Email info@onmascout.de
Phone: +49 8231 9595990
Kana iwe uri mutsva kuAdwords, unogona kunge uchinetseka kuti ungawedzera sei mari yako. Pane zvinhu zvakawanda zvekufunga nezvazvo paunenge uchigadzira mushandirapamwe unobudirira, kusanganisira Mutengo pakudzvanya (CPC), Bidding strategy, Click-kuburikidza mwero, uye Negative keywords. Muchinyorwa chino, iwe uchadzidza mashandisiro ezvishandiso izvi zvinobudirira kuti uwane yakanyanya bang yebhadha yako. Kana iwe usina chokwadi chekuti ndeapi metrics yekutevera, takaputsa nheyo.
Kana iwe uchida kuziva kuti imarii ads ako ari kudhura, iwe unofanirwa kuziva kuti pane akati wandei ezvikonzero zvinosarudza mari yaunoshandisa pakudzvanya. Mazwi ako makuru, ad text, peji yekumhara, uye zvibodzwa zvemhando zvese zvinotora chikamu mumari yaunoshandisa pakudzvanya. Kuvandudza CTR yako, ita shuwa kuti zvese izvi zvinhu zvinoenderana nebhizinesi rako. Kuwana CTR yakakwirira kunoita kuti Google ione kuti webhusaiti yako inoenderana nemazwi ekutsvaga anonyorerwa nevanhu.
Chimwe chezvinhu zvinonyanya kukosha kuyeuka iavhareji mutengo pakudzvanya kweAdWords (CPC). Kunyange zvazvo nhamba iyi inogona kusiyana zvikuru, kazhinji isingasviki dhora rimwe. Avhareji CPC ye e-commerce ndeye $0.88, saka kubhidhaira $5 nokuda kweshoko rine chokuita nemasokisi ezororo ringave risingabatsiri. Kana masokisi aive $3, avhareji CPC ingadai yakaderera zvakanyanya. Iwe unofanirwa kugara uine chokwadi chekutarisa mitengo yako neGoogle Spreadsheet kana chirongwa chakafanana.
Pasinei nekudhura kwakanyanya kweAdWords, zvichiri kugona kuchengetedza bhajeti yako yekushambadzira. AdWords inokutendera kuti utore vatengi vako zvichienderana nenzvimbo, mutauro, uye mudziyo. Pamusoro pe, unogona kushandisa Google Pay kubhadhara kusvika $1,000,000 in Adwords bills. Iwe unogona kuwedzera kiredhiti kumashambadziro ako ekushambadzira uye kuvabhadhara pamwedzi nenzira yebhiri. Vazhinji vashambadziri vakuru vanotoshandisa iyi sarudzo kubhadhara vatengi vavo.
Chimwe chinhu chakakosha chekufunga nezvacho mutengo wemishandirapamwe yako. Mazhinji akabudirira ad danidziro ndeaya anotyaira iyo yepamusoro ROI, pasina kurasikirwa chero kutengesa kana kutungamirira mikana. Iwe unofanirwawo kuyeuka kuti mabheti ane mutengo wakaderera haaburitse emhando yepamusoro traffic. Naizvozvo, CPC yako yakakura hausi mutengo waunobhadhara, uye uri kungobhadhara zvakakwana kuti ubvise Ad Rank zvikumbaridzo uye kurova vakwikwidzi vako.
Kuti uwedzere kuita kwako Adwords mushandirapamwe, iwe unofanirwa kushandisa yakangwara yekubhidha zano. Iri zano rakanakira avo vasina chokwadi kuti ndeapi mazwi makuru anovaunzira purofiti yakawanda kana vasina nguva yekuseta mabhidhi.. Iri zano rekubhidha rinosanganisira kuseta yakakwira bhidhi yeakakosha mazwi uye inongoshanda kune iwo makiyi mazwi. Iri rudzi rwekubhidha zano rinoita kuti ads ako awane yakanyanya kuratidzwa.
Iyi nzira yekubhidha inogona kushandiswa kuwedzera shanduko. Icharatidza kushambadza kana vanhu vachitsvaga yako kiyi izwi kana kuvhara misiyano. Zvisinei, zvinodhurawo. Iwe unofanirwa kushandisa zano iri chete kana bhajeti yako yakakura. Iri zano rinokuchengetera nguva yakawanda nekuti rinoita otomatiki mabhidhi. Asi zvinogona kunge zvisina kukodzera kune avo vasina nguva yekutsvaga nekuyedza nzira dzakasiyana. Nzira yakanakisa yekushandisa pamushandirapamwe wako ndeyekutsvaga iyo inokodzera vateereri vako uye bhajeti.
Vavarira kuwedzera maconversion rates nekuwedzera bhidhi yemashambadziro angangoita mashandurudzo akawanda. Kushandisa zano iri kunogona kuvandudza ROI yemushandirapamwe wako. Chikumbiro chepamusoro chinozoita kuti tinyanye kudzvanya, asi zvinozokudyira mari yakawanda kana ikatadza kufambisa shanduko. Saka, pakusarudza nzira yekubhidha yeAdwords yako mushandirapamwe, ramba uchifunga kuti zano iri harisi remushambadzi wese.
Iyi nzira yekubhidha yakanakira vashandisi vane zvinangwa chaizvo. Kana iwe uri kuyedza kuwedzera kudzvanya kwako kuburikidza nereti kana chiyero chekufungidzira, inotaridzika CPM inzira huru yekuzadzisa chinangwa chako. Iyo yakawanda shanduko yaunowana pamutengo chaiwo, mari yakawanda yauchaita. Iyi nzira yekubhidha ichakubatsirawo kuvandudza kuzivikanwa kwemhando yako uye kuwedzera ruzivo rwemhando. Saka, shandisa zano iri kuti uwedzere purofiti yako. Zvisinei, iwe unofanirwa kuyeuka kuti hapana saizi imwe inokodzera mhinduro yese kana zvasvika pakusarudza nzira yekubhidha.
Kuwana yakakwira yekudzvanya-kuburikidza mwero muAdwords mishandirapamwe chiratidzo chakanaka, asi kana ad yako ikatadza kushandura vashanyi kuva vatengi vanobhadhara, mhedzisiro yacho ishoma pane inogutsa. Kugadzira kushambadzira kwakakodzera kunonangana neakakosha mazwi ndicho chinhu chikuru chekuwedzera kudzvanya-kuburikidza nemitengo, saka zvakakosha kuti uedze chimwe nechimwe chinhu. Keyword research ndechimwe chinhu chakakosha, saka iva nechokwadi chekuti kushambadzira kwako kwakabhadharwa kunoenderana nevanhu vari kutsvaga zvigadzirwa kana masevhisi auri kupa.
Avhareji yekudzvanya-kuburikidza mwero yeAdWords mishandirapamwe iripo 5% yekutsvaga uye 0.5-1% yekuratidzira network. Kudzvanya-kuburikidza nemitengo inobatsira paunenge uchigadzira patsva mishandirapamwe, sezvavanoratidza kufarira kwevangangodaro vatengi. Kudzvanya-kuburikidza nemitengo inogona zvakare kuyerwa nekuti mangani emukati ekudhawunirodha anogashirwa nemushandisi. Ita kuti zvive nyore kuti vatengi vatore zvirimo, sezvo izvi zvichawedzera kugutsikana kwevatengi, uye pakupedzisira, mukana wavo wekutenga zvigadzirwa zvako.
Kuti unzwisise kuti ungawedzera sei CTR yako, tarisa data kubva kumhando dzakasiyana dzeAdWords account. Semuyenzaniso, Maakaundi eB2B anowanzo aine maCTR epamusoro pane maakaundi eB2C. Aya maakaunti anowanzo kuburitsa anotungamira anotungamira uye kutengesa zvinhu zvemhando yepamusoro. Iwo maakaundi ane yakaderera CTRs anogona kuongororwa uchishandisa sample yemaakaundi avo, zvinoreva kuti mhedzisiro haigone kumiririra huwandu hwakawanda hweakaundi.
Kana iwe uchimhanyisa yekutsvaga-ad campaign, iwe unogona kutarisira kuwana yakanyanya CTR mukufambidzana kana indasitiri yekufambisa. Mishandirapamwe yemunharaunda inogonawo kuwedzera CTR yako, sezvo vatengi veko vanovimba nezvitoro zveko. Nepo zvinyorwa nemifananidzo zvishambadzo zvingasanyengetedza seizvo zvinoshandiswa pakugadzira kutungamira, kushambadzira kweruzivo kunogona kukurudzira kuda kuziva uye kugonesa vataridzi kuti vadzvanye pavari. Zvakakosha kuziva kuti izwi rimwe nerimwe rinokosha, ad, uye rondedzero ine yayo CTR.
Pane zvikonzero zvakawanda zvekushandisa zvisina kunaka mazwi muAdwords. Kuzvishandisa kunokubatsira kunanga vateereri vakakodzera uye kuderedza kutambisa kudzvanya. Uyezve, maturusi aya achakubatsira kuti udzivise kubhidhaira iwe pachako kana kubiridzira zvaunoona. Saka, ungashandisa sei mazwi asina kunaka? Iwe unogona kuverenga kuti uone kuti nei zvisina kunaka mazwi akakosha zvakanyanya. Hezvino zvimwe zvacho:
Core negative keywords anoreva izwi repakati kana rakakosha reizwi rekiyi mutsara. Semuyenzaniso, kana uri plumber, unoda kushambadzira kune avo vari kutsvaga masevhisi ako, kwete kune vanotsvaka basa. Naizvozvo, yako yepakati negative keyword ndeye “plumber” uye “plumber.” Kana iwe uri kushambadza bhodhi rebasa, uchashandisa izwi “basa” seyinegative keyword.
Imwe nzira yekuziva mazwi asina kunaka ndeyekutarisa yako yekutsvaga Query report. Kushandisa iyi report, iwe unogona kuziva mibvunzo yekutsvaga isingakodzeri niche yako. Nokushandisa mazwi asina kunaka, iwe unozogona kuvandudza ako ekushambadzira kushambadzira. Semuyenzaniso, kana uri kutengesa matiresi, unogona kusarudza kushambadza metiresi yevarume, asi munoda kutarisisa vakadzi. For men, zvisinei, mazwi asina kunaka anogona kunge asina kukosha.
Nepo mutsara wakashata wakashata haushande kumutsara wemitsara, inodzivirira kushambadza kuoneka kana mubvunzo uine mazwi ese asina kunaka nemitsara. Negative chaiyo match inodzivirirawo kushambadza kubuda mumibvunzo yekutsvaga ine mazwi iwayo. Aya mazwi akashata akakosha kune mazita emhando ane hukama hwepedyo kune mumwe nemumwe uye kune zvakafanana zvinopihwa. Izvo zvakakosha kuti uzive izvo zvisina kunaka mazwi anoreva kwauri. Kana iwe usingade kushandisa mari yakawandisa pane ads, negative keywords ndiyo nzira yakanakisa yekuita kuti ads yako ikwane.
CTR yakakwira haisiriyo chete metric inokosha mukushambadzira. Mashambadziro ekushambadzira anogona kutadza kutendeuka nekuti haasi kunanga iwo akakosha mazwi. Kudzivirira izvi, zvakakosha kuti uedze chinhu chimwe nechimwe chekushambadzira kwako. Keyword research ndechimwe chinhu chakakosha, kuitira kuti kushambadzira kwako kwakabhadharwa kuve kwakakodzera. Kana ukatadza kudaro, uchapedza mari.
Iwe unogona kuwedzera yako yekudzvanya-kuburikidza mwero nekuita kuti ad yako inyengetedze sezvinobvira. Edza kukupa zano rakakosha. Ita shuwa yekutarisa pane yako yakasarudzika yekutengesa chirevo uye nekupa zvinobatika mabhenefiti kune vashandisi vako. Nokuita kuti zvive nyore kuita chiito, vanhu vanozonyanya kudzvanya kuburikidza neyako ad. Izvo zvichabatsirawo kunyora zvinomanikidza ad kopi. Nokutevera matanho aya, unenge uri munzira yekugadzira ads nekudzvanya-kuburikidza nechiyero cheinenge 8%.
