Month: Agasti 2022

Kunezici eziningi okufanele uziqaphele lapho usebenzisa i-Adwords. Izindleko ngokuchofoza ngakunye, Isikolo sekhwalithi, Kushintshwe ukufana okubanzi, futhi amagama angukhiye angalungile ambalwa nje. Ungathola indlela engcono kakhulu yokukhangisa usebenzisa lawa masu kulesi sihloko. Uzothola nezindlela ezingcono kakhulu zokuthuthukisa umkhankaso wakho futhi usebenzise ibhajethi yakho ngokugcwele. Qhubeka ufunde ukuze uthole izimfihlo zokukhangisa nge-Adwords. Imfihlo yomkhankaso oyimpumelelo iwukulungiselela kokubili izindleko nekhwalithi.

Isikolo sekhwalithi

I-Adwords’ Ikhwalithi Yesikolo (QS) isilinganiso esinquma ukuthi izikhangiso zakho zifaneleka kangakanani futhi zisezingeni eliphezulu kangakanani. Lolu hlelo lufana ne-algorithms yezinga le-organic ye-Google. Izikhangiso ezine-QS ephezulu zibaluleke kakhulu kubasebenzisi futhi zingase ziguqulwe. Ngaphezu kwalokho, i-QS ephezulu izokwehlisa izindleko ngokuchofoza ngakunye (CPC).

I-QS yakho ibalulekile ngoba inquma ukuthi uzokhokha malini ngegama elingukhiye. Amagama angukhiye ane-QS ephansi azoholela ekusebenzeni kabi kanye ne-CTR ephansi. Izikhangiso ezine-QS ephezulu zizothola ukubekwa okungcono kanye nokusebenza kahle kwezindleko. Isikolo sekhwalithi silinganiswa esikalini sokukodwa kuya 10. Ungase ufune ukugwema amagama angukhiye angalungile emaqenjini. Kuye ngemboni yakho, i-QS yakho ingase iwele ngaphansi kweshumi, okungase kwenyuse izindleko zakho.

I-Quality Score ye-Google inqunywa ukuhambisana kwezikhangiso zakho, amagama angukhiye, kanye nekhasi lokufika. Uma i-Quality Score iphezulu, isikhangiso sakho sizohambisana kakhulu negama elingukhiye. Ngokuphambene, uma i-QS yakho iphansi, ungase ungabi wusizo ngendlela ocabanga ngayo. Kuwumgomo oyinhloko we-Google ukuhlinzeka ngolwazi olungcono kakhulu kubasebenzisi futhi uma isikhangiso sakho singafani nokuqukethwe kwesayithi, uzolahlekelwa amakhasimende angaba khona.

Ukuze uthuthukise i-QS yakho, udinga ukwenza isiqiniseko sokuthi izikhangiso zakho zifana nenjongo yosesho yabasebenzisi bakho. Lokho kusho ukuthi amagama akho angukhiye kufanele ahlobane eduze nalokho abakufunayo. Ngokufanayo, ikhophi yesikhangiso kufanele ihehe kodwa akufanele isuke endikimbeni. Ngaphezu kwalokho, kufanele izungezwe amagama okusesha afanelekile kanye nombhalo ohlobene. Lokhu kuqinisekisa ukuthi ikhophi yesikhangiso sakho izoboniswa ngokukhanya okungcono kakhulu.

Ngamafuphi, isikolo sekhwalithi siyinkomba yokuthi izikhangiso zakho zibaluleke kangakanani nokuthi zisebenza ngempumelelo kangakanani. Isikolo sekhwalithi sibalwa ngokusekelwe kubhidi ye-CPC oyisethile. Amaphuzu aphezulu akhombisa ukuthi isikhangiso sakho sisebenza kahle futhi siguqula izivakashi. Nokho, kubalulekile ukukhumbula ukuthi i-QS ephakeme izophinde yehlise izindleko zakho ngokuchofoza ngakunye (CPC) futhi wandise inani lokuguqulwa okutholayo.

Kushintshwe ukufana okubanzi

Ukufana okubanzi ku-Adwords kungaba umqondo omubi. Izikhangiso zingaboniswa kubantu abasesha amagama angahlobene, ebiza abakhangisi imali abangenayo futhi ibalahlekele kwabanye abakhangisi. Ungasebenzisa ukufanisa okubanzi okushintshiwe ukuze ugweme izinkinga ezinjalo, kodwa kufanele usebenzise “phakathi” noma “plus” ngena ngegama lakho losesho. Leyo, ungakhipha amagama afana nokubomvu, pink, namasayizi, kodwa awukwazi ukuwengeza kuma-negative akho.

Ukufanisa okubanzi okushintshiwe kuyindawo ephakathi phakathi kokufana okubanzi namagama. Lolu khetho lukuvumela ukuthi uqondise izethameli eziningi ngemali elinganiselwe. Ukulinganisa okubanzi okuguquliwe kukhiya amagama ngamanye ngaphakathi kwebinzana eliyisihluthulelo kusetshenziswa i “+” ipharamitha. Itshela i-Google ukuthi umbuzo wosesho kufanele uqukathe lelo gama. Uma ungalifaki igama “plus” kusesho lwakho, isikhangiso sakho sizoboniswa kuwo wonke umuntu.

Ukufanisa okubanzi okulungisiwe ku-Adwords kukuvumela ukuthi ukhethe igama eliqondile elicupha isikhangiso sakho. Uma ufuna ukufinyelela abantu abaningi ngangokunokwenzeka, sebenzisa isilinganiso esibanzi. Ungaphinda ufake okuhlukile okusondelene nomqondo ofanayo. Lolu hlobo lokufanisa lukuvumela ukuthi ubonise ukuhluka kwezikhangiso okuhambisana nombuzo wosesho. Ungasebenzisa ngisho nenhlanganisela yomdlalo obanzi nezilungisi ukuze uqondise izethameli eziningi futhi unciphise ukugxila kwakho.

Ngenjwayelo, ukufanisa okubanzi okulungisiwe kuyinketho engcono uma kuziwa ekuqondiseni amagama athile okusesha. Amameshi abanzi ashintshiwe angcono ezimakethe ezincane ngoba bambalwa abaqhudelana nabo. Bangakwazi ukukhomba amagama angukhiye athile anevolumu yokusesha ephansi. Laba bantu kungenzeka ukuthi bathenge okuthile okuhambisana nabo. Uma kuqhathaniswa nokulinganisa okubanzi, okufanayo okubanzi okulungisiwe kuvame ukuba nezinga eliphezulu lokuguqulwa. Umeshi obanzi oshintshiwe ku-Adwords ungakhomba izimakethe ze-niche.

Amagama angukhiye angalungile

Ukwengeza amagama angukhiye angalungile kumkhankaso wakho we-Adwords kuzogcina iwebhusayithi yakho ingenayo ithrafikhi engadingeki. Lawa magama angukhiye anganezelwa emazingeni ahlukahlukene, kusukela kuwo wonke umkhankaso kuya emaqenjini ezikhangiso ngamanye. Nokho, ukwengeza amagama angukhiye angalungile ezingeni elingalungile kungaphazamisa umkhankaso wakho futhi kubangele ukuvela kwethrafikhi engadingeki kuwebhusayithi yakho.. Njengoba la magama angukhiye afana nse, qiniseka ukuthi ukhetha izinga elifanele ngaphambi kokuwangeza. Ngezansi kukhona amathiphu angakusiza ukuthi usebenzise kahle amagama angukhiye angalungile emkhankasweni wakho we-Adwords.

Isinyathelo sokuqala siwukwenza uhlu lwamagama angukhiye angalungile emikhankaso yakho ye-Adwords. Ungadala lolu hlu lwamaklayenti ahlukene ngaphakathi kokuma okufanayo. Ukwakha uhlu, chofoza isithonjana sethuluzi ekhoneni eliphezulu kwesokudla se-Adwords UI bese ukhetha “Ilabhulali eyabiwe.” Ungaqamba uhlu ngendlela ofisa ngayo. Uma usunalo uhlu lwakho, yisho amagama angukhiye angalungile futhi uqiniseke ukuthi uhlobo lokufanisa lunembile.

Isinyathelo esilandelayo ukungeza amagama akho angukhiye angalungile emikhankasweni yakho ye-Adwords. Ngokungeza lawa magama angukhiye, ungaqiniseka ukuthi izikhangiso zakho ziboniswa kubantu okungenzeka babe nentshisekelo kumikhiqizo noma amasevisi akho. Ngenkathi ungeza amagama angukhiye angalungile kuzokusiza ukuthi ulawule imali oyisebenzisayo ngezikhangiso, zizokusiza futhi ukuthi wenze lula ithrafikhi yakho ngokususa imikhankaso yezikhangiso emoshayo. Kunezindlela eziningi ezahlukene zokusebenzisa amagama angukhiye angalungile emkhankasweni wakho, kodwa lesi sifundo sizokufundisa indlela ephumelela kakhulu.

Elinye ithiphu elibalulekile okufanele ulikhumbule lapho udala amagama angukhiye angalungile emikhankaso yakho ukwengeza ukungapeli kahle nokuhlukahluka kobuningi. Ukungapelwa kahle okuningi kuvamile emibuzweni yosesho, nangokungeza izinguqulo eziningi, uzoqinisekisa ukuthi uhlu lwakho lwamagama angukhiye angalungile lubanzi ngangokunokwenzeka. Ngokungeza lawa magama angukhiye angalungile, ungavimba ngempumelelo izikhangiso ukuthi zingaveli emishwaneni ethile nemibandela. Kukhona ezinye izindlela zokwenza amagama angukhiye angalungile emkhankasweni wakho. Ungafaka lawa magama angukhiye angalungile emaqenjini ezikhangiso nemikhankaso, njengokusebenzisa ibinzana elithi ukufanisa okungalungile nokulingeza emkhankasweni wakho wesikhangiso.

Uma usetha amagama angukhiye aphikisayo, kufanele ukwenze lokho ezingeni lomkhankaso. Lawa magama angukhiye azovimba izikhangiso ekubonisweni ngemibuzo yosesho engahlobene nemikhiqizo yakho. Ngokwesibonelo, uma uthengisa izicathulo zezemidlalo, kungase kube ngcono ukusebenzisa amagama angukhiye angalungile ezingeni lomkhankaso. Nokho, le ndlela ayifaneleki kubo bonke abakhangisi. Qiniseka ukuthi ucwaninga amagama angukhiye ebhizinisi lakho ngaphambi kokusetha amagama angukhiye angalungile ku-Adwords.

Among the many benefits of Google Adwords is that it automatically matches advertisers’ advertising content to publisher’s pages. Adwords allows advertisers to increase traffic to their websites and shares the revenue with the publisher. It also helps publishers monetize their content by monitoring fraudulent clicks. Learn more about Adwords and its benefits. Kungenjalo, visit Google’s Adwords support website to learn more. It’s free and very effective!

PPC advertising

Unlike traditional display ads, PPC advertising on Google’s Adwords platform uses a secondary price auction to determine the CPC. A bidder enters an amount (called the “ibhidi”) and then waits to see if their ad is selected for display. When they are successful, their ad appears in the search engine results page. Advertisers can target specific locations or devices, and they can set bid modifiers by location.

For maximum results, a winning PPC campaign should be based on keyword research and the creation of a landing page optimized for that keyword. Relevant campaigns generate lower costs, since Google is willing to pay less for relevant ads and a satisfying landing page. Split ad groups, Ngokwesibonelo, can increase the click-through rate and Quality Score of your ads. And finally, the more relevant and well-designed your ad, the more profitable your PPC advertising will be.

PPC advertising is a powerful tool for promoting your business online. It allows advertisers to target a particular audience based on their interest and intent. They can tailor their campaigns to specific geographical locations, devices, isikhathi sosuku, kanye nedivayisi. With the right targeting, you can easily reach a highly-targeted audience and maximize the effectiveness of your ad campaign. Nokho, you should not do it alone, because it can lead to losses. A professional can help you optimize your PPC campaign to maximize the return on your investment.

I-Google Adwords

In order to gain exposure through Google AdWords, you need to select keywords and set a maximum bid. Only ads with keywords related to your business will be displayed when people use the keywords. These keywords are likely to lead to conversions. Nokho, there are some factors to consider before starting your campaign. Below are some tips for success. These are not meant to replace your SEO efforts. But they can help you get the most from your advertising campaign.

Know your audience and create ad copy that is compelling and relevant. The ad copy you write should be based on your market research and customer’s interests. Google offers tips and sample ad writing to help you write a catchy ad copy. Once you have done this, you can enter your billing information, promotional codes, and other information. Your advertisement will be published on Google’s website within 48 amahora.

Ngaphezu kwalokho, you can use the control panel in Adwords to target sites that are part of the Google network. This technique is known as Site-Targeting. You can even show ads to users who have already visited your site. This technique increases your conversion rate. Futhi, finally, you can control the budget for your campaign. Kodwa, to maximize the effectiveness of your campaign, make sure to use the most cost-effective ad format.

Izindleko ngokuchofoza ngakunye

The cost per click for Adwords depends on several factors, kufaka phakathi isikolo sekhwalithi, amagama angukhiye, umbhalo wesikhangiso, kanye nekhasi lokufika. These elements should all be relevant to the ads, and the CTR (click-through-rate) should be high. Uma i-CTR yakho iphezulu, it signals to Google that your site is useful. It is also important to understand the ROI. This article will cover some of the most common factors that impact the cost per click for Adwords.

Okokuqala, consider your Return on Investment (I-ROI). A cost per click of five dollars for every dollar spent on an ad is a good deal for most businesses, as it means you’re getting five dollars for each ad. This ratio can also be expressed as a cost per acquisition (CPA) of 20 iphesenti. If you’re not able to achieve this ratio, try cross-selling to existing customers.

Another way to calculate your cost per click is to multiply the cost of each ad by the number of visitors who clicked on it. Google recommends setting the maximum CPC to $1. Manual cost per click bidding, Ngokwesinye isandla, means that you set the maximum CPC yourself. Manual cost per click bidding differs from automated bidding strategies. If you’re unsure of what the maximum CPC is, start by looking up the amount of other advertisers’ izikhangiso.

Isikolo sekhwalithi

To improve the quality score of your Adwords campaign, you must understand the three components of the quality score. These components include: campaign success, keywords and ad copy. There are a number of ways to increase your Quality Score, and each of these will have an impact on your campaign’s performance. But what if you don’t know what they are? Then don’t worry. I’ll explain how to improve these three components, so you can start seeing results quickly!

Okokuqala, determine the CTR. This is the percentage of people who actually click on your ad. Ngokwesibonelo, if you have 500 impressions for a certain keyword, your Quality Score would be 0.5. Nokho, this number will vary for different keywords. Ngakho-ke, it can be difficult to judge its effect. A good Quality Score will develop over time. The advantage of a high CTR will become clearer.

The ad copy must be relevant to the keywords. If your ad is triggered by irrelevant keywords, it might look misleading and not even be relevant to the keyword you’ve targeted. The ad copy must be catchy, yet not go off-track in its relevance. Ngaphezu kwalokho, it should be surrounded by relevant text and search terms. Ngale ndlela, your ad will be seen as the most relevant one based on the searcher’s intent.

Split testing

If you’re new to A/B split testing in Adwords, you may wonder how to set it up. It’s simple to set up and uses data driven testing methods to make your AdWords campaigns as effective as possible. Split testing tools like Optmyzr are a great way to test fresh copy on a large scale. This tool helps you choose the best ad format based on historical data and previous A/B tests.

A split test in SEO is a great way to optimize your website for algorithm changes and user experience. Make sure your test is run on a large enough site; if you have only a couple pages or very little organic traffic, the results will be unreliable. A slight increase in search demand can cause inflation, and other factors may have an impact on the results. If you’re unsure how to run a split test, try a statistical SEO split-testing tool like SplitSignal.

Another way to split test in SEO is to make changes to the content of your landing pages. Ngokwesibonelo, if you’re targeting a specific keyword, you can change the text in your website copy to make it more appealing to the user. If you make a change to one group and see which version gets the most clicks, you’ll know if it’s working or not. This is why split-testing in SEO is important.

Izindleko zokuguqulwa ngakunye

The Cost Per Acquisition (CPA) and Cost Per Conversion (CPC) are two terms that are not the same. CPA is the amount of money needed to sell a product or service to a customer. Ngokwesibonelo, if a hotel owner wants more bookings, they may use Google Ads to get more leads. Nokho, this figure does not include the cost of acquiring an interested lead or a potential customer. The cost per conversion is the amount a customer actually pays for your service.

Izindleko ngokuchofoza ngakunye (CPC) on the search network varies depending on the industry and keyword. Average CPCs are $2.32 per click for the search network, while CPCs for display network advertising are much lower. As with other advertising methods, some keywords cost more than others. Adwords prices vary based on the competition within the market. The most expensive keywords are found in highly competitive industries. Nokho, Adwords is an effective way to promote your online business.

Besides the cost of each conversion, the CPC will also show you how many times the visitor took action. If the prospect clicked on two ads, she should pass the revenue from both into both conversion codes. If the customer bought two products, the CPC will be lower. Ngaphezu kwalokho, if a visitor clicks on two different ads, they should buy both of them, meaning a total of PS50. Kwalokhu, a good ROI will be greater than PS5 for each click.

When you’re ready to create an ad campaign for your SaaS company, you may be wondering how to get started. There are several aspects to consider, including costs, amagama angukhiye, amabhidi, nokulandelela ukuguqulwa. Uma ungaqiniseki ukuthi ungaqala kuphi, read our introductory guide to Adwords. This will give you the essential information to get started and get the most out of your ad campaign. You can also get valuable advice and tips from other SaaS marketers.

Izindleko

To maximize the effectiveness of your marketing campaign, it is important to manage the costs of Adwords effectively. You can lower the cost of your ads by increasing your quality score. Ngokusebenzisa amagama angukhiye aphikisayo, you can avoid targeting a high-cost audience and optimize your campaign. In addition to lowering the cost, you can improve the relevancy of your ads. Below are a few tips for maximizing your Quality Score:

Check your keyword costs every day. Tracking the costs of each keyword helps you maintain your marketing budget and identify trends. This information is especially valuable if your competitors are spending a lot of money on the same keywords. Futhi, keep in mind that CPC can increase dramatically if you are targeting highly competitive keywords. The most important thing to remember is that Adwords costs will rise as the competition increases, so you must consider the competitiveness of the keyword you’ve chosen.

You can also monitor your conversion rate, which tells you how many times a visitor performs a specific action. Ngokwesibonelo, if someone clicks on your advertisement and subscribes to your email list, AdWords will create a unique code that will ping servers to correlate that information with the number of clicks on the ad. Divide this total cost by 1,000 to see your total cost per conversion.

Kunezici ezimbalwa ezithinta izindleko ngokuchofoza ngakunye, kodwa ngokujwayelekile, the most expensive keywords in AdWords deal with finance, industries that manage large sums of money, and the financial sector. Higher-cost keywords in this category are usually more expensive than other keywords, so if you’re looking to get into the education field or start a treatment center, you should expect to pay high CPCs. The highest-cost keywords include those in finance and education, so make sure you know exactly what you’re getting before you start advertising.

Your maximum cost per click (CPC) is the highest amount you think a click is worth, even if that’s not what your average customer pays. Ngokwesibonelo, Google recommends setting your maximum CPC to $1. Ngaphezu kwalokho, you can manually set your maximum CPC, a setting different from automatic bidding strategies. If you have never used AdWords before, it’s time to get started.

Amagama angukhiye

While keyword research is an important part of keyword targeting, you need to update it periodically to keep up with changes. This is because audience habits, industries, and target markets are constantly changing. While keyword research can help you create relevant ads, competitors are changing their strategies as well. Keywords that contain two to three words are the best bet. Nokho, keep in mind that there is no single right or wrong answer. Keywords must be relevant to your business and to the theme of your ad and landing page.

Uma usunohlu lwakho lwamagama angukhiye, you can try using the Keyword Planner tool. You can export the suggested keywords, but it is a tedious process. You can also use the “Top of page bid” column to find historical top-page bids for your keywords. This tool works on Google’s Display Network, which shows ads next to similar content. You can try the keyword planner to find the best keyword. Once you’ve found a keyword you like, you can then use it in your Adwords campaigns.

When choosing a keyword, keep in mind intent. Ngokwesibonelo, you want people to click your ads because they’re looking for a solution to a problem. Nokho, this may not be the case when people are searching outside of search engines, Ngokwesibonelo. They may just be browsing the Internet or looking for education. Choosing a phrase-match keyword gives you the most control over spending and targets specific customers. It also ensures that your ads will appear only for customers searching for the exact phrase.

When choosing a keyword, khumbula ukuthi akuwona wonke amagama angukhiye adalwe alingana. While some may seem smart at first, some are not. A search for “iphasiwedi ye-wifi” indicates that people are looking for a wifi password, not a specific product or service. Ngokwesibonelo, someone looking for a WiFi password is likely leeching from someone else’s wifi, and you wouldn’t want to advertise your product on their wifi!

Bids

You can adjust your bids on Adwords based on your results. Google has a built-in feature that will help you determine how much to bid on specific keywords. You can use this tool to estimate CPC and position for different bid amounts. The amount you bid may also depend on the budget you have set for your marketing campaign. Listed below are some tips to adjust your Adwords bids to maximize your results.

Know your target audience. By using marketing personas, you can better target your audience with AdWords. Ngokwesibonelo, you can see their working hours and commute times. Futhi, you can know how long they spend at work or leisure. By knowing these things, you can tailor your bids to reflect the trends of your target audience. This is especially useful if you are targeting customers who are most likely to buy products and services related to a specific industry.

Identify the types of ads users are looking for. Ngokwesibonelo, a user searching for ‘Bike Shop’ from their desktop may be looking for a physical location. Nokho, a person searching for the same query on their mobile device could also be searching for bike parts online. Advertisers who want to reach commuters should target mobile devices instead of desktop or tablet. Most commuters are in research mode and tend to make their final purchase from their desktop or tablet.

Keywords are highly specific to your business and product, so you may have to do some guesswork when you set up your initial bids, but you will be able to adjust them once you have your stats. You can follow a keyword bid guide to set your initial bids and adjust them within the first few weeks after activating your account. You can adjust your keyword bids after determining your budget and target audience.

Depending on the size of your budget, you can choose to set your bids manually or use one of the automated strategies. There are several other ways to optimize your bids on Adwords, but the Maximize Conversions strategy is the most popular. Google uses machine learning to make bids based on your daily budget. Nokho, you should only use this strategy if you have a large budget and want to automate the process of setting bids on Adwords.

Ukulandelela ukuguqulwa

You can use AdWords conversion tracking to see how many of your ads are converting. Ngokuvamile, you’ll see the number of conversions on your confirmation page when you use the same conversion code for two products. If a prospect clicked on both ads within the last 30 izinsuku, then you should be able to pass the same revenue into both conversion codes. But the number of conversions will differ based on the type of attribution you use.

Conversions aren’t isolated to one customer, so it’s possible to use a different value for each one. Izikhathi eziningi, these values are used to measure ROI on each ad campaign. You can even use different values for different price points and types of conversions. The value of a conversion must be entered in the corresponding field. Nokho, you may want to use a single conversion value for all of your ads to make sure that you can measure the ROI of each ad.

Lapho usetha Iwebhusayithi noma Shayela ukuguqulwa kwendawo, click on the Advanced Settings tab. This will display a Converted Clicks column. You can also view conversion data on multiple levels, okuhlanganisa nomkhankaso, Iqembu lesikhangiso, Isikhangiso, kanye negama elingukhiye. You can also use the conversion tracking data to determine what types of ads are most effective for generating conversions. By monitoring your conversions, you’ll have an accurate picture of your ad performance and use it as a guide for writing future ads.

Setting up AdWords conversion tracking is easy. The first step is setting up your tracking code. You can define a conversion for each of your ads by defining it in relation to the type of activity the user performed. Ngokwesibonelo, you can choose to track conversions as a contact form submission or a free ebook download. For Ecommerce sites, you might define any purchase as a conversion. Once you’ve set up the code, you can start tracking your ads.

Conversion tracking differs between Google Analytics and AdWords. Google Analytics uses last-click attribution and credits a conversion when the last AdWords click was clicked. Ngokwesinye isandla, AdWords attribution will credit the conversions even if you have other forms of interaction with the user before they reach your page. But this method may not be right for your business. Ngakho, you should use AdWords conversion tracking if you have multiple online marketing channels.

Uma ubheka ukusebenzisa i-Google Adwords emkhankasweni wakho wokumaketha, uzodinga ukwazi eminye imininingwane eyisisekelo mayelana nokuthi isebenza kanjani. Kufanele usebenzise izindleko zokuchofoza ngakunye (CPC) ukubhida, Ukukhangisa okuqondiswe kusayithi, futhi uphinde uqondise ukuze ukhuphule amazinga akho okuchofoza. Ukuze uqalise, funda lesi sihloko ukuze uthole izici ezibaluleke kakhulu ze-AdWords. Ngemva kokufunda lesi sihloko, kufanele ukwazi ukudala umkhankaso oyimpumelelo.

Izindleko ngokuchofoza ngakunye (CPC) ukubhida

Ukubhida kwezindleko ngokuchofoza ngakunye kuyisici esibalulekile somkhankaso we-PPC ophumelelayo. Ngokunciphisa izindleko zakho ngokuchofoza ngakunye, ungakwazi ukwandisa ithrafikhi yakho namazinga okuguqulwa. I-CPC inqunywa ibhidi yakho nangefomula ecabangela ikhwalithi yesikhangiso, izinga lesikhangiso, kanye nemithelela ehlongozwayo yezandiso namanye amafomethi ezikhangiso. Le nqubo isekelwe ezicini eziningana, okuhlanganisa uhlobo lwewebhusayithi onayo nokuqukethwe kwayo.

Amasu okubhida kwe-CPC ahlukile kusayithi ngalinye. Abanye basebenzisa ukubhida mathupha kuyilapho abanye bethembele kumasu azenzakalelayo. Kukhona okuhle nokubi kukho kokubili. Enye yezinzuzo ezibaluleke kakhulu zokubhida okuzenzakalelayo ukuthi ikhulula isikhathi seminye imisebenzi. Isu elihle lizokusiza ukwandise izindleko zakho futhi uthole imiphumela engcono kakhulu. Uma usuwumisile umkhankaso wakho futhi walungiselela amabhidi akho, uzobe usendleleni yokuthuthukisa ukubonakala kwakho nokuguqula ithrafikhi yakho.

I-CPC ephansi ikuvumela ukuthi uthole ukuchofoza okwengeziwe kubhajethi yakho, futhi inombolo ephezulu yokuchofoza isho imikhondo engaba khona yewebhusayithi yakho. Ngokusetha i-CPC ephansi, uzokwazi ukuzuza i-ROI ephakeme kunezinye izindlela. Umthetho omuhle wesithupha uwukusekela ibhidi yakho esilinganisweni sokuthengisa olindele ukukwenza ngenyanga. Lapho uthola ukuguqulwa okwengeziwe, i-ROI yakho ephezulu.

Namakhulu ezinkulungwane zamagama angukhiye atholakalayo, Ukubhida ngokuchofoza ngakunye kuyisici esibalulekile somkhankaso we-PPC oyimpumelelo. Nakuba ama-CPC aphezulu awadingeki kuyo yonke imboni, izindleko eziphezulu zingabenza bathengeke kakhulu. Ngokwesibonelo, uma ibhizinisi linikeza umkhiqizo wenani eliphezulu, ingakwazi ukukhokha i-CPC ephezulu. Ngokungqubuzanayo, izimboni ezinezindleko eziphakeme ezimaphakathi ngokuchofoza ngakunye zingakwazi ukukhokhela i-CPC ephakeme ngenxa yenani lokuphila kwamakhasimende..

Inani lemali oyisebenzisayo ngokuchofoza ngakunye lincike ezintweni ezimbalwa, okuhlanganisa isikolo sekhwalithi nokuhambisana kwegama elingukhiye. Uma igama lakho elingukhiye lingahlobene nemakethe eqondiwe yebhizinisi lakho, ibhidi yakho ingase inyuke ngo 25 iphesenti noma ngaphezulu. I-CTR ephezulu iyinkomba eyodwa yokuthi isikhangiso sakho sibalulekile. Ingakhuphula i-CPC yakho ngenkathi yehlisa i-Avg yakho. CPC. Abathengisi be-Smart PPC bayazi ukuthi ukubhida kwe-CPC akukhona nje ngamagama angukhiye, kodwa inhlanganisela yezinye izici.

Lapho i-CPC ibhidela i-Adwords, ukhokhela umshicileli inani elithile ngokuchofoza ngakunye ngokusekelwe enanini lesikhangiso sakho. Ngokwesibonelo, uma ubiza inkulungwane yamadola futhi uthole ukuchofoza okukodwa, uzokhokha inani eliphakeme kunaleso uma usebenzisa inethiwekhi yezikhangiso njenge-Bing. Leli su likusiza ukuthi ufinyelele inombolo ephezulu yamakhasimende kanye nezindleko eziphansi ngokuchofoza ngakunye.

Ukukhangisa okuqondiswe kusayithi

Ngokuqondiswa Kwesayithi endaweni, Abakhangisi be-Google bayakwazi ukukhetha amawebhusayithi lapho izikhangiso zabo zizovela khona. Ngokungafani nokukhangisa kokukhokha ngokuchofoza ngakunye, I-Site Targeting ivumela abakhangisi ukuthi baqondise amasayithi athile okuqukethwe. Nakuba ukukhangisa kokukhokha ngokuchofoza kukuhle kubakhangisi abazi kahle ukuthi amakhasimende abo afunani, ishiya isabelo semakethe esingaba khona singasetshenzisiwe. Nawa amathiphu okwenza izikhangiso zakho zigqame:

Isinyathelo sokuqala sokukhulisa amazinga akho okuguqulwa ukukhetha ubuciko besikhangiso obuqondiswe kusayithi obufanele. Izikhangiso ezihambisana nokuqukethwe kwesayithi elithile cishe zizoguqulwa. Khetha ubuciko obuqondene nesayithi ukuze ugweme ukutubeka kwezithameli, okuyilapho izethameli zikhathala khona ukubona izikhangiso ezifanayo seziphelile. Lokhu kubaluleke kakhulu uma ukhangisa kubantu abanamazinga aphansi okuqonda ukufunda. Yingakho ukushintsha izidali zezikhangiso njalo kungasiza.

Ukukhomba kabusha

Ukusebenzisa ukuphinda uqondise nge-Adwords kungasebenza kakhulu. Ingasetshenziselwa ukuheha amakhasimende angaba khona kuwebhusayithi yakho. I-Facebook inokungaphezu kwalokho 75% yabasebenzisi beselula, ukwenza kube ukukhetha okuhle kakhulu ukukhulisa ubukhona bakho ku-Twitter. Ngaphezu kwalokho, ungasebenzisa ngokunenzuzo i-Adwords’ ifomethi esebenziseka kalula ukuze uthathe ukunaka kwezithameli zakho. Ngale ndlela, ungawaguqula abe amakhasimende. Ukusebenzisa i-Facebook ne-Twitter ukuze ukhombe kabusha kuyindlela enhle yokusebenzisa ngokugcwele le ndlela yokukhangisa enamandla..

Ukuphinda uqondise nge-Adwords kunezinzuzo eziningi. Kukusiza ukuthi uhlale uxhumene namakhasimende akho akhona futhi ufinyelele amasha. Ngokubeka omaka be-Script kuwebhusayithi yakho, abantu abavakashele isayithi lakho esikhathini esidlule bazobona izikhangiso zakho futhi, ukukhiqiza ibhizinisi eliphindayo. I-Google futhi ikuvumela ukuthi usebenzise ukukhomba kabusha nge-Adwords kuzo zonke iziteshi zemidiya yezokuxhumana, kuhlanganise Facebook, Twitter, kanye ne-YouTube.

Izikhangiso ze-Google zisebenzisa ikhodi ebizwa “ukukhomba kabusha” esebenza nesiphequluli sesivakashi ukuze sithumele izikhangiso. Ikhodi ayibonisi esikrinini sesivakashi sewebhusayithi, kodwa ixhumana nesiphequluli somsebenzisi. Kubalulekile ukuqaphela ukuthi wonke umsebenzisi we-inthanethi angakhubaza amakhukhi, okuzokwenza ulwazi lokumaketha ku-inthanethi lube ngumuntu siqu. Lawo mawebhusayithi asevele enomaka we-Google Analytics efakiwe angeqa ukungeza ikhodi yokukhomba kabusha Yezikhangiso ze-Google.

Enye indlela yokuphinda uqondise nge-Adwords ukuphinda ukhombe ohlwini. Kulolu hlobo lokuphinda uqondise, abasebenzisi sebevele bavakashele iwebhusayithi futhi bachofoza ekhasini lokubikezela ngemuva kokuchofoza. Lezi zikhangiso ezihlosiwe zingakhuthaza izivakashi ukuthi zithenge noma zithuthukele ekubhaliseni. Ukuphinda uqondise nge-Adwords isu elihle kakhulu lokukhiqiza umkhondo wekhwalithi ephezulu.

Ziningi izindlela zokuthuthukisa izikhangiso zakho ze-Adwords. Ungakopisha futhi unamathisele izikhangiso ezikhona ku-akhawunti yakho, noma hlola womabili amabhokisi ukuze wenze izinguquko. Ngemuva kokuthi ukopishe futhi unamathisele, ungaqhathanisa ikhophi yakho nesihloko nezinye izikhangiso. Uma ikhophi ingasebenzi, zama ukuyibhala kabusha futhi uhlole amazinga akho okuguqulwa. Ungase ufune nokwenza ezinye izinguquko kukhophi, futhi. Nawa amanye amathiphu okuthuthukisa umkhankaso wakho we-Adwords:

Izindleko ngokuchofoza ngakunye

Ngenkathi i-CPC iyingxenye ebalulekile yokukhangisa ku-inthanethi, kunezindlela ezithile zokugcina izindleko zingaphansi kokulawulwa. Ngokusebenzisa i-Google AdWords, ungabeka izikhangiso kunoma iyiphi iwebhusayithi ngokusekelwe kunoma yiliphi igama noma ibinzana. Ngaphandle kohlobo lwebhizinisi lakho, kufanele ubeke iso elibukhali ezindlekweni ze-Google ukuze ugweme ukweqa. Okubhalwe ngezansi amanye amathiphu awusizo okufanele uwakhumbule lapho unquma izindleko zakho ngokuchofoza ngakunye.

Izindleko ngokuchofoza ngakunye kwe-Adwords ziyahlukahluka kuye ngomkhiqizo okhangiswayo. Izinkundla eziningi zokukhangisa ku-inthanethi zisekelwe endalini, okusho ukuthi abakhangisi bayakhokha ngokusekelwe enanini lokuchofoza abakutholayo. Ayanda abafaka amathenda’ amabhidi, maningi amathuba okuthi izikhangiso zabo zibonakale esiphakelini sezindaba. Uma ibhizinisi lakho lifuna ithrafikhi ephezulu, ama-CPC aphezulu angakusiza ukuthi ukhulise ukubonakala kwakho. Ungasebenzisa i-Google Analytics ukuze ubone ukuthi yimaphi amagama angukhiye aguqula okungcono kakhulu.

Izindleko ezifanele ngokuchofoza ngakunye zizoncika ekuhlosweni kwakho kwe-ROI. Amabhizinisi amaningi abheka isilinganiso esiyisihlanu kuya kokukodwa esamukelekayo uma kusetshenziswa izindleko ngombono ngamunye (CPI) ukukhangisa. Enye indlela yokubheka izindleko ngokuchofoza ngakunye ifana nephesenti lokuchofozwa kwemali engenayo. Ngokwandisa inani lekhasimende elimaphakathi, i-CPC yakho izoba phezulu. Hlela ukukhulisa imbuyiselo ekutshalweni kwezimali (I-ROI).

Ukwandisa i-CPC yomkhankaso wakho we-Adwords, cabanga ukuthuthukisa i-ROI yezinye iziteshi zakho zokumaketha. Ukufeza lo mgomo kuzokuvumela ukuthi usebenzise ithuba lokuphinda ukhombe izikhangiso ezinkundleni zokuxhumana kanye nokudluliselwa okuqondile. Ukwengeza, i-imeyili ingasebenza kanye nazo zonke ezinye iziteshi zakho zokumaketha, ukwandisa ibhizinisi lakho nokunciphisa izindleko. Ungaphatha ibhajethi yakho kuyilapho wandisa i-ROI yakho ngokusebenzisa Izindleko Zokutholwa Kwekhasimende. Ngakho, Ulindeni?

Izindleko ngokutholwayo ngakunye

CPA, noma izindleko ngokutholwayo ngakunye, ikala izindleko eziphelele zokuthola ikhasimende. Umcimbi wokuguqulwa ungaba ukuthenga, ukuhanjiswa kwefomu, ukulanda kohlelo lokusebenza, noma ucele ukushayelwa ucingo. Izindleko zokutholwa ngakunye zivame ukusetshenziselwa ukukala ukusebenza kahle kwenkundla yezokuxhumana, ukumaketha nge-imeyili, kanye nokukhangisa okukhokhelwayo. Nakuba i-SEO ingenazo izindleko zokukhangisa eziqondile, kungenzeka ukuthola umbono ongcono wokuphumelela kokumaketha nge-imeyili ngokubala i-CPA ngesenzo ngasinye.

Nakuba i-CPA ibalulekile kunoma yimuphi umkhankaso wokumaketha, kunzima ukuqhathanisa ngokumelene nebhentshimakhi evamile. Ihlukahluka kakhulu ngokusekelwe kumkhiqizo, imboni, kanye nenani. Izindleko eziphansi ngokutholwayo ngakunye, ngcono umkhankaso wakho wesikhangiso. Ukuze ubale i-CPA yakho, kufanele ubale inani lamamethrikhi, okuhlanganisa izinga lokugxuma kanye nokuvakasha okuyingqayizivele. Uma i-CPA yakho iphezulu, isu lakho lokumaketha lingadinga ukulungiswa.

Ungakwazi futhi ukubala i-CPA yamabhizinisi ngaphandle kwemikhiqizo noma amasevisi. Lawa mabhizinisi angakwazi ukulandelela ukuguqulwa, njengokugcwalisa amafomu nokubhalisa kwedemo, ngokusebenzisa amafomu. Nokho, alikho izinga lokunquma izindleko ezifanelekile ngokutholwa ngakunye, njengoba ibhizinisi ngalinye eku-inthanethi linemikhiqizo ehlukene, amanani, amamajini, izindleko zokusebenza, nemikhankaso yezikhangiso. Indlela engcono kakhulu yokubala i-CPA ukulandelela ukuthi zingaki izinguquko ezikhiqizwa umkhankaso wakho wesikhangiso.

I-CPA iyindlela evamile yokulandelela impumelelo ekukhangiseni kwenjini yokusesha. Kuyasiza ukunquma ukuthi uchitha malini ukuze uthole ikhasimende elisha. I-CPA ivamise ukubalelwa ukuguqulwa kokuqala, njengokubhalisa kwefomu noma ukubhaliswa kwedemo. Ungaphinda ulandelele futhi ulinganise ukusebenza kahle kwezikhangiso zakho futhi unqume ukuthi kubiza malini ukuze uthole. Ukuthola ukuguqulwa okwengeziwe, imali encane ozoyikhokha ngokuhamba kwesikhathi.

Izinga lokuguqulwa

Uma ubheke ukukhulisa izinga lakho lokuguqulwa ku-Adwords, kukhona ezinye izinto okufanele uzenze ukuze uthuthuke. Okokuqala, udinga ukuqonda ukuthi liyini izinga lokuguqulwa. Izinga lokuguqulwa ku-Google Adwords iphesenti lezivakashi ezichofoza esikhangisweni sakho bese ziyasiguqula. Leli zinga lokuguqulwa lingaba yinoma yini 10% ku 30%. Izinga lokuguqulwa elingcono kakhulu liphakeme ngokuphindwe kathathu kuya kahlanu kunesilinganiso somkhakha. Ukuze ukhuphule izinga lakho lokuguqulwa, kufanele uzame ngeminikelo ehlukene futhi uhlole ukuhamba kwewebhusayithi yakho. Lokhu kuzokusiza ukuthi uqonde ukuthi yini esebenzayo nokuthi yini engasebenzi. Ngaphezu kwalokho, ungathatha ithuba lokumaketha kabusha ukuze ubambe kabusha izivakashi ezibonise intshisekelo emikhiqizweni yakho.

Ngokuvamile, wonke umkhangisi kufanele ahlose izinga lokuguqulwa okungenani 2.00%. Lokhu kusho ukuthi wonke umuntu 100 izivakashi zewebhusayithi, okungenani ababili kufanele bagcwalise ifomu lokuxhumana. Okwezinkampani ze-B2B, leli zinga kufanele libe ngaphezu kwamabili. Okwamawebhusayithi e-e-commerce, kufanele kube ama-oda amabili ngezivakashi eziyikhulu. Nokho, kunezimo ezithile lapho isivakashi singaligcwalisi ifomu, kodwa ukuguqulwa kusafanele kubalwe. Kungakhathaliseki icala, izinga eliphezulu lokuguqulwa ku-Adwords lizokhuphula ibhizinisi lakho futhi likhulise i-ROI yakho.

Esinye isici esibalulekile ekuthuthukiseni izinga lokuguqulwa ukugxila kumakhasimende akho afanelekile. Ngokugxila ezilalelini ezifanele, uzokwazi ukuthatha phansi kwethrafikhi yefaneli oyifunayo. Nakuba abakhangisi abaningi bechitha imali eningi ekukhangiseni, iphesenti elincane kuphela eliguqulayo. Uma ugxila kuzithameli ezifanele, uzokwazi ukukhulisa imali yakho engenayo futhi wehlise izindleko zakho. Uma unamakhasimende alungile, izinga lakho lokuguqulwa lizokhuphuka kakhulu!

Ucwaningo lwamagama angukhiye

Uma ufuna umkhankaso wakho wokukhangisa usebenze ngendlela ongakhona ngayo, kubalulekile ukuqonda ukubaluleka kocwaningo lwegama elingukhiye. Ukukhethwa kwegama elingukhiye okungalungile kuzomosha isikhathi sakho nomzamo, njengabantu abawuseshayo mancane amathuba okuthi bacinge umkhiqizo wakho. Ukusebenzisa isethi ethile yamagama angukhiye kuzoqinisekisa ukuthi ufinyelela izethameli zakho ozihlosile. Nawa amanye amathiphu okwenza inqubo yakho yocwaningo lwegama elingukhiye ibe lula. – Funda mayelana nomuntu womthengi. I-buer persona yiqembu lamagama angukhiye abonisa inhloso yesisheshi efanayo. Ingakusiza ukuthi uqondise izethameli ezithile, futhi wenze okuqukethwe ngokufanele.

– Yazi izethameli zakho. Ucwaningo lwamagama angukhiye lukunikeza ukuqonda okudingayo ukuze unqume izidingo zababukeli bakho ohlosiwe. Kukusiza futhi ukuthi uthole ukuthi yimaphi amagama angukhiye afaneleka kakhulu kuwebhusayithi yakho, futhi okuyizinto ezincintisana kakhulu. Lolu lwazi lungaba usizo esu lakho lokuqukethwe kanye namasu akho okuthengisa jikelele. Izikhathi eziningi, abantu basesha izixazululo ku-inthanethi, futhi ukusebenzisa amagama angukhiye afanelekile kungakusiza ukuthi uqondise izethameli ezifanele. Lapho okuqukethwe kwakho kuqondiswe kakhulu, ithrafikhi eyengeziwe ongalindela ukuyithola.

– Yazi ukuncintisana kwakho. Ukusebenzisa amathuluzi okucwaninga amagama angukhiye, ungathola ukuthi izimbangi zakho ziqondise ini nokuthi zincintisana kangakanani. Qiniseka ukuthi ukhetha amagama angukhiye angancintisani ngokweqile noma ajwayelekile kakhulu. Khetha ama-niches anevolumu ephezulu yethrafikhi. Imisho efanelekile izoheha inani eliphezulu labantu. Okokugcina, qhathanisa amagama akho angukhiye nezimbangi zakho’ okuqukethwe kanye nokuma. Uma usunombono ocacile wezidingo zababukeli bakho, ungaqala ukubhala okuqukethwe ukuze ugcwalise lezo zidingo.

Ukudala isikhangiso esihehayo

Ukudala isikhangiso esihle kubalulekile uma ufuna ibhizinisi lakho ligqame kwezinye. Isikhangiso esihle kufanele sihambisane futhi senze izinto ezihlukahlukene, bese uphendula umbuzo umfundi angaba nawo mayelana nomkhiqizo noma isevisi yakho. Ukudala isikhangiso kulula futhi kuyinselele, ngoba umhlaba wedijithali unemihlahlandlela namathuluzi amaningi. Nazi izinto eziyisikhombisa okufanele uzikhumbule lapho udala isikhangiso esiyimpumelelo:

Sebenzisa amagama anamandla – lawa amagama angukhiye adonsa umfundi futhi avuse isithakazelo sabo. Ukusebenzisa igama “wena” esikhangisweni sakho ingenye yezindlela eziphumelela kakhulu zokuthola ukunaka kwababukeli bakho. Abantu basabela kahle ekhophini yesikhangiso egxile kubo, kunebhizinisi lakho. I “wena” ekhophini yesikhangiso sakho kugxilwa kukhasimende kumuntu ofunda isikhangiso, futhi ngaleyo ndlela andisa amathuba okuthi bachofoze kuso.

Uma udala ikhophi yesikhangiso sakho, khumbula ukubhala isihloko esihehayo, okuchaza ukuthi yini umkhiqizo noma isevisi yakho futhi kufaka phakathi igama elingukhiye levolumu ephezulu elivela eqenjini lakho lesikhangiso. Lokhu kuzosiza izikolo zakho zekhwalithi yegama elingukhiye. Uma unamagama angukhiye amaningi eqenjini, ungazizwa ubophekile ukubhala umbhalo ohlukene wesikhangiso ngasinye. Kunalokho, cabanga ukuthi iyini ingqikithi yeqembu lesikhangiso, bese ubhala umbhalo uzungeze amagama angukhiye abonakala ebaluleke kakhulu eqenjini lesikhangiso.

Uma umusha ku-Adwords, lo mhlahlandlela osheshayo uzohlanganisa izinto eziyisisekelo: Ucwaningo lwamagama angukhiye, Izinhlobo zomkhankaso, Amabhidi e-CPC, kanye namagama angukhiye angalungile. Ngemva kokufunda lesi sihloko, uzobe ulungele ukwethula umkhankaso wakho wokuqala we-AdWords! Qhubeka ufunda ukuze uthole amathiphu namasu okuthi uwenza kanjani umkhankaso wakho ube yimpumelelo. Uzoba nokuzethemba okukhulu kunangaphambili! Ngakho qala! Futhi ungakhohlwa ukubheka eminye imihlahlandlela yethu ye-Adwords kanye nezindatshana zendlela yokwenza ukuze uthole amanye amathiphu namasu..

Ucwaningo lwamagama angukhiye

Enye yezindlela ezinhle kakhulu zokuthola amagama angukhiye afanelekile ukusebenzisa ithuluzi elifana nethuluzi lamagama angukhiye we-Bing. I-Bing iyinjini yokusesha yesibili ngobukhulu emhlabeni, ukucubungula kuphelile 12,000 ukusesha okuyizigidi inyanga ngayinye. Leli thuluzi lizokunikeza uhlu lweziphakamiso zamagama angukhiye ngokusekelwe kumagama angukhiye owakhethile. Sebenzisa lolu hlu ukuze udale okuqukethwe, ukwandisa amathuba akho okuheha izivakashi ezintsha. Ungasebenzisa futhi lolu hlu ukuze uthuthukise okuqukethwe okusha, njengokuthunyelwe kwebhulogi noma ividiyo.

Ucwaningo lwamagama angukhiye luyinqubo yokuhlonza amagama angukhiye asetshenziswa abantu ukuze baseshe imikhiqizo noma amasevisi akho. Ngokwenza lokhu, uzofunda mayelana nezihloko ezidumile nokuthi yiziphi izinhlobo zokuqukethwe abantu abakuseshayo. Ukwazi ukuthi yimaphi amagama angukhiye adumile phakathi kwezithameli zakho ezihlosiwe kuzokusiza ukuthi unqume ukuthi yiziphi izinhlobo zokuqukethwe ongakukhiqiza. Uma usunohlu lwakho lwamagama angukhiye, ungakhomba lawa magama angukhiye ngokukopisha isikhangiso, ukumaketha kwezokuxhumana, kanye namanye amasu.

Lapho ucwaninga amagama angukhiye, uzofuna ukugxila kulezo eziqondile kakhulu kunalezo ezijwayelekile. Isizathu silula: uma igama elingukhiye libanzi, mancane amathuba okuthi ifinyelele izethameli zakho ozihlosile. Uma usebenzisa amagama angukhiye ajwayelekile, cishe uzomosha isikhathi nemali. Amagama angukhiye abanzi, Ngokwesinye isandla, ngeke ilethe ithrafikhi eningi. Lapho uthola amagama angukhiye athile, ubukhona bakho ku-inthanethi buzophumelela. Uhlu lwamagama angukhiye aklanywe kahle luzokuvumela ukuthi uqondise izethameli ezithile ngokuqukethwe okulungile.

Kunamathuluzi amaningana amahhala namagama angukhiye angakusiza ngokusesha kwakho amagama angukhiye athile. I-Moz's Keyword Explorer ingelinye lamathuluzi anjalo, futhi inikeza izinguqulo zamahhala ne-premium. Ukubuyekezwa kukaLarry Kim kwe-Moz's Keyword Explorer kungakunikeza umbono wokuthi iwusizo kangakanani i-Keyword Explorer ye-Moz. I-SEMrush ingelinye ithuluzi elihle lamagama angukhiye elinenguqulo yamahhala nekhokhelwayo. Ungazizama zombili ngaphambi kokuthi wenze isinqumo esingujuqu.

Uhlobo lomkhankaso

Ziningi izindlela zokwandisa ibhajethi yakho yokukhangisa ngokusebenzisa izinhlobo ezahlukene Zomkhankaso ezitholakala ku-Adwords. Uma iseshi sithayipha igama elijwayelekile, injini yokusesha izophakamisa amabhulashi e-Morphe kumsebenzisi. Lolu hlobo losesho luhle kumabhrendi anolwazi oluphezulu lomkhiqizo, ngoba inhloso ukuthi iseshi sibe ikhasimende. Nakuba imivuzo yalolu hlobo lomkhankaso mikhulu, akulula ukuguqula lezo ziseshi zibe amakhasimende. Ngokwesibonelo, uma umuntu esesha “Amabhulashi e-Morphe,” kuzovela isikhangiso samabhulashi e-Morphe athengiswa kakhulu. Okufanayo kungashiwo ngama-eyeshadow palettes.

Olunye uhlobo lomkhankaso umkhankaso onomongo, okubeka izikhangiso zakho kumawebhusayithi afanayo. Lolu hlobo lomkhankaso luwusizo ikakhulukazi kumabhizinisi endawo. Lolu hlobo lwesikhangiso lubonisa imininingwane yebhizinisi efanele ngendlela yezithombe ezisebenzisanayo. Ungakhetha ukuthi ungakhomba kuphi nokuthi ufuna ukuthi izikhangiso zakho zidlale isikhathi esingakanani. Lolu hlobo lwesikhangiso lungathuthukisa ukuvezwa komkhiqizo wakho futhi lukhulise ukusebenza kahle kokumaketha kabusha. Uma uqhuba umkhankaso we-infographic, izikhangiso zakho zizofakwa kumawebhusayithi afanayo.

Kukhona ezinye izindlela zokuthuthukisa ukusebenza komkhankaso wakho we-Adwords. Umkhankaso wokusesha onegama ungakusiza uthole ukuqonda okubalulekile kokuthi izethameli zakho zifunani. Imikhankaso yosesho enegama futhi ingakusiza ukuthi ukhiqize umkhondo nezinjongo zefaneli ephezulu. Ngokwesibonelo, ungadlala isikhangiso sewebhusayithi yebhizinisi lakho, bese usebenzisa i-URL yekhasi lokubikezela ukushayela ithrafikhi eyengeziwe. Lena indlela enhle yokuheha izivakashi ezintsha futhi ukhuphule izinga lakho lokuguqulwa.

Ibhidi ye-CPC

Ungase uzibuze ukuthi wehlisa kanjani ibhidi yakho ye-CPC ye-Adwords ukuze ukhulise inzuzo. Nakuba lena kuyindlela esobala kakhulu yokwenza kanjalo, ingenye yezinketho eziningi. Kufanele futhi ucabangele ukunciphisa ezinye izici zomkhankaso wakho. Ukusebenzisa i-Pathvisit iyithuluzi lokumaketha elihlanganisa konke elingakwazi ukulandelela izingcingo, guqula izivakashi eziningi, kanye nokukhiqiza imibiko yokumaketha. Ngokwehlisa ibhidi yakho ye-CPC, ungakhuphula amathuba akho okubona i-ROI ephezulu kanye nokumosheka okuncane kwezikhangiso.

Kuye ngesabelomali sakho, ungasetha ubuningi bebhidi ye-CPC yegama elingukhiye ngalinye noma iqembu lesikhangiso. Ungakwazi ukulungisa amabhidi akho mathupha, noma usebenzise inketho yokubhida ezenzakalelayo. Ukubhida mathupha kukuvumela ukuthi usethe inani eliphezulu ozimisele ukulisebenzisa egameni elingukhiye elithize noma iqembu lesikhangiso. Lokhu kukuvumela ukuthi uphathe ibhajethi yakho futhi uthole amasu kakhudlwana nge-ROI yakho yokukhangisa nezinjongo zebhizinisi. Kunezinzuzo ezimbalwa zokusebenzisa ukubhida okwenziwa ngesandla.

Nakuba abasebenzisi abaningi be-AdWords basebenzisa ukubhida kwe-CPC emikhankasweni yabo, ungase futhi uthande ukucabanga ukusebenzisa okunye – CPM. Ngenkathi ukubhida kwe-CPC kuwulungiselelo oluzenzakalelayo lomkhankaso we-PPC, I-CPM iyindlela engcono kakhulu uma ufuna izikhangiso zakho zibonakale emakhasini aphezulu ezinjini zokusesha. Uma kuziwa ekulawuleni izindleko, I-CPC iyimethrikhi eyisisekelo. Izohluka emikhankasweni nezikhangiso ezahlukene.

Njenganoma iyiphi enye indlela yokukhangisa, isabelomali sansuku zonke sibalulekile. Uma ungakaze ukhangise ku-inthanethi ngaphambilini, umkhankaso we-Google Adwords wokuqala kufanele uqale ku- $20 – $50 ububanzi, bese ulungisa njengoba kudingeka. Njengoba uqhubeka nokuqapha imiphumela, ungashintsha ibhajethi yakho nganoma yisiphi isikhathi. Ukusebenzisa i-Google AdWord Tools kungakusiza ukuthi ulungise ibhajethi yakho yansuku zonke ukuze uthuthukise imikhankaso yakho. Uma unobunzima bokulungisa ibhidi yakho, I-Google AdWords Grader iyithuluzi elingcono kakhulu lokukusiza wenze izinqumo ezingcono kakhulu zebhizinisi lakho.

Amagama angukhiye angalungile

Enye indlela yokukhulisa ukuhambisana kwesikhangiso sakho ukufaka amagama angukhiye angalungile emikhankasweni yakho ye-PPC. Lawa magama angukhiye awahlobanisi ngokuzenzakalela nombuzo ofanayo. Kufanele afake amagama afanayo, ubunye nobuningi izinguqulo, nezinye izinhlobo zegama. Ngokwesibonelo, uma uzama ukukala “intaba,” umkhankaso wakho wegama elingukhiye elingalungile kufanele futhi ufake ukuhluka okufana nentaba nentaba. Nokho, amagama angukhiye angalungile awasebenzi ngokuzenzakalelayo ngendlela efanayo nemikhankaso yosesho, ngakho-ke qiniseka ukuthi uhlola izindlela eziningi.

Ukuze wenze okuningi ngalelisu, udinga ukwazi ukuthi yimaphi amagama abantu abawabhalayo enjinini yokusesha nokuthi yimaphi angabalulekile ebhizinisini lakho. Umbiko Wombuzo Wosesho ku-Adwords uzokwazisa ukuthi yimaphi amagama abantu abawabhalayo ngaphambi kokuthi bafike kuwebhusayithi yakho.. Uma usuwazi ukuthi yimaphi amagama angukhiye angalungile izivakashi zakho eziwabhalayo ebhokisini lokusesha, ungakhetha ukuzifaka emkhankasweni wakho wesikhangiso.

Ngokusebenzisa amagama angukhiye aphikisayo, ungathuthukisa inhloso yakho yosesho ngokungafaki amatemu okusesha angabalulekile. Ungaphinda ukhiphe umbhalo wesikhangiso we “amatshe abomvu” noma izinketho ezifanayo. Umphumela ophelele wokusebenzisa amagama angukhiye angalungile uwukwehlela izethameli zakho ozihlosile futhi wandise imbuyiselo yakho ekutshalweni kwezimali. Funda ukuthi zisetshenziswa kanjani ku-AdWords ngokufunda lesi sihloko. Uzobona ukuthi amagama angukhiye angemahle angakhuphula kanjani inzuzo yakho emasontweni ambalwa nje.

Ukusebenzisa amagama angukhiye angalungile ku-Adwords ngeke nje kuthuthukise ukusebenza kahle kwesikhangiso sakho, kodwa futhi bazokongela imali ngokwehlisa izindleko zakho ngokuchofoza ngakunye (CPC). Ngokunciphisa inani lokuchofoza okungaguquki, uzokonga imali ongayibeka emikhankasweni esebenza ngempumelelo. Kodwa inzuzo enkulu yokusebenzisa amagama angukhiye angalungile ukuthi azokusiza ukuthi uthuthukise amazinga akho okuguqulwa futhi unciphise amazinga okugxuma..

Ubuhlakani bokuncintisana

Izinzuzo zobuhlakani bokuncintisana zebhizinisi lakho zidlula nje ukuqonda izimbangi zakho. Kukusiza ukuthi unqume isiphakamiso sabo esiyingqayizivele sokuthengisa, izethameli eziqondiwe, izinhlelo zamanani, futhi nokuningi. Ubuhlakani bokuncintisana bukusiza ukuthi wenze izinqumo eziqhutshwa yidatha ezingenza izikhangiso zakho, imikhankaso, kanye nezinkundla zokuthengisa zisebenza kangcono. Le mininingwane ingakusiza ukuthi uthuthukise ikhwalithi yezikhangiso zakho nemikhankaso yokumaketha, kanye nokuhlonza amathuba amasha nezinsongo ezingakhuphula inzuzo yakho. Ake sibheke ezinye izibonelo zobuhlakani bokuncintisana.

Ukuthola ubuhlakani bokuncintisana kusho ukwazi izimbangi zakho’ amasu abalulekile, indlela abasondela ngayo kwezokukhangisa, nokuthi yimaphi amaqhinga abawasebenzisayo ukukhulisa imigqa yabo engezansi. Ngokuphela 4.9 izigidigidi zabasebenzisi be-inthanethi, ukuhlala isinyathelo esisodwa ngaphambi komncintiswano wakho kubalulekile empumelelweni yebhizinisi. Ngokusho kwe-Crayon's State of Market Intelligence,’ 77% yamabhizinisi icaphuna ubuhlakani bokuncintisana njengento ebalulekile ekuzuzeni isabelo semakethe. Ubuhlakani bokuncintisana bubuye buwusizo kumabhrendi afuna ukukhulisa imali engenayo ngokushesha okukhulu.

Enye indlela yokuqoqa ubuhlakani bokuncintisana bomkhankaso wakho we-Adwords ukuqapha ukuncintisana kwakho. Ithuluzi elihle lokuncintisana lobuhlakani lizokuvumela ukuthi uqhathanise okuqukethwe izimbangi zakho ezabelana ngakho futhi lizokwazisa uma okuqukethwe okusha kushicilelwa.. Ngokwesibonelo, I-BuzzSumo iyithuluzi lokucwaninga elincintisana elihle kakhulu, njengoba izokusiza ukuthi unqume ukuthi yiziphi izinhlobo zokuqukethwe izimbangi zakho ezizisebenzisayo ukuze ufinyelele kubathengi. Leli thuluzi lokuncintisana lobuhlakani lithenjwa izinkampani ezifana neHubSpot, I-Expedia, kanye neThe Telegraph. Ingakusiza ukuthi uthole ukuthi izimbangi basebenzisa kanjani okuqukethwe ukukhiqiza ithrafikhi nokuguqulwa.

Isipredishithi sokwakheka kwezwe esinokuncintisana okusezingeni eliphezulu sizoqukatha ulwazi olumayelana namamethrikhi angawodwana, amagama ezinkampani, izikhangiso ezinegama, kanye nezikhangiso ezingenalo uphawu. Kufanele futhi iqukathe amathebhu engeziwe amboze amagama angukhiye afanelekile, izikhangiso, amakhasi okufika, futhi nokuningi. Uma ufuna izimbangi ezithile eziqhuba izivivinyo, ungakwazi ukushayela phansi ukuze ubone ukuthi yiziphi izikhangiso zabo namakhasi okufika enza kahle. Ungaqala-ke ukuqhathanisa imiphumela yakho neyakhe. Uma usebenzisa i-Adwords ye-PPC, uzoba nomkhawulo phezu kwezimbangi zakho uma wazi ukuthi wenzani.

Kunezindlela ezahlukahlukene zokusetha i-akhawunti yakho ye-Adwords. Kuye ngezinjongo zakho, ungasebenzisa esinye salezi zakhiwo ezilandelayo: Umgomo womkhankaso, Uhlelo lokubhida, kanye Nezindleko. Ukuhlola ukuhlukaniswa nakho kuyinketho. Uma ususungule ifomethi engcono kakhulu yomkhankaso wakho, sekuyisikhathi sokunquma ukuthi ungasebenzisa kanjani ibhajethi yakho yokukhangisa. Kufakwe ohlwini ngezansi amanye amathiphu angakusiza ukuthi uqalise. Ukudala imikhankaso ephumelela kakhulu, funda lo mhlahlandlela.

Izindleko

Izindleko ze-Adwords ziyahlukahluka kuye ngokuguquguquka okuningana. Izindleko ezimaphakathi ziseduze $1 ku $5 ngokuchofoza ngakunye, kuyilapho izindleko Zenethiwekhi Yokubonisa ziphansi kakhulu. Amanye amagama angukhiye abiza kakhulu kunamanye, futhi ukuncintisana phakathi kwemakethe nakho kuthinta izindleko. Amagama angukhiye e-Adwords abiza kakhulu avame ukubiza kakhulu kunesilinganiso, futhi ngokuvamile ingeyezimakethe ezincintisana kakhulu, njengezimboni zomthetho nezomshwalense. Nokho, ngisho nezindleko eziphakeme, I-Adwords iseyindlela enhle kakhulu yokumaketha ibhizinisi lakho ku-inthanethi.

Nakuba i-CPC inganikezi ukuqonda okuningi iyodwa, kuyisiqalo esihle sokuqonda izindleko ze-Adwords. Enye imethrikhi ewusizo yi-CPM, noma okuvelayo kwezindleko eziyinkulungwane. Le metric ikunikeza umbono wokuthi uchitha malini ekukhangiseni, futhi iwusizo kuyo yomibili imikhankaso ye-CPC ne-CPM. Ukuvela komkhiqizo kubalulekile ekusunguleni umkhankaso wokumaketha wesikhathi eside.

Izindleko ze-Adwords ziyisamba sezindleko zakho ngokuchofoza ngakunye (CPC) kanye nezindleko zokuvelayo eziyinkulungwane (CPM). Leli nani alibandakanyi ezinye izindleko, njengokusingathwa kwewebhusayithi yakho, kodwa imele isabelomali sakho esiphelele. Ukusetha ibhajethi yansuku zonke kanye nebhidi ephezulu kungakusiza ulawule izindleko zakho. Ungase futhi usethe amabhidi egameni elingukhiye noma ileveli yeqembu lesikhangiso. Amanye amamethrikhi awusizo ongawagada afaka phakathi indawo emaphakathi, okukutshela ukuthi isikhangiso sakho sima kanjani phakathi kwazo zonke ezinye izikhangiso. Uma ungaqiniseki ngendlela yokusetha amabhidi akho, ungasebenzisa imininingwane yeNdali ukuze ubone ukuthi abanye abakhangisi bakhokha malini.

Ngaphezu kwesabelomali sakho, ukukala kwakho kwekhwalithi nakho kuthinta izindleko ze-Adwords. I-Google ibala izindleko zomkhankaso we-Adwords ngokusekelwe enanini labakhangisi abanezikhangiso zegama elingukhiye elithile. Isilinganiso sakho sekhwalithi siphezulu, izindleko eziphansi ngokuchofoza ngakunye zizoba. Ngokwesinye isandla, uma isilinganiso sakho sekhwalithi singesihle, uzokhokha kakhulu kunomncintiswano wakho. Ngakho, kubalulekile ukuqonda ibhajethi yakho ye-Adwords ukuze uhlale ngaphakathi kwayo futhi ubone imiphumela emihle.

Uhlelo lokubhida

Izinguquko kusistimu yokubhida kanye nesistimu yokufanisa ku-Adwords inabagxeki abaningi abaklolodelayo ku-Google. Ngaphambilini, umkhangisi wochungechunge lwamahhotela angabhida egameni “ihhotela,” eqinisekisa ukuthi isikhangiso sakhe sizovela phezulu kwe-SERPs. Futhi kwakusho ukuthi izikhangiso zabo zizovela emishwaneni equkethe igama “ihhotela.” Lokhu kwakwaziwa njengokufana okubanzi. Kodwa manje, ngezinguquko ze-Google, lezi zinhlelo ezimbili azisahlukene kangako.

Kunamasu amaningana atholakalayo okwandisa ukuchofoza kwakho ngaphakathi kwebhajethi. Lawa maqhinga alungile uma ufuna ukukhulisa izinga lakho lokuguqulwa futhi uthole ivolumu eyengeziwe. Kodwa qaphela ukuthi uhlobo ngalunye lwesu lokubhida linezinzuzo zalo. Uhlu olungezansi yizinhlobo ezintathu eziyinhloko zezinhlelo zokubhida kanye nezinzuzo zazo. Uma umusha ku-Adwords, inketho yakho engcono kakhulu ukuzama isu Lokukhulisa Ukuguqulwa, elungisa ngokuzenzakalelayo amabhidi ukuze kwandiswe ukuguqulwa.

Amasu amabhidi azenzakalelayo akhipha ukuqagela ekukhangisweni okukhokhelwayo, kodwa usengathola imiphumela engcono ngezindlela ezenziwa ngesandla. Ibhidi yinani ozimisele ukulikhokhela ngegama elingukhiye elithile. Kodwa khumbula ukuthi ibhidi ayinqumi izinga lakho; I-Google ayifuni ukunikeza indawo ephezulu kumuntu osebenzisa imali eningi ngegama elingukhiye. Kungakho udinga ukufunda ngohlelo lwendali ngaphambi kokulusebenzisa.

Ukubhida mathupha kukuvumela ukuthi ulawule inani lebhidi yesikhangiso ngasinye. Ungasebenzisa Uhlelo Lokubhida ukuze unciphise isabelomali sakho lapho izikhangiso zingenzi kahle. Ngokwesibonelo, uma umkhiqizo wakho uthandwa kakhulu, ungase ufune ukusebenzisa okufanayo okubanzi esikhundleni sokufanisa ncamashi. Ukufanisa okubanzi kuyindlela engcono yokusesha okuvamile, kodwa izokubiza kancane. Kungenjalo, ungakhetha ukufana okuqondile noma ukufanisa ibinzana.

Umgomo womkhankaso

Kunezindlela ezimbalwa zokusetha umgomo womkhankaso ku-Google Adwords. Ungasetha ibhajethi yansuku zonke, okulingana nokutshalwa kwezimali komkhankaso wakho wanyanga zonke. Bese, hlukanisa leyo nombolo ngenani lezinsuku enyangeni. Uma usunqume ibhajethi yakho yansuku zonke, ungasetha isu lakho lokubhida ngokufanele. Ngaphezu kwalokho, imigomo yomkhankaso ingasethelwa izinhlobo ezahlukene zethrafikhi. Kuye ngezinjongo zomkhankaso wakho, ungakhetha ukukhomba izindawo ezithile noma izethameli ezithile.

Umgomo womkhankaso uyisici esibalulekile sawo wonke umkhankaso. Umgomo kufanele uchaze ngokucacile ukuthi yini okufanele ishintshwe ukuze umkhankaso uphumelele. Kufanele ibe mfushane ngangokunokwenzeka, futhi kufanele ibhalwe ngendlela yokuthi bonke ababambe iqhaza emkhankasweni bayiqonde. Umgomo kufanele futhi ube oqondile, okufinyelelekayo, futhi namaqiniso. Lokhu kusiza ekunqumeni izinsiza ezidingekayo ukuze kufezwe lowo mgomo. Ukusebenzisa amathiyori woshintsho, ungabeka imigomo engokoqobo yomkhankaso wakho.

Hlukanisa izikhangiso zokuhlola

Kunezinyathelo ezimbili eziyisisekelo zokuhlukanisa-ukuhlola izikhangiso zakho ku-Adwords ye-Google. Okokuqala, udinga ukudala izikhangiso ezimbili ezihlukene futhi uzifake eqenjini lakho lesikhangiso. Bese, uzofuna ukuchofoza ngakunye ukuze ubone ukuthi iyiphi eyenza kangcono. Ungabona ukuthi iyiphi inguqulo yesikhangiso sakho esebenza kangcono. Ukwenza ukuhlolwa kokuhlukaniswa kuphumelele ngangokunokwenzeka, landela izinyathelo ezingezansi.

Dala amasethi amabili ezikhangiso ahlukene bese usetha isabelomali sesikhangiso ngasinye. Isikhangiso esisodwa sizobiza kancane, kuyilapho enye izobiza ngaphezulu. Ukunquma ibhajethi yakho yesikhangiso, ungasebenzisa isibali sebhajethi yomkhankaso. Ngoba ukuhlolwa kokuhlukaniswa kuyabiza, uzogcina ulahlekelwe yimali, kodwa uzokwazi futhi uma izikhangiso zakho ziyasebenza. Uma amasethi amabili ezikhangiso afana, qiniseka ukuthi ulungisa ibhajethi yakho ngendlela efanele.

Ngemuva kokuthi ukhethe amaqembu amabili ezikhangiso, khetha leyo engase ikhiqize inombolo ephezulu yokuchofoza. I-Google izokutshela ukuthi iyiphi ephumelela kakhulu. Uma isikhangiso sakho sokuqala sithola ukuchofoza okuningi, khona-ke kuwuphawu oluhle. Kodwa iqembu lesibili lesikhangiso linezinga eliphansi lokuchofoza. Uzofuna ukwehlisa ibhidi yakho uma ulindele ukubona i-CTR ephezulu kakhulu esuka kwelinye iqembu lesikhangiso. Ngale ndlela, ungahlola umthelela wezikhangiso zakho ekuguquleni kwakho.

Enye indlela yokuhlukanisa izikhangiso ze-Facebook ngokuhlela umkhankaso wakho osuvele ukhona. Ukwenza lokhu, hlela amasethi ezikhangiso zakho bese ukhetha inkinobho yokuhlukanisa. I-Facebook izodala ngokuzenzakalelayo isethi yesikhangiso esisha nezinguquko bese ibuyisela esokuqala. Ukuhlolwa kokuhlukanisa kuzosebenza uze uhlele ukuthi kume. Uma ukuhlolwa kwakho kokuhlukaniswa kuphumelele, kufanele uqhubeke nomkhankaso ngemiphumela yokuhlolwa kwakho. Ungase ufune ukuhlukanisa izikhangiso zibe imikhankaso emibili noma emithathu ehlukene.

I-ROI

Ukukhangisa kwenjini yokusesha kuyindlela engabizi kakhulu yokufinyelela amathemba alungile ngesikhathi esifanele. Iphinde inikeze ukulandelela okwengeziwe, okukuvumela ukuthi unqume ukuthi yiziphi izikhangiso noma amagama okusesha aholele ekuthengisweni. Nokho, abathengisi kumele bazi ukuthi bangayandisa kanjani i-ROI ngokukhetha amagama angukhiye alungile, ukwaba isabelomali esifanele kanye namasu okulungisa njengoba kudingeka. Lesi sihloko sixoxa ngezinto ezibalulekile okufanele uzikhumbule ukuze ukwandise i-ROI nge-Adwords. Qhubeka ufunde ukuze ufunde kabanzi.

Lapho ubala i-ROI ye-Adwords, kubalulekile ukukhumbula ukuthi ukuchofoza kwewebhusayithi akuhumushi ngaso sonke isikhathi ekuthengisweni. Uzodinga ukulandelela ukuguqulwa ukuze ubale i-ROI ye-Adwords. Lokhu kungenziwa ngokusebenzisa izingcingo zezingcingo, kanye nokulandelela kuze kube yilapho isivakashi sifika ekugcineni “Ngiyabonga” ikhasi. Njenganoma yimuphi umkhankaso wokumaketha, i-ROI izoncika ekutheni zingaki izivakashi ezihanjiswa izikhangiso zakho kuwebhusayithi yakho. Ukwenza lokhu, kufanele ukhethe amagama angukhiye ngenhloso yokuthenga.

Ukuze uthuthukise i-ROI yakho ye-Adwords, cabanga ukwengeza izandiso ezikhangisweni zakho. Ukusebenzisa izandiso zekhasi lokubikezela kuzokusiza ukuthi uhehe izivakashi eziqondiswe kakhulu. Ngaphezu kwesandiso segama elingukhiye, ungasebenzisa futhi ama-callout noma izandiso zendawo. Lokhu kwengeza inkinobho yokushaya bukhoma kuwebhusayithi yakho. Ungakwazi futhi ukusebenzisa izibuyekezo nezixhumanisi zesayithi ukuze uqondise abantu emakhasini ahlobene. Kufanele uhlole izinketho ezahlukene ngaphambi kokulungisa ezifanele. Uma ufuna ukukhulisa i-ROI, qiniseka ukuhlola konke.

I-Google Analytics ikuvumela ukuthi umake ngokuzenzakalelayo imikhankaso ye-Adwords ngokumaka okuzenzakalelayo. Imibiko izokubonisa i-ROI yemikhankaso ye-Adwords. Kufanele futhi ungenise idatha yakho yezindleko kusuka ezinsizeni zokumaketha ezikhokhelwayo ku-Google Analytics ukuze ugade ukusebenza kwazo. Ukwenza lokhu kuzokusiza ukuthi uqaphe izindleko zakho zokukhangisa, imali engenayo kanye ne-ROI. Lolu lwazi luzokuvumela ukuthi wenze izinqumo ezingcono zokuthi ungayitshala kuphi imali yakho. Futhi lokhu kuyisiqalo nje. Ungakwazi ukulandelela kalula i-ROI ye-Adwords ngokulandela le mihlahlandlela.

Uma usetha umkhankaso wakho, I-Google izokudalela amaqembu ezikhangiso. Lokhu kuzokwenza ukuphatha izikhangiso zakho kube lula. Iqembu ngalinye lesikhangiso liqukethe isikhangiso esisodwa, igama elingukhiye elilodwa noma amaningana, kanye nokulinganisa okubanzi noma ukufanisa amagama. I-Google isetha igama lakho elingukhiye ukuze lifane kakhulu ukuze abasebenzisi babhale amagama akho angukhiye noma yikuphi. Ngokuvamile, lokhu kusebenza njengomdlalo omuhle kakhulu. Uzobe usufuna ukulungisa izindleko ngokuchofoza ngakunye, izindleko ngombono ngamunye, kanye nezindleko zokutholwa ngakunye ukuze zivumelane nesabelomali sakho nemigomo yakho.

Izindleko ngokuchofoza ngakunye

Izindleko ezifanelekile ngokuchofoza ngakunye kwe-Adwords zinqunywa ngokunquma i-ROI oyiqondisayo. Okwamabhizinisi amaningi, amasenti amahlanu ngokuchofoza anele. Enye indlela yokuveza lokhu izindleko ngokutholwayo ngakunye, noma 20% yemali engenayo. Ukwandisa i-ROI, cabanga ukuthengisa ngokuphambanayo amakhasimende akho akhona ukuze ukhuphule inani elimaphakathi lendali ngayinye. Ukuze unqume ukuthi ungayikhomba kanjani i-CPC yakho, sebenzisa ishadi lezinga lokuguqulwa elingezansi. Ukusebenzisa leli shadi, unganquma ukuthi uzobhida ini ngegama elingukhiye nesikhangiso ngasinye.

Indlela ephumelela kakhulu yokwehlisa i-CPC yakho ukukhomba amagama angukhiye anomsila omude. Lawa magama angukhiye anevolumu yokusesha ephansi futhi mancane amathuba okuthi ahehe ukusesha okungabalulekile. Lawa magama angukhiye futhi athambekele ekubeni ne-Quality Score ephezulu, okuyinkomba yokuhambisana kanye nezindleko eziphansi ngokuchofoza ngakunye. I-Adwords CPC isuselwe embonini okuyo kanye namazinga okuncintisana. Imboni yakho inokuncintisana kakhulu, i-CPC ephezulu.

Kunezindlela ezimbalwa zokusetha ama-CPC aphezulu, okuhlanganisa ukubhida okuzenzakalelayo kanye nesandla. Ukubhida okwenziwa mathupha ngokuchofoza ngakunye kuwuhlobo oluvame kakhulu lwe-CPC. Indlela yesandla ibandakanya ukulungisa i-CPC ephezulu mathupha, kuyilapho ukubhida okuzenzakalelayo kusebenzisa isofthiwe elungisela wena ngokuzenzakalelayo ubukhulu be-CPC. Uma ungaqiniseki ukuthi iyiphi indlela elungele ibhizinisi lakho, I-Google inikeza amathiphu. Kodwa noma iyiphi oyikhethayo, kufanele ulandele izincomo ezivela ejensi yakho enesitifiketi se-Google.

Ukukhangisa ngokuchofoza ngakunye kusekelwe ohlelweni lwendali. Njengoba umshicileli ebala amanani okukhokha ngokuchofoza ngakunye, abakhangisi bakhululekile ukukhetha ukuthi iyiphi evumelana nebhajethi yabo kangcono. Ngenjwayelo, inani eliphezulu lokuchofoza, ziphakeme izindleko ngokuchofoza ngakunye. Nokho, ungaxoxisana nomshicileli wakho ukuze nixoxisane ngezindleko eziphansi ngokuchofoza ngakunye, ikakhulukazi uma usayina inkontileka yesikhathi eside noma ebalulekile.

Ngenkathi izindleko zokuchofoza ngakunye zihluka kakhulu, inani elimaphakathi lokuchofoza okukodwa liseduze $1 ku $2 ku-Google AdWords. Kunethiwekhi yesibonisi, ama-CPC amaphakathi angaphansi kwedola. Kuye ngomncintiswano, ungasebenzisa imali engakanani $50 ngokuchofoza ngakunye. Ngokwesibonelo, ibhizinisi ingcebo angasebenzisa $10000 ku $10000 kuma-Adwords unyaka ngamunye. Nokho, uma ufuna iklayenti elisha, ungasebenzisa kancane njengoba $40 ngokuchofoza ngakunye.

Amagama angukhiye angalungile

Ungagcina izindleko ziphansi ngokusebenzisa amagama angukhiye angalungile emikhankasweni yakho ye-Adwords. Kubalulekile ukukhumbula ukuthi akuyona yonke imibuzo yosesho ehambisana nomkhankaso wakho, ngakho-ke kufanele wengeze amagama angukhiye angalungile emaqenjini akho ezikhangiso nemikhankaso. Uma ungaqiniseki ukuthi ungasebenzisa kanjani amagama angukhiye angalungile, funda ukuze uthole umhlahlandlela wesinyathelo nesinyathelo. Kunezindlela eziningi zokusebenzisa amagama angukhiye angalungile ku-Adwords. Nazi ezinye izindlela zokuzisebenzisa.

Enye yezindlela ezinhle kakhulu zokuthola amagama angukhiye angalungile ukwenza usesho lwe-Google. Vele uthayiphe igama ozama ukulikhomba futhi ubone ukuthi yini ezayo. Uzodinga ukungeza noma yimaphi amatemu okusesha angahlobene nomkhankaso wakho ohlwini lwakho lwamagama angukhiye angalungile. Uma ungaqiniseki ukuthi yimaphi amagama angukhiye angalungile ongawengeza, hlola i-Google Search Console yakho noma izibalo ukuze uthole uhlu lwamagama angukhiye angemuhle. Uma usungeze amagama angukhiye angalungile kumkhankaso wakho we-Adwords, uzoba nohlu lwezikhangiso ezingahlobene okufanele uzigweme.

Enye indlela yokuthuthukisa i-CTR ukusebenzisa amagama angukhiye angalungile. Ukusebenzisa amagama angukhiye angalungile kuzoqinisekisa ukuthi izikhangiso zakho zivela ngokumelene namagama okusesha ahlobene, ukunciphisa inani lokuchofoza okumoshiwe. Kuzophinda kukhuphule ingxenye yezivakashi ezifanele emkhankasweni wakho futhi kuthuthukise i-ROAS. Inzuzo yokugcina yokusebenzisa amagama angukhiye angalungile ukuthi ngeke ukhokhele izikhangiso ezingahambisani nomkhiqizo noma isevisi yakho.. Lokho kusho ukuthi ungonga imali kubhajethi yakho yokukhangisa.

Ukusebenzisa amagama angukhiye angalungile ku-Adwords kungakongela isikhathi nemali ngokuvimbela ukusesha okungabalulekile. Ungakha amagama angukhiye angalungile ahambisana nomkhiqizo wakho njengegama elingukhiye olifisayo. Ngokwesibonelo, uma ufuna ukuthengisa imikhiqizo yamahhala ehlobene nezempilo, sebenzisa igama elithi ‘mahhala’. Abantu abafuna ukunakekelwa kwezempilo kwamahhala noma imisebenzi kungenzeka bangabikho emakethe oyiqondisayo. Ukusebenzisa amagama angukhiye angalungile kuyindlela enhle yokugcina isabelomali esimoshiwe silawulwa.

Izindleko ngombono ngamunye

Izindleko ngombono ngamunye (CPM) iyimethrikhi eyinhloko okufanele uyilandele ekukhangiseni ku-inthanethi. Le metric ikala izindleko zemikhankaso yokukhangisa, futhi ivame ukusetshenziselwa ukukhetha imidiya. Kuyindlela enhle yokulandelela ukuqwashisa okusezingeni eliphezulu kwenkampani nokunquma ukuthi ungabhida malini ngezinhlobo ezahlukene zokukhangisa. Ezimweni eziningi, I-CPM ingasetshenziswa ukulinganisa ukusebenza komkhankaso wokumaketha. Ngaphandle kokuba imethrikhi ebalulekile okufanele ilandelwe, I-CPM iphinde isize abakhangisi banqume ukuthi yiziphi izinkundla ezisebenza kangcono ekufezeni imigomo yabo.

Ama-CPM anyukile kusukela ku-Q3 2017 kodwa azishintshile kakhulu kusukela lapho. Ngokwesilinganiso, abakhangisi bakhokhiwe $2.80 ngemibono eyinkulungwane ku-Q1 2018, ukwanda okuthobekile kodwa okuqhubekayo. Kusukela ku-Q1 2018, abakhangisi bakhokhiwe $2.8 ngemibono eyinkulungwane, phezulu ngedola ukusuka ku-Q1 2017. Ngokungqubuzanayo, Ama-CPC ku-Google Display Network ayebuyile ngo $0.75 ngokuchofoza ngakunye, noma mayelana 20 amasenti aphezulu kune-Q4 2017.

Nakuba izikhangiso zamahhala ezivelayo zisebenza kangcono kunezikhangiso ezikhokhelwayo, azifanele izindleko. Lezi “akwaziwa” ukusesha kwenzeka nsuku zonke. Lokhu kusho ukuthi i-Google ayikwazi ukubikezela inhloso yeseshi, kodwa ingalinganisa imvamisa yamagama angukhiye athile, njenge “umshwalense wemoto,” bese ulungiselela izikhangiso zayo ngokusekelwe kulawo magama angukhiye. Bese, abakhangisi bakhokhela kuphela ukuchofoza abakutholayo.

Ngenkathi ama-CPC ezinkundleni zokuxhumana ehluka, izindleko ngombono ngamunye ngokuvamile aziphezulu kakhulu. Ngokwesibonelo, I-CPC ye-Facebook $0.51 ngombono ngamunye, kuyilapho i-CPC ye-LinkedIn injalo $3.30. Izinkundla zokuxhumana ezifana ne-Instagram ne-Twitter zibiza kancane, nge-CPC emaphakathi ye $0.70 ku $0.71 ngombono ngamunye. Lezi zikhangiso zizoboniswa kuphela uma isabelomali sivuselelwa nsuku zonke. Ngale ndlela, abakhangisi akudingeki bakhathazeke ngokuchitha ngokweqile noma ukusebenzisa imali engaphezu kwalokho abakudingayo.

Izindleko ngokutholwayo ngakunye

Enye yezinto ezibaluleke kakhulu okufanele icatshangelwe lapho ubhida ukukhangisa ku-Adwords yizindleko zokutholwa ngakunye.. Ingasukela noma kuphi ukusuka kumadola ambalwa kuye ngaphansi $100, futhi isilinganiso CPA kuyinto $0.88. Isizathu esenza lesi sibalo sibe phansi kangaka yingoba abakhangisi abaningi ngeke babhide kakhulu ezikhangisweni zabo. Ngokwesibonelo, uma amasokisi eholide ebiza $3, ukubhida $5 ngoba lelo gama ngeke lisebenze kakhulu.

Yize kubalulekile ukwazi ukuthi imikhankaso yakho yezikhangiso ikubiza malini, kungenzeka ukubala i-CPA ngokusekelwe ekuguquleni kwakho. Ukuthi ukuguqulwa kwenzeka ngempela noma cha kunzima ukucacisa, kodwa kungenziwa ngokulandelela ukugcwalisa amafomu kanye nokubhaliswa kwedemo. Nokho, alikho izinga elijwayelekile lokunquma izindleko ngokutholwayo ngakunye, futhi ibhizinisi ngalinye eliku-inthanethi lizoba nomkhiqizo ohlukile, intengo, amamajini, izindleko zokusebenza, kanye nomkhankaso wesikhangiso.

Izindleko ngokutholwayo ngakunye, noma i-CPA, isho inani lemali elichithwa umkhangisi ekuguquleni ngakunye okukhiqizwa yizikhangiso zabo. Lokhu kubandakanya ukuthengisa, ukuchofoza, amafomu, okubhaliselwe kwephephandaba, kanye namanye amafomu. Abakhangisi ngokuvamile bazoxoxisana ngaleli zinga namanethiwekhi ezikhangiso, kodwa kufanele kuqashelwe ukuthi akubona bonke abazovumelana nayo. Uma usuxoxisane ngentengo nomkhangisi, izindleko zokutholwa ngakunye zinganqunywa.

Izindleko zokutholwa ngakunye kungenye imethrikhi ebalulekile okufanele ilandelelwe kunqubo yokukhangisa. Lapho unquma ukusebenzisa imali ku-CPA, uzodinga ukunquma ukuthi yimalini ozodinga ukuyisebenzisa ukuze ukhiqize ukuthengiselana kokuthengisa. Abasebenzisi be-AdWords bangakala impumelelo yezikhangiso zabo ngokuhlola ukuthi zibiza malini ngokwenani lokuguqulwa elikhiqizwa isikhangiso ngasinye.. Izindleko zokutholwa ngakunye zivame ukuhlotshaniswa nesiteshi esithile sokumaketha, ngakho-ke i-CPA ephezulu, umkhangisi uzozuza kakhulu.