I-Google Adwords-Updates 2019

Ukukhangisa kwe-Google Adwords kungenye yezinkundla ezibaluleke kakhulu zokukhangisa ze-Google. Abasebenzi bedijithali basebenzisa inzuzo yabo ngokuqhubekayo futhi bakhulise imali engenayo. Ngesikhathi esifanayo, iyinkundla ethuthukayo, eyenza njalo izinguquko kuma-algorithms ayo. Onyakeni 2019 Kukhishwe izibuyekezo eziningi. Ngezansi sikhulume ngezibuyekezo ezimbili ezibalulekile zonyaka odlule.

Ake sibazi ngokuningiliziwe laba ababili:

• I-average Position Retirement – February 2019 umemezele ukuqedwa kwesikhundla esimaphakathi. Izikhathi, lapho isikhangiso se-Google Adwords sihlangabezana nebhajethi yakho, kwase kuphelile. Nokho, lesi sibuyekezo esisha sengeze imibandela emisha, njengoba umakethi manje kufanele akhokhe ngokusekelwe kumthamo wegama elingukhiye kunohlu olufunayo. Amavolumu aphezulu okuminyana afika nethegi yentengo ephezulu, Amagama angukhiye entengo emaphakathi akhokhiswa inani elimaphakathi futhi amagama angukhiye amanani aphansi akhokhiswa inani eliphansi.

• Ukufanisa ibinzana kanye nesishintshi sokufanisa esibanzi – Esinye isibuyekezo esithokozisayo, ekhishwe ngoJulayi nyakenye, inguquko yokufanisa ibinzana nezilungisi ezibanzi zokufanisa.

1. Igama elingukhiye-Inketho “Ukufanisa Imisho” – Ukulungiselelwa kwegama elingukhiye, lapho isikhangiso siboniswa khona kuphela, lapho umuntu esesha igama elingukhiye eliqondile noma imishwana yosesho futhi ecabangela ukuhluka kwegama elingukhiye olikhethile.
2. igama elingukhiye lomdlalo obanzi: Ukulungiselelwa kwegama elingukhiye, ukuze ubonise isikhangiso sakho ngamagama okusesha afanayo. Lawa magama okusesha aqukethe izihloko ezihlobene noma okunye okuhlukile.

Nge-AdWords, ngokungangabazeki unethuba elihle kakhulu, ukuzuza ukuthengisa nokuguqulwa okuphezulu kakhulu. Unganikeza yonke into ngendlela yezikhangiso zakho. Kungaba izinkonzo, Imikhiqizo, Izipesheli noma yini enye, yini engena ebhizinisini lakho. Ozakwethu abakhulu njenge-Google Adwords Agency basebenzisa i-Adwords ngezidingo zabo zokuthuthuka futhi bangakunikeza ngempumelelo izipesheli eziningi. I-ONMA Scout ingenye yazo futhi yaziwa ngezinkonzo zayo ezisezingeni eliphezulu.