Month: February 2021

In July 2020 announced Google Ads Portfolio bid strategies, an automated one, targeted bid strategy, the multiple campaigns, Ad groups and keywords work together. As Google has stated, that this function is available for all manager accounts. Last summer, we took a quick look at a new smart bid feature: the portfolio bid strategies for manager accounts. Starting today, all advertisers can use these cross-account bid strategies for both search- as well as for standard shopping campaigns.

By linking campaigns from variant accounts to a single portfolio, you can get more performance on these accounts. Choose your guide, a marketplace, that offers activities for travelers, and use portfolio bid strategies across all accounts, to make it easier for you to achieve your business goals. An automated one, targeted bid strategy, in the case of multiple campaigns, Ad groups and keywords are organized. It helps you too, Achieve your performance goals. They offer the following smart bid strategies like Target CPA, Soul-ROAS, Maximize conversions, Maximize conversion value, Maximize clicks and target impression percentage. Once the portfolio strategy has been created, it is saved in the shared library, the central place for managing your portfolio bid strategies and tracking performance. These bid strategies were formerly known as "flexible bid strategies". In case you are new to Google's many options for bidding on ads, can you make sure, that you get precise information on some of the basics of bidding. A bid strategy is something, where Google uses your advertising budget, also depending on your campaign goals.

When placing ads on Google, users can prefer different options for bidding on their ads, depending on, which actions are most important for the company. Let's make a statement about the sale of products on your online store. More opportunities for consumers, Visit your shop and the ultimate endeavor, Increase your sales. Maybe you run some kind of online community and are looking for an idea, to increase the number of people, who sign up for their monthly newsletter. Whatever your goals are, if you know, what they are, you can choose the most appropriate bid strategies for your campaigns.

The creation and optimization of the Google Display Network- or GDN ads can be a daunting task. The fact is, that you may be wasting your ad budget, if it was not completed correctly. However, this does not mean, that you should stop. If you only spend your budget on banner advertising, remember, that you may be wasting a lot of time doing this, Start display ads, to attract more users, or if you are aiming for retargeting for the GDN. You need to design ads of a certain size. The only answer is that, Design and optimize your ad sizes whenever possible.

But if you choose the right size for Google Display ads, you should consider mobile devices.

Size of the Google Display ads for the website banner

Every ad image doesn't always work in one place or for one ad campaign. The banner should have an image size of 468 × 60 to have. When your potential customers surf, the first thing they see on websites is the top of a page or above the fold, and the banner ensures, that your ads are there, to greet them.

1. Half Banner contains an image size of 234 × 60. Select this banner, if you have an ad with a small, but want powerful area.

2. The square banner has an image size of 250 × 250. The most notable advantage of such ads is, that they fit flexibly into your website design.

3. Small Square is an ad with a size of 200 × 200. These ads offer benefits similar to a regular square size.

4. The large rectangle consists of an image size of 336 × 280. This type of ad doesn't attract as many impressions as a medium rectangle (300 × 250). It is still an eye-catching display

5. Portrait ads have an image size of 300 × 1050. These ads are aspiring to be one size fits all, which was developed for retargeting, since they are measured as attractive according to common principles.

6. Poster advertising is with an image size of 970 × 250 designed. Because of their size and placement options, you can view better ads

Size of Google display ads for mobile banners

1. Mobile banner ads are displayed with an image size of 320 × 50 switched. Over time, the potential of mobile marketing has increased noticeably.
2. The Large Mobile Banner Ad contains an image with the size 320 × 100. There are several other formats as well, with. B. Mobile Full Page Flex (320 × 320), Square (250 × 250) und Small Square (200 × 200). Very few advertisers use such formats.

Google search ads are a verified method, to grab attention and drive more visitors to a website. Paid search with Google Ads can do a lot more than just drive traffic and sales. This is also one of the possibilities, Test bids and ad copies. You can even use it, to improve the search engine optimization of your website. Clicks are certainly expensive and just keep getting better over time. We need to optimize our investment in PPC ads as much as possible.

Tips for using Google Ads for local businesses

1. Local service ads are just that, as they seem: a new ad format, specially developed for local businesses, who offer precise services. You matter, as they stand out more than any standard google ads. And because they're local and too relevant to search, from which they are initiated. Local service ads are likely to perform very well. If your company offers any type of service, you should think about testing these new ads.

2. Ad extensions are the links, which show the description area of ​​some text ads. Of course, any site expansion would surely help with local promotion. However, this isn't the only ad extension, that you can test with your local ads.

• call extensions
• Partner Site Extensions
• Automated site extensions

3. One of the easiest ways, to achieve this, is that, Split the meta tags including title tags and meta description of the pages of your website in your Google Ads account. The two formats are remarkably analogous, if you examine them carefully. Title tags are similar to Google Ads text headings. Ad descriptions fit nicely with meta description tags.

4. When you ask your customers, Share reviews for your business, this can be amazingly helpful. But use these reviews constructively on your website? When you don't use them, you should start then. Constructive reviews, work in exactly the right places, to increase conversion rates. Some of these "right places" can be checkout pages and contact pages.

5. Not all keywords work best. Some keywords have vastly higher buying intent than others. If you would like to research, it is good, Find keywords, that have both low competition and higher conversion rates.

Location-specific marketing offers both advertisers and marketers the exclusive opportunity, reach their consumers based on specific locations, that they visit. Geofencing helps advertisers with this, Create and address audiences with astonishing accuracy through bespoke targeting. Geofencing marketing, or advertising, is defined as location-based marketing, with which you can connect to smartphone users in a specific geographic area. Because geofencing is location-based, it depends on GPS, Wi-Fi, RFID (Radio Frequency Identification) and bluetooth.

Geofences work in three easy steps. First, create a virtual perimeter, surrounding a physical location. Then a user walks past the geofenced location. As soon as they run, an ad from your campaign will appear on your phone.

Geofencing und Geotargeting

Geotargeting focuses on an explicit group of users in the vicinity of a geolocation area, while geofencing describes a limit, that generates certain advertisements, which are displayed, when users enter or exit a fenced area.

 Features of geofencing

1. Geofencing together with conversion zones enables improvised data to track and evaluate online-to-offline conversions. It is important, efficiently decrypt and use this data.

2. You can also use geofencing to target potential customers, who entered your competitors' websites.

3. Potential geofencing allows marketers to precisely target individual flocks and businesses.

Steps to run a geofenced campaign

1. Once you have chosen your target audience and want to know, where it should be reached, it's time, Create your geofence. There are two main options, to develop your geofence: around a point or around preset limits.

2. For each geofence you can have one- and contest exit events. You can also define the perimeter within the geofenced area, in which maintenance or a lodge is to be set up, before a campaign or event is started.

3. Triggering location-based notifications isn't particularly new. However, by using programmatic capabilities to add a behavioral data layer, marketers can target campaigns based on time of day, date, Location and special insights such as demographic data, Buying habits, preferences, Surfing behavior, previous purchases and others generate.

4. When preparing your geofence ad designs, you need to consider your viewers. Test static ads, GIFs and video content, to get your customers' consideration

5. Although geofencing has an exceptional ROI, his campaigns can be improved and optimized. One of the most important metrics for reviewing geofenced campaigns is the cost per visit, the display of visits, the total visit rate and the click visits.

You can use Google Ads phone calls to serve ads, who are fully committed to it, Increase the number of phone calls your company receives. Other Google Ads services can benefit from this if used properly. However, you need to know, how to do this. Google's call ads are only showing, when the viewers access it with one device, that can make calls. The person clicks the ad, and instead of bringing them to the website or product page, your device calls your number.

For other Google ads, you're just bidding, that your call ads are displayed to the competition.

Google call forwarding numbers

You can either use your company's contact number or a Google forwarding number (GFN) in your call display. When you're creating a Google call ad, you will need to fill in the required information and some optional information. Required information includes –

• your company name
• phone number
• description
• Confirmation URL

To get the most out of your Google call ads, you should also fill in the following optional fields:

• Two headings
• Final URL
• extensions

Extensions can be in position, structured snippet or callout extensions. When adding an extension to your ad, this can improve the visibility of your ad. If you're not using a definitive URL in your call ad, click anywhere on the screen to place a call, instead of accessing your website. A minimum ad rank must be shown for extensions. Even then it is only displayed, if Google algorithms provide for this. This contributes to your performance.

1. Google recommends you, an absolute ad group with call-only ads and without creating your text-based ads in the group. This allows you to adjust the bids or change your automatic bid strategy for the ad type.

2. You can use any keywords for your Google Ads phone calls. However, you get good results, when targeting keywords, that lead to, that users call.

3. Make sure, that your ad contains a location targeting. This includes the selection of keywords, which contain the location and a phone number with an area code.

4. If your company is only open for fixed hours on a day, you may want to limit the ads like this, that they are only switched on then, if your company can take calls.