Yakatumirwa pa

Was sind die neuen Trends und Aktualisierungen bei Google-Anzeigen?

Google Ads
Google Ads

Kana uri kushandisa PPC- kana Google ads yakabatikana, können Sie nie einen Tag ohne Geschäft sehen. Makore mashoma apfuura akaratidza izvozvo. kambani, akashandisa mari yakawandisa, kugamuchira ads dzeGoogle nekuda kwekuvapo kwavo online, vagara vachiona kuwedzera kwetraffic uye inotungamira, iyo yaunogona kushandura nemutengo wakanaka. Chinangwa chemushandirapamwe chakakosha uye kukwevera kutendeuka kuburikidza nemushandirapamwe kwakakosha. Asi hadzisi dzese shanduko dze lead dzakagadzirwa zvakaenzana. Kubva pahunhu hwakadai senzvimbo, Mudziyo, Keywords, Iwe unogona kugadzirisa shanduko nebhidhi uye chinangwa cheboka. Kana chinangwa chako chevateereri vanofarira zvigadzirwa zvemitambo uye iwe unogona kunge uine mutengi wenguva dzose, ndiani akatenga chigadzirwa kubva kwauri, unogona kuvandudza mwero wekutendeuka nechiyero chakati cheboka iroro. Nerubatsiro rweSmart Bidding unogona kukwiridzira bhidhi.

Vorteile von Google AdWords

Smart Bidding – Die Smart Bidding-Funktion von Google zielt darauf ab, kuita kuti kushambadzira kuve nyore. Der Werbetreibende bietet Google Ads mit einem Budget an, uye algorithms anogona kukuwana iwe yakanyanya kutendeuka. chinangwa chiri, gadzirisa iyo ROI yese yemacampaign. Google algorithms inokupa iwe mikana, zvausingazogamuchiri, kunyangwe chiri chigadzirwa chinokwanisika pane yako saiti. Dieser Ansatz eignet sich hervorragend für gut gesponserte Google AdWords-Kampagnen, izvo zvinotopa purofiti yakakwirira.

Google Trends - Google Trends inoita kuti utarise misoro yenyaya, izvo vanhu vari kutsvaga online, nezvimwe. Google Trends inogona kupa ruzivo mukudiwa kubva kune vateereri vako, saka unogona kugadzirisa nhamburiko dzako kuti usangane nezvakatarisira. Kana vanhu vachitsvaga bhizinesi, z. Kana uchipa kumba delivery, unogona kuwedzera sevhisi kana chimwe chinhu chakafanana, z. B. sarudzo yekutora.

zvakavanzika – Datenschutz war in den letzten Jahren ein ernsthaftes Diskussionsthema für Marketingexperten. Zvese nekuda kweshanduko senge yazvino iOS update uye Google's Topic API, sezvo izvi zvichabatsira, tsiva makuki echitatu-achazopera. Wechitatu-bato makuki anobatsira kuvandudza shanduko neyakabvumidzwa uye yekutanga-bato data, kubvisa mikaha yeruzivo rwemushandisi pamidziyo yakawanda.

Google inosangana nemamiriyoni ekutsvaga miniti yega yega uye mazhinji acho ane chekuita nekutenga zvigadzirwa kana kutsvaga mabhizinesi akavimbika. Google ads inogara ichiunza mufaro kubhizinesi rako, nekuti unogona kuwana mhedzisiro nekukurumidza nekuedza kushoma. Ichi ndicho chimwe chezvikonzero, sei vanhu vachifunga mazuvano, kubvunza Google ad agency, kuti ndikubatsire, Kurudzira bhizinesi ravo uye utore emhando yepamusoro munguva pfupi.

Yakatumirwa pa

Wie vermeide ich Fehler bei Google Ads?

Iyo Google AdWords Campaign
Iyo Google AdWords Campaign

Kugadzira kushambadzira kwepamusoro-soro hakungotore kushanda nesimba, sondern auch intelligentes Arbeiten. Kugadzira ad inobatika, unofanira kutevera mamwe maitiro akanaka, ndiani achakubatsira, kuzadzisa chinangwa chako. Chokutanga uye chakakosha, nzwisisa, kuti ad yako inofanirwa kugara ichienderana nevateereri vako. Zvakakosha, kushandisa mazwi makuru, kuti vatengi vako vangango tsvaga, uye kudzivirira indasitiri jargon, izvo vangawana zvakaoma kunzwisisa. Shambadziro yako inofanirwa kugona, bata pfungwa dzetarisiro dzako, asi usatarise zvakanyanya kushambadza. Shandisa mifananidzo yakasimba uye inokwezva ine mutauro unonyengetedza, kukwezva kutarisa, asi usambotaura zvenhema kana kuvimbisa chimwe chinhu chinopfuura izvozvo, zvaunogona kuendesa. Iva nechokwadi nguva dzose, kuti une kudanwa kuita chiito, kukurudzira vanhu, Wana zvimwe zvinodzvanya pane ad yako. Nekutevera zvakanangana bhizinesi maitiro uye yakanyatsorongwa Google Ads zano, unogona kugadzira mushandirapamwe unoshanda, ndiani achakubatsira, zadzisa zvinangwa zvebhizinesi rako.

adwords agency ist ein leistungsstarkes Werbetool, asi kuishandisa zvakakwana, zvinogona kuoma chaizvo. Nzira inoshanda yekusimudzira yako yakabhadharwa ads campaign kuita izvi, mazwi ako makuru, unoda kubhidha, kusarudza noungwaru. Edza, kutarisa pamashoko kana zvirevo, zvinoenderana nezvigadzirwa kana masevhisi aunopa, uye kurudzira huwandu hwekutsvaga uye kukwikwidza kwakaderera. Tarisa ad yako shandisa nehungwaru uye ita chokwadi, kuti unotsanangura bhajeti, izvo unobvumirana nazvo. Uyewo, usakanganwa, tsvaga zvabuda, saka iwe unogona kuona ads dzinoita zvakanaka uye kugadzirisa mishandirapamwe yako zvinoenderana. Nemazano aya, unogona kukwidziridza Google AdWords yako kuti uwane mibairo inoshamisa.

Google Ads Pitfalls, die es zu vermeiden gilt

Google Ads eignet sich hervorragend, kuti uwane vatengi vatsva uye kukura bhizinesi rako. Zvisinei, pane zvimwe zvinowanzoitika, izvo zvinogona kutungamirira kune kutambisa mari uye migumisiro yakaipa. Imwe yezvikanganiso zvinowanzoitika ndeye kukanganisa ads yako. Tora nguva yako, kunzwisisa, kuti vateereri vako ndiani uye kuti ndeapi mazwi akakosha avanonyanya kushandisa, pavanotsvaga chigadzirwa kana sevhisi yako. Chimwe chikanganiso ndechekuisa mabhidhi epamusoro pamazwi makuru. Rangarira, kuti haufanirwe kuisa mutengo wepamusoro; Kutaura zvazviri, zviri nani ubhire zvishoma, kusvika pachinzvimbo chepamusoro. Zvadaro ita chokwadi, kuti unogara uchitarisa mushandirapamwe wako, kuita shanduko kana zvichidikanwa.

Google Ads ist eine vielseitige Werbestrategie, inoshandiswa nemakambani ehukuru hwakasiyana, kusvika kumapoka akatarwa. Nekudaro, inoshanda nemazvo kumabhizinesi, izvo zvinoenderana nekugadzira online traffic. Google Ads chishandiso chakakosha kumabhizinesi, vanoda kuwedzera kuoneka kwavo uye kusvika kune vavanovavarira.

Yakatumirwa pa

Wie können Sie Google-Anzeigen für Ihr Unternehmen verwenden?

Google Ads
Google Ads

Kushandisa Google Ads kunogona kuita sarudzo yakanaka, die Sie für Ihr Unternehmen treffen können. Hatiwedzere nyaya yacho. Vanhu vanoshandisa Google, kutsvaga zvinhu zvidiki zuva nezuva. Wese mubvunzo wekutsvaga unokupa akawanda sarudzo, Zivisa mhando yako kune vangango shandisa. Izvi zvinoreva kuwedzera kukwezva kwevanotungamira, kutendeuka uye kutengesa bhizinesi. Apa ndipo apo Google Ads inoita basa rakakura. Unogona kushandisa Google Ads kusimudzira zvigadzirwa nemasevhisi ako, nekuzvipa kune vangango shandisa, pavanotsvaga mazwi akakosha. Kana ukazviita nemazvo, zvinotungamira uye kutengesa zvinogona kukwira.

Chii chinonzi Google Ads?

Google Ads, ursprünglich Google AdWords genannt, ipuratifomu inobhadharwa yepamhepo yekushambadzira yakatangwa neGoogle. Maitiro, kuti inoshanda sei, inoramba yakangofanana nekutsvaga online nekiyi izwi; Iwe uchawana mhinduro pane peji yekutsvaga injini peji (SERP) maererano nechikumbiro chako. Mhinduro dzekutsvaga idzi dzine kushambadzira kunobhadharwa, kunanga iri keyword.

Iwe unogona kuwana ese ads kune chaiyo kiyi kiyi kumusoro kweSERPs. Ivo vanogona kutaridzika zvakanyanya kufanana neiyo organic yekutsvaga mhinduro inopihwa ivo. Izvi zvakanakira mushambadzi wepamhepo, sezvo mhinduro dzepamusoro dzekutsvaga pagoogle dzinowanzowana zvakakurisa zvaunofarira uye ruzhinji rwetraffic runovatarisa pakutsvaga mibvunzo. Nekudaro, kushambadza paGoogle hakungovimbisi nzvimbo yekutanga mukufamba kwenguva. Mushure mezvose, vamwe vatengesi vazhinji vari kukwikwidzawo iro rakakosha izwi kuburikidza neGoogle Ads. Kunzwisisa, ma ads anobhadharwa anowana sei mazinga, ngatitarisei, kuti Google Ads inoshanda sei chaizvo.

Google Ads inoshanda sei?

Google Ads inoita mashandiro ayo pakubhadhara-per-click base (PPC)-muenzaniso kuburikidza. Zvinoreva, idzo nyanzvi dzemusika dzinonangidzira chaiyo kiyi kiyi paGoogle uyezve bhidha pane keyword, vanokwikwidzana nevamwe, zvakare kunanga iro rimwechete keyword.

Mirairo, unokodzera, ari "maximum bids" kana huwandu hwakanyanya, wakazvipira kubhadhara ad.

1. Cost-per-click - Imarii yaunofanira kubhadhara, kana mushandisi akadzvanya pane yako ad?

2. Mutengo-per-Mille - Izvo zvaunoshandisa kune yega yega 1000 Bhadhara zviratidziro.

3. Mari-per-Engagement - Imarii yaunobhadhara, kana mushandisi atora chiito pane ad yako.

Google yobva yashandisa iyo bid uye yoibatanidza nechiyero cheshambadzo yako, iyo inonzi quality factor. Quality Score chiyero chemhando, iwo makiyi uye anobata mapeji ekumhara emashambadziro ako. Kushambadza kwemhando yepamusoro kunokonzeresa mitengo yakaderera uye nzvimbo dzepamusoro ad. Musoro wako ndiwo wakanyanya kukosha pane yako Google ad, sezvo ari iye wokutanga, zvinoonekwa nevatengi vako. Naizvozvo, inofanirwa kubuda kubva kune yese pane yekutanga peji reGoogle zvawanikwa.

Yakatumirwa pa

Warum sind die Keywords in Google-Anzeigen wichtig?

Iyo Google AdWords Campaign
Iyo Google AdWords Campaign

Kana isu tichitaura nezve kiyi izwi muGoogle Ads, ngatitaure nezve zvirevo, die Sie mit jeder Ihrer Anzeigengruppen gemäß den Themengruppen verknüpfen werden. Mazwi akakosha ezviziviso izvi anoenderana nemazwi nemitsara, kuti mushandisi anopinda kuti atsvage, izvo zvinokonzeresa kuenderana kunoenderana pane ako ads. Zviri nyore, asi kune akawanda keywords, iyo yaunogona kushandisa mune yako ad text. Iwe unogona kushandisa yakanyatsotsanangurwa ad zano, kugadzirisa iyo data uye sarudza akanyanya akakodzera mazwi eGoogle AdWords mishandirapamwe.

Chii chinosanganisira yakanaka ad keyword?

Hohes Suchvolumen

Wir möchten, dass unsere jeweiligen Keywords in Google Ads ein hohes Suchvolumen haben, kuti ndikupe mukana uri nani, Svika vashandisi vakawanda pamhepo uye gadzira akawanda anotungamira. Google Ads inomisa iwo mazwi akakosha ane "yakaderera vhoriyamu yekutsvaga", yakawedzerwa kuaccount yako, nekukurumidza sekuzivikanwa, kuti mashoko aya anotenderwa, asi ads ako ndiwo mashoma kuratidzwa kune vashandisi, kana pasina anotsvaga neaya keywords.

Themenrelevanz

Edza, Kamura mishandirapamwe yako yekushambadzira yeGoogle mumapoka akawanda ekushambadzira sezvinobvira, uye ipa njanji yekufunga nezvayo uye sarudza akakodzera uye anobatsira mazwi. Paunowedzera aya mazwi akareba-muswe kumushandirapamwe wako, une mukana mukuru, Svika neunyanzvi kune vateereri vako zvichienderana nekutsvaga kwavo, uye zvinogona kukonzera zvakare, makwikwi iwayo akapera simba.

Auftritt auf der Landingpage

Die meisten Google Ads-Keywords, yaunodyidzana neimwe ad, buda papeji yekumhara, kuti ad yako inobatanidza. Izvi hazviitike nguva dzose, uye chinofanira kuva chinangwa chako, kugadzira inoenderana mushandisi rwendo kubva pakutsvaga kwekutsvaga kusvika kune inotarirwa peji, saka vashandisi vako havanzwe saizvozvo, kuti yatorwa ne ad yako.

Ndingawane kupi Google Ads keywords?

Google-Trends

Sie sind vielleicht ein Experte auf Ihrem Gebiet, asi nzira, matauriro acho, zvakasiyana zvachose nenzira, kuti vateereri vako vanowanzotaura sei nezvazvo. Google Trends inokupa ruzivo rwakajeka nezvazvo, kuti boka rako rinotsvaga rinotsvaga sei zvaunopihwa.

Bestehende Abfragen

Unternehmen oder Werbetreibende können die Google Search Console oder den Kundenakquisitionsbericht über Google Analytics verwenden, kuona, ayo mazwi anounza zvingangoitika kune webhusaiti yako.

website

Scannen Sie den Inhalt Ihrer Website, kutarisa mazwi makuru nemitsara, izvo zvaunogona kusanganisira mumashambadziro ako eGoogle.

Keywords des Konkurrenten

Ita chokwadi, kuti iwe unoita keyword ongororo yevanokwikwidza, usati waita mushandirapamwe wako weAdWords, sezvo izvi zvichizokubatsira kuronga chirongwa chemushandirapamwe.

Kana iwe ukatevera zvese izvi, kuwana vatungamiri uye tarisiro, vari kunyatsofarira zvaunopa.

Yakatumirwa pa

Maitiro ekubudirira muAdwords

Adwords

Adwords is a great tool to market your website and it can make a huge impact on the success of your website. Iwe unozogona kusvika kune chinangwa chevateereri chaunoda uye kuendesa meseji yako kupasirese. Iyo yemahara kushandisa uye kune akawanda anobatsira matipi ekukubatsira iwe kubudirira mumushandirapamwe wako. Izvi zvinyorwa zvinovhara misoro senge Keyword research, Bidding, Chibodzwa chemhando, uye Kumhara peji.

Keyword research

Keyword research for Adwords is a process that helps online marketers determine the best keywords for a campaign. Mazwi akakosha anogona kubatsira mabhizinesi kuona kuti ndezvipi zvigadzirwa kana masevhisi anonyanya kufarirwa, uye inogona kupa nhamba dzinobatsira dzekuti ndedzipi mhando dzekutsvaga dzinoguma nekutengesa. Mabhizinesi anogona kushandisa Google keyword planner kuti avabatsire kusarudza kuti ndeapi mazwi akakosha ekushandisa. Nekuita izvi, vanokwanisa kugadzira runyoro rwemazwi akakosha uye kukudziridza anoshanda ekubhadhara-per-click advertising campaigns.

Keyword research inofanirwa kutanga kutanga pamushandirapamwe kuitira kuti mari ive nemusoro uye mushandirapamwe uve nemukana wakanyanya wekubudirira. Zvinofanirwa kusanganisirawo kusarudza mazwi akakosha uye mapoka ekushambadzira. Mazwi akakosha ane mukurumbira gore rapfuura anogona kusashanda nhasi, saka zvakakosha kuti uite runyoro rwemashoko akakosha anonangana nevateereri.

Keyword research yeAdwords inogona kuitwa nenzira dzakasiyana siyana. Chinangwa chekutanga chekutsvagisa mazwi akakosha kuona anonyanya kukosha uye anozivikanwa mazwi ane chekuita nezvido zvevateereri vako.. Mazwi akakosha anoverengerwa kukosha kwawo uye kugona kugadzira traffic. Kuti uwane iwo anonyanya kukosha mazwi, unogona kushandisa Google Keyword Planner kana chishandiso chakabhadharwa seAhrefs kana Semrush. Maturusi aya anosiyana mumitengo yazvo uye angangoda mari shoma yepamwedzi yekushandisa.

Keyword research yakakosha kune mawebhusaiti matsva uye inobatsira kuona kuti ndeapi mazwi makuru ekunongedza. Nzvimbo yakanaka yekutanga iGoogle keyword planner, iyo inotarisisa mafambiro munguva chaiyo. Chishandiso chinokupa fungidziro yemwedzi wekutsvaga vhoriyamu yemazwi akasiyana, pamwe chete nehuwandu hwevanhu vari kutsvaga mazwi akafanana.

Bidding

Bidding on Adwords is an important part of any PPC advertising strategy. Iwe unofanirwa kusarudza iyo ad yekumisikidzwa iyo inokwezva vateereri vako uye kubhadharisa iyo mari pakudzvanya kwaunoda kushandisa.. Kazhinji, iyo yakakwirira yebhidhiyo yako, kazhinji kushambadzira kwako kuchaonekwa. Zvichienderana nevateereri vako, unogona kugadzirisa mabhidhi ako zvichienderana nehuwandu hwevanhu hwaunoziva huchafarira chigadzirwa chako.

Idzo nzira mbiri dzinowanzo bhiza paAdwords mutengo pakudzvanya (CPC) uye mutengo pa mille (CPM). CPC ndiyo inonyanya kushanda mhando yekubhidha, sezvo inogona kutyaira vatengi vakananga kune yako webhusaiti. Zvisinei, haishande kana iwe uchida kutyaira mavhoriyamu makuru ezuva nezuva traffic. CPM kubhidha inoshanda paDisplay Network, asi inoshanda chete pamawebhusaiti anoratidza AdSense ads.

Paunenge uchitsvaga paAdwords, iwe unofanirwa kuseta bhajeti shoma yePS200 pamwedzi, kana huwandu hwepamusoro hunobva pane yako niche uye inotarisirwa webhusaiti traffic. Paunenge wafunga bhajeti yako, unogona kuigovana nayo 30 kuti uwane bhajeti yako yezuva nezuva. Zvisinei, yeuka kuti nhamba iyi nhungamiro uye kwete mutemo wakatarwa.

Pane nzira dzakawanda dzekutora mabhidhi ako kukwezva yakanyanya traffic. Semuyenzaniso, unogona kushandisa nzvimbo kuti uwedzere mikana yako yekuonekwa pamusoro pezvinyorwa. AdWords ichawedzera bhidhi yako kana ad yako inoenderana nezviri pamusoro. Iyi nzira inokurudzirwa kune vashandisi vepamusoro. Iwe unogona zvakare kushandisa nzira dzekunangisa dzemhando dzemushandirapamwe dzinoratidza kushambadza paDisplay Network.

Chibodzwa chemhando

The quality score of your ad is an important factor in how successful your campaign is. Ichaona kuti ad yako icharatidzwa kupi uye kuti imarii. Iyo yakakwirira yemhando yepamusoro, zviri nani ads ako achaita. Izvo zvakakoshawo kuti zviri mukati me ad yako zvienderane nezviri pawebhusaiti yako. Izvi zvinodzivirira kushambadzira kwako kubva pakubatanidza kune zvisina basa masaiti.

Iyo Quality Score inotarwa nemusanganiswa wezvinhu, kusanganisira mutengo wekudzvanya bhidhi. Iyo fungidziro yekuti kushambadzira kwako kwakakosha sei kumazwi ako akakosha. Ads ane High Quality Scores anogona kugamuchira mitengo yakaderera uye zvirinani ad zvinzvimbo. Ichi chinhu chinonyanya kukosha kune vashambadziri pane bhajeti.

Kuwedzera yako Quality Score, iwe unofanirwa kugadzirisa peji yekumhara uye kiyi kune mazwi ekutsvaga. Semuyenzaniso, kana chiziviso chako chiri pamusoro pezano remutero mukuru, peji rako rekumhara rinofanira kusanganisira mufananidzo wemunhu akura. Kuedza zvakare chikamu chakakosha chekuvandudza Quality Score. Gadzira akasiyana ad shanduro kuti uedze nzira dzakasiyana uye uone kuti ndedzipi dzinoshanda zvakanyanya.

Shambadziro dzine izwi rakakosha rinogona kuve nemhando dzakasiyana Zvibodzwa, zvinoreva kuti vanogona kunge vari kuita zvakasiyana nezvako. Shambadziro yakanaka ine High Quality Score ichawedzera mukana wekuonekwa nemutengi.

Peji yekumhara

Creating a great landing page is crucial for the success of your Adwords campaign. Inofanira kunge iri SEO-inoshamwaridzika uye inosanganisira ako makuru makiyi uye echipiri mazwi makuru. Inofanirawo kuve neyakanaka H-tag hierarchy uye inosanganisira alt hunhu pamifananidzo. Mapeji ekumhara anofanirwa kurodha nekukurumidza sezvo vashandisi vasinganamatire kwenguva refu pane inononoka peji. Saizvozvo, HubSpot yakataura kuti kumhanyisa peji nechero masekonzi mashoma kunogona kuwedzera mitengo yekushandura ne 3 ku 7 muzana.

Kana vashanyi vadzvanya pane ads kana zvinyorwa zvinongedzo, vanotarisira kuwana ruzivo rwakakodzera kune zvavanoda. Zvinovashungurudza kusvika papeji isingaenderane nezvavanotarisira. Kunzvenga izvi, ita shuwa kuti peji rako rekumhara rine zvemukati zvinobatsira kune vako vaunotarisisa vatengi. Kamwe vashanyi vanowana ruzivo rwakakodzera, vanogona kukubata.

Peji yekumhara ndiyo peji rewebhu apo vanhu vanozomhara mushure mekudzvanya pane ad. Peji yekumhara ichange iine URL yakafanana neyekupedzisira URL yechishambadzo. Google ine mutemo unoda iyo yekupedzisira URL uye URL yekuratidzira kugovera iyo dhomeini imwechete. Nokuda kwechikonzero ichi, kuita kuti peji yekumhara ive yakakodzera sezvinobvira kwakakosha kune yakabudirira AdWords mushandirapamwe.

Peji yako yekumhara inofanirwa kutarisa pane chinopihwa uye kambani yako. Usaremedza vashanyi vako neruzivo rusina basa. Pane kudaro, vape ruzivo runovabatsira kuita sarudzo yekutenga. Izvi zvinovabatsira kuvaka kuvimba mubhizinesi rako.

Quality score vs bid rank

The Quality Score is the discount you receive for a campaign, uye inogona kuve chinhu chakakosha mukuita kuti bhizinesi rako rinyorwe pamusoro. Ads ane High Quality Score vanokwanisa kuwana nzvimbo yepamusoro pamutengo wakaderera pane avo vane yakaderera, asi ads ane yakaderera Quality Score haigone kuwana yepamusoro nzvimbo zvachose. Shambadziro yakanaka inoudza vangangove vatengi kukosha kwaunogona kupa uye ine inomanikidza kufona kuita. Inofanirwa zvakare kukwezva vashandisi kune ese maturusi.

Pane akati wandei ezvikonzero zvinotaridza izwi rakakosha's Quality Score, asi keyword relevance ndicho chinhu chikuru. Iwe unofanirwa kuyedza kusiyanisa kwakasiyana kwekopi yako yekushambadzira, uye ita shuwa kuti dzakanyanya kukosha. Semuyenzaniso, kana iwe uchimhanyisa bhizinesi rekurojesa imba, try using the keyword ‘bounce houses’ in your ads. Izvi zvichawedzera CTR yako, uye kukubatsira iwe kuwana yepamusoro Quality Score.

Quality Score inoratidza kuita kwese kwemushandirapamwe wako. Inoudza Google kuti zvine chekuita sei nezvirimo kumubvunzo wemutsvagi. Inobatsirawo kuvandudza yako Ad Rank. Google inoverengera Ad Rank nekufunga matatu metrics: ad kukosha, ruzivo rwepeji yekumhara, uye inotarisirwa CTR. Kune rimwe nerimwe keyword, iwe unogona kutarisa yayo Hunhu Chibodzwa nekuona iyo Quality Score column.

Cost of campaigns

One of the most important aspects of a Pay-Per-Click advertising campaign is choosing keywords carefully. Mazwi akareba-muswe achaunza vateereri vakanangwa uye vane makwikwi mashoma, iyo inobatsira kuchengetedza mutengo weAdwords mishandirapamwe pasi. Zvisinei, zvakakosha kuti urambe uchifunga kuti mutengo wakabhadharwa pane kudzvanya unozoenderana nekuzivikanwa kwainzi izwi guru.

Pane zvinhu zvakawanda zvinopesvedzera mutengo weAdWords campaign, kusanganisira kuti kangani kudzvanya uye nekushandurwa kunoitwa mushandirapamwe. Semuyenzaniso, iyo mhando yemhando yemazwi ako akakosha uye maSERP anovavarira ese anozokanganisa mutengo wemushandirapamwe wako. Kana iwe uchingoda mashoma mashoma ekudzvanya, unogona kusarudza kudzikamisa mari yese yemushandirapamwe wako kune imwe dhora. Kuti uwedzere kudhura-kushanda kwemushandirapamwe wako, optimize ads ako kuti uwane chinzvimbo chepamusoro.

Kushandisa Google Ads Cost Calculator kunogona kukubatsira kuseta bhajeti yemushandirapamwe wako weAdWords. Ichakubatsirawo kuverenga kutengesa kwako pamwedzi, mari yakawanda, uye purofiti. Kuziva bhajeti rako uye kushanda kwemushandirapamwe wako inhanho yekutanga mukugadzira purofiti yekushambadzira. Uyezve, unogona kugadzirisa bhajeti yako sezvo bhizinesi rako richikura.

Iwe unogona zvakare kugadzirisa ako ad mishandirapamwe kuti utarise pane mamwe mapuratifomu. Semuyenzaniso, unogona kudzima mishandirapamwe isingakuunzi purofiti panharembozha. Nekudzikisa mabhidhi ako pamapuratifomu aya, iwe unozokwanisa kushandisa yakawanda pamapuratifomu anogadzira purofiti yakawanda. Saizvozvowo, unogona kuderedza nzvimbo yako yejografi.

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How to Use Google Adwords to Maximize Your Advertising Budget

Adwords

Pane nzira dzinoverengeka dzakasiyana dzekushandisa iyo Pay-per-click (PPC) advertising platform. These methods include the use of Keywords, Ad Groups, uye Ads. Kushandisa idzi nzira dzakasiyana dzinokutendera kuti uwedzere bhajeti yako yekushambadzira. Hezvino zvimwe zvinhu zvekuchengeta mupfungwa kana uchishandisa iyi puratifomu. Ukangonzwisisa aya mafundo makuru, iwe unozokwanisa kugadzira zvinobudirira AdWords mushandirapamwe inosangana nezvinangwa zvebhizinesi rako.

Pay-per-click (PPC) advertising platform

A Pay-per-click (PPC) ad ishambadziro pawebhusaiti inodzvanywa nemutengi achipindura mubvunzo wekutsvaga. Inogona kunge iri nyore mavara ad kana mufananidzo kana vhidhiyo. PPC ads inoonekwa pane yekutsvaga injini, websites, uye social media platforms.

Kunyangwe pay-per-click advertising iri nyore, pane zvinhu zvakati wandei zvekufunga nezvazvo usati watanga mushandirapamwe unobudirira. Kutanga kwazvose, ad yako inofanirwa kukwikwidza nezvimwe zviziviso pasaiti. Izvi zvinoitwa kuburikidza nemaitiro anonzi Ad Auction, umo Google inotara kukosha kweshambadzo yega yega zvichienderana nekukodzera kwayo uye kushanda kwayo.

Chechipiri, iwe unofanirwa kuona yako PPC mushandirapamwe ROI. Nepo mubhadharo weCPC unogona kunge wakaderera se $25 nekudzvanya, indasitiri yese yakasiyana nemamiriro ayo emari, uye ROI kuverenga kwakanyanya kuomarara kana iwe uchifunga zvisiri zvekutengesa shanduko.

Kunyangwe vashambadziri vazhinji vanopika neAdwords, kune mamwe mapuratifomu ekushambadzira akakodzera kutarisa kunze. Facebook, semuyenzaniso, zvapera 1.3 bhiriyoni vashandisi uye inzvimbo yakanaka kune mamwe marudzi emabhizinesi. LinkedIn, pane rimwe divi, ndiyo hombe nyanzvi pasocial network uye ine chikuva chekushambadzira chinonangana nevanhu nehunhu hwavo chaihwo.

Kana zvasvika kuPPC, kiyi ndeyokusarudza mazwi ako akakosha. Iyo yakanyanya kunangwa yako danidziro, zvakanyanya mukana ads ako achaonekwa nevatengi. Izvi zvinoreva kugadzirisa mabhidhi ako zvichienderana. Semuyenzaniso, kana iwe uchida kusvika kune vateereri vakawanda, seta yako yakawanda kubhidha pa $1.00.

Imwe yakakurumbira PPC yekushambadzira chikuva Twitter. Yayo yekushambadza chikuva inobvumidza iwe kudyidzana nevashandisi pasi rese. Kunyangwe ichishaya kusvika kweFacebook, Twitter inopa yakasarudzika maturusi ekushambadzira emabhizinesi. Unogona kugadzira yako Twitter ad campaign kuti uwane vateveri, kuwedzera kushandurwa kwewebhusaiti, kana kukurudzira vanhu kuti vatore app. Sezvo chikuva chakavakirwa pakubatana chaiko, Twitter Ads inowanzopa yakaderera mitengo pane Facebook. Iwo akadzikisi-mutengo ads anogona kudzika semapenzi matatu.

Keywords

When using keywords for Adwords, zvakakosha kuti unzwisise chinangwa chevateereri vako. Nepo Google Ads ari maturusi akakosha ekushambadzira, vanongokumbira kune vashandisi vari kushingaira kutsvaga mhinduro kumatambudziko avo. Iyi irudzi rwakasiyana rwevateereri pane vanhu vari kunze kweinjini yekutsvaga vanogona kunge vachingobhurawuza kana kutsvaga dzidzo.

Mazwi akakosha mazwi kana zvirevo zvinotsvakwa neGoogle kuti uwane zvinoenderana newebhu. Kana yakashandiswa nemazvo, vanogona kukubatsira kuti usvike kune vanokwanisa tarisiro mberi pasi pekutenga faniro. Mazwi akakosha akakamurwa kuita zvikamu zvitatu zvikuru, informational, uye kutengeserana. Iyo yakanaka keyword yekusarudza zano ichakubvumidza iwe kunanga iwo emhando dzevashandisi uchidzikamisa mutengo wako wePPC.

Paunenge waona chinangwa chemazwi ako makuru, danho rinotevera nderekutsvagisa makwikwi ezwi rimwe nerimwe rakakosha. Unogona kushandisa zvishandiso seSEMrush kuona makwikwi uye kiyi yekuzivikanwa kwerimwe kiyi kiyi. Ichi chishandiso chinokuratidza zvakare kuti vangani vanotsvaga vanoshandisa izwi rakakosha, makwikwi ayo, uye mutengo wayo.

Broad match keywords anokwikwidza zvakanyanya uye anogona kusasvika kune vatengi chaivo. Iwo zvakare akapamhama, saka vanogona kukwezva nhamba huru yevanhu vasingatombode masevhisi ako. Semuyenzaniso, kana iwe uine kambani yedhijitari yekushambadzira yedhijitari, you might rank for the broad match keyword “Digital marketing” and reach customers searching for digital marketing software or videos.

Imwe nzira huru yekuwedzera kushanda kwekushambadzira kwako kushandisa keyword mitsara iyo yakanyatso kujeka kupfuura iyo yakajairwa.. Using the phrase “fine dining gift certificate” is an example of a specific keyword phrase, izvo zvaizonanga vanodya vachitsvaga yakanaka yekudyira chiitiko. Semuyenzaniso, Bouley's Fine Dining chipo chitupa chaizonanga vanodya vachitsvaga iyo French Fine Dining Chiitiko.

Imwe nzira yekuvandudza yako keyword kusarudzwa ndeyekusarudza mazwi makuru ane yakaderera makwikwi uye yakakwirira kukosha. Semuyenzaniso, kana uchimhanyisa agency yekutakura zvinhu, you might want to use keywords like “flower shops” uye “cargo agency”. These keywords would be the most relevant for a searcher typing “flower shop”, asi unogona kushandisa masinonimimi zvakare.

Bidding strategy

There are several factors to consider when choosing a bidding strategy for Adwords. Kushandisa kutendeuka kutevera, Google Analytics, uye keyword planner inogona kukubatsira kuita sarudzo chaiyo nezve mabhidhi ekushandisa uye kuti chinangwa chako ROI chinofanira kunge chiri chii. Izvi zvinogona kukubatsira kuona kuti ndeapi mazwi akakosha ekubhadharisa uye kuti ingani yekubhadharisa paari. Iwe unogona zvakare kuita bvunzo dzeA/B kuti uone kuti ndeapi mabhidhi anoshanda zvakanyanya kubhizinesi rako.

Kushandisa otomatiki kubhidha zano kunobvumidza iwe kudzora mabhidhi ako zuva nezuva. Aya maalgorithms akagadzirirwa kunanga zvibodzwa uye kutora kufungidzira kunze kwekuseta mabhidhi. Akasiyana otomatiki bhidhi nzira dziripo kuti uwedzere huwandu hwekudzvanya, kutendeuka, uye kukosha kwekutendeuka kwega kwega.

Kubhidha mazwi akakosha muAdWords hakusi nyore sezvazvingaite, kunyanya kana uri mutsva kubasa. Vanhu vazhinji vanopedzisira vabhadhara mari yakawandisa uye vachingowana shanduko shoma. Ivo vanowanzo funga kuti vanofanirwa kunanga zvinzvimbo zvepamusoro muGoogle's SERPs, asi zano rakanaka rekubhidha rinogona kuderedza mitengo yako uye kuwedzera shanduko.

Kubhidha kwemazwi akakosha inzira huru yekuwana zvakanyanya kuoneka. Unogona kugadzirisa bhidhi yako kuti uwedzere kudzvanya kwako, mavhidhiyo maonero, uye zvinoonekwa. Iyi nzira yakanakirawo kune avo vasina chokwadi kuti ndeapi mazwi makuru anoburitsa mari yakawanda, asi hauna nguva yekugadzirisa nemaoko.

Paunotanga kuedza mishandirapamwe mitsva, usakanganwa kumhanya zuva nezuva mushumo pamusoro pekuita kwemazwi ako akakosha uye mabhidhi. Izvi zvinokuratidza kuti vatengi vako vari kudzvanya kupi uye kuti marii yauri kushandisa pakudzvanya. Paunenge uchishandisa mutsara wemitsara uye yakakura match keywords, iwe unofanirwa kuve nechokwadi chekuti uri kuwana yakanakisa mhando mamaki inogoneka.

Iyo yakanakisa yekubhidha zano reAdwords zvinoenderana nekuti mangani ekushandura webhusaiti yako. Kana webhusaiti yako ikawana yakawanda traffic uye ine yakanyanya kutendeuka mwero, unogona kuseta mabhidhi ako kumusoro uye kuwedzera yako ad chinzvimbo. Kuti uwedzere ROI yako, unofanira kukwidziridza ad quality yako.

Campaign budget

Google Adwords campaigns do not have a set cost, saka zvakakosha kugadzirisa bhajeti remishandirapamwe yakasiyana. Mutengo wacho unoenderana nerudzi rwechigadzirwa kana sevhisi yauri kutengesa uye indasitiri yauri mairi. Rangarira, kuti iwe uri kunyanya kutenga webhusaiti traffic. Google Adwords yakaita sediki-musika, saka mutengo wemazwi akakosha uye kuiswa kwekushambadzira kuchasiyana zvakanyanya.

Kune vatengesi vepamhepo, bhajeti yemushandirapamwe inogona kuiswa pazuva kana pamwedzi. Iwe unogona kugadzirisa iyi bhajeti kune yakatarwa nguva nguva kana zvichibva pane zvakafanotsanangurwa masaini, senge mhando yebrowser, nguva yezuva, kana nzvimbo. Pakuisa bhajeti yako yeGoogle Adwords, iwe unofanirwawo kuseta yako yakanyanya mutengo-per-tinya (CPC) bid, kana huwandu hwemari yaunoda kubhadhara nekudzvanya kamwe chete. Iwe unofanirwa kutarisa mabhidhi ako, sezvo vachigona kukanganisa huwandu hwetraffic yaunowana uye yako Return on Investment (ROI).

Huwandu hwemari yaubhajeti hunofanirwa kusiyana zvichienderana neindasitiri yako, zvinodiwa nemutengi wako, uye mhando yemashambadziro auri kuita. Iyo yakajairika yemushandirapamwe bhajeti ichasiyana pakati $25 uye $150 pazuva. Kana uine bhajeti shoma, iwe unofanirwa kufunga nezve kuwedzera kuti iite kuti ishande zvakanyanya.

Kushandisa bhajeti rakagovaniswa kunobatsira kune akawanda macampaign anogovera chinangwa chakafanana. Mabhajeti akagovaniswa anoshanda zvakanaka kumishandirapamwe yemwaka yakabatana nemazororo chaiwo. Iwe unogona zvakare kugadzira mushandirapamwe neyakagovaniswa bhajeti uye cap iyo bhajeti yemutengi mumwe chete. Izvi zvinozoita kuti mushandirapamwe wako usashandise zvakawanda kupfuura zvazvinoda.

Kana iwe uri mutsva kuAdwords, zviri nani kutanga zvishoma uye kuwedzera bhajeti yako sezvaunowana ruzivo rwakawanda. Iwe hauzive zvichashanda uye zvisingaite, saka zvakakosha kutanga nemushandirapamwe wekuyedza kutanga. Mushandirapamwe wako wekutanga unogona kuita pundutso, kutyora-enzana, kana kutorasikirwa nemari. Rangarira kuti mwedzi yako mishoma yekutanga mishandirapamwe inguva yekuzvishambadza uye kudzidza.

Semunhu anotanga, bhajeti yako yekutanga inogona kubva $10 ku $50 pazuva. Sezvo mushandirapamwe wako unokura, unogona kuisimudza $80 zuva. Izvi zvakaenzana $1,216 kwevhiki yako yekutanga. Kana ukaronga kupedza anopfuura mwedzi, unogona kuseta huwandu hwe $2,700.

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The Importance of Keyword Research in Adwords

Adwords

Keyword research

Keyword research is an important part of any AdWords campaign. It will help you find keywords that people are searching for online and will ensure that your campaign is as targeted as possible. Pamusoro pe, keyword research inogona kukubatsira kuseta bhajeti chaiyo yemushandirapamwe wako. Sezvo mutengo wekudzvanya uchisiyana zvakanyanya kubva pakiyi izwi kune kiyi uye indasitiri kune indasitiri, zvakakosha kuti uite tsvakiridzo yakawanda sezvinobvira kuti uve nechokwadi chekuti bhajeti yako yashandiswa zvakanaka.

Kutanga, shandisa izwi rembeu, iyo ipfupi, yakakurumbira keyword inotsanangura chigadzirwa chako kana sevhisi. Semuyenzaniso, kana bhizinesi rako richinyanya kuita zvechokoreti, you might choose “chocolate”. Kubva ipapo, wedzera iyo yembeu keyword rondedzero mune yakakwira nhanho runyorwa rweakabatana keywords. Google Keyword Tool inogona kukubatsira kugadzira mazano embeu yako.

Imwe nhanho yakakosha mukutsvagisa mazwi makuru ndeyekuona chinangwa chemushandisi. Kusarudza mazwi akakosha kubva pachinangwa kwakakosha nekuti mazwi makuru asina basa haana basa. Semuyenzaniso, a person searching for “wedding cake” has a different intent than someone searching for “wedding cakes near me”. Iyo yekupedzisira ndiyo yakanyanya kunangwa kutsvaga, uye zvinowanzoita kuti utenge.

Kana uchinge wasarudza chinangwa chevateereri vako, unogona kutanga keyword research. Nepo kune emahara keyword ekutsvagisa maturusi akadai seGoogle Adwords Keyword Tool, zvakakosha kuti utarise akabhadharwa keyword research maturusi akadai seAhrefs kuti uone kukosha kwemazwi ako akakosha. Zvishandiso izvi zvakare zvinokupa metrics nezve ako akakosha mazwi.

Keyword research yakakosha kana iwe uchida kuwana zvakawanda kubva muAdWords yako mushandirapamwe. Izvo zvakakosha kuti uzive mhando dzemakiyi mazwi anotsvaga vanhu uye ndeapi ari kunyanya kukwikwidza. Paunenge wasarudza mhando yemazwi akakosha, unogona kutarisa mushandirapamwe wako kune avo vane vhoriyamu yekutsvaga yakakwirira. Iwe unogona zvakare kushandisa Google Keyword Planner chishandiso kuti uone kana paine akakosha mazwi.

Bidding process

When a visitor clicks on your advertisement, uchabhadhariswa zvichienderana nebhidhi yaunoisa kune iyoyo ad. Kubhidha paGoogle ads kwakafanana nemusika wemasheya mukuti wakavakirwa pakupihwa uye kudiwa. Mishandirapamwe yepamberi inogona kushandisa zvigadziriso zvebhidhi kukwidziridza mabhidhi avo nekufamba kwenguva.

Kuedza mabhidhi akasiyana, you can use the Draft & Experiments feature in Google Ads. Ichi chimiro chinokutendera kuti uedze huwandu hwakasiyana hwemabhidhi uye uone kuti ndeipi inoburitsa zvakanakisa mhedzisiro. Semuyenzaniso, kana uri kusimudzira mushandirapamwe wekuzivisa brand, unogona kugadzirisa dhidhi yako ne 20% zvemafoni efoni. Zvisinei, iwe unofanirwa kungwarira kuita shanduko huru mubhidhi yako kusvika wava nedata rakakwana rekuita shanduko dzinodiwa. Iwe unogona zvakare kuita kuti maitiro ekubhidha ave nyore nekuchengetedza account yako chimiro chiri nyore.

Kubhadhara pamazwi makuru muAdwords kunogona kuvhiringidza, kunyanya kune avo vatsva kune nzira yekushambadzira. Vanhu vazhinji vanopedzisira vashandisa mari yakawandisa kune vashoma kutendeuka. Vanotenda zvisizvo kuti vanofanirwa kunanga chinzvimbo chepamusoro paGoogle's SERPs. Zvisinei, kune nzira dzinoshanda dzekubhidha dzisingangodzikisi mari yako chete, asi zvakare wedzera shanduko yako uye chinzvimbo chekushambadzira.

Kana iwe usina ruzivo mukubhidha paGoogle Ads, unogona kubvunza nyanzvi kuti ione iyo chaiyo bhidhi yemushandirapamwe wako. Nzira yakanaka yekutanga kufunga nezvezvinangwa zvebhizinesi rako uye kuti unoda kuzvizadzisa sei. Zvinangwa izvi zvinokutungamira mumabhidhi ako. Iwe unofanirwawo kufunga nezvenhoroondo yemazwi ako makuru.

Kubhidha pamazwi akakosha kwakakosha pakushambadzira kwakabhadharwa kwakabudirira. Sarudza mazwi akakosha anoenderana nebhizinesi rako. Zvadaro, ongorora uye gadzirisa zvinoenderana nemhedzisiro iri nani. Besides, iwe unofanirwa kuve nechokwadi chekugara uchitarisa mushandirapamwe wako uye kugadzirisa ako mazwi makuru kana akatadza kuunza zvaunoda mhedzisiro. Weslee Clyde inyanzvi yekushambadzira yekushambadzira kuNew Breed. Anosundwa neruzivo rwevatengi.

Pane nzira dzakawanda dzekukwirisa mabhidhi aunoitira ads paGoogle. Iwe unogona kusarudza kutarisa pamutengo pane kudzvanya, pakati penzvimbo, kutendeuka, kana kubatanidzwa, kana kuti unogona kushandisa musanganiswa wemametric aya. Google inotarisawo Quality Score, zvinotarisirwa kudzvanya-kuburikidza mwero, uye ad kukosha. Kuwedzera yako yemhando zvibodzwa kunogona kuderedza mutengo wako pakudzvanya uye kuwedzera yako avhareji chinzvimbo.

Tracking results

Tracking the results of Adwords pay-per-click campaigns can be difficult. Kunyange zvazvo zviri nyore kuyera kutendeuka kubva kune webhusaiti, hazvisi nyore kuronda chiitiko chisina Indaneti. Semuyenzaniso, vamwe vatengi vanogona kufarira sevhisi asi vanosarudza kutaura nemunhu chaiye parunhare. Kutevera kufona kwakasiyana kwazvo nekutevera kutendeuka kwewebhusaiti, asi zvinogoneka.

Kutsvaga shanduko yeasiri ecommerce mishandirapamwe, iwe unogona kuseta kukosha kwekushandura kunoratidza iyo inozowana mari. Ukoshi uhwu hunogona kusetwa mushanduko yekutevera marongero muAdWords. Kushandisa chimiro ichi, unofanira kugadzirisa chidimbu chekodhi muakaundi yeAdWords. Iwe unozofanirwa kuwedzera shanduko kubva kune yako yekutenga ngoro system.

Kana wangoisa ruzivo rwese rwunodiwa, unogona kuronda mhedzisiro yeAdwords mishandirapamwe. Iwe unogona zvakare kuona nhamba yeshanduko pane ese mashanduko maitiro. Pamusoro peizvi, iwe unogona kuona iyo attribution modhi yeshanduko yega yega. Kana iwe uchida kuwana nzwisiso iri nani yekuti ndeapi mazwi makuru uye ad mafomu anoburitsa zvakanakisa mhedzisiro, unogona kuseta template yekutevera uye shandisa iyi ruzivo rwekutevera mumishandirapamwe inotevera.

Iwe unogona zvakare kubatanidza yako AdWords uye Google Analytics account. Analytics ndeyemahara uye inopa akasiyana ekuwedzera maficha. Iwe unogona kudzidza zvakawanda nezve nzira yekubatanidza izvi zvirongwa zviviri muGoogle Yakasanganiswa Simba reAdWords uye Analytics webinar.. Iyo webinar yekare, asi zvichiri kubatsira pakunzwisisa hukama pakati pezviviri.

Imwe nzira yekutevera mibairo yeAdwords mishandirapamwe ndeyekutsvaga mapoka ad. Aya ndiwo maunganidzwa ekushambadzira ane mazwi akakosha akafanana. Aya mapoka ekushambadzira anogona kugadzirwa kune akasiyana zvigadzirwa kana sevhisi mhando. Mapoka aya anogona kubva angoiswa matagi nekuiswa muzvikamu. Ichi chinhu chinobatsira zvakanyanya mukuronda mhinduro.

Chibodzwa chemhando

The Quality Score of your Adwords ads is the estimated level of relevancy between your ad and a user’s search. Zvinosarudzwa nezvinhu zvakawanda, kusanganisira ad kukosha uye ruzivo rwemushandisi pane yako yekumhara peji. Yako Hunhu Chibodzwa chinozosiyana kune akasiyana makiyi, ad groups, uye mishandirapamwe. Chibodzwa chemhando yakaderera chinogona kukonzera kutambisa ad bhajeti uye kusaita zvakanaka kwekushambadzira.

Kudzvanya-kuburikidza nechiyero kunoreva huwandu hwevanhu vanodzvanya pane yako ad, uye ndiyo metric yakakosha yekuona kushanda kwemushandirapamwe wako. Kana vanhu vasiri kudzvanya pane yako ad, iwe unozopedzisira uine yakaderera Quality Score. Kana yako yekudzvanya-kuburikidza mwero yakakwira, ad yako ichaonekwa yakakwira mumibairo yekutsvaga uye mutengo-pa-per-click yako uchadzikira.

Kuti uwedzere kunaka kwako zvibodzwa, ita shuwa kuti kushambadzira kwako kunoenderana nezviri pasaiti yako. Unogona kuita izvi nekusarudza Broad match, Kuenderana kwechirevo, kana Single keyword ad mapoka. Kana iwe uri kuyedza kusvika kune vanhu vari kutsvaga chimwe chigadzirwa kana sevhisi, unofanira kushandisa Broad match, sezvo iriyo nzira yakakosha yekusvika kwavari. Mutsara wemitsara ndiyo inonyanya kukosha sarudzo kune vanhu vakanyanya mukutsvaga kwavo, asi haugone kunongedzera chaiwo maficha echigadzirwa chako.

Kana kushambadzira kwako kusasangana nechinangwa chemutsvagi, havazoratidzirwe muauction. Nekuwedzera yako Quality Score, iwe unozokwanisa kuburitsa vakwikwidzi vari kubhadhara dhora repamusoro panzvimbo yekushambadzira. A High Quality Score inogona kubatsira vashambadziri vane mabhajeti mashoma kukwikwidza nevakakwira-bidder.

Pamusoro pekutarisa mazwi ako makuru, iwe unofanirwawo kuterera kune ako mapeji ekumhara. A good Quality Score will improve your ads’ performance over time. Iyo yakakwirira yako Quality Score, iyo yakaderera mutengo-pa-kudzvanya kwako kuchave. Izvi zvinodaro nekuti mapeji ako ekumhara anofanirwa kuve akakodzera kune keyword grouping. Yakanaka Hunhu Chibodzwa ichaita kuti kushambadzira kwako kuoneke kumusoro mune organic yekutsvaga mhinduro uye kudzikisira yako mutengo-per-tinya. Saka zvakakosha kuti utarise Hunhu Hwako hwema ads uye kuvavandudza kakawanda sezvaunokwanisa.

Yako mhando yemhando inogona kuvandudzwa nekuvandudza kukosha kwemazwi ako akakosha. Izvo zvakare zvinofunga nezve yako yekumhara peji ruzivo. A low CTR zvinoreva kuti ad yako haina basa. Iyo yakakwira CTR inowedzera yako mhando yemhando, nepo akaderera anorideredza.

Yakatumirwa pa

Steigern Sie mit Google AdWords den Traffic auf Ihre Website

Google Ads
Google Ads

Imwe yenzira dzinobatsira zvikuru, kukwezva mamwe mapoka anotariswa kune yako online shopu, ist Google Ads oder Google AdWords. Aya ads anogona kukubatsira, kugadzira traffic yakawanda, pasina, ndeipi chikamu chauri mune yako SEO maitiro. Uye chikamu chakanakisa ndeche, kuti inoshanda zvinoshamisa kune ese mabhizinesi matsva uye akasimbiswa, nguva dzose kune zvichangobva kupihwa zvigadzirwa, Shambadzira kushambadza uye zvinopihwa. Kana yako Google ads isiri kushanda sezvaitarisirwa, uri panzvimbo chaipo. Google Ads inokubatsira kunzwisisa, chii chiri nani uye chii chichakubatsira iwe, kufambira mberi murwendo rwekambani yako.

Sezvo iwe uchiseta yako Google Ads mishandirapamwe, iwe unozoona, kuti iyo yakafara match match mhando ndeye standard keyword match, izvo zvinokutendera kuti usvike kune vakawanda vateereri. Nekudaro, kune mamwe mazwi akakosha machisi zvakare, iyo inogona kushandiswa, kusvika kune mamwe mapoka akatariswa.

  1. Zvakakodzera zvakakwana: Pano, Google inonyanya kuenderana nemibvunzo yekutsvaga yevashandisi nemazwi ako akakosha, kusanganisira zviperengo zvisirizvo, Paitaipa kukanganisa, Synonyms uye mazwi akakosha.
  2. Machisi chaiwo: Izvi zvinodaro, apo Google inozongofananidza ads yako, apo mushandisi wekutsvaga asina mitsara yakawanda anoshandisa iro chairo kiyi kiyi yekutsvaga.
  3. Negative Keywords: Aya mazwi makuru kana mitsara, vanovimbisa, kuti hauoneke kutsvaga zvisina basa.
  4. mutsara wemashoko: Izvi zvichava nechokwadi, kuti Google inongofananidza mutsara wako wakakosha kune vanotsvaga, kushandisa mutsara chaiwo, pasina shanduko.
  5. Broad match keyword modifier: Izvi zvakangofanana nekufananidza mazwi makuru, kunze, izvo zvinokubvumira, kuti uwane chaizvo mitsara kana mazwi akakosha, unoda kufanana.

Die Durchführung einer umsatzsteigernden Google Ad-Kampagne erfordert das Verständnis von Schlüsselwörtern, kuziva, izvo zvinoshandura zvakanyanya. Saka zvakakosha, Nyatsoedza mishandirapamwe yako, kutarisa uye optimize. Shandisa shanduko yekutevera, chishandiso chemahara cheGoogle Ads, kunyatsotevera, iro keyword rinounza traffic uye inoshandura. Edza, Tarisira nzvimbo dzakasiyana neGoogle AdWords yako mumapoka akasiyana ekushambadzira emushandirapamwe wako. Izvi zvichakubatsira zvechokwadi, sarudza nzvimbo chaiyo uye nzvimbo, izvo zvinokupa mubayiro nekushandurwa kwakawanda uye kugadzirisa mabhidhi, saka iwe unogona kushandisa mari yako nehungwaru pane ad mapoka, ndiani achakubatsira, kugadzira kutengesa kwakawanda.

Google Display ads inoonekwa pane yechitatu-bato masaiti pawebhu rese, zvichienderana ne, sei kunanga ads ako, waunoita kuti vaonekwe uye kuti ndezvipi ads zvaunogadzira. Uyu unogona kunge uri mukana wakakwana kune vazhinji varidzi vebhizinesi, asi vatengesi vanopokana, iyo inoratidza ads inogona kukanganisa uye inotungamira kune yakashata mushandisi ruzivo uye ruzivo rwemhando.

Yakatumirwa pa

Maitiro ekugadzirisa yako Adwords Campaign

Adwords

Keywords

To maximize the number of clicks your advertising campaign receives, you can try different types of keywords in AdWords. Imwe sarudzo inonzi exact match keywords, iyo inova nechokwadi chekuti ad yako ichaonekwa kana vanotsvaga vachishandisa iwo chaiwo mutsara muhurongwa hwakafanana. Kushandisa chaiyo match keyword kunoderedza mari yako yePPC zvakanyanya, asi zvichaita kuti ads ako aomerwe kuona.

Zvakakosha kusarudza mazwi akakosha anoenderana nebhizinesi rako uye zvirimo. Izvi zvichawedzera mikana yako yekutendeuka uye kuisa mari yakawanda muhomwe yako. Semuyenzaniso, kana iwe uri chitoro chekuwedzera hutano, unofanira kufunga keywords chokuita mavhitaminzi, supplements, herbs, nemimwe mishonga yemasikirwo. Havasi vese vanozoita zvine musoro pamushandirapamwe wako, saka iva nechokwadi chekufunga kuti rudzi rwevatengi vari kutsvaga mu niche yako.

Pakusarudza mazwi makuru eAdWords, funga chinangwa chevateereri vako. Rangarira kuti iwo anonyanya kukosha mazwi ndeaya anokwezva vashandisi vari kushingaira kutsvaga mhinduro kudambudziko ravo. Munhu ari kungobhurawuza padandemutande kana kutsvaga dzidzo, semuyenzaniso, haisi kuzotsvaga chigadzirwa kana sevhisi. Kushandisa mazwi akakosha kunogona kugadzira kana kuputsa mushandirapamwe wako.

Iwe unogona zvakare kushandisa yakafara match modifier kunanga vanhu vari kutsvaga chaiyo chigadzirwa kana sevhisi. Semuyenzaniso, a digital marketing auditing company could rank for the broad match keyword “digital marketing.” This would ensure that their ads appear to customers who are searching for that exact term.

Bidding

You can bid on your ads in a number of ways. Iwe unogona kushandisa mutengo-pa-kudzvanya kana mutengo-pa-pa-yekuwana mabhidhi. Mumutengo we-per-click kubhidha, unozobhadhara chete kana mumwe munhu adzvanya pane yako ad. Cost-per-acquisition kubhidha kwakasiyana. Google Adwords inoshandisa okisheni sisitimu kuona kuti imarii yaunofanira kubhidha pane yega ad. Mari yauno bhidha pa keyword inoenderana nekuti inonyatso shandura sei uye kuti vangani vashanyi vanodzvanya pairi.

Kubhadhara paAdwords kunogona kunetsa. Nzira yakajairika yekubhidha ndeye Cost-Per-Click. Iyi nzira yakanakira kutyaira yakananga traffic. Zvisinei, haishande kana iwe uri kuyedza kukwezva mavhoriyamu makuru e traffic zuva nezuva. Kubhidha kweCPC kunoshanda zvakanyanya kana shambadzo yako ikaratidzwa pamasaiti ane zvinoenderana.

Imwe nzira yekuwedzera bhidhi yako ndeyekugadzirisa mazwi makuru. Iwe unofanirwa kuedza kusarudza mazwi akakosha anoenderana nebhizinesi rako uye zvigadzirwa kana masevhisi auri kupa. Ipapo iwe unofanirwa kutarisa maitiro ekushambadzira kwako nguva nenguva. Iwe unofanirwa kuita shanduko kwairi sezvinodiwa kune yakanyanya ROI. Zvadaro, unogona kuedza kugadzirisa mabhidhi ako zvichienderana nezvawawana zvazvino.

Ziva nezvekuedza kwako kushambadzira kwemakwikwi. Kana vakwikwidzi vako vari kushandisa zita rechiratidzo mumashambadziro avo, unogona kuisa chichemo neGoogle. Neimwe nzira, unogona kuedza kushanda zita rechiratidzo mune yako ad kopi zvagara. Semuyenzaniso, kana iwe uchikwikwidza neanozivikanwa SEO mutungamiri wepfungwa, unofanira kuedza kubhidhai panguva iyoyo. While bidding on your competitors’ terms may get you more clicks, inogona kukanganisa zita rechiratidzo chako.

Chibodzwa chemhando

Quality score is a very important aspect of Adwords and it affects ad positioning and cost per click. Zvisinei, zvakaoma kuzvigadzirisa, sezvo paine zvinhu zvakawanda zviri kunze kwekutonga kwemaneja weakaundi. Semuyenzaniso, peji yekumhara inoda kutungamirwa nedhizaini, budiriro uye IT timu, uye kune zvimwe zvakawanda zvinopa chikamu chemhando yepamusoro.

Kuti uwedzere kunaka kwako zvibodzwa, ita shuwa mazwi ako makuru, ad uye peji yekumhara zvese zvinoenderana. Kunyangwe kana kiyi yako izwi rakaderera kuita, inoda kutungamirirwa kune peji inokwezva vatengi vanodiwa. Zvikasadaro, iwe unozopedzisira wabhadhara yakawanda yenzvimbo yekushambadzira paGoogle kupfuura kukosha kwayo.

Iyo yekudzvanya-kuburikidza mwero inokanganisawo yako AdWords mhando chibodzwa. Yepamusoro yekudzvanya-kuburikidza mwero inoreva kuti ad yako yakakosha uye inobatsira kune munhu akadzvanya pairi. Pamusoro pe, yakavandudzwa Quality Score inogona kuwedzera ad yako chinzvimbo. Kana kushambadzira kwako kwakakosha uye kukwezva kune vateereri vanotarisirwa, ivo vacharatidzwa zvakakwirira mumigumisiro.

Chimwe chinhu chakakosha chinokanganisa chibodzwa chako cheQA inzira iyo mushanyi anoita kana asvika pawebhusaiti. Kana mushanyi ane chiitiko chisina kunaka mushure mekumhara pawebhusaiti, kashoma kuti vatendeuke. Kana ruzivo rwakanyanya kuipa, vachabva panzvimbo, uye izvi zvinodzikisa yako QA mamakisi.

Remarketing

Remarketing is a powerful tool to increase your website’s conversion rate and make your ads more relevant to your audience. Iyo tekinoroji inogona kunanga kune vamwe vateereri zvichibva pane akasiyana ma parameter. Semuyenzaniso, unogona kusarudza kunanga vanhu zvichienderana nezvavakambotsvaga kana nemutauro. Izvo zvakare zvinogoneka kugadzira runyorwa zvichibva pane yavo nhanho yemari uye dzidzo kumashure. AdWords remarketing campaigns inogona kuwedzera shanduko yako uye kugadzirisa ROI yako nekuyeuchidza vateereri vako nezvezvigadzirwa nemasevhisi ako..

Kuti uite kushambadzira zvakare neAdWords mishandirapamwe, iwe unofanirwa kuziva zvinhu zvishoma nezve ad yakanangana nemaitiro. Iwe unofanirwa kuve nechokwadi chekuti webhusaiti yako inoenderana neiyo tag yekushambadzira. Iwe unogona ipapo kushandisa iyo + Remarketing Rondedzero mune Yakagoverwa raibhurari chikamu cheAdWords account yako kugadzira akasiyana ekushambadzira ekushambadzira.. Kana wangogadzira rondedzero, iwe unofanirwa kuudza AdWords kuti ndeipi data yekushandisa kune ako ads.

Kutengesazve neAdWords kunotendera iwe kuti ushumire zvakanangwa ads kune vashanyi vakamboshanyira webhusaiti yako. Nekudzokorodza vashanyi vekare ava, iwe unogona kuvakurudzira kuti vadzoke kune webhusaiti yako uye kutora matanho pane zvaunopa. Semagumo, vanhu ava vangangove vanotungamira kana kutengesa.

Mutengo

The cost of Adwords is spiraling out of control for many keywords. Zvakanga zvisina kushata makore mashoma apfuura, asi iye zvino sezvo mamwe mabhizimisi ari kubhidhaira pazviziviso izvi, mari yacho yava kudhura zvakanyanya. Iko zvino inogona kuita mari inosvika EUR5 pakudzvanya kwebhizinesi idzva kuti zita ravo ribude ipapo.

Pane zvinhu zvakawanda zvekufunga nezvazvo pakusarudza mutengo weAdWords, kusanganisira hukuru hwedanidziro, mangani ads aunoda, uye kuti unoda rubatsiro rwakadii. Kazhinji, kunyange zvakadaro, mushandirapamwe weAdWords unogona kudhura chero kubva $9,000 ku $10,000 mwedzi kana kupfuura.

Mutengo wese weAdwords ihuwandu hwemutengo pakudzvanya (CPC) uye mutengo pachuru pazvinoonekwa (CPM) kupedza. Izvo hazvisanganisi mari yemamwe mari, sekudzvanya pawebhusaiti yako. Kuve neavhareji yebhajeti yezuva nezuva uye kuseta mabhidhi pakiyi yezwi kana ad boka level kunogona kukubatsira kudzora mitengo. Iwe unofanirwawo kutarisa paavhareji chinzvimbo cheshambadziro yako mukuenzanisa neyevamwe vashambadziri. Izvi zvinogona kubatsira pakunzwisisa kudzoka pakudyara kwako.

Kunyangwe CPC isiri chiratidzo chikuru chekushanda kweshambadziro yako paGoogle, ndiyo hwaro hwekunzwisisa mari yako yese yekushambadzira. CPC yakakwira inoreva mutengo wakakwirisa pakudzvanya, asi haivimbisi nhamba yepamusoro yevatengi vanobhadhara. Zvisinei, inovimbisa kuwedzera traffic kune yako webhusaiti.

Campaign optimization

One of the first steps in campaign optimization is to understand your audience. Kugadzira munhu wevateereri kunogona kukubatsira kuti unzwisise izvo tarisiro yako iri kutsvaga. Inokubatsirawo kusarudza mazwi akakosha uye zvemukati zvinoenderana nezvavanofarira uye marwadzo mapoinzi. Paunenge uine mufananidzo wakajeka wekuti vateereri vako ndevapi, unogona kunatsiridza yako yakananga kukwezva vatengi chaivo.

Iwe unofanirwawo kuziva yako keyword makwikwi. Kunyanya kukwikwidza izwi rako rakakosha, iyo yakawanda mari ichakudyira iwe. Ichi ndicho chikonzero nei iri zano rakanaka kugadzira mashoma akasiyana vhezheni eimwechete keyword. Semuyenzaniso, ungangoda kugadzira mushandirapamwe unoenderana nemazwi akakosha ane hukama nechigadzirwa chako, asi kwete kunyanya kukwikwidza. Nokuda kweizvi, unogona kushandisa keyword planner kuti uuye nerondedzero yemitsara yaunogona kunanga.

Wokutanga 30 mazuva emushandirapamwe wePPC akakosha. Munguva ino, zvakakosha kuti ukwidziridze zvemhando yepamusoro uye chinzvimbo chekushambadzira. Iwe unofanirwawo kukwiridzira iyo ad kopi uye yekumhara peji. Pakupedzisira, iwe unofanirwa kuvavarira kuwedzera purofiti kubva kune ako ads. Nekutanga KPIs, unogona kutonga zvirinani mishandirapamwe yako uye uwane mibairo yakanaka.

Using the ‘Experiments’ feature in Google Ads, unogona kugadzira misiyano yekushambadzira munguva pfupi. Kune yega yega ad musiyano, unogona kuzvinyora uye kuongorora zvabuda. Pakupedzisira, haufanirwe kumbomira kukwenenzvera yako AdWords mushandirapamwe. Gara uchiyedza uye uchiedza mazano matsva. Iwe unogona kutopatsanura ako Ad Groups kuita akati wandei akasiyana ad makopi uye mapeji ekumhara. Ita shuwa kuti unoshandisa musanganiswa wemhando dzemachisi, mapeji ekumhara, uye ad text kuti uwane mibairo yakanaka.

Yakatumirwa pa

Chii chinonzi Adwords?

Adwords

AdWords ibasa rakapihwa neGoogle rinoita kuti mabhizinesi ashambadze zvigadzirwa kana masevhisi avo. It lets you reach customers at every stage of the customer journey, uye inokutendera kuti utarise kuita kweads yako. Iyo sevhisi yakanyanya mushandisi-inoshamwaridzika uye inopa dzakasiyana siyana sarudzo kugadzirisa ako ads.

Google AdWords is Google’s advertising service

AdWords is a search engine advertising service that allows businesses to pay a set price to place advertisements on Google’s websites. Ads anoratidzwa pawebhu peji, muchimiro chechinyorwa kana mifananidzo, iyo inotevedzera kutarisa uye kunzwa kweavhareji yekutsvaga mhinduro. Zviziviso zvinoiswa pamawebhusaiti akakodzera mukati meGoogle zvemukati network. Kuti uwedzere kuoneka kwezviziviso, vashambadziri vanogona kusarudza saiti-yakananga sarudzo mune yavo control panel.

Iyo sevhisi inoshanda neiyo mabhidhi system, kubvumira vashambadziri kuti vasarudze mari yavo yakawandisa, izvo zvinosiyana zvichienderana nekuti vangani vanodzvanya iyo ad inogamuchira. Vashambadziri vanogona kusarudza imwe yemhando nhatu dzekubhidha: cost-per-click, inova mari inobhadharwa pakudzvanya, mutengo-pa-chiuru, uye mutengo-pa-kubatanidzwa, ndiwo mutengo unobhadharwa kana mushandisi akatendeuka.

Google AdWords haina kukakavara. Muna Kubvumbi 2002, mhosva yekutyora patent yakamhan'arwa neGoogle pamusoro pesevhisi. In 2004, makambani maviri akasvika pakugadzirisa uye Google yakabudiswa 2.7 miriyoni migove yezvakajairika stock kuYahoo! mukudzorera rezinesi risingaperi pasi pe patent.

AdWords inobvumira mabhizinesi kunanga kushambadza kwavo kune vangangove vatengi zvichienderana nenzvimbo yavo, age, uye keywords. Pamusoro pe, vashambadziri vanogona kusarudza nguva yezuva nenzvimbo yechishambadzo. Semuyenzaniso, mabhizinesi mazhinji anomhanyisa ads Muvhuro kusvika Chishanu pakati 8 AM uye 5 PM, nepo vamwe vachimhanyisa ads mukati mekupera kwevhiki chete.

Chakanyanya kukosha bhenefiti yeAdWords kugona kwayo kuchengetedza mabhizinesi mari yakawanda. Sevhisi inobhadharisa vashambadzi chete kana mushandisi adzvanya pakushambadzira kwavo, zvinoreva kuti vanogona kuona kushambadzira kwavo pane akawanda mawebhusaiti pasina kushandisa mari yakawanda. Uyezve, mabhizinesi anogona kuteedzera kushambadzira kwavo nekuona kuti ndedzipi ads dzakadzvanywa uye nani.

Google AdWords sevhisi ibasa rekushambadza rinobhadharwa rinopihwa neGoogle. Mabhizinesi anogona kuishandisa kuwedzera kutengesa nekuisa zviziviso paGoogle uye mawebhusaiti ayo akabatana, pamwe chete nenharembozha nemavhidhiyo. Digital Logic inopa masevhisi eAdwords manejimendi, uye inonyanya kuwana zvakanyanya kubva mumabhajeti avo ekushambadzira.

Google AdWords inobatsirawo mabhizinesi kukwikwidza padanho rekutamba, zvichiita kuti zvive nyore kumabhizinesi madiki kukwikwidza nemakambani makuru. Iyo sevhisi inobatsira makambani kuwana zvakachinjika, nepo mabhizinesi madiki anogona kutarisa pamisika niche. Google Ads inobvumirawo vashambadziri kuti vawedzere Ad Ranks uye Ad Quality. Izvi zvinhu zviviri zvakakosha pakuita kushambadzira kunobudirira. Yepamusoro Ad Zviyero uye Ad Quality zvibodzwa zvinobvumira mabhizinesi madiki kuti awane epamusoro masanji uye kugara achikwikwidza.

AdWords inoshanda pane auction system, uye nguva dzese mushandisi paanotsvaga, Mabhedha eGoogle pane anonyanyoenderana ads. Izvi zvinobatsira vashambadziri vane High Quality Scores kuderedza mutengo wavo pakudzvanya, izvo zvinowedzera ROI. Aya ads anoonekwawo ari nani zvinzvimbo paSERP, zvichiita kuti tinya uye kushandurwa kwakawanda.

It allows businesses to reach customers at every step of the customer journey

There are multiple paths to customer acquisition and retention, uye Adwords inogona kubatsira mabhizinesi kusvika kune vatengi ava muzvikamu zvese zverwendo rwavo. Haisi nzira dzese dzinoenda kunzvimbo imwe chete, asi kana mabhizinesi akashandisa akawanda ekubata mapoinzi mukati merwendo rwevatengi, ivo vachawedzera mukana wekushandura inotungamira kuva vatengi vanobhadhara.

It allows businesses to track the performance of their ads

AdWords is an advertising platform that enables businesses to create and track their ads. Ivo vanokwanisa kuona kuti ma ads avo anoshanda sei nekutevera nhamba yekudzvanya kwavanogamuchira, uye nhamba yevashanyi kune webhusaiti yavo. Mabhizinesi anogona zvakare kutevedzera maitiro avanoita zvakanaka maererano neruzivo rwemhando, lead generation, uye kutendeuka. Izvi zvinobatsira mabhizinesi kukwidziridza mishandirapamwe yavo kuti vabudise mhedzisiro yavanoda.

Mabhizinesi anogonawo kuona kudzoka kwavo pakudyara, tichienzanisa zvabuda nezvakadzoka kubva kune mamwe machaneli. Kana kudzoka kwakaderera pane zvinotarisirwa, zvinogona kureva kuti account inoda kuvandudzwa kana kuti ads ari panzvimbo isiri iyo. Kana vakagamuchira kudzoka kwepamusoro, chingave chiratidzo chakanaka chekuenderera mberi nekudyara muchiteshi. Imwe nzira yekuona kushanda kwe ad ndeyekuienzanisa nemutengo-per-shanduko. Iyi metric inokuudza kuti imarii iri kushandiswa nebhizinesi pane chaiyo ad uye kangani pairi kutendeuka.

AdWords inopawo API ine simba iyo inobvumira mabhizinesi kuteedzera mashandiro emapoka avo ekushambadzira uye mishandirapamwe. Otomatiki zvinyorwa zvinogona kuteedzera uye kuyera mashandiro emushandirapamwe uchishandisa API. Mabhizinesi anogona zvakare kuyera kuita kweads ega ega nekuyedza kushambadza kwavo ne automated script. Iyo Google AdWords API inobvumira vashambadziri kuti vawedzere hunyanzvi hwavo hwekutaura uye kukwidziridza kushambadzira kwavo. Zvishandiso izvi zvinoderedza nguva-ku-musika yemashambadziro avo ekushambadzira.