Tag: Google Adwords

Kana iwe uri mutsva kuAdwords, you might be wondering how to maximize your spend. There are several things to consider when developing a successful campaign, including Cost per click (CPC), Bidding strategy, Click-kuburikidza mwero, and Negative keywords. Muchinyorwa chino, you’ll learn how to use these tools effectively to get the most bang for your buck. If you’re unsure of which metrics to track, we’ve broken down the basics.

Mari yekudzvanya

If you want to know how much your ads are costing, you should know that there are a number of factors that determine the amount you spend per click. Your keywords, ad text, peji yekumhara, and quality score all play a role in the amount you spend per click. To improve your CTR, make sure all these elements are relevant to your business. Getting a high CTR will convince Google that your website is relevant to the search terms people type in.

One of the most important factors to remember is the average cost per click for AdWords (CPC). While this number can vary dramatically, it is generally less than one dollar. The average CPC for e-commerce is $0.88, so bidding $5 for a term that is related to holiday socks would be unprofitable. If the socks were $3, the average CPC would be significantly lower. You should always make sure to track your costs with a Google Spreadsheet or similar program.

Despite the high cost of AdWords, it is still possible to keep your marketing budget in check. AdWords allows you to geotarget your customers based on location, language, and device. Pamusoro pe, you can even use Google Pay to pay up to $1,000,000 in Adwords bills. You can extend credit to your advertising campaigns and pay them monthly in the form of a bill. Many large advertisers already use this option to pay their clients.

Another important factor to consider is the cost of your campaigns. Many successful ad campaigns are those that drive the highest ROI, without missing any sales or lead opportunities. You should also remember that low-cost bids don’t produce high-quality traffic. Naizvozvo, your maximum CPC isn’t the price you pay, and you’re only paying enough to clear Ad Rank thresholds and beat your competitors.

Bidding strategy

In order to maximize your Adwords campaign’s profitability, you should use a smart bidding strategy. This strategy is ideal for those who are not sure which keywords will bring them the most profits or do not have the time to manually set bids. This bidding strategy involves setting a higher bid for specific keywords and only applies to those keywords. This type of bidding strategy will ensure your ads get the maximum exposure.

This bidding strategy can be used to maximize conversions. It will show ads when people search for your keyword or close variations. Zvisinei, it is also costly. You should use this strategy only if your budget is large. This strategy saves you a lot of time because it automates the bids. But it may not be suitable for those who don’t have the time to research and test different strategies. The best approach to use for your campaign is to find one that is suitable for your target audience and budget.

Aim to increase conversion rates by increasing the bid for ads that are likely to generate more conversions. Using this strategy can improve your campaign’s ROI. A higher bid will result in more clicks, but it will cost you more money if it fails to drive a conversion. Saka, when choosing a bidding strategy for your Adwords campaign, keep in mind that this strategy is not for every advertiser.

This bidding strategy is ideal for users with specific goals. If you’re trying to increase your click through rate or impression rate, viewable CPM is a great way to achieve your goal. The more conversions you get for a specific cost, the more money you will make. This bidding strategy will also help you improve your brand recognition and increase brand awareness. Saka, use this strategy to maximize your profits. Zvisinei, you must remember that there is no one size fits all solution when it comes to choosing a bidding strategy.

Click-kuburikidza mwero

Getting a high click-through rate in Adwords campaigns is a positive sign, but if your ad fails to convert visitors into paying customers, the results are less than satisfactory. Creating relevant ads that target the right keywords is key to increasing click-through rates, so it is important to test each element. Keyword research is another key component, so be sure your paid ads are relevant to the people searching for the products or services you are offering.

The average click-through rate for AdWords campaigns is around 5% for search and 0.5-1% for display networks. Click-through rates are helpful when redesigning campaigns, as they indicate the interest of potential customers. Click-through rates can also be measured by how many content downloads a user receives. Make it easy for customers to download your content, as this will increase customer satisfaction, and ultimately, their likelihood of purchasing your products.

To understand how to increase your CTR, look at the data from various types of AdWords accounts. Semuyenzaniso, B2B accounts typically have higher CTRs than B2C accounts. These accounts are more likely to produce qualified leads and sell high-value items. Those accounts with low CTRs can be analyzed using a sample of their own accounts, which means the results can’t necessarily be representative of a wider range of accounts.

If you are running a search-ad campaign, you can expect to get the highest CTR in the dating or travel industry. Localized campaigns can also increase your CTR, as local consumers trust local stores. While text and image ads may not be as persuasive as those used for lead generation, informational ads can inspire curiosity and convince viewers to click on them. It is important to know that each keyword, ad, and listing has its own CTR.

Negative keywords

There are a number of reasons to use negative keywords in Adwords. Using them will help you target a more relevant audience and reduce wasted clicks. Uyezve, these tools will help you avoid bidding against yourself or cannibalizing your impressions. Saka, how can you use negative keywords? You can read on to find out why negative keywords are so important. Here are just some of them:

Core negative keywords refer to the central or most significant word of the keyword phrase. Semuyenzaniso, if you are a plumber, you want to advertise to those seeking your services, not to those looking for a job. Naizvozvo, your core negative keyword is “plumber” uye “plumber.” If you’re advertising a job board, you’ll use the word “job” as a negative keyword.

Another way to identify the negative keywords is to look at your Search Query report. Using this report, you can identify search queries that are not relevant to your niche. Nokushandisa mazwi asina kunaka, you’ll be able to improve your ad campaigns. Semuyenzaniso, if you’re selling a mattress, you might choose to advertise a mattress for men, but you’d rather focus on women. For men, zvisinei, negative keywords may not be as relevant.

While negative broad match doesn’t apply to phrase match, it will prevent ads from appearing when a query has all negative words and phrases. Negative exact match will also prevent ads from showing up in search queries containing those terms. These negative keywords are great for brand names that have close relationships with each other and for similar offers. It’s important to know what negative keywords mean to you. If you don’t want to spend too much money on ads, negative keywords are the best way to make your ads relevant.

Creating ads with a click-through rate of at least 8%

A high CTR isn’t the only metric that matters in advertising. Ad campaigns can fail to convert because they aren’t targeting the right keywords. To prevent this, it’s important to test every element of your ad. Keyword research is another crucial component, so that your paid ads are relevant. If you fail to do so, you’ll be wasting money.

You can increase your click-through rate by making your ad as persuasive as possible. Try suggesting a special offer. Make sure to focus on your unique selling proposition and provide tangible benefits for your users. By making it easier to take action, people will be more likely to click through your ad. It will also help to write compelling ad copy. Nokutevera matanho aya, you’ll be well on your way to creating ads with a click-through rate of at least 8%.

To make money from Adwords, you need to know how to bid, how to optimize your ads, and how to use the Retargeting and keyword research tools. Muchinyorwa chino, you’ll learn how to bid, set up a bidding model, and create compelling ads. Whether you’re a beginner or an advanced user, this information is essential. Using the AdWords interface is simple and straightforward.

Mari yekudzvanya

While the cost per click for Adwords varies by industry, it usually is less than $1 for a keyword. In other industries, the CPC may be higher, as the average cost per click is between $2 uye $4. But when you’re looking to spend money on advertising, you must consider ROI as well. Pamusoro pe, the cost per click for a keyword in an industry like legal services can be more than $50, while the CPC in the travel and hospitality industry is only $0.30.

Quality score is another factor that determines the cost per click. This metric is tied to keywords and ad texts. A high Quality Score indicates relevancy and therefore a lower CPC. Saizvozvowo, a high CTR indicates that the content on your website is valuable. It also shows how relevant your ads are. As you can see, CPC can increase as the competition for a keyword increases. Saka, make sure to optimize your ads to get the most out of them.

You can calculate the ROI of AdWords by checking the industry benchmarks. AdWords benchmarks help you set marketing goals and plan your budget. Semuyenzaniso, in the Real Estate industry, the industry average for CPC (Click Through Rate) ndizvo 1.91% for the search network, while it’s 0.24% for the display network. Regardless of your industry, benchmarks are useful when setting your budget and goals.

A higher CPC is not necessarily a better or cheaper ad. You can choose between automatic bidding and manual bidding. Automatic bidding is easier to set, especially if you’re new to AdWords. Manual bidding allows you to control the amount offered per click. It’s also best suited for businesses that are new to AdWords and do not have a lot of experience.

Geotargeting is another great way to reduce the cost per click and maximize your ad spend. By targeting your ads based on where a visitor lives, this tactic allows you to target the most relevant audience. Zvichienderana nerudzi rwebhizinesi, geotargeting can boost CTR, improve Quality Score, and decrease your Cost per Click. It’s important to remember that the more targeted your ad is, the better your advertising strategy will be.

Bidding model

You’ve probably heard about the different bidding models in Adwords. But how do you know which is the best one for your campaign? Chekutanga, you should consider your campaign goal. Are you trying to boost conversions? Kana zvakadaro, then you can use CPC (cost-per-click) kubhidha. Kana, do you want to push impressions or micro conversions? You can even use dynamic conversion tracking.

Manual bidding offers more control over ad targeting. Pamusoro pe, you can set a maximum CPC for a keyword and allocate a specific budget. Manual bidding is more time-consuming, but it guarantees immediate implementation of any changes. Zvisinei, automated bidding is ideal for large accounts. It can be difficult to monitor and restricts your ability to look at the big picture. Manual bidding gives you granular control and can be a good option if you’re trying to optimize the performance of a specific keyword.

There are two main bidding models in Adwords: Cost-per-click (CPC) and cost-per-mille (CPM). The former is the most common and is best for advertisers targeting a particular audience, while the latter is best for advertisers looking to generate a high volume of traffic. Zvisinei, both types of campaigns can benefit from the cost-per-mille bidding model. It provides insight into how many impressions a certain ad is likely to receive. This is particularly helpful for long-term marketing campaigns.

You can monitor your keyword performance by using Google’s free conversion tracking tool. Google’s conversion tracking tool will show you exactly how many customers click on your ads. You can also track the costs per click to find out which keywords are costing you more money. This information can help you make a good decision. With these tools at your disposal, you’ll be able to maximize your conversions while reducing the cost of every click.

Target CPA bidding focuses on driving conversions. With this type of bidding, the bids for your campaign are set based on the cost-per-acquisition (CPA). Nemamwe mashoko, you pay for each individual impression that a potential customer receives. While CPA bidding is a complex model, knowing your CPA will allow you to set the most effective bids for your campaign. Saka, wakamirira chii? Get started today and maximize your conversions with Adwords!

Retargeting

When you run a business, retargeting with Adwords is a great way to keep in touch with your customers and reach new ones. NeGoogle Adwords, you can place Script tags in your site so that people who have previously visited your site will see those ads again. It can be used across social channels, naizvo. Saizvozvo, statistics show that 6 out of 10 cart abandoners will come back to complete their purchases within 24 maawa.

Retargeting works best when you target the right audience. Semuyenzaniso, if your remarketing campaign is aimed at people who have already purchased something from your website, you should choose an image that has a look and feel that matches the site. Consumers who have visited a wedding dress page are more likely to purchase the dress than those who have only browsed the site. This can help you make your ads relevant to the products you are selling.

One effective way to use retargeting on social media is to use Facebook. Not only is this a great way to generate leads, it is also a great way to build a Twitter following. Twitter has more than 75% mobile users, so make sure your ads are mobile-friendly. Retargeting with Adwords is a great way to make sure you’re capturing the attention of your audience and converting them into customers.

Retargeting with Adwords can also help you target specific visitors. Semuyenzaniso, if a visitor visited your website and then purchased a product, you can create an audience that matches that person. AdWords will then display those ads to that person throughout the entire Google Display Network. For best results, segment your website visitors first by comparing their demographics. Once you’ve done that, you’ll be able to target your remarketing efforts to the specific types of visitors.

Keyword research

To make the most of your ad campaign, you must know how to create relevant content. Content marketing is a big topic these days. To create content that will attract customers, you should research terms related to your niche and plug them into Google. Track how many searches are made for these terms per month, and how many times people click on the ads for these terms. Zvadaro, create content around those popular searches. Nenzira iyi, you will not only create quality content for your customers, but you’ll also have a better chance of being ranked higher.

The most effective way to start your keyword research is to create a buyer persona, or ideal customer. Create a buyer persona by identifying the characteristics, influences, and buying habits of your ideal customer. Based on this information, you can narrow down the list of possible keywords. Once you have a buyer persona, you can use a keyword research tool to find the most relevant keywords. Zvadaro, you’ll know which ones have the highest likelihood of ranking.

Sezvambotaurwa pamusoro, the focus of AdWords keyword research is on intent. Google is targeting users who are actively searching for a solution. Those searching for a branding company in London will not see your ad, while those browsing in a fashion magazine might be browsing for education. By using phrase match keywords, you’ll get targeted customers who are actually looking for what you’re offering. These searchers will be more likely to click on your ad if they can identify with it.

You can use the keyword planner to see what phrases have the most search volume, and how many times a certain term has been searched for each month. In addition to the monthly search volume, you can also look at trends in real-time, including Google Trends data and your local demographics. With this, you can determine whether a phrase has a high search volume and whether it is trending or rising. When your keyword research is complete, you’ll have a list of relevant keywords to target for your ads.

Kana iwe uri muridzi webhizinesi, you’ve probably used Google’s Adwords platform to advertise your business. Pane nzira dzinoverengeka dzekugadzirisa account yako kuti uve nechokwadi chekuti iwe unowana yakanyanya bang yebhangi rako. Muchinyorwa chino, isu tichavhara izvo zvekutanga zvekubhidha pane trademarked keywords, kunanga vateereri vako uchishandisa mutsara wezvirevo, uye kutevera shanduko. Ichi chinyorwa chakagadzirirwa kukupa iwe ruzivo rwunodiwa kuti uwedzere kushanda kwekuedza kwako kushambadzira papuratifomu yeGoogle..

Advertise on Google’s Adwords platform

There are many reasons why it’s valuable to advertise on Google’s Adwords platform. Chekutanga, unozobhadhariswa chete kana mumwe munhu adzvanya pane yako ad. Chepiri, iyi nzira yekushambadzira inokutendera kuti utarise mhedzisiro yemashambadziro ako ekushambadzira. Nenzira iyoyo, iwe unogona kuita sarudzo dzine ruzivo pamusoro pehuwandu hwemari yauri kushandisa pakushambadzira. Asi Google Adwords haisi iyo chete nzira yekushambadza paGoogle. Kuti uve nechokwadi chekuti inoshanda kune bhizinesi rako, iwe unozofanirwa kunzwisisa kuti iyi advertising platform inoshanda sei.

AdWords inoshanda neGoogle Display Network, iyo inosimudzira network yeGoogle yemawebhusaiti echitatu. Shambadziro yako inogona kuoneka pamusoro pewebhu peji rako, musidebar, pamberi peYouTube mavhidhiyo, kana kumwewo. Iyi puratifomu ine zvakare kugona kuisa ads pane nharembozha uye Gmail. Iwe unofanirwa kunyoresa zviratidzo zvako usati watanga kushambadza kuburikidza neGoogle. Izvi zvinoreva kuti iwe uchabhadhara zvishoma pane kudzvanya uye kuwana zvirinani ad kuiswa.

Kushambadzira paGoogle's Adwords chikuva kuri nyore kushandisa. Pane nzira dzakawanda dzekuwedzera bhajeti yako, kusanganisira kuwedzera kushandisa kwako mari kana zvabuda zvichionekwa. Kuti uwedzere kubudirira kwako, funga kuhaya Google Certified consultant kana agency kuti ikubatsire. Hapana chikonzero nei usingafaniri kuedza, sezvo iri nzira inodhura yekuendesa zvakanangwa ads. Uye rangarira, kana iwe uchiwana mhinduro, unogona kuwedzera bhajeti yako mune ramangwana.

Kushambadzira paGoogle's Adwords papuratifomu inzira ine simba kwazvo yekusvika vangangove vatengi pasi rese. Sisitimu yaro ndeye auction, uye iwe unobhadhara pane chaiwo mazwi akakosha nemitsara. Kana uchinge wasarudza mazwi ako makuru uye uine chibodzwa chemhando, ad yako ichaonekwa pamberi pezvawatsvaga. Uye chikamu chakanakisa ndeche, haina mari yakawanda, uye unogona kutanga mushandirapamwe nekukurumidza nhasi!

Bid pamazwi akakosha

Until recently, iwe haugone kubhadharisa kune anokwikwidza ane makiyi mazwi muGoogle Adwords. Izvo zvakachinja mukati 2004, apo Google yakaunza mukwikwidzi keyword kubhidha. Sarudzo yakanakira Google, iyo ine mutemo unobvumira vakwikwidzi kushandisa matrademarks avo mune ad kopi, yakasimbisa vakwikwidzi vebhizinesi vazhinji kuti vashandise mazita avo emhando mumashambadziro. Zvino, zvisinei, mutemo uyu uri kudzoserwa shure.

Usati wa bhidha pa trademarkd keyword, ita shuwa kuti une mvumo yekuishandisa. Google ine yakapusa yekutsvaga kushambadzira nhungamiro inoshanda kune trademark. Paunenge uchitsvaga pamhando yemukwikwidzi, dzivisa kusanganisira zita remukwikwidzi mune ad kopi. Kuita izvi kunotungamira kune yakaderera zvibodzwa. Pasinei nechikonzero, itsika yakanaka kuva nechinzvimbo chekutonga mumibairo yekutsvaga.

Chikonzero chikuru chekusa bhidha pazita rechiratidzo ndechekuti zvingave zvakaoma kusiyanisa pakati pezvawanikwa zvekutsvaga uye kushambadzira kwakabhadharwa.. Zvisinei, kana chiratidzo chako chakanyoreswa neGoogle, inogona kushandiswa panzvimbo dzeruzivo. Mapeji okudzokorora muenzaniso weizvi. Mabhureki makuru anoshandisawo zviratidzo zvavo mumakopi avo ekushambadzira, uye vane kodzero yokuzviita. Aya makambani ari kuda kuramba ari pamusoro pemitsva yekutsvaga yezvigadzirwa zvavo nemasevhisi.

Zviratidzo zvakakosha. Ungangoda kufunga nezve kuvashandisa mune yako ad zvinyorwa kusimudzira chigadzirwa chako. Kunyange zvingave zvakaoma kushandisa mumashambadziro, vachiri kugoneka mune zvimwe zviitiko. Matemu akadzivirirwa-chiratidzo anofanirwa kushandiswa kune ruzivo, senge blog. Iwe unofanirwawo kuve nepeji yekumhara ine mazwi ekutengeserana uye unofanirwa kujekesa kuti chinangwa chako chekutengesa chii. Kana uri kutengesa zvikamu, unofanira kutaura izvi zvakajeka uye kuratidza mutengo kana chinongedzo chekutenga chinhu.

Kana vakwikwidzi vako vakashandisa zita rechiratidzo, iwe unofanirwa kubhidha pane iwo mazwi muAdwords. Zvikasadaro, unogona kutarisana nemhando yakaderera zvibodzwa uye mutengo pakudzvanya. Uyezve, vakwikwidzi vako vanogona kunge vasingazive zita rako rechiratidzo uye havazove neruzivo rwekuti uri kubhadharisa pavari. Panguva ino, makwikwi anogona kunge ari kubhidha pamatemu mamwe chete. Iwe unogona kuedza kuita kuti ive pfungwa yekushandisa yako wega zita rechiratidzo seyakatengeswa keyword.

Target audiences with phrase match

While you may think broad match is the only way to target your customers, mutsara wemazwi unokupa kutonga kwakawanda. Nemitsara inofananidzwa, ads ako chete ndiwo achaonekwa kana mumwe munhu anyora chirevo, kusanganisira chero misiyano yepedyo uye mamwe mazwi pamberi kana mushure mekiyi yako kiyi. Semuyenzaniso, unogona kunanga masevhisi ekucherwa uswa nenzvimbo uye woona runyoro rwemasevhisi emunharaunda uye mitengo yavo yemwaka. Kushandisa izwi rinoenderana, zvisinei, inodhura zvakanyanya pane yakakura mechi, saka zvakakosha kuti utarise dzimwe sarudzo.

Kushandisa mutsara wemutsara kunogona kuwedzera CTR uye shanduko, uye inogona kuderedza kupambadzwa kwekushandisa ad. Iyo yakadzika kumutsara wemutsara ndeyekuti inoganhura yako ad kushandisa kutsvaga kune yako chaiyo kiyi kiyi, izvo zvinogona kuderedza kusvika kwako. Kana iwe uri kuyedza mazano matsva, zvisinei, yakafara match ingava yakanakisa sarudzo. Kuseta uku kunoita kuti uedze kushambadza kutsva uye kuona zvinoshanda. Kana zvasvika kune ad performance, iwe uchada kuve nechokwadi kuti uri kunanga vateereri chaivo nemashoko akakosha.

Kana iwe uchishambadzira chigadzirwa kana sevhisi ine mukurumbira mune zvese, a keyword phrase match inzira yakanaka yekunongedza boka iri. Mutsara wemitsara unoshanda nekuona kuti kushambadzira kwako kunoratidza chete kune vanhu vakatsvaga chaiyo kiyi kana chirevo.. Chinokosha ndechekuti uve nechokwadi chekuti chirevo chaunoshandisa chiri muhurongwa chaihwo kuitira kuti chibude mumibairo yepamusoro yekutsvaga. Nenzira iyi, iwe unodzivirira kutambisa yako ad bhajeti pane zvisina basa traffic.

Mutsara wemitsara unogona kukubatsira kuongorora kutsvaga kwevatengi kuti uone rudzi rwemazwi akakosha avari kutsvaga. Zvinonyanya kubatsira kana iwe uchitsvaga chaiwo vatengi. Kushandisa mutsara wemutsara muAdwords kunoderedza vateereri vako uye kugadzirisa mashandiro emushandirapamwe wekushambadzira. Uye, paunoishandisa nemazvo, iwe uchaona kudzoka kwepamusoro pane ad spend. Paunenge wagona nzira idzi, unozokwanisa kuzadzisa zvinangwa zvako nekukurumidza uye nekurongeka kwakawanda kupfuura nakare kose.

Imwe nzira yekunangisa vanhu kugadzira affinity rondedzero. Aya mazita anogona kusanganisira chero vashanyi vewebhusaiti kana vanhu vakatora matanho chaiwo pawebhusaiti yako. With affinity lists, unogona kunanga vashandisi chaivo zvichienderana nezvavanofarira. Uye, kana uine chigadzirwa icho vanhu vachangobva kutenga, unogona kushandisa izvo kuvanangana nema ads. Nguva inotevera paunogadzira vateereri vatsva, ita shuwa kushandisa tsika affinity list.

Track conversions with phrase match

If you’re looking to improve your search engine marketing campaign, unogona kufunga kushandisa izwi remachisi gadziriso pachinzvimbo chekufananidza. Aya magadzirirwo akashandiswa mukutsvaga kwekubhadhara kubva pakatanga chiteshi, uye ivo vanokutendera kuti unyatsojeka paunenge uchiratidza kushambadzira kwako. Kunyange zvazvo izvi zvingaita sepfungwa yakanaka, vashambadziri vazhinji vanonetsekana nekutambisa mari yavo yekushambadza kana vakasagadzirisa yavo yakakura match keyword. Pamusoro pe, mutsara wekufananidza kiyi kiyi inogona kukonzeresa ad yako yekutsvaga isingadzoreki, kudzikisira kukosha kwe ad yako.

Another way to optimize your keyword phrases is to add “+” to individual words. Izvi zvinoudza Google kuti izwi raunoda kunanga rinofanira kushandiswa mukutsvaga. Semuyenzaniso, kana mumwe munhu achitsvaga “orange table lamp,” your ad will only appear when the person has entered the exact phrase. This method is ideal for people who are searching for “orange table lamp,” because it will only be shown to people who type in the exact phrase, kwete zvakajairika.

Kuwedzera CTR uye kutendeuka mitengo, it’s imperative to include numbers into the headline of your ads. Tsvagiridzo inoratidza kuti kuisa manhamba mumusoro wekushambadzira kwako kunowedzera CTR ne 217%. Asi hazvireve kuti iwe unofanirwa kudzorera vhiri. Iyo dhizaini ndeyekugadzira inomanikidza kukosha chirevo uye hoko pasina kudzoreredza vhiri. Nepo kushambadzira kwakangwara kunogona kuwedzera CTR, zvinogona kudhura. Saka, ngatitarisei mamwe mazano ari nyore asi anoshanda.

Keyword research

To make the most of your AdWords campaign, unofanira kuitisa keyword research. Mazwi akakosha anogona kusarudzwa zvichienderana nekuzivikanwa kwavo, mutengo pakudzvanya, uye vhoriyamu yekutsvaga. Google Keyword Planner chishandiso chemahara chaunogona kushandisa kune ichi chinangwa. Nekushandisa chishandiso ichi, unogona kuona avhareji yenhamba yekutsvaga izwi rakakosha rinogashira mwedzi wega wega uye mutengo wekudzvanya pane imwe neimwe keyword. Google Keyword Planner inopawo mazwi ane hukama aunogona kushandisa kuvaka mamwe anonangwa mishandirapamwe.

Paunenge uine rondedzero yemazwi akakosha, inguva yekuzvikoshesa. Tarisa pane mashoma emashoko anozivikanwa zvikuru. Ramba uchifunga kuti mazwi mashoma akakosha anozokonzera mushandirapamwe wakanangwa uye purofiti yakakura. Zvisinei, kana iwe usina nguva yekuita keyword research yeese keyword, unogona kushandisa chishandiso chemahara seSEMrush kuti uone kuti ndeapi mazwi makuru ari kunyorerwa nevateereri vako. Izvo zvakare zvinogoneka kushandisa kiyi yekutsvagisa chishandiso seSEMrush kuti uone kuti mangani mhedzisiro inoratidza paSERP.

Chimwe chishandiso chemahara uye chinogona kushandiswa kuita keyword research ndeye Ahrefs. Inzvimbo yakanaka yekutanga, as it allows you to view your competitors’ webhusaiti traffic, makwikwi, uye keyword volume. Iwe unogona zvakare kuona kuti ndeapi mhando yemawebhusaiti akaiswa kune iwo mazwi makuru uye ongorora maitiro avo. Izvi zvakakosha, sezvo aya mazwi makuru ari iwo aunoda kuisa paGoogle. Zvisinei, hazvisi nyore nguva dzose kugovera zvakawanikwa izvi nemamwe mapato.

Kushandisa Google's Keyword Planner inobvumidza iwe kuti uone mavhoriyamu ekutsvaga nemwedzi, izvo zvinogona kukubatsira kunanga ads ako nemamwe mazwi chaiwo. Iyo keyword planner zvakare inobvumidza iwe kuti uone mazwi akakosha akafanana. Ichi chishandiso chinokuratidzawo huwandu hwevanhu vari kutsvaga kiyi izwi zvichienderana nezvipingaidzo zvako. Unogona kushandisa Google's Keyword Planner kuti uone kuti ndeapi mazwi akakosha ari kukwikwidza iwo akakosha mazwi seako.. Zvishandiso izvi zvinokupa iwe pfungwa yeanonyanya kufarirwa makiyi uye anokubatsira iwe kuwana akanakisa eako ekushambadzira kushambadzira.

Bidding model

The cost-per-click (CPC) zano rinogona kuburitsa zvinodhura zvakaderera pane CPM, kunyanya kune ads ari pazasi pekupeta. Zvisinei, CPM inoshanda zvakanyanya kana ruzivo rwemhando chiri chinangwa chako chikuru. Manual CPC kubhidha inotarisa pakuseta mabhidhi emamwe mazwi akakosha. Mumuenzaniso uyu, unogona kushandisa mabhidhi epamusoro chete aya mazwi makuru kuti uwedzere kuoneka. Zvisinei, nzira iyi inogona kutora nguva.

Adwords inokutendera iwe kuti uchinje mabhidhi ako nemushandirapamwe uye ad boka level. Aya mabhidhi ekugadzirisa anonzi mabhidhi modifiers. Bid modifiers dziripo kuPlatform, InteractionType, uye PreferredContent. Izvi zvinochengetwa padanho reboka rekushambadzira kuburikidza neAdGroupCriterionService. Saizvozvowo, gadziriso yedhidhi yemushandirapamwe inogona kuitwa kuburikidza neCampaignBidModifierService. Google inopawo API yezvigadziriso izvi.

Iyo yekumisikidza ad kuiswa inonzi Broad Match. Mhando iyi inoratidza ad yako pane peji reinjini yekutsvaga kune chero kiyi kiyi, kusanganisira mazwi anoreva zvakafanana uye kutsvaga kwakabatana. Nepo nzira iyi inoguma nenhamba huru yekuonekwa, inewo mutengo wepamusoro. Mamwe marudzi emutambo anosanganisira Exact Match, Phrase Match, uye Negative Match. Kazhinji, kunyanya kuenderana nemutambo wako, mari yako yakaderera.

Iyo yekubhidha modhi yeAdwords inoshandisa akasiyana matekiniki ekukubatsira iwe kukwidziridza ako ekushambadzira mishandirapamwe. Semuyenzaniso, iwe unogona kuseta iyo yakanyanya bhidhi yerimwe keyword, wobva wagadzirisa bhidhi yako zvichienderana neshanduko dzakawanda dzawakagamuchira. Kana iwe wakatengesa, AdWords ichawedzera bhidhi yako zvichibva pane izvozvo. Kune vamwe vashandisi vepamusoro, iwe unogona zvakare kushandisa dynamic shanduko yekutevera.

Target CPA bhidhiri imhando yead zano rinotarisa pakutyaira shanduko. Inoisa mabhidhi emushandirapamwe wakavakirwa paCPA (Mutengo paKuwana), inova mari yekuwana mutengi mumwechete. Iyi modhi inogona kuve yakaoma kana iwe usingazive yako mutengo wekutora (CPA) kana kuti mashandurudzo mangani ekushambadzira kwako. Zvisinei, zvakanyanya iwe kuziva nezveCPA, zvakanyanya iwe unozoziva kuseta mabhidhi ako zvinoenderana.

Manual bhidhiri zvakare isarudzo yekuwedzera kudzvanya, maonero, uye mavhidhiyo maonero. Kusarudza zano iri rinokutendera iwe kudzora bhajeti rako uchiwedzera iyo ROI yemacampaign ako. Zvisinei, iwe unofanirwa kucherechedza kuti kubhidha kwemaoko hakukurudzirwe pamushandirapamwe wega wega. Imwe sarudzo yakakodzera ndeye kushandisa iyo maximize shanduko nzira, izvo zviri kure-maoko uye zvinoda zvishoma kushanda nesimba. Iwe unogona zvakare kuwedzera bhajeti yako yezuva nezuva kana iwe ukaona avhareji yekushandisa yakaderera pane bhajeti yako yezuva nezuva.

Quality scores

To improve your Quality Scores in Adwords, unofanira kuteerera zvimwe zvinhu zvinokosha. Izvi zvinhu zvinokanganisa yako Quality Score wega uye pamwe chete, uye zvingada kugadziriswa kune webhusaiti yako. Pazasi pane zvimwe zvinhu zvekufunga kuti uvandudze yako Quality Score:

Yako Hunhu Chibodzwa chakanangana nemafambiro anoita ad yako. A High Quality Score inoshandura kuita yakasimba mushandisi ruzivo. Kuwedzera Hunhu Hwako Chibodzwa zvakare ipfungwa yakanaka sezvo ichikubatsira iwe kukwidziridza Ad Rank yako uye kudzikisa mutengo wako pakudzvanya.. Ungave uchivavarira kuoneka kwepamusoro paGoogle kana CPC yakaderera, iyo Quality Score ichakanganisa kuita kwead yako nekufamba kwenguva. Pamusoro peizvi, yakakwira Hunhu Chibodzwa inovandudza kuisirwa ad yako mumibairo yekutsvaga uye kudzikisa mutengo wako pakudzvanya.

Iwe unogona kuvandudza yako Hunhu Chibodzwa nekugadzirisa yako ad's keyword kukosha. Keyword match inoreva kuti kushambadzira kwako kunoenderana sei nemubvunzo wekutsvaga wemushandisi. Yako ad's keyword relevancy inoyerwa uchishandisa iyo Quality Score, uye ichaona kuti ads yako inoratidzwa sei. Shambadziro yako inofanirwa kuudza vangangove vatengi zvavanogona kutarisira kubva kubhizinesi rako, kupa kudaidzwa kunomanikidza kuita chiito, uye kuve anokwezva kune vashandisi pamidziyo yese.

Zvinhu zvitatu zvinopesvedzera Hunhu hweakaundi yako ndizvo: iyo inotarisirwa clickthrough mwero (CTR), ruzivo rwepeji yekumhara (LE), uye kukosha kwe ad kune chinangwa chemutsvagi. Kana iwe uchienzanisa akawanda emazwi akakosha anoonekwa pasi pemapoka akasiyana ad, iwe uchaona kuti Hunhu Zvibodzwa zveaya mazwi makuru achasiyana kubva kune mamwe mazwi akakosha mune mamwe mapoka ad. Zvikonzero zveizvi zvinosanganisira akasiyana ad kugadzira, mapeji ekumhara, kutariswa kwevanhu, nezvimwe. Kana ad yako ikagamuchira yakaderera Quality Score, iwe uchave nekunzwisisa zvirinani kuti iyo mhando yemhando inoverengerwa sei. Mhedzisiro yeongororo iyi inoburitswa pawebhusaiti yeGoogle uye inovandudzwa mazuva mashoma ega ega.

Mukutengesa kweAdwords, yako Quality Score inopesvedzera chinzvimbo chead yako uye mutengo pakudzvanya. Iwe uchaona kuti yakaderera CPC inoreva mari shoma inoshandiswa pakudzvanya. Hunhu Zvibodzwa zvinofanirwawo kutariswa kune yako bhidhi. Iyo yakakwirira yako Quality Score, kunyanya iwe ucharatidzwa mune yako ad. Mune ad auction, CPC yepamusoro ichaita mari yakawanda yeinjini yekutsvaga.

Mutengo

One of the most important questions you have to ask yourself is “what is the cost of Adwords?” Most business owners are unaware of the costs associated with online advertising. Mutengo pakudzvanya kana CPC mutengo unodzorwa neGoogle Adwords uchishandisa metric inonzi iyo yakanyanya CPC.. Iyi metric inobvumira vashambadziri kudzora mabhidhi avo zvichienderana nehuwandu hwemari yavanokwanisa kushandisa pakudzvanya kwega kwega. Mutengo wekudzvanya kwega kwega unoenderana nehukuru hwebhizinesi rako uye indasitiri yauri mairi.

Kuti unzwisise mutengo wePPC software, iwe uchada kufunga kuti uchagovera sei bhajeti yako. Iwe unogona kugovera imwe bhajeti yako kune mobile uye desktop advertising, uye iwe unogona zvakare kunanga mamwe nharembozha kuti uwedzere shanduko. Mutengo wePPC software kazhinji unobva pane yekunyorera modhi, saka iva nechokwadi chekuisa mumutengo wekunyoresa. WordStream inopa zvirongwa zvakabhadharwa uye zvibvumirano zvemwedzi mitanhatu. Iwe unozoona zviri nyore kuita bhajeti yePPC software nenzira iyi, chero iwe uchinzwisisa zvirevo nemamiriro.

Nzira yakajairika yekuona mutengo weAdwords mutengo wekudzvanya (PPC). Inoshandiswa zvakanyanya kana iwe uchida kunanga kune chakanangana nevateereri uye usiri kunanga huwandu hukuru hwetraffic mazuva ese. Mutengo pa mille, kana CPM, nzira yebhidhiyo inobatsira kune ese marudzi emacampaign. CPM inokupa nzwisiso yenhamba yezviratidziro yako inogashira, iyo inokosha pakugadzira mushandirapamwe wekutengesa kwenguva refu.

Sezvo nhamba yevakwikwidzi painternet iri kuramba ichikwira, mutengo weAdwords uri kubuda mumaoko. Makore mashoma apfuura, kubhadhara kudzvanya kwanga kuchiri mutengo wakaderera. Zvino, nevanhu vakawanda vachitsvaga paAdwords, zvinogoneka kuti mabhizinesi matsva apedze EUR5 nekudzvanya pane mamwe mazwi akakosha. Saka, iwe unogona sei kudzivirira kushandisa mari yakawanda pane yako Adwords mishandirapamwe? Kune nzira dzakawanda dzekudzora mari inosanganiswa neAdwords.

If you want to know how to structure your Adwords account to maximize the return on your advertising spend, verenga chinyorwa ichi. Ichi chinyorwa chichaenda pamusoro peMari, Benefits, Targeting uye Keywords. Kana wangonzwisisa aya matatu akakosha pfungwa, iwe unenge wakagadzirira kutanga. Paunenge wagadzirira kutanga, tarisa muyedzo wemahara. Iwe unogona zvakare kudhawunirodha Adwords ad software pano. Unogona kutanga kugadzira account yako.

Mariro

Google spends more than $50 miriyoni pagore paAdWords, nemakambani einishuwarenzi nemafemu emari anobhadhara mitengo yepamusoro. Pamusoro pe, Amazon inoshandisa mari yakawanda zvakare, kushandisa kupfuura $50 miriyoni pagore paAdWords. Asi mari yacho ndeyei? Ungazvizivisa sei? Izvi zvinotevera zvinokupa pfungwa yakajairika. Chekutanga, iwe unofanirwa kufunga nezveCPC yezwi rimwe nerimwe rakakosha. CPC shoma yemasendi mashanu haaonekwe seanodhura-akakosha mazwi. Iwo epamusoro-anodhura-makiyi mazwi anogona kudhura zvakanyanya $50 nekudzvanya.

Imwe nzira yekufungidzira mutengo ndeyekuverenga mutengo wekutendeuka. Iyi nhamba icharatidza kangani muenzi anoita chimwe chiitiko. Semuyenzaniso, iwe unogona kuseta yakasarudzika kodhi yekutevera maemail kunyoreswa, uye sevha yeAdWords ichaita ping maseva kuti ienderane neruzivo urwu. Unobva wawedzera nhamba iyi ne 1,000 kuverenga mutengo wekutendeuka. Iwe unogona ipapo kushandisa izvi zvakakosha kuona mutengo weAdWords mishandirapamwe.

Kukoshera kweAd chinhu chakakosha. Kuwedzera ad kukosha kunogona kuwedzera kudzvanya-kuburikidza nemitengo uye Hunhu Zvibodzwa. Conversion Optimizer inogadzirisa mabhidhi padanho remazwi akakosha kuitira kufambisa shanduko pane kana pasi pemutengo wakatarwa nemushambadzi pashanduko., kana CPA. Iyo inonyanya kukosha ads yako, iyo CPC yako ichave yakakwirira. Asi ko kana mushandirapamwe wako usingaite sezvaunotarisirwa? Iwe unogona kusada kutambisa mari pane ads izvo zvisingaite.

Mazita gumi epamusoro anodhura zvakanyanya paAdWords anobata nemari uye maindasitiri anobata mazakwatira emari.. Semuyenzaniso, the keyword “degree” kana “education” is high on the list of expensive Google keywords. Kana iwe uri kufunga kupinda mundima yedzidzo, gadzirira kubhadhara CPC yakakura yezwi guru rine yakaderera yekutsvaga vhoriyamu. Iwe zvakare unozoda kuziva nezve mutengo wekudzvanya kwechero mazwi akakosha ane chekuita nenzvimbo dzekurapa.

Chero bedzi iwe uchigona kubata bhajeti yako, Google AdWords inogona kuve sarudzo yakanaka kune mabhizinesi madiki. Iwe unogona kudzora kuti yakawanda sei yaunoshandisa pakudzvanya kuburikidza ne geo-targeting, mudziyo kunanga, nezvimwe. Asi yeuka, hausi wega! Google yakatarisana nemakwikwi akaomarara kubva kuAskJeeves neLycos. Ivo vari kupikisa hutongi hweGoogle seyekutanga yakabhadharwa-injini yekutsvaga munyika.

Benefits

Google AdWords is a platform for pay-per-click advertising. Inotonga zviziviso zvinoonekwa pamusoro pekutsvaga kweGoogle. Anenge bhizinesi rega rega rinogona kubatsirwa neAdWords, nekuda kwemabhenefiti ayo. Sarudzo dzayo dzine simba dzekunangidzira dzinopfuura kungosarudza vateereri vakananga zvichienderana nenzvimbo kana kufarira. Unogona kunanga vanhu zvichienderana nemazwi chaiwo avanonyora muGoogle, kuve nechokwadi kuti unoshambadzira chete kune vatengi vakagadzirira kutenga.

Google Adwords inoyera zvese, kubva kubhidha kuenda kunzvimbo dzekushambadzira. NeGoogle Adwords, unogona kutarisa uye kugadzirisa mitengo yako yebhidhiti kuti uwane iyo yakanakisa yekudzoka pakudzvanya kwese. Chikwata cheGoogle Adwords chinokupa iwe bi-svondo rega rega, weekly, uye kushuma pamwedzi. Mushandirapamwe wako unogona kuunza vashanyi vanosvika vanomwe pazuva, kana uine rombo rakanaka. Kuti uwane zvakanyanya kubva kuAdwords, iwe unofanirwa kuve neruzivo rwakajeka rwezvauri kuedza kuzadzisa.

Kana ichienzaniswa neSEO, AdWords chishandiso chinoshanda zvakanyanya chekutyaira traffic uye inotungamira. PPC kushambadzira inoshanduka, scalable, uye inogona kuyerwa, zvinoreva kuti unobhadhara chete kana mumwe munhu adzvanya pane yako ad. Pamusoro pe, iwe unonyatsoziva kuti ndeapi mazwi makuru akakuunzira iwe yakanyanya traffic, iyo inokubvumira kuti uvandudze nzira yako yekutengesa. Iwe unogona zvakare kutarisa shanduko kuburikidza neAdWords.

Google AdWords mupepeti inoita kuti chimiro chive nyore kushandisa uye chinokubatsira kubata mushandirapamwe wako. Kunyangwe iwe uchitonga yakakura AdWords account, iyo AdWords Mharidzo ichaita kuti kutonga kwako mushandirapamwe kushande. Google inoenderera mberi nekusimudzira chishandiso ichi, uye ine huwandu hwakawanda hwezvimwe zvakanaka kune varidzi vebhizinesi. Kana iwe uchitsvaga mhinduro yezvido zvekushambadzira zvebhizinesi rako, AdWords Mharidzo ndechimwe chezvishandiso zvinobatsira zviripo.

Pamusoro pekutsvaga kutendeuka, AdWords inopa maturusi ekuyedza akasiyana kuti akubatsire iwe kugadzira iyo yakakwana ad danidziro. Unogona kuedza misoro, text, uye mifananidzo ine maturusi eAdWords uye ona kuti ndeapi anoita zvirinani. Unogona kuyedza zvigadzirwa zvako zvitsva neAdWords. Zvakanakira AdWords hazviperi. Saka, wakamirira chii? Tanga nhasi uye tanga kubatsirwa neAdWords!

Targeting

Targeting your Adwords campaigns to specific audiences can help you increase your conversion rate and boost your website traffic. AdWords inopa akati wandei nzira dzeizvi, asi nzira inoshanda zvikuru ingangove iri musanganiswa wemitoo. Zvose zvinoenderana nezvinangwa zvako. Kuti udzidze zvakawanda nezve nzira idzi dzakasiyana, ramba uchiverenga! Zvakare, usakanganwa kuyedza mishandirapamwe yako! Isu tichakurukura maitiro ekuyedza aya akasiyana marudzi ekunongedza muAdwords.

Kutariswa kwemari ndiyo muenzaniso weboka renzvimbo. Iyi mhando yekunangwa yakavakirwa pane yakaburitswa pachena IRS data. Kunyangwe ichingowanikwa muUnited States chete, Google AdWords inogona kudhonza ruzivo kubva ku IRS uye kuiisa muAdWords, inokubvumira kuti ugadzire zvinyorwa zvichienderana nenzvimbo uye zip codes. Iwe unogona zvakare kushandisa iyo Income Targeting sarudzo kune yakanangwa kushambadzira. Kana iwe uchiziva rudzi rwehuwandu hwevanhu vateereri vako ndevavo, unogona kugovera mishandirapamwe yako yeAdWords zvinoenderana.

Imwe nzira yekunongedza yako Adwords mishandirapamwe ndeye kusarudza imwe musoro kana subtopic. Izvi zvinokutendera kuti utarise vateereri vakawanda nekuedza kushoma. Zvisinei, kutariswa kwemusoro kunonyanya kutsamira pane chaiwo mazwi makuru. Topic kunanga chishandiso chakanakisa kana ichishandiswa pamwe chete nemazwi akakosha. Semuyenzaniso, unogona kushandisa misoro yebasa rewebhusaiti yako kana zvigadzirwa, kana kune chimwe chiitiko kana mhando. Asi chero nzira yaunosarudza, iwe unozokwanisa kusvika kune chako chinangwa chevateereri uye kuwedzera kutendeuka kwako.

Nzira inotevera yekunongedza AdWords ads ndeyekusarudza vateereri vavo zvichienderana nemari yavo yepakati, nzvimbo, nezvimwe. Iyi sarudzo inobatsira kune vatengesi vanoda kuona kuti kushambadzira kwavari kushandisa mari yavo inosvika kune vateereri vanogona kutenga.. Nenzira iyi, unogona kuva nechokwadi chekuti kushambadzira kwako kuchasvika kune vateereri vangangotenga chigadzirwa chako. Asi ungazviita sei?

Keywords

When selecting keywords for your advertisement, edza kudzivirira mazwi akafara kana mazwi asina hukama nebhizinesi rako. Iwe unoda kunanga kwakakodzera kudzvanya kubva kune vanokwanisa vatengi uye chengetedza zvaunofunga kuita zvishoma. Semuyenzaniso, kana iwe uine chitoro chekugadzirisa kombiyuta, don’t advertise your business using the word “computer.” And while you can’t avoid broad keywords, unogona kuderedza mari yako yePPC nekushandisa mazwi akafanana, misiyano yepedyo, uye mazwi ane hukama semantically.

Nepo makiyi emuswe marefu anogona kuita seanofadza pakutanga, SEM inowanzosada ivo. Nemamwe mashoko, if someone types in “wifi password” they probably aren’t searching for your product or service. Vanogona kunge vari kuedza kuba yako isina waya network, kana kushanyira shamwari. Hapana kana yeaya mamiriro angave akanaka kumushandirapamwe wako wekushambadzira. Pane kudaro, shandisa-refu-muswe keywords anoenderana nechigadzirwa chako kana sevhisi.

Imwe nzira yekutsvaga yakaderera-inoshandura mazwi ndeyekumhanyisa mishandirapamwe isina kunaka. Iwe unogona kusabvisa mamwe mazwi akakosha kubva kumushandirapamwe wako padanho reboka rekushambadzira. Izvi zvinonyanya kubatsira kana ads ako asiri kugadzira kutengesa. Asi izvi hazviiti nguva dzose. Pane mamwe mazano ekutsvaga kushandura mazwi makuru. Tarisa chinyorwa ichi neSearch Engine Journal kuti uwane rumwe ruzivo. Iine matipi akawanda ekuziva epamusoro-anoshandura mazwi makuru. Kana iwe usati waita izvi, unogona kutanga kuedza nemazano aya nhasi.

Chinhu chakanyanya kukosha kuyeuka nezve keywords eAdwords ndechekuti ivo vanoita basa rakakosha mukufananidza kushambadzira kwako nevangangove vatengi.. Nokushandisa mazwi makuru emhando yepamusoro, ads ako acharatidzwa kune vane hunyanzvi tarisiro vari kuenderera mberi nekutenga faniro. Nenzira iyi, unogona kusvika kune vateereri vemhando yepamusoro vanogona kushandura. Kune marudzi matatu makuru emazwi akakosha, kutengeserana, informational, uye tsika. Iwe unogona kushandisa chero yeaya marudzi emazwi akakosha kunanga rimwe boka revatengi.

Imwe nzira yekuwana emhando yepamusoro mazwi ndeyekushandisa keyword tool yakapihwa neGoogle. Iwe unogona zvakare kushandisa iyo Google webmaster yekutsvaga analytics queries report. Kuti uwedzere mikana yako yekuwana shanduko, shandisa mazwi akakosha ane chekuita nezviri pawebhusaiti yako. Semuyenzaniso, kana uchitengesa mbatya, try using the word “fashion” as the keyword. Izvi zvichabatsira mushandirapamwe wako kuti uonekwe neavo vanofarira chigadzirwa chauri kutengesa.

Kubudirira muAdwords, iwe unofanirwa kuziva kuti ndeapi mazwi akakosha aunofanira kushandisa uye maitiro ekubhadhara paari. Muchinyorwa chino, iwe uchadzidza kuseta mabhidhi nemaoko, research keywords, uye tarisa zvakare ads ako. Pane zvakawanda kune keyword strategy, zvakare, kusanganisira maitiro ekuedza mazwi ako uye maitiro ekutsvaga kuti ndeapi anowana yakanakisa kubaya-kuburikidza nemitengo. Tinovimba, mazano aya achakubatsira kuti uwane zvakanyanya kubva kuAdwords.

Keyword research

Injini yekutsvaga yekushambadzira chikamu chakakosha chekushambadzira online, uye mushandirapamwe wekushambadzira wakabudirira zvinoenderana nekusarudza mazwi akakosha. Keyword research ndiyo maitiro ekuona misika inobatsira uye kutsvaga chinangwa. Mazwi akakosha anopa mushambadzi data data pane vashandisi veinternet uye vabatsire kugadzira a ad zano. Kushandisa zvishandiso seGoogle AdWords’ ad builder, mabhizinesi anogona kusarudza anonyanya kukosha mazwi kune yavo yekubhadhara-per-click advertising. Chinangwa chekutsvagisa mazwi akakosha kugadzira maratidziro akasimba kubva kuvanhu vari kushingaira kutsvaga izvo zvaunofanira kupa.

Nhanho yekutanga mukutsvagisa mazwi akakosha ndeyekuona chinangwa chevateereri vako. Kana wangoziva vateereri vako, unogona kuenderera kune mamwe mazwi akakosha. Kuita keyword research, unogona kushandisa maturusi emahara seGoogle's Adwords Keyword Tool kana akabhadhara keyword research maturusi seAhrefs. Zvishandiso izvi zvakanakisa pakutsvaga mazwi makuru, sezvavanopa metrics pane imwe neimwe. Iwe unofanirwawo kuita tsvakiridzo yakawanda sezvinobvira usati wasarudza chaiyo kiyi izwi kana mutsara.

Ahrefs ndeimwe yeakanakisa mazwi ekutsvaga maturusi evagadziri vemukati. Yayo keyword yekutsvagisa chishandiso inoshandisa clickstream data kupa yakasarudzika yekudzvanya metrics. Ahrefs ine zvirongwa zvina zvakasiyana zvekunyorera, nemiyedzo yemahara paStandard uye Lite kunyorera zvirongwa. Nemiedzo yemahara, unogona kushandisa chishandiso kwemazuva manomwe uye kubhadhara kamwe chete pamwedzi. The keyword database yakakura – ine mabhiriyoni mashanu emazwi akakosha kubva 200 nyika.

Keyword research inofanirwa kuve inoenderera mberi, semashoko akakosha nhasi anogona kunge asiri iwo akanakisa sarudzo dzebhizinesi rako. Mukuwedzera kune keyword research, inofanirawo kusanganisira tsvakurudzo mune zvinyorwa zvekutengesa zvinyorwa. Kuita tsvakurudzo, ingoisa mazwi akakosha anotsanangura kambani yako uye ona kuti vanhu vangani vanonyora mazwi iwayo mwedzi wega wega. Tarisa huwandu hwekutsvaga temu yega yega inogamuchira mwedzi wega wega uye kuti imwe neimwe inodhura zvakadii pakudzvanya. Netsvakurudzo yakakwana, unogona kunyora zvirimo zvine chekuita nekutsvaga kwakakurumbira uku.

Kubhidha pamazwi akakosha

Iwe unofanirwa kutsvagira makwikwi uye kuona kuti ndeapi anonyanya kuzivikanwa mazwi ekuwedzera mikana yako yekuwana yakakwira traffic uye kuita mari. Kushandisa keyword research maturusi anokubatsira kuti usarudze kuti ndeapi makiyi mazwi ane akanyanya kugona uye anonyanya kukwikwidza kuti iwe uite mari.. Iwe unogona zvakare kushandisa zvishandiso seUbersuggest kuti uone nhoroondo keyword stats, mabhajeti akakurudzirwa, uye mabhidhi emakwikwi. Kana uchinge waona kuti ndeapi mazwi akakosha anozoita iwe mari, iwe unofanirwa kusarudza pane keyword zano.

Chinhu chinonyanya kukosha kuyeuka ndechokusarudza nekungwarira mazwi akakosha aunoda kunanga. Iyo yakakwirira yeCPC, zviri nani. Asi kana iwe uchida kuwana zvigaro zvepamusoro mumajini ekutsvaga, unofanira kubhidhaira zvakakwirira. Google inotarisa kubhidhi yako yeCPC uye huwandu hwemhando yezwi rakakosha rauri kunanga. Izvi zvinoreva kuti iwe unofanirwa kusarudza iwo akakosha mazwi anozokubatsira iwe kuwana epamusoro masanji. Kubhidha pamazwi akakosha kunobvumira kuti unyatsojeka nevateereri vako.

Paunenge uchitsvaga mazwi makuru muAdwords, iwe unofanirwa kufunga kuti vateereri vako vari kutsvaga. Kuwanda kwevanhu vanowana webhusaiti yako kuburikidza nemashambadziro ako, iyo traffic yakawanda iwe yaunogamuchira. Rangarira kuti haasi ese mazwi akakosha anozoguma nekutengesa. Kushandisa shanduko yekutevera kuchakubvumidza kuti uwane iwo anonyanya kubatsira mazwi uye gadzirisa yako yakanyanya CPC zvinoenderana.. Kana yako kiyi yekubhidha nzira iri kushanda, zvinokuunzira purofiti yakakwirira. Kana bhajeti yako iri shoma, iwe unogona kugara uchishandisa sevhisi sePPExpo kuti uongorore yako kiyi yekubhidha nzira.

Rangarira kuti vakwikwidzi vako havango tsvage kuti iwe uve wekutanga papeji yeGoogle mhinduro. Iwe unofanirwawo kufunga nezve yako ad campaign purofiti. Unoda chaizvo traffic kubva kune vatengi vanogona kunge vachitsvaga chigadzirwa chako? Semuyenzaniso, kana ad yako ikabuda pasi pezvinyorwa zvavo, unogona kunge uchikwevera mabhatani kubva kune mamwe makambani. Dzivisa kubhidha pamatemu emukwikwidzi wako kana asina kunangana nebhizinesi rako.

Kuseta mabhidhi nemaoko

Otomatiki kubhidha hakunei nezviitiko zvichangoburwa, kuburitswa kwenhau, flash kutengesa, kana mamiriro okunze. Manual bhidhiri inotarisa pakuisa iyo chaiyo bhidhi panguva chaiyo. Nekudzikisa mabheti ako kana ROAS yakaderera, unogona kuwedzera mari yako. Zvisinei, manyorerwo ekubhidha zvinoda kuti iwe uzive nezve zvakasiyana zvinhu zvinogona kukanganisa ROAS. Nokuda kwechikonzero ichi, kuseta mabhidhi pamaoko kunobatsira zvakanyanya pane kuaitisa otomatiki.

Kunyange zvazvo nzira iyi inotora nguva yakawanda, inopa granular control uye inovimbisa kuita nekukurumidza kwekuchinja. Automated kubhidha haina kunaka kumaakaundi makuru, izvo zvinogona kuoma kutarisa uye kudzora. Uyezve, zuva nezuva kuona akaundi anoganhurira vashambadzi’ kukwanisa kuona “mufananidzo mukuru.” Manual kubhidha inobvumidza iwe kuti utarise mabhidhi erimwe keyword.

Kusiyana otomatiki kubhidha, kuseta mabhidhi nemaoko muGoogle Adwords kunoda kuti uzive chigadzirwa kana sevhisi yako uye uve neruzivo rwunodiwa kuseta mabhidhi ako.. Zvisinei, otomatiki kubhidha haisi iyo yakanakisa sarudzo kune mamwe macampaign. Nepo Google ichikwanisa kugadzirisa otomatiki mabhidhi ako zvichienderana neshanduko, haigare ichiziva kuti ndedzipi shanduko dzakakodzera kubhizinesi rako. Iwe unogona zvakare kushandisa yakashata keyword list kuderedza marara ako.

Paunenge uchida kuwedzera kudzvanya, unogona kuseta iyo CPC nemaoko muGoogle Adwords. Iwe unogona zvakare kuseta yakanyanya CPC bhidhi muganho. Asi ramba uchifunga kuti nzira iyi inogona kukanganisa chinangwa chako uye kuita kuti CPC yako iwedzere. Kana uine bhajeti re $100, kuseta max CPC bid limit ye $100 inogona kunge iri sarudzo yakanaka. Panyaya iyi, iwe unogona kuseta yakaderera bhidhi nekuti mikana yekutendeuka yakaderera.

Re-targeting

Gwaro reGoogle rinorambidza kuunganidza ruzivo rwemunhu kana ruzivo rwemunhu senhamba dzekadhi rechikwereti, email addresses, uye nhamba dzenhare. Zvisinei nekuti kuyedza kutarisa zvakare neAdwords kunogona kuve kwebhizinesi rako, pane nzira dzekudzivisa kuunganidza ruzivo rwemunhu nenzira iyi. Google ine mhando mbiri dzekutanga dzekutarisa zvakare ads, uye vanoshanda nenzira dzakasiyana kwazvo. Ichi chinyorwa chinotarisa maviri eaya mazano uye chinotsanangura mabhenefiti ega ega.

RLSA inzira ine simba yekusvika kune vashandisi vari pane ako e-zvekutarisisa zvinyorwa uye kuvatora pedyo nekutendeuka.. Iyi mhando yekushambadzira zvakare inogona kushanda pakubata vashandisi vakaratidza kufarira zvigadzirwa nemasevhisi ako asi vasati vatendeuka.. Kushandisa RLSA kunokubvumidza kuti usvike kune avo vashandisi uchiri kuchengetedza yakakwirira shanduko. Nenzira iyi, unogona kukwidziridza mushandirapamwe wako nekunanga vashandisi vako vakakodzera.

Mishandirapamwe yekutarisa zvakare inogona kuitwa pamapuratifomu akasiyana, kubva kumainjini ekutsvaga kusvika kumasocial media. Kana uine chigadzirwa chinonyanya kufarirwa, iwe unogona kugadzira ads yezvigadzirwa zvakafanana neinomanikidza kupa. Zvinogoneka kumisa mishandirapamwe yekutarisisa papuratifomu inopfuura imwe. Zvisinei, nokuda kwekuita kwakanyanya, zviri nani kusarudza kusanganiswa kunobudirira kwezvose zviri zviviri. Mushandirapamwe unofambiswa zvakanaka wekutarisa zvakare unogona kufambisa kutengesa kutsva uye kuwedzera purofiti kusvika 80%.

Kutarisa zvakare neAdwords kunokubvumira kuti uratidze kushambadzira kune peji rakamboshanyirwa. Kana mushandisi akatarisa chigadzirwa chako peji munguva yakapfuura, Google icharatidza Dynamic ads ine chigadzirwa ichocho. Iwo ads acharatidzwa kune avo vashanyi zvakare kana vakashanyira peji mukati mevhiki. Zvimwe chetezvo nezveshambadziro dzakaiswa paYouTube kana Google's display network. Zvisinei, Adwords haitevedze maonero aya kana usina kuvabata mumazuva mashoma.

Negative keywords

Kana iwe uchinetseka kuti ungawana sei uye nekuwedzera mazwi asina kunaka kune yako Adwords mushandirapamwe, pane nzira shoma dzekuzviita. Imwe nzira iri nyore ndeye kushandisa Google kutsvaga. Isa izwi rakakosha rauri kuyedza kunanga, uye iwe uchaona toni yezvakakodzera ads kubuda. Kuwedzera aya ads kune yako Adwords negative keywords list ichakubatsira kuti ugare kure neaya ads uye kuchengeta account yako yakachena..

Kana iwe uchimhanyisa online marketing agency, iwe ungangoda kunanga chaiwo mazwi asina kunaka eSEO pamwe nePPC, CRO, kana Landing Peji Dhizaini. Ingobaya iyo “wedzera mazwi asina kunaka” bhatani riri pedyo nematemu ekutsvaga, uye ivo vacharatidza padivi petemu yekutsvaga. Izvi zvichakubatsira kuti ugare wakakodzera uye uwane inotungamira inotungamira uye kutengesa. Asi usakanganwa nezve mukwikwidzi wako mazwi asina kunaka – vashoma vavo vanogona kunge vakafanana, saka iwe unofanirwa kuve wakasarudzika.

Kushandisa mazwi asina kunaka kuvhara mibvunzo yekutsvaga inzira ine simba yekudzivirira bhizinesi rako kubva kuGoogle's sloppy ads.. Iwe unofanirwawo kuwedzera mazwi asina kunaka padanho remushandirapamwe. Izvi zvinovharisa mibvunzo yekutsvaga isingashande kumushandirapamwe wako uye ichashanda senge yakasarudzika isina kunaka kiyi yemapoka ezviratidziro emangwana.. Iwe unogona kuseta mazwi asina kunaka anotsanangura kambani yako mune generic mazwi. Iwe unogona zvakare kuzvishandisa kuvharira ads kune chaiwo zvigadzirwa kana zvikamu, zvakadai sezvitoro zveshangu.

Nenzira imwechete seyakanaka mazwi makuru, iwe unofanirwa kuwedzera mazwi asina kunaka kumushandirapamwe wako weAdwords kudzivirira traffic isingadikanwi. Paunoshandisa mazwi asina kunaka, unofanira kudzivisa mashoko akajairika, zvakaita se “ninja air fryer”, izvo zvinongokwezva vanhu vanofarira mune chaiwo zvigadzirwa. Izwi rakanyanya kujeka, zvakaita se “ninja air fryer”, zvichakuchengetera mari, uye iwe unozogona kusabvisa ads asina basa kune bhizinesi rako.

Pane nzira dzinoverengeka dzekugadzira kushambadzira kwakanyanya paAdwords. You can copy and paste other ads from your competitors, kana kuti unogona kushandisa nzira mbiri. Kopira uye unama inobvumidza iwe kuti uedze ese ads uye uzvigadzirise sezvinodiwa. Tarisa zvese zviri zviviri sarudzo kuenzanisa uye kusiyanisa kuti ads ako anofananidzwa sei nevamwe vavo. Iwe unogona zvakare kuchinja kopi uye musoro. Shure kwezvose, ndizvo zvinoreva copywriting. Heano mamwe matipi anobatsira ekugadzira iyo ad yakakwana:

Keyword research

While keyword research may seem straightforward, kusarudza akanakisa mazwi eAdWords kwete. Zvinoda rimwe basa uye nguva, asi yakanaka keyword research yakakosha pakubudirira kwemushandirapamwe wako. Pasina chaiyo keyword research, iwe unogona kuguma nemushandirapamwe wakakundikana kana kunyange kurasikirwa nekutengesa. Heano mamwe matipi ekuitisa inoshanda keyword research. (Uye usakanganwa kutarisa mazwi akakosha akasiyana uye kukwikwidza!). *Iro chaiyo match keyword ine yakaderera CPC, neavhareji yekutendeuka kwe 2.7% mumaindasitiri ese.

Paunenge uchitsvaga keyword research, zvakakosha kuti urambe uchifunga nezvehuwandu hwekutsvaga pamwedzi yeimwe keyword. Kana yakakwirira muzhizha, kunanga panguva iyoyo. Iwe unogona zvakare kushandisa keyword kuronga kuti uwane ane hukama mazwi uye vhoriyamu yekutsvaga zvichienderana nezvipingamupinyi zvako. Kushandisa chishandiso ichi, unogona kutarisa mazana emazwi akakosha. Zvadaro, sarudza yakanakisa musanganiswa uye tanga kusimudzira zvigadzirwa kana masevhisi ako. Izvi zvichakubatsira iwe kuwana chiyero chepamusoro chekushandura.

Marefu emuswe makiyi mazwi anowanzo akanaka kune mablog blog uye anoda kuwana traffic mwedzi nemwedzi. Tichakurukura izvi zvakadzama mune imwe nyaya. Kushandisa Google Trends inzira yakanaka yekutarisa huwandu hwekutsvaga kwemazwi ako akakosha uye kuona kuti vari kuunza kudzoka kwakanaka here pakudyara.. Kana yako keyword research isina kukupa mhedzisiro yakanaka, usazvidya moyo! Conductor's Keyword Research Platform ndiyo kiyi yekuvhura iyo isingaperi mukana weSEO yekutsvaga. Chikuva yedu inoongorora keyword data uye inoona akakodzera indasitiri-ane hukama makiyi kuti uwedzere kuvepo kwedhijitari yemhando yako..

Kuita tsvakiridzo yemazwi akakosha inhanho yakakosha mune organic yekutsvaga kushambadzira kufambiswa. Zvinokutendera kuti unzwisise vateereri vako uye kukoshesa zano rako zvichibva pane zvavanenge vachitsvaga. Zvakakoshawo kurangarira kukwikwidzana muindasitiri. Paunenge uine pfungwa yakajeka yevateereri vako vavariro, unogona kutanga kugadzira zvemukati zveaya mazwi akakosha. Nepo vamwe vanhu vangave vakagadzirira kutenga chigadzirwa kana sevhisi yako, vamwe vanongodzvanya chete.

Automatic bidding vs manual bidding

There are many advantages of manual bidding in Adwords. Manual kubhidha inokupa iwe yakanyatso-grained kutonga pamusoro pekunangwa ad uye inobvumidza iwe kuseta iyo yakanyanya CPC yezwi rimwe nerimwe rakakosha.. Manual kubhidha zvakare kunoita kuti iwe ugovere bhajeti yako zvinoenderana. Kusiyana otomatiki kubhidha, kubhidha kwemaoko kunoda nguva yakawanda, mwoyo murefu, uye kunzwisisa kwakasimba kwePPC. Zvisinei, kubhidhaidzwa kwemanyorero isarudzo iri nani yenguva refu yemaakaundi ebhizinesi.

Kune vanotanga, manual bidha inogona kuva sarudzo yakanaka. Inogona kukubatsira kuti uite zvehasha nemabhidhi ako, uye yakanaka kana iwe uri mutsva kuAdwords. Zvisinei, otomatiki kubhidha inotora nguva kuita, uye kana iwe uchida kuita shanduko ipapo, manual bidhi inogona kuva nzira yekuenda nayo. Iwe unogona kutoronga 1-kusvika-1 kufona neakaundi maneja kuti akubatsire kusarudza kuti ndeipi zano rakakunakira iwe.

Pane zvakaipira kubhidha kwemawoko zvakare. Kubhadhara otomatiki hakutarisi masaini emamiriro ezvinhu, semamiriro ekunze kana zviitiko zvichangobva kuitika, izvo zvinogona kukanganisa bhidhi. Zvakare, kubhidha kwemaoko kunoda kutambisa mari, kunyanya kana maCPC ari pasi. Uyezve, haisi yese mushandirapamwe kana account inogona kubatsirwa kubva kune smart kubhidha. Nyaya huru ndeyekuti mamwe ads akanyanya generic kana haana akakwana nhoroondo data kuti ishande.

Manual kubhidha inobvumidza iwe kuti uchinje mune imwechete kiyi bhidhi panguva. Izvi zvinogona kutora nguva, asi zvinokupa kutonga kwakawanda pamusoro pemashambadziro ako. Manual bhidhiri inogona kubatsira kune vatsva kuPPC, asi zvinogonawo kutora nguva kure nemamwe mabasa. Iwe unozofanirwa kuongorora nemaoko ako mazwi makuru kuti uite shanduko uye kuongorora maitiro avo. Pane mabhenefiti neakaipa kune ese ari maviri mabhidhiro emaoko uye otomatiki kubhidha.

SKAGs

SKAGs muAdwords inzira yakakurumbira yekugadzira uye kuita mushandirapamwe. Iwe unoteedzera mapoka ad kuti uwane mamwe mazwi makuru, wobva wagadzira ads chaiwo eboka rega rega. Kana mazwi ako akakosha akakurumbira, gadzira maviri ads paboka rekushambadzira, imwe yezwi rimwe nerimwe rinokosha, uye imwe yeanonyanya kukwikwidza. Iyi nzira inonoka, asi zvichabhadhara mukufamba kwenguva. Hedzino nzira shoma dzekushandisa SKAGs mune yako Adwords mushandirapamwe.

Imwe yemabhenefiti eSKAGs ndeyekuti ivo vanokutendera iwe kugadzirisa ads ako kune ako akakosha mazwi. Izvi zvinokubatsira kuti uwane yakakwirira CTR, izvo zvinobva zvanatsiridza zvibodzwa zvako zvemhando yepamusoro. Rangarira kuti chibodzwa chako chemhando chinoenderana zvakanyanya neCTR, saka kuita kuti ads yako ienderane kune yako kiyi izwi kuchakubatsira iwe kuwana zvirinani zvemhando yepamusoro. Chinhu chimwe chekurangarira kana uchigadzirisa maSKAG ndechekuti akasiyana keyword match mhando anoita zvakasiyana, saka zvakakosha kuti uedze navo uye udzidze kuti ndedzipi dzinoita zvakanyanya.

Chimwe chezvipingamupinyi zvekushandisa SKAGs ndechekuti vanogona kurwadza kumisikidza nekuchengetedza. Maakaundi mazhinji eAdWords ane mazana emazwi akakosha, uye imwe neimwe inoda akasiyana ad seti. Izvi zvinoita kuti zviome kuita bvunzo dzakavimbika uye kugadzirisa. Zvisinei, imwe bhenefiti yeSKAGs ndeyekuti ivo vanokubvumidza kuti uteedzere musiyano mumwechete panguva. Kana iwe uri mutsva kuAdwords, unogona kuedza nzira iyi kutanga uye ona kana inokodzera zvaunoda.

Kushandisa SKAGs inzira yakanaka yekuisa zvikamu mishandirapamwe muAdwords. Iyo inokutendera iwe kunanga zoekwooden inoenderana nechigadzirwa chako. Nekushandisa SKAGs, unogona kukwenenzvera account yako yeAdWords woita kuti iite zvirinani. Saka, sei maSKAG akakosha? Mhinduro iri nyore: unoda kunanga vateereri chaivo, uye nzira iri nani yekuita izvi kuve nechokwadi chekuti mapoka ako ad anonangwa nemazvo.

Kuenderana kwechirevo

While broad match is a great way to target a wider range of customers, mutsara wemitsara inogona kuve iri nani sarudzo yemabhizinesi emuno. Mutsara wemitsara unozoratidza kushambadza zvichienderana nekurongeka chaiko kwemazwi akakosha aunopinza, kunyangwe paine mazwi pamberi kana mushure memutsara. Mutsara wemitsara unosanganisirawo misiyano yepedyo yeizwi rakakosha. Semuyenzaniso, if someone types “lawn mowing service” into Google, vachaona shambadzo dzemasevhisi ekuchekeresa uswa munharaunda, kusanganisira rates, maawa, uye mwaka specials.

Kana iwe uchiziva rudzi rweizwi rekiyi vateereri vako vari kushandisa, mutsara wemutsara unokupa iwe yakanyanya kunangwa traffic. Nemhando iyi yemutambo, unogona kurodha runyoro rwemazwi mune imwe faira. Iwe unogona kushandisa keyword wrapper chishandiso kutenderedza ako makiyi mazwi ane quotation mamaki. Search the Internet for “adwords keyword wrapper” and you’ll find plenty of options. AdWords vapepeti ndiyo imwe sarudzo yakanaka yekufananidza mutsara. Unogona kugadzira koramu yemazwi akakosha uye imwe yemhando yemutambo.

A wide match modifier inogona zvakare kushandiswa kusasanganisa mamwe mazwi mumutsara. Kana iwe wakambozvibvunza kuti sei kushambadzira kwako kusingaratidzi kutsvaga kune iyo chaiyo nguva, zvino iyi ndiyo mhando yemutambo wauri kutsvaga. Kana ads yako ikasaoneka pakutsvaga nematemu aya, uchave nemukana uri nani wekutora mabhatani aunoda. Mechi dzakafara dzinowanzo shanda zvakanyanya, asi inogona kuva yakaoma kushandisa.

Kunyangwe iyo chaiyo yemutambo sarudzo muAdWords isina kurongeka pane mutsara wemitsara, ine mukana wekubvumira mamwe mavara kuti aenderane nekiyi izwi. Zvakare, sezvo mitsara yemitsara ichida kurongeka kwemazwi, zviri nani kuishandisa kutsvaga-refu-muswe kutsvaga. Kana iwe usina chokwadi kuti ndeupi rudzi rwemutsara wemutsara wakakunakira iwe, sarudza muyedzo wemahara neOptmyzr kana mamwe maturusi akafanana.

Retargeting

Retargeting with Adwords can be used for remarketing campaigns. Kana iwe uine iripo Adwords account, you can create one by selecting the “Remarketing” sarudzo. Inogona kuratidza Dynamic ads yechigadzirwa chako pane mamwe mawebhusaiti uye mapuratifomu, chero iwe uine inoenderana Adwords account. Kuti ishandiswe zvakanyanya kuita retargeting, ita shuwa kuti iwe unogovera vashanyi vesaiti yako kuti uwane ads akakodzera.

Retargeting inonyanya kubatsira kune ecommerce mabhizinesi. Kunyange zvazvo zvingasashanda pamabasa emvura, mabhizimisi akadaro anowanzo shandura vatengi kana vane nguva yakareba yekutengesa. Nekushandisa kushambadzira uye email mishandirapamwe, unogona kusvika kune vatengi vakamboona zvigadzirwa zvako asi vasina kutenga. Nenzira iyi, iwe unokwanisa kuhwina kutarisisa kwavo uye kuvabatsira kutenga zvigadzirwa zvako.

Gwaro reGoogle rinorambidza kuunganidza chero ruzivo rwemunhu kana ruzivo kubva kune vashanyi vesaiti, kusanganisira kero dzeemail nenhamba dzenhare. Makodhi ekudzokorora pawebhusaiti yako haaonekwe kune vashanyi uye anongotaurirana nemabhurawuza avo. Wese mushandisi weinternet ane sarudzo yekubvumidza kana kudzima makuki. Kudzima makuki kunogona kuve nemhedzisiro yakaipa kune yakasarudzika online zviitiko. Neimwe nzira, unogona kusvetuka danho iri uye shandisa iyo iripo Google Analytics tag pawebhusaiti yako.

Retargeting neAdwords inzira inoshanda kwazvo yekusimudzira chigadzirwa chako kana sevhisi. Inoshanda zvakanaka mumhando dzakasiyana siyana uye inoda kushandiswa kwebrowser makuki. Nekuunganidza nekuchengeta makuki, iwe unogona kuteedzera yako webhusaiti traffic uye kuona yako yekushandura zvinangwa. Retargeting inonyanya kubatsira kune e-commerce mawebhusaiti, sezvo zvichibatsira brand yako kugara pamberi pevanowanzo vashanyi uye kuvaita kuti vadzokorore kutenga. Uyezve, inogona kushanda pamwe chete nedzimwe nzira dzekushambadzira dzedhijitari.

Google's AdWords chikuva chishandiso chekushambadzira pamhepo chinoshanda zvakafanana neimba yekutengesa. Zvinokubatsira kuisa ad yako pamberi pevateereri chaivo panguva chaiyo. Asi unozvishandisa sei zvakanyanya? Heano mamwe mazano uye mazano. Unogona kutanga mahara nhasi. Kana uri mutsva kuAdWords, unogona kutarisa yedu yemahara slack nharaunda yeSaaS vatengesi, Society.

AdWords ipuratifomu yekushambadzira yepamhepo yakagadzirwa neGoogle

Aimbozivikanwa seGoogle Ads, Google's AdWords platform inobvumira vashambadziri kugadzira uye kuisa zviziviso pamawebhusaiti. Aya ads anoratidzwa pamwe chete nemhinduro dzekutsvaga. Vashambadziri vanogona kuseta mutengo wezvishambadzo uye kubhidha zvinoenderana. Google inobva yaisa ad kumusoro kwepeji remigumisiro kana mumwe munhu achitsvaga izwi rakakosha. Ads anogona kuitwa munharaunda, munyika yose, uye pasi rose.

AdWords yakatangwa neGoogle mukati 2000. Mumazuva ekutanga, vashambadziri vaibhadhara Google pamwedzi kuti vagadzirise mishandirapamwe yavo. Mushure mechinguva, vaigona kutarisira mushandirapamwe wacho vari voga. Zvisinei, iyo kambani yakachinja sevhisi iyi uye yakaunza online yekuzvishandira portal. Google yakatangawo chirongwa chekukodzera agency uye yekuzvibatsira portal. In 2005, yakatanga iyo Jumpstart mushandirapamwe manejimendi sevhisi uye chirongwa cheGAP chevashandi vekushambadzira.

Kune marudzi akasiyana ezviziviso, kusanganisira zvinyorwa, mufananidzo, uye vhidhiyo. Kune chimwe nechimwe cheizvi, Google inosarudza nyaya yepeji yobva yaratidza zvishambadzo zvinoenderana nezviri mukati. Vaparidzi vanogonawo kusarudza machaneti avanoda kuti Google ads ioneke. Google ine mafomati akasiyana ekushambadzira, kusanganisira mobile text ads, mavhidhiyo ari papeji, uye kuratidza ads. Muna February 2016, Google yakabvisa ads yekurudyi kubva kuAdWords. Zvisinei, izvi hazvina kukanganisa kurongwa kwechigadzirwa, Google Knowledge Graph, nemamwe marudzi ema ads.

Imwe nzira yakakurumbira yekutengesa patsva inonzi dynamic remarketing. Zvinosanganisira kuratidza ads kune yapfuura webhusaiti vashanyi zvichienderana nemaitiro avo. Izvi zvinobvumira vatengesi kuti vavake mazita evateereri zvichienderana nevakapfuura vashanyi vewebhusaiti uye kushandira zviziviso zvinoenderana nevateereri ava. Vashandisi veGoogle AdWords vanogonawo kusarudza kugamuchira zvigadziriso pakuburitswa kwechigadzirwa chitsva uye zvigadziriso kuburikidza neRemarketing Lists yekutsvaga. (RLSA) feature.

Nepo AdWords iri inonyanya kushandiswa pamhepo kushambadzira chikuva, ichiri hurongwa hwakaoma hwemabhizimisi madiki. Google yakagadzira AdWords kushambadzira kwemabhiriyoni emadhora. Kunze kwekuve inonyanya kufarirwa yega-yega yekushambadzira chikuva, AdWords zvakare ndiyo yekutanga-self-service advertising platform yakagadzirwa neGoogle. Kubudirira kwayo kusvika kune vangangove vatengi kwaita kuti ive imwe yepasirese masisitimu ekushambadzira.

It is similar to an auction house

There are some things that you should know before going to an auction. Mumaokisheni, mutengi wepamusoro ndiye anohwina chinhu. Kana paine mabhidhi maviri, iyo auction house ichafanira kusarudza pakati pavo. Mutengesi achazivisawo mutengo wakachengetwa. Uyu ndiwo mutengo unogona kutengwa nawo chinhu, uye inofanira kunge yakaderera pane fungidziro yemuongorori. Imba yeauction ichapawo ruzivo nezve chinhu chakatengeswa nekukurumidza kana chave kuwanikwa.

Maitiro ekutumirwa akafanana. Iwe unenge uchiendesa muridzi wechinhu kuimba yeauction. Kuti utumire chinhu chako, iyo auction house inozoda kuwana kukosha kwayo kuitira kuti vagone kuseta yekutanga bhidhi. Kukumbira kuongororwa, dzimba zhinji dzeokisheni dzine mafomu ekuonana online. Iwe unogona kushanyira imba yekutengesa iwe pachako kana kudonhedza chinhu kuti chiongororwe. Panguva yeauction, kana iwe usina nguva yekuita kuti ongororo iitwe mumunhu, dzimwe dzimba dzeokisheni dzinogona kubhadharisa mari yekutadza 5 ku 15 muzana yemutengo wechinhu.

Kune marudzi matatu emaokisheni. Maokisheni echiRungu ndiwo akanyanya kuwanda munzanga yanhasi. Vatori vechikamu vanosheedzera mari yavo yebhidhi kana kuti vatumire nemagetsi. Okisheni inopera kana mutengi wepamusoro akasapfuura dhizaini yapfuura. Mutengi anokunda ndiye achahwina mujenya. Mukupesana ne, okisheni yakavharwa yemutengo wekutanga inoda kuti mabhedha aitwe mumahamvuropu akavharwa uye mutengi mumwe chete..

Imba yekutengesa inopa yakazara sevhisi kune vese vatengesi nevatengi. Mutengi achaunza chinhu kuimba yeauction, izvo zvicharatidza kuti ichatengeswa riini. Imba yeauction inoshambadza chinhu uye inobata veruzhinji masesheni ekuongorora zuva risati rasvika. Kamwe zuva reauction rasvika, mutengesi achaitisa auction uye kutengesa chinhu. Imba yeauction inounganidza komisheni kubva kumutengi uye kupfuudza yasara kune mutengesi. Kana iyo auction yapera, iyo auction house inoronga kuchengetedza zvakachengeteka kwechinhu chacho, uye anogona kutoronga zvekufambisa zvechinhu kana mutengesi achida.

Inobatsira mabhizinesi

Pane akawanda mabhenefiti ekushandisa Google AdWords yebhizinesi rako. Google's Best Practices Guide inotsanangura maitiro aungaite iwe pachako kuyedza mabhidhi ako. Kana iwe uchigona kuwana yakanaka ROI mukati mebhajeti inonzwisisika, AdWords inogona kushanda zvakanyanya. Mushandirapamwe une pundutso unogona kuburitsa mari inosvika madhora maviri mupurofiti padhora rega rega raunoshandisa. Mabhizinesi anogona kukwirisa AdWords yavo mushandirapamwe kuwedzera huwandu hwekutengesa uye pundutso.

Nechirongwa ichi, unogona kunanga vangangove vatengi nezera, nzvimbo, keywords, uye kunyange nguva yezuva. Kazhinji, mabhizinesi anomhanyisa ads pakati peMuvhuro neChishanu kubva 8 AM kuti 5 PM. Kana iwe uri kutsvaga kuita yakakwira purofiti margin, ungangoda kubhadharira chinzvimbo chepakati. Kana kambani yako ikaita purofiti mushure mekushandisa chete $50 mwedzi, iwe unogona kugara uchigadzirisa mabhidhi ako kuti uwedzere huwandu hwemari yaunoita.

Getting the most out of your Adwords campaign is key to increasing ROI and generating traffic for your website. Iwe unogona kushandisa SEO uye social media kukubatsira kutyaira traffic kune yako saiti uye kuyera purofiti yemushandirapamwe wako. Kamwe yako Adwords campaign yaita pundutso, unogona kuwedzera bhajeti rako repamusoro ROI. Kuti nditange, tanga neyekutanga Adwords mushandirapamwe uye woiwedzera neSEO uye magariro enhau. Pashure, unogona kuwedzera bhajeti yako yekushambadzira kuti ubatanidze mamwe masosi e traffic, senge blog yako.

Mari yekudzvanya

There are several factors to consider when determining the cost of a click in Google Adwords. Semuyenzaniso, nepo maindasitiri mazhinji achiona yakakwirira maCPC, avhareji iri pasi $1. Semuridzi webhizinesi, iwe unofanirwa kufunga nezve ROI yako usati wafunga kushandisa mari paAdWords. Mutengo weavhareji yekudzvanya uchasiyana kubva kuindasitiri kuenda kune indasitiri. Kana uri kutengesa hofisi yechiremba wemazino, unogona kuisa ads ako paGoogle yekutsvaga network yevarwere vari kutsvaga mazino masevhisi.

Pamusoro pekuverenga avhareji CPC, unofanira kuyerawo kutendeuka kwako. Nepo AdWords maziviro acharatidza kushambadzira kwekupedzisira kudzvanywa, Google Analytics inokupa mufananidzo wakadzama wechiyero chako chekushandura. Zvakare, unofanira kushandisa chinhu chinonzi Enhanced CPC, izvo zvinozvitsvakira kusvika 30% yakakwirira pamashoko makuru anotungamirira kushandurudzo. Peji Yekumhanya chinhu chikuru pakuona shanduko. Zvidzidzo zvinoratidza kuti kana peji rako richitora nguva yakareba kupfuura masekondi maviri kurodha, inoda kusvika hafu yevashanyi vako ichaenda.

Paunenge uchinge wave nekunzwisisa kwakanaka kweakasiyana CPC metrics, unogona kushandisa karukureta yeCPC kuona kuti imarii yaunofanira kushandisa. Mutengo wekudzvanya metric ndicho chinonyanya kukosha chikamu chePPC yako yemushandirapamwe, sezvo inosarudza kuti imarii yaunofanirwa kushandisa kuti udzoke pakudyara kwako. Ichasarudza kana uchifanira kushandisa yakakwidziridzwa kana yemanyorero kubhidha kuti usvike bhajeti raunoda. Ichakubatsira kuona kuti ndeupi rudzi rwemashambadziro ekushandisa uye kuti ndeapi mazwi makuru ekunongedza.

A good cost per click tool will also give you the ability to monitor competitors’ CPC, pamwe nehuwandu hwekutsvaga webhusaiti yako. Aya metrics achakubatsira iwe kuita sarudzo dzakangwara nezve mazwi akakosha uye ad mishandirapamwe yekunongedza. Pakupedzisira, zvakakosha kuti uise mari mumutengo unoshanda pane software yekudzvanya. Funga nezve mutengo wesoftware uye nguva yekunyorera usati wanyoresa. Kune akawanda mapurogiramu aripo ekukubatsira iwe kumhanya yako Google AdWords mushandirapamwe zvinobudirira.

Bidding model

Manual CPC bidding allows you to set a maximum bid for each ad group or keyword. Iyi mhando yebhidhi otomatiki inokupa iwe kutonga kwakanyanya, asi inogona zvakare kutyaira CPCs mudenga kumusoro. Kubhidhira nemaoko kwakanyatsokodzera makwikwi ekutanga-danho, paunoda kuunganidza data rakawanda nezvemacampaign ako. Manual CPC kubhidha inoita kuti iwe uise yakanyanya kubhidha kune yega yega ad boka, uku uchiwedzera kudzvanya mukati mebhajeti rakatarwa.

Google inopa nzira dzakawanda dzekubhidha kushambadzo. Vazhinji vashambadziri vanotarisa pane zvinoonekwa, clicks, uye kutendeuka, kana pamaonero evhidhiyo ads. Asi kana zvasvika pakuiswa ad, iwe unofanirwa kuziva kuti Google inotengesa nzvimbo yekushambadzira. Chikumbiro chako ndicho chinotara kuti vangani ads vanoonekwa mune imwe nzvimbo, saka iwe unofanirwa kunzwisisa nuances yeauction usati wabhidha. Akanyorwa pazasi pane mashoma marongero ekuita zvakanyanya emhando yekubhidha.

Paunosarudza nzira yekubhidha, funga chinangwa chedanidziro yako. Sarudza kana chinangwa chako chiri chekutyaira traffic kune yako webhusaiti kana kuvaka kufarira. Zvichienderana nezvinangwa zvako, ungangoda kushandisa mutengo-pa-kudzvanya (CPC) kubhidha. Zvisinei, kana chinangwa chako chiri chekusimudzira vatungamiri uye kuwedzera kutengesa, ungangoda kusunda zvinoonekwa uye madiki shanduko. Kana iwe uri mutsva kuAdwords, nyatsofunga zvinangwa zvako.

Paunenge uchitsvaga mazwi akakosha, zvakakosha kuti uvaedze muchikamu chekuyedza. Kupatsanura-kuyedza kunobvumidza iwe kuyera huwandu hwemari inounzwa neshoko rega rega. Semuyenzaniso, kana kambani A yakakwira bhidhi yezwi rakakosha iri $2, vachangoratidza zviziviso zvavo kuvanhu vane makomputa. Kana kambani B ine a $5 bid, they may have a different idea for what a “targeted” audience is looking for.

Mutengo pakushandura

The cost-per-conversion metric is a key factor to consider when determining how much to spend on AdWords. Nhamba yacho inowanzokwira zvakanyanya pane mutengo-pa-kudzvanya. Semuyenzaniso, unogona kunge uchibhadhara $1 pakudzvanya kwega kwega, asi munzvimbo yeinishuwarenzi, unogona kupedza kusvika $50. Kuziva kuti yakawanda sei yekushandisa kuchakubatsira iwe kutarisa pane yakanakisa ad zano. Hedzino dzimwe nzira dzekuona mutengo-per-conversion:

Chekutanga, you should know how to define “conversion.” This metric varies depending on the industry. Zviito zvekushandura zvinogona kubva pakutengesa kwekutengesa, kusaina-up, kana kushanya kune kiyi peji. Vazhinji vashambadziri vanoshandisawo mutengo-pa-yekutengwa metric kuongorora maitiro avo. Mune zvimwe zviitiko, this metric is known as “click-through rate.”

Iyo yakanyanya bhidhiyo yako, iyo yakakwirira mari yako-per-conversion inogona kuva. Kuwedzera bhidhi yako kuchawedzera mikana yako yekuwana mamwe mashanduko, asi zvakakosha kuti uzive huwandu hwehuwandu hwaunogona kushandisa kutendeuka kusati kwave kusingabatsiri. Muenzaniso wemutengo we-per-conversion metric ndeyekudzvanya-kuburikidza mwero (CTR) pamushandirapamwe weGoogle AdWords.

Imwe nzira yekuyera mutengo-per-conversion ndeyekuyera mutengo wekuwana mutengi. Shanduko inogona kuitika kana mushandisi akatenga, maregister eakaundi, download app, kana kukumbira callback. Kuyera uku kunonyanya kushandiswa kuyera budiriro yekubhadharwa kwekushambadzira. Zvisinei, email marketing, se SEO, inewo mari yepamusoro. Panyaya iyi, CPC chiyero chiri nani.

Nepo iwe unogona kuseta CPA chinangwa muAdwords, Google inoshandisa epamusoro muchina kudzidza uye otomatiki kubhidha algorithms kuona yakanakisa CPC bhidhi yako. Zvichienderana nevateereri vako uye chigadzirwa, unogona kubhadhara kupfuura chinangwa chako kune dzimwe shanduko, nepo vamwe vangakubhadharira mari shoma pane yaunotarisira. Mukufamba kwenguva, aya masimba anoenzanisa kunze uye hauzodi kugadzirisa mabhidhi ako eCPC.

Remarketing

The success of remarketing with AdWords has increased over the past 5 makore. The term’retargeting’ is an oxymoron for marketers, asi chave chirevo chemazuva ano, uye nokuda kwechikonzero chakanaka. Ndiyo nguva yesarudzo munyika dzakaita seFrance, China, uye Russia. Pane zvakawanda zvezvinyorwa zvekutengesa patsva, asi chinyorwa chino chichakurukura mabhenefiti ayo uye nei ichishanda.

Pfungwa yekutanga kuseri kwekutengesa zvakare neAdWords ndeye kunanga vashanyi vakasiya webhusaiti yako vasina kutenga chero chinhu. Ads that are relevant to your visitors’ needs are then targeted to those individuals as they browse the web. Kuita izvi, iwe unogona kuwedzera iyo AdWords remarketing kodhi kune yega peji rewebhusaiti yako, kana kuti kune vamwe vavo chete. Zvikamu zvepamberi zvekutengesa zvinogona kuvakwa uchishandisa Google Analytics. Kana vashanyi vangosangana neimwe seti yemaitiro, ivo vanowedzerwa kune yako remarketing list. Unogona kushandisa runyorwa urwu kuvabata paDisplay Network.

Competitor intelligence

In order to win the battle against your competitors in the online marketplace, iwe unofanirwa kunzwisisa kusasimba kwevakwikwidzi vako. Kana chigadzirwa chako kana sevhisi isiri yepamusoro kune chero mazwi akakosha, mukwikwidzi wako anogona kunge ari kushandisa mukana usina kunaka. Kushandisa competitor intelligence tools, unogona kuona matorero eizvi nekuvarova pane chiteshi chisina kukosha. Uhwu hungwaru hwekukwikwidza huchakubatsirawo kugovera mabhajeti kune akasiyana chiteshi uye kuisa pamberi peizwi rekutarisa..

Nekushandisa maturusi ehungwaru anokwikwidza, you can get a snapshot of your competitors’ digital marketing strategy. Zvishandiso izvi zvinogona kubva kune zvemahara, maturusi ekutanga kune bhizinesi-chikamu chekuongorora zvirongwa. Zvishandiso izvi zvinokubatsira kuti urambe uri pamusoro pemurwi uye kutonga vakwikwidzi vako munyika yepamhepo. Saizvozvo, maererano nenhamba, Bhizinesi repakati rine kusvika 29 vakwikwidzi, zvichiita kuti zvive zvakakosha kutarisa zviri kuitwa nevakwikwidzi vako kuti uwane mupendero.

Nhanho inotevera muPPC zano rekuita ndeyekuongorora makwikwi ako. Competitors’ ad copy can tell you a lot about what is working for them and what isn’t. Nekukwikwidza PPC njere, you can identify your competitors’ top keywords and study their ad copy to create more effective ads. Pamusoro pemakwikwi ePPC maturusi, ad-izwi makwikwi ekuongorora maturusi anogona kukubatsira iwe kuwana muganho pane vakwikwidzi vako.

Kunyangwe SpyFu uye iSpionage inopa yakanaka yemakwikwi ehungwaru maturusi, interface yavo haina kujeka intuitive. SpyFu muenzaniso wakanaka weizvi, inopa ruzivo rwakadzama mune anokwikwidza keyword rondedzero uye ad kopi. Inosanganisirawo ruzivo nezve mukwikwidzi ekumhara mapeji. Iyo ine yemahara vhezheni inoita kuti iwe uone mukwikwidzi ad kopi uye ekumhara mapeji. Inopa emahara mukwikwidzi mishumo, pamwe chete nematatu ekukwikwidza anokwikwidza chenjedzo pazuva.

Pane nzira dzakati wandei dzekugadzira yako AdWords account. Pazasi ini ndichavhara Broad match, Negative keywords, Single keyword ad groups, uye SKAGs. Ndeipi inoshanda zvakanyanya kune bhizinesi rako? Verenga kuti uone kuti ndeipi nzira inoshanda zvakanyanya kwauri. Heano matipi mashoma ekuti utange. Zvadaro, unogona kugonesa macampaign ako. Heano maitiro ekugadzirisa account yako uye kuwana zvakanyanya kubva kuAdwords.

Broad match

Kana iwe uchida kuona mitengo yepamusoro yekushandura uye kuderedza mutengo pakudzvanya, shandisa yakagadziridzwa yakafara match muAdwords. Chikonzero ndechekuti kushambadzira kwako kuchanyanya kukosha kune vashandisi vako, uye iwe uchave nekutonga kwakawanda pamusoro peiyo ad bhajeti. Mutambo wakakura muAdwords unogona kukurumidza kudya bhajeti yako yekushambadzira. Sezvineiwo, pane dzimwe nzira dziri nyore dzekuyedza marudzi ese emachisi. Verenga kuti udzidze nzira yekuwedzera yako ad bhajeti.

Kana ad yako iri kuratidza izwi rekutsvaga riine keyword yako, shandisa Broad Match modifier. Izvi zvicharatidza ad yako yekutsvaga kwakabatana iyo inogona kusanganisira masinonimi uye mamwe masiyano eizwi rakakosha. Broad Match Modifier imwe yemhando dzemachisi dzine chiratidzo. Kuwedzera iyi modifier, tinya pane Keyword tab uye tinya iyo + saina padivi peizwi rimwe nerimwe rakakosha. Broad match modifiers ndiyo inonyanya kushanda pakutyaira mhando inotungamira.

Kuedza kweGoogle nemutambo wakakura muAdwords kunogona kukuvadza vamwe vashambadziri, asi hazvizokuvadze yako Quality Score. Nepo vashambadziri vazhinji vachifunga kuti yakakwira CTR yakashata kune yavo Quality Score, izvi hazvisizvo. Saizvozvo, negative keyword development inovandudza Quality Score yako. Broad match CTR inonyanya kukosha kune keyword level Quality Score muAdWords pane chaiyo match CTR. Zvisinei, yakanaka keyword CTR ichabatsira ad yako kuwana yakanyanya kudzvanya inokwanisika.

Mutambo wakakura muAdwords wakanakira vashambadziri vasina yakazara keyword rondedzero. Inogona kubvisa zvisingadiwe yekutsvaga mhinduro uye kuderedza kudzvanya mari, zvichikubvumidza kuti uise pfungwa pamazwi akakosha anoshanda kune vateereri vako. Paunosanganisa mazwi asina kunaka neyakakura match, iwe unogona kuwedzera optimize ROI yako. Iyi sarudzo yakaunzwa makore mashoma apfuura asi yakawana kutariswa kushoma kusvika zvino. Kana iwe ukashandisa mazwi asina kunaka zvakanaka, ivo vanovandudza yako yakanangana neROI.

Negative keywords

Iwe unogona kuvharidzira kushandiswa kwemazwi akajairwa nemitsara kubva kumashambadziro ako ekushambadzira nekushandisa asina kunaka mazwi. Iwe unofanirwa kuwedzera mazwi asina kunaka kumushandirapamwe wako, kana kuti kune mamwe mapoka ad, kuitira kuti ads ako asabude pamatemu aya. Izvi zvinogona kubatsira kuchengetedza mari yakawanda. Heano maitiro aunoita izvi:

Tsvaga paGoogle kuti uwane mazwi asina kunaka. Nyora mukiyi izwi raunoda kunanga uye uone zvaunowana. Wedzera chero zvisingadiwe ads kune yako rondedzero yeAdWords negative keywords. Iwe unogona zvakare kutarisa yako Google Search Console uye analytics kuti uone kuti ndeapi mazwi makuru ari kukupa yakanyanya traffic kwauri.. Ita shuwa yekuwedzera aya mazwi pane yako runyorwa. Ichakupa iwe zano rekuti ndedzipi dzakakodzera kusabatanidzwa kubva kune ako ad mishandirapamwe.

A core negative keyword inoreva izwi riri mumutsara wezwi rinonyanya kukosha kumushandirapamwe wako. Kana iwe uri kushambadza plumber, haudi kunanga avo vari kutsvaga mabasa. Avo vari kutsvaga pombi, semuyenzaniso, aizopinda “plumber”, iro ringave core negative keyword. Broad match negative keywords, pane rimwe divi, kudzivirira shambadzo dzako kuti dzirege kuoneka kana munhu anyora mazwi ese emutsara wemazwi akakosha.

Shandisa yakashata yakafara match kana mutsara mutsara kuvharira ads. Iyo yakashata yakafara match inovhara kushambadza kwekutsvaga neaviri makiyi mazwi. Iyi mhando yeakaipa yakafara match hairatidze ads kana kubvunza kwako kunosanganisira ese asina kunaka keyword mazwi, asi mamwe acho achaonekwa mukutsvaga. Mutambo usina kunaka unonyatso shandiswa kune mhando kana zvinopihwa zvakafanana, uye haudi kuti vanhu vashandise isiriyo. Panyaya iyi, a negative wide match will do.

Single keyword ad groups

Kana iwe uri kuyedza kutyaira emhando yepamusoro zvibodzwa kune ako ads, unofanira kushandisa single keyword ad mapoka. Aya ads anonyanya kutarisisa kune imwechete keyword, uye ad kopi ichave 100% zvinoenderana neiyo keyword. Paunenge uchigadzira single keyword ad mapoka, tarisa kudzvanya kuburikidza nechiyero, maonero, uye kukwikwidzana kwemazwi ega ega. Iwe unogona kushandisa keyword planner kuti usarudze iwo akakodzera.

Single keyword ad mapoka inzira yakanaka yekuyedza akasiyana ad kukopa misiyano uye nekukwiridzira mishandirapamwe yako. Zvisinei, iwe unogona kuwana iyo imwechete keyword ad mapoka anotora nguva yakawanda kumisikidza uye kutonga kupfuura akawanda-mazwi ekushambadzira mapoka. Imhaka yekuti ivo vanoda akapatsanurwa ad seti kune yega kiyi kiyi. Nemushandirapamwe wemazwi akawanda, uchave nemazana emazwi akakosha, uye zvakanyanya kuomarara kuzvibata nekuzviongorora ese.

Pamusoro pekuwedzera mitengo yako yekushandura, single-keyword ad mapoka anogona zvakare kuvandudza kukosha kweads yako. Sezvo vashandisi vachitarisirwa kushandisa Google kuwana ruzivo, vanotarisira kuona mhinduro dzakakodzera. Shambadziro dzine izwi rekutsvaga rakafanana nerevateereri rinoburitsa mamwe madhibha neshanduko. SKAGs zvakare isarudzo yakanakisa yekushambadzira akawanda zvigadzirwa kana masevhisi. Pakupedzisira, iwe unozonyanya kufara nemhedzisiro yako kana ukashandisa single-keyword ad mapoka pane akawanda zvigadzirwa ad mapoka.

Nepo single-keyword ad mapoka asina kukwana kune ese marudzi ebhizinesi, ivo isarudzo yakanaka kana iwe uchitsvaga kukwidziridza yako mhando chibodzwa uye kuwedzera yako yekudzvanya-kuburikidza mwero. Aya mapoka ekushambadzira ane hyper-specific uye achakubatsira iwe kunzwisisa zviri nani CTR yako. Nekuwedzera kukosha kwema ads ako, iwe uchakwanisa kuderedza CPC yako. Iwe zvakare unozobatsirwa kubva pane zvirinani zvemhando zvibodzwa, izvo zvichaita kuti kuderedza kutendeuka mari.

SKAGs

SKAGs muAdwords inobvumidza iwe kugadzirisa ads ako kune chaiwo mazwi akakosha. Izvi zvinowedzera kukosha kuGoogle, pamwe neye ad yako mhando yemhando. Chibodzwa chemhando ndechimwe chezvinhu zvakakosha zvekufunga nezvazvo paunenge uchifunga nzira yekukwirisa mushandirapamwe wako. Mapoka echinyakare ad anowanzo aine mazwi akati wandei muboka rega rega rekushambadzira. Kuchinja ad yako kunogona kuwedzera CTR yako yemamwe mazwi makuru, uku uchiidzikisa kune vamwe. Ads ane SKAG ane ads anoenderana anowana yakakwira CTR uye yakaderera CPA.

Pakumisa SKAGs, iwe unofanirwa kuve nechokwadi chekuti iwe unoshandisa iyo yakafanana label pane yega yega keyword. Nenzira iyi, kana rimwe keyword richitanga rimwe, iyo ad hairatidze. Saizvozvowo, kana izwi rakakosha risiri mutsara-match kana chaiwo match, iyo ad haisi kuoneka. Iyi haisi nyaya hombe kana iwe uchitova nepfungwa yakanaka yemashandisirwo ako mazwi makuru.

Chikanganiso chinowanzoitwa nevashambadziri vazhinji kushandisa maSKAG akawandisa. Kuwedzera bhajeti yako yekushambadza nekushandisa asina basa makiyi inzira yechokwadi yekutambisa mari yako.. SKAGs inokubatsira kusefa mazwi asina kunaka uye kuita kuti zvive nyore kutarisa mashandiro ako. Iri ipfungwa yakanaka, kana uine mazana emazwi akakosha. Iyo zvakare inova nechokwadi chekuti ads ako anoenderana nevashanyi vako’ zvinodiwa.

SKAGs muAdwords inzira huru yekuisa zvikamu mishandirapamwe yako uye kunanga yakakodzera zoekwooden. Kana iwe uine akati wandei ega keyword ad mapoka, chimwe nechimwe chinofanira kunge chine peji rayo rekumhara. Iwe unogona zvakare kugadzira akawanda senge 20 single keyword ad mapoka. Izvi zvinokubatsira kuti uwane zvakanyanya nezveAdWords account yako. Imwe SKAG inogona kuve nemacampaign akawanda.

Peji yekumhara

Paunenge uchigadzira peji yekumhara kune yako Adwords mushandirapamwe, pane zvakawanda zvekufunga nezvazvo. Vashanyi vanodzvanya pane ad kana chinyorwa chinongedzo vanowanzotarisira kuwana zvirimo zvakafanana nezvavaitsvaga. Kana iwe usina zvakakosha zvemukati pane yako yekumisikidza peji, vashanyi vako vangangodzvanya kure. Pane kudaro, tarisa pakupa ruzivo rwakakodzera runogona kuvabatsira kuita sarudzo. Ita shuwa kuti peji rako rekumhara riri nyore kufamba, ine kufona kwakajeka kuita uye inopa mushandisi izvo zvavanoda.

Zviri papeji yako yekumhara zvinofanirwa kunge zvine mibvunzo yakakosha uye zvive nyore kuverenga. Dzivisa kuwandisa, zvinokanganisa zvinyorwa uye pop-ups. Peji yekumhara yeInvision muenzaniso wakanaka. Iyo yakachena uye inongova nenzvimbo imwe chete yekuita, asi iyo “Tarisa Vhidhiyo” ruzivo runosanganisirwa mulightbox, izvo zvisingatadzise kutendeuka. Zviri nyore kufamba, iyo yakakwira mwero wekutendeuka kwako.

Kukoshera ndechimwe chinhu chinokosha. Vashanyi kune peji rako rekutora vachange vachiuya nechinangwa chaicho, saka unofanirwa kuve nechokwadi kuti peji rako rinobva raratidza kukosha. Inofanira kuvabatsira kuwana ruzivo rwavanoda uye kuvaratidza kuti vari papeji chaiyo. Iyo yakakwirira kukosha kwayo, iyo yemhando yepamusoro zvibodzwa zvichave uye ad yako ichakwira kumusoro uye inodhura zvishoma. Zvinyorwa pasi apa ndezvimwe zvezvinhu zvakakosha zvepeji yekumhara yeAdwords.

Peji yako yekumhara inofanirwa kuve yakakosha kune kiyi izwi rauri kunanga. Semuyenzaniso, kana uri kushandisa keyword “tenga shangu,” iwe unozoda kuve nechokwadi chekuti peji rako rekumhara rinoenderana nechinangwa chemutsvagi. Izvo zviri papeji rako rekutora zvichange zvichibva pamazwi ako makuru uye zvinosarudza yako Quality Score. Kushandisa akanakisa maitiro anozowedzera shanduko yako. Nemhando yepamusoro Score, iwe unozogona kuderedza mari yako yekushambadzira uye kuwedzera kudzoka kwako pakudyara.