Maka: I-ejensi ye-Google Adwords

Uma ucabanga ukukhangisa kunkundla yokukhangisa ye-Google, khona-ke udinga ukwazi ukuthi ungawumisa kanjani umkhankaso, khetha amagama angukhiye, futhi udale izikhangiso. Isihloko esilandelayo sinikeza amacebiso awusizo nolwazi oluzokusiza ukuthi uqalise. Ungakwazi futhi ukufunda okwengeziwe mayelana nokubika kwe-Google AdWords nezici zokuthuthukisa. Nawa amanye amathiphu abaluleke kakhulu okufanele uwakhumbule lapho wenza umkhankaso ku-Google. Qhubeka ufunda! Ngemva kokufunda lesi sihloko, kufanele ukwazi ukudala izikhangiso ezisebenzayo ze-AdWords.

Ukukhangisa kunkundla yokukhangisa ye-Google

Okwamanje, iwebhusayithi edume kakhulu emhlabeni, Google, inezigidigidi zabasebenzisi. I-Google yenza imali ngalesi sisekelo sabasebenzisi ngezindlela ezimbili ezinkulu: ngokwakha amaphrofayili abasebenzisi babo nokwabelana ngale datha nabakhangisi. I-Google ibe isicela abakhangisi ukuthi babhide ezikhangisweni ngazinye ezibekwe izinkampani zangaphandle. Le nqubo, okubizwa ngebhidi yesikhathi sangempela, iyindlela ephumelela kakhulu yokufinyelela izethameli ezibanzi zabathengi abangahle. Amakhulu ezinkampani ahlinzeka i-Google ngedatha edingekayo kanye nolwazi lokubekwa kwezikhangiso.

Isetha umkhankaso

Kunezinketho eziningi ezahlukene ezitholakalayo zokusetha umkhankaso ku-Google Adwords. Uma usuwakhethile amagama akho angukhiye, ungasetha isabelomali futhi uqondise indawo yendawo. Ungabe usukhetha ukuthi yiluphi uhlobo lwemiphumela ofuna iboniswe emkhankasweni, njengokuchofoza noma ukuguqulwa. Ungaphinda ucacise inani lezinsuku ngenyanga. Lokhu kuzovumela izikhangiso zakho ukuthi zivele kuphela emakhasini ewebhu abantu bakuleyo ndawo.

Ungakhetha ukukhomba isikhangiso sakho ekhelini elithile noma endaweni enkulu, njengekhodi ye-zip. Ungaphinda ukhethe ukukhomba abantu ngokuya ngeminyaka, ubulili, kanye nezinga lemali engenayo. Kuye ngohlobo lwesikhangiso ofuna ukusiveza, ungakhomba abantu ngokusekelwe kulokho abakuthandayo. Uma ungazi ukuthi izithameli zakho ezihlosiwe ziyini, ungakhetha izigaba ezibanzi njenge “zonke izakhamizi zase-US,” noma “cishe zonke izakhamizi zase-United States” okwezikhangiso.

Uma usetha umkhankaso, kufanele ukhethe umgomo. Lokhu kungasho izinto ezihlukene zamabhizinisi ahlukene. Umgomo ochazwe kahle uzokwenza umehluko phakathi kokukhiqizwa komthofu nokwehluleka. Ungase futhi usethe izinhloso ze-SMART ukukusiza ukuthi uthuthukise amasistimu nezindlela zokufeza izinjongo zakho ze-Google Adwords. Isibonelo esihle somgomo wokuguqula inombolo yokuchofoza okutholwa yisikhangiso. Lesi sibalo sizokutshela ukuthi udinga ukusebenzisa malini emkhankasweni wakho.

Uma umusha ku-AdWords, kungcono ukusabalalisa isabelomali sakho sonke ngokulinganayo kuyo yonke imikhankaso yakho. Khetha ibhajethi esekelwe ezinhlosweni zebhizinisi lakho, futhi wehlise isabelomali salezo ezingabalulekile kangako. Ungakhohlwa ukuthi ungakwazi njalo ukushintsha isabelomali sanoma yimuphi umkhankaso. Akukaze kusheshe kakhulu ukulungisa isabelomali ukuze uthole imiphumela engcono kakhulu. Uma usetha umkhankaso wakho ku-Google Adwords, khumbula ukucabangela izinhloso zakho futhi ulandelele imiphumela yakho.

Ukukhetha amagama angukhiye

Ngaphambi kokuthi ukhethe amagama akho angukhiye, udinga ukunaka ukuthi iyini imigomo yakho yomkhankaso wakho wesikhangiso. Uma umgomo wakho uwukuthuthukisa ukuqwashisa ngebhizinisi lakho, ungase ungadingi amagama angukhiye anenhloso ephezulu. Uma uzama ukukhulisa ukuthengisa, ungase ufune ukugxila kumagama angukhiye aqondiswe kakhulu izethameli zakho futhi abe nevolumu yokusesha ephansi. Nakuba umthamo wokusesha kuyisici esibalulekile okufanele sicatshangelwe, kufanele futhi ucabangele ezinye izici, njengezindleko, ukuhambisana nokuncintisana, lapho wenza isinqumo.

Ukufaneleka isilinganiso sekhwalithi esingasetshenziswa ukuhlela uhlu olude lwamagama angukhiye futhi siwabonise ngokulandelana kokuhambisana. Ukusebenzisa ukufinyelela kwegama elingukhiye kubonisa ukuthi bangaki abantu abazosesha leli gama. Ukuduma kuhlobene eduze nevolumu yokusesha yegama elingukhiye. Ukusebenzisa igama elingukhiye elidumile kungakusiza ukuthi ufinyelele abantu abaningi ngokuphindwe kashumi kunabangadumile kangako. Igama elingukhiye elinevolumu yokusesha ephezulu lingaheha abasebenzisi abaningi futhi likhulise ukuguqulwa kwakho.

Ngenkathi ungasebenzisa isihleli segama elingukhiye le-Google ukuthola amagama angukhiye, ayinikezi ikholomu lapho ungakala khona amandla okukhangisa. Ukuhlola ikhwalithi yamathuba wakho wegama elingukhiye, kufanele wenze uhlu lwemibandela ebalulekile ebhizinisini lakho. Nazi 3 indlela eyisisekelo okufanele icatshangelwe lapho ukhetha amagama angukhiye ku-Adwords:

Uma ukhetha amagama angukhiye omkhankaso wakho wesikhangiso, qiniseka ukuthi uyazi izethameli eziqondiwe zebhizinisi lakho. Ngokwesibonelo, isitolo esikhulu sezicathulo singakhetha igama elingukhiye elijwayelekile, ezovela kuhlu lokusesha, njengezicathulo. Esimweni esinjalo, igama elingukhiye lingase lihambisane nenani elincane labantu, kodwa kungase kungabi ukukhetha okungcono kakhulu. Ngaphezu kwalokho, ungazama amaqembu ezikhangiso asuselwa kumikhiqizo noma amasevisi owathengisayo. Ngale ndlela, ungaqinisekisa ukuthi izikhangiso zakho zizovela emiphumeleni yosesho yabantu abafanelekile.

Ukudala izikhangiso

Isinyathelo sokuqala sokuqinisekisa ukuthi isikhangiso sakho sisebenza ngempumelelo ngangokunokwenzeka ukwenza isiqiniseko sokuthi uheha uhlobo olufanele lwamathemba. Nakuba abantu abangafaneleki mancane amathuba okuthi bachofoze esikhangisweni sakho, amathemba afanelekayo. Uma unesikhangiso esihle, uzothola ukuthi izindleko zakho ngokuchofoza ngakunye ziphansi. Isinyathelo esilandelayo ukudala ukuhluka okuningana kwesikhangiso sakho futhi ugade ukusebenza kwaso ngasinye.

Okokuqala nje, kufanele wazi ukuthi yimaphi amagama angukhiye ofuna ukuwakhomba. Kunamathuluzi amaningi wamahhala wegama elingukhiye atholakala ku-inthanethi azokusiza uthole amagama angukhiye alungile omkhankaso wakho wesikhangiso. Indawo enhle ongaqala ngayo ukusebenzisa ithuluzi elibizwa ngokuthi i-Keyword Planner. Kuzokusiza ukuthi uthole igama elingukhiye elizokwenza isikhangiso sakho sihluke kwezinye. Uma usulikhethile igama elingukhiye, sebenzisa ithuluzi lokuhlela amagama angukhiye ukuze uthole ukuthi leli gama linomncintiswano ongakanani.

Ukulandelela ukuguqulwa

Uma uzibuza ukuthi ulandelela kanjani ukuguqulwa okuvela emikhankasweni yakho ye-Google Adwords, lo mhlahlandlela uzokusiza ukuthi uqalise. Ukulandelela ukuguqulwa kulula ukukusebenzisa, kodwa idinga ukuthi ufake mathupha “chofoza” I-HTML imaka kukhodi yakho ye-Google. Ungasebenzisa lo mhlahlandlela ukuze uthole indlela engcono kakhulu yokusebenzisa ukulandelela ukuguqulwa emikhankasweni yakho ye-Adwords. Kunezindlela eziningi zokulandelela ukuguqulwa okuvela emikhankasweni yakho ye-Adwords.

Okokuqala, uzodinga ukuthola ukuthi iyiphi imodeli yesichasiso ofuna ukuyisebenzisela umkhankaso wakho we-AdWords. Ngenkathi i-Google Analytics ilandelela ngokuzenzakalelayo ukuguqulwa kusukela ekuchofozeni kokuqala komsebenzisi, I-AdWords izokweleta ukuchofoza kokugcina kwe-AdWords. Lokhu kusho ukuthi uma othile echofoza esikhangisweni sakho, kodwa bese ushiya isayithi lakho, i-akhawunti yakho ye-Google Analytics izobanika ikhredithi ngalokho kuchofoza kokuqala.

Ikhodi ecushwa ekhasini lokubonga lesitolo sakho sewebhu izothumela idatha ku-Google Ads. Uma ungayisebenzisi le khodi, uzodinga ukuguqula ikhodi yakho yokulandela yesikhulumi se-e-commerce ukuze uthole idatha oyidingayo. Ngoba yonke inkundla ye-e-commerce isebenzisa indlela ehlukile yokulandelela, le nqubo ingaba yinselele, ikakhulukazi uma umusha ezinhlelweni zewebhu noma i-HTML.

Uma wazi ukuthi ukuguqulwa kubukeka kanjani, ungakwazi ukulandelela ukuthi ukuchofoza ngakunye kuwufanele kangakanani. Lokhu kubaluleke kakhulu ekulandeleleni inani lokuguqulwa, njengoba imali etholwa ngokuchofoza ikhombisa imali engenayo yangempela. Kuyasiza futhi ukwazi ukuthi ulihumusha kanjani izinga lokuguqulwa ukuze wandise inzuzo yakho emikhankasweni yakho ye-Adwords. Akukho okungathatha indawo yokulandelela okunembile. Uzomangala ngemiphumela.

Ukuze wenze okuningi ngomkhankaso wakho we-AdWords, kufanele ugxile ekuletheni amakhasimende akhokha kakhulu, ukungena, kanye nabathengi. Ngokwesibonelo, umkhankaso A ungaletha 10 ukuhola nomkhankaso B ungaletha imikhondo emihlanu nekhasimende elilodwa, kodwa inani le-oda elimaphakathi lizoba phezulu kuMkhankaso A. Ngakho, kubalulekile ukusetha ibhidi yakho enkulu futhi uqondise i-CPC ephezulu ukuze uthole i-ROI ehamba phambili. Kufakwe ohlwini ngezansi amanye amathiphu okuthuthukisa umkhankaso wakho we-AdWords ukuze uqinisekise ukuthi uzokhiqiza imiphumela engcono kakhulu yebhizinisi lakho.

Izindleko ngokuchofoza ngakunye

CPC (izindleko ngokuchofoza ngakunye) ku-Google Adwords iyahlukahluka kusuka kwedola elilodwa kuya kwamabili, kodwa kungaba phezulu njengoba $50. Ngenkathi ukuchofoza kungabiza kakhulu, lezi zindleko akudingeki zibe phezulu kangangokuthi abanikazi bamabhizinisi amancane abaningi bangakwazi ukufinyelela kuzo. Ukukusiza ukuthi ugcine izindleko zisezingeni eliphansi, cabangela lawa macebiso. Sebenzisa amagama angukhiye omsila omude anevolumu yokusesha ephansi kanye nenhloso yokusesha ecacile. Amagama angukhiye engeziwe azoheha amabhidi amaningi.

Izindleko zokuchofoza ngakunye ngokuvamile zinqunywa izici ezimbalwa, okuhlanganisa indawo yesikhangiso kanye nenani labaqhudelana nabo. Uma imboni inokuncintisana kakhulu, i-CPC izoba phezulu. Kwezinye izimo, ungakwazi ukwehlisa izindleko ze-CPC ngokubhuka amanani amakhulu ezikhangiso. Okokugcina, khumbula ukuthi i-CPC inqunywa izici ezimbalwa, njengenani lokuncintisana embonini, ukubaluleka kwewebhusayithi, kanye nomthamo wezikhangiso.

Ngaphezu kokwehlisa i-CPC yakho, ungakwazi futhi ukuthuthukisa umuzwa wesikhangiso ngokusebenzisa izandiso nokuthuthukisa ukuguqulwa kwekhasi lokubikezela. U-Marta Turek uchaze amathiphu ambalwa angakusiza wehlise izindleko zakho ngokuchofoza ngakunye. Ungagcina ithani lemali ngenkathi usathola ukuchayeka kanye nemayela lomkhiqizo. Ayikho indlela yomlingo yokwehlisa i-CPC ku-AdWords, kodwa ungathatha lawa macebiso ukuze uthuthukise umkhankaso wakho futhi wehlise izindleko ngokuchofoza ngakunye.

Ngenkathi izindleko nge-mille kuyindlela esebenzayo yokuqwashisa ngomkhiqizo nomkhiqizo, I-CPC ithathwa njengesebenza kangcono ekwenzeni imali. Umehluko phakathi kwe-CPC nezindleko ngokuchofoza ngakunye ungabonakala ezinhlotsheni zamabhizinisi nezinhlobo zemikhiqizo enikezwayo. Nakuba izinkampani zikagesi zingasebenzisa amakhulukhulu amadola ikhasimende ngalinye, imboni yomshwalense ingachitha amadola ambalwa ngokuchofoza ngakunye. Lokhu kokugcina kuyindlela enhle yokuthola izethameli ngaphandle kokuchitha amakhulu amadola ngokuchofoza ngakunye.

Ibhidi ephezulu

Ungashintsha ibhidi yakho ephezulu ku-Google Adwords ukuze uthuthukise izikhangiso zakho. Kunezindlela eziningana zokwenza lokhu, futhi kukhona amasu ongawasebenzisa azokwenza kube lula ukusebenzisa imali yakho ngobuhlakani. Lokhu kufaka phakathi isu eliphezulu lebhidi, I-ROAS eqondiwe, kanye nesu le-Maximus Conversion. Isu le-Maxime Conversions lilula kakhulu futhi livumela i-Google ukuthi isebenzise ibhajethi yakho yansuku zonke ngokugcwele.

Inani olibhidayo lizohluka ngokuya ngezinhloso zakho nesabelomali. Ngamanye amazwi, ungasetha ubuningi be-CPC ngokusekelwe kubhajethi yakho kanye nenombolo oyifunayo yokuguqulwa. Lokhu kulungele kangcono imikhankaso egxile ekuqwashiseni umkhiqizo, okungafezwa ngemikhankaso Yenethiwekhi Yosesho, I-Google Display Network, kanye Nokuthenga Okujwayelekile. Ukubhida mathupha kukuvumela ukuthi wenze ngendlela oyifisayo amabhidi akho, ikuvumela ukuthi usebenzise okuningi kumagama angukhiye athile noma ukubeka.

Ngendlela efanayo, ungase futhi usebenzise isu le-Maximum CPC ukuze ulungiselele umkhankaso wakho wokumaketha kabusha. Leli su lisebenzisa idatha yomlando namasiginali womongo ukuze lilungise ngokuzenzakalelayo i-Max CPC yakho ngokusekelwe kuthrafikhi yewebhusayithi yakho. Nakuba leli su lithanda ukwenza iphutha, iyasebenza ekwandiseni ukubonakala komkhiqizo kanye nokuqwashisa ngomkhiqizo omusha. Kungenjalo, ungasebenzisa amanye amasu asekelwe ekuguquleni azoshayela ithrafikhi efanele. Kodwa lawa maqhinga akuwona awo wonke umuntu.

Ngaphezu kokusetha i-CPC yakho ephezulu, ungase futhi usebenzise isu lokubhida elibizwa ngokuthi Khulisa Ukuchofoza. Kuyindlela elula yokukhulisa i-ROI yakho ngokwandisa inani lethrafikhi oyitholayo. Futhi ngenxa yokuthi i-Google Adwords iyanda futhi yehlisa ngokuzenzakalelayo ibhidi yakho ngokusekelwe enanini lokuguqulwa, izoqinisekisa ukuthi isikhangiso sakho sithola ukuchayeka kakhulu. Uma usebenzisa I-Target Cost ngesenzo ngasinye sokubhida, kungcono ukukhetha i-CPA eqondiwe engaphansi kuka 80%.

Ucwaningo lwamagama angukhiye

Ukumaketha kwenjini yokusesha kumayelana nokusebenzisa amagama angukhiye alungile ukuze uthole imiphumela yosesho ehamba phambili. Ngaphandle kocwaningo lwegama elingukhiye, umkhankaso wakho wokukhangisa uzoba ukwehluleka futhi izimbangi zakho zizokufica. Ukuqinisekisa impumelelo yomkhankaso wakho wokukhangisa, udinga ukusebenzisa amathuluzi namasu akamuva, kufaka phakathi ucwaningo lwegama elingukhiye. Amagama angukhiye aphumelela kakhulu yilawo asetshenziswa izethameli zakho. Ithuluzi lamahhala lokucwaninga igama elingukhiye njenge-SEMrush lingakusiza ukuthi unqume ukuthi igama elingukhiye lidume kangakanani futhi ulinganise ukuthi mingaki imiphumela yosesho ezofakwa ohlwini ku-SERP.

Ukwenza ucwaningo lwamagama angukhiye, uzodinga ukuqoqa amagama angukhiye afanelekile. Ungakwenza lokhu ngamathuluzi amahhala afana ne-Google Keyword Planner, kodwa kuwumqondo omuhle ukusebenzisa amathuluzi akhokhelwayo uma ufuna idatha enemininingwane eyengeziwe. Amathuluzi wamagama angukhiye afana ne-Ubersuggest akuvumela ukuthi ukhiphe amagama angukhiye njenge-PDF futhi uwafunde ungaxhunyiwe ku-inthanethi. Faka amagama angukhiye owathandayo bese uchofoza “phakamisa” ukuze uthole iziphakamiso nedatha mayelana nezihloko zezindaba zakamuva, ukuncintisana nobunzima bokulinganisa lelo gama elingukhiye.

Uma usunohlu lwakho lwamagama angukhiye, kufanele uzibeke phambili bese ukhetha ukusesha okuthathu noma okuhlanu okudume kakhulu. Ungakwazi futhi ukunciphisa uhlu lwakho ngokwakha ikhalenda lokuqukethwe kanye nesu lokuhlela. Ucwaningo lwegama elingukhiye lungakusiza ukuthi uqonde izingqikithi ezivelayo ngaphakathi kwe-niche yakho. Uma usuzazi lezi, ungakha okuthunyelwe okusha nokuthunyelwe kwebhulogi okuhlobene nalezi zihloko. Indlela engcono kakhulu yokwandisa inzuzo evela kumkhankaso wakho we-Adwords ukugxila kumagama angukhiye ambalwa bese ukhetha afaneleka kakhulu kuzithameli zakho..

Ngaphezu kokuthola amagama angukhiye adume kakhulu, kufanele futhi usebenzise amathuluzi ukuze uhlonze izethameli zakho ozihlosile. Lawa mathuluzi angakusiza ukuthi uqondise izethameli zakho ngokuya ngezidingo nezintshisekelo zazo. Ngokwesibonelo, uma ibhizinisi lakho lithengisa izingubo, ungase ufune ukukhomba abesifazane abafuna izicathulo ezintsha, noma amadoda anentshisekelo yokuthenga izesekeli. Laba basebenzisi kungenzeka basebenzise imali eningi ezimpahleni nasezicathulweni. Ukusebenzisa amagama angukhiye, ungathola ukuthi laba bantu bafunani futhi wenze okuqukethwe okuhlobene.

Ibhidi kumagama angukhiye anophawu lokuhweba

Ngaphezu kokusebenzisa amathuluzi okucwaninga amagama angukhiye, abakhangisi bangabhida ngemibandela yophawu lokuhweba. Ngokwenza kanjalo, bakhulisa amathuba abo okuthola ukubekwa okuphezulu kwezikhangiso zabo emiphumeleni yosesho. Ukwengeza, ukubhida kumigomo ephawuliwe kuvumela izimbangi ukuthi zithenge izindawo ezifanele futhi zigweme izindleko eziphezulu ngokuchofoza ngakunye. Nakuba izimbangi ngokuvamile ngeke zikwazi ukubhida uphawu lokuhweba, bangase bazimisele ukwengeza amagama angukhiye angalungile.

Umkhuba wokubhida kumagama angukhiye anophawu lokuhweba uyinkinga. Ezinye izinkampani zinqume ukuthenga amagama angukhiye anezimpawu zokuhweba esikhundleni sokuthatha izinyathelo zomthetho. Ku 2012, Inkampani Rosetta Stone Ltd. ufake isimangalo sokwephula uphawu lokuhweba ngokumelene ne-Google, Inc. I-Google ishintshe uhlelo lwayo ukuze ivumele amabhidi kumagama anophawu lwentengiso 2004. Kusuka lapho, Ngaphezu kwe 20 izinkampani zivule amacala omthetho ngokumelene ne-Google, Inc.

Ngenkathi umthetho wophawu lokuhweba uxazululiwe ngamacala, akucaci ukuthi yini engenziwa esikhathini esizayo. Umyalelo ogunyazwe yinkantolo ungaphoqa izimbangi ukuthi zikhokhe ngaphezulu amagama angukhiye anophawu lokuhweba. Nokho, le ndlela ingaba nomthelela omubi emkhankasweni. Kuzodingeka futhi amabhidi angahambisani nevelu yophawu lokuhweba. Ngokulandela lezi ziqondiso, abakhangisi bangagwema ukumangalelwa ngokwephula uphawu lwentengiso.

Kubalulekile futhi ukuqaphela ukuthi ukusetshenziswa kwamagama emikhiqizo esiqhudelana nayo ekukhangiseni kungase futhi kufakwe kusigaba njengokwephulwa kwezimpawu zokuhweba.. Ukubhida ngamagama angukhiye anophawu lwentengiso ku-Adwords kuyingozi ngoba ungagcina usufuna amagama angukhiye anophawu lomuntu oncintisana naye.. Esimeni esinjalo, imbangi angabika umsebenzi ku-Google. Uma oqhudelana naye abika isikhangiso sakho, angase akuvimbele ekusebenziseni lelo gama lomkhiqizo.

Ukuthuthukisa umkhankaso

Ukukhethwa kwamagama angukhiye kubalulekile ekuthuthukiseni umkhankaso. Ukusebenzisa umhleli wegama elingukhiye kumahhala futhi kungakusiza ukuthi unqume ibhajethi yakho nokuthi uzobhida malini. Khumbula ukuthi amagama angukhiye amade ngeke afane namagama okusesha, ngakho-ke gcina lokho engqondweni lapho udala isikhangiso sakho. Ukudala i-persona kubalulekile ekuqondeni imakethe yakho ohlosiwe kanye nokunquma amagama angukhiye angcono kakhulu omkhankaso wakho. Kuyasiza futhi ukwazi ukuthi ubani ozobuka isikhangiso sakho.

Ungaphinda uzame ukusebenzisa ukwabelana okubonakalayo okuqondiwe ukuze unqume izindleko ngokuchofoza ngakunye. Amaphesenti aphezulu ezithameli zakho, amabhidi akho azoba phezulu. Lokhu kuzokhulisa ukubonakala kwesikhangiso sakho futhi kungase kuholele ekuguquleni okwengeziwe. Nokho, kungenzeka ukuthi isikhangiso sakho sizothola ukuchofoza okungaphansi kwalokho okufunayo, kodwa uzobe ungenisa imali eyengeziwe. Uma usebenzisa Izikhangiso ze-Google ukukhuthaza iwebhusayithi yakho, cabanga ukusebenzisa ukwabelana okuvelayo okuqondiwe.

Ukwenza umkhankaso wokuthuthukisa ube lula, sebenzisa isici Sokuphatha Umsebenzi. Ungabela amalungu eqembu imisebenzi ehlukene yokuthuthukisa. Futhi ungagcina amathiphu ewusizo njengokuthi ungasebenzisa kanjani izandiso zesikhangiso. Thuthukisa isikhangiso sakho ngokusebenzisa okungenani 4 izandiso zesikhangiso. Lokhu kufaka phakathi izixhumanisi zewebhusayithi, callouts, namazwibela ahleliwe. Ungakwazi futhi ukudala isibuyekezo noma isandiso sephromoshini. Izandiso eziningi ozisebenzisayo, umkhankaso wakho uzoba yimpumelelo kakhulu.

Ukuthuthukisa umkhankaso we-Google Adwords kungaba inselele, kodwa kuyafaneleka uma ungakwazi ukuthuthukisa i-CTR futhi wehlise i-CPC. Ngokulandela lezi 7 izinyathelo, uzobe usendleleni yokuthola i-CPC ephezulu ne-CTR engcono yezikhangiso zakho. Maduze uzobona ukuthuthuka okukhulu ekusebenzeni kwemikhankaso yakho. Ungakhohlwa ukuthi ukuthuthukiswa komkhankaso oyimpumelelo kudinga ukuhlaziya okuvamile. Uma ungayilandeli imiphumela yakho, uzosala ujaha imiphumela yakudala efanayo.

Kunezinyathelo ezithile eziyisisekelo okufanele uzilandele lapho usebenzisa i-Adwords. Lokhu kubandakanya imodeli yokubhida yokuncintisana, Ukulandelela ukuguqulwa, kanye namagama angukhiye angalungile. Nazi ezinye izibonelo zendlela yokusebenzisa i-AdWords ukuze uzuze. Uma usukwazile lokhu, sekuyisikhathi sokwenza isikhangiso sakho sokuqala. Ezigabeni ezilandelayo, Ngizobheka ezinye zezihloko ezibaluleke kakhulu okudingeka uzazi. Ungase futhi ufune ukuhlola izixhumanisi ezingezansi ukuze ufunde kabanzi.

Izindleko ngokuchofoza ngakunye

Ukuthi uqhuba owakho umkhankaso we-PPC ku-Facebook, Google, noma ezinye izinkundla zokukhangisa ezikhokhelwayo, ukuqonda ukuthi zingakanani izindleko zezikhangiso zakho ezibaluleke kakhulu ekusetshenzisweni kahle kokumaketha. Izindleko ngokuchofoza ngakunye, noma i-CPC ngamafuphi, isho inani umkhangisi azolikhokha ngokuchofoza ngakunye esikhangisweni. Izindleko ngokuchofoza ngakunye kuyindlela enhle kakhulu yokulinganisa ukusebenza komkhankaso wakho, njengoba ikwazisa kahle ukuthi kubiza malini izikhangiso zakho uma abantu bechofoza kuzo.

Izinto ezahlukahlukene zithinta izindleko zakho ngokuchofoza ngakunye, kufaka phakathi isikolo sekhwalithi, ukuhambisana kwegama elingukhiye, kanye nokuhambisana kwekhasi lokufika. Lapho zonke izingxenye ezintathu zihambisana kahle, i-CTR (izinga lokuchofoza) kungenzeka kube phezulu. I-CTR ephezulu isho ukuthi isikhangiso sakho sifanelekile futhi siheha izivakashi. Ukwandisa i-CTR kusho ukuthi izikhangiso zakho zihambisana kakhulu nesisheli, futhi izokwehlisa izindleko zakho zizonke ngokuchofoza ngakunye. Nokho, i-CTR ephezulu akulona uphawu oluhle kakhulu ngaso sonke isikhathi.

Izindleko ngokuchofoza ngakunye ziyahlukahluka kuye ngohlobo lwemboni, umkhiqizo, kanye nezethameli eziqondiwe. Ngokujwayelekile, I-CPC ye-Adwords iphakathi $1 futhi $2 kunethiwekhi yosesho, nangaphansi $1 okwenethiwekhi yokubonisa. Amagama angukhiye abiza kakhulu azobiza ngaphezu kwalokho $50 ngokuchofoza ngakunye, futhi zisezimbonini ezincintisana kakhulu ezinenani eliphezulu lokuphila kwekhasimende. Nokho, abathengisi abakhulu bangachitha $50 izigidi noma ngaphezulu ngonyaka ku-Adwords.

Nge-CPC, ungafaka izikhangiso zakho kumawebhusayithi, futhi ulandelele izivakashi’ lonke uhambo kusayithi lakho. I-AdWords iwumgogodla wabathengisi be-e-commerce, ukubeka imikhiqizo yakho phambi kwabathengi abafuna umkhiqizo noma isevisi efana neyakho. Ngokukhokhisa kuphela ukuchofoza, I-CPC ingakusiza ukuthi uzuze $2 kuwo wonke $1 esetshenzisiwe. Ungasebenzisa lawa mathuluzi ukukhulisa ibhizinisi lakho ngenkathi ukhulisa inzuzo ngasikhathi sinye.

Imodeli yokubhida yokuncintisana

Imodeli yokubhida yokuncintisana ye-Google Adwords isetshenziselwa ukunquma izindleko eziphezulu kakhulu ngokuchofoza ngakunye. Le modeli iyahlukahluka kuye ngezinjongo zomkhankaso wokukhangisa. Isikhangiso esinezindleko eziphansi singase singakhiqizi inzalo eningi, ngakho abakhangisi bangase bacabangele ukubhida ngamagama angukhiye ekhwalithi ephezulu. Nokho, ukubhida okunolaka kungabangela izindleko eziphezulu ngokuchofoza ngakunye, ngakho-ke kungcono ukukugwema uma kungenzeka.

Isu elilula ukulilandela ukukhulisa ukuguqulwa. Kulelisu, abakhangisi bamisa ibhajethi enkulu yansuku zonke futhi bavumele i-Google ukuthi yenze amabhidi. Ngokwandisa ukuguqulwa, bangathola ithrafikhi eyengeziwe ngemali yabo. Ngaphambi kokwenza noma yiziphi izinqumo, nokho, kubalulekile ukulandelela i-ROI futhi unqume ukuthi ukwandisa ukuguqulwa kukhiqiza ukuthengisa okunenzuzo. Uma lokhu sekuqinisekisiwe, abakhangisi bangalungisa amabhidi abo ngokufanele. Nakuba kunamasu amaningi angenzeka, le modeli iphumelela kakhulu kumabhizinisi amancane naphakathi nendawo.

Ukubhida kwe-CPC okwenziwa mathupha kungahlanganiswa nezilungisi zebhidi, ezicabangela izimpawu ezahlukene. Le modeli iwusizo ikakhulukazi kumabhizinisi amancane anamazinga aphansi okuguqulwa, njengoba iningi lokuguqulwa kwabo kungumkhondo, futhi izinga lale mikhondo liyahlukahluka kakhulu. Akuwona wonke umkhondo oguqulela kumakhasimende akhokhayo, kodwa uma uchaza ukuhola njengesenzo sokuguqula, I-Google izobaphatha ngendlela efanayo, kungakhathaliseki izinga.

Imodeli yokubhida ye-CPC iyisu elizenzakalelayo labaqalayo, kodwa kungase kudle isikhathi futhi kube nzima ukukwazi kahle. Uzodinga ukusetha amabhidi wamaqembu ahlukene nokubekwa. I-ECPC ingasiza ukulawula amabhajethi futhi ilungise amabhidi ngokuya ngamathuba okuguqulwa. Kukhona nezinketho ezizenzakalelayo zokubhida kwe-CPC ngesandla, okuyindlela ethandwa kakhulu. Kunezinhlobo ezintathu eziyinhloko zamamodeli ebhidi: Ibhidi ye-CPC eyenziwa mathupha, ECPC, kanye ne-ECPC.

Ukulandelela ukuguqulwa

Ngaphandle kokulandela ukuguqulwa kwe-Adwords, ukhipha imali endlini yangasese. Ukuqalisa izikhangiso zakho ngenkathi ulinde inkampani yangaphandle ukuthi isebenzise ikhodi yokulandelela kuwukumosha imali nje. Kuphela ngemva kokuba ususebenzise ikhodi yokulandelela ukuguqulwa lapho ungaqala khona ukubona idatha yangempela evela ezikhangisweni zakho. Ngakho-ke yiziphi izinyathelo zokuqalisa ukulandelela ukuguqulwa? Qhubeka ufunde ukuze ufunde kabanzi. Futhi khumbula: uma kungasebenzi, awuwenzi kahle umsebenzi wakho.

Okokuqala, kufanele uchaze ukuguqulwa. Ukuguqulwa kufanele kube izenzo ezibonisa ukuthi umuntu ubenentshisekelo kuwebhusayithi yakho futhi uthenge okuthile. Lezi zenzo zingasukela ekuhanjisweni kwefomu lokuxhumana kuye ekulandeni i-ebook yamahhala. Kungenjalo, uma unesayithi le-ecommerce, ungase ufune ukuchaza noma yikuphi ukuthenga njengokuguqulwa. Uma usuchazile ukuguqulwa, uzodinga ukusetha ikhodi yokulandelela.

Olandelayo, udinga ukusebenzisa i-Google Tag Manager kuwebhusayithi yakho. Lokhu kuzodinga ukuthi wengeze amazwibela ekhodi ye-JavaScript kukhodi yakho ye-HTML yesayithi. Uma usukwenzile lokho, ungakha i-Tag entsha. Kumphathi Womaka, uzobona uhlu lwazo zonke izinhlobo zamathegi atholakalayo kusayithi lakho. Chofoza umaka we-Google AdWords bese ugcwalisa imininingwane edingekayo.

Uma usukwenzile lokho, ungafaka ikhodi yokulandelela ukuguqulwa kuwebhusayithi yakho. Bese, ungabuka ukuguqulwa kwakho kumazinga ahlukahlukene. Iqembu lesikhangiso, Isikhangiso, kanye nedatha yezinga legama elingukhiye izoboniswa kusixhumi esibonakalayo sokulandelela ukuguqulwa. Ukulandelela ukuguqulwa kuzokusiza ukuthi ubone ukuthi iyiphi ikhophi yesikhangiso esebenza kahle kakhulu. Ungasebenzisa lolu lwazi ukuze uqondise ukubhalwa kwezikhangiso zesikhathi esizayo. Ikhodi yokulandelela ukuguqulwa izophinde ikuvumele ukuthi usekele amabhidi akho kumagama akho angukhiye ngokusekelwe ekutheni aguqula kahle kangakanani.

Amagama angukhiye angalungile

Ukuze uthuthukise ukusebenza kahle kwenjini yakho yokusesha, sebenzisa amagama angukhiye angalungile emikhankasweni yakho yezikhangiso. Lena imigomo abasebenzisi bakho abangafuni ukuyibona, kodwa zihlobene ngokwezibalo nomkhiqizo noma isevisi yakho. Ukusebenzisa amagama angukhiye angabalulekile kungaholela ekuhlangenwe nakho okudumazayo kubasebenzisi bakho. Ngokwesibonelo, uma umuntu esesha “izimbali ezibomvu,” isikhangiso sakho ngeke sivele. Ngokufanayo, uma umuntu esesha “ama roses abomvu,” isikhangiso sakho sizovezwa.

Ungasebenzisa futhi amathuluzi ukuze uthole ukungapeli kahle okujwayelekile. Ungakwenza lokhu ngokumba imibuzo yosesho olungaphekiwe ukuze uthole ukuthi abantu bavamise ukupela ngendlela engafanele igama elingukhiye. Amanye amathuluzi angakhipha ngisho nohlu lokungapelwa kahle okujwayelekile, ikuvumela ukuthi useshe lokhu ngokuchofoza. Uma usunohlu lokungapelwa kahle, ungawengeza emikhankasweni yakho yesikhangiso ekufanisweni kwamagama, ukufana ngqo, noma ukungavumelani okubanzi.

Amagama angukhiye angalungile ku-Adwords anganciphisa imali echithwayo yezikhangiso ngokuqinisekisa ukuthi isikhangiso sakho sizovela kuphela kubantu abafuna into ngqo oyithengisayo.. Lawa mathuluzi asebenza kahle kakhulu ekuqedeni ukusetshenziswa kwemali okumoshayo kwezikhangiso nokwandisa imbuyiselo ekutshalweni. Uma ungaqiniseki ngendlela engcono kakhulu yokusebenzisa amagama angukhiye angalungile emikhankasweni yakho ye-Adwords, ungafunda isihloko sikaDerek Hooker ngesihloko.

Nakuba amagama angukhiye angalungile engabangeli izikhangiso, bangakhuphula ukuhambisana kwemikhankaso yakho. Ngokwesibonelo, uma uthengisa izinto zokugibela, isikhangiso sakho ngeke siboniswe kubantu abafuna imishini yokugibela. Lokhu kungenxa yokuthi abantu abasesha leyo nto ethile abafani nephrofayili yemakethe oyiqondisayo. Ngakho-ke, igama elingukhiye elibi lingathuthukisa imikhankaso yakho. Nokho, kubalulekile ukungaguquguquki. Kumanuwali ye-Adwords, ungashintsha amagama akho angukhiye aphikisayo noma nini lapho kudingeka.

Ukuqondisa ngedivayisi

Manje ungaqondisa izikhangiso zakho ngokusekelwe ohlotsheni lwedivayisi esetshenziswa othile. Ngokwesibonelo, uma uyibhizinisi, ungase ufune ukukhomba izikhangiso kubantu abasebenzisa amadivaysi abo eselula. Nokho, uma ufuna ukufinyelela kubasebenzisi beselula futhi uthuthukise amazinga okuguqulwa, kufanele wazi uhlobo lwedivayisi abalusebenzisayo. Ngaleyondlela, ungalungisa kangcono okuqukethwe kwesikhangiso sakho kanye nemiyalezo ngohlobo lwedivayisi abayisebenzisayo.

Njengoba abasebenzisi beselula beqhubeka nokukhula ngenani, ukuqondisa kwedivayisi kuzobaluleke kakhulu kubakhangisi. Ngokunaka ukuziphatha komsebenzisi kuwo wonke amadivayisi, ungaqonda ukuthi amakhasimende akuphi ohlelweni lokuthenga futhi unikeze ukuguqulwa okuncane ngokufanele. Ngalolu lwazi, uzokwazi ukwakha imikhankaso esebenza ngempumelelo futhi unikeze ulwazi olungenazihibe kumakhasimende akho. Ngakho, ngesikhathi esilandelayo lapho uhlela ukukhomba abasebenzisi beselula, qiniseka ukuthi ucabanga ukukhonjwa kwe-cross-device.

Uma uqondise kubasebenzisi bamathebulethi, uzofuna ukusebenzisa ukuqondisa kwedivayisi ku-Adwords. Ngale ndlela, izikhangiso zakho zizohlobana kakhulu kulabo basebenzisi abasebenzisa amathebulethi. I-Google ikhipha izinketho zokukhomba idivayisi emasontweni ezayo, futhi izokwazisa uma isitholakala. Lokhu kuzokhuphula izindleko zokukhangisa kweselula yakho futhi kukuvumele ukuthi ulungise izikhangiso zakho ukuze ziqondise abantu okungenzeka basebenzise idivayisi yakho yethebhulethi..

Ku-Google Adwords, ukukhomba ngedivayisi kuyisinyathelo esibalulekile kunoma yimuphi umkhankaso wezikhangiso ze-Google. Ngaphandle kokukhomba idivayisi ngendlela efanele, ungase ugcine wenze ukucabangela okungalungile mayelana nezisusa zamakhasimende akho. Ngakho-ke, kubalulekile ukuqonda le nqubo. Ungahlukanisa okuqukethwe kwakho futhi useshe imikhankaso futhi uqhube umkhankaso osebenza ngempumelelo ngokucabangela idivayisi yabasebenzisi. Kodwa ungasetha kanjani ukuqondisa kwedivayisi? Nansi indlela ongakwenza ngayo.

Ngaphambi kokuthi uqale umkhankaso wakho we-Adwords, kubalulekile ukuqonda izisekelo Zezindleko ngokuchofoza ngakunye, imodeli yokubhida, Ukuhlola amagama angukhiye, nokulandelela ukuguqulwa. Ngokulandela lezi zinyathelo eziyisisekelo, uzoba nomkhankaso oyimpumelelo. Ngethemba, lesi sihloko sibe usizo ekuqaliseni ukukhangisa kwakho. Qhubeka ufunda ukuze uthole amathiphu namasu engeziwe! Futhi uma unemibuzo, ukhululeke ukubuza kuma comments! Nansi eminye yemibuzo evamile ongase uyibuze.

Izindleko ngokuchofoza ngakunye

Izindleko zokuchofoza ngakunye zemikhankaso ye-Adwords zincike ekutheni izikhangiso zakho zifana kangakanani namakhasimende’ usesho. Kwezinye izimo, amabhidi aphezulu azokulethela amazinga aphezulu, kuyilapho amabhidi aphansi azokulethela amanani aphansi okuguqulwa. Kufanele ulandelele izindleko zakho usebenzisa i-Google Sheet noma ithuluzi elifanayo ukuze ubone ukuthi ungalindela ukuchitha malini egameni elingukhiye elithile noma inhlanganisela yamagama angukhiye.. Bese, ungalungisa amabhidi akho ngokufanele ukuze uzuze izinga lokuguqulwa eliphezulu kakhulu elingenzeka.

Isilinganiso sezindleko ngokuchofoza ngakunye emikhankasweni ye-Adwords ku-e-commerce siphakathi kwamadola ambalwa kanye $88. Ngamanye amazwi, inani umkhangisi abhidela ngalo igama eliqukethe amasokisi eholide liphansi uma liqhathaniswa nezindleko zamasokisi kaKhisimusi. Kunjalo, lokhu kuncike ezintweni eziningi, kufaka phakathi igama elingukhiye noma itemu lokusesha, imboni, kanye nomkhiqizo wokugcina. Yize kunezici ezithile ezinganyusa noma zehlise izindleko ngokuchofoza ngakunye, abakhangisi abaningi ababhidi amanani axakile. Uma umkhiqizo kuphela $3, ngeke wenze imali eningi ngokuyibhida.

Ngokwesibonelo, abakhangisi abathengisa izingubo e-Amazon bazokhokha $0.44 ngokuchofoza ngakunye. Kwezempilo & Izinto zasendlini, abakhangisi bazokhokha $1.27. Okwezemidlalo nangaphandle, izindleko ngokuchofoza ngakunye $0.9

Nakuba i-CPC iyimethrikhi ewusizo yokuhlola ukusebenza komkhankaso wesikhangiso, kuyingxenye encane ye-puzzle. Nakuba izindleko ngokuchofoza ngakunye ziyingxenye ebalulekile yanoma yimuphi umkhankaso wokukhangisa okhokhelwayo, i-ROI iyonke ibaluleke kakhulu. Ngokumaketha okuqukethwe, ungaheha amanani amakhulu wethrafikhi ye-SEO, kuyilapho imidiya ekhokhelwayo ingaletha i-ROI ecacile. Umkhankaso wesikhangiso oyimpumelelo kufanele ushayele i-ROI ephezulu kakhulu, khiqiza ithrafikhi ephezulu, futhi ugweme ukuphuthelwa ukuthengisa nemikhondo.

Ngaphezu kwe-CPC, abakhangisi kufanele futhi bacabangele inombolo yamagama angukhiye. Ithuluzi elihle ongalisebenzisa ukulinganisa i-CPC ithuluzi le-SEMrush’s Keyword Magic. Leli thuluzi libala amagama angukhiye ahlobene kanye ne-CPC yawo evamile. Iphinde ibonise ukuthi igama elingukhiye ngalinye libiza malini. Ngokuhlaziya le datha, unganquma ukuthi yiziphi izinhlanganisela zamagama angukhiye ezine-CPC ephansi kakhulu. Izindleko eziphansi ngokuchofoza ngakunye zihlala zingcono kubhizinisi lakho. Asikho isizathu sokusebenzisa imali eningi kunalokho okufanele ukwenze.

Imodeli yokubhida

Ungalungisa isu lakho lebhidi le-Adwords usebenzisa isici se-Google sokusalungiswa kanye ne-Experiments. Ungasebenzisa futhi idatha evela ku-Google Analytics nokulandelela ukuguqulwa ukuze wenze izinqumo zakho zebhidi. Ngenjwayelo, kufanele usekele amabhidi akho emibonweni nasekuchofozweni. Uma uzama ukukhiqiza ulwazi lomkhiqizo, sebenzisa izindleko ngokuchofoza ngakunye. Uma ubheka ukwandisa ukuguqulwa, ungasebenzisa ikholomu ye-CPC ukuze unqume amabhidi akho okuqala. Okokugcina, kufanele wenze lula ukwakheka kwe-akhawunti yakho ukuze wenze izinguquko zecebo lebhidi ngaphandle kokuphazamisa ukusebenza.

Kufanele uhlale usetha ibhidi yakho ephezulu ngokuya ngedatha efanele. Nokho, futhi ungabhida ngokuya ngohlobo lokuqukethwe oluboniswayo. Ungabhida ngokuqukethwe ku-YouTube, Inethiwekhi Yokubonisa ye-Google, Izinhlelo zokusebenza ze-Google, namawebhusayithi. Ukusebenzisa leli su kuzokuvumela ukuthi ukhuphule ibhidi yakho uma ubona ukwehla kokuguqulwa. Kodwa qiniseka ukuthi uqondise ibhidi yakho ngendlela efanele ukuze ukwazi ukusebenzisa ngokugcwele amadola akho okukhangisa.

Isu elihle lokukhulisa ukuchofoza ukukhulisa ibhidi yakho ngaphakathi kwesabelomali sakho. Leli su lisebenza kahle kakhulu kumagama angukhiye aguqulayo kakhulu noma ekutholeni ivolumu ephezulu. Kodwa kufanele uqaphele ukuthi ungachithi ngokweqile, noma uzomosha imali kuthrafikhi engakhiqizi. Hlala ukhumbula ukusebenzisa ukulandelela ukuguqulwa ukuze uqinisekise ukuthi umkhankaso wakho uthola okuningi emizamweni yakho. Imodeli yokubhida ye-Adwords ibalulekile empumelelweni yakho! Kodwa uyimisa kanjani?

Indlela ejwayelekile kakhulu yokunquma izindleko ze-Adwords yizindleko ngokuchofoza ngakunye. Iwusizo kuthrafikhi yekhwalithi ephezulu kodwa ayilungele imikhankaso yevolumu enkulu. Enye indlela yindlela yokubhida ye-cost-per-mille. Zombili lezi zindlela zikunikeza ukuqonda ngenani lokuvelayo, okubalulekile uma uqhuba umkhankaso wokumaketha wesikhathi eside. I-CPC ibalulekile uma ufuna ukwenza ukuguqulwa okwengeziwe ngokuchofoza.

Amamodeli okubhida ahlakaniphile ancike kuma-algorithm nedatha yomlando ukuze kukhuliswe imiphumela yokuguqulwa. Uma uqhuba umkhankaso wokuguqula kakhulu, I-Google ingase yenyuse i-CPC yakho enkulu kakhulu 30%. Ngokwesinye isandla, uma amagama akho angukhiye encintisana kakhulu, unganciphisa ibhidi yakho enkulu ye-CPC. Amasistimu wokubhida ahlakaniphile afana nalawa adinga ukuthi uhlale uqapha izikhangiso zakho futhi wenze idatha ibe nengqondo. Ukuthola usizo lochwepheshe lokuthuthukisa umkhankaso wakho we-Adwords kuwumnyakazo ohlakaniphile, futhi i-MuteSix ikunikeza ukubonisana kwamahhala ukuze uqalise.

Ukuhlola amagama angukhiye

Ungenza ukuhlolwa kwegama elingukhiye ku-Adwords ngokutshela i-ejensi yakho ukuthi yimaphi amagama angukhiye okufanele uwagcine nokuthi yikuphi okufanele ushintshe. Ungakhetha ukuhlola amagama angukhiye amaningi ngendlela ofuna ngayo eqenjini lokuhlola. Kodwa izinguquko eziningi ozenzayo kumagama akho angukhiye, kuzoba nzima kakhulu ukunquma ukuthi banawo yini umphumela oyifunayo. Uma usuwazi ukuthi yimaphi amagama angukhiye angasebenzi kahle, ungakwazi esikhundleni sazo ufake ezihambisana kakhulu. Uma usunqume ukuthi yimaphi amagama angukhiye adala ukuchofoza okwengeziwe, sekuyisikhathi sokudala ikhophi yesikhangiso, isandiso sesikhangiso, kanye namakhasi okubikezela alungiselelwe ukuguqulwa.

Ukunquma ukuthi yimaphi amagama angukhiye angasebenzi kahle, zama ukusebenzisa ukuhluka okuhlukile kwekhophi yesikhangiso efanayo emaqenjini ezikhangiso ahlukene. Ukwenza lokhu, ungenza izinguquko ezibalulekile kukhophi yakho yesikhangiso. Kufanele ugxile kumasegimenti evolumu ephezulu kanye namaqembu ezikhangiso. Amaqembu ezikhangiso anevolumu ephansi kufanele ahlole ikhophi yesikhangiso ehlukile nezinhlanganisela zamagama angukhiye. Kufanele futhi uhlole izakhiwo zeqembu lesikhangiso. Kuzodingeka wenze izivivinyo ezimbalwa ukuze uthole inhlanganisela efanele yamagama angukhiye ekhophi yakho yesikhangiso.

Phakathi kwezinzuzo zokuhlolwa kwegama elingukhiye le-Adwords ukuthi i-Google manje inikeza ithuluzi lokuxilongwa kwegama elingukhiye, okufihlwe kusixhumi esibonakalayo somsebenzisi. Ikunikeza umbono obanzi wempilo yegama elingukhiye. Ungabona ukuthi isikhangiso sakho sivela kaningi kangakanani nokuthi sivela kuphi. Uma ufuna ukuthuthukisa ikhwalithi yekhophi yesikhangiso sakho, ungakhetha ukuthuthukisa wonke amagama angukhiye kumkhankaso wakho. Uma usuwatholile asebenza kangcono, ungadlulela esinyathelweni esilandelayo.

Amathuluzi egama elingukhiye angakusiza ukuthi udale uhlu lwamagama angukhiye, futhi ingahlungwa ngokusekelwe ebunzimeni. Okwamabhizinisi amancane, kufanele ukhethe amagama angukhiye obunzima obuphakathi, ngoba ngokuvamile banebhidi ephakanyisiwe ephansi, futhi uzozuza imali eyengeziwe ngezinga eliphakeme lokuncintisana. Okokugcina, ungasebenzisa ithuluzi lokuhlola lomkhankaso we-AdWords ukufaka amagama angukhiye athile emakhasini akho okubikezela futhi uhlole ukuthi yimaphi amagama angukhiye asebenza kangcono.

Ukulandelela ukuguqulwa

Ukulandelela ukuguqulwa kungaba usizo kakhulu ekunqumeni i-ROI yemikhankaso yakho. Ukuguqulwa yizenzo ezithathwa ikhasimende ngemva kokuvakashela ikhasi lewebhu noma ukuthenga. Isici sokulandelela ukuguqulwa kwe-Adwords sikhiqiza ikhodi ye-HTML ukuze iwebhusayithi yakho ilandele lezi zenzo. Umaka wokulandelela kufanele enzelwe ibhizinisi lakho. Ungakwazi ukulandelela izinhlobo ezahlukene zokuguqulwa futhi ulandelele i-ROI ehlukile yomkhankaso ngamunye. Ukwenza kanjalo, landela lezi zinyathelo.

Esinyathelweni sokuqala sokulandelela ukuguqulwa kwe-AdWords, faka i-ID yokuguqulwa, ilebula, kanye nenani. Bese, khetha i “Umlilo Uvuliwe” isigaba sokucacisa idethi okufanele kuxoshwe ngayo ikhodi yokulandelela ukuguqulwa. Ngephutha, Ikhodi kufanele iqhume lapho isivakashi sihlala endaweni “Ngiyabonga” ikhasi. Kufanele ubike imiphumela yakho 30 ezinsukwini ngemuva kokuphela kwenyanga ukuze uqiniseke ukuthi uthwebula inombolo enkulu yokuguqulwa nemali engenayo.

Isinyathelo esilandelayo ukwakha umaka wokulandelela ukuguqulwa kuhlobo ngalunye lokuguqulwa. Uma ikhodi yakho yokulandelela ukuguqulwa ihlukile ekuguquleni ngakunye, kufanele usethe ibanga ledethi lesikhangiso ngasinye ukuze kube lula ukuziqhathanisa. Ngale ndlela, ungabona ukuthi yiziphi izikhangiso eziholela ekuguqulweni okuningi nokuthi yiziphi ezingekho. Kuyasiza futhi ukwazi ukuthi isivakashi sibuka kangaki ikhasi nokuthi lokho kuchofoza kuwumphumela wesikhangiso.

Ngaphezu kokulandela ukuguqulwa, ungasebenzisa ikhodi efanayo ukulandelela izingcingo ezenziwe ngezikhangiso zakho. Amakholi efoni angalandelelwa ngenombolo yokudlulisela ye-Google. Ngaphezu kobude besikhathi nezikhathi zokuqala nezokuqeda izingcingo, ikhodi yendawo yofonayo ingalandelelwa. Izenzo zasendaweni ezifana nokulandwa kohlelo lokusebenza nazo zirekhodwa njengokuguqulwa. Le datha ingasetshenziswa ukuhlaziya imikhankaso yakho namaqembu esikhangiso ukuze wenze izinqumo ezingcono kakhulu ngangokunokwenzeka.

Enye indlela yokulandelela ukuguqulwa kwe-AdWords ukungenisa idatha yakho ye-Google Analytics kuzikhangiso ze-Google. Ngale ndlela, uzokwazi ukuqhathanisa imiphumela yemikhankaso yakho ye-AdWords nemiphumela yakho yezibalo. Idatha oyiqoqayo iwusizo ekunqumeni i-ROI yakho nokunciphisa izindleko zebhizinisi. Uma ukwazi ukulandelela ngempumelelo ukuguqulwa kusuka emithonjeni yomibili, ungenza izinqumo ezingcono ngezindleko ezimbalwa. Ngaleyondlela, uzokwazi ukusebenzisa ibhajethi yakho ngokuphumelelayo futhi uzuze izinzuzo ezengeziwe kuwebhusayithi yakho.

If you’re new to using Google Adwords, you might be wondering how to go about setting up your ads. There are several things to consider, including cost per click (CPC) ukukhangisa, negative keywords, Ukukhangisa okuqondiswe kusayithi, and retargeting. This article will explain all of them, futhi nokuningi. This article will also help you decide which type of ad is best for your website. Regardless of your level of experience with PPC, you’ll learn a lot about Adwords in this article.

Izindleko ngokuchofoza ngakunye (CPC) ukukhangisa

There are advantages to CPC advertising. CPC ads are usually removed from sites and search engine results pages once the budget is reached. This method can be very effective at increasing overall traffic to a business’s website. It is also effective at ensuring that advertising budgets are not wasted, as advertisers only pay for clicks made by potential customers. Further, advertisers can always rework their ads to increase the number of clicks they receive.

To optimize your PPC campaign, look at cost per click. You can choose from CPC advertising in Google Adwords using metrics available on your admin dashboard. Ad Rank is a calculation that measures how much each click will cost. It takes into account Ad Rank and Quality Score, as well as projected impacts from other ad formats and extensions. Ngaphezu kwezindleko ngokuchofoza ngakunye, there are other ways to maximize the value of each click.

CPC can also be used to determine return on investment. High CPC keywords tend to produce better ROI because they have a higher conversion rate. It can also help executives determine whether they’re underspending or overspending. Once this information is available, you can refine your CPC advertising strategy. Kodwa khumbula, CPC isn’t everything – it’s only a tool to optimize your PPC campaign.

CPC is a measurement of your marketing efforts in the online world. It allows you to determine whether you’re paying too much for your ads and not making enough profit. Nge-CPC, you can improve your ad and your content to boost your ROI and drive more traffic to your website. It also allows you to make more money with fewer clicks. Ngaphezu kwalokho, CPC allows you to monitor the effectiveness of your campaign and adjust accordingly.

While CPC is considered the most effective type of online advertising, it’s important to know that it’s not the only method. CPM (cost per mille) and CPA (cost per action or acquisition) are also effective options. The latter type is more effective for brands that are focusing on brand recognition. Ngokufanayo, CPA (cost per action or acquisition) is another type of advertising in Adwords. By choosing the right payment method, you’ll be able to maximize your advertising budget and make more money.

Amagama angukhiye angalungile

Adding negative keywords to Adwords is a relatively easy process. Follow Google’s official tutorial, which is the most recent and comprehensive, to learn how to set up this important feature. Pay-per-click ads can add up fast, so negative keywords will streamline your traffic and reduce wasted ad spend. Ukuze uqalise, you should create a list of negative keywords and set a time frame for reviewing the keywords in your account.

Once you’ve made your list, go to your campaigns and see which of the queries were clicked. Select the ones that you don’t want to appear in your ads and add negative keywords to those queries. AdWords will then nix the query and only show relevant keywords. Khumbula, nakuba, that a negative keyword query cannot contain more than 10 words. Ngakho, be sure to use it sparingly.

You should also include misspellings and plural versions of the term in your negative keyword list. Ukungapelwa kahle kugcwele emibuzweni yosesho, so it’s helpful to use plural versions of words to ensure a comprehensive list. You can also exclude terms that don’t relate to your products. Ngale ndlela, your ads won’t appear on sites that are not relevant to your product. If your negative keywords are used sparingly, they can have the opposite effect as those that do.

Aside from avoiding keywords that won’t convert, negative keywords are also helpful for improving your campaign’s targeting. By using these keywords, you’ll make sure that your ads appear only on relevant pages, which will cut down on wasted clicks and PPC spending. Ngokusebenzisa amagama angukhiye aphikisayo, you’ll get the best possible audience for your advertising campaign and increase ROI. Lapho kwenziwa ngendlela efanele, negative keywords can dramatically increase the ROI on your advertising efforts.

The benefits of using negative keywords are numerous. Not only will they help you improve your ad campaign, but they will also boost your campaign’s profitability. Empeleni, using negative keywords is one of the easiest ways to boost your AdWords campaigns. The program’s automated tools will analyze query data and suggest negative keywords that will increase the likelihood of your ads being displayed in the search results. You’ll save a significant amount of money by using negative keywords and have more success with your ad campaign.

Ukukhangisa okuqondiswe kusayithi

I-Adwords’ Site Targeting feature allows advertisers to reach prospects using their website. It works by using a tool to find websites related to the product or service that the advertiser is offering. The advertising cost with Site Targeting is lower than standard CPC, but conversion rates vary greatly. The minimum cost is $1 ngemibono eyinkulungwane, which equates to 10C/click. The conversion rate varies greatly depending on the industry and competition.

Ithagetha kabusha

Retargeting is a great way to reach your existing customers and convince hesitant visitors to give your brand another chance. This method uses tracking pixels and cookies to target visitors who have left your website without taking any action. The best results are obtained by segmenting your audience by age, ubulili, and interests. If you segment your audience by age, ubulili, and interests, you can easily target remarketing efforts accordingly. But be careful: using retargeting too soon may irritate your online visitors and hurt your brand image.

You must also remember that Google has policies about using your data for retargeting. Ngokuvamile, it is prohibited to collect or use personal information such as credit card numbers or email addresses. The retargeting ads that Google offers are based on two different strategies. One method uses a cookie and another uses a list of email addresses. The latter method is best for companies that offer a free trial and want to convince them to upgrade to a paid version.

When using retargeting with Adwords, it is important to remember that consumers are more likely to engage with ads that are relevant to them. This means that people who visit a product page are more likely to make a purchase than visitors who land on your homepage. Ngakho-ke, it is important to create an optimized post-click landing page that features conversion-centric elements. You can find a comprehensive guide on this subject here.

Retargeting with Adwords campaigns are one way to reach out to lost visitors. This technique allows advertisers to display ads to visitors of their website or mobile apps. Using Google Ads, you can also reach out to users of mobile applications. Whether you’re promoting an e-commerce website or an online store, retargeting can be a very effective way to keep in touch with abandoned customers.

Retargeting with Adwords campaigns have two primary goals: to retain and convert existing customers and to increase sales. The first is to build a following on social media. Facebook and Twitter are both effective platforms for acquiring followers. Twitter, Ngokwesibonelo, has more than 75% abasebenzisi beselula. Ngakho, your Twitter ads must be mobile-friendly as well. Your audience will be more likely to convert if they see your ads on their mobile device.

Kunezindlela ezimbalwa zokuhlela i-akhawunti yakho ye-Adwords. Kulesi sihloko, sizoxoxa ngezindikimba zamagama angukhiye, Ukuqondisa, Ukubhida, kanye nokulandela ukuguqulwa. Ngayinye inezinzuzo zayo kanye nokubi. Kodwa noma iyiphi indlela onquma ngayo, ukhiye uwukusetha imigomo yakho futhi uthole okuningi ku-akhawunti yakho. Bese, landela lezi zinyathelo ukuze uthuthukise i-ROI yakho. Bese, uzoba nomkhankaso oyimpumelelo. Uhlu olungezansi yizinyathelo ezibaluleke kakhulu zokuthuthukisa i-akhawunti yakho.

Izingqikithi zamagama angukhiye

Kufakwe ohlwini ngaphansi kokuthi ‘Amagama angukhiye’ inketho, 'Izindikimba zegama elingukhiye’ isici senkundla yezikhangiso ye-Google sizovumela abakhangisi ukuthi benze amagama angukhiye abawasebenzisela izikhangiso zabo. Izingqikithi zamagama angukhiye ziyingxenye ebalulekile yokukhomba izikhangiso zakho. Abantu kungenzeka ukuthi bachofoze ezikhangisweni eziqukethe amagama angukhiye abawaseshayo. Ukusebenzisa izingqikithi zamagama angukhiye emkhankasweni wakho wesikhangiso kuzokunikeza umbono ongcono wokuthi obani abaqondiswe kubo.

Uma kwenzeka, sebenzisa iqembu letimu ukuze uqoqe amagama angukhiye ngomkhiqizo, inhloso, noma isifiso. Ngale ndlela, ungakhuluma ngqo nombuzo weseshi futhi umkhuthaze ukuthi achofoze. Khumbula ukuhlola izikhangiso zakho, ngoba isikhangiso esine-CTR ephakeme kakhulu akusho ukuthi sisebenza kakhulu. Amaqembu etimu azokusiza ukuthi unqume izikhangiso ezihamba phambili ngokususelwe kulokho okufunwa yisiseshi nezikudingayo.

Uma usebenzisa umkhankaso ohlakaniphile, ungasebenzisi amagama angukhiye angalungile, futhi ugweme ukuxuba izingqikithi zamagama angukhiye. I-Google idume kabi ngokwenza imikhankaso ye-Smart ngokushesha. Kubalulekile ukusebenzisa okungenani 7-10 izingqikithi zamagama angukhiye emkhankasweni wakho. Le mishwana ihlobene nohlobo lokusesha okungenzeka abantu balwenze, okunquma ukuthi bayazibona noma cha izikhangiso zakho. Uma abantu befuna isevisi yakho, kungenzeka basebenzise itimu yegama elingukhiye ehlobene nayo.

Amagama angukhiye angalungile avimba ukusesha okungabalulekile. Ukwengeza amagama angukhiye angalungile kuzogcina izikhangiso zakho zingaboniswa kubantu abafuna okuthile okungahlobene nebhizinisi lakho. Nokho, kufanele ukhumbule ukuthi itimu yegama elingukhiye engalungile ngeke ivimbe lonke ukusesha, kodwa ezifanele kuphela. Lokhu kuzoqinisekisa ukuthi awukhokheli ithrafikhi engabalulekile. Ngokwesibonelo, uma unomkhankaso onetimu yegama elingukhiye lokususa, izobonisa izikhangiso kubantu abasesha okuthile okungenancazelo.

Ukuqondisa

Izinzuzo zokukhomba imikhankaso ye-Adwords ngendawo nemali engenayo zibhalwe kahle. Lolu hlobo lokukhangisa luqondise kubasebenzisi ngokusekelwe endaweni yabo kanye nekhodi ye-zip. I-Google AdWords inamaqembu ahlukahlukene endawo kanye namazinga emali engenayo ongakhetha kuwo. Lolu hlobo lokukhomba lunomsebenzi onqunyelwe weqembu elilodwa lesikhangiso, futhi ukuhlanganisa izindlela kunganciphisa ukusebenza komkhankaso wakho. Nokho, kufanelekile ukuzama uma ukusebenza komkhankaso wakho kuncike ekuqondisweni okunembile.

Indlela ejwayeleke kakhulu yokukhomba ukusebenzisa okuqukethwe kuwebhusayithi. Ngokuhlaziya okuqukethwe kwewebhusayithi, unganquma ukuthi yiziphi izikhangiso ezihambisana kakhulu nokuqukethwe kuleyo sayithi. Ngokwesibonelo, iwebhusayithi equkethe izindlela zokupheka ingabonisa izikhangiso ze-dishware, kuyilapho inkundla yokugijima izoba nezikhangiso zezicathulo ezigijimayo. Lolu hlobo lokukhomba lufana nenguqulo yedijithali yezikhangiso zemagazini ye-niche ecabanga ukuthi abafundi abathanda ukugijima bazoba nentshisekelo emikhiqizweni ekhangisiwe..

Enye indlela yokukhomba imikhankaso ye-Adwords ukusebenzisa uhlobo lwegama elingukhiye lokufanisa. Lolu hlobo lokukhomba luzoqalisa izikhangiso zanoma iyiphi inhlanganisela yamagama angukhiye, kufaka phakathi amagama afanayo noma ukuhluka okusondelene. Amagama angukhiye wokufanisa abanzi avamise ukusebenza kahle kakhulu ekukhangiseni umkhiqizo noma isevisi ethile. Kungashiwo okufanayo ngegama elingukhiye lokufanisa ibinzana. Uma usebenzisa amagama angukhiye afanayo, kuzodingeka wengeze izimpawu zokucaphuna eduze kwegama lakho elingukhiye ukuze uthole ithrafikhi eqondiwe kakhulu. Ngokwesibonelo, uma ufuna ukukhomba ama-air conditioner e-Los Angeles, kufanele usebenzise uhlobo lwegama elingukhiye lokufanisa.

Ungakwazi futhi ukukhomba izikhangiso zakho ngendawo kanye nezinga lemali engenayo. Ungakhetha emazingeni ayisithupha emali engenayo kanye nezindawo ezihlukahlukene. Ngokusebenzisa la mathuluzi, ungaqondisa izikhangiso zakho kanye nemikhankaso yezikhangiso zakho ezindaweni eziqondile zalabo abangase babe amakhasimende akho. Ngaphezu kwalokho, ungaphinda ukhethe ukukhomba abantu abasebangeni elithile ukusuka ebhizinisini lakho. Nakuba ungase ungabi nayo idatha yokwenza ikhophi yasenqolobaneni yalokhu, lawa mathuluzi angakunikeza ulwazi olubalulekile mayelana nezilaleli zakho.

Ukubhida

Izindlela ezimbili ezivame kakhulu zokubhida ku-Adwords yizindleko ngokuchofoza ngakunye (CPC) kanye nezindleko zokuvelayo eziyinkulungwane (CPM). Ukukhetha indlela eyodwa kunenye kuncike ezinhlosweni zakho. Ukubhida kwe-CPC kungcono kakhulu emakethe ye-niche lapho izethameli zakho ezihlosiwe zicace kakhulu futhi ufuna ukuthi izikhangiso zakho zibonakale kubantu abaningi ngangokunokwenzeka.. Ngokwesinye isandla, Ukubhida kwe-CPM kulungele kuphela ukubonisa izikhangiso zenethiwekhi. Izikhangiso zakho zizovela kaningi kumawebhusayithi ahlobene nawo abonisa izikhangiso ze-AdSense.

Indlela yokuqala ihlanganisa ukuhlela ukubhida kwakho ngokwehlukana “amaqembu esikhangiso.” Ngokwesibonelo, ungahlanganisa 10 ku 50 imishwana ehlobene futhi uhlole iqembu ngalinye ngokwehlukana. I-Google izobe isisebenzisa ibhidi eyodwa ephezulu eqenjini ngalinye. Lokhu kuhlukaniswa okuhlakaniphile kwemishwana yakho kuzokusiza ukuphatha umkhankaso wakho wonke. Ngaphezu kokubhida okwenziwa ngesandla, amasu okubhida okuzenzakalelayo nawo ayatholakala. Lawa masistimu angalungisa amabhidi ngokuzenzakalelayo ngokusekelwe ekusebenzeni kwangaphambilini. Nokho, abakwazi ukulandisa ngezenzakalo zakamuva.

Ukusebenzisa ithuluzi lokucwaninga lamagama angukhiye kuyindlela enhle kakhulu yokuthola amakhono ashibhile nama-niches. Ngaphezu kwezikhangiso ze-Google’ free keyword research tool, I-SEMrush ingakusiza ukuthi uthole amagama okusesha ahambisana nebhizinisi lakho. Ngaleli thuluzi, ungathola amagama angukhiye oqhudelana naye futhi ubone ukusebenza kokubhida komncintiswano wabo. Ngethuluzi lokubhida lamagama angukhiye, unganciphisa ucwaningo lwakho ngeqembu lesikhangiso, umkhankaso, kanye negama elingukhiye.

Enye indlela yokubhida ku-Adwords yi-CPC. Le ndlela idinga ukulandelela ukuguqulwa futhi ikunikeza izindleko eziqondile zayo yonke indali. Le ndlela ingcono kakhulu kubasebenzisi be-Google Adwords abathuthuke kakhulu ngoba ikuvumela ukuthi uqaphe i-ROI. Ngale ndlela, ungashintsha ibhidi yakho ngokusekelwe ekusebenzeni kwezikhangiso zakho kanye nesabelomali sakho. Ungasebenzisa futhi izindleko ngokuchofoza ngakunye njengesisekelo sokubhida kwe-CPC. Kodwa udinga ukwazi ukuthi ubala kanjani i-ROI bese ukhetha indlela engcono kakhulu yokufeza lokhu.

Uma uqondise amakhasimende endawo, ungase ufune ukukhetha i-SEO yendawo esikhundleni sokukhangisa kukazwelonke. I-Adwords isiza ibhizinisi lakho ukuthi lifinyelele kwezinye izigidigidi zabasebenzisi be-inthanethi. I-Adwords isiza ukulandelela ukuziphatha kwezithameli zakho ozihlosile futhi ikusiza ukuthi uqonde uhlobo lwamakhasimende afuna umkhiqizo wakho. Ungakwazi futhi ukuthuthukisa ikhwalithi yakho ye-Adwords ngokulandelela umsebenzi wabasebenzisi ukuze wehlise izindleko zakho ngokuchofoza ngakunye. Ngakho, ungakhohlwa ukuthuthukisa izikhangiso zakho nge-SEO yendawo futhi uthuthukise i-ROI yakho!

Ukulandelela ukuguqulwa

Uma usuyifakile ikhodi yokulandelela yokuguqulwa kwe-AdWords kuwebhusayithi yakho, ungayisebenzisa ukuze ubone ukuthi yiziphi izikhangiso eziguqula okungcono kakhulu. Kungenzeka ukubona idatha yokuguqulwa kumaleveli amaningana, njengomkhankaso, iqembu lesikhangiso, kanye negama elingukhiye. Idatha yokulandelela ukuguqulwa ingase futhi iqondise ikhophi yakho yesikhangiso esizayo. Ngaphezu kwalokho, ngokusekelwe kule datha, ungasetha ibhidi ephezulu yamagama akho angukhiye. Nansi indlela.

Okokuqala, kufanele unqume ukuthi ufuna ukulandelela ukuguqulwa okuyingqayizivele noma okumaphakathi. Ngenkathi ukulandelela ukuguqulwa kwe-AdWords kukuvumela ukuthi ulandelele ukuguqulwa okwenzeka ngesikhathi esifanayo, I-Google Analytics ilandelela ukuguqulwa okuningi okuvela kumsebenzisi ofanayo. Nokho, amanye amasayithi afisa ukubala konke ukuguqulwa ngokwehlukana. Uma kunjalo ngawe, qiniseka ukuthi usetha ukulandelela ukuguqulwa ngendlela efanele. Okwesibili, uma ufuna ukwazi ukuthi idatha yokuguqulwa oyibonayo inembile yini, qhathanisa nokuthengisa kanzima.

Uma usumise ukulandelela ukuguqulwa kwe-AdWords kuwebhusayithi yakho, futhi ungabeka amazwibela womhlaba ekhasini lakho lokuqinisekisa. Lawa mazwibela angabekwa kuwo wonke amakhasi ewebhusayithi yakho, kuhlanganise nalezo ezisohlelweni lokusebenza lweselula. Ngale ndlela, uzokwazi ukubona kahle ukuthi yiziphi izikhangiso amakhasimende akho azichofoza ukuze afinyelele iwebhusayithi yakho. Bese unganquma ukuthi usebenzise le datha emizamweni yakho yokumaketha kabusha noma cha.

Uma ungathanda ukuhlaziya ukusebenza kahle kwemikhankaso yezikhangiso zakho, ungasetha ukulandelela ukuguqulwa ku-Google Adwords. I-Google inikeza izindlela ezintathu ezilula zokulandelela izingcingo. Okokuqala, udinga ukudala ukuguqulwa okusha bese ukhetha amakholi wefoni. Olandelayo, kufanele ufake inombolo yakho yocingo ezikhangisweni zakho. Uma usukwenzile lokhu, ungakhetha uhlobo lokuguqulwa ofuna ukululandela. Ungaphinda ukhethe inombolo yokuguqulwa okwenzeke kuphikseli enikeziwe.

Uma usufake ukulandelela ukuguqulwa kuwebhusayithi yakho, ungakwazi ukulandelela ukuthi bangaki abantu abachofoze ezikhangisweni zakho. Ungakwazi futhi ukulandelela izingcingo ezivela ezikhangisweni zakho, nakuba bengadingi ikhodi yokuguqula. Ungakwazi ukuxhuma esitolo sohlelo lokusebenza, i-akhawunti ye-firebase, noma yisiphi esinye isitolo somuntu wesithathu. Izingcingo zibalulekile ebhizinisini lakho. Ungabona ukuthi ubani oshayela izikhangiso zakho, yingakho kufanele ulandelele izingcingo.

Uma ufuna ukwenza imali eningi ku-inthanethi nge-Google Adwords, kukhona izinto eziyisisekelo okudingeka uzazi. Lezi wucwaningo lwamagama angukhiye, Ukuqondisa kweqembu lesikhangiso, Izindleko ngokuchofoza ngakunye, kanye ne-Competitor intelligence. Kulesi sihloko, Ngizochaza ngayinye yalezi ngamafuphi. Ukuthi umusha ku-AdWords noma usuneminyaka uyisebenzisa, kunezinto okufanele uzazi ukuze uqalise.

Ucwaningo lwamagama angukhiye

Cishe uke wezwa ngamathuluzi egama elingukhiye ngaphambili, kodwa ziyini ngempela? Kafushane, ayisethi yamathuluzi okuthola amagama angukhiye amasha futhi anqume ukuthi yimaphi ongabhida kuwo. Amathuluzi egama elingukhiye ayingxenye ebalulekile yenqubo yokukhangisa ye-AdWords, njengoba zikuvumela ukuthi wenze ngcono usesho lwakho futhi uhlonze amagama angukhiye amasha. Kungakhathaliseki ukuthi usebenzisa liphi ithuluzi, ukhiye wokumaketha okuphumelelayo kwe-AdWords uwukuqinisekisa ukuthi uvakashela kabusha le misebenzi njalo.

Isinyathelo sokuqala ocwaningweni lwamagama angukhiye ukuqonda i-niche yakho kanye nemibuzo abantu abayibuzayo. Kubalulekile ukuthi ubambe ukunaka kwababukeli bakho ngokukhomba izidingo zabo. Ngenhlanhla, kukhona ithuluzi lokukusiza wenze lokho kanye: I-Google Keyword Planner. Leli thuluzi likuvumela ukuthi uphequlule amakhulukhulu amagama angukhiye ahlukene futhi uthole lawo anevolumu yokusesha ephezulu. Uma usunciphise uhlu lwakho lwamagama angukhiye, ungaqala ukudala okuthunyelwe okusha eduze kwabo.

Isinyathelo esilandelayo ocwaningweni lwamagama angukhiye ukuncintisana. Uzofuna ukukhetha amagama angukhiye angenawo ukuncintisana ngokweqile, kodwa namanje azijwayelekile kakhulu. I-niche yakho kufanele igcwale abantu abafuna imishwana ethile. Qiniseka ukuthi uqhathanisa isikhundla sombangi kanye nokuqukethwe ukuze uthole ukuthi yini esebenza kangcono. Kubalulekile ukukhumbula ukuthi izethameli zakho zifuna umkhiqizo noma isevisi yakho. Igama elingukhiye eselivele lidumile endaweni eyodwa lizoba nevolumu yokusesha ephezulu uma lihambisana nebhizinisi lakho.

Uma usunciphise uhlu lwamagama angukhiye, ungagxila kulokho okubaluleke kakhulu ku-niche yakho. Kubalulekile ukukhetha amagama angukhiye ambalwa nemisho enenzuzo enkulu yomkhiqizo noma isevisi yakho. Khumbula, udinga ezintathu noma ezinhlanu kuphela ukuze ube nomkhankaso oyimpumelelo. Amagama angukhiye acace kakhudlwana, ayanda amathuba akho okuphumelela kanye nenzuzo. Kubalulekile ukuqonda ukuthi yimaphi amagama angukhiye aseshwa kakhulu ngabathengi nokuthi yimaphi angekho.

Isinyathelo esilandelayo ocwaningweni lwamagama angukhiye siwukwenza okuqukethwe eduze kwamagama angukhiye owakhethile. Ukusebenzisa amagama angukhiye omsila omude kuzokhuphula ithrafikhi efanelekile namazinga okuguqulwa. Njengoba wenza lokhu, zama ngezinhlobo ezahlukene zokuqukethwe. Ungasebenzisa umushwana ongukhiye ofanayo ezihlokweni ezahlukene noma emakhasini okufikela ahlukene. Ngale ndlela, uzokwazi ukuthola ukuthi iyiphi inhlanganisela yamagama angukhiye nokuqukethwe okusebenza kangcono ebhizinisini lakho. Izithameli zakho eziqondiwe zizokwazi ukukuthola ngokuqukethwe okukhanga lolu phenyo oluthile.

Ukuqondisa kweqembu lesikhangiso

Uma usukulungele ukuqala ukudala izikhangiso ezihloswe kakhulu zewebhusayithi yakho, cabanga ukusetha amaqembu ezikhangiso. Amaqembu esikhangiso amaqembu amagama angukhiye, umbhalo wesikhangiso, kanye namakhasi okufika aqondene ne-niche yakho nezethameli. I-Google inaka ngokukhethekile amaqembu ezikhangiso lapho inquma ukuthi uzibeka kuphi izikhangiso zakho. Ungakhetha futhi ezilimini ezihlukahlukene, okusho ukuthi uzokwazi ukukhomba abangaba amakhasimende emhlabeni jikelele.

Nakuba ukubukela kungeke kunciphise ukuqondisa komkhankaso wakho, ungazama ngemibandela ehlukene emaqenjini ezikhangiso. Ngokwesibonelo, uma ungumnikazi wesitolo samabhayisikili, ungase ucabange ukukhetha kokubili ubulili kanye nezithameli ezihambisanayo “abathanda amabhayisikili” eqenjini lakho lesikhangiso. Ungase futhi ufune ukuhlola ukuthi izethameli zakho ezihlosiwe zinentshisekelo ezimpahleni ezisebenzayo, futhi uma benjalo, ungabakhipha eqenjini lesikhangiso.

Ngokungeziwe ekuqondisweni kweqembu lesikhangiso, futhi ungalungisa amabhidi akho ngendawo. Ungangenisa izinhlu ze-geo kusuka ku-Search njengesiteshi. Ukuze uhlele amagama angukhiye amaningi kumkhankaso owodwa, ungasebenzisa inketho yokuhlela ngobuningi. Uma ungenayo ibhajethi yansuku zonke, ungaphinda uhlele amagama angukhiye amaningi ngesikhathi esisodwa. Mane ukhumbule ukukhumbula ukuthi lesi sici sitholakala kuphela emikhankasweni engenabhajethi yansuku zonke.

Indlela engcono kakhulu yokuhlola ikhophi yesikhangiso ukuqala ngezinguquko ezinkulu. Ungaqali ngokuhlola igama elingukhiye elilodwa eqenjini lesikhangiso. Udinga ukuhlola ubuncane bokuhluka okuthathu kuya kwezine kwamakhophi ahlukene ukuze uthole ukuthi iyiphi esebenza kangcono kuzithameli zakho. Lokhu kuzokongela isikhathi nemali ngokuhamba kwesikhathi. Kuzokusiza futhi ukuthi unqume i-USP esebenza kakhulu futhi ubizele esenzweni. Lena yingxenye ebalulekile yesu le-PPC.

Uma udala amaqembu ezikhangiso, khumbula ukuthi amagama angukhiye ngaphakathi kweqembu lesikhangiso angaba nencazelo efanayo. Ukukhethwa kwamagama angukhiye ngaphakathi kweqembu lesikhangiso kuzonquma ukuthi isikhangiso siyaboniswa noma cha. Ngenhlanhla, I-Google AdWords isebenzisa isethi yezintandokazi uma kuziwa ekukhetheni amagama angukhiye azofakwa endalini. Ukukusiza ukuthi ulungiselele amaqembu akho ezikhangiso, nali idokhumenti evela kwa-Google echaza indlela yokusebenzisa amagama angukhiye afanayo nagqagqene kuma-akhawunti esikhangiso se-Google. Kungakhathaliseki ukuthi kubukeka kanjani, igama elingukhiye elilodwa kuphela elingaqalisa isikhangiso ku-akhawunti yakho.

Izindleko ngokuchofoza ngakunye

Kungakhathaliseki ukuthi usanda kuzalwa noma umakadebona, uzofuna ukwazi ukuthi yini ongayilindela ku-Cost per Click ye-Adwords. Uzothola ukuthi izindleko zingasukela noma kuphi $1 ku $4 kuye ngemboni, futhi izindleko ezimaphakathi ngokuchofoza ngakunye ziphakathi $1 futhi $2. Nakuba lokhu kungase kubonakale kuyinani elikhulu, Kuyaqapheleka ukuthi i-CPC ephezulu ayihumushi ku-ROI ephansi. Izindaba ezinhle ukuthi kunezindlela zokuthuthukisa i-CPC yakho nokugcina izindleko zisesimweni.

Ukuze uthole umbono ojwayelekile wokuthi ukuchofoza ngakunye kuzobiza malini, singaqhathanisa amanani e-CPC avela emazweni ahlukene. Ngokwesibonelo, e-United States, Izilinganiso ze-CPC zezikhangiso ze-Facebook cishe $1.1 ngokuchofoza ngakunye, kuyilapho abaseJapane naseCanada bekhokha kuze kube $1.6 ngokuchofoza ngakunye. E-Indonesia, Brazil, naseSpain, i-CPC yezikhangiso ze-Facebook $0.19 ngokuchofoza ngakunye. Lawa manani aphansi kunesilinganiso sikazwelonke.

Umkhankaso wesikhangiso oyimpumelelo uzoqinisekisa i-ROI enkulu ngenani elincane lemali esetshenzisiwe. Ibhidi ephansi ngeke iguqule, futhi ibhidi ephezulu ngeke iqhube ukuthengisa. Izindleko ngokuchofoza ngakunye zomkhankaso zingahluka usuku nosuku, kuye ngokuncintisana ngamagama angukhiye athile. Ezimweni eziningi, abakhangisi bakhokha kuphela okwanele ukweqa imikhawulo ye-Ad Rank futhi banqobe i-Ad Rank yalowo oqhudelana naye ngaphansi kwabo.

Ungathuthukisa i-ROI yeziteshi zakho zokumaketha, kufaka phakathi Izindleko ngokuchofoza ngakunye kwe-Adwords. Tshala eziteshini zokumaketha ezingaka njenge-imeyili, izinkundla zokuxhumana, kanye nezikhangiso ezikhomba kabusha. Ukusebenza Ngezindleko Zokutholwa Kwekhasimende (I-CAC) ikusiza ukuthi uphathe ibhajethi yakho, thuthukisa ibhizinisi lakho, futhi uthuthukise i-ROI yakho. Lezi izindlela ezintathu ezivame kakhulu zokuthuthukisa Izindleko ngokuchofoza ngakunye kwe-Adwords. Indlela enhle yokuqala ukusebenzisa la mathuluzi futhi ubone ukuthi angakwenzela ini.

Indlela enhle yokwehlisa izindleko zakho ngokuchofoza ngakunye kwe-Adwords iwukuba uqiniseke ukuthi isikolo sakho sekhwalithi siphezulu ngokwanele ukuze uqhudelane nomthengi ophakeme kakhulu.. Ungakwazi ukubhida kuze kube kabili inani lentengo yomkhangisi olandelayo, kodwa kufanele ukhumbule ukuthi i-Google izobiza inani lemali oyikhokhayo njengezindleko zangempela ngokuchofoza ngakunye. Kubalulekile futhi ukukhumbula ukuthi kunezici eziningi ezingaba nomthelela entengo yokuchofoza ezikhangisweni zakho, kufaka phakathi isikolo sekhwalithi yewebhusayithi yakho.

Competitor intelligence

Uma uzama ukudala umkhankaso wesikhangiso oyimpumelelo, ubuhlakani bokuncintisana bubalulekile. Lokhu kubalulekile uma kuziwa ekutholeni ukuthi bakuphi izimbangi zakho, nalokho abakwenzayo. Ithuluzi lezobunhloli eliqhudelanayo njenge-Ahrefs lingakunikeza ulwazi mayelana nezimbangi zakho’ traffic organic, ukusebenza kokuqukethwe, futhi nokuningi. I-Ahrefs iyingxenye yomphakathi wokuncintisana we-SEO wezobunhloli, futhi ikusiza ukuthi ubone izimbangi zakho’ amagama angukhiye.

Enye yezindlela ezingcono kakhulu zokuncintisana zobuhlakani ukuqonda amamethrikhi ezimbangi zakho. Ngoba idatha iyahlukahluka kubhizinisi nebhizinisi, kubalulekile ukusebenzisa ama-KPI akho lapho uhlaziya izimbangi zakho. Ngokuqhathanisa izimbangi zakho’ ukuhamba kwethrafikhi, ungakwazi ukukhomba izindawo zamathuba ongase uwageje ngenye indlela. Nawa amanye amathiphu obuhlakani bokuncintisana obusebenzayo be-Adwords:

Qaphela izimbangi zakho’ amakhasi okufika. Ungathola imibono emihle ngokutadisha izimbangi zakho’ amakhasi okufika. Enye inzuzo yobuhlakani obuncintisanayo ukuhlala phezu kokunikezwayo okusha namasu avela kubancintisana nabo. Ungakwazi futhi ukubhalisela izexwayiso zezimbangi ukuze uhlale uphezulu kulokho okwenziwa izimbangi zakho. Ungaphinda uhlole okuqukethwe okuqhudelana naye ezinkundleni zokuxhumana ukuze ubone ukuthi kuqhathaniseka kanjani nokwakho. Ungathola umkhiqizo noma isevisi ezokhanga i-niche yabantu ozama ukubaqondisa.

Qonda izimbangi zakho’ amaphuzu obuhlungu. Ngokuhlaziya izimbangi zakho’ iminikelo, unganquma ukuthi yikuphi okunikezwayo okukhanga kakhulu izethameli zakho ozihlosile. Ungathola nokuqonda ezinhlelweni zabo zamanani namasevisi. Amathuluzi obuhlakani okuncintisana alandelela imininingwane yokuthengisa enemininingwane. Bese, unganquma ukuthi uzophendula kanjani kulezi. Ithuluzi lokuncintisana lobuhlakani lizokutshela ukuthi izimbangi zakho zisebenzise isu elifanayo noma cha. Lokhu kungakusiza ukuthi uthole umkhawulo phezu kwezimbangi zakho futhi ukhuphule imali yakho engenayo.

Kungenzeka ukuthi usuzwile kakade ngamagama angukhiye namabhidi, kodwa ungase ungazi ukuthi ungayihlela kanjani kahle i-akhawunti yakho ukuze ukhulise ukusebenza kahle kwamadola akho okukhangisa. Okubhalwe ngezansi amathiphu okuthi uyihlela kanjani i-akhawunti yakho. Uma usunombono wokuthi ungayakha kanjani i-akhawunti yakho, ungaqala namuhla. Ungaphinda uhlole umhlahlandlela wethu onemininingwane wokuthi ungakhetha kanjani amagama angukhiye alungile. Ukukhetha amagama angukhiye alungile kubalulekile ekwandiseni ukuguqulwa nokuthengisa kwakho.

Amagama angukhiye

Ngenkathi ukhetha amagama angukhiye we-Adwords, khumbula ukuthi akuwona wonke amagama angukhiye adalwe alingana. Nakuba ezinye zibonakala zinengqondo ekuqaleni, empeleni zingase zingasebenzi. Ngokwesibonelo, uma othile ethayipha “iphasiwedi ye-wifi” ku-Google, mhlawumbe abafuni iphasiwedi ye-WiFi yabo yasekhaya. Kungenjalo, bangase bafune iphasiwedi ye-wifi yomngane. Ukukhangisa egameni elifana nephasiwedi ye-wifi ngeke kube nanzuzo kuwe, njengoba abantu bengeke bafune lolo hlobo lolwazi.

Kubalulekile ukwazi ukuthi amagama angukhiye ashintsha ngokuhamba kwesikhathi, ngakho-ke udinga ukuhambisana nezimo zakamuva zokukhomba igama elingukhiye. Ngaphezu kwekhophi yesikhangiso, ukuqondisa kwegama elingukhiye kudinga ukubuyekezwa njalo, njengoba izimakethe eziqondiwe kanye nemikhuba yababukeli ishintsha. Ngokwesibonelo, abakhangisi basebenzisa ulimi lwemvelo kakhulu ezikhangisweni zabo, futhi amanani ahlala eguquguquka. Ukuze uhlale unokuncintisana futhi ufanelekile, udinga ukusebenzisa amagama angukhiye akamuva azoshayela ithrafikhi eyengeziwe kuwebhusayithi yakho.

Indlela eyinhloko yokugwema ukumosha imali ngethrafikhi yekhwalithi ephansi iwukwenza uhlu lwamagama angukhiye angemahle. Lokhu kuzokusiza ukuthi ugweme ukuchitha imali ngamagama okusesha angabalulekile, futhi ukhuphule izinga lokuchofoza. Nakuba ukuthola amagama angukhiye anamandla kulula, ukusebenzisa ezingezinhle kungaba inselele. Ukusebenzisa amagama angukhiye aphikisayo ngendlela efanele, udinga ukuqonda ukuthi yimaphi amagama angukhiye angemuhle nokuthi uwakhomba kanjani. Kunezindlela eziningi zokuthola amagama angukhiye aguqulayo kakhulu futhi uqiniseke ukuthi ahambisana newebhusayithi yakho.

Kuya ngohlobo lwewebhusayithi yakho, ungase udinge ukukhetha igama elingukhiye elingaphezu kwelilodwa usesho ngalunye. Ukuze usebenzise amagama angukhiye e-Adwords ngokugcwele, khetha ezibanzi futhi ezingabamba izethameli eziningi. Khumbula ukuthi ufuna ukuhlala uphezulu emicabangweni yezethameli zakho, futhi hhayi lokho kuphela. Uzodinga ukwazi ukuthi abantu bafunani ngaphambi kokuthi ukhethe isu elihle lamagama angukhiye. Yilapho ucwaningo lwegama elingukhiye lungena khona.

Ungathola amagama angukhiye amasha ngokusebenzisa ithuluzi legama elingukhiye le-Google noma ngombiko wombuzo wezibalo zokusesha umphathi wewebhu oxhunywe ku-akhawunti yakho ye-Adwords. Noma kunjalo, qiniseka ukuthi amagama akho angukhiye ahambisana nokuqukethwe kuwebhusayithi yakho. Uma uqondise ukusesha kolwazi, kufanele usebenzise amagama angukhiye wokufanisa ibinzana bese uqondanisa umusho nokuqukethwe kuwebhusayithi yakho. Ngokwesibonelo, iwebhusayithi ethengisa izicathulo ingakhomba izivakashi ezifuna ulwazi “kanjani” – zombili eziqondiswe kakhulu.

Ukubhida

Ku-Adwords, ungabhida ithrafikhi yakho ngezindlela eziningi. Indlela ejwayeleke kakhulu yizindleko ngokuchofoza ngakunye, lapho ukhokha kuphela ngokuchofoza ngakunye okutholwa yisikhangiso sakho. Nokho, ungasebenzisa futhi ukubhida kwe-cost-per-mille, okubiza kancane kodwa okukuvumela ukuthi ukhokhele izinkulungwane zemibono esikhangisweni sakho. Okulandelayo amanye amathiphu wokubhida ku-Adwords:

Ungacwaninga imikhankaso edlule ye-AdWords namagama angukhiye ukuze uthole ukuthi imaphi amabhidi asebenza kahle kakhulu. Ungasebenzisa futhi idatha yomuntu oqhudelana naye ukuze unqume kangcono ukuthi yimaphi amagama angukhiye nezikhangiso ongabhida kuzo. Yonke le datha ibalulekile uma uhlanganisa amabhidi. Bazokusiza ukuthi wazi ukuthi ungakanani umsebenzi okufanele uwufake. Nokho, kungcono ukufuna usizo lochwepheshe kusukela ekuqaleni. I-ejensi enhle izokwazi ukukuqondisa kuyo yonke inqubo, kusukela ekumiseni isabelomali kuya ekulungiseni isabelomali sansuku zonke.

Okokuqala, qonda imakethe yakho eqondiwe. Yini izilaleli zakho ezifuna ukuyifunda? Badingani? Buza abantu abajwayelene nemakethe yakho futhi basebenzise ulimi lwabo ukuze baklame isikhangiso sakho ukuze sihambisane nezidingo zabo. Ngaphezu kokwazi imakethe yakho ohlosiwe, cabangela ezinye izici ezinjengomncintiswano, isabelomali, kanye nemakethe eqondiwe. Ngokwenza lokhu, uzokwazi ukunquma ukuthi izikhangiso zakho kufanele zibiza malini. Uma unesabelomali esilinganiselwe, kungcono ukugxila emazweni ashibhile, njengoba lawa mazwe evame ukusabela kahle esikhangisweni sakho kunalawo abiza imali eningi.

Uma usunesu elifanele, ungasebenzisa i-Adwords ukukhulisa ukubonakala kwebhizinisi lakho. Ungakhomba namakhasimende endawo, okusho ukuthi ungakwazi ukulandelela ukuziphatha komsebenzisi futhi uthuthukise isikolo sakho sekhwalithi. Ngaphezu kokwanda kwethrafikhi, unganciphisa izindleko zakho ngokuchofoza ngakunye ngokuthuthukisa ikhwalithi yezikhangiso zakho. Uma unezithameli zendawo, ukugxila ku-SEO kuzokusiza ugweme noma yiziphi izingibe.

Isikolo sekhwalithi

Kunezici ezintathu eziyinhloko ezithonya isikolo sakho sekhwalithi ku-Adwords. Ziyindawo yesikhangiso, izindleko, kanye nempumelelo yomkhankaso. Nasi isibonelo sendlela ngayinye ethinta ngayo enye. Esibonelweni esingezansi, uma izinhlobo ezimbili zinezikhangiso ezifanayo, amaphuzu aphezulu umuntu atholayo azovezwa endaweni #1. Uma omunye umkhiqizo usohlwini lwendawo #2, kuzobiza ngaphezulu ukuze uthole indawo ephezulu. Ukuze ukhuphule Ikhwalithi Yesikolo sakho, kufanele uqiniseke ukuthi isikhangiso sakho sihlangabezana nalezi zindlela zokunquma.

Ingxenye yokuqala okufanele icatshangelwe lapho uzama ukuthuthukisa Isikolo sakho Sekhwalithi yikhasi lakho lokubikezela. Uma usebenzisa igama elingukhiye elifana namapeni aluhlaza, udinga ukwakha ikhasi elifaka lelo gama elingukhiye. Bese, ikhasi lakho lokufika kufanele lifake amagama “amapeni aluhlaza.” Iqembu lesikhangiso lizobe selifaka isixhumanisi ekhasini lokubikezela elifaka igama elingukhiye elifanayo ncamashi. Ikhasi lokufika kufanele libe yindawo enhle yokuthola ulwazi olwengeziwe mayelana namapeni aluhlaza okwesibhakabhaka.

Isici sesibili ibhidi yakho ye-CPC. Isikolo sakho sekhwalithi sizosiza ukunquma ukuthi yiziphi izikhangiso ezichofozwa kuzo. Izikolo Zekhwalithi Ephezulu zisho ukuthi izikhangiso zakho zizoqashelwa abaseshi. Futhi kuyisici esinqumayo sezinga lesikhangiso sakho endalini futhi ingakusiza ukwedlula abathengi abaphezulu abanemali eningi kunesikhathi.. Ungakwazi ukwandisa isikolo sakho Sekhwalithi ngokwenza izikhangiso zakho zihambisane nemigomo eziqondiswe kuyo.

Into yesithathu ku-Adwords Quality Score i-CTR yakho. Lesi silinganiso sizokuvumela ukuthi uhlole ukuhlobana kwezikhangiso zakho kuzithameli zakho. Kuyasiza futhi ukucacisa i-CPC yezikhangiso zakho. Ama-CTR aphezulu asho i-ROI ephezulu. Ekupheleni, ikhasi lakho lokubikezela kufanele lihambisane namagama angukhiye akuzikhangiso zakho. Uma ikhasi lakho lokubikezela lingahambisani nezithameli zakho, izikhangiso zakho zizothola i-CPC ephansi.

Isici sokugcina esithinta isikolo sakho Sekhwalithi amagama akho angukhiye kanye nesikhangiso sakho. Amagama angukhiye nezikhangiso ezingahambisani nezithameli zakho ngeke zithole amaphuzu ekhwalithi ephezulu. Ngaphezu kwamagama angukhiye kanye ne-CPC, isikolo sakho sekhwalithi sizophinde sibe nomthelela ezindlekweni zezikhangiso zakho. Izikhangiso zekhwalithi ephezulu zivame ukuguqula futhi zikutholele i-CPC ephansi. Kodwa ungasikhulisa kanjani iSikole Sekhwalithi? Kufakwe ohlwini ngezansi amanye amasu okuthuthukisa Isilinganiso sakho Sekhwalithi ku-Adwords.

Izindleko

Ukuze uthole umbono onembile wezindleko zomkhankaso wakho we-Adwords, kufanele uqale uqonde umqondo we-CPC (izindleko ngokuchofoza ngakunye). Ngenkathi i-CPC iyisakhiwo esihle kakhulu sokuqonda izindleko ze-Adwords, akwanele. Kufanele futhi ucabangele izindleko zokubhalisa kuhlelo lwesofthiwe ye-Adwords. Ngokwesibonelo, I-WordStream inikeza okubhaliselwe izinyanga eziyisithupha, 12-inyanga, kanye nezinhlelo zonyaka ezikhokhelwa kusengaphambili. Qiniseka ukuthi uyayiqonda imigomo yalezi zinkontileka ngaphambi kokusayina.

Eminyakeni yakamuva, izindleko ze-Adwords zikhuphuke kathathu kuya kahlanu kwamanye aqondile. Intengo isalokhu iphezulu naphezu kwesidingo sabadlali abangaxhunyiwe ku-inthanethi nabaqalayo abakhipha imali. I-Google ibeka izindleko ezikhuphukayo ze-Adwords ukuncintisana okukhulayo emakethe, ngamabhizinisi amaningi kunangaphambili asebenzisa iwebhu ukumaketha imikhiqizo yawo. Izindleko ze-Adwords zivame ukudlula 50% wezindleko zomkhiqizo, kodwa ibe ngaphansi kakhulu kwamanye ama mpo.

Naphezu kokuba eqolo, I-AdWords iyithuluzi lokukhangisa elisebenzayo. Ngosizo lwe-AdWords, ungafinyelela izigidi zabasebenzisi abahlukile futhi wenze imbuyiselo ebalulekile ekutshalweni kwakho. Ungakwazi ngisho nokulandelela imiphumela yomkhankaso wakho futhi unqume ukuthi yimaphi amagama angukhiye akhiqiza ithrafikhi eningi. Ngokwalesi sizathu, lolu hlelo luyisixazululo esiphelele samabhizinisi amaningi amancane. Kuzokusiza ukuthi uthole izinga lokuguqulwa eliphezulu kunanini ngaphambili.

Uma usetha ibhajethi ye-AdWords, qiniseka ukuthi unikeza ingxenye yesabelomali sakho sokukhangisa somkhankaso ngamunye. Kufanele uhlose isabelomali sansuku zonke se-PS200. Kungaba ngaphezulu noma ngaphansi, ngokuya nge-niche yebhizinisi lakho kanye nenani lethrafikhi olindele ukulikhiqiza ngenyanga. Hlukanisa isabelomali sanyanga zonke nge 30 ukuze uthole isabelomali sakho sansuku zonke. Uma ungazi ukuthi ungasetha kanjani ibhajethi efanele yomkhankaso wakho we-AdWords, kungenzeka ukuthi umosha ibhajethi yakho yesikhangiso. Khumbula, ukuhlela isabelomali kuyingxenye ebalulekile yokufunda ukuthi ungaphumelela kanjani nge-Adwords.

Ukuthi usebenzisa i-Adwords ukuze uthole imikhondo eminingi noma ukuthengisa okwengeziwe, kuzomele unqume ukuthi ufuna ukusebenzisa malini ngokuchofoza ngakunye. I-AdWords ikhiqiza amakhasimende amasha, futhi udinga ukwazi ukuthi ngayinye yazo inenani elingakanani, kokubili ekuxhumaneni kokuqala naphakathi nesikhathi sokuphila. Ngokwesibonelo, elinye lamakhasimende ami lisebenzisa i-Adwords ukukhulisa inzuzo yalo. Esimweni esinjalo, umkhankaso wesikhangiso oyimpumelelo ungamongela izinkulungwane zamadola ekuchithweni okumoshiwe kwezikhangiso.

Ukusesha okukhokhelwayo kuyindlela esheshayo yokushayela ithrafikhi kusayithi lakho. I-SEO ithatha izinyanga ezimbalwa ukukhombisa imiphumela, kuyilapho ukusesha okukhokhelwayo kubonakala ngokushesha. Imikhankaso ye-Adwords ingasiza ukulungisa isiqalo esinensayo se-SEO ngokuthuthukisa umkhiqizo wakho nokushayela ithrafikhi efaneleke kakhudlwana kusayithi lakho.. Imikhankaso ye-Adwords futhi ingaqinisekisa ukuthi iwebhusayithi yakho ihlala iqhudelana endaweni ephezulu yekhasi lemiphumela yosesho le-Google. Ngokusho kwe-Google, izikhangiso ezikhokhelwayo kakhulu ozenzayo, maningi amathuba okuthi uthole ukuchofoza okuphilayo.

Izindleko ngokuchofoza ngakunye

Isilinganiso sezindleko ngokuchofoza ngakunye kwe-Adwords sincike ezintweni ezimbalwa, okuhlanganisa uhlobo lwebhizinisi lakho, imboni, kanye nomkhiqizo noma isevisi. Futhi kuncike kubhidi yakho kanye nekhwalithi yesikolo sesikhangiso sakho. Uma uqondise izethameli zendawo, ungasetha isabelomali esiqondiswe kubasebenzisi beselula. Futhi ungakhomba izinhlobo ezithile zamadivayisi eselula. Izinketho ezithuthukisiwe zokukhomba zinganciphisa kakhulu ukusebenzisa kwakho izikhangiso. Ungathola ukuthi zibiza malini izikhangiso zakho ngokubheka ulwazi olunikezwe i-Google Analytics.

Izindleko ngokuchofoza ngakunye kwe-Adwords ngokuvamile ziphakathi $1 futhi $2 ngokuchofoza ngakunye, kodwa kwezinye izimakethe ezincintisanayo, izindleko zingakhuphuka. Qiniseka ukuthi ikhophi yakho yesikhangiso ihambisana namakhasi alungiselelwe ukuguqulwa. Ngokwesibonelo, uma ikhasi lakho lomkhiqizo liyikhasi lakho lokufika eliyinhloko lomkhankaso wokuthengisa we-Black Friday, kufanele ubhale izikhangiso ezisekelwe kulokho okuqukethwe. Bese, uma amakhasimende echofoza kulezo zikhangiso, bazoqondiswa kulelo khasi.

Umphumela wekhwalithi ubonisa ukuhambisana kwamagama akho angukhiye, umbhalo wesikhangiso, kanye nekhasi lokufika. Uma lezi zakhi zihambisana nezethameli eziqondiwe, izindleko zakho ngokuchofoza ngakunye zizoba ngaphansi. Uma ufuna ukuthola izikhundla eziphezulu, kufanele usethe ibhidi ephezulu, kodwa igcine iphansi ngokwanele ukuncintisana nabanye abakhangisi. Ukuze uthole olunye usizo, funda Qeda, Igayidi egayekayo ye-Google Ads Budgets. Bese, ungakwazi ukunquma isabelomali sakho futhi uhlele ngokufanele.

Izindleko zokuguqulwa ngakunye

Uma uzama ukucacisa ukuthi kubiza malini ukuguqula isivakashi sibe ikhasimende, udinga ukuqonda ukuthi izindleko zokuthengwa ngakunye zisebenza kanjani nokuthi ukuzuza kanjani ngakho. Ku-AdWords, ungasebenzisa isihleli segama elingukhiye ukuze uthole izindleko ngokutholwayo ngakunye. Vele ufake amagama angukhiye noma uhlu lwamagama angukhiye ukuze ubone isibikezelo sokuthi kuzokubiza malini ukuguqula isivakashi ngasinye.. Bese, ungakhuphula ibhidi yakho ize ifike ku-CPA oyifunayo.

Izindleko zokuguqulwa ngakunye yisamba sezindleko zokukhiqiza ithrafikhi yomkhankaso othile ehlukaniswa ngenani lokuguqulwa. Ngokwesibonelo, uma usebenzisa $100 emkhankasweni wesikhangiso futhi uthole ukuguqulwa okuhlanu kuphela, i-CPC yakho izoba $20. Lokhu kusho ukuthi uzokhokha $80 ngokuguqulwa okukodwa kukho konke 100 ukubukwa kwesikhangiso sakho. Izindleko zokuguqulwa ngakunye zihlukile kunezindleko ngokuchofoza ngakunye, ngoba ibeka ingozi enkulu endaweni yokukhangisa.

Uma unquma izindleko zomkhankaso wakho wesikhangiso, izindleko zokuguqulwa ngakunye ziyinkomba ebalulekile yomnotho nokusebenza kwemikhankaso yakho yezikhangiso. Ukusebenzisa izindleko zokuguqulwa ngakunye njengebhentshimakhi yakho kuzokusiza ukuthi ugxile esu lakho lesikhangiso. Iphinde ikunikeze umuzwa wokuvama kwezenzo zesivakashi. Bese, phindaphinda izinga lakho lamanje lokuguqulwa ngenkulungwane. Uzokwazi ukuthi ingabe umkhankaso wakho wamanje ukhiqiza umkhondo owanele ukuze ugunyaze ukukhushulwa kwebhidi.

Izindleko ngokuchofoza ngakunye uma kuqhathaniswa nebhidi ephezulu

Kunezinhlobo ezimbili eziyinhloko zamasu okubhida e-Adwords: ukubhida okwenziwa ngesandla kanye Nezindleko Ezithuthukisiwe Ngokuchofoza ngakunye (ECPC). Ukubhida mathupha kukuvumela ukuthi usethe ibhidi ephezulu ye-CPC yegama elingukhiye ngalinye. Zombili izindlela zikuvumela ukuthi ucule kahle ukukhonjwa kwesikhangiso futhi ulawule ukuthi imaphi amagama angukhiye ongachitha imali eningi kuwo. Ukubhida mathupha kukuvumela ukuthi uthole amasu nge-ROI yokukhangisa kanye nezinhloso zebhizinisi.

Nakuba amabhidi aphezulu ayadingeka ukuze kuqinisekiswe ukuchayeka okuphezulu, amabhidi aphansi angalimaza ibhizinisi lakho. Ibhidi eliphezulu lamafemu omthetho ahlobene nezingozi cishe izokhiqiza amabhizinisi amaningi kunebhidi ephansi yamasokisi kaKhisimusi. Nakuba zombili izindlela zisebenza kahle ekukhuphuleni imali engenayo, azikhiqizi njalo imiphumela efiselekayo. Kubalulekile ukuqaphela ukuthi izindleko eziphezulu ngokuchofoza ngakunye akusho ukuthi zihumushele inani lokugcina; kwezinye izimo, abakhangisi bazokhokha inani elincane ukuze bafinyelele imikhawulo ye-Ad Rank futhi bakhiphe lowo oqhudelana naye ongaphansi kwabo.

Ukubhida mathupha kukuvumela ukuthi usethe ibhajethi yansuku zonke, cacisa ibhidi ephezulu, futhi wenze ngokuzenzakalelayo inqubo yokubhida. Ukubhida okuzenzakalelayo kuvumela i-Google ukuthi inqume ngokuzenzakalelayo ibhidi eliphezulu kakhulu lomkhankaso wakho ngokusekelwe kubhajethi yakho. Ungaphinda ukhethe ukuhambisa amabhidi mathupha noma ukushiyele ukubhida ku-Google. Ukubhida mathupha kukunikeza ukulawula okuphelele kumabhidi akho futhi kukuvumela ukuthi ulandelele ukuthi uchitha malini ngokuchofoza.

Ukulinganisa okubanzi

Uhlobo lokufanisa oluzenzakalelayo ku-Adwords lufana kakhulu, okukuvumela ukuthi ubonise izikhangiso uma kuseshwa igama elingukhiye eliqukethe noma yimaphi amagama noma imishwana emushweni wakho ongukhiye. Nakuba lolu hlobo lomdlalo lukuvumela ukuthi ufinyelele izethameli ezinkulu ngangokunokwenzeka, ingakusiza futhi ukuthi uthole amagama angukhiye amasha. Nansi incazelo emfushane yokuthi kungani kufanele usebenzise ukufana okubanzi ku-Adwords:

Isilungisi sokufanisa esibanzi sengezwa kumagama akho angukhiye nge- “+.” Itshela i-Google ukuthi kukhona okuhlukile kwegama elingukhiye ukuze kuboniswe isikhangiso sakho. Ngokwesibonelo, uma uzama ukuthengisa amanoveli okuvakasha, ngeke ufune ukusebenzisa isilungisi sokufanisa esibanzi salawo magama angukhiye. Nokho, uma uqondise imikhiqizo noma amasevisi athile, uzodinga ukusebenzisa okufanayo okuqondile, okuyinto ecupha isikhangiso sakho kuphela uma abantu besesha amagama aqondile.

Ngenkathi ukufanisa okubanzi kuyisethingi yegama elingukhiye elisebenza kahle kakhulu lokumaketha kabusha, akuyona inketho engcono kakhulu kuyo yonke inkampani. Kungaholela ekuchofozweni okungabalulekile futhi kungaphazamisa kakhulu umkhankaso wakho wesikhangiso. Ngaphezu kwalokho, I-Google ne-Bing ingaba nolaka ekubekeni izikhangiso. Kanjalo, uzofuna ukwenza isiqiniseko sokuthi izikhangiso zakho ziboniswa kubasebenzisi abafanelekile. Ngokusebenzisa izendlalelo zezethameli ku-Adwords, ungalawula kokubili ivolumu nekhwalithi yababukeli bakho. Amagama angukhiye wokufanisa abanzi angakhawulelwa ezinhlotsheni ezithile zezethameli, njengasemakethe noma izethameli zokumaketha kabusha.

Izandiso zekholi

Ungakwazi ukwengeza izandiso zekholi emikhankasweni yakho ye-Adwords ukuze uthuthukise ukuguqulwa. Ungawahlela ukuthi avele kuphela uma ifoni yakho ikhala noma uma igama elingukhiye elithile liseshwa. Nokho, awukwazi ukwengeza izandiso zekholi uma imikhankaso yakho ikhawulelwe Kunethiwekhi Yokubonisa noma Izikhangiso Zohlu Lomkhiqizo. Kufakwe ohlwini ngezansi amanye amathiphu okwengeza Izandiso Zezingcingo emikhankasweni yakho ye-Adwords. Ungaqalisa nge-Adwords namuhla. Vele ulandele lezi zinyathelo ukuze ukhuphule izinga lakho lokuguqulwa.

Izandiso zekholi zisebenza ngokungeza inombolo yakho yefoni esikhangisweni sakho. Izovela emiphumeleni yosesho nasezinkinobho ze-CTA, kanye nakuzixhumanisi. Isici esingeziwe sikhulisa ukuzibandakanya kwamakhasimende. Ngaphezu kwe 70% kweziseshi zamaselula zisebenzisa isici sokuchofoza ukuze ushayele ukuze uxhumane nebhizinisi. Ngaphezu kwalokho, 47% yabaseshi beselula bazovakashela izinhlobo eziningi ngemuva kokwenza ucingo. Ngakho, izandiso zekholi ziyindlela enhle kakhulu yokuthwebula abangaba amakhasimende.

Uma usebenzisa izandiso zekholi nge-Adwords, ungazihlela ukuthi zivele kuphela ngamahora athile. Ungakwazi futhi ukunika amandla noma ukhubaze ukubika kwesandiso sekholi. Ngokwesibonelo, uma uyindawo yokudlela ye-pizza e-Chicago, izikhangiso zesandiso zekholi zingavela ezivakashini ezifuna i-deep-dish pizza. Izivakashi eziya e-Chicago zingase zichofoze inkinobho yokushaya noma zichofoze kuwebhusayithi. Uma isandiso sekholi siboniswa kudivayisi ephathwayo, izonikeza okuncamelayo inombolo yocingo lapho ukusesha kwenziwa. Isandiso esifanayo sizovela kuma-PC namathebulethi.

Izandiso zendawo

Umnikazi webhizinisi angazuza ezandisweni zendawo ngokukhomba abathengi endaweni yabo. Ngokungeza ulwazi lwendawo ezikhangisweni zabo, ibhizinisi lingakhuphula ukuhambahamba, ukuthengisa okuku-inthanethi nokungaxhunyiwe ku-inthanethi, futhi ifinyelele kangcono izethameli ezihlosiwe. Ngaphezu kwalokho, phezu 20 amaphesenti okusesha okwemikhiqizo yendawo noma amasevisi, ngokocwaningo lwe-Google. Futhi ukungezwa kwezandiso zendawo kumkhankaso wokusesha kuboniswe ukuthuthukisa i-CTR ngangokunokwenzeka 10%.

Ukuze usebenzise izandiso zendawo, qala uvumelanise i-akhawunti yakho Yezindawo ne-AdWords. Ngemva kwalokho, vuselela isikrini sakho Sezandiso Zendawo. Uma ungasiboni isandiso sendawo, ikhethe mathupha. Ezimweni eziningi, kufanele kube nendawo eyodwa kuphela. Kungenjalo, izindawo eziningi zingavela. Isandiso sendawo esisha sisiza abakhangisi baqinisekise ukuthi izikhangiso zabo zihambisana nezindawo abaziqondise. Nokho, kungcono ukusebenzisa ukuhlunga uma usebenzisa izandiso zendawo.

Izandiso zendawo ziwusizo ikakhulukazi kumabhizinisi anendawo ebonakalayo. Ngokungeza isandiso sendawo, abaseshi bangathola izikhombisi-ndlela eziya endaweni yebhizinisi kusukela esikhangisweni. Isandiso sibalayishela i-Google Maps. Ukwengeza, kuhle kubasebenzisi beselula, njengoba ucwaningo lwakamuva luthole ukuthi 50 iphesenti labasebenzisi be-smartphone bavakashele isitolo phakathi nosuku lokusesha ku-smartphone. Ukuze uthole ulwazi olwengeziwe, bona Izandiso Zendawo ku-Adwords bese uqala ukuzisebenzisa ezinhlelweni zakho zokumaketha.