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What are the advantages of placing advertising on Google??

The Google AdWords Campaign
The Google AdWords Campaign

Google Ads is an online advertising program launched by Google. It offers paid advertising, die mit der Google AdWords Kampagne in den Suchergebnissen sichtbar ist. Google Ads allows you to create paid online ads, to reach many people, who show interest in the products and services you offer. Die Google Ads laufen auf Pay-per-Click (PPC)-advertising, d.h. you have to pay, when a visitor clicks on your ad. Google Ads are used, to promote your business, to help sell products or services and increase website traffic and brand awareness among people.

There is no requirement such as the minimum amount, you have to spend, and so you can define and manage your budget according to the situation. You can decide, where you want your ad to appear, set a budget that's affordable and reasonable for you, and then measure the impact of your paid ad campaign.

What are the advantages of Google Ads?

Faster than SEO – Der wichtigste Vorteil der Google Ads-Kampagne ist, that it works faster than SEO. Google Ads and SEO are part of the digital marketing strategy, which is carried out, to generate more leads and traffic to your website. But an optimized Google Ads campaign can work faster for a business, to get instant results and get the most coveted first place in search.

Steigerung der Markenbekanntheit – Wenn Menschen von Google Ads hören, remember, that they are through various advertising- and forms of marketing such as pay-per-click ads on search engine results pages that can increase leads and drive traffic to a website. However, keep this in mind, that Google Ads is more versatile. Businesses can use Google Ads as a tool, to promote a brand and improve its brand awareness among the target audience.

Leads und Kunden – Ein großer Vorteil der Google-Werbung besteht darin, increase the number of leads and users very instantly. One of the most common goals of business owners is, Generate more leads and get more customers. Google Ads is a great lead generation platform. Google ads allow you to target people, who are looking for your offer.

Google AdWords fungiert als flexible Marketingplattform

Jede Person, which Google Ads frequently uses, can tell you, how great a marketing platform is. This is suitable for all business sizes and types. Campaigns can be easily customized, to target online users. You can schedule it for people, using different devices, located in different locations and available on different websites, on which Google Ads is placed. You can set your budget according to your willingness to pay.

You have full control over the budget of your Google Ads campaigns. If your ad is performing well, increase spending, to improve results. And if you underperform, reduce or stop it immediately, before you lose extra money.

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Increase traffic to your website with Google AdWords

Google Ads
Google Ads

One of the most beneficial methods, to attract more target groups to your online shop, is Google Ads or Google AdWords. These ads can help you, to generate more traffic, independently of, what phase you are in in your SEO process. And the best part is, that it works wonders for both new and established businesses, regularly for newly offered products, Advertise promotions and offers. If your Google ads aren't working as expected, you are in the right place. Google Ads helps you understand, what is better and what will help you, to move forward in your company's journey.

As you set up your Google Ads campaigns, you'll find out, that the broad match match type is standard keyword match, that allows you to reach a wider audience. However, there are other keyword matches as well, that can be used, to reach specific target groups.

  1. Broadly appropriate: Here, Google largely matches the search queries of the users with your keywords, including misspellings, Typing error, Synonyms and relevant keywords.
  2. Exact match: This says, where Google will only then match your ads, when the search user without many phrases exploits the exact keyword for the search.
  3. Negative Keywords: These are keywords or phrases, who ensure, that you do not appear for irrelevant searches.
  4. phrase match: This will ensure, that Google will only match your key phrase to searchers, using the exact phrase, without changes.
  5. Broad match keyword modifier: This is broadly similar to keyword matching, with the exception, that allows you, to find exactly the phrases or keywords, you want to match.

Die Durchführung einer umsatzsteigernden Google Ad-Kampagne erfordert das Verständnis von Schlüsselwörtern, to know, which convert best. So it is important, Thoroughly test your campaigns, to monitor and optimize. Use conversion tracking, a free Google Ads tool, to track closely, which keyword brings traffic and converts. Try, Target different areas with your Google AdWords in the different ad groups of your campaign. This will surely help you, determine the actual area and locations, that reward you with more conversions and bid adjustments, so you can spend your money wisely on ad groups, Benefits of hiring an agency to manage Google AdWords campaigns, to generate more sales.

Google Display ads are visible on third-party sites across the web, depending on, how to target your ads, who you make them visible to and what ads you create. This could be a perfect opportunity for many business owners, but marketers debate, that display ads can be distracting and lead to poor user experience and brand awareness.

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Learn the basics of Google Ads

The Google AdWords Campaign
The Google AdWords Campaign

Google Ads or AdWords is Google's leading online advertising platform, designed for businesses, who want to increase their leads and sales. Google Ads allows you to create online ads, to reach the people right then, if they are interested in your offer. Google Ads is a paid advertising platform, that provides instant results and empowers businesses and organizations

1) show their brand ads on search engine results pages,

2) on sites like the Google network and

3) auf mobilen Apps

Es ist eine der wichtigsten Taktiken des Suchmaschinenmarketings und der Pay-per-Click-Werbung. Although Amazon, Facebook/Instagram and Twitter have their own variations, Google still dominates the market.

  1. Align your business goals with the benefits, die Google-Suchkampagnen bieten
  2. Erklären Sie die Funktionsweise von Google Ads-Auktionen mit Suchkampagnen
  3. Beschreiben Sie, wie Sie Ihre potenziellen Kunden mit Such-Targeting erreichen
  4. Erklären Sie, how search formats help, wichtige Kunden zu erreichen
  5. Lernen Sie Smart Bidding-Praktiken kennen, um Kundenfragen zu beantworten
  6. Verwenden Sie Tools, um Gelegenheiten für Kundenwachstum zu nutzen

Warum verwenden Unternehmen Google Ads?

Google Ads is one approach, which is carried out, to build brand awareness, Drive traffic to your website and improve conversion rate. Unlike social media, advertising on the search network helps, Show relevant ads to people, who actively post your product, your service or information, that meet their requirements.

One of the beneficial features of Google Ads is opportunity, Set your own budget, and there is no minimum spending limit. Google grants you the right, Pause or stop your campaign at any time, making it suitable for traveling products and services for brands related to long-term ventures. Google Ads can be a boon for businesses, want to build brand awareness. It suggests, that people use your name, Having to see your brand or offers many times, before doing anything. Because your customers keep seeing your URL at the top of search results, they will remember your company.

There are times, where you cannot handle the situation on your own. It can seriously lead to mismanagement of your important tasks. Therefore, contact a professional Google Ads agency, which has an expert team of Google Ads certified gurus, if you want to save yourself the headache of Google Ads management. they help you, better address the situation and reach your audience effectively.

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How do you use AdWords to drive traffic to your website?

If you recently finished launching your website, you will have a big doubt: “How do I get traffic to my website?" To achieve this, different methods are available. If you deal with search engine optimization (SEO) know about, you can optimize your website for fruitful keywords and acquire links to your website. Once you have done this, just wait, until you get traffic. You can also use various methods like posting on forums, Try advertising on classified websites and submitting articles to directories. All of these can generate traffic for your website, which is even more beneficial, than you think.

However, if you don't prefer to wait and want more traffic, always opt for paid and other advertising methods. This includes submitting ads to search engines like Google and paid ads, linked to your website. Your ads will only be served, when people enter search terms into Google, you have selected. Google calculates every time, when someone clicks on your Google ads, a certain amount. Google's search engine advertising program is known as AdWords.

Advantages:

1. Instant traffic: Once you start your campaign, get started in no time, Attract visitors to your website.

2. Huge traffic: Mit dem richtigen Einsatz von AdWords können Sie Tausende von Besuchern pro Tag auf Ihre Website bringen.

3. Targeted Traffic: Choose carefully key phrases, that trigger your ads, and only show your ads to qualified visitors. Therefore, only people come to your website, who are looking for that, what you have to offer.

4. Geografisches Targeting: you can choose, whether your ads are for specific countries, states, Cities or places should be displayed.

5. flexibility: When your website is running SEO for specific keywords, the change is not so easy. With AdWords you can use your keywords, Change ad copy and landing pages.

6. optimization: AdWords makes it easy, separate test ads, Analyze campaigns and performance per keyword, to make unlimited adjustments to all parameters.

7. Rentabilität – Es ist auch möglich, Get a total return on your AdWords budget.

Disadvantages:

1. Cost: The AdWords campaign is not free. Sometimes you have to spend hundreds of thousands of dollars on Google AdWords annually.

2. complexity: The efficient functionality, which makes it useful, means, that it takes a while, until you learn, use it competently.

AdWords execution is very effective, to drive visitors to your website, provided, you have time, to familiarize yourself with the complexity of the campaign. You can plan, a Google Ads Agentur mit der richtigen Planung und Strategie zu beauftragen, to carry out the process.

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Google Ads allows you to enable custom conversion values

Google Ads
Google Ads

Google offers online advertisers the opportunity, define custom conversion values ​​for store visits and sales. Businesses are currently using Google Ads, to increase visits to their stores and have more control over their smart bids, as they can easily set their own defined conversion value norms. Conversion value determinations enable your business, to give hints, what conversion goal it's worth, to be fixed. Smart bidding helps, optimize spending around the values ​​set by the company. You can bid more on ads, to bring sales to your physical location.

Google Ads applies conversion value rules in the same way, to perform all conversion actions. To determine conversion values ​​for store visits and sales, you can also select them at the campaign level.

How does this work?

Conversion-Tracking-Tags: You can set and add conversion tracking parameters. Diese Parameter werden automatisch in Google AdWords saved, after you have included them in conversion tracking. You must "enable" the parameters within Google Ads, in order to collect data. After you enable custom variables in your ads account, the data is recorded and available within a few hours for the breakdown of your reports.

Offline-Conversions: You can manually upload custom conversions to offline conversions and have them imported automatically using a third party or the Google Ads API. After creating and activating the custom variables in your AdWords account, use the information for custom variable columns, to do offline uploads.

Custom variables allow for a better understanding of the value of your ad spend with more business-centric data about the user's actions, when they make a purchase on your website or submit a form. This is useful, if you want to get insights into your conversions for dimensions, specific to your type of business.

Why track conversions in Google Ads?

Ihr Google Ads Conversion-Tracking hat die Macht, Enhance or destroy your Ads account. If you don't know, what works and what doesn't, how can you make improvements? With conversion tracking, you can see, which ads are getting the most conversions. With the appropriate information about the campaign, you can choose your keywords, bids, Customize your budget and others, to optimize the campaigns, and apply strategies of your successful campaigns to areas, that need to be improved.

With conversion tracking, you can optimize your profits and save big with Google Ads. If you think, that your ads account already has conversion tracking, but want to learn more, wenden Sie sich an die Google Ads Agentur, to get more insights into the optimization.

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What do you learn from Google Ads? How does Google Ads work?

Google Ads
Google Ads

If you have trouble knowing, what Google Ads is and how you can use it to grow your online business in an economical way, then you are on the right platform. Here you can find out, what you need to know, to serve ads for your business. Google Ads oder Google AdWords ist eine Google-Werbung, which allows advertising professionals, to bid on specific keywords, so that their clickable online ads are visible in Google search results. Because advertisers have to pay for clicks received, This is how Google makes money from search results. The infographics will help you, get to know and explain how Google Ads works and the bidding process, how important attributes like quality score and cost-per-click are and what role they play.

Does Google Ads work?

Based on the marketability of the campaign's keywords and the relevance of each keyword in generating real conversions for your business, AdWords may be a good fit, Show results for your business or not. For the most part, Google AdWords is very effective for various businesses, provided, they don't waste their money on wrong keywords or create ads with low CTR.

Unternehmen können sich mit einem Google Ads-Konto bei Google bewerben. Your ad rank helps with that, determine the actual positioning of your ad in the search results. The ad with the highest rank gets the 1. ad position. Your actual CPC is calculated by dividing the Ad Rank of the next highest ad below you by your current Quality Score. The exception to this rule only works, if you are the only bidder or have submitted the lowest bid in the Google Ads auction. then you pay your maximum bid with every click! AdWords severely penalizes advertisers, who try, with low quality values. On the other hand, those with good quality scores get higher Ad Rank and low CPC.

What is Google Quality Score?

Your Google ads can participate in an auction, when you bid for the keywords, that are relevant to the user's search query. your bids, Quality Score and Relevance are helpful, to learn, whether your ads are worth it, to be displayed on the search results page. This uses Google, to determine, how relevant and beneficial your ad is to the user, based on your CTR, keyword relevance and your landing page. The higher the Quality Score, the better, because the High Quality Score keywords will save you money and give you better ad rankings. It's the easiest, Compare your ad performance to similar advertisers in your domain.

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How do I reach a target group with Google AdWords?

The Google AdWords Campaign
The Google AdWords Campaign

The goal of every online marketer, who works today, is it, to make profits. Die häufigste Methode für jeden mit einer Online-Präsenz, to make a profit, is the sale of something, be it information or a product. The profit is only summed up, when traffic is directed there. However, traffic does not mean general; it must be targeted website traffic. While many people make a lot of promises about it, as you should try, to get that specific range of traffic, is one of the common methods Google AdWords.

How can you have a potential ad campaign?

Erfahren Sie mehr über Schlüsselwörter

Wenn Sie ein Anfänger im Marketing sind, you must try, familiarize yourself with keywords and find out, how to find relevant keywords for your product or niche. You should spend some time online, to learn, how they work, and write in your articles or ads, that you publish on your website. Also, learn things about keyword positioning, get the crawlers to do it, reject your website.

Richten Sie Ihre Website ein

Viele Profis verwenden vorgefertigte Websites, who look experienced and advertise a specific product. That's great, but you cannot change any information. When you create your own website, make sure, that she looks professional.

Holen Sie sich ein Google AdWords-Konto

Wenn Sie den Fluss des Website-Verkehrs verbessern möchten, you need a Google AdWords account. Sie können mehrere Anzeigen mit demselben Google AdWords-Konto haben. But remember, every effort, that you undertake, should be counted, because you will be popular. It will take some time, until Google crawls your site and gives you permission, to start your campaign.

Richten Sie Ihre Anzeigen ein und überwachen Sie sie

Stellen Sie nach der Einrichtung Ihres Kontos sicher, that you write these advertisements carefully. Take your time, to complete your research. It will certainly be worth it. this shows, what people will see in their Google searches. To figure out, what words to use, do some searches yourself and write down the word, which is used to place the ads in the top positions. Can you see it, what draws your attention and what bothers you, to go to the site.

Sehen Sie sich Ihre Ergebnisse an

Überwachen Sie schließlich die Ergebnisse Ihrer Anzeigen, to test, which one draws the most attention. Stick to the idea and try, Rewrite your ads in a similar way and change them a few more times, to get the best possible and most revenue-generating ad. If you own a creative ad and page rank on Google, you will definitely experience an increase in website traffic like this, as you wish.

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How Google AdWords helps a business with instant results?

The Google AdWords Campaign
The Google AdWords Campaign

Google AdWords enables the delivery of advertisements to customers, to promote their online business products and services. The most significant advantage of Google AdWords is, that it works with the brand's permittivity and achieves quick results. Fierce competition and a multitude of strategies have made the internet remarkably confusing and offer exceptional choices. Aside from online business, even buyers' choices are starting to depend on the internet, to calm down with their purchasing decisions. If you think about the idea, to market your product, turns out, that it is very important for the companies, overcome the chaos and get in touch with the group interested in buying. Google AdWords helps online businesses, to contact their target group immediately, to convey the brand message, to get maximum attention and engagement and generate more sales.

Benefits of Google Ads:

Builds brand awareness: Companies used to get their products through traditional marketing strategies like newspapers, magazines, billboards and other markets. This was beneficial, but the range was limited, since only locals could see it, when they cross paths. With Google AdWords, brands advertise to a large crowd, to build their presence on a strong base.

Instant results: The range, the online businesses get with Google, is more important, because she helps, to do business, instead of going to another medium. In the search bar, companies have the opportunity, to pay attention to people, if you want to buy something. When your competitor ranks higher than you, he may get a higher preference towards your company. So, with the appropriate improvement of Google AdWords, your bids can bring you an exceptional ROI.

Be at the forefront of results: A Google AdWords agency will help you with this, to design your marketing in this way, that it can reach the top of the search results. It's comparatively easier with Google ads, to be at the top in much less time.

Increases the visibility of ads: Running Google ads helps improve ad viewability and increases the quality of your audience reach. Google ads make it possible, To offer promotional activities for the target group, looking for something similar to buy. To get good results from Google ads, is it important, to correctly address the target group with purchase intention. Create ads, which can attract more visitors.

Remarketing Audiences: Remarketing turns out to be one of the main benefits of Google AdWords. It's a known fact, that remarketing is certainly the most effective advertising method, to create a good impact on customers through your business channel.

Wider audience reach: Google ads promise a greater reach, when hosting the campaign. With the help of an advertising campaign, you can create a local, reach national or even global audiences. You just have to be more careful, so you can mediate, why you are there and why someone should click on your ads.

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How can you use Google Ads for your business?

Google AdWords is an online tool from Google, which you can use to promote various services and products in the online market, to drive more traffic to your domain. The search result is a detailed result, which tells us about the average search for a specific destination over a significant period of time. Digital marketing professionals use Google AdWords, to rank their websites with keywords for a specific project. The suggestions provided by the Google ads and the number of searches made, as well as AdWords will tell you about it, how long it will take, until you appear at the top of the search results. Google AdWords is a great advertising strategy. Google AdWords offers targeted advertising services under a pay-per-click model (PPC). This service is very supportive for online businesses, where Google cuts a certain amount for each consumer click, to visit their website via the Google search engine.

Google's AdWords program includes local, national and international reach, which is provided with a well-written ad copy. Google presents ads in the form of text, images and video samples. Google AdWords is a leading online advertising platform and provides a foundation, to help you, Understand the concept of building an identity with digital marketing.

Funktionen von Google-Anzeigen

LISTEN BEI GOOGLE SHOPPING – Google Shopping ist hauptsächlich eine kostenpflichtige PPC-Plattform, but you can experience the free traffic flow there. After launching the shopping platform, Google banned most other websites from its search engine. You can start your ad campaign, by optimizing and understanding Shopping ads, which products get the most clicks and are highly convertible.

BESSERE KUNDENAKQUISITION – Wenn es um Kanäle zur Benutzerakquise geht, is the new customer, who buys on your website, more valuable than a recurring one. Loyalty is very important and you need to take good care of your existing customers. Once you are aware, how much money you can earn from your loyal user in the long term, you can adjust the amount, that you are willing to pay, to win a new customer than an old customer.

BEHALTEN SIE OFFLINE-KONVERSATIONEN IM ÜBERBLICK – Es ist leicht zu vergessen, that most companies are still working offline, which is why Zoom calls and online shopping are not valid options there, to work. Nevertheless, offline conversion tracking measures are not always considered. Google displays ads, associated with a business according to its online presence near the user's current location.

Google always tries, introduce new features, to test and promote a company's reach. The key to a cutting-edge Google Ads account is regular and effective testing. Once the features reach a mass audience, are fully optimized and have reached the top positions in search engines.

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How is a Google ad structured??

Google Search

Google ads are easy to explain. These are advertising banners, die Sie entweder selbst oder von einer Agentur einsetzen lassen, to find your target audience. These AdWords or Ads are more popular today than ever, because that's how an ad is designed, that you always have a say and that you ultimately decide, Who to show these ads to. So you need to find out first, who you want to reach with it. Google offers you many options here, to find out. However, you could have it easier, simply by finding a suitable agency, who will help you, Find and define your target audience, who the ad should be shown to. It's still about that, that you want to bring your product to the man or woman and that is only possible, if you work well and incorporate the groundwork into the ads. The display itself is structured like this, as you specify. You should always pay attention to this, that your keywords match and that you always incorporate the product or service correctly. Google also plays a major role, when it comes to advertising for all companies. Any business can get a good exposure with AdWords, but you have to know, who can research these AdWords.

Who can help with this, build a Google ad?

If you don't feel up to the task, it's time to hire a professional. This can do the work and ultimately set up the Google ad. Ads are used and they are thoroughly and precisely researched beforehand. If you do not yet have your own Google account, we will be happy to set this up for you, so that you can work directly with the tool. Incidentally, it is processed directly in your browser. So you don't have to install anything else. Monitoring is also done with the channel. It's in your hands, Install your AdWords and design your ads. If you want help with that, definitely use an agency. They will be happy to help you and are always at your side. So you can without investing a lot of time, just watch and wait. Because your target group will finally reach you more easily and it can be about the actual task of your company. You should therefore quickly secure help and turn on an agency for AdWords. You will also get to know Google from a good side, if you use ads for the success of a page. In any case, it is worth considering using Google Ads.

Why are we the right AdWords agency for you??

We are big enough for big tasks – and small enough for personal support. Plan and work strategically, holistically and with a firm focus on your goals. Sit up:

  • above 13 years of experience
  • owner-managed
  • reliable, transparent data
  • Certified employees
  • Fixed contact persons & project Manager
  • Own customer login
  • 100% transparency
  • fairness and honesty
  • creativity & passion


The best for last: We are available for you 24 hours a day! Also on all suns- and holidays.

Your contact person
for Google AdWords campaigns

Communication is not just our daily bread, but also that, what makes us so strong as a team – we help each other and don't just work on our own projects in isolation. So you as a customer get a contact person and “Experts |” provided for your company, However, challenges and solutions are shared in our team and benefit all team members and all customers!

they're planning, Increase your sales and traffic? We as certified SEA agency help you, get more conversions and customers. Enjoy individual advice and competent support for your project. Both with our extensive services and with our services, we are the perfect partner for your online marketing. Please do not hesitate to contact us!

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