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Google Ads is one way, determine the current trends, and a valuable asset for any marketer. But how do you know, what will be trendy tomorrow or in the future? How are you going to predict that?
The Google Ads Keyword Forecast tool is the simplest answer. This is a perfect option for those, who want to improve their SEM and SEO, by limiting the possibilities for keywords or keyword groups.
As stated by google, update your forecasts daily with data from the last ones 10 Days. This data includes market fluctuations, that occur at this point.
• You can change your maximum CPC based on your budget.
• View details of your measured performance.
• See predictions for individual keywords.
• View, how this rating changes, when regulating your max CPC.
Your forecast has a date range, and you can change the duration, to see, how this affects your predictions.
There are two possibilities, to view Google Ads forecasts. So let's break down the Google Ads Keyword Forecast tool one step at a time.
The forecast tool is a diverse element of Google Ads and only shows, how useful the Google Ads platform is. It goes beyond today's data and provides understanding for the near future. This forecasting tool will help you understand better, how your keywords work optimally.
In the Ads Keyword Planner you will find something as a forecast. instead of up “Discover new keywords” to click, click on “Get search volume and forecasts”. Once you get there, you can enter a single keyword or a group of keywords, separated by commas or line breaks.
If you mentioned keywords, click Get Started. You will find a page with a few tabs.
1. Forecasts,
2. Negative keywords and
3. Historical metrics.
Of course, you want to stay on the first tab for the forecast. A selection of forecast data is displayed based on the keywords you entered.
• Clicks in a day, when a keyword triggers your ad.
• Made impressions.
• Cost, or your average daily spend on a specific keyword.
• And click rate (Click-through-Rate – CTR).
• Average CPC, that you can pay for every ad click.
You can also add your own conversion metrics, to make your predictions about your company's unique marketing plan. This is an important trick for everyone, who want a more refined forecast, that suits you.
