Month: July 2022

Ukuze wenze okuningi ngomkhankaso wakho we-AdWords, you must focus on bringing in the most paying customers, opt-ins, and buyers. Ngokwesibonelo, campaign A could deliver 10 leads and campaign B could deliver five leads and one customer, but the average order value would be higher on Campaign A. Ngakho, it is essential to set your Maximum bid and target a high CPC to get the best ROI. Listed below are some tips for optimizing your AdWords campaign to ensure that it will produce the best results for your business.

Izindleko ngokuchofoza ngakunye

CPC (izindleko ngokuchofoza ngakunye) in Google Adwords varies from one to two dollars, but it can be as high as $50. While clicks can be extremely expensive, this cost does not have to be so high that it is out of reach for most small business owners. To help you keep costs to a minimum, consider these tips. Use long tail keywords with low search volume and clear search intent. More generic keywords will attract more bids.

The cost of each click is usually determined by several factors, including the position of the ad and the number of competitors. If the industry is highly competitive, the CPC will be higher. Kwezinye izimo, you can lower the cost of CPC by booking large amounts of ads. Okokugcina, remember that CPC is determined by several factors, such as the amount of competition in the industry, relevance of website, and volume of advertisements.

In addition to lowering your CPC, you can also optimize the ad experience by using extensions and improving landing page conversions. Marta Turek has outlined a few tips to help you lower your cost per click. You can save a ton of money while still getting exposure and brand mileage. There is no magic way to lower CPC in AdWords, but you can take these tips to improve your campaign and reduce the cost per click.

While cost per mille is an effective method of creating brand and product awareness, CPC is considered more effective for generating revenue. The difference between CPC and cost per click can be seen in the types of businesses and types of products offered. While electronics companies can spend hundreds of dollars per customer, the insurance industry can spend only a few dollars per click. The latter is a great way to find an audience without spending hundreds of dollars on each click.

Ibhidi ephezulu

You can change your maximum bid in Google Adwords to optimize your ads. There are several ways to do this, and there are some strategies you can use that will make it easier to spend your money wisely. These include the Maximum bid strategy, Target ROAS, and the Maximize Conversions strategy. The Maximize Conversions strategy is very simple and lets Google use your daily budget to the fullest.

The amount that you bid will vary according to your goals and budget. Ngamanye amazwi, you can set the maximum CPC based on your budget and desired number of conversions. This is best suited for campaigns that focus on brand awareness, which can be accomplished through campaigns in the Search Network, Google Display Network, and Standard Shopping. Manual bidding allows you to customize your bids, allowing you to spend more on specific keywords or placements.

In the same vein, you can also use the Maximum CPC strategy to optimize your campaign for remarketing. This strategy uses historical data and contextual signals to automatically adjust your Max CPC based on your website traffic. While this strategy is prone to error, it is effective in increasing brand visibility and generating new product awareness. Kungenjalo, you can use other conversion-based strategies that will drive relevant traffic. But these strategies aren’t for everyone.

In addition to setting your maximum CPC, you can also use a bidding strategy called Maximize Clicks. It is a simple way to increase your ROI by increasing the amount of traffic you receive. And because Google Adwords automatically increases and lowers your bid based on the number of conversions, it will ensure your ad gets the most exposure. When using Target Cost per action bidding, it is best to choose a target CPA of less than 80%.

Ucwaningo lwamagama angukhiye

Search engine marketing is all about using the right keywords to get the best search results. Without keyword research, your advertising campaign will be a failure and your competitors will overtake you. To ensure the success of your advertising campaign, you need to use the latest tools and strategies, including keyword research. The most effective keywords are those that your audience actually uses. A free keyword research tool like SEMrush can help you determine how popular a keyword is and approximate how many search results will be listed in the SERP.

Ukwenza ucwaningo lwamagama angukhiye, you will need to gather relevant keywords. You can do this with free tools like Google’s Keyword Planner, but it’s a good idea to use paid tools if you want more detailed data. Keyword tools like Ubersuggest let you export keywords as a PDF and read them offline. Enter the keywords that interest you and click “suggest” to get suggestions and data regarding recent headlines, competition and difficulty of ranking for that keyword.

Once you have your keyword list, you should prioritize them and choose three or five of the most popular searches. You can also narrow down your list by creating a content calendar and an editorial strategy. Keyword research can help you understand recurring themes within your niche. Once you know these, you can create new posts and blog posts related to these topics. The best way to maximize the profits from your Adwords campaign is to focus on a few keywords and select the most relevant ones for your target audience.

In addition to finding the most popular keywords, you should also use tools to identify your target audience. These tools can help you target your audience based on their needs and interests. Ngokwesibonelo, if your business sells clothing, you might want to target women who are looking for new shoes, or men who are interested in buying accessories. These users are likely to spend more money on clothes and shoes. Using keyword tools, you can find out what these people are looking for and craft relevant content.

Ibhidi kumagama angukhiye anophawu lokuhweba

In addition to using keyword research tools, advertisers can bid on trademarked terms. Ngokwenza kanjalo, they increase their chances of receiving high placements for their ads in search results. Ukwengeza, bidding on trademarked terms allows competitors to buy relevant placements and avoid high cost-per-clicks. Though competitors will often be unaware of trademark bidding, they may still be willing to add negative keywords.

The practice of bidding on trademarked keywords is a controversial one. Some companies have decided to buy trademarked keywords instead of taking legal action. Ku 2012, Rosetta Stone Ltd. filed a trademark infringement suit against Google, Inc. Google had changed its program to allow bids on trademarked words in 2004. Since then, more than 20 companies have filed legal cases against Google, Inc.

While trademark law has been settled through lawsuits, it is not as clear what can be done in the future. A court-approved injunction could force competitors to pay more for trademarked keywords. Nokho, this approach can negatively impact a campaign. It will also require bids that are disproportionate to the value of the trademark. By following these guidelines, advertisers can avoid getting sued for trademark infringement.

It is also important to note that the use of competitor brand names in advertising may also be classified as trademark infringement. Bidding on trademarked keywords in Adwords is risky since you may end up claiming a competitor’s branded keywords. In such a scenario, the competitor can report the activity to Google. If a competitor reports your ad, he or she may block you from using that brand name.

Campaign optimization

Keyword selection is essential for campaign optimization. Using a keyword planner is free and can help you determine your budget and how much to bid. Remember that longer keyword phrases will not match the search terms, so keep that in mind when creating your ad. Creating a persona is essential in understanding your target market and determining the best keywords for your campaign. It also helps to know who will be viewing your ad.

You can also try to use a target impression share to determine the cost per click. The higher the percentage of your audience, the higher your bids will be. This will increase the visibility of your ad and potentially lead to more conversions. Nokho, it is possible that your ad will receive less than desired clicks, but you’ll be generating more revenue. If you’re using Google Ads to promote your website, consider using a target impression share.

To make campaign optimization easier, use the Task Management feature. You can assign different optimization tasks to team members. You can also keep tips handy like how to use ad extensions. Boost your ad by using at least 4 ad extensions. These include website links, callouts, and structured snippets. You can also create a review or promotion extension. The more extensions you use, the more successful your campaign will be.

Campaign optimization for Google Adwords can be challenging, but it’s worth it if you can improve the CTR and reduce the CPC. By following these 7 steps, you’ll be on your way to getting a higher CPC and better CTR for your ads. You’ll soon see a significant improvement in the performance of your campaigns. Don’t forget that a successful campaign optimization requires regular analysis. If you don’t track your results, you’ll be left chasing the same old mediocre results.

There are some basic steps you should follow when using Adwords. These include Competitive bidding model, Ukulandelela ukuguqulwa, kanye namagama angukhiye angalungile. Here are some examples of how to use AdWords to your advantage. Once you have mastered these, it is time to make your first ad. In the following paragraphs, I will go over some of the most important topics you need to know. You may also want to check out the links below to learn more.

Izindleko ngokuchofoza ngakunye

Whether you run your own PPC campaign on Facebook, Google, or other paid advertising platforms, understanding how much your advertisements cost is critical to efficient marketing spend. Izindleko ngokuchofoza ngakunye, or CPC for short, refers to the amount an advertiser will pay for each click on an advertisement. Cost per click is an excellent way to gauge your campaign’s effectiveness, as it lets you know exactly how much your ads cost you when individuals click on them.

Various factors affect your cost per click, including quality score, keyword relevance, and landing page relevance. When all three components are well-matched, the CTR (izinga lokuchofoza) is likely to be high. High CTR means your ad is relevant and attracting visitors. Increasing the CTR means your ads are more relevant to the searcher, and it will lower your overall cost per click. Nokho, a high CTR isn’t always the best sign.

Cost per click varies based on the type of industry, product, and target audience. Generally speaking, CPC for Adwords is between $1 futhi $2 on the search network, and under $1 for display network. High-cost keywords will cost more than $50 ngokuchofoza ngakunye, and are typically in highly competitive industries with a high customer lifetime value. Nokho, giant retailers can spend $50 million or more a year on Adwords.

With CPC, you can put your ads on websites, and track the visitors’ entire journey on your site. AdWords are the backbone of e-commerce retailers, putting your products in front of consumers who are actively searching for a product or service similar to yours. By only charging for clicks, CPC can help you earn $2 for every $1 spent. You can use these tools to grow your business while simultaneously increasing profits.

Competitive bidding model

A competitive bidding model for Google Adwords is used for determining the highest cost per click. This model varies depending on the goals of an advertisement campaign. A low-cost ad may not generate much interest, so advertisers may consider aggressively bidding for high-quality keywords. Nokho, aggressive bidding can result in higher-cost per click, so it’s best to avoid it if possible.

The easiest strategy to follow is to maximize conversions. In this strategy, advertisers set a maximum daily budget and let Google do the bidding. By maximizing conversions, they can get more traffic for their money. Before making any decisions, nokho, it’s important to track ROI and determine whether maximizing conversions produced profitable sales. Once this is established, advertisers can adjust their bids accordingly. While there are many possible strategies, this model is most effective for small and medium-sized businesses.

Manual CPC bidding can be combined with bid modifiers, which take into account different signals. This model is especially useful for small businesses with low conversion rates, since most of their conversions are leads, and the quality of these leads varies widely. Not all leads convert to paying customers, but if you define a lead as a conversion action, Google will treat them as the same, regardless of quality.

The manual CPC bidding model is the default strategy for beginners, but it can be time-consuming and difficult to master. You’ll need to set up bids for different groups and placements. ECPC can help control budgets and adjust bids according to the likelihood of conversions. There are also automated options for manual CPC bidding, which is the most popular method. There are three primary types of bid models: Manual CPC bidding, ECPC, and ECPC.

Ukulandelela ukuguqulwa

Without Adwords conversion tracking, you’re flushing money down the toilet. Running your ads while you wait for a third party to implement tracking code is just a waste of money. Only after you have the conversion tracking code implemented can you begin to see real data from your ads. So what are the steps to implement conversion tracking? Read on to learn more. Futhi khumbula: if it’s not working, you’re not doing your job properly.

Okokuqala, you must define a conversion. Conversions should be actions that show that a person was interested in your website and purchased something. These actions can range from a contact form submission to a free ebook download. Kungenjalo, if you have an ecommerce site, you may want to define any purchase as a conversion. Once you’ve defined a conversion, you’ll need to set up a tracking code.

Olandelayo, you need to implement Google Tag Manager on your website. This will require you to add a snippet of JavaScript code to your site’s HTML code. Uma usukwenzile lokho, you can create a new Tag. In the Tag Manager, you’ll see a list of all the different types of tags available for your site. Click the Google AdWords tag and fill out the necessary information.

Uma usukwenzile lokho, you can install the conversion tracking code onto your website. Bese, you can view your conversions on various levels. Iqembu lesikhangiso, Isikhangiso, and Keyword level data will be displayed in a conversion tracking interface. Conversion tracking will help you identify which ad copy is most effective. You can also use this information to guide the writing of future ads. The conversion tracking code will also allow you to base your bids on your keywords based on how well they convert.

Amagama angukhiye angalungile

To optimize your search engine optimization, use negative keywords in your ad campaigns. These are terms that your users do not want to see, but are semantically related to your product or service. Using irrelevant keywords can lead to disappointing experiences for your users. Ngokwesibonelo, uma umuntu esesha “red flowers,” your ad will not show up. Ngokufanayo, uma umuntu esesha “red roses,” your ad will be shown.

You can also use tools to find common misspellings. You can do this by mining through the raw search queries to find out what people commonly misspell a keyword. Some tools can even export a list of common misspellings, letting you search for these with a click. Once you have a list of misspellings, you can add them to your ad campaigns in the phrase match, exact match, or broad match negatives.

Negative keywords in Adwords can reduce wasted ad spend by ensuring that your ad will appear only to people who are searching for the exact thing you are selling. These tools are highly effective in eliminating wasteful ad spend and increasing return on investment. If you’re unsure about the best way to use negative keywords in your Adwords campaigns, you can read Derek Hooker’s article on the topic.

While negative keywords don’t trigger ads, they can increase the relevance of your campaigns. Ngokwesibonelo, if you sell climbing gear, your ad will not be displayed to people looking for climbing equipment. This is because the people searching for that specific item don’t match your target market’s profile. Ngakho-ke, a negative keyword can improve your campaigns. Nokho, it’s important to be consistent. In the Adwords manual, you can change your negative keywords whenever necessary.

Targeting by device

You can now target your ads based on the type of device that someone is using. Ngokwesibonelo, if you’re a business, you might want to target ads to people who use their mobile devices. Nokho, if you want to reach mobile users and improve conversion rates, you should know the device type they use. Ngaleyondlela, you can better tailor your ad content and messaging to the type of device that they use.

As mobile users continue to grow in number, cross-device targeting will become more important to marketers. By paying attention to user behavior across devices, you can understand where customers are in the buying process and allocate micro-conversions accordingly. With this information, you’ll be able to build more effective campaigns and provide seamless experiences for your customers. Ngakho, the next time you plan to target mobile users, be sure to consider cross-device targeting.

If you’re targeting users of tablets, you’ll want to use device targeting in Adwords. Ngale ndlela, your ads will be more relevant to those users who use tablets. Google is rolling out device targeting options in the coming weeks, and it will notify you when it’s available. This will increase your mobile advertising costs and allow you to tailor your ads to target the people who are most likely to use your tablet device.

In Google Adwords, targeting by device is an important step in any Google Ads campaign. Without proper device targeting, you may end up making incorrect assumptions about the motivations of your customers. Ngakho-ke, it’s important to understand this process. You can split your content and search campaigns and run a more effective campaign by considering the device of the users. But how do you set device targeting? Here’s how you can do it.

Ngaphambi kokuthi uqale umkhankaso wakho we-Adwords, kubalulekile ukuqonda izisekelo Zezindleko ngokuchofoza ngakunye, imodeli yokubhida, Ukuhlola amagama angukhiye, nokulandelela ukuguqulwa. Ngokulandela lezi zinyathelo eziyisisekelo, uzoba nomkhankaso oyimpumelelo. Ngethemba, lesi sihloko sibe usizo ekuqaliseni ukukhangisa kwakho. Qhubeka ufunda ukuze uthole amathiphu namasu engeziwe! Futhi uma unemibuzo, ukhululeke ukubuza kuma comments! Nansi eminye yemibuzo evamile ongase uyibuze.

Izindleko ngokuchofoza ngakunye

Izindleko zokuchofoza ngakunye zemikhankaso ye-Adwords zincike ekutheni izikhangiso zakho zifana kangakanani namakhasimende’ usesho. Kwezinye izimo, amabhidi aphezulu azokulethela amazinga aphezulu, kuyilapho amabhidi aphansi azokulethela amanani aphansi okuguqulwa. Kufanele ulandelele izindleko zakho usebenzisa i-Google Sheet noma ithuluzi elifanayo ukuze ubone ukuthi ungalindela ukuchitha malini egameni elingukhiye elithile noma inhlanganisela yamagama angukhiye.. Bese, ungalungisa amabhidi akho ngokufanele ukuze uzuze izinga lokuguqulwa eliphezulu kakhulu elingenzeka.

Isilinganiso sezindleko ngokuchofoza ngakunye emikhankasweni ye-Adwords ku-e-commerce siphakathi kwamadola ambalwa kanye $88. Ngamanye amazwi, inani umkhangisi abhidela ngalo igama eliqukethe amasokisi eholide liphansi uma liqhathaniswa nezindleko zamasokisi kaKhisimusi. Kunjalo, lokhu kuncike ezintweni eziningi, kufaka phakathi igama elingukhiye noma itemu lokusesha, imboni, kanye nomkhiqizo wokugcina. Yize kunezici ezithile ezinganyusa noma zehlise izindleko ngokuchofoza ngakunye, abakhangisi abaningi ababhidi amanani axakile. Uma umkhiqizo kuphela $3, ngeke wenze imali eningi ngokuyibhida.

Ngokwesibonelo, abakhangisi abathengisa izingubo e-Amazon bazokhokha $0.44 ngokuchofoza ngakunye. Kwezempilo & Izinto zasendlini, abakhangisi bazokhokha $1.27. Okwezemidlalo nangaphandle, izindleko ngokuchofoza ngakunye $0.9

Nakuba i-CPC iyimethrikhi ewusizo yokuhlola ukusebenza komkhankaso wesikhangiso, kuyingxenye encane ye-puzzle. Nakuba izindleko ngokuchofoza ngakunye ziyingxenye ebalulekile yanoma yimuphi umkhankaso wokukhangisa okhokhelwayo, i-ROI iyonke ibaluleke kakhulu. Ngokumaketha okuqukethwe, ungaheha amanani amakhulu wethrafikhi ye-SEO, kuyilapho imidiya ekhokhelwayo ingaletha i-ROI ecacile. Umkhankaso wesikhangiso oyimpumelelo kufanele ushayele i-ROI ephezulu kakhulu, khiqiza ithrafikhi ephezulu, futhi ugweme ukuphuthelwa ukuthengisa nemikhondo.

Ngaphezu kwe-CPC, abakhangisi kufanele futhi bacabangele inombolo yamagama angukhiye. Ithuluzi elihle ongalisebenzisa ukulinganisa i-CPC ithuluzi le-SEMrush’s Keyword Magic. Leli thuluzi libala amagama angukhiye ahlobene kanye ne-CPC yawo evamile. Iphinde ibonise ukuthi igama elingukhiye ngalinye libiza malini. Ngokuhlaziya le datha, unganquma ukuthi yiziphi izinhlanganisela zamagama angukhiye ezine-CPC ephansi kakhulu. Izindleko eziphansi ngokuchofoza ngakunye zihlala zingcono kubhizinisi lakho. Asikho isizathu sokusebenzisa imali eningi kunalokho okufanele ukwenze.

Imodeli yokubhida

Ungalungisa isu lakho lebhidi le-Adwords usebenzisa isici se-Google sokusalungiswa kanye ne-Experiments. Ungasebenzisa futhi idatha evela ku-Google Analytics nokulandelela ukuguqulwa ukuze wenze izinqumo zakho zebhidi. Ngenjwayelo, kufanele usekele amabhidi akho emibonweni nasekuchofozweni. Uma uzama ukukhiqiza ulwazi lomkhiqizo, sebenzisa izindleko ngokuchofoza ngakunye. Uma ubheka ukwandisa ukuguqulwa, ungasebenzisa ikholomu ye-CPC ukuze unqume amabhidi akho okuqala. Okokugcina, kufanele wenze lula ukwakheka kwe-akhawunti yakho ukuze wenze izinguquko zecebo lebhidi ngaphandle kokuphazamisa ukusebenza.

Kufanele uhlale usetha ibhidi yakho ephezulu ngokuya ngedatha efanele. Nokho, futhi ungabhida ngokuya ngohlobo lokuqukethwe oluboniswayo. Ungabhida ngokuqukethwe ku-YouTube, Inethiwekhi Yokubonisa ye-Google, Izinhlelo zokusebenza ze-Google, namawebhusayithi. Ukusebenzisa leli su kuzokuvumela ukuthi ukhuphule ibhidi yakho uma ubona ukwehla kokuguqulwa. Kodwa qiniseka ukuthi uqondise ibhidi yakho ngendlela efanele ukuze ukwazi ukusebenzisa ngokugcwele amadola akho okukhangisa.

Isu elihle lokukhulisa ukuchofoza ukukhulisa ibhidi yakho ngaphakathi kwesabelomali sakho. Leli su lisebenza kahle kakhulu kumagama angukhiye aguqulayo kakhulu noma ekutholeni ivolumu ephezulu. Kodwa kufanele uqaphele ukuthi ungachithi ngokweqile, noma uzomosha imali kuthrafikhi engakhiqizi. Hlala ukhumbula ukusebenzisa ukulandelela ukuguqulwa ukuze uqinisekise ukuthi umkhankaso wakho uthola okuningi emizamweni yakho. Imodeli yokubhida ye-Adwords ibalulekile empumelelweni yakho! Kodwa uyimisa kanjani?

Indlela ejwayelekile kakhulu yokunquma izindleko ze-Adwords yizindleko ngokuchofoza ngakunye. Iwusizo kuthrafikhi yekhwalithi ephezulu kodwa ayilungele imikhankaso yevolumu enkulu. Enye indlela yindlela yokubhida ye-cost-per-mille. Zombili lezi zindlela zikunikeza ukuqonda ngenani lokuvelayo, okubalulekile uma uqhuba umkhankaso wokumaketha wesikhathi eside. I-CPC ibalulekile uma ufuna ukwenza ukuguqulwa okwengeziwe ngokuchofoza.

Amamodeli okubhida ahlakaniphile ancike kuma-algorithm nedatha yomlando ukuze kukhuliswe imiphumela yokuguqulwa. Uma uqhuba umkhankaso wokuguqula kakhulu, I-Google ingase yenyuse i-CPC yakho enkulu kakhulu 30%. Ngokwesinye isandla, uma amagama akho angukhiye encintisana kakhulu, unganciphisa ibhidi yakho enkulu ye-CPC. Amasistimu wokubhida ahlakaniphile afana nalawa adinga ukuthi uhlale uqapha izikhangiso zakho futhi wenze idatha ibe nengqondo. Ukuthola usizo lochwepheshe lokuthuthukisa umkhankaso wakho we-Adwords kuwumnyakazo ohlakaniphile, futhi i-MuteSix ikunikeza ukubonisana kwamahhala ukuze uqalise.

Ukuhlola amagama angukhiye

Ungenza ukuhlolwa kwegama elingukhiye ku-Adwords ngokutshela i-ejensi yakho ukuthi yimaphi amagama angukhiye okufanele uwagcine nokuthi yikuphi okufanele ushintshe. Ungakhetha ukuhlola amagama angukhiye amaningi ngendlela ofuna ngayo eqenjini lokuhlola. Kodwa izinguquko eziningi ozenzayo kumagama akho angukhiye, kuzoba nzima kakhulu ukunquma ukuthi banawo yini umphumela oyifunayo. Uma usuwazi ukuthi yimaphi amagama angukhiye angasebenzi kahle, ungakwazi esikhundleni sazo ufake ezihambisana kakhulu. Uma usunqume ukuthi yimaphi amagama angukhiye adala ukuchofoza okwengeziwe, sekuyisikhathi sokudala ikhophi yesikhangiso, isandiso sesikhangiso, kanye namakhasi okubikezela alungiselelwe ukuguqulwa.

Ukunquma ukuthi yimaphi amagama angukhiye angasebenzi kahle, zama ukusebenzisa ukuhluka okuhlukile kwekhophi yesikhangiso efanayo emaqenjini ezikhangiso ahlukene. Ukwenza lokhu, ungenza izinguquko ezibalulekile kukhophi yakho yesikhangiso. Kufanele ugxile kumasegimenti evolumu ephezulu kanye namaqembu ezikhangiso. Amaqembu ezikhangiso anevolumu ephansi kufanele ahlole ikhophi yesikhangiso ehlukile nezinhlanganisela zamagama angukhiye. Kufanele futhi uhlole izakhiwo zeqembu lesikhangiso. Kuzodingeka wenze izivivinyo ezimbalwa ukuze uthole inhlanganisela efanele yamagama angukhiye ekhophi yakho yesikhangiso.

Phakathi kwezinzuzo zokuhlolwa kwegama elingukhiye le-Adwords ukuthi i-Google manje inikeza ithuluzi lokuxilongwa kwegama elingukhiye, okufihlwe kusixhumi esibonakalayo somsebenzisi. Ikunikeza umbono obanzi wempilo yegama elingukhiye. Ungabona ukuthi isikhangiso sakho sivela kaningi kangakanani nokuthi sivela kuphi. Uma ufuna ukuthuthukisa ikhwalithi yekhophi yesikhangiso sakho, ungakhetha ukuthuthukisa wonke amagama angukhiye kumkhankaso wakho. Uma usuwatholile asebenza kangcono, ungadlulela esinyathelweni esilandelayo.

Amathuluzi egama elingukhiye angakusiza ukuthi udale uhlu lwamagama angukhiye, futhi ingahlungwa ngokusekelwe ebunzimeni. Okwamabhizinisi amancane, kufanele ukhethe amagama angukhiye obunzima obuphakathi, ngoba ngokuvamile banebhidi ephakanyisiwe ephansi, futhi uzozuza imali eyengeziwe ngezinga eliphakeme lokuncintisana. Okokugcina, ungasebenzisa ithuluzi lokuhlola lomkhankaso we-AdWords ukufaka amagama angukhiye athile emakhasini akho okubikezela futhi uhlole ukuthi yimaphi amagama angukhiye asebenza kangcono.

Ukulandelela ukuguqulwa

Ukulandelela ukuguqulwa kungaba usizo kakhulu ekunqumeni i-ROI yemikhankaso yakho. Ukuguqulwa yizenzo ezithathwa ikhasimende ngemva kokuvakashela ikhasi lewebhu noma ukuthenga. Isici sokulandelela ukuguqulwa kwe-Adwords sikhiqiza ikhodi ye-HTML ukuze iwebhusayithi yakho ilandele lezi zenzo. Umaka wokulandelela kufanele enzelwe ibhizinisi lakho. Ungakwazi ukulandelela izinhlobo ezahlukene zokuguqulwa futhi ulandelele i-ROI ehlukile yomkhankaso ngamunye. Ukwenza kanjalo, landela lezi zinyathelo.

Esinyathelweni sokuqala sokulandelela ukuguqulwa kwe-AdWords, faka i-ID yokuguqulwa, ilebula, kanye nenani. Bese, khetha i “Umlilo Uvuliwe” isigaba sokucacisa idethi okufanele kuxoshwe ngayo ikhodi yokulandelela ukuguqulwa. Ngephutha, Ikhodi kufanele iqhume lapho isivakashi sihlala endaweni “Ngiyabonga” ikhasi. Kufanele ubike imiphumela yakho 30 ezinsukwini ngemuva kokuphela kwenyanga ukuze uqiniseke ukuthi uthwebula inombolo enkulu yokuguqulwa nemali engenayo.

Isinyathelo esilandelayo ukwakha umaka wokulandelela ukuguqulwa kuhlobo ngalunye lokuguqulwa. Uma ikhodi yakho yokulandelela ukuguqulwa ihlukile ekuguquleni ngakunye, kufanele usethe ibanga ledethi lesikhangiso ngasinye ukuze kube lula ukuziqhathanisa. Ngale ndlela, ungabona ukuthi yiziphi izikhangiso eziholela ekuguqulweni okuningi nokuthi yiziphi ezingekho. Kuyasiza futhi ukwazi ukuthi isivakashi sibuka kangaki ikhasi nokuthi lokho kuchofoza kuwumphumela wesikhangiso.

Ngaphezu kokulandela ukuguqulwa, ungasebenzisa ikhodi efanayo ukulandelela izingcingo ezenziwe ngezikhangiso zakho. Amakholi efoni angalandelelwa ngenombolo yokudlulisela ye-Google. Ngaphezu kobude besikhathi nezikhathi zokuqala nezokuqeda izingcingo, ikhodi yendawo yofonayo ingalandelelwa. Izenzo zasendaweni ezifana nokulandwa kohlelo lokusebenza nazo zirekhodwa njengokuguqulwa. Le datha ingasetshenziswa ukuhlaziya imikhankaso yakho namaqembu esikhangiso ukuze wenze izinqumo ezingcono kakhulu ngangokunokwenzeka.

Enye indlela yokulandelela ukuguqulwa kwe-AdWords ukungenisa idatha yakho ye-Google Analytics kuzikhangiso ze-Google. Ngale ndlela, uzokwazi ukuqhathanisa imiphumela yemikhankaso yakho ye-AdWords nemiphumela yakho yezibalo. Idatha oyiqoqayo iwusizo ekunqumeni i-ROI yakho nokunciphisa izindleko zebhizinisi. Uma ukwazi ukulandelela ngempumelelo ukuguqulwa kusuka emithonjeni yomibili, ungenza izinqumo ezingcono ngezindleko ezimbalwa. Ngaleyondlela, uzokwazi ukusebenzisa ibhajethi yakho ngokuphumelelayo futhi uzuze izinzuzo ezengeziwe kuwebhusayithi yakho.

If you’re new to using Google Adwords, you might be wondering how to go about setting up your ads. There are several things to consider, including cost per click (CPC) ukukhangisa, negative keywords, Site targeted advertising, and retargeting. This article will explain all of them, futhi nokuningi. This article will also help you decide which type of ad is best for your website. Regardless of your level of experience with PPC, you’ll learn a lot about Adwords in this article.

Izindleko ngokuchofoza ngakunye (CPC) ukukhangisa

There are advantages to CPC advertising. CPC ads are usually removed from sites and search engine results pages once the budget is reached. This method can be very effective at increasing overall traffic to a business’s website. It is also effective at ensuring that advertising budgets are not wasted, as advertisers only pay for clicks made by potential customers. Further, advertisers can always rework their ads to increase the number of clicks they receive.

To optimize your PPC campaign, look at cost per click. You can choose from CPC advertising in Google Adwords using metrics available on your admin dashboard. Ad Rank is a calculation that measures how much each click will cost. It takes into account Ad Rank and Quality Score, as well as projected impacts from other ad formats and extensions. In addition to cost per click, there are other ways to maximize the value of each click.

CPC can also be used to determine return on investment. High CPC keywords tend to produce better ROI because they have a higher conversion rate. It can also help executives determine whether they’re underspending or overspending. Once this information is available, you can refine your CPC advertising strategy. Kodwa khumbula, CPC isn’t everything – it’s only a tool to optimize your PPC campaign.

CPC is a measurement of your marketing efforts in the online world. It allows you to determine whether you’re paying too much for your ads and not making enough profit. With CPC, you can improve your ad and your content to boost your ROI and drive more traffic to your website. It also allows you to make more money with fewer clicks. Ngaphezu kwalokho, CPC allows you to monitor the effectiveness of your campaign and adjust accordingly.

While CPC is considered the most effective type of online advertising, it’s important to know that it’s not the only method. CPM (cost per mille) and CPA (cost per action or acquisition) are also effective options. The latter type is more effective for brands that are focusing on brand recognition. Ngokufanayo, CPA (cost per action or acquisition) is another type of advertising in Adwords. By choosing the right payment method, you’ll be able to maximize your advertising budget and make more money.

Amagama angukhiye angalungile

Adding negative keywords to Adwords is a relatively easy process. Follow Google’s official tutorial, which is the most recent and comprehensive, to learn how to set up this important feature. Pay-per-click ads can add up fast, so negative keywords will streamline your traffic and reduce wasted ad spend. Ukuze uqalise, you should create a list of negative keywords and set a time frame for reviewing the keywords in your account.

Once you’ve made your list, go to your campaigns and see which of the queries were clicked. Select the ones that you don’t want to appear in your ads and add negative keywords to those queries. AdWords will then nix the query and only show relevant keywords. Khumbula, nakuba, that a negative keyword query cannot contain more than 10 words. Ngakho, be sure to use it sparingly.

You should also include misspellings and plural versions of the term in your negative keyword list. Misspellings are rampant in search queries, so it’s helpful to use plural versions of words to ensure a comprehensive list. You can also exclude terms that don’t relate to your products. Ngale ndlela, your ads won’t appear on sites that are not relevant to your product. If your negative keywords are used sparingly, they can have the opposite effect as those that do.

Aside from avoiding keywords that won’t convert, negative keywords are also helpful for improving your campaign’s targeting. By using these keywords, you’ll make sure that your ads appear only on relevant pages, which will cut down on wasted clicks and PPC spending. Ngokusebenzisa amagama angukhiye aphikisayo, you’ll get the best possible audience for your advertising campaign and increase ROI. When done correctly, negative keywords can dramatically increase the ROI on your advertising efforts.

The benefits of using negative keywords are numerous. Not only will they help you improve your ad campaign, but they will also boost your campaign’s profitability. Empeleni, using negative keywords is one of the easiest ways to boost your AdWords campaigns. The program’s automated tools will analyze query data and suggest negative keywords that will increase the likelihood of your ads being displayed in the search results. You’ll save a significant amount of money by using negative keywords and have more success with your ad campaign.

Site targeted advertising

I-Adwords’ Site Targeting feature allows advertisers to reach prospects using their website. It works by using a tool to find websites related to the product or service that the advertiser is offering. The advertising cost with Site Targeting is lower than standard CPC, but conversion rates vary greatly. The minimum cost is $1 per thousand impressions, which equates to 10C/click. The conversion rate varies greatly depending on the industry and competition.

Ithagetha kabusha

Retargeting is a great way to reach your existing customers and convince hesitant visitors to give your brand another chance. This method uses tracking pixels and cookies to target visitors who have left your website without taking any action. The best results are obtained by segmenting your audience by age, ubulili, and interests. If you segment your audience by age, ubulili, and interests, you can easily target remarketing efforts accordingly. But be careful: using retargeting too soon may irritate your online visitors and hurt your brand image.

You must also remember that Google has policies about using your data for retargeting. Generally, it is prohibited to collect or use personal information such as credit card numbers or email addresses. The retargeting ads that Google offers are based on two different strategies. One method uses a cookie and another uses a list of email addresses. The latter method is best for companies that offer a free trial and want to convince them to upgrade to a paid version.

When using retargeting with Adwords, it is important to remember that consumers are more likely to engage with ads that are relevant to them. This means that people who visit a product page are more likely to make a purchase than visitors who land on your homepage. Ngakho-ke, it is important to create an optimized post-click landing page that features conversion-centric elements. You can find a comprehensive guide on this subject here.

Retargeting with Adwords campaigns are one way to reach out to lost visitors. This technique allows advertisers to display ads to visitors of their website or mobile apps. Using Google Ads, you can also reach out to users of mobile applications. Whether you’re promoting an e-commerce website or an online store, retargeting can be a very effective way to keep in touch with abandoned customers.

Retargeting with Adwords campaigns have two primary goals: to retain and convert existing customers and to increase sales. The first is to build a following on social media. Facebook and Twitter are both effective platforms for acquiring followers. Twitter, for instance, has more than 75% abasebenzisi beselula. Ngakho, your Twitter ads must be mobile-friendly as well. Your audience will be more likely to convert if they see your ads on their mobile device.

Kunezindlela ezimbalwa zokuhlela i-akhawunti yakho ye-Adwords. Kulesi sihloko, sizoxoxa ngezindikimba zamagama angukhiye, Ukuqondisa, Ukubhida, kanye nokulandela ukuguqulwa. Ngayinye inezinzuzo zayo kanye nokubi. Kodwa noma iyiphi indlela onquma ngayo, ukhiye uwukusetha imigomo yakho futhi uthole okuningi ku-akhawunti yakho. Bese, landela lezi zinyathelo ukuze uthuthukise i-ROI yakho. Bese, uzoba nomkhankaso oyimpumelelo. Uhlu olungezansi yizinyathelo ezibaluleke kakhulu zokuthuthukisa i-akhawunti yakho.

Izingqikithi zamagama angukhiye

Kufakwe ohlwini ngaphansi kokuthi ‘Amagama angukhiye’ inketho, 'Izindikimba zegama elingukhiye’ isici senkundla yezikhangiso ye-Google sizovumela abakhangisi ukuthi benze amagama angukhiye abawasebenzisela izikhangiso zabo. Izingqikithi zamagama angukhiye ziyingxenye ebalulekile yokukhomba izikhangiso zakho. Abantu kungenzeka ukuthi bachofoze ezikhangisweni eziqukethe amagama angukhiye abawaseshayo. Ukusebenzisa izingqikithi zamagama angukhiye emkhankasweni wakho wesikhangiso kuzokunikeza umbono ongcono wokuthi obani abaqondiswe kubo.

Uma kwenzeka, sebenzisa iqembu letimu ukuze uqoqe amagama angukhiye ngomkhiqizo, inhloso, noma isifiso. Ngale ndlela, ungakhuluma ngqo nombuzo weseshi futhi umkhuthaze ukuthi achofoze. Khumbula ukuhlola izikhangiso zakho, ngoba isikhangiso esine-CTR ephakeme kakhulu akusho ukuthi sisebenza kakhulu. Amaqembu etimu azokusiza ukuthi unqume izikhangiso ezihamba phambili ngokususelwe kulokho okufunwa yisiseshi nezikudingayo.

Uma usebenzisa umkhankaso ohlakaniphile, ungasebenzisi amagama angukhiye angalungile, futhi ugweme ukuxuba izingqikithi zamagama angukhiye. I-Google idume kabi ngokwenza imikhankaso ye-Smart ngokushesha. Kubalulekile ukusebenzisa okungenani 7-10 izingqikithi zamagama angukhiye emkhankasweni wakho. Le mishwana ihlobene nohlobo lokusesha okungenzeka abantu balwenze, okunquma ukuthi bayazibona noma cha izikhangiso zakho. Uma abantu befuna isevisi yakho, kungenzeka basebenzise itimu yegama elingukhiye ehlobene nayo.

Amagama angukhiye angalungile avimba ukusesha okungabalulekile. Ukwengeza amagama angukhiye angalungile kuzogcina izikhangiso zakho zingaboniswa kubantu abafuna okuthile okungahlobene nebhizinisi lakho. Nokho, kufanele ukhumbule ukuthi itimu yegama elingukhiye engalungile ngeke ivimbe lonke ukusesha, kodwa ezifanele kuphela. Lokhu kuzoqinisekisa ukuthi awukhokheli ithrafikhi engabalulekile. Ngokwesibonelo, uma unomkhankaso onetimu yegama elingukhiye lokususa, izobonisa izikhangiso kubantu abasesha okuthile okungenancazelo.

Ukuqondisa

Izinzuzo zokukhomba imikhankaso ye-Adwords ngendawo nemali engenayo zibhalwe kahle. Lolu hlobo lokukhangisa luqondise kubasebenzisi ngokusekelwe endaweni yabo kanye nekhodi ye-zip. I-Google AdWords inamaqembu ahlukahlukene endawo kanye namazinga emali engenayo ongakhetha kuwo. Lolu hlobo lokukhomba lunomsebenzi onqunyelwe weqembu elilodwa lesikhangiso, futhi ukuhlanganisa izindlela kunganciphisa ukusebenza komkhankaso wakho. Nokho, kufanelekile ukuzama uma ukusebenza komkhankaso wakho kuncike ekuqondisweni okunembile.

Indlela ejwayeleke kakhulu yokukhomba ukusebenzisa okuqukethwe kuwebhusayithi. Ngokuhlaziya okuqukethwe kwewebhusayithi, unganquma ukuthi yiziphi izikhangiso ezihambisana kakhulu nokuqukethwe kuleyo sayithi. Ngokwesibonelo, iwebhusayithi equkethe izindlela zokupheka ingabonisa izikhangiso ze-dishware, kuyilapho inkundla yokugijima izoba nezikhangiso zezicathulo ezigijimayo. Lolu hlobo lokukhomba lufana nenguqulo yedijithali yezikhangiso zemagazini ye-niche ecabanga ukuthi abafundi abathanda ukugijima bazoba nentshisekelo emikhiqizweni ekhangisiwe..

Enye indlela yokukhomba imikhankaso ye-Adwords ukusebenzisa uhlobo lwegama elingukhiye lokufanisa. Lolu hlobo lokukhomba luzoqalisa izikhangiso zanoma iyiphi inhlanganisela yamagama angukhiye, kufaka phakathi amagama afanayo noma ukuhluka okusondelene. Amagama angukhiye wokufanisa abanzi avamise ukusebenza kahle kakhulu ekukhangiseni umkhiqizo noma isevisi ethile. Kungashiwo okufanayo ngegama elingukhiye lokufanisa ibinzana. Uma usebenzisa amagama angukhiye afanayo, kuzodingeka wengeze izimpawu zokucaphuna eduze kwegama lakho elingukhiye ukuze uthole ithrafikhi eqondiwe kakhulu. Ngokwesibonelo, uma ufuna ukukhomba ama-air conditioner e-Los Angeles, kufanele usebenzise uhlobo lwegama elingukhiye lokufanisa.

Ungakwazi futhi ukukhomba izikhangiso zakho ngendawo kanye nezinga lemali engenayo. Ungakhetha emazingeni ayisithupha emali engenayo kanye nezindawo ezihlukahlukene. Ngokusebenzisa la mathuluzi, ungaqondisa izikhangiso zakho kanye nemikhankaso yezikhangiso zakho ezindaweni eziqondile zalabo abangase babe amakhasimende akho. Ngaphezu kwalokho, ungaphinda ukhethe ukukhomba abantu abasebangeni elithile ukusuka ebhizinisini lakho. Nakuba ungase ungabi nayo idatha yokwenza ikhophi yasenqolobaneni yalokhu, lawa mathuluzi angakunikeza ulwazi olubalulekile mayelana nezilaleli zakho.

Ukubhida

Izindlela ezimbili ezivame kakhulu zokubhida ku-Adwords yizindleko ngokuchofoza ngakunye (CPC) kanye nezindleko zokuvelayo eziyinkulungwane (CPM). Ukukhetha indlela eyodwa kunenye kuncike ezinhlosweni zakho. Ukubhida kwe-CPC kungcono kakhulu emakethe ye-niche lapho izethameli zakho ezihlosiwe zicace kakhulu futhi ufuna ukuthi izikhangiso zakho zibonakale kubantu abaningi ngangokunokwenzeka.. Ngokwesinye isandla, Ukubhida kwe-CPM kulungele kuphela ukubonisa izikhangiso zenethiwekhi. Izikhangiso zakho zizovela kaningi kumawebhusayithi ahlobene nawo abonisa izikhangiso ze-AdSense.

Indlela yokuqala ihlanganisa ukuhlela ukubhida kwakho ngokwehlukana “amaqembu esikhangiso.” Ngokwesibonelo, ungahlanganisa 10 ku 50 imishwana ehlobene futhi uhlole iqembu ngalinye ngokwehlukana. I-Google izobe isisebenzisa ibhidi eyodwa ephezulu eqenjini ngalinye. Lokhu kuhlukaniswa okuhlakaniphile kwemishwana yakho kuzokusiza ukuphatha umkhankaso wakho wonke. Ngaphezu kokubhida okwenziwa ngesandla, amasu okubhida okuzenzakalelayo nawo ayatholakala. Lawa masistimu angalungisa amabhidi ngokuzenzakalelayo ngokusekelwe ekusebenzeni kwangaphambilini. Nokho, abakwazi ukulandisa ngezenzakalo zakamuva.

Ukusebenzisa ithuluzi lokucwaninga lamagama angukhiye kuyindlela enhle kakhulu yokuthola amakhono ashibhile nama-niches. Ngaphezu kwezikhangiso ze-Google’ free keyword research tool, I-SEMrush ingakusiza ukuthi uthole amagama okusesha ahambisana nebhizinisi lakho. Ngaleli thuluzi, ungathola amagama angukhiye oqhudelana naye futhi ubone ukusebenza kokubhida komncintiswano wabo. Ngethuluzi lokubhida lamagama angukhiye, unganciphisa ucwaningo lwakho ngeqembu lesikhangiso, umkhankaso, kanye negama elingukhiye.

Enye indlela yokubhida ku-Adwords yi-CPC. Le ndlela idinga ukulandelela ukuguqulwa futhi ikunikeza izindleko eziqondile zayo yonke indali. Le ndlela ingcono kakhulu kubasebenzisi be-Google Adwords abathuthuke kakhulu ngoba ikuvumela ukuthi uqaphe i-ROI. Ngale ndlela, ungashintsha ibhidi yakho ngokusekelwe ekusebenzeni kwezikhangiso zakho kanye nesabelomali sakho. Ungasebenzisa futhi izindleko ngokuchofoza ngakunye njengesisekelo sokubhida kwe-CPC. Kodwa udinga ukwazi ukuthi ubala kanjani i-ROI bese ukhetha indlela engcono kakhulu yokufeza lokhu.

Uma uqondise amakhasimende endawo, ungase ufune ukukhetha i-SEO yendawo esikhundleni sokukhangisa kukazwelonke. I-Adwords isiza ibhizinisi lakho ukuthi lifinyelele kwezinye izigidigidi zabasebenzisi be-inthanethi. I-Adwords isiza ukulandelela ukuziphatha kwezithameli zakho ozihlosile futhi ikusiza ukuthi uqonde uhlobo lwamakhasimende afuna umkhiqizo wakho. Ungakwazi futhi ukuthuthukisa ikhwalithi yakho ye-Adwords ngokulandelela umsebenzi wabasebenzisi ukuze wehlise izindleko zakho ngokuchofoza ngakunye. Ngakho, ungakhohlwa ukuthuthukisa izikhangiso zakho nge-SEO yendawo futhi uthuthukise i-ROI yakho!

Ukulandelela ukuguqulwa

Uma usuyifakile ikhodi yokulandelela yokuguqulwa kwe-AdWords kuwebhusayithi yakho, ungayisebenzisa ukuze ubone ukuthi yiziphi izikhangiso eziguqula okungcono kakhulu. Kungenzeka ukubona idatha yokuguqulwa kumaleveli amaningana, njengomkhankaso, iqembu lesikhangiso, kanye negama elingukhiye. Idatha yokulandelela ukuguqulwa ingase futhi iqondise ikhophi yakho yesikhangiso esizayo. Ngaphezu kwalokho, ngokusekelwe kule datha, ungasetha ibhidi ephezulu yamagama akho angukhiye. Nansi indlela.

Okokuqala, kufanele unqume ukuthi ufuna ukulandelela ukuguqulwa okuyingqayizivele noma okumaphakathi. Ngenkathi ukulandelela ukuguqulwa kwe-AdWords kukuvumela ukuthi ulandelele ukuguqulwa okwenzeka ngesikhathi esifanayo, I-Google Analytics ilandelela ukuguqulwa okuningi okuvela kumsebenzisi ofanayo. Nokho, amanye amasayithi afisa ukubala konke ukuguqulwa ngokwehlukana. Uma kunjalo ngawe, qiniseka ukuthi usetha ukulandelela ukuguqulwa ngendlela efanele. Okwesibili, uma ufuna ukwazi ukuthi idatha yokuguqulwa oyibonayo inembile yini, qhathanisa nokuthengisa kanzima.

Uma usumise ukulandelela ukuguqulwa kwe-AdWords kuwebhusayithi yakho, futhi ungabeka amazwibela womhlaba ekhasini lakho lokuqinisekisa. Lawa mazwibela angabekwa kuwo wonke amakhasi ewebhusayithi yakho, kuhlanganise nalezo ezisohlelweni lokusebenza lweselula. Ngale ndlela, uzokwazi ukubona kahle ukuthi yiziphi izikhangiso amakhasimende akho azichofoza ukuze afinyelele iwebhusayithi yakho. Bese unganquma ukuthi usebenzise le datha emizamweni yakho yokumaketha kabusha noma cha.

Uma ungathanda ukuhlaziya ukusebenza kahle kwemikhankaso yezikhangiso zakho, ungasetha ukulandelela ukuguqulwa ku-Google Adwords. I-Google inikeza izindlela ezintathu ezilula zokulandelela izingcingo. Okokuqala, udinga ukudala ukuguqulwa okusha bese ukhetha amakholi wefoni. Olandelayo, kufanele ufake inombolo yakho yocingo ezikhangisweni zakho. Uma usukwenzile lokhu, ungakhetha uhlobo lokuguqulwa ofuna ukululandela. Ungaphinda ukhethe inombolo yokuguqulwa okwenzeke kuphikseli enikeziwe.

Uma usufake ukulandelela ukuguqulwa kuwebhusayithi yakho, ungakwazi ukulandelela ukuthi bangaki abantu abachofoze ezikhangisweni zakho. Ungakwazi futhi ukulandelela izingcingo ezivela ezikhangisweni zakho, nakuba bengadingi ikhodi yokuguqula. Ungakwazi ukuxhuma esitolo sohlelo lokusebenza, i-akhawunti ye-firebase, noma yisiphi esinye isitolo somuntu wesithathu. Izingcingo zibalulekile ebhizinisini lakho. Ungabona ukuthi ubani oshayela izikhangiso zakho, yingakho kufanele ulandelele izingcingo.

Uma ufuna ukwenza imali eningi ku-inthanethi nge-Google Adwords, kukhona izinto eziyisisekelo okudingeka uzazi. Lezi wucwaningo lwamagama angukhiye, Ukuqondisa kweqembu lesikhangiso, Izindleko ngokuchofoza ngakunye, kanye ne-Competitor intelligence. Kulesi sihloko, Ngizochaza ngayinye yalezi ngamafuphi. Ukuthi umusha ku-AdWords noma usuneminyaka uyisebenzisa, kunezinto okufanele uzazi ukuze uqalise.

Ucwaningo lwamagama angukhiye

Cishe uke wezwa ngamathuluzi egama elingukhiye ngaphambili, kodwa ziyini ngempela? Kafushane, ayisethi yamathuluzi okuthola amagama angukhiye amasha futhi anqume ukuthi yimaphi ongabhida kuwo. Amathuluzi egama elingukhiye ayingxenye ebalulekile yenqubo yokukhangisa ye-AdWords, njengoba zikuvumela ukuthi wenze ngcono usesho lwakho futhi uhlonze amagama angukhiye amasha. Kungakhathaliseki ukuthi usebenzisa liphi ithuluzi, ukhiye wokumaketha okuphumelelayo kwe-AdWords uwukuqinisekisa ukuthi uvakashela kabusha le misebenzi njalo.

Isinyathelo sokuqala ocwaningweni lwamagama angukhiye ukuqonda i-niche yakho kanye nemibuzo abantu abayibuzayo. Kubalulekile ukuthi ubambe ukunaka kwababukeli bakho ngokukhomba izidingo zabo. Ngenhlanhla, kukhona ithuluzi lokukusiza wenze lokho kanye: I-Google Keyword Planner. Leli thuluzi likuvumela ukuthi uphequlule amakhulukhulu amagama angukhiye ahlukene futhi uthole lawo anevolumu yokusesha ephezulu. Uma usunciphise uhlu lwakho lwamagama angukhiye, ungaqala ukudala okuthunyelwe okusha eduze kwabo.

Isinyathelo esilandelayo ocwaningweni lwamagama angukhiye ukuncintisana. Uzofuna ukukhetha amagama angukhiye angenawo ukuncintisana ngokweqile, kodwa namanje azijwayelekile kakhulu. I-niche yakho kufanele igcwale abantu abafuna imishwana ethile. Qiniseka ukuthi uqhathanisa isikhundla sombangi kanye nokuqukethwe ukuze uthole ukuthi yini esebenza kangcono. Kubalulekile ukukhumbula ukuthi izethameli zakho zifuna umkhiqizo noma isevisi yakho. Igama elingukhiye eselivele lidumile endaweni eyodwa lizoba nevolumu yokusesha ephezulu uma lihambisana nebhizinisi lakho.

Uma usunciphise uhlu lwamagama angukhiye, ungagxila kulokho okubaluleke kakhulu ku-niche yakho. Kubalulekile ukukhetha amagama angukhiye ambalwa nemisho enenzuzo enkulu yomkhiqizo noma isevisi yakho. Khumbula, udinga ezintathu noma ezinhlanu kuphela ukuze ube nomkhankaso oyimpumelelo. Amagama angukhiye acace kakhudlwana, ayanda amathuba akho okuphumelela kanye nenzuzo. Kubalulekile ukuqonda ukuthi yimaphi amagama angukhiye aseshwa kakhulu ngabathengi nokuthi yimaphi angekho.

Isinyathelo esilandelayo ocwaningweni lwamagama angukhiye siwukwenza okuqukethwe eduze kwamagama angukhiye owakhethile. Ukusebenzisa amagama angukhiye omsila omude kuzokhuphula ithrafikhi efanelekile namazinga okuguqulwa. Njengoba wenza lokhu, zama ngezinhlobo ezahlukene zokuqukethwe. Ungasebenzisa umushwana ongukhiye ofanayo ezihlokweni ezahlukene noma emakhasini okufikela ahlukene. Ngale ndlela, uzokwazi ukuthola ukuthi iyiphi inhlanganisela yamagama angukhiye nokuqukethwe okusebenza kangcono ebhizinisini lakho. Izithameli zakho eziqondiwe zizokwazi ukukuthola ngokuqukethwe okukhanga lolu phenyo oluthile.

Ukuqondisa kweqembu lesikhangiso

Uma usukulungele ukuqala ukudala izikhangiso ezihloswe kakhulu zewebhusayithi yakho, cabanga ukusetha amaqembu ezikhangiso. Amaqembu esikhangiso amaqembu amagama angukhiye, umbhalo wesikhangiso, kanye namakhasi okufika aqondene ne-niche yakho nezethameli. I-Google inaka ngokukhethekile amaqembu ezikhangiso lapho inquma ukuthi uzibeka kuphi izikhangiso zakho. Ungakhetha futhi ezilimini ezihlukahlukene, okusho ukuthi uzokwazi ukukhomba abangaba amakhasimende emhlabeni jikelele.

Nakuba ukubukela kungeke kunciphise ukuqondisa komkhankaso wakho, ungazama ngemibandela ehlukene emaqenjini ezikhangiso. Ngokwesibonelo, uma ungumnikazi wesitolo samabhayisikili, ungase ucabange ukukhetha kokubili ubulili kanye nezithameli ezihambisanayo “abathanda amabhayisikili” eqenjini lakho lesikhangiso. Ungase futhi ufune ukuhlola ukuthi izethameli zakho ezihlosiwe zinentshisekelo ezimpahleni ezisebenzayo, futhi uma benjalo, ungabakhipha eqenjini lesikhangiso.

Ngokungeziwe ekuqondisweni kweqembu lesikhangiso, futhi ungalungisa amabhidi akho ngendawo. Ungangenisa izinhlu ze-geo kusuka ku-Search njengesiteshi. Ukuze uhlele amagama angukhiye amaningi kumkhankaso owodwa, ungasebenzisa inketho yokuhlela ngobuningi. Uma ungenayo ibhajethi yansuku zonke, ungaphinda uhlele amagama angukhiye amaningi ngesikhathi esisodwa. Mane ukhumbule ukukhumbula ukuthi lesi sici sitholakala kuphela emikhankasweni engenabhajethi yansuku zonke.

Indlela engcono kakhulu yokuhlola ikhophi yesikhangiso ukuqala ngezinguquko ezinkulu. Ungaqali ngokuhlola igama elingukhiye elilodwa eqenjini lesikhangiso. Udinga ukuhlola ubuncane bokuhluka okuthathu kuya kwezine kwamakhophi ahlukene ukuze uthole ukuthi iyiphi esebenza kangcono kuzithameli zakho. Lokhu kuzokongela isikhathi nemali ngokuhamba kwesikhathi. Kuzokusiza futhi ukuthi unqume i-USP esebenza kakhulu futhi ubizele esenzweni. Lena yingxenye ebalulekile yesu le-PPC.

Uma udala amaqembu ezikhangiso, khumbula ukuthi amagama angukhiye ngaphakathi kweqembu lesikhangiso angaba nencazelo efanayo. Ukukhethwa kwamagama angukhiye ngaphakathi kweqembu lesikhangiso kuzonquma ukuthi isikhangiso siyaboniswa noma cha. Ngenhlanhla, I-Google AdWords isebenzisa isethi yezintandokazi uma kuziwa ekukhetheni amagama angukhiye azofakwa endalini. Ukukusiza ukuthi ulungiselele amaqembu akho ezikhangiso, nali idokhumenti evela kwa-Google echaza indlela yokusebenzisa amagama angukhiye afanayo nagqagqene kuma-akhawunti esikhangiso se-Google. Kungakhathaliseki ukuthi kubukeka kanjani, igama elingukhiye elilodwa kuphela elingaqalisa isikhangiso ku-akhawunti yakho.

Izindleko ngokuchofoza ngakunye

Kungakhathaliseki ukuthi usanda kuzalwa noma umakadebona, uzofuna ukwazi ukuthi yini ongayilindela ku-Cost per Click ye-Adwords. Uzothola ukuthi izindleko zingasukela noma kuphi $1 ku $4 kuye ngemboni, futhi izindleko ezimaphakathi ngokuchofoza ngakunye ziphakathi $1 futhi $2. Nakuba lokhu kungase kubonakale kuyinani elikhulu, Kuyaqapheleka ukuthi i-CPC ephezulu ayihumushi ku-ROI ephansi. Izindaba ezinhle ukuthi kunezindlela zokuthuthukisa i-CPC yakho nokugcina izindleko zisesimweni.

Ukuze uthole umbono ojwayelekile wokuthi ukuchofoza ngakunye kuzobiza malini, singaqhathanisa amanani e-CPC avela emazweni ahlukene. Ngokwesibonelo, e-United States, Izilinganiso ze-CPC zezikhangiso ze-Facebook cishe $1.1 ngokuchofoza ngakunye, kuyilapho abaseJapane naseCanada bekhokha kuze kube $1.6 ngokuchofoza ngakunye. E-Indonesia, Brazil, naseSpain, i-CPC yezikhangiso ze-Facebook $0.19 ngokuchofoza ngakunye. Lawa manani aphansi kunesilinganiso sikazwelonke.

Umkhankaso wesikhangiso oyimpumelelo uzoqinisekisa i-ROI enkulu ngenani elincane lemali esetshenzisiwe. Ibhidi ephansi ngeke iguqule, futhi ibhidi ephezulu ngeke iqhube ukuthengisa. Izindleko ngokuchofoza ngakunye zomkhankaso zingahluka usuku nosuku, kuye ngokuncintisana ngamagama angukhiye athile. Ezimweni eziningi, abakhangisi bakhokha kuphela okwanele ukweqa imikhawulo ye-Ad Rank futhi banqobe i-Ad Rank yalowo oqhudelana naye ngaphansi kwabo.

Ungathuthukisa i-ROI yeziteshi zakho zokumaketha, kufaka phakathi Izindleko ngokuchofoza ngakunye kwe-Adwords. Tshala eziteshini zokumaketha ezingaka njenge-imeyili, izinkundla zokuxhumana, kanye nezikhangiso ezikhomba kabusha. Ukusebenza Ngezindleko Zokutholwa Kwekhasimende (I-CAC) ikusiza ukuthi uphathe ibhajethi yakho, thuthukisa ibhizinisi lakho, futhi uthuthukise i-ROI yakho. Lezi izindlela ezintathu ezivame kakhulu zokuthuthukisa Izindleko ngokuchofoza ngakunye kwe-Adwords. Indlela enhle yokuqala ukusebenzisa la mathuluzi futhi ubone ukuthi angakwenzela ini.

Indlela enhle yokwehlisa izindleko zakho ngokuchofoza ngakunye kwe-Adwords iwukuba uqiniseke ukuthi isikolo sakho sekhwalithi siphezulu ngokwanele ukuze uqhudelane nomthengi ophakeme kakhulu.. Ungakwazi ukubhida kuze kube kabili inani lentengo yomkhangisi olandelayo, kodwa kufanele ukhumbule ukuthi i-Google izobiza inani lemali oyikhokhayo njengezindleko zangempela ngokuchofoza ngakunye. Kubalulekile futhi ukukhumbula ukuthi kunezici eziningi ezingaba nomthelela entengo yokuchofoza ezikhangisweni zakho, kufaka phakathi isikolo sekhwalithi yewebhusayithi yakho.

Competitor intelligence

Uma uzama ukudala umkhankaso wesikhangiso oyimpumelelo, ubuhlakani bokuncintisana bubalulekile. Lokhu kubalulekile uma kuziwa ekutholeni ukuthi bakuphi izimbangi zakho, nalokho abakwenzayo. Ithuluzi lezobunhloli eliqhudelanayo njenge-Ahrefs lingakunikeza ulwazi mayelana nezimbangi zakho’ traffic organic, ukusebenza kokuqukethwe, futhi nokuningi. I-Ahrefs iyingxenye yomphakathi wokuncintisana we-SEO wezobunhloli, futhi ikusiza ukuthi ubone izimbangi zakho’ amagama angukhiye.

Enye yezindlela ezingcono kakhulu zokuncintisana zobuhlakani ukuqonda amamethrikhi ezimbangi zakho. Ngoba idatha iyahlukahluka kubhizinisi nebhizinisi, kubalulekile ukusebenzisa ama-KPI akho lapho uhlaziya izimbangi zakho. Ngokuqhathanisa izimbangi zakho’ ukuhamba kwethrafikhi, ungakwazi ukukhomba izindawo zamathuba ongase uwageje ngenye indlela. Nawa amanye amathiphu obuhlakani bokuncintisana obusebenzayo be-Adwords:

Qaphela izimbangi zakho’ amakhasi okufika. Ungathola imibono emihle ngokutadisha izimbangi zakho’ amakhasi okufika. Enye inzuzo yobuhlakani obuncintisanayo ukuhlala phezu kokunikezwayo okusha namasu avela kubancintisana nabo. Ungakwazi futhi ukubhalisela izexwayiso zezimbangi ukuze uhlale uphezulu kulokho okwenziwa izimbangi zakho. Ungaphinda uhlole okuqukethwe okuqhudelana naye ezinkundleni zokuxhumana ukuze ubone ukuthi kuqhathaniseka kanjani nokwakho. Ungathola umkhiqizo noma isevisi ezokhanga i-niche yabantu ozama ukubaqondisa.

Qonda izimbangi zakho’ amaphuzu obuhlungu. Ngokuhlaziya izimbangi zakho’ iminikelo, unganquma ukuthi yikuphi okunikezwayo okukhanga kakhulu izethameli zakho ozihlosile. Ungathola nokuqonda ezinhlelweni zabo zamanani namasevisi. Amathuluzi obuhlakani okuncintisana alandelela imininingwane yokuthengisa enemininingwane. Bese, unganquma ukuthi uzophendula kanjani kulezi. Ithuluzi lokuncintisana lobuhlakani lizokutshela ukuthi izimbangi zakho zisebenzise isu elifanayo noma cha. Lokhu kungakusiza ukuthi uthole umkhawulo phezu kwezimbangi zakho futhi ukhuphule imali yakho engenayo.

Kungenzeka ukuthi usuzwile kakade ngamagama angukhiye namabhidi, kodwa ungase ungazi ukuthi ungayihlela kanjani kahle i-akhawunti yakho ukuze ukhulise ukusebenza kahle kwamadola akho okukhangisa. Okubhalwe ngezansi amathiphu okuthi uyihlela kanjani i-akhawunti yakho. Uma usunombono wokuthi ungayakha kanjani i-akhawunti yakho, ungaqala namuhla. Ungaphinda uhlole umhlahlandlela wethu onemininingwane wokuthi ungakhetha kanjani amagama angukhiye alungile. Ukukhetha amagama angukhiye alungile kubalulekile ekwandiseni ukuguqulwa nokuthengisa kwakho.

Amagama angukhiye

Ngenkathi ukhetha amagama angukhiye we-Adwords, khumbula ukuthi akuwona wonke amagama angukhiye adalwe alingana. Nakuba ezinye zibonakala zinengqondo ekuqaleni, empeleni zingase zingasebenzi. Ngokwesibonelo, uma othile ethayipha “iphasiwedi ye-wifi” ku-Google, mhlawumbe abafuni iphasiwedi ye-WiFi yabo yasekhaya. Kungenjalo, bangase bafune iphasiwedi ye-wifi yomngane. Ukukhangisa egameni elifana nephasiwedi ye-wifi ngeke kube nanzuzo kuwe, njengoba abantu bengeke bafune lolo hlobo lolwazi.

Kubalulekile ukwazi ukuthi amagama angukhiye ashintsha ngokuhamba kwesikhathi, ngakho-ke udinga ukuhambisana nezimo zakamuva zokukhomba igama elingukhiye. Ngaphezu kwekhophi yesikhangiso, ukuqondisa kwegama elingukhiye kudinga ukubuyekezwa njalo, njengoba izimakethe eziqondiwe kanye nemikhuba yababukeli ishintsha. Ngokwesibonelo, abakhangisi basebenzisa ulimi lwemvelo kakhulu ezikhangisweni zabo, futhi amanani ahlala eguquguquka. Ukuze uhlale unokuncintisana futhi ufanelekile, udinga ukusebenzisa amagama angukhiye akamuva azoshayela ithrafikhi eyengeziwe kuwebhusayithi yakho.

Indlela eyinhloko yokugwema ukumosha imali ngethrafikhi yekhwalithi ephansi iwukwenza uhlu lwamagama angukhiye angemahle. Lokhu kuzokusiza ukuthi ugweme ukuchitha imali ngamagama okusesha angabalulekile, futhi ukhuphule izinga lokuchofoza. Nakuba ukuthola amagama angukhiye anamandla kulula, ukusebenzisa ezingezinhle kungaba inselele. Ukusebenzisa amagama angukhiye aphikisayo ngendlela efanele, udinga ukuqonda ukuthi yimaphi amagama angukhiye angemuhle nokuthi uwakhomba kanjani. Kunezindlela eziningi zokuthola amagama angukhiye aguqulayo kakhulu futhi uqiniseke ukuthi ahambisana newebhusayithi yakho.

Kuya ngohlobo lwewebhusayithi yakho, ungase udinge ukukhetha igama elingukhiye elingaphezu kwelilodwa usesho ngalunye. Ukuze usebenzise amagama angukhiye e-Adwords ngokugcwele, khetha ezibanzi futhi ezingabamba izethameli eziningi. Khumbula ukuthi ufuna ukuhlala uphezulu emicabangweni yezethameli zakho, futhi hhayi lokho kuphela. Uzodinga ukwazi ukuthi abantu bafunani ngaphambi kokuthi ukhethe isu elihle lamagama angukhiye. Yilapho ucwaningo lwegama elingukhiye lungena khona.

Ungathola amagama angukhiye amasha ngokusebenzisa ithuluzi legama elingukhiye le-Google noma ngombiko wombuzo wezibalo zokusesha umphathi wewebhu oxhunywe ku-akhawunti yakho ye-Adwords. Noma kunjalo, qiniseka ukuthi amagama akho angukhiye ahambisana nokuqukethwe kuwebhusayithi yakho. Uma uqondise ukusesha kolwazi, kufanele usebenzise amagama angukhiye wokufanisa ibinzana bese uqondanisa umusho nokuqukethwe kuwebhusayithi yakho. Ngokwesibonelo, iwebhusayithi ethengisa izicathulo ingakhomba izivakashi ezifuna ulwazi “kanjani” – zombili eziqondiswe kakhulu.

Ukubhida

Ku-Adwords, ungabhida ithrafikhi yakho ngezindlela eziningi. Indlela ejwayeleke kakhulu yizindleko ngokuchofoza ngakunye, lapho ukhokha kuphela ngokuchofoza ngakunye okutholwa yisikhangiso sakho. Nokho, ungasebenzisa futhi ukubhida kwe-cost-per-mille, okubiza kancane kodwa okukuvumela ukuthi ukhokhele izinkulungwane zemibono esikhangisweni sakho. Okulandelayo amanye amathiphu wokubhida ku-Adwords:

Ungacwaninga imikhankaso edlule ye-AdWords namagama angukhiye ukuze uthole ukuthi imaphi amabhidi asebenza kahle kakhulu. Ungasebenzisa futhi idatha yomuntu oqhudelana naye ukuze unqume kangcono ukuthi yimaphi amagama angukhiye nezikhangiso ongabhida kuzo. Yonke le datha ibalulekile uma uhlanganisa amabhidi. Bazokusiza ukuthi wazi ukuthi ungakanani umsebenzi okufanele uwufake. Nokho, kungcono ukufuna usizo lochwepheshe kusukela ekuqaleni. I-ejensi enhle izokwazi ukukuqondisa kuyo yonke inqubo, kusukela ekumiseni isabelomali kuya ekulungiseni isabelomali sansuku zonke.

Okokuqala, qonda imakethe yakho eqondiwe. Yini izilaleli zakho ezifuna ukuyifunda? Badingani? Buza abantu abajwayelene nemakethe yakho futhi basebenzise ulimi lwabo ukuze baklame isikhangiso sakho ukuze sihambisane nezidingo zabo. Ngaphezu kokwazi imakethe yakho ohlosiwe, cabangela ezinye izici ezinjengomncintiswano, isabelomali, kanye nemakethe eqondiwe. Ngokwenza lokhu, uzokwazi ukunquma ukuthi izikhangiso zakho kufanele zibiza malini. Uma unesabelomali esilinganiselwe, kungcono ukugxila emazweni ashibhile, njengoba lawa mazwe evame ukusabela kahle esikhangisweni sakho kunalawo abiza imali eningi.

Uma usunesu elifanele, ungasebenzisa i-Adwords ukukhulisa ukubonakala kwebhizinisi lakho. Ungakhomba namakhasimende endawo, okusho ukuthi ungakwazi ukulandelela ukuziphatha komsebenzisi futhi uthuthukise isikolo sakho sekhwalithi. Ngaphezu kokwanda kwethrafikhi, unganciphisa izindleko zakho ngokuchofoza ngakunye ngokuthuthukisa ikhwalithi yezikhangiso zakho. Uma unezithameli zendawo, ukugxila ku-SEO kuzokusiza ugweme noma yiziphi izingibe.

Isikolo sekhwalithi

Kunezici ezintathu eziyinhloko ezithonya isikolo sakho sekhwalithi ku-Adwords. Ziyindawo yesikhangiso, izindleko, kanye nempumelelo yomkhankaso. Nasi isibonelo sendlela ngayinye ethinta ngayo enye. Esibonelweni esingezansi, uma izinhlobo ezimbili zinezikhangiso ezifanayo, amaphuzu aphezulu umuntu atholayo azovezwa endaweni #1. Uma omunye umkhiqizo usohlwini lwendawo #2, kuzobiza ngaphezulu ukuze uthole indawo ephezulu. Ukuze ukhuphule Ikhwalithi Yesikolo sakho, kufanele uqiniseke ukuthi isikhangiso sakho sihlangabezana nalezi zindlela zokunquma.

Ingxenye yokuqala okufanele icatshangelwe lapho uzama ukuthuthukisa Isikolo sakho Sekhwalithi yikhasi lakho lokubikezela. Uma usebenzisa igama elingukhiye elifana namapeni aluhlaza, udinga ukwakha ikhasi elifaka lelo gama elingukhiye. Bese, ikhasi lakho lokufika kufanele lifake amagama “amapeni aluhlaza.” Iqembu lesikhangiso lizobe selifaka isixhumanisi ekhasini lokubikezela elifaka igama elingukhiye elifanayo ncamashi. Ikhasi lokufika kufanele libe yindawo enhle yokuthola ulwazi olwengeziwe mayelana namapeni aluhlaza okwesibhakabhaka.

Isici sesibili ibhidi yakho ye-CPC. Isikolo sakho sekhwalithi sizosiza ukunquma ukuthi yiziphi izikhangiso ezichofozwa kuzo. Izikolo Zekhwalithi Ephezulu zisho ukuthi izikhangiso zakho zizoqashelwa abaseshi. Futhi kuyisici esinqumayo sezinga lesikhangiso sakho endalini futhi ingakusiza ukwedlula abathengi abaphezulu abanemali eningi kunesikhathi.. Ungakwazi ukwandisa isikolo sakho Sekhwalithi ngokwenza izikhangiso zakho zihambisane nemigomo eziqondiswe kuyo.

Into yesithathu ku-Adwords Quality Score i-CTR yakho. Lesi silinganiso sizokuvumela ukuthi uhlole ukuhlobana kwezikhangiso zakho kuzithameli zakho. Kuyasiza futhi ukucacisa i-CPC yezikhangiso zakho. Ama-CTR aphezulu asho i-ROI ephezulu. Ekupheleni, ikhasi lakho lokubikezela kufanele lihambisane namagama angukhiye akuzikhangiso zakho. Uma ikhasi lakho lokubikezela lingahambisani nezithameli zakho, izikhangiso zakho zizothola i-CPC ephansi.

Isici sokugcina esithinta isikolo sakho Sekhwalithi amagama akho angukhiye kanye nesikhangiso sakho. Amagama angukhiye nezikhangiso ezingahambisani nezithameli zakho ngeke zithole amaphuzu ekhwalithi ephezulu. Ngaphezu kwamagama angukhiye kanye ne-CPC, isikolo sakho sekhwalithi sizophinde sibe nomthelela ezindlekweni zezikhangiso zakho. Izikhangiso zekhwalithi ephezulu zivame ukuguqula futhi zikutholele i-CPC ephansi. Kodwa ungasikhulisa kanjani iSikole Sekhwalithi? Kufakwe ohlwini ngezansi amanye amasu okuthuthukisa Isilinganiso sakho Sekhwalithi ku-Adwords.

Izindleko

Ukuze uthole umbono onembile wezindleko zomkhankaso wakho we-Adwords, kufanele uqale uqonde umqondo we-CPC (izindleko ngokuchofoza ngakunye). Ngenkathi i-CPC iyisakhiwo esihle kakhulu sokuqonda izindleko ze-Adwords, akwanele. Kufanele futhi ucabangele izindleko zokubhalisa kuhlelo lwesofthiwe ye-Adwords. Ngokwesibonelo, I-WordStream inikeza okubhaliselwe izinyanga eziyisithupha, 12-inyanga, kanye nezinhlelo zonyaka ezikhokhelwa kusengaphambili. Qiniseka ukuthi uyayiqonda imigomo yalezi zinkontileka ngaphambi kokusayina.

Eminyakeni yakamuva, izindleko ze-Adwords zikhuphuke kathathu kuya kahlanu kwamanye aqondile. Intengo isalokhu iphezulu naphezu kwesidingo sabadlali abangaxhunyiwe ku-inthanethi nabaqalayo abakhipha imali. I-Google ibeka izindleko ezikhuphukayo ze-Adwords ukuncintisana okukhulayo emakethe, ngamabhizinisi amaningi kunangaphambili asebenzisa iwebhu ukumaketha imikhiqizo yawo. Izindleko ze-Adwords zivame ukudlula 50% wezindleko zomkhiqizo, kodwa ibe ngaphansi kakhulu kwamanye ama mpo.

Naphezu kokuba eqolo, I-AdWords iyithuluzi lokukhangisa elisebenzayo. Ngosizo lwe-AdWords, ungafinyelela izigidi zabasebenzisi abahlukile futhi wenze imbuyiselo ebalulekile ekutshalweni kwakho. Ungakwazi ngisho nokulandelela imiphumela yomkhankaso wakho futhi unqume ukuthi yimaphi amagama angukhiye akhiqiza ithrafikhi eningi. Ngokwalesi sizathu, lolu hlelo luyisixazululo esiphelele samabhizinisi amaningi amancane. Kuzokusiza ukuthi uthole izinga lokuguqulwa eliphezulu kunanini ngaphambili.

Uma usetha ibhajethi ye-AdWords, qiniseka ukuthi unikeza ingxenye yesabelomali sakho sokukhangisa somkhankaso ngamunye. Kufanele uhlose isabelomali sansuku zonke se-PS200. Kungaba ngaphezulu noma ngaphansi, ngokuya nge-niche yebhizinisi lakho kanye nenani lethrafikhi olindele ukulikhiqiza ngenyanga. Hlukanisa isabelomali sanyanga zonke nge 30 ukuze uthole isabelomali sakho sansuku zonke. Uma ungazi ukuthi ungasetha kanjani ibhajethi efanele yomkhankaso wakho we-AdWords, kungenzeka ukuthi umosha ibhajethi yakho yesikhangiso. Khumbula, ukuhlela isabelomali kuyingxenye ebalulekile yokufunda ukuthi ungaphumelela kanjani nge-Adwords.

Ukuthi usebenzisa i-Adwords ukuze uthole imikhondo eminingi noma ukuthengisa okwengeziwe, kuzomele unqume ukuthi ufuna ukusebenzisa malini ngokuchofoza ngakunye. I-AdWords ikhiqiza amakhasimende amasha, futhi udinga ukwazi ukuthi ngayinye yazo inenani elingakanani, kokubili ekuxhumaneni kokuqala naphakathi nesikhathi sokuphila. Ngokwesibonelo, elinye lamakhasimende ami lisebenzisa i-Adwords ukukhulisa inzuzo yalo. Esimweni esinjalo, umkhankaso wesikhangiso oyimpumelelo ungamongela izinkulungwane zamadola ekuchithweni okumoshiwe kwezikhangiso.

Ukusesha okukhokhelwayo kuyindlela esheshayo yokushayela ithrafikhi kusayithi lakho. I-SEO ithatha izinyanga ezimbalwa ukukhombisa imiphumela, kuyilapho ukusesha okukhokhelwayo kubonakala ngokushesha. Imikhankaso ye-Adwords ingasiza ukulungisa isiqalo esinensayo se-SEO ngokuthuthukisa umkhiqizo wakho nokushayela ithrafikhi efaneleke kakhudlwana kusayithi lakho.. Imikhankaso ye-Adwords futhi ingaqinisekisa ukuthi iwebhusayithi yakho ihlala iqhudelana endaweni ephezulu yekhasi lemiphumela yosesho le-Google. Ngokusho kwe-Google, izikhangiso ezikhokhelwayo kakhulu ozenzayo, maningi amathuba okuthi uthole ukuchofoza okuphilayo.

Izindleko ngokuchofoza ngakunye

Isilinganiso sezindleko ngokuchofoza ngakunye kwe-Adwords sincike ezintweni ezimbalwa, okuhlanganisa uhlobo lwebhizinisi lakho, imboni, kanye nomkhiqizo noma isevisi. Futhi kuncike kubhidi yakho kanye nekhwalithi yesikolo sesikhangiso sakho. Uma uqondise izethameli zendawo, ungasetha isabelomali esiqondiswe kubasebenzisi beselula. Futhi ungakhomba izinhlobo ezithile zamadivayisi eselula. Izinketho ezithuthukisiwe zokukhomba zinganciphisa kakhulu ukusebenzisa kwakho izikhangiso. Ungathola ukuthi zibiza malini izikhangiso zakho ngokubheka ulwazi olunikezwe i-Google Analytics.

Izindleko ngokuchofoza ngakunye kwe-Adwords ngokuvamile ziphakathi $1 futhi $2 ngokuchofoza ngakunye, kodwa kwezinye izimakethe ezincintisanayo, izindleko zingakhuphuka. Qiniseka ukuthi ikhophi yakho yesikhangiso ihambisana namakhasi alungiselelwe ukuguqulwa. Ngokwesibonelo, uma ikhasi lakho lomkhiqizo liyikhasi lakho lokufika eliyinhloko lomkhankaso wokuthengisa we-Black Friday, kufanele ubhale izikhangiso ezisekelwe kulokho okuqukethwe. Bese, uma amakhasimende echofoza kulezo zikhangiso, bazoqondiswa kulelo khasi.

Umphumela wekhwalithi ubonisa ukuhambisana kwamagama akho angukhiye, umbhalo wesikhangiso, kanye nekhasi lokufika. Uma lezi zakhi zihambisana nezethameli eziqondiwe, izindleko zakho ngokuchofoza ngakunye zizoba ngaphansi. Uma ufuna ukuthola izikhundla eziphezulu, kufanele usethe ibhidi ephezulu, kodwa igcine iphansi ngokwanele ukuncintisana nabanye abakhangisi. Ukuze uthole olunye usizo, funda Qeda, Igayidi egayekayo ye-Google Ads Budgets. Bese, ungakwazi ukunquma isabelomali sakho futhi uhlele ngokufanele.

Izindleko zokuguqulwa ngakunye

Uma uzama ukucacisa ukuthi kubiza malini ukuguqula isivakashi sibe ikhasimende, udinga ukuqonda ukuthi izindleko zokuthengwa ngakunye zisebenza kanjani nokuthi ukuzuza kanjani ngakho. Ku-AdWords, ungasebenzisa isihleli segama elingukhiye ukuze uthole izindleko ngokutholwayo ngakunye. Vele ufake amagama angukhiye noma uhlu lwamagama angukhiye ukuze ubone isibikezelo sokuthi kuzokubiza malini ukuguqula isivakashi ngasinye.. Bese, ungakhuphula ibhidi yakho ize ifike ku-CPA oyifunayo.

Izindleko zokuguqulwa ngakunye yisamba sezindleko zokukhiqiza ithrafikhi yomkhankaso othile ehlukaniswa ngenani lokuguqulwa. Ngokwesibonelo, uma usebenzisa $100 emkhankasweni wesikhangiso futhi uthole ukuguqulwa okuhlanu kuphela, i-CPC yakho izoba $20. Lokhu kusho ukuthi uzokhokha $80 ngokuguqulwa okukodwa kukho konke 100 ukubukwa kwesikhangiso sakho. Izindleko zokuguqulwa ngakunye zihlukile kunezindleko ngokuchofoza ngakunye, ngoba ibeka ingozi enkulu endaweni yokukhangisa.

Uma unquma izindleko zomkhankaso wakho wesikhangiso, izindleko zokuguqulwa ngakunye ziyinkomba ebalulekile yomnotho nokusebenza kwemikhankaso yakho yezikhangiso. Ukusebenzisa izindleko zokuguqulwa ngakunye njengebhentshimakhi yakho kuzokusiza ukuthi ugxile esu lakho lesikhangiso. Iphinde ikunikeze umuzwa wokuvama kwezenzo zesivakashi. Bese, phindaphinda izinga lakho lamanje lokuguqulwa ngenkulungwane. Uzokwazi ukuthi ingabe umkhankaso wakho wamanje ukhiqiza umkhondo owanele ukuze ugunyaze ukukhushulwa kwebhidi.

Izindleko ngokuchofoza ngakunye uma kuqhathaniswa nebhidi ephezulu

Kunezinhlobo ezimbili eziyinhloko zamasu okubhida e-Adwords: ukubhida okwenziwa ngesandla kanye Nezindleko Ezithuthukisiwe Ngokuchofoza ngakunye (ECPC). Ukubhida mathupha kukuvumela ukuthi usethe ibhidi ephezulu ye-CPC yegama elingukhiye ngalinye. Zombili izindlela zikuvumela ukuthi ucule kahle ukukhonjwa kwesikhangiso futhi ulawule ukuthi imaphi amagama angukhiye ongachitha imali eningi kuwo. Ukubhida mathupha kukuvumela ukuthi uthole amasu nge-ROI yokukhangisa kanye nezinhloso zebhizinisi.

Nakuba amabhidi aphezulu ayadingeka ukuze kuqinisekiswe ukuchayeka okuphezulu, amabhidi aphansi angalimaza ibhizinisi lakho. Ibhidi eliphezulu lamafemu omthetho ahlobene nezingozi cishe izokhiqiza amabhizinisi amaningi kunebhidi ephansi yamasokisi kaKhisimusi. Nakuba zombili izindlela zisebenza kahle ekukhuphuleni imali engenayo, azikhiqizi njalo imiphumela efiselekayo. Kubalulekile ukuqaphela ukuthi izindleko eziphezulu ngokuchofoza ngakunye akusho ukuthi zihumushele inani lokugcina; kwezinye izimo, abakhangisi bazokhokha inani elincane ukuze bafinyelele imikhawulo ye-Ad Rank futhi bakhiphe lowo oqhudelana naye ongaphansi kwabo.

Ukubhida mathupha kukuvumela ukuthi usethe ibhajethi yansuku zonke, cacisa ibhidi ephezulu, futhi wenze ngokuzenzakalelayo inqubo yokubhida. Ukubhida okuzenzakalelayo kuvumela i-Google ukuthi inqume ngokuzenzakalelayo ibhidi eliphezulu kakhulu lomkhankaso wakho ngokusekelwe kubhajethi yakho. Ungaphinda ukhethe ukuhambisa amabhidi mathupha noma ukushiyele ukubhida ku-Google. Ukubhida mathupha kukunikeza ukulawula okuphelele kumabhidi akho futhi kukuvumela ukuthi ulandelele ukuthi uchitha malini ngokuchofoza.

Ukulinganisa okubanzi

Uhlobo lokufanisa oluzenzakalelayo ku-Adwords lufana kakhulu, okukuvumela ukuthi ubonise izikhangiso uma kuseshwa igama elingukhiye eliqukethe noma yimaphi amagama noma imishwana emushweni wakho ongukhiye. Nakuba lolu hlobo lomdlalo lukuvumela ukuthi ufinyelele izethameli ezinkulu ngangokunokwenzeka, ingakusiza futhi ukuthi uthole amagama angukhiye amasha. Nansi incazelo emfushane yokuthi kungani kufanele usebenzise ukufana okubanzi ku-Adwords:

Isilungisi sokufanisa esibanzi sengezwa kumagama akho angukhiye nge- “+.” Itshela i-Google ukuthi kukhona okuhlukile kwegama elingukhiye ukuze kuboniswe isikhangiso sakho. Ngokwesibonelo, uma uzama ukuthengisa amanoveli okuvakasha, ngeke ufune ukusebenzisa isilungisi sokufanisa esibanzi salawo magama angukhiye. Nokho, uma uqondise imikhiqizo noma amasevisi athile, uzodinga ukusebenzisa okufanayo okuqondile, okuyinto ecupha isikhangiso sakho kuphela uma abantu besesha amagama aqondile.

Ngenkathi ukufanisa okubanzi kuyisethingi yegama elingukhiye elisebenza kahle kakhulu lokumaketha kabusha, akuyona inketho engcono kakhulu kuyo yonke inkampani. Kungaholela ekuchofozweni okungabalulekile futhi kungaphazamisa kakhulu umkhankaso wakho wesikhangiso. Ngaphezu kwalokho, I-Google ne-Bing ingaba nolaka ekubekeni izikhangiso. Kanjalo, uzofuna ukwenza isiqiniseko sokuthi izikhangiso zakho ziboniswa kubasebenzisi abafanelekile. Ngokusebenzisa izendlalelo zezethameli ku-Adwords, ungalawula kokubili ivolumu nekhwalithi yababukeli bakho. Amagama angukhiye wokufanisa abanzi angakhawulelwa ezinhlotsheni ezithile zezethameli, njengasemakethe noma izethameli zokumaketha kabusha.

Izandiso zekholi

Ungakwazi ukwengeza izandiso zekholi emikhankasweni yakho ye-Adwords ukuze uthuthukise ukuguqulwa. Ungawahlela ukuthi avele kuphela uma ifoni yakho ikhala noma uma igama elingukhiye elithile liseshwa. Nokho, awukwazi ukwengeza izandiso zekholi uma imikhankaso yakho ikhawulelwe Kunethiwekhi Yokubonisa noma Izikhangiso Zohlu Lomkhiqizo. Kufakwe ohlwini ngezansi amanye amathiphu okwengeza Izandiso Zezingcingo emikhankasweni yakho ye-Adwords. Ungaqalisa nge-Adwords namuhla. Vele ulandele lezi zinyathelo ukuze ukhuphule izinga lakho lokuguqulwa.

Izandiso zekholi zisebenza ngokungeza inombolo yakho yefoni esikhangisweni sakho. Izovela emiphumeleni yosesho nasezinkinobho ze-CTA, kanye nakuzixhumanisi. Isici esingeziwe sikhulisa ukuzibandakanya kwamakhasimende. Ngaphezu kwe 70% kweziseshi zamaselula zisebenzisa isici sokuchofoza ukuze ushayele ukuze uxhumane nebhizinisi. Ngaphezu kwalokho, 47% yabaseshi beselula bazovakashela izinhlobo eziningi ngemuva kokwenza ucingo. Ngakho, izandiso zekholi ziyindlela enhle kakhulu yokuthwebula abangaba amakhasimende.

Uma usebenzisa izandiso zekholi nge-Adwords, ungazihlela ukuthi zivele kuphela ngamahora athile. Ungakwazi futhi ukunika amandla noma ukhubaze ukubika kwesandiso sekholi. Ngokwesibonelo, uma uyindawo yokudlela ye-pizza e-Chicago, izikhangiso zesandiso zekholi zingavela ezivakashini ezifuna i-deep-dish pizza. Izivakashi eziya e-Chicago zingase zichofoze inkinobho yokushaya noma zichofoze kuwebhusayithi. Uma isandiso sekholi siboniswa kudivayisi ephathwayo, izonikeza okuncamelayo inombolo yocingo lapho ukusesha kwenziwa. Isandiso esifanayo sizovela kuma-PC namathebulethi.

Izandiso zendawo

Umnikazi webhizinisi angazuza ezandisweni zendawo ngokukhomba abathengi endaweni yabo. Ngokungeza ulwazi lwendawo ezikhangisweni zabo, ibhizinisi lingakhuphula ukuhambahamba, ukuthengisa okuku-inthanethi nokungaxhunyiwe ku-inthanethi, futhi ifinyelele kangcono izethameli ezihlosiwe. Ngaphezu kwalokho, phezu 20 amaphesenti okusesha okwemikhiqizo yendawo noma amasevisi, ngokocwaningo lwe-Google. Futhi ukungezwa kwezandiso zendawo kumkhankaso wokusesha kuboniswe ukuthuthukisa i-CTR ngangokunokwenzeka 10%.

Ukuze usebenzise izandiso zendawo, qala uvumelanise i-akhawunti yakho Yezindawo ne-AdWords. Ngemva kwalokho, vuselela isikrini sakho Sezandiso Zendawo. Uma ungasiboni isandiso sendawo, ikhethe mathupha. Ezimweni eziningi, kufanele kube nendawo eyodwa kuphela. Kungenjalo, izindawo eziningi zingavela. Isandiso sendawo esisha sisiza abakhangisi baqinisekise ukuthi izikhangiso zabo zihambisana nezindawo abaziqondise. Nokho, kungcono ukusebenzisa ukuhlunga uma usebenzisa izandiso zendawo.

Izandiso zendawo ziwusizo ikakhulukazi kumabhizinisi anendawo ebonakalayo. Ngokungeza isandiso sendawo, abaseshi bangathola izikhombisi-ndlela eziya endaweni yebhizinisi kusukela esikhangisweni. Isandiso sibalayishela i-Google Maps. Ukwengeza, kuhle kubasebenzisi beselula, njengoba ucwaningo lwakamuva luthole ukuthi 50 iphesenti labasebenzisi be-smartphone bavakashele isitolo phakathi nosuku lokusesha ku-smartphone. Ukuze uthole ulwazi olwengeziwe, bona Izandiso Zendawo ku-Adwords bese uqala ukuzisebenzisa ezinhlelweni zakho zokumaketha.