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Google Adwords inobhadhara-per-click advertising platform. It works by triggering auctions and using cookies to target your ads to specific users. Kushandisa iyi puratifomu inzira inodhura-inoshanda yekushambadza. Pazasi pane dzimwe nzira dzaungashandise kune bhizinesi rako.

Google Adwords is a pay-per-click platform

Google AdWords is one of the largest online advertising networks, kubatsira mabhizinesi kusvika kune vangangove vatengi pasi rose. Inoshanda nekubvumira vashambadzi kuti vabhadhare pamazwi akakosha izvo zvinozoita kuti kushambadzira kunotsigirwa kuonekwe. Google ichasarudza kuti ndedzipi ads yekuratidza zvichienderana nemhando yead, pamwe chete nemushambadziri. Mupfungwa yakati, zvakafanana neokisheni, uko kukwirisa bhidhiyo, iyo yakanyanya mukana wekuti ad ichaonekwa.

Paunenge uchishandisa Google Adwords, zvakakosha kuita keyword research. Iwe haudi kushandisa mari pane ads izvo zvisina basa kune zvinodiwa nevateereri vako. Izvo zvakakoshawo kuziva musika uye kunzwisisa nuances yekubhadhara-per-click.

Google Adwords ipuratifomu inobhadhara yega-yekudzvanya iyo inokutendera iwe kuti uise ads mumigumo yekutsvaga, nzvimbo dzisiri dzekutsvaga, mobile apps, uye mavhidhiyo. Vashambadziri vanobhadhara Google pese kubaya, maonero, kana zvose. Paunotanga mushandirapamwe weGoogle, zvakakosha kunyatsoteerera kune yako Quality Score uye sarudza mazwi akakosha anoenderana nebhizinesi rako. Izvi zvichakubatsira iwe kuwedzera mikana yako yekuwana purofiti yekutengesa.

Sezvakaita chero imwe nzira yekushambadzira yakabhadharwa, kune nzira yekudzidza. Google Adwords ndeimwe yeanonyanya kufarirwa akabhadharwa ekushambadzira mapuratifomu. Iyo inovhara optimization matekiniki uye maficha akananga papuratifomu. Sezvakaita chero yakabhadharwa kushambadzira chikuva, urikubhadharira kuonekwa, uye nekudzvanya kwakawanda kunowanikwa kushambadzira kwako, iyo yakakwirira mikana yekuwana vatengi vatsva.

Retargeting imwe nzira inoshanda. Inoshanda nekushandisa yekutevera makuki kuteedzera zviitiko zvemushandisi pawebhu. Aya makuki anotevera mushandisi kutenderedza internet uye akananga kwavari nemashambadziro. Mazhinji tarisiro anoda kuona kushambadzira kwako kakawanda vasati vava mutengi. Kune marudzi mashanu emishandirapamwe anogona kugadzirwa muGoogle Adwords.

It triggers an auction

When a user searches for a specific keyword or phrase, Google inosarudza kuti ndedzipi ads dzinoratidza zvichibva pahuwandu hwekubhadhara uye zvibodzwa zvemhando. Zvinhu zviviri izvi zvinotaridza kuti ndedzipi ads dzinoonekwa papeji yekutsvaga mhinduro uye kuti inodhura zvakadii. Iyo yakakwirira yemhando yezvibodzwa, zvakanyanya mukana ad yako icharatidzwa.

Unogona kutarisa kuti ad yako iri kuita sei nekushandisa auctionsights. Zvishandiso zvinopa ruzivo rwakakosha kukubatsira kukwidziridza mishandirapamwe yako. Iyo data iripo kune chaiyo mishandirapamwe, keywords, uye ad mapoka. Kana uine akawanda keywords, unogona kushandisa ruzivo urwu kuona kuti ndedzipi dziri kuwana mhedzisiro yakanaka.

Injini yekutsvaga yeGoogle inoita zvinopfuura 3.5 mabhiriyoni ekutsvaga pazuva. Makumi masere mana muzana evashandisi veInternet vanoshandisa injini yekutsvaga kanokwana katatu pazuva. Chibodzwa chemhando uye mutengo pane kudzvanya (CPC) batsira Google kuona kuti ndedzipi ads dzinonyanya kuenderana nemubvunzo wemutsvagi. Pese pese muongorori achinyora mubvunzo unoenderana nemashambadziro ako, bhidhiyo inoverengerwa patsva, uye ad inokunda inoratidzwa.

Chimwe chinhu chinokosha chokufunga nezvacho makwikwi. Kana iwe uri kubhadhara zvakanyanya kune chaiyo kiyi kiyi, uri panjodzi yekukurirwa nemukwikwidzi. Kana vakwikwidzi vako vari kubhadhara zvakanyanya, unogona kubhadhara zvishoma nekudzvanya. Asi kana uine makwikwi akaderera, izvi zvinogona kureva kuti unogona kuwana mari yakawanda pane yako ad.

Google iri kuita mabhiriyoni emaokisheni mwedzi wega wega. Izvi zvinoita kuti ad yako ioneke kune vashandisi vakakodzera uye inodhura zvishoma pane vakwikwidzi vako. Maokisheni anoita mari paGoogle, asi vanokubatsirawo kuita mari. Uye usakanganwa kusarudza zita rekushambadzira kwako! A simple, zita rinobata kazhinji ndiro rakanakisa!

It uses cookies to target users

Cookies are small text files that a website stores on a user’s computer. Webhusaiti chete ndiyo inogona kuverenga zviri mukati memafaira aya. Cookie yega yega yakasarudzika kune imwe browser yewebhu. Iwo ane ruzivo rusingazivikanwe sezita rewebhusaiti, chiziviso chakasiyana, uye manhamba. Makuki anogonesa mawebhusaiti kuti arambe achiteedzera zvaunofarira sezviri mukati mengoro yekutengera, uye bvumira vashambadziri kunanga zviziviso kune rimwe boka.

Zvakadaro, shanduko dzichangobva kuitika mumitemo yekuvanzika dziri kumanikidza vashambadziri kutsvaga nzira itsva dzekunangana nevashandisi. Mabhurawuza mazhinji ave kuvharisa makuki emunhu wechitatu. Apple's Safari browser ichangobva kuvandudzwa kuvharisa wechitatu-bato makuki, uye Mozilla neGoogle vakazivisa zvirongwa zvakafanana zveFirefox neChrome. Uku kudzosera kumashure kune vashambadziri, asi zvichavapa nguva yekutsvaga dzimwe nzira.

Wechitatu-bato makuki anogona zvakare kushandiswa kunanga vashandisi. Ivo vanogonesa mawebhusaiti kupa ads kune vashandisi vasina ivo kana kusiya webhusaiti yavo. Izvi zvinogona kubatsira kune eCommerce zvitoro, asi zvinogonawo kutungamirira kumanzwiro ekutyorwa kwevanhu. Izvo zvakakosha kuti uchengete izvi mupfungwa paunenge uchishandisa aya makuki mumashambadziro ako epamhepo ekushambadzira.

Yekutanga-bato makuki anogadzirwa newebhusaiti yauri kushanyira. Vanounganidza ruzivo nezve maitiro ako kuitira kuti vagone kuvandudza saiti yavo. Semuyenzaniso, vanogona kurangarira ngoro yako yekutenga kana saizi yako yescreen. Wechitatu-party cookies, pane rimwe divi, anogadzirwa nekambani yechitatu-bato uye anoshandiswa kutumira zviziviso zvinonyanya kukosha kumushandisi.

Cookie-based advertising haisi itsva. Saizvozvo, zvakabva kare 1994, apo makiki ekutanga akagadzirwa. Pamberi pekiki, static mawebhusaiti aive akajairika. Asi nekuvandudzwa kwekiki, vashambadziri vakakwanisa kugadzirisa mawebhusaiti evashandisi vavo. Ivo vaive vasisafanire kuziva nemaoko mawebhusaiti.

It’s cost-effective

Cost-effectiveness is an important factor to consider when deciding on an advertising budget. Chikwereti chepamusoro chinogona kukonzera kutengesa kwakawanda kune mutengo wakaderera. Zvisinei, izvi hazvirevi nguva dzose kuti unofanira kuwedzera bhedha yako zvinoshamisa. Pane zvimwe zvikumbaridzo zvaunogona kusimudza bhidhi yako isati yaita purofiti. Kana iwe uchipedza $10 pane ad uye uwane kutengesa kushanu, iyo ingave yakanaka kudzoka pane yako ad kushandisa.

Imwe yemabhenefiti makuru ekushandisa AdWords ndeye kudzoka kungangoita pakudyara. AdWords mishandirapamwe inogona kuyerwa uye inogona kurongeka, izvo zvinoita kuti zvikwanise kuona kuti ndezvipi zviziviso zviri kuunza zvakanyanya traffic. Iyi inogona kuva nzira yakanaka yekudzikisa mutengo wekushambadzira.

Adwords mutengo unosiyana zvakanyanya zvichienderana neindasitiri yauri mairi. Keyword research inogona kukubatsira kusarudza kuti imarii yaungade kushandisa pamushandirapamwe wako wekushambadzira. Kana iwe usina chokwadi nezve mazwi akakosha ekushandisa, edza kufunga uye kunyora pasi zvingango tsvaga mazwi ebhizinesi rako. Another great tool for keyword research is Google Ads’ free keyword planner.

Kuti uwedzere kudzoka kwako pakudyara, unofanira kunge uchida kuisa mari inonzwisisika. AdWords inogona kudhura zvakanyanya kana uri bhizinesi diki. Asi zvinokwanisika kuwana mibairo mikuru kana ukashandisa mari iri pakati nepakati zuva rega rega. Unofanira kutanga nebhajeti ine mwero, uye zvishoma nezvishoma gadzira bhajeti yako sezvaunodzidza zvakawanda nezvechirongwa.

Imwe nzira yekudzikisa yako AdWords mutengo ndeye kushandisa zvisina kunaka mazwi. Aya mazwi makuru haana kukwikwidza uye anopa ROAS iri nani. Nenzira iyi, bhajeti yako inoshandiswa zvakanyanya.

It’s easy to use

There are many benefits to using Google Adwords. Kana zvaitwa zvakanaka, this platform can provide measurable results throughout the customer life cycle – from brand awareness to conversion. Chinonyanya kukosha, inowana brand yako pamberi pevanhu vari kutsvaga kutenga. Vanhu vazhinji vanotsvaga izwi rakakosha paGoogle vane chinangwa chekutenga chakasimba. Izvi zvinokutendera kuti utarise vanhu vakagadzirira kutenga uye kuwedzera chiyero chako chekushandura.

Google AdWords inoshanda zvakanyanya seimba yekutengesa. Iwe unosarudza bhajeti uye kubhidha kune ako ads, izvo zvinoratidzwa kune vangangove vatengi. Kana mumwe munhu akadzvanya pane ad yako, uchabhadhara imwe mari yekudzvanya ikoko. By default, unogumira pakubhidha $2 kana zvishoma, saka ads ako acharatidzwa kune vanhu vasinga bhidhare zvakawanda. Izvi zvinodaro nekuti Google inoda kuwedzera mari yayo. Kana pasina munhu anokwirisa kupfuura $2, ad yako icharatidzwa kune munhu wekutanga kuidzvanya.

Imwe yemabhenefiti makuru eGoogle Ads kugona kunanga vateereri vako uchishandisa keyword chaiyo ads. Izvi zvinoguma nekudzikira kwekushandisa ad uye yakakwirira inotungamira chizvarwa. Semuyenzaniso, kana bhizinesi rako richipa masevhisi ekubvisa chando muBuffalo, NY, it wouldn’t make sense to use a broad match term such as “home services” because you’ll be competing with every home service provider.

Shanduko diki shoma dzinogona kutungamira kukuwedzera kunoshamisa mukudzvanya-kuburikidza nemitengo. Kana iwe ukashandisa peji yekumhara kana ad inonyanyoenderana, unogona kuwedzera kutendeuka kwako kusvika 50%. Kupatsanura-kuyedza kushambadzira kwako uye mapeji ekumhara zvakare inokurudzirwa zvakanyanya. Kufambisa fomu kunogona kuwedzera shanduko yako ne 50%. Zvakare, ita shuwa kuti iwe unoseta yemakwikwi epamusoro bhidhi, sezvo izvi zvichakuchengetedza iwe pamberi pemakwikwi ako.

AdWords ine dzakasiyana siyana sarudzo dzaungasarudze kubva. Iwe unogona kusarudza mazwi makuru, kubhidha model, Chibodzwa chemhando, uye mutengo. Kuita zvakanyanya kubva mukushambadzira kwako kushambadzira, pane zvinhu zvakawanda zvokufunga nezvazvo. Verenga kuti udzidze nezvesarudzo dzakasiyana dzaunokwanisa. Ipapo iwe unogona kusarudza iyo inonyatsoenderana nebhizinesi rako.

Keywords

If you’re using Google AdWords for your business website, iwe unofanirwa kusarudza mazwi ako akakosha nehungwaru. Chinangwa ndechekuwana kudzvanya kwakakodzera kubva kune vatengi uye kudzikisira yako ad nhamba yezviratidziro. Broad match keywords, zvisinei, vane makwikwi zvakanyanya uye vanogona kukwezva vatengi vasingade izvo zvaunopa. Semuyenzaniso, kana iwe uine kambani inopa madhijitari ekushambadzira edhijitari masevhisi, you don’t want to advertise for the word “digital marketing.” Pane kudaro, try to target more specific terms like “digital marketing” kana “digital marketing services”.

Keyword targeting inzira inoenderera mberi. Iwe unofanirwa kugara uchitsvaga mazwi matsva uye anoshanda zvakanyanya anokwezva vateereri vako. Mazwi akakosha anogara achichinja uye kuongororwa zvakare sezvo tekinoroji nyowani nemaitiro zvinobuda. Pamusoro pe, vakwikwidzi vanogara vachichinja maitiro avo, mitengo, uye nhamba yevateereri inoshanduka.

Mazwi ezwi rimwe chete akanakira mazwi ekutsvaga, asi ivo havagone kuunza kutengesa. Iwe unofanirwa kuvavarira kune mamwe chaiwo uye anotsanangura mazwi akakosha kana iwe uchida kuwanikwa nevatengi vakanangwa. Kuti uwane mazwi akakosha, tsvaga paGoogle uone zvinobuda. Dzvanya pane mashoma ekushambadzira kuti uone zviri kutsvagwa nevamwe vanhu. Iwe unogona zvakare kushandisa zvakabhadharwa zviwanikwa, senge Moz's Keyword Difficulty Tool, iyo inopa mazuva makumi matatu emahara muyedzo.

Google ine yakasarudzika keyword planner chishandiso chinogona kukubatsira iwe kuwana akakosha mazwi. Unogona kuishandisa kubatsira kukwirisa ads yako yekutsvaga uye kugadzira mablog blog, mapeji ekumhara, uye mapeji echigadzirwa. Inogona kukupawo pfungwa yemitsara kana mazwi ari kushandiswa nevakwikwidzi vako.

Bidding model

In addition to the traditional CPC model, Adwords inopawo yakangwara uye otomatiki kubhidha sarudzo. Nekubhidhaira kwakangwara, vashandisi vanoisa maCPC ekutanga emazwi avo makuru uye mapoka ad. Zvisinei, Google inoramba iine kodzero yekusimudza kana kudzikisa mabhidhi aya sezvinodiwa. Kazhinji, inoedza kuita avhareji yemabhidhi pamutengo mukuru pakudzvanya, asi inogona kuderedza mabhidhi kana mwero wekutendeuka wakaderera.

Iwe unogona kushandisa Google Analytics uye shanduko yekutevera kuti uone huwandu hwebhidhi yako. Iwe unogona zvakare kushandisa maturusi senge Keyword Planner kukwidziridza mabhidhi emushandirapamwe wako. Zvishandiso izvi zvinogona kukubatsira kuona anonyanya kushanda mazwi uye kuseta CPC yako zvinoenderana. Aya marongero anogona kubatsira ads ako kuwana yepamusoro yekudzvanya-kuburikidza mwero uye kuwedzera shanduko.

Kupatsanura kuyedzwa inzira yakakosha yekuyedza yako yekubhidha zano. Nekuedza mabhidhi akasiyana, iwe unogona kuyera kuti ndeapi mazwi makuru ari kutyaira kutendeuka kwakawanda uye ndeapi ari kukudhurira iwe zvishoma. Iwe unogona zvakare kuenzanisa kuita kwemapoka ako ad uye mishandirapamwe. Zvadaro, unogona kugadzirisa bhidhi yako zvinoenderana.

Iyo Maximize Shanduko zano ine chinangwa chekuwedzera kudzvanya-kuburikidza nemitengo uchigara mukati mebhajeti yako yemazuva ese. Iyo Maximize Shanduko zano rinogona kumisikidzwa semushandirapamwe mumwe chete, ad group, kana keyword. Iri zano rinozogadzirisa otomatiki mabhidhi zvichienderana nenhoroondo data zvinhu kuti uwedzere chiyero chekushandura kwako. Iri zano rakakodzera kumakambani anoda kuburitsa zvigadzirwa zvitsva, shift yasara stock, kana kuedza zvigadzirwa zvitsva.

Iwe unogona zvakare kushandisa iyo manual bid modhi. Izvi zvinokupa iwe kugona kukwenenzvera kushambadzira kwako nekuseta mabhidhi ega ega mazwi makuru uye ad kuiswa. Inowanzoita nharo, sezvo vakwikwidzi vepamusoro vachiwanzofarirwa pane vane mabhidhi akaderera.

Chibodzwa chemhando

The quality score is an important factor for your Adwords campaign. Iyo inosarudza kuti yakawanda sei yaunoshandisa pane imwe neimwe keyword, uye chibodzwa chemhando yakaderera chinozoguma nekuita kwakashata uye kuderera-kuburikidza-mazinga (CTR). Chibodzwa chemhando yepamusoro inhau dzakanaka, sezvo zvichareva kuwedzera ad kuiswa uye kuderera mutengo. AdWords yemhando yepamusoro inoverengerwa pachiyero kubva pane imwe kusvika gumi. Izvo zvakakosha kuti unzwisise chibodzwa chako sezvo chinogona kusiyana zvichienderana nemazwi akakosha aunoshandisa uye nemapoka aunogadzira.

Chimwe chinhu chinokanganisa chibodzwa chemhando ndeye ruzivo rwepeji yekumhara. Ita shuwa kuti peji rako rekunomhara rakakodzera kuboka remazwi akakosha uye rine hukama nezviri mushambadziro yako. Peji yekumhara ine zvine chekuita nezvemukati ichava nemhando yepamusoro zvibodzwa. Zvisinei, peji yekumhara iyo isina basa kune keyword grouping ichawana yakaderera yemhando zvibodzwa.

Kudzvanya-kuburikidza nechiyero chikamu chevanhu vanodzvanya pane yako ad. Kana vanhu vashanu vadzvanya pane ad, zvino une a 0.5% click-kuburikidza nechiyero. Ichi ndicho chinhu chakakosha pakuona yako Quality Score. Icho zvakare chiratidzo chekuti kushambadzira kwako kwakakodzera sei kune zvinodiwa nemutsvagi.

Kuwedzera yako Quality Score yeAdwords kwakakosha mukubudirira kweAdWords yako mushandirapamwe. Chibodzwa chepamusoro chinogona kuwedzera kuoneka kwead yako uye kuderedza mari yako yemushandirapamwe. Zvisinei, chibodzwa chemhando yakaderera chinogona kukuvadza bhizinesi rako, saka zvakakosha kuti uite yako ad yemukati ive yakakosha sezvinobvira. Kana iwe usina chokwadi nezve nzira yekuvandudza yako Quality Score, unogona kuhaya nyanzvi yekunyora ad kuti akubatsire kunyora ad inoenderana nevateereri vako.

AdWords Quality Score ndiyo metric inoverengerwa neGoogle kuti iongorore mhando yemashambadziro ako. AdWords’ quality score is based on the quality of your ad and keywords. Chibodzwa chemhando yepamusoro chinoturikira kumutengo wakaderera pakudzvanya. Izvi zvinoreva mikana yakawanda yekutendeuka.

Mutengo

CPC or Cost-per-click is the foundation of most Adwords campaigns. Kunyange iyi metric isingapi ruzivo rwakanyanya pachayo, inzvimbo yakanaka yekutanga yekunzwisisa mutengo wemushandirapamwe wako wekushambadzira. Iyo zvakare inzira yakanaka yekuona nhamba yevanhu vanoona kushambadzira kwako. Rudzi urwu rweruzivo runonyanya kubatsira kana uchigadzira yakabudirira yekushambadzira mushandirapamwe ichagara.

Pane nzira dzinoverengeka dzekudzikisa mutengo weAdwords mishandirapamwe. Chekutanga, unogona kushandisa keyword planner, icho chiri chishandiso chemahara chinopihwa neGoogle Ads chikuva. Ichi chishandiso chinokubatsira kuona huwandu hwetraffic izwi rako rauri kuwana, mwero wemakwikwi, uye mutengo-pa-kudzvanya. Iwe unogona kushandisa ruzivo urwu kuita kuti mabhidhi ako awedzere kukwikwidza uye kuderedza mari yako.

Mutengo weAdWords unogona kusiyana zvakanyanya, uye zvinoenderana nezvakawanda, kusanganisira makwikwi, tsvaga vhoriyamu, uye chinzvimbo. Huwandu hwemazwi akakosha aunosarudza hunogonawo kukanganisa bhajeti yako. Iwe unofanirwa kuvavarira bhajeti iri mukati mezvaunogona. Zvisinei, zvakakosha kuti uzive kuti AdWords mitengo inogona kukwira kana ukasarudza mazwi makuru anokwikwidza zvakanyanya..

Imwe nzira yekucheka mutengo weAdWords ndeye kuhaya freelancer. Mutengo wekuhaya freelancer pabasa iri unogona kubva $100 ku $150 paawa. Asi a freelancer akanaka anogona kukuchengetedza mari yakawanda nekunzvenga kusashanda kwekushandisa ad.

Imwe nzira yekudzikisa mutengo weAdwords ndeye kushandisa mari-per-acquisition. Nepo CPA inodhura kupfuura mwero advertising, zvichiri kubatsira. Kana ukashandisa CPA, unogona kugadzirisa mutengo wako wega wega kuti uchengetedze bhajeti yako mukati mekuwana kwako. Izvi zvinokupawo pfungwa yekuti marii yauri kushandisa pakudzvanya kwega kwega ad.

Chiyero chekushandura

Conversion rate is an important metric to track in AdWords. Iyo yakakwirira yekutendeuka mwero, iyo yakawanda traffic yauri kutyaira kune yako webhusaiti. Zvisinei, mwero wakaderera wekutendeuka unogona kuverengerwa kune zvikonzero zvishoma zvakasiyana. Kana iwe uri kunanga vatengi mumunda wako, unofanira kuvavarira kuwana a 2.00% kutendeuka rate kana nani. Kana uchikwanisa kuita izvi, iwe uchagadzira akawanda anotungamira uye, mukudzosa, bhizinesi rakawanda.

Chekutanga, iwe unofanirwa kuunganidza ruzivo nezve vatengi vako. Iwe unofanirwa kukwanisa kupa zvemunhu zvinopihwa. Kuita izvi, unogona kushandisa mafomu kana makuki pasaiti yako. Iwe unogona ipapo kushandisa iyi data kugadzira zvinopihwa zvinove zvinoenderana nevatengi vako. Izvi zvichakubatsira iwe kuwedzera shanduko yako.

Chiyero chekushandura chinoenderana nehuwandu hwezvinhu zvinosanganisira indasitiri uye chigadzirwa. Mu e-commerce, semuyenzaniso, chiyero chekushandura chiri 8.7%. Zvichakadaro, AdWords shanduko mwero ndeye 2.35%. Uye kune maindasitiri akaita semari, pamusoro 10% yemitengo yekutendeuka ndeye 5 nguva dzakakwirira kudarika avhareji. Kazhinji, iwe unoda kuvavarira kutendeuka kwehuwandu hunosvika 10%.

Kuti uwedzere kutendeuka kwako, iwe unofanirwa kutarisa kune vatengi vako vakanaka. Kutarisa kune vatengi vakaringana hakungochengetedze mari yako yekushambadzira, asi zvichawedzerawo mikana yako yekubudirira. Vatengi vanogutsikana vanodzokera kunzvimbo yako uye vova vamiriri vemhando. Pamusoro pazvo, iwe unozogona kuwedzera kukosha kwehupenyu hwako hwevatengi.

Kuti uwedzere kutendeuka kwako muAdwords, ita chokwadi chekugadzirisa peji rako rekumhara. Iwe unogona kuita izvi nekuvandudza dhizaini yako yekumhara peji, kunyora kopi inogombedzera uye kunatsa yako danidziro yakanangana. Pamusoro pe, zvichabatsira kuvandudza mwero wako wekushandura kana saiti yako yakagadzirirwa vashandisi venhare. Pamusoro peizvi, iwe unogona zvakare kushandisa remarketing kukurudzira vashanyi vako mukutenga.

There are a few things to understand about Adwords – Keyword research, Mari yekudzvanya, Chibodzwa chemhando, uye Re-targeting. Kana wanzwisisa pfungwa idzi, iwe unozokwanisa kuwana zvakanyanya kubva mukushambadzira kwako mishandirapamwe. Danho rekutanga nderekumisa chibodzwa chemhando yemazwi ako akakosha. Iyo Hunhu Chibodzwa kukosha kwenhamba inoyera kuti ads ako anoenderana sei nevateereri vako.

Keyword research for Adwords

Keyword research for Adwords is an essential part of defining your target market and developing an effective advertising campaign. Mazwi akakosha anokubatsira kuona mazwi ekutsvaga ane pundutso uye mitsara ine hukama, uye ivo vanopawo manhamba ekuona maitiro evashandisi veInternet. Unogona kushandisa chishandiso chemahara seGoogle Adwords Keyword Tool kana chishandiso chakabhadharwa senge Ahrefs kuti uwane runyorwa rweanogona mazwi akakosha ekushambadzira kwako..

Imwe yematanho akanyanya kukosha mukutsvagisa mazwi akakosha kunzwisisa chinangwa kuseri kwemazwi akakosha. Pasina kunzwisisa uku, iwe uchapedza nguva yako maererano nechinangwa chisina kunaka. Semuyenzaniso, Vanotsvaga vari kutsvaga makeke emuchato muBoston vachange vaine chinangwa chakasiyana pane avo vari kutsvaga zvitoro zvekeke remuchato padhuze neni. Iwo ekutanga ari kutsvaga ruzivo rwakakwana, nepo dzekupedzisira dzichinyanya kuwanda.

Paunenge uine rondedzero yemazwi akakosha, unogona kunatsa kutsvaga uchishandisa akasiyana sarudzo dziripo pazasi kuruboshwe rwekona. Iwe unogona kusarudza kuratidza chete mazwi akakosha uye kusabvisa mazwi asina basa kubva pane iyo rondedzero. Izvi zvinonyanya kuitwa kana uine runyorwa rurefu rwematemu. Nekusarudza iyo chaiyo keyword mutsara, iwe unogona kuwedzera mukana wekuwana vatengi uye kutyaira kutengesa.

Kunze kweGoogle, iwe unogona zvakare kutsvaga mazwi akakurumbira pasocial media saiti. Zvikuru sei, Twitter ndeimwe yeanobhadhara zvakanyanya masosi emazwi akakosha. Iyo hashtag ficha pa Twitterchat ndiyo imwe yedzakanakisa nzira dzekuwana dzakakodzera nhaurirano nezve yako kiyi izwi. Iwe unogona zvakare kushandisa maturusi akaita seTweetchat uye Twitterfall kuti uone kuti vateereri vako vari kutaura nezvei.

Kana iwe uchiziva matambudziko anotarisana nevateereri vako, iwe unogona kutarisa yako keyword research pavari. Kunyangwe iwe uri kunyora mablog blog kana mapeji ekumhara, unogona kugadzirisa matambudziko avo nekupa mhinduro. Zvisinei nemusoro wenyaya, zvakakosha kuve nechokwadi kuti zvemukati zvinobatsira uye kudzivirira kumanikidza.

Mari yekudzvanya

If you want to advertise on Google, unofanira kufunga mutengo per click. Iyo CPC inoverengerwa nekupatsanura mutengo wakakwana weshambadzo nenhamba yekudzvanya kwainogamuchira. Iyi nhamba inogona kusiyana zvichienderana nemazwi akakosha aunosarudza, uye kukwikwidza kwenzvimbo yekushambadzira.

Kune marudzi maviri makuru emhando dzeCPC: bhidhi-based uye flat-rate. Mukusarudza mari-per-click model, mushambadziri anofanira kufunga kukosha kwekudzvanya kwega kwega zvichibva pamari inogona kuwanikwa nemuenzi wega wega. Iwo epamusoro-mhando ads anoburitsa yakaderera maCPC.

MaCPC anogona kusiyana zvakanyanya kubva kuindasitiri kuenda kune indasitiri, uye zviri nani kuchengetedza mutengo weavhareji pakutendeuka mune niche yako. Semuyenzaniso, chitoro cheshangu chinogona kunge chine mutengo wakanyanya pakutendeuka, nepo kambani yezvemari inogona kuwana chete 2%. Zvichienderana neindasitiri yako, iwe unofanirwawo kutarisa paavhareji mutengo wezvigadzirwa nemasevhisi.

Mari yaunobhadhara pakudzvanya zvinoenderana nerudzi rwechigadzirwa chaunotengesa uye nemakwikwi. Semuyenzaniso, kana uchitengesa masokisi ezororo, ungangoda kubhadharisa mari inodarika femu yemutemo inotengesa $15 masokisi ezororo. Zvisinei, mutengo wakakwira pakudzvanya haungaite zvine musoro kana chigadzirwa chako chichidhura $5,000.

Kunyangwe mutengo wekudzvanya wega ungave unotyisa, haifanire kunge iri nyaya. Kana iwe ukashandisa keyword research kukwirisa ads ako, unogona kuita kuti ad yako ive yakakosha kune vanhu vari kutsvaga zvigadzirwa kana masevhisi aunopa. Ichakubatsira kuona mazwi akakosha ekunongedza uye kukoshesa kutsvaga kwakabatana. Mari yeavhareji yekudzvanya ichasiyana chero kubva $1 ku $2 pamaratidziro etiweki uye netiweki yekutsvaga. Mutengo pakudzvanya kwega kwega unoverengerwa nekuwanza mari yese nenhamba yenguva yakadzvanywa ad.

You can also check the average CPC by using the “Average CPC” column in your Campaigns. Iyi nhamba inokupa iwe pfungwa yakajairika yekuti imarii yaunogona kushandisa pakudzvanya pane yako ad.

Chibodzwa chemhando

Adwords’ Quality score can be affected by several factors. Izvi zvinhu zvinosanganisira keyword relevance, advert quality, uye nzvimbo yekuenda. Kuwedzera kwemhando yepamusoro kunogona kuita mutsauko mukuru pamushandirapamwe. Hedzino nzira shoma dzekuvandudza yako yemhando zvibodzwa. Shandisa zvishandiso zvakapihwa neGoogle kuvandudza mushandirapamwe wako.

Chekutanga, shongedza yako ad kopi. Iyo inonyanya kukosha ad kopi yako, zviri nani zvichaita, uye naizvozvo, wedzera yako Quality Score. Iwe unogona kuita izvi nekunyora kunobata, kopi yakakodzera uye yakaitenderedza nemashoko anoenderana. Izvi zvinovimbisa kuti ad ndiyo inonyanya kukosha kumubvunzo wemutsvagi.

AdWords zvakare inobvumidza iwe kuti utarise iyo kiyi yekuongorora, iyo inoshumwa pana a 1-10 scale. Izvi zvinokutendera kuti uongorore kana mazwi ako makuru ari kuita nemazvo. Kana mazwi ako akakosha ari kugadzira mashoma ekudzvanya-kuburikidza, funga kudzima ads uye kugadzira itsva. Izvi zvichakubatsira kuti uwane zvinzvimbo zviri nani uye maCPC akaderera.

Nhamba yemhando yeGoogle inotarwa nezvinhu zvakati wandei, kubva kumhando yema ads ako kusvika pakukoshera kwezvirimo. Iyo inosiyana kubva kuaccount kuenda kune account uye inogona kutotemerwa nemakiyi ega ega. Chibodzwa chemhando chinhu chauchazoda kushanda pachiri nekufamba kwenguva nekuti chinoita kuti mishandirapamwe yako ishande. Iwe unozobhadharawo zvishoma pane kudzvanya paunowedzera yako yemhando zvibodzwa.

Hunhu hwemhando yepamusoro hunotemerwa zvakanyanya nekukoshera kwema ads ako uye mapeji ekumhara. Ads ane hunyanzvi hwepamusoro anowanzo kuwana zvibodzwa zvemhando yepamusoro. Kana zvisina basa kana zvisingaenderane nechinangwa chemushandisi, vachawana avhareji kana pasi-avhareji zvibodzwa. Zvadaro, iwe uchada kukwenenzvera mapeji ako ekumhara, sezvo vachikanganisa quality score.

Re-targeting

Re-targeting is the process of showing relevant ads to visitors who have previously visited your site. Kazhinji, iyo shambadziro inozviratidza kune vashanyi mazuva mashoma mushure mekushanya kwavo kwekutanga, uye inogona kuva nzira yakakosha yekuwana kudzokorora bhizinesi. Zvisinei, zvakakosha kuyeuka kuti iyo yekuratidzira ad nguva inofanira kunge iri shoma 30 mazuva kuti zvishande.

Kuti uwedzere kubudirira kwemushandirapamwe wekutengesa zvakare, iwe unofanirwa kunzwisisa nzira yekugovera vateereri vako. Semuyenzaniso, kana webhusaiti yako yakanangana nevatengi kubva kune yakafanana demographic, unogona kusarudza kuvanangisa nema ads akafanana zvichienderana nezvavanofarira nezvavanofarira. Kana uchinge wagadzira zvikamu zvevateereri vako, iwe unogona ipapo kusarudza chikuva chekushambadzira chekushambadzira kwako kushambadzira. Nokuda kweizvi, Google inopa mhando nhatu dzakasiyana dzemitengo: Mutengo Pachiuru Pamaonerwo (CPM), Mutengo Pakudzvanya (CPC) uye Mutengo PaKuwana (CPA).

Kutarisa zvakare kunogona kuve nzira huru yekunongedza vateereri vatsva nezvigadzirwa zvako nemasevhisi. Semuyenzaniso, kana iwe uchangobva kuburitsa mutsara mutsva wezvishongo, unogona kushandisa retargeting kusuma muunganidzwa wako mutsva. Iwe unogona zvakare kushandisa zvakare-kutarisa kumusika kune vashanyi vakasiya saiti yako vasina kutenga chero chinhu.

Kutarisa zvakare kunoshanda nekushandisa cookie-based tekinoroji. Iyi tekinoroji inobvumira makambani kuronda vateereri vawo asingazivikanwe uye kuvatumira ads akakodzera zvinoenderana nezvavanofarira. Zvinovabvumirawo kushandisa nhoroondo yekubhurawuza kunanga vateereri vavo nema ads anoenderana. Semagumo, kudzoreredza mishandirapamwe kunoguma nemhedzisiro yakanaka kune ruzhinji rwevashandisi.

Mishandirapamwe yekutarisa zvakare inokubatsira kugonesa vangangove vatengi kuti vape brand yako mumwe mukana uye kusimudzira vatengi varipo. Iyo zvakare inzira yakanaka yekuyeuchidza vanhu vangangove vakabuda pawebhusaiti yako. Kana vashanyi vako vakasiya webhusaiti yako vasina kutora chero chiito, kutsvagazve mishandirapamwe kuchakubvumidza kuti ubatane navo zvakare.

Negative keywords

Using negative keywords in your Adwords campaign can help you avoid unwanted clicks by reducing the number of non-converting clickthroughs. Iwe unogona kuwedzera mazwi asina kunaka kumazinga akasiyana, kusanganisira mushandirapamwe wose kana mapoka chaiwo ad. Zvisinei, zvakakosha kuti usarudze nhanho yakakodzera yemushandirapamwe wako, sekuwedzera mazwi asina kunaka padanho risiri iro rinogona kukanganisa mushandirapamwe wako. By blocking generic terms like “ninja air fryer”, unogona kuita kuti ads yako iwedzere kujeka uye kuchengetedza mari.

Nhanho yekutanga mukugadzira rondedzero yeasina kunaka keywords ndeyekutarisa yako yekutsvaga mazwi report. Izvi zvinokuzivisa iwe kuti ndeapi mazwi ekutsvaga ane chekuita nebhizinesi rako. Iwe unogona zvakare kushandisa chirevo kukwenenzvera mazwi ako makuru. Kana iwe ukacherechedza nhamba yepamusoro yemashoko asina kukodzera, iwe unogona kuvawedzera kune yako AdWords negative keywords list.

Kuwedzera mazwi asina kunaka hakuna kuoma sezvaungafunga. Iwe unogona kutevedzera Google's official tutorial kuti uve nechokwadi chekuti uri kushandisa yakanakisa nzira yekuwedzera isina kunaka mazwi kumushandirapamwe weAdwords.. Kana waita saizvozvo, iwe unozogona kukwenenzvera traffic yako uye kuderedza kutambisa ad kushandisa.

Negative keywords anobatsirawo pakutora dhairekitori uye kudzivirira ads kubva kuratidzwa kune zvisina basa kutsvaga.. Semuyenzaniso, kana bhizinesi rako richitengesa matoyi embwa, unogona kusanganisira mazwi asina kunaka ekutsvagisa kunoenderana nembwa. Nokushandisa mazwi asina kunaka, Google haizoenderane neyakakura match keywords kutsvaga zvine chekuita nembwa.

Kuwedzera mazwi asina kunaka kumushandirapamwe wako kwakafanana nekuwedzera akanaka. Musiyano chete ndewekuti mazwi asina kunaka anowedzerwa aine minus sign (-). Nekuwedzera mazwi asina kunaka kumushandirapamwe wako, unogona kuvharira mazwi ekutsvaga chaiwo. Semuyenzaniso, using negative exact match for shoes will prevent your ad from showing up for searches containing the exact phrase “running shoes.” Zvisinei, izvi hazvireve kuti hauzowana mimwe mibairo yekutsvaga yemamwe mazwi ane hukama.

AdWords ndechimwe chezvishandiso zvine simba kune vatengesi vepamhepo. The platform can help you reach your audience by promoting your products and services through targeted advertising. Kunze kweAdWords, iwe unogona zvakare kushandisa mamwe maPPC mapuratifomu seFacebook uye Instagram ads, Twitter ads, uye Pinterest Yakasimudzirwa mapini. Iwe unogona zvakare kushandisa injini yekutsvaga Ads, senge Bing ads kusimudzira webhusaiti yako.

Text ads

Creating effective Adwords text ads requires knowledge and skills. Izvo zvakakosha kunyora zviziviso zvinokwezva vashandisi kudzvanya pane chinongedzo uye kutenga. Iyo ad kopi inofanirwa kuve nekudaidzira kwakajeka-ku-chiito, mutengo, kusimudzirwa, uye ruzivo nezve chigadzirwa kana sevhisi. Inofanirwa zvakare kunangwa kune akawanda maturusi uye kushandisa brand terminology. Nzira yakanakisa yekuwedzera kushanda kweAdwords mameseji ads ndeyekukwiridzira ivo uye kuita kuti vaonekwe zvakanyanya..

Paunenge uchigadzira mameseji eAdWords, unofanira kutarisa kureba kwechinyorwa. Yakajairika kushambadza yeGoogle ine zvinhu zvishanu, kusanganisira Musoro we 25 characters, maviri Tsanangudzo Mitsetse ye 35 mavara ega ega, uye Display URL iyo inogona kuva neanosvika 255 characters. Iyo URL inofanirwa kunge iri muchikamu chepamusoro-soro sepeji yekumhara. Kunyangwe zvisiri zvekumanikidza, ipfungwa yakanaka plug keywords muinoratidzwa link, Kana zvakakodzera.

AdWords mavara ads inzira huru yekushambadzira bhizinesi rako. Unogona kushandisa mitsara miviri yemavara kusvika 35 mavara akareba, uye iwe unofanirwa kuve nechokwadi chekuti meseji yako inobata uye inodaidzira kuita. Iwe unogona zvakare kuwedzera ruzivo rwaunosanganisa mune yako ad nekugadzira account neAdWords. Kunyangwe sarudzo dzekuwedzera yako AdWords mavara ads zvinoenderana nerudzi rwemushambadzi wauri, kuwedzera ruzivo mune ad yako inogona kuva nzira yakanaka yekuwana mamwe mabhatani uye kuita zvimwe kutengesa.

Kuti uwedzere kushanda kweAdwords mameseji ads, unofanira kushandisa chaiyo yekumhara peji kwavari. Kusarudza peji yekumhara isiriyo kunogona kudzima vashandisi uye kukonzeresa kusarudzika mitengo. Pamusoro pe, iwe unofanirwa kugara uchiyedza uye kuyedza nemashambadziro ako kuti uvandudze maitiro avanoita. Iwe hauzive zvichashanda uye zvisingaite, saka usatya kuedza!

AdWords yakaunza chimiro chitsva chemavara ads, izvo zvinopa vashambadziri nzvimbo yakawanda yekuratidzira zvigadzirwa zvavo nemasevhisi. Mavara akawedzerwa ads anoda kunyorwa patsva, asi vanokupa kaviri nzvimbo.

Kuenderana kwechirevo

Phrase match in Adwords is a more precise way to target your ads, uye inopa mwero wepamusoro wekutonga. Paunosarudza sarudzo iyi, ad yako ichaonekwa chete kana mubvunzo wekutsvaga uine iwo chaiwo mutsara wawakasarudza. Unogona kusanganisira mazwi pamberi uye mushure memutsara. Unogona kusvika kune vateereri vakawanda uchishandisa rudzi urwu rwekunanga.

Mutsara wemitsara unoda kuti iwe ushandise izwi rakakosha zvinoreva mumubvunzo wako, uye inokutendera kuti ubatanidze mamwe mavara mune ad yako. Rudzi rwemutambo hauchanyatso kuodha, sekudzidza kwemuchina kweGoogle kwakaringana kusiyanisa kuti izwi rekurongeka rakakosha here kana kuti kwete. Zvakafanana neyakakura mechi pakuti iwe unogona kushandisa mutsara wemutsara kuratidza kushambadzira kune vanhu vanotsvaga ane hukama mazwi.

Kuti ushandise mutsara wezwi, unofanira kutanga waona kuti mazwi ako akakosha ane vhoriyamu yekutsvaga yakakwana. Kushandisa mutsauko wepedyo wemazwi machisi kuchawedzera kusvika kwako uye kukupa iwe kugona kunanga makiyi ane yakaderera vhoriyamu yekutsvaga. Iyi mhando yekufananidza inomanikidza vatengesi vekutsvaga kuti vatarise zvakanyanya muSEM yavo zano uye optimization.

Zvadaro, unogona kushandisa negative keywords. Phrase match negatives add a “” to the beginning and end of a word. Semuyenzaniso, kana ukashandisa +data +sainzi, you won’t see ads if anyone searches for “new” kana “new.” Phrase match negatives are also helpful for blocking broad match keywords.

Kune matatu makuru emhando dzemutsara wakakosha machisi anowanikwa muAdwords: yakafara match, mutsara wemashoko, uye mutambo chaiwo. Iwe unogona kusarudza yakanakisa mutambo wemhando zvichienderana nezvido zvebhizinesi rako. Kana iwe ukasawana chero mibairo yakanaka ine yakakura match, unogona kuderedza mazwi ako akakosha kuti aenderane nechirevo. Iwe unogona zvakare kusanganisira akasiyana akasiyana kana masinonimi kuti uderedze vhoriyamu yako yekutsvaga.

MunaSeptember, Google yakashandura Phrase Match algorithm kuti ive yakarurama. Zvino, paunenge uchishandisa Phrase Match, ads ako achaenderana kwete chete mitsara chaiyo, asiwo kusiyana kwemazwi iwayo. Izvi zvinoreva kuti ad yako ichave yakakosha kune yako niche.

Mazwi akakosha ane vhoriyamu yekutsvaga yakakwirira

If you want to get more visitors to your site, unofanira kusarudza keywords ane high search volume. Vhoriyamu yekutsvaga inogona kuverengerwa nekutarisa kuti ingani tsvakiridzo inowanikwa pamwedzi mumwedzi gumi nembiri yapfuura. Zvadaro, tarisa kumakwikwi eiyo keyword: vangani vashambadziri vari kukwikwidzira izwi rimwechete rakakosha uye kuti mutengo-pakudzvanya chii. Ruzivo urwu rwakakosha pakuronga yako SEM mushandirapamwe.

Keywords ane high search volume anoratidza kuti vatengi vako vari kutsvaga ruzivo pane imwe nyaya. Vatengi ava vanogona kutendeukira kuGoogle kuti vawane mhinduro kumibvunzo yavo. Kushandisa yakakwirira yekutsvaga vhoriyamu mazwi anosimudzira yako saiti yekutsvaga injini chinzvimbo uye ruzivo rwemhando. Pamusoro pe, zvinokubatsira kuti uwane traffic yakawanda.

Zvisinei, haasi ese mazwi akakosha ane yakakwirira vhoriyamu yekutsvaga anoshanda pamushandirapamwe wako. Semuyenzaniso, mushandirapamwe wekuvhiya ziso re laser unogona kusabatsirika kubva kune yakakwirira yekutsvaga vhoriyamu keywords. Mukupesana ne, mushandirapamwe wetauro remapepa waizobatsirika kubva kune yakaderera vhoriyamu yekutsvaga. Pamusoro pe, yakaderera yekutsvaga vhoriyamu keywords inotarisirwa kuve nemakwikwi mashoma. Izvi zvinoreva kutendeuka kuri nani.

High-volume keywords kazhinji inodhura kupfuura yakaderera-vhoriyamu keywords, asi ivo vanokuwana iwe yakawanda traffic. Zvisinei, iwe unofanirwa kuyeuka kuti mazwi makuru evhoriyamu ane makwikwi epamusoro pane akaderera-vhoriyamu keywords. Pamusoro pe, high-volume keywords anonetsa kuisa chinzvimbo. Zvakadaro, ivo vakakodzera mari yakawedzerwa kana iwe ukakwanisa kupfuura-kuita makwikwi.

Imwe nzira yekuwana yakakwirira-vhoriyamu keywords ndeye kushandisa keyword planner. Iyo inokutendera iwe kutsvaga mazwi akakosha akasiyana anoenderana nebhizinesi rako. The keyword planner inopawo sarudzo dzekusefa kuitira kuti iwe ugone kusabvisa mazwi makuru atoshandiswa kare muAdwords. Nokuda kwemazwi makuru ezwi, iwe unogona kunyange kushandisa keyword research tool.

Kuti uwane mazwi makuru ane vhoriyamu yekutsvaga yakakwirira, unofanirwa kuziva kuti vangani vanhu vari kutsvaga mazwi aya paGoogle mwedzi wega wega. Izvi zvichakubatsira iwe kusarudza kuti ndeapi mazwi akakosha ekunongedza uye kushandisa kune yako webhusaiti optimization.

Bidding on trademarked terms

In recent years, Google yakabvisa zvimwe zvezvirambidzo pakubhidha pamatemu akaiswa muAdword campaigns. Izvi zvinobvumira mabhurendi kuti aratidze ads patsvakiridzo kana angangove mutengi achitsvaga zita remhando. Zvisinei, pane mamwe mirairo yekuchengeta mupfungwa kana uchibhidha pamatemu ekutengesa.

Chekutanga, usashandise mazwi ekutengeserana mune yako ad kopi. Kana ukadaro, uri panjodzi yekutyora trademark policy. Kushandisa mazwi ekutengeserana mukopi yako yekushambadzira kunoita kuti advert yako ioneke paGoogle kutsvaga mhinduro semukwikwidzi.. Kutyorwa kwemitemo yechiratidzo uye zvinogona kukonzera kunyunyuta kubva kukambani inobata chiratidzo. Kudzivirira chero mhedzisiro yemutemo kana yehunhu, be sure to monitor your competitors’ Adwords activity. Kana iwe ukaona kuti mukwikwidzi ave kubhidha mazita emhando yavo, iwe unogona kutora akakodzera akabhadharwa uye organic mazano ekuderedza kukuvadzwa.

Nepo trademark bidders inogona kuderedza zvakanyanya organic traffic, vanogona kuramba vaine kukanganisa kune zviitiko zvevatengi. Kushambadza kwavo kucharatidzwa padivi pezvinyorwa zvehupenyu uye zvinogona kuguma nekusaziva kwevatengi. Ndosaka mabhureki achifanira kufunga nezve kurambidza trademark kubhidha. Izvi zvirambidzo zvinogona kubva pakurambidzwa kwakazara kwekubhidha pamazwi akakosha kune chaiwo mirairo pane api mazwi akakosha anotenderwa. Iwe unogona zvakare kudzikamisa ad zvinzvimbo uye geographies kudzivirira vakwikwidzi vako kubva kubhidha pamashoko ako ekutengesa..

Kana iwe usina chokwadi kana iwe uchikwanisa kubhidha pane yakatemerwa term, taura neGoogle uye utore kopi yematemu akaiswa. Iwe unogona kukwanisa kushandisa mazwi aya mumashambadziro ako semazwi akakosha uye humbowo hwemagariro. Asi kana iwe uchinetseka nekukanganisa, wobva wabata munhu anotarisira account yako wobvunza nezvekodzero dzako.

Kana mukwikwidzi wako ari kushandisa trademark yako, ungangoda kuendesa chichemo chekutyorwa kwechiratidzo kuGoogle. Iyo inyanzvi ine njodzi nekuti inogona kukuvadza yako mhando mamaki uye kuwedzera mutengo wako pakudzvanya. Kana iwe usingadi kuisa pangozi yekupomerwa mhosva, iwe ungangoda kufunga nezve kuwedzera izwi rakashata kune yako Adwords account pane.

Kutanga yako Adwords mushandirapamwe, you should scan through your website for keywords related to your business. Mushure meizvi, unofanira kusarudza rudzi rwemachisi, iyo inotsanangura kuti Google inoenderana sei neshoko rako rakakosha. Unogona kusarudza kubva chaizvo, chirevo, kana kuchinjirwa machisi machisi mhando. Rudzi rwemachisi chaiwo ndiyo mhando yemutambo wakanyanya, nepo mutsara nemhando dzemachisi dzakafara zviri izvo zvakajairika.

Mariro

When considering how much to spend on Adwords, zvakakosha kuti unzwisise mutengo wemazwi akakosha. Izvi ndizvo zvikamu zvikuru zvebhajeti yako, asi iwe unofanirwawo kuziva huwandu hwevakwikwidzi vanokwikwidza kune imwechete ad nzvimbo. Iwe unogona kushandisa Google Keyword Planner kuti uwane nhamba yekutsvaga mazwi makuru mu niche yako.

Mutengo wekudzvanya paAdWords unosiyana zvichienderana neshoko rakakosha uye indasitiri. Zvisinei, mari yepakati inenge $2.32 yekutsvaga ads uye $0.58 zvekuratidzira ads. Kuti uwane mamwe mashoko, shanyira Google's AdWords metrics peji. Zvakare, ramba uchifunga kuti mutengo wako wese unoenderana neHunhu Chibodzwa chemazwi ako akakosha uye maSERP aunonongedza. Iyo yakakwirira yako Quality Score, mari shoma yemushandirapamwe wako weAdWords.

Click-kuburikidza mwero (CTR) chimwe chinhu chinokanganisa mutengo wemushandirapamwe. Iwe unogona kuona iyo CTR yemushandirapamwe wako wekushambadza nekugovanisa nhamba yezviratidziro nehuwandu hwekudzvanya. Chiyero ichi chinoshandiswa nemhando dzakawanda kuona kushanda kwemashambadziro avo. Nokuda kwechikonzero ichi, kunatsiridza CTR kunofanirwa kuve chinangwa chekutanga chechero AdWords campaign.

Google AdWords ipuratifomu ine simba yekushambadzira iyo inoita kuti iwe usvike kune yakanyanya kunangwa vateereri. Nemamiriyoni evashandisi vekutsvaga, AdWords inogona kugadzirwa kuti ive yakachipa kana kudhura sezvaunoda. Unogona kusarudza bhajeti yako, uye kutochinja rudzi rwekushambadzira kwaunosarudza kumhanya.

Paunenge uchifunga nezvemhando yemazwi akakosha ekunongedza, iwe unofanirwa kuve nechokwadi chekuti mazwi akakosha anoenderana niche yauri kunanga. Edza kushandisa mazwi akakosha kuti uwane mazano. Iko kudiki bhidhi pazwi rakakosha muAdWords masendi mashanu, uye mazwi anodhura zvakanyanya acharaira $50 kana kupfuura pakudzvanya.

Getting started

To make the most of your Adwords advertising campaign, unofanira kuziva sei kuverenga CPA yako (mutengo pakutenga) uye sei kuseta iyo chaiyo Adwords bhidhi. Iwe unofanirwawo kutarisa kutendeuka kwako, kubva pa keyword kusvika pakumhara peji kutengeswa. Unogona kushandisa Google Analytics, inova Software yemahara seSevhisi. Zvimwe zvekutengesa analytics zvishandiso zviripo zvakare.

Kana wangosarudza izwi rakakosha, iwe unozofanirwa kugadzira ad inomanikidza inokwezva vatengi kuti vadzvanye pairi. Inofanira kunge inoenderana nemusoro wepeji, ine mazwi akakosha kubva kuGoogle search bar, uye iva muchidimbu. Tsananguro yemushambadziro inofanirwa kutarisa kune zvakanakira chigadzirwa kana sevhisi kana yakakosha kupihwa, uye kupedzisa nekudana kwakasimba kuita chiito.

Kana iwe uri mutsva kuAdwords, usaite chikanganiso chekushandisa mari yakawandisa pamushandirapamwe wako wekutanga. Google inopa maturusi emahara ekukubatsira kubata yako Adwords mushandirapamwe uye kupindura mibvunzo. Asi ramba uchifunga kuti iyi puratifomu yakaoma uye iwe unofanirwa kuve nemoyo murefu kuti uidzidze. Kunyangwe iwe uchikwanisa kugona Adwords mukati memazuva mashoma ekutanga, zvichiri kukosha kuti uzvipire kune isingasviki mwedzi mitatu.

Iwe zvakare uchada kuseta bhajeti. Nepo izvi zvinonzwika senzira yakaoma, zviri chaizvo nyore. Zvakakosha kuyeuka kuti bhajeti yako inosungirirwa kune zvinangwa zvako uye nguva yegore yauri kushandisa sevhisi. Semuyenzaniso, unogona kubatanidza yako Adwords mushandirapamwe neBack-To-School campaign, uye yako Holiday Sales mushandirapamwe nekupera-kwegore kutengesa.

Bhajeti yako yemazuva ese ichakamurwa zvakaenzana pakati pemishandirapamwe yako, saka unogona kugovera mari dzakasiyana kune yega yega mushandirapamwe. Iwe unogona zvakare kusarudza kugovera bhajeti yako zvakasiyana kune akasiyana mishandirapamwe, wochichinja gare gare. Iwe unogona kuseta mabhidhi pamaoko kana kurega Adwords ichizvigadzira otomatiki. Manual kubhidha inokupa iwe kutonga kwakanyanya pane yako bhajeti.

Usati watanga yako Adwords mushandirapamwe, unofanirwa kuronga mazwi ako makuru. Iwe unogona kuita izvi uchishandisa Keyword Planner muGoogle Adwords. Ichi chishandiso chiri muchikamu cheZvishandiso. Inokupa sarudzo dzinoverengeka dzekusarudza mazwi akakosha. Keywords sarudza kuti ads yako ichaonekwa sei kune chaivo vateereri.

Creating a campaign

Before creating a campaign, unofanira kuziva zvinangwa zvedanidziro yako. Iwe unogona kusarudza kubva kune zvakasiyana-siyana zvezvinangwa, zvakadai sekutengesa, inotungamira, webhusaiti traffic, kutariswa kwechigadzirwa uye mhando, uye kuziva kwemhando. Unogonawo kugadzira mushandirapamwe usina zvinangwa, mune iyo kesi iwe unogona kuseta ma parameter sezvaunoda.

Kune mhando mbiri dzemachisi mhando: machisi akakura uye machisi chaiwo. Broad match ndiyo inosarudzika, uye inokubvumira kuti usarudze zvakasiyana-siyana zvemashoko makuru, nepo mechi chaiyo inokutendera kuti usarudze izwi rakakosha kana chirevo. Iwe unogona zvakare kusarudza kusabvisa mamwe mazwi akakosha kana mitsara kubva pamushandirapamwe wako, zvakadai semashoko asina kunaka.

Kugadzira mushandirapamwe muAdwords zviri nyore kana uine Google account. Zvinotora maminetsi mashoma kugadzira account uye kutanga kushambadza. Mushure mekugadzira account, iwe uchafanirwa kusarudza bhajeti, sarudza vateereri vako, set mabhidhi, uye nyora ad kopi.

AdWords inoshanda pamutengo we-per-click (CPP) model, saka bhajeti yako ichatarisa huwandu hwekuratidzwa kwaunowana. Google inogona kuseta iyo bidhi yako yega, kana kuti iwe unogona kuzvigadzirisa nemaoko ne keyword planner. Iva nechokwadi chekuyeuka kuti mushandirapamwe uzere unoda nguva yakawanda kupfuura yaungatarisira.

Musoro wemusoro uye tsananguro muAdWords inogona kuve neanosvika 160 characters. Ita shuwa kuti dzakapfupika uye dzinobata kutarisisa kwemushandisi. Usakanganwa kusanganisira kufona kuita chiito, ingave iri kodhi yekuderedzwa kana yekupihwa. Kana kushambadzira kwako kusiri kumanikidza, haugone kudzvanya kubva kuvateereri.

Optimizing your campaign

There are several factors to consider when optimizing your campaign on Google Adwords. Chekutanga, rangarira kuti haasi ese macampaign anogadzirwa akaenzana. Kugovera danho rekutanga kumushandirapamwe wega wega kunozoratidza kuti ibasa rakawanda sei rinofanirwa kuitwa kuivandudza. Kukosha 1 mishandirapamwe inofanira kuwana simba shoma, nepo ichikosha 2 uye 3 mishandirapamwe inoda kushanda nesimba. Semuyenzaniso, kuvandudzwa kwe 10% pane Chinhu Chinokosha 1 mushandirapamwe uchaunza kuwedzera kwemadhora makumi mashanu ekuwedzera mumari, nepo a 10% kuvandudzika mune Chinhu Chinokosha 3 mushandirapamwe waizoburitsa $100k kuwedzera kwemari. Pane rimwe divi, kana mushandirapamwe unogadzira madhora mashanu emari uye inoverengerwa seKukosha 3 muzvinyorwa zvinokosha, zvinoda kuvandudzwa kwe10X (100%) kuti uwane mupiro wakafanana. Saka zvakakosha kucherekedza mishandirapamwe isina kunyatsoita basa rekusimudzira uye kuita zvakanyanyisa mishandirapamwe yekuwedzera.

Kugadzirisa mushandirapamwe wako paGoogle Adwords kunoda kugara uchiyedzwa uye kugadzirisa. Unogona kushandisa runyoro kuti uone kuti ndezvipi zvinhu zvinoda kugadziriswa. Nzvimbo huru dzinoda kugadziriswa dzinosanganisira ad copy, ad targeting, uye kusarudzwa kwemashoko makuru. Pamusoro pe, zvirimo zvepeji yekumhara zvinofanirwa kuvandudzwa, naizvo.

Nepo kugadzirisa mushandirapamwe wako paGoogle Adwords kwakakosha, zvakakosha kutarisa pachinangwa chakakosha chemushandirapamwe wako: purofiti! Kunyangwe iyo CPC yezwi rakakosha isingakanganise zvakananga pazasi, inogona kunge ichiri kukwanisa kuwedzera kutendeuka. Izvi zvinonyanya kukosha kana iwe uri kushanda kune inotungamira chizvarwa chikamu cheGoogle Ads, uko kutendeuka kusingawanzo kukurumidza.

Kuita kuti mushandirapamwe wako ushande pane bhajeti shoma, funga kuwedzera mamwe mazwi akakosha. Mazwi akareba-muswe anokugonesa kunyora zvirinani kushambadza uye nekuwedzera maitiro emushandirapamwe wako. Kuwedzera mamwe mazwi akakosha kumishandirapamwe yako kunofanirwa kunge kuri kutarisisa kwePPC yako account manejimendi ekuedza. Iwe unogona zvakare kushandisa Google Analytics kuongorora mashandiro ewebhusaiti yako. Ichi chishandiso chinokupa iwe ruzivo rwakadzama mune maitiro evatengi uye mafambisirwo avari kuita webhusaiti yako.

Nhanho inotevera mukugadzirisa mushandirapamwe wako paGoogle Adwords ndeyekuona kuti ndezvipi zvinangwa zvedanidziro yako. Semuyenzaniso, ndicho chinangwa chako chekuwedzera kubatanidzwa kwevatengi? Kana kuwedzera kutengesa? Kana zvakadaro, mishandirapamwe yako yekushambadzira inofanirwa kuvandudzwa kuti ionekwe uye shanduko.

Kubudirira neAdwords, zvakakosha kunzwisisa zvikamu zvakasiyana-siyana zvepurogiramu iyi. These include Cost per click, Chibodzwa chemhando, Bidding model, uye Tracking mhinduro. Pamusoro pe, zvakakosha kuti unzwisise nzira yekuwedzera kugona kwemushandirapamwe wako. Nokushandisa nzira yakarurama, iwe unogona kuwedzera kutendeuka kwako uye kuwedzera purofiti yako margins.

Mari yekudzvanya

There are two ways to decrease the cost per click on Adwords. Imwe nzira ndeye geo-kunanga kushambadzira kwako kune imwe nzvimbo. Izvi zvinoderedza kuwanda kwekudzvanya kusina basa. Imwe nzira ndeye kushandisa Google Analytics. Google Analytics inopa ruzivo rwakadzama mumashambadziro ako ekushambadzira.

Imwe nzira yekudzikisa mutengo pane kudzvanya ndeye kukwidziridza yako kiyi yeshoko chairo. Nekuona kuti boka rako rekushambadzira rakanangana nemitsara chaiyo (kufanana “rent a vacation home in Tampa”), unogona kugonesa kushanda kweboka rako rekushambadzira. Mutengo wega wega unosiyana zvichienderana nemazwi akakosha, industry, uye nzvimbo. Paavhareji, zvinodhura kumativi $1 ku $2 nekudzvanya pane network yekutsvaga, uye zvakafanana pamaratidziro network. Mutengo pakudzvanya kwega kwega unoverengerwa nekuwanza mutengo wese pakudzvanya nenhamba yenguva yakadzvanywa ad.

Imwe nzira yekudzikisa mutengo pane kudzvanya paAdwords ndeyekutarisa-refu-muswe keywords ine yakaderera yekutsvaga vhoriyamu uye zvinonyatsozivikanwa kutsvaga kutsvaga.. Chikonzero cheiyi zano ndechekuti refu-muswe keywords inokwezva yakaderera mabhidhi pane generic keywords. Pamusoro pe, refu muswe keywords vane yakaderera makwikwi, izvo zvinoreva kuti ivo havanyanyi kukwezva yakakwira CPCs.

Nepo mutengo pakudzvanya imwe metric inofanirwa kutungamira maitiro ako ekuita sarudzo, mutengo pakutora unofanirwa kuve wakanangana nePPC. Ita shuwa yekukwirisa mutengo wako pakutenga zvinoenderana nepurofiti yako margin. Nenzira iyi, unogona kukwezva vatengi uye kuwedzera kutengesa pasina kuparara. Pamusoro pazvo, unogona kuvandudza mhando yekutora kwevatengi vako uye mitengo yekushandura nekugadzirisa mitengo yezviteshi zvako zvekushambadzira..

Pakupedzisira, iwe unofanirwa kufunga nezve indasitiri yako uye nhanho yemakwikwi. Semuyenzaniso, mutengo wekudzvanya pane masevhisi emutemo unogona kunge wakatenderedza $6, nepo zvimwe chete zvemabasa emabasa zviri pedyo $1. Zvisinei, mutengo wekudzvanya pane e-commerce mishandirapamwe ungangoita madhora mashoma. Saka, zviri nani kushandisa mazwi akakosha ane chiyero chemhando yepamusoro uye yakaderera CPC.

Mutengo wekudzvanya kweAdwords unotemwa kuburikidza neauction. Iyo yakanyanya bhidhiyo yako, zvakanyanya mukana wekuwana yakanaka ad nzvimbo.

Chibodzwa chemhando

The quality score in AdWords is the number that determines the relevance of your ad. Chikero kubva pane chimwe kusvika kugumi uye chinoratidza kuti ad yako yakakosha sei. Zvibodzwa zvemhando yepamusoro zvinokonzeresa mutengo wakaderera pane kudzvanya uye chinzvimbo chepamusoro kune ako ads. Kuti uwedzere kunaka kwako zvibodzwa, gadzirisa peji rako rekumhara uye mazwi makuru.

Chibodzwa chemhando haisi metric yega; inofanirwa kuperekedzwa nemamwe ma metrics. Semuyenzaniso, kana peji rako rekumhara riine kiyi kiyi 'blue pens,’ then your ad must also have a blue pen. Kana peji rako rekumhara risina iri keyword, ipapo yako Quality Score ichave yakaderera.

Improving your Quality Score will improve your ads’ positioning in organic search results. Kunyangwe iri chishandiso chekuongorora chinobatsira, iyo Quality Score haisi yakakosha kuita chiratidzo (KPI) mukati uye pachayo. Asi, igwara rekuita mishandirapamwe inobudirira. Nokuda kwechikonzero ichi, zvakakodzera kudzidza zvakawanda sezvaunokwanisa pamusoro pezvinhu zvinoikanganisa.

Kunyange zvazvo zvingava zvakaoma kuyera zvibodzwa zvemhando, pane mamwe matanho akakosha aungatora kuti uvandudze zvibodzwa zvako. Chekutanga, ongorora yako ad kopi. Tarisa uone kana ine yakasarudzika yekutengesa proposition, CTA inokosha, kana zvose. You can also monitor your ads’ CTR. A high CTR zvinoreva kuti ads ako ane basa, asi CTR yakaderera inoreva kuti havasi.

AdWords mhando yemhando inotarwa nezvakasiyana zvinhu. Chibodzwa chemhando yakanaka chinovandudza kuisirwa ad yako uye chinozoguma nekuchipa kweCPC mabhidhi. Nepo vamwe vatengesi vangaona izvi sezvisina kunaka, kushanda paHunhu Hwako Chibodzwa kuchakubatsira kuvandudza kuoneka uye kushanda kwead yako.

Iyo yakakwirira yako Quality Score, iyo yakawanda mari yauchakwanisa kushandisa pakushambadzira ad. Izvi zvinodaro nekuti Google inoshandisa chibodzwa chakafanana neiyo organic chinzvimbo algorithms kuona kuti ndeapi kushambadzira anonyanya kukosha. Ichabva yadzorera akanakisa kune avo vangangotendeuka.

Bidding model

When starting a campaign in Google Adwords, iwe unofanirwa kusarudza kuti ndeipi nzira yebhidhi yaunoda kushandisa. Pane nzira mbiri dzakakosha dzeizvi. Yekutanga ndeye inoshanda shanduko yekutevera, iyo inokurudzirwa kumishandirapamwe inosanganisira marudzi akawanda ekushandura. Imwe sarudzo ndeye CPC yemanyorero. Iyi sarudzo inoda mamwe mabasa emaoko uye inofanira kushandiswa kumushandirapamwe isati yashandiswa.

Manual CPC kubhidha inzira yaunogona kudzora mutengo wako pakudzvanya. Iyi nzira inosanganisira kuseta yakanyanya bhidhi yeboka rako rekushambadzira kana kiyi. Iyi nzira inobatsira mishandirapamwe muKutsvaga Network uye Shopping Network, sezvo uchigona kudzora mutengo wema ads ako. Zvisinei, bhuku reCPC kubhidha rinogona kuvhiringa kune vashandisi vatsva.

Kune vamwe vashandisi vepamusoro, iwe unogona kugadzirisa bhidhi yako nekushandura maitiro ekunongedza. Semuyenzaniso, kana webhusaiti yako inobata kune rimwe boka rezera, unogona kuwedzera kubhidha kwako kune vateereri ivavo. Nzvimbo yewebhusaiti yako ichakanganisawo mabhidhi, sezvaunoda kunanga vanhu vanogara munzvimbo iyoyo.

Kubhadhara chikamu chakakosha cheAdwords manejimendi. Zvisinei, iwe unofanirwa kuziva zvaunoda kuzadzisa nemushandirapamwe wako usati wasarudza yemhando yekubhidha. Pamusoro pe, mishandirapamwe yakasiyana-siyana inobatsira kubva kune nzira dzakasiyana dzekuwedzera kutendeuka mazinga. Izvi zvinoreva kuti iwe unofanirwa kusarudza iyo modhi yakakunakira iwe.

Adwords maitiro ekubhidha anofanirwa kugara achitariswa zvakanyanya. Iwe unoda kudzikisa mutengo wekushambadzira kwako kushambadzira, asi pane dzimwe nguva apo Adwords algorithm inokanganisa. Ukachenjerera kukanganisa uku, iwe unogona kudzivirira kushandisa yakawandisa pane ads. Izvo zvakare zvinogoneka kuita otomatiki mitemo inozokuzivisa iwe kana CPC yako ichikwira zvakanyanya, kana CPA yako payakanyanya kuderera.

A bhidhiri zano rinoenderana nezvinangwa zvako rinogona kukubatsira kuti uite zvakanyanya bhajeti yako yekushambadzira. Zvinokutendera kuti ubhadhare iyo yakanyanya kutendeuka mwero mukati mebhajeti. Kana iwe uri kunanga vatengi vane yakaderera kushandisa maitiro, ungangoda kufunga kushandisa a maximize kutendeuka zano.

Tracking results

When tracking the results of AdWords campaigns, zvakakosha kuziva kunobva traffic. Pasina kutendeuka kutevera, nhamburiko dzako dzakafanana nokurasa mari pasi. Kumhanyisa ads iwe uchimirira wechitatu kuti aite yekutevera kodhi kutambisa mari. Chete kana kodhi yekutevera yaiswa iwe unogona kutanga kuteedzera shanduko chaiyo.

Iwe unofanirwa kuzivisa AdWords mhinduro mukati 30 mazuva. Chikonzero cheizvi ndechekuti AdWords ine cookie inoteedzera ad kudzvanya 30 mazuva. Iyi cookie inoverenga shanduko uye mari. Kana usiri kuzivisa mhinduro mukati menguva iyoyo, zviri nyore kurasikirwa nekutengesa.

Unogona kuteedzera ROI neGoogle Analytics. Chirongwa ichi chinokubatsira kuona kuti ads ako anoshanda sei nekukupa iwe kuparara kweROI kune yega yega ad ratidziro. Chishandiso ichi zvakare chinokupa iwe kugona kuteedzera shanduko yedata mukati mebrowser nemidziyo. Iwe unogona kushandisa iyi data kuita zvirinani sarudzo dzekushandisa yako ad madhora.

Google Analytics chishandiso chine simba chekutevera mibairo yeAdwords mishandirapamwe. Kana mushandirapamwe wako wamiswa, Google Analytics inobvumidza iwe kuti uone kuti vashanyi vanopindura sei kune ako ads. Chekutanga, enda kuGoogle Analytics peji uye sarudza ad campaign yaunoda kuyera. Zvadaro, sarudza iyo “Shanduko” tab and see how many conversions were made.

Ukangoziva kuti ndeapi mazwi makuru ari kushandura, unogona kutanga kuvawedzera kuboka rako rekushambadza semazwi akakosha kana kugadzirisa mabhidhi ako zvinoenderana. Zvisinei, iwe unofanirwa kuyeuka kuti kuwedzera mazwi ekutsvaga semakiyi kuchaita zvishoma pamushandirapamwe wako kunze kwekunge iwe waitawo shanduko kune yako ad mavara uye mabhidhi..

AdWords is a pay-per-click advertising platform that allows you to create campaigns and choose keywords that are relevant to your business. Chinhu chakashata ndechekuti inogona kudhura. Zvisinei, kana zvaitwa zvakanaka, inogona kukupa iwe yemhando yepamusoro yevatengi base. Iyo zvakare inzira yakanaka yekusimudzira bhizinesi rako uye kugadzira inotungamira.

Adwords inobhadhara-per-click (PPC) advertising platform

Pay-Per-Click (PPC) advertising inzira yekushambadzira painternet inoita kuti vatengesi vabhadhare chete kana mushandisi adzvanya pane yavo ad.. Zvishambadzo zvinoonekwa muchikamu chinotsigirwa cheinjini yekutsvaga peji, uye vashambadziri vanobhidha zvinoenderana nekwavanofunga kukosha kwekudzvanya. Anonyanya kufarirwa PPC ekushambadzira mapuratifomu ndiGoogle Ads uye Bing Ads. Kune zvakare zvirongwa zvinopihwa neYahoo! Tsvaga Marketing, Facebook, nemamwe mawebhusaiti.

Pay-per-click advertising ine akati wandei mabhenefiti kumabhizinesi. Kune imwe, PPC ads inogona kutanga kugamuchira mabhatani nekukurumidza. Nepo ivo vachifanira kubvumidzwa nepuratifomu vasati vaoneka, nzira iyi inongotora maawa mashoma. Kana yabvumirwa, ivo vanogona kubva vatanga kuoneka mumaokisheni uye kugamuchira mabhatani.

Kana wangogadzira mushandirapamwe, unogona kusarudza chaiwo mazwi akakosha kuti aoneke mune ad. Kushambadzira kwePPC kunoshanda zvakanyanya kana mazwi ako akakosha kune vateereri vauri kuyedza kunanga. Keywords ndiyo inonyanya kukosha chikamu chePPC uye batanidza vashambadziri nevateereri vavo. Mazwi akakosha ndiwo abstractions ehuwandu hwakakura hwemibvunzo yekutsvaga. Vanofananidza kutsvaga nekunyanya kana kushoma chaiko.

Imwe bhenefiti huru yePPC ndeye kuchinjika kwainopa. Zviri nyore kubatidza nekudzima shambadzo dzako uye kugadzirisa bhajeti yako. Iwe unogona zvakare kudzora mutengo pakudzvanya, zuva nezuva kana pamwedzi. Mishandirapamwe yakanakisisa ndiyo inoenderana nehuwandu hwemari inoshandiswa kune zvakabuda.

PPC inzira yekudzokorora, saka iwe unozofanirwa kunatsa uye kuwedzera yako kiyi yezita runyorwa pazvinenge zvichidikanwa. Izvi zvichakubatsira kuti udzivise kutambisa mari nekutarisa mazwi akakosha anoenderana nevateereri vako. Semuyenzaniso, kana uchida kunanga vateereri veko, unogona kugadzira mushandirapamwe wakatenderedza aya mazwi akakosha uye nekukwidziridza mabhidhi ako kuti asvike vanhu vazhinji. Iwe unozodawo kupatsanura mishandirapamwe yako kuita mapoka madiki ekushambadzira kuti iwe uwedzere yako yekudzvanya-kuburikidza nechiyero uye kukwiridzira yako Quality Score..

PPC advertising inzira yakakurumbira yekushambadzira. Chinangwa chemushandirapamwe wePPC ndechekuunza ruzivo rwemhando yako kana chigadzirwa. The ads, ayo anoratidzwa pamawebhusaiti anotendera kuratidza ads, zvinoratidzwa kune vashandisi vanozadzisa zvakanangwa maitiro. Nerudzi urwu rwekushambadzira, iwe unogona zvakare kutengesa kune vashandisi vakamboshanyira webhusaiti yako. Izvi zvinokutendera kuti uratidze kushambadza zvinopihwa kana zvakakosha zvideredzwa kune vanhu vangave vasina kutendeuka neimwe nzira.

It triggers a live auction

If you have an ad set to display on the first page of Google, iwe unogona kunge uchinetseka kuti ungahwina sei mhenyu auction. Pane nzira dzakawanda dzekuita izvi, kusanganisira nekuwedzera ad extensions. Aya ma-add-on anokubatsira kuti ad yako inakidze uye inyanyoenderana nemutsvaki. Mamwe mashoma ekuwedzera aya anosanganisira nhamba yefoni, mamwe ma link, uye ruzivo rwenzvimbo.

It allows marketers to pick keywords that are most relevant to their business

In order to get the best results from Adwords, zvakakosha kuti usarudze mazwi akakosha ebhizinesi rako. Danho rokutanga nderokuona kuti vateereri vako vari kutsvagei. Kana vatengi vako vachitsvaga chigadzirwa chakafanana nechako, zvine musoro kuvanangisa nemazwi akakosha. Imwe matipi anobatsira ndeyekuvaka yako ad campaign yakatenderedza chigadzirwa chimwe chete. Izvi zvichaita kuti zvive nyore kuve wakananga nemashoko ako makuru.

Pakusarudza mazwi makuru, ramba uchifunga kuti dzinofanirwa kunge dzine hukama zvakanyanya kune zvigadzirwa kana masevhisi anopihwa nebhizinesi rako. Izvo zvine hukama zvakanyanya mazwi ako akakosha kune bhizinesi rako, zvakanyanya mukana wekuwana kudzvanywa. Nhanho inotevera ndeyekuona kuti ndedzipi mhando dzemitambo dzakakodzera mazwi ako makuru. Mhando dzemutambo dzinosiyana zvichienderana nekuti Google inoenderana sei nemazwi ako akakosha. Semuyenzaniso, mutambo chaiwo ucharatidza ads kana mushandisi achitsvaga rimwe izwi kana chirevo.

It can be expensive

Google AdWords can be expensive, kunyanya kana uri kutengesa zvinhu zvinodhura kana masevhisi. Mutengo wekudzvanya kamwe chete unogona kubva $5 ku $50, zvichienderana neindasitiri. Zvisinei, iwe unofanirwa kucherechedza kuti havasi vese vanodzvanya pane ako ads vanotenga chero chinhu. Chiyero chekushandura che 3% kana kupfuura zvinonzi zvakanaka.

AdWords inogona kudhura, uye iwe unofanirwa kuve nechokwadi chekuti imwe neimwe yekushambadzira kwako iri kuburitsa mibairo yepamusoro. Semagumo, iwe unofanirwa kungwarira zvakanyanya paunenge uchiisa bhajeti yako. Zvakanakisa kutanga zvishoma uye kuyedza ads yako usati washandisa mari yakawanda. Professional AdWords manejimendi masevhisi vanopa havasvetukira mumakampeni matsva ane mabhajeti makuru. Izvi zvinodaro nekuti vanonzwisisa kuti mushandirapamwe wega wega wakasiyana uye une vateereri vayo.

Izvo zvakakoshawo kuyeuka kuti PPC uye SEO inogona kushandiswa tandem. Semuyenzaniso, PPC inogona kuzadza mapeji ekuonekwa kweSEO kana kusimbisa maitiro eiyo yakanaka SEO mushandirapamwe. Kana zvikaitwa nemazvo, PPC inogona kupeta kaviri kuvapo kwechigadzirwa chako kune akakosha-akakosha mazwi. Sezvo account yako ichikura, pfungwa idzi dzichava dzakanyanya kukosha.

Pane akati wandei matanho aunogona kutora kuti ukwidzise yako Adwords mushandirapamwe. These include determining a reasonable maximum cost per click, kutsvaga mazwi makuru, uye kushandisa kupatsanura kuyedza kukwidziridza mutengo wako pakudzvanya. Mushure mekunge mapedza matanho aya, wagadzirira kutanga kusimudzira webhusaiti yako. Danho rinotevera nderekufunga mabhedha kune yega yega ad.

Mari yekudzvanya

The cost per conversion for Adwords advertising can vary a great deal. Mutengo wepakati pekushandura unogona kudarika 2% kune mamwe maindasitiri nepo angave akadzikira kune mamwe. Mutengo wega wega wekutendeuka unogona zvakare kukanganiswa neavhareji mutengo wezvigadzirwa nemasevhisi. Kuti utarise mutengo wako pane shanduko, shandisa chishandiso seGoogle Sheets kurekodha zvabuda. Nenzira iyi, unogona kuona chaizvo mari yaunoshandisa pamishandirapamwe yako uye kugadzirisa zvinodiwa.

Chekutanga, unofanira kuona keyword kana chirevo chaunoda kushambadza. Kutsvaga mazwi akakosha uye kukwikwidza kwavari kuchakubatsira kuona kuti imarii yaungashandisa pakudzvanya. Kana iwe uchida kuwedzera CPC yako, ita shuwa kuti unosarudza zvine mwero kutsvaga kiyi kiyi ine chekuita nebhizinesi rako.

Imwe matipi makuru ekuwedzera kudzoka kwako pakudyara ndeye kushandisa refu muswe keywords. Aya mazwi akakosha ane yakaderera vhoriyamu yekutsvaga asi chiratidzo chakajeka chekutsvaga chinangwa. Nekushandisa mazwi makuru emuswe murefu, unogona kuderedza mari yekushambadzira. Semuyenzaniso, kana uri kutengesa mazororo ekurenda muTampa, you might want to target phrases such as “rent vacation rentals Tampa.” Pamusoro pe, iwe unozoda kukoshesa kutsvaga zvine chekuita neindasitiri yako kuti uwedzere kushanda kweboka rako rekushambadza. Mutengo wekudzvanya kweAdwords uchasiyana neshoko rakakosha, industry, uye nzvimbo. Kazhinji kazhinji, mutengo wepakati pekudzvanya kwemazwi akakosha kubva $1 ku $2 kana kushoma pamanetiweki ekutsvaga uye netiweki yekuratidzira. Unogona kuverenga zviri nyore mutengo pakudzvanya kwechero izwi rakakosha kana chirevo nekuwedzera mutengo wakakwana weadhi yako nenhamba yenguva yainodzvanywa..

Paunenge wasarudza bhajeti yako, danho rinotevera nderokuona mari yako yakawanda yekudzvanya (CPC). Nekushandisa yakanyanya CPC, unogona kukwidziridza mushandirapamwe wako kuti uwedzere kutendeuka kwako. Nenzira iyi, iwe unozokwanisa kuenzanisa mutengo weakabhadharwa kushambadzira kushambadzira kune mari inowanikwa. Izvi zvichakubatsira kuti usarudze kuti ndeipi ad mhando yakanakira bhizinesi rako uye kugadzirisa bhajeti rako zvinoenderana.

Mutengo wekudzvanya kweAdwords advertising unoenderana nekuti inokwikwidza sei indasitiri yako. Kana mazwi ako makuru achikwikwidza, iwe unogona kuwana chinzvimbo chepamusoro kupfuura kana iwe uchikwereta pane yakakwira-vhoriyamu keyword. Asi ramba uchifunga kuti yakaderera CPC haireve yakaderera mhando. Chibodzwa chemhando yakanaka chinogona kukonzera kudzikiswa kwekusvika 50% mumutengo wekuti tinya.

Cost per click max

Getting the most out of your Adwords campaign means knowing how much you can afford to spend on it. Nepo iwe uchifanira kuchengeta chivharo pamutengo wega wega, unofanirawo kufunga zvimwe zvinhu zvinogona kukanganisa mushandirapamwe wako. Semuyenzaniso, kana vakwikwidzi vako vane yakaderera bhidhi, unogona kusakwanisa kurova CPC yavo.

Imwe nzira yekudzikisa yako yakanyanya mutengo pakudzvanya ndeye kuyedza kuita kwead yako. Kana ad yako ine high conversion rate, isa CPC yako yepamusoro kuitira kuti yakawanda inokwanisa traffic inodzvanya pairi. Izvi zvinozopedzisira zvawedzera purofiti yako. Zvisinei, hazvisi nyore kuseta mutengo wakakura pane kudzvanya muAdwords.

Imwe nzira yekudzikisa yako AdWords mutengo ndeye kushandisa refu muswe keywords. Aya mazwi makuru ane huwandu hwekutsvaga hushoma, asi chinangwa chekutsvaga chakajeka. Unogona kutiza nemutengo wakaderera pakudzvanya kana ukakwanisa kushandura vashanyi ivavo kushumiro yakazara. Iwe unogona zvakare kushandisa iyo Google Traffic Estimator kuti uone kuti imarii inodhura kusvika kune matatu epamusoro ad zvinzvimbo..

Kuti uderedze mutengo wema ads ako, iwe unofanirwa kufunga nezve kuwedzera mhando yemhando ye ad yako. Izvi zvichabatsira Google kuona kuti ad yako yakakodzera sei kune vateereri vako. Kushambadza kwemhando yepamusoro kuchave nemutengo wakaderera pane pakudzvanya uye inokupa iwe nzvimbo iri nani mumibairo yekutsvaga.

Imwe nzira yekudzikisa mutengo wako pakudzvanya kudzikisa bhidhi yako. Google Ads inoshanda sekutengesa uye kubhidha kwako ndechimwe chezvinhu zvakakosha. Vanhu vazhinji vari kubhidha pa keyword, iyo yakakwira mutengo pakudzvanya ichave. Zvisinei, kana iwe uchida kuwedzera bhidhiyo yako, unogona kuwedzera mikana yako yekuwana yakanakisa Ad chinzvimbo.

Cost per click split testing

To split test ads in Google Adwords, unogona kusarudza maviri kana anopfuura ad seti uye enzanisa kuita kwavo. Chinokosha ndechekuona kuti mutsauko pakati pemaseti maviri ad wakakosha. Izvi zvinogona kuitwa nekushandura maURL ekuratidzira kana misoro yeeseti ad.

Unogona kuyedza zvinopfuura chinhu chimwe panguva imwe chete, asi izvi zvinogona kuratidza kuti zvinodhura. Semuyenzaniso, Kuedza mifananidzo yakawanda kunoreva kumhanya mazana emhando dzakasiyana. Izvi zvinoreva kuti iwe unozopedzisira wava nemashambadziro mazhinji asina kusvika. Saizvozvo, unofanira kukoshesa bvunzo.

Mashambadziro ekushambadzira muFacebook anogona kupatsanurwa kuita mapoka maviri zvichienderana nevateereri. Boka rokutanga rinogamuchira 80% yebhajeti yako, nepo boka rechipiri richigamuchira 20% zvayo. Nenzira iyi, iwe uchawana nhamba imwechete yekudzvanya mune yega yega ad set. Izvi zvinogona kubatsira zvakanyanya kana uri kuyedza kuenzanisa vateereri vaviri.

Kupatsanura kuyedzwa zvakare kunobvumidza iwe kuyera kuita kweakasiyana ads kuti uone kuti ndeipi iri nani. Pamusoro pe, unogona kuronda kudzoka pakudyara. Split yekuyedza software inogona kurekodha akati wandei metrics, uye iwe unofanirwa kutarisa pamametric anoenderana nebhizinesi rako. Semuyenzaniso, kana uri kutengesa chigadzirwa, zvakakosha kuti uongorore kuti ndeapi masosi emigwagwa anofambisa mari.

Chimwe chinhu chakakosha pakuyedza kupatsanura yako ads tsananguro yako yekushambadzira. Uyu ndiwo mukana wako wekumira kubva kune vakwikwidzi vako. Zvinogona kuyedza kutevedzera ad yemukwikwidzi wako, asi zvakakosha kuve nechokwadi chekuti uri kupa chimwe chinhu chakasiyana uye chakanaka. Zvikasadaro, unogona kutambisa mari yako.

Iwe unozofanirwa kumhanyisa bvunzo kwemazuva mashoma kana mavhiki usati waongorora zvabuda. Ita shuwa yekutarisa kuiswa kwekushambadzira kwenguva yakati rebei. Kana iyo ad iri panzvimbo isiri iyo, mhinduro dzako dzinogona kunge dzakarerekera divi rimwe chete. Izvi zvinogona kuitika kana bhidhiyo yako yakaderera zvakakwana.

Avhareji CPC yeAdwords paGoogle yekutsvaga network ndeye 2.70%, asi inogona kusiyana zvakanyanya zvichienderana neindasitiri. Semuyenzaniso, muchikamu chezvemari, mutengo wepakati pekudzvanya ndiko 10%, uchiri mu e-commerce indasitiri, ishoma pane 2%. Kana iwe uchida kuita zvakanyanya kubva kune yako Adwords mushandirapamwe, iwe unozoda A / B kupatsanura bvunzo dzakasiyana vhezheni yako ad kopi. Nenzira iyi, unogona kuona kuti ad kopi yako yakagadziridzwa kuti tinya-kuburikidza nechiyero, kuderedza CPC yako.

Keyword research

Keyword research is a vital step in creating an effective Adwords campaign. Iyi nzira inotanga nemhodzi keyword, kana mutsara mupfupi unotsanangura chigadzirwa kana sevhisi. Iri izwi rakakosha richawedzera kuva repamusoro-level runyorwa rweakabatana keywords. A keyword research tool senge Google Keyword Planner inobatsira mukuita uku nekuti ichakubvumidza kuti uone kuti kangani izwi rakakosha rakatsvakwa..

Chimwe chezvinhu zvinonyanya kukosha kufunga kana keyword kutsvaga iri keyword chinangwa. Kana izwi guru richishandiswa nechinangwa chisina kunaka, hazvizounzi zvibereko zvinodiwa. Semuyenzaniso, chinangwa chekutsvaga keke remuchato chakasiyana zvachose nekutsvaga zvitoro zvekeke remuchato muBoston. Iyo yekupedzisira ndiyo chinangwa chakanyanya.

Chinangwa chekutsvagisa mazwi akakosha kunzwisisa zvinodikanwa uye zvinodiwa zvevangangodaro vatengi uye kuvapa mhinduro kuburikidza nekutsvaga injini yakagadziridzwa zvemukati.. Kushandisa Google's keyword tool, iwe unogona kuona kuti ndeapi mazwi makuru anozivikanwa uye anoenderana niche yako. Paunenge uchinge waona iwo akanakisa mazwi makuru, nyora zvemukati zvinopa kukosha chaiko kune vashanyi vako. Sezvo mutemo mukuru, nyora sokunge uri kutaura kune mumwe munhu.

Keyword research chinhu chakakosha cheSEO. Kuziva kuti ndeapi mazwi akakosha ekunongedza kune yega yega chidimbu chemukati achakubatsira iwe kukwirisa webhusaiti yako kune yekutsvaga injini uye kukwezva yakanyanya traffic.. Muchidimbu, keyword research inokuchengetedza nguva nemari. Iwo anonyanya kukosha mazwi ezvinyorwa zvako, zviri nani ichaita mumitsva yekutsvaga mhinduro.

Kushandisa mazwi akakosha ekutsvagisa maturusi anogona kukubatsira iwe kukudziridza kwakanangwa mishandirapamwe uye kuve nechokwadi chekudzoka kwakanyanya pane yako yekushambadzira bhajeti. Semuyenzaniso, iyo Google Keyword Planner chishandiso chikuru chekukubatsira kuona kuti ndeapi mazwi makuru ekunongedza, uye kuti izwi rimwe nerimwe rakakosha richaita marii. Kushandisa chishandiso ichi kunokupawo mazano emamwe mazwi akakosha uye kukubatsira kuvaka mushandirapamwe uri nani.