Month: November 2020

Ad extensions are additional information, which you can use to extend the reach of your ad and make it more useful to users. Ad extensions include ratings, Contact numbers and links to your website. There are no additional costs to use these ad extensions.

Benefits of Ad Extensions

• It doesn't cost you a penny to use ad extensions, as they can be used free of charge.

• You can choose them, to customize your ads, or let Google AdWords do it for you.

• Adding ad extensions means more information. this means, that your ad is more visible to users.

• It can redirect users, where to go, when they click on your ads.

• This will make your ads more relevant to users, which leads to an increase in your click-through rate.

Automated and manual ad extensions

Ad extensions can be classified as automated and manual. However, the main difference between the two is this, who sets them up.

The advertisers set up manual extensions, while Google itself adds automated extensions to the ads. Even you are the one, who set up manual extensions, but it's up to google, to decide, when to display them.

Types of Ad Extensions

Location expansion

It will help you with that, Show your company location to your searchers, so that they can find your physical location more easily. It shows your address, Telephone number and directions to your physical store. It will help you, achieve an improved click rate. Another benefit of the site expansion is that, that it offers a user-friendly experience and improves your ad rank.

Ad Sitelink Extensions

It's an extension, which your visitors can use to reach a specific page after clicking on your ad. It helps you, Link to the high-conversion pages on your site. You can even update these sitelinks based on your sales and offers, without affecting the page performance.

call extensions

Call extensions keep you one step ahead of location extension. A button will appear, which your visitors can use to make calls to you when they click. This extension implies more conversions, so that users can call you with one click.

Social Extensions

It will help you with that, Associate your social media profiles with your ads. When a user clicks on the social extension, your social media pages will be displayed. It will reward you with more visibility.

 Check the extension

Often you must have seen ads on Google with star ratings. Such reviews help, to increase the trust of your visitors.

Advertisers invest a lot of time, to determine the keywords, that exactly match the search terms entered by Google, to be used in Google Ad campaigns. Choosing the right keywords is the most important pillar of any paid campaign. If you are not paying attention while creating your campaign, your keyword will generate a lot of unnecessary clicks and impressions.

Similar to the Long- and short-tail keywords, keyword match types can make a huge difference in your Google Ads campaign. Let's assume, You thought about it after doing extensive research, “Bio-Shampoo” to use as one of the keywords. When you add this keyword to your campaign, the following questions are asked in advertising:

• Organic shampoo for men

• Organic anti-dandruff shampoo

• Chemiefreies Shampoo

• Organic shampoo against hair loss

• Herbal shampoo against hair loss and much more.

Some of them, that are closely relevant and related, bring users to your website, to show products, that you might be interested in. However, some show those, that don't suit you well. In such cases, keyword match types are of great use.

There are four types of keyword matches:

• A broad match is the least exclusive and gives you the lowest level of control. It is probably not the best method, to Start with it. This is a standard type of match. This leads to wasted ad budget and detracts from ROI.

• Changed broad match is displayed for changes to keywords. Queries for keywords are triggered, that are different from your original ones. Search queries are created, which are more suitable.

• The phrase match must be made with the queries, that contain a certain phrase. Your ad will be shown to those, who performed a search using your keyword's phrases. When a user does a query with the keywords above, used between or after phrases, Google shows your ads.

• Exact matching is the most prohibitive and gives you the greatest possible control. Your keyword only shows your ad, if the search term matches or is very close to your keyword.

Negative keyword match type

Negative keyword match types are a good choice, when used in advertisements, since they contribute, reduce the amount, which may be wasted, when your ad is triggered for negative keywords. There are also four types of matches, which are similar to the positive ones.

If you know the match types, you can now use them effectively, to improve your search campaigns.

Running an online business takes a lot of dedication, determination, effort, monitoring and management. Many people think, run an online business, is like shooting fish in a barrel, and their work ends with it, that they bring the business to an online platform. The actual job is started from this point. There is fierce competition between businesses on the internet, who fight each other, to get to the first or at least the second page of Google. But it's not that easy, what it sounds like.

That is the point, on which Google AdWords is used. With Google Ads, businesses can run their ads on Google search results pages. With the advertisements, a company can be placed at the top of SERP. It will be visible to customers first, when a user performs a search using terms, that are similar to your target keywords.

Benefits of Google Ads

Careful targeting

Ads offer various targeting factors such as region, Alter, Location, Keywords and others, to ensure, that the ads are only shown to potential customers, who are actively looking for it. You can even choose the time of day, to which the ads should be served. This way you can optimize your advertising costs.

Target Devices

Google ads allow businesses to choose the gadgets, on which they want to place their ads. You can search for ads on the network between desktop, Choose mobile phone or tablet. You can even choose specific devices like iPhone or Windows. You can bid adjustable low or high depending on the device, to convert leads into your company.

Pay for the results

This is the best advantage of Google AdWords, as companies only have to pay for the number of clicks on their ads, not for impressions. You save money, by only then asking for payment, when the user clicked on your company.

Track performance

Google ads allow businesses to track the performance of their campaign, so that you can track the number of users of your ads. You can also determine the number of users, who visit your website through ads.

Using Google AdWords as part of your marketing strategy is a smart move, that should deliver positive results. The best way, to realize, whether the campaign works for you, is that, to try them out.

Ad conversion tracking or analyzing performance is important for every business, independently of, whether it is e-commerce or a service provider. Without tracking the conversion, there is no way, make data-driven decisions.

reasons, why conversion tracking is important –

• Independently of, whether it's Google ads or a landing page, you can check with conversion tracking, what is converted and what is not, to make appropriate changes.

• An ad with a good CTR, but which does not generate any conversions, by optimizing the ad or temporarily pausing it based on the data for the conversions, can help you, Reduce your costs, by improving the ROI.

• When you track your conversions, you can try different campaigns for your company, which focus on clicks, Focus leads and conversions. With Α / β tests allow you to optimize even the smallest things on your website or landing page.

Those, who feel, Track conversions in ads, are not important. You need to understand this using the example of driving a vehicle, without knowing, where to go. If you want, that your investments are counted, tracking should be part of your strategy.

Google Ads is certainly the most popular advertisement, since you can switch them instantly via Google. It probably isn't the cheapest advertising practice, but if you want to be seen immediately and generate leads, AdWords can be a quick win. It's also easier than Facebook, Operate conversion tracking and place advertisements, since you don't have custom events, to worry about.

How do I set up conversion tracking for Google Ads?

step 1 – In Google AdWords, click Tools and then click “+ Conversion”.

step 2 – Choose “Website”.

 step 3 – Let's assume, our conversion is called “Downloads Conversion”. Now you cannot import or use dynamic values, to get the download values. You can do that. If you just want to track ad conversions, choose “Assign no value” and use the free version of the plugin. Choose for the category “Kaufen” and then “Save and continue”.

step 4 – Click in the plug-in “Tracking Code Manager” on “Add new script”. You can name it and then paste in the custom AdWords conversion code. Choose “Track conversion in downloads”. Then click “Save on computer”.

Now you can name the conversions of your campaign “Downloads” pursue.

We all know Google Ads, its advantages, Results and Productivity. But as many of us know, how to run an advertising campaign, maybe just a handful. You may find a lot of people, who claim, be an expert in running advertising campaigns, but few of them can give you the results you want.

This article tells you, how to run a successful Google Ads campaign. The most important aspect of an ad is the target audience and the target keywords. Let's see, how to make money with AdWords campaigns.

1. When you create a campaign, Google ads sometimes show a display network as a search network, and you choose the former. This is where most of the efforts go wrong.

2. Add the appropriate keywords, that match your product type, that users use to search. You can use one of the 4 Keyword match types as broad match, modified broad match, Use phrase match and exact match.

3. You need to understand why, why you use so much CPC and what it can do. You can adjust the maximum CPC for both ad groups and keywords. But first you need to decide which ad group you will use.

4. Setting up the Google ad campaign can be a little time consuming, so you have to create some actual ads. If you take the time and create ads, that focus on the needs or problems of the target audience, you can get more clicks on your ads.

5. You can use ad extensions, to get more clicks. Use as much as you can and leave it on Google, to decide, which ad should be displayed based on the search query entered by the user. Some of the extensions are call extensions, Price extensions, Seller ratings and location expansions.

6. You can also use some negative keywords, which instruct google, Not to serve your ads, when users search with them.

7. When you've done everything, all you have to do is check the settings. Select the network, d. H. Search network only, target the country and language and review the bid strategy again.

8. Do not forget, Linking Google Ads with Google Analytics, to see, what's happening right now.

So you've finally got every step right. Now all you have to do is sit and relax. Be patient and wait for the results. Come back after a few days, to review the data and analysis.

Google Ads or Google AdWords is a great marketplace, pay a certain amount of money on the company, to get their websites at the top of search engine results pages based on keywords. Google love it, placing big brands and corporate giants at the top of search results. So if you are not a big company, you have no choice other than Google Ads, to be at the top of the search rankings.

You can cheat with the Google rankings, by doing the whole process of creating links, Content, Eliminate profiles and other SEO tactics. AdWords allows you to research and use the moneymaking keywords. So it's a win-win situation with a mix of high quality ads, strong keywords and solid bids.

Dinge zu vermeiden

• Geben Sie nicht viel Geld aus, rather, set a budget. You spend it, to get started.

• Start with simple and creative ads, as the platform suggests.

• Be patient with the results. It will not take long, but neither will it take effect within hours.

Steps to get started with Google Ads

1. First, specify the goals, that you want to reach with the Google Ads campaign. This can help you, receive an increased number of calls, increase the number of visitors or drive more traffic to your website.

2. You decide, where you want to run your ads, whether global or local. That way, Google can show your ads to the right people.

3. Highlight the unique selling points of your company, or use attractive banners in your advertisements.

4. Set up the budget, you want to spend, and you can change or pause the campaign at any time.

5. The final step is, Get your ads live. Google will always show your ads then, when users are looking for similar products or services. Your ads can appear in Google search results or maps. You just pay, when a visitor clicks on your ads.

Google ads offer various types of campaigns, from which you can choose the most suitable for your company. There are over 5 Advertising campaigns, die Sie überprüfen –

1. Look for campaigns

2. The video campaign

3. View campaigns

4. Shopping campaigns

5. The app campaign

Wenn Sie die Kampagne für Ihr Unternehmen eingerichtet haben, just sit back and relax. Results will appear in a while. Just follow the campaign and analyze the data 1-2 Weeks. You will surely see a difference.

SEO is an important aspect of any business, to improve the reach of its customers. A website is like a brick and mortar business, but the only difference is in that, The former has a virtual presence and the latter is in physical existence. Websites act as a medium, that conveys the message of a brand to its customers. Google and other search engines are further developing their algorithm, to make it easier for real marketers to rank their website. And you can only stay up, if you do the right search engine optimization for it. To help you, to rank faster, we have some SEO tricks, the, if they are followed, Can work wonders for any business.

Make your website load faster

The speed of a website is important, when a visitor comes to you, to find something valuable. If it takes longer, until your site loads, you need to consider testing and optimization. The majority of users prefer a website, in the 3 Seconds to load. If one of the criteria is not met, just jump to another website. To improve the speed of your website, you can optimize the images or videos used. Some other fixes get the job done.

Don't forget HTTPS

Many users, who are aware of it, hesitate, visit a website, whose URL does not contain HTTPS. HTTPS means, that a site is more secure and that users can securely share information.

Work on improving the user experience

If your website offers a user-friendly experience, Your visitors feel comfortable while navigating. Google loves websites, that provide a convenient experience for users.

Increase the flexibility of your website

When you create your website, it is important to check, whether there is a difference in the ranking of keywords in different areas of a website. Make use of the versatile content, to customize it on the screen of smaller devices like mobile devices.

Reduce the bounce rate

When your website has visitors, who spend a lot of time on your website with a lower bounce rate, Google considers this appropriate and believes, that customers find a certain value in it. This makes it easier for Google to rank a website among other things.

With these SEO tricks, implemented on your company website, you can achieve a good search engine ranking and more conversions.

Google Ads has proven to be a savior amid various marketing strategies, with which you can stand out from all competitors. With these new and smart advertising campaigns, that appear in Google Ads accounts, it can be a lot to keep track of. There are different types of Google advertising campaigns, depending on the type of business, Industry and budget, that you want to spend money on, can be used. Google Ads can take your business to a new level, if done properly.

Types of Google Ads campaigns

There are mainly four types of these new smart advertising campaigns and ads. This is smart shopping, Discover ads, Gallery Ads and Responsive Display Ads.

1. Discovery ads are a new type of advertising campaign, with your brand on YouTube, Can advertise on Gmail and the Discover feed. With the Discovery Ads, advertisers can now upload a single image or multiple images with headings and descriptions, for which Google uses machine learning, to get the best placements. You can even create a carousel, that can be scrolled with multiple images or a single image and displayed in multiple ad arrangements.

2. Gallery ads are in the testing phase and are not yet available to all advertisers. This new advertising campaign allows advertisers to add images to search ads. Advertisers must at least 4 Upload images with three headings and a final url. You can add this new ad format to your existing ad groups.

3. Responsive display ads are shown in display campaigns instead of conventional standard display ads. This type of ad pattern enables advertisers, diverse headings, Descriptions, images, Publish logos and videos. The main caveat is, that the caption is no more than 20% of the image. These responsive display ads are served on the Google Display Network.

4. With Smart Shopping, your ads can be in Google Shopping, on the Google Display Network, on YouTube or in Gmail. You need a picture with a headline, Upload its description and a long headline.

It is important when implementing these new ads and promotional campaigns, that advertisers can distinguish between them and understand the terms. If we use Google's algorithm and can take advantage of these possibilities, this will ultimately save time and make managing accounts easier in the future.

Google Ads is one way, determine the current trends, and a valuable asset for any marketer. But how do you know, what will be trendy tomorrow or in the future? How are you going to predict that?

The Google Ads Keyword Forecast tool is the simplest answer. This is a perfect option for those, who want to improve their SEM and SEO, by limiting the possibilities for keywords or keyword groups.

As stated by google, update your forecasts daily with data from the last ones 10 Days. This data includes market fluctuations, that occur at this point.

What can you do with this tool?

• You can change your maximum CPC based on your budget.

• View details of your measured performance.

• See predictions for individual keywords.

• View, how this rating changes, when regulating your max CPC.

Your forecast has a date range, and you can change the duration, to see, how this affects your predictions.

There are two possibilities, to view Google Ads forecasts. So let's break down the Google Ads Keyword Forecast tool one step at a time.

Using the forecasting tool

The forecast tool is a diverse element of Google Ads and only shows, how useful the Google Ads platform is. It goes beyond today's data and provides understanding for the near future. This forecasting tool will help you understand better, how your keywords work optimally.

In the Ads Keyword Planner you will find something as a forecast. instead of up “Discover new keywords” to click, click on “Get search volume and forecasts”. Once you get there, you can enter a single keyword or a group of keywords, separated by commas or line breaks.

If you mentioned keywords, click Get Started. You will find a page with a few tabs.

The three tabs shown are

1. Forecasts,

2. Negative keywords and

3. Historical metrics.

Of course, you want to stay on the first tab for the forecast. A selection of forecast data is displayed based on the keywords you entered.

Google Ads will tell you automatically:

• Clicks in a day, when a keyword triggers your ad.

• Made impressions.

• Cost, or your average daily spend on a specific keyword.

• And click rate (Click-through-Rate – CTR).

• Average CPC, that you can pay for every ad click.

You can also add your own conversion metrics, to make your predictions about your company's unique marketing plan. This is an important trick for everyone, who want a more refined forecast, that suits you.

Creating effective Google Ads isn't difficult, however, requires the same attention and effort, to get it right. When you write an ad, you need to understand your visitor's experience with the query, which he inserts into the ads and landing page. When you feel uncomfortable, as they move forward with you, they'll move back. There is nothing better than one size fits all, d. H. There is no such ad format, that is suitable for all companies in all industries.

Tips, that you can follow, to write effective google ads

1. Using Keywords

To improve your advertising campaign, you need to include keywords in your google advertising campaign. Try, Use keywords in your ad copy, wherever possible. It's easy, Use keywords, but you need to be careful and check when adding, whether they are used properly. The use of the relevant keywords on your landing page should be hard-coded. Try, Use headings, which are suitable for different search terms.

2. Use terms, similar to the visitor's phrases

Whenever a person performs a search query, is it important, that your terms match theirs as closely as possible. Every time, when someone does a search, he represents, what he wants from you. Listen to, what you say, and deliver the relevant results as accurately as possible.

3. Do not forget, use ad extensions

Ad extensions are additional sections of text, with which the size of an ad can be expanded. There are several types of ad extensions, from which you can reap the greatest advantages. The various ad extensions include callout extensions and sitelinks.

4. Include a call to action

By using a call to action in your advertising campaign, you can improve the visitor experience. As soon as they understand, what your target audience should do, you can remove people, who are not interested in your ads.

5. Do not take unfair advantage

Ad copy and landing pages must work side-by-side. Independently of, which ad format is used, the message is important and serves as a route to the landing page for a coherent user experience. If that call to action doesn't point to the landing page, were all the major characters in the ad as well as the price, that you paid for the click, pointless.

Do your best, to write a google ad, because you reach more and more target groups.