Month: July 2022

Ukwenza imali nge-Adwords, udinga ukwazi ukuthi ungabhida kanjani, uzenza kanjani kahle izikhangiso zakho, kanye nendlela yokusebenzisa i-Retargeting kanye namathuluzi okucwaninga amagama angukhiye. Kulesi sihloko, uzofunda ukubhida, setha imodeli yokubhida, futhi udale izikhangiso ezihehayo. Kungakhathaliseki ukuthi uyaqala noma ungumsebenzisi othuthukile, lolu lwazi lubalulekile. Ukusebenzisa isixhumi esibonakalayo se-AdWords kulula futhi kuqondile.

Izindleko ngokuchofoza ngakunye

Ngenkathi izindleko ngokuchofoza ngakunye kwe-Adwords ziyahlukahluka ngomkhakha, ngokuvamile ingaphansi $1 ngegama elingukhiye. Kwezinye izimboni, i-CPC ingaba phezulu, njengoba izindleko ezimaphakathi ngokuchofoza ngakunye ziphakathi $2 futhi $4. Kodwa uma ubheka ukusebenzisa imali ekukhangiseni, kufanele ucabangele i-ROI futhi. Ngaphezu kwalokho, izindleko ngokuchofoza ngakunye kwegama elingukhiye embonini efana nezinsizakalo zomthetho zingaba ngaphezu kwalokho $50, kuyilapho i-CPC embonini yezokuvakasha neyokungenisa izihambi iyodwa $0.30.

Isikolo sekhwalithi esinye isici esinquma izindleko ngokuchofoza ngakunye. Le metric iboshelwe kumagama angukhiye nemibhalo yesikhangiso. Umphumela Wekhwalithi ephezulu ukhombisa ukuhambisana ngakho-ke i-CPC ephansi. Ngokunjalo, i-CTR ephezulu ibonisa ukuthi okuqukethwe kuwebhusayithi yakho kubalulekile. Iphinde ibonise ukuthi izikhangiso zakho zibaluleke kangakanani. Njengoba ubona, I-CPC ingakhula njengoba umncintiswano wegama elingukhiye ukhula. Ngakho, qiniseka ukuthi ulungiselela izikhangiso zakho ukuze uthole okuningi kuzo.

Ungakwazi ukubala i-ROI ye-AdWords ngokubheka amabhentshimakhi embonini. Amabhentshimakhi e-AdWords akusiza ukuthi uzibekele imigomo yokumaketha futhi uhlele ibhajethi yakho. Ngokwesibonelo, embonini yezindlu ezithengiswayo, isilinganiso semboni ye-CPC (Chofoza Ngesilinganiso) kuyinto 1.91% okwenethiwekhi yokusesha, ngenkathi i 0.24% okwenethiwekhi yesibonisi. Kungakhathaliseki imboni yakho, amabhentshimakhi awusizo uma ubeka ibhajethi yakho nemigomo.

I-CPC ephakeme akusona isikhangiso esingcono noma esishibhile. Ungakhetha phakathi kokubhida okuzenzakalelayo nokubhida okwenziwa mathupha. Ukubhida okuzenzakalelayo kulula ukukusetha, ikakhulukazi uma umusha ku-AdWords. Ukubhida ngokwenza kukuvumela ukuthi ulawule inani elinikezwa ngokuchofoza ngakunye. Futhi ifaneleka kakhulu kumabhizinisi amasha ku-AdWords futhi angenalo ulwazi oluningi.

I-Geotargeting ingenye indlela enhle yokunciphisa izindleko ngokuchofoza ngakunye futhi wandise ukusebenzisa kwakho izikhangiso. Ngokukhomba izikhangiso zakho ngokusekelwe lapho isivakashi sihlala khona, leli qhinga likuvumela ukuthi uqondise izethameli ezifanele kakhulu. Kuya ngohlobo lwebhizinisi, i-geotargeting ingathuthukisa i-CTR, ngcono Ikhwalithi Yesikolo, futhi wehlise Izindleko zakho ngokuchofoza ngakunye. Kubalulekile ukukhumbula ukuthi isikhangiso sakho siqondiswe kakhulu, kuzoba ngcono isu lakho lokukhangisa.

Imodeli yokubhida

Cishe uzwile ngamamodeli ahlukene wokubhida ku-Adwords. Kodwa wazi kanjani ukuthi iyiphi ehamba phambili yomkhankaso wakho? Okokuqala, kufanele ucabangele umgomo wakho womkhankaso. Ingabe uzama ukuthuthukisa ukuguqulwa? Uma kunjalo, bese ungasebenzisa i-CPC (izindleko ngokuchofoza ngakunye) ukubhida. Noma, ufuna ukusunduza okuvelayo noma ukuguqulwa okuncane? Ungasebenzisa ngisho nokulandelela ukuguqulwa okuguquguqukayo.

Ukubhida mathupha kunikeza ukulawula okwengeziwe ekuqondisweni kwezikhangiso. Ngaphezu kwalokho, ungasetha i-CPC enkulu yegama elingukhiye futhi unikeze isabelomali esithile. Ukubhida mathupha kudla isikhathi, kodwa iqinisekisa ukuqaliswa ngokushesha kwanoma yiziphi izinguquko. Nokho, ukubhida okuzenzakalelayo kulungele ama-akhawunti amakhulu. Kungaba nzima ukuqapha futhi kuvimbele ikhono lakho lokubuka isithombe esikhulu. Ukubhida mathupha kukunikeza ukulawula okuyimbudumbudu futhi kungaba inketho enhle uma uzama ukuthuthukisa ukusebenza kwegama elingukhiye elithile.

Kunamamodeli amabili amakhulu wokubhida ku-Adwords: Izindleko ngokuchofoza ngakunye (CPC) kanye ne-cost-per-mille (CPM). Eyangaphambili ivame kakhulu futhi ingcono kakhulu kubakhangisi abaqondise izethameli ezithile, kuyilapho lokhu kwakamuva kungcono kakhulu kubakhangisi abafuna ukukhiqiza umthamo omkhulu wethrafikhi. Nokho, zombili izinhlobo zemikhankaso zingazuza kumodeli yokubhida ye-cost-per-mille. Inikeza ukuqonda kokuthi zingaki okuvelayo isikhangiso esithile esingase sikuthole. Lokhu kuyasiza kakhulu emikhankasweni yokuthengisa yesikhathi eside.

Ungakwazi ukuqapha ukusebenza kwegama lakho elingukhiye ngokusebenzisa ithuluzi lamahhala le-Google lokulandela ukuguqulwa. Ithuluzi le-Google lokulandelela ukuguqulwa lizokubonisa kahle ukuthi mangaki amakhasimende achofoza ezikhangisweni zakho. Ungakwazi futhi ukulandelela izindleko ngokuchofoza ngakunye ukuze uthole ukuthi yimaphi amagama angukhiye akubiza imali eyengeziwe. Lolu lwazi lungakusiza wenze isinqumo esihle. Ngala mathuluzi onawo, uzokwazi ukukhulisa ukuguqulwa kwakho ngenkathi wehlisa izindleko zakho konke ukuchofoza.

Ukubhida kwe-CPA okuqondisiwe kugxile ekuguquleni ukushayela. Ngalolu hlobo lokubhida, amabhidi omkhankaso wakho asethwa ngokusekelwe kuzindleko zokuthola ngakunye (CPA). Ngamanye amazwi, ukhokhela umbono ngamunye ngamunye otholwa ikhasimende elingase libe khona. Ngenkathi ukubhida kwe-CPA kuyimodeli eyinkimbinkimbi, ukwazi i-CPA yakho kuzokuvumela ukuthi usethe amabhidi asebenza kahle kakhulu omkhankaso wakho. Ngakho, Ulindeni? Qalisa namuhla futhi wandise ukuguqulwa kwakho nge-Adwords!

Ithagetha kabusha

Uma uqhuba ibhizinisi, ukuhlela kabusha nge-Adwords kuyindlela enhle yokugcina uthintana namakhasimende akho futhi ufinyelele amasha. Nge-Google Adwords, ungabeka amathegi eSikripthi kusayithi lakho ukuze abantu abake bavakashela isayithi lakho bazobona lezo zikhangiso futhi. Ingasetshenziswa kuzo zonke iziteshi zokuxhumana, kanjalo. Empeleni, izibalo zibonisa lokho 6 koku 10 abalahla izinqola bazobuya bazoqedela ukuthenga kwabo ngaphakathi 24 amahora.

Ukuqondisa kabusha kusebenza kahle kakhulu uma uqondise izethameli ezifanele. Ngokwesibonelo, uma umkhankaso wakho wokumaketha kabusha uqondiswe kubantu asebevele bathenge okuthile kuwebhusayithi yakho, kufanele ukhethe isithombe esinokubukeka nomuzwa ofana nesayithi. Abathengi abavakashele ikhasi lezingubo zomshado kungenzeka ukuthi bathenge ingubo kunalabo abaphequlule isayithi kuphela. Lokhu kungakusiza wenze izikhangiso zakho zihambisane nemikhiqizo oyithengisayo.

Enye indlela esebenzayo yokusebenzisa ukuphinda uthage ezinkundleni zokuxhumana ukusebenzisa i-Facebook. Lokhu akuyona nje indlela enhle yokwenza umkhondo, futhi kuyindlela enhle yokwakha abalandeli be-Twitter. I-Twitter inokungaphezu kwalokho 75% abasebenzisi beselula, ngakho qiniseka ukuthi izikhangiso zakho zisebenziseka kalula. Ukuqondisa kabusha nge-Adwords kuyindlela enhle yokuqinisekisa ukuthi udonsa ukunaka kwezithameli zakho futhi uziguqule zibe amakhasimende.

Ukuqondisa kabusha nge-Adwords kungakusiza futhi ukuthi uqondise izivakashi ezithile. Ngokwesibonelo, uma isivakashi sivakashele iwebhusayithi yakho bese sithenga umkhiqizo, ungakha izethameli ezifana nalowo muntu. I-AdWords izobe isibonisa lezo zikhangiso kulowo muntu kuyo yonke Inethiwekhi Yokubonisa ye-Google. Ukuze uthole imiphumela engcono kakhulu, hlukanisa izivakashi zewebhusayithi yakho kuqala ngokuqhathanisa izibalo zabo. Uma usukwenzile lokho, uzokwazi ukukhomba imizamo yakho yokumaketha kabusha ezinhlotsheni ezithile zezivakashi.

Ucwaningo lwamagama angukhiye

Ukuze wenze okuningi ngomkhankaso wakho wesikhangiso, kufanele wazi ukuthi ungakha kanjani okuqukethwe okufanele. Ukumaketha okuqukethwe kuyisihloko esikhulu kulezi zinsuku. Ukudala okuqukethwe okuzoheha amakhasimende, kufanele ucwaninge imigomo ehlobene ne-niche yakho futhi uyixhume ku-Google. Landelela ukuthi zingaki ukusesha okwenziwayo ngale migomo ngenyanga, nokuthi abantu bachofoza kangaki ezikhangisweni zale migomo. Bese, dala okuqukethwe okuzungeze lolo sesho oludumile. Ngale ndlela, ngeke nje udale okuqukethwe okuyikhwalithi kumakhasimende akho, kodwa futhi uzoba nethuba elingcono lokukleliswa phezulu.

Indlela ephumelela kakhulu yokuqala ucwaningo lwakho lwegama elingukhiye ukudala i-buer persona, noma ikhasimende elikahle. Dala umuntu othengayo ngokukhomba izici, amathonya, kanye nemikhuba yokuthenga yekhasimende lakho elikahle. Ngokusekelwe kulolu lwazi, unganciphisa uhlu lwamagama angukhiye angenzeka. Uma usunomuntu othengayo, ungasebenzisa ithuluzi lokucwaninga igama elingukhiye ukuze uthole amagama angukhiye afaneleka kakhulu. Bese, uzokwazi ukuthi yimaphi anamathuba aphezulu okukleliswa.

Njengoba kushiwo ngenhla, okugxilwe kukho kocwaningo lwegama elingukhiye le-AdWords kusenhloso. I-Google iqondise kubasebenzisi abasesha ngentshiseko isixazululo. Labo abafuna inkampani yokufaka uphawu e-London ngeke basibone isikhangiso sakho, kuyilapho labo abaphequlula kumagazini wemfashini bangase baphequlule ukuze bathole imfundo. Ngokusebenzisa amagama angukhiye wokufanisa amagama, uzothola amakhasimende aqondisiwe empeleni afuna lokho okunikezayo. Laba seshi kungenzeka ukuthi bachofoze esikhangisweni sakho uma bengakwazi ukuhlobana naso.

Ungasebenzisa isihleli segama elingukhiye ukuze ubone ukuthi yimiphi imishwana enevolumu yokusesha kakhulu, nokuthi igama elithile liye lacingwa kangaki ngenyanga ngayinye. Ngaphezu komthamo wokusesha wanyanga zonke, ungabheka nokuthrendayo ngesikhathi sangempela, okuhlanganisa idatha ye-Google Trends kanye nezibalo zendawo yangakini. Ngalokhu, unganquma ukuthi ingabe umushwana unevolumu yokusesha ephezulu nokuthi uyathrenda noma uyakhuphuka. Uma ucwaningo lwakho lwegama elingukhiye seluqediwe, uzoba nohlu lwamagama angukhiye afanelekile ongawaqondisa ezikhangisweni zakho.

Uma ungumnikazi webhizinisi, mhlawumbe usebenzise inkundla ye-Adwords ye-Google ukukhangisa ibhizinisi lakho. Kunezindlela ezimbalwa zokuhlela i-akhawunti yakho ukuze uqinisekise ukuthi uthola imali eningi yemali yakho. Kulesi sihloko, sizofaka izisekelo zokubhida kumagama angukhiye anophawu lokuhweba, uqondise izethameli zakho usebenzisa ukufanisa imisho, kanye nokuguqulwa kokulandela umkhondo. Lesi sihloko senzelwe ukukunikeza ulwazi oludingekayo ukuze ukhulise ukusebenza kahle kwemizamo yakho yokukhangisa kuplathifomu ye-Google.

Khangisa kunkundla ye-Adwords yakwa-Google

Kunezizathu eziningi zokuthi kungani kubalulekile ukukhangisa ku-platform ye-Google Adwords. Okokuqala, uzokhokhiswa kuphela uma othile echofoza esikhangisweni sakho. Okwesibili, le ndlela yokukhangisa ikuvumela ukuthi ulandelele imiphumela yemikhankaso yakho yezikhangiso. Ngaleyondlela, ungenza izinqumo ezinolwazi mayelana nenani lemali oyisebenzisayo ekukhangiseni. Kodwa i-Google Adwords akuyona ukuphela kwendlela yokukhangisa ku-Google. Ukuze uqinisekise ukuthi iyasebenza ebhizinisini lakho, uzodinga ukuqonda ukuthi le nkundla yokukhangisa isebenza kanjani.

I-AdWords isebenza ne-Google Display Network, esebenzisa inethiwekhi ye-Google yamawebhusayithi ezinkampani zangaphandle. Isikhangiso sakho singavela phezulu ekhasini lakho lewebhu, kubha eseceleni, ngaphambi kwamavidiyo e-YouTube, noma yikuphi kwenye indawo. Inkundla futhi inamandla okubeka izikhangiso kuzinhlelo zokusebenza zeselula ne-Gmail. Kuzodingeka ubhalise izimpawu zakho zokuthengisa ngaphambi kokuthi uqale ukukhangisa nge-Google. Lokhu kusho ukuthi uzokhokha kancane ngokuchofoza ngakunye futhi uthole ukubekwa kwezikhangiso okungcono.

Ukukhangisa kuplathifomu ye-Google Adwords kulula ukuyisebenzisa. Ziningi izindlela zokwandisa ibhajethi yakho, okuhlanganisa nokukhulisa indlela osebenzisa ngayo imali uma imiphumela ibonakala. Ukwandisa impumelelo yakho, cabanga ukuqasha umxhumanisi Oqinisekisiwe we-Google noma i-ejensi ukuze ikusize. Asikho isizathu sokuthi kungani ungazami, njengoba kuyindlela engabizi kakhulu yokuletha izikhangiso eziqondiswe kakhulu. Futhi khumbula, uma uthola imiphumela, ungakwazi ukwandisa isabelomali sakho esikhathini esizayo.

Ukukhangisa kuplathifomu ye-Google Adwords kuyindlela enamandla kakhulu yokufinyelela abangaba amakhasimende emhlabeni wonke. Isistimu yayo empeleni iyindali, futhi ubhida ngamagama angukhiye athile nemishwana. Uma usukhethile amagama akho angukhiye futhi unesikolo sekhwalithi, isikhangiso sakho sizovezwa phambi kwemiphumela yosesho. Futhi ingxenye engcono kakhulu, akubizi kakhulu, futhi ungaqala umkhankaso ngokushesha njenganamuhla!

Faka isicelo kumagama angukhiye anophawu lokuhweba

Kuze kube muva nje, awukwazanga ukubhida ngamagama angukhiye anophawu lombangi ku-Google Adwords. Lokho kwashintsha 2004, ngenkathi i-Google yethula ukubhida kwegama elingukhiye lesiqhudelana naye. Isinqumo esivuna i-Google, enenqubomgomo evumela izimbangi ukuthi zisebenzise izimpawu zabo zokuthengisa kukhophi yesikhangiso, kukhuthaze izimbangi zamabhizinisi eziningi ukuthi zisebenzise amagama azo emikhiqizo ezikhangisweni. Manje, nokho, le nqubomgomo iyahlehliswa.

Ngaphambi kokuthi ubhide ngegama elingukhiye elingukhiye, qiniseka ukuthi unemvume yokuyisebenzisa. I-Google ineziqondiso ezilula zokukhangisa zokusesha ezisebenza kuzimpawu zokuhweba. Lapho ubhida kumkhiqizo wesimbangi, gwema ukufaka igama lesimbangi kukhophi yesikhangiso. Ukwenza kanjalo kuzoholela kumaphuzu ekhwalithi ephansi. Kungakhathaliseki ukuthi yisiphi isizathu, kuwumkhuba omuhle ukuba nesikhundla esiphezulu emiphumeleni yosesho.

Isizathu esikhulu sokungabhidi ngegama elingukhiye eliphawuliwe ukuthi kungase kube nzima ukuhlukanisa phakathi kwemiphumela yosesho lwendalo kanye nezikhangiso ezikhokhelwayo.. Nokho, uma uphawu lwakho lokuhweba lubhalisiwe ne-Google, ingasetshenziswa ezingosini zolwazi. Amakhasi okubuyekeza ayisibonelo salokhu. Amabhrendi amakhulu nawo asebenzisa izimpawu zawo zokuthengisa kumakhophi azo ezikhangiso, futhi basemalungelweni abo ukwenza kanjalo. Lezi zinkampani zizimisele ngokuhlala ziphezulu emiphumeleni yosesho yemikhiqizo namasevisi azo anophawu lokuhweba.

Izimpawu zokuhweba zibalulekile. Ungase uthande ukucabanga ukuwasebenzisa embhalweni wakho wesikhangiso ukuze uphromothe umkhiqizo wakho. Nakuba kungase kube nzima ukuzisebenzisa ezikhangisweni, zisengenzeka kwezinye izimo. Imigomo evikelwe yizimpawu zokuhweba kufanele isetshenziselwe izinjongo zokwazisa, njengebhulogi. Kufanele futhi ube nekhasi lokubikezela eliqukethe imigomo enophawu lokuhweba futhi kufanele ukucacise ukuthi iyini inhloso yakho yokuthengisa. Uma uthengisa izingxenye, kufanele ukusho lokhu ngokucacile futhi ubonise intengo noma isixhumanisi sokuthenga into.

Uma izimbangi zakho zisebenzisa igama lophawu lokuhweba, kufanele ubhide kuleyo migomo ku-Adwords. Kungenjalo, ungase ubhekane nekhwalithi ephansi nezindleko zokuchofoza ngakunye. Ngaphezu kwalokho, oqhudelana nabo bangase bangalazi igama lomkhiqizo wakho futhi ngeke babe nomkhondo wokuthi uyababiza. Okwamanje, umncintiswano ungase ubhide ngemibandela efanayo. Ungazama ukukwenza umgomo ukusebenzisa igama lakho lomkhiqizo njengegama elingukhiye eliphawulwe ngokuhweba.

Izithameli eziqondiwe ngokufanisa ibinzana

Ngenkathi ungase ucabange ukufana okubanzi kuwukuphela kwendlela yokukhomba amakhasimende akho, ukufanisa ibinzana kukunikeza ukulawula okwengeziwe. Ngokufanisa ibinzana, izikhangiso zakho kuphela ezizovela uma othile ethayipha umushwana, kufaka phakathi noma yikuphi ukuhluka okusondelene namanye amagama ngaphambi noma ngemuva kwegama lakho elingukhiye. Ngokwesibonelo, ungaqondisa izinsizakalo zokugunda utshani ngendawo futhi ubone uhlu lwezinsizakalo zasendaweni kanye nezilinganiso zazo zesizini. Ukusebenzisa imisho yokufanisa, nokho, kubiza kakhulu kunokulinganisa okubanzi, ngakho-ke kufanelekile ukucabangela ezinye izinketho.

Ukusebenzisa ukufanisa amagama kungakhuphula i-CTR nokuguqulwa, futhi kunganciphisa ukusetshenziswa kwezikhangiso okumoshiwe. Ububi bokufanisa ibinzana ukuthi kukhawulela imali oyisebenzisayo ukusesha okuqukethe igama lakho elingukhiye, okungakhawulela ukufinyelela kwakho. Uma uhlola imibono emisha, nokho, ukufana okubanzi kungase kube inketho engcono kakhulu. Lesi silungiselelo sikuvumela ukuthi uhlole izikhangiso ezintsha futhi ubone ukuthi yini esebenzayo. Uma kuziwa ekusebenzeni kwesikhangiso, uzofuna ukwenza isiqiniseko sokuthi uqondise izethameli ezifanele ngamagama angukhiye alungile.

Uma ukhangisa umkhiqizo noma isevisi edumile ngokujwayelekile, ukufanisa amagama angukhiye kuyindlela enhle kakhulu yokukhomba leli qembu. Ukufanisa imisho kusebenza ngokuqinisekisa ukuthi izikhangiso zakho ziboniswa kuphela kubantu abaseshe igama elingukhiye eliqondile noma ibinzana. Okubalulekile wukuqinisekisa ukuthi umusho owusebenzisayo ulandelana ngendlela efanele ukuze uvele emiphumeleni yosesho ephezulu. Ngale ndlela, uzogwema ukuchitha ibhajethi yakho yesikhangiso kuthrafikhi engabalulekile.

Ukufanisa imisho kungakusiza ukuthi uhlaziye usesho lwamakhasimende ukuze uthole ukuthi hlobo luni lwamagama angukhiye abawafunayo. Kuyasiza ikakhulukazi uma ufuna amakhasimende athile. Ukusebenzisa amagama afanayo ku-Adwords kuzonciphisa izethameli oziqondise futhi kuthuthukise ukusebenza komkhankaso wakho wesikhangiso. Futhi, uma uyisebenzisa ngendlela efanele, uzobona imbuyiselo ephezulu ekuchithweni kwezikhangiso. Uma usuphumelele kulezi zindlela, uzokwazi ukufeza izinhloso zakho ngokushesha nangokunemba okukhulu kunangaphambili.

Enye indlela yokukhomba abantu ukudala izinhlu ezihambisanayo. Lolu hlu lungabandakanya noma yiziphi izivakashi zewebhusayithi noma abantu abenze izenzo ezithile kuwebhusayithi yakho. Ngezinhlu zokuhambisana, ungaqondisa abasebenzisi abathile ngokusekelwe kulokho abakuthandayo. Futhi, uma unomkhiqizo abantu abasanda kuwuthenga, ungasebenzisa lokho ukuze uqondise kubo ngezikhangiso. Ngokuzayo uma udala izethameli ezintsha, qiniseka ukuthi usebenzisa uhlu lwangokwezifiso lokuhambisana.

Landelela ukuguqulwa ngokufanisa ibinzana

Uma ubheke ukuthuthukisa umkhankaso wakho wokumaketha wenjini yokusesha, ungase ucabange ukusebenzisa isilungisi sokufanisa ibinzana esikhundleni sokufanisa okubanzi. Lezi zilungisi zisetshenziswe ekusesheni okukhokhelwayo kusukela ekuqaleni kwesiteshi, futhi zikuvumela ukuthi ucace kakhudlwana lapho ubonisa izikhangiso zakho. Nakuba lokhu kungase kuzwakale kuwumbono omuhle, abakhangisi abaningi bakhathazeka ngokumosha imali yabo yezikhangiso uma bengalungisi igama labo elingukhiye lokufanisa elibanzi. Ngaphezu kwalokho, igama elingukhiye lokufanisa lingacupha isikhangiso sakho ekusesheni okungalawulwa, yehlisa ukuhambisana kwesikhangiso sakho.

Enye indlela yokuthuthukisa imishwana yamagama angukhiye ukungeza “+” emagameni ngamanye. Lokhu kuzotshela i-Google ukuthi igama ofuna ukulikhomba kumele lisetshenziswe ekusesheni. Ngokwesibonelo, uma umuntu esesha “isibani setafula esolintshi,” isikhangiso sakho sizovela kuphela uma umuntu efake umusho oqondile. Le ndlela ilungele abantu abafunayo “isibani setafula esolintshi,” ngoba izoboniswa kuphela kubantu ababhala umusho oqondile, kunokuba ngokuvamile.

Ukwandisa i-CTR namazinga okuguqulwa, kubalulekile ukufaka izinombolo esihlokweni sezikhangiso zakho. Ucwaningo lubonisa ukuthi ukufaka izinombolo esihlokweni sezikhangiso zakho kukhulisa i-CTR nge 217%. Kodwa lokho akusho ukuthi kufanele uvuselele isondo. Iqhinga ukwenza isiphakamiso senani eliphoqelelayo kanye nehhuku ngaphandle kokuvuselela isondo. Nakuba izikhangiso ezihlakaniphile zingandisa i-CTR, zingabiza. Ngakho, ake sibheke amasu alula kodwa asebenzayo.

Ucwaningo lwamagama angukhiye

Ukuze wenze okuningi ngomkhankaso wakho we-AdWords, kufanele wenze ucwaningo lwamagama angukhiye. Amagama angukhiye angakhethwa ngokusekelwe ekudumeni kwawo, izindleko ngokuchofoza ngakunye, kanye nevolumu yokusesha. I-Google Keyword Planner iyithuluzi lamahhala ongalisebenzisa ngale njongo. Ngokusebenzisa leli thuluzi, ungakwazi ukunquma isilinganiso senani lokusesha igama elingukhiye elitholwa inyanga ngayinye kanye nezindleko ngokuchofoza ngakunye kwegama elingukhiye ngalinye. I-Google Keyword Planner iphinde iphakamise amagama angukhiye ahlobene ongawasebenzisa ukuze wakhe imikhankaso eqondiswe kakhulu.

Uma usunohlu lwamagama angukhiye, sekuyisikhathi sokuzibeka eqhulwini. Gxila emagameni ambalwa adume kakhulu. Khumbula ukuthi amagama angukhiye ambalwa azoholela kumkhankaso oqondiswe kakhulu kanye nenzuzo enkulu. Nokho, uma ungenaso isikhathi sokwenza ucwaningo lwegama elingukhiye kuwo wonke amagama angukhiye, ungasebenzisa ithuluzi lamahhala njenge-SEMrush ukuthola ukuthi yimaphi amagama angukhiye izethameli zakho ezihlosiwe ezibhala kuwo. Kungenzeka futhi ukusebenzisa ithuluzi lokucwaninga lamagama angukhiye njenge-SEMrush ukuze uthole ukuthi mingaki imiphumela evela ku-SERP.

Elinye ithuluzi elimahhala futhi elingasetshenziswa ukwenza ucwaningo lwamagama angukhiye ama-Ahrefs. Yindawo enhle yokuqala, njengoba ikuvumela ukuthi ubuke izimbangi zakho’ ithrafikhi yewebhusayithi, ukuncintisana, kanye nevolumu yegama elingukhiye. Ungabona futhi ukuthi yiluphi uhlobo lwamawebhusayithi asezingeni kulawo magama angukhiye futhi uhlaziye amasu awo. Lokhu kubalulekile, njengoba lawa magama angukhiye eyilokho ofuna ukukukala ku-Google. Nokho, akulula ngaso sonke isikhathi ukwabelana nabanye abathintekayo ngalokhu okutholakele.

Ukusebenzisa i-Keyword Planner ye-Google kukuvumela ukuthi ubone imiqulu yosesho ngenyanga, okungakusiza ukuthi uqondise izikhangiso zakho ngemibandela ecaciswe kakhulu. Isihleli samagama angukhiye siphinde sivumele ukuthi ubone amagama angukhiye afanayo. Leli thuluzi liphinde likubonise inani labantu abasesha igama elingukhiye ngokususelwe kuzingqinamba zakho. Ungasebenzisa futhi i-Keyword Planner ye-Google ukuze ubone ukuthi yimaphi amagama angukhiye ancintisana namagama angukhiye afana nelakho. Lawa mathuluzi azokunikeza umbono wamagama angukhiye adume kakhulu futhi akusize uthole angcono kakhulu emikhankasweni yakho yezikhangiso.

Imodeli yokubhida

Izindleko ngokuchofoza ngakunye (CPC) isu lingakhiqiza okuvelayo okunezindleko eziphansi kakhulu kune-CPM, ikakhulukazi izikhangiso ezingaphansi komkhawulo. Nokho, I-CPM isebenza kangcono uma ukuqwashisa ngomkhiqizo kuwumgomo wakho oyinhloko. Ukubhida kwe-CPC okwenziwa ngesandla kugxile ekusetheni amabhidi wamagama angukhiye athile. Kulo modeli, ungasebenzisa amabhidi aphezulu kuphela kulawa magama angukhiye ukuze ukhulise ukubonakala. Nokho, le ndlela ingadla isikhathi.

I-Adwords ikuvumela ukuthi uguqule amabhidi akho ngomkhankaso nezinga leqembu lezikhangiso. Lokhu kulungiswa kwebhidi kubizwa ngokuthi izilungisi zamabhidi. Izilungisi zebhidi ziyatholakala ku-Platform, InteractionType, kanye Nokuqukethwe Okuthandwayo. Lokhu kugcinwa ezingeni leqembu lesikhangiso nge-AdGroupCriterionService. Ngokunjalo, ukulungiswa kwebhidi yezinga lomkhankaso kungenziwa nge-CampaignBidModifierService. I-Google iphinde inikeze i-API yalezi zinguquko.

Ukubekwa kwesikhangiso okuzenzakalelayo kubizwa ngokuthi Broad Match. Lolu hlobo lubonisa isikhangiso sakho ekhasini lenjini yokusesha nganoma yiliphi igama elingukhiye, okuhlanganisa amagama afanayo nosesho oluhlobene. Ngenkathi le ndlela iholela enanini elikhulu lokuvelayo, futhi inezindleko eziphakeme. Ezinye izinhlobo zomdlalo zihlanganisa Exact Match, Ukufanisa Imisho, kanye Negative Match. Ngenjwayelo, kucace kakhulu ukufana kwakho, izindleko zakho zizoba ziphansi.

Imodeli yokubhida ye-Adwords isebenzisa amasu ahlukahlukene ukukusiza ukuthi ulungiselele imikhankaso yakho yezikhangiso. Ngokwesibonelo, ungasetha ibhidi ephezulu yegama elingukhiye elithile, bese ulungisa ibhidi yakho ngokusekelwe ekutheni zingaki izinguquko ozitholile. Uma wenze ukuthengisa, I-AdWords izokhuphula ibhidi yakho ngokusekelwe kulokho. Kubasebenzisi abathuthuke kakhulu, ungasebenzisa futhi ukulandelela ukuguqulwa okuguquguqukayo.

Ibhidi ye-CPA eqondiwe wuhlobo lwesu lesikhangiso eligxile ekuguquleni ukushayela. Isetha amabhidi omkhankaso osuselwe ku-CPA (Izindleko Ngokutholwa ngakunye), okuyizindleko zokuthola ikhasimende elilodwa. Le modeli ingaba yinkimbinkimbi uma ungazazi izindleko zakho zokuthola (CPA) noma zingaki izinguquko eziqhutshwa yizikhangiso zakho. Nokho, ukwazi okwengeziwe nge-CPA, kulapho uzokwazi ukusetha amabhidi akho ngokufanele.

Ukubhida mathupha nakho kuyinketho yokwandisa ukuchofoza, okuvelayo, kanye nokubukwa kwevidiyo. Ukukhetha leli su kuzokuvumela ukuthi ulawule ibhajethi yakho ngenkathi uthuthukisa i-ROI yemikhankaso yakho. Nokho, kufanele uqaphele ukuthi ukubhida mathupha akunconyiwe kuwo wonke umkhankaso. Inketho efaneleke kakhulu kungaba ukusebenzisa isu lokuguqula kakhulu, okuyi-hand-off futhi edinga umzamo omncane. Ungakwazi futhi ukwandisa ibhajethi yakho yansuku zonke uma uthola ukuthi imali oyisebenzisayo ingaphansi kunesabelomali sakho sansuku zonke.

Izikolo zekhwalithi

Ukuze uthuthukise Izikolo zakho Zekhwalithi ku-Adwords, udinga ukunaka izici ezithile ezibalulekile. Lezi zici zithinta Ikhwalithi yakho ngayinye futhi ngokuhlangene, futhi ingadinga ukulungiswa kuwebhusayithi yakho. Okubhalwe ngezansi ezinye izinto okufanele uzicabangele ukuze uthuthukise Isikolo sakho Sekhwalithi:

Umphumela Wekhwalithi yakho uhlobene ngokuqondile nendlela isikhangiso sakho esisebenza kahle ngayo. Umphumela Wekhwalithi ephezulu uhumusheka kulwazi olunzulu ngomsebenzisi oluqinile. Ukwandisa isikolo sakho sekhwalithi nakho kuwumbono omuhle njengoba kuzokusiza ukuthi ukhuphule izinga lesikhangiso sakho futhi wehlise izindleko zakho ngokuchofoza ngakunye.. Ukuthi uhlose ukubonakala okuphezulu ku-Google noma i-CPC ephansi, Ikhwalithi Yekhwalithi izothinta ukusebenza kwesikhangiso sakho ngokuhamba kwesikhathi. Ngaphezu kwalokhu, Ikhwalithi ephezulu izothuthukisa ukubekwa kwesikhangiso sakho emiphumeleni yosesho futhi yehlise izindleko zakho ngokuchofoza ngakunye.

Ungathuthukisa Umphumela Wekhwalithi yakho ngokuthuthukisa ukuhambisana kwegama elingukhiye lesikhangiso sakho. Ukufanisa igama elingukhiye kubhekisela ekutheni isikhangiso sakho sifana eduze kangakanani nombuzo wosesho lomsebenzisi. Ukuhambisana kwegama elingukhiye lesikhangiso sakho kukalwa kusetshenziswa Umphumela Wekhwalithi, futhi izonquma ukuthi izikhangiso zakho zikhonjiswa kanjani. Isikhangiso sakho kufanele sitshele abangaba amakhasimende ukuthi yini abangayilindela ebhizinisini lakho, nikeza isicelo esiphoqayo esenzweni, futhi ikhange kubasebenzisi kuwo wonke amadivayisi.

Izinto ezintathu ezinomthelela ku-Quality Score ye-akhawunti yakho yizo: izinga lokuchofoza elilindelekile (I-CTR), isipiliyoni sekhasi lokufika (LE), kanye nokuhambisana kwesikhangiso kunhloso yeseshi. Uma uqhathanisa amaphuzu angukhiye avela ngaphansi kwamaqembu ezikhangiso ahlukene, uzobona ukuthi Izilinganiso Zekhwalithi zalawo magama angukhiye zizohluka kumagama angukhiye afanayo kwamanye amaqembu ezikhangiso. Izizathu zalokhu zihlanganisa ukwakhiwa kwezikhangiso okuhlukile, amakhasi okufika, ukuqondisa kwezibalo zabantu, futhi nokuningi. Uma isikhangiso sakho sithola isikolo sekhwalithi ephansi, uzoba nokuqonda kangcono ukuthi isikolo sekhwalithi sibalwa kanjani. Imiphumela yalokhu kuhlaziya ishicilelwa kuwebhusayithi ye-Google futhi ibuyekezwa njalo ezinsukwini ezimbalwa.

Endalini ye-Adwords, I-Quality Score yakho ithonya izinga lesikhangiso sakho kanye nezindleko ngokuchofoza ngakunye. Uzothola ukuthi i-CPC ephansi isho imali encane esetshenzisiwe ngokuchofoza ngakunye. Izilinganiso Zekhwalithi nazo kufanele zicatshangelwe ngebhidi yakho. Ukuphakama kwakho kwekhwalithi Score, maningi amathuba okuthi uzovezwa esikhangisweni sakho. Endalini yesikhangiso, i-CPC ephakeme izongenisa imali eyengeziwe yenjini yokusesha.

Izindleko

Omunye wemibuzo ebaluleke kakhulu okufanele uzibuze yona “yini izindleko ze-Adwords?” Iningi labanikazi bamabhizinisi abazi ngezindleko ezihambisana nokukhangisa ku-inthanethi. Izindleko ngokuchofoza ngakunye noma i-CPC yizindleko ezilawulwa yi-Google Adwords kusetshenziswa imethrikhi ebizwa ngokuthi i-CPC ephezulu. Le metric ivumela abakhangisi ukuthi balawule amabhidi abo ngokuya ngenani lemali abangakwazi ukulisebenzisa ngokuchofoza ngakunye. Izindleko zokuchofoza ngakunye zincike kusayizi webhizinisi lakho kanye nomkhakha okuwo.

Ukuze uqonde izindleko zesofthiwe ye-PPC, uzofuna ukucabangela ukuthi uzokwaba kanjani isabelomali sakho. Ungakwazi ukwaba isabelomali sakho ekukhangisweni kweselula nedeskithophu, futhi ungaphinda uqondise kumadivayisi eselula athile ukuze ukhuphule ukuguqulwa. Izindleko zesofthiwe ye-PPC ngokuvamile zisekelwe kumodeli yokubhalisa, ngakho qiniseka ukuthi uhlanganisa izindleko zokubhalisa. I-WordStream inikeza izinhlelo ezikhokhelwa ngaphambili nezinkontileka zezinyanga eziyisithupha. Uzothola kulula ukwenza isabelomali sesofthiwe ye-PPC ngale ndlela, inqobo nje uma uqonda imigomo nemibandela.

Indlela ejwayeleke kakhulu yokunquma izindleko ze-Adwords yizindleko ngokuchofoza ngakunye (I-PPC). Isetshenziswa kangcono uma ufuna ukukhomba izethameli ezithile eziqondiwe futhi ungaqondile umthamo omkhulu wethrafikhi nsuku zonke. Izindleko ngemilimitha ngayinye, noma i-CPM, indlela yokubhida iwusizo kuzo zombili izinhlobo zemikhankaso. I-CPM ikunikeza ukuqonda ngenani lemibono etholwa isikhangiso sakho, okubalulekile uma usungula umkhankaso wokumaketha wesikhathi eside.

Njengoba inani labaqhudelana nabo ku-inthanethi liqhubeka nokukhuphuka, izindleko ze-Adwords ziyaphuma esandleni. Eminyakeni embalwa edlule, ukukhokhela ukuchofoza kwakuseyizindleko eziphansi uma kuqhathaniswa. Manje, nabantu abaningi ababhida ku-Adwords, kungenzeka ukuthi amabhizinisi amasha asebenzise i-EUR5 ngokuchofoza ngakunye kwamanye amagama angukhiye. Ngakho, ungakugwema kanjani ukusebenzisa imali eningi emikhankasweni yakho ye-Adwords? Kunezindlela eziningi zokulawula izindleko ezihlobene ne-Adwords.

Uma ufuna ukwazi ukuthi uyihlela kanjani i-akhawunti yakho ye-Adwords ukuze wandise imbuyiselo ekusetshenzisweni kwakho kokukhangisa, funda lesi sihloko. Lesi sihloko sizodlula Izindleko, Izinzuzo, Ukukhomba namagama angukhiye. Uma usuqonda le miqondo emithathu eyisisekelo, uzobe ulungele ukuqalisa. Uma usulungele ukuqalisa, hlola isivivinyo samahhala. Ungakwazi futhi ukulanda isofthiwe yesikhangiso se-Adwords lapha. Ungabe usuqala ukwakha i-akhawunti yakho.

Izindleko

I-Google ichitha ngaphezu kwalokho $50 izigidi ngonyaka ku-AdWords, nezinkampani zomshwalense kanye namafemu ezezimali akhokha amanani aphezulu. Ngaphezu kwalokho, I-Amazon nayo ichitha imali eningi, ukusebenzisa imali engaphezu kwaleyo $50 izigidi ngonyaka ku-AdWords. Kodwa ziyini izindleko zangempela? Ungasho kanjani? Okulandelayo kuzokunikeza umbono ojwayelekile. Okokuqala, kufanele ucabangele i-CPC yegama elingukhiye ngalinye. I-CPC encane yamasenti amahlanu ayithathwa njengamagama angukhiye abiza kakhulu. Amagama angukhiye abiza kakhulu angabiza kakhulu $50 ngokuchofoza ngakunye.

Enye indlela yokulinganisa izindleko iwukubala izinga lokuguqulwa. Le nombolo izokhombisa ukuthi isivakashi senza kangaki isenzo esithile. Ngokwesibonelo, ungasetha ikhodi ehlukile ukuze ulandelele okubhaliselwe kwe-imeyili, futhi iseva ye-AdWords izofaka amaseva ukuze ihlobanise lolu lwazi. Uzobe usuphindaphinda le nombolo ngayo 1,000 ukubala izindleko zokuguqulwa. Ungasebenzisa lawa manani ukuze unqume izindleko zemikhankaso ye-AdWords.

Ukuhambisana kwesikhangiso kuyisici esibalulekile. Ukwenyuka kokuhambisana kwezikhangiso kungakhuphula amanani okuchofoza kanye nemiphumela Yekhwalithi. I-Conversion Optimizer ilawula amabhidi ezingeni lamagama angukhiye ukuze iqhube ukuguqulwa ngenani noma ngaphansi kwezindleko ezishiwo zomkhangisi ngokuguqulwa ngakunye., noma i-CPA. Uma izikhangiso zakho zihambisana kakhulu, i-CPC yakho izoba phezulu. Kodwa kuthiwani uma umkhankaso wakho ungasebenzi njengoba ubuhlosiwe? Ungase ungafuni ukuchitha imali ngezikhangiso ezingasebenzi.

Amagama angukhiye ayishumi aphezulu abiza kakhulu ku-AdWords akhuluma ngezezimali nezimboni ezilawula izindodla zemali.. Ngokwesibonelo, igama elingukhiye “iziqu” noma “imfundo” iphezulu ohlwini lwamagama angukhiye e-Google abizayo. Uma ucabanga ukungena emkhakheni wezemfundo, zilungiselele ukukhokha i-CPC enkulu yegama elingukhiye elinevolumu yokusesha ephansi. Uzophinde ufune ukuqaphela izindleko ngokuchofoza ngakunye kwanoma yimaphi amagama angukhiye ahlobene nezindawo zokwelapha.

Inqobo nje uma ukwazi ukuphatha ibhajethi yakho, I-Google AdWords ingaba inketho enhle kumabhizinisi amancane. Ungakwazi ukulawula ukuthi uchitha malini ngokuchofoza ngakunye nge-geo-targeting, ukuqondisa kwedivayisi, futhi nokuningi. Kodwa khumbula, awuwedwa! I-Google ibhekene nokuncintisana okuqinile okuvela ku-AskJeeves neLycos. Baphonsela inselelo ukubusa kwe-Google njengenjini yokuqala yokusesha ekhokhelwayo emhlabeni.

Izinzuzo

I-Google AdWords iyinkundla yokukhangisa okukhokhelwa ngokuchofoza ngakunye. Ibusa izikhangiso ezivela phezulu kusesho lwe-Google. Cishe wonke amabhizinisi angazuza ku-AdWords, ngenxa yezinzuzo zayo zemvelo. Izinketho zayo ezinamandla zokukhomba zidlula ukukhetha izethameli eziqondiwe ngokusekelwe endaweni noma intshisekelo. Ungaqondisa abantu ngokusekelwe emazwini afanayo abawabhala ku-Google, ukuqinisekisa ukuthi ukhangisa kuphela kumakhasimende alungele ukuthenga.

I-Google Adwords ikala yonke into, kusuka kumabhidi kuya ezindaweni zesikhangiso. Nge-Google Adwords, ungaqapha futhi ulungise izintengo zakho zebhidi ukuze uthole imbuyiselo engcono kakhulu kukho konke ukuchofoza. Ithimba le-Google Adwords lizokunikeza kabili ngeviki, masonto onke, kanye nokubika kwanyanga zonke. Umkhankaso wakho ungaletha izivakashi ezingafika kweziyisikhombisa ngosuku, uma unenhlanhla. Ukuze uthole okuningi ku-Adwords, uzodinga ukuba nombono ocacile walokho ozama ukukufeza.

Uma kuqhathaniswa ne-SEO, I-AdWords iyithuluzi elisebenza kahle kakhulu lokushayela ithrafikhi nemikhondo. Ukukhangisa kwe-PPC kuyavumelana nezimo, scalable, futhi iyalinganiseka, okusho ukuthi uzokhokha kuphela uma othile echofoza esikhangisweni sakho. Ngaphezu kwalokho, uzokwazi kahle ukuthi yimaphi amagama angukhiye akulethele ithrafikhi eningi, okukuvumela ukuthi uthuthukise isu lakho lokumaketha. Ungakwazi futhi ukulandelela ukuguqulwa nge-AdWords.

Umhleli we-Google AdWords wenza isixhumi esibonakalayo sisebenziseke kalula futhi sikusize uphathe umkhankaso wakho. Ngisho noma uphatha i-akhawunti enkulu ye-AdWords, Isihleli se-AdWords sizokwenza ukuphatha umkhankaso wakho kusebenze kangcono. I-Google iyaqhubeka nokuphromotha leli thuluzi, futhi inezinhlobonhlobo zezinye izinzuzo zabanikazi bamabhizinisi. Uma ufuna isixazululo sezidingo zokukhangisa zebhizinisi lakho, I-AdWords Editor ingelinye lamathuluzi awusizo kakhulu atholakalayo.

Ngaphezu kokulandela ukuguqulwa, I-AdWords inikezela ngamathuluzi ahlukahlukene okuhlola ukukusiza ukuthi udale umkhankaso wesikhangiso omuhle kakhulu. Ungahlola izihloko zezindaba, umbhalo, nemifanekiso enamathuluzi e-AdWords futhi ubone ukuthi yiziphi ezenza kangcono. Ungakwazi ngisho nokuhlola imikhiqizo yakho emisha nge-AdWords. Izinzuzo ze-AdWords azipheli. Ngakho, Ulindeni? Qalisa namuhla futhi uqale ukuzuza ku-AdWords!

Ukuqondisa

Ukuqondisa imikhankaso yakho ye-Adwords kuzithameli ezithile kungakusiza ukhuphule izinga lakho lokuguqulwa futhi kukhuphule ithrafikhi yewebhusayithi yakho. I-AdWords inikeza izindlela ezimbalwa zalokhu, kodwa indlela ephumelela kakhulu kungenzeka kube inhlanganisela yezindlela. Konke kuncike ezinhlosweni zakho. Ukuze ufunde kabanzi ngalezi zindlela ezahlukene, funda uqhubeke! Futhi, ungakhohlwa ukuhlola imikhankaso yakho! Sizoxoxa ngokuthi ungazihlola kanjani lezi zinhlobo ezahlukene zokukhomba ku-Adwords.

Ukuqondisa kweholo kuyisibonelo seqembu lendawo yezibalo. Lolu hlobo lokukhomba lusekelwe kudatha ye-IRS ekhishwe esidlangalaleni. Ngenkathi itholakala kuphela e-United States, I-Google AdWords ingadonsa ulwazi ku-IRS futhi ilufake ku-AdWords, ikuvumela ukuthi udale uhlu olususelwa endaweni namakhodi we-zip. Ungasebenzisa futhi inketho ye-Income Targeting ukukhangisa okuhlosiwe. Uma wazi ukuthi izithameli zakho zingabaluphi uhlobo lwezibalo, ungahlukanisa imikhankaso yakho ye-AdWords ngokufanele.

Enye indlela yokukhomba imikhankaso yakho ye-Adwords ukukhetha isihloko esithile noma isihlokwana. Lokhu kukuvumela ukuthi uqondise izethameli eziningi ngomzamo omncane. Nokho, ukuqondisa kwesihloko kuncike kancane kumagama angukhiye athile. Ukukhomba isihloko kuyithuluzi elihle kakhulu uma lisetshenziswa ngokuhambisana namagama angukhiye. Ngokwesibonelo, ungasebenzisa izihloko kumasevisi noma imikhiqizo yewebhusayithi yakho, noma ngomcimbi othile noma uhlobo oluthile. Kodwa noma iyiphi indlela oyikhethayo, uzokwazi ukufinyelela izethameli ozihlosile futhi wandise ukuguqulwa kwakho.

Indlela elandelayo yokukhomba izikhangiso ze-AdWords ukukhetha izethameli zazo ngokusekelwe emalini engenile, indawo, futhi nokuningi. Le nketho iwusizo kubakhangisi abafuna ukuqinisekisa ukuthi izikhangiso abasebenzisa imali yabo kuzo zizofinyelela izethameli okungenzeka kakhulu zithenge.. Ngale ndlela, ungaqiniseka ukuthi umkhankaso wakho wesikhangiso uzofinyelela izethameli ezingase zithenge umkhiqizo wakho. Kodwa ungakwenza kanjani lokho?

Amagama angukhiye

Lapho ukhetha amagama angukhiye esikhangisweni sakho, zama ukugwema amagama abanzi noma amagama angahlobene nebhizinisi lakho. Ufuna ukukhomba ukuchofoza okufanelekile okuvela kumakhasimende afanelekayo futhi ugcine okuvelayo kwakho kukuncane. Ngokwesibonelo, uma ungumnikazi wesitolo sokulungisa amakhompyutha, ungakhangisi ibhizinisi lakho usebenzisa igama “ikhompuyutha.” Futhi ngenkathi ungakwazi ukugwema amagama angukhiye abanzi, unganciphisa izindleko ze-PPC ngokusebenzisa amagama afanayo, ukuhluka okuseduze, kanye namagama ahlobene nesemantically.

Nakuba amagama angukhiye omude angase abonakale ekhanga ekuqaleni, I-SEM ijwayele ukungazithandi. Ngamanye amazwi, uma umuntu ethayipha “iphasiwedi ye-wifi” mhlawumbe abasesheli umkhiqizo noma isevisi yakho. Cishe bazama ukuntshontsha inethiwekhi yakho engenantambo, noma ukuvakashela umngane. Asikho kulezi zimo esingalungela umkhankaso wakho wokukhangisa. Kunalokho, sebenzisa amagama angukhiye anomsila omude ahambisana nomkhiqizo noma isevisi yakho.

Enye indlela yokuthola amagama angukhiye aguquliwe kancane wukuqhuba imikhankaso engalungile. Ungawakhipha amagama angukhiye athile emkhankasweni wakho ezingeni leqembu lesikhangiso. Lokhu kuyasiza ikakhulukazi uma izikhangiso zakho zingakhiqizi. Kodwa lokhu akwenzeki ngaso sonke isikhathi. Kukhona amaqhinga okuthola ukuguqula amagama angukhiye. Bheka lesi sihloko nge-Search Engine Journal ukuze uthole ulwazi olwengeziwe. Iqukethe amathiphu amaningi okuhlonza amagama angukhiye aguqulayo kakhulu. Uma ungakakwenzi lokhu okwamanje, ungaqala ukuzama ngalawa masu namuhla.

Into ebaluleke kakhulu okufanele uyikhumbule mayelana namagama angukhiye e-Adwords ukuthi adlala indima ebalulekile ekufaniseni izikhangiso zakho namakhasimende angaba khona.. Ngokusebenzisa amagama angukhiye ekhwalithi ephezulu, izikhangiso zakho zizoboniswa kwabafaneleke kakhulu abasezansi kakhulu nefaneli yokuthenga. Ngale ndlela, ungafinyelela izethameli zekhwalithi ephezulu okungenzeka ziguquke. Kunezinhlobo ezintathu ezinkulu zamagama angukhiye, okwenziwayo, ulwazi, kanye nesiko. Ungasebenzisa noma yiziphi zalezi zinhlobo zamagama angukhiye ukuze uqondise iqembu elithile lamakhasimende.

Enye indlela yokuthola amagama angukhiye ekhwalithi ephezulu ukusebenzisa ithuluzi lamagama angukhiye elinikezwe i-Google. Ungasebenzisa futhi umbiko wemibuzo yosesho ye-Google webmaster analytics. Ukuze ukwandise amathuba akho okuzuza ukuguqulwa, sebenzisa amagama angukhiye ahlobene nokuqukethwe kuwebhusayithi yakho. Ngokwesibonelo, uma uthengisa izingubo, zama ukusebenzisa igama “imfashini” njengegama elingukhiye. Lokhu kuzosiza umkhankaso wakho ukuthi unakwe yilabo abathanda umkhiqizo owuthengisayo.

Ukuze uphumelele ku-Adwords, udinga ukwazi ukuthi yimaphi amagama angukhiye okufanele uwasebenzise nokuthi ungawabhida kanjani. Kulesi sihloko, uzofunda ukusetha amabhidi mathupha, cwaninga amagama angukhiye, futhi uqondise kabusha izikhangiso zakho. Kunokuningi kumasu wegama elingukhiye, futhi, okuhlanganisa indlela yokuhlola amagama akho angukhiye nokuthi ungathola kanjani ukuthi yimaphi athola amanani okuchofoza angcono kakhulu. Ngethemba, lawa maqhinga azokusiza ukuthi uthole okuningi ku-Adwords.

Ucwaningo lwamagama angukhiye

Ukumaketha kwenjini yokusesha kuyingxenye ebalulekile yokuthengisa online, futhi umkhankaso wokukhangisa oyimpumelelo uncike ekukhetheni amagama angukhiye alungile. Ucwaningo lwamagama angukhiye luyinqubo yokuhlonza izimakethe ezinenzuzo kanye nenjongo yokusesha. Amagama angukhiye anikeza idatha yezibalo zomthengisi kubasebenzisi be-inthanethi futhi abasize bakhe isu lesikhangiso. Ukusebenzisa amathuluzi afana ne-Google AdWords’ umakhi wesikhangiso, amabhizinisi angakhetha amagama angukhiye afaneleka kakhulu okukhangisa kwawo okukhokhelwa ngokuchofoza ngakunye. Inhloso yocwaningo lwamagama angukhiye ukukhiqiza okuvelayo okuqinile okuvela kubantu abafuna ngenkuthalo lokho ongakunikeza.

Isinyathelo sokuqala ocwaningweni lwamagama angukhiye ukucacisa izethameli ozihlosile. Uma usuzikhombile izithameli zakho ozihlosile, ungadlulela kumagama angukhiye aqondile. Ukwenza ucwaningo lwamagama angukhiye, ungasebenzisa amathuluzi amahhala afana ne-Google Adwords Keyword Tool noma amathuluzi okucwaninga amagama angukhiye akhokhelwayo afana nama-Ahrefs. Lawa mathuluzi mahle kakhulu ekucwaningeni amagama angukhiye, njengoba benikeza amamethrikhi kulelo nalelo. Kufanele futhi wenze ucwaningo oluningi ngangokunokwenzeka ngaphambi kokukhetha igama elingukhiye noma ibinzana elithile.

I-Ahrefs ingelinye lamathuluzi angcono kakhulu okucwaninga amagama angukhiye abadali bokuqukethwe. Ithuluzi layo lokucwaninga lamagama angukhiye lisebenzisa idatha ye-clickstream ukuze linikeze amamethrikhi okuchofoza ahlukile. I-Ahrefs inezinhlelo ezine ezihlukene zokubhalisa, ngezilingo zamahhala ezinhlelweni zokubhaliselwe Okujwayelekile kanye ne-Lite. Ngezilingo zamahhala, ungasebenzisa ithuluzi izinsuku eziyisikhombisa futhi ukhokhe kanye kuphela ngenyanga. Isizindalwazi samagama angukhiye sibanzi – iqukethe amagama angukhiye ayizigidi eziyizinkulungwane ezinhlanu avela 200 amazwe.

Ukucwaninga kwamagama angukhiye kufanele kube inqubo eqhubekayo, njengamagama angukhiye adumile namuhla angahle angabi yizinketho ezingcono kakhulu zebhizinisi lakho. Ngaphezu kocwaningo lwegama elingukhiye, kufanele futhi ifake ucwaningo kumigomo yokumaketha okuqukethwe. Ukwenza ucwaningo, vele uxhume amagama angukhiye achaza inkampani yakho futhi ubone ukuthi abantu babhala kangaki lawo magama ngenyanga. Gada inani lokusesha ithemu ngalinye elitholwa nyanga zonke nokuthi kubiza malini ngakunye ngokuchofoza ngakunye. Ngocwaningo olwanele, ungabhala okuqukethwe okuhlobene nalokhu kusesha okudumile.

Ukubhida ngamagama angukhiye

Kufanele ucwaninge ngomncintiswano futhi ukhombe ukuthi yimaphi amagama angukhiye avame kakhulu ukukhulisa amathuba akho okuthola ithrafikhi ephezulu nokwenza imali. Ukusebenzisa amathuluzi okucwaninga ngamagama angukhiye kuzokusiza ukuthi unqume ukuthi yimaphi amagama angukhiye angaba namandla kakhulu futhi angancintisana kakhulu ukuthi wenze imali. Ungasebenzisa futhi amathuluzi afana ne-Ubersuggest ukuze ubone izibalo zomlando zamagama angukhiye, izabelomali eziphakanyisiwe, kanye namabhidi okuncintisana. Uma usunqumile ukuthi yimaphi amagama angukhiye azokwenzela imali, udinga ukunquma ngesu elingukhiye.

Into ebaluleke kakhulu okufanele uyikhumbule ukukhetha ngokucophelela amagama angukhiye ofuna ukuwaqondisa. Inani eliphakeme kakhulu lama-CPC, okungcono. Kodwa uma ufuna ukuzuza amazinga aphezulu ezinjini zokusesha, kufanele ubhide phezulu. I-Google ibheka ibhidi yakho ye-CPC kanye nekhwalithi yegama elingukhiye oliqondise. Lokhu kusho ukuthi udinga ukukhetha amagama angukhiye alungile azokusiza uthole amazinga aphezulu. Ukubhida ngamagama angukhiye kukuvumela ukuthi ucace kakhudlwana nezithameli zakho.

Uma ubhida amagama angukhiye ku-Adwords, kufanele ucabangele ukuthi izethameli zakho ozihlosile zifunani. Lapho abantu abaningi bethola iwebhusayithi yakho ngezikhangiso zakho, ithrafikhi eyengeziwe ozoyithola. Khumbula ukuthi akuwona wonke amagama angukhiye azoholela ekuthengisweni. Ukusebenzisa ukulandelela ukuguqulwa kuzokuvumela ukuthi uthole amagama angukhiye anenzuzo kakhulu futhi ulungise i-CPC yakho ephezulu ngokufanele.. Uma isu lakho lokubhida igama elingukhiye lisebenza, kuzokulethela inzuzo ephezulu. Uma isabelomali sakho sinomkhawulo, ungakwazi njalo ukusebenzisa isevisi efana ne-PPCexpo ukuze uhlole isu lakho lokubhida igama elingukhiye.

Khumbula ukuthi izimbangi zakho abafuni ngempela ukuthi ube inombolo yokuqala ekhasini lemiphumela le-Google. Kufanele futhi ucabangele inzuzo yomkhankaso wakho wesikhangiso. Ingabe udinga ngempela ithrafikhi evela kumakhasimende okungenzeka asesha umkhiqizo wakho? Ngokwesibonelo, uma isikhangiso sakho sivela ngaphansi kohlu lwazo, kungenzeka uheha ukuchofoza kwezinye izinkampani. Gwema ukubhida kumigomo yomkhiqizo wezimbangi zakho uma ingaqondisiwe yibhizinisi lakho.

Ukusetha amabhidi mathupha

Ukubhida okuzenzakalelayo akunandaba nemicimbi yakamuva, ukusakazwa kwabezindaba, flash yokuthengisa, noma isimo sezulu. Ukubhida mathupha kugxile ekusetheni ibhidi efanele ngesikhathi esifanele. Ngokwehlisa amabhidi akho lapho i-ROAS iphansi, ungakwazi ukwandisa imali yakho engenayo. Nokho, ukubhida okwenziwa ngesandla kudinga ukuthi wazi mayelana nezici ezihlukene ezingathinta i-ROAS. Ngokwalesi sizathu, ukusetha amabhidi mathupha kunenzuzo kakhulu kunokuwenza ngokuzenzakalelayo.

Nakuba le ndlela ithatha isikhathi esithe xaxa, inikeza ukulawula okuyimbudumbudu futhi iqinisekisa ukuqaliswa kwezinguquko ngokushesha. Ukubhida okuzenzakalelayo akulungile kuma-akhawunti amakhulu, okungaba nzima ukuqapha nokulawula. Ngaphezu kwalokho, Ukubukwa kwe-akhawunti kwansuku zonke kukhawulela abakhangisi’ ikhono lokubona “isithombe esikhulu.” Ukubhida ngokwenza kukuvumela ukuthi ugade amabhidi wegama elingukhiye elithile.

Ngokungafani nokubhida okuzenzakalelayo, ukusetha amabhidi mathupha ku-Google Adwords kudinga ukuthi wazi umkhiqizo noma isevisi yakho futhi ube nolwazi oludingekayo ukuze usethe amabhidi akho. Nokho, ukubhida okuzenzakalelayo akuhlali kuyinketho engcono kweminye imikhankaso. Nakuba i-Google ikwazi ukuthuthukisa ngokuzenzakalelayo amabhidi akho ngokusekelwe ekuguquleni, ayihlali yazi ukuthi yikuphi ukuguqulwa okuhlobene nebhizinisi lakho. Ungasebenzisa futhi uhlu lwamagama angukhiye angalungile ukuze unciphise udoti wakho.

Uma ufuna ukwandisa ukuchofoza, ungasetha i-CPC ngokwenza ku-Google Adwords. Ungase futhi usethe umkhawulo webhidi ye-CPC. Kodwa khumbula ukuthi le ndlela ingathinta umgomo wakho futhi yenze i-CPC yakho inyuke kakhulu. Uma unesabelomali se $100, ukusetha umkhawulo webhidi ye-CPC enkulu $100 kungaba inketho enhle. Esimweni esinjalo, ungasetha ibhidi ephansi ngoba amathuba okuguqulwa aphansi.

Ukukhomba kabusha

Inqubomgomo ye-Google iyakwenqabela ukuqoqa ulwazi lomuntu siqu noma olungamhlonza njengezinombolo zekhadi lesikweletu, amakheli e-imeyili, nezinombolo zocingo. Akunandaba ukuthi ukukhomba kabusha nge-Adwords kulingeka kangakanani ibhizinisi lakho, kunezindlela zokugwema ukuqoqa imininingwane yomuntu ngale ndlela. I-Google inezinhlobo ezimbili eziyinhloko zezikhangiso eziqondiswe kabusha, futhi basebenza ngezindlela ezihluke kakhulu. Lesi sihloko sibheka amabili ala masu futhi sichaza izinzuzo zalelo nalelo.

I-RLSA iyindlela enamandla yokufinyelela abasebenzisi abasohlwini lwakho lokuphinda ukhonjwe indlela futhi ubathwebule eduze nokuguqulwa.. Lolu hlobo lokumaketha kabusha lungasebenza kahle ekuthwebuleni abasebenzisi ababonise intshisekelo kumikhiqizo namasevisi akho kodwa abangakaguquki. Ukusebenzisa i-RLSA kukuvumela ukuthi ufinyelele labo basebenzisi ngenkathi ugcina amazinga okuguqulwa aphezulu. Ngale ndlela, ungathuthukisa umkhankaso wakho ngokukhomba abasebenzisi bakho abahlobene kakhulu.

Imikhankaso yokukhomba kabusha ingenziwa ezinkundleni ezihlukahlukene, kusuka ezinjinini zokusesha kuya ezinkundleni zokuxhumana. Uma unomkhiqizo odume kakhulu, ungakha izikhangiso zemikhiqizo efanayo ngokunikezwa okuphoqelelayo. Kuyenzeka umise imikhankaso yokukhomba kabusha endaweni engaphezu kweyodwa. Nokho, ngomthelela omkhulu, kungcono ukukhetha inhlanganisela ephumelela kakhulu kokubili. Umkhankaso oqhutshwa kahle wokukhomba kabusha ungaqhuba ukuthengisa okusha futhi ukhuphule inzuzo ngokufika 80%.

Ukuphinda uqondise nge-Adwords kukuvumela ukuthi ubonise izikhangiso ekhasini elivakashelwe ngaphambilini. Uma umsebenzisi ephequlule ikhasi lomkhiqizo wakho esikhathini esidlule, I-Google izobonisa izikhangiso ze-Dynamic eziqukethe lowo mkhiqizo. Lezo zikhangiso zizokhonjiswa lezo zivakashi futhi uma zivakashela ikhasi lingakapheli iviki. Kungokufanayo nangezikhangiso ezibekwe ku-YouTube noma kunethiwekhi yokubonisa ye-Google. Nokho, I-Adwords ayilandeleli lokhu kubuka uma ungakaze uxhumane nayo ezinsukwini ezimbalwa.

Amagama angukhiye angalungile

Uma uzibuza ukuthi ungathola kanjani futhi wengeze amagama angukhiye angalungile kumkhankaso wakho we-Adwords, kunezindlela ezimbalwa zokwenza ngakho. Enye indlela elula ukusebenzisa usesho lwe-Google. Faka igama elingukhiye ozama ukulikhomba, futhi cishe uzobona ithoni yezikhangiso ezifanele zivela. Ukwengeza lezi zikhangiso ohlwini lwakho lwamagama angukhiye angalungile e-Adwords kuzokusiza ukuthi uhlale kude nalezo zikhangiso futhi ugcine i-akhawunti yakho ihlanzekile..

Uma usebenzisa i-ejensi yokuthengisa online, ungase ufune ukukhomba amagama angukhiye angalungile we-SEO kanye nawe-PPC, I-CRO, noma I-Landing Page Design. Vele uchofoze okuthi “engeza amagama angukhiye angalungile” inkinobho eduze kwamagama okusesha, futhi zizovela eduze kwetemu lokusesha. Lokhu kuzokusiza ukuthi uhlale uhambisana futhi uthole imikhondo eqondiwe kanye nokuthengisa. Kodwa ungakhohlwa ngamagama angukhiye angalungile oncintisana naye – ezimbalwa zazo zingase zifane, ngakho-ke kufanele ukhethe.

Ukusebenzisa amagama angukhiye angalungile ukuvimba imibuzo yosesho kuyindlela enamandla yokuvikela ibhizinisi lakho ezikhangisweni eziwubudlabha ze-Google. Kufanele futhi wengeze amagama angukhiye angalungile ezingeni lomkhankaso. Lokhu kuzovimba imibuzo yosesho engasebenzi emkhankasweni wakho futhi kuzosebenza njengegama elingukhiye elingalungile lamaqembu ezikhangiso azayo.. Ungasetha amagama angukhiye angalungile achaza inkampani yakho ngokwemibandela evamile. Ungakwazi futhi ukuzisebenzisa ukuvimba izikhangiso zemikhiqizo ethile noma izigaba, njengezitolo zezicathulo.

Ngendlela efanayo namagama angukhiye avumayo, kufanele wengeze amagama angukhiye angalungile kumkhankaso wakho we-Adwords ukuze uvimbele ithrafikhi engafunwa. Uma usebenzisa amagama angukhiye aphikisayo, kufanele ugweme imigomo evamile, njenge “i-ninja air fryer”, okuzoheha kuphela abantu abathanda imikhiqizo ethile. Itemu elicaciswe kakhulu, njenge “i-ninja air fryer”, uzokongela imali, futhi uzokwazi ukukhipha izikhangiso ezingahlobene nebhizinisi lakho.