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Google Ads updates and trends, to watch out for

The Google AdWords Campaign
The Google AdWords Campaign

PPC trends can be pretty overwhelming. There are several platform changes on a regular basis, Technologies and Best Practices, which are always new marketing trends. Some changes will help you, to achieve results, which according to the efforts are not fruitful, but sometimes the trends can significantly indicate it, how things will develop in the future. All Advertisers, the Google Ads anbieten, should be regularly aware of the latest industry trends.

It's always a good idea for advertising professionals, View and assess existing PPC updates and trends, how this will affect their campaigns. You should take note of these trends, to understand, what they will actually mean in the future, so you can start, use them to your best advantage.

Automatisierung mit Inspektion

Es gibt so viele Automatisierungsfunktionen, launched through various ad platforms, and there are so many third-party automation tools out there, to optimize various parts of Google ad management. These automation capabilities are constantly evolving, expand access or offer new functions.

1. You decide, which automation rules can lead your company to success

2. Remember, that automation functions need data beforehand, to do their job well

3. Sei niemals schmierig und freizügig

Kunden-Match-Retargeting

Customer Match Retargeting ist eine effiziente Google-Funktion, that makes it possible, to reach a group of specific people. You can get data from CRM and connect to Google, to target new leads, that have not been converted.

Bereinigen Sie Ihre Keyword-Listen

Google hat kürzlich angekündigt, that the broad match option has been improved and new rules will be introduced, to prioritize keywords for ads. Google can now understand the intent and perspective of search queries entered by users and applies this to keyword matching for both broad and phrase matches.

Achten Sie auf erforderliche Transparenz

Wenn Sie den Text „Warum sehe ich diese Anzeige?" have seen, it is a complete one, enlarged version. When both data protection and quality are the focus, Users can see "About this ad" data at various locations, to know, why they are seeing a particular ad; This may be because, that you are on a list based on certain criteria.

Neue Attribute für Google Shopping

Produktattribute sind Informations-Snippets, inform Google and users about the products, uploaded via the product feeds, to draft detailed lists. You can add components like color, news, add size and more.

Remember, that it is very important, die laufenden Google AdWords-Trends und -Updates zu überwachen, that will have an impact, how we are redefining our paid advertising campaigns.

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What are the common terms in Google AdWords?

Google Ads
Google Ads

when you are here, maybe try to find out, how to start advertising on google. We know, that it can be really difficult, and there are times, in which you will get acquainted with an endless number of encyclopedias, consisting of new vocabulary. Dieses umfassende Google Ads-Glossar dient Ihnen als Leitfaden für die Navigation in der Google Ads-Terminologie. If you know the glossary, increase your reach and optimize the effect, by efficiently managing your account.

Anzeigengruppe

Anzeigengruppen befinden sich innerhalb von Anzeigenkampagnen. An ad group is a group of related keywords with the ads, with which they are linked. Google Ad accounts must have two running ad groups in each campaign.

Ad Rank

Das Cost-per-Click-Gebot (CPC) of the ad and its Quality Score identify Ad Rank. If you are interested in paid ads, you can learn more about how the Google Ads auction works.

Gebotsanpassungen

It is a possibility, Increase or decrease your bid according to a variety of settings. If you know, that the conversion rate of the fundraiser on mobile is very low, you can set a lower mobile bid adjustment in your campaign.

Breite Übereinstimmung

Ein Keyword-Übereinstimmungstyp ermöglicht es, that your ad will always be shown, when someone searches for that keyword or a similar search query.

campaign

Kampagnen bestehen aus verschiedenen Anzeigengruppen. Terms like budget, Location, Language targeting and others are all set at the campaign level only. You will have many campaigns in your Google Ads account.

Klicken

Klick definiert die Interaktion mit Ihrer Anzeige und der damit verknüpften Seite. Every time, when a user sees your ad and clicks on it, a click is entered.

Clickrate (CTR)

The total number of clicks divided by the total number of impressions gives a click-through rate. This reflects the percentage of users, who click on it, after it is delivered.

Wandlung

Conversions helfen, Understand the value of website traffic and campaigns! Durch das Einrichten von Anzeigen-Conversion-Tracking und das Verbinden des Google Analytics-Kontos mit dem Google AdWords-Konto können Conversion-Daten in der Ads-Oberfläche angezeigt werden.

Cost per click (CPC)

When the total number of clicks made is divided by the total cost of clicks received, get CPC. This results in, what you actually paid for a click on your ad.

If you're having trouble managing your campaign and ad account, although you have familiarized yourself with the glossary, sollten Sie sich an eine Google Ads agency wenden, to get help. It will support your business, to sail through the competition's boat.

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Why are the keywords important in Google ads?

The Google AdWords Campaign
The Google AdWords Campaign

When we talk about a keyword in Google Ads, let's talk about the phrases, which you will associate with each of your ad groups according to topic groups. The keywords of these ads match the words and phrases, that a user enters to perform searches, which will trigger a corresponding match on your ads. Thats is quite easy, but there are many keywords, which you can use in your ad text. You can use a well-defined ad strategy, to sort the data and select the most suitable keywords for your Google AdWords campaigns.

What does a good ad keyword include?

Hohes Suchvolumen

We would like, dass unsere jeweiligen Keywords in Google Ads ein hohes Suchvolumen haben, to give you a better chance, Reach more users online and generate more leads. Google Ads flags the keywords with a “low search volume”, added to your account, as soon as is known, that these words are permissible, but your ads are the least exposed to users, if no one searches with those keywords.

Themenrelevanz

Try, Split your Google advertising campaigns into as many ad groups as possible, and offer railings to think about and select relevant and useful keywords. When you add these long-tail keywords to your campaign, you have a great chance, Creatively reach your audience based on their search intent, and it can cause it too, that competition is weakened.

Auftritt auf der Landingpage

Die meisten Google Ads-Keywords, that you associate with a specific ad, appear on the landing page, that your ad links to. This is not always possible, and it should be your goal, to create a corresponding user journey from the search term to the target page, so your users don't feel like that, to have been taken in by your ad.

Where can I find Google Ads keywords?

Google-Trends

Sie sind vielleicht ein Experte auf Ihrem Gebiet, but the way, how to convey it, totally different from the way, how your audience usually talks about it. Google Trends gives you clear insights about it, how your target group searches for your offers.

Bestehende Abfragen

Unternehmen oder Werbetreibende können die Google Search Console oder den Kundenakquisitionsbericht über Google Analytics verwenden, to see, which terms bring potential prospects to your website.

website

Scannen Sie den Inhalt Ihrer Website, to check the keywords and phrases, that you can include in your Google ads.

Keywords des Konkurrenten

Make sure, that you carry out a keyword analysis of the competitors, before running your AdWords campaign, as this will help you plan a strategic campaign.

If you follow all of these, get leads and prospects, who are actually interested in your offers.

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What are the advantages of placing advertising on Google??

The Google AdWords Campaign
The Google AdWords Campaign

Google Ads is an online advertising program launched by Google. It offers paid advertising, die mit der Google AdWords Kampagne in den Suchergebnissen sichtbar ist. Google Ads allows you to create paid online ads, to reach many people, who show interest in the products and services you offer. Die Google Ads laufen auf Pay-per-Click (PPC)-advertising, d.h. you have to pay, when a visitor clicks on your ad. Google Ads are used, to promote your business, to help sell products or services and increase website traffic and brand awareness among people.

There is no requirement such as the minimum amount, you have to spend, and so you can define and manage your budget according to the situation. You can decide, where you want your ad to appear, set a budget that's affordable and reasonable for you, and then measure the impact of your paid ad campaign.

What are the advantages of Google Ads?

Faster than SEO – Der wichtigste Vorteil der Google Ads-Kampagne ist, that it works faster than SEO. Google Ads and SEO are part of the digital marketing strategy, which is carried out, to generate more leads and traffic to your website. But an optimized Google Ads campaign can work faster for a business, to get instant results and get the most coveted first place in search.

Steigerung der Markenbekanntheit – Wenn Menschen von Google Ads hören, remember, that they are through various advertising- and forms of marketing such as pay-per-click ads on search engine results pages that can increase leads and drive traffic to a website. However, keep this in mind, that Google Ads is more versatile. Businesses can use Google Ads as a tool, to promote a brand and improve its brand awareness among the target audience.

Leads und Kunden – Ein großer Vorteil der Google-Werbung besteht darin, increase the number of leads and users very instantly. One of the most common goals of business owners is, Generate more leads and get more customers. Google Ads is a great lead generation platform. Google ads allow you to target people, who are looking for your offer.

Google AdWords fungiert als flexible Marketingplattform

Jede Person, which Google Ads frequently uses, can tell you, how great a marketing platform is. This is suitable for all business sizes and types. Campaigns can be easily customized, to target online users. You can schedule it for people, using different devices, located in different locations and available on different websites, on which Google Ads is placed. You can set your budget according to your willingness to pay.

You have full control over the budget of your Google Ads campaigns. If your ad is performing well, increase spending, to improve results. And if you underperform, reduce or stop it immediately, before you lose extra money.