. Kulesi sihloko, Ngizofaka i-CPC, Ukufana ncamashi, Ukukhomba kabusha, Izandiso, futhi nokuningi. Ngethemba, lawa macebiso azokusiza ukuthi uqalise futhi usebenzise ngokugcwele ukukhangisa kwakho. Khumbula ukuthi i-akhawunti yakho ye-Adwords iyimpilo yewebhusayithi yakho, ngakho-ke zinike isikhathi sokufunda ngakunye. Uma usunokuqonda okuyisisekelo kwe-Adwords, uzobe ulungele ukudala umkhankaso wakho wokuqala!

Izindleko ngokuchofoza ngakunye (CPC)

Kufanele wazi ukuthi I-Cost Per Click (CPC) ku-Adwords akufani ne-CPC emkhankasweni wokuthengisa wendabuko. Nakuba i-CPC ibhekisela ezindlekweni zokukhangisa, I-CPM ikhathazekile ngenani lemibono esiyitholayo isikhangiso sakho. Nakuba izindleko zokukhangisa zihluka kakhulu, amathuluzi okuthengisa aziwa kakhulu ku-inthanethi abonisa i-CPC ngamagama angukhiye abaqondiswe kuwo. Kufanele futhi uqaphele ukuthi i-CPC ayisho njalo izindleko eziphezulu kakhulu ngokuchofoza ngakunye.

Izindleko ngokuchofoza ngakunye zincike ezintweni ezahlukahlukene, kufaka phakathi isikolo sekhwalithi, amagama angukhiye, kanye nombhalo wesikhangiso. Izikhangiso zekhwalithi ephezulu ziheha ukuchofozwa okwengeziwe futhi zingalindela izaphulelo ezifika koku 50%. Izikhangiso zekhwalithi ephansi ziheha ukuchofoza okuncane, futhi ngalokho, uzokhokha i-CPC ephezulu. Ukuze uthuthukise i-CPC yakho, zama ukuthuthukisa umbhalo wesikhangiso sakho kanye newebhusayithi yakho. Qinisekisa ukuthi une-CTR ephezulu yokukhuthaza izivakashi ukuthi zichofoze esikhangisweni sakho.

I-CPC isethwe yinkampani yesikhangiso ngendali. Ofaka isicelo angakhetha ukuhambisa amabhidi ngokwenza noma ngokuzenzakalelayo. Umbhida wezandla ucacisa ubuningi be-CPC yegama elingukhiye noma iqembu lesikhangiso. Ababhidi bezandla bagcina ukulawula phezu kwamabhidi abo futhi bangalungisa amabhidi abo ukuze bathole ukuchofoza okwengeziwe. Lolu khetho lungaba nenzuzo ngezindlela eziningi. Yize kubalulekile ukwenza isiqiniseko sokuthi uyayazi ibhajethi yakho ngaphambi kokuqala umkhankaso wesikhangiso, kufanele uqonde ukuthi indali isebenza kanjani nokuthi yini okufanele uyiqaphele.

Ukuba nombono we-ROI oyihlosile kubalulekile kumkhankaso wesikhangiso oyimpumelelo. Kufanele uqiniseke ukuthi awuphuthelwa yinoma yikuphi ukuthengisa noma amathuba okuhola. Uma ubhida ephansi kakhulu, uzoba nesikhathi esinzima sokukhiqiza i-ROI. Kodwa ngokukhumbula ukuthi izindleko ezinkulu ngokuchofoza ngakunye akuzona njalo inani lokugcina, ungakwazi ukuthuthukisa i-CPC ukuze wandise inzuzo yakho. Kufanele futhi uqaphele iqiniso lokuthi i-CPC enkulu ku-Adwords akuyona intengo yokugcina. Abakhangisi abaningi bavele bakhokhe inani elincane ukuze badlule emikhawulweni ye-Ad Rank noma behlule izimbangi zabo’ Izinga lesikhangiso.

Izikhangiso ze-Facebook zihlukile ezinjinini zokusesha zendabuko endleleni ezibala ngayo i-CPC. Esikhundleni sokucabangela amazinga ezikhangiso noma amaphuzu ekhwalithi, I-Facebook igxile kuzithameli eziqondiswe yisikhangiso sakho. Ezinye izethameli okuhlosiwe zizobiza kakhulu kunezinye. Izithameli eziqondiwe nazo zidlala indima enkulu ekubhideni nasesikhathini somkhankaso. Isikolo esifanele singesinye isici ku-Facebook Ad CPC. I-Facebook ibala izindleko zokusebenzisa isikhangiso ngokusekelwe kumpendulo elindelekile. Amaphuzu aphezulu aklonyeliswa ngezindleko eziphansi zokusebenza.

Ukufana ncamashi

Uma uzibuza ukuthi ungawakha kanjani umdlalo oqondile ku-Adwords, awuwedwa. I-Google isanda kwenza izinguquko ezithile emithethweni yayo efanayo. Nakuba kusengenzeka ukusebenzisa okufanayo kwamagama akho angukhiye, inomkhawulo kakhulu kunebinzana noma ukufanisa okubanzi, okungase kubangele ukuthi isikhangiso sakho sivele emibuzweni ongafuni ukukhangisa kuyo. Ungakwazi ukulungisa amasethingi afanayo ngqo ukuze ukhawulele ukubonakala kwesikhangiso sakho kube okuhlukile okungabalulekile noma okungenzi kahle.

Ngokwesibonelo, ukufana nse kwegama elingukhiye lomkhiqizo wokuvakasha ngeke kuvele ekusesheni kwalolo hlobo. Kunalokho, izikhangiso zendiza zesaphulelo ngeke ziboniswe ekuseshweni kwamagama angukhiye ebhrendi yohambo. Lokhu kuwusizo ikakhulukazi kubakhangisi abanesabelomali sokukhula. Ngokufana okuseduze okuhlukile, amagama abo angukhiye amanje azofinyelela ekufinyeleleni futhi bazokwazi nokuthola okusha, amagama angukhiye afanelekile asekelwe kunhloso yomsebenzisi. Ekugcineni, ukubhida okuzenzakalelayo kuzivumela ukuthi zigcine ukusebenza kwazo njengoba ukufinyelela kwazo kukhula.

Okufana nse ku-Adwords kufana negama elingukhiye negama noma ibinzana. Uma abantu besesha lelo gama ngqo noma umusho, isikhangiso sizovezwa salowo mushwana ngqo. Amagama angukhiye afanayo anezinga eliphezulu lokuchofoza. Nokho, ungase ungatholi ukuchofoza okuningi noma okuvelayo uma usebenzisa ukufanisa ibinzana. Kodwa, maningi amathuba okuthi avele uma umuntu esesha umkhiqizo noma igama elingukhiye elihlobene nomkhiqizo wakho.

Uma kukhulunywa ngokufana kwegama elingukhiye ku-Adwords, ukusebenzisa uhlobo oluqondile lokufanisa kuwukubheja okuyingozi. Nakuba kungase kube indlela ephumelelayo yokwandisa ukubonakala kwewebhusayithi yakho kanye nethrafikhi, futhi kungabangela iwebhusayithi yakho ukuthi ithole izinhlawulo ezivela ku-Google. Ngakho-ke kubalulekile ukuhlola ngokucophelela iphrofayela yakho ye-backlink. Kungenjalo, ungabonakala njengodlala imiphumela yenjini yokusesha. Kufanele usebenzise igama elingukhiye lokufanisa ncamashi lapho kufaneleka.

Ukukhomba kabusha

Enye yezindlela ezinhle kakhulu zokwandisa ukukhomba kabusha kwakho ngomkhankaso we-Adwords ukuhlukanisa izethameli zakho.. Ngokuhlukanisa izivakashi zewebhusayithi yakho ngokwezibalo zabantu, ungaqinisekisa ukuthi izikhangiso zakho ziboniswa kuphela kulabo abathanda imikhiqizo yakho. Ungakwazi ngisho nokuhlukanisa izivakashi zakho ngezwe, ubulili, iminyaka yobudala, nezinye izici zokwandisa imiphumela yakho. Nawu umhlahlandlela wokuhlukanisa izivakashi zewebhusayithi yakho ukuze zimakethwe kabusha nge-Adwords.

Ukuphinda uqondise ngemikhankaso ye-Adwords kungasetshenziswa ezinhlotsheni ezihlukene zamawebhusayithi nezinhlelo zokusebenza zeselula. Ngokungafani nokumaketha kabusha ezinkundleni zokuxhumana, i-dynamic retargeting isebenzisa amagama angukhiye aseshweni esikhundleni sewebhusayithi evakashelwe. Imikhankaso yokukhomba kabusha ingaqhutshwa ngokushintshana kanye naphakathi. Kodwa ngaphambi kokusebenzisa le nqubo, qiniseka ukuthi ufunda mayelana nezinqubo ezihamba phambili zalolu hlobo lokukhangisa. Ungathuthukisa amanani akho okuguqulwa futhi ukhuphule i-ROI yakho ngokulandela lezi zindlela ezihamba phambili.

Ukusebenzisa ukukhomba kabusha nge-Adwords ngezinkundla zokuxhumana kuyindlela ephumelelayo yokuxhumana namakhasimende amanje nangase abe khona. I-Facebook iyindlela enhle yokwakha abalandeli bakho, kuyilapho i-Twitter inamaphesenti angaphezu kwamashumi ayisikhombisa ezivakashi zayo zanyanga zonke zihamba. Ngakho qiniseka ukuthi izikhangiso zakho ziphendula abasebenzisi beselula. Ukuphinda uqondise nge-Adwords kuzokusiza ukuthi ubambe ukunaka kwezithameli zakho futhi uziguqule zibe amakhasimende akhokhayo.

Kufanele futhi uqonde izinhlobo ezihlukene zamamodeli wokubhida we-Adwords. Ukubhida kwe-CPC kukusiza ukuthi uthuthukise ukuguqulwa kwakho, ngenkathi ukulandelela ukuguqulwa okunamandla kucindezela okuvelayo. Kubalulekile ukukhetha imodeli efanele ngokusekelwe ezinhlosweni zakho ezithile. Khumbula ukuthi inkundla yesikhangiso ngayinye isebenza ngendlela ehlukile. Ngakho-ke, kufanele ukhethe leyo enengqondo kuma-KPI akho nesabelomali. Qiniseka ukuthi uyawazi amamodeli ahlukene wokubhida ukuze ulungiselele imikhankaso yakho ngokufanele.

Isu lokuphinda uqondise iwebhu likuvumela ukuthi uthumele izikhangiso kubasebenzisi abangaziwa ngokusekelwe emlandweni wabo wokuphequlula iwebhu. Le ndlela ikuvumela ukuthi ubonise izikhangiso ezihambisana nemikhiqizo izivakashi eziyibukile esikhathini esidlule. Ngokusebenzisa i-imeyili ukumaketha kabusha, ungathumela futhi izikhangiso ezinqoleni ezilahliwe. Uma ungumuntu osanda kuhlanganyela ekukhangiseni, I-Google Adwords iyindawo enhle yokuqala. Ukuphinda uqondise nge-Adwords kuyindlela esebenzayo yokuqinisekisa ukuthi izikhangiso zakho zibonwa abantu abaningi ngangokunokwenzeka.

Izandiso

Uma usetha isikhangiso, unezinketho eziningi. Ungakhetha ezinhlotsheni ezahlukahlukene zezandiso zesikhangiso, kuye ngezinhloso zakho. Abakhangisi abaningi bakhetha ukusebenzisa izandiso zemilayezo ukuze babandakanye abangaba amakhasimende. Kulula ukuzimisa futhi zisebenze ngohlelo. Lezi zandiso ziyefana nezandiso zomlayezo kanye nezandiso zekholi. Isifundo se-Google sizokuhambisa enqubweni yokusetha izandiso zohlelo lokusebenza. Uma unemibuzo noma ungathanda ukwazi okwengeziwe, ungaxhumana ne-Google ngokuqondile.

Isandiso se-Sitelink simahhala futhi senza ababukeli bakho bashayele ibhizinisi lakho. Ungaphinda ukhethe Isandiso Socingo, okuvumela ababukeli ukuthi bashayele isikhangiso. Lolu hlobo lwesandiso sesikhangiso luvumela ulwazi olwengeziwe mayelana nemikhiqizo namasevisi enkampani. Ekugcineni, ikuvumela ukuthi wenze ukuthengisa okwengeziwe. Kodwa, ngaphambi kokuthi uqale ukusebenzisa lezi zandiso zesikhangiso, udinga ukunquma ukuthi zilungele ibhizinisi lakho.

Ngenkathi izandiso zesikhangiso zinganyusa amanani okuchofoza, bangaphinda bakhulise usayizi wesikhangiso sakho nokuvelela. Esikhundleni salokho, isikhangiso eside kungenzeka sichofozwe futhi sizoletha ithrafikhi eyengeziwe. Ukwengeza, ukusebenzisa isandiso sesikhangiso kungakusiza ukuthi uhlukanise ibhizinisi lakho nezimbangi. Futhi, kuyilapho izandiso zezikhangiso zivame ukusetshenziswa kancane, bangathuthukisa ukusebenza komkhankaso wakho we-Google Adwords.

Enye indlela yokusebenzisa izandiso zentengo ze-Adwords ukufaka ulwazi olwengeziwe mayelana nemikhiqizo namasevisi owathengisayo. Kungumqondo omuhle ukuxhuma emikhiqizweni namasevisi ahlobene namagama angukhiye eqenjini lakho lesikhangiso, njengoba kwandisa amathuba akho okuthola ukuguqulwa emakhasini okufikela okuchofoza ngemva kokuchofoza. Nokho, uma isikhangiso sakho singafaneleki, abasebenzisi bazodlulela kwesinye isikhangiso esingakhulumi nezidingo zabo.

Izandiso Zokuxhumana zingesinye isandiso esidumile se-Google AdWords. Zivela emibuzweni ethile nasekuseshweni futhi zinikeza amakhasimende angaba khona izinketho ezengeziwe zokuxhumana, njengekheli le-imeyili. Lezi zandiso ziklanyelwe ukuba zibe izixazululo ezilula zokukhiqiza umthofu futhi zixhumanise amakhasimende angaba khona namabhizinisi. Uma iklayenti lichofoza isandiso sokuxhumana, zizoqondiswa kuwebhusayithi yebhizinisi lakho lapho zingacela khona ulwazi olwengeziwe mayelana nomkhiqizo noma isevisi.

Google Adwords can be a very successful part of your marketing strategy. Google offers free tools to help you run your campaign easily, including a forum. Clearly quantifying your goals and understanding how to measure success is key to success. It is very important to know why you’re using AdWords and how to track it effectively. The following are some tips to get started with AdWords. Keep reading to learn more about these powerful advertising tools.

Izindleko ngokuchofoza ngakunye

Keeping the Cost Per Click of AdWords costs low is vital for any advertising campaign. The cost of each click on your ad is known as Cost Per Click (CPC). There are some tips you can follow to lower the cost of your ad campaign. Okokuqala, use long tail keywords with low search volume, but recognizable search intent. Use shorter, more generic keywords when possible. These keywords will attract more bids.

To determine your cost per click, you should first know your quality score. Quality score is tied to the keywords and ad texts on your ad. High Quality Scores indicate relevancy and therefore a lower CPC. Futhi, keep in mind that the higher your CTR, okungcono. Nokho, as competition increases, the cost per click may increase, so keep an eye on this number and try to optimize your ad to reflect its relevancy.

Okokugcina, keep in mind that cost per click varies depending on the product. Inani eliphakeme kakhulu lama-CPC, the more likely you are to be clicked by the customer. Ngokwesibonelo, a law firm that deals with accidents would naturally bid higher than a business that sells Christmas socks. While the cost per click may seem high for a $5 Christmas sock, it may not be profitable for an attorney to advertise for a term involving an accident.

The cost per click varies greatly between industries. A legal firm, Ngokwesibonelo, would charge $6 ngokuchofoza ngakunye, while an e-commerce website would pay $1. Geotargeting is a great way to avoid irrelevant clicks and increase your CTR. This tactic is very effective for marketers who have physical locations within a specific area. The CTR will increase, while the Quality Score will improve. Overall, it’s a worthwhile investment.

Cost per click is a basic metric used in advertising and is used to set the maximum cost per click on Google AdWords campaigns. Cost per click can vary depending on the ad’s target keyword and budget size. It is important to know what your maximum CPC is, as it may be higher than the actual cost of a click. There are also two types of CPC: manual and automatic.

Ukulandelela ukuguqulwa

Many people wonder how to track the number of Adwords conversions that occur after visitors click on their ads. Conversion tracking is an excellent way to keep track of these actions. It is important to implement the same variable for every campaign you run so that you can see how many people have visited your site after clicking on your ads. Here are some ways to implement conversion tracking for Adwords:

o Identify which conversions are the most important. If a visitor is signing up for two charity races, that would count as two conversions. Ngokufanayo, if a visitor downloads a piece of content, this would be a single conversion. Identify which conversions are the most important and adjust your conversion tracking settings to reflect this. Once you have determined how to track conversions, you will be able to see which keywords are generating the most traffic and which ones are driving the most profit.

To track view-through conversions, choose the “View through conversion window” inketho. This option is located in the Advanced Settings section of your account. It tracks people who view your ad but do not click it. These people may return to your website in the future and convert, but not immediately. When deciding on this attribution model, select the amount of time that has passed since the visitor last viewed your ad. If your site is not generating any revenue, use a higher number for view-through conversions.

If your ads generate phone calls, it’s important to track these calls. Adding conversion tracking codes to your website’s landing page will help you understand which campaigns are most profitable for you. Once you know how many phone calls a particular ad has gotten, you can optimize your campaign. There are a few basic steps to set up conversion tracking for Adwords. This includes the creation of a Global Site Tag and configuring it to your current implementation.

Olandelayo, determine what category the user clicks on. Conversions fall into several categories. You can choose to measure all types of conversions, from lead generation to page views to sign-ups. You can also include “other” to compare various types of conversions. Ngokwesibonelo, you can compare conversions from people who visited your website but didn’t buy anything. Adding these types of conversions to a category will help you compare the various types of conversions for the same audience.

Ucwaningo lwamagama angukhiye

In order to get the most out of your keyword research, you must first understand your industry, target audience, kanye nomkhiqizo. Bese, you must create a buyer persona based on related keywords and interrelated search terms. By using this information, you can create relevant content that is tailored to your audience. You can use the keyword research to craft content that addresses the needs of this target audience. Ngokulandela lezi zinyathelo, you will be on your way to achieving higher rankings and more traffic.

You can find relevant information by gathering a list of resources. A good place to start is the EBSCOhost database, which has more than four million articles. You can search for multiple forms of the same word, njenge “address”, “price range,” noma “car insurance.” Futhi, when you type a keyword, use quotation marks to make sure that you are using the most exact terms. Once you have a list of relevant keywords, you can then start writing your content with them.

Using keyword research is essential for SEO. By identifying popular topics and keywords, you can optimize your website and target more potential customers. In addition to ensuring better organic search engine rankings, keyword research allows you to choose a larger strategy for your advertising campaign. By understanding the interests and behaviors of your target audience, you can also determine whether the topic is competitive. Using the right keywords will help you reach a wider audience and convert visitors into customers.

The best way to start your AdWords campaign is by researching popular terms for your business. This is because these terms have the highest search volume. It is vital to determine the right combination of high and low volume keywords that will yield optimum results. There are many ways to refine your keyword research, but the most effective one is to focus on your specific audience. The more focused your audience is, the less PPC you need to spend on your campaign.

A good keyword research tool offers free and paid trials for the most popular keywords. You can use these free trials to get a feel for the tool before spending any money. You can also use the keyword research tools provided by Google to see which keywords are causing the most traffic to your site. This is an essential part of a good SEO strategy, and using these tools will help you create the perfect keyword strategy. When you have your keyword strategy set, you can start implementing your strategies to ensure that your website ranks well in the search engines.

Ukumaketha kabusha

Remarketing with Adwords allows you to target past visitors of your website with customised ads. Remarketing is an excellent way to get users back into the sales funnel, which gives you countless opportunities to convert them. AdWords remarketing allows you to segment your audience by language, income, and education. Remarketing works much the same way. It creates a list of users who have already visited your site, and who have shown an interest in your product or service.

Remarketing with AdWords has become a hot topic over the past five years. Retargeting is a buzzword, and it is nearly half as popular in France, Russia, and China as it is in the US. But how does it work? It’s easy to get confused with all the acronyms. Here’s a quick primer. Futhi khumbula, remarketing doesn’t work just because it costs more.

Before you use Google AdWords for advertising your business, you must understand how it works. Google sets up ad groups to make the management of your ads easier. Each campaign contains one ad and a variety of keywords, including phrase match and broad match. When you set your keyword match to broad, Google sets your ad copy to be relevant anywhere a user types it. You can then customize your ad copy to reach your target audience.

Learn about Google AdWords

If you’re interested in learning more about Google AdWords, then you’ve come to the right place. AdWords is a pay-per-click advertising program that lets you create ads for specific keywords on Google. As the portal to the Internet, Google’s user base is a vast one, and your ad should be relevant and targeted to those users. Ngaphandle kwalokho, Google’s AdWords will consider a variety of factors, including quality, price and competition.

This course will teach you how to set up your AdWords account from scratch and what makes for a successful online advertising campaign. The course will also teach you how to create conversion tracking, track phone calls, and sales, and measure revenue and form submissions. The course will help you understand how to use all the tools available on Google and implement the most effective marketing strategies. The course also explains how to use social media and Facebook ads effectively.

This course is the best way to learn about Google AdWords. It’s easy to learn about search advertisement, how to monitor your campaigns, and troubleshoot problems. The course also helps you understand your customers from a psychological perspective. If you’re looking to become a Digital Marketing Expert, learning about search advertisement is essential. You can learn about AdWords and search advertising in 60 minutes with a course on Udemy.

Once you’ve learned the basics of Google AdWords, you can move on to advanced techniques. You’ll learn about how to use specialised Ad reports, remarketing strategies, machine learning functionality, and competitor research. There’s no better way to improve your results than with a course that teaches you how to make money online. You’ll also have the confidence to experiment and learn about your competitors’ strategies, while reaping the benefits.

While this is an excellent way to learn about Google AdWords, you can also find video tutorials that cover the basics of this marketing program. Many of the videos on this channel are provided by Google Partners. Empeleni, the latest one was posted on February 16, 2016, and the information is still relevant. These tutorials are structured for those pursuing certification, and they’re generally useful for those just starting out.

Set up a campaign

To start advertising in Adwords, you need to set up a campaign. There are three basic steps to accomplish this. Okokuqala, select the category of your campaign. Bese, select the goal you wish to reach. You can choose between sales, leads, ithrafikhi yewebhusayithi, product and brand consideration, and brand awareness. You can also set up a campaign without a goal. You can change the goal later.

Depending on your business type, you may want to target a geographic location as well. If you are a local business, you might want to target your ads only for people in your area. For an international business, you might want to target countries where you have the greatest sales and most consumers. If you’re not sure where to focus your efforts, check out some other options. You can also choose to target people who live in a specific country.

Once you’ve chosen your keywords, you need to create an effective landing page. The main goal of this page is to convert traffic to customers. For a conversion to happen, the page must be relevant to the keyword searched. It should include a USP (unique selling point), benefits of the product, social proof, and a clear call-to-action. The goal is to increase your conversion rate.

Once you have chosen a target market, you can select one or more ads to promote. In addition to ad keywords, you can also set up a campaign if you have a website that sells similar products or services. Another important step to make is choosing your bid. Remember that your bids will be more affordable if you use automatic bidding, but it requires more work. Okokugcina, your ads should be simple and direct. People will be most likely to click on a campaign if it offers an offer or discount.

The next step is choosing the keywords that will trigger your ads. This step is often the most confusing part. Keywords are not the only thing you have to consider – you can even use your customers’ feedback when choosing your keywords. Remember that a good Quality Score will make your ad rank higher and lower your bid costs. When deciding on a keyword, make sure you think about how relevant it is to your business.

Create ad copy

The first step to creating good ad copy is defining your objective. Whether you want to attract attention to your website or sell a product, defining your purpose for writing the ad will help you decide which type of copy to use. The three most common types of advertising copy are suggestive, educational, and human interest. Testing ad copy is a critical step, as it will help you to improve the performance of your ads and ensure high-quality traffic.

You can start by writing down your target audience’s search queries. Each of these has a degree of specificity, so your ads should match those terms. Whether you are trying to target a specific geographical area, product, or service, it is important to address the pain point of the persona. Ngokwesibonelo, if you’re selling tickets to a concert, make sure your headline addresses their need.

When writing copy for your ad, try to appeal to the emotions of your audience. Ngale ndlela, you will be more likely to attract more visitors. By provoking emotions, great marketers can predict audience reactions and answer questions before they come up. Ngale ndlela, they can make their ads more relevant to the audience’s needs. There are 3 key copywriting strategies you can use to create effective ad copy.

To test your ad copy, use the test option on Google Ads. Make several different versions and load them into Google Adwords. Test them to determine which ones perform best. Remember that testing will help you determine which type of language your customers respond to best. There are many benefits to experimenting with your ad copy. You can see if it works better for your niche than for your competitors’.

Track results

With the help of Google Adwords, you can track the results of your paid search campaign. Ngale ndlela, you can monitor your success and save money. AdWords is an excellent way to promote your business online. Here are some tips for you to follow:

Track the results of Adwords campaigns in Google Analytics. Adwords reports include a column called “Ukuguqulwa,” which will tell you how many conversions your ad campaign has gotten. In addition to ad views, you can also see your CPC, which shows you how much you spent for each click. You can use this information to determine whether you’re overpaying for your ad campaigns or not.

One way to track AdWords conversions is to set up a pixel. This pixel can be placed on all pages of your website and used to target remarketing campaigns. To track AdWords conversions, you need to track more than just clicks. A click tells you how many people clicked on your ad, but it doesn’t tell you whether they acted on it once they reached your website. While clicks can tell you a lot about your campaign’s effectiveness, you need to know how many people actually converted.

Before you can get started with AdWords, you must understand CPA, the correct AdWords bid, and the importance of tracking conversions. Conversions are the result of the journey from keyword to landing page to sale. Google Analytics can help you in tracking the journey. It is a free Software-as-a-Service. Once you understand these concepts, you can start using AdWords to promote your business.

Izindleko

It’s essential to allocate a budget for Adwords campaigns. While the maximum CPC is determined by Google, the cost per click varies. You should set a daily budget of PS200, but this can vary based on your business niche and expected monthly website traffic. To set a daily budget for Adwords campaigns, divide your monthly budget by 30 to get an estimate of the cost per click. For an accurate cost per click estimate, you should read the help documents included with Adwords.

Using the Cost Per Conversion or CPA method to calculate cost per acquisition is a good way to understand the effectiveness of your advertising strategy, and can also help you control your budget. Cost per acquisition measures the number of people who are likely to complete a desired action. Adwords uses dynamic code on landing pages to track conversion rates. You should aim for a conversion rate of at least 1%. This method allows you to adjust your bid to ensure that your budget remains within the limits of your advertising budget.

The cost of AdWords can be justified by the profits you make from a new customer. Ngamanye amazwi, if you’re a service business, you should determine the lifetime value of a customer, both at first contact and over the long-term. Consider the example of an estate sale company. The average profit per sale is $3,000, and you won’t see much repeat business. Nevertheless, word-of-mouth referrals can have a small lifetime benefit.

As with any other service, you need to consider the subscription cost. Most PPC software is licensed, and you’ll need to factor in subscription costs. Nokho, WordStream offers 12-month contracts and an annual prepaid option, so you can budget accordingly. It’s important to understand what your contract entails before signing up for one of these plans. Kodwa khumbula, the price per click is still much lower than the total cost of AdWords.

Ukuqondisa

With the rise of Content Network, you can now focus your ads on specific customer segments. Previously, you had to add audience lists or remarketing lists to create a specific campaign for each. Manje, you can target ad campaigns to specific user segments, and you can increase conversion rates with these targeted campaigns. This article will review five types of targeting available to you on Google Adwords. You will learn why you should be targeting your audience based on their preferences and behaviors.

Income targeting allows you to target people by income. It works by analyzing publicly available data from the Internal Revenue Service. Google AdWords pulls this information from the IRS and enters it into your campaign. You can also use location targeting with Zip Codes. Google Adwords offers both income and zip code targeting. This makes it easier to find customers based on specific locations. And you can also use these targeting methods in conjunction with geolocation, which allows you to target ads to a particular area.

Contextual targeting matches ads to relevant content on web pages. With this feature, your ads will be displayed to people who are interested in certain topics or keywords. Ngokwesibonelo, an athletic shoe brand could put an ad on a running blog if a runner reads about shoes. The publisher scans the content of the page for a more relevant position. With this feature, you can ensure that your ads are targeted to your customer base.

Targeting Adwords by location is another powerful way to target your audience. If you want to target a specific audience, you can use location and average income levels. With these two variables, you can narrow down your audience while decreasing the wasted ad spend. Bese, you can narrow down your ad campaign by only targeting the people who are actively interested in your product or service. Ngakho, how do you narrow down your audience?

Imodeli yokubhida

A successful adwords campaign should target more than one demographic. Although your content will be relevant for all audiences, it might only be of interest to a certain group of people. In such a case, you can use automation to target this demographic group. By tracking the performance of your ad campaigns, you can adjust your bidding strategy accordingly. Ngaphandle kwalokho, you can also set automation rules to get an alert whenever your CPC goes up or your CPA drops.

Using an automated bid strategy takes the guesswork out of paid ads, but if you’d rather have greater results, you should always use a manual bid strategy. While your bid represents the amount you’re willing to spend on a specific keyword, it doesn’t determine the rankings for that keyword. This is because Google doesn’t want to give the top result to the one who spends the most money.

To choose the most effective bidding model for your ad campaign, you should structure your campaign in a manner that will maximise your keyword’s visibility. Ngokwesibonelo, if you want to boost your conversion rate, your bid should be high enough to drive more traffic. Kungenjalo, if you want to increase your conversion rates, go for a cost-per-acquisition campaign. It all depends on your needs, but it’s a good idea to make an informed decision based on your target audience.

Ngaphandle kwalokho, when you’re testing your ads, you can choose bid modifiers for specific times of day, demographics, and electronic devices. Ngokwesibonelo, you can choose the time period for your ads to show up on page one of Google’s search results. The amount you bid will also depend on how long it takes for your target audience to make a purchase or conversion. Kungenjalo, you can choose to limit your budget on specific keywords and target a specific audience with specific ads.

Conversion rates

The top converting industries in the last few years have been those in the Insurance, Finance and Dating industries. Today, the dating industry outpaces all other industries in conversion rates, averaging nearly nine percent on average. Other industries that are outpacing dating are Consumer Services, Legal, and Autos. Interestingly, the industries with the highest conversion rates don’t necessarily have the best products or services. Kunalokho, they might be using conversion-boosting tactics and experimenting with different offers.

The average PPC conversion rate is about 3.75% for search, futhi 0.77% kumanethiwekhi okubonisa. Conversion rates vary by industry, with Dating and Personal industries generating 9.64% of all AdWords conversions and Advocacy and Home Goods racking up the lowest. Ngaphezu kwalokho, conversion rates for the Google Display Network are much lower than in any other industry. This isn’t to say that there isn’t any room for improvement.

A high conversion rate is something that most companies desire. While it isn’t impossible to achieve a 10 percent conversion rate, you need to be sure that your conversion rate is high enough to drive profitable results. Conversion rates in Adwords vary widely and it is important to choose the right approach for your company’s needs. You should aim for a conversion rate of 10% or more, which is considered to be an excellent result.

While good on-site optimization practices are critical for improving your PPC conversion rate, there are also campaign-side elements that should be optimized for high-quality clicks. Okokuqala, make sure you choose a compelling ad and landing page. Bese, identify your best audiences and platforms. Okwesibili, make sure you optimize your ads for high-quality clicks. Conversion rates on AdWords for search and display are on par with the average for ecommerce ads, which average at about 1.66% futhi 0.89%. And finally, make sure that your ads are in sync with your website and are relevant to the content on your site.

Setting up a campaign

In order to create a successful ad campaign, you need to make sure that your keywords are targeted correctly. There are several steps you can take to improve your ad campaign’s performance. The most exciting part of running a Google Adwords campaign is optimizing your ads and landing pages. The next step is to switch to Expert Mode. In this mode, you can select a goal for your campaign, such as conversions, leads, or sales. The default setting will show you the most effective ad, so you can choose the best ad that will match the target audience. Nokho, if you don’t want to choose a specific goal, you can set a campaign without goal guidance.

Another part of the campaign settings is the ad schedule. The ad schedule will determine the days on which your ad will appear. You can change this based on the nature of your business. You can also change the ad rotation settings, but for now, it’s best to leave it at default. In addition to the ad schedule, you can customize your ads by using the different ad formats available.

Once you’ve finished creating your campaign, you’ll need to enter your billing information and payment methods. You can choose to use a credit card, debit card, bank account, or promotion code to fund your campaigns. Ngokulandela lezi zinyathelo, you’ll be well on your way to running a successful AdWords campaign. This article will walk you through the various steps to setup a campaign in Google Adwords.

Uma umusha ku-Adwords, ungase uzibuze ukuthi ungayandisa kanjani imali oyisebenzisayo. Kunezinto ezimbalwa okufanele uzicabangele lapho usungula umkhankaso oyimpumelelo, kuhlanganise Izindleko ngokuchofoza ngakunye (CPC), Isu lokubhida, Izinga lokuchofoza, kanye namagama angukhiye angalungile. Kulesi sihloko, uzofunda ukuthi ungasebenzisa kanjani lawa mathuluzi ngempumelelo ukuze uthole imali eningi kakhulu yemali yakho. Uma ungaqiniseki ukuthi yimaphi amamethrikhi okufanele uwalandele, sihlukanise izisekelo.

Izindleko ngokuchofoza ngakunye

Uma ufuna ukwazi ukuthi zibiza malini izikhangiso zakho, kufanele wazi ukuthi kunezici ezimbalwa ezinquma inani olisebenzisayo ngokuchofoza ngakunye. Amagama akho angukhiye, umbhalo wesikhangiso, ikhasi lokufika, kanye nemiphumela yekhwalithi konke kudlala indima enanini olisebenzisayo ngokuchofoza ngakunye. Ukuze uthuthukise i-CTR yakho, qiniseka ukuthi zonke lezi zici zihambisana nebhizinisi lakho. Ukuthola i-CTR ephezulu kuzoqinisekisa i-Google ukuthi iwebhusayithi yakho ihambisana namagama okusesha abantu abawabhalayo.

Enye yezinto ezibaluleke kakhulu okumele uyikhumbule yisilinganiso sezindleko ngokuchofoza ngakunye kwe-AdWords (CPC). Nakuba le nombolo ingahluka kakhulu, ngokuvamile lingaphansi kwedola elilodwa. I-CPC emaphakathi ye-e-commerce ingu $0.88, ngakho ukubhida $5 ngokwetemu elihlobene namasokisi eholide ngeke libe nanzuzo. Uma amasokisi ayenjalo $3, isilinganiso se-CPC singaba ngaphansi kakhulu. Kufanele njalo uqiniseke ukuthi ulandelela izindleko zakho nge-Google Spreadsheet noma uhlelo olufanayo.

Ngaphandle kwezindleko eziphezulu ze-AdWords, kusengenzeka ukugcina isabelomali sakho sokumaketha sisesimweni. I-AdWords ikuvumela ukuthi uqonde amakhasimende akho ngokusekelwe endaweni, ulimi, kanye nedivayisi. Ngaphezu kwalokho, ungasebenzisa ngisho ne-Google Pay ukuze ukhokhe $1,000,000 kuzikweletu ze-Adwords. Unganweba isikweletu emikhankasweni yakho yokukhangisa futhi uyikhokhe nyanga zonke ngendlela yebhili. Abakhangisi abaningi abakhulu sebevele basebenzisa le nketho ukuze bakhokhele amakhasimende abo.

Enye into ebalulekile okufanele uyicabangele izindleko zemikhankaso yakho. Imikhankaso eminingi yezikhangiso eyimpumelelo yileyo eshayela i-ROI ephezulu kakhulu, ngaphandle kokulahlekelwa noma yikuphi ukuthengisa noma amathuba okuhola. Kufanele futhi ukhumbule ukuthi amabhidi aphansi awakhiqizi ithrafikhi yekhwalithi ephezulu. Ngenxa yalokho, I-CPC yakho ephezulu akuyona inani olikhokhayo, futhi ukhokha kuphela okwanele ukusula imikhawulo Yezinga Lesikhangiso futhi wehlule izimbangi zakho.

Isu lokubhida

Ukuze ukwandise inzuzo yomkhankaso wakho we-Adwords, kufanele usebenzise isu lokubhida elihlakaniphile. Leli su lilungele labo abangenaso isiqiniseko sokuthi imaphi amagama angukhiye azobalethela inzuzo enkulu noma abangenaso isikhathi sokusetha amabhidi mathupha.. Leli su lokubhida libandakanya ukusetha ibhidi ephezulu yamagama angukhiye athile futhi lisebenza kuphela kulawo magama angukhiye. Lolu hlobo lwesu lokubhida luzoqinisekisa ukuthi izikhangiso zakho zithola ukuvezwa okuphezulu.

Leli su lokubhida lingasetshenziswa ukukhulisa ukuguqulwa. Izobonisa izikhangiso lapho abantu besesha igama lakho elingukhiye noma bavale ukuhluka. Nokho, kuyabiza futhi. Kufanele usebenzise leli su kuphela uma ibhajethi yakho inkulu. Leli su likukongela isikhathi esiningi ngoba lizenzela amabhidi. Kodwa kungase kungafaneleki kulabo abangenaso isikhathi sokucwaninga nokuhlola amasu ahlukene. Indlela engcono kakhulu ongayisebenzisa emkhankasweni wakho ukuthola leyo elungele izethameli zakho ozihlosile kanye nesabelomali sakho.

Zibekele ukukhulisa amazinga okuguqulwa ngokwandisa ibhidi yezikhangiso ezingase zikhiqize ukuguqulwa okwengeziwe. Ukusebenzisa leli su kungathuthukisa i-ROI yomkhankaso wakho. Ibhidi ephezulu izoholela ekuchofozweni okwengeziwe, kodwa izokubiza imali eyengeziwe uma yehluleka ukushayela ukuguqulwa. Ngakho, uma ukhetha isu lokubhida lomkhankaso wakho we-Adwords, khumbula ukuthi leli su akulona elabo bonke abakhangisi.

Leli su lokubhida lilungele abasebenzisi abanemigomo ethile. Uma uzama ukukhulisa ukuchofoza kwakho ngezinga noma izinga lokuvelayo, i-CPM ebukekayo iyindlela enhle yokufeza umgomo wakho. Uma uthola ukuguqulwa okwengeziwe ngezindleko ezithile, imali eningi oyoyenza. Leli su lokubhida lizokusiza futhi ukuthi uthuthukise ukuqashelwa komkhiqizo wakho futhi ukhulise ukuqwashisa komkhiqizo. Ngakho, sebenzisa leli su ukuze wandise inzuzo yakho. Nokho, kufanele ukhumbule ukuthi abukho usayizi owodwa olingana sonke isixazululo uma kuziwa ekukhetheni isu lokubhida.

Izinga lokuchofoza

Ukuthola izinga eliphezulu lokuchofoza emikhankasweni ye-Adwords kuwuphawu oluhle, kodwa uma isikhangiso sakho sihluleka ukuguqula izivakashi zibe amakhasimende akhokhayo, imiphumela ingaphansi kokwanelisayo. Ukudala izikhangiso ezifanele ezikhomba amagama angukhiye alungile kuyisihluthulelo sokukhulisa amanani okuchofoza, ngakho-ke kubalulekile ukuhlola isici ngasinye. Ucwaningo lwamagama angukhiye lungenye ingxenye ebalulekile, ngakho qiniseka ukuthi izikhangiso zakho ezikhokhelwayo zihambisana nabantu abasesha imikhiqizo noma amasevisi owanikezayo.

Izinga lokuchofoza elimaphakathi lemikhankaso ye-AdWords seliseduze 5% yokusesha kanye 0.5-1% kumanethiwekhi okubonisa. Izilinganiso zokuchofoza ziyasiza lapho uklama kabusha imikhankaso, njengoba bekhombisa intshisekelo yabathengi abangaba. Izilinganiso zokuchofoza zingakalwa ngokuthi kungakanani okulandwayo okuqukethwe umsebenzisi akutholayo. Kwenze kube lula kumakhasimende ukulanda okuqukethwe kwakho, njengoba lokhu kuzokhulisa ukwaneliseka kwamakhasimende, futhi ekugcineni, amathuba abo okuthenga imikhiqizo yakho.

Ukuze uqonde indlela yokwandisa i-CTR yakho, bheka idatha evela ezinhlotsheni ezahlukahlukene zama-akhawunti e-AdWords. Ngokwesibonelo, Ama-akhawunti e-B2B ngokuvamile anama-CTR aphezulu kunama-akhawunti e-B2C. Lawa ma-akhawunti maningi amathuba okuthi akhiqize umkhondo ofanelekayo futhi athengise izinto ezinenani eliphezulu. Lawo ma-akhawunti anama-CTR aphansi angahlaziywa kusetshenziswa isampula yama-akhawunti awo, okusho ukuthi imiphumela ayikwazi ukumela uhla olubanzi lwama-akhawunti.

Uma usebenzisa umkhankaso wesikhangiso sosesho, ungalindela ukuthola i-CTR ephakeme kakhulu embonini yokuqomisana noma yokuhamba. Imikhankaso eyenziwe yasendaweni nayo ingakhuphula i-CTR yakho, njengoba abathengi bendawo bethemba izitolo zasendaweni. Yize izikhangiso zombhalo nezithombe zingase zingakhohlisi njengalezo ezisetshenziselwa ukukhiqiza okuphambili, izikhangiso zolwazi zingavusa ilukuluku futhi zikholise ababukeli ukuthi bazichofoze. Kubalulekile ukwazi ukuthi igama elingukhiye ngalinye, isikhangiso, futhi ukufakwa kuhlu kune-CTR yayo.

Amagama angukhiye angalungile

Kunezizathu eziningi zokusebenzisa amagama angukhiye angalungile ku-Adwords. Ukuzisebenzisa kuzokusiza ukuthi uqondise izethameli ezifanele kakhulu futhi wehlise ukuchofoza okumoshayo. Ukwengeza, lawa mathuluzi azokusiza ukuthi ugweme ukubhida ngokwakho noma ukwenza abantu ababonayo badle inyama. Ngakho, ungasebenzisa kanjani amagama angukhiye angalungile? Ungafunda ukuze uthole ukuthi kungani amagama angukhiye angalungile ebaluleke kangaka. Nazi ezinye zazo:

Amagama angukhiye abalulekile abhekisela egameni elimaphakathi noma elibaluleke kakhulu lebinzana elingukhiye. Ngokwesibonelo, uma uyi-plumber, ufuna ukukhangisa kulabo abafuna izinsiza zakho, hhayi kulabo abafuna umsebenzi. Ngakho-ke, igama lakho elingukhiye elingalungile lithi “osebenza ngamapulangwe” futhi “osebenza ngamapulangwe.” Uma ukhangisa ibhodi lomsebenzi, uzosebenzisa izwi “umsebenzi” njengegama elingukhiye eliphikisayo.

Enye indlela yokuhlonza amagama angukhiye angemuhle ukubuka umbiko wakho Wombuzo Wosesho. Ukusebenzisa lo mbiko, ungakwazi ukukhomba imibuzo yosesho engahambisani ne-niche yakho. Ngokusebenzisa amagama angukhiye aphikisayo, uzokwazi ukuthuthukisa imikhankaso yakho yezikhangiso. Ngokwesibonelo, uma uthengisa umatilasi, ungase ukhethe ukukhangisa umatilasi wamadoda, kodwa ungathanda ukugxila kwabesifazane. Kwabesilisa, nokho, amagama angukhiye aphikisayo angase angafaneleki kangako.

Nakuba ukufaniswa okunegethivu okubanzi akusebenzi ekufanisweni kwamagama, izovimbela izikhangiso ukuthi zingaveli uma umbuzo unawo wonke amagama nemisho engemihle. Ukufana ncamashi nokunegethivu kuzovimbela izikhangiso ukuthi zingaveli emibuzweni yosesho equkethe lawo magama. Lawa magama angukhiye angemahle mahle kumagama ebhrendi anobudlelwano obuseduze kanye neminikelo efanayo. Kubalulekile ukwazi ukuthi amagama angukhiye angalungile asho ukuthini kuwe. Uma ungafuni ukuchitha imali eningi ezikhangisweni, amagama angukhiye angalungile ayindlela engcono kakhulu yokwenza izikhangiso zakho zihambisane.

Ukudala izikhangiso ngezinga lokuchofoza okungenani 8%

I-CTR ephezulu akuyona kuphela imethrikhi ebalulekile ekukhangiseni. Imikhankaso yezikhangiso ingakwazi ukuguqulwa ngenxa yokuthi ayiqondile amagama angukhiye alungile. Ukuvimbela lokhu, kubalulekile ukuhlola yonke into yesikhangiso sakho. Ucwaningo lwamagama angukhiye lungenye ingxenye ebalulekile, ukuze izikhangiso zakho ezikhokhelwayo zihambisane. Uma wehluleka ukwenza njalo, uzochitha imali.

Ungakwazi ukukhuphula izinga lokuchofoza ngokwenza isikhangiso sakho sikhonge ngangokunokwenzeka. Zama ukuphakamisa umnikelo okhethekile. Qiniseka ukuthi ugxile esihlokweni sakho sokuthengisa esiyingqayizivele futhi unikeze izinzuzo ezibonakalayo kubasebenzisi bakho. Ngokwenza kube lula ukuthatha isinyathelo, abantu bazokwazi ukuchofoza esikhangisweni sakho. Kuzosiza futhi ukubhala ikhophi yesikhangiso ekhangayo. Ngokulandela lezi zinyathelo, uzobe usendleleni eya ekudaleni izikhangiso ngezinga lokuchofoza okungenani 8%.

Ukwenza imali nge-Adwords, udinga ukwazi ukuthi ungabhida kanjani, uzenza kanjani kahle izikhangiso zakho, kanye nendlela yokusebenzisa i-Retargeting kanye namathuluzi okucwaninga amagama angukhiye. Kulesi sihloko, uzofunda ukubhida, setha imodeli yokubhida, futhi udale izikhangiso ezihehayo. Kungakhathaliseki ukuthi uyaqala noma ungumsebenzisi othuthukile, lolu lwazi lubalulekile. Ukusebenzisa isixhumi esibonakalayo se-AdWords kulula futhi kuqondile.

Izindleko ngokuchofoza ngakunye

Ngenkathi izindleko ngokuchofoza ngakunye kwe-Adwords ziyahlukahluka ngomkhakha, ngokuvamile ingaphansi $1 ngegama elingukhiye. Kwezinye izimboni, i-CPC ingaba phezulu, njengoba izindleko ezimaphakathi ngokuchofoza ngakunye ziphakathi $2 futhi $4. Kodwa uma ubheka ukusebenzisa imali ekukhangiseni, kufanele ucabangele i-ROI futhi. Ngaphezu kwalokho, izindleko ngokuchofoza ngakunye kwegama elingukhiye embonini efana nezinsizakalo zomthetho zingaba ngaphezu kwalokho $50, kuyilapho i-CPC embonini yezokuvakasha neyokungenisa izihambi iyodwa $0.30.

Isikolo sekhwalithi esinye isici esinquma izindleko ngokuchofoza ngakunye. Le metric iboshelwe kumagama angukhiye nemibhalo yesikhangiso. Umphumela Wekhwalithi ephezulu ukhombisa ukuhambisana ngakho-ke i-CPC ephansi. Ngokunjalo, i-CTR ephezulu ibonisa ukuthi okuqukethwe kuwebhusayithi yakho kubalulekile. Iphinde ibonise ukuthi izikhangiso zakho zibaluleke kangakanani. Njengoba ubona, I-CPC ingakhula njengoba umncintiswano wegama elingukhiye ukhula. Ngakho, qiniseka ukuthi ulungiselela izikhangiso zakho ukuze uthole okuningi kuzo.

Ungakwazi ukubala i-ROI ye-AdWords ngokubheka amabhentshimakhi embonini. Amabhentshimakhi e-AdWords akusiza ukuthi uzibekele imigomo yokumaketha futhi uhlele ibhajethi yakho. Ngokwesibonelo, embonini yezindlu ezithengiswayo, isilinganiso semboni ye-CPC (Chofoza Ngesilinganiso) kuyinto 1.91% okwenethiwekhi yokusesha, ngenkathi i 0.24% okwenethiwekhi yesibonisi. Kungakhathaliseki imboni yakho, amabhentshimakhi awusizo uma ubeka ibhajethi yakho nemigomo.

I-CPC ephakeme akusona isikhangiso esingcono noma esishibhile. Ungakhetha phakathi kokubhida okuzenzakalelayo nokubhida okwenziwa mathupha. Ukubhida okuzenzakalelayo kulula ukukusetha, ikakhulukazi uma umusha ku-AdWords. Ukubhida ngokwenza kukuvumela ukuthi ulawule inani elinikezwa ngokuchofoza ngakunye. Futhi ifaneleka kakhulu kumabhizinisi amasha ku-AdWords futhi angenalo ulwazi oluningi.

I-Geotargeting ingenye indlela enhle yokunciphisa izindleko ngokuchofoza ngakunye futhi wandise ukusebenzisa kwakho izikhangiso. Ngokukhomba izikhangiso zakho ngokusekelwe lapho isivakashi sihlala khona, leli qhinga likuvumela ukuthi uqondise izethameli ezifanele kakhulu. Kuya ngohlobo lwebhizinisi, i-geotargeting ingathuthukisa i-CTR, ngcono Ikhwalithi Yesikolo, futhi wehlise Izindleko zakho ngokuchofoza ngakunye. Kubalulekile ukukhumbula ukuthi isikhangiso sakho siqondiswe kakhulu, kuzoba ngcono isu lakho lokukhangisa.

Imodeli yokubhida

Cishe uzwile ngamamodeli ahlukene wokubhida ku-Adwords. Kodwa wazi kanjani ukuthi iyiphi ehamba phambili yomkhankaso wakho? Okokuqala, kufanele ucabangele umgomo wakho womkhankaso. Ingabe uzama ukuthuthukisa ukuguqulwa? Uma kunjalo, bese ungasebenzisa i-CPC (izindleko ngokuchofoza ngakunye) ukubhida. Noma, ufuna ukusunduza okuvelayo noma ukuguqulwa okuncane? Ungasebenzisa ngisho nokulandelela ukuguqulwa okuguquguqukayo.

Ukubhida mathupha kunikeza ukulawula okwengeziwe ekuqondisweni kwezikhangiso. Ngaphezu kwalokho, ungasetha i-CPC enkulu yegama elingukhiye futhi unikeze isabelomali esithile. Ukubhida mathupha kudla isikhathi, kodwa iqinisekisa ukuqaliswa ngokushesha kwanoma yiziphi izinguquko. Nokho, ukubhida okuzenzakalelayo kulungele ama-akhawunti amakhulu. Kungaba nzima ukuqapha futhi kuvimbele ikhono lakho lokubuka isithombe esikhulu. Ukubhida mathupha kukunikeza ukulawula okuyimbudumbudu futhi kungaba inketho enhle uma uzama ukuthuthukisa ukusebenza kwegama elingukhiye elithile.

Kunamamodeli amabili amakhulu wokubhida ku-Adwords: Izindleko ngokuchofoza ngakunye (CPC) kanye ne-cost-per-mille (CPM). Eyangaphambili ivame kakhulu futhi ingcono kakhulu kubakhangisi abaqondise izethameli ezithile, kuyilapho lokhu kwakamuva kungcono kakhulu kubakhangisi abafuna ukukhiqiza umthamo omkhulu wethrafikhi. Nokho, zombili izinhlobo zemikhankaso zingazuza kumodeli yokubhida ye-cost-per-mille. Inikeza ukuqonda kokuthi zingaki okuvelayo isikhangiso esithile esingase sikuthole. Lokhu kuyasiza kakhulu emikhankasweni yokuthengisa yesikhathi eside.

Ungakwazi ukuqapha ukusebenza kwegama lakho elingukhiye ngokusebenzisa ithuluzi lamahhala le-Google lokulandela ukuguqulwa. Ithuluzi le-Google lokulandelela ukuguqulwa lizokubonisa kahle ukuthi mangaki amakhasimende achofoza ezikhangisweni zakho. Ungakwazi futhi ukulandelela izindleko ngokuchofoza ngakunye ukuze uthole ukuthi yimaphi amagama angukhiye akubiza imali eyengeziwe. Lolu lwazi lungakusiza wenze isinqumo esihle. Ngala mathuluzi onawo, uzokwazi ukukhulisa ukuguqulwa kwakho ngenkathi wehlisa izindleko zakho konke ukuchofoza.

Ukubhida kwe-CPA okuqondisiwe kugxile ekuguquleni ukushayela. Ngalolu hlobo lokubhida, amabhidi omkhankaso wakho asethwa ngokusekelwe kuzindleko zokuthola ngakunye (CPA). Ngamanye amazwi, ukhokhela umbono ngamunye ngamunye otholwa ikhasimende elingase libe khona. Ngenkathi ukubhida kwe-CPA kuyimodeli eyinkimbinkimbi, ukwazi i-CPA yakho kuzokuvumela ukuthi usethe amabhidi asebenza kahle kakhulu omkhankaso wakho. Ngakho, Ulindeni? Qalisa namuhla futhi wandise ukuguqulwa kwakho nge-Adwords!

Ithagetha kabusha

Uma uqhuba ibhizinisi, ukuhlela kabusha nge-Adwords kuyindlela enhle yokugcina uthintana namakhasimende akho futhi ufinyelele amasha. Nge-Google Adwords, ungabeka amathegi eSikripthi kusayithi lakho ukuze abantu abake bavakashela isayithi lakho bazobona lezo zikhangiso futhi. Ingasetshenziswa kuzo zonke iziteshi zokuxhumana, kanjalo. Empeleni, izibalo zibonisa lokho 6 koku 10 abalahla izinqola bazobuya bazoqedela ukuthenga kwabo ngaphakathi 24 amahora.

Ukuqondisa kabusha kusebenza kahle kakhulu uma uqondise izethameli ezifanele. Ngokwesibonelo, uma umkhankaso wakho wokumaketha kabusha uqondiswe kubantu asebevele bathenge okuthile kuwebhusayithi yakho, kufanele ukhethe isithombe esinokubukeka nomuzwa ofana nesayithi. Abathengi abavakashele ikhasi lezingubo zomshado kungenzeka ukuthi bathenge ingubo kunalabo abaphequlule isayithi kuphela. Lokhu kungakusiza wenze izikhangiso zakho zihambisane nemikhiqizo oyithengisayo.

Enye indlela esebenzayo yokusebenzisa ukuphinda uthage ezinkundleni zokuxhumana ukusebenzisa i-Facebook. Lokhu akuyona nje indlela enhle yokwenza umkhondo, futhi kuyindlela enhle yokwakha abalandeli be-Twitter. I-Twitter inokungaphezu kwalokho 75% abasebenzisi beselula, ngakho qiniseka ukuthi izikhangiso zakho zisebenziseka kalula. Ukuqondisa kabusha nge-Adwords kuyindlela enhle yokuqinisekisa ukuthi udonsa ukunaka kwezithameli zakho futhi uziguqule zibe amakhasimende.

Ukuqondisa kabusha nge-Adwords kungakusiza futhi ukuthi uqondise izivakashi ezithile. Ngokwesibonelo, uma isivakashi sivakashele iwebhusayithi yakho bese sithenga umkhiqizo, ungakha izethameli ezifana nalowo muntu. I-AdWords izobe isibonisa lezo zikhangiso kulowo muntu kuyo yonke Inethiwekhi Yokubonisa ye-Google. Ukuze uthole imiphumela engcono kakhulu, hlukanisa izivakashi zewebhusayithi yakho kuqala ngokuqhathanisa izibalo zabo. Uma usukwenzile lokho, uzokwazi ukukhomba imizamo yakho yokumaketha kabusha ezinhlotsheni ezithile zezivakashi.

Ucwaningo lwamagama angukhiye

Ukuze wenze okuningi ngomkhankaso wakho wesikhangiso, kufanele wazi ukuthi ungakha kanjani okuqukethwe okufanele. Ukumaketha okuqukethwe kuyisihloko esikhulu kulezi zinsuku. Ukudala okuqukethwe okuzoheha amakhasimende, kufanele ucwaninge imigomo ehlobene ne-niche yakho futhi uyixhume ku-Google. Landelela ukuthi zingaki ukusesha okwenziwayo ngale migomo ngenyanga, nokuthi abantu bachofoza kangaki ezikhangisweni zale migomo. Bese, dala okuqukethwe okuzungeze lolo sesho oludumile. Ngale ndlela, ngeke nje udale okuqukethwe okuyikhwalithi kumakhasimende akho, kodwa futhi uzoba nethuba elingcono lokukleliswa phezulu.

Indlela ephumelela kakhulu yokuqala ucwaningo lwakho lwegama elingukhiye ukudala i-buer persona, noma ikhasimende elikahle. Dala umuntu othengayo ngokukhomba izici, amathonya, kanye nemikhuba yokuthenga yekhasimende lakho elikahle. Ngokusekelwe kulolu lwazi, unganciphisa uhlu lwamagama angukhiye angenzeka. Uma usunomuntu othengayo, ungasebenzisa ithuluzi lokucwaninga igama elingukhiye ukuze uthole amagama angukhiye afaneleka kakhulu. Bese, uzokwazi ukuthi yimaphi anamathuba aphezulu okukleliswa.

Njengoba kushiwo ngenhla, okugxilwe kukho kocwaningo lwegama elingukhiye le-AdWords kusenhloso. I-Google iqondise kubasebenzisi abasesha ngentshiseko isixazululo. Labo abafuna inkampani yokufaka uphawu e-London ngeke basibone isikhangiso sakho, kuyilapho labo abaphequlula kumagazini wemfashini bangase baphequlule ukuze bathole imfundo. Ngokusebenzisa amagama angukhiye wokufanisa amagama, uzothola amakhasimende aqondisiwe empeleni afuna lokho okunikezayo. Laba seshi kungenzeka ukuthi bachofoze esikhangisweni sakho uma bengakwazi ukuhlobana naso.

Ungasebenzisa isihleli segama elingukhiye ukuze ubone ukuthi yimiphi imishwana enevolumu yokusesha kakhulu, nokuthi igama elithile liye lacingwa kangaki ngenyanga ngayinye. Ngaphezu komthamo wokusesha wanyanga zonke, ungabheka nokuthrendayo ngesikhathi sangempela, okuhlanganisa idatha ye-Google Trends kanye nezibalo zendawo yangakini. Ngalokhu, unganquma ukuthi ingabe umushwana unevolumu yokusesha ephezulu nokuthi uyathrenda noma uyakhuphuka. Uma ucwaningo lwakho lwegama elingukhiye seluqediwe, uzoba nohlu lwamagama angukhiye afanelekile ongawaqondisa ezikhangisweni zakho.

Uma ungumnikazi webhizinisi, mhlawumbe usebenzise inkundla ye-Adwords ye-Google ukukhangisa ibhizinisi lakho. Kunezindlela ezimbalwa zokuhlela i-akhawunti yakho ukuze uqinisekise ukuthi uthola imali eningi yemali yakho. Kulesi sihloko, sizofaka izisekelo zokubhida kumagama angukhiye anophawu lokuhweba, uqondise izethameli zakho usebenzisa ukufanisa imisho, kanye nokuguqulwa kokulandela umkhondo. Lesi sihloko senzelwe ukukunikeza ulwazi oludingekayo ukuze ukhulise ukusebenza kahle kwemizamo yakho yokukhangisa kuplathifomu ye-Google.

Khangisa kunkundla ye-Adwords yakwa-Google

Kunezizathu eziningi zokuthi kungani kubalulekile ukukhangisa ku-platform ye-Google Adwords. Okokuqala, uzokhokhiswa kuphela uma othile echofoza esikhangisweni sakho. Okwesibili, le ndlela yokukhangisa ikuvumela ukuthi ulandelele imiphumela yemikhankaso yakho yezikhangiso. Ngaleyondlela, ungenza izinqumo ezinolwazi mayelana nenani lemali oyisebenzisayo ekukhangiseni. Kodwa i-Google Adwords akuyona ukuphela kwendlela yokukhangisa ku-Google. Ukuze uqinisekise ukuthi iyasebenza ebhizinisini lakho, uzodinga ukuqonda ukuthi le nkundla yokukhangisa isebenza kanjani.

I-AdWords isebenza ne-Google Display Network, esebenzisa inethiwekhi ye-Google yamawebhusayithi ezinkampani zangaphandle. Isikhangiso sakho singavela phezulu ekhasini lakho lewebhu, kubha eseceleni, ngaphambi kwamavidiyo e-YouTube, noma yikuphi kwenye indawo. Inkundla futhi inamandla okubeka izikhangiso kuzinhlelo zokusebenza zeselula ne-Gmail. Kuzodingeka ubhalise izimpawu zakho zokuthengisa ngaphambi kokuthi uqale ukukhangisa nge-Google. Lokhu kusho ukuthi uzokhokha kancane ngokuchofoza ngakunye futhi uthole ukubekwa kwezikhangiso okungcono.

Ukukhangisa kuplathifomu ye-Google Adwords kulula ukuyisebenzisa. Ziningi izindlela zokwandisa ibhajethi yakho, okuhlanganisa nokukhulisa indlela osebenzisa ngayo imali uma imiphumela ibonakala. Ukwandisa impumelelo yakho, cabanga ukuqasha umxhumanisi Oqinisekisiwe we-Google noma i-ejensi ukuze ikusize. Asikho isizathu sokuthi kungani ungazami, njengoba kuyindlela engabizi kakhulu yokuletha izikhangiso eziqondiswe kakhulu. Futhi khumbula, uma uthola imiphumela, ungakwazi ukwandisa isabelomali sakho esikhathini esizayo.

Ukukhangisa kuplathifomu ye-Google Adwords kuyindlela enamandla kakhulu yokufinyelela abangaba amakhasimende emhlabeni wonke. Isistimu yayo empeleni iyindali, futhi ubhida ngamagama angukhiye athile nemishwana. Uma usukhethile amagama akho angukhiye futhi unesikolo sekhwalithi, isikhangiso sakho sizovezwa phambi kwemiphumela yosesho. Futhi ingxenye engcono kakhulu, akubizi kakhulu, futhi ungaqala umkhankaso ngokushesha njenganamuhla!

Faka isicelo kumagama angukhiye anophawu lokuhweba

Kuze kube muva nje, awukwazanga ukubhida ngamagama angukhiye anophawu lombangi ku-Google Adwords. Lokho kwashintsha 2004, ngenkathi i-Google yethula ukubhida kwegama elingukhiye lesiqhudelana naye. Isinqumo esivuna i-Google, enenqubomgomo evumela izimbangi ukuthi zisebenzise izimpawu zabo zokuthengisa kukhophi yesikhangiso, kukhuthaze izimbangi zamabhizinisi eziningi ukuthi zisebenzise amagama azo emikhiqizo ezikhangisweni. Manje, nokho, le nqubomgomo iyahlehliswa.

Ngaphambi kokuthi ubhide ngegama elingukhiye elingukhiye, qiniseka ukuthi unemvume yokuyisebenzisa. I-Google ineziqondiso ezilula zokukhangisa zokusesha ezisebenza kuzimpawu zokuhweba. Lapho ubhida kumkhiqizo wesimbangi, gwema ukufaka igama lesimbangi kukhophi yesikhangiso. Ukwenza kanjalo kuzoholela kumaphuzu ekhwalithi ephansi. Kungakhathaliseki ukuthi yisiphi isizathu, kuwumkhuba omuhle ukuba nesikhundla esiphezulu emiphumeleni yosesho.

Isizathu esikhulu sokungabhidi ngegama elingukhiye eliphawuliwe ukuthi kungase kube nzima ukuhlukanisa phakathi kwemiphumela yosesho lwendalo kanye nezikhangiso ezikhokhelwayo.. Nokho, uma uphawu lwakho lokuhweba lubhalisiwe ne-Google, ingasetshenziswa ezingosini zolwazi. Amakhasi okubuyekeza ayisibonelo salokhu. Amabhrendi amakhulu nawo asebenzisa izimpawu zawo zokuthengisa kumakhophi azo ezikhangiso, futhi basemalungelweni abo ukwenza kanjalo. Lezi zinkampani zizimisele ngokuhlala ziphezulu emiphumeleni yosesho yemikhiqizo namasevisi azo anophawu lokuhweba.

Izimpawu zokuhweba zibalulekile. Ungase uthande ukucabanga ukuwasebenzisa embhalweni wakho wesikhangiso ukuze uphromothe umkhiqizo wakho. Nakuba kungase kube nzima ukuzisebenzisa ezikhangisweni, zisengenzeka kwezinye izimo. Imigomo evikelwe yizimpawu zokuhweba kufanele isetshenziselwe izinjongo zokwazisa, njengebhulogi. Kufanele futhi ube nekhasi lokubikezela eliqukethe imigomo enophawu lokuhweba futhi kufanele ukucacise ukuthi iyini inhloso yakho yokuthengisa. Uma uthengisa izingxenye, kufanele ukusho lokhu ngokucacile futhi ubonise intengo noma isixhumanisi sokuthenga into.

Uma izimbangi zakho zisebenzisa igama lophawu lokuhweba, kufanele ubhide kuleyo migomo ku-Adwords. Kungenjalo, ungase ubhekane nekhwalithi ephansi nezindleko zokuchofoza ngakunye. Ngaphezu kwalokho, oqhudelana nabo bangase bangalazi igama lomkhiqizo wakho futhi ngeke babe nomkhondo wokuthi uyababiza. Okwamanje, umncintiswano ungase ubhide ngemibandela efanayo. Ungazama ukukwenza umgomo ukusebenzisa igama lakho lomkhiqizo njengegama elingukhiye eliphawulwe ngokuhweba.

Izithameli eziqondiwe ngokufanisa ibinzana

Ngenkathi ungase ucabange ukufana okubanzi kuwukuphela kwendlela yokukhomba amakhasimende akho, ukufanisa ibinzana kukunikeza ukulawula okwengeziwe. Ngokufanisa ibinzana, izikhangiso zakho kuphela ezizovela uma othile ethayipha umushwana, kufaka phakathi noma yikuphi ukuhluka okusondelene namanye amagama ngaphambi noma ngemuva kwegama lakho elingukhiye. Ngokwesibonelo, ungaqondisa izinsizakalo zokugunda utshani ngendawo futhi ubone uhlu lwezinsizakalo zasendaweni kanye nezilinganiso zazo zesizini. Ukusebenzisa imisho yokufanisa, nokho, kubiza kakhulu kunokulinganisa okubanzi, ngakho-ke kufanelekile ukucabangela ezinye izinketho.

Ukusebenzisa ukufanisa amagama kungakhuphula i-CTR nokuguqulwa, futhi kunganciphisa ukusetshenziswa kwezikhangiso okumoshiwe. Ububi bokufanisa ibinzana ukuthi kukhawulela imali oyisebenzisayo ukusesha okuqukethe igama lakho elingukhiye, okungakhawulela ukufinyelela kwakho. Uma uhlola imibono emisha, nokho, ukufana okubanzi kungase kube inketho engcono kakhulu. Lesi silungiselelo sikuvumela ukuthi uhlole izikhangiso ezintsha futhi ubone ukuthi yini esebenzayo. Uma kuziwa ekusebenzeni kwesikhangiso, uzofuna ukwenza isiqiniseko sokuthi uqondise izethameli ezifanele ngamagama angukhiye alungile.

Uma ukhangisa umkhiqizo noma isevisi edumile ngokujwayelekile, ukufanisa amagama angukhiye kuyindlela enhle kakhulu yokukhomba leli qembu. Ukufanisa imisho kusebenza ngokuqinisekisa ukuthi izikhangiso zakho ziboniswa kuphela kubantu abaseshe igama elingukhiye eliqondile noma ibinzana. Okubalulekile wukuqinisekisa ukuthi umusho owusebenzisayo ulandelana ngendlela efanele ukuze uvele emiphumeleni yosesho ephezulu. Ngale ndlela, uzogwema ukuchitha ibhajethi yakho yesikhangiso kuthrafikhi engabalulekile.

Ukufanisa imisho kungakusiza ukuthi uhlaziye usesho lwamakhasimende ukuze uthole ukuthi hlobo luni lwamagama angukhiye abawafunayo. Kuyasiza ikakhulukazi uma ufuna amakhasimende athile. Ukusebenzisa amagama afanayo ku-Adwords kuzonciphisa izethameli oziqondise futhi kuthuthukise ukusebenza komkhankaso wakho wesikhangiso. Futhi, uma uyisebenzisa ngendlela efanele, uzobona imbuyiselo ephezulu ekuchithweni kwezikhangiso. Uma usuphumelele kulezi zindlela, uzokwazi ukufeza izinhloso zakho ngokushesha nangokunemba okukhulu kunangaphambili.

Enye indlela yokukhomba abantu ukudala izinhlu ezihambisanayo. Lolu hlu lungabandakanya noma yiziphi izivakashi zewebhusayithi noma abantu abenze izenzo ezithile kuwebhusayithi yakho. Ngezinhlu zokuhambisana, ungaqondisa abasebenzisi abathile ngokusekelwe kulokho abakuthandayo. Futhi, uma unomkhiqizo abantu abasanda kuwuthenga, ungasebenzisa lokho ukuze uqondise kubo ngezikhangiso. Ngokuzayo uma udala izethameli ezintsha, qiniseka ukuthi usebenzisa uhlu lwangokwezifiso lokuhambisana.

Landelela ukuguqulwa ngokufanisa ibinzana

Uma ubheke ukuthuthukisa umkhankaso wakho wokumaketha wenjini yokusesha, ungase ucabange ukusebenzisa isilungisi sokufanisa ibinzana esikhundleni sokufanisa okubanzi. Lezi zilungisi zisetshenziswe ekusesheni okukhokhelwayo kusukela ekuqaleni kwesiteshi, futhi zikuvumela ukuthi ucace kakhudlwana lapho ubonisa izikhangiso zakho. Nakuba lokhu kungase kuzwakale kuwumbono omuhle, abakhangisi abaningi bakhathazeka ngokumosha imali yabo yezikhangiso uma bengalungisi igama labo elingukhiye lokufanisa elibanzi. Ngaphezu kwalokho, igama elingukhiye lokufanisa lingacupha isikhangiso sakho ekusesheni okungalawulwa, yehlisa ukuhambisana kwesikhangiso sakho.

Enye indlela yokuthuthukisa imishwana yamagama angukhiye ukungeza “+” emagameni ngamanye. Lokhu kuzotshela i-Google ukuthi igama ofuna ukulikhomba kumele lisetshenziswe ekusesheni. Ngokwesibonelo, uma umuntu esesha “isibani setafula esolintshi,” isikhangiso sakho sizovela kuphela uma umuntu efake umusho oqondile. Le ndlela ilungele abantu abafunayo “isibani setafula esolintshi,” ngoba izoboniswa kuphela kubantu ababhala umusho oqondile, kunokuba ngokuvamile.

Ukwandisa i-CTR namazinga okuguqulwa, kubalulekile ukufaka izinombolo esihlokweni sezikhangiso zakho. Ucwaningo lubonisa ukuthi ukufaka izinombolo esihlokweni sezikhangiso zakho kukhulisa i-CTR nge 217%. Kodwa lokho akusho ukuthi kufanele uvuselele isondo. Iqhinga ukwenza isiphakamiso senani eliphoqelelayo kanye nehhuku ngaphandle kokuvuselela isondo. Nakuba izikhangiso ezihlakaniphile zingandisa i-CTR, zingabiza. Ngakho, ake sibheke amasu alula kodwa asebenzayo.

Ucwaningo lwamagama angukhiye

Ukuze wenze okuningi ngomkhankaso wakho we-AdWords, kufanele wenze ucwaningo lwamagama angukhiye. Amagama angukhiye angakhethwa ngokusekelwe ekudumeni kwawo, izindleko ngokuchofoza ngakunye, kanye nevolumu yokusesha. I-Google Keyword Planner iyithuluzi lamahhala ongalisebenzisa ngale njongo. Ngokusebenzisa leli thuluzi, ungakwazi ukunquma isilinganiso senani lokusesha igama elingukhiye elitholwa inyanga ngayinye kanye nezindleko ngokuchofoza ngakunye kwegama elingukhiye ngalinye. I-Google Keyword Planner iphinde iphakamise amagama angukhiye ahlobene ongawasebenzisa ukuze wakhe imikhankaso eqondiswe kakhulu.

Uma usunohlu lwamagama angukhiye, sekuyisikhathi sokuzibeka eqhulwini. Gxila emagameni ambalwa adume kakhulu. Khumbula ukuthi amagama angukhiye ambalwa azoholela kumkhankaso oqondiswe kakhulu kanye nenzuzo enkulu. Nokho, uma ungenaso isikhathi sokwenza ucwaningo lwegama elingukhiye kuwo wonke amagama angukhiye, ungasebenzisa ithuluzi lamahhala njenge-SEMrush ukuthola ukuthi yimaphi amagama angukhiye izethameli zakho ezihlosiwe ezibhala kuwo. Kungenzeka futhi ukusebenzisa ithuluzi lokucwaninga lamagama angukhiye njenge-SEMrush ukuze uthole ukuthi mingaki imiphumela evela ku-SERP.

Elinye ithuluzi elimahhala futhi elingasetshenziswa ukwenza ucwaningo lwamagama angukhiye ama-Ahrefs. Yindawo enhle yokuqala, njengoba ikuvumela ukuthi ubuke izimbangi zakho’ ithrafikhi yewebhusayithi, ukuncintisana, kanye nevolumu yegama elingukhiye. Ungabona futhi ukuthi yiluphi uhlobo lwamawebhusayithi asezingeni kulawo magama angukhiye futhi uhlaziye amasu awo. Lokhu kubalulekile, njengoba lawa magama angukhiye eyilokho ofuna ukukukala ku-Google. Nokho, akulula ngaso sonke isikhathi ukwabelana nabanye abathintekayo ngalokhu okutholakele.

Ukusebenzisa i-Keyword Planner ye-Google kukuvumela ukuthi ubone imiqulu yosesho ngenyanga, okungakusiza ukuthi uqondise izikhangiso zakho ngemibandela ecaciswe kakhulu. Isihleli samagama angukhiye siphinde sivumele ukuthi ubone amagama angukhiye afanayo. Leli thuluzi liphinde likubonise inani labantu abasesha igama elingukhiye ngokususelwe kuzingqinamba zakho. Ungasebenzisa futhi i-Keyword Planner ye-Google ukuze ubone ukuthi yimaphi amagama angukhiye ancintisana namagama angukhiye afana nelakho. Lawa mathuluzi azokunikeza umbono wamagama angukhiye adume kakhulu futhi akusize uthole angcono kakhulu emikhankasweni yakho yezikhangiso.

Imodeli yokubhida

Izindleko ngokuchofoza ngakunye (CPC) isu lingakhiqiza okuvelayo okunezindleko eziphansi kakhulu kune-CPM, ikakhulukazi izikhangiso ezingaphansi komkhawulo. Nokho, I-CPM isebenza kangcono uma ukuqwashisa ngomkhiqizo kuwumgomo wakho oyinhloko. Ukubhida kwe-CPC okwenziwa ngesandla kugxile ekusetheni amabhidi wamagama angukhiye athile. Kulo modeli, ungasebenzisa amabhidi aphezulu kuphela kulawa magama angukhiye ukuze ukhulise ukubonakala. Nokho, le ndlela ingadla isikhathi.

I-Adwords ikuvumela ukuthi uguqule amabhidi akho ngomkhankaso nezinga leqembu lezikhangiso. Lokhu kulungiswa kwebhidi kubizwa ngokuthi izilungisi zamabhidi. Izilungisi zebhidi ziyatholakala ku-Platform, InteractionType, kanye Nokuqukethwe Okuthandwayo. Lokhu kugcinwa ezingeni leqembu lesikhangiso nge-AdGroupCriterionService. Ngokunjalo, ukulungiswa kwebhidi yezinga lomkhankaso kungenziwa nge-CampaignBidModifierService. I-Google iphinde inikeze i-API yalezi zinguquko.

Ukubekwa kwesikhangiso okuzenzakalelayo kubizwa ngokuthi Broad Match. Lolu hlobo lubonisa isikhangiso sakho ekhasini lenjini yokusesha nganoma yiliphi igama elingukhiye, okuhlanganisa amagama afanayo nosesho oluhlobene. Ngenkathi le ndlela iholela enanini elikhulu lokuvelayo, futhi inezindleko eziphakeme. Ezinye izinhlobo zomdlalo zihlanganisa Exact Match, Ukufanisa Imisho, kanye Negative Match. Ngenjwayelo, kucace kakhulu ukufana kwakho, izindleko zakho zizoba ziphansi.

Imodeli yokubhida ye-Adwords isebenzisa amasu ahlukahlukene ukukusiza ukuthi ulungiselele imikhankaso yakho yezikhangiso. Ngokwesibonelo, ungasetha ibhidi ephezulu yegama elingukhiye elithile, bese ulungisa ibhidi yakho ngokusekelwe ekutheni zingaki izinguquko ozitholile. Uma wenze ukuthengisa, I-AdWords izokhuphula ibhidi yakho ngokusekelwe kulokho. Kubasebenzisi abathuthuke kakhulu, ungasebenzisa futhi ukulandelela ukuguqulwa okuguquguqukayo.

Ibhidi ye-CPA eqondiwe wuhlobo lwesu lesikhangiso eligxile ekuguquleni ukushayela. Isetha amabhidi omkhankaso osuselwe ku-CPA (Izindleko Ngokutholwa ngakunye), okuyizindleko zokuthola ikhasimende elilodwa. Le modeli ingaba yinkimbinkimbi uma ungazazi izindleko zakho zokuthola (CPA) noma zingaki izinguquko eziqhutshwa yizikhangiso zakho. Nokho, ukwazi okwengeziwe nge-CPA, kulapho uzokwazi ukusetha amabhidi akho ngokufanele.

Ukubhida mathupha nakho kuyinketho yokwandisa ukuchofoza, okuvelayo, kanye nokubukwa kwevidiyo. Ukukhetha leli su kuzokuvumela ukuthi ulawule ibhajethi yakho ngenkathi uthuthukisa i-ROI yemikhankaso yakho. Nokho, kufanele uqaphele ukuthi ukubhida mathupha akunconyiwe kuwo wonke umkhankaso. Inketho efaneleke kakhulu kungaba ukusebenzisa isu lokuguqula kakhulu, okuyi-hand-off futhi edinga umzamo omncane. Ungakwazi futhi ukwandisa ibhajethi yakho yansuku zonke uma uthola ukuthi imali oyisebenzisayo ingaphansi kunesabelomali sakho sansuku zonke.

Izikolo zekhwalithi

Ukuze uthuthukise Izikolo zakho Zekhwalithi ku-Adwords, udinga ukunaka izici ezithile ezibalulekile. Lezi zici zithinta Ikhwalithi yakho ngayinye futhi ngokuhlangene, futhi ingadinga ukulungiswa kuwebhusayithi yakho. Okubhalwe ngezansi ezinye izinto okufanele uzicabangele ukuze uthuthukise Isikolo sakho Sekhwalithi:

Umphumela Wekhwalithi yakho uhlobene ngokuqondile nendlela isikhangiso sakho esisebenza kahle ngayo. Umphumela Wekhwalithi ephezulu uhumusheka kulwazi olunzulu ngomsebenzisi oluqinile. Ukwandisa isikolo sakho sekhwalithi nakho kuwumbono omuhle njengoba kuzokusiza ukuthi ukhuphule izinga lesikhangiso sakho futhi wehlise izindleko zakho ngokuchofoza ngakunye.. Ukuthi uhlose ukubonakala okuphezulu ku-Google noma i-CPC ephansi, Ikhwalithi Yekhwalithi izothinta ukusebenza kwesikhangiso sakho ngokuhamba kwesikhathi. Ngaphezu kwalokhu, Ikhwalithi ephezulu izothuthukisa ukubekwa kwesikhangiso sakho emiphumeleni yosesho futhi yehlise izindleko zakho ngokuchofoza ngakunye.

Ungathuthukisa Umphumela Wekhwalithi yakho ngokuthuthukisa ukuhambisana kwegama elingukhiye lesikhangiso sakho. Ukufanisa igama elingukhiye kubhekisela ekutheni isikhangiso sakho sifana eduze kangakanani nombuzo wosesho lomsebenzisi. Ukuhambisana kwegama elingukhiye lesikhangiso sakho kukalwa kusetshenziswa Umphumela Wekhwalithi, futhi izonquma ukuthi izikhangiso zakho zikhonjiswa kanjani. Isikhangiso sakho kufanele sitshele abangaba amakhasimende ukuthi yini abangayilindela ebhizinisini lakho, nikeza isicelo esiphoqayo esenzweni, futhi ikhange kubasebenzisi kuwo wonke amadivayisi.

Izinto ezintathu ezinomthelela ku-Quality Score ye-akhawunti yakho yizo: izinga lokuchofoza elilindelekile (I-CTR), isipiliyoni sekhasi lokufika (LE), kanye nokuhambisana kwesikhangiso kunhloso yeseshi. Uma uqhathanisa amaphuzu angukhiye avela ngaphansi kwamaqembu ezikhangiso ahlukene, uzobona ukuthi Izilinganiso Zekhwalithi zalawo magama angukhiye zizohluka kumagama angukhiye afanayo kwamanye amaqembu ezikhangiso. Izizathu zalokhu zihlanganisa ukwakhiwa kwezikhangiso okuhlukile, amakhasi okufika, ukuqondisa kwezibalo zabantu, futhi nokuningi. Uma isikhangiso sakho sithola isikolo sekhwalithi ephansi, uzoba nokuqonda kangcono ukuthi isikolo sekhwalithi sibalwa kanjani. Imiphumela yalokhu kuhlaziya ishicilelwa kuwebhusayithi ye-Google futhi ibuyekezwa njalo ezinsukwini ezimbalwa.

Endalini ye-Adwords, I-Quality Score yakho ithonya izinga lesikhangiso sakho kanye nezindleko ngokuchofoza ngakunye. Uzothola ukuthi i-CPC ephansi isho imali encane esetshenzisiwe ngokuchofoza ngakunye. Izilinganiso Zekhwalithi nazo kufanele zicatshangelwe ngebhidi yakho. Ukuphakama kwakho kwekhwalithi Score, maningi amathuba okuthi uzovezwa esikhangisweni sakho. Endalini yesikhangiso, i-CPC ephakeme izongenisa imali eyengeziwe yenjini yokusesha.

Izindleko

Omunye wemibuzo ebaluleke kakhulu okufanele uzibuze yona “yini izindleko ze-Adwords?” Iningi labanikazi bamabhizinisi abazi ngezindleko ezihambisana nokukhangisa ku-inthanethi. Izindleko ngokuchofoza ngakunye noma i-CPC yizindleko ezilawulwa yi-Google Adwords kusetshenziswa imethrikhi ebizwa ngokuthi i-CPC ephezulu. Le metric ivumela abakhangisi ukuthi balawule amabhidi abo ngokuya ngenani lemali abangakwazi ukulisebenzisa ngokuchofoza ngakunye. Izindleko zokuchofoza ngakunye zincike kusayizi webhizinisi lakho kanye nomkhakha okuwo.

Ukuze uqonde izindleko zesofthiwe ye-PPC, uzofuna ukucabangela ukuthi uzokwaba kanjani isabelomali sakho. Ungakwazi ukwaba isabelomali sakho ekukhangisweni kweselula nedeskithophu, futhi ungaphinda uqondise kumadivayisi eselula athile ukuze ukhuphule ukuguqulwa. Izindleko zesofthiwe ye-PPC ngokuvamile zisekelwe kumodeli yokubhalisa, ngakho qiniseka ukuthi uhlanganisa izindleko zokubhalisa. I-WordStream inikeza izinhlelo ezikhokhelwa ngaphambili nezinkontileka zezinyanga eziyisithupha. Uzothola kulula ukwenza isabelomali sesofthiwe ye-PPC ngale ndlela, inqobo nje uma uqonda imigomo nemibandela.

Indlela ejwayeleke kakhulu yokunquma izindleko ze-Adwords yizindleko ngokuchofoza ngakunye (I-PPC). Isetshenziswa kangcono uma ufuna ukukhomba izethameli ezithile eziqondiwe futhi ungaqondile umthamo omkhulu wethrafikhi nsuku zonke. Izindleko ngemilimitha ngayinye, noma i-CPM, indlela yokubhida iwusizo kuzo zombili izinhlobo zemikhankaso. I-CPM ikunikeza ukuqonda ngenani lemibono etholwa isikhangiso sakho, okubalulekile uma usungula umkhankaso wokumaketha wesikhathi eside.

Njengoba inani labaqhudelana nabo ku-inthanethi liqhubeka nokukhuphuka, izindleko ze-Adwords ziyaphuma esandleni. Eminyakeni embalwa edlule, ukukhokhela ukuchofoza kwakuseyizindleko eziphansi uma kuqhathaniswa. Manje, nabantu abaningi ababhida ku-Adwords, kungenzeka ukuthi amabhizinisi amasha asebenzise i-EUR5 ngokuchofoza ngakunye kwamanye amagama angukhiye. Ngakho, ungakugwema kanjani ukusebenzisa imali eningi emikhankasweni yakho ye-Adwords? Kunezindlela eziningi zokulawula izindleko ezihlobene ne-Adwords.

Uma ufuna ukwazi ukuthi uyihlela kanjani i-akhawunti yakho ye-Adwords ukuze wandise imbuyiselo ekusetshenzisweni kwakho kokukhangisa, funda lesi sihloko. Lesi sihloko sizodlula Izindleko, Izinzuzo, Ukukhomba namagama angukhiye. Uma usuqonda le miqondo emithathu eyisisekelo, uzobe ulungele ukuqalisa. Uma usulungele ukuqalisa, hlola isivivinyo samahhala. Ungakwazi futhi ukulanda isofthiwe yesikhangiso se-Adwords lapha. Ungabe usuqala ukwakha i-akhawunti yakho.

Izindleko

I-Google ichitha ngaphezu kwalokho $50 izigidi ngonyaka ku-AdWords, nezinkampani zomshwalense kanye namafemu ezezimali akhokha amanani aphezulu. Ngaphezu kwalokho, I-Amazon nayo ichitha imali eningi, ukusebenzisa imali engaphezu kwaleyo $50 izigidi ngonyaka ku-AdWords. Kodwa ziyini izindleko zangempela? Ungasho kanjani? Okulandelayo kuzokunikeza umbono ojwayelekile. Okokuqala, kufanele ucabangele i-CPC yegama elingukhiye ngalinye. I-CPC encane yamasenti amahlanu ayithathwa njengamagama angukhiye abiza kakhulu. Amagama angukhiye abiza kakhulu angabiza kakhulu $50 ngokuchofoza ngakunye.

Enye indlela yokulinganisa izindleko iwukubala izinga lokuguqulwa. Le nombolo izokhombisa ukuthi isivakashi senza kangaki isenzo esithile. Ngokwesibonelo, ungasetha ikhodi ehlukile ukuze ulandelele okubhaliselwe kwe-imeyili, futhi iseva ye-AdWords izofaka amaseva ukuze ihlobanise lolu lwazi. Uzobe usuphindaphinda le nombolo ngayo 1,000 ukubala izindleko zokuguqulwa. Ungasebenzisa lawa manani ukuze unqume izindleko zemikhankaso ye-AdWords.

Ukuhambisana kwesikhangiso kuyisici esibalulekile. Ukwenyuka kokuhambisana kwezikhangiso kungakhuphula amanani okuchofoza kanye nemiphumela Yekhwalithi. I-Conversion Optimizer ilawula amabhidi ezingeni lamagama angukhiye ukuze iqhube ukuguqulwa ngenani noma ngaphansi kwezindleko ezishiwo zomkhangisi ngokuguqulwa ngakunye., noma i-CPA. Uma izikhangiso zakho zihambisana kakhulu, i-CPC yakho izoba phezulu. Kodwa kuthiwani uma umkhankaso wakho ungasebenzi njengoba ubuhlosiwe? Ungase ungafuni ukuchitha imali ngezikhangiso ezingasebenzi.

Amagama angukhiye ayishumi aphezulu abiza kakhulu ku-AdWords akhuluma ngezezimali nezimboni ezilawula izindodla zemali.. Ngokwesibonelo, igama elingukhiye “iziqu” noma “imfundo” iphezulu ohlwini lwamagama angukhiye e-Google abizayo. Uma ucabanga ukungena emkhakheni wezemfundo, zilungiselele ukukhokha i-CPC enkulu yegama elingukhiye elinevolumu yokusesha ephansi. Uzophinde ufune ukuqaphela izindleko ngokuchofoza ngakunye kwanoma yimaphi amagama angukhiye ahlobene nezindawo zokwelapha.

Inqobo nje uma ukwazi ukuphatha ibhajethi yakho, I-Google AdWords ingaba inketho enhle kumabhizinisi amancane. Ungakwazi ukulawula ukuthi uchitha malini ngokuchofoza ngakunye nge-geo-targeting, ukuqondisa kwedivayisi, futhi nokuningi. Kodwa khumbula, awuwedwa! I-Google ibhekene nokuncintisana okuqinile okuvela ku-AskJeeves neLycos. Baphonsela inselelo ukubusa kwe-Google njengenjini yokuqala yokusesha ekhokhelwayo emhlabeni.

Izinzuzo

I-Google AdWords iyinkundla yokukhangisa okukhokhelwa ngokuchofoza ngakunye. Ibusa izikhangiso ezivela phezulu kusesho lwe-Google. Cishe wonke amabhizinisi angazuza ku-AdWords, ngenxa yezinzuzo zayo zemvelo. Izinketho zayo ezinamandla zokukhomba zidlula ukukhetha izethameli eziqondiwe ngokusekelwe endaweni noma intshisekelo. Ungaqondisa abantu ngokusekelwe emazwini afanayo abawabhala ku-Google, ukuqinisekisa ukuthi ukhangisa kuphela kumakhasimende alungele ukuthenga.

I-Google Adwords ikala yonke into, kusuka kumabhidi kuya ezindaweni zesikhangiso. Nge-Google Adwords, ungaqapha futhi ulungise izintengo zakho zebhidi ukuze uthole imbuyiselo engcono kakhulu kukho konke ukuchofoza. Ithimba le-Google Adwords lizokunikeza kabili ngeviki, masonto onke, kanye nokubika kwanyanga zonke. Umkhankaso wakho ungaletha izivakashi ezingafika kweziyisikhombisa ngosuku, uma unenhlanhla. Ukuze uthole okuningi ku-Adwords, uzodinga ukuba nombono ocacile walokho ozama ukukufeza.

Uma kuqhathaniswa ne-SEO, I-AdWords iyithuluzi elisebenza kahle kakhulu lokushayela ithrafikhi nemikhondo. Ukukhangisa kwe-PPC kuyavumelana nezimo, scalable, futhi iyalinganiseka, okusho ukuthi uzokhokha kuphela uma othile echofoza esikhangisweni sakho. Ngaphezu kwalokho, uzokwazi kahle ukuthi yimaphi amagama angukhiye akulethele ithrafikhi eningi, okukuvumela ukuthi uthuthukise isu lakho lokumaketha. Ungakwazi futhi ukulandelela ukuguqulwa nge-AdWords.

Umhleli we-Google AdWords wenza isixhumi esibonakalayo sisebenziseke kalula futhi sikusize uphathe umkhankaso wakho. Ngisho noma uphatha i-akhawunti enkulu ye-AdWords, Isihleli se-AdWords sizokwenza ukuphatha umkhankaso wakho kusebenze kangcono. I-Google iyaqhubeka nokuphromotha leli thuluzi, futhi inezinhlobonhlobo zezinye izinzuzo zabanikazi bamabhizinisi. Uma ufuna isixazululo sezidingo zokukhangisa zebhizinisi lakho, I-AdWords Editor ingelinye lamathuluzi awusizo kakhulu atholakalayo.

Ngaphezu kokulandela ukuguqulwa, I-AdWords inikezela ngamathuluzi ahlukahlukene okuhlola ukukusiza ukuthi udale umkhankaso wesikhangiso omuhle kakhulu. Ungahlola izihloko zezindaba, umbhalo, nemifanekiso enamathuluzi e-AdWords futhi ubone ukuthi yiziphi ezenza kangcono. Ungakwazi ngisho nokuhlola imikhiqizo yakho emisha nge-AdWords. Izinzuzo ze-AdWords azipheli. Ngakho, Ulindeni? Qalisa namuhla futhi uqale ukuzuza ku-AdWords!

Ukuqondisa

Ukuqondisa imikhankaso yakho ye-Adwords kuzithameli ezithile kungakusiza ukhuphule izinga lakho lokuguqulwa futhi kukhuphule ithrafikhi yewebhusayithi yakho. I-AdWords inikeza izindlela ezimbalwa zalokhu, kodwa indlela ephumelela kakhulu kungenzeka kube inhlanganisela yezindlela. Konke kuncike ezinhlosweni zakho. Ukuze ufunde kabanzi ngalezi zindlela ezahlukene, funda uqhubeke! Futhi, ungakhohlwa ukuhlola imikhankaso yakho! Sizoxoxa ngokuthi ungazihlola kanjani lezi zinhlobo ezahlukene zokukhomba ku-Adwords.

Ukuqondisa kweholo kuyisibonelo seqembu lendawo yezibalo. Lolu hlobo lokukhomba lusekelwe kudatha ye-IRS ekhishwe esidlangalaleni. Ngenkathi itholakala kuphela e-United States, I-Google AdWords ingadonsa ulwazi ku-IRS futhi ilufake ku-AdWords, ikuvumela ukuthi udale uhlu olususelwa endaweni namakhodi we-zip. Ungasebenzisa futhi inketho ye-Income Targeting ukukhangisa okuhlosiwe. Uma wazi ukuthi izithameli zakho zingabaluphi uhlobo lwezibalo, ungahlukanisa imikhankaso yakho ye-AdWords ngokufanele.

Enye indlela yokukhomba imikhankaso yakho ye-Adwords ukukhetha isihloko esithile noma isihlokwana. Lokhu kukuvumela ukuthi uqondise izethameli eziningi ngomzamo omncane. Nokho, ukuqondisa kwesihloko kuncike kancane kumagama angukhiye athile. Ukukhomba isihloko kuyithuluzi elihle kakhulu uma lisetshenziswa ngokuhambisana namagama angukhiye. Ngokwesibonelo, ungasebenzisa izihloko kumasevisi noma imikhiqizo yewebhusayithi yakho, noma ngomcimbi othile noma uhlobo oluthile. Kodwa noma iyiphi indlela oyikhethayo, uzokwazi ukufinyelela izethameli ozihlosile futhi wandise ukuguqulwa kwakho.

Indlela elandelayo yokukhomba izikhangiso ze-AdWords ukukhetha izethameli zazo ngokusekelwe emalini engenile, indawo, futhi nokuningi. Le nketho iwusizo kubakhangisi abafuna ukuqinisekisa ukuthi izikhangiso abasebenzisa imali yabo kuzo zizofinyelela izethameli okungenzeka kakhulu zithenge.. Ngale ndlela, ungaqiniseka ukuthi umkhankaso wakho wesikhangiso uzofinyelela izethameli ezingase zithenge umkhiqizo wakho. Kodwa ungakwenza kanjani lokho?

Amagama angukhiye

Lapho ukhetha amagama angukhiye esikhangisweni sakho, zama ukugwema amagama abanzi noma amagama angahlobene nebhizinisi lakho. Ufuna ukukhomba ukuchofoza okufanelekile okuvela kumakhasimende afanelekayo futhi ugcine okuvelayo kwakho kukuncane. Ngokwesibonelo, uma ungumnikazi wesitolo sokulungisa amakhompyutha, ungakhangisi ibhizinisi lakho usebenzisa igama “ikhompuyutha.” Futhi ngenkathi ungakwazi ukugwema amagama angukhiye abanzi, unganciphisa izindleko ze-PPC ngokusebenzisa amagama afanayo, ukuhluka okuseduze, kanye namagama ahlobene nesemantically.

Nakuba amagama angukhiye omude angase abonakale ekhanga ekuqaleni, I-SEM ijwayele ukungazithandi. Ngamanye amazwi, uma umuntu ethayipha “iphasiwedi ye-wifi” mhlawumbe abasesheli umkhiqizo noma isevisi yakho. Cishe bazama ukuntshontsha inethiwekhi yakho engenantambo, noma ukuvakashela umngane. Asikho kulezi zimo esingalungela umkhankaso wakho wokukhangisa. Kunalokho, sebenzisa amagama angukhiye anomsila omude ahambisana nomkhiqizo noma isevisi yakho.

Enye indlela yokuthola amagama angukhiye aguquliwe kancane wukuqhuba imikhankaso engalungile. Ungawakhipha amagama angukhiye athile emkhankasweni wakho ezingeni leqembu lesikhangiso. Lokhu kuyasiza ikakhulukazi uma izikhangiso zakho zingakhiqizi. Kodwa lokhu akwenzeki ngaso sonke isikhathi. Kukhona amaqhinga okuthola ukuguqula amagama angukhiye. Bheka lesi sihloko nge-Search Engine Journal ukuze uthole ulwazi olwengeziwe. Iqukethe amathiphu amaningi okuhlonza amagama angukhiye aguqulayo kakhulu. Uma ungakakwenzi lokhu okwamanje, ungaqala ukuzama ngalawa masu namuhla.

Into ebaluleke kakhulu okufanele uyikhumbule mayelana namagama angukhiye e-Adwords ukuthi adlala indima ebalulekile ekufaniseni izikhangiso zakho namakhasimende angaba khona.. Ngokusebenzisa amagama angukhiye ekhwalithi ephezulu, izikhangiso zakho zizoboniswa kwabafaneleke kakhulu abasezansi kakhulu nefaneli yokuthenga. Ngale ndlela, ungafinyelela izethameli zekhwalithi ephezulu okungenzeka ziguquke. Kunezinhlobo ezintathu ezinkulu zamagama angukhiye, okwenziwayo, ulwazi, kanye nesiko. Ungasebenzisa noma yiziphi zalezi zinhlobo zamagama angukhiye ukuze uqondise iqembu elithile lamakhasimende.

Enye indlela yokuthola amagama angukhiye ekhwalithi ephezulu ukusebenzisa ithuluzi lamagama angukhiye elinikezwe i-Google. Ungasebenzisa futhi umbiko wemibuzo yosesho ye-Google webmaster analytics. Ukuze ukwandise amathuba akho okuzuza ukuguqulwa, sebenzisa amagama angukhiye ahlobene nokuqukethwe kuwebhusayithi yakho. Ngokwesibonelo, uma uthengisa izingubo, zama ukusebenzisa igama “imfashini” njengegama elingukhiye. Lokhu kuzosiza umkhankaso wakho ukuthi unakwe yilabo abathanda umkhiqizo owuthengisayo.

Ukuze uphumelele ku-Adwords, udinga ukwazi ukuthi yimaphi amagama angukhiye okufanele uwasebenzise nokuthi ungawabhida kanjani. Kulesi sihloko, uzofunda ukusetha amabhidi mathupha, cwaninga amagama angukhiye, futhi uqondise kabusha izikhangiso zakho. Kunokuningi kumasu wegama elingukhiye, futhi, okuhlanganisa indlela yokuhlola amagama akho angukhiye nokuthi ungathola kanjani ukuthi yimaphi athola amanani okuchofoza angcono kakhulu. Ngethemba, lawa maqhinga azokusiza ukuthi uthole okuningi ku-Adwords.

Ucwaningo lwamagama angukhiye

Ukumaketha kwenjini yokusesha kuyingxenye ebalulekile yokuthengisa online, futhi umkhankaso wokukhangisa oyimpumelelo uncike ekukhetheni amagama angukhiye alungile. Ucwaningo lwamagama angukhiye luyinqubo yokuhlonza izimakethe ezinenzuzo kanye nenjongo yokusesha. Amagama angukhiye anikeza idatha yezibalo zomthengisi kubasebenzisi be-inthanethi futhi abasize bakhe isu lesikhangiso. Ukusebenzisa amathuluzi afana ne-Google AdWords’ umakhi wesikhangiso, amabhizinisi angakhetha amagama angukhiye afaneleka kakhulu okukhangisa kwawo okukhokhelwa ngokuchofoza ngakunye. Inhloso yocwaningo lwamagama angukhiye ukukhiqiza okuvelayo okuqinile okuvela kubantu abafuna ngenkuthalo lokho ongakunikeza.

Isinyathelo sokuqala ocwaningweni lwamagama angukhiye ukucacisa izethameli ozihlosile. Uma usuzikhombile izithameli zakho ozihlosile, ungadlulela kumagama angukhiye aqondile. Ukwenza ucwaningo lwamagama angukhiye, ungasebenzisa amathuluzi amahhala afana ne-Google Adwords Keyword Tool noma amathuluzi okucwaninga amagama angukhiye akhokhelwayo afana nama-Ahrefs. Lawa mathuluzi mahle kakhulu ekucwaningeni amagama angukhiye, njengoba benikeza amamethrikhi kulelo nalelo. Kufanele futhi wenze ucwaningo oluningi ngangokunokwenzeka ngaphambi kokukhetha igama elingukhiye noma ibinzana elithile.

I-Ahrefs ingelinye lamathuluzi angcono kakhulu okucwaninga amagama angukhiye abadali bokuqukethwe. Ithuluzi layo lokucwaninga lamagama angukhiye lisebenzisa idatha ye-clickstream ukuze linikeze amamethrikhi okuchofoza ahlukile. I-Ahrefs inezinhlelo ezine ezihlukene zokubhalisa, ngezilingo zamahhala ezinhlelweni zokubhaliselwe Okujwayelekile kanye ne-Lite. Ngezilingo zamahhala, ungasebenzisa ithuluzi izinsuku eziyisikhombisa futhi ukhokhe kanye kuphela ngenyanga. Isizindalwazi samagama angukhiye sibanzi – iqukethe amagama angukhiye ayizigidi eziyizinkulungwane ezinhlanu avela 200 amazwe.

Ukucwaninga kwamagama angukhiye kufanele kube inqubo eqhubekayo, njengamagama angukhiye adumile namuhla angahle angabi yizinketho ezingcono kakhulu zebhizinisi lakho. Ngaphezu kocwaningo lwegama elingukhiye, kufanele futhi ifake ucwaningo kumigomo yokumaketha okuqukethwe. Ukwenza ucwaningo, vele uxhume amagama angukhiye achaza inkampani yakho futhi ubone ukuthi abantu babhala kangaki lawo magama ngenyanga. Gada inani lokusesha ithemu ngalinye elitholwa nyanga zonke nokuthi kubiza malini ngakunye ngokuchofoza ngakunye. Ngocwaningo olwanele, ungabhala okuqukethwe okuhlobene nalokhu kusesha okudumile.

Ukubhida ngamagama angukhiye

Kufanele ucwaninge ngomncintiswano futhi ukhombe ukuthi yimaphi amagama angukhiye avame kakhulu ukukhulisa amathuba akho okuthola ithrafikhi ephezulu nokwenza imali. Ukusebenzisa amathuluzi okucwaninga ngamagama angukhiye kuzokusiza ukuthi unqume ukuthi yimaphi amagama angukhiye angaba namandla kakhulu futhi angancintisana kakhulu ukuthi wenze imali. Ungasebenzisa futhi amathuluzi afana ne-Ubersuggest ukuze ubone izibalo zomlando zamagama angukhiye, izabelomali eziphakanyisiwe, kanye namabhidi okuncintisana. Uma usunqumile ukuthi yimaphi amagama angukhiye azokwenzela imali, udinga ukunquma ngesu elingukhiye.

Into ebaluleke kakhulu okufanele uyikhumbule ukukhetha ngokucophelela amagama angukhiye ofuna ukuwaqondisa. Inani eliphakeme kakhulu lama-CPC, okungcono. Kodwa uma ufuna ukuzuza amazinga aphezulu ezinjini zokusesha, kufanele ubhide phezulu. I-Google ibheka ibhidi yakho ye-CPC kanye nekhwalithi yegama elingukhiye oliqondise. Lokhu kusho ukuthi udinga ukukhetha amagama angukhiye alungile azokusiza uthole amazinga aphezulu. Ukubhida ngamagama angukhiye kukuvumela ukuthi ucace kakhudlwana nezithameli zakho.

Uma ubhida amagama angukhiye ku-Adwords, kufanele ucabangele ukuthi izethameli zakho ozihlosile zifunani. Lapho abantu abaningi bethola iwebhusayithi yakho ngezikhangiso zakho, ithrafikhi eyengeziwe ozoyithola. Khumbula ukuthi akuwona wonke amagama angukhiye azoholela ekuthengisweni. Ukusebenzisa ukulandelela ukuguqulwa kuzokuvumela ukuthi uthole amagama angukhiye anenzuzo kakhulu futhi ulungise i-CPC yakho ephezulu ngokufanele.. Uma isu lakho lokubhida igama elingukhiye lisebenza, kuzokulethela inzuzo ephezulu. Uma isabelomali sakho sinomkhawulo, ungakwazi njalo ukusebenzisa isevisi efana ne-PPCexpo ukuze uhlole isu lakho lokubhida igama elingukhiye.

Khumbula ukuthi izimbangi zakho abafuni ngempela ukuthi ube inombolo yokuqala ekhasini lemiphumela le-Google. Kufanele futhi ucabangele inzuzo yomkhankaso wakho wesikhangiso. Ingabe udinga ngempela ithrafikhi evela kumakhasimende okungenzeka asesha umkhiqizo wakho? Ngokwesibonelo, uma isikhangiso sakho sivela ngaphansi kohlu lwazo, kungenzeka uheha ukuchofoza kwezinye izinkampani. Gwema ukubhida kumigomo yomkhiqizo wezimbangi zakho uma ingaqondisiwe yibhizinisi lakho.

Ukusetha amabhidi mathupha

Ukubhida okuzenzakalelayo akunandaba nemicimbi yakamuva, ukusakazwa kwabezindaba, flash yokuthengisa, noma isimo sezulu. Ukubhida mathupha kugxile ekusetheni ibhidi efanele ngesikhathi esifanele. Ngokwehlisa amabhidi akho lapho i-ROAS iphansi, ungakwazi ukwandisa imali yakho engenayo. Nokho, ukubhida okwenziwa ngesandla kudinga ukuthi wazi mayelana nezici ezihlukene ezingathinta i-ROAS. Ngokwalesi sizathu, ukusetha amabhidi mathupha kunenzuzo kakhulu kunokuwenza ngokuzenzakalelayo.

Nakuba le ndlela ithatha isikhathi esithe xaxa, inikeza ukulawula okuyimbudumbudu futhi iqinisekisa ukuqaliswa kwezinguquko ngokushesha. Ukubhida okuzenzakalelayo akulungile kuma-akhawunti amakhulu, okungaba nzima ukuqapha nokulawula. Ngaphezu kwalokho, Ukubukwa kwe-akhawunti kwansuku zonke kukhawulela abakhangisi’ ikhono lokubona “isithombe esikhulu.” Ukubhida ngokwenza kukuvumela ukuthi ugade amabhidi wegama elingukhiye elithile.

Ngokungafani nokubhida okuzenzakalelayo, ukusetha amabhidi mathupha ku-Google Adwords kudinga ukuthi wazi umkhiqizo noma isevisi yakho futhi ube nolwazi oludingekayo ukuze usethe amabhidi akho. Nokho, ukubhida okuzenzakalelayo akuhlali kuyinketho engcono kweminye imikhankaso. Nakuba i-Google ikwazi ukuthuthukisa ngokuzenzakalelayo amabhidi akho ngokusekelwe ekuguquleni, ayihlali yazi ukuthi yikuphi ukuguqulwa okuhlobene nebhizinisi lakho. Ungasebenzisa futhi uhlu lwamagama angukhiye angalungile ukuze unciphise udoti wakho.

Uma ufuna ukwandisa ukuchofoza, ungasetha i-CPC ngokwenza ku-Google Adwords. Ungase futhi usethe umkhawulo webhidi ye-CPC. Kodwa khumbula ukuthi le ndlela ingathinta umgomo wakho futhi yenze i-CPC yakho inyuke kakhulu. Uma unesabelomali se $100, ukusetha umkhawulo webhidi ye-CPC enkulu $100 kungaba inketho enhle. Esimweni esinjalo, ungasetha ibhidi ephansi ngoba amathuba okuguqulwa aphansi.

Ukukhomba kabusha

Inqubomgomo ye-Google iyakwenqabela ukuqoqa ulwazi lomuntu siqu noma olungamhlonza njengezinombolo zekhadi lesikweletu, amakheli e-imeyili, nezinombolo zocingo. Akunandaba ukuthi ukukhomba kabusha nge-Adwords kulingeka kangakanani ibhizinisi lakho, kunezindlela zokugwema ukuqoqa imininingwane yomuntu ngale ndlela. I-Google inezinhlobo ezimbili eziyinhloko zezikhangiso eziqondiswe kabusha, futhi basebenza ngezindlela ezihluke kakhulu. Lesi sihloko sibheka amabili ala masu futhi sichaza izinzuzo zalelo nalelo.

I-RLSA iyindlela enamandla yokufinyelela abasebenzisi abasohlwini lwakho lokuphinda ukhonjwe indlela futhi ubathwebule eduze nokuguqulwa.. Lolu hlobo lokumaketha kabusha lungasebenza kahle ekuthwebuleni abasebenzisi ababonise intshisekelo kumikhiqizo namasevisi akho kodwa abangakaguquki. Ukusebenzisa i-RLSA kukuvumela ukuthi ufinyelele labo basebenzisi ngenkathi ugcina amazinga okuguqulwa aphezulu. Ngale ndlela, ungathuthukisa umkhankaso wakho ngokukhomba abasebenzisi bakho abahlobene kakhulu.

Imikhankaso yokukhomba kabusha ingenziwa ezinkundleni ezihlukahlukene, kusuka ezinjinini zokusesha kuya ezinkundleni zokuxhumana. Uma unomkhiqizo odume kakhulu, ungakha izikhangiso zemikhiqizo efanayo ngokunikezwa okuphoqelelayo. Kuyenzeka umise imikhankaso yokukhomba kabusha endaweni engaphezu kweyodwa. Nokho, ngomthelela omkhulu, kungcono ukukhetha inhlanganisela ephumelela kakhulu kokubili. Umkhankaso oqhutshwa kahle wokukhomba kabusha ungaqhuba ukuthengisa okusha futhi ukhuphule inzuzo ngokufika 80%.

Ukuphinda uqondise nge-Adwords kukuvumela ukuthi ubonise izikhangiso ekhasini elivakashelwe ngaphambilini. Uma umsebenzisi ephequlule ikhasi lomkhiqizo wakho esikhathini esidlule, I-Google izobonisa izikhangiso ze-Dynamic eziqukethe lowo mkhiqizo. Lezo zikhangiso zizokhonjiswa lezo zivakashi futhi uma zivakashela ikhasi lingakapheli iviki. Kungokufanayo nangezikhangiso ezibekwe ku-YouTube noma kunethiwekhi yokubonisa ye-Google. Nokho, I-Adwords ayilandeleli lokhu kubuka uma ungakaze uxhumane nayo ezinsukwini ezimbalwa.

Amagama angukhiye angalungile

Uma uzibuza ukuthi ungathola kanjani futhi wengeze amagama angukhiye angalungile kumkhankaso wakho we-Adwords, kunezindlela ezimbalwa zokwenza ngakho. Enye indlela elula ukusebenzisa usesho lwe-Google. Faka igama elingukhiye ozama ukulikhomba, futhi cishe uzobona ithoni yezikhangiso ezifanele zivela. Ukwengeza lezi zikhangiso ohlwini lwakho lwamagama angukhiye angalungile e-Adwords kuzokusiza ukuthi uhlale kude nalezo zikhangiso futhi ugcine i-akhawunti yakho ihlanzekile..

Uma usebenzisa i-ejensi yokuthengisa online, ungase ufune ukukhomba amagama angukhiye angalungile we-SEO kanye nawe-PPC, I-CRO, noma I-Landing Page Design. Vele uchofoze okuthi “engeza amagama angukhiye angalungile” inkinobho eduze kwamagama okusesha, futhi zizovela eduze kwetemu lokusesha. Lokhu kuzokusiza ukuthi uhlale uhambisana futhi uthole imikhondo eqondiwe kanye nokuthengisa. Kodwa ungakhohlwa ngamagama angukhiye angalungile oncintisana naye – ezimbalwa zazo zingase zifane, ngakho-ke kufanele ukhethe.

Ukusebenzisa amagama angukhiye angalungile ukuvimba imibuzo yosesho kuyindlela enamandla yokuvikela ibhizinisi lakho ezikhangisweni eziwubudlabha ze-Google. Kufanele futhi wengeze amagama angukhiye angalungile ezingeni lomkhankaso. Lokhu kuzovimba imibuzo yosesho engasebenzi emkhankasweni wakho futhi kuzosebenza njengegama elingukhiye elingalungile lamaqembu ezikhangiso azayo.. Ungasetha amagama angukhiye angalungile achaza inkampani yakho ngokwemibandela evamile. Ungakwazi futhi ukuzisebenzisa ukuvimba izikhangiso zemikhiqizo ethile noma izigaba, njengezitolo zezicathulo.

Ngendlela efanayo namagama angukhiye avumayo, kufanele wengeze amagama angukhiye angalungile kumkhankaso wakho we-Adwords ukuze uvimbele ithrafikhi engafunwa. Uma usebenzisa amagama angukhiye aphikisayo, kufanele ugweme imigomo evamile, njenge “i-ninja air fryer”, okuzoheha kuphela abantu abathanda imikhiqizo ethile. Itemu elicaciswe kakhulu, njenge “i-ninja air fryer”, uzokongela imali, futhi uzokwazi ukukhipha izikhangiso ezingahlobene nebhizinisi lakho.