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Kubudirira muAdwords, iwe unofanirwa kuziva kuti ndeapi mazwi akakosha aunofanira kushandisa uye maitiro ekubhadhara paari. Muchinyorwa chino, iwe uchadzidza kuseta mabhidhi nemaoko, research keywords, uye tarisa zvakare ads ako. Pane zvakawanda kune keyword strategy, zvakare, kusanganisira maitiro ekuedza mazwi ako uye maitiro ekutsvaga kuti ndeapi anowana yakanakisa kubaya-kuburikidza nemitengo. Tinovimba, mazano aya achakubatsira kuti uwane zvakanyanya kubva kuAdwords.
Injini yekutsvaga yekushambadzira chikamu chakakosha chekushambadzira online, uye mushandirapamwe wekushambadzira wakabudirira zvinoenderana nekusarudza mazwi akakosha. Keyword research ndiyo maitiro ekuona misika inobatsira uye kutsvaga chinangwa. Mazwi akakosha anopa mushambadzi data data pane vashandisi veinternet uye vabatsire kugadzira a ad zano. Kushandisa zvishandiso seGoogle AdWords’ ad builder, mabhizinesi anogona kusarudza anonyanya kukosha mazwi kune yavo yekubhadhara-per-click advertising. Chinangwa chekutsvagisa mazwi akakosha kugadzira maratidziro akasimba kubva kuvanhu vari kushingaira kutsvaga izvo zvaunofanira kupa.
Nhanho yekutanga mukutsvagisa mazwi akakosha ndeyekuona chinangwa chevateereri vako. Kana wangoziva vateereri vako, unogona kuenderera kune mamwe mazwi akakosha. Kuita keyword research, unogona kushandisa maturusi emahara seGoogle's Adwords Keyword Tool kana akabhadhara keyword research maturusi seAhrefs. Zvishandiso izvi zvakanakisa pakutsvaga mazwi makuru, sezvavanopa metrics pane imwe neimwe. Iwe unofanirwawo kuita tsvakiridzo yakawanda sezvinobvira usati wasarudza chaiyo kiyi izwi kana mutsara.
Ahrefs ndeimwe yeakanakisa mazwi ekutsvaga maturusi evagadziri vemukati. Yayo keyword yekutsvagisa chishandiso inoshandisa clickstream data kupa yakasarudzika yekudzvanya metrics. Ahrefs ine zvirongwa zvina zvakasiyana zvekunyorera, nemiyedzo yemahara paStandard uye Lite kunyorera zvirongwa. Nemiedzo yemahara, unogona kushandisa chishandiso kwemazuva manomwe uye kubhadhara kamwe chete pamwedzi. The keyword database yakakura – ine mabhiriyoni mashanu emazwi akakosha kubva 200 nyika.
Keyword research inofanirwa kuve inoenderera mberi, semashoko akakosha nhasi anogona kunge asiri iwo akanakisa sarudzo dzebhizinesi rako. Mukuwedzera kune keyword research, inofanirawo kusanganisira tsvakurudzo mune zvinyorwa zvekutengesa zvinyorwa. Kuita tsvakurudzo, ingoisa mazwi akakosha anotsanangura kambani yako uye ona kuti vanhu vangani vanonyora mazwi iwayo mwedzi wega wega. Tarisa huwandu hwekutsvaga temu yega yega inogamuchira mwedzi wega wega uye kuti imwe neimwe inodhura zvakadii pakudzvanya. Netsvakurudzo yakakwana, unogona kunyora zvirimo zvine chekuita nekutsvaga kwakakurumbira uku.
Iwe unofanirwa kutsvagira makwikwi uye kuona kuti ndeapi anonyanya kuzivikanwa mazwi ekuwedzera mikana yako yekuwana yakakwira traffic uye kuita mari. Kushandisa keyword research maturusi anokubatsira kuti usarudze kuti ndeapi makiyi mazwi ane akanyanya kugona uye anonyanya kukwikwidza kuti iwe uite mari.. Iwe unogona zvakare kushandisa zvishandiso seUbersuggest kuti uone nhoroondo keyword stats, mabhajeti akakurudzirwa, uye mabhidhi emakwikwi. Kana uchinge waona kuti ndeapi mazwi akakosha anozoita iwe mari, iwe unofanirwa kusarudza pane keyword zano.
Chinhu chinonyanya kukosha kuyeuka ndechokusarudza nekungwarira mazwi akakosha aunoda kunanga. Iyo yakakwirira yeCPC, zviri nani. Asi kana iwe uchida kuwana zvigaro zvepamusoro mumajini ekutsvaga, unofanira kubhidhaira zvakakwirira. Google inotarisa kubhidhi yako yeCPC uye huwandu hwemhando yezwi rakakosha rauri kunanga. Izvi zvinoreva kuti iwe unofanirwa kusarudza iwo akakosha mazwi anozokubatsira iwe kuwana epamusoro masanji. Kubhidha pamazwi akakosha kunobvumira kuti unyatsojeka nevateereri vako.
Paunenge uchitsvaga mazwi makuru muAdwords, iwe unofanirwa kufunga kuti vateereri vako vari kutsvaga. Kuwanda kwevanhu vanowana webhusaiti yako kuburikidza nemashambadziro ako, iyo traffic yakawanda iwe yaunogamuchira. Rangarira kuti haasi ese mazwi akakosha anozoguma nekutengesa. Kushandisa shanduko yekutevera kuchakubvumidza kuti uwane iwo anonyanya kubatsira mazwi uye gadzirisa yako yakanyanya CPC zvinoenderana.. Kana yako kiyi yekubhidha nzira iri kushanda, zvinokuunzira purofiti yakakwirira. Kana bhajeti yako iri shoma, iwe unogona kugara uchishandisa sevhisi sePPExpo kuti uongorore yako kiyi yekubhidha nzira.
Rangarira kuti vakwikwidzi vako havango tsvage kuti iwe uve wekutanga papeji yeGoogle mhinduro. Iwe unofanirwawo kufunga nezve yako ad campaign purofiti. Unoda chaizvo traffic kubva kune vatengi vanogona kunge vachitsvaga chigadzirwa chako? Semuyenzaniso, kana ad yako ikabuda pasi pezvinyorwa zvavo, unogona kunge uchikwevera mabhatani kubva kune mamwe makambani. Dzivisa kubhidha pamatemu emukwikwidzi wako kana asina kunangana nebhizinesi rako.
Otomatiki kubhidha hakunei nezviitiko zvichangoburwa, kuburitswa kwenhau, flash kutengesa, kana mamiriro okunze. Manual bhidhiri inotarisa pakuisa iyo chaiyo bhidhi panguva chaiyo. Nekudzikisa mabheti ako kana ROAS yakaderera, unogona kuwedzera mari yako. Zvisinei, manyorerwo ekubhidha zvinoda kuti iwe uzive nezve zvakasiyana zvinhu zvinogona kukanganisa ROAS. Nokuda kwechikonzero ichi, kuseta mabhidhi pamaoko kunobatsira zvakanyanya pane kuaitisa otomatiki.
Kunyange zvazvo nzira iyi inotora nguva yakawanda, inopa granular control uye inovimbisa kuita nekukurumidza kwekuchinja. Automated kubhidha haina kunaka kumaakaundi makuru, izvo zvinogona kuoma kutarisa uye kudzora. Uyezve, zuva nezuva kuona akaundi anoganhurira vashambadzi’ kukwanisa kuona “mufananidzo mukuru.” Manual kubhidha inobvumidza iwe kuti utarise mabhidhi erimwe keyword.
Kusiyana otomatiki kubhidha, kuseta mabhidhi nemaoko muGoogle Adwords kunoda kuti uzive chigadzirwa kana sevhisi yako uye uve neruzivo rwunodiwa kuseta mabhidhi ako.. Zvisinei, otomatiki kubhidha haisi iyo yakanakisa sarudzo kune mamwe macampaign. Nepo Google ichikwanisa kugadzirisa otomatiki mabhidhi ako zvichienderana neshanduko, haigare ichiziva kuti ndedzipi shanduko dzakakodzera kubhizinesi rako. Iwe unogona zvakare kushandisa yakashata keyword list kuderedza marara ako.
Paunenge uchida kuwedzera kudzvanya, unogona kuseta iyo CPC nemaoko muGoogle Adwords. Iwe unogona zvakare kuseta yakanyanya CPC bhidhi muganho. Asi ramba uchifunga kuti nzira iyi inogona kukanganisa chinangwa chako uye kuita kuti CPC yako iwedzere. Kana uine bhajeti re $100, kuseta max CPC bid limit ye $100 inogona kunge iri sarudzo yakanaka. Panyaya iyi, iwe unogona kuseta yakaderera bhidhi nekuti mikana yekutendeuka yakaderera.
Gwaro reGoogle rinorambidza kuunganidza ruzivo rwemunhu kana ruzivo rwemunhu senhamba dzekadhi rechikwereti, email addresses, uye nhamba dzenhare. Zvisinei nekuti kuyedza kutarisa zvakare neAdwords kunogona kuve kwebhizinesi rako, pane nzira dzekudzivisa kuunganidza ruzivo rwemunhu nenzira iyi. Google ine mhando mbiri dzekutanga dzekutarisa zvakare ads, uye vanoshanda nenzira dzakasiyana kwazvo. Ichi chinyorwa chinotarisa maviri eaya mazano uye chinotsanangura mabhenefiti ega ega.
RLSA inzira ine simba yekusvika kune vashandisi vari pane ako e-zvekutarisisa zvinyorwa uye kuvatora pedyo nekutendeuka.. Iyi mhando yekushambadzira zvakare inogona kushanda pakubata vashandisi vakaratidza kufarira zvigadzirwa nemasevhisi ako asi vasati vatendeuka.. Kushandisa RLSA kunokubvumidza kuti usvike kune avo vashandisi uchiri kuchengetedza yakakwirira shanduko. Nenzira iyi, unogona kukwidziridza mushandirapamwe wako nekunanga vashandisi vako vakakodzera.
Mishandirapamwe yekutarisa zvakare inogona kuitwa pamapuratifomu akasiyana, kubva kumainjini ekutsvaga kusvika kumasocial media. Kana uine chigadzirwa chinonyanya kufarirwa, iwe unogona kugadzira ads yezvigadzirwa zvakafanana neinomanikidza kupa. Zvinogoneka kumisa mishandirapamwe yekutarisisa papuratifomu inopfuura imwe. Zvisinei, nokuda kwekuita kwakanyanya, zviri nani kusarudza kusanganiswa kunobudirira kwezvose zviri zviviri. Mushandirapamwe unofambiswa zvakanaka wekutarisa zvakare unogona kufambisa kutengesa kutsva uye kuwedzera purofiti kusvika 80%.
Kutarisa zvakare neAdwords kunokubvumira kuti uratidze kushambadzira kune peji rakamboshanyirwa. Kana mushandisi akatarisa chigadzirwa chako peji munguva yakapfuura, Google icharatidza Dynamic ads ine chigadzirwa ichocho. Iwo ads acharatidzwa kune avo vashanyi zvakare kana vakashanyira peji mukati mevhiki. Zvimwe chetezvo nezveshambadziro dzakaiswa paYouTube kana Google's display network. Zvisinei, Adwords haitevedze maonero aya kana usina kuvabata mumazuva mashoma.
Kana iwe uchinetseka kuti ungawana sei uye nekuwedzera mazwi asina kunaka kune yako Adwords mushandirapamwe, pane nzira shoma dzekuzviita. Imwe nzira iri nyore ndeye kushandisa Google kutsvaga. Isa izwi rakakosha rauri kuyedza kunanga, uye iwe uchaona toni yezvakakodzera ads kubuda. Kuwedzera aya ads kune yako Adwords negative keywords list ichakubatsira kuti ugare kure neaya ads uye kuchengeta account yako yakachena..
Kana iwe uchimhanyisa online marketing agency, iwe ungangoda kunanga chaiwo mazwi asina kunaka eSEO pamwe nePPC, CRO, kana Landing Peji Dhizaini. Ingobaya iyo “wedzera mazwi asina kunaka” bhatani riri pedyo nematemu ekutsvaga, uye ivo vacharatidza padivi petemu yekutsvaga. Izvi zvichakubatsira kuti ugare wakakodzera uye uwane inotungamira inotungamira uye kutengesa. Asi usakanganwa nezve mukwikwidzi wako mazwi asina kunaka – vashoma vavo vanogona kunge vakafanana, saka iwe unofanirwa kuve wakasarudzika.
Kushandisa mazwi asina kunaka kuvhara mibvunzo yekutsvaga inzira ine simba yekudzivirira bhizinesi rako kubva kuGoogle's sloppy ads.. Iwe unofanirwawo kuwedzera mazwi asina kunaka padanho remushandirapamwe. Izvi zvinovharisa mibvunzo yekutsvaga isingashande kumushandirapamwe wako uye ichashanda senge yakasarudzika isina kunaka kiyi yemapoka ezviratidziro emangwana.. Iwe unogona kuseta mazwi asina kunaka anotsanangura kambani yako mune generic mazwi. Iwe unogona zvakare kuzvishandisa kuvharira ads kune chaiwo zvigadzirwa kana zvikamu, zvakadai sezvitoro zveshangu.
Nenzira imwechete seyakanaka mazwi makuru, iwe unofanirwa kuwedzera mazwi asina kunaka kumushandirapamwe wako weAdwords kudzivirira traffic isingadikanwi. Paunoshandisa mazwi asina kunaka, unofanira kudzivisa mashoko akajairika, zvakaita se “ninja air fryer”, izvo zvinongokwezva vanhu vanofarira mune chaiwo zvigadzirwa. Izwi rakanyanya kujeka, zvakaita se “ninja air fryer”, zvichakuchengetera mari, uye iwe unozogona kusabvisa ads asina basa kune bhizinesi rako.
