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Adwords is a great tool to market your website and it can make a huge impact on the success of your website. Iwe unozogona kusvika kune chinangwa chevateereri chaunoda uye kuendesa meseji yako kupasirese. Iyo yemahara kushandisa uye kune akawanda anobatsira matipi ekukubatsira iwe kubudirira mumushandirapamwe wako. Izvi zvinyorwa zvinovhara misoro senge Keyword research, Bidding, Chibodzwa chemhando, uye Kumhara peji.

Keyword research

Keyword research for Adwords is a process that helps online marketers determine the best keywords for a campaign. Mazwi akakosha anogona kubatsira mabhizinesi kuona kuti ndezvipi zvigadzirwa kana masevhisi anonyanya kufarirwa, uye inogona kupa nhamba dzinobatsira dzekuti ndedzipi mhando dzekutsvaga dzinoguma nekutengesa. Mabhizinesi anogona kushandisa Google keyword planner kuti avabatsire kusarudza kuti ndeapi mazwi akakosha ekushandisa. Nekuita izvi, vanokwanisa kugadzira runyoro rwemazwi akakosha uye kukudziridza anoshanda ekubhadhara-per-click advertising campaigns.

Keyword research inofanirwa kutanga kutanga pamushandirapamwe kuitira kuti mari ive nemusoro uye mushandirapamwe uve nemukana wakanyanya wekubudirira. Zvinofanirwa kusanganisirawo kusarudza mazwi akakosha uye mapoka ekushambadzira. Mazwi akakosha ane mukurumbira gore rapfuura anogona kusashanda nhasi, saka zvakakosha kuti uite runyoro rwemashoko akakosha anonangana nevateereri.

Keyword research yeAdwords inogona kuitwa nenzira dzakasiyana siyana. Chinangwa chekutanga chekutsvagisa mazwi akakosha kuona anonyanya kukosha uye anozivikanwa mazwi ane chekuita nezvido zvevateereri vako.. Mazwi akakosha anoverengerwa kukosha kwawo uye kugona kugadzira traffic. Kuti uwane iwo anonyanya kukosha mazwi, unogona kushandisa Google Keyword Planner kana chishandiso chakabhadharwa seAhrefs kana Semrush. Maturusi aya anosiyana mumitengo yazvo uye angangoda mari shoma yepamwedzi yekushandisa.

Keyword research yakakosha kune mawebhusaiti matsva uye inobatsira kuona kuti ndeapi mazwi makuru ekunongedza. Nzvimbo yakanaka yekutanga iGoogle keyword planner, iyo inotarisisa mafambiro munguva chaiyo. Chishandiso chinokupa fungidziro yemwedzi wekutsvaga vhoriyamu yemazwi akasiyana, pamwe chete nehuwandu hwevanhu vari kutsvaga mazwi akafanana.

Bidding

Bidding on Adwords is an important part of any PPC advertising strategy. Iwe unofanirwa kusarudza iyo ad yekumisikidzwa iyo inokwezva vateereri vako uye kubhadharisa iyo mari pakudzvanya kwaunoda kushandisa.. Kazhinji, iyo yakakwirira yebhidhiyo yako, kazhinji kushambadzira kwako kuchaonekwa. Zvichienderana nevateereri vako, unogona kugadzirisa mabhidhi ako zvichienderana nehuwandu hwevanhu hwaunoziva huchafarira chigadzirwa chako.

Idzo nzira mbiri dzinowanzo bhiza paAdwords mutengo pakudzvanya (CPC) uye mutengo pa mille (CPM). CPC ndiyo inonyanya kushanda mhando yekubhidha, sezvo inogona kutyaira vatengi vakananga kune yako webhusaiti. Zvisinei, haishande kana iwe uchida kutyaira mavhoriyamu makuru ezuva nezuva traffic. CPM kubhidha inoshanda paDisplay Network, asi inoshanda chete pamawebhusaiti anoratidza AdSense ads.

Paunenge uchitsvaga paAdwords, iwe unofanirwa kuseta bhajeti shoma yePS200 pamwedzi, kana huwandu hwepamusoro hunobva pane yako niche uye inotarisirwa webhusaiti traffic. Paunenge wafunga bhajeti yako, unogona kuigovana nayo 30 kuti uwane bhajeti yako yezuva nezuva. Zvisinei, yeuka kuti nhamba iyi nhungamiro uye kwete mutemo wakatarwa.

Pane nzira dzakawanda dzekutora mabhidhi ako kukwezva yakanyanya traffic. Semuyenzaniso, unogona kushandisa nzvimbo kuti uwedzere mikana yako yekuonekwa pamusoro pezvinyorwa. AdWords ichawedzera bhidhi yako kana ad yako inoenderana nezviri pamusoro. Iyi nzira inokurudzirwa kune vashandisi vepamusoro. Iwe unogona zvakare kushandisa nzira dzekunangisa dzemhando dzemushandirapamwe dzinoratidza kushambadza paDisplay Network.

Chibodzwa chemhando

The quality score of your ad is an important factor in how successful your campaign is. Ichaona kuti ad yako icharatidzwa kupi uye kuti imarii. Iyo yakakwirira yemhando yepamusoro, zviri nani ads ako achaita. Izvo zvakakoshawo kuti zviri mukati me ad yako zvienderane nezviri pawebhusaiti yako. Izvi zvinodzivirira kushambadzira kwako kubva pakubatanidza kune zvisina basa masaiti.

Iyo Quality Score inotarwa nemusanganiswa wezvinhu, kusanganisira mutengo wekudzvanya bhidhi. Iyo fungidziro yekuti kushambadzira kwako kwakakosha sei kumazwi ako akakosha. Ads ane High Quality Scores anogona kugamuchira mitengo yakaderera uye zvirinani ad zvinzvimbo. Ichi chinhu chinonyanya kukosha kune vashambadziri pane bhajeti.

Kuwedzera yako Quality Score, iwe unofanirwa kugadzirisa peji yekumhara uye kiyi kune mazwi ekutsvaga. Semuyenzaniso, kana chiziviso chako chiri pamusoro pezano remutero mukuru, peji rako rekumhara rinofanira kusanganisira mufananidzo wemunhu akura. Kuedza zvakare chikamu chakakosha chekuvandudza Quality Score. Gadzira akasiyana ad shanduro kuti uedze nzira dzakasiyana uye uone kuti ndedzipi dzinoshanda zvakanyanya.

Shambadziro dzine izwi rakakosha rinogona kuve nemhando dzakasiyana Zvibodzwa, zvinoreva kuti vanogona kunge vari kuita zvakasiyana nezvako. Shambadziro yakanaka ine High Quality Score ichawedzera mukana wekuonekwa nemutengi.

Peji yekumhara

Creating a great landing page is crucial for the success of your Adwords campaign. Inofanira kunge iri SEO-inoshamwaridzika uye inosanganisira ako makuru makiyi uye echipiri mazwi makuru. Inofanirawo kuve neyakanaka H-tag hierarchy uye inosanganisira alt hunhu pamifananidzo. Mapeji ekumhara anofanirwa kurodha nekukurumidza sezvo vashandisi vasinganamatire kwenguva refu pane inononoka peji. Saizvozvo, HubSpot yakataura kuti kumhanyisa peji nechero masekonzi mashoma kunogona kuwedzera mitengo yekushandura ne 3 ku 7 muzana.

Kana vashanyi vadzvanya pane ads kana zvinyorwa zvinongedzo, vanotarisira kuwana ruzivo rwakakodzera kune zvavanoda. Zvinovashungurudza kusvika papeji isingaenderane nezvavanotarisira. Kunzvenga izvi, ita shuwa kuti peji rako rekumhara rine zvemukati zvinobatsira kune vako vaunotarisisa vatengi. Kamwe vashanyi vanowana ruzivo rwakakodzera, vanogona kukubata.

Peji yekumhara ndiyo peji rewebhu apo vanhu vanozomhara mushure mekudzvanya pane ad. Peji yekumhara ichange iine URL yakafanana neyekupedzisira URL yechishambadzo. Google ine mutemo unoda iyo yekupedzisira URL uye URL yekuratidzira kugovera iyo dhomeini imwechete. Nokuda kwechikonzero ichi, kuita kuti peji yekumhara ive yakakodzera sezvinobvira kwakakosha kune yakabudirira AdWords mushandirapamwe.

Peji yako yekumhara inofanirwa kutarisa pane chinopihwa uye kambani yako. Usaremedza vashanyi vako neruzivo rusina basa. Pane kudaro, vape ruzivo runovabatsira kuita sarudzo yekutenga. Izvi zvinovabatsira kuvaka kuvimba mubhizinesi rako.

Quality score vs bid rank

The Quality Score is the discount you receive for a campaign, uye inogona kuve chinhu chakakosha mukuita kuti bhizinesi rako rinyorwe pamusoro. Ads ane High Quality Score vanokwanisa kuwana nzvimbo yepamusoro pamutengo wakaderera pane avo vane yakaderera, asi ads ane yakaderera Quality Score haigone kuwana yepamusoro nzvimbo zvachose. Shambadziro yakanaka inoudza vangangove vatengi kukosha kwaunogona kupa uye ine inomanikidza kufona kuita. Inofanirwa zvakare kukwezva vashandisi kune ese maturusi.

Pane akati wandei ezvikonzero zvinotaridza izwi rakakosha's Quality Score, asi keyword relevance ndicho chinhu chikuru. Iwe unofanirwa kuyedza kusiyanisa kwakasiyana kwekopi yako yekushambadzira, uye ita shuwa kuti dzakanyanya kukosha. Semuyenzaniso, kana iwe uchimhanyisa bhizinesi rekurojesa imba, try using the keyword ‘bounce houses’ in your ads. Izvi zvichawedzera CTR yako, uye kukubatsira iwe kuwana yepamusoro Quality Score.

Quality Score inoratidza kuita kwese kwemushandirapamwe wako. Inoudza Google kuti zvine chekuita sei nezvirimo kumubvunzo wemutsvagi. Inobatsirawo kuvandudza yako Ad Rank. Google inoverengera Ad Rank nekufunga matatu metrics: ad kukosha, ruzivo rwepeji yekumhara, uye inotarisirwa CTR. Kune rimwe nerimwe keyword, iwe unogona kutarisa yayo Hunhu Chibodzwa nekuona iyo Quality Score column.

Cost of campaigns

One of the most important aspects of a Pay-Per-Click advertising campaign is choosing keywords carefully. Mazwi akareba-muswe achaunza vateereri vakanangwa uye vane makwikwi mashoma, iyo inobatsira kuchengetedza mutengo weAdwords mishandirapamwe pasi. Zvisinei, zvakakosha kuti urambe uchifunga kuti mutengo wakabhadharwa pane kudzvanya unozoenderana nekuzivikanwa kwainzi izwi guru.

Pane zvinhu zvakawanda zvinopesvedzera mutengo weAdWords campaign, kusanganisira kuti kangani kudzvanya uye nekushandurwa kunoitwa mushandirapamwe. Semuyenzaniso, iyo mhando yemhando yemazwi ako akakosha uye maSERP anovavarira ese anozokanganisa mutengo wemushandirapamwe wako. Kana iwe uchingoda mashoma mashoma ekudzvanya, unogona kusarudza kudzikamisa mari yese yemushandirapamwe wako kune imwe dhora. Kuti uwedzere kudhura-kushanda kwemushandirapamwe wako, optimize ads ako kuti uwane chinzvimbo chepamusoro.

Kushandisa Google Ads Cost Calculator kunogona kukubatsira kuseta bhajeti yemushandirapamwe wako weAdWords. Ichakubatsirawo kuverenga kutengesa kwako pamwedzi, mari yakawanda, uye purofiti. Kuziva bhajeti rako uye kushanda kwemushandirapamwe wako inhanho yekutanga mukugadzira purofiti yekushambadzira. Uyezve, unogona kugadzirisa bhajeti yako sezvo bhizinesi rako richikura.

Iwe unogona zvakare kugadzirisa ako ad mishandirapamwe kuti utarise pane mamwe mapuratifomu. Semuyenzaniso, unogona kudzima mishandirapamwe isingakuunzi purofiti panharembozha. Nekudzikisa mabhidhi ako pamapuratifomu aya, iwe unozokwanisa kushandisa yakawanda pamapuratifomu anogadzira purofiti yakawanda. Saizvozvowo, unogona kuderedza nzvimbo yako yejografi.

Pane nzira dzinoverengeka dzakasiyana dzekushandisa iyo Pay-per-click (PPC) advertising platform. These methods include the use of Keywords, Ad Groups, uye Ads. Kushandisa idzi nzira dzakasiyana dzinokutendera kuti uwedzere bhajeti yako yekushambadzira. Hezvino zvimwe zvinhu zvekuchengeta mupfungwa kana uchishandisa iyi puratifomu. Ukangonzwisisa aya mafundo makuru, iwe unozokwanisa kugadzira zvinobudirira AdWords mushandirapamwe inosangana nezvinangwa zvebhizinesi rako.

Pay-per-click (PPC) advertising platform

A Pay-per-click (PPC) ad ishambadziro pawebhusaiti inodzvanywa nemutengi achipindura mubvunzo wekutsvaga. Inogona kunge iri nyore mavara ad kana mufananidzo kana vhidhiyo. PPC ads inoonekwa pane yekutsvaga injini, websites, uye social media platforms.

Kunyangwe pay-per-click advertising iri nyore, pane zvinhu zvakati wandei zvekufunga nezvazvo usati watanga mushandirapamwe unobudirira. Kutanga kwazvose, ad yako inofanirwa kukwikwidza nezvimwe zviziviso pasaiti. Izvi zvinoitwa kuburikidza nemaitiro anonzi Ad Auction, umo Google inotara kukosha kweshambadzo yega yega zvichienderana nekukodzera kwayo uye kushanda kwayo.

Chechipiri, iwe unofanirwa kuona yako PPC mushandirapamwe ROI. Nepo mubhadharo weCPC unogona kunge wakaderera se $25 nekudzvanya, indasitiri yese yakasiyana nemamiriro ayo emari, uye ROI kuverenga kwakanyanya kuomarara kana iwe uchifunga zvisiri zvekutengesa shanduko.

Kunyangwe vashambadziri vazhinji vanopika neAdwords, kune mamwe mapuratifomu ekushambadzira akakodzera kutarisa kunze. Facebook, semuyenzaniso, zvapera 1.3 bhiriyoni vashandisi uye inzvimbo yakanaka kune mamwe marudzi emabhizinesi. LinkedIn, pane rimwe divi, ndiyo hombe nyanzvi pasocial network uye ine chikuva chekushambadzira chinonangana nevanhu nehunhu hwavo chaihwo.

Kana zvasvika kuPPC, kiyi ndeyokusarudza mazwi ako akakosha. Iyo yakanyanya kunangwa yako danidziro, zvakanyanya mukana ads ako achaonekwa nevatengi. Izvi zvinoreva kugadzirisa mabhidhi ako zvichienderana. Semuyenzaniso, kana iwe uchida kusvika kune vateereri vakawanda, seta yako yakawanda kubhidha pa $1.00.

Imwe yakakurumbira PPC yekushambadzira chikuva Twitter. Yayo yekushambadza chikuva inobvumidza iwe kudyidzana nevashandisi pasi rese. Kunyangwe ichishaya kusvika kweFacebook, Twitter inopa yakasarudzika maturusi ekushambadzira emabhizinesi. Unogona kugadzira yako Twitter ad campaign kuti uwane vateveri, kuwedzera kushandurwa kwewebhusaiti, kana kukurudzira vanhu kuti vatore app. Sezvo chikuva chakavakirwa pakubatana chaiko, Twitter Ads inowanzopa yakaderera mitengo pane Facebook. Iwo akadzikisi-mutengo ads anogona kudzika semapenzi matatu.

Keywords

When using keywords for Adwords, zvakakosha kuti unzwisise chinangwa chevateereri vako. Nepo Google Ads ari maturusi akakosha ekushambadzira, vanongokumbira kune vashandisi vari kushingaira kutsvaga mhinduro kumatambudziko avo. Iyi irudzi rwakasiyana rwevateereri pane vanhu vari kunze kweinjini yekutsvaga vanogona kunge vachingobhurawuza kana kutsvaga dzidzo.

Mazwi akakosha mazwi kana zvirevo zvinotsvakwa neGoogle kuti uwane zvinoenderana newebhu. Kana yakashandiswa nemazvo, vanogona kukubatsira kuti usvike kune vanokwanisa tarisiro mberi pasi pekutenga faniro. Mazwi akakosha akakamurwa kuita zvikamu zvitatu zvikuru, informational, uye kutengeserana. Iyo yakanaka keyword yekusarudza zano ichakubvumidza iwe kunanga iwo emhando dzevashandisi uchidzikamisa mutengo wako wePPC.

Paunenge waona chinangwa chemazwi ako makuru, danho rinotevera nderekutsvagisa makwikwi ezwi rimwe nerimwe rakakosha. Unogona kushandisa zvishandiso seSEMrush kuona makwikwi uye kiyi yekuzivikanwa kwerimwe kiyi kiyi. Ichi chishandiso chinokuratidza zvakare kuti vangani vanotsvaga vanoshandisa izwi rakakosha, makwikwi ayo, uye mutengo wayo.

Broad match keywords anokwikwidza zvakanyanya uye anogona kusasvika kune vatengi chaivo. Iwo zvakare akapamhama, saka vanogona kukwezva nhamba huru yevanhu vasingatombode masevhisi ako. Semuyenzaniso, kana iwe uine kambani yedhijitari yekushambadzira yedhijitari, you might rank for the broad match keyword “Digital marketing” and reach customers searching for digital marketing software or videos.

Imwe nzira huru yekuwedzera kushanda kwekushambadzira kwako kushandisa keyword mitsara iyo yakanyatso kujeka kupfuura iyo yakajairwa.. Using the phrase “fine dining gift certificate” is an example of a specific keyword phrase, izvo zvaizonanga vanodya vachitsvaga yakanaka yekudyira chiitiko. Semuyenzaniso, Bouley's Fine Dining chipo chitupa chaizonanga vanodya vachitsvaga iyo French Fine Dining Chiitiko.

Imwe nzira yekuvandudza yako keyword kusarudzwa ndeyekusarudza mazwi makuru ane yakaderera makwikwi uye yakakwirira kukosha. Semuyenzaniso, kana uchimhanyisa agency yekutakura zvinhu, you might want to use keywords like “flower shops” uye “cargo agency”. These keywords would be the most relevant for a searcher typing “flower shop”, asi unogona kushandisa masinonimimi zvakare.

Bidding strategy

There are several factors to consider when choosing a bidding strategy for Adwords. Kushandisa kutendeuka kutevera, Google Analytics, uye keyword planner inogona kukubatsira kuita sarudzo chaiyo nezve mabhidhi ekushandisa uye kuti chinangwa chako ROI chinofanira kunge chiri chii. Izvi zvinogona kukubatsira kuona kuti ndeapi mazwi akakosha ekubhadharisa uye kuti ingani yekubhadharisa paari. Iwe unogona zvakare kuita bvunzo dzeA/B kuti uone kuti ndeapi mabhidhi anoshanda zvakanyanya kubhizinesi rako.

Kushandisa otomatiki kubhidha zano kunobvumidza iwe kudzora mabhidhi ako zuva nezuva. Aya maalgorithms akagadzirirwa kunanga zvibodzwa uye kutora kufungidzira kunze kwekuseta mabhidhi. Akasiyana otomatiki bhidhi nzira dziripo kuti uwedzere huwandu hwekudzvanya, kutendeuka, uye kukosha kwekutendeuka kwega kwega.

Kubhidha mazwi akakosha muAdWords hakusi nyore sezvazvingaite, kunyanya kana uri mutsva kubasa. Vanhu vazhinji vanopedzisira vabhadhara mari yakawandisa uye vachingowana shanduko shoma. Ivo vanowanzo funga kuti vanofanirwa kunanga zvinzvimbo zvepamusoro muGoogle's SERPs, asi zano rakanaka rekubhidha rinogona kuderedza mitengo yako uye kuwedzera shanduko.

Kubhidha kwemazwi akakosha inzira huru yekuwana zvakanyanya kuoneka. Unogona kugadzirisa bhidhi yako kuti uwedzere kudzvanya kwako, mavhidhiyo maonero, uye zvinoonekwa. Iyi nzira yakanakirawo kune avo vasina chokwadi kuti ndeapi mazwi makuru anoburitsa mari yakawanda, asi hauna nguva yekugadzirisa nemaoko.

Paunotanga kuedza mishandirapamwe mitsva, usakanganwa kumhanya zuva nezuva mushumo pamusoro pekuita kwemazwi ako akakosha uye mabhidhi. Izvi zvinokuratidza kuti vatengi vako vari kudzvanya kupi uye kuti marii yauri kushandisa pakudzvanya. Paunenge uchishandisa mutsara wemitsara uye yakakura match keywords, iwe unofanirwa kuve nechokwadi chekuti uri kuwana yakanakisa mhando mamaki inogoneka.

Iyo yakanakisa yekubhidha zano reAdwords zvinoenderana nekuti mangani ekushandura webhusaiti yako. Kana webhusaiti yako ikawana yakawanda traffic uye ine yakanyanya kutendeuka mwero, unogona kuseta mabhidhi ako kumusoro uye kuwedzera yako ad chinzvimbo. Kuti uwedzere ROI yako, unofanira kukwidziridza ad quality yako.

Campaign budget

Google Adwords campaigns do not have a set cost, saka zvakakosha kugadzirisa bhajeti remishandirapamwe yakasiyana. Mutengo wacho unoenderana nerudzi rwechigadzirwa kana sevhisi yauri kutengesa uye indasitiri yauri mairi. Rangarira, kuti iwe uri kunyanya kutenga webhusaiti traffic. Google Adwords yakaita sediki-musika, saka mutengo wemazwi akakosha uye kuiswa kwekushambadzira kuchasiyana zvakanyanya.

Kune vatengesi vepamhepo, bhajeti yemushandirapamwe inogona kuiswa pazuva kana pamwedzi. Iwe unogona kugadzirisa iyi bhajeti kune yakatarwa nguva nguva kana zvichibva pane zvakafanotsanangurwa masaini, senge mhando yebrowser, nguva yezuva, kana nzvimbo. Pakuisa bhajeti yako yeGoogle Adwords, iwe unofanirwawo kuseta yako yakanyanya mutengo-per-tinya (CPC) bid, kana huwandu hwemari yaunoda kubhadhara nekudzvanya kamwe chete. Iwe unofanirwa kutarisa mabhidhi ako, sezvo vachigona kukanganisa huwandu hwetraffic yaunowana uye yako Return on Investment (ROI).

Huwandu hwemari yaubhajeti hunofanirwa kusiyana zvichienderana neindasitiri yako, zvinodiwa nemutengi wako, uye mhando yemashambadziro auri kuita. Iyo yakajairika yemushandirapamwe bhajeti ichasiyana pakati $25 uye $150 pazuva. Kana uine bhajeti shoma, iwe unofanirwa kufunga nezve kuwedzera kuti iite kuti ishande zvakanyanya.

Kushandisa bhajeti rakagovaniswa kunobatsira kune akawanda macampaign anogovera chinangwa chakafanana. Mabhajeti akagovaniswa anoshanda zvakanaka kumishandirapamwe yemwaka yakabatana nemazororo chaiwo. Iwe unogona zvakare kugadzira mushandirapamwe neyakagovaniswa bhajeti uye cap iyo bhajeti yemutengi mumwe chete. Izvi zvinozoita kuti mushandirapamwe wako usashandise zvakawanda kupfuura zvazvinoda.

Kana iwe uri mutsva kuAdwords, zviri nani kutanga zvishoma uye kuwedzera bhajeti yako sezvaunowana ruzivo rwakawanda. Iwe hauzive zvichashanda uye zvisingaite, saka zvakakosha kutanga nemushandirapamwe wekuyedza kutanga. Mushandirapamwe wako wekutanga unogona kuita pundutso, kutyora-enzana, kana kutorasikirwa nemari. Rangarira kuti mwedzi yako mishoma yekutanga mishandirapamwe inguva yekuzvishambadza uye kudzidza.

Semunhu anotanga, bhajeti yako yekutanga inogona kubva $10 ku $50 pazuva. Sezvo mushandirapamwe wako unokura, unogona kuisimudza $80 zuva. Izvi zvakaenzana $1,216 kwevhiki yako yekutanga. Kana ukaronga kupedza anopfuura mwedzi, unogona kuseta huwandu hwe $2,700.

Keyword research

Keyword research is an important part of any AdWords campaign. It will help you find keywords that people are searching for online and will ensure that your campaign is as targeted as possible. Pamusoro pe, keyword research inogona kukubatsira kuseta bhajeti chaiyo yemushandirapamwe wako. Sezvo mutengo wekudzvanya uchisiyana zvakanyanya kubva pakiyi izwi kune kiyi uye indasitiri kune indasitiri, zvakakosha kuti uite tsvakiridzo yakawanda sezvinobvira kuti uve nechokwadi chekuti bhajeti yako yashandiswa zvakanaka.

Kutanga, shandisa izwi rembeu, iyo ipfupi, yakakurumbira keyword inotsanangura chigadzirwa chako kana sevhisi. Semuyenzaniso, kana bhizinesi rako richinyanya kuita zvechokoreti, you might choose “chocolate”. Kubva ipapo, wedzera iyo yembeu keyword rondedzero mune yakakwira nhanho runyorwa rweakabatana keywords. Google Keyword Tool inogona kukubatsira kugadzira mazano embeu yako.

Imwe nhanho yakakosha mukutsvagisa mazwi makuru ndeyekuona chinangwa chemushandisi. Kusarudza mazwi akakosha kubva pachinangwa kwakakosha nekuti mazwi makuru asina basa haana basa. Semuyenzaniso, a person searching for “wedding cake” has a different intent than someone searching for “wedding cakes near me”. Iyo yekupedzisira ndiyo yakanyanya kunangwa kutsvaga, uye zvinowanzoita kuti utenge.

Kana uchinge wasarudza chinangwa chevateereri vako, unogona kutanga keyword research. Nepo kune emahara keyword ekutsvagisa maturusi akadai seGoogle Adwords Keyword Tool, zvakakosha kuti utarise akabhadharwa keyword research maturusi akadai seAhrefs kuti uone kukosha kwemazwi ako akakosha. Zvishandiso izvi zvakare zvinokupa metrics nezve ako akakosha mazwi.

Keyword research yakakosha kana iwe uchida kuwana zvakawanda kubva muAdWords yako mushandirapamwe. Izvo zvakakosha kuti uzive mhando dzemakiyi mazwi anotsvaga vanhu uye ndeapi ari kunyanya kukwikwidza. Paunenge wasarudza mhando yemazwi akakosha, unogona kutarisa mushandirapamwe wako kune avo vane vhoriyamu yekutsvaga yakakwirira. Iwe unogona zvakare kushandisa Google Keyword Planner chishandiso kuti uone kana paine akakosha mazwi.

Bidding process

When a visitor clicks on your advertisement, uchabhadhariswa zvichienderana nebhidhi yaunoisa kune iyoyo ad. Kubhidha paGoogle ads kwakafanana nemusika wemasheya mukuti wakavakirwa pakupihwa uye kudiwa. Mishandirapamwe yepamberi inogona kushandisa zvigadziriso zvebhidhi kukwidziridza mabhidhi avo nekufamba kwenguva.

Kuedza mabhidhi akasiyana, you can use the Draft & Experiments feature in Google Ads. Ichi chimiro chinokutendera kuti uedze huwandu hwakasiyana hwemabhidhi uye uone kuti ndeipi inoburitsa zvakanakisa mhedzisiro. Semuyenzaniso, kana uri kusimudzira mushandirapamwe wekuzivisa brand, unogona kugadzirisa dhidhi yako ne 20% zvemafoni efoni. Zvisinei, iwe unofanirwa kungwarira kuita shanduko huru mubhidhi yako kusvika wava nedata rakakwana rekuita shanduko dzinodiwa. Iwe unogona zvakare kuita kuti maitiro ekubhidha ave nyore nekuchengetedza account yako chimiro chiri nyore.

Kubhadhara pamazwi makuru muAdwords kunogona kuvhiringidza, kunyanya kune avo vatsva kune nzira yekushambadzira. Vanhu vazhinji vanopedzisira vashandisa mari yakawandisa kune vashoma kutendeuka. Vanotenda zvisizvo kuti vanofanirwa kunanga chinzvimbo chepamusoro paGoogle's SERPs. Zvisinei, kune nzira dzinoshanda dzekubhidha dzisingangodzikisi mari yako chete, asi zvakare wedzera shanduko yako uye chinzvimbo chekushambadzira.

Kana iwe usina ruzivo mukubhidha paGoogle Ads, unogona kubvunza nyanzvi kuti ione iyo chaiyo bhidhi yemushandirapamwe wako. Nzira yakanaka yekutanga kufunga nezvezvinangwa zvebhizinesi rako uye kuti unoda kuzvizadzisa sei. Zvinangwa izvi zvinokutungamira mumabhidhi ako. Iwe unofanirwawo kufunga nezvenhoroondo yemazwi ako makuru.

Kubhidha pamazwi akakosha kwakakosha pakushambadzira kwakabhadharwa kwakabudirira. Sarudza mazwi akakosha anoenderana nebhizinesi rako. Zvadaro, ongorora uye gadzirisa zvinoenderana nemhedzisiro iri nani. Besides, iwe unofanirwa kuve nechokwadi chekugara uchitarisa mushandirapamwe wako uye kugadzirisa ako mazwi makuru kana akatadza kuunza zvaunoda mhedzisiro. Weslee Clyde inyanzvi yekushambadzira yekushambadzira kuNew Breed. Anosundwa neruzivo rwevatengi.

Pane nzira dzakawanda dzekukwirisa mabhidhi aunoitira ads paGoogle. Iwe unogona kusarudza kutarisa pamutengo pane kudzvanya, pakati penzvimbo, kutendeuka, kana kubatanidzwa, kana kuti unogona kushandisa musanganiswa wemametric aya. Google inotarisawo Quality Score, zvinotarisirwa kudzvanya-kuburikidza mwero, uye ad kukosha. Kuwedzera yako yemhando zvibodzwa kunogona kuderedza mutengo wako pakudzvanya uye kuwedzera yako avhareji chinzvimbo.

Tracking results

Tracking the results of Adwords pay-per-click campaigns can be difficult. Kunyange zvazvo zviri nyore kuyera kutendeuka kubva kune webhusaiti, hazvisi nyore kuronda chiitiko chisina Indaneti. Semuyenzaniso, vamwe vatengi vanogona kufarira sevhisi asi vanosarudza kutaura nemunhu chaiye parunhare. Kutevera kufona kwakasiyana kwazvo nekutevera kutendeuka kwewebhusaiti, asi zvinogoneka.

Kutsvaga shanduko yeasiri ecommerce mishandirapamwe, iwe unogona kuseta kukosha kwekushandura kunoratidza iyo inozowana mari. Ukoshi uhwu hunogona kusetwa mushanduko yekutevera marongero muAdWords. Kushandisa chimiro ichi, unofanira kugadzirisa chidimbu chekodhi muakaundi yeAdWords. Iwe unozofanirwa kuwedzera shanduko kubva kune yako yekutenga ngoro system.

Kana wangoisa ruzivo rwese rwunodiwa, unogona kuronda mhedzisiro yeAdwords mishandirapamwe. Iwe unogona zvakare kuona nhamba yeshanduko pane ese mashanduko maitiro. Pamusoro peizvi, iwe unogona kuona iyo attribution modhi yeshanduko yega yega. Kana iwe uchida kuwana nzwisiso iri nani yekuti ndeapi mazwi makuru uye ad mafomu anoburitsa zvakanakisa mhedzisiro, unogona kuseta template yekutevera uye shandisa iyi ruzivo rwekutevera mumishandirapamwe inotevera.

Iwe unogona zvakare kubatanidza yako AdWords uye Google Analytics account. Analytics ndeyemahara uye inopa akasiyana ekuwedzera maficha. Iwe unogona kudzidza zvakawanda nezve nzira yekubatanidza izvi zvirongwa zviviri muGoogle Yakasanganiswa Simba reAdWords uye Analytics webinar.. Iyo webinar yekare, asi zvichiri kubatsira pakunzwisisa hukama pakati pezviviri.

Imwe nzira yekutevera mibairo yeAdwords mishandirapamwe ndeyekutsvaga mapoka ad. Aya ndiwo maunganidzwa ekushambadzira ane mazwi akakosha akafanana. Aya mapoka ekushambadzira anogona kugadzirwa kune akasiyana zvigadzirwa kana sevhisi mhando. Mapoka aya anogona kubva angoiswa matagi nekuiswa muzvikamu. Ichi chinhu chinobatsira zvakanyanya mukuronda mhinduro.

Chibodzwa chemhando

The Quality Score of your Adwords ads is the estimated level of relevancy between your ad and a user’s search. Zvinosarudzwa nezvinhu zvakawanda, kusanganisira ad kukosha uye ruzivo rwemushandisi pane yako yekumhara peji. Yako Hunhu Chibodzwa chinozosiyana kune akasiyana makiyi, ad groups, uye mishandirapamwe. Chibodzwa chemhando yakaderera chinogona kukonzera kutambisa ad bhajeti uye kusaita zvakanaka kwekushambadzira.

Kudzvanya-kuburikidza nechiyero kunoreva huwandu hwevanhu vanodzvanya pane yako ad, uye ndiyo metric yakakosha yekuona kushanda kwemushandirapamwe wako. Kana vanhu vasiri kudzvanya pane yako ad, iwe unozopedzisira uine yakaderera Quality Score. Kana yako yekudzvanya-kuburikidza mwero yakakwira, ad yako ichaonekwa yakakwira mumibairo yekutsvaga uye mutengo-pa-per-click yako uchadzikira.

Kuti uwedzere kunaka kwako zvibodzwa, ita shuwa kuti kushambadzira kwako kunoenderana nezviri pasaiti yako. Unogona kuita izvi nekusarudza Broad match, Kuenderana kwechirevo, kana Single keyword ad mapoka. Kana iwe uri kuyedza kusvika kune vanhu vari kutsvaga chimwe chigadzirwa kana sevhisi, unofanira kushandisa Broad match, sezvo iriyo nzira yakakosha yekusvika kwavari. Mutsara wemitsara ndiyo inonyanya kukosha sarudzo kune vanhu vakanyanya mukutsvaga kwavo, asi haugone kunongedzera chaiwo maficha echigadzirwa chako.

Kana kushambadzira kwako kusasangana nechinangwa chemutsvagi, havazoratidzirwe muauction. Nekuwedzera yako Quality Score, iwe unozokwanisa kuburitsa vakwikwidzi vari kubhadhara dhora repamusoro panzvimbo yekushambadzira. A High Quality Score inogona kubatsira vashambadziri vane mabhajeti mashoma kukwikwidza nevakakwira-bidder.

Pamusoro pekutarisa mazwi ako makuru, iwe unofanirwawo kuterera kune ako mapeji ekumhara. A good Quality Score will improve your ads’ performance over time. Iyo yakakwirira yako Quality Score, iyo yakaderera mutengo-pa-kudzvanya kwako kuchave. Izvi zvinodaro nekuti mapeji ako ekumhara anofanirwa kuve akakodzera kune keyword grouping. Yakanaka Hunhu Chibodzwa ichaita kuti kushambadzira kwako kuoneke kumusoro mune organic yekutsvaga mhinduro uye kudzikisira yako mutengo-per-tinya. Saka zvakakosha kuti utarise Hunhu Hwako hwema ads uye kuvavandudza kakawanda sezvaunokwanisa.

Yako mhando yemhando inogona kuvandudzwa nekuvandudza kukosha kwemazwi ako akakosha. Izvo zvakare zvinofunga nezve yako yekumhara peji ruzivo. A low CTR zvinoreva kuti ad yako haina basa. Iyo yakakwira CTR inowedzera yako mhando yemhando, nepo akaderera anorideredza.

Keywords

To maximize the number of clicks your advertising campaign receives, you can try different types of keywords in AdWords. Imwe sarudzo inonzi exact match keywords, iyo inova nechokwadi chekuti ad yako ichaonekwa kana vanotsvaga vachishandisa iwo chaiwo mutsara muhurongwa hwakafanana. Kushandisa chaiyo match keyword kunoderedza mari yako yePPC zvakanyanya, asi zvichaita kuti ads ako aomerwe kuona.

Zvakakosha kusarudza mazwi akakosha anoenderana nebhizinesi rako uye zvirimo. Izvi zvichawedzera mikana yako yekutendeuka uye kuisa mari yakawanda muhomwe yako. Semuyenzaniso, kana iwe uri chitoro chekuwedzera hutano, unofanira kufunga keywords chokuita mavhitaminzi, supplements, herbs, nemimwe mishonga yemasikirwo. Havasi vese vanozoita zvine musoro pamushandirapamwe wako, saka iva nechokwadi chekufunga kuti rudzi rwevatengi vari kutsvaga mu niche yako.

Pakusarudza mazwi makuru eAdWords, funga chinangwa chevateereri vako. Rangarira kuti iwo anonyanya kukosha mazwi ndeaya anokwezva vashandisi vari kushingaira kutsvaga mhinduro kudambudziko ravo. Munhu ari kungobhurawuza padandemutande kana kutsvaga dzidzo, semuyenzaniso, haisi kuzotsvaga chigadzirwa kana sevhisi. Kushandisa mazwi akakosha kunogona kugadzira kana kuputsa mushandirapamwe wako.

Iwe unogona zvakare kushandisa yakafara match modifier kunanga vanhu vari kutsvaga chaiyo chigadzirwa kana sevhisi. Semuyenzaniso, a digital marketing auditing company could rank for the broad match keyword “digital marketing.” This would ensure that their ads appear to customers who are searching for that exact term.

Bidding

You can bid on your ads in a number of ways. Iwe unogona kushandisa mutengo-pa-kudzvanya kana mutengo-pa-pa-yekuwana mabhidhi. Mumutengo we-per-click kubhidha, unozobhadhara chete kana mumwe munhu adzvanya pane yako ad. Cost-per-acquisition kubhidha kwakasiyana. Google Adwords inoshandisa okisheni sisitimu kuona kuti imarii yaunofanira kubhidha pane yega ad. Mari yauno bhidha pa keyword inoenderana nekuti inonyatso shandura sei uye kuti vangani vashanyi vanodzvanya pairi.

Kubhadhara paAdwords kunogona kunetsa. Nzira yakajairika yekubhidha ndeye Cost-Per-Click. Iyi nzira yakanakira kutyaira yakananga traffic. Zvisinei, haishande kana iwe uri kuyedza kukwezva mavhoriyamu makuru e traffic zuva nezuva. Kubhidha kweCPC kunoshanda zvakanyanya kana shambadzo yako ikaratidzwa pamasaiti ane zvinoenderana.

Imwe nzira yekuwedzera bhidhi yako ndeyekugadzirisa mazwi makuru. Iwe unofanirwa kuedza kusarudza mazwi akakosha anoenderana nebhizinesi rako uye zvigadzirwa kana masevhisi auri kupa. Ipapo iwe unofanirwa kutarisa maitiro ekushambadzira kwako nguva nenguva. Iwe unofanirwa kuita shanduko kwairi sezvinodiwa kune yakanyanya ROI. Zvadaro, unogona kuedza kugadzirisa mabhidhi ako zvichienderana nezvawawana zvazvino.

Ziva nezvekuedza kwako kushambadzira kwemakwikwi. Kana vakwikwidzi vako vari kushandisa zita rechiratidzo mumashambadziro avo, unogona kuisa chichemo neGoogle. Neimwe nzira, unogona kuedza kushanda zita rechiratidzo mune yako ad kopi zvagara. Semuyenzaniso, kana iwe uchikwikwidza neanozivikanwa SEO mutungamiri wepfungwa, unofanira kuedza kubhidhai panguva iyoyo. While bidding on your competitors’ terms may get you more clicks, inogona kukanganisa zita rechiratidzo chako.

Chibodzwa chemhando

Quality score is a very important aspect of Adwords and it affects ad positioning and cost per click. Zvisinei, zvakaoma kuzvigadzirisa, sezvo paine zvinhu zvakawanda zviri kunze kwekutonga kwemaneja weakaundi. Semuyenzaniso, peji yekumhara inoda kutungamirwa nedhizaini, budiriro uye IT timu, uye kune zvimwe zvakawanda zvinopa chikamu chemhando yepamusoro.

Kuti uwedzere kunaka kwako zvibodzwa, ita shuwa mazwi ako makuru, ad uye peji yekumhara zvese zvinoenderana. Kunyangwe kana kiyi yako izwi rakaderera kuita, inoda kutungamirirwa kune peji inokwezva vatengi vanodiwa. Zvikasadaro, iwe unozopedzisira wabhadhara yakawanda yenzvimbo yekushambadzira paGoogle kupfuura kukosha kwayo.

Iyo yekudzvanya-kuburikidza mwero inokanganisawo yako AdWords mhando chibodzwa. Yepamusoro yekudzvanya-kuburikidza mwero inoreva kuti ad yako yakakosha uye inobatsira kune munhu akadzvanya pairi. Pamusoro pe, yakavandudzwa Quality Score inogona kuwedzera ad yako chinzvimbo. Kana kushambadzira kwako kwakakosha uye kukwezva kune vateereri vanotarisirwa, ivo vacharatidzwa zvakakwirira mumigumisiro.

Chimwe chinhu chakakosha chinokanganisa chibodzwa chako cheQA inzira iyo mushanyi anoita kana asvika pawebhusaiti. Kana mushanyi ane chiitiko chisina kunaka mushure mekumhara pawebhusaiti, kashoma kuti vatendeuke. Kana ruzivo rwakanyanya kuipa, vachabva panzvimbo, uye izvi zvinodzikisa yako QA mamakisi.

Remarketing

Remarketing is a powerful tool to increase your website’s conversion rate and make your ads more relevant to your audience. Iyo tekinoroji inogona kunanga kune vamwe vateereri zvichibva pane akasiyana ma parameter. Semuyenzaniso, unogona kusarudza kunanga vanhu zvichienderana nezvavakambotsvaga kana nemutauro. Izvo zvakare zvinogoneka kugadzira runyorwa zvichibva pane yavo nhanho yemari uye dzidzo kumashure. AdWords remarketing campaigns inogona kuwedzera shanduko yako uye kugadzirisa ROI yako nekuyeuchidza vateereri vako nezvezvigadzirwa nemasevhisi ako..

Kuti uite kushambadzira zvakare neAdWords mishandirapamwe, iwe unofanirwa kuziva zvinhu zvishoma nezve ad yakanangana nemaitiro. Iwe unofanirwa kuve nechokwadi chekuti webhusaiti yako inoenderana neiyo tag yekushambadzira. Iwe unogona ipapo kushandisa iyo + Remarketing Rondedzero mune Yakagoverwa raibhurari chikamu cheAdWords account yako kugadzira akasiyana ekushambadzira ekushambadzira.. Kana wangogadzira rondedzero, iwe unofanirwa kuudza AdWords kuti ndeipi data yekushandisa kune ako ads.

Kutengesazve neAdWords kunotendera iwe kuti ushumire zvakanangwa ads kune vashanyi vakamboshanyira webhusaiti yako. Nekudzokorodza vashanyi vekare ava, iwe unogona kuvakurudzira kuti vadzoke kune webhusaiti yako uye kutora matanho pane zvaunopa. Semagumo, vanhu ava vangangove vanotungamira kana kutengesa.

Mutengo

The cost of Adwords is spiraling out of control for many keywords. Zvakanga zvisina kushata makore mashoma apfuura, asi iye zvino sezvo mamwe mabhizimisi ari kubhidhaira pazviziviso izvi, mari yacho yava kudhura zvakanyanya. Iko zvino inogona kuita mari inosvika EUR5 pakudzvanya kwebhizinesi idzva kuti zita ravo ribude ipapo.

Pane zvinhu zvakawanda zvekufunga nezvazvo pakusarudza mutengo weAdWords, kusanganisira hukuru hwedanidziro, mangani ads aunoda, uye kuti unoda rubatsiro rwakadii. Kazhinji, kunyange zvakadaro, mushandirapamwe weAdWords unogona kudhura chero kubva $9,000 ku $10,000 mwedzi kana kupfuura.

Mutengo wese weAdwords ihuwandu hwemutengo pakudzvanya (CPC) uye mutengo pachuru pazvinoonekwa (CPM) kupedza. Izvo hazvisanganisi mari yemamwe mari, sekudzvanya pawebhusaiti yako. Kuve neavhareji yebhajeti yezuva nezuva uye kuseta mabhidhi pakiyi yezwi kana ad boka level kunogona kukubatsira kudzora mitengo. Iwe unofanirwawo kutarisa paavhareji chinzvimbo cheshambadziro yako mukuenzanisa neyevamwe vashambadziri. Izvi zvinogona kubatsira pakunzwisisa kudzoka pakudyara kwako.

Kunyangwe CPC isiri chiratidzo chikuru chekushanda kweshambadziro yako paGoogle, ndiyo hwaro hwekunzwisisa mari yako yese yekushambadzira. CPC yakakwira inoreva mutengo wakakwirisa pakudzvanya, asi haivimbisi nhamba yepamusoro yevatengi vanobhadhara. Zvisinei, inovimbisa kuwedzera traffic kune yako webhusaiti.

Campaign optimization

One of the first steps in campaign optimization is to understand your audience. Kugadzira munhu wevateereri kunogona kukubatsira kuti unzwisise izvo tarisiro yako iri kutsvaga. Inokubatsirawo kusarudza mazwi akakosha uye zvemukati zvinoenderana nezvavanofarira uye marwadzo mapoinzi. Paunenge uine mufananidzo wakajeka wekuti vateereri vako ndevapi, unogona kunatsiridza yako yakananga kukwezva vatengi chaivo.

Iwe unofanirwawo kuziva yako keyword makwikwi. Kunyanya kukwikwidza izwi rako rakakosha, iyo yakawanda mari ichakudyira iwe. Ichi ndicho chikonzero nei iri zano rakanaka kugadzira mashoma akasiyana vhezheni eimwechete keyword. Semuyenzaniso, ungangoda kugadzira mushandirapamwe unoenderana nemazwi akakosha ane hukama nechigadzirwa chako, asi kwete kunyanya kukwikwidza. Nokuda kweizvi, unogona kushandisa keyword planner kuti uuye nerondedzero yemitsara yaunogona kunanga.

Wokutanga 30 mazuva emushandirapamwe wePPC akakosha. Munguva ino, zvakakosha kuti ukwidziridze zvemhando yepamusoro uye chinzvimbo chekushambadzira. Iwe unofanirwawo kukwiridzira iyo ad kopi uye yekumhara peji. Pakupedzisira, iwe unofanirwa kuvavarira kuwedzera purofiti kubva kune ako ads. Nekutanga KPIs, unogona kutonga zvirinani mishandirapamwe yako uye uwane mibairo yakanaka.

Using the ‘Experiments’ feature in Google Ads, unogona kugadzira misiyano yekushambadzira munguva pfupi. Kune yega yega ad musiyano, unogona kuzvinyora uye kuongorora zvabuda. Pakupedzisira, haufanirwe kumbomira kukwenenzvera yako AdWords mushandirapamwe. Gara uchiyedza uye uchiedza mazano matsva. Iwe unogona kutopatsanura ako Ad Groups kuita akati wandei akasiyana ad makopi uye mapeji ekumhara. Ita shuwa kuti unoshandisa musanganiswa wemhando dzemachisi, mapeji ekumhara, uye ad text kuti uwane mibairo yakanaka.

AdWords ibasa rakapihwa neGoogle rinoita kuti mabhizinesi ashambadze zvigadzirwa kana masevhisi avo. It lets you reach customers at every stage of the customer journey, uye inokutendera kuti utarise kuita kweads yako. Iyo sevhisi yakanyanya mushandisi-inoshamwaridzika uye inopa dzakasiyana siyana sarudzo kugadzirisa ako ads.

Google AdWords is Google’s advertising service

AdWords is a search engine advertising service that allows businesses to pay a set price to place advertisements on Google’s websites. Ads anoratidzwa pawebhu peji, muchimiro chechinyorwa kana mifananidzo, iyo inotevedzera kutarisa uye kunzwa kweavhareji yekutsvaga mhinduro. Zviziviso zvinoiswa pamawebhusaiti akakodzera mukati meGoogle zvemukati network. Kuti uwedzere kuoneka kwezviziviso, vashambadziri vanogona kusarudza saiti-yakananga sarudzo mune yavo control panel.

Iyo sevhisi inoshanda neiyo mabhidhi system, kubvumira vashambadziri kuti vasarudze mari yavo yakawandisa, izvo zvinosiyana zvichienderana nekuti vangani vanodzvanya iyo ad inogamuchira. Vashambadziri vanogona kusarudza imwe yemhando nhatu dzekubhidha: cost-per-click, inova mari inobhadharwa pakudzvanya, mutengo-pa-chiuru, uye mutengo-pa-kubatanidzwa, ndiwo mutengo unobhadharwa kana mushandisi akatendeuka.

Google AdWords haina kukakavara. Muna Kubvumbi 2002, mhosva yekutyora patent yakamhan'arwa neGoogle pamusoro pesevhisi. In 2004, makambani maviri akasvika pakugadzirisa uye Google yakabudiswa 2.7 miriyoni migove yezvakajairika stock kuYahoo! mukudzorera rezinesi risingaperi pasi pe patent.

AdWords inobvumira mabhizinesi kunanga kushambadza kwavo kune vangangove vatengi zvichienderana nenzvimbo yavo, age, uye keywords. Pamusoro pe, vashambadziri vanogona kusarudza nguva yezuva nenzvimbo yechishambadzo. Semuyenzaniso, mabhizinesi mazhinji anomhanyisa ads Muvhuro kusvika Chishanu pakati 8 AM uye 5 PM, nepo vamwe vachimhanyisa ads mukati mekupera kwevhiki chete.

Chakanyanya kukosha bhenefiti yeAdWords kugona kwayo kuchengetedza mabhizinesi mari yakawanda. Sevhisi inobhadharisa vashambadzi chete kana mushandisi adzvanya pakushambadzira kwavo, zvinoreva kuti vanogona kuona kushambadzira kwavo pane akawanda mawebhusaiti pasina kushandisa mari yakawanda. Uyezve, mabhizinesi anogona kuteedzera kushambadzira kwavo nekuona kuti ndedzipi ads dzakadzvanywa uye nani.

Google AdWords sevhisi ibasa rekushambadza rinobhadharwa rinopihwa neGoogle. Mabhizinesi anogona kuishandisa kuwedzera kutengesa nekuisa zviziviso paGoogle uye mawebhusaiti ayo akabatana, pamwe chete nenharembozha nemavhidhiyo. Digital Logic inopa masevhisi eAdwords manejimendi, uye inonyanya kuwana zvakanyanya kubva mumabhajeti avo ekushambadzira.

Google AdWords inobatsirawo mabhizinesi kukwikwidza padanho rekutamba, zvichiita kuti zvive nyore kumabhizinesi madiki kukwikwidza nemakambani makuru. Iyo sevhisi inobatsira makambani kuwana zvakachinjika, nepo mabhizinesi madiki anogona kutarisa pamisika niche. Google Ads inobvumirawo vashambadziri kuti vawedzere Ad Ranks uye Ad Quality. Izvi zvinhu zviviri zvakakosha pakuita kushambadzira kunobudirira. Yepamusoro Ad Zviyero uye Ad Quality zvibodzwa zvinobvumira mabhizinesi madiki kuti awane epamusoro masanji uye kugara achikwikwidza.

AdWords inoshanda pane auction system, uye nguva dzese mushandisi paanotsvaga, Mabhedha eGoogle pane anonyanyoenderana ads. Izvi zvinobatsira vashambadziri vane High Quality Scores kuderedza mutengo wavo pakudzvanya, izvo zvinowedzera ROI. Aya ads anoonekwawo ari nani zvinzvimbo paSERP, zvichiita kuti tinya uye kushandurwa kwakawanda.

It allows businesses to reach customers at every step of the customer journey

There are multiple paths to customer acquisition and retention, uye Adwords inogona kubatsira mabhizinesi kusvika kune vatengi ava muzvikamu zvese zverwendo rwavo. Haisi nzira dzese dzinoenda kunzvimbo imwe chete, asi kana mabhizinesi akashandisa akawanda ekubata mapoinzi mukati merwendo rwevatengi, ivo vachawedzera mukana wekushandura inotungamira kuva vatengi vanobhadhara.

It allows businesses to track the performance of their ads

AdWords is an advertising platform that enables businesses to create and track their ads. Ivo vanokwanisa kuona kuti ma ads avo anoshanda sei nekutevera nhamba yekudzvanya kwavanogamuchira, uye nhamba yevashanyi kune webhusaiti yavo. Mabhizinesi anogona zvakare kutevedzera maitiro avanoita zvakanaka maererano neruzivo rwemhando, lead generation, uye kutendeuka. Izvi zvinobatsira mabhizinesi kukwidziridza mishandirapamwe yavo kuti vabudise mhedzisiro yavanoda.

Mabhizinesi anogonawo kuona kudzoka kwavo pakudyara, tichienzanisa zvabuda nezvakadzoka kubva kune mamwe machaneli. Kana kudzoka kwakaderera pane zvinotarisirwa, zvinogona kureva kuti account inoda kuvandudzwa kana kuti ads ari panzvimbo isiri iyo. Kana vakagamuchira kudzoka kwepamusoro, chingave chiratidzo chakanaka chekuenderera mberi nekudyara muchiteshi. Imwe nzira yekuona kushanda kwe ad ndeyekuienzanisa nemutengo-per-shanduko. Iyi metric inokuudza kuti imarii iri kushandiswa nebhizinesi pane chaiyo ad uye kangani pairi kutendeuka.

AdWords inopawo API ine simba iyo inobvumira mabhizinesi kuteedzera mashandiro emapoka avo ekushambadzira uye mishandirapamwe. Otomatiki zvinyorwa zvinogona kuteedzera uye kuyera mashandiro emushandirapamwe uchishandisa API. Mabhizinesi anogona zvakare kuyera kuita kweads ega ega nekuyedza kushambadza kwavo ne automated script. Iyo Google AdWords API inobvumira vashambadziri kuti vawedzere hunyanzvi hwavo hwekutaura uye kukwidziridza kushambadzira kwavo. Zvishandiso izvi zvinoderedza nguva-ku-musika yemashambadziro avo ekushambadzira.

Neruzivo rwakakwana uye kuronga, Google AdWords inogona kuve chikamu chinogadzira chekushambadzira kwako musanganiswa. Google inopa zvishandiso zvemahara zvekukubatsira kubata mushandirapamwe wako. Kana uine mibvunzo, kune maforamu ekuvabvunza. Zvakakoshawo kuziva zvinangwa zvako, sei uri kushandisa AdWords, uye kuti ungayera sei kubudirira kwako.

Long-tail keywords

If you want to drive more traffic to your site, ipfungwa yakanaka kunanga kureba-muswe keywords pane yakafara keywords. Aya mazwi ane kukwikwidza kwakaderera uye mitengo yepamusoro yekutendeuka. Ivo zvakare vanogona kuguma nekutenga, sezvo vanhu vangangotenga zvakanyanya pavanenge vachitsvaga mazwi chaiwo.

Yakareba-muswe keywords kazhinji ine yakaderera yekutsvaga vhoriyamu uye yakawanda niche mune zvakasikwa pane yakakurumbira mazwi makuru. Iwe unogona kuwana refu-muswe keyword rondedzero mune mashoma semaminetsi mashanu uchishandisa chishandiso seKwFinder. Ichi chishandiso chemahara chinokuratidza kuti ndeapi mazwi akakosha ane pundutso uye ane yakaderera vhoriyamu yekutsvaga. Pamusoro pe, chishandiso ichi chinogona kukubatsira iwe kusarudza mazwi akakosha ane yakaderera seo kuomerwa.

Imwe nzira yekuwana marefu-muswe keywords ndeye kushandisa keyword research maturusi. Kunyange iyo inonyanya kufarirwa keyword chishandiso iGoogle's Keyword Planner, dzimwe nzira dzekutsvagisa mazwi akakosha dzinosanganisira kuverenga zvirimo pamawebhusaiti ane hukama niche yako uye chigadzirwa. Zvishandiso izvi zvinogona zvakare kukupa ruzivo nezvemakwikwi ako. Iwe unogona zvakare kutarisa zvirimo pane mamwe mawebhusaiti kuti uwane mazano kune ako akareba-muswe keywords.

Kushandisa data pane refu-muswe keywords kunogona zvakare kukubatsira iwe kugadzirisa ad kopi. Kunyangwe zvingave kuyedza kunyora shambadziro yeese refu-muswe kiyi kiyi, iyo inonyanya kukosha ichaburitsa mitengo yepamusoro yekutendeuka. Zvakanakisa kugadzira mishandirapamwe yakaparadzana kune yega yega-yakareba-muswe keywords. Izvi zvichakubatsira iwe kuenzanisa data uye kudzivirira kudzokorora.

Imwe nzira yekuyedza kushanda kweakareba-muswe keywords ndeyekutarisa mashandiro emishandirapamwe yako. Kushandisa Google Analytics, unogona kuona kuti ndeapi mazwi makuru ari kuwana zvakanyanya kudzvanya uye ndeapi asiri. Nenzira iyi, unogona kugadzirisa mabhidhi ako zvichienderana nekuita kwemacampaign ako.

Keywords with moderate search volumes

Keywords with high search volumes can be expensive to bid for. Kana bhajeti yako iri shoma, iwe unofanirwa kutarisa pamazwi akakosha ane mwero kutsvaga mavhoriyamu. Aya ndiwo mazwi akakosha angangove akakodzera kune vateereri vako. Mazwi akakosha ane mwero kutsvaga mavhoriyamu kazhinji haanyanyi kukwikwidza uye anogona kushandiswa mukuburitswa. Kuti uwane mazwi makuru aya, unogona kushandisa Google keyword tool.

Mazwi akakosha ane mavhoriyamu ekutsvaga akakwira achave nemakwikwi epamusoro. Izvi zvinoreva kuti haugone kuwana yako saiti pane yekutanga peji reGoogle. Uyezve, mawebhusaiti ane chiremera chakaderera haazokwanisi kumira zvakanaka pane peji rekutanga. Rangarira izvozvo 95% yevatsvaki usatarise kupfuura peji rekutanga reGoogle. Saka, unofanirwa kutsvaga izwi rakakosha nemakwikwi akaderera uye vhoriyamu yekutsvaga zvine mwero. Nhau dzakanaka ndedzekuti kune akawanda mazwi ane mwero ekutsvaga mavhoriyamu aunogona kushandisa kukwezva traffic.

Modified wide match vs. yakafara match

Modified broad match is an effective option if you want to improve the relevancy and quality of your ad traffic. Iyi nzira inokubvumira kuti usabvisa mazwi asina kunaka, mashoko anoreva zvakafanana, uye vhoriyamu yepamusoro yekutsvaga kubva kushambadziro yako. Inokubatsirawo kuvandudza yako Quality Score uye Ad Rank.

Zvisinei, kana zvasvika pakufananidza mazwi makuru, yakagadziridzwa yakafara match haisi nani nguva dzose pane yakafara match. Google iri kuronga kunyura kwezuva yakagadziridzwa mutambo wakafara muna Chikunguru 2021, uye ichachinja kuenderana nechirevo. Shanduko iyi inotarisirwa kuchengetedza vashambadziri nguva yakawanda, asi zvinozoda kumwe kudzokororwa kwemishandirapamwe yavo. Kusvikira shanduko yaitwa, zvakakosha kuti utarise maitiro ako metrics. Panguva ino, iwe ungada kufunga nezve kutarisisa pane ako akakosha mazwi.

Modified wide match is more flexible pane broad match. Inopa vashambadzi kutonga kwakawanda pamusoro pekushambadzira kwavo, uye inovabatsira kunanga misika chaiyo. Iyi nzira inogona kubatsira mukushambadzira zvakare, sezvo zvichizobvumira ads yako kuti iratidzike kazhinji kana mumwe munhu achitsvaga chigadzirwa chako. Kuenzaniswa neyakakura match, yakagadziridzwa yakafara match inonyanya kukosha uye ichawedzera yako yekudzvanya-kuburikidza nemitengo.

Modified wide match imhando nyowani yekushambadzira inopa vashambadzi kutonga zvakanyanya pamusoro pezvavanotsvaga. Zvakafanana nePrase Match, kunze kwekuti inobvumira vashambadziri kushandisa mamwe mazwi akakosha pasina kudzikisira kusvika kwavo. Pamusoro pe, yakagadziridzwa yakafara meshi haizoratidze ads yemazwi akafanana netsvakiridzo dzinoenderana.

Modified wide match inobvumidza iwe kunanga vatengi zvichibva pane yakatarwa mazwi ekutsvaga, nepo machisi akatambanuka achiwedzera generic. Pamusoro pe, modified wide match inobvumidza iwe kudzikamisa iyo yakaipa keyword rondedzero. Broad match keywords acharamba achiwedzerwa kune yako ad campaign, nepo yakagadziridzwa yakafara match inoita kuti usarudze mazwi ekunongedza.

Negative keywords

Adding negative keywords to your AdWords campaigns is an effective way to limit unwanted traffic and keep your site free of irrelevant keywords. Negative keywords inogona kuwedzerwa kumushandirapamwe wese kana kune chaiwo mapoka ezvishambadzo. Ingova nechokwadi chekuwedzera ivo pamwero chaiwo, zvikasadaro vanogona kukanganisa mishandirapamwe yako. Negative keywords anowedzerwa semachisi chaiwo, saka iva nechokwadi chekuvawedzera padanho rakakodzera.

Kune nzira dzakawanda dzakasiyana dzekuwana mazwi asina kunaka, asi imwe yedzakareruka nzira dzekuvawana ndeye kushandisa Google pachayo. Edza kutsvaga chigadzirwa kana sevhisi yako muGoogle uye ona chero ads kana malink anobuda asina hukama. Kana wangoziva mazwi makuru aya, vawedzere kune yako yakaipa keyword rondedzero muAdWords. Imwe nzira huru yekutsvaga mazwi asina kunaka ndeye kushandisa Google's Search Console kuongorora ako akabhadharwa ads.

Negative keywords anogona kuve chero chinhu chisina hukama nechigadzirwa chako kana sevhisi. Semuyenzaniso, kambani inotengesa majeti akasvibira angangoda kusabvisa mibvunzo yekutsvaga kune mamwe mavara ese. Nenzira iyi, iwo chete ads achaonekwa egirinhi majeti. Iwe unogona kushandisa mazwi asina kunaka kuti uwedzere kutendeuka mitengo uye kuderedza mutengo wako pakutendeuka.

Mazwi asina kunaka anogona kuwedzerwa kumushandirapamwe wekushambadzira pamushandirapamwe uye chikamu cheboka rekushambadzira. Nenzira iyi, unogona kuva nechokwadi chekuti kushambadzira kwako hakusi kuratidzwa kune avo vanhu vasingafarire zvigadzirwa nemasevhisi ako. Uyezve, unogona kushandisa mazwi asina kunaka kuti akubatsire kuona kuti ndeapi ads asiri kuita sezvaungade.

Iwe unogona kushandisa mazwi asina kunaka kuvharisa mibvunzo yekutsvaga mumushandirapamwe. Semuyenzaniso, kana uine chitoro cheshangu, iwe unofanirwa kuwedzera mazwi asina kunaka padanho remushandirapamwe kuitira kuti zviziviso izvi zvirege kuratidzwa kune vanhu vanotsvaga shangu dzisina hukama neshangu.. Izwi rakashata raunowedzera padanho remushandirapamwe rinobva raita senge risingagoneki rekiyi mumapoka anotevera ad.

Kuseta mabhidhi nemaoko

In Google Adwords, kuseta mabhidhi nemaoko hakukurudzirwe. Kana iwe uri wekutanga, iwe unofanirwa kufunga nezve kushandisa otomatiki kubhidha zano pachinzvimbo. Manual kubhidha inogona kuve nengozi nekuti inogona kutungamira kutambisa yako ad bhajeti. Zvakadaro, iwe unogona kuita zvakanyanya bhajeti iripo nekushandisa otomatiki bhidhi zano. Iri zano rinosanganisira kuona iyo yakakwana bhidhi yeese keyword uye ad boka, izvo zvinokutendera kuti uwedzere bhidhi yako kana rimwe boka rekushambadzira kana kiyi kiyi iri kuita nemazvo.

Imwe nzira yekuyedza mabhidhi ndeye kushandisa Google Bid Simulator. By enabling the “columns” option on the keyword level, iwe unogona kuona kukanganisa kwebhidhi shanduko pabhajeti yako yezuva nezuva. Ziva kuti iyo data inogona kunge isiri iyo chaiyo kana mishandirapamwe yako ichigara ichirova bhajeti ravo rezuva nezuva kana kuti vachangobva kuchinja mabheti avo.

Mukugadzirisa mabhidhi nemaoko muGoogle Adwords, iwe unofanirwa kuziva zvakasiyana-siyana zvepurogiramu, kusanganisira Ad Rank uye Quality Score. Iwe unogona kuwedzera mabheji ako emhando yepamusoro mazwi anoenderana nekuita uye ROAS, uye kuderedza mabhii ako kune avo vasingaite zvakare.

Unogona kugadzira mitemo pamushandirapamwe, ad group, uye ad level. Iyi mitemo ichakubatsira iwe kukwirisa yako ad campaign kuti uwane yakanyanya kutendeuka. Nekugadzira mitemo yemushandirapamwe wega wega, iwe unogona zvakare kuchengetedza nguva uye kuona kuti ads ako ari kushanda nemazvo. Zvakanakira zvemanyorero kubhidha pane otomatiki kubhidha zviri pachena: inokupa kutonga pamusoro pebhajeti yako uye inokubatsira kuwedzera mashandiro emushandirapamwe wako.

Kuisa mabhidhi nemaoko muGoogle Adwords inodhura-inoshanda pane iyo otomatiki sarudzo. Zvisinei, iwe uchafanirwa kuseta bhajeti remazuva ese uye sarudza mazwi akakosha uye mari yebhidhi zvakanyatsonaka. Pamusoro pe, zviziviso zviri pamusoro peGoogle kutsvaga mhinduro dzinowanzo kudhura. Saka, zvakakosha kuseta bhajeti rezuva nezuva uye chengeta mupfungwa dzako zvinangwa.

Kana iwe uchida kuwedzera yako online marketing kuedza, Adwords inogona kukubatsira kuzviita. AdWords advertising allows you to target potential customers by using keyword-based advertising. Iyi nzira yekushambadzira ine zvakawanda zvinobatsira. Inogona kushandiswa kutsvaga vatengi vatsva, tarisa nzvimbo dzejografi, uye natsa yako SEO kuedza. Uyezve, AdWords inopa akati wandei sarudzo dzinochinjika, senge keyword match mhando, nguva nenzvimbo chaidzo, ad extensions, uye ruzhinji rwezvimwe zvinhu.

Pay-per-click advertising

Pay-per-click advertising is a common form of Internet marketing, nevashambadzi vari kubvuma kubhadhara muparidzi imwe mari pakudzvanya. Kune maviri akakosha marudzi ePPC advertising: flat-rate uye bid-based. Mhando yekutanga ndiyo inodhura zvishoma, uye zvinosanganisira mushambadzi anobhadhara chiyero chakatarwa pakudzvanya kwega kwega. Vaparidzi vanowanzove nekadhi rereti rinotsanangura zvakasiyana-siyana zvekubhadhara-per-click rates, uye vakazvipira kutaurirana nezvemitengo yakaderera yemutengo wepamusoro, zvibvumirano zvenguva refu.

Kuti pay-per-click advertising kuti ishande, zvakakosha kupatsanura mazwi akakosha kuita mapoka uye kugadzira kopi yekushambadza yakanangwa yeboka rega rega. Mushure mekugadzira keyword group, edza mavhezheni akasiyana ekopi yako yekushambadzira kuti uone kuti ndeapi anoita zvakanyanya. Iwe unogona zvakare kushandisa yekutevera ma tag kuyera kushanda kweyako pay-per-click ads.

Nepo organic yekutsvaga mhinduro inotemwa neinjini dzekutsvaga, PPC kushambadzira kwakavakirwa pane algorithms. Naizvozvo, nzvimbo dzepamusoro papeji inoguma nekudzvanya kwepamusoro. Kuti uwane chinzvimbo chepamusoro, vashambadziri vanofanirwa kukwidza uye kubhadhara yakawanda pakudzvanya. Zvisinei, pay-per-click ads iri kuita chikamu chakabatanidzwa chechiitiko chemushandisi pawebhu. Kunyangwe pay-per-click advertising iri yakajairika nzira yekushambadzira online, kwave nekugamuchira kwakasiyana. Kunyange zvazvo vamwe vanhu vakagamuchira muenzaniso wekushambadzira, vamwe vatungamiri vebhizimisi vakaratidza kunetseka pamusoro pemutengo uye kukosha kwemuenzaniso wekushambadzira. Vamwe maCEO vakatombobvunza kuvimbika kwekuisa kushambadzira kwakabhadharwa pane isina kwayakarerekera yekutsvaga injini peji.

Pay-per-click advertising inzira yakakurumbira yekuwana yepamusoro SERP chinzvimbo, uye ndiyo imwe yenzira dzinokurumidza uye dzinoshanda dzekuwana traffic yakanyanya. Iyo yekubhadhara-per-click advertising modhi inoshanda kuburikidza nekubhidha per keyword, uko vashambadziri vanoisa mutengo wakakura pakudzvanya kwega kwega.

Pay-per-click advertising yakashanduka kubva kune yakapusa mutengo-per-tinya modhi kuita yakasimba chikuva chinopa akasiyana mapuratifomu uye maitiro.. Yakashandukawo kuti ibatanidze smart bhidhiri, iyo inobvumira vashambadziri kutenga mutengo pakutora uye kukosha kwekushandura. Makambani mazhinji epamhepo anoshandisa pay-per-click advertising kuita mari yavo yemahara masevhisi.

Geographical targeting

Geographical targeting is important when trying to reach a particular target audience. Although it may be tempting to “cast a wide net,” geotargeting helps you avoid wasting money by limiting your campaign to a specific region or city. Geographic inonangwa ichakubatsirawo kuona kana kopi yako yekushambadza ichizofadza kune imwe chinangwa chevateereri. Semuyenzaniso, kana iwe uri kambani yedenga, unogona kuona chiyero chepamusoro chekupindura kubva kune vatengi mune mamwe matunhu pane mune mamwe. Kana, kana uri kutsvaga kuisa solar panel, ungada kufunga kunanga chete nzvimbo dzakapfuma.

Geotargeting ndiyo imwe nzira yekuwedzera ROI yako muGoogle Adwords. Kushandisa geographical kunanga ficha kuchawedzera kukosha kwekushambadzira kwako uye kugadzirisa CTR. Geo-targeting ichakubatsirawo kugadzirisa ads yako nekutarisa mutauro uye zviitiko zviri munharaunda yako.

Geographical kunanga muGoogle Adwords inobvumidza iwe kunanga vashandisi zvichienderana nenzvimbo yavo, asi iwe unogona zvakare kushandisa nhoroondo data kunongedza imwe nzvimbo. Semuyenzaniso, unogona kunanga vanhu vakashanyira imwe dunhu, asi haana kutenga chigadzirwa. Iwe unogona zvakare kunanga vanhu vakagara mune yakatarwa dunhu kwemakore akati wandei apfuura. Kune akawanda geotargeting sarudzo dzemhando dzakasiyana dzekushambadzira, saka iwe unogona kuzvishandisa kunanga vateereri vakakodzera kune chigadzirwa chako.

Nzira yekutanga ndeye kushandisa kodhi yepositi. Kana iwe uri kuyedza kusvika kune vanhu vakawanda munzvimbo yakati, funga nzira yekunangana nekodhi yepositi. Nenzira iyi, iwe unozokwanisa kunanga vanhu vanogara mune imwe nzvimbo yeguta. Zvadaro, unogona kuseta ad inoenderana nevanhu vanogara munzvimbo iyoyo.

Geo-targeting inogona kukubatsira kuchengetedza mari uye kusvika kune vateereri chaivo neimwe ad. Unogona kugadzira zvemukati zvematunhu akasiyana, kusanganisira makuponi kana zvibvumirano zvinoenderana nenzvimbo. Semuyenzaniso, mutengesi wepamhepo anogona kunanga vanhu munharaunda yeMiami nezviziviso zvekushandisa padziva rekushambira, nepo imwe muBoston inogona kusimudzira mafoshoro echando. Uyezve, masangano ane nzvimbo dzakawanda anogona kuratidza kero yehofisi iri pedyo kubatsira vanhu kuiwana.

Bidding model

There are several different bidding models in Google’s Adwords program, uye iwe uchafanirwa kusarudza iyo inoshanda zvakanyanya pamushandirapamwe wako. Izvo zvakakosha kuti unzwisise zvinangwa zvako uye zvaunotarisira kuzadzisa nemushandirapamwe wako usati wasarudza yemhando yekubhidha. Mishandirapamwe yakasiyana ichada mazano akasiyana ekuwedzera mazinga ekutendeuka.

Imwe yakakurumbira yekubhidha modhi ndeye value-based kubhidha, iyo inotarisa pakugadzirisa kukosha kwekushambadza. Iri zano rinoita kuti vashambadziri vashandise mari yakawanda pavatengi vane pundutso uye shoma pane vasina kukosha. Nokutarisa kukosha kwemutengi, vashambadziri vanogona kukwidziridza mishandirapamwe yavo kuti vakwanise kutendeuka zvirinani uye nemitengo yakaderera mushure mekushandura.

Mabhidhiyo emhando muAdwords akakamurwa kuita maviri makuru marudzi: otomatiki kubhidha uye kubhidha kwemanyorero. Otomatiki bhidhiri isanganiswa yehungwaru kubhidha uye nemaoko kubhidha. Mushandisi anoseta maCPCs emapoka ekushambadzira uye mazwi makuru uye anobvumira Google kugadzirisa mabhidhi sezvinodiwa. Ne automated kubhidha, Google inoedza kuita pakati pemabhidhi, asi ine kodzero yekuwedzera kana kuderedza kubhidha kwako nekuda kwekudzikira kwemikana yekutendeuka.

Imwe modhi inoshandiswa kubhidha otomatiki ndeye Optimize Shanduko. Iyi modhi inoshandisa reshiyo yekutendeuka kukosha kune mutengo wekudzvanya. Kushandisa nzira iyi, Google ichagadzirisa mari yese yekushambadza kuti iwedzere shanduko. Ichaedzawo kutsvaga zvinotungamira zvakachipa, asi nekugona kutendeuka kwepamusoro. Imwe yakangwara yekubhidha zano ndeye ROAS. Nokushandisa modhi iyi, iwe unogona kuseta chinangwa ROI uye huwandu hwekutengesa kune yega shanduko.

Kugadzirisa mabhidhi ako zvichienderana nehuwandu hweshanduko dzakagadzirwa kwakakosha pakubudirira kwemushandirapamwe wako. Kuti uwedzere kutendeuka, iwe unofanirwa kupatsanura bvunzo mishandirapamwe kuti uone kuti ndeapi mazwi makuru ari kuburitsa yakanyanya kutendeuka uye ndeapi asiri. Kunyange zvazvo vangaunza mari yakafanana, keywords akasiyana ane akasiyana dhora kukosha uye margin. Naizvozvo, haufanirwe kuseta bhidhi regumbeze kune ese keywords.

Optimize Shanduko imwe nzira inoshandisa muchina kudzidza kukwenenzvera otomatiki mabhidhi emushandirapamwe. Inoshandisa nhoroondo yedata uye nzvimbo kuseta mabhidhi zvichienderana nekushandurwa. Iyi nzira isarudzo yakanaka kune avo vanoda kuchengetedza nguva uye kubata bhajeti ravo.

Mariro

In order to determine the right costs for Adwords campaigns, zvakakosha kuti unzwisise mutengo wega wega. Iyi nhamba ichakubatsira iwe kugara mukati mebhajheji yako uye kupa pfungwa yemaitiro muAdwords mari. Mutengo wekudzvanya wega unobva paavhareji mutengo werimwe keyword. Zvakanakisa kutarisa kune yakakwira-vhoriyamu keywords neCPC iwe yaunokwanisa kutenga zvakanaka.

Avhareji mutengo pakudzvanya paAdWords inosiyana nekiyi izwi uye indasitiri, asi zviri nyore $2.32 yekutsvaga ads uye $0.58 zvekuratidzira ads. Kuti uwane rumwe ruzivo, verenga nezveAdWords metrics. Chimwe chinhu chakakosha mumutengo weAdWords pese kudzvanya ndiyo Quality Score, iyo Google inoshandisa kuona kukosha kwezviziviso. Mazwi akakosha ane emhando yepamusoro Chibodzwa anowana epamusoro maCPC.

Iwo gumi epamusoro anodhura eAdWords keywords ane chekuita nemari uye maindasitiri anobata mari yakawanda.. Midziyo yenharembozha iri kuitawo mukurumbira sezvo vanhu vachitsvaga padandemutande vachishandisa nharembozha dzavo. Semagumo, vashambadziri vanofanirwa kugovera mari yavo yakawanda kune mafoni ekutsvaga injini. Uyezve, vanofanira kuziva maCPC akakwirira mumaindasitiri akaita sedzidzo uye kurapwa.

Vashambadziri veAdWords vanofanirwa kuve nekutonga kurinani pamishandirapamwe yavo. Pave nekunyunyuta pamusoro pekushaikwa kwekubika uye manejimendi eakaunti muGoogle AdWords. Nezvishandiso zvakavandudzwa zvekushuma, vashambadziri vanogona kudzikisira kushushikana pamusoro pekubiridzira kwekudzvanya. Ivo vanogona zvakare kushandura bhajeti ravo kune ad marudzi ane akakwira maCPC.

Chibodzwa chemhando: AdWords mhando yemhando iverengero yakaoma iyo inotara mutengo pakudzvanya uye kuiswa kwekushambadzira. Kusarudza ad yemhando yepamusoro kunogona kuderedza mutengo wako pakudzvanya 50%. Zvisinei, a ad yemhando yakaderera inogona kuwedzera mutengo wako pakudzvanya 400%.

Unogona kunge uchinetseka kuti woita sei zvakanyanya zveGoogle Adwords. The best way to do this is to understand the basics of the platform. Kune nzira shoma dzakasiyana dzekuita nezvazvo, asi zvinhu zvakanyanya kukosha zvekuyeuka ndezvekusanyanya kuomesera interface. Zvichengetedze zviri nyore sezvinobvira, uye ita zvishoma sezvinobvumirwa nepuratifomu. Zvakare, yeuka kuti unofanira kushivirira. Zvinotora nguva kuti uwane zvakanyanya kubva kuAdwords.

Google Adwords

Google AdWords offers the ability to track and analyze the effectiveness of your ad campaign. Pane mametric akati wandei anogona kukubatsira kuona kushanda kwemushandirapamwe wako, kusanganisira yako avhareji CTR, mari yako yekubhadhara, uye kudanwa kwako kuita chiito (chii chaunoda kuti vashandisi vatore mushure mekudzvanya pane yako ad). Ruzivo urwu runogona kubatsira kana uchigadzira mushandirapamwe mutsva wekushambadzira kana kugadzirisa iripo.

Google AdWords inoshanda pakubhadhara-per-click (PPC) model, zvinoreva kuti unobhidha pamazwi akakosha anoenderana nechigadzirwa chako kana sevhisi. Google inozoratidza kushambadzira kwako kana mumwe munhu achitsvaga mazwi makuru aunosarudza. Iwo ma ads achaonekwa pane ese ari maviri ekutsvaga nekuratidzira network.

Kune akati wandei emhando dzedanidziro dziripo. Mushandirapamwe wega wega une chinangwa chakasiyana uye uchada ruzivo rwakasiyana. Iwe unofanirwa kusarudza rudzi rwevateereri vaunoda kunanga zvichienderana neruzivo rwaunopa. Semuyenzaniso, kana iwe uchida kugadzira madhiri, unofanira kusarudza mushandirapamwe wekutsvaga. Iwe unogona kusarudza kuoneka pamanetiweki akasiyana uye kunanga mitauro uye vateereri.

Kana iwe uri bhizinesi diki, Google Adwords inogona kukurira. Zvinogona kuve zvakaoma kusarudza nzira yakanakisa yemushandirapamwe wako, asi Google's ad platform inopa zvishandiso zvinoita kuti maitiro ave nyore. Nokugadza zvinangwa uye kushandisa nzira yakarongeka, Adwords inogona kukubatsira iwe kuzadzisa zvinangwa zvako.

Pakusarudza mushandirapamwe, funga kuti imarii yaunoda kushandisa. Iwe unogona zvakare kuseta bhajeti zuva rega rega kubhadhara kune ads. Google AdWords inobvumira vashambadziri kubhidha pamazwi akakosha. In 2004, Google yakaunza sarudzo iyi, uye muna May 2008, vakawedzerawo mutemo kune vakwikwidzi. Kushandisa trademark, zvisinei, unofanira kutanga wanyoresa neGoogle's Advertising Legal Support timu.

Single keyword ad groups

Creating single keyword ad groups is an effective strategy that helps you make the most of your paid search campaign. Iwe unogona kushandisa ese matatu emhando mhando mune imwechete keyword ad boka, asi kazhinji zvakanakisa kuomerera kune yakanyanya kujeka Broad Match Type. Semagumo, iwe unowana mhedzisiro iri nani nekunongedza mamwe mazwi akakosha.

Hunhu hwemhando yemashambadziro ako hunoenderana nekuti hunoenderana sei kune yako keyword set. Iyo yakakwirira yemhando yezvibodzwa, iyo yakaderera mari yako ichave, uye ad yako ichaonekwa munzvimbo dzepamusoro. Kushandisa single keyword ad mapoka kunogona kunge kusiri kushanda kwauri. Iwe unofanirwa kuva wakagadzirira kuita basa rakawanda mberi.

Nhanho yekutanga ndeyekusarudza mazwi ako makuru. Shandisa kiyi yekushandisa muakaundi yako yeGoogle Ads kuti uone kuti ndeapi mazwi makuru anoita zvakanyanya. Iwe unofanirwa kuwedzera ese matatu emhando mhando kumazwi ako akakosha, asi zvakanakisa kushandisa yakafara match kune mamwe akakosha mazwi. Iwe unogona zvakare kuwedzera tsananguro mavara ekutamba mune chinangwa chemutsvagi.

Adwords single keyword ad mapoka ane akawanda mabhenefiti. Iyo inokutendera iwe kuti uite yakakosha kugadzira uye yekumisikidza mapeji akananga kune yako kiyi izwi, nokudaro uchivandudza CTR yako uye mitengo yekushandura. Single keyword ad mapoka ave achizivikanwawo kuvandudza zvibodzwa zvemhando. The best part is, software yacho yakasununguka kurodha uye kushandisa.

Single keyword ad mapoka anogona kunge akasiyana zvakanyanya kubva kune mumwe nemumwe. Izvi zvinoreva kuti zvakakosha kuti uedze uye uzvigadzirise kuti uone kuti ndedzipi dzinonyanya kushanda pamushandirapamwe wako. Izvi zvinodaro nekuti iwe unogona kunatsiridza mazwi akakosha uye kudzivirira kushandisa mari pane zvisina basa. Iwe unogona zvakare kushandisa kiyi yedata data kuona mazwi akanaka eIngle Keyword Ad Groups.

Automatic bidding

While automatic bidding is useful in some circumstances, haisi nguva dzose yakanakisisa sarudzo. Kubhadhara otomatiki hakukubvumidze kuti usarudze kugadzirisa mabhidhi, uye dzimwe nguva inogona kusiya ads ako akavigwa pazasi peji. Muzviitiko izvi, manual kubhidha isarudzo iri nani. Izvo zvakakoshawo kuziva kuti otomatiki kubhidha hazvikubvumidze iwe kudzora bhidhi yeakakosha mazwi.

Imwe yezvinonyanya kunetseka nezve otomatiki kubhidha muAdwords ndeyekuti inogona kutungamira kudhuri kudzvanya. Nepo kudzvanya kusingawanzo kusvika kune yakakwira, unogona kuderedza kuwanda kwekudzvanya nekuisa yakanyanya CPC. Google inokurudzira mazuva mashoma asati aita shanduko iyi.

Otomatiki kubhidha muAdwords hainyanyi kushanda pane kubhidha kwemanyore mune dzimwe nguva, kusanganisira kuwana zvinzvimbo zvepamusoro. Iri zano rinoitawo kuti zviome kukwikwidzana nevakwikwidzi uye zvinogona kuita kuti zviome kufambirana nemaitiro emusika. Inobatawo zvese zvemushandirapamwe uye haisi granular, zvinoreva kuti haugone kutora mukana wezvese musika maitiro.

Chimwe chinokanganisa che otomatiki kubhidha ndechekuti hazvigoneke kuseta bhidhi cap. Izvi zvinoreva kuti iwe unogona kupisa kuburikidza nekushambadzira kwako kushandisa nekukurumidza. Iwe unofanirwa kuteedzera mabheti ako ese uye uve nechokwadi chekuti ane pundutso. Otomatiki mabhidhi nzira anogona kubatsira mune mamwe mamiriro, asi kazhinji, dzinofanira kushandiswa chete mumamiriro ezvinhu apo kutendeuka ndicho chinangwa chikuru.

Pane nzira dzakasiyana dzakasiyana dziripo dzekuita otomatiki kubhidha muAdwords kukushandira iwe. Vamwe vavo vari nani pane vamwe, nepo zvimwe zvinogona kukanganisa account yako. Mamwe akanakira mamwe marudzi emabhizinesi.

Zvibodzwa zvemhando yepamusoro

There are a few factors that influence a quality score. Chekutanga, peji rako rekutora rinofanira kupa ruzivo rwakanaka rwemushandisi. Izvi zvinosanganisira kuve nyore kufamba uye kupa ruzivo nezve bhizinesi rako. Peji yako yekumhara inofanirawo kujeka nezve mashandisiro ainoita ruzivo kubva kune vashanyi. Chepiri, yako nhoroondo yekudzvanya-kuburikidza-mwero (CTR) ndicho chinhu chikuru pane yako Quality Score. Google inoshandisa CTR iyi kuongorora ad yako. Avo vane CTR yakakwirira vanowanzowana zvibodzwa zviri nani, saka unofanira kuvavarira izvozvo.

Chetatu, funga kushandisa mazwi akakosha. Kutsvaga keyword mafambiro kunogona kukubatsira iwe kunyora zvirinani ads uye zvirimo. Kushandisa mazwi akakosha kunogona kubatsira webhusaiti yako kuti ive pamusoro pezvawanikwa zvekutsvaga zveGoogle. Keyword kutsvaga zvinogona zvakare kuratidza izvo vatengi vako vanoda. Kana iwe uine kunzwisisa kwakanaka kweizvo vatengi vako vari kutsvaga, unogona kugadzira mapeji ekumhara anoenderana nezvavanoda.

AdWords mhando zvibodzwa zvinoenderana nezvinhu zvitatu: chiyero chekudzvanya, ad kukosha, uye ruzivo rwepeji yekumhara. Mapoka akasiyana ad eiyo kiyi kiyi achange aine akasiyana Quality Scores. Izvi zvinodaro nekuti iyo ad yekugadzira uye yekumisikidza peji inogona kusiyana. Demographic targeting inogonawo kunge yakasiyana. A High Quality Score ino wedzera mikana yekuti ad yako ionekwe nevanhu vari kutsvaga chigadzirwa kana sevhisi yako.

Adwords inogara ichiburitsa zvitsva zvekuvandudza mashandiro evashandisi vayo. Aya maficha akagadzirirwa kuvandudza kushanda kwePPC ad nekuwedzera iyo yekudzvanya-kuburikidza mwero uye yakazara ad kuoneka.. Nekuvandudza ma metrics aya, iwe uchawana yepamusoro Quality Score. Semuyenzaniso, unogona kuedza kuwedzera call-bhatani, ruzivo rwenzvimbo, uye zvinongedzo kune zvimwe zvikamu zvewebhusaiti yako.

Kufona kuwedzera

Call extensions are a great way to convert more of your clicks into phone calls. Ivo vanogona kukubatsira kuwedzera mwero wekutendeuka nekubvisa imwe nhanho kubva parwendo rwemutengi kuenda kubhizinesi rako. Kuwedzera mafoni ekuwedzera kumushandirapamwe wako weGoogle Ads kuri nyore uye kunongoda mashoma ekutanga marongero.

Mawedzero ekufona akanakira chero mushandirapamwe, asi iwo anonyanya kubatsira kune nharembozha uye yemuno mishandirapamwe. Paunoshandisa call extensions, iwe uchazoda kuve nechokwadi chekuti PPC yako yekutevera yakamiswa kuti itarise yako yekufona vhoriyamu. Vatengesi vakati wandei vanopa mafoni metrics aunogona kushandisa kuteedzera vhoriyamu yako yekufona.

Mawedzero ekufona anoonekwa padhuze nepasi pead yako, uko vanotsvaga vanogona kuvabaya kuti vakubate. Mawedzero ekufona anogona kuvandudza shanduko nekuwedzera yako clickthrough rate, as 70% yevanotsvaga nhare vanoshandisa iyo yekudzvanya-ku-kufona chimiro kudaidza mhando. Uyezve, 47% yevanotsvaga vanoongorora mamwe mabhureki mushure mekuita runhare.

Kuwedzera kufona isarudzo inobatsira kune ecommerce mabhizinesi. Mawedzero ekufona anobvumira vatengi kufonera bhizinesi rako zvakananga pasina kuzadza fomu repamhepo. Vanogona zvakare kushandiswa kupa rutsigiro rwefoni kune vatengi. Semuyenzaniso, Dell inopa rutsigiro rwefoni kune yayo bhizinesi laptops. Iwe unogona zvakare kushandisa mafoni ekuwedzera muGoogle Adwords.

Kufona mishumo yekutevera inokubatsira kuti unzwisise kuti mishandirapamwe yako yedhijitari iri kushandura sei. Kuziva kuti ndeapi machannel ari kugadzira yakanyanya kutendeuka kwakakosha pakugadzirisa account yako. Kuziva kuti ndeapi mazwi makuru ari kukonzeresa kufona kuchakubatsira iwe kumisikidza inoshanda yekutengesa zano.