Google Ads allows you to enable custom conversion values

Google offers online advertisers the opportunity, define custom conversion values ​​for store visits and sales. Businesses are currently using Google Ads, to increase visits to their stores and have more control over their smart bids, as they can easily set their own defined conversion value norms. Conversion value determinations enable your business, to give hints, what conversion goal it's worth, to be fixed. Smart bidding helps, optimize spending around the values ​​set by the company. You can bid more on ads, to bring sales to your physical location.

Google Ads applies conversion value rules in the same way, to perform all conversion actions. To determine conversion values ​​for store visits and sales, you can also select them at the campaign level.

How does this work?

Conversion-Tracking-Tags: You can set and add conversion tracking parameters. Diese Parameter werden automatisch in Google AdWords saved, after you have included them in conversion tracking. You must "enable" the parameters within Google Ads, in order to collect data. After you enable custom variables in your ads account, the data is recorded and available within a few hours for the breakdown of your reports.

Offline-Conversions: You can manually upload custom conversions to offline conversions and have them imported automatically using a third party or the Google Ads API. After creating and activating the custom variables in your AdWords account, use the information for custom variable columns, to do offline uploads.

Custom variables allow for a better understanding of the value of your ad spend with more business-centric data about the user's actions, when they make a purchase on your website or submit a form. This is useful, if you want to get insights into your conversions for dimensions, specific to your type of business.

Why track conversions in Google Ads?

Ihr Google Ads Conversion-Tracking hat die Macht, Enhance or destroy your Ads account. If you don't know, what works and what doesn't, how can you make improvements? With conversion tracking, you can see, which ads are getting the most conversions. With the appropriate information about the campaign, you can choose your keywords, bids, Customize your budget and others, to optimize the campaigns, and apply strategies of your successful campaigns to areas, that need to be improved.

With conversion tracking, you can optimize your profits and save big with Google Ads. If you think, that your ads account already has conversion tracking, but want to learn more, wenden Sie sich an die Google Ads Agentur, to get more insights into the optimization.