Izindinganiso ze-Google AdWords zidinga ukugxila

I-Google AdWords ingaba indlela ewusizo, ukunikeza noma yiliphi ibhizinisi eliku-inthanethi umfutho, uma isetshenziswe kahle ekuthuthukiseni. Ingasiza abakhangisi, ukuqoqa idatha ewusizo, ongakhuluma ngayo neqembu lakho eliqondiwe. Ake siqale ngalokhu, ukwazi, okudingekayo ukuze kugxilwe nokuthi yini engenziwa ukuze kuthuthukiswe.

Ukusatshalaliswa kwebhajethi ku-Google Shopping- kanye nemikhankaso yokusesha izikhangiso

Hlukanisa isabelomali ngokufanele kuyo yonke i-Google Shopping- futhi useshe izikhangiso, ukwenza umkhankaso wakho usebenze. Faka imali 80% yesabelomali sakho sesikhangiso ku-Google Shopping nokunye 20% ezikhangisweni zokusesha, ukuzuza imiphumela esebenzayo.

Lo mkhuba uzoqhubeka iminyaka, ababe nesandla kukho, umncintiswano kanye neCPC (Izindleko Ngokuchofoza ngakunye) ngezikhangiso zokuthenga. Futhi uma abakhangisi abaningi besuka emikhankasweni yokusesha, Amathuba abakhangisi noma amabhrendi anokusebenza okuqinile angakhula.

I-CPC ye-Google Shopping Ads

Ngemva kokuthola, Yimalini okufanele uyisebenzise ekuthengeni kwe-Google, nquma manje, ofuna ukutshala kukhokhwa ngokuchofoza ngakunye. Le CPC ikunikeza umbono womqondo wokuqala ukubhida kwesikhangiso. Isekelwe kubakhangisi, abanye bakhokha kakhulu, abanye kancane.

Ukuthenga kwe-Google kuqhubeka njengokwabelana kwedivayisi

Isabelo sezimali se-Google Shopping ebhizinisini siyahluka ezinhlotsheni ezihlukene zamadivayisi. Ideskithophu inokwabelana okungenani 45-48%, lapho isabelo samadivayisi eselula 40-42% kanye nesabelo sokuthengisa okukhiqizwa amaphilisi 10% amanani.

Abasebenzisi beselula bayakhula futhi isabelo sokuthengiswa siyaqhubeka nokukhuphuka, ngokunikeza imbuyiselo ephezulu ekusetshenzisweni kokukhangisa (ROSE) kuyazuzwa. Ngakho-ke udinga ukuhlela isu elihle le-Google AdWords, ukuze uthwebule ithrafikhi enhle yeselula.

Ukusetha i-ROAS eqondiwe yomkhankaso wakho Wokuthenga we-Google

Ukubuyisela okuhlosiwe, kuzuzwe ngesu lokusebenzisa ibhajethi yesikhangiso, iphatha ngokugcwele amabhidi, ukuthuthukisa inani, okuthola emkhankasweni wesikhangiso. Odinga ukukucacisa, iyimbuyiselo ehlosiwe yokutshalwa kwezimali, okwenziwa ngokusebenzisa imali yokukhangisa noma ukuqondisa kwe-ROAS.

Yethula izikhangiso zokuthenga

Imibukiso yezikhangiso zokuthenga isiza abantu ukuthi benze lokhu, ukuhlola amabhrendi nemikhiqizo yabo ngokunenzuzo. Abathengi bangahlola imikhiqizo noma amasevisi avela kubathengisi abaningi, labo abakuhlu lwebhizinisi abanegama lomkhiqizo, Inani nezibuyekezo zibaliwe.

Ungafinyelela amakhasimende akho okungenzeka usebenzise izinjini zokusesha, ngqo lokho okufunayo, uma uyifuna.