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Nsuku zonke zisenjini yokusesha ye-Google cishe 3,8 Izigidi zokusesha zenziwe. Ngosesho olunjalo lwebhiliyoni nokuncintisana okuqinile, ukukhangisa kwe-Google kuba inketho yokugcina, ukufeza izinhloso zokumaketha. Nokho, inkundla yokukhangisa ekhokhelwayo futhi inikeza imiphumela eqinisekisiwe. Ngisho ne-Google ngokwayo ikhiqiza eyayo 85% yemali engenayo evela ezikhangisweni ze-Google.
Ngalesi sihloko sifuna ukwabelana kuphela ngezeluleko ezingcono kakhulu ze-Google, ngomkhankaso wakho onyakeni 2020 angacabangela. Ochwepheshe bethu banikeze iziphakamiso zabo ezihamba phambili zomkhankaso okhiqizayo we-AdWords. Ngakho-ke ake sifinyelele kulezi ziphakamiso zochwepheshe.
Hlonipha isikolo sekhwalithi
I-Google ihlala isebenzisa Umphumela Wekhwalithi, ukucacisa ikhwalithi yesikhangiso sakho. Nakuba ukukhangisa kwe-Google akuyona nje imfuneko yokugcina, futhi idinga ikhasi lokubikezela elilungiselelwe, eligcwaliswe ngamagama angukhiye ahlosiwe. I-Quality Score ilandelayo ngemva kwamabhidi, njengoba inquma ukuthi izikhangiso zakho ziyavezwa yini enjinini yokusesha.
Lokhu kusho nje, ukuthi ukukhangisa akuyona yonke into, okubalulekile, kodwa ezinye izici ezinjengokufaneleka kanye, ngaphezu kwakho konke, inzuzo yekhasimende. Okubaluleke kakhulu, kufanele futhi ugxile ekudaleni ikhasi lokufika. Ngokufanelekile, idizayini kufanele ihambisane neselula futhi inikeze ulwazi oluhle lomsebenzisi.
Ngakho-ke ungamane ulungiselele izikhangiso zakho, kodwa futhi udale ikhasi lokufika elisebenzayo.
Sebenzisa i-geo-targeting
I-Google Advertising ikuvumela ukuthi wenze amabhidi akho afanele izindawo ezithile. Kufanele futhi usebenzise umsebenzi, ukwandisa amabhidi akho futhi wonge izindleko. Lokhu kuyinzuzo yakho kabili, njengoba uthuthukisa Isikolo sakho Sekhwalithi endaweni eyodwa futhi ulungisa amabhidi kwenye isayithi, ukuze wonge izindleko zakho.
Inani lesilinganiso sokuchofoza linquma inani labantu, ochofoze isikhangiso sakho, futhi ilingana nenani eliphelele labantu, ngubani obone isikhangiso sakho.
Izinga lokuguqulwa isilinganiso, lokho kuchaza inhloso yokuguqulwa efinyelelwa abantu. Lo mgomo wokuguqula ungaba ukufakwa kwekhalenda, ukubhaliswa kwephephandaba, iphrofayili noma isevisi ethengiwe noma umkhiqizo. Ungagwema ukuchofoza okungadingekile, ngokusebenzisa i-geo-targeting, ngokulungisa amabhidi akho ngendawo ngayinye yendawo kanye nokwandisa ukuhambisana kwawo.

