Why should you use Google Ads?

public relations-ads
public relations-ads

Google is honored, when it comes to, display appropriate content and related advertisements. It continues to evolve and improve its search engine algorithms, to offer more relevant search results and paid ads or google ads. This has an optimistic outcome for companies, who apply through Google Ads, as these ads generate high quality leads and visitors to your business. If you are still not convinced of the need to use it, you should consider Google Ads for this reason.

It increases leads and customers

Google Ads Act is a great lead generation method. When your campaign is set up properly, it can bring targeted leads to your website or other online objects.

With Google Ads, you can focus on those, who are looking for that, what your company offers. this means, that you can improve your search queries again and again, so actually people, who want to buy your products or services, be brought to your websites with this platform.

It is a flexible marketing platform

People, who use Google Ads frequently, will say, that it is an enormously adaptable marketing platform. It is suitable for all organizations. This allows you to enter the internet traffic- and turn off. You can easily personalize campaigns, to direct certain types of online users. You can set your own budget for specific areas of a campaign.

You get a high return on investment

Google Ads will prompt you, only pay for ads, click on the users. Once you optimize Google Ads campaigns, you can achieve a high return on investment, which may not be possible with other marketing strategies.

However, it will take time, and you have to find out, which method suits you and your company. To get a full understanding of it, what gives you the best results, you need to constantly test and track your campaigns. Google Ads is a perfect tool for this, because it's transparent and the information you need is instantly available.

If you find out, which will bring you a good return on investment, you need to focus on your efforts and budget, to invest in these areas. When a campaign or parts of a campaign cost you money, dispose of them. Invest these savings only in successful campaigns and campaigns, that you may want to test in the future.

You see fast, transparent results

Google Ads is faster for delivery over the internet, known direct campaign results and campaign reports. It's easy, check the progress of the campaign, because the dashboard gives you all the insights into each campaign.

Campaign types of perfectly crafted Google ads

Google Ads Campaign
Google Ads Campaign

Google Ads is without a doubt one of the most powerful advertising tools, that have ever been developed. You can use it to process millions of searches every day, carried out by internet users, and give business owners the opportunity, to win over many of these people, to turn them into managing directors and customers.

Many companies are put off by spending on advertising on Google Ads, especially if you are not familiar with how this platform works. However, if you are smart enough with your online advertising strategy, can get the rewards, that you get from Google Ads, be enormous.

Types of campaigns in Google Ads

• Browse network campaign. With a campaign on the search network, your ad will not only appear on Google Search or Google Maps, but also on hundreds of major Google search partners such as YouTube and Google Shopping. When users search for terms on one of these websites, that relate to a keyword used for your campaign, your company ad is displayed.

• View network campaign. You can run graphical ads using a Display Network campaign, before users use the products on Google Display Network with Gmail and YouTube.

• Shopping campaign. During a shopping campaign, Google uses the product data of your online shop despite a user's keyword, to figure out, how and where your ad will appear in Google Shopping.

• Video campaign. Your business will be promoted through a video campaign display campaign on YouTube and other key features of the Google Display Network through a video campaign.

• App campaign. Your ad will appear in Google search, on Youtube, bei Google Play, bei Google Discover, with the Google search partners and with many other publishers, Place the app ads via an app campaign.

Independently of, What type of advertising campaign you choose, it will likely have more than one ad group. Each of the ad groups may symbolize a diverse product, that you want to market to the target group, and each ad group may have a specific keyword.

How to set up a Google Ads campaign

  1. Sign in to your Google Ads account.
  2. On the left, click Campaigns.
  3. Tap the plus sign.
  4. Now choose “new campaign”.
  5. Select your campaign goal / create a campaign with no goals.
  6. Choose a campaign type.
  7. Activate Next.
  8. Determine your campaign settings.
  9. Then click on Save, to continue.