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THAT WHAT, WHY AND HOW OF GOOGLE ADS PERFORMANCE MAX CAMPAIGNS

The Google AdWords Campaign
The Google AdWords Campaign

The Performance Max Campaign is the Google Ads Campaign, that are designed for it, to maximize the conversion rate and at the same time ensure it, that low costs are charged for each conversion. In other words, we can tell, That's what Performance Max campaigns are all about, Get the most clicks for the money spent.

Performance Max campaigns could be your perfect solution, if you are looking for a cheap and effective way, get more conversions. If you work with Performance Max campaigns, you can enjoy the fruits of your efforts, while you sit back and relax, while Google's machine learning algorithm takes care of bid adjustments and budget optimization. When you are ready, Taking your marketing efforts to a whole new level, so it's about time, Start implementing user-centric Performance Max campaigns today!

HOW DO GOOGLE ADWORDS PERFORMANCE MAX CAMPAIGNS WORK?

Performance Max campaigns ensure, that Google's machine learning technology is used, to instinctively adjust your bids and ad budgets in real-time, based on that, which you believe leads to the most conversions at the lowest possible cost. Der für Google Ads-Kampagnen vorgeschlagene Algorithmus berücksichtigt viele Faktoren, including, but not limited to the following attributes:

  1. Ihre bisherigen Konvertierungsdaten
  2. Device, das Online-Sucher verwenden
  3. Die Tageszeit, zu der Suchende nach Ihnen suchen
  4. Der Standort Ihrer Online-Geschäftssuchenden

This allows the Performance Max campaigns to be flexible and responsive, which is why they tend to outperform other Google Ads campaigns, that are defined, to generate revenue and a maximum number of clicks. You don't have to do any heavy lifting yourself—once you're done setting up your ad campaign, Google's machine learning will work on it, to find the best performing ad of them all, that contributes to it, generate the most conversions for you .

HOW DO I SET UP A PERFORMANCE MAX CAMPAIGN?

  1. Melden Sie sich zunächst bei Ihrem Google Ads-Konto an.
  2. Klicken Sie dann im Navigationsmenü auf den Titel „Kampagnen“.
  3. Klicken Sie auf das blaue Pluszeichen „+“, um eine neue Anzeigenkampagne zu starten.
  4. Wählen Sie aus Ihren Zielen oder Kampagnenzielen aus.
  5. Definieren Sie „Performance Max“ als Ihren Kampagnentyp.
  6. Benennen Sie Ihre Kampagne und klicken Sie anschließend auf „Weiter“.
  7. Geben Sie Ihr Budget ein und führen Sie Ihre Gebotsstrategie aus und klicken Sie dann auf „Weiter“.
  8. Wählen Sie Ihre geografischen und sprachlichen Zieleinstellungen aus und klicken Sie auf „Weiter“.
  9. Erstellen Sie Überschriften, Descriptions, images, CTAs usw. und klicken Sie auf „Weiter“.
  10. Legen Sie zuletzt Ihren Werbezeitplan und Ihr Budget fest und klicken Sie dann auf „Weiter“.

If you follow this, you can get good leads and revenue from your ad campaign. So plan your campaign carefully.

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How does an AdWords strategy help you grow your business?

Google Ads
Google Ads

Google AdWords helps a business, step in front of your potential customers at the right time, but it doesn't work smoothly. There are several reasons, who can help you with this, to find out, why you won't see the return, you expect from the advertising campaign. There may be something wrong with it, how often your business is searched for or which keywords are popular at any given time. Google AdWords ist in letzter Zeit sehr gefragt, as online businesses strive for it, to find ways, to achieve growth, without adjusting profitability.

Parameter von Google Ads

Clickrate: CTR or click-through rate compares the number of clicks on an ad to the total number of impressions received.

Cost-per-Click (CPC): This is the amount, representing the spent cost per click. A high CPC means unsound advertising. It also includes other elements, the popularity, represent the bidding competition and the Quality Score of the keywords.

Conversion rate: It defines the number of people, who saw your ad, clicked on it, Interacted with the CTA and turned out to be paying customers.

Quality factor: The Quality Score is calculated taking into account the possible CTR, Ad relevance and landing page calculated for ad pricing and positioning.

Google Ads-Strategie für Ihr Unternehmenswachstum

Beschleunigtes Wachstum

Das Rückgrat jeder Wachstumsstrategie für ein Unternehmen ist heute digitales Marketing. However, not all types of strategies work in the same way, und Sie können sowohl mit SEO als auch mit Google Ads organischen Traffic verdienen, who contributes to it, Attract paid customers to your online business.

Großes Markenbewusstsein

Da Online-Anzeigen zur Ausrichtung auf Ihr Unternehmen geschaltet werden, They can't get much better conversions on any platform than Google. The Google AdWords strategy gives you easy access to a huge audience, thereby increasing the prospects for your ad, Attract potential customers and place them in front of thousands of users.

Neuvermarktung an potenziellen Kunden

Google Ads ist eine unglaubliche Werbeplattform, which enables multiple companies and brands, to present their offered products and services to millions of searchers at the same time.

Wettbewerb zerstören

Google Ads ist die neue Strategie für Online-Unternehmen, to stand out from others. If you are unable to strategically plan your Google advertising campaigns, your competitors stay ahead of the competition and take away your opportunities, that have always been offered to you. Paid ads can give you a competitive edge over your customers. If you want to be at the top and offer your plausible services, you need to work smarter and with one, which can reward you with instant results.

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HOW TO SET UP YOUR GOOGLE ADS CAMPAIGN?

The Google AdWords Campaign
The Google AdWords Campaign

Planen Sie eine effektive Google AdWords campaign? It is important, dass diese Kampagne so konzipiert ist, that it gets the best results. You can either plan an effective campaign yourself or enlist the help of a reputable PPC company, that can create a perfect campaign for you.

step 1 – Visit https://adwords.google.com/home/ and create an account. Auf der Startseite finden Sie den Tab „Erstellen Sie Ihre erste Kampagne“. Click on it and select the campaign name and type. Sie können mit „Nur Suchnetzwerk“ beginnen und dann den Namen dieser Kampagne definieren.

step 2 – After you have decided on the name and type of campaign, select the location, where you want your ads to appear. You cannot only specify the country, where you want your ads to be visible, but also the region, the state or province, to make your campaign more targeted.

step 3 – Set a budget now, you wish to reserve for this advertising campaign. Choose a specific bid strategy or manually define a bid for clicks. This way you have complete control over your campaign and can make changes as needs change.

step 4 - Avoid using ad extensions at the initial level of your PPC campaign. You can add it later, after the entire setup process is complete. After saving the changes, continue to the next step.

step 5 – Once you have completed the above steps, write your first ad. You have to make sure, that your ad contains a keyword, to drive potential clicks on the ad. The headline should contain the optimized keyword. The headline should be at most 25 characters long, so be creative, when you define a headline for the ad. The second and third lines should 35 do not exceed characters, where the displayed URL is in the last line.

step 6 - Now enter keywords in the keyword field of your account. It is better, Use fewer keywords in the beginning. Once you get good results, you can add more keywords.

step 7 - Set your bid or maximum cost for each click. It is important, to remember, that each keyword has a different business scope. Each keyword requires a unique bid price. You can start by bidding on lower-priced keywords and later bid on the higher-priced ones.

step 8 – After completing the above steps, is it important, review the ad carefully. The keywords should perfectly match the ad, so you get the best results. Check the location you are looking for and continue viewing, after checking everything. Once payment is confirmed, your ads will run.

If you find all this rather confusing, Is there a better alternative with less hassle, nämlich eine Google AdWords agency. You have all the resources you need, to help you, Get good clicks and leads.

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How do I use the Google AdWords Keyword Prediction Tool?

Google Ads
Google Ads

The Google Ads Keyword Planner is a very useful tool, to promote your online presence, and there is no doubt about it. Independently of, whether you are setting up your first Google Ads campaign or your nth number campaign, it is very important, having a plan in advance or receiving a forecast. Have you ever thought about it?, Include a keyword planner in your advertising routine, to predict future trends? It is really important, to be ahead of the curve, by forecasting demand, that will set you apart in the competitive market.

What is Google Ads Keyword Prediction Tool?

Google Ads Forecast allows you to design a campaign with future performance in mind. According to many advertisers, their favorite projection tools and strategies, ist die Google Ads-Prognose eine Kunst und Wissenschaft. It uses numbers and dates, but you need to find keywords and dates, that you want to evaluate. Google Ads Keyword Prediction Tool is great for those, who want to improve their SEM and SEO, by lowering the upcoming potential for a specific keyword or group of keywords.

You can use the keyword planner, to gain insights into the performance of keywords. Google retrieves historical search data, to analyze, what you might get from some keywords, based on that, what you spend on it. These forecasts will help you make a decision, how to compose your keywords and define your bids.

How do I use the Keyword Prediction Tool?

The forecast tool is a versatile element of Google Ads and shows, how useful the Ads platform is. It goes beyond today's data and provides foresight into the future. It can help, Inform advertisers of future efforts, as well as other forms of marketing such as SEO. The forecast contains a date range, and you can change the time, to see, how it affects the prognosis.

  1. Get a clear insight into your running Google Ads campaigns and track their performance.
  2. Check it, when your ad on everyday, weekly, served on Google or the Google Network on a monthly or yearly basis, or within a specific date range.
  3. Monitor the number of clicks on your ad daily. It keeps track of this data, as they are a good sign of it, whether your ad is persuasive and the people, that they find, offers added value.
  4. see the price, you pay on average for each click, your ad receives.
  5. Try to find out, whether your ad clicks result in it, that users perform an action.
  6. Can you see it, what you will be charged for each action you want, the users have performed, after they find your ad.