Author: author author

Kune dzakawanda nzira dzakasiyana dzekugadzira iyo Adwords account. Heano mamwe emamwe akajairika. Muchinyorwa chino, Ini ndichavhara CPC, Machisi chaiwo, Re-targeting, Extensions, nezvimwe. Tinovimba, matipi aya achakubatsira kuti utange uye uite zvakanyanya kushambadzira kwako. Rangarira kuti yako Adwords account iropa rewebhusaiti yako, saka wana nguva yekudzidza nezvechimwe nechimwe. Paunenge uchinge uine nzwisiso yekutanga yeAdwords, iwe unenge wakagadzirira kugadzira yako yekutanga mushandirapamwe!

Mari yekudzvanya (CPC)

Iwe unofanirwa kuziva kuti Mutengo Pakudzvanya (CPC) muAdwords haina kufanana neCPC mumushandirapamwe wekushambadzira. Nepo CPC inoreva mutengo wekushambadzira, CPM ine hanyn'a nehuwandu hwemaonero ad yako inowana. Kunyangwe mutengo wekushambadzira unosiyana zvakanyanya, anonyanya kufarirwa ekushambadzira epamhepo maturusi anoratidza CPC yezvavanovavarira mazwi makuru. Iwe unofanirwawo kuziva kuti CPC haireve mutengo wepamusoro pese kubaya.

Mutengo wega wega unoenderana nezvinhu zvakasiyana, kusanganisira chibodzwa chemhando, iwo keywords, uye ad text. Yemhando yepamusoro zvibodzwa zvekushambadzira zvinokwezva akawanda mabhatani uye anogona kutarisira kuderedzwa kusvika 50%. Zvibodzwa zvemhando yepasi zvinokwezva zvibodzwa zvishoma, uye naizvozvo, iwe uchabhadhara yakakwira CPC. Kuvandudza CPC yako, edza kukwenenzvera mavara ako ad uye webhusaiti yako. Ita shuwa kuti une yakakwira CTR yekukurudzira vashanyi kudzvanya pane yako ad.

Iyo CPC inoiswa nekambani yekushambadzira kuburikidza neauction. Mutengi anogona kusarudza kuendesa mabhidhi pamaoko kana otomatiki. The manual bidder inotsanangura iyo yakanyanya CPC yezwi rakakosha kana ad boka. Manually bidders vanochengetedza kutonga pamusoro pemabhidhi avo uye vanogona kugadzirisa mabhidhi avo kuti vawane mamwe mabhidhi. Iyi sarudzo inogona kubatsira munzira dzakawanda. Kunyangwe zvakakosha kuti uve nechokwadi chekuti unoziva bhajeti yako usati watanga kushambadzira, iwe unofanirwa kunzwisisa mashandiro anoita auction uye chii chekutarisira.

Kuve neruzivo rwechinangwa chako ROI kwakakosha kune yakabudirira ad danidziro. Iwe unofanirwa kuve nechokwadi chekuti haupotsa chero kutengesa kana kutungamirira mikana. Kana iwe uchibhadhara zvakaderera, iwe uchava nenguva yakaoma kugadzira ROI. Asi nekuchengeta mupfungwa kuti iyo max mutengo pakudzvanya haisi nguva dzose mutengo wekupedzisira, unogona kukwidziridza CPC kuti uwedzere purofiti yako. Iwe unofanirwawo kuziva nezve chokwadi chekuti iyo max CPC muAdwords haisi iyo yekupedzisira mutengo. Vazhinji vashambadziri vanongobhadhara mari shoma kuti vapfuure neAd Rank zvikumbaridzo kana kurova vavakwikwidzi vavo’ Ad Rank.

Facebook Ads inosiyana kubva kune yechinyakare yekutsvaga injini mumaverengero avanoita CPC. Panzvimbo pekufunga ad renji kana mhando zvibodzwa, Facebook inotarisa pane yako ad yakanangana nevateereri. Vamwe vateereri vakanangwa vachadhura kupfuura vamwe. Vateereri vakanangwa vanotorawo chikamu mukukwirisa kubhidha uye nguva yemushandirapamwe. Chibodzwa chakakodzera chimwe chinhu muFacebook Ad CPC. Facebook inoverengera mutengo wekumhanyisa kushambadzira zvichienderana nemhinduro inotarisirwa. Zvibodzwa zvepamusoro zvinopihwa nemitengo yakaderera yekumhanya.

Machisi chaiwo

Kana iwe uchinetseka kuti ungagadzira sei mutambo chaiwo muAdwords, hausi wega. Google nguva pfupi yadarika yakaita shanduko kumitemo yavo yekufananidza. Kunyange zvichiri kugona kushandisa iwo chaiwo match yemazwi ako akakosha, ine zvishoma kudarika mutsara kana kuenzanisa kwakafara, izvo zvinogona kuita kuti ad yako ioneke kumibvunzo yausingade kushambadza pairi. Iwe unogona kugadzirisa iwo chaiwo matcheti kuti udzikisire kuoneka kwead yako kune zvisina basa kana yakaderera-kuita akasiyana..

Semuyenzaniso, kunyatsoenderana nekiyi yerwendo rwemhando yekufamba hairatidze kutsvaga kweiyo brand. Pane kudaro, kuderedzwa kwendege kushambadza hakuzoratidzwa mukutsvaga makiyi emhando yerwendo. Izvi zvinonyanya kubatsira kune vashambadziri vane bhajeti rekukura. Nepedyo musiyano unoenderana, mazwi avo emazuva ano achawedzera pakusvika uye vachakwanisawo kuwana zvitsva, mazwi akakosha anoenderana nechinangwa chemushandisi. Pakupedzisira, otomatiki kubhidha inovabvumira kuchengetedza kuita kwavo kunyangwe kusvika kwavo kuchiwedzera.

Iwo chaiwo match muAdwords anofanana nekiyi izwi kana chirevo. Kana vanhu vachitsvaga iro izwi chairo kana chirevo, a ad icharatidzwa yemutsara iwoyo chaiwo. Mazwi akakosha emakwikwi ane mwero wepamusoro wekudzvanya. Zvisinei, unogona kusawana kudzvanya kwakawanda kana zvinoonekwa paunoshandisa mutsara wezvirevo. Asi, ivo vanonyanya kuoneka kana munhu achitsvaga chigadzirwa kana keyword ine chekuita nechigadzirwa chako.

Kana zvasvika kune keyword match muAdwords, kushandisa mhando yemutambo chaiwo ibheti ine njodzi. Kunyange inogona kunge iri nzira inoshanda yekuwedzera yako webhusaiti kuoneka uye traffic, zvinogonawo kuita kuti webhusaiti yako igamuchire zvirango kubva kuGoogle. Saka zvakakosha kuti unyatso ongorora yako backlink mbiri. Zvikasadaro, unogona kuonekwa sekutamba mhinduro dzeinjini yekutsvaga. Iwe unofanirwa kushandisa chaiyo match keyword pazvinenge zvakakodzera.

Re-targeting

Imwe yedzakanakisa nzira dzekuwedzera kutarisisa kwako zvakare neAdwords mushandirapamwe ndeyekugovera vateereri vako.. Nekugovera vashanyi vesaiti yako maererano nehuwandu hwevanhu, unogona kuona kuti ads ako anoratidzwa chete kune avo vanofarira zvigadzirwa zvako. Iwe unogona kunyange kugovera vashanyi vako nenyika, murume kana mukadzi, age, nezvimwe zvinhu kuti uwedzere mibairo yako. Heino dhairekitori rekugovanisa vashanyi vewebhusaiti yako yekushambadzira zvakare neAdwords.

Kutarisa zvakare neAdwords mishandirapamwe inogona kushandiswa pamhando dzakasiyana dzemawebhusaiti uye nharembozha. Kusiyana nekutengesa pasocial media, dynamic retargeting inoshandisa keywords kubva pakutsvaga pane webhusaiti yakashanyirwa. Mishandirapamwe yekutarisa zvakare inogona kuitwa kuburikidza nekuchinjana uye pakati. Asi usati washandisa nzira iyi, ita chokwadi chekudzidza nezve akanakisa maitiro erudzi urwu rwekushambadzira. Unogona kuvandudza mitengo yako yekushandura uye kuwedzera ROI yako nekutevera aya akanakisa maitiro.

Kushandisa kutarisisa zvakare neAdwords ine social media mapuratifomu inzira inoshanda yekubatana neazvino uye vangangove vatengi. Facebook inzira yakanaka yekuvaka yako yekutevera, nepo Twitter ine anopfuura makumi manomwe muzana evashanyi vayo pamwedzi vari mbozha. Saka ita shuwa kuti ads ako anoenderana nevashandisi venhare. Kutarisa zvakare neAdwords kuchakubatsira kutora kutarisa kwevateereri vako uye kuvashandura kuva vatengi vanobhadhara.

Iwe unofanirwawo kunzwisisa mhando dzakasiyana dzemabhidhi emhando dzeAdwords. CPC kubhidha inokubatsira kuti uwedzere kutendeuka kwako, nepo dynamic conversion tracking inosundidzira zvinoonekwa. Zvakakosha kusarudza muenzaniso wakakodzera zvichienderana nezvinangwa zvako. Rangarira kuti imwe neimwe ad platform inoshanda zvakasiyana. Naizvozvo, iwe unofanirwa kusarudza iyo ine musoro kune yako KPIs uye bhajeti. Ita shuwa yekuziva akasiyana mabhidhi mamodheru kuitira kuti iwe ugone kukwiridzira mishandirapamwe yako zvinoenderana.

Iyo yewebhu-yekutarisazve nzira inoita kuti iwe utumire ads kune vasingazivikanwe vashandisi zvinoenderana nenhoroondo yavo yekubhurawuza pawebhu.. Iyi nzira inokubvumira kuti uratidze kushambadza kwakakodzera kune zvigadzirwa zvakaonekwa nevashanyi munguva yakapfuura. Nekushandisa email re-marketing, iwe unogona zvakare kutumira ads kungoro dzakasiiwa. Kana iwe uri mutsva wekushambadzira, Google Adwords inzvimbo yakanaka yekutanga. Kutarisa zvakare neAdwords inzira inoshanda yekuita kuti kushambadzira kwako kuonekwe nevanhu vazhinji sezvinobvira.

Extensions

Kana wamisa ad, une zvakawanda zvingasarudzwa. Iwe unogona kusarudza kubva kune akasiyana marudzi ekuwedzera ad, zvichienderana nezvinangwa zvako. Vazhinji vashambadziri vanosarudza kushandisa mameseji ekuwedzera kuti abatanidze vangangove vatengi. Izvo zviri nyore kumisikidza uye kumhanya pane hurongwa. Aya mawedzero akafanana neMessage Extensions uye Call Extensions. Iyo Google tutori inokufambisa iwe mukati memaitiro ekumisikidza maApplication ekuwedzera. Kana uine chero mibvunzo kana uchida kuziva zvakawanda, unogona kubata Google zvakananga.

Iyo Sitelink Extension ndeyemahara uye inoita kuti vataridzi vako vafonere bhizinesi rako. Iwe unogona zvakare kusarudza iyo Call Extension, iyo inobvumira vataridzi kufonera ad. Iyi mhando yekuwedzera ad inobvumira rumwe ruzivo nezve zvigadzirwa zvekambani nemasevhisi. Pakupedzisira, inokubvumira kuti uite zvakawanda zvekutengesa. Asi, usati watanga kushandisa aya ad ekuwedzera, iwe unofanirwa kusarudza kana ivo vakakodzera bhizinesi rako.

Nepo Ad extensions inogona kuwedzera kudzvanya-kuburikidza nemitengo, ivo vanogona zvakare kuwedzera ad yako saizi uye mukurumbira. Mukudzosa, kushambadza kwakareba kunowanzo kudzvanywa uye kunounza traffic yakawanda. Uyezve, kushandisa ad yekuwedzera kunogona kukubatsira kusiyanisa bhizinesi rako kubva kune vanokwikwidza. Uye, nepo ad ekuwedzera achiwanzo shandiswa zvishoma, vanogona kuvandudza mashandiro emushandirapamwe wako weGoogle Adwords.

Imwe nzira yekushandisa kuwedzera kwemitengo yeAdwords ndeyekusanganisira rumwe ruzivo nezve zvigadzirwa nemasevhisi auri kutengesa. Ipfungwa yakanaka kubatanidza kune zvigadzirwa uye masevhisi ane hukama nemazwi akakosha muboka rako rekushambadza, sezvo inowedzera mikana yako yekuwana shanduko pane post-click yekumhara mapeji. Zvisinei, kana ad yako isina basa, vashandisi vanozoenda kune imwe ad isingatauri kune zvavanoda.

Kukurukurirana Kuwedzerwa ndeimwe yekuwedzera yakakurumbira yeGoogle AdWords. Ivo vanoonekwa mune yakasarudzika mibvunzo nekutsvaga uye vanopa vangangove vatengi dzimwe nzira dzekuonana, senge email kero. Aya mawedzero akagadzirwa kuti ave nyore mhinduro dzekutungamira chizvarwa uye kubatanidza vangangove vatengi nemabhizinesi. Kana mutengi achidzvanya pane yekuwedzera yekutaurirana, vanozotungamirwa kune webhusaiti yebhizinesi rako kwavanogona kukumbira rumwe ruzivo nezve chigadzirwa kana sevhisi.

Google Adwords inogona kuve chikamu chakabudirira kwazvo chehurongwa hwako hwekushambadzira. Google inopa maturusi emahara ekukubatsira kumhanya danidziro yako zviri nyore, kusanganisira forum. Kunyatsojekesa zvinangwa zvako uye kunzwisisa nzira yekuyera budiriro ndiyo kiyi yekubudirira. Izvo zvakakosha kuti uzive kuti sei uri kushandisa AdWords uye maitiro ekuitevera zvinobudirira. Aya anotevera mamwe matipi ekutanga neAdWords. Ramba uchiverenga kuti udzidze zvakawanda nezve aya ane simba ekushambadzira maturusi.

Mari yekudzvanya

Kuchengeta Mutengo Pakudzvanya kweAdWords mutengo wakaderera kwakakosha kune chero mushandirapamwe wekushambadzira. Mutengo wekudzvanya kwega kwega pakushambadzira kwako unozivikanwa seMutengo Pakudzvanya (CPC). Pane mamwe matipi aunogona kutevera kuti udzikise mutengo weadhisheni yako. Chekutanga, shandisa mazwi emuswe marefu ane vhoriyamu yekutsvaga yakaderera, asi chinangwa chekutsvaga chinozikanwa. Shandisa pfupi, mamwe mazwi akakosha pazvinogoneka. Aya mazwi akakosha anokwezva mamwe mabhidhi.

Kuti uone mutengo wako pakudzvanya, unofanira kutanga waziva yako quality score. Hunhu hwemhando inosungirirwa kumazwi akakosha uye zvinyorwa zvekushambadzira pane yako ad. High Quality Scores inoratidza kukosha uye saka CPC yakaderera. Zvakare, ramba uchifunga kuti yakakwira CTR yako, zviri nani. Zvisinei, sezvo makwikwi achiwedzera, mutengo pakudzvanya unogona kuwedzera, saka ramba wakatarira pane iyi nhamba uye edza kukwiridzira ad yako kuratidza kukosha kwayo.

Pakupedzisira, yeuka kuti mari yekudzvanya inosiyana zvichienderana nechigadzirwa. Iyo yakakwirira yeCPC, zvakanyanya mukana wekudzvanywa nemutengi. Semuyenzaniso, kambani yemagweta inobata netsaona ingangoita mari yakawanda kupfuura bhizinesi rinotengesa masokisi eKisimusi. Nepo mutengo pakudzvanya ungaratidzika kunge wakakwira kune a $5 Sokisi reKisimusi, zvingasabatsire kuti gweta rishambadzire temu inobatanidza tsaona.

Mutengo wega wega unosiyana zvakanyanya pakati pemaindasitiri. Kambani yepamutemo, semuyenzaniso, ingachaja $6 nekudzvanya, nepo e-commerce webhusaiti yaizobhadhara $1. Geotargeting inzira huru yekudzivirira kusakosha kudzvanya uye kuwedzera CTR yako. Iri zano rinoshanda zvakanyanya kune vatengesi vane nzvimbo dzemuviri mukati meimwe nzvimbo. Iyo CTR ichawedzera, nepo Quality Score ichavandudza. Pakazara, imari yakakosha.

Mutengo pane kudzvanya ndiyo yekutanga metric inoshandiswa mukushambadzira uye inoshandiswa kuseta iyo yakanyanya mutengo pakudzvanya paGoogle AdWords mishandirapamwe.. Mutengo wekudzvanya wega unogona kusiyana zvichienderana neadhiro yakanangana nekiyi izwi uye saizi yebhajeti. Zvakakosha kuziva kuti CPC yako yepamusoro chii, sezvo ingave yakakwirira kudarika mutengo chaiwo wekudzvanya. Kune zvakare marudzi maviri eCPC: manual uye otomatiki.

Shanduko yekutevera

Vanhu vazhinji vanoshamisika kuti vangateedzera sei nhamba yeAdwords shanduko inoitika mushure mekunge vashanyi vadzvanya pakushambadzira kwavo. Shanduko yekutevera inzira yakanaka yekuchengeta zviito izvi. Zvakakosha kushandisa shanduko yakafanana pamushandirapamwe wega wega waunomhanyisa kuitira kuti uone kuti vangani vanhu vakashanyira saiti yako mushure mekudzvanya pane ako ads.. Heano dzimwe nzira dzekushandisa shanduko yekutevera yeAdwords:

o Ziva kuti ndedzipi shanduko dzakanyanya kukosha. Kana mushanyi ari kunyoresa kumakwikwi maviri erudo, izvo zvingaita seshanduko mbiri. Saizvozvowo, kana mushanyi akadhawunirodha chidimbu chemukati, uku kunenge kuri kutendeuka kumwe chete. Ziva kuti ndedzipi shanduko dzakanyanya kukosha uye gadzirisa yako shanduko yekutevera marongero kuratidza izvi. Kana uchinge waona nzira yekutevera kutendeuka, iwe unozokwanisa kuona kuti ndeapi mazwi makuru ari kuunza yakanyanya traffic uye ndeapi ari kutyaira zvakanyanya purofiti.

Kutsvaga maonero-kuburikidza neshanduko, sarudza iyo “Tarisa nepahwindo rekushandura” sarudzo. Iyi sarudzo iri muchikamu cheAdvanced Settings cheakaundi yako. Inoteedza vanhu vanoona ad yako asi vasingaidzvanye. Vanhu ava vanogona kudzokera kuwebhusaiti yako mune ramangwana uye votendeuka, asi kwete pakarepo. Paunosarudza pane iyi modhi yekufananidzira, sarudza nguva yadarika kubva muenzi paakapedzisira kuona ad yako. Kana saiti yako isiri kugadzira chero mari, shandisa nhamba yepamusoro pakuona-kuburikidza neshanduko.

Kana shambadzo dzako dzichigadzira mafoni, zvakakosha kuteedzera mafoni aya. Kuwedzera makodhi ekutevera ekushandura kune peji rekutora webhusaiti yako kuchakubatsira kuti unzwisise kuti ndeapi macampaign anonyanya kukubatsira.. Kana iwe uchinge waziva kuti mangani mafoni ad ad yawana, unogona kukwenenzvera danidziro yako. Pane mashoma matanho ekutanga ekugadzirisa shanduko yekutsvaga yeAdwords. Izvi zvinosanganisira kusikwa kweGlobal Site Tag uye kuigadzirisa kune yako ikozvino kuita.

Next, sarudza kuti mushandisi anodzvanya pachikamu chipi. Shanduko dzinowira muzvikamu zvakawanda. Iwe unogona kusarudza kuyera marudzi ese ekushandurwa, kubva kukutungamira chizvarwa kusvika kune peji maonero kune kusaina-ups. Unogonawo kusanganisira “zvimwe” kuenzanisa marudzi akasiyana eshanduko. Semuyenzaniso, unogona kuenzanisa kutendeuka kubva kuvanhu vakashanyira webhusaiti yako asi vasina kutenga chero chinhu. Kuwedzera aya marudzi eshanduko kuchikamu kuchakubatsira iwe kuenzanisa marudzi akasiyana eshanduko yevateereri vakafanana.

Keyword research

Kuti uwane zvakanyanya kubva pane yako keyword research, unofanira kutanga wanzwisisa indasitiri yako, vatereri vakanangwa, uye chigadzirwa. Zvadaro, iwe unofanirwa kugadzira mutengi persona zvichibva pane ane hukama mazwi uye anoenderana mazwi ekutsvaga. Nokushandisa ruzivo urwu, iwe unogona kugadzira zvakakosha izvo zvinoenderana nevateereri vako. Iwe unogona kushandisa tsvakiridzo yemazwi akakosha kugadzira zvemukati zvinogadzirisa zvinodiwa zveiyi chinangwa chevateereri. Nokutevera matanho aya, iwe unenge uri munzira yekuwana yakakwirira masanji uye yakawanda traffic.

Iwe unogona kuwana ruzivo rwakakodzera nekuunganidza runyoro rwezviwanikwa. Nzvimbo yakanaka yekutanga ndeye EBSCOhost dhatabhesi, iyo ine zvinyorwa zvinopfuura mamiriyoni mana. Iwe unogona kutsvaga akawanda mafomu ezwi rimwechete, zvakaita se “kero”, “mutengo range,” kana “inishuwarenzi yemotokari.” Zvakare, paunonyora izwi rakakosha, shandisa maquotation marks kuti uve nechokwadi chekuti uri kushandisa mazwi chaiwo. Paunenge uine rondedzero yeakakosha mazwi, unogona kubva watanga kunyora zvemukati navo.

Kushandisa keyword research kwakakosha kune SEO. Nekuziva misoro yakakurumbira uye mazwi makuru, iwe unogona kukwirisa webhusaiti yako uye kunanga vangangove vatengi. Pamusoro pekuona zvirinani organic yekutsvaga injini masanji, keyword research inobvumidza iwe kusarudza yakakura zano rekushambadzira kwako mushandirapamwe. Nekunzwisisa zvinofarirwa uye maitiro evateereri vako vavanovavarira, iwe unogona zvakare kuona kuti nyaya yacho ine makwikwi. Kushandisa mazwi akakosha kuchakubatsira kusvika kune vateereri vakawanda uye kushandura vashanyi kuva vatengi.

Nzira yakanakisa yekutanga yako AdWords mushandirapamwe ndeyekutsvagisa mazwi akakurumbira ebhizinesi rako. Izvi zvinodaro nekuti mazwi aya ane huwandu hwepamusoro hwekutsvaga. Izvo zvakakosha kuti uone kusanganisa kwakaringana kweakakwira uye akaderera vhoriyamu makiyi anozopa mhedzisiro yakanaka. Pane nzira dzakawanda dzekunatsa yako keyword research, asi inonyanya kushanda ndeyekutarisa vateereri vako chaivo. Kunyanya kutarisisa vateereri vako, iyo PPC shoma yaunoda kushandisa pamushandirapamwe wako.

A good keyword research tool inopa yemahara uye yakabhadharwa miedzo yeanonyanya kufarirwa mazwi. Iwe unogona kushandisa iyi yemahara miedzo kuti uwane kunzwa kune chishandiso usati washandisa chero mari. Iwe unogona zvakare kushandisa mazwi akakosha ekutsvagisa maturusi akapihwa neGoogle kuti uone kuti ndeapi mazwi makuru ari kukonzera yakanyanya traffic kune yako saiti. Ichi chikamu chakakosha cheyakanaka SEO zano, uye kushandisa zvishandiso izvi zvinokubatsira iwe kugadzira iyo yakakwana keyword zano. Paunenge uine yako keyword strategy set, unogona kutanga kushandisa mazano ako ekuona kuti webhusaiti yako inomira zvakanaka mumajini ekutsvaga.

Remarketing

Kutengesa zvakare neAdwords kunobvumidza iwe kunanga vakapfuura vashanyi vewebhusaiti yako neakagadziridzwa ads. Kutengesazve inzira yakanaka yekuita kuti vashandisi vadzoke mugero rekutengesa, izvo zvinokupa iwe mikana isingaverengeki yekuvashandura. AdWords remarketing inobvumidza iwe kugovera vateereri vako nemutauro, mari, uye dzidzo. Kutengesa kunoshanda zvakafanana. Inogadzira runyorwa rwevashandisi vakatoshanyira yako saiti, uye vakaratidza kufarira chigadzirwa kana sevhisi yako.

Kutengesazve neAdWords yave nyaya inopisa mumakore mashanu apfuura. Retargeting ibuzzword, uye inoda kusvika hafu yemukurumbira muFrance, Rashiya, neChina sezvazviri muUS. Asi zvinoshanda sei? Zviri nyore kuvhiringika neacronyms ese. Heino kukurumidza kwekutanga. Uye rangarira, kushambadzira hakushande nekuti kunodhura zvakanyanya.

Usati washandisa Google AdWords yekushambadzira bhizinesi rako, unofanira kunzwisisa kuti zvinoshanda sei. Google inomisa mapoka ekushambadzira kuita kuti manejimendi ezvishambadzo zvako zvive nyore. Mushandirapamwe wega wega une ad imwe uye akasiyana emazwi akakosha, kusanganisira mutsara wechirevo uye kuenzanisa kwakafara. Kana iwe ukaisa yako keyword match kune yakakura, Google inoseta kopi yako yekushambadza kuti ienderane pese painonyorerwa nemushandisi. Iwe unogona ipapo kugadzirisa yako ad kopi kuti isvike kune yako chinangwa chevateereri.

Dzidza nezveGoogle AdWords

Kana iwe uchida kudzidza zvakawanda nezveGoogle AdWords, ipapo iwe wauya kunzvimbo chaiyo. AdWords chirongwa chekubhadhara-pa-per-click advertising chinokutendera kuti ugadzire ads emamwe mazwi akakosha paGoogle.. Seyo portal yeInternet, Nzvimbo yevashandisi yeGoogle yakakura, uye ad yako inofanirwa kuve yakakosha uye yakanangwa kune avo vashandisi. Besides, Google's AdWords ichafunga zvakasiyana-siyana zvinhu, kusanganisira kunaka, mutengo uye makwikwi.

Iyi kosi inokudzidzisa maitiro ekumisikidza yako AdWords account kubva kutanga uye chii chinoita kuti ibudirire online advertising campaign.. Iyo kosi inokudzidzisawo maitiro ekugadzira shanduko yekutevera, tevera mafoni, uye kutengesa, uye kuyera mari nemafomu ekutumira. Iyo kosi ichakubatsira iwe kunzwisisa mashandisiro ezvishandiso zvese zviripo paGoogle uye kushandisa nzira dzinonyanya kushanda dzekushambadzira. Kosi yacho inotsanangurawo mashandisiro emasocial media uye Facebook ads zvinobudirira.

Iyi kosi ndiyo nzira yakanakisa yekudzidza nezveGoogle AdWords. Zviri nyore kudzidza nezvekutsvaga kushambadza, maitiro ekutarisa mishandirapamwe yako, uye kugadzirisa matambudziko. Iyo kosi zvakare inokubatsira iwe kuti unzwisise vatengi vako kubva mune yepfungwa maonero. Kana iwe uri kutsvaga kuve Digital Marketing Nyanzvi, kudzidza nezvekutsvaga kushambadzira kwakakosha. Unogona kudzidza nezveAdWords uye kutsvaga kushambadzira mukati 60 maminetsi nekosi paUdemy.

Kana uchinge wadzidza izvo zvekutanga zveGoogle AdWords, iwe unogona kuenderera kune nzira dzepamusoro. Iwe unozodzidza nezve mashandisiro akasarudzika Ad mishumo, nzira dzekutengesa, muchina kudzidza kushanda, uye mukwikwidzi tsvakurudzo. Iko hakuna nzira iri nani yekuvandudza mhedzisiro yako pane nekosi inokudzidzisa kuita mari online. Iwe zvakare uchave nekusatya kuyedza uye kudzidza nezve vakwikwidzi vako’ mazano, uchikohwa zvakanakira.

Kunyange iyi iri nzira yakanaka yekudzidza nezveGoogle AdWords, iwe unogona zvakare kuwana vhidhiyo tutorials inovhara izvo zvekutanga zvechirongwa ichi chekushambadzira. Mazhinji emavhidhiyo ari pachiteshi ichi anopiwa neGoogle Partners. Saizvozvo, iyo ichangoburwa yakatumirwa muna Kukadzi 16, 2016, uye ruzivo ruchiri kushanda. Aya matutorials akagadzirirwa avo vari kutsvaga chitupa, uye dzinowanzo batsira kune avo vachangotanga.

Ronga mushandirapamwe

Kutanga kushambadza muAdwords, unofanira kumisa mushandirapamwe. Pane matanho matatu akakosha kuita izvi. Chekutanga, sarudza chikamu chedanidziro yako. Zvadaro, sarudza chinangwa chaunoda kuzadzisa. Iwe unogona kusarudza pakati pekutengesa, inotungamira, webhusaiti traffic, kutariswa kwechigadzirwa uye mhando, uye kuziva kwemhando. Iwe unogona zvakare kuseta mushandirapamwe pasina chinangwa. Iwe unogona kuchinja chinangwa gare gare.

Zvichienderana nerudzi rwebhizinesi rako, ungangoda kunanga nzvimbo yenzvimbo zvakare. Kana iwe uri bhizinesi renzvimbo, ungangoda kunanga shambadzo dzako kune vanhu vekwaunogara chete. Zvebhizimusi repasi rese, ungangoda kunanga nyika dzaune kutengesa kukuru uye vatengi vazhinji. Kana iwe usina chokwadi chekuisa pfungwa dzako pakuedza kwako, tarisa dzimwe sarudzo. Iwe unogona zvakare kusarudza kunanga vanhu vanogara mune imwe nyika.

Paunenge wasarudza mazwi ako makuru, unofanirwa kugadzira peji rekumhara rinoshanda. Chinangwa chikuru chepeji ino ndechekushandura traffic kune vatengi. Kuti kutendeuka kuitike, peji yacho inofanira kuva yakakosha kune keyword yakatsvaga. Inofanira kusanganisira USP (yakasarudzika yekutengesa nzvimbo), zvinobatsira zvechigadzirwa, social evidence, uye kushevedzera kwakajeka-ku-chiito. Chinangwa ndechekuwedzera shanduko yako.

Kana uchinge wasarudza musika unotangwa, unogona kusarudza imwe kana akawanda ads ekusimudzira. Kuwedzera kune ad keywords, iwe unogona zvakare kuseta mushandirapamwe kana iwe uine webhusaiti inotengesa zvakafanana zvigadzirwa kana masevhisi. Imwe nhanho yakakosha yekuita ndeyekusarudza yako bhidhiyo. Rangarira kuti mabhedhi ako anozokwanisika kana ukashandisa otomatiki kubhidha, asi zvinoda basa rakawanda. Pakupedzisira, ads ako anofanira kunge ari nyore uye akananga. Vanhu vanozonyanya kudzvanya pamushandirapamwe kana ichipa chinopihwa kana kuderedzwa.

Nhanho inotevera ndeyekusarudza mazwi makuru anozokonzeresa ads ako. Danho iri rinowanzova chikamu chinovhiringa. Keywords handizvo chete zvaunofanira kufunga nezvazvo – unogona kushandisa kunyange vatengi vako’ mhinduro pakusarudza mazwi ako makuru. Rangarira kuti yakanaka Quality Score ichaita kuti ad yako ive yepamusoro uye kuderedza mari yako yebhidhi. Paunenge uchisarudza pane keyword, ita shuwa kuti iwe unofunga nezve kukosha kwayo kune bhizinesi rako.

Gadzira ad kopi

Nhanho yekutanga yekugadzira yakanaka ad kopi kutsanangura chinangwa chako. Kunyangwe iwe uchida kukwezva kutarisa kune yako webhusaiti kana kutengesa chigadzirwa, kutsanangura chinangwa chako chekunyora kushambadza kuchakubatsira kusarudza kuti ndeupi rudzi rwekopi yekushandisa. Iwo matatu anonyanya kufarirwa marudzi emakopi ekushambadzira anokurudzira, kudzidzisa, uye kufarira kwevanhu. Kuyedza ad kopi inhanho yakakosha, sezvo zvichikubatsira kuvandudza mashandiro ekushambadzira kwako uye kuve nechokwadi chemhando yepamusoro traffic.

Unogona kutanga nekunyora pasi mibvunzo yekutsvaga yevateereri vako. Imwe neimwe yeiyi ine dhigirii yezvakananga, saka ads ako anofanira kuenderana nematemu iwayo. Ungave uri kuedza kunanga nzvimbo chaiyo yenzvimbo, chigadzirwa, kana sevhisi, zvakakosha kugadzirisa marwadzo emunhu. Semuyenzaniso, kana uri kutengesa matikiti kukonsati, ita shuwa kuti musoro wenyaya wako unotaura zvavanoda.

Pakunyora kopi yekushambadzira kwako, edza kukwezva mirangariro yevateereri vako. Nenzira iyi, iwe unenge uchinyanya kukwezva vashanyi vakawanda. Nokumutsa manzwiro, vatengesi vakuru vanogona kufanotaura maitiro evateereri uye kupindura mibvunzo vasati vauya. Nenzira iyi, vanogona kuita kuti zviziviso zvavo zvive zvakakosha kune zvinodiwa nevateereri. Pane 3 nzira dzakakosha dzekunyora dzaunogona kushandisa kugadzira kopi inoshanda yekushambadzira.

Kuti uedze kopi yako yekushambadzira, shandisa bvunzo sarudzo paGoogle Ads. Gadzira akati wandei akasiyana uye uzviise muGoogle Adwords. Vaedze kuti uone kuti ndedzipi dzinoita zvakanyanya. Rangarira kuti kuyedzwa kuchakubatsira kuona kuti ndeupi rudzi rwemutauro vatengi vako vanopindura kune zvakanyanya. Kune akawanda mabhenefiti ekuyedza neako ad kopi. Unogona kuona kana ichishanda zvirinani kune yako niche pane yevanokwikwidza '.

Tarisa zvabuda

Nerubatsiro rweGoogle Adwords, unogona kuronda mhedzisiro yemushandirapamwe wako wekutsvaga wakabhadharwa. Nenzira iyi, unogona kutarisa kubudirira kwako uye kuchengetedza mari. AdWords inzira yakanaka yekusimudzira bhizinesi rako online. Heano mamwe mazano ekuti utevere:

Tevera mhedzisiro yeAdwords mishandirapamwe muGoogle Analytics. Adwords mishumo inosanganisira koramu inonzi “Shanduko,” iyo inokuudza kuti mashanduko mangani ako ad campaign yawana. Kuwedzera kune ad maonero, iwe unogona zvakare kuona CPC yako, izvo zvinokuratidza kuti wakashandisa marii pakudzvanya kwega kwega. Iwe unogona kushandisa ruzivo urwu kuona kana iwe uri kubhadharira yako ad mishandirapamwe kana kwete.

Imwe nzira yekutevera kushandurwa kweAdWords ndeyekumisa pixel. Iyi pixel inogona kuiswa pamapeji ese ewebhusaiti yako uye inoshandiswa kunanga kushambadzira zvakare. Kutsvaga kushandurwa kweAdWords, iwe unofanirwa kuronda zvinopfuura kungodzvanya. Kudzvanya kunokuudza kuti vangani vanhu vadzvanya pane yako ad, asi hazvikuudzi kana vakaita pazviri pavakangosvika pawebhusaiti yako. Nepo kudzvanya kunogona kukuudza zvakawanda nezve mashandiro emushandirapamwe wako, unofanira kuziva kuti vangani vanhu vakanyatsotendeuka.

Before you can get started with AdWords, you must understand CPA, the correct AdWords bid, and the importance of tracking conversions. Conversions are the result of the journey from keyword to landing page to sale. Google Analytics can help you in tracking the journey. It is a free Software-as-a-Service. Kana wanzwisisa pfungwa idzi, you can start using AdWords to promote your business.

Mutengo

It’s essential to allocate a budget for Adwords campaigns. While the maximum CPC is determined by Google, the cost per click varies. You should set a daily budget of PS200, but this can vary based on your business niche and expected monthly website traffic. To set a daily budget for Adwords campaigns, divide your monthly budget by 30 to get an estimate of the cost per click. For an accurate cost per click estimate, you should read the help documents included with Adwords.

Using the Cost Per Conversion or CPA method to calculate cost per acquisition is a good way to understand the effectiveness of your advertising strategy, and can also help you control your budget. Cost per acquisition measures the number of people who are likely to complete a desired action. Adwords uses dynamic code on landing pages to track conversion rates. You should aim for a conversion rate of at least 1%. This method allows you to adjust your bid to ensure that your budget remains within the limits of your advertising budget.

The cost of AdWords can be justified by the profits you make from a new customer. Nemamwe mashoko, if you’re a service business, you should determine the lifetime value of a customer, both at first contact and over the long-term. Consider the example of an estate sale company. The average profit per sale is $3,000, and you won’t see much repeat business. Zvakadaro, word-of-mouth referrals can have a small lifetime benefit.

As with any other service, you need to consider the subscription cost. Most PPC software is licensed, and you’ll need to factor in subscription costs. Zvisinei, WordStream offers 12-month contracts and an annual prepaid option, so you can budget accordingly. It’s important to understand what your contract entails before signing up for one of these plans. Asi yeuka, the price per click is still much lower than the total cost of AdWords.

Targeting

With the rise of Content Network, you can now focus your ads on specific customer segments. Previously, you had to add audience lists or remarketing lists to create a specific campaign for each. Zvino, you can target ad campaigns to specific user segments, and you can increase conversion rates with these targeted campaigns. This article will review five types of targeting available to you on Google Adwords. You will learn why you should be targeting your audience based on their preferences and behaviors.

Income targeting allows you to target people by income. It works by analyzing publicly available data from the Internal Revenue Service. Google AdWords pulls this information from the IRS and enters it into your campaign. You can also use location targeting with Zip Codes. Google Adwords offers both income and zip code targeting. This makes it easier to find customers based on specific locations. And you can also use these targeting methods in conjunction with geolocation, which allows you to target ads to a particular area.

Contextual targeting matches ads to relevant content on web pages. With this feature, your ads will be displayed to people who are interested in certain topics or keywords. Semuyenzaniso, an athletic shoe brand could put an ad on a running blog if a runner reads about shoes. The publisher scans the content of the page for a more relevant position. With this feature, you can ensure that your ads are targeted to your customer base.

Targeting Adwords by location is another powerful way to target your audience. If you want to target a specific audience, you can use location and average income levels. With these two variables, you can narrow down your audience while decreasing the wasted ad spend. Zvadaro, you can narrow down your ad campaign by only targeting the people who are actively interested in your product or service. Saka, how do you narrow down your audience?

Bidding model

A successful adwords campaign should target more than one demographic. Although your content will be relevant for all audiences, it might only be of interest to a certain group of people. In such a case, you can use automation to target this demographic group. By tracking the performance of your ad campaigns, you can adjust your bidding strategy accordingly. Besides, you can also set automation rules to get an alert whenever your CPC goes up or your CPA drops.

Using an automated bid strategy takes the guesswork out of paid ads, but if you’d rather have greater results, you should always use a manual bid strategy. While your bid represents the amount you’re willing to spend on a specific keyword, it doesn’t determine the rankings for that keyword. This is because Google doesn’t want to give the top result to the one who spends the most money.

To choose the most effective bidding model for your ad campaign, you should structure your campaign in a manner that will maximise your keyword’s visibility. Semuyenzaniso, if you want to boost your conversion rate, your bid should be high enough to drive more traffic. Neimwe nzira, if you want to increase your conversion rates, go for a cost-per-acquisition campaign. It all depends on your needs, but it’s a good idea to make an informed decision based on your target audience.

Besides, when you’re testing your ads, you can choose bid modifiers for specific times of day, demographics, and electronic devices. Semuyenzaniso, you can choose the time period for your ads to show up on page one of Google’s search results. The amount you bid will also depend on how long it takes for your target audience to make a purchase or conversion. Neimwe nzira, you can choose to limit your budget on specific keywords and target a specific audience with specific ads.

Conversion rates

The top converting industries in the last few years have been those in the Insurance, Finance and Dating industries. Today, the dating industry outpaces all other industries in conversion rates, averaging nearly nine percent on average. Other industries that are outpacing dating are Consumer Services, Legal, and Autos. Interestingly, the industries with the highest conversion rates don’t necessarily have the best products or services. Pane kudaro, they might be using conversion-boosting tactics and experimenting with different offers.

The average PPC conversion rate is about 3.75% for search, uye 0.77% for display networks. Conversion rates vary by industry, with Dating and Personal industries generating 9.64% of all AdWords conversions and Advocacy and Home Goods racking up the lowest. Pamusoro pe, conversion rates for the Google Display Network are much lower than in any other industry. This isn’t to say that there isn’t any room for improvement.

A high conversion rate is something that most companies desire. While it isn’t impossible to achieve a 10 percent conversion rate, you need to be sure that your conversion rate is high enough to drive profitable results. Conversion rates in Adwords vary widely and it is important to choose the right approach for your company’s needs. You should aim for a conversion rate of 10% or more, which is considered to be an excellent result.

While good on-site optimization practices are critical for improving your PPC conversion rate, there are also campaign-side elements that should be optimized for high-quality clicks. Chekutanga, make sure you choose a compelling ad and landing page. Zvadaro, identify your best audiences and platforms. Chepiri, make sure you optimize your ads for high-quality clicks. Conversion rates on AdWords for search and display are on par with the average for ecommerce ads, which average at about 1.66% uye 0.89%. And finally, make sure that your ads are in sync with your website and are relevant to the content on your site.

Setting up a campaign

In order to create a successful ad campaign, you need to make sure that your keywords are targeted correctly. There are several steps you can take to improve your ad campaign’s performance. The most exciting part of running a Google Adwords campaign is optimizing your ads and landing pages. The next step is to switch to Expert Mode. In this mode, you can select a goal for your campaign, such as conversions, inotungamira, or sales. The default setting will show you the most effective ad, so you can choose the best ad that will match the target audience. Zvisinei, if you don’t want to choose a specific goal, you can set a campaign without goal guidance.

Another part of the campaign settings is the ad schedule. The ad schedule will determine the days on which your ad will appear. You can change this based on the nature of your business. You can also change the ad rotation settings, but for now, it’s best to leave it at default. In addition to the ad schedule, you can customize your ads by using the different ad formats available.

Once you’ve finished creating your campaign, you’ll need to enter your billing information and payment methods. You can choose to use a credit card, debit card, bank account, or promotion code to fund your campaigns. Nokutevera matanho aya, you’ll be well on your way to running a successful AdWords campaign. This article will walk you through the various steps to setup a campaign in Google Adwords.

Kana iwe uri mutsva kuAdwords, you might be wondering how to maximize your spend. There are several things to consider when developing a successful campaign, including Cost per click (CPC), Bidding strategy, Click-kuburikidza mwero, and Negative keywords. Muchinyorwa chino, you’ll learn how to use these tools effectively to get the most bang for your buck. If you’re unsure of which metrics to track, we’ve broken down the basics.

Mari yekudzvanya

If you want to know how much your ads are costing, you should know that there are a number of factors that determine the amount you spend per click. Your keywords, ad text, peji yekumhara, and quality score all play a role in the amount you spend per click. To improve your CTR, make sure all these elements are relevant to your business. Getting a high CTR will convince Google that your website is relevant to the search terms people type in.

One of the most important factors to remember is the average cost per click for AdWords (CPC). While this number can vary dramatically, it is generally less than one dollar. The average CPC for e-commerce is $0.88, so bidding $5 for a term that is related to holiday socks would be unprofitable. If the socks were $3, the average CPC would be significantly lower. You should always make sure to track your costs with a Google Spreadsheet or similar program.

Despite the high cost of AdWords, it is still possible to keep your marketing budget in check. AdWords allows you to geotarget your customers based on location, language, and device. Pamusoro pe, you can even use Google Pay to pay up to $1,000,000 in Adwords bills. You can extend credit to your advertising campaigns and pay them monthly in the form of a bill. Many large advertisers already use this option to pay their clients.

Another important factor to consider is the cost of your campaigns. Many successful ad campaigns are those that drive the highest ROI, without missing any sales or lead opportunities. You should also remember that low-cost bids don’t produce high-quality traffic. Naizvozvo, your maximum CPC isn’t the price you pay, and you’re only paying enough to clear Ad Rank thresholds and beat your competitors.

Bidding strategy

In order to maximize your Adwords campaign’s profitability, you should use a smart bidding strategy. This strategy is ideal for those who are not sure which keywords will bring them the most profits or do not have the time to manually set bids. This bidding strategy involves setting a higher bid for specific keywords and only applies to those keywords. This type of bidding strategy will ensure your ads get the maximum exposure.

This bidding strategy can be used to maximize conversions. It will show ads when people search for your keyword or close variations. Zvisinei, it is also costly. You should use this strategy only if your budget is large. This strategy saves you a lot of time because it automates the bids. But it may not be suitable for those who don’t have the time to research and test different strategies. The best approach to use for your campaign is to find one that is suitable for your target audience and budget.

Aim to increase conversion rates by increasing the bid for ads that are likely to generate more conversions. Using this strategy can improve your campaign’s ROI. A higher bid will result in more clicks, but it will cost you more money if it fails to drive a conversion. Saka, when choosing a bidding strategy for your Adwords campaign, keep in mind that this strategy is not for every advertiser.

This bidding strategy is ideal for users with specific goals. If you’re trying to increase your click through rate or impression rate, viewable CPM is a great way to achieve your goal. The more conversions you get for a specific cost, the more money you will make. This bidding strategy will also help you improve your brand recognition and increase brand awareness. Saka, use this strategy to maximize your profits. Zvisinei, you must remember that there is no one size fits all solution when it comes to choosing a bidding strategy.

Click-kuburikidza mwero

Getting a high click-through rate in Adwords campaigns is a positive sign, but if your ad fails to convert visitors into paying customers, the results are less than satisfactory. Creating relevant ads that target the right keywords is key to increasing click-through rates, so it is important to test each element. Keyword research is another key component, so be sure your paid ads are relevant to the people searching for the products or services you are offering.

The average click-through rate for AdWords campaigns is around 5% for search and 0.5-1% for display networks. Click-through rates are helpful when redesigning campaigns, as they indicate the interest of potential customers. Click-through rates can also be measured by how many content downloads a user receives. Make it easy for customers to download your content, as this will increase customer satisfaction, and ultimately, their likelihood of purchasing your products.

To understand how to increase your CTR, look at the data from various types of AdWords accounts. Semuyenzaniso, B2B accounts typically have higher CTRs than B2C accounts. These accounts are more likely to produce qualified leads and sell high-value items. Those accounts with low CTRs can be analyzed using a sample of their own accounts, which means the results can’t necessarily be representative of a wider range of accounts.

If you are running a search-ad campaign, you can expect to get the highest CTR in the dating or travel industry. Localized campaigns can also increase your CTR, as local consumers trust local stores. While text and image ads may not be as persuasive as those used for lead generation, informational ads can inspire curiosity and convince viewers to click on them. It is important to know that each keyword, ad, and listing has its own CTR.

Negative keywords

There are a number of reasons to use negative keywords in Adwords. Using them will help you target a more relevant audience and reduce wasted clicks. Uyezve, these tools will help you avoid bidding against yourself or cannibalizing your impressions. Saka, how can you use negative keywords? You can read on to find out why negative keywords are so important. Here are just some of them:

Core negative keywords refer to the central or most significant word of the keyword phrase. Semuyenzaniso, if you are a plumber, you want to advertise to those seeking your services, not to those looking for a job. Naizvozvo, your core negative keyword is “plumber” uye “plumber.” If you’re advertising a job board, you’ll use the word “job” as a negative keyword.

Another way to identify the negative keywords is to look at your Search Query report. Using this report, you can identify search queries that are not relevant to your niche. Nokushandisa mazwi asina kunaka, you’ll be able to improve your ad campaigns. Semuyenzaniso, if you’re selling a mattress, you might choose to advertise a mattress for men, but you’d rather focus on women. For men, zvisinei, negative keywords may not be as relevant.

While negative broad match doesn’t apply to phrase match, it will prevent ads from appearing when a query has all negative words and phrases. Negative exact match will also prevent ads from showing up in search queries containing those terms. These negative keywords are great for brand names that have close relationships with each other and for similar offers. It’s important to know what negative keywords mean to you. If you don’t want to spend too much money on ads, negative keywords are the best way to make your ads relevant.

Creating ads with a click-through rate of at least 8%

A high CTR isn’t the only metric that matters in advertising. Ad campaigns can fail to convert because they aren’t targeting the right keywords. To prevent this, it’s important to test every element of your ad. Keyword research is another crucial component, so that your paid ads are relevant. If you fail to do so, you’ll be wasting money.

You can increase your click-through rate by making your ad as persuasive as possible. Try suggesting a special offer. Make sure to focus on your unique selling proposition and provide tangible benefits for your users. By making it easier to take action, people will be more likely to click through your ad. It will also help to write compelling ad copy. Nokutevera matanho aya, you’ll be well on your way to creating ads with a click-through rate of at least 8%.

To make money from Adwords, you need to know how to bid, how to optimize your ads, and how to use the Retargeting and keyword research tools. Muchinyorwa chino, you’ll learn how to bid, set up a bidding model, and create compelling ads. Whether you’re a beginner or an advanced user, this information is essential. Using the AdWords interface is simple and straightforward.

Mari yekudzvanya

While the cost per click for Adwords varies by industry, it usually is less than $1 for a keyword. In other industries, the CPC may be higher, as the average cost per click is between $2 uye $4. But when you’re looking to spend money on advertising, you must consider ROI as well. Pamusoro pe, the cost per click for a keyword in an industry like legal services can be more than $50, while the CPC in the travel and hospitality industry is only $0.30.

Quality score is another factor that determines the cost per click. This metric is tied to keywords and ad texts. A high Quality Score indicates relevancy and therefore a lower CPC. Saizvozvowo, a high CTR indicates that the content on your website is valuable. It also shows how relevant your ads are. As you can see, CPC can increase as the competition for a keyword increases. Saka, make sure to optimize your ads to get the most out of them.

You can calculate the ROI of AdWords by checking the industry benchmarks. AdWords benchmarks help you set marketing goals and plan your budget. Semuyenzaniso, in the Real Estate industry, the industry average for CPC (Click Through Rate) ndizvo 1.91% for the search network, while it’s 0.24% for the display network. Regardless of your industry, benchmarks are useful when setting your budget and goals.

A higher CPC is not necessarily a better or cheaper ad. You can choose between automatic bidding and manual bidding. Automatic bidding is easier to set, especially if you’re new to AdWords. Manual bidding allows you to control the amount offered per click. It’s also best suited for businesses that are new to AdWords and do not have a lot of experience.

Geotargeting is another great way to reduce the cost per click and maximize your ad spend. By targeting your ads based on where a visitor lives, this tactic allows you to target the most relevant audience. Zvichienderana nerudzi rwebhizinesi, geotargeting can boost CTR, improve Quality Score, and decrease your Cost per Click. It’s important to remember that the more targeted your ad is, the better your advertising strategy will be.

Bidding model

You’ve probably heard about the different bidding models in Adwords. But how do you know which is the best one for your campaign? Chekutanga, you should consider your campaign goal. Are you trying to boost conversions? Kana zvakadaro, then you can use CPC (cost-per-click) kubhidha. Kana, do you want to push impressions or micro conversions? You can even use dynamic conversion tracking.

Manual bidding offers more control over ad targeting. Pamusoro pe, you can set a maximum CPC for a keyword and allocate a specific budget. Manual bidding is more time-consuming, but it guarantees immediate implementation of any changes. Zvisinei, automated bidding is ideal for large accounts. It can be difficult to monitor and restricts your ability to look at the big picture. Manual bidding gives you granular control and can be a good option if you’re trying to optimize the performance of a specific keyword.

There are two main bidding models in Adwords: Cost-per-click (CPC) and cost-per-mille (CPM). The former is the most common and is best for advertisers targeting a particular audience, while the latter is best for advertisers looking to generate a high volume of traffic. Zvisinei, both types of campaigns can benefit from the cost-per-mille bidding model. It provides insight into how many impressions a certain ad is likely to receive. This is particularly helpful for long-term marketing campaigns.

You can monitor your keyword performance by using Google’s free conversion tracking tool. Google’s conversion tracking tool will show you exactly how many customers click on your ads. You can also track the costs per click to find out which keywords are costing you more money. This information can help you make a good decision. With these tools at your disposal, you’ll be able to maximize your conversions while reducing the cost of every click.

Target CPA bidding focuses on driving conversions. With this type of bidding, the bids for your campaign are set based on the cost-per-acquisition (CPA). Nemamwe mashoko, you pay for each individual impression that a potential customer receives. While CPA bidding is a complex model, knowing your CPA will allow you to set the most effective bids for your campaign. Saka, wakamirira chii? Get started today and maximize your conversions with Adwords!

Retargeting

When you run a business, retargeting with Adwords is a great way to keep in touch with your customers and reach new ones. NeGoogle Adwords, you can place Script tags in your site so that people who have previously visited your site will see those ads again. It can be used across social channels, naizvo. Saizvozvo, statistics show that 6 out of 10 cart abandoners will come back to complete their purchases within 24 maawa.

Retargeting works best when you target the right audience. Semuyenzaniso, if your remarketing campaign is aimed at people who have already purchased something from your website, you should choose an image that has a look and feel that matches the site. Consumers who have visited a wedding dress page are more likely to purchase the dress than those who have only browsed the site. This can help you make your ads relevant to the products you are selling.

One effective way to use retargeting on social media is to use Facebook. Not only is this a great way to generate leads, it is also a great way to build a Twitter following. Twitter has more than 75% mobile users, so make sure your ads are mobile-friendly. Retargeting with Adwords is a great way to make sure you’re capturing the attention of your audience and converting them into customers.

Retargeting with Adwords can also help you target specific visitors. Semuyenzaniso, if a visitor visited your website and then purchased a product, you can create an audience that matches that person. AdWords will then display those ads to that person throughout the entire Google Display Network. For best results, segment your website visitors first by comparing their demographics. Once you’ve done that, you’ll be able to target your remarketing efforts to the specific types of visitors.

Keyword research

To make the most of your ad campaign, you must know how to create relevant content. Content marketing is a big topic these days. To create content that will attract customers, you should research terms related to your niche and plug them into Google. Track how many searches are made for these terms per month, and how many times people click on the ads for these terms. Zvadaro, create content around those popular searches. Nenzira iyi, you will not only create quality content for your customers, but you’ll also have a better chance of being ranked higher.

The most effective way to start your keyword research is to create a buyer persona, or ideal customer. Create a buyer persona by identifying the characteristics, influences, and buying habits of your ideal customer. Based on this information, you can narrow down the list of possible keywords. Once you have a buyer persona, you can use a keyword research tool to find the most relevant keywords. Zvadaro, you’ll know which ones have the highest likelihood of ranking.

Sezvambotaurwa pamusoro, the focus of AdWords keyword research is on intent. Google is targeting users who are actively searching for a solution. Those searching for a branding company in London will not see your ad, while those browsing in a fashion magazine might be browsing for education. By using phrase match keywords, you’ll get targeted customers who are actually looking for what you’re offering. These searchers will be more likely to click on your ad if they can identify with it.

You can use the keyword planner to see what phrases have the most search volume, and how many times a certain term has been searched for each month. In addition to the monthly search volume, you can also look at trends in real-time, including Google Trends data and your local demographics. With this, you can determine whether a phrase has a high search volume and whether it is trending or rising. When your keyword research is complete, you’ll have a list of relevant keywords to target for your ads.

Kana iwe uri muridzi webhizinesi, you’ve probably used Google’s Adwords platform to advertise your business. Pane nzira dzinoverengeka dzekugadzirisa account yako kuti uve nechokwadi chekuti iwe unowana yakanyanya bang yebhangi rako. Muchinyorwa chino, isu tichavhara izvo zvekutanga zvekubhidha pane trademarked keywords, kunanga vateereri vako uchishandisa mutsara wezvirevo, uye kutevera shanduko. Ichi chinyorwa chakagadzirirwa kukupa iwe ruzivo rwunodiwa kuti uwedzere kushanda kwekuedza kwako kushambadzira papuratifomu yeGoogle..

Advertise on Google’s Adwords platform

There are many reasons why it’s valuable to advertise on Google’s Adwords platform. Chekutanga, unozobhadhariswa chete kana mumwe munhu adzvanya pane yako ad. Chepiri, iyi nzira yekushambadzira inokutendera kuti utarise mhedzisiro yemashambadziro ako ekushambadzira. Nenzira iyoyo, iwe unogona kuita sarudzo dzine ruzivo pamusoro pehuwandu hwemari yauri kushandisa pakushambadzira. Asi Google Adwords haisi iyo chete nzira yekushambadza paGoogle. Kuti uve nechokwadi chekuti inoshanda kune bhizinesi rako, iwe unozofanirwa kunzwisisa kuti iyi advertising platform inoshanda sei.

AdWords inoshanda neGoogle Display Network, iyo inosimudzira network yeGoogle yemawebhusaiti echitatu. Shambadziro yako inogona kuoneka pamusoro pewebhu peji rako, musidebar, pamberi peYouTube mavhidhiyo, kana kumwewo. Iyi puratifomu ine zvakare kugona kuisa ads pane nharembozha uye Gmail. Iwe unofanirwa kunyoresa zviratidzo zvako usati watanga kushambadza kuburikidza neGoogle. Izvi zvinoreva kuti iwe uchabhadhara zvishoma pane kudzvanya uye kuwana zvirinani ad kuiswa.

Kushambadzira paGoogle's Adwords chikuva kuri nyore kushandisa. Pane nzira dzakawanda dzekuwedzera bhajeti yako, kusanganisira kuwedzera kushandisa kwako mari kana zvabuda zvichionekwa. Kuti uwedzere kubudirira kwako, funga kuhaya Google Certified consultant kana agency kuti ikubatsire. Hapana chikonzero nei usingafaniri kuedza, sezvo iri nzira inodhura yekuendesa zvakanangwa ads. Uye rangarira, kana iwe uchiwana mhinduro, unogona kuwedzera bhajeti yako mune ramangwana.

Kushambadzira paGoogle's Adwords papuratifomu inzira ine simba kwazvo yekusvika vangangove vatengi pasi rese. Sisitimu yaro ndeye auction, uye iwe unobhadhara pane chaiwo mazwi akakosha nemitsara. Kana uchinge wasarudza mazwi ako makuru uye uine chibodzwa chemhando, ad yako ichaonekwa pamberi pezvawatsvaga. Uye chikamu chakanakisa ndeche, haina mari yakawanda, uye unogona kutanga mushandirapamwe nekukurumidza nhasi!

Bid pamazwi akakosha

Until recently, iwe haugone kubhadharisa kune anokwikwidza ane makiyi mazwi muGoogle Adwords. Izvo zvakachinja mukati 2004, apo Google yakaunza mukwikwidzi keyword kubhidha. Sarudzo yakanakira Google, iyo ine mutemo unobvumira vakwikwidzi kushandisa matrademarks avo mune ad kopi, yakasimbisa vakwikwidzi vebhizinesi vazhinji kuti vashandise mazita avo emhando mumashambadziro. Zvino, zvisinei, mutemo uyu uri kudzoserwa shure.

Usati wa bhidha pa trademarkd keyword, ita shuwa kuti une mvumo yekuishandisa. Google ine yakapusa yekutsvaga kushambadzira nhungamiro inoshanda kune trademark. Paunenge uchitsvaga pamhando yemukwikwidzi, dzivisa kusanganisira zita remukwikwidzi mune ad kopi. Kuita izvi kunotungamira kune yakaderera zvibodzwa. Pasinei nechikonzero, itsika yakanaka kuva nechinzvimbo chekutonga mumibairo yekutsvaga.

Chikonzero chikuru chekusa bhidha pazita rechiratidzo ndechekuti zvingave zvakaoma kusiyanisa pakati pezvawanikwa zvekutsvaga uye kushambadzira kwakabhadharwa.. Zvisinei, kana chiratidzo chako chakanyoreswa neGoogle, inogona kushandiswa panzvimbo dzeruzivo. Mapeji okudzokorora muenzaniso weizvi. Mabhureki makuru anoshandisawo zviratidzo zvavo mumakopi avo ekushambadzira, uye vane kodzero yokuzviita. Aya makambani ari kuda kuramba ari pamusoro pemitsva yekutsvaga yezvigadzirwa zvavo nemasevhisi.

Zviratidzo zvakakosha. Ungangoda kufunga nezve kuvashandisa mune yako ad zvinyorwa kusimudzira chigadzirwa chako. Kunyange zvingave zvakaoma kushandisa mumashambadziro, vachiri kugoneka mune zvimwe zviitiko. Matemu akadzivirirwa-chiratidzo anofanirwa kushandiswa kune ruzivo, senge blog. Iwe unofanirwawo kuve nepeji yekumhara ine mazwi ekutengeserana uye unofanirwa kujekesa kuti chinangwa chako chekutengesa chii. Kana uri kutengesa zvikamu, unofanira kutaura izvi zvakajeka uye kuratidza mutengo kana chinongedzo chekutenga chinhu.

Kana vakwikwidzi vako vakashandisa zita rechiratidzo, iwe unofanirwa kubhidha pane iwo mazwi muAdwords. Zvikasadaro, unogona kutarisana nemhando yakaderera zvibodzwa uye mutengo pakudzvanya. Uyezve, vakwikwidzi vako vanogona kunge vasingazive zita rako rechiratidzo uye havazove neruzivo rwekuti uri kubhadharisa pavari. Panguva ino, makwikwi anogona kunge ari kubhidha pamatemu mamwe chete. Iwe unogona kuedza kuita kuti ive pfungwa yekushandisa yako wega zita rechiratidzo seyakatengeswa keyword.

Target audiences with phrase match

While you may think broad match is the only way to target your customers, mutsara wemazwi unokupa kutonga kwakawanda. Nemitsara inofananidzwa, ads ako chete ndiwo achaonekwa kana mumwe munhu anyora chirevo, kusanganisira chero misiyano yepedyo uye mamwe mazwi pamberi kana mushure mekiyi yako kiyi. Semuyenzaniso, unogona kunanga masevhisi ekucherwa uswa nenzvimbo uye woona runyoro rwemasevhisi emunharaunda uye mitengo yavo yemwaka. Kushandisa izwi rinoenderana, zvisinei, inodhura zvakanyanya pane yakakura mechi, saka zvakakosha kuti utarise dzimwe sarudzo.

Kushandisa mutsara wemutsara kunogona kuwedzera CTR uye shanduko, uye inogona kuderedza kupambadzwa kwekushandisa ad. Iyo yakadzika kumutsara wemutsara ndeyekuti inoganhura yako ad kushandisa kutsvaga kune yako chaiyo kiyi kiyi, izvo zvinogona kuderedza kusvika kwako. Kana iwe uri kuyedza mazano matsva, zvisinei, yakafara match ingava yakanakisa sarudzo. Kuseta uku kunoita kuti uedze kushambadza kutsva uye kuona zvinoshanda. Kana zvasvika kune ad performance, iwe uchada kuve nechokwadi kuti uri kunanga vateereri chaivo nemashoko akakosha.

Kana iwe uchishambadzira chigadzirwa kana sevhisi ine mukurumbira mune zvese, a keyword phrase match inzira yakanaka yekunongedza boka iri. Mutsara wemitsara unoshanda nekuona kuti kushambadzira kwako kunoratidza chete kune vanhu vakatsvaga chaiyo kiyi kana chirevo.. Chinokosha ndechekuti uve nechokwadi chekuti chirevo chaunoshandisa chiri muhurongwa chaihwo kuitira kuti chibude mumibairo yepamusoro yekutsvaga. Nenzira iyi, iwe unodzivirira kutambisa yako ad bhajeti pane zvisina basa traffic.

Mutsara wemitsara unogona kukubatsira kuongorora kutsvaga kwevatengi kuti uone rudzi rwemazwi akakosha avari kutsvaga. Zvinonyanya kubatsira kana iwe uchitsvaga chaiwo vatengi. Kushandisa mutsara wemutsara muAdwords kunoderedza vateereri vako uye kugadzirisa mashandiro emushandirapamwe wekushambadzira. Uye, paunoishandisa nemazvo, iwe uchaona kudzoka kwepamusoro pane ad spend. Paunenge wagona nzira idzi, unozokwanisa kuzadzisa zvinangwa zvako nekukurumidza uye nekurongeka kwakawanda kupfuura nakare kose.

Imwe nzira yekunangisa vanhu kugadzira affinity rondedzero. Aya mazita anogona kusanganisira chero vashanyi vewebhusaiti kana vanhu vakatora matanho chaiwo pawebhusaiti yako. With affinity lists, unogona kunanga vashandisi chaivo zvichienderana nezvavanofarira. Uye, kana uine chigadzirwa icho vanhu vachangobva kutenga, unogona kushandisa izvo kuvanangana nema ads. Nguva inotevera paunogadzira vateereri vatsva, ita shuwa kushandisa tsika affinity list.

Track conversions with phrase match

If you’re looking to improve your search engine marketing campaign, unogona kufunga kushandisa izwi remachisi gadziriso pachinzvimbo chekufananidza. Aya magadzirirwo akashandiswa mukutsvaga kwekubhadhara kubva pakatanga chiteshi, uye ivo vanokutendera kuti unyatsojeka paunenge uchiratidza kushambadzira kwako. Kunyange zvazvo izvi zvingaita sepfungwa yakanaka, vashambadziri vazhinji vanonetsekana nekutambisa mari yavo yekushambadza kana vakasagadzirisa yavo yakakura match keyword. Pamusoro pe, mutsara wekufananidza kiyi kiyi inogona kukonzeresa ad yako yekutsvaga isingadzoreki, kudzikisira kukosha kwe ad yako.

Another way to optimize your keyword phrases is to add “+” to individual words. Izvi zvinoudza Google kuti izwi raunoda kunanga rinofanira kushandiswa mukutsvaga. Semuyenzaniso, kana mumwe munhu achitsvaga “orange table lamp,” your ad will only appear when the person has entered the exact phrase. This method is ideal for people who are searching for “orange table lamp,” because it will only be shown to people who type in the exact phrase, kwete zvakajairika.

Kuwedzera CTR uye kutendeuka mitengo, it’s imperative to include numbers into the headline of your ads. Tsvagiridzo inoratidza kuti kuisa manhamba mumusoro wekushambadzira kwako kunowedzera CTR ne 217%. Asi hazvireve kuti iwe unofanirwa kudzorera vhiri. Iyo dhizaini ndeyekugadzira inomanikidza kukosha chirevo uye hoko pasina kudzoreredza vhiri. Nepo kushambadzira kwakangwara kunogona kuwedzera CTR, zvinogona kudhura. Saka, ngatitarisei mamwe mazano ari nyore asi anoshanda.

Keyword research

To make the most of your AdWords campaign, unofanira kuitisa keyword research. Mazwi akakosha anogona kusarudzwa zvichienderana nekuzivikanwa kwavo, mutengo pakudzvanya, uye vhoriyamu yekutsvaga. Google Keyword Planner chishandiso chemahara chaunogona kushandisa kune ichi chinangwa. Nekushandisa chishandiso ichi, unogona kuona avhareji yenhamba yekutsvaga izwi rakakosha rinogashira mwedzi wega wega uye mutengo wekudzvanya pane imwe neimwe keyword. Google Keyword Planner inopawo mazwi ane hukama aunogona kushandisa kuvaka mamwe anonangwa mishandirapamwe.

Paunenge uine rondedzero yemazwi akakosha, inguva yekuzvikoshesa. Tarisa pane mashoma emashoko anozivikanwa zvikuru. Ramba uchifunga kuti mazwi mashoma akakosha anozokonzera mushandirapamwe wakanangwa uye purofiti yakakura. Zvisinei, kana iwe usina nguva yekuita keyword research yeese keyword, unogona kushandisa chishandiso chemahara seSEMrush kuti uone kuti ndeapi mazwi makuru ari kunyorerwa nevateereri vako. Izvo zvakare zvinogoneka kushandisa kiyi yekutsvagisa chishandiso seSEMrush kuti uone kuti mangani mhedzisiro inoratidza paSERP.

Chimwe chishandiso chemahara uye chinogona kushandiswa kuita keyword research ndeye Ahrefs. Inzvimbo yakanaka yekutanga, as it allows you to view your competitors’ webhusaiti traffic, makwikwi, uye keyword volume. Iwe unogona zvakare kuona kuti ndeapi mhando yemawebhusaiti akaiswa kune iwo mazwi makuru uye ongorora maitiro avo. Izvi zvakakosha, sezvo aya mazwi makuru ari iwo aunoda kuisa paGoogle. Zvisinei, hazvisi nyore nguva dzose kugovera zvakawanikwa izvi nemamwe mapato.

Kushandisa Google's Keyword Planner inobvumidza iwe kuti uone mavhoriyamu ekutsvaga nemwedzi, izvo zvinogona kukubatsira kunanga ads ako nemamwe mazwi chaiwo. Iyo keyword planner zvakare inobvumidza iwe kuti uone mazwi akakosha akafanana. Ichi chishandiso chinokuratidzawo huwandu hwevanhu vari kutsvaga kiyi izwi zvichienderana nezvipingaidzo zvako. Unogona kushandisa Google's Keyword Planner kuti uone kuti ndeapi mazwi akakosha ari kukwikwidza iwo akakosha mazwi seako.. Zvishandiso izvi zvinokupa iwe pfungwa yeanonyanya kufarirwa makiyi uye anokubatsira iwe kuwana akanakisa eako ekushambadzira kushambadzira.

Bidding model

The cost-per-click (CPC) zano rinogona kuburitsa zvinodhura zvakaderera pane CPM, kunyanya kune ads ari pazasi pekupeta. Zvisinei, CPM inoshanda zvakanyanya kana ruzivo rwemhando chiri chinangwa chako chikuru. Manual CPC kubhidha inotarisa pakuseta mabhidhi emamwe mazwi akakosha. Mumuenzaniso uyu, unogona kushandisa mabhidhi epamusoro chete aya mazwi makuru kuti uwedzere kuoneka. Zvisinei, nzira iyi inogona kutora nguva.

Adwords inokutendera iwe kuti uchinje mabhidhi ako nemushandirapamwe uye ad boka level. Aya mabhidhi ekugadzirisa anonzi mabhidhi modifiers. Bid modifiers dziripo kuPlatform, InteractionType, uye PreferredContent. Izvi zvinochengetwa padanho reboka rekushambadzira kuburikidza neAdGroupCriterionService. Saizvozvowo, gadziriso yedhidhi yemushandirapamwe inogona kuitwa kuburikidza neCampaignBidModifierService. Google inopawo API yezvigadziriso izvi.

Iyo yekumisikidza ad kuiswa inonzi Broad Match. Mhando iyi inoratidza ad yako pane peji reinjini yekutsvaga kune chero kiyi kiyi, kusanganisira mazwi anoreva zvakafanana uye kutsvaga kwakabatana. Nepo nzira iyi inoguma nenhamba huru yekuonekwa, inewo mutengo wepamusoro. Mamwe marudzi emutambo anosanganisira Exact Match, Phrase Match, uye Negative Match. Kazhinji, kunyanya kuenderana nemutambo wako, mari yako yakaderera.

Iyo yekubhidha modhi yeAdwords inoshandisa akasiyana matekiniki ekukubatsira iwe kukwidziridza ako ekushambadzira mishandirapamwe. Semuyenzaniso, iwe unogona kuseta iyo yakanyanya bhidhi yerimwe keyword, wobva wagadzirisa bhidhi yako zvichienderana neshanduko dzakawanda dzawakagamuchira. Kana iwe wakatengesa, AdWords ichawedzera bhidhi yako zvichibva pane izvozvo. Kune vamwe vashandisi vepamusoro, iwe unogona zvakare kushandisa dynamic shanduko yekutevera.

Target CPA bhidhiri imhando yead zano rinotarisa pakutyaira shanduko. Inoisa mabhidhi emushandirapamwe wakavakirwa paCPA (Mutengo paKuwana), inova mari yekuwana mutengi mumwechete. Iyi modhi inogona kuve yakaoma kana iwe usingazive yako mutengo wekutora (CPA) kana kuti mashandurudzo mangani ekushambadzira kwako. Zvisinei, zvakanyanya iwe kuziva nezveCPA, zvakanyanya iwe unozoziva kuseta mabhidhi ako zvinoenderana.

Manual bhidhiri zvakare isarudzo yekuwedzera kudzvanya, maonero, uye mavhidhiyo maonero. Kusarudza zano iri rinokutendera iwe kudzora bhajeti rako uchiwedzera iyo ROI yemacampaign ako. Zvisinei, iwe unofanirwa kucherechedza kuti kubhidha kwemaoko hakukurudzirwe pamushandirapamwe wega wega. Imwe sarudzo yakakodzera ndeye kushandisa iyo maximize shanduko nzira, izvo zviri kure-maoko uye zvinoda zvishoma kushanda nesimba. Iwe unogona zvakare kuwedzera bhajeti yako yezuva nezuva kana iwe ukaona avhareji yekushandisa yakaderera pane bhajeti yako yezuva nezuva.

Quality scores

To improve your Quality Scores in Adwords, unofanira kuteerera zvimwe zvinhu zvinokosha. Izvi zvinhu zvinokanganisa yako Quality Score wega uye pamwe chete, uye zvingada kugadziriswa kune webhusaiti yako. Pazasi pane zvimwe zvinhu zvekufunga kuti uvandudze yako Quality Score:

Yako Hunhu Chibodzwa chakanangana nemafambiro anoita ad yako. A High Quality Score inoshandura kuita yakasimba mushandisi ruzivo. Kuwedzera Hunhu Hwako Chibodzwa zvakare ipfungwa yakanaka sezvo ichikubatsira iwe kukwidziridza Ad Rank yako uye kudzikisa mutengo wako pakudzvanya.. Ungave uchivavarira kuoneka kwepamusoro paGoogle kana CPC yakaderera, iyo Quality Score ichakanganisa kuita kwead yako nekufamba kwenguva. Pamusoro peizvi, yakakwira Hunhu Chibodzwa inovandudza kuisirwa ad yako mumibairo yekutsvaga uye kudzikisa mutengo wako pakudzvanya.

Iwe unogona kuvandudza yako Hunhu Chibodzwa nekugadzirisa yako ad's keyword kukosha. Keyword match inoreva kuti kushambadzira kwako kunoenderana sei nemubvunzo wekutsvaga wemushandisi. Yako ad's keyword relevancy inoyerwa uchishandisa iyo Quality Score, uye ichaona kuti ads yako inoratidzwa sei. Shambadziro yako inofanirwa kuudza vangangove vatengi zvavanogona kutarisira kubva kubhizinesi rako, kupa kudaidzwa kunomanikidza kuita chiito, uye kuve anokwezva kune vashandisi pamidziyo yese.

Zvinhu zvitatu zvinopesvedzera Hunhu hweakaundi yako ndizvo: iyo inotarisirwa clickthrough mwero (CTR), ruzivo rwepeji yekumhara (LE), uye kukosha kwe ad kune chinangwa chemutsvagi. Kana iwe uchienzanisa akawanda emazwi akakosha anoonekwa pasi pemapoka akasiyana ad, iwe uchaona kuti Hunhu Zvibodzwa zveaya mazwi makuru achasiyana kubva kune mamwe mazwi akakosha mune mamwe mapoka ad. Zvikonzero zveizvi zvinosanganisira akasiyana ad kugadzira, mapeji ekumhara, kutariswa kwevanhu, nezvimwe. Kana ad yako ikagamuchira yakaderera Quality Score, iwe uchave nekunzwisisa zvirinani kuti iyo mhando yemhando inoverengerwa sei. Mhedzisiro yeongororo iyi inoburitswa pawebhusaiti yeGoogle uye inovandudzwa mazuva mashoma ega ega.

Mukutengesa kweAdwords, yako Quality Score inopesvedzera chinzvimbo chead yako uye mutengo pakudzvanya. Iwe uchaona kuti yakaderera CPC inoreva mari shoma inoshandiswa pakudzvanya. Hunhu Zvibodzwa zvinofanirwawo kutariswa kune yako bhidhi. Iyo yakakwirira yako Quality Score, kunyanya iwe ucharatidzwa mune yako ad. Mune ad auction, CPC yepamusoro ichaita mari yakawanda yeinjini yekutsvaga.

Mutengo

One of the most important questions you have to ask yourself is “what is the cost of Adwords?” Most business owners are unaware of the costs associated with online advertising. Mutengo pakudzvanya kana CPC mutengo unodzorwa neGoogle Adwords uchishandisa metric inonzi iyo yakanyanya CPC.. Iyi metric inobvumira vashambadziri kudzora mabhidhi avo zvichienderana nehuwandu hwemari yavanokwanisa kushandisa pakudzvanya kwega kwega. Mutengo wekudzvanya kwega kwega unoenderana nehukuru hwebhizinesi rako uye indasitiri yauri mairi.

Kuti unzwisise mutengo wePPC software, iwe uchada kufunga kuti uchagovera sei bhajeti yako. Iwe unogona kugovera imwe bhajeti yako kune mobile uye desktop advertising, uye iwe unogona zvakare kunanga mamwe nharembozha kuti uwedzere shanduko. Mutengo wePPC software kazhinji unobva pane yekunyorera modhi, saka iva nechokwadi chekuisa mumutengo wekunyoresa. WordStream inopa zvirongwa zvakabhadharwa uye zvibvumirano zvemwedzi mitanhatu. Iwe unozoona zviri nyore kuita bhajeti yePPC software nenzira iyi, chero iwe uchinzwisisa zvirevo nemamiriro.

Nzira yakajairika yekuona mutengo weAdwords mutengo wekudzvanya (PPC). Inoshandiswa zvakanyanya kana iwe uchida kunanga kune chakanangana nevateereri uye usiri kunanga huwandu hukuru hwetraffic mazuva ese. Mutengo pa mille, kana CPM, nzira yebhidhiyo inobatsira kune ese marudzi emacampaign. CPM inokupa nzwisiso yenhamba yezviratidziro yako inogashira, iyo inokosha pakugadzira mushandirapamwe wekutengesa kwenguva refu.

Sezvo nhamba yevakwikwidzi painternet iri kuramba ichikwira, mutengo weAdwords uri kubuda mumaoko. Makore mashoma apfuura, kubhadhara kudzvanya kwanga kuchiri mutengo wakaderera. Zvino, nevanhu vakawanda vachitsvaga paAdwords, zvinogoneka kuti mabhizinesi matsva apedze EUR5 nekudzvanya pane mamwe mazwi akakosha. Saka, iwe unogona sei kudzivirira kushandisa mari yakawanda pane yako Adwords mishandirapamwe? Kune nzira dzakawanda dzekudzora mari inosanganiswa neAdwords.

If you want to know how to structure your Adwords account to maximize the return on your advertising spend, verenga chinyorwa ichi. Ichi chinyorwa chichaenda pamusoro peMari, Benefits, Targeting uye Keywords. Kana wangonzwisisa aya matatu akakosha pfungwa, iwe unenge wakagadzirira kutanga. Paunenge wagadzirira kutanga, tarisa muyedzo wemahara. Iwe unogona zvakare kudhawunirodha Adwords ad software pano. Unogona kutanga kugadzira account yako.

Mariro

Google spends more than $50 miriyoni pagore paAdWords, nemakambani einishuwarenzi nemafemu emari anobhadhara mitengo yepamusoro. Pamusoro pe, Amazon inoshandisa mari yakawanda zvakare, kushandisa kupfuura $50 miriyoni pagore paAdWords. Asi mari yacho ndeyei? Ungazvizivisa sei? Izvi zvinotevera zvinokupa pfungwa yakajairika. Chekutanga, iwe unofanirwa kufunga nezveCPC yezwi rimwe nerimwe rakakosha. CPC shoma yemasendi mashanu haaonekwe seanodhura-akakosha mazwi. Iwo epamusoro-anodhura-makiyi mazwi anogona kudhura zvakanyanya $50 nekudzvanya.

Imwe nzira yekufungidzira mutengo ndeyekuverenga mutengo wekutendeuka. Iyi nhamba icharatidza kangani muenzi anoita chimwe chiitiko. Semuyenzaniso, iwe unogona kuseta yakasarudzika kodhi yekutevera maemail kunyoreswa, uye sevha yeAdWords ichaita ping maseva kuti ienderane neruzivo urwu. Unobva wawedzera nhamba iyi ne 1,000 kuverenga mutengo wekutendeuka. Iwe unogona ipapo kushandisa izvi zvakakosha kuona mutengo weAdWords mishandirapamwe.

Kukoshera kweAd chinhu chakakosha. Kuwedzera ad kukosha kunogona kuwedzera kudzvanya-kuburikidza nemitengo uye Hunhu Zvibodzwa. Conversion Optimizer inogadzirisa mabhidhi padanho remazwi akakosha kuitira kufambisa shanduko pane kana pasi pemutengo wakatarwa nemushambadzi pashanduko., kana CPA. Iyo inonyanya kukosha ads yako, iyo CPC yako ichave yakakwirira. Asi ko kana mushandirapamwe wako usingaite sezvaunotarisirwa? Iwe unogona kusada kutambisa mari pane ads izvo zvisingaite.

Mazita gumi epamusoro anodhura zvakanyanya paAdWords anobata nemari uye maindasitiri anobata mazakwatira emari.. Semuyenzaniso, the keyword “degree” kana “education” is high on the list of expensive Google keywords. Kana iwe uri kufunga kupinda mundima yedzidzo, gadzirira kubhadhara CPC yakakura yezwi guru rine yakaderera yekutsvaga vhoriyamu. Iwe zvakare unozoda kuziva nezve mutengo wekudzvanya kwechero mazwi akakosha ane chekuita nenzvimbo dzekurapa.

Chero bedzi iwe uchigona kubata bhajeti yako, Google AdWords inogona kuve sarudzo yakanaka kune mabhizinesi madiki. Iwe unogona kudzora kuti yakawanda sei yaunoshandisa pakudzvanya kuburikidza ne geo-targeting, mudziyo kunanga, nezvimwe. Asi yeuka, hausi wega! Google yakatarisana nemakwikwi akaomarara kubva kuAskJeeves neLycos. Ivo vari kupikisa hutongi hweGoogle seyekutanga yakabhadharwa-injini yekutsvaga munyika.

Benefits

Google AdWords is a platform for pay-per-click advertising. Inotonga zviziviso zvinoonekwa pamusoro pekutsvaga kweGoogle. Anenge bhizinesi rega rega rinogona kubatsirwa neAdWords, nekuda kwemabhenefiti ayo. Sarudzo dzayo dzine simba dzekunangidzira dzinopfuura kungosarudza vateereri vakananga zvichienderana nenzvimbo kana kufarira. Unogona kunanga vanhu zvichienderana nemazwi chaiwo avanonyora muGoogle, kuve nechokwadi kuti unoshambadzira chete kune vatengi vakagadzirira kutenga.

Google Adwords inoyera zvese, kubva kubhidha kuenda kunzvimbo dzekushambadzira. NeGoogle Adwords, unogona kutarisa uye kugadzirisa mitengo yako yebhidhiti kuti uwane iyo yakanakisa yekudzoka pakudzvanya kwese. Chikwata cheGoogle Adwords chinokupa iwe bi-svondo rega rega, weekly, uye kushuma pamwedzi. Mushandirapamwe wako unogona kuunza vashanyi vanosvika vanomwe pazuva, kana uine rombo rakanaka. Kuti uwane zvakanyanya kubva kuAdwords, iwe unofanirwa kuve neruzivo rwakajeka rwezvauri kuedza kuzadzisa.

Kana ichienzaniswa neSEO, AdWords chishandiso chinoshanda zvakanyanya chekutyaira traffic uye inotungamira. PPC kushambadzira inoshanduka, scalable, uye inogona kuyerwa, zvinoreva kuti unobhadhara chete kana mumwe munhu adzvanya pane yako ad. Pamusoro pe, iwe unonyatsoziva kuti ndeapi mazwi makuru akakuunzira iwe yakanyanya traffic, iyo inokubvumira kuti uvandudze nzira yako yekutengesa. Iwe unogona zvakare kutarisa shanduko kuburikidza neAdWords.

Google AdWords mupepeti inoita kuti chimiro chive nyore kushandisa uye chinokubatsira kubata mushandirapamwe wako. Kunyangwe iwe uchitonga yakakura AdWords account, iyo AdWords Mharidzo ichaita kuti kutonga kwako mushandirapamwe kushande. Google inoenderera mberi nekusimudzira chishandiso ichi, uye ine huwandu hwakawanda hwezvimwe zvakanaka kune varidzi vebhizinesi. Kana iwe uchitsvaga mhinduro yezvido zvekushambadzira zvebhizinesi rako, AdWords Mharidzo ndechimwe chezvishandiso zvinobatsira zviripo.

Pamusoro pekutsvaga kutendeuka, AdWords inopa maturusi ekuyedza akasiyana kuti akubatsire iwe kugadzira iyo yakakwana ad danidziro. Unogona kuedza misoro, text, uye mifananidzo ine maturusi eAdWords uye ona kuti ndeapi anoita zvirinani. Unogona kuyedza zvigadzirwa zvako zvitsva neAdWords. Zvakanakira AdWords hazviperi. Saka, wakamirira chii? Tanga nhasi uye tanga kubatsirwa neAdWords!

Targeting

Targeting your Adwords campaigns to specific audiences can help you increase your conversion rate and boost your website traffic. AdWords inopa akati wandei nzira dzeizvi, asi nzira inoshanda zvikuru ingangove iri musanganiswa wemitoo. Zvose zvinoenderana nezvinangwa zvako. Kuti udzidze zvakawanda nezve nzira idzi dzakasiyana, ramba uchiverenga! Zvakare, usakanganwa kuyedza mishandirapamwe yako! Isu tichakurukura maitiro ekuyedza aya akasiyana marudzi ekunongedza muAdwords.

Kutariswa kwemari ndiyo muenzaniso weboka renzvimbo. Iyi mhando yekunangwa yakavakirwa pane yakaburitswa pachena IRS data. Kunyangwe ichingowanikwa muUnited States chete, Google AdWords inogona kudhonza ruzivo kubva ku IRS uye kuiisa muAdWords, inokubvumira kuti ugadzire zvinyorwa zvichienderana nenzvimbo uye zip codes. Iwe unogona zvakare kushandisa iyo Income Targeting sarudzo kune yakanangwa kushambadzira. Kana iwe uchiziva rudzi rwehuwandu hwevanhu vateereri vako ndevavo, unogona kugovera mishandirapamwe yako yeAdWords zvinoenderana.

Imwe nzira yekunongedza yako Adwords mishandirapamwe ndeye kusarudza imwe musoro kana subtopic. Izvi zvinokutendera kuti utarise vateereri vakawanda nekuedza kushoma. Zvisinei, kutariswa kwemusoro kunonyanya kutsamira pane chaiwo mazwi makuru. Topic kunanga chishandiso chakanakisa kana ichishandiswa pamwe chete nemazwi akakosha. Semuyenzaniso, unogona kushandisa misoro yebasa rewebhusaiti yako kana zvigadzirwa, kana kune chimwe chiitiko kana mhando. Asi chero nzira yaunosarudza, iwe unozokwanisa kusvika kune chako chinangwa chevateereri uye kuwedzera kutendeuka kwako.

Nzira inotevera yekunongedza AdWords ads ndeyekusarudza vateereri vavo zvichienderana nemari yavo yepakati, nzvimbo, nezvimwe. Iyi sarudzo inobatsira kune vatengesi vanoda kuona kuti kushambadzira kwavari kushandisa mari yavo inosvika kune vateereri vanogona kutenga.. Nenzira iyi, unogona kuva nechokwadi chekuti kushambadzira kwako kuchasvika kune vateereri vangangotenga chigadzirwa chako. Asi ungazviita sei?

Keywords

When selecting keywords for your advertisement, edza kudzivirira mazwi akafara kana mazwi asina hukama nebhizinesi rako. Iwe unoda kunanga kwakakodzera kudzvanya kubva kune vanokwanisa vatengi uye chengetedza zvaunofunga kuita zvishoma. Semuyenzaniso, kana iwe uine chitoro chekugadzirisa kombiyuta, don’t advertise your business using the word “computer.” And while you can’t avoid broad keywords, unogona kuderedza mari yako yePPC nekushandisa mazwi akafanana, misiyano yepedyo, uye mazwi ane hukama semantically.

Nepo makiyi emuswe marefu anogona kuita seanofadza pakutanga, SEM inowanzosada ivo. Nemamwe mashoko, if someone types in “wifi password” they probably aren’t searching for your product or service. Vanogona kunge vari kuedza kuba yako isina waya network, kana kushanyira shamwari. Hapana kana yeaya mamiriro angave akanaka kumushandirapamwe wako wekushambadzira. Pane kudaro, shandisa-refu-muswe keywords anoenderana nechigadzirwa chako kana sevhisi.

Imwe nzira yekutsvaga yakaderera-inoshandura mazwi ndeyekumhanyisa mishandirapamwe isina kunaka. Iwe unogona kusabvisa mamwe mazwi akakosha kubva kumushandirapamwe wako padanho reboka rekushambadzira. Izvi zvinonyanya kubatsira kana ads ako asiri kugadzira kutengesa. Asi izvi hazviiti nguva dzose. Pane mamwe mazano ekutsvaga kushandura mazwi makuru. Tarisa chinyorwa ichi neSearch Engine Journal kuti uwane rumwe ruzivo. Iine matipi akawanda ekuziva epamusoro-anoshandura mazwi makuru. Kana iwe usati waita izvi, unogona kutanga kuedza nemazano aya nhasi.

Chinhu chakanyanya kukosha kuyeuka nezve keywords eAdwords ndechekuti ivo vanoita basa rakakosha mukufananidza kushambadzira kwako nevangangove vatengi.. Nokushandisa mazwi makuru emhando yepamusoro, ads ako acharatidzwa kune vane hunyanzvi tarisiro vari kuenderera mberi nekutenga faniro. Nenzira iyi, unogona kusvika kune vateereri vemhando yepamusoro vanogona kushandura. Kune marudzi matatu makuru emazwi akakosha, kutengeserana, informational, uye tsika. Iwe unogona kushandisa chero yeaya marudzi emazwi akakosha kunanga rimwe boka revatengi.

Imwe nzira yekuwana emhando yepamusoro mazwi ndeyekushandisa keyword tool yakapihwa neGoogle. Iwe unogona zvakare kushandisa iyo Google webmaster yekutsvaga analytics queries report. Kuti uwedzere mikana yako yekuwana shanduko, shandisa mazwi akakosha ane chekuita nezviri pawebhusaiti yako. Semuyenzaniso, kana uchitengesa mbatya, try using the word “fashion” as the keyword. Izvi zvichabatsira mushandirapamwe wako kuti uonekwe neavo vanofarira chigadzirwa chauri kutengesa.

Kubudirira muAdwords, iwe unofanirwa kuziva kuti ndeapi mazwi akakosha aunofanira kushandisa uye maitiro ekubhadhara paari. Muchinyorwa chino, iwe uchadzidza kuseta mabhidhi nemaoko, research keywords, uye tarisa zvakare ads ako. Pane zvakawanda kune keyword strategy, zvakare, kusanganisira maitiro ekuedza mazwi ako uye maitiro ekutsvaga kuti ndeapi anowana yakanakisa kubaya-kuburikidza nemitengo. Tinovimba, mazano aya achakubatsira kuti uwane zvakanyanya kubva kuAdwords.

Keyword research

Injini yekutsvaga yekushambadzira chikamu chakakosha chekushambadzira online, uye mushandirapamwe wekushambadzira wakabudirira zvinoenderana nekusarudza mazwi akakosha. Keyword research ndiyo maitiro ekuona misika inobatsira uye kutsvaga chinangwa. Mazwi akakosha anopa mushambadzi data data pane vashandisi veinternet uye vabatsire kugadzira a ad zano. Kushandisa zvishandiso seGoogle AdWords’ ad builder, mabhizinesi anogona kusarudza anonyanya kukosha mazwi kune yavo yekubhadhara-per-click advertising. Chinangwa chekutsvagisa mazwi akakosha kugadzira maratidziro akasimba kubva kuvanhu vari kushingaira kutsvaga izvo zvaunofanira kupa.

Nhanho yekutanga mukutsvagisa mazwi akakosha ndeyekuona chinangwa chevateereri vako. Kana wangoziva vateereri vako, unogona kuenderera kune mamwe mazwi akakosha. Kuita keyword research, unogona kushandisa maturusi emahara seGoogle's Adwords Keyword Tool kana akabhadhara keyword research maturusi seAhrefs. Zvishandiso izvi zvakanakisa pakutsvaga mazwi makuru, sezvavanopa metrics pane imwe neimwe. Iwe unofanirwawo kuita tsvakiridzo yakawanda sezvinobvira usati wasarudza chaiyo kiyi izwi kana mutsara.

Ahrefs ndeimwe yeakanakisa mazwi ekutsvaga maturusi evagadziri vemukati. Yayo keyword yekutsvagisa chishandiso inoshandisa clickstream data kupa yakasarudzika yekudzvanya metrics. Ahrefs ine zvirongwa zvina zvakasiyana zvekunyorera, nemiyedzo yemahara paStandard uye Lite kunyorera zvirongwa. Nemiedzo yemahara, unogona kushandisa chishandiso kwemazuva manomwe uye kubhadhara kamwe chete pamwedzi. The keyword database yakakura – ine mabhiriyoni mashanu emazwi akakosha kubva 200 nyika.

Keyword research inofanirwa kuve inoenderera mberi, semashoko akakosha nhasi anogona kunge asiri iwo akanakisa sarudzo dzebhizinesi rako. Mukuwedzera kune keyword research, inofanirawo kusanganisira tsvakurudzo mune zvinyorwa zvekutengesa zvinyorwa. Kuita tsvakurudzo, ingoisa mazwi akakosha anotsanangura kambani yako uye ona kuti vanhu vangani vanonyora mazwi iwayo mwedzi wega wega. Tarisa huwandu hwekutsvaga temu yega yega inogamuchira mwedzi wega wega uye kuti imwe neimwe inodhura zvakadii pakudzvanya. Netsvakurudzo yakakwana, unogona kunyora zvirimo zvine chekuita nekutsvaga kwakakurumbira uku.

Kubhidha pamazwi akakosha

Iwe unofanirwa kutsvagira makwikwi uye kuona kuti ndeapi anonyanya kuzivikanwa mazwi ekuwedzera mikana yako yekuwana yakakwira traffic uye kuita mari. Kushandisa keyword research maturusi anokubatsira kuti usarudze kuti ndeapi makiyi mazwi ane akanyanya kugona uye anonyanya kukwikwidza kuti iwe uite mari.. Iwe unogona zvakare kushandisa zvishandiso seUbersuggest kuti uone nhoroondo keyword stats, mabhajeti akakurudzirwa, uye mabhidhi emakwikwi. Kana uchinge waona kuti ndeapi mazwi akakosha anozoita iwe mari, iwe unofanirwa kusarudza pane keyword zano.

Chinhu chinonyanya kukosha kuyeuka ndechokusarudza nekungwarira mazwi akakosha aunoda kunanga. Iyo yakakwirira yeCPC, zviri nani. Asi kana iwe uchida kuwana zvigaro zvepamusoro mumajini ekutsvaga, unofanira kubhidhaira zvakakwirira. Google inotarisa kubhidhi yako yeCPC uye huwandu hwemhando yezwi rakakosha rauri kunanga. Izvi zvinoreva kuti iwe unofanirwa kusarudza iwo akakosha mazwi anozokubatsira iwe kuwana epamusoro masanji. Kubhidha pamazwi akakosha kunobvumira kuti unyatsojeka nevateereri vako.

Paunenge uchitsvaga mazwi makuru muAdwords, iwe unofanirwa kufunga kuti vateereri vako vari kutsvaga. Kuwanda kwevanhu vanowana webhusaiti yako kuburikidza nemashambadziro ako, iyo traffic yakawanda iwe yaunogamuchira. Rangarira kuti haasi ese mazwi akakosha anozoguma nekutengesa. Kushandisa shanduko yekutevera kuchakubvumidza kuti uwane iwo anonyanya kubatsira mazwi uye gadzirisa yako yakanyanya CPC zvinoenderana.. Kana yako kiyi yekubhidha nzira iri kushanda, zvinokuunzira purofiti yakakwirira. Kana bhajeti yako iri shoma, iwe unogona kugara uchishandisa sevhisi sePPExpo kuti uongorore yako kiyi yekubhidha nzira.

Rangarira kuti vakwikwidzi vako havango tsvage kuti iwe uve wekutanga papeji yeGoogle mhinduro. Iwe unofanirwawo kufunga nezve yako ad campaign purofiti. Unoda chaizvo traffic kubva kune vatengi vanogona kunge vachitsvaga chigadzirwa chako? Semuyenzaniso, kana ad yako ikabuda pasi pezvinyorwa zvavo, unogona kunge uchikwevera mabhatani kubva kune mamwe makambani. Dzivisa kubhidha pamatemu emukwikwidzi wako kana asina kunangana nebhizinesi rako.

Kuseta mabhidhi nemaoko

Otomatiki kubhidha hakunei nezviitiko zvichangoburwa, kuburitswa kwenhau, flash kutengesa, kana mamiriro okunze. Manual bhidhiri inotarisa pakuisa iyo chaiyo bhidhi panguva chaiyo. Nekudzikisa mabheti ako kana ROAS yakaderera, unogona kuwedzera mari yako. Zvisinei, manyorerwo ekubhidha zvinoda kuti iwe uzive nezve zvakasiyana zvinhu zvinogona kukanganisa ROAS. Nokuda kwechikonzero ichi, kuseta mabhidhi pamaoko kunobatsira zvakanyanya pane kuaitisa otomatiki.

Kunyange zvazvo nzira iyi inotora nguva yakawanda, inopa granular control uye inovimbisa kuita nekukurumidza kwekuchinja. Automated kubhidha haina kunaka kumaakaundi makuru, izvo zvinogona kuoma kutarisa uye kudzora. Uyezve, zuva nezuva kuona akaundi anoganhurira vashambadzi’ kukwanisa kuona “mufananidzo mukuru.” Manual kubhidha inobvumidza iwe kuti utarise mabhidhi erimwe keyword.

Kusiyana otomatiki kubhidha, kuseta mabhidhi nemaoko muGoogle Adwords kunoda kuti uzive chigadzirwa kana sevhisi yako uye uve neruzivo rwunodiwa kuseta mabhidhi ako.. Zvisinei, otomatiki kubhidha haisi iyo yakanakisa sarudzo kune mamwe macampaign. Nepo Google ichikwanisa kugadzirisa otomatiki mabhidhi ako zvichienderana neshanduko, haigare ichiziva kuti ndedzipi shanduko dzakakodzera kubhizinesi rako. Iwe unogona zvakare kushandisa yakashata keyword list kuderedza marara ako.

Paunenge uchida kuwedzera kudzvanya, unogona kuseta iyo CPC nemaoko muGoogle Adwords. Iwe unogona zvakare kuseta yakanyanya CPC bhidhi muganho. Asi ramba uchifunga kuti nzira iyi inogona kukanganisa chinangwa chako uye kuita kuti CPC yako iwedzere. Kana uine bhajeti re $100, kuseta max CPC bid limit ye $100 inogona kunge iri sarudzo yakanaka. Panyaya iyi, iwe unogona kuseta yakaderera bhidhi nekuti mikana yekutendeuka yakaderera.

Re-targeting

Gwaro reGoogle rinorambidza kuunganidza ruzivo rwemunhu kana ruzivo rwemunhu senhamba dzekadhi rechikwereti, email addresses, uye nhamba dzenhare. Zvisinei nekuti kuyedza kutarisa zvakare neAdwords kunogona kuve kwebhizinesi rako, pane nzira dzekudzivisa kuunganidza ruzivo rwemunhu nenzira iyi. Google ine mhando mbiri dzekutanga dzekutarisa zvakare ads, uye vanoshanda nenzira dzakasiyana kwazvo. Ichi chinyorwa chinotarisa maviri eaya mazano uye chinotsanangura mabhenefiti ega ega.

RLSA inzira ine simba yekusvika kune vashandisi vari pane ako e-zvekutarisisa zvinyorwa uye kuvatora pedyo nekutendeuka.. Iyi mhando yekushambadzira zvakare inogona kushanda pakubata vashandisi vakaratidza kufarira zvigadzirwa nemasevhisi ako asi vasati vatendeuka.. Kushandisa RLSA kunokubvumidza kuti usvike kune avo vashandisi uchiri kuchengetedza yakakwirira shanduko. Nenzira iyi, unogona kukwidziridza mushandirapamwe wako nekunanga vashandisi vako vakakodzera.

Mishandirapamwe yekutarisa zvakare inogona kuitwa pamapuratifomu akasiyana, kubva kumainjini ekutsvaga kusvika kumasocial media. Kana uine chigadzirwa chinonyanya kufarirwa, iwe unogona kugadzira ads yezvigadzirwa zvakafanana neinomanikidza kupa. Zvinogoneka kumisa mishandirapamwe yekutarisisa papuratifomu inopfuura imwe. Zvisinei, nokuda kwekuita kwakanyanya, zviri nani kusarudza kusanganiswa kunobudirira kwezvose zviri zviviri. Mushandirapamwe unofambiswa zvakanaka wekutarisa zvakare unogona kufambisa kutengesa kutsva uye kuwedzera purofiti kusvika 80%.

Kutarisa zvakare neAdwords kunokubvumira kuti uratidze kushambadzira kune peji rakamboshanyirwa. Kana mushandisi akatarisa chigadzirwa chako peji munguva yakapfuura, Google icharatidza Dynamic ads ine chigadzirwa ichocho. Iwo ads acharatidzwa kune avo vashanyi zvakare kana vakashanyira peji mukati mevhiki. Zvimwe chetezvo nezveshambadziro dzakaiswa paYouTube kana Google's display network. Zvisinei, Adwords haitevedze maonero aya kana usina kuvabata mumazuva mashoma.

Negative keywords

Kana iwe uchinetseka kuti ungawana sei uye nekuwedzera mazwi asina kunaka kune yako Adwords mushandirapamwe, pane nzira shoma dzekuzviita. Imwe nzira iri nyore ndeye kushandisa Google kutsvaga. Isa izwi rakakosha rauri kuyedza kunanga, uye iwe uchaona toni yezvakakodzera ads kubuda. Kuwedzera aya ads kune yako Adwords negative keywords list ichakubatsira kuti ugare kure neaya ads uye kuchengeta account yako yakachena..

Kana iwe uchimhanyisa online marketing agency, iwe ungangoda kunanga chaiwo mazwi asina kunaka eSEO pamwe nePPC, CRO, kana Landing Peji Dhizaini. Ingobaya iyo “wedzera mazwi asina kunaka” bhatani riri pedyo nematemu ekutsvaga, uye ivo vacharatidza padivi petemu yekutsvaga. Izvi zvichakubatsira kuti ugare wakakodzera uye uwane inotungamira inotungamira uye kutengesa. Asi usakanganwa nezve mukwikwidzi wako mazwi asina kunaka – vashoma vavo vanogona kunge vakafanana, saka iwe unofanirwa kuve wakasarudzika.

Kushandisa mazwi asina kunaka kuvhara mibvunzo yekutsvaga inzira ine simba yekudzivirira bhizinesi rako kubva kuGoogle's sloppy ads.. Iwe unofanirwawo kuwedzera mazwi asina kunaka padanho remushandirapamwe. Izvi zvinovharisa mibvunzo yekutsvaga isingashande kumushandirapamwe wako uye ichashanda senge yakasarudzika isina kunaka kiyi yemapoka ezviratidziro emangwana.. Iwe unogona kuseta mazwi asina kunaka anotsanangura kambani yako mune generic mazwi. Iwe unogona zvakare kuzvishandisa kuvharira ads kune chaiwo zvigadzirwa kana zvikamu, zvakadai sezvitoro zveshangu.

Nenzira imwechete seyakanaka mazwi makuru, iwe unofanirwa kuwedzera mazwi asina kunaka kumushandirapamwe wako weAdwords kudzivirira traffic isingadikanwi. Paunoshandisa mazwi asina kunaka, unofanira kudzivisa mashoko akajairika, zvakaita se “ninja air fryer”, izvo zvinongokwezva vanhu vanofarira mune chaiwo zvigadzirwa. Izwi rakanyanya kujeka, zvakaita se “ninja air fryer”, zvichakuchengetera mari, uye iwe unozogona kusabvisa ads asina basa kune bhizinesi rako.