Kuwedzera CTR uye kutendeuka mitengo, it’s imperative to include numbers into the headline of your ads. Tsvagiridzo inoratidza kuti kuisa manhamba mumusoro wekushambadzira kwako kunowedzera CTR ne 217%. Asi hazvireve kuti iwe unofanirwa kudzorera vhiri. Iyo dhizaini ndeyekugadzira inomanikidza kukosha chirevo uye hoko pasina kudzoreredza vhiri. Nepo kushambadzira kwakangwara kunogona kuwedzera CTR, zvinogona kudhura. Saka, ngatitarisei mamwe mazano ari nyore asi anoshanda.

Keyword research

To make the most of your AdWords campaign, unofanira kuitisa keyword research. Mazwi akakosha anogona kusarudzwa zvichienderana nekuzivikanwa kwavo, mutengo pakudzvanya, uye vhoriyamu yekutsvaga. Google Keyword Planner chishandiso chemahara chaunogona kushandisa kune ichi chinangwa. Nekushandisa chishandiso ichi, unogona kuona avhareji yenhamba yekutsvaga izwi rakakosha rinogashira mwedzi wega wega uye mutengo wekudzvanya pane imwe neimwe keyword. Google Keyword Planner inopawo mazwi ane hukama aunogona kushandisa kuvaka mamwe anonangwa mishandirapamwe.

Paunenge uine rondedzero yemazwi akakosha, inguva yekuzvikoshesa. Tarisa pane mashoma emashoko anozivikanwa zvikuru. Ramba uchifunga kuti mazwi mashoma akakosha anozokonzera mushandirapamwe wakanangwa uye purofiti yakakura. Zvisinei, kana iwe usina nguva yekuita keyword research yeese keyword, unogona kushandisa chishandiso chemahara seSEMrush kuti uone kuti ndeapi mazwi makuru ari kunyorerwa nevateereri vako. Izvo zvakare zvinogoneka kushandisa kiyi yekutsvagisa chishandiso seSEMrush kuti uone kuti mangani mhedzisiro inoratidza paSERP.

Chimwe chishandiso chemahara uye chinogona kushandiswa kuita keyword research ndeye Ahrefs. Inzvimbo yakanaka yekutanga, as it allows you to view your competitors’ webhusaiti traffic, makwikwi, uye keyword volume. Iwe unogona zvakare kuona kuti ndeapi mhando yemawebhusaiti akaiswa kune iwo mazwi makuru uye ongorora maitiro avo. Izvi zvakakosha, sezvo aya mazwi makuru ari iwo aunoda kuisa paGoogle. Zvisinei, hazvisi nyore nguva dzose kugovera zvakawanikwa izvi nemamwe mapato.

Kushandisa Google's Keyword Planner inobvumidza iwe kuti uone mavhoriyamu ekutsvaga nemwedzi, izvo zvinogona kukubatsira kunanga ads ako nemamwe mazwi chaiwo. Iyo keyword planner zvakare inobvumidza iwe kuti uone mazwi akakosha akafanana. Ichi chishandiso chinokuratidzawo huwandu hwevanhu vari kutsvaga kiyi izwi zvichienderana nezvipingaidzo zvako. Unogona kushandisa Google's Keyword Planner kuti uone kuti ndeapi mazwi akakosha ari kukwikwidza iwo akakosha mazwi seako.. Zvishandiso izvi zvinokupa iwe pfungwa yeanonyanya kufarirwa makiyi uye anokubatsira iwe kuwana akanakisa eako ekushambadzira kushambadzira.

Bidding model

The cost-per-click (CPC) zano rinogona kuburitsa zvinodhura zvakaderera pane CPM, kunyanya kune ads ari pazasi pekupeta. Zvisinei, CPM inoshanda zvakanyanya kana ruzivo rwemhando chiri chinangwa chako chikuru. Manual CPC kubhidha inotarisa pakuseta mabhidhi emamwe mazwi akakosha. Mumuenzaniso uyu, unogona kushandisa mabhidhi epamusoro chete aya mazwi makuru kuti uwedzere kuoneka. Zvisinei, nzira iyi inogona kutora nguva.

Adwords inokutendera iwe kuti uchinje mabhidhi ako nemushandirapamwe uye ad boka level. Aya mabhidhi ekugadzirisa anonzi mabhidhi modifiers. Bid modifiers dziripo kuPlatform, InteractionType, uye PreferredContent. Izvi zvinochengetwa padanho reboka rekushambadzira kuburikidza neAdGroupCriterionService. Saizvozvowo, gadziriso yedhidhi yemushandirapamwe inogona kuitwa kuburikidza neCampaignBidModifierService. Google inopawo API yezvigadziriso izvi.

Iyo yekumisikidza ad kuiswa inonzi Broad Match. Mhando iyi inoratidza ad yako pane peji reinjini yekutsvaga kune chero kiyi kiyi, kusanganisira mazwi anoreva zvakafanana uye kutsvaga kwakabatana. Nepo nzira iyi inoguma nenhamba huru yekuonekwa, inewo mutengo wepamusoro. Mamwe marudzi emutambo anosanganisira Exact Match, Phrase Match, uye Negative Match. Kazhinji, kunyanya kuenderana nemutambo wako, mari yako yakaderera.

Iyo yekubhidha modhi yeAdwords inoshandisa akasiyana matekiniki ekukubatsira iwe kukwidziridza ako ekushambadzira mishandirapamwe. Semuyenzaniso, iwe unogona kuseta iyo yakanyanya bhidhi yerimwe keyword, wobva wagadzirisa bhidhi yako zvichienderana neshanduko dzakawanda dzawakagamuchira. Kana iwe wakatengesa, AdWords ichawedzera bhidhi yako zvichibva pane izvozvo. Kune vamwe vashandisi vepamusoro, iwe unogona zvakare kushandisa dynamic shanduko yekutevera.

Target CPA bhidhiri imhando yead zano rinotarisa pakutyaira shanduko. Inoisa mabhidhi emushandirapamwe wakavakirwa paCPA (Mutengo paKuwana), inova mari yekuwana mutengi mumwechete. Iyi modhi inogona kuve yakaoma kana iwe usingazive yako mutengo wekutora (CPA) kana kuti mashandurudzo mangani ekushambadzira kwako. Zvisinei, zvakanyanya iwe kuziva nezveCPA, zvakanyanya iwe unozoziva kuseta mabhidhi ako zvinoenderana.

Manual bhidhiri zvakare isarudzo yekuwedzera kudzvanya, maonero, uye mavhidhiyo maonero. Kusarudza zano iri rinokutendera iwe kudzora bhajeti rako uchiwedzera iyo ROI yemacampaign ako. Zvisinei, iwe unofanirwa kucherechedza kuti kubhidha kwemaoko hakukurudzirwe pamushandirapamwe wega wega. Imwe sarudzo yakakodzera ndeye kushandisa iyo maximize shanduko nzira, izvo zviri kure-maoko uye zvinoda zvishoma kushanda nesimba. Iwe unogona zvakare kuwedzera bhajeti yako yezuva nezuva kana iwe ukaona avhareji yekushandisa yakaderera pane bhajeti yako yezuva nezuva.

Zvibodzwa zvemhando yepamusoro

To improve your Quality Scores in Adwords, unofanira kuteerera zvimwe zvinhu zvinokosha. Izvi zvinhu zvinokanganisa yako Quality Score wega uye pamwe chete, uye zvingada kugadziriswa kune webhusaiti yako. Pazasi pane zvimwe zvinhu zvekufunga kuti uvandudze yako Quality Score:

Yako Hunhu Chibodzwa chakanangana nemafambiro anoita ad yako. A High Quality Score inoshandura kuita yakasimba mushandisi ruzivo. Kuwedzera Hunhu Hwako Chibodzwa zvakare ipfungwa yakanaka sezvo ichikubatsira iwe kukwidziridza Ad Rank yako uye kudzikisa mutengo wako pakudzvanya.. Ungave uchivavarira kuoneka kwepamusoro paGoogle kana CPC yakaderera, iyo Quality Score ichakanganisa kuita kwead yako nekufamba kwenguva. Pamusoro peizvi, yakakwira Hunhu Chibodzwa inovandudza kuisirwa ad yako mumibairo yekutsvaga uye kudzikisa mutengo wako pakudzvanya.

Iwe unogona kuvandudza yako Hunhu Chibodzwa nekugadzirisa yako ad's keyword kukosha. Keyword match inoreva kuti kushambadzira kwako kunoenderana sei nemubvunzo wekutsvaga wemushandisi. Yako ad's keyword relevancy inoyerwa uchishandisa iyo Quality Score, uye ichaona kuti ads yako inoratidzwa sei. Shambadziro yako inofanirwa kuudza vangangove vatengi zvavanogona kutarisira kubva kubhizinesi rako, kupa kudaidzwa kunomanikidza kuita chiito, uye kuve anokwezva kune vashandisi pamidziyo yese.

Zvinhu zvitatu zvinopesvedzera Hunhu hweakaundi yako ndizvo: iyo inotarisirwa clickthrough mwero (CTR), ruzivo rwepeji yekumhara (LE), uye kukosha kwe ad kune chinangwa chemutsvagi. Kana iwe uchienzanisa akawanda emazwi akakosha anoonekwa pasi pemapoka akasiyana ad, iwe uchaona kuti Hunhu Zvibodzwa zveaya mazwi makuru achasiyana kubva kune mamwe mazwi akakosha mune mamwe mapoka ad. Zvikonzero zveizvi zvinosanganisira akasiyana ad kugadzira, mapeji ekumhara, kutariswa kwevanhu, nezvimwe. Kana ad yako ikagamuchira yakaderera Quality Score, iwe uchave nekunzwisisa zvirinani kuti iyo mhando yemhando inoverengerwa sei. Mhedzisiro yeongororo iyi inoburitswa pawebhusaiti yeGoogle uye inovandudzwa mazuva mashoma ega ega.

Mukutengesa kweAdwords, yako Quality Score inopesvedzera chinzvimbo chead yako uye mutengo pakudzvanya. Iwe uchaona kuti yakaderera CPC inoreva mari shoma inoshandiswa pakudzvanya. Hunhu Zvibodzwa zvinofanirwawo kutariswa kune yako bhidhi. Iyo yakakwirira yako Quality Score, kunyanya iwe ucharatidzwa mune yako ad. Mune ad auction, CPC yepamusoro ichaita mari yakawanda yeinjini yekutsvaga.

Mutengo

One of the most important questions you have to ask yourself is “what is the cost of Adwords?” Most business owners are unaware of the costs associated with online advertising. Mutengo pakudzvanya kana CPC mutengo unodzorwa neGoogle Adwords uchishandisa metric inonzi iyo yakanyanya CPC.. Iyi metric inobvumira vashambadziri kudzora mabhidhi avo zvichienderana nehuwandu hwemari yavanokwanisa kushandisa pakudzvanya kwega kwega. Mutengo wekudzvanya kwega kwega unoenderana nehukuru hwebhizinesi rako uye indasitiri yauri mairi.

Kuti unzwisise mutengo wePPC software, iwe uchada kufunga kuti uchagovera sei bhajeti yako. Iwe unogona kugovera imwe bhajeti yako kune mobile uye desktop advertising, uye iwe unogona zvakare kunanga mamwe nharembozha kuti uwedzere shanduko. Mutengo wePPC software kazhinji unobva pane yekunyorera modhi, saka iva nechokwadi chekuisa mumutengo wekunyoresa. WordStream inopa zvirongwa zvakabhadharwa uye zvibvumirano zvemwedzi mitanhatu. Iwe unozoona zviri nyore kuita bhajeti yePPC software nenzira iyi, chero iwe uchinzwisisa zvirevo nemamiriro.

Nzira yakajairika yekuona mutengo weAdwords mutengo wekudzvanya (PPC). Inoshandiswa zvakanyanya kana iwe uchida kunanga kune chakanangana nevateereri uye usiri kunanga huwandu hukuru hwetraffic mazuva ese. Mutengo pa mille, kana CPM, nzira yebhidhiyo inobatsira kune ese marudzi emacampaign. CPM inokupa nzwisiso yenhamba yezviratidziro yako inogashira, iyo inokosha pakugadzira mushandirapamwe wekutengesa kwenguva refu.

Sezvo nhamba yevakwikwidzi painternet iri kuramba ichikwira, mutengo weAdwords uri kubuda mumaoko. Makore mashoma apfuura, kubhadhara kudzvanya kwanga kuchiri mutengo wakaderera. Zvino, nevanhu vakawanda vachitsvaga paAdwords, zvinogoneka kuti mabhizinesi matsva apedze EUR5 nekudzvanya pane mamwe mazwi akakosha. Saka, iwe unogona sei kudzivirira kushandisa mari yakawanda pane yako Adwords mishandirapamwe? Kune nzira dzakawanda dzekudzora mari inosanganiswa neAdwords.

If you want to know how to structure your Adwords account to maximize the return on your advertising spend, verenga chinyorwa ichi. Ichi chinyorwa chichaenda pamusoro peMari, Benefits, Targeting uye Keywords. Kana wangonzwisisa aya matatu akakosha pfungwa, iwe unenge wakagadzirira kutanga. Paunenge wagadzirira kutanga, tarisa muyedzo wemahara. Iwe unogona zvakare kudhawunirodha Adwords ad software pano. Unogona kutanga kugadzira account yako.

Mariro

Google spends more than $50 miriyoni pagore paAdWords, nemakambani einishuwarenzi nemafemu emari anobhadhara mitengo yepamusoro. Pamusoro pe, Amazon inoshandisa mari yakawanda zvakare, kushandisa kupfuura $50 miriyoni pagore paAdWords. Asi mari yacho ndeyei? Ungazvizivisa sei? Izvi zvinotevera zvinokupa pfungwa yakajairika. Chekutanga, iwe unofanirwa kufunga nezveCPC yezwi rimwe nerimwe rakakosha. CPC shoma yemasendi mashanu haaonekwe seanodhura-akakosha mazwi. Iwo epamusoro-anodhura-makiyi mazwi anogona kudhura zvakanyanya $50 nekudzvanya.

Imwe nzira yekufungidzira mutengo ndeyekuverenga mutengo wekutendeuka. Iyi nhamba icharatidza kangani muenzi anoita chimwe chiitiko. Semuyenzaniso, iwe unogona kuseta yakasarudzika kodhi yekutevera maemail kunyoreswa, uye sevha yeAdWords ichaita ping maseva kuti ienderane neruzivo urwu. Unobva wawedzera nhamba iyi ne 1,000 kuverenga mutengo wekutendeuka. Iwe unogona ipapo kushandisa izvi zvakakosha kuona mutengo weAdWords mishandirapamwe.

Kukoshera kweAd chinhu chakakosha. Kuwedzera ad kukosha kunogona kuwedzera kudzvanya-kuburikidza nemitengo uye Hunhu Zvibodzwa. Conversion Optimizer inogadzirisa mabhidhi padanho remazwi akakosha kuitira kufambisa shanduko pane kana pasi pemutengo wakatarwa nemushambadzi pashanduko., kana CPA. Iyo inonyanya kukosha ads yako, iyo CPC yako ichave yakakwirira. Asi ko kana mushandirapamwe wako usingaite sezvaunotarisirwa? Iwe unogona kusada kutambisa mari pane ads izvo zvisingaite.

Mazita gumi epamusoro anodhura zvakanyanya paAdWords anobata nemari uye maindasitiri anobata mazakwatira emari.. Semuyenzaniso, the keyword “degree” kana “education” is high on the list of expensive Google keywords. Kana iwe uri kufunga kupinda mundima yedzidzo, gadzirira kubhadhara CPC yakakura yezwi guru rine yakaderera yekutsvaga vhoriyamu. Iwe zvakare unozoda kuziva nezve mutengo wekudzvanya kwechero mazwi akakosha ane chekuita nenzvimbo dzekurapa.

Chero bedzi iwe uchigona kubata bhajeti yako, Google AdWords inogona kuve sarudzo yakanaka kune mabhizinesi madiki. Iwe unogona kudzora kuti yakawanda sei yaunoshandisa pakudzvanya kuburikidza ne geo-targeting, mudziyo kunanga, nezvimwe. Asi yeuka, hausi wega! Google yakatarisana nemakwikwi akaomarara kubva kuAskJeeves neLycos. Ivo vari kupikisa hutongi hweGoogle seyekutanga yakabhadharwa-injini yekutsvaga munyika.

Benefits

Google AdWords is a platform for pay-per-click advertising. Inotonga zviziviso zvinoonekwa pamusoro pekutsvaga kweGoogle. Anenge bhizinesi rega rega rinogona kubatsirwa neAdWords, nekuda kwemabhenefiti ayo. Sarudzo dzayo dzine simba dzekunangidzira dzinopfuura kungosarudza vateereri vakananga zvichienderana nenzvimbo kana kufarira. Unogona kunanga vanhu zvichienderana nemazwi chaiwo avanonyora muGoogle, kuve nechokwadi kuti unoshambadzira chete kune vatengi vakagadzirira kutenga.

Google Adwords inoyera zvese, kubva kubhidha kuenda kunzvimbo dzekushambadzira. NeGoogle Adwords, unogona kutarisa uye kugadzirisa mitengo yako yebhidhiti kuti uwane iyo yakanakisa yekudzoka pakudzvanya kwese. Chikwata cheGoogle Adwords chinokupa iwe bi-svondo rega rega, weekly, uye kushuma pamwedzi. Mushandirapamwe wako unogona kuunza vashanyi vanosvika vanomwe pazuva, kana uine rombo rakanaka. Kuti uwane zvakanyanya kubva kuAdwords, iwe unofanirwa kuve neruzivo rwakajeka rwezvauri kuedza kuzadzisa.

Kana ichienzaniswa neSEO, AdWords chishandiso chinoshanda zvakanyanya chekutyaira traffic uye inotungamira. PPC kushambadzira inoshanduka, scalable, uye inogona kuyerwa, zvinoreva kuti unobhadhara chete kana mumwe munhu adzvanya pane yako ad. Pamusoro pe, iwe unonyatsoziva kuti ndeapi mazwi makuru akakuunzira iwe yakanyanya traffic, iyo inokubvumira kuti uvandudze nzira yako yekutengesa. Iwe unogona zvakare kutarisa shanduko kuburikidza neAdWords.

Google AdWords mupepeti inoita kuti chimiro chive nyore kushandisa uye chinokubatsira kubata mushandirapamwe wako. Kunyangwe iwe uchitonga yakakura AdWords account, iyo AdWords Mharidzo ichaita kuti kutonga kwako mushandirapamwe kushande. Google inoenderera mberi nekusimudzira chishandiso ichi, uye ine huwandu hwakawanda hwezvimwe zvakanaka kune varidzi vebhizinesi. Kana iwe uchitsvaga mhinduro yezvido zvekushambadzira zvebhizinesi rako, AdWords Mharidzo ndechimwe chezvishandiso zvinobatsira zviripo.

Pamusoro pekutsvaga kutendeuka, AdWords inopa maturusi ekuyedza akasiyana kuti akubatsire iwe kugadzira iyo yakakwana ad danidziro. Unogona kuedza misoro, text, uye mifananidzo ine maturusi eAdWords uye ona kuti ndeapi anoita zvirinani. Unogona kuyedza zvigadzirwa zvako zvitsva neAdWords. Zvakanakira AdWords hazviperi. Saka, wakamirira chii? Tanga nhasi uye tanga kubatsirwa neAdWords!

Targeting

Targeting your Adwords campaigns to specific audiences can help you increase your conversion rate and boost your website traffic. AdWords inopa akati wandei nzira dzeizvi, asi nzira inoshanda zvikuru ingangove iri musanganiswa wemitoo. Zvose zvinoenderana nezvinangwa zvako. Kuti udzidze zvakawanda nezve nzira idzi dzakasiyana, ramba uchiverenga! Zvakare, usakanganwa kuyedza mishandirapamwe yako! Isu tichakurukura maitiro ekuyedza aya akasiyana marudzi ekunongedza muAdwords.

Kutariswa kwemari ndiyo muenzaniso weboka renzvimbo. Iyi mhando yekunangwa yakavakirwa pane yakaburitswa pachena IRS data. Kunyangwe ichingowanikwa muUnited States chete, Google AdWords inogona kudhonza ruzivo kubva ku IRS uye kuiisa muAdWords, inokubvumira kuti ugadzire zvinyorwa zvichienderana nenzvimbo uye zip codes. Iwe unogona zvakare kushandisa iyo Income Targeting sarudzo kune yakanangwa kushambadzira. Kana iwe uchiziva rudzi rwehuwandu hwevanhu vateereri vako ndevavo, unogona kugovera mishandirapamwe yako yeAdWords zvinoenderana.

Imwe nzira yekunongedza yako Adwords mishandirapamwe ndeye kusarudza imwe musoro kana subtopic. Izvi zvinokutendera kuti utarise vateereri vakawanda nekuedza kushoma. Zvisinei, kutariswa kwemusoro kunonyanya kutsamira pane chaiwo mazwi makuru. Topic kunanga chishandiso chakanakisa kana ichishandiswa pamwe chete nemazwi akakosha. Semuyenzaniso, unogona kushandisa misoro yebasa rewebhusaiti yako kana zvigadzirwa, kana kune chimwe chiitiko kana mhando. Asi chero nzira yaunosarudza, iwe unozokwanisa kusvika kune chako chinangwa chevateereri uye kuwedzera kutendeuka kwako.

Nzira inotevera yekunongedza AdWords ads ndeyekusarudza vateereri vavo zvichienderana nemari yavo yepakati, nzvimbo, nezvimwe. Iyi sarudzo inobatsira kune vatengesi vanoda kuona kuti kushambadzira kwavari kushandisa mari yavo inosvika kune vateereri vanogona kutenga.. Nenzira iyi, unogona kuva nechokwadi chekuti kushambadzira kwako kuchasvika kune vateereri vangangotenga chigadzirwa chako. Asi ungazviita sei?

Keywords

When selecting keywords for your advertisement, edza kudzivirira mazwi akafara kana mazwi asina hukama nebhizinesi rako. Iwe unoda kunanga kwakakodzera kudzvanya kubva kune vanokwanisa vatengi uye chengetedza zvaunofunga kuita zvishoma. Semuyenzaniso, kana iwe uine chitoro chekugadzirisa kombiyuta, don’t advertise your business using the word “computer.” And while you can’t avoid broad keywords, unogona kuderedza mari yako yePPC nekushandisa mazwi akafanana, misiyano yepedyo, uye mazwi ane hukama semantically.

Nepo makiyi emuswe marefu anogona kuita seanofadza pakutanga, SEM inowanzosada ivo. Nemamwe mashoko, if someone types in “wifi password” they probably aren’t searching for your product or service. Vanogona kunge vari kuedza kuba yako isina waya network, kana kushanyira shamwari. Hapana kana yeaya mamiriro angave akanaka kumushandirapamwe wako wekushambadzira. Pane kudaro, shandisa-refu-muswe keywords anoenderana nechigadzirwa chako kana sevhisi.

Imwe nzira yekutsvaga yakaderera-inoshandura mazwi ndeyekumhanyisa mishandirapamwe isina kunaka. Iwe unogona kusabvisa mamwe mazwi akakosha kubva kumushandirapamwe wako padanho reboka rekushambadzira. Izvi zvinonyanya kubatsira kana ads ako asiri kugadzira kutengesa. Asi izvi hazviiti nguva dzose. Pane mamwe mazano ekutsvaga kushandura mazwi makuru. Tarisa chinyorwa ichi neSearch Engine Journal kuti uwane rumwe ruzivo. Iine matipi akawanda ekuziva epamusoro-anoshandura mazwi makuru. Kana iwe usati waita izvi, unogona kutanga kuedza nemazano aya nhasi.

Chinhu chakanyanya kukosha kuyeuka nezve keywords eAdwords ndechekuti ivo vanoita basa rakakosha mukufananidza kushambadzira kwako nevangangove vatengi.. Nokushandisa mazwi makuru emhando yepamusoro, ads ako acharatidzwa kune vane hunyanzvi tarisiro vari kuenderera mberi nekutenga faniro. Nenzira iyi, unogona kusvika kune vateereri vemhando yepamusoro vanogona kushandura. Kune marudzi matatu makuru emazwi akakosha, kutengeserana, informational, uye tsika. Iwe unogona kushandisa chero yeaya marudzi emazwi akakosha kunanga rimwe boka revatengi.

Imwe nzira yekuwana emhando yepamusoro mazwi ndeyekushandisa keyword tool yakapihwa neGoogle. Iwe unogona zvakare kushandisa iyo Google webmaster yekutsvaga analytics queries report. Kuti uwedzere mikana yako yekuwana shanduko, shandisa mazwi akakosha ane chekuita nezviri pawebhusaiti yako. Semuyenzaniso, kana uchitengesa mbatya, try using the word “fashion” as the keyword. Izvi zvichabatsira mushandirapamwe wako kuti uonekwe neavo vanofarira chigadzirwa chauri kutengesa.

Kubudirira muAdwords, iwe unofanirwa kuziva kuti ndeapi mazwi akakosha aunofanira kushandisa uye maitiro ekubhadhara paari. Muchinyorwa chino, iwe uchadzidza kuseta mabhidhi nemaoko, research keywords, uye tarisa zvakare ads ako. Pane zvakawanda kune keyword strategy, zvakare, kusanganisira maitiro ekuedza mazwi ako uye maitiro ekutsvaga kuti ndeapi anowana yakanakisa kubaya-kuburikidza nemitengo. Tinovimba, mazano aya achakubatsira kuti uwane zvakanyanya kubva kuAdwords.

Keyword research

Injini yekutsvaga yekushambadzira chikamu chakakosha chekushambadzira online, uye mushandirapamwe wekushambadzira wakabudirira zvinoenderana nekusarudza mazwi akakosha. Keyword research ndiyo maitiro ekuona misika inobatsira uye kutsvaga chinangwa. Mazwi akakosha anopa mushambadzi data data pane vashandisi veinternet uye vabatsire kugadzira a ad zano. Kushandisa zvishandiso seGoogle AdWords’ ad builder, mabhizinesi anogona kusarudza anonyanya kukosha mazwi kune yavo yekubhadhara-per-click advertising. Chinangwa chekutsvagisa mazwi akakosha kugadzira maratidziro akasimba kubva kuvanhu vari kushingaira kutsvaga izvo zvaunofanira kupa.

Nhanho yekutanga mukutsvagisa mazwi akakosha ndeyekuona chinangwa chevateereri vako. Kana wangoziva vateereri vako, unogona kuenderera kune mamwe mazwi akakosha. Kuita keyword research, unogona kushandisa maturusi emahara seGoogle's Adwords Keyword Tool kana akabhadhara keyword research maturusi seAhrefs. Zvishandiso izvi zvakanakisa pakutsvaga mazwi makuru, sezvavanopa metrics pane imwe neimwe. Iwe unofanirwawo kuita tsvakiridzo yakawanda sezvinobvira usati wasarudza chaiyo kiyi izwi kana mutsara.

Ahrefs ndeimwe yeakanakisa mazwi ekutsvaga maturusi evagadziri vemukati. Yayo keyword yekutsvagisa chishandiso inoshandisa clickstream data kupa yakasarudzika yekudzvanya metrics. Ahrefs ine zvirongwa zvina zvakasiyana zvekunyorera, nemiyedzo yemahara paStandard uye Lite kunyorera zvirongwa. Nemiedzo yemahara, unogona kushandisa chishandiso kwemazuva manomwe uye kubhadhara kamwe chete pamwedzi. The keyword database yakakura – ine mabhiriyoni mashanu emazwi akakosha kubva 200 nyika.

Keyword research inofanirwa kuve inoenderera mberi, semashoko akakosha nhasi anogona kunge asiri iwo akanakisa sarudzo dzebhizinesi rako. Mukuwedzera kune keyword research, inofanirawo kusanganisira tsvakurudzo mune zvinyorwa zvekutengesa zvinyorwa. Kuita tsvakurudzo, ingoisa mazwi akakosha anotsanangura kambani yako uye ona kuti vanhu vangani vanonyora mazwi iwayo mwedzi wega wega. Tarisa huwandu hwekutsvaga temu yega yega inogamuchira mwedzi wega wega uye kuti imwe neimwe inodhura zvakadii pakudzvanya. Netsvakurudzo yakakwana, unogona kunyora zvirimo zvine chekuita nekutsvaga kwakakurumbira uku.

Kubhidha pamazwi akakosha

Iwe unofanirwa kutsvagira makwikwi uye kuona kuti ndeapi anonyanya kuzivikanwa mazwi ekuwedzera mikana yako yekuwana yakakwira traffic uye kuita mari. Kushandisa keyword research maturusi anokubatsira kuti usarudze kuti ndeapi makiyi mazwi ane akanyanya kugona uye anonyanya kukwikwidza kuti iwe uite mari.. Iwe unogona zvakare kushandisa zvishandiso seUbersuggest kuti uone nhoroondo keyword stats, mabhajeti akakurudzirwa, uye mabhidhi emakwikwi. Kana uchinge waona kuti ndeapi mazwi akakosha anozoita iwe mari, iwe unofanirwa kusarudza pane keyword zano.

Chinhu chinonyanya kukosha kuyeuka ndechokusarudza nekungwarira mazwi akakosha aunoda kunanga. Iyo yakakwirira yeCPC, zviri nani. Asi kana iwe uchida kuwana zvigaro zvepamusoro mumajini ekutsvaga, unofanira kubhidhaira zvakakwirira. Google inotarisa kubhidhi yako yeCPC uye huwandu hwemhando yezwi rakakosha rauri kunanga. Izvi zvinoreva kuti iwe unofanirwa kusarudza iwo akakosha mazwi anozokubatsira iwe kuwana epamusoro masanji. Kubhidha pamazwi akakosha kunobvumira kuti unyatsojeka nevateereri vako.

Paunenge uchitsvaga mazwi makuru muAdwords, iwe unofanirwa kufunga kuti vateereri vako vari kutsvaga. Kuwanda kwevanhu vanowana webhusaiti yako kuburikidza nemashambadziro ako, iyo traffic yakawanda iwe yaunogamuchira. Rangarira kuti haasi ese mazwi akakosha anozoguma nekutengesa. Kushandisa shanduko yekutevera kuchakubvumidza kuti uwane iwo anonyanya kubatsira mazwi uye gadzirisa yako yakanyanya CPC zvinoenderana.. Kana yako kiyi yekubhidha nzira iri kushanda, zvinokuunzira purofiti yakakwirira. Kana bhajeti yako iri shoma, iwe unogona kugara uchishandisa sevhisi sePPExpo kuti uongorore yako kiyi yekubhidha nzira.

Rangarira kuti vakwikwidzi vako havango tsvage kuti iwe uve wekutanga papeji yeGoogle mhinduro. Iwe unofanirwawo kufunga nezve yako ad campaign purofiti. Unoda chaizvo traffic kubva kune vatengi vanogona kunge vachitsvaga chigadzirwa chako? Semuyenzaniso, kana ad yako ikabuda pasi pezvinyorwa zvavo, unogona kunge uchikwevera mabhatani kubva kune mamwe makambani. Dzivisa kubhidha pamatemu emukwikwidzi wako kana asina kunangana nebhizinesi rako.

Kuseta mabhidhi nemaoko

Otomatiki kubhidha hakunei nezviitiko zvichangoburwa, kuburitswa kwenhau, flash kutengesa, kana mamiriro okunze. Manual bhidhiri inotarisa pakuisa iyo chaiyo bhidhi panguva chaiyo. Nekudzikisa mabheti ako kana ROAS yakaderera, unogona kuwedzera mari yako. Zvisinei, manyorerwo ekubhidha zvinoda kuti iwe uzive nezve zvakasiyana zvinhu zvinogona kukanganisa ROAS. Nokuda kwechikonzero ichi, kuseta mabhidhi pamaoko kunobatsira zvakanyanya pane kuaitisa otomatiki.

Kunyange zvazvo nzira iyi inotora nguva yakawanda, inopa granular control uye inovimbisa kuita nekukurumidza kwekuchinja. Automated kubhidha haina kunaka kumaakaundi makuru, izvo zvinogona kuoma kutarisa uye kudzora. Uyezve, zuva nezuva kuona akaundi anoganhurira vashambadzi’ kukwanisa kuona “mufananidzo mukuru.” Manual kubhidha inobvumidza iwe kuti utarise mabhidhi erimwe keyword.

Kusiyana otomatiki kubhidha, kuseta mabhidhi nemaoko muGoogle Adwords kunoda kuti uzive chigadzirwa kana sevhisi yako uye uve neruzivo rwunodiwa kuseta mabhidhi ako.. Zvisinei, otomatiki kubhidha haisi iyo yakanakisa sarudzo kune mamwe macampaign. Nepo Google ichikwanisa kugadzirisa otomatiki mabhidhi ako zvichienderana neshanduko, haigare ichiziva kuti ndedzipi shanduko dzakakodzera kubhizinesi rako. Iwe unogona zvakare kushandisa yakashata keyword list kuderedza marara ako.

Paunenge uchida kuwedzera kudzvanya, unogona kuseta iyo CPC nemaoko muGoogle Adwords. Iwe unogona zvakare kuseta yakanyanya CPC bhidhi muganho. Asi ramba uchifunga kuti nzira iyi inogona kukanganisa chinangwa chako uye kuita kuti CPC yako iwedzere. Kana uine bhajeti re $100, kuseta max CPC bid limit ye $100 inogona kunge iri sarudzo yakanaka. Panyaya iyi, iwe unogona kuseta yakaderera bhidhi nekuti mikana yekutendeuka yakaderera.

Re-targeting

Gwaro reGoogle rinorambidza kuunganidza ruzivo rwemunhu kana ruzivo rwemunhu senhamba dzekadhi rechikwereti, email addresses, uye nhamba dzenhare. Zvisinei nekuti kuyedza kutarisa zvakare neAdwords kunogona kuve kwebhizinesi rako, pane nzira dzekudzivisa kuunganidza ruzivo rwemunhu nenzira iyi. Google ine mhando mbiri dzekutanga dzekutarisa zvakare ads, uye vanoshanda nenzira dzakasiyana kwazvo. Ichi chinyorwa chinotarisa maviri eaya mazano uye chinotsanangura mabhenefiti ega ega.

RLSA inzira ine simba yekusvika kune vashandisi vari pane ako e-zvekutarisisa zvinyorwa uye kuvatora pedyo nekutendeuka.. Iyi mhando yekushambadzira zvakare inogona kushanda pakubata vashandisi vakaratidza kufarira zvigadzirwa nemasevhisi ako asi vasati vatendeuka.. Kushandisa RLSA kunokubvumidza kuti usvike kune avo vashandisi uchiri kuchengetedza yakakwirira shanduko. Nenzira iyi, unogona kukwidziridza mushandirapamwe wako nekunanga vashandisi vako vakakodzera.

Mishandirapamwe yekutarisa zvakare inogona kuitwa pamapuratifomu akasiyana, kubva kumainjini ekutsvaga kusvika kumasocial media. Kana uine chigadzirwa chinonyanya kufarirwa, iwe unogona kugadzira ads yezvigadzirwa zvakafanana neinomanikidza kupa. Zvinogoneka kumisa mishandirapamwe yekutarisisa papuratifomu inopfuura imwe. Zvisinei, nokuda kwekuita kwakanyanya, zviri nani kusarudza kusanganiswa kunobudirira kwezvose zviri zviviri. Mushandirapamwe unofambiswa zvakanaka wekutarisa zvakare unogona kufambisa kutengesa kutsva uye kuwedzera purofiti kusvika 80%.

Kutarisa zvakare neAdwords kunokubvumira kuti uratidze kushambadzira kune peji rakamboshanyirwa. Kana mushandisi akatarisa chigadzirwa chako peji munguva yakapfuura, Google icharatidza Dynamic ads ine chigadzirwa ichocho. Iwo ads acharatidzwa kune avo vashanyi zvakare kana vakashanyira peji mukati mevhiki. Zvimwe chetezvo nezveshambadziro dzakaiswa paYouTube kana Google's display network. Zvisinei, Adwords haitevedze maonero aya kana usina kuvabata mumazuva mashoma.

Negative keywords

Kana iwe uchinetseka kuti ungawana sei uye nekuwedzera mazwi asina kunaka kune yako Adwords mushandirapamwe, pane nzira shoma dzekuzviita. Imwe nzira iri nyore ndeye kushandisa Google kutsvaga. Isa izwi rakakosha rauri kuyedza kunanga, uye iwe uchaona toni yezvakakodzera ads kubuda. Kuwedzera aya ads kune yako Adwords negative keywords list ichakubatsira kuti ugare kure neaya ads uye kuchengeta account yako yakachena..

Kana iwe uchimhanyisa online marketing agency, iwe ungangoda kunanga chaiwo mazwi asina kunaka eSEO pamwe nePPC, CRO, kana Landing Peji Dhizaini. Ingobaya iyo “wedzera mazwi asina kunaka” bhatani riri pedyo nematemu ekutsvaga, uye ivo vacharatidza padivi petemu yekutsvaga. Izvi zvichakubatsira kuti ugare wakakodzera uye uwane inotungamira inotungamira uye kutengesa. Asi usakanganwa nezve mukwikwidzi wako mazwi asina kunaka – vashoma vavo vanogona kunge vakafanana, saka iwe unofanirwa kuve wakasarudzika.

Kushandisa mazwi asina kunaka kuvhara mibvunzo yekutsvaga inzira ine simba yekudzivirira bhizinesi rako kubva kuGoogle's sloppy ads.. Iwe unofanirwawo kuwedzera mazwi asina kunaka padanho remushandirapamwe. Izvi zvinovharisa mibvunzo yekutsvaga isingashande kumushandirapamwe wako uye ichashanda senge yakasarudzika isina kunaka kiyi yemapoka ezviratidziro emangwana.. Iwe unogona kuseta mazwi asina kunaka anotsanangura kambani yako mune generic mazwi. Iwe unogona zvakare kuzvishandisa kuvharira ads kune chaiwo zvigadzirwa kana zvikamu, zvakadai sezvitoro zveshangu.

Nenzira imwechete seyakanaka mazwi makuru, iwe unofanirwa kuwedzera mazwi asina kunaka kumushandirapamwe wako weAdwords kudzivirira traffic isingadikanwi. Paunoshandisa mazwi asina kunaka, unofanira kudzivisa mashoko akajairika, zvakaita se “ninja air fryer”, izvo zvinongokwezva vanhu vanofarira mune chaiwo zvigadzirwa. Izwi rakanyanya kujeka, zvakaita se “ninja air fryer”, zvichakuchengetera mari, uye iwe unozogona kusabvisa ads asina basa kune bhizinesi rako.

Pane nzira dzinoverengeka dzekugadzira kushambadzira kwakanyanya paAdwords. You can copy and paste other ads from your competitors, kana kuti unogona kushandisa nzira mbiri. Kopira uye unama inobvumidza iwe kuti uedze ese ads uye uzvigadzirise sezvinodiwa. Tarisa zvese zviri zviviri sarudzo kuenzanisa uye kusiyanisa kuti ads ako anofananidzwa sei nevamwe vavo. Iwe unogona zvakare kuchinja kopi uye musoro. Shure kwezvose, ndizvo zvinoreva copywriting. Heano mamwe matipi anobatsira ekugadzira iyo ad yakakwana:

Keyword research

While keyword research may seem straightforward, kusarudza akanakisa mazwi eAdWords kwete. Zvinoda rimwe basa uye nguva, asi yakanaka keyword research yakakosha pakubudirira kwemushandirapamwe wako. Pasina chaiyo keyword research, iwe unogona kuguma nemushandirapamwe wakakundikana kana kunyange kurasikirwa nekutengesa. Heano mamwe matipi ekuitisa inoshanda keyword research. (Uye usakanganwa kutarisa mazwi akakosha akasiyana uye kukwikwidza!). *Iro chaiyo match keyword ine yakaderera CPC, neavhareji yekutendeuka kwe 2.7% mumaindasitiri ese.

Paunenge uchitsvaga keyword research, zvakakosha kuti urambe uchifunga nezvehuwandu hwekutsvaga pamwedzi yeimwe keyword. Kana yakakwirira muzhizha, kunanga panguva iyoyo. Iwe unogona zvakare kushandisa keyword kuronga kuti uwane ane hukama mazwi uye vhoriyamu yekutsvaga zvichienderana nezvipingamupinyi zvako. Kushandisa chishandiso ichi, unogona kutarisa mazana emazwi akakosha. Zvadaro, sarudza yakanakisa musanganiswa uye tanga kusimudzira zvigadzirwa kana masevhisi ako. Izvi zvichakubatsira iwe kuwana chiyero chepamusoro chekushandura.

Marefu emuswe makiyi mazwi anowanzo akanaka kune mablog blog uye anoda kuwana traffic mwedzi nemwedzi. Tichakurukura izvi zvakadzama mune imwe nyaya. Kushandisa Google Trends inzira yakanaka yekutarisa huwandu hwekutsvaga kwemazwi ako akakosha uye kuona kuti vari kuunza kudzoka kwakanaka here pakudyara.. Kana yako keyword research isina kukupa mhedzisiro yakanaka, usazvidya moyo! Conductor's Keyword Research Platform ndiyo kiyi yekuvhura iyo isingaperi mukana weSEO yekutsvaga. Chikuva yedu inoongorora keyword data uye inoona akakodzera indasitiri-ane hukama makiyi kuti uwedzere kuvepo kwedhijitari yemhando yako..

Kuita tsvakiridzo yemazwi akakosha inhanho yakakosha mune organic yekutsvaga kushambadzira kufambiswa. Zvinokutendera kuti unzwisise vateereri vako uye kukoshesa zano rako zvichibva pane zvavanenge vachitsvaga. Zvakakoshawo kurangarira kukwikwidzana muindasitiri. Paunenge uine pfungwa yakajeka yevateereri vako vavariro, unogona kutanga kugadzira zvemukati zveaya mazwi akakosha. Nepo vamwe vanhu vangave vakagadzirira kutenga chigadzirwa kana sevhisi yako, vamwe vanongodzvanya chete.

Automatic bidding vs manual bidding

There are many advantages of manual bidding in Adwords. Manual kubhidha inokupa iwe yakanyatso-grained kutonga pamusoro pekunangwa ad uye inobvumidza iwe kuseta iyo yakanyanya CPC yezwi rimwe nerimwe rakakosha.. Manual kubhidha zvakare kunoita kuti iwe ugovere bhajeti yako zvinoenderana. Kusiyana otomatiki kubhidha, kubhidha kwemaoko kunoda nguva yakawanda, mwoyo murefu, uye kunzwisisa kwakasimba kwePPC. Zvisinei, kubhidhaidzwa kwemanyorero isarudzo iri nani yenguva refu yemaakaundi ebhizinesi.

Kune vanotanga, manual bidha inogona kuva sarudzo yakanaka. Inogona kukubatsira kuti uite zvehasha nemabhidhi ako, uye yakanaka kana iwe uri mutsva kuAdwords. Zvisinei, otomatiki kubhidha inotora nguva kuita, uye kana iwe uchida kuita shanduko ipapo, manual bidhi inogona kuva nzira yekuenda nayo. Iwe unogona kutoronga 1-kusvika-1 kufona neakaundi maneja kuti akubatsire kusarudza kuti ndeipi zano rakakunakira iwe.

Pane zvakaipira kubhidha kwemawoko zvakare. Kubhadhara otomatiki hakutarisi masaini emamiriro ezvinhu, semamiriro ekunze kana zviitiko zvichangobva kuitika, izvo zvinogona kukanganisa bhidhi. Zvakare, kubhidha kwemaoko kunoda kutambisa mari, kunyanya kana maCPC ari pasi. Uyezve, haisi yese mushandirapamwe kana account inogona kubatsirwa kubva kune smart kubhidha. Nyaya huru ndeyekuti mamwe ads akanyanya generic kana haana akakwana nhoroondo data kuti ishande.

Manual kubhidha inobvumidza iwe kuti uchinje mune imwechete kiyi bhidhi panguva. Izvi zvinogona kutora nguva, asi zvinokupa kutonga kwakawanda pamusoro pemashambadziro ako. Manual bhidhiri inogona kubatsira kune vatsva kuPPC, asi zvinogonawo kutora nguva kure nemamwe mabasa. Iwe unozofanirwa kuongorora nemaoko ako mazwi makuru kuti uite shanduko uye kuongorora maitiro avo. Pane mabhenefiti neakaipa kune ese ari maviri mabhidhiro emaoko uye otomatiki kubhidha.

SKAGs

SKAGs muAdwords inzira yakakurumbira yekugadzira uye kuita mushandirapamwe. Iwe unoteedzera mapoka ad kuti uwane mamwe mazwi makuru, wobva wagadzira ads chaiwo eboka rega rega. Kana mazwi ako akakosha akakurumbira, gadzira maviri ads paboka rekushambadzira, imwe yezwi rimwe nerimwe rinokosha, uye imwe yeanonyanya kukwikwidza. Iyi nzira inonoka, asi zvichabhadhara mukufamba kwenguva. Hedzino nzira shoma dzekushandisa SKAGs mune yako Adwords mushandirapamwe.

Imwe yemabhenefiti eSKAGs ndeyekuti ivo vanokutendera iwe kugadzirisa ads ako kune ako akakosha mazwi. Izvi zvinokubatsira kuti uwane yakakwirira CTR, izvo zvinobva zvanatsiridza zvibodzwa zvako zvemhando yepamusoro. Rangarira kuti chibodzwa chako chemhando chinoenderana zvakanyanya neCTR, saka kuita kuti ads yako ienderane kune yako kiyi izwi kuchakubatsira iwe kuwana zvirinani zvemhando yepamusoro. Chinhu chimwe chekurangarira kana uchigadzirisa maSKAG ndechekuti akasiyana keyword match mhando anoita zvakasiyana, saka zvakakosha kuti uedze navo uye udzidze kuti ndedzipi dzinoita zvakanyanya.

Chimwe chezvipingamupinyi zvekushandisa SKAGs ndechekuti vanogona kurwadza kumisikidza nekuchengetedza. Maakaundi mazhinji eAdWords ane mazana emazwi akakosha, uye imwe neimwe inoda akasiyana ad seti. Izvi zvinoita kuti zviome kuita bvunzo dzakavimbika uye kugadzirisa. Zvisinei, imwe bhenefiti yeSKAGs ndeyekuti ivo vanokubvumidza kuti uteedzere musiyano mumwechete panguva. Kana iwe uri mutsva kuAdwords, unogona kuedza nzira iyi kutanga uye ona kana inokodzera zvaunoda.

Kushandisa SKAGs inzira yakanaka yekuisa zvikamu mishandirapamwe muAdwords. Iyo inokutendera iwe kunanga zoekwooden inoenderana nechigadzirwa chako. Nekushandisa SKAGs, unogona kukwenenzvera account yako yeAdWords woita kuti iite zvirinani. Saka, sei maSKAG akakosha? Mhinduro iri nyore: unoda kunanga vateereri chaivo, uye nzira iri nani yekuita izvi kuve nechokwadi chekuti mapoka ako ad anonangwa nemazvo.

Kuenderana kwechirevo

While broad match is a great way to target a wider range of customers, mutsara wemitsara inogona kuve iri nani sarudzo yemabhizinesi emuno. Mutsara wemitsara unozoratidza kushambadza zvichienderana nekurongeka chaiko kwemazwi akakosha aunopinza, kunyangwe paine mazwi pamberi kana mushure memutsara. Mutsara wemitsara unosanganisirawo misiyano yepedyo yeizwi rakakosha. Semuyenzaniso, if someone types “lawn mowing service” into Google, vachaona shambadzo dzemasevhisi ekuchekeresa uswa munharaunda, kusanganisira rates, maawa, uye mwaka specials.

Kana iwe uchiziva rudzi rweizwi rekiyi vateereri vako vari kushandisa, mutsara wemutsara unokupa iwe yakanyanya kunangwa traffic. Nemhando iyi yemutambo, unogona kurodha runyoro rwemazwi mune imwe faira. Iwe unogona kushandisa keyword wrapper chishandiso kutenderedza ako makiyi mazwi ane quotation mamaki. Search the Internet for “adwords keyword wrapper” and you’ll find plenty of options. AdWords vapepeti ndiyo imwe sarudzo yakanaka yekufananidza mutsara. Unogona kugadzira koramu yemazwi akakosha uye imwe yemhando yemutambo.

A wide match modifier inogona zvakare kushandiswa kusasanganisa mamwe mazwi mumutsara. Kana iwe wakambozvibvunza kuti sei kushambadzira kwako kusingaratidzi kutsvaga kune iyo chaiyo nguva, zvino iyi ndiyo mhando yemutambo wauri kutsvaga. Kana ads yako ikasaoneka pakutsvaga nematemu aya, uchave nemukana uri nani wekutora mabhatani aunoda. Mechi dzakafara dzinowanzo shanda zvakanyanya, asi inogona kuva yakaoma kushandisa.

Kunyangwe iyo chaiyo yemutambo sarudzo muAdWords isina kurongeka pane mutsara wemitsara, ine mukana wekubvumira mamwe mavara kuti aenderane nekiyi izwi. Zvakare, sezvo mitsara yemitsara ichida kurongeka kwemazwi, zviri nani kuishandisa kutsvaga-refu-muswe kutsvaga. Kana iwe usina chokwadi kuti ndeupi rudzi rwemutsara wemutsara wakakunakira iwe, sarudza muyedzo wemahara neOptmyzr kana mamwe maturusi akafanana.

Retargeting

Retargeting with Adwords can be used for remarketing campaigns. Kana iwe uine iripo Adwords account, you can create one by selecting the “Remarketing” sarudzo. Inogona kuratidza Dynamic ads yechigadzirwa chako pane mamwe mawebhusaiti uye mapuratifomu, chero iwe uine inoenderana Adwords account. Kuti ishandiswe zvakanyanya kuita retargeting, ita shuwa kuti iwe unogovera vashanyi vesaiti yako kuti uwane ads akakodzera.

Retargeting inonyanya kubatsira kune ecommerce mabhizinesi. Kunyange zvazvo zvingasashanda pamabasa emvura, mabhizimisi akadaro anowanzo shandura vatengi kana vane nguva yakareba yekutengesa. Nekushandisa kushambadzira uye email mishandirapamwe, unogona kusvika kune vatengi vakamboona zvigadzirwa zvako asi vasina kutenga. Nenzira iyi, iwe unokwanisa kuhwina kutarisisa kwavo uye kuvabatsira kutenga zvigadzirwa zvako.

Gwaro reGoogle rinorambidza kuunganidza chero ruzivo rwemunhu kana ruzivo kubva kune vashanyi vesaiti, kusanganisira kero dzeemail nenhamba dzenhare. Makodhi ekudzokorora pawebhusaiti yako haaonekwe kune vashanyi uye anongotaurirana nemabhurawuza avo. Wese mushandisi weinternet ane sarudzo yekubvumidza kana kudzima makuki. Kudzima makuki kunogona kuve nemhedzisiro yakaipa kune yakasarudzika online zviitiko. Neimwe nzira, unogona kusvetuka danho iri uye shandisa iyo iripo Google Analytics tag pawebhusaiti yako.

Retargeting neAdwords inzira inoshanda kwazvo yekusimudzira chigadzirwa chako kana sevhisi. Inoshanda zvakanaka mumhando dzakasiyana siyana uye inoda kushandiswa kwebrowser makuki. Nekuunganidza nekuchengeta makuki, iwe unogona kuteedzera yako webhusaiti traffic uye kuona yako yekushandura zvinangwa. Retargeting inonyanya kubatsira kune e-commerce mawebhusaiti, sezvo zvichibatsira brand yako kugara pamberi pevanowanzo vashanyi uye kuvaita kuti vadzokorore kutenga. Uyezve, inogona kushanda pamwe chete nedzimwe nzira dzekushambadzira dzedhijitari.

Google's AdWords chikuva chishandiso chekushambadzira pamhepo chinoshanda zvakafanana neimba yekutengesa. Zvinokubatsira kuisa ad yako pamberi pevateereri chaivo panguva chaiyo. Asi unozvishandisa sei zvakanyanya? Heano mamwe mazano uye mazano. Unogona kutanga mahara nhasi. Kana uri mutsva kuAdWords, unogona kutarisa yedu yemahara slack nharaunda yeSaaS vatengesi, Society.

AdWords ipuratifomu yekushambadzira yepamhepo yakagadzirwa neGoogle

Aimbozivikanwa seGoogle Ads, Google's AdWords platform inobvumira vashambadziri kugadzira uye kuisa zviziviso pamawebhusaiti. Aya ads anoratidzwa pamwe chete nemhinduro dzekutsvaga. Vashambadziri vanogona kuseta mutengo wezvishambadzo uye kubhidha zvinoenderana. Google inobva yaisa ad kumusoro kwepeji remigumisiro kana mumwe munhu achitsvaga izwi rakakosha. Ads anogona kuitwa munharaunda, munyika yose, uye pasi rose.

AdWords yakatangwa neGoogle mukati 2000. Mumazuva ekutanga, vashambadziri vaibhadhara Google pamwedzi kuti vagadzirise mishandirapamwe yavo. Mushure mechinguva, vaigona kutarisira mushandirapamwe wacho vari voga. Zvisinei, iyo kambani yakachinja sevhisi iyi uye yakaunza online yekuzvishandira portal. Google yakatangawo chirongwa chekukodzera agency uye yekuzvibatsira portal. In 2005, yakatanga iyo Jumpstart mushandirapamwe manejimendi sevhisi uye chirongwa cheGAP chevashandi vekushambadzira.

Kune marudzi akasiyana ezviziviso, kusanganisira zvinyorwa, mufananidzo, uye vhidhiyo. Kune chimwe nechimwe cheizvi, Google inosarudza nyaya yepeji yobva yaratidza zvishambadzo zvinoenderana nezviri mukati. Vaparidzi vanogonawo kusarudza machaneti avanoda kuti Google ads ioneke. Google ine mafomati akasiyana ekushambadzira, kusanganisira mobile text ads, mavhidhiyo ari papeji, uye kuratidza ads. Muna February 2016, Google yakabvisa ads yekurudyi kubva kuAdWords. Zvisinei, izvi hazvina kukanganisa kurongwa kwechigadzirwa, Google Knowledge Graph, nemamwe marudzi ema ads.

Imwe nzira yakakurumbira yekutengesa patsva inonzi dynamic remarketing. Zvinosanganisira kuratidza ads kune yapfuura webhusaiti vashanyi zvichienderana nemaitiro avo. Izvi zvinobvumira vatengesi kuti vavake mazita evateereri zvichienderana nevakapfuura vashanyi vewebhusaiti uye kushandira zviziviso zvinoenderana nevateereri ava. Vashandisi veGoogle AdWords vanogonawo kusarudza kugamuchira zvigadziriso pakuburitswa kwechigadzirwa chitsva uye zvigadziriso kuburikidza neRemarketing Lists yekutsvaga. (RLSA) feature.

Nepo AdWords iri inonyanya kushandiswa pamhepo kushambadzira chikuva, ichiri hurongwa hwakaoma hwemabhizimisi madiki. Google yakagadzira AdWords kushambadzira kwemabhiriyoni emadhora. Kunze kwekuve inonyanya kufarirwa yega-yega yekushambadzira chikuva, AdWords zvakare ndiyo yekutanga-self-service advertising platform yakagadzirwa neGoogle. Kubudirira kwayo kusvika kune vangangove vatengi kwaita kuti ive imwe yepasirese masisitimu ekushambadzira.

It is similar to an auction house

There are some things that you should know before going to an auction. Mumaokisheni, mutengi wepamusoro ndiye anohwina chinhu. Kana paine mabhidhi maviri, iyo auction house ichafanira kusarudza pakati pavo. Mutengesi achazivisawo mutengo wakachengetwa. Uyu ndiwo mutengo unogona kutengwa nawo chinhu, uye inofanira kunge yakaderera pane fungidziro yemuongorori. Imba yeauction ichapawo ruzivo nezve chinhu chakatengeswa nekukurumidza kana chave kuwanikwa.

Maitiro ekutumirwa akafanana. Iwe unenge uchiendesa muridzi wechinhu kuimba yeauction. Kuti utumire chinhu chako, iyo auction house inozoda kuwana kukosha kwayo kuitira kuti vagone kuseta yekutanga bhidhi. Kukumbira kuongororwa, dzimba zhinji dzeokisheni dzine mafomu ekuonana online. Iwe unogona kushanyira imba yekutengesa iwe pachako kana kudonhedza chinhu kuti chiongororwe. Panguva yeauction, kana iwe usina nguva yekuita kuti ongororo iitwe mumunhu, dzimwe dzimba dzeokisheni dzinogona kubhadharisa mari yekutadza 5 ku 15 muzana yemutengo wechinhu.

Kune marudzi matatu emaokisheni. Maokisheni echiRungu ndiwo akanyanya kuwanda munzanga yanhasi. Vatori vechikamu vanosheedzera mari yavo yebhidhi kana kuti vatumire nemagetsi. Okisheni inopera kana mutengi wepamusoro akasapfuura dhizaini yapfuura. Mutengi anokunda ndiye achahwina mujenya. Mukupesana ne, okisheni yakavharwa yemutengo wekutanga inoda kuti mabhedha aitwe mumahamvuropu akavharwa uye mutengi mumwe chete..

Imba yekutengesa inopa yakazara sevhisi kune vese vatengesi nevatengi. Mutengi achaunza chinhu kuimba yeauction, izvo zvicharatidza kuti ichatengeswa riini. Imba yeauction inoshambadza chinhu uye inobata veruzhinji masesheni ekuongorora zuva risati rasvika. Kamwe zuva reauction rasvika, mutengesi achaitisa auction uye kutengesa chinhu. Imba yeauction inounganidza komisheni kubva kumutengi uye kupfuudza yasara kune mutengesi. Kana iyo auction yapera, iyo auction house inoronga kuchengetedza zvakachengeteka kwechinhu chacho, uye anogona kutoronga zvekufambisa zvechinhu kana mutengesi achida.

Inobatsira mabhizinesi

Pane akawanda mabhenefiti ekushandisa Google AdWords yebhizinesi rako. Google's Best Practices Guide inotsanangura maitiro aungaite iwe pachako kuyedza mabhidhi ako. Kana iwe uchigona kuwana yakanaka ROI mukati mebhajeti inonzwisisika, AdWords inogona kushanda zvakanyanya. Mushandirapamwe une pundutso unogona kuburitsa mari inosvika madhora maviri mupurofiti padhora rega rega raunoshandisa. Mabhizinesi anogona kukwirisa AdWords yavo mushandirapamwe kuwedzera huwandu hwekutengesa uye pundutso.

Nechirongwa ichi, unogona kunanga vangangove vatengi nezera, nzvimbo, keywords, uye kunyange nguva yezuva. Kazhinji, mabhizinesi anomhanyisa ads pakati peMuvhuro neChishanu kubva 8 AM kuti 5 PM. Kana iwe uri kutsvaga kuita yakakwira purofiti margin, ungangoda kubhadharira chinzvimbo chepakati. Kana kambani yako ikaita purofiti mushure mekushandisa chete $50 mwedzi, iwe unogona kugara uchigadzirisa mabhidhi ako kuti uwedzere huwandu hwemari yaunoita.

Getting the most out of your Adwords campaign is key to increasing ROI and generating traffic for your website. Iwe unogona kushandisa SEO uye social media kukubatsira kutyaira traffic kune yako saiti uye kuyera purofiti yemushandirapamwe wako. Kamwe yako Adwords campaign yaita pundutso, unogona kuwedzera bhajeti rako repamusoro ROI. Kuti nditange, tanga neyekutanga Adwords mushandirapamwe uye woiwedzera neSEO uye magariro enhau. Pashure, unogona kuwedzera bhajeti yako yekushambadzira kuti ubatanidze mamwe masosi e traffic, senge blog yako.

Mari yekudzvanya

There are several factors to consider when determining the cost of a click in Google Adwords. Semuyenzaniso, nepo maindasitiri mazhinji achiona yakakwirira maCPC, avhareji iri pasi $1. Semuridzi webhizinesi, iwe unofanirwa kufunga nezve ROI yako usati wafunga kushandisa mari paAdWords. Mutengo weavhareji yekudzvanya uchasiyana kubva kuindasitiri kuenda kune indasitiri. Kana uri kutengesa hofisi yechiremba wemazino, unogona kuisa ads ako paGoogle yekutsvaga network yevarwere vari kutsvaga mazino masevhisi.

Pamusoro pekuverenga avhareji CPC, unofanira kuyerawo kutendeuka kwako. Nepo AdWords maziviro acharatidza kushambadzira kwekupedzisira kudzvanywa, Google Analytics inokupa mufananidzo wakadzama wechiyero chako chekushandura. Zvakare, unofanira kushandisa chinhu chinonzi Enhanced CPC, izvo zvinozvitsvakira kusvika 30% yakakwirira pamashoko makuru anotungamirira kushandurudzo. Peji Yekumhanya chinhu chikuru pakuona shanduko. Zvidzidzo zvinoratidza kuti kana peji rako richitora nguva yakareba kupfuura masekondi maviri kurodha, inoda kusvika hafu yevashanyi vako ichaenda.

Paunenge uchinge wave nekunzwisisa kwakanaka kweakasiyana CPC metrics, unogona kushandisa karukureta yeCPC kuona kuti imarii yaunofanira kushandisa. Mutengo wekudzvanya metric ndicho chinonyanya kukosha chikamu chePPC yako yemushandirapamwe, sezvo inosarudza kuti imarii yaunofanirwa kushandisa kuti udzoke pakudyara kwako. Ichasarudza kana uchifanira kushandisa yakakwidziridzwa kana yemanyorero kubhidha kuti usvike bhajeti raunoda. Ichakubatsira kuona kuti ndeupi rudzi rwemashambadziro ekushandisa uye kuti ndeapi mazwi makuru ekunongedza.

A good cost per click tool will also give you the ability to monitor competitors’ CPC, pamwe nehuwandu hwekutsvaga webhusaiti yako. Aya metrics achakubatsira iwe kuita sarudzo dzakangwara nezve mazwi akakosha uye ad mishandirapamwe yekunongedza. Pakupedzisira, zvakakosha kuti uise mari mumutengo unoshanda pane software yekudzvanya. Funga nezve mutengo wesoftware uye nguva yekunyorera usati wanyoresa. Kune akawanda mapurogiramu aripo ekukubatsira iwe kumhanya yako Google AdWords mushandirapamwe zvinobudirira.

Bidding model

Manual CPC bidding allows you to set a maximum bid for each ad group or keyword. Iyi mhando yebhidhi otomatiki inokupa iwe kutonga kwakanyanya, asi inogona zvakare kutyaira CPCs mudenga kumusoro. Kubhidhira nemaoko kwakanyatsokodzera makwikwi ekutanga-danho, paunoda kuunganidza data rakawanda nezvemacampaign ako. Manual CPC kubhidha inoita kuti iwe uise yakanyanya kubhidha kune yega yega ad boka, uku uchiwedzera kudzvanya mukati mebhajeti rakatarwa.

Google inopa nzira dzakawanda dzekubhidha kushambadzo. Vazhinji vashambadziri vanotarisa pane zvinoonekwa, clicks, uye kutendeuka, kana pamaonero evhidhiyo ads. Asi kana zvasvika pakuiswa ad, iwe unofanirwa kuziva kuti Google inotengesa nzvimbo yekushambadzira. Chikumbiro chako ndicho chinotara kuti vangani ads vanoonekwa mune imwe nzvimbo, saka iwe unofanirwa kunzwisisa nuances yeauction usati wabhidha. Akanyorwa pazasi pane mashoma marongero ekuita zvakanyanya emhando yekubhidha.

Paunosarudza nzira yekubhidha, funga chinangwa chedanidziro yako. Sarudza kana chinangwa chako chiri chekutyaira traffic kune yako webhusaiti kana kuvaka kufarira. Zvichienderana nezvinangwa zvako, ungangoda kushandisa mutengo-pa-kudzvanya (CPC) kubhidha. Zvisinei, kana chinangwa chako chiri chekusimudzira vatungamiri uye kuwedzera kutengesa, ungangoda kusunda zvinoonekwa uye madiki shanduko. Kana iwe uri mutsva kuAdwords, nyatsofunga zvinangwa zvako.

Paunenge uchitsvaga mazwi akakosha, zvakakosha kuti uvaedze muchikamu chekuyedza. Kupatsanura-kuyedza kunobvumidza iwe kuyera huwandu hwemari inounzwa neshoko rega rega. Semuyenzaniso, kana kambani A yakakwira bhidhi yezwi rakakosha iri $2, vachangoratidza zviziviso zvavo kuvanhu vane makomputa. Kana kambani B ine a $5 bid, they may have a different idea for what a “targeted” audience is looking for.

Mutengo pakushandura

The cost-per-conversion metric is a key factor to consider when determining how much to spend on AdWords. Nhamba yacho inowanzokwira zvakanyanya pane mutengo-pa-kudzvanya. Semuyenzaniso, unogona kunge uchibhadhara $1 pakudzvanya kwega kwega, asi munzvimbo yeinishuwarenzi, unogona kupedza kusvika $50. Kuziva kuti yakawanda sei yekushandisa kuchakubatsira iwe kutarisa pane yakanakisa ad zano. Hedzino dzimwe nzira dzekuona mutengo-per-conversion:

Chekutanga, you should know how to define “conversion.” This metric varies depending on the industry. Zviito zvekushandura zvinogona kubva pakutengesa kwekutengesa, kusaina-up, kana kushanya kune kiyi peji. Vazhinji vashambadziri vanoshandisawo mutengo-pa-yekutengwa metric kuongorora maitiro avo. Mune zvimwe zviitiko, this metric is known as “click-through rate.”

Iyo yakanyanya bhidhiyo yako, iyo yakakwirira mari yako-per-conversion inogona kuva. Kuwedzera bhidhi yako kuchawedzera mikana yako yekuwana mamwe mashanduko, asi zvakakosha kuti uzive huwandu hwehuwandu hwaunogona kushandisa kutendeuka kusati kwave kusingabatsiri. Muenzaniso wemutengo we-per-conversion metric ndeyekudzvanya-kuburikidza mwero (CTR) pamushandirapamwe weGoogle AdWords.

Imwe nzira yekuyera mutengo-per-conversion ndeyekuyera mutengo wekuwana mutengi. Shanduko inogona kuitika kana mushandisi akatenga, maregister eakaundi, download app, kana kukumbira callback. Kuyera uku kunonyanya kushandiswa kuyera budiriro yekubhadharwa kwekushambadzira. Zvisinei, email marketing, se SEO, inewo mari yepamusoro. Panyaya iyi, CPC chiyero chiri nani.

Nepo iwe unogona kuseta CPA chinangwa muAdwords, Google inoshandisa epamusoro muchina kudzidza uye otomatiki kubhidha algorithms kuona yakanakisa CPC bhidhi yako. Zvichienderana nevateereri vako uye chigadzirwa, unogona kubhadhara kupfuura chinangwa chako kune dzimwe shanduko, nepo vamwe vangakubhadharira mari shoma pane yaunotarisira. Mukufamba kwenguva, aya masimba anoenzanisa kunze uye hauzodi kugadzirisa mabhidhi ako eCPC.

Remarketing

The success of remarketing with AdWords has increased over the past 5 makore. The term’retargeting’ is an oxymoron for marketers, asi chave chirevo chemazuva ano, uye nokuda kwechikonzero chakanaka. Ndiyo nguva yesarudzo munyika dzakaita seFrance, China, uye Russia. Pane zvakawanda zvezvinyorwa zvekutengesa patsva, asi chinyorwa chino chichakurukura mabhenefiti ayo uye nei ichishanda.

Pfungwa yekutanga kuseri kwekutengesa zvakare neAdWords ndeye kunanga vashanyi vakasiya webhusaiti yako vasina kutenga chero chinhu. Ads that are relevant to your visitors’ needs are then targeted to those individuals as they browse the web. Kuita izvi, iwe unogona kuwedzera iyo AdWords remarketing kodhi kune yega peji rewebhusaiti yako, kana kuti kune vamwe vavo chete. Zvikamu zvepamberi zvekutengesa zvinogona kuvakwa uchishandisa Google Analytics. Kana vashanyi vangosangana neimwe seti yemaitiro, ivo vanowedzerwa kune yako remarketing list. Unogona kushandisa runyorwa urwu kuvabata paDisplay Network.

Competitor intelligence

In order to win the battle against your competitors in the online marketplace, iwe unofanirwa kunzwisisa kusasimba kwevakwikwidzi vako. Kana chigadzirwa chako kana sevhisi isiri yepamusoro kune chero mazwi akakosha, mukwikwidzi wako anogona kunge ari kushandisa mukana usina kunaka. Kushandisa competitor intelligence tools, unogona kuona matorero eizvi nekuvarova pane chiteshi chisina kukosha. Uhwu hungwaru hwekukwikwidza huchakubatsirawo kugovera mabhajeti kune akasiyana chiteshi uye kuisa pamberi peizwi rekutarisa..

Nekushandisa maturusi ehungwaru anokwikwidza, you can get a snapshot of your competitors’ digital marketing strategy. Zvishandiso izvi zvinogona kubva kune zvemahara, maturusi ekutanga kune bhizinesi-chikamu chekuongorora zvirongwa. Zvishandiso izvi zvinokubatsira kuti urambe uri pamusoro pemurwi uye kutonga vakwikwidzi vako munyika yepamhepo. Saizvozvo, maererano nenhamba, Bhizinesi repakati rine kusvika 29 vakwikwidzi, zvichiita kuti zvive zvakakosha kutarisa zviri kuitwa nevakwikwidzi vako kuti uwane mupendero.

Nhanho inotevera muPPC zano rekuita ndeyekuongorora makwikwi ako. Competitors’ ad copy can tell you a lot about what is working for them and what isn’t. Nekukwikwidza PPC njere, you can identify your competitors’ top keywords and study their ad copy to create more effective ads. Pamusoro pemakwikwi ePPC maturusi, ad-izwi makwikwi ekuongorora maturusi anogona kukubatsira iwe kuwana muganho pane vakwikwidzi vako.

Kunyangwe SpyFu uye iSpionage inopa yakanaka yemakwikwi ehungwaru maturusi, interface yavo haina kujeka intuitive. SpyFu muenzaniso wakanaka weizvi, inopa ruzivo rwakadzama mune anokwikwidza keyword rondedzero uye ad kopi. Inosanganisirawo ruzivo nezve mukwikwidzi ekumhara mapeji. Iyo ine yemahara vhezheni inoita kuti iwe uone mukwikwidzi ad kopi uye ekumhara mapeji. Inopa emahara mukwikwidzi mishumo, pamwe chete nematatu ekukwikwidza anokwikwidza chenjedzo pazuva.

Pane nzira dzakati wandei dzekugadzira yako AdWords account. Pazasi ini ndichavhara Broad match, Negative keywords, Single keyword ad groups, uye SKAGs. Ndeipi inoshanda zvakanyanya kune bhizinesi rako? Verenga kuti uone kuti ndeipi nzira inoshanda zvakanyanya kwauri. Heano matipi mashoma ekuti utange. Zvadaro, unogona kugonesa macampaign ako. Heano maitiro ekugadzirisa account yako uye kuwana zvakanyanya kubva kuAdwords.

Broad match

Kana iwe uchida kuona mitengo yepamusoro yekushandura uye kuderedza mutengo pakudzvanya, shandisa yakagadziridzwa yakafara match muAdwords. Chikonzero ndechekuti kushambadzira kwako kuchanyanya kukosha kune vashandisi vako, uye iwe uchave nekutonga kwakawanda pamusoro peiyo ad bhajeti. Mutambo wakakura muAdwords unogona kukurumidza kudya bhajeti yako yekushambadzira. Sezvineiwo, pane dzimwe nzira dziri nyore dzekuyedza marudzi ese emachisi. Verenga kuti udzidze nzira yekuwedzera yako ad bhajeti.

Kana ad yako iri kuratidza izwi rekutsvaga riine keyword yako, shandisa Broad Match modifier. Izvi zvicharatidza ad yako yekutsvaga kwakabatana iyo inogona kusanganisira masinonimi uye mamwe masiyano eizwi rakakosha. Broad Match Modifier imwe yemhando dzemachisi dzine chiratidzo. Kuwedzera iyi modifier, tinya pane Keyword tab uye tinya iyo + saina padivi peizwi rimwe nerimwe rakakosha. Broad match modifiers ndiyo inonyanya kushanda pakutyaira mhando inotungamira.

Kuedza kweGoogle nemutambo wakakura muAdwords kunogona kukuvadza vamwe vashambadziri, asi hazvizokuvadze yako Quality Score. Nepo vashambadziri vazhinji vachifunga kuti yakakwira CTR yakashata kune yavo Quality Score, izvi hazvisizvo. Saizvozvo, negative keyword development inovandudza Quality Score yako. Broad match CTR inonyanya kukosha kune keyword level Quality Score muAdWords pane chaiyo match CTR. Zvisinei, yakanaka keyword CTR ichabatsira ad yako kuwana yakanyanya kudzvanya inokwanisika.

Mutambo wakakura muAdwords wakanakira vashambadziri vasina yakazara keyword rondedzero. Inogona kubvisa zvisingadiwe yekutsvaga mhinduro uye kuderedza kudzvanya mari, zvichikubvumidza kuti uise pfungwa pamazwi akakosha anoshanda kune vateereri vako. Paunosanganisa mazwi asina kunaka neyakakura match, iwe unogona kuwedzera optimize ROI yako. Iyi sarudzo yakaunzwa makore mashoma apfuura asi yakawana kutariswa kushoma kusvika zvino. Kana iwe ukashandisa mazwi asina kunaka zvakanaka, ivo vanovandudza yako yakanangana neROI.

Negative keywords

Iwe unogona kuvharidzira kushandiswa kwemazwi akajairwa nemitsara kubva kumashambadziro ako ekushambadzira nekushandisa asina kunaka mazwi. Iwe unofanirwa kuwedzera mazwi asina kunaka kumushandirapamwe wako, kana kuti kune mamwe mapoka ad, kuitira kuti ads ako asabude pamatemu aya. Izvi zvinogona kubatsira kuchengetedza mari yakawanda. Heano maitiro aunoita izvi:

Tsvaga paGoogle kuti uwane mazwi asina kunaka. Nyora mukiyi izwi raunoda kunanga uye uone zvaunowana. Wedzera chero zvisingadiwe ads kune yako rondedzero yeAdWords negative keywords. Iwe unogona zvakare kutarisa yako Google Search Console uye analytics kuti uone kuti ndeapi mazwi makuru ari kukupa yakanyanya traffic kwauri.. Ita shuwa yekuwedzera aya mazwi pane yako runyorwa. Ichakupa iwe zano rekuti ndedzipi dzakakodzera kusabatanidzwa kubva kune ako ad mishandirapamwe.

A core negative keyword inoreva izwi riri mumutsara wezwi rinonyanya kukosha kumushandirapamwe wako. Kana iwe uri kushambadza plumber, haudi kunanga avo vari kutsvaga mabasa. Avo vari kutsvaga pombi, semuyenzaniso, aizopinda “plumber”, iro ringave core negative keyword. Broad match negative keywords, pane rimwe divi, kudzivirira shambadzo dzako kuti dzirege kuoneka kana munhu anyora mazwi ese emutsara wemazwi akakosha.

Shandisa yakashata yakafara match kana mutsara mutsara kuvharira ads. Iyo yakashata yakafara match inovhara kushambadza kwekutsvaga neaviri makiyi mazwi. Iyi mhando yeakaipa yakafara match hairatidze ads kana kubvunza kwako kunosanganisira ese asina kunaka keyword mazwi, asi mamwe acho achaonekwa mukutsvaga. Mutambo usina kunaka unonyatso shandiswa kune mhando kana zvinopihwa zvakafanana, uye haudi kuti vanhu vashandise isiriyo. Panyaya iyi, a negative wide match will do.

Single keyword ad groups

Kana iwe uri kuyedza kutyaira emhando yepamusoro zvibodzwa kune ako ads, unofanira kushandisa single keyword ad mapoka. Aya ads anonyanya kutarisisa kune imwechete keyword, uye ad kopi ichave 100% zvinoenderana neiyo keyword. Paunenge uchigadzira single keyword ad mapoka, tarisa kudzvanya kuburikidza nechiyero, maonero, uye kukwikwidzana kwemazwi ega ega. Iwe unogona kushandisa keyword planner kuti usarudze iwo akakodzera.

Single keyword ad mapoka inzira yakanaka yekuyedza akasiyana ad kukopa misiyano uye nekukwiridzira mishandirapamwe yako. Zvisinei, iwe unogona kuwana iyo imwechete keyword ad mapoka anotora nguva yakawanda kumisikidza uye kutonga kupfuura akawanda-mazwi ekushambadzira mapoka. Imhaka yekuti ivo vanoda akapatsanurwa ad seti kune yega kiyi kiyi. Nemushandirapamwe wemazwi akawanda, uchave nemazana emazwi akakosha, uye zvakanyanya kuomarara kuzvibata nekuzviongorora ese.

Pamusoro pekuwedzera mitengo yako yekushandura, single-keyword ad mapoka anogona zvakare kuvandudza kukosha kweads yako. Sezvo vashandisi vachitarisirwa kushandisa Google kuwana ruzivo, vanotarisira kuona mhinduro dzakakodzera. Shambadziro dzine izwi rekutsvaga rakafanana nerevateereri rinoburitsa mamwe madhibha neshanduko. SKAGs zvakare isarudzo yakanakisa yekushambadzira akawanda zvigadzirwa kana masevhisi. Pakupedzisira, iwe unozonyanya kufara nemhedzisiro yako kana ukashandisa single-keyword ad mapoka pane akawanda zvigadzirwa ad mapoka.

Nepo single-keyword ad mapoka asina kukwana kune ese marudzi ebhizinesi, ivo isarudzo yakanaka kana iwe uchitsvaga kukwidziridza yako mhando chibodzwa uye kuwedzera yako yekudzvanya-kuburikidza mwero. Aya mapoka ekushambadzira ane hyper-specific uye achakubatsira iwe kunzwisisa zviri nani CTR yako. Nekuwedzera kukosha kwema ads ako, iwe uchakwanisa kuderedza CPC yako. Iwe zvakare unozobatsirwa kubva pane zvirinani zvemhando zvibodzwa, izvo zvichaita kuti kuderedza kutendeuka mari.

SKAGs

SKAGs muAdwords inobvumidza iwe kugadzirisa ads ako kune chaiwo mazwi akakosha. Izvi zvinowedzera kukosha kuGoogle, pamwe neye ad yako mhando yemhando. Chibodzwa chemhando ndechimwe chezvinhu zvakakosha zvekufunga nezvazvo paunenge uchifunga nzira yekukwirisa mushandirapamwe wako. Mapoka echinyakare ad anowanzo aine mazwi akati wandei muboka rega rega rekushambadzira. Kuchinja ad yako kunogona kuwedzera CTR yako yemamwe mazwi makuru, uku uchiidzikisa kune vamwe. Ads ane SKAG ane ads anoenderana anowana yakakwira CTR uye yakaderera CPA.

Pakumisa SKAGs, iwe unofanirwa kuve nechokwadi chekuti iwe unoshandisa iyo yakafanana label pane yega yega keyword. Nenzira iyi, kana rimwe keyword richitanga rimwe, iyo ad hairatidze. Saizvozvowo, kana izwi rakakosha risiri mutsara-match kana chaiwo match, iyo ad haisi kuoneka. Iyi haisi nyaya hombe kana iwe uchitova nepfungwa yakanaka yemashandisirwo ako mazwi makuru.

Chikanganiso chinowanzoitwa nevashambadziri vazhinji kushandisa maSKAG akawandisa. Kuwedzera bhajeti yako yekushambadza nekushandisa asina basa makiyi inzira yechokwadi yekutambisa mari yako.. SKAGs inokubatsira kusefa mazwi asina kunaka uye kuita kuti zvive nyore kutarisa mashandiro ako. Iri ipfungwa yakanaka, kana uine mazana emazwi akakosha. Iyo zvakare inova nechokwadi chekuti ads ako anoenderana nevashanyi vako’ zvinodiwa.

SKAGs muAdwords inzira huru yekuisa zvikamu mishandirapamwe yako uye kunanga yakakodzera zoekwooden. Kana iwe uine akati wandei ega keyword ad mapoka, chimwe nechimwe chinofanira kunge chine peji rayo rekumhara. Iwe unogona zvakare kugadzira akawanda senge 20 single keyword ad mapoka. Izvi zvinokubatsira kuti uwane zvakanyanya nezveAdWords account yako. Imwe SKAG inogona kuve nemacampaign akawanda.

Peji yekumhara

Paunenge uchigadzira peji yekumhara kune yako Adwords mushandirapamwe, pane zvakawanda zvekufunga nezvazvo. Vashanyi vanodzvanya pane ad kana chinyorwa chinongedzo vanowanzotarisira kuwana zvirimo zvakafanana nezvavaitsvaga. Kana iwe usina zvakakosha zvemukati pane yako yekumisikidza peji, vashanyi vako vangangodzvanya kure. Pane kudaro, tarisa pakupa ruzivo rwakakodzera runogona kuvabatsira kuita sarudzo. Ita shuwa kuti peji rako rekumhara riri nyore kufamba, ine kufona kwakajeka kuita uye inopa mushandisi izvo zvavanoda.

Zviri papeji yako yekumhara zvinofanirwa kunge zvine mibvunzo yakakosha uye zvive nyore kuverenga. Dzivisa kuwandisa, zvinokanganisa zvinyorwa uye pop-ups. Peji yekumhara yeInvision muenzaniso wakanaka. Iyo yakachena uye inongova nenzvimbo imwe chete yekuita, asi iyo “Tarisa Vhidhiyo” ruzivo runosanganisirwa mulightbox, izvo zvisingatadzise kutendeuka. Zviri nyore kufamba, iyo yakakwira mwero wekutendeuka kwako.

Kukoshera ndechimwe chinhu chinokosha. Vashanyi kune peji rako rekutora vachange vachiuya nechinangwa chaicho, saka unofanirwa kuve nechokwadi kuti peji rako rinobva raratidza kukosha. Inofanira kuvabatsira kuwana ruzivo rwavanoda uye kuvaratidza kuti vari papeji chaiyo. Iyo yakakwirira kukosha kwayo, iyo yemhando yepamusoro zvibodzwa zvichave uye ad yako ichakwira kumusoro uye inodhura zvishoma. Zvinyorwa pasi apa ndezvimwe zvezvinhu zvakakosha zvepeji yekumhara yeAdwords.

Peji yako yekumhara inofanirwa kuve yakakosha kune kiyi izwi rauri kunanga. Semuyenzaniso, kana uri kushandisa keyword “tenga shangu,” iwe unozoda kuve nechokwadi chekuti peji rako rekumhara rinoenderana nechinangwa chemutsvagi. Izvo zviri papeji rako rekutora zvichange zvichibva pamazwi ako makuru uye zvinosarudza yako Quality Score. Kushandisa akanakisa maitiro anozowedzera shanduko yako. Nemhando yepamusoro Score, iwe unozogona kuderedza mari yako yekushambadzira uye kuwedzera kudzoka kwako pakudyara.

Iwe wakambonzwa nezve PPC kushambadzira, asi pamwe hausati wamboshandisa Google's advertising platform, Adwords. Ichi chinyorwa chinopa tarisiro yePPC advertising, kusanganisira yayo Bidding modhi, Keyword research, uye bhajeti. Kuti nditange, tevera matanho aya. Aya ndiwo matanho ekutanga ekubudirira kwePPC mushandirapamwe. Kana iwe uchida kuwedzera kuoneka kwako uye kuwedzera mitengo yako yekutendeuka, tinya pano. Kuti uwane rumwe ruzivo, verenga gwara redu reAdWords.

Pay-per-click (PPC) advertising

Kushandisa pay-per-click advertising paAdwords inzira yakanaka yekukurumidza kuratidzwa. Kunyangwe iyo fomula chaiyo yakaoma, zviri nyore kunzwisisa. Mari inopihwa nemushambadzi ndiyo inotara mutengo wekudzvanya. Kana yabvumirwa, ads anowanzo buritswa nekukasira. Pamusoro pe, PPC ads inogona kugadzirwa kuti itarise nzvimbo dzakananga. Mune zvimwe zviitiko, PPC yakanangana inogona kuitwa kune zip code level.

Maakaundi ePPC akaiswa mumishandirapamwe uye mapoka ad, izvo zvinoumbwa nemazwi akakosha uye ads anoenderana. Mapoka eAdd ane rimwe kana akawanda keywords, zvichienderana nezvinodiwa nebhizinesi. Dzimwe nyanzvi dzePPC dzinoshandisa single keyword ad mapoka, zvichivabvumira kuve nekutonga kwakanyanya pamusoro pekutengesa uye kunanga. Zvisinei nekuti unosarudza kuronga sei mushandirapamwe wako, Adwords inopa akawanda mabhenefiti.

Mukuwedzera kune yekutsvaga injini yekutsvaga, PPC kushambadzira paAdwords inopa iyo yakawedzerwa bhenefiti yekushambadzira email. Constant Contact's email marketing tool inoshanda zvakakwana nePPC advertising, kuita maitiro ekugadzira uye kutangisa ads nekukurumidza. Semunyori akazvimirira, Raani Starnes anoshanda muzvivakwa, marketing, uye zvebhizimusi zvemukati. Anofarirawo kunyora nezvekudya uye kufamba.

PPC kushambadzira ine zvakawanda zvakanaka. Nokuda kwechinhu chimwe, Kushambadzira kwePPC kunoita kuti utarise vatengi uye ugadzirise mabhidhi ako zvichienderana nedata uye nzvimbo yevateereri vako. Unogona kushandisa iyi data kugadzirisa mabhidhi ako zvichienderana nezviri kutsvagwa nevatengi vako. Pamusoro pe, unogona kushandisa ruzivo rwe data kukwirisa mishandirapamwe yako uye kuderedza kutambisa mari yekushambadzira. Iwe unogona zvakare kusarudza kubva akati wandei ad mafomati, zvakadai semashambadziro ekutenga anoratidza zvigadzirwa zvako zviri pachinzvimbo chepamusoro, uye kuratidza kushambadzira, izvo zvinokurudzira kutendeuka.

Mabhenefiti ePPC kushambadzira akajeka. Iwe unogona kushandisa akasiyana akakosha mazwi uye mishandirapamwe yekushambadzira kunanga mapoka akasiyana uye vateereri. Pay-per-click advertising inoshanda padesktop uye mobile platforms, uye inowedzera simba reInternet. Anenge munhu wese anoshandisa internet kuti awane zvavanoda, uye iwe unogona kutora mukana weichi chokwadi. Kana yakashandiswa nemazvo, kubhadhara-per-click advertising paAdwords inzira huru yekutora kutariswa kwevangangodaro vatengi.

Bidding model

Iwe unogona kushandisa iyo bhidhi modhi yeAdwords kuona kuti imarii yaunofanira kushandisa pane mamwe ad slots. Iyo auction inoitika pese painenge paine vacancy mune ad slot, uye inosarudza kuti ndedzipi ads dzichaonekwa panzvimbo. Iwe unogona kusarudza kuisa pfungwa pakudzvanya, maonero, kutendeuka, maonero, uye zvisungo, uye iwe unogona zvakare kushandisa mutengo-per-tinya kubhidha kubhadhara chete kana munhu adzvanya pane yako ad.

Iyo Maximize Shanduko zano rinoshandisa muchina kudzidza kuti uwedzere kudzvanya kwako uye kushandisa mukati mebhajeti rako remazuva ese. Inotarisa zvinhu zvakadai senguva yezuva, nzvimbo, uye hurongwa hwekushanda. Inobva yaisa bhidhi rinowedzera shanduko yebhajeti yezuva nezuva yaunopinda. Iri zano rakanakira vanhu vane mabhajeti akakwira vanoda kutsvaga vhoriyamu uye yakasimba shanduko yekuita pasina kutambisa mari. Kunze kwekukwenenzvera kudzvanya kwako, iyo Maximize Shanduko zano zvakare inosevha iwe nguva nekuita otomatiki mabhidhi ako.

Iwe unogona zvakare kuedza iyo CPC modhi yemanyorero. Inokwezva traffic yemhando yepamusoro uye inova nechokwadi chekudzvanya-kuburikidza nechiyero. Zvisinei, zvinoda nguva yakawanda. Mishandirapamwe yakawanda ine chinangwa chekushandura, uye CPC yemanyorero inogona kunge isiri iyo sarudzo yakakodzera kwavari. Kana iwe uchida kuwedzera shanduko dzako kubva pakubata kwako, unogona kusarudza kushandisa yakakwidziridzwa CPC modhi. Iyi modhi isarudzo yakanakisa yekushambadzira zvakare uye nemakampani emhando.

Sezvambotaurwa pamusoro, Google inopa mhando dzakasiyana dzemabhidhi emakambani akasiyana ekushambadzira. Saka iwe unofanirwa kunzwisisa zvibodzwa zvemushandirapamwe wako usati wasarudza iyo yekubhidha modhi yeAdwords. Mishandirapamwe yakasiyana ichabatsirika kubva kune nzira dzakasiyana dzekuwedzera shanduko. Iwe unofanirwa kusarudza nzira yakakodzera yemushandirapamwe wako. Saka, ndedzipi nzira dzakanakisa dzekubikisa pamushandirapamwe wega wega? Ngatitarisei mamwe emaitiro akajairika muAdwords uye tidzidze kubva kwavari.

Smart kubhidha ndiyo yakanakisa sarudzo yekuwedzera mareti ekutendeuka. Smart mabhidha modhi inogadzirisa otomatiki mabhidhi zvichienderana nemukana wekushandurwa. Kushandisa yakanangwa mutengo-pa-ye-kuwana mabhidhiri kunogona kukubatsira kubata idzi dzakachipa shanduko. Zvisinei, iwe unofanirwa kuyeuka kuti kazhinji kuchinja mabhidhiri kunogona kuderedza mari yako yekushambadzira. Naizvozvo, kugadzirisa mabhidhi ako nguva zhinji kunogona kukanganisa bhajeti yako uye mwero wako wekutendeuka. Ichi ndicho chikonzero Smart Bidding Models Yakanakira Kuwedzera Mari Yako

Keyword research

Kukosha kwekutsvaga kwemazwi akakosha mudanho rekuronga reAdwords mushandirapamwe haugone kuwedzeredzwa. Keyword tsvagiridzo inokubvumidza iwe kuseta zvinotarisirwa zvinotarisirwa zvemishandirapamwe yako uye ive nechokwadi chekuti zvakanangwa uye zvinoshanda. Zvichakubatsirawo kuona mazwi akakosha emushandirapamwe wako. Paunenge uchironga mushandirapamwe wako, iwe unofanirwa kuve wakananga sezvinobvira uye funga nezvesese zvinangwa zvepurojekiti yako nevateereri. Kuti ikubatsire kuwana iwo anonyanya kukosha mazwi, unogona kushandisa Google Keyword Planner.

Maitiro ekutsvagisa mazwi akakosha inzira huru yekuona kuti ndeapi mazwi ari kushandiswa zuva nezuva kutsvaga chigadzirwa kana sevhisi yako.. Kana iwe uchinge waziva kuti ndeapi mazwi makuru ari kufamba muindasitiri yako, iwe unogona kuona kuti ndeapi mitsara uye mazwi achaburitsa yakanyanya traffic. Iyi nzira ichakubatsira iwe kugadzira nzira yekushambadzira inoshanda yesaiti yako uye ita shuwa kuti iri pamusoro pekutsvaga injini mhinduro.. Kuti uwedzere mikana yako yekuwana organic traffic, shandisa keyword tool yakadai seGoogle Keyword Planner.

Imwe nzira yekuwana akakosha mazwi ndeye kushandisa Google Trends. Izvi zvinokuratidza huwandu hwekutsvaga kwemazwi ako makuru uye kuti ndeapi muzana yeidzo yekutsvaga yaive pawebhusaiti yemukwikwidzi wako.. Keyword research haifanire kugumira pakungotsvaga vhoriyamu uye mukurumbira – iwe unofanirwawo kufunga kuti vangani vanhu vakatsvaga zvigadzirwa kana masevhisi ako. Nekushandisa ma metrics aya, unogona kuwedzera mikana yako yekuita purofiti yakawanda. Nepo maitiro ekutsvagisa mazwi akakosha ari kunyanya manyore, inogona kuvandudzwa nemametric akasiyana.

Pakutsanangura misika inobatsira uye kunzwisisa chinangwa chekutsvaga, keyword research inogona kukubatsira iwe kuwana niche iyo inoburitsa yakanaka ROI. Tsvagiridzo iyi inokupa nzwisiso yenhamba mupfungwa dzevashandisi veinternet uye nekukubvumidza kukwenenzvera yako AdWords mushandirapamwe.. Google's Keyword Planner chishandiso chinogona kukubatsira iwe kugadzira yakabudirira ad yechigadzirwa chako kana sevhisi. Chinangwa chekupedzisira chekutsvaga kwemazwi akakosha kugadzira maratidziro akasimba kune vanhu vari kutofarira chigadzirwa chako / sevhisi zvinopihwa..

Budgeting

Kana iwe uchida kuwedzera kugona kweAdWords yako mushandirapamwe, unofanira kuziva kugadzira bhajeti. Google inobvumidza iwe kuseta bhajeti yemushandirapamwe wega wega. Iwe unogona kuseta bhajeti yezuva nezuva, asi zvakanaka kuyeuka kuti mushandirapamwe unogona kushandisa kusvika kaviri bhajeti rayo rezuva nezuva pane chero zuva rakapihwa. Unogona kushandisa bhajeti remazuva ese kumapoka emapoka ane maitiro akafanana. Zvakare, ramba uchifunga kuti Google inongopfuura bhajeti yako yezuva nezuva kusvika 30.4 nguva mumwedzi.

Paunenge uchironga bhajeti yeAdwords, ita shuwa yekuchengeta mupfungwa kuti yako ad bhajeti inongoenda kure. Kana ukashandisa mari yakawanda kupfuura yaunokwanisa, unogona kupedzisira warasikirwa nemari. Pamusoro pe, unogona kupedzisira uine yakaderera CPA pane zvawaitarisira. Kunzvenga izvi, edza kushandisa mazwi asina kunaka. Aya marudzi emazwi akakosha ane yakaderera traffic uye kukosha. Zvisinei, vanowedzera huwandu hwemhando yemashambadziro ako.

Imwe nzira yekuseta bhajeti reAdWords kuita bhajeti rakagovaniswa. Nokushandisa bhajeti rakagoverwa, unogona kupa mishandirapamwe yakawanda kuwana mari yakafanana. Zvisinei, nzira iyi haikubvumiri kuti utarise akawanda bhajeti kugadzirisa panguva imwe chete. Pane kudaro, unogona kungotaura kuti une $X mubhajeti yako uye mushandirapamwe wako uchakwereta iyo mari kubva kuaccount. Kana iwe usingade kugovera bhajeti yako, unogona kushandisa mafambiro emari, izvo zvinokutendera kuti ugadzirise mari yako yese yemwedzi nemwedzi nekamwe kusvika katatu pamwedzi.

Iyo yakajairwa nzira yebhajeti yeAdwords Mutengo-Per-Click (CPC). CPC advertising inokupa yakanakisa ROI nekuti unobhadhara chete kana mumwe munhu adzvanya pane yako ad. Iyo yakachipa zvakanyanya pane yechinyakare advertising, asi iwe unofanirwa kubhadhara kusvika waona mhinduro. Izvi zvinoreva kuti iwe uchave uine chivimbo mukuedza kwako uye mugumisiro. Iwe unofanirwa kuona kuti ads ako ari kukuunzira kutengesa kwaunotevera.