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Uyazi, ukuthi kufanele usebenzise Izikhangiso ze-Google ebhizinisini lakho? Futhi, Kufanele usebenzise leli su ebhizinisini lakho. I-AdWords ikuvumela ukuthi ufinyelele abantu, abafuna inkampani yakho namasevisi noma imikhiqizo yakho, ukuthi uyathengisa. Lesi isizathu esiyinhloko, kungani i-Google AdWords ipholile kakhulu. Ibeka inkampani yakho phambi kwabantu, abakulungele ukuthenga.
Nokho, Izikhangiso ze-Google akubona ubuchwepheshe kuphela, ongenza ngayo imikhiqizo yakho yaziwe. Ungasebenzisa futhi izinsiza ze-SEO, Sebenzisa izinsiza ze-SMO nezinye. Kodwa i-AdWords izoheha amakhasimende amaningi futhi ihole ngomzamo omncane notshalomali. I-AdWords inamandla kakhulu, ukuthi ungayisebenzisela imisebenzi eminingi.
• Umkhankaso wekholi kuphela – Imikhankaso yokukhangisa yezingcingo kuphela ifana nemikhankaso yokukhokha ngokuchofoza ngakunye, okungase kuvele phezulu ekhasini lokusesha le-Google. Umehluko kuphela yilokhu, ukuthi izivakashi zikhuthazwa ukuba zenze kanjalo, ukushayela inkampani yakho, esikhundleni sokuvakashela iwebhusayithi yakho. Ngale mikhankaso uzothola 100% imikhondo evikelekile hhayi izinga lokuguqulwa 3-5%, obungakuthola ngenye indlela.
• Izikhangiso ze-Gmail – Izikhangiso ze-Gmail zivela kuthebhu “ukukhangisa” kuboniswa i-Gmail futhi kuqondiswe kubasebenzisi ngokusekelwe emsebenzini wabo. Okuncono, ongakwenza, kuyinto, Sebenzisa imigqa yezihloko zobuciko, okukuvuza ngokuchofoza okwengeziwe. Ungasebenzisa amagama angukhiye okuqondiwe, ukweba ukuthengisa kwabancintisana nabo.
• Izikhangiso ze-YouTube – Ungakwazi ukubandakanya amakhasimende akho ngezikhangiso ze-YouTube, uma bebuka amavidiyo. Kufanele nje ukhokhe, uma umsebenzisi ebona isikhangiso sakho okungenani 300 imizuzwana futhi uma echofoza inkinobho yokweqa ngaphambi kokuthi isibonisi siphele, awudingi ukukhokha.
• Uhlu lokumaketha kabusha lwezikhangiso zosesho – I-RLSA ifanele kakhulu izinkampani, abanesabelomali esincane semikhankaso yabo yokukhangisa. Ungayisebenzisa ukukhuluma nabantu, osewazi kakade umkhiqizo wakho nemikhiqizo yawo futhi enze usesho lwe-Google ngamagama angukhiye aqondiwe.
Uma ufuna ukuba inkampani ephumelelayo, inkampani yakho idinga ukuba khona ezindaweni, lapho abasebenzisi benza khona ukusesha. Ngaphandle kokucabanga, Izikhangiso ze-Google zinamandla kakhulu. I-AdWords ingaletha ithrafikhi ethe xaxa ngokuqhathaniswa futhi ilethe abantu kuwe, okungenzeka ukuthi bathenge imikhiqizo namasevisi akho.
