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Pane nzira dzinoverengeka dzakasiyana dzekushandisa iyo Pay-per-click (PPC) advertising platform. These methods include the use of Keywords, Ad Groups, uye Ads. Kushandisa idzi nzira dzakasiyana dzinokutendera kuti uwedzere bhajeti yako yekushambadzira. Hezvino zvimwe zvinhu zvekuchengeta mupfungwa kana uchishandisa iyi puratifomu. Ukangonzwisisa aya mafundo makuru, iwe unozokwanisa kugadzira zvinobudirira AdWords mushandirapamwe inosangana nezvinangwa zvebhizinesi rako.
A Pay-per-click (PPC) ad ishambadziro pawebhusaiti inodzvanywa nemutengi achipindura mubvunzo wekutsvaga. Inogona kunge iri nyore mavara ad kana mufananidzo kana vhidhiyo. PPC ads inoonekwa pane yekutsvaga injini, websites, uye social media platforms.
Kunyangwe pay-per-click advertising iri nyore, pane zvinhu zvakati wandei zvekufunga nezvazvo usati watanga mushandirapamwe unobudirira. Kutanga kwazvose, ad yako inofanirwa kukwikwidza nezvimwe zviziviso pasaiti. Izvi zvinoitwa kuburikidza nemaitiro anonzi Ad Auction, umo Google inotara kukosha kweshambadzo yega yega zvichienderana nekukodzera kwayo uye kushanda kwayo.
Chechipiri, iwe unofanirwa kuona yako PPC mushandirapamwe ROI. Nepo mubhadharo weCPC unogona kunge wakaderera se $25 nekudzvanya, indasitiri yese yakasiyana nemamiriro ayo emari, uye ROI kuverenga kwakanyanya kuomarara kana iwe uchifunga zvisiri zvekutengesa shanduko.
Kunyangwe vashambadziri vazhinji vanopika neAdwords, kune mamwe mapuratifomu ekushambadzira akakodzera kutarisa kunze. Facebook, semuyenzaniso, zvapera 1.3 bhiriyoni vashandisi uye inzvimbo yakanaka kune mamwe marudzi emabhizinesi. LinkedIn, pane rimwe divi, ndiyo hombe nyanzvi pasocial network uye ine chikuva chekushambadzira chinonangana nevanhu nehunhu hwavo chaihwo.
Kana zvasvika kuPPC, kiyi ndeyokusarudza mazwi ako akakosha. Iyo yakanyanya kunangwa yako danidziro, zvakanyanya mukana ads ako achaonekwa nevatengi. Izvi zvinoreva kugadzirisa mabhidhi ako zvichienderana. Semuyenzaniso, kana iwe uchida kusvika kune vateereri vakawanda, seta yako yakawanda kubhidha pa $1.00.
Imwe yakakurumbira PPC yekushambadzira chikuva Twitter. Yayo yekushambadza chikuva inobvumidza iwe kudyidzana nevashandisi pasi rese. Kunyangwe ichishaya kusvika kweFacebook, Twitter inopa yakasarudzika maturusi ekushambadzira emabhizinesi. Unogona kugadzira yako Twitter ad campaign kuti uwane vateveri, kuwedzera kushandurwa kwewebhusaiti, kana kukurudzira vanhu kuti vatore app. Sezvo chikuva chakavakirwa pakubatana chaiko, Twitter Ads inowanzopa yakaderera mitengo pane Facebook. Iwo akadzikisi-mutengo ads anogona kudzika semapenzi matatu.
When using keywords for Adwords, zvakakosha kuti unzwisise chinangwa chevateereri vako. Nepo Google Ads ari maturusi akakosha ekushambadzira, vanongokumbira kune vashandisi vari kushingaira kutsvaga mhinduro kumatambudziko avo. Iyi irudzi rwakasiyana rwevateereri pane vanhu vari kunze kweinjini yekutsvaga vanogona kunge vachingobhurawuza kana kutsvaga dzidzo.
Mazwi akakosha mazwi kana zvirevo zvinotsvakwa neGoogle kuti uwane zvinoenderana newebhu. Kana yakashandiswa nemazvo, vanogona kukubatsira kuti usvike kune vanokwanisa tarisiro mberi pasi pekutenga faniro. Mazwi akakosha akakamurwa kuita zvikamu zvitatu zvikuru, informational, uye kutengeserana. Iyo yakanaka keyword yekusarudza zano ichakubvumidza iwe kunanga iwo emhando dzevashandisi uchidzikamisa mutengo wako wePPC.
Paunenge waona chinangwa chemazwi ako makuru, danho rinotevera nderekutsvagisa makwikwi ezwi rimwe nerimwe rakakosha. Unogona kushandisa zvishandiso seSEMrush kuona makwikwi uye kiyi yekuzivikanwa kwerimwe kiyi kiyi. Ichi chishandiso chinokuratidza zvakare kuti vangani vanotsvaga vanoshandisa izwi rakakosha, makwikwi ayo, uye mutengo wayo.
Broad match keywords anokwikwidza zvakanyanya uye anogona kusasvika kune vatengi chaivo. Iwo zvakare akapamhama, saka vanogona kukwezva nhamba huru yevanhu vasingatombode masevhisi ako. Semuyenzaniso, kana iwe uine kambani yedhijitari yekushambadzira yedhijitari, you might rank for the broad match keyword “Digital marketing” and reach customers searching for digital marketing software or videos.
Imwe nzira huru yekuwedzera kushanda kwekushambadzira kwako kushandisa keyword mitsara iyo yakanyatso kujeka kupfuura iyo yakajairwa.. Using the phrase “fine dining gift certificate” is an example of a specific keyword phrase, izvo zvaizonanga vanodya vachitsvaga yakanaka yekudyira chiitiko. Semuyenzaniso, Bouley's Fine Dining chipo chitupa chaizonanga vanodya vachitsvaga iyo French Fine Dining Chiitiko.
Imwe nzira yekuvandudza yako keyword kusarudzwa ndeyekusarudza mazwi makuru ane yakaderera makwikwi uye yakakwirira kukosha. Semuyenzaniso, kana uchimhanyisa agency yekutakura zvinhu, you might want to use keywords like “flower shops” uye “cargo agency”. These keywords would be the most relevant for a searcher typing “flower shop”, asi unogona kushandisa masinonimimi zvakare.
There are several factors to consider when choosing a bidding strategy for Adwords. Kushandisa kutendeuka kutevera, Google Analytics, uye keyword planner inogona kukubatsira kuita sarudzo chaiyo nezve mabhidhi ekushandisa uye kuti chinangwa chako ROI chinofanira kunge chiri chii. Izvi zvinogona kukubatsira kuona kuti ndeapi mazwi akakosha ekubhadharisa uye kuti ingani yekubhadharisa paari. Iwe unogona zvakare kuita bvunzo dzeA/B kuti uone kuti ndeapi mabhidhi anoshanda zvakanyanya kubhizinesi rako.
Kushandisa otomatiki kubhidha zano kunobvumidza iwe kudzora mabhidhi ako zuva nezuva. Aya maalgorithms akagadzirirwa kunanga zvibodzwa uye kutora kufungidzira kunze kwekuseta mabhidhi. Akasiyana otomatiki bhidhi nzira dziripo kuti uwedzere huwandu hwekudzvanya, kutendeuka, uye kukosha kwekutendeuka kwega kwega.
Kubhidha mazwi akakosha muAdWords hakusi nyore sezvazvingaite, kunyanya kana uri mutsva kubasa. Vanhu vazhinji vanopedzisira vabhadhara mari yakawandisa uye vachingowana shanduko shoma. Ivo vanowanzo funga kuti vanofanirwa kunanga zvinzvimbo zvepamusoro muGoogle's SERPs, asi zano rakanaka rekubhidha rinogona kuderedza mitengo yako uye kuwedzera shanduko.
Kubhidha kwemazwi akakosha inzira huru yekuwana zvakanyanya kuoneka. Unogona kugadzirisa bhidhi yako kuti uwedzere kudzvanya kwako, mavhidhiyo maonero, uye zvinoonekwa. Iyi nzira yakanakirawo kune avo vasina chokwadi kuti ndeapi mazwi makuru anoburitsa mari yakawanda, asi hauna nguva yekugadzirisa nemaoko.
Paunotanga kuedza mishandirapamwe mitsva, usakanganwa kumhanya zuva nezuva mushumo pamusoro pekuita kwemazwi ako akakosha uye mabhidhi. Izvi zvinokuratidza kuti vatengi vako vari kudzvanya kupi uye kuti marii yauri kushandisa pakudzvanya. Paunenge uchishandisa mutsara wemitsara uye yakakura match keywords, iwe unofanirwa kuve nechokwadi chekuti uri kuwana yakanakisa mhando mamaki inogoneka.
Iyo yakanakisa yekubhidha zano reAdwords zvinoenderana nekuti mangani ekushandura webhusaiti yako. Kana webhusaiti yako ikawana yakawanda traffic uye ine yakanyanya kutendeuka mwero, unogona kuseta mabhidhi ako kumusoro uye kuwedzera yako ad chinzvimbo. Kuti uwedzere ROI yako, unofanira kukwidziridza ad quality yako.
Google Adwords campaigns do not have a set cost, saka zvakakosha kugadzirisa bhajeti remishandirapamwe yakasiyana. Mutengo wacho unoenderana nerudzi rwechigadzirwa kana sevhisi yauri kutengesa uye indasitiri yauri mairi. Rangarira, kuti iwe uri kunyanya kutenga webhusaiti traffic. Google Adwords yakaita sediki-musika, saka mutengo wemazwi akakosha uye kuiswa kwekushambadzira kuchasiyana zvakanyanya.
Kune vatengesi vepamhepo, bhajeti yemushandirapamwe inogona kuiswa pazuva kana pamwedzi. Iwe unogona kugadzirisa iyi bhajeti kune yakatarwa nguva nguva kana zvichibva pane zvakafanotsanangurwa masaini, senge mhando yebrowser, nguva yezuva, kana nzvimbo. Pakuisa bhajeti yako yeGoogle Adwords, iwe unofanirwawo kuseta yako yakanyanya mutengo-per-tinya (CPC) bid, kana huwandu hwemari yaunoda kubhadhara nekudzvanya kamwe chete. Iwe unofanirwa kutarisa mabhidhi ako, sezvo vachigona kukanganisa huwandu hwetraffic yaunowana uye yako Return on Investment (ROI).
Huwandu hwemari yaubhajeti hunofanirwa kusiyana zvichienderana neindasitiri yako, zvinodiwa nemutengi wako, uye mhando yemashambadziro auri kuita. Iyo yakajairika yemushandirapamwe bhajeti ichasiyana pakati $25 uye $150 pazuva. Kana uine bhajeti shoma, iwe unofanirwa kufunga nezve kuwedzera kuti iite kuti ishande zvakanyanya.
Kushandisa bhajeti rakagovaniswa kunobatsira kune akawanda macampaign anogovera chinangwa chakafanana. Mabhajeti akagovaniswa anoshanda zvakanaka kumishandirapamwe yemwaka yakabatana nemazororo chaiwo. Iwe unogona zvakare kugadzira mushandirapamwe neyakagovaniswa bhajeti uye cap iyo bhajeti yemutengi mumwe chete. Izvi zvinozoita kuti mushandirapamwe wako usashandise zvakawanda kupfuura zvazvinoda.
Kana iwe uri mutsva kuAdwords, zviri nani kutanga zvishoma uye kuwedzera bhajeti yako sezvaunowana ruzivo rwakawanda. Iwe hauzive zvichashanda uye zvisingaite, saka zvakakosha kutanga nemushandirapamwe wekuyedza kutanga. Mushandirapamwe wako wekutanga unogona kuita pundutso, kutyora-enzana, kana kutorasikirwa nemari. Rangarira kuti mwedzi yako mishoma yekutanga mishandirapamwe inguva yekuzvishambadza uye kudzidza.
Semunhu anotanga, bhajeti yako yekutanga inogona kubva $10 ku $50 pazuva. Sezvo mushandirapamwe wako unokura, unogona kuisimudza $80 zuva. Izvi zvakaenzana $1,216 kwevhiki yako yekutanga. Kana ukaronga kupedza anopfuura mwedzi, unogona kuseta huwandu hwe $2,700.
