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There are several ways to increase the click-through rate of your advertisements on Google. Unogona kukopa uye kunama mamwe ads, kana kuti tarisa mabhokisi ose ari maviri. Zvadaro, ita shanduko inodiwa kumusoro wenyaya uye kopi yechishambadzo chakakopwa. Unogona kuenzanisa shanduro mbiri kuti uone kuti ndeipi inoshandura zvirinani. Mushure mekunge maita zvese izvi, unogona kuenderera kubhidha paaya mazwi akakosha. Heano matanho ekutevera kuti uwedzere kudzvanya-kuburikidza nechiyero chezviziviso zvako paGoogle.
Pay-per-click (PPC) kushambadzira kunobvumira iwe kusvika kune vateereri vako pavanenge vachitsvaga izvo zvaunofanira kupa. Aya ads anotsigirwa neGoogle nemamwe makambani uye anoratidzwa pamawebhusaiti kana vanhu vakanyora mazwi akakosha. Iyo inonyanya kufarirwa fomu yePPC advertising ndeye yekutsvaga injini yekushambadzira (SEM), izvo zvinokutendera kuti uise zviziviso zvezvimwe zvigadzirwa nemasevhisi kana vashandisi vachizvitsvaga. Aya ads anoratidzwa kana vanhu vachitsvaga zvigadzirwa zvekutengesa nemasevhisi, sezvipo zvepamusoro-soro, kana masevhisi emunharaunda. Iyo yekubhadhara-per-click modhi ndiyo imwe yenzira dzinoshanda dzekusvika kune chako chinangwa chevateereri.
Kushambadzira kwePPC paAdwords kuri kuwedzera kuve kwakaoma nekufamba kwenguva. Iyi nzira yekushambadzira ndiyo yakajairwa kumapuratifomu emukati uye injini dzekutsvaga sezvavanoziva mari yakawandisa kubva kushambadziro.. Iwo mapuratifomu anopihwa mubairo wekuwedzera maitiro uye mhando yemashambadziro avo ekushambadzira, uye e-commerce mawebhusaiti anovimba nepurofiti kubva kune zvigadzirwa margin kuita mari yavo. Nepo PPC ingaite seyakapusa pamusoro, inogona kuoma kana yaitwa zvisizvo. Kana uine mibvunzo yekuti ungawana sei mibairo yakanaka kubva pamushandirapamwe uyu, Chair 10 Kushambadzira kunogona kukupa mazano ehunyanzvi.
Imwe yeakanakisa maficha ePPC kushambadzira ndeyekuti iwe unogona kunanga vateereri vako zvakadzama. Kushambadzira kwePPC kunoshanda padesktop uye mafoni mapuratifomu uye kunowedzera simba reinternet. Vanhu vazhinji vanotsvaga pawebhu uye havamirire kuti TV kana nhepfenyuro yeredhiyo ibude. Iyo inodhura-inoshanda uye inovandudza nzira yekushambadzira. Kuti bhizinesi riwedzere purofiti kubva kuPPC kushambadzira, zvakakosha kuti uzive kuti vateereri vako ndevapi.
Before creating your own Adwords campaign, iwe unofanirwa kuita imwe keyword research. Keyword research yakakosha pakutanga mukuita nekuti inobatsira kuseta zvinonzwisisika mutengo zvinotarisirwa uye inopa mushandirapamwe wako mukana wakanyanya wekubudirira.. Iwe unofanirwa kushandisa a keyword research tool kuti uwane akanakisa mazwi akakosha pamushandirapamwe wako. Ita shuwa kuve yakananga sezvinobvira mukunongedza kwako, sezvo izvi zvichakubatsira iwe kuwana zvakanakisa mhedzisiro. Zvakanaka, iwe unofanirwa kushandisa chishandiso chinoratidza kukwikwidza uye kuomarara nhanho kune yega yega keyword.
Chimwe chishandiso chinobatsira chekutsvaga mazwi akakosha ndeyeGoogle AdWords kiyi yekutsvagisa chishandiso. Ichi chishandiso chinokutendera iwe kuti uchinje nzvimbo yako kubva kune yakasarudzika kuenda kune yakatarwa nzvimbo. Izvi zvinonyanya kubatsira kune avo vanoshandisa emuno SEO mazano ekutengesa bhizinesi ravo. Iyi ficha inobvumidza iwe kushandisa kiyi yekutsvagisa maturusi anonangwa kune dzakananga nzvimbo. Mukuwedzera kune chimiro chenzvimbo, chishandiso chinokutendera kuti utaure mhando yezvigadzirwa uye masevhisi auri kupa. Paunenge waona iwo akanakisa mazwi ebhizinesi rako, unogona kuzvishandisa kukwenenzvera yako AdWords mushandirapamwe.
Kunze kwe adwords, keyword research inobatsirawo kune SEO. Izwi rakakosha rine vhoriyamu yekutsvaga yakakura uye mashoma makwikwi anogona kugadzira traffic. Asi kuti uwane traffic, iwe unofanirwa kuenderera mberi nekutarisa kuita kwayo kuti uve nechokwadi chekuti iri kugadzira iyo chaiyo mhando yetraffic. Izvo zvakakosha kuti uzive kuti kiyi izwi raimbozivikanwa nhasi pamwe haichisiri iyo yakanakisa sarudzo yebhizinesi rako. Chinokosha ndechekutsvaga izwi rakakosha rinowana huwandu hwakanaka hwetraffic mwedzi nemwedzi uye rinowana mukurumbira.
The rise of search engine marketing (SEM) kwave kukurumidza. Zvisinei, iyo chaiyo yekunangwa kwebvunzo-nhanho inogona kunge iri kunyura. Nekusimuka kwechirongwa chekuratidzira kushambadzira, yekutsvaga injini yekushambadzira inogona kunge isiri iyo inonyanya kushanda nzira yelaser-yakatarisana advertising. Ichi chinyorwa chichafananidza mhando shanu dzenzira dzekunangisa pamhepo. Ichi chinyorwa chichafananidzawo kushambadzira kwechirongwa chekuratidzira uye kushambadzira kwega-wega. Kuti uone kana imwe inoshanda zvakanyanya kune bhizinesi rako, ramba uchiverenga!
Imwe nzira yekunanga nayo vanhu ndeyekuvanangisa nezviitiko zvehupenyu. Zviitiko zvehupenyu zveGoogle zvinonangana nevashandisi vari kusangana nechiitiko chakakosha, kana kuti ndiani achakurumidza kuona chiitiko chinokosha. Rudzi urwu rwekushambadzira rwunokutendera kuti utarise zvigadzirwa kana masevhisi anoenderana nezvinodiwa nemushandisi. Aya mazwi akakosha kazhinji haatsvage nevanhu vazhinji. Google's Hupenyu Zviitiko yakananga nzira yakanangana nevashandisi vane zvakasiyana zvinodiwa. Rondedzero iri pazasi inosanganisira mimwe mienzaniso yezvikamu zvidiki uye zvikamu zvechimwe nechimwe.
Kunangwa kwevarume nevakadzi ndiyo imwe sarudzo. Kunangwa kwevarume nezera zvava kuwanikwa muAdWords show campaigns. Google yakazivisa kusefa kwevakadzi munguva pfupi yapfuura 2016, asi haisati yawedzera chimiro chevabereki kutsvaga mishandirapamwe. Gender targeting inoita kuti vashambadziri vasarudze boka revanhu ravanoda kunangana nemashambadziro avo. Paunenge uchitarisa kushambadza nezera, vashambadziri vanogonawo kutsanangura kana vachida kuratidza ads kune avo chete vanowira mukati mezera rakati.
Kunangwa kwenzvimbo kunobvumira vashambadziri kusvika kune vanhu vane zvavanofarira. Nekunongedza vanhu zvichienderana nenzvimbo, AdWords vashambadziri vanogona kusvika kune vanhu vagara vanofarira chigadzirwa kana sevhisi. Izvi zvinobvumira kuita kurinani kwekushambadzira uye kuwedzera kwekudyidzana mazinga nemashambadziro. Zvinobatsirawo kuvandudza kuita mari, sezvo vashambadziri vanogona kuona kuti ndeapi zvikamu zvehuwandu hwevanhu vari kushingaira kuita zvigadzirwa nemasevhisi avo. Pamusoro pe, inogona kuvabatsira kuti vataure mashoko acho pamberi pevanhu vakakodzera panguva chaiyo.
If you’re using Google Adwords, unogona kunge wakanzwa nezve ad extensions. Izvi zvinowedzera imwe nzvimbo kune yako ad kopi, zvichikubvumidza kuti uwedzere rumwe ruzivo nezve chigadzirwa chako kana sevhisi, kana kutowedzera kudanwa kwemanzwiro kuita. Vanonyanya kukosha kune vashambadziri vane zvakawanda zvekutaura, asi hauna nzvimbo yakakwana yekuzviita mune yakajairwa hunhu muganho weGoogle ads. Iwe unogona zvakare kuda kushandisa ad ekuwedzera kune akasiyana ekuita metrics, sekudzvanya-kuburikidza-chiyero uye CPC, kusvika kune vateereri chaivo.
Kuwedzerwa kwemitengo inzira yakanaka yekuratidza zvigadzirwa nemasevhisi ako bhizinesi rinopa. Vanobvumira vatengi kutsvaga zvigadzirwa nemasevhisi zvakanyanya. Uye sezvo yega yega ad yekuwedzera inoshandisa yayo link, vatengesi vepamhepo vanogona kufamba nyore vakananga kuchigadzirwa kana sevhisi yavari kutsvaga. Aya ekuwedzera zvakare anochinjika zvakanyanya, inova chinhu chikuru kune mabhizinesi ane akawanda mapeji. Kugadzira kuwedzera kwemutengo, shanyira peji rekutsigira reGoogle kuti uwane rumwe ruzivo.
Kusimudzira ad ekuwedzera ndeimwe nzira huru yekuwedzera shanduko dzako. Maererano neimwe ongororo, 88 muzana yevatengi vanoshandisa makuponi pavanotenga online. Iyi yekuwedzera inosimbisa zvakakosha zvinopihwa uye inotora vatengi vakananga kune iyo inopihwa. Pamusoro pekuwedzera CTR yako, inopawo data nezve izvo vatengi vako vanoda. Chikamu chakanakisisa? Iyo yekuwedzera inoshanda zvisina mutsetse neGoogle's interface. Iyo mobile-optimized AMP peji ichaita kuti kusanganisa kuve nyore.
Kuenderana kwakakosha pakubudirira kweAdWords. Relevancy chinhu chakakosha mukusimudzira ad kudzvanya kuburikidza nemitengo uye kugadzirisa yako yese mushandirapamwe kuita. Google yakataura kuti kuwedzera Mawedzero kumashambadziro ako anogona kuvandudza CTR yavo kusvika 20%. Zvisinei, kukosha nguva dzose kwakanakisisa, uye zvinogona kusashanda zvakanyanya kana uri kunanga kune vakasiyana vateereri. Nzira yakanakisa yekuiedza ndeyekuyedza uye kuona zvinoshanda nezvisingaite.
To set the budget for AdWords, iwe unofanirwa kuziva kuti unobvumidzwa kushandisa chete $304 mwedzi. Muganhu uyu hausi wekutenderera 30 bhajeti rezuva asi bhajeti remwedzi wekarenda. Kana mushandirapamwe wako ukatanga pakati pemwedzi kana mushure 15.2 mazuva, iyo bhajeti ichaverengerwa zvinoenderana. Kuti uve nechokwadi chekuti uri kushandisa mari yakakodzera mwedzi wega wega, unofanira kutarisa ROAS yako uye CPA maitiro kwemwedzi yakati wandei.
Sezvo kuita kwemushandirapamwe wako weAdWords kunowedzera, unofanira kuwedzera bhajeti yako. Kunyange iwe ungada kuchengeta bhajeti yakasimba, hausi kuda kuenda pamusoro payo. Chinhu chiduku chekuedza chinogona kubhadhara. Imwe nzira yekuseta bhajeti iri mukati mehuwandu hwako ndeyekutarisa CPC yako zuva rega rega. Kana mushandirapamwe wako ukaita zvakanaka, iwe unogona kugadzirisa bhajeti yako zvichienderana nemhedzisiro yako yezuva nezuva.
Kushandisa iyo Cost-Per-Click nzira ndiyo yakajairwa bhajeti nzira yeGoogle AdWords. CPC inopa yakakura ROI nekuti iwe unobhadhara chete mibairo kana mushanyi adzvanya pane ad yako. Zvisinei, iyi bhajeti nzira haisi yebhizinesi rega rega. Kana uine account hombe, unogona kuunganidza mishandirapamwe yakafanana pasi pebhajeti rimwechete. Asi yeuka kuti mafambiro haafanire kugadzikana. Mamwe maitiro anogona kuve nemhedzisiro yakakura yemwaka, iyo inofanirwa kutariswa paunenge uchiisa bhajeti yako.
Iwe unogona zvakare kuda kufunga nezve kushandisa negative keywords. Kana iwe uri playhouse theatre, semuyenzaniso, you might use negative keywords such as “movie.” Although these types of keywords get less traffic, vane kukosha kwepamusoro. Nokushandisa mazwi asina kunaka, unogona kusimudzira yako yemhando zvibodzwa. Iwe unogona zvakare kuedza kushandisa refu-muswe keywords, zvakaita se “playhouse theatre” kana “movie.”
