Inyanga: Novemba 2020

I-Google AdWords ingaletha imiphumela emangalisayo uma isetshenziswe ngendlela efanele. Kuyisu elivumelana nezimo kakhulu, okukunikeza ingcebo esheshayo neyanele, ukuhlangabezana nesabelomali osichithayo. Njengoba i-Google ne-Google Ads zithuthuka, kanjalo namathuluzi esikhangiso. Abanye bangakusiza, ukuze wonge isikhathi, abanye bangadlulisela ulwazi kuwe ngokushesha okukhulu. Ake sibheke amathuluzi asetshenziselwa izikhangiso ze-Google.

Ukwehluka Kwezikhangiso

Ngokusho kwabakhangisi abaningi, ukuhlolwa kwezikhangiso kungenye yamaqhinga ambalwa, ezikuvumela ukuthi uzuze ukusebenza okuhle kakhulu. Ukuhlola izikhangiso bekuwumsebenzi onzima futhi onzima. Kodwa-ke, i-Google inikeza Izikhangiso Zosesho Eziphendulayo namanye amathuluzi okuhlola ngokushesha Izikhangiso ze-Google. Enye yazo ukuhluka kwezikhangiso, okukuvumela ukuthi udale kalula noma uhlolele izikhangiso zakho zomkhankaso emikhankasweni eminingi noma konke ku-akhawunti eyodwa. Ungahlola imiphumela lapha, ezikubonisa ukusebenza kwezikhangiso eziguquliwe nezangempela. Abasebenzisi bangaphinda bachaze uhlobo lokuhluka, ofuna ukuyihlola, z. B. ukushintsha noma ukucinga umbhalo noma ukuvuselela umbhalo ogcwele.

Ukubhekwa kwezithameli

Kwakukhona isikhathi, lapho i-Google ilahlekelwe ngokuphelele ku-Facebook uma kuziwa ekuqondiseni izikhangiso ezisekelwe ekubalweni kwabantu. Ngenxa yalokhu, kuba nzima ukuba abakhangisi bakuqonde, noma ngabe izinhlobo ezithile zezithameli zenza kangcono, ngisho noma befuna amagama afanayo, nokho, njengeqembu elihlukile lezibalo zabantu.

Iphinde ibe nomkhawulo, lokho abakhangisi abangase bakwazi mayelana nezinye izethameli ezingaba khona, ukuthi bakwazi ukubhekana. Uma wena “Ukubuka kweqembu eliqondiwe” sebenzisa, Ukufinyelela komkhankaso wakho Wezikhangiso ze-Google ngeke kuthinteke. Noma lokho “Ukubuka kweqembu eliqondiwe” ayishintshi lutho, ubani ongabona izikhangiso zakho noma lapho zingavela khona. Ngesimo sengqondo “Ukubuka kweqembu eliqondiwe” Nokho, ungabheka, Indlela izikhangiso zakho ezisetshenziswa ngayo ezigcawini eziqondiwe, ngenkathi umkhankaso wakho usasebenza.

Izikhangiso Zosesho Eziphendulayo

Kungelinye ithuluzi lokuhlola isikhangiso. Isebenzisa isu lokuhlanganisa nokufanisa. Ukucushwa kokuhlola okusheshayo nokulula, ozokusiza, ukuqonda imigomo, abasebenzisi abasebenzisa ukusesha. Ibalulekile, ukunaka lokho, lokho kufakwa abakhangisi

Kubalulekile ukwazi, ukuthi i-SEO ne-Google AdWords zisebenzisana kanjani, ukuthuthukisa amazinga akho, lapho ususebenzise noma unquma ukusebenzisa umkhankaso wakho wokufaka uphawu. I-Google ichaze ngokucacile, ukuthi ukusebenzisa i-Google AdWords ngeke kuthuthukise ngqo izinga lenjini yokusesha. Nokho, kunezinketho ezimbalwa, engenziwa ngokwezifiso, ukusebenzisa izikhangiso ukuthuthukisa isu le-SEO. Ungasebenzisa ngisho nedatha ye-PPC, ukunikeza izikhangiso kanye nokusekela noma yiliphi isu elikhona le-SEO.

I-SEO ne-AdWords zisebenzisana kanjani?

Ukumaketha kabusha ukuze uthole imiphumela esheshayo

Ngokumaketha kabusha, izikhangiso ezihlosiwe zibekwa kulawo maqembu okuqondiwe, abake bavakashela iwebhusayithi yakho okungenani kanye ngaphambili noma bazibandakanya nomkhiqizo wakho ngendlela eyodwa noma enye. Ukumaketha kabusha kufakazelwe ukwandisa ukuqwashisa komkhiqizo, yini edala amathuba kubantu, abasesha umkhiqizo wakho ngokusesha okuphilayo.

ukuchofoza

I-CTR ichazwa njengephesenti yenani labantu, ochofoze ezikhangisweni zakho. Lena enye yemingcele ebaluleke kakhulu, ukunquma, i-SEO ingasekelwa kanjani nge-Google AdWords. I-CTR ephezulu ichaza ukusebenza kahle komkhankaso wakho wokukhangisa.

Imibiko yamatemu okusesha

Kokubili Izikhangiso ze-Google kanye ne-SEO zisebenza ngesisekelo samagama angukhiye noma amagama okusesha. Amagama angukhiye yimisho, imigomo yomkhangisi noma umkhangisi, kuyilapho amatemu okusesha eyimisho, izethameli ezizisebenzisayo ukucinga imikhiqizo noma amasevisi afana neyakho.

Umbiko wetemu lokusesha le-AdWords wethula amagama acishe abe ncamashi, abantu abasebenzisa ukusesha ngokucupha izikhangiso zakho. Ungasebenzisa amagama okusesha ku-AdWords ukuze uthole amagama angukhiye aqondile, ukuthi ungakwazi ukukhomba, ukuthuthukisa umkhankaso we-SEO.

Impumelelo Yendawo

I-SEO ichazwa ngezigaba ezimbili, eyodwa, okuncike endaweni emile, d. H. Lungisa i-SEO, kanti enye i-SEO ejwayelekile, osebenza kuwo wonke umuntu, ngokuzimela, noma idolobha, izwe noma izwe lonke. Imuphi kubo oyilandelelayo, kodwa ufuna ukuhlola izinga lokuguqulwa kanye nezinga lokuchofoza. Ungakwazi ukusebenzisa amathrendi e-Google, ukukhomba isisho, sebenzisa umsebenzisi esikhaleni, ukucinga imikhiqizo efanayo. Uma usebenzisa lokhu kumkhankaso wakho we-SEO, amagama angukhiye ayacwengwa futhi i-SEO iyathuthukiswa.

Noma yini oyenzayo, khumbula njalo, ukuthi i-SEO iyinqubo yesikhathi eside. Ngakho kufanele ukhokhele imizamo yakho, ukushaya abanye emqhudelwaneni.

Awujabule ngezinga lakho lokuguqulwa! Uyafuna ukuthola izinga lokuguqulwa eliphindwe kabili nge-Google Ads? Abakhangisi abaningi bagxile ezintweni ezimbili kuphela –

1. Thuthukisa izinga lokuguqulwa

2. Yehlisa izindleko ngokuchofoza ngakunye

Ngaphandle kwale migomo emibili esemqoka, yonke into ingeyesibili. Futhi uma lezi ezimbili zingafinyelelwa, akukho okunye okubalulekile kubakhangisi nakubakhangisi. Nokho, uzodinga uchwepheshe womsindo wezobuchwepheshe, lokho kukusiza nezinto ezifana nekhodi yokuguqula, I-ID yokuguqulwa noma iphikseli yokuguqulwa ilandelelwe, okungenzeka kube kusha ngokuphelele kuwe.

Ukuze ugweme, ukuthi isikhathi sakho, Ukumosha umzamo nemali ku-Google Ads, kudingeka ucabangele izici, ezinquma impumelelo yesikhathi eside.

Ama-Hacks, ukuze uqalise

1. Ukumaketha kabusha kuyindlela enamandla nesebenzayo, Thuthukisa i-CRO yakho, futhi ikusiza ngakho, ukuheha izethameli ezingaqinisekile ukuthi zibuyele kuwebhusayithi yakho. Lokhu kuyingxenye yomgomo wakho futhi kungafezwa kuphela ngomkhondo wokuguqulwa osebenzayo.

2. Kungaba nzima, Hlela imikhankaso yakho ye-PPC Yezikhangiso ze-Google. Nokho, kuwumbandela, uma ufuna ukuthuthukisa amathuba akho ezinga lokuguqulwa elingcono.

3. Zikhathi zonke, uma usebenzisa isikhangiso se-Google senethiwekhi yakho yosesho, kufanele uthole, ukuthi imibuzo eminingi yosesho ayisebenzi kulokho okunikezwayo. Amagama angukhiye angalungile awafaki amagama athile okusesha ekuboniseni isikhangiso sakho futhi ayinketho ehlakaniphile, Thuthukisa izinga lokuguqulwa kwe-Google AdWords futhi ugweme le nkinga.

4. Akufanele unxuse wonke umuntu, kodwa yakha icebo, eqondiswe kubantu, ongathenga izinsiza zakho. Uma uqala ukudlala izikhangiso kumanethiwekhi e-Google AdWords, udinga izinto ezintathu (Izifiso, Izidingo nezinselele) isidingo, ukuqinisekisa impumelelo yakho. Izikhangiso zakho kufanele ziqukathe umlayezo olungile futhi zifinyelele okuqondisiwe kosesho ngesikhathi esifanele. Lokhu kubangela isenzo sokuguqula.

Nge-Google AdWords ungathola ithrafikhi eya kuwebhusayithi yakho ngokushesha. Uma ungakwazi ukulinda, ukuthi amawebhusayithi akho aqoqa imikhondo ephilayo neyangempela, Ungasetha umkhankaso wesikhangiso onamandla futhi ukhiqizele ibhizinisi lakho imikhondo yekhwalithi ephezulu.

I-Google AdWords iyinkundla yokukhangisa eku-inthanethi ehlinzekwa yi-Google, okuvumela abakhangisi namabhizinisi ukuthi bathole ukuguqulwa okwengeziwe ngokushesha ngomzamo omncane. Kule nkundla, abakhangisi babhida inani elithile, mayelana nezikhangiso, Buka isevisi abayinikezayo kanye nohlu lwemikhiqizo yabo. Ingabonisa izikhangiso kokubili emiphumeleni yenjini yokusesha njengosesho lwe-Google kanye namawebhusayithi, Shintsha izinhlelo zokusebenza zeselula namavidiyo ngaphandle komsebenzi wokusesha.

Kungani i-Google Ads ibalulekile?

Isizathu esiyinhloko, kungani Izikhangiso ze-Google kufanele ube nazo kubakhangisi bedijithali, iqukethe, ukuthi banikeze abantu izikhangiso, abafuna umkhiqizo noma isevisi efanayo. Ngenkathi uku-Google AdWords kuphela isikhangiso semikhiqizo esiboniswayo, ukuthi usesha ngokukhuthele noma usebenzise amagama angukhiye afanayo noma imisho yalo mkhiqizo. Itemu elisetshenziswa kakhulu kulokhu lithi “Inhloso yokusesha”. Inhloso yokusesha isizathu, kungani abakhangisi abaningi bedijithali beshintshela kunethiwekhi yokukhangisa ye-Google futhi batshale ibhajethi yabo kule nkundla enkulu.

Ingabe Izikhangiso ze-Google zimba eqolo?

Kunoma yimuphi umkhankaso wesikhangiso sosesho, izindleko zokuwusebenzisa zincike emqhudelwaneni wamagama angukhiye, oyikhethele isifunda sakho. Ukukhethwa kwegama elingukhiye lamaqhinga kubaluleke kakhulu, uma ucubungula umkhankaso wesikhangiso sosesho. Kuyafaneleka, Nikeza isikhathi nezinyathelo ezifanele ukuze ubuyekeze kahle le ngxenye yephrojekthi, ngaphambi kokumisa umkhankaso wesikhangiso. Ukukhetha kwakho igama elingukhiye kuyisisekelo sawo wonke umkhankaso wakho wezikhangiso ze-Google.

Sihlala sincoma umkhankaso wesikhangiso sosesho, kuze kube yilapho ivolumu yokusesha yanyanga zonke yamagama angukhiye akhethiwe yanele. Kukhona ezinye izinketho ezimbalwa zokusebenzisa imali ngaphakathi kwenkundla Yezikhangiso ze-Google.

Bonisa- futhi imikhankaso yezikhangiso zevidiyo ingaba umkhankaso wokukhangisa owonga kakhulu futhi onenzuzo kumabhizinisi amaningi, uma kufika, Ukwakha ukuqwashisa nokukhiqiza imikhondo emisha. Nakuba ukukhomba akusoze kwanemba ngendlela isikhangiso sakho esiboniswa ngayo, lapho othile efaka igama elingukhiye olikhethile enjinini yokusesha, ingabonisa- futhi izikhangiso zevidiyo zingaqondiswa kuphela embukisweni wababukeli oyedwa.

Ngenxa yalesi sibonisi- futhi izikhangiso zevidiyo zonga futhi zidala ukuqwashisa okuhle kakhulu kwemikhiqizo, ngokuvamile sincoma kumakhasimende ethu, ukwaba ingxenye yesabelomali sabo sokumaketha kwedijithali kulezi zindawo.

Uma ungenaso isiqiniseko, noma ngabe i-Google Ads iyasebenza, impendulo elula “Futhi”. Ukube akusebenzanga, abekho abakhangisi abangakwenza, Abakhangisi nezinkampani bagijima ngemuva.

Uma ufunda noma usebenzisa izikhangiso ze-Google ebhizinisini lakho, badinga ukwazi isici sekhwalithi. Lokhu kungenxa yokuthi, ukuthi I-Google Ads Quality Score inomthelela omkhulu ezindlekweni nomthelela womkhankaso wokusesha okhokhelwayo. Umphumela wekhwalithi wezikhangiso ze-Google uyathonya, Ungakusiza kanjani umkhankaso wokukhangisa we-PPC, ukufeza izinhloso, nokuthi yini okufanele uyisebenzise.

Umphumela Wekhwalithi Yezikhangiso ze-Google

Leli gama lichaza isilinganiso esinikezwe i-Google sekhwalithi nokubaluleka kwezikhangiso ze-PPC namagama angukhiye. Isetshenziswa ikakhulukazi, ukuze ulawule izindleko ngokuchofoza ngakunye futhi ukhuphule ibhidi yakho ephezulu, ukunquma izinga lesikhangiso kunqubo yokubhida isikhangiso.

Izinzuzo Zomphumela Wekhwalithi omuhle Wezikhangiso ze-Google

Ukuthuthukisa Ikhwalithi Yemiphumela yezikhangiso zakho ze-Google kunesixhumanisi esiqondile sempumelelo yomkhankaso wakho we-PPC. Umphumela Wekhwalithi ephezulu usho izindleko eziphansi ngokuguqulwa ngakunye. Izindleko ngokuguqulwa ngakunye azifani nezindleko ngokuchofoza ngakunye. Ukuthuthukisa Ikhwalithi Yekhwalithi yesikhangiso sakho kuzonciphisa izindleko ngokuchofoza ngakunye nokuguqulwa ngakunye.

Ukuthuthukisa Umphumela Wekhwalithi Yezikhangiso ze-Google

Isikolo sekhwalithi siyakhombisa, sizovela kuphi futhi kangakanani isikhangiso sakho. Ibalulekile, ukuthi uthuthukise izilinganiso zakho, ngokwenza imizamo njalo. Ungathuthukisa Isikolo sakho Sekhwalithi, ngawe –

• Sesha igama elingukhiye – Sesha futhi uthole amatemu namagama angukhiye abalulekile nafanele, ongawengeza emkhankasweni wakho, ukuthuthukisa ithrafikhi.

• Ukuphathwa kwegama elingukhiye – Sebenzisa amagama angukhiye owakhethile, ukwenza umkhankaso wakho wokukhangisa uphumelele futhi usebenze futhi uzuze isikolo esihle sekhwalithi kuzikhangiso ze-Google.

• Sebenzisa amakhasi okufika – Ikhasi lokubikezela lazisa iqembu lakho olihlosile ngalokhu, lapho okufanele aye khona, ngemva kokuchofoza izikhangiso zakho. Nokho, uma ungenalo ikhasi lokufika, ungase uthole amaphuzu ekhwalithi ephansi.

• Sebenzisa amagama angukhiye aphikisayo – Funa, khomba njalo futhi ukhawulele amatemu okusesha angalungile emkhankasweni wakho, lokho kuzohlakaza umkhankaso wakho wokukhangisa.

Njengoba wazi manje, ungathuthukisa isikolo sekhwalithi yezikhangiso zakho ze-Google, ukuze uthole ukuguqulwa okuhle nokuthengisa kwebhizinisi lakho. Sazise, ukuthi singakusiza yini uqhube umkhankaso wokukhangisa oyimpumelelo.

I-Google AdWords ingaba indlela ewusizo, ukunikeza noma yiliphi ibhizinisi eliku-inthanethi umfutho, uma isetshenziswe kahle ekuthuthukiseni. Ingasiza abakhangisi, ukuqoqa idatha ewusizo, ongakhuluma ngayo neqembu lakho eliqondiwe. Ake siqale ngalokhu, ukwazi, okudingekayo ukuze kugxilwe nokuthi yini engenziwa ukuze kuthuthukiswe.

Ukusatshalaliswa kwebhajethi ku-Google Shopping- kanye nemikhankaso yokusesha izikhangiso

Hlukanisa isabelomali ngokufanele kuyo yonke i-Google Shopping- futhi useshe izikhangiso, ukwenza umkhankaso wakho usebenze. Faka imali 80% yesabelomali sakho sesikhangiso ku-Google Shopping nokunye 20% ezikhangisweni zokusesha, ukuzuza imiphumela esebenzayo.

Lo mkhuba uzoqhubeka iminyaka, ababe nesandla kukho, umncintiswano kanye neCPC (Izindleko Ngokuchofoza ngakunye) ngezikhangiso zokuthenga. Futhi uma abakhangisi abaningi besuka emikhankasweni yokusesha, Amathuba abakhangisi noma amabhrendi anokusebenza okuqinile angakhula.

I-CPC ye-Google Shopping Ads

Ngemva kokuthola, Yimalini okufanele uyisebenzise ekuthengeni kwe-Google, nquma manje, ofuna ukutshala kukhokhwa ngokuchofoza ngakunye. Le CPC ikunikeza umbono womqondo wokuqala ukubhida kwesikhangiso. Isekelwe kubakhangisi, abanye bakhokha kakhulu, abanye kancane.

Ukuthenga kwe-Google kuqhubeka njengokwabelana kwedivayisi

Isabelo sezimali se-Google Shopping ebhizinisini siyahluka ezinhlotsheni ezihlukene zamadivayisi. Ideskithophu inokwabelana okungenani 45-48%, lapho isabelo samadivayisi eselula 40-42% kanye nesabelo sokuthengisa okukhiqizwa amaphilisi 10% amanani.

Abasebenzisi beselula bayakhula futhi isabelo sokuthengiswa siyaqhubeka nokukhuphuka, ngokunikeza imbuyiselo ephezulu ekusetshenzisweni kokukhangisa (ROSE) kuyazuzwa. Ngakho-ke udinga ukuhlela isu elihle le-Google AdWords, ukuze uthwebule ithrafikhi enhle yeselula.

Ukusetha i-ROAS eqondiwe yomkhankaso wakho Wokuthenga we-Google

Ukubuyisela okuhlosiwe, kuzuzwe ngesu lokusebenzisa ibhajethi yesikhangiso, iphatha ngokugcwele amabhidi, ukuthuthukisa inani, okuthola emkhankasweni wesikhangiso. Odinga ukukucacisa, iyimbuyiselo ehlosiwe yokutshalwa kwezimali, okwenziwa ngokusebenzisa imali yokukhangisa noma ukuqondisa kwe-ROAS.

Yethula izikhangiso zokuthenga

Imibukiso yezikhangiso zokuthenga isiza abantu ukuthi benze lokhu, ukuhlola amabhrendi nemikhiqizo yabo ngokunenzuzo. Abathengi bangahlola imikhiqizo noma amasevisi avela kubathengisi abaningi, labo abakuhlu lwebhizinisi abanegama lomkhiqizo, Inani nezibuyekezo zibaliwe.

Ungafinyelela amakhasimende akho okungenzeka usebenzise izinjini zokusesha, ngqo lokho okufunayo, uma uyifuna.

Kufanele ngabe uzwile futhi wazi ngomkhankaso wezikhangiso ze-Google, yiziphi izinzuzo enazo kuzo zonke izinkampani. Ungathanda ukuyizama? I-Google AdWords iyisu elihle impela, ukuze ufinyelele amaqembu amasha okuhlosiwe futhi uwaqondise kuwebhusayithi yakho, ukwenza ibhizinisi. Kodwa ukuze uthole imiphumela engcono kakhulu, kufanele usethe yonke into. Nakuba Izikhangiso ze-Google zisebenza ngokushesha, yikubekezela, amakhono, Isikhathi, Isipiliyoni kanye nendlela efanele edingekayo.

Ngezansi kukhona amathiphu, ongagxila kukho, ukuze uqalise umkhankaso wesikhangiso se-Google oyimpumelelo.

Qonda amakhasimende akho

Gcina lokhu engqondweni lapho udala Izikhangiso ze-Google zomkhankaso wakho wokumaketha, ukuthi izethameli zibaluleke kakhulu. Nethezeka futhi ukhombe kuqala, obani iqembu lakho okuhlosiwe nokuthi baneminyaka emingaki, ubulili, I-Ort, izintandokazi, lapho beku-inthanethi isikhathi esiningi, lokho abakufunayo nokuthi bangakuthola kanjani. Kungcono nakakhulu, lapho ukwazi ukuxhumana namakhasimende akho.

Futhi uma ngempela ungazi, ukuthi ubani iqembu lakho eliqondiwe, akuwenzi umqondo, Qalisa umkhankaso Wezikhangiso ze-Google. Bazoba yimali yakho nje, Ukumosha isikhathi nemizamo yakho.

Qala uhambo nge-Google Ads Keyword Planner

Ingelinye lamathuluzi asetshenziswa kakhulu ekukhangiseni kwedijithali. Ungaqala ngegama elingukhiye, okubona kufanelekile. Bese uthola imiphumela yamagama angukhiye ahlobene nedatha ehlobene. Amagama angukhiye aboniswa nevolumu yokusesha kanye nokuncintisana. Lapho kungekho muntu osebenzisa igama elingukhiye ukuze aseshe, lokhu akusizi, njengoba ungafinyeleli abasebenzisi abaningi.

Sebenzisa ucingo esenzweni

Ukubizelwa esenzweni kuyisici esibaluleke kakhulu, uma usebenzisa umkhankaso wezikhangiso ze-Google, ukuzuza imiphumela eyimpumelelo. Kubaluleke kakhulu, Ukuze wazise izethameli zakho ngakho, okufanele likwenze, kodwa ngendlela ehehayo. Kwedlulise ngale ndlela, ukuthi bazizwa belahlekile, uma bengalandeli ukubizelwa esenzweni.

Sebenzisa izithombe zekhwalithi ephezulu

Sonke isikhangiso singaba namandla, uma iqukethe izithombe ezinhle neziphezulu. Konke kuncike ekukhetheni, ukuthi uhlangane. Ungasebenzisa izithombe, ezimelela imizwelo yomuntu, Sebenzisa imibala, okunganomsindo omkhulu noma okulula kakhulu, Khetha izithombe, ukuthi izethameli zakho zingazizwa zixhumene nazo, futhi ngaphezu kwakho konke hhayi ukufiphala.

Uma kuziwa emkhankasweni omkhulu wokukhangisa, udinga ukutshala isineke sakho nesikhathi kanye nemizamo. Umzamo owengeziwe owenzayo, kuzoba ngcono imiphumela. Ngikufisela umuzwa omuhle wokukhangisa.

Izikhangiso ze-Google zithole ukuduma okwanele eminyakeni embalwa edlule, ukuthuthukisa ibhizinisi. Yenza ukuthengisa nge-Google AdWords, akuwona wonke ama-tits ne-whisky. Uma usaqala nge-Google Ads, kufanele wazi, ukuthi Izikhangiso ze-Google azithandi ngaso sonke isikhathi. Ake sibheke amaqiniso, ezibonisa umthelela wangempela Wezikhangiso ze-Google ebhizinisini lakho.

Izikhangiso ze-Google akuzona ezawo wonke umuntu

Ukusetha umkhankaso wezikhangiso ze-Google kulula, kodwa ukuwenza akuwona umdlalo wengane. Uma ungalazi isu elilungile, kunzima, ukuzuza ukuthengisa okulindelekile. Imbangela yalokhu, ukuthi izikhangiso eziningi ze-Google azisebenzi, kukhona:

• Uma isilinganiso senani le-oda lezikhangiso zakho ze-Google liphansi, awukwazi ukukhokhela ukuchofoza okubizayo.

• Uma unenani eliphansi le-oda elimaphakathi, kodwa ube namamajini aphezulu noma uma unamamajini aphansi aphelele, awukwazi ukulinda, ukuthi kusele okuthile ukukhangisa.

• Uma ukhokha i-CPC, lokho kufana nezimbangi zakho, izimbangi zakho zingakususa kalula ohlwini, uma ungalitholi izinga lokuguqulwa elifanayo.

Ngakho gcina lokho engqondweni futhi usebenzele kukho, Thuthukisa ibhizinisi lakho, ngaphambi kokuthi uqale umkhankaso wakho we-Google AdWords futhi.

I-Google AdWords inolaka kakhulu

inkampani, asebeneminyaka besebenzisa Izikhangiso ze-Google noma abaqashe ochwepheshe abanolwazi lwe-Google AdWords, ulwazi, yini engakwazi futhi engeke isebenzele inkampani yakho. Yingakho behlala ngaphezu kwezitolo, abanolwazi oluncane noma abasha endaweni yesikhulumi. Pho ungenzani, uma umusha futhi ufuna ukwenza inzuzo elinganayo? Nawa amanye amathiphu –

• Sebenzisa okuzenzakalelayo emikhankasweni yakho, ngokudala izifunzo zomkhiqizo ezivela kumkhankaso we-Google Shopping, ukusebenza ngokuhambisana nemibuzo yosesho ehambisana nenkampani yakho.

• Qala ngokukhetha isigaba somkhiqizo, okusho isabelomali esincane, njengoba kufanele ube nokulawula izindleko zakho, uze wazi kahle, ongakwenza.

• Ungaqasha i-ejensi noma uchwepheshe, oseneminyaka esebenza kumkhankaso we-Google AdWords futhi wazi yonke into ngawo.

Sebenzisa usesho- noma bonisa inethiwekhi

Izikhangiso zokusesha ziyaboniswa, lapho amakhasimende esesha into efanayo esebenzisa amagama angukhiye afanelekile nahambisanayo, ngenkathi imiyalezo evela phakathi, lapho abantu befinyelela kwezinye izinto futhi bephazanyiswa izikhangiso.

Kuyabonakala, ukuthi kunezikhala eziningi endleleni yempumelelo yezikhangiso ze-Google. Uma ungazi ngakho, umane ulahlekelwe yimali yakho futhi ungatholi lutho njengembuyiselo. Kodwa uma usebenzisa indlela efanele futhi ufunde, ungakwazi ukufeza izinhloso zakho. Ungakwazi futhi ukuqasha inkampani ehloniphekile, osekuyiminyaka ihlinzeka ngezinsizakalo zokumaketha.

Uyazi, ukuthi kufanele usebenzise Izikhangiso ze-Google ebhizinisini lakho? Futhi, Kufanele usebenzise leli su ebhizinisini lakho. I-AdWords ikuvumela ukuthi ufinyelele abantu, abafuna inkampani yakho namasevisi noma imikhiqizo yakho, ukuthi uyathengisa. Lesi isizathu esiyinhloko, kungani i-Google AdWords ipholile kakhulu. Ibeka inkampani yakho phambi kwabantu, abakulungele ukuthenga.

Nokho, Izikhangiso ze-Google akubona ubuchwepheshe kuphela, ongenza ngayo imikhiqizo yakho yaziwe. Ungasebenzisa futhi izinsiza ze-SEO, Sebenzisa izinsiza ze-SMO nezinye. Kodwa i-AdWords izoheha amakhasimende amaningi futhi ihole ngomzamo omncane notshalomali. I-AdWords inamandla kakhulu, ukuthi ungayisebenzisela imisebenzi eminingi.

amathuba, ongazuza ngayo imali

• Umkhankaso wekholi kuphela – Imikhankaso yokukhangisa yezingcingo kuphela ifana nemikhankaso yokukhokha ngokuchofoza ngakunye, okungase kuvele phezulu ekhasini lokusesha le-Google. Umehluko kuphela yilokhu, ukuthi izivakashi zikhuthazwa ukuba zenze kanjalo, ukushayela inkampani yakho, esikhundleni sokuvakashela iwebhusayithi yakho. Ngale mikhankaso uzothola 100% imikhondo evikelekile hhayi izinga lokuguqulwa 3-5%, obungakuthola ngenye indlela.

• Izikhangiso ze-Gmail – Izikhangiso ze-Gmail zivela kuthebhu “ukukhangisa” kuboniswa i-Gmail futhi kuqondiswe kubasebenzisi ngokusekelwe emsebenzini wabo. Okuncono, ongakwenza, kuyinto, Sebenzisa imigqa yezihloko zobuciko, okukuvuza ngokuchofoza okwengeziwe. Ungasebenzisa amagama angukhiye okuqondiwe, ukweba ukuthengisa kwabancintisana nabo.

• Izikhangiso ze-YouTube – Ungakwazi ukubandakanya amakhasimende akho ngezikhangiso ze-YouTube, uma bebuka amavidiyo. Kufanele nje ukhokhe, uma umsebenzisi ebona isikhangiso sakho okungenani 300 imizuzwana futhi uma echofoza inkinobho yokweqa ngaphambi kokuthi isibonisi siphele, awudingi ukukhokha.

• Uhlu lokumaketha kabusha lwezikhangiso zosesho – I-RLSA ifanele kakhulu izinkampani, abanesabelomali esincane semikhankaso yabo yokukhangisa. Ungayisebenzisa ukukhuluma nabantu, osewazi kakade umkhiqizo wakho nemikhiqizo yawo futhi enze usesho lwe-Google ngamagama angukhiye aqondiwe.

Uma ufuna ukuba inkampani ephumelelayo, inkampani yakho idinga ukuba khona ezindaweni, lapho abasebenzisi benza khona ukusesha. Ngaphandle kokucabanga, Izikhangiso ze-Google zinamandla kakhulu. I-AdWords ingaletha ithrafikhi ethe xaxa ngokuqhathaniswa futhi ilethe abantu kuwe, okungenzeka ukuthi bathenge imikhiqizo namasevisi akho.

sonke siyazi, ukuthi Izikhangiso ze-Google ziyindlela enhle kakhulu, Nquma umthelela osheshayo wemikhankaso enkampanini ngayinye. I-Google manje 20 Iminyaka ubudala nalapho sibheka emuva, siyabona, lapho lokhu marketing- futhi izitayela zokusesha zidluliselwa phambili. Kunzima, ukuletha ithrafikhi yezinto eziphilayo enkampanini, ngoba kunamagama angukhiye amaningi, okufanele kudalwe izinga. Ukusesha ngezwi ezinkundleni zokuxhumana kuphakamisa ibha yokuthuthukisa injini yokusesha.

I-Google iyaqhubeka nokungeza ama-algorithms, Engeza futhi ubuyekeze imihlahlandlela nemikhiqizo, okwenza kube nzima kubakhangisi nabakhangisi, ukubhekana namazinga. Ake sixoxe ngezitayela ezithile ezibalulekile, okuzokusiza ukuthi uhlele umkhankaso wokumaketha ofanele.

Umkhankaso Wohlelo Lokusebenza

Imikhankaso yohlelo lokusebenza ikusiza ukuthi uxhumane nabasebenzisi abaningi abakhokhayo. Ngale ndlela ungakwazi kalula ukufaka kuhlu izinhlelo zakho zokusebenza zeselula ezindaweni ze-Google ezifana ne-Google Search, I-Google Play, Nyusa i-YouTube nenethiwekhi yokubonisa yakwa-Google. Izikhangiso zakho ze-Google zizovela kuzo zonke izinkundla ze-Google. I-Google AdWords ihlanganisa umbhalo, Izithombe, Amavidiyo, I-HTML noma izinsiza ohlwini lwakho lohlelo lokusebenza.

Imikhankaso ehlakaniphile

Lena indlela eqondile, okukuvumela ukuthi unwebe isisekelo samakhasimende akho futhi ukhiqize ukuthengisa okwengeziwe. Igqamisa futhi isiza izikhangiso zakho kuyo yonke Inethiwekhi Yokubonisa ye-Google, ukufinyelela abantu, lokho kuyingxenye yomjikelezo wokuthenga. Kuwubuchwepheshe obu-3 bokuthuthukisa obufana nokubhida okuzenzakalelayo, ukuqondisa okuzenzakalelayo nokudalwa kwezikhangiso okuzenzakalelayo.

Umkhankaso Wasendaweni

Imikhankaso yendawo yakhelwe ngale ndlela, ukuthi ulethe ibhizinisi esitolo sakho. Lesi sici sikuvumela ukuthi ubonise ibhizinisi lakho kuzo zonke izici ze-Google njenge-Google Amamephu, I-YouTube, Nyusa Inethiwekhi Yosesho lwe-Google kanye Nenethiwekhi Yokubonisa ye-Google. Ngenkathi udala umkhankaso wendawo, udinga ukuqinisekisa indawo yangempela yesitolo sakho. Ungakwenza lokhu ngohlu lwe-Google Bhizinisi Lami.

Imikhankaso yokutholwa

Ngemikhankaso ye-Discovery ungenza okungaphezu kwalokho 2,5 Finyelela izigidigidi zabasebenzisi be-Google, ukuze ufinyelele imigomo yakho yokusebenza ebekwe ku-Google Ads. Imikhankaso enjalo ingakusiza, Finyelela amaqembu amaningi okuhlosiwe ngomkhankaso owodwa.