Ithegi: Iingcebiso zeNtengiso zikaGoogle

I-Adwords isebenza kwinkqubo yokubhida. Amagama angundoqo anemiqulu ephezulu yokukhangela adla ngokubiza imali eninzi ukubhida. Ngoko, kungcono ukugxila kwizinto ezimbalwa ezifanelekileyo, Amagama angundoqo aphakathi. Ngalo ndlela, ungayandisa inkcitho yakho. Inyathelo lokuqala kukukhetha igama elingundoqo elifanele ishishini lakho.

Iindleko ngokucofa

Iindleko ngokuchofoza kwiintengiso ze-Adwords ziyahluka ngokuxhomekeke kwinto oyithengisayo. Umzekelo, a $15 Imveliso ye-e-commerce ayinakugunyazisa i-CPC ephezulu. Kwelinye icala, a $5,000 inkonzo ingaxabisa ngaphezulu kweedola ezintlanu ngokucofa. Ngokutsho kwe-WordStream, i-avareji yeendleko ngokucofa kumashishini abo bonke ubungakanani $2.32.

Kubalulekile ukuqonda ixabiso ngokucofa ngaphambi kokuba ubhengeze kuGoogle. Ukufumana okuninzi kwiphulo lakho, kufuneka wenze uphando lwegama elingundoqo kwaye uqonde ixabiso eliqhelekileyo ngokuchofoza kwishishini lakho. Oku kuya kukunceda uqikelele imali oza kuyichitha kwiintengiso. Ukuphepha ukuchitha imali eninzi kunokuba uzimisele, gcina iliso kwiindleko ngokucofa kwi-Adwords.

Iindleko ngokucofa zibalwa ngokwahlula ixabiso lentengiso ngenani lokucofa elivelisayo. Iindleko ngokuchofoza nganye ziyahluka kwiintengiso ezahlukeneyo kunye namaphulo. Kwiimeko ezininzi, kumiselwa ngokhuphiswano lwamaxabiso. Nangona kunjalo, Kufuneka usoloko ukhumbula ukuba eli nani alinakuba lixabiso eliphezulu ngonqakrazo ngalunye.

Iindleko zeentengiso zinokwahluka kakhulu, kuxhomekeke kuhlobo lweshishini kunye neshishini. Umzekelo, ukuba ukwishishini lezomthetho okanye le-accounting, umndilili weendleko ngonqakrazo ngalunye $2.69. Kwelinye icala, ukuba ukwi-niche eneendleko eziphantsi, inokubiza ngaphantsi kwe $0.44 ngonqakrazo ngalunye.

Nangona iindleko zeCPC ziye zaguquguquka ngokuhamba kwexesha, ngokuqhelekileyo iphantsi kwi-e-commerce kunye ne-Facebook. Njengokuba, iCPC ye $0.79 ngokucofa kwi-Ads kwiAmazon iphezulu kune $0.41 ngokucofa eUnited States. Ukucofa kwiintengiso ze-Facebook iindleko $0.19 eSpeyin, Brazil, kunye ne-Indonesia.

Iindleko ngoguqulo ngalunye

Ixabiso ngokuguqulwa kwe-Adwords luphawu olubalulekileyo loqoqosho kunye nokusebenza kwephulo le-ad. Indlela efanelekileyo yokulinganisa ukusebenza kwakho kukuthelekisa iindleko zangoku zamaphulo akho kwiindleko zakho ekujoliswe kuzo. Oku kuya kukunceda ugxininise kwisicwangciso sakho sentengiso. Ukwengeza, ukwazi ukuba leliphi izinga lokuguqulwa kwakho kunokukunceda wenze isigqibo sokuba yimalini omawuyichithe kumaphulo akho e-AdWords.

Uguqulo luyinjongo yokugqibela yalo naliphi na iphulo lokuthengisa. Zenzeka xa isivakashi sinikezela ngolwazi lwabo loqhagamshelwano ngokutshintshiselana nesibonelelo sasimahla, Iinkcukacha ezithe xaxe, okanye incoko nengcali. Inyathelo elilandelayo kukubala iindleko zakho ngenguquko nganye. Kuyenzeka ukuba ufumane uguqulo olungaphezulu kwesinye ngexabiso elifanayo ngokubhida phezulu.

Ukuze ulandelele iindleko zokuguqulwa kwi-Adwords, kufuneka wazi umthombo obhekisa kuwo. I-AdWords ifuna ukuba umthombo obhekisayo wamkele iikuki kunye nekhowudi yokulandela yeJavaScript. Kungenjalo, UGoogle ucofa ucofa kwimithombo engamkelekanga. Nangona kunjalo, ezinye izixhobo eziphathwayo azikwazi kuzamkela iikuki. Njenge, ezi zixhobo zisabalwa kwiindleko ngokucofa ngokubala. Ukuba usebenzisa i-Adwords kwiwebhusayithi yakho yeshishini, kuya kufuneka wazi olu lwazi ukuze wenze iphulo lakho libe likhulu.

Ungaphinda uhlalutye izinga loguqulo lwakho ngosuku lweveki kunye nenyanga yonyaka. Umzekelo, ukuba ishishini lakho lithengisa iimveliso zonyaka, kufuneka utshintshe iphulo lakho ngokusekelwe kwixesha lemini abantu abanokuthi bathenge ngayo. Oku kuya kukunceda ugcine uhlahlo lwabiwo-mali kwaye uphephe ukuchitha imali.

Iindleko ze-Adwords zinokwahluka kakhulu. Nje, ixabiso ngokwezinga lokuguqulwa kwenethiwekhi yokukhangela yi 2.70%. Nangona kunjalo, eli nani liyahluka ngokuxhomekeke kushishino. Umzekelo, I-e-commerce kunye nezezimali zinezinga lokuguqulwa elisezantsi kune 2%. Ukuba ufuna ukwazi ukuba zixabisa malini iintengiso zakho kwinguquko nganye, unokwenza iPhepha likaGoogle ukurekhoda le datha.

Iindleko zokuguqulwa kwe-Adwords zixhomekeke kwishishini osebenza kulo. Umzekelo, ishishini elithengisa izicathulo linokuba nenani eliphezulu lokuguqulwa. Nangona kunjalo, inkampani ethengisa impahla inokuba namaxabiso aphantsi oguqulo ngenxa yokhuphiswano. Kungabalulekile ukuqwalasela ixabiso eliphakathi kweemveliso okanye iinkonzo zakho. Umndilili weendleko zemveliso okanye zenkonzo zinokusuka $10 kumawaka.

Iindleko ngokucofa kwiqela elinye lentengiso

Kukho izinto ezimbalwa ezinokuchaphazela iindleko ngokuchofoza kwintengiso enye kwi-Adwords. Inqaku elinye ligama elingundoqo. Ukuba iqela le-ad liqulathe amagama angundoqo afanayo, ayingcaci ngokwaneleyo. Umzekelo, ubungakanani beelokhwe ezintandathu kunye neelokhwe ezingenamikhono ngamagama angundoqo amabini ahluke ngokupheleleyo. Lo mahluko unokuxabisa intengiso enokubakho yenkampani.

I-Adwords ibonelela ngokukhetha ukuseta uhlahlo lwabiwo-mali lwemihla ngemihla kumaqela ahlukeneyo eentengiso. Le ndlela, unokwenza imikhankaso emininzi kwaye uqinisekise ukuba iqela ngalinye lentengiso lilungiselelwe amagama angundoqo ahlukeneyo. Emva koko, ungavavanya amaqela ahlukeneyo eentengiso kunye namaphepha okumisa ukuze ubone ukuba yeyiphi eneyona milinganiselo yokuphendula. Ekugqibeleni, ungasebenzisa isicwangciso sokubhida esizenzekelayo ukulawula iindleko.

Enye yeendlela ezilungileyo zokwandisa iindleko ngokuchofoza kukubeka ixabiso eliphezulu ngokuchofoza. Kucetyiswa ukuseta ubuninzi beCPC ye $1. Oku kuya kuqinisekisa ukuba iintengiso zakho zibonwa ngabantu abaninzi kwaye azingcwatywa kwiziphumo zokukhangela.

Umndilili we-CPC kwiqela elinye leentengiso kwiGoogle Adwords lijikeleze $1 ukuya $2. Nangona kunjalo, ixabiso ngokuchofoza lihluka kakhulu ngokuxhomekeke kwigama elingundoqo kunye neshishini. I-avareji yeendleko ngokucofa kwi-Ads zikaGoogle zijikeleze $1 ukuya $2 ngokucofa kwiNethiwekhi Yokukhangela. Oku kungaphantsi kwexabiso eliphakathi ngonqakrazo ngalunye kumsebenzi womnatha wokubonisa. Nokuba zithini na iindleko, kufuneka ugcine i-ROI yakho engqondweni.

Iindleko ngokuchofoza kwiqela elinye leentengiso kwiGoogle Adwords limiselwa yinkqubo yokubhida. Ukuba intengiso yakho iphezulu kuneyomntu okhuphisana naye, uya kufumana i-CPC esezantsi. Kufuneka ujonge ukuba phakathi kweendawo ezintathu eziphezulu.

Ixabiso ngonqakrazo ngalunye lwegama elingundoqo elinye iqela lentengiso yegama elingundoqo leqela elinye legama elingundoqo leqela lentengiso yegama elingundoqo elinye iqela legama elingundoqo elinye.

Xa uqhuba iphulo lePPC, ixabiso ngonqakrazo ngalunye luqwalaselo olubalulekileyo. Ukunciphisa iindleko zakho ngokuchofoza kuya kwandisa i-traffic yakho kunye namazinga okuguqulwa. Ixabiso lokucofa ngokuchofoza libalwa ngokuthatha intengiso ibekwe ngezantsi kweyakho kunye nesenti enye. Ukusebenzisa olu lwazi, ungahlengahlengisa iibhidi zakho ukuze ukwandise imbuyekezo yakho kutyalo-mali.

Ukongeza kwiindleko ngokucofa, Kuya kufuneka uqwalasele irenki yentengiso. Oku kugqiba ukuba uvela kude kangakanani kwi-injini yokukhangela. Unokuphucula umgangatho wentengiso yakho ukuze unyuke. Ngokubanzi, kufuneka ujonge indawo yesi-3 okanye yesi-4 kwiziphumo zenjini yokukhangela.

Kukho amakhulu amawaka amagama angundoqo akhoyo ukuze abhide. Nangona kunjalo, iindleko zahluka kakhulu. Kuxhomekeke kushishino, amagama angundoqo anokubiza naphi na ukusuka $1 ukuya $2 ngonqakrazo ngalunye. Indlela elungileyo yokwazi ukuba kufuneka uchithe malini kukuqhuba uphando lwegama eliphambili. Kukho abacwangcisi bamagama angundoqo asimahla afumaneka kwi-intanethi, enokukunceda ukuba ucinge ngamagama okukhangela anokubakho.

Iintengiso zeCPC eziphezulu zihlala zibangelwa lukhuphiswano oluphezulu. Xa uneentengiso ezikumgangatho ophezulu, iindleko zakho ngonqakrazo ngalunye ziya kuba ngaphantsi. UGoogle usebenzisa amanqaku asemgangathweni ukumisela ukufaneleka kwentengiso yakho. Iintengiso ezikumgangatho ophezulu ziya kufumana indawo engcono kwaye zibe neeCPC ezisezantsi.

Enye inketho ekhoyo kukuhamba emini, okanye ukucwangcisa intengiso. Ngokuhamba emini, ungakhetha ukuba zeziphi iiyure eziza kuvela iintengiso zakho, ngelixa ugcina iindleko zizonke zebhajethi yakho yentengiso engqondweni. Ukuhamba emini kunokuba luncedo ngakumbi kumashishini asekuhlaleni. Basenokungafuni ukuba iintengiso zabo ziboniswe ngaphandle kweeyure zabo zoshishino, ngoko ukuhlukana emini kubavumela ukuba babele ngakumbi uhlahlo lwabiwo-mali lwabo lweeyure abafuna ukubonakala.

Ukuqinisekisa ukuba iintengiso zakho zijolise kubantu abalungileyo, kufuneka uphande amagama angundoqo. Qinisekisa ukuba amagama angundoqo ajoliswe kumabinzana athile. Umzekelo, “qesha indawo yeholide eTampa” yahlukile kune “urente ikhaya leholide eTampa”. Ngokwenza uphando lwegama elingundoqo kunye nokubeka phambili ukukhangela okuhambelanayo, ungayandisa ukusebenza kweqela lakho leentengiso.

Iindleko ngokucofa (CPC) ixhomekeke kwigama elingundoqo, ishishini kunye nendawo. Nje, ixabiso eliphakathi ngonqakrazo ngalunye (CPC) ukusuka $1 ukuya $2 kuthungelwano lokukhangela kunye nokubonisa uthungelwano. I-CPC ibalwa ngokuphinda-phinda ixabiso lilonke ngokucofa inani lamaxesha ecofa ngalo.

Unokuba namaphulo amaninzi kwi-akhawunti yakho ye-Adwords. Iphulo ngalinye lingaqulatha amagama angundoqo amaninzi kunye namaQela eNtengiso. Unokongeza iindidi zeentengiso. Oku kuya kukunceda wenze iintengiso ezijolise ngakumbi ezitsala abathengi abanokubakho. Nangona kunjalo, kufuneka ukhumbule kwakhona ukuba kubalulekile ukuqonda iindleko ngokucofa (CPC) kunye nomgangatho wamanqaku (QS) kwintengiso nganye.

Iindleko ngokucofa

Iindleko ngokucofa (CPC) lixabiso olihlawulayo xa umntu ecofa intengiso yakho. Iyahluka ukusuka kwishishini ukuya kwishishini. Kwi-avareji, iinkonzo zabathengi kunye neenkonzo zomthetho zinezona CPC ziphezulu. Okuchasene, I-eCommerce kunye nohambo kunye nokwamkela iindwendwe kunezona CPCs zisezantsi. Ixabiso ngokucofa ngokucofa kuxhomekeke kwibhidi yakho, umgangatho womgangatho, kunye nokhuphiswano.

I-CPC sisixhobo esikhulu sokulinganisa impumelelo yakho yentengiso. Kwi-Google Analytics, ungaseka imifuziselo yophawu lokulandelela iziphumo zamaphulo akho. Umzekelo, ungasebenzisa imodeli yokuGqibela engeNgqo ngokuthe ngqo yophawu lophawu, nto leyo eya kubalula ukuthengwa okwenziwe kunqakrazo olungathanga ngqo lokugqibela (ngaphandle konqakrazo oluthe ngqo). Khetha imodeli ehambelana ngokusondeleyo neenjongo zeshishini lakho kwaye inika umfanekiso ocacileyo wayo yonke imizamo yakho yentengiso. Ngokufanayo, ungaseka amaqela ahlukeneyo eentengiso ukulinganisa imiba eyahlukeneyo yephulo, njengephulo lokuthengiswa kweBlack Friday.

Enye indlela esebenzayo yokunyusa i-CPC kukwandisa ibhidi. Iibhidi eziphezulu zinokuzisa utshintsho oluninzi ngexabiso elincinci. Nangona kunjalo, kufuneka wazi ukuba yimalini onokuyichitha phambi kokuba intengiselwano ingabi nangeniso. Ibhidi encinci ye $10 inokwenza umahluko omkhulu kwintengiso, ngoko musa ukoyika ukubhida kancinci.

Iindleko ngokuchofoza nganye ziyahluka ngokweshishini, kodwa inokubaleka naphi na ukusuka kwiidola ezimbalwa ukuya ngaphantsi $100. Nangona kunjalo, i-avareji yeendleko ngokucofa kwimveliso ye-e-commerce ijikeleze $0.88. Oku kuthetha ukuba abathengisi abafuni ukubiza imali ehlekisayo, njengaye $1000 ngeekawusi zeeholide.

I-CPC efanelekileyo yephulo lakho lentengiso ixhomekeke kwi-ROI oyifunayo. Umzekelo, ukuba ufuna ukuthengisa $200 ixabiso lemveliso, kufuneka ujolise kwiCPC ye $.80. Le ndlela, ubuya kwenza inzuzo kahlanu $40 utyale imali kwiphulo. Ungasebenzisa le fomula ingezantsi ukumisela eyona CPC ilungileyo kwiphulo lakho.

Ii-AdWords zikaGoogle zinokuba yeyona nto inamandla yokukhula kubathengisi be-e-commerce. Ibeka iimveliso zakho phambi kwabathengi abafuna iimveliso ezifanayo. Kwaye ekubeni uGoogle egcina umkhondo wohambo olupheleleyo londwendwe, inokukunceda uphucule utshintsho lwakho kunye nenzuzo. Elona candelo lihle kukuba ixabiso ngonqakrazo ngalunye lihlawuliswa kuphela xa umntu ecofa intengiso yakho.

Inqaku lomgangatho

Ukuba ujonge indlela yokwandisa ukusebenza kwephulo lakho le-Adwords, inqaku lomgangatho yinto ephambili. Ngokuthe ngqo, le metric inoxanduva lokumisela ukuba zivela phi iintengiso zakho kwaye zibiza malini. Ngokusisiseko, aphezulu umgangatho wakho wamanqaku, okuya kuthoba ixabiso lakho ngonqakrazo ngalunye kwaye kokukhona utyhileko ngakumbi uya kufumana.

Zininzi iindlela zokuphucula umgangatho wakho wamanqaku. Ekuqaleni, qiniseka ukuba usebenzisa amagama angundoqo afanelekileyo kwikopi yakho yentengiso. Iintengiso ezingavakaliyo kubaphulaphuli bakho ziya kujongeka zingabalulekanga kwaye zizive zilahlekisa. Kwakhona, qiniseka ukuba ikopi yakho inomxholo jikelele. Ukubandakanya amagama anxulumeneyo kwikopi yakho kuya kukunceda utsale ucofa ngakumbi.

Into yesibini kwiNqaku loMgangatho kukufaneleka kwephepha lakho lokufika. Ukusebenzisa iphepha elifanelekileyo lokumisa kunokuphucula amathuba entengiso yakho yokucofa ngabathengi abanokubakho. Kuyanceda kwakhona ukuba iphepha lakho lokufika lihambelana namagama angundoqo ojolise kuwo. Ukuba iphepha lakho lokufika alinamsebenzi, uya kugqiba ngeNqaku loMgangatho ophantsi.

Okwesibini, qiniseka ukuba iphepha lakho lokufika lihambelana nomsebenzi wakho we-Adwords. Umzekelo, ukuba uthengisa iipeni eziluhlaza, uya kufuna ukuqiniseka ukuba iphepha lakho lokumisa lihambelana neentengiso kwiqela leentengiso. Uya kufuna iphepha lokufika elihambelana ngokugqibeleleyo nekopi yakho yentengiso kunye namagama angundoqo.

Ukongeza kwi-Ad Positioning, Inqaku loMgangatho olungileyo linika iwebhusayithi yakho ukhuphiswano. Amanqaku aphezulu athetha ukuba iwebhusayithi yakho isebenza ngokufanelekileyo. Le yinto ephambili eya kwenza okanye yaphule iPhulo lakho leNtengiso lePPC. Ukuba iwebhusayithi yakho inamanqaku asemgangathweni, iintengiso zakho ziya kubonakala ziphezulu kwaye rhoqo ngakumbi kunabakhuphisana nabo. Ukwengeza, ukwanda kokuthandwa kweentengiso zikaGoogle kuphembelele ukhuphiswano oluqatha phakathi kwabathengisi.

Uphando lwamagama angundoqo

Uphando lwegama elingundoqo lubalulekile kwimpumelelo yalo naluphi na umkhankaso wokuthengisa wokukhangela. Ukusebenzisa i-Google Keyword Planner, ungafumana amagama afanelekileyo kwishishini lakho kwaye ujonge umthamo wabo wokukhangela. Ikwabandakanya ulwazi olufanelekileyo njengedatha yeGoogle Trends kunye nedemographics yendawo. Ngokusebenzisa ezi datha, unokwenza isicwangciso somxholo malunga naloo migaqo.

Injongo yophando lwegama elingundoqo kukufumana iimarike ezinenzuzo kunye nenjongo yokukhangela. Amagama angundoqo anenjongo engalunganga awanamsebenzi. Umzekelo, khangela iinjongo ze “thenga ikeyiki yomtshato” kwaye “iivenkile zekeyiki yomtshato ezikufutshane nam” zahlukile. Eyangaphambili inxulumene nendawo yokuthenga ekufutshane, ngelixa le yokugqibela igxininisa ngakumbi kumdla jikelele.

Ukukhetha amagama angundoqo afanelekileyo, kufuneka uqale uqonde ukuba iwebhusayithi yakho imalunga nantoni. Oku kwenziwa ngokuqwalasela abaphulaphuli ekujoliswe kubo kunye nohlobo lophendlo abalwenzayo. Kwakhona kubalulekile ukuqwalasela injongo yabo yokukhangela, enokuba lulwazi, intengiselwano, okanye zombini. Emva koko, Kufuneka ukhangele unxulumano phakathi kwamagama angundoqo ahlukeneyo.

Uphando lwegama elingundoqo linyathelo elibalulekileyo kwimpumelelo yalo naliphi na iphulo le-AdWords. Kuya kukunceda uqikelele ibhajethi yakho kwaye uqinisekise ukuba umkhankaso wakho uya kuvelisa iziphumo ezifunwayo. Ukusebenzisa isicwangcisi segama elingundoqo, ungabona kwakhona ukuba mangaphi amaxesha elingundoqo elifunwayo, kwaye bangaphi abantu abakhuphisana nabo abakhuphisanayo ngayo. Oku kuya kukuvumela ukuba ulungelelanise iphulo lakho kwimarike ekujoliswe kuyo.

I-Google Keyword Planner sisixhobo esikhulu sophando lwegama elingundoqo le-Adwords. Isixhobo siya kukunceda wenze utshintsho kwisicatshulwa sakho sentengiso. Njengokuba, ukuba usebenzisa iAdWords kwishishini lakho, ungasebenzisa i-Keyword Planner yeGoogle ukuthelekisa amabinzana kwaye ubone ukuba yeyiphi eyona iphumelele kakhulu.

Inkqubo yokubhida

Enye yezona zinto zibalulekileyo kwi-AdWords yinkqubo yokubhida. Le yinkqubo yokubeka ixabiso eliphezulu kwintengiso yakho kunye nexabiso eliphakathi ngokuchofoza. Inkqubo yebhidi kaGoogle isekwe kubonelelo kunye nemfuno. Abakhangisi abakwizinga eliphezulu basebenzisa uhlengahlengiso lwethedi ukongeza iibhidi zabo imini yonke.

Ukuba umtsha kwi-AdWords, kufuneka uthathele ingqalelo iinjongo zeshishini lakho phambi kokuseta isicwangciso sebhidi. Kulula ukuchitha imali eninzi kwiibhidi zamagama angundoqo ukuba awuqhelananga nenkqubo. Ukunqanda oku, Ungasivavanya isicwangciso sakho sebhidi usebenzisa izixhobo ezinje ngePPExpo.

Ukubhida kumagama angundoqo yinxalenye ebalulekileyo yephulo lakho le-Adwords. Imisela ukuba yimalini ekufuneka uyihlawule kumthengi ngamnye omtsha. Kufuneka ukhumbule ukuba ufuna ukwenza imali, hayi ukuphulukana nayo. Ngoko, amagama akho angundoqo kufuneka abonise oku. Kodwa kunokuba nzima ukulungisa le mali.

Inyathelo lokuqala ekudaleni isicwangciso sebhidi sephulo lakho le-AdWords kukuqinisekisa ukuba yimalini ozimisele ukuyichitha ngoguqulo ngalunye.. Ungasebenzisa indlela yeCPC okanye ibhidi yeCPA ukuseta iibhidi kumagama angundoqo athile. Nangona kunjalo, Kufuneka uhlale ukhumbula ukuba uguqulo olwahlukileyo luxabisa izixa ezahlukeneyo zemali. Ngoko ke, isicwangciso esiphuhlileyo sokubhida siya kukunceda ufumane elona nani liphezulu lokuguqulwa kweyona mali incinci.

Iindleko ezongeziweyo ngonqakrazo ngalunye (ECPC) Ibhidi ekrelekrele iya konyusa okanye inciphise ibhidi yakho ngokusekelwe kumathuba okuthengisa. Le ndlela yokubhida isebenza kwidatha yokuguqulwa kwembali kunye ne-algorithms yeGoogle ukumisela ukuba ngawaphi amagama angundoqo anokukhokelela ekuguquleni. Ngokulungelelanisa ibhidi ngokusekelwe kolu lwazi, unganyusa okanye unciphise ukusebenza kwephulo lakho, kwaye wehlise ixabiso lakho ngoguqulo ngalunye.

Ukucofa okusemgangathweni ophezulu kunye nokuguqulwa yizona njongo zokugqibela zamaphulo amaninzi. I-CPC ephuculweyo yonyusa ithuba lakho lokufumana olo guqulelo ngentengiso yakho.

I-Adwords yinxalenye ebalulekileyo yesicwangciso esiyimpumelelo sokuthengisa kwi-intanethi. Inceda amashishini ukuba afezekise iinjongo zawo ngokunyusa ulwazi lophawu kunye nokuzisa izithuthi ezifanelekileyo. Ukukhangela okuhlawulweyo kukwayindlela exabisekileyo yokuhlala ukhuphisana kwiphepha lokuqala leziphumo zokukhangela zikaGoogle. Ngokophononongo lwakutsha nje olwenziwe nguGoogle, iintengiso ezihlawulweyo ziyakwazi ukucofa kuneziphumo eziphilayo.

Ibhidi yeCPC

Xa ubhida kumagama angundoqo ngeGoogle, ungaseta ubungakanani bexabiso lakho leCPC, okanye imali oya kuyihlawula ngonqakrazo ngalunye. Ngaphandle kokuba intengiso yakho yeyona ikwintsebenzo ephezulu, awukwazi ukudlula le mali. Nangona kunjalo, ungathoba ixabiso lakho ngezantsi kweyona CPC iphezulu esetwe ngookhuphisana nabo. Oku kunokuba luncedo ekulawuleni iindleko zakho kunye nokuphucula irenki yakho yentengiso.

Ukunciphisa ibhidi yakho yeCPC kuya kwandisa amathuba akho okufumana ucofa ngakumbi kunye nephulo elinenzuzo ngakumbi. Nangona kunjalo, kufuneka uqaphele ukufumana ibhalansi elungileyo phakathi kokuncinci kunye nokuthoba kakhulu. Le ndlela, unokwandisa amathuba akho okufumana utshintsho oluninzi kunye ne-ROI ephezulu ngaphandle kokuchitha ibhajethi yakho.

Ukubhida ngesandla lukhetho olungcono kunebhidi ezenzekelayo kuba ikuvumela ukuba wenze utshintsho olukhawulezayo kwintengiso yakho. Ikwakuvumela ukuba ubeke uhlahlo lwabiwo-mali oluphezulu lwegama ngalinye elingundoqo kunye neqela leentengiso. Nangona kunjalo, ukubhida ngesandla kungathatha ixesha elincinane ukufunda, kwaye kufuneka uqale ngephulo elinye phambi kokuba wenze naluphi na uhlengahlengiso olukhulu.

Ngelixa ibhidi yeCPC iluseto olungagqibekanga lwemikhankaso yePPC, ungasebenzisa i-CPM ukuba ufuna ukufezekisa ukubonakala okuphezulu. Inzuzo ephambili ye-CPM kukuba ungasebenzisa ibhidi ephantsi kwiintengiso ezibonakalayo eziphezulu. Nangona kunjalo, kubalulekile ukukhumbula ukuba ibhidi yeCPC esezantsi ayithethi ukuba uphumelele ifandesi. Nangona kunjalo, ukwandisa ixabiso lakho kunokunyusa iintengiso zakho’ ukubonakala kunye nokwandisa ukuthengisa.

Xa ulungiselela ibhidi yakho yeCPC kwimikhankaso ye-Adwords, qwalasela izinga lokuguqulwa kwamagama angundoqo ekujoliswe kuwo. I-CPC yimetric ebaluleke kakhulu kwintengiso yedijithali. Kuya kukunceda uqonde ukusebenza kwephulo lakho ngokumisela iindleko ezinxulumene nokuchofoza ngakunye. Ngokuqonda iindleko ngokucofa iintengiso zakho, ungathoba iindleko kwaye ufikelele kubathengi abaninzi.

Isicwangciso segama elingundoqo

Isicwangciso esilungileyo segama elingundoqo sibandakanya ukuphanda ngokwakho, imveliso yakho, kunye nokhuphiswano lwakho. Ukusebenzisa izixhobo ezifana neGoogle Adwords Keyword Planner kunye neGoogle Search Console inokunika ulwazi oluxabisekileyo kwizinto abathengi abazikhangelayo.. Unokujonga kwakhona ukusetyenziswa kokukhangela ngelizwi. Ekugqibeleni, bubugcisa kunye nesayensi ukufumana ibhalansi efanelekileyo phakathi kweendleko kunye nomthamo.

Ummiselo omiselweyo wamagama angundoqo uhambelana ngokubanzi. Kuthetha ukuba intengiso yakho iya kuvela kwiziphumo ezinxulumene namagama angundoqo owakhethileyo. Ukuhambelana kwebinzana, kwelinye icala, ithe ngqo. Ukuba umntu uchwetheza ibinzana ngqo imveliso okanye inkonzo, intengiso yakho iya kuboniswa kubo. Oku kuluncedo ngakumbi xa ufuna ukufikelela kubaphulaphuli behlabathi.

Nje ukuba uqikelele amagama angundoqo ohlobo lwakho, ungazinyusela iintengiso zakho. Ngokusebenzisa iSicwangcisi segama elingundoqo likaGoogle, uya kukwazi ukuba bangaphi abantu abakhangela imveliso yakho, kwaye ungabhida ngokufanelekileyo. Oku kuya kukunceda ubeke uhlahlo lwabiwo-mali lwephulo lakho kwaye ikuvumela ukuba ubeke iliso ekusebenzeni kwamaqela akho eentengiso kunye namagama angundoqo.

Ukusebenzisa amagama angundoqo anegama kuya kwandisa utshintsho lwakho. Oku kuya kukunika ulawulo kwiintengiso zakho kwaye uqondise abathengi kumaphepha akho aphezulu okuguqula. Ungasebenzisa kwakhona isixhobo seGoogle Keyword Planner ukuze uqinisekise amagama akho angundoqo kwaye uqinisekise ukuba afanelekile. UGoogle kunye ne-Bing zisebenzisa ubume beakhawunti yakho ukumisela ukufaneleka. Ngokusebenzisa amagama angundoqo anegama, ungathumela i-traffic ekujoliswe kuyo ngakumbi kwindawo yakho kwaye ufumane ingeniso eninzi. Xa ukhetha amagama akho angundoqo, kufuneka kwakhona uqwalasele indlela ukhuphiswano lwakho oluzisebenzisa ngayo.

Ukufaneleka kubalulekile kwimpumelelo yephulo lakho lentengiso ye-intanethi. Amagama angundoqo owakhethayo kufuneka ahambelane kakhulu neshishini lakho, ikopi yakho yentengiso, kunye nephepha lakho lokufika. UGoogle uvuza abathengisi abenza iintengiso ezifanelekileyo ngokusekelwe kumagama abo angundoqo.

Amagama angundoqo anomsila omde

I-Adwords amagama angundoqo omsila omde yilabo abangenalo ukhuphiswano oluphezulu kakhulu kwaye banomthamo ophantsi wokukhangela. La magama angundoqo ahambelana neepateni zokukhangela kwiindlela ezahlukeneyo ezifana nelizwi, umfanekiso, kunye nesicatshulwa. Ngenxa yomthamo wabo ophantsi, kulula ukureyishwa kunamagama angundoqo akhuphisanayo. Isinyathelo esilandelayo kukongeza la magama angundoqo kumxholo wakho.

Amagama angundoqo anomsila omde aneenzuzo ezininzi. Ngomnye, zixabiso eliphantsi kunamanye amagama angundoqo. Komnye, benza itrafikhi engakumbi. Esi sesona sizathu sibalulekileyo sokuba amagama angundoqo anomsila omde lukhetho olulungileyo lwePPC. Nangona kunjalo, ukusebenzisa la magama angundoqo kunokuba ngumngeni, ngakumbi ukuba uqhuba ishishini elikhuphisanayo. Kukho iimpazamo ezininzi omele uziphephe xa usebenzisa amagama angundoqo anomsila omde.

Isitshixo kuphando lwegama elingundoqo kukuqonda ukuba abathengi bakho bafuna ntoni. Emva koko, yenza uluhlu lwamagama angundoqo anomsila omde anxulumene neso sihloko. Isihloko esiphambili okanye amagama angundoqo entloko kulula ukuza nawo, kodwa amagama angundoqo anomsila omde afuna ingcinga engakumbi. I-plugin efana neyethu inokukunceda ngeli nyathelo.

Ngoxa i-Google Adwords Keyword Planner iyona sixhobo esithandwa kakhulu sophando kumagama angundoqo omsila omde, ayikuphela kwesixhobo esinokusetyenziswa. Kukwaluncedo ukuphonononga umxholo kwiwebhusayithi yakho. Amathuba anjalo, iqulethe umxholo onxulumene ne-niche yakho okanye imveliso. Ukufunda umxholo wewebhusayithi yakho kuya kukunceda uvelise imibono yamagama angundoqo. Unokusebenzisa isixhobo esinika ulwazi lomntu okhuphisana naye. Ezi zixhobo ziluncedo kuphando lwegama elingundoqo kunye nokuphucula.

Amagama angundoqo omsila omde anenzuzo kakhulu ngenxa yezizathu ezininzi. Ngelixa besenokungakuzisi umkhukula wezithuthi, ziya kujoliswa kakhulu kwaye zibangele i-ROI ephezulu kunamagama angundoqo omsila. Isitshixo kukufumana amagama angundoqo omsila omde afanelekileyo kwi-niche yakho kwaye afanelekileyo kwiimveliso ozithengisayo.

Ukwahlula uvavanyo

Ukuvavanywa kokwahlula kwi-Adwords kukuvumela ukuba ubone ukuba yeyiphi intengiso eyenza ngcono kwiimeko ezahlukeneyo. Ukuba ujonge indlela yokuphucula ukuguqulwa kwewebhusayithi yakho, ukuvavanya iintlobo ezahlukeneyo zentengiso kuya kukunika umbono ongcono wokuba imarike yakho iphendula ntoni na. Umzekelo, Ukwahlulahlula ikopi yentengiso yovavanyo kunokukunceda ukuba ufunde malunga nentengiso yakho ye-demographics kunye ne-psychographics. Inokukunceda ukuba uqonde imeko yeemvakalelo yomntu okhangela imveliso okanye inkonzo yakho.

Ukuvavanywa kokwahlula kwi-Adwords kunokwenziwa ngezixhobo ezahlukeneyo kunye nobuchule. Esinye isixhobo esinjalo yi-Optmyzr. Ikuvumela ukuba wenze intengiso eneempawu ezahlukeneyo zentengiso yokubhaliweyo kwaye emva koko ikunike iingcebiso kumntu ngamnye ngokusekwe kwidatha yembali kunye novavanyo lwangaphambili lwe-A/B..

Uvavanyo lokwahlulahlula yindlela eqinisekisiweyo yokuphucula iimethrikhi zewebhusayithi yakho kunye nezinga lokuguqulwa. Ingasetyenziswa kumaphepha okuhla, imigca yesihloko ye-imeyile, Iintengiso zikamabonwakude, kunye neemveliso zewebhu. Ngokufanelekileyo kwenza kube lula ukwenza iimvavanyo zokwahlula kunye nokulandelela iziphumo. Ingasetyenziselwa ukuvavanya ukusebenza kwemiyalezo eyahlukeneyo yentengiso.

Enye indlela yokuvavanya ukusebenza kwe-ad kukwenza uvavanyo lwe-A / B ye-multivariate. Ezi mvavanyo zifuna iintengiso ezininzi kwaye zifuna idatha ebalulekileyo yezibalo ukuba ifanele ukwenziwa. Nangona kunjalo, uninzi lweeakhawunti azinamthamo owaneleyo wokwenza iimvavanyo ezininzi. Ukwengeza, iimvavanyo ze-multivariate azisebenzi kakhulu kwaye zifuna umthamo omkhulu ukuba ubaluleke kakhulu.

Iimvavanyo ze-A/B zisebenza kakhulu kumaphepha okufikela. Banokuvavanya iinguqu ezininzi ezifana nezihloko, iitekisi zenkcazo, kwaye ubonise ii-URL. Injongo kukubona ukuba yeyiphi intengiso eyenza ngcono.

Ukhuphiswano lobukrelekrele

Ukusebenzisa ubukrelekrele okhuphisana nabo yindlela elungileyo yokumisela ukuba zeziphi na izicwangciso ezisetyenziswa ngabantu okhuphisana nabo. Inokukunceda wenze izigqibo ezikrelekrele malunga namaphulo akho kwaye uqonde ngcono indlela yokukhuphisana nawo. Ngethamsanqa, kukho izixhobo ezininzi ezifumanekayo zokukunceda uhlalutye idatha yomntu okhuphisana naye. Ezi zixhobo zivela kwi-free ukuya kwindleko kwaye ziya kuhlalutya idatha engaziwa okanye ethile. Ungatolika izinto ezahlukeneyo zamaphulo okhuphisana nawe ngokwakho, kodwa izixhobo ezifana ne-Serpstat kunye ne-AdWords ekhuphisana nobukrelekrele inokubonelela ngombono omkhulu..

Unokusebenzisa i-SEMRush ukubona ukuba benza ntoni okhuphisana nabo, kuquka ukuba ngawaphi amagama angundoqo kunye neentengiso abazisebenzisayo. Inokukunika ukuqonda kwabo bakhuphisana nabo’ organic kunye imizamo ihlawulwe. Unokukhangela indawo yomntu okhuphisana naye kwaye ubone iintengiso zabo. Ukusebenzisa izixhobo zokuhlalutya okhuphisanayo kunye nolwazi kwinzuzo yakho ngundoqo kwimpumelelo.

Ezinye izixhobo zibonelela ngezilingo zasimahla kunye nezicwangciso zamaxabiso aphantsi, ngoxa abanye befuna umrhumo wenyanga. Nangona kunjalo, abantu abaninzi baya kufuna ngaphezu kwesinye isixhobo sokuhlalutya okhuphisana nabo ukugqiba uhlalutyo lwe-360-degree. Ukwengeza, ezinye zezona zixhobo zidumileyo zokuhlalutya okhuphisana nazo ziya kubonelela ngeziphumo zamaphulo okukhangela ahlawulweyo, ngelixa ezinye ziya kuba luncedo kwezinye iintlobo zemikhankaso yokuthengisa yedijithali.

Ukusebenzisa izixhobo zobukrelekrele okhuphisana nabo yindlela entle yokwenza izigqibo ezihlakaniphileyo malunga neentengiso zakho. Umzekelo, into eyenziwa ngabakhuphisana nawe inokukunceda wenze iintengiso ezingcono kwaye ufumane imithombo emitsha yetrafikhi. Isixhobo esifanelekileyo sobukrelekrele esikhuphisana nawe siya kukubonisa apho iintengiso zomkhuphisana wakho ziboniswa khona kwaye zichitha malini. Iya kukunika ukuqonda ukuba zeziphi iinethiwekhi kunye nemithombo yendlela okhuphisana nabo abayisebenzisayo, ekunceda ukuba ugxininise imizamo yakho ngokufanelekileyo.

Ukuba ukwishishini elikhuphisanayo, ungasebenzisa isixhobo esinje ngeSEMrush okanye iKantar. Banikezela ngezixhobo zobukrelekrele ezikhuphisanayo kuluhlu olubanzi lwamashishini kwaye banokukunceda ukuba ujonge abantu okhuphisana nabo.’ Izicwangciso zePPC. Izixhobo zobukrelekrele ezikhuphisanayo zinokukubonelela ngezilumkiso zamagama angundoqo, amaphepha okumisa, kunye neminye imiba yentengiso yokhuphiswano lwakho.

Kukho izinto ezininzi ekufuneka ziqwalaselwe xa usebenzisa i-Adwords. Ezi zinto ziquka i-ad yegama elingundoqo elinye iqela (UMHLABA), Inqaku lomgangatho, Ubuninzi bebhidi, kwaye Iindleko ngokucofa. Ezi zinto zinokukunceda wenze iphepha lokufika elinomtsalane kwaye linika ixabiso kwiindwendwe. Nazi ezinye iingcebiso zokukunceda wenze iphepha lokumisa eliya kutsala iindwendwe kwaye liguqule libe ngabathengi.

Iqela elinye legama elingundoqo lentengiso (UMHLABA)

Iqela Elilodwa leNtengiso yegama elingundoqo, okanye SKAG, yindlela enhle yokudala ubudlelwane obugxininisekileyo phakathi kwegama elingundoqo kunye nekopi yesikhangiso, ngelixa uphepha ukuntsonkotha kokudala inani elikhulu lamaqela e-Ad. Nangona kunjalo, Amaqela entengiso yegama elingundoqo elinye ayilophulo ngalinye. Ubuchwephesha abunconywa kumaphulo anomxholo, njengewebhusayithi enikezelwe kwimveliso okanye inkonzo enye.

Ii-SKAG zikwavumela ulawulo olungakumbi kwiibhidi zegama elingundoqo kunye nohlahlo lwabiwo-mali lwe-PPC. Xa isetyenziswe ngokuchanekileyo, banokukunceda ugcine iphulo lakho lePPC liphantsi kolawulo. Kuba lilinye igama elingundoqo elivela kwiqela elinye leentengiso, unokubeka iliso kwiindleko ezipheleleyo zomkhankaso wesikhangiso kwaye ubeke iliso kumagama angundoqo ngokulula.

Indlela yeQela leNtengiso yegama elinye elingundoqo inokukunceda ukuba uphucule amaphulo akho ePPC ngokuphucula ukufaneleka kwawo. Ikuvumela ukuba usebenzise igama elingundoqo elinye kwiqela ngalinye lentengiso, ukuqinisekisa ukuba iintengiso zakho ziya kuvela phambi koluhlu olubanzi lwabasebenzisi. Isebenza kakuhle ngamaphulo amancinci, kodwa njengoko iphulo lakho likhula, ukusebenzisa amagama angundoqo amaqela eentengiso kunokwenza ukulawula iphulo lakho kube nzima ngakumbi.

Inqaku lomgangatho

Kukho izinto ezininzi ezichaphazela uMgangatho weNqaku leentengiso zakho. Eyona nto ibalulekileyo yireyithi yokucofa. Lo ngumlinganiselo wokuba mangaphi amaxesha abantu bacofa intengiso yakho, nto leyo ethetha ukuba xa ufumana izinga eliphezulu lokucofa, intengiso yakho inokufaneleka kwaye isebenze.

Ukufaneleka kwekopi yakho yentengiso kwakhona yinto ebaluleke kakhulu kwiNqaku loMgangatho. Oku kubalulekile kuba umxholo owusebenzisayo kufuneka uhambelane namagama akho angundoqo. Kungenjalo, Iintengiso zakho zinokuvela njengezingabalulekanga okanye zilahlekisayo. Ikopi efanelekileyo kufuneka ibambe, kodwa ayibambi kangako kangangokuba iyatenxa kumxholo wamagama angundoqo. Kwakhona, kufuneka ijikelezwe sisicatshulwa esifanelekileyo. Ngokwenza oku, uya kuba nakho ukuzisa eyona ntengiso ifanelekileyo kumthengi onokubakho.

Enye into echaphazela umgangatho wakho wamanqaku luhlahlo lwabiwo-mali. Ukuba unebhajethi encinci, ukwahlula iintengiso zakho isenokungabi lolona khetho lulungileyo. Uvavanyo lokwahlula kuphela aluyi kuba nefuthe kuzo zonke iintengiso zakho, kodwa uya kuba nemali encinci yokuzama. Nangona kunjalo, akunakwenzeka ukuba uphucule uMgangatho weNqaku leentengiso zakho.

Umgangatho wamanqaku e-akhawunti yakho ye-AdWords yimetric ebaluleke kakhulu eya kuqinisekisa ukuba zisebenza kangakanani iintengiso zakho. Amanqaku omGangatho aphezulu aya kuthetha amaxabiso aphantsi eCPC kunye nokuvezwa okungcono kwendawo yakho. Okukhona zibalulekile iintengiso zakho, kokukhona iNqaku lakho loMgangatho liya kuba liphezulu. Ngokusebenzisa umxholo ofanelekileyo, uya kuba nakho ukukhupha amaxabiso aphezulu kwifandesi.

Ukongeza kwibhidi yakho yeCPC, Inqaku loMgangatho liya kuqinisekisa ukufaneleka kweentengiso zakho. Oku kubalulekile kuba kuchaphazela iNtengiso yeNtengiso. Okukhona aphezulu amanqaku asemgangathweni, abantu abanokucofa ngakumbi kwiintengiso zakho. Kufanelekile ukutyala ixesha kunye nomzamo wokwandisa iNqaku lakho loMgangatho kuba liya kukunika indawo engcono kunye neendleko eziphantsi ngokuchofoza.

Ukuba unebhajethi encinci, usenakho ukukhuphisana ngokuchasene nohlahlo lwabiwo-mali olukhulu lwabanye. Khumbula, ungabetha abo bachitha izigidi zeerandi ngaphandle kokunikela ingqalelo enkulu kumgangatho. Logama nje uzisa iziphumo ezilungileyo, kufuneka uvuzwe ngokubekwa ngcono.

Ubuninzi bebhidi

Ukuba ufuna ukuchitha imali encinci kwiphulo lakho leGoogle Adwords, ukuthoba ibhidi kumagama angundoqo athile kumaqela athile entengiso inokuba yindlela entle yokucutha iindleko zakho-ngoguqulo ngalunye.. Esi sicwangciso siya kunciphisa ibhajethi yakho yonke kuba uya kuchitha imali encinci kumagama angundoqo angaguqukiyo ngokunjalo. La magama angundoqo anesiseko esibanzi kwaye asenokungaqhubi itrafikhi echanekileyo okanye aguqule ngesantya osifunayo. Nokuba kutheni, banokukubiza ngaphezu kokuba ungathanda. Ukwandisa iibhidi zakho kumagama angundoqo athile nako kuya kukunceda wonge imali.

Ngaphambi kokukhetha ibhidi, kufuneka umisele injongo yephulo lakho. Kukho iindlela ezahlukeneyo onokuthi uhambe ngazo, kunye nesicwangciso esilungileyo sokubhida singenza okanye siphule iphulo lakho. Emva kokuba uyayazi injongo yakho, emva koko ungahlengahlengisa isicelo sakho ukuze uyifezekise. Ukuba injongo yakho kukuvelisa i-traffic eninzi, unokonyusa ibhidi yakho ephezulu ukutsala abantu abaninzi kwiwebhusayithi yakho.

Xa ubhida kuGoogle Adwords, kufuneka uqiniseke ukuba intengiso yakho ibaluleke kakhulu. UGoogle uya kwabela igama ngalinye elingundoqo amanqaku omgangatho ukusuka kwelinye ukuya kwelishumi. Okukhona aphezulu amanqaku asemgangathweni, Okuya phezulu intengiso yakho iya kuvela kwindawo ephezulu yeziphumo zophendlo.

Ungasebenzisa kwakhona i-ROAS ekujoliswe kuyo (Buyela Kwi-AdWords Chitha) ukuseta ibhidi efanelekileyo. I-ROAS ekujoliswe kuyo yi-avareji yokuguqulwa kwexabiso ngedola nganye echithwe kwiintengiso zakho. Ngamanye amazwi, ukuba uyachitha $1 ekubekweni kwentengiso, kufuneka ulindele ukuvelisa $3 kwiintengiso. Unokuseta ixabiso elithile lokuguqulwa kwimikhankaso yakho ngokusebenzisa ukulandelela ukuguqulwa. Ukusebenzisa olu phawu, kufuneka ube nayo 15 ukuguqulwa kokugqibela 30 iintsuku.

Indawo kaGoogle yokujonga inguquko ikuvumela ukuba uhlalutye ukusebenza kweentengiso zakho kwaye ulandelele ukuba ziguquka njani na. Inokukunceda wenze izigqibo ezinolwazi malunga nokuba ungawanyusa okanye ungawanyusi ibhidi ephezulu okanye utshintshe isicwangciso seqela ngalinye lentengiso.

Iindleko ngokucofa

Iindleko ze-AdWords zinokwahluka kakhulu, kuxhomekeke kuhlobo lwemveliso okanye inkonzo oyithengisayo. Umzekelo, a $15 imveliso ye-e-commerce okanye a $5,000 inkonzo isenokungafanelanga ukuchitha ngaphezulu $20 ngonqakrazo ngalunye ukufumana undwendwe olunye kwindawo yakho. Ukuze uqikelele iindleko ezifanelekileyo ngokucofa, yithathele ingqalelo iROI yakho. Isihlanu ukuya kwesinye ingeniso-kwi-ad-spend ratio idla ngokwanelisayo.

Ngelixa kunokubonakala kulinga ukonga imali ngokuhlawula kancinci intengiso, oku kunokuba yingozi kwishishini lakho. Oku akukona nje inkcitho yemali, kodwa kusenokwenzeka ukuba awufumani ucofa ekujoliswe kulo. Iinkampani zentengiso zihlala ziseta iiCPC zisebenzisa ifomula okanye inkqubo yokubhida. I-CPC yimali oya kuyihlawula umpapashi ngalo lonke ixesha umntu ecofa intengiso yakho, kwaye uninzi lwabavakalisi basebenzisa umboneleli womntu wesithathu ukukuqhagamshela kubathengi abanokubakho.

Iimetrics zeCPC zohlulwe zibe ziindidi ezimbini: umndilili kunye nobuninzi. Umndilili we-CPC yimali ocinga ukuba unqakrazo ngalunye lufanelekile, ngelixa eyona CPC yeyona mali iphezulu ozimisele ukuyihlawula. UGoogle ucebisa ukuba kusete obona buninzi beCPC $1. Ixabiso lezandla ngokucofa ngokubhida yindlela eyongezelelweyo yokuseta ubuninzi beeCPCs.

I-AdWords ingaba sisixhobo esinamandla seshishini kubathengisi be-e-commerce. Inceda ukubeka iimveliso zakho phambi kwabathengi abafuna iimveliso ezifanayo. Ngeentengiso zikaGoogle, uhlawula kuphela xa umntu ecofa intengiso yakho. Ungachitha kancinci kangangoko $2 ngokucofa ukuba uzimisele ukutyala ixesha kunye nemali efunekayo ukwenza umkhankaso we-AdWords ophumeleleyo.

I-Google AdWords yeyona nkqubo isetyenziswa kakhulu kwi-intanethi yentengiso. Kulula ukubala i-ROI kwaye usete iinjongo zokuthengisa. Ungathelekisa iindleko zakho ngokuchofoza kunye nebenchmarks zeshishini. Umzekelo, ireyithi yonqakrazo-ngokusebenzisa inkampani ye-real estate yi 1.91% kwinethiwekhi yokukhangela kunye 0.35 ipesenti yomboniso womnatha.

Ukongeza kumlinganiselo weCPC, kufuneka kwakhona uqwalasele ixabiso loguqulo. Xa ulungiselela inkcitho yakho yentengiso, kuya kufuneka usebenzise imodeli yonikezelo olulungele iinjongo zeshishini lakho. Umzekelo, ukuba uqhuba iphulo lokuthengisa ngolwesihlanu olumnyama, kufuneka usebenzise imodeli yoyelelwano yokuGqibela engaKho ngokuthe ngqo. Le modeli yobalulo iyakubandakanya ukuthenga kunqakrazo olungathanga ngqo lokugqibela.

I-AdWords liqonga lentengiso elivela kuGoogle. Iqonga livumela abathengisi ukuba benze kwaye balawule amaphulo. Iintengiso kwiphulo le-AdWords zidityaniswe ngamagama angundoqo, nto leyo eyenza kube lula ukulawula. Umzekelo, Iphulo ngalinye lingabandakanya intengiso enye kunye namagama angundoqo amaninzi. La magama angundoqo aqhele ukusetwa kungqamaniso olubanzi, into ethetha ukuba ziya kuvela naphi na kumbuzo wophendlo.

Google AdWords

Kukho izinto ezininzi ezibalulekileyo ekufuneka uziqwalasele xa uthatha isigqibo sokuba usebenzise iGoogle AdWords ukukhuthaza ishishini lakho. Okokuqala, Kuya kufuneka wazi ukuba luhlobo luni lwabaphulaphuli ekujoliswe kubo ofuna ukufikelela kubo. Kwakhona, kufuneka wenze isigqibo malunga nendlela yokuqokelela imali yebhidi. Kukho iintlobo ezahlukeneyo zephulo, kwaye nganye ifuna ukuba unikezele ngolwazi oluthile. Umzekelo, ukuba uqhuba ivenkile ebonakalayo, Kufuneka ukhethe indawo yejografi ngaphakathi kweradiyasi efanelekileyo yendawo yakho. Ukuba uqhuba indawo ye-ecommerce kunye neemveliso ezifuna ukuthunyelwa, unokukhetha indawo ekhonza abaphulaphuli bakho.

Ireyithi yokucofa (CTR) yeyona nto iphambili ekuqinisekiseni ukuba iintengiso zakho zifanelekile kangakanani na. Iphezulu i-CTR, Okukhona kufanelekile intengiso yakho kunye negama elingundoqo kubathengi. Ii-CTR zibalwa ngokujonga idatha yembali kunye noqikelelo. Ukuba i-CTR yakho ingaphantsi komndilili, ungafuna ukucinga ngokuyilungisa ikopi yentengiso yakho.

I-Google AdWords liqonga lentengiso ye-intanethi evela kuGoogle evumela abathengisi bafikelele kubaphulaphuli abajolise kubo. Benza oku ngokubeka iintengiso kwiziphumo zophando, ezidla ngokuboniswa ecaleni kwezinye iiwebhusayithi. Ezi ntengiso ziya kuboniswa kubathengi abanomdla kakhulu kwiimveliso okanye iinkonzo ozinikezelayo. Ukuze uqinisekise ukuba iintengiso zakho zibonwa ngabaphulaphuli abafanelekileyo, kufuneka ukhethe amagama angundoqo afanelekileyo, yenza intengiso ekumgangatho ophezulu, kwaye uqhagamshele iintengiso zakho emva kokucofa amaphepha okufikela.

IiAdwords zikaGoogle yindlela enexabiso eliphantsi yokuthengisa iimveliso kunye neenkonzo zakho. Ayifuni ibhajethi enkulu yokuyila, kwaye akukho mali incinci ekufuneka uyichithe. Ngaphezu koko, ungajolisa iintengiso zakho kwaye uzibonise kuphela kwizixeko kunye neendawo ezithile, nto leyo eluncedo kakhulu ukuba ungumlungiseleli wenkonzo yasentsimini.

Uphando lwamagama angundoqo

Uphando lwegama elingundoqo linye yezona zinto zibalulekileyo kuyo nayiphi na iphulo le-SEO. Yiloo nto eyenza iwebhusayithi yakho ibonakale phezulu kwiziphumo zokukhangela zikaGoogle. Ngaphandle kwayo, awuyi kuba namagama angundoqo athembekileyo kumxholo wakho, iithegi zesihloko, okanye ikhalenda yeblogi. Kwakhona, uya kuphoswa ngamathuba amaninzi. Xa yenziwe ngokuchanekileyo, uphando lwegama elingundoqo lulula kwaye luphumela kwiinkonzo ezijoliswe kwi-laser.

Isitshixo kukuphanda amagama angundoqo amaninzi kangangoko kunokwenzeka kwigama elingundoqo okanye ibinzana. Umcwangcisi wegama elingundoqo likaGoogle unokukunceda ngophando lwegama elingundoqo. Esi sixhobo sinokubonisa umthamo wokukhangela kunye nokhuphiswano lwamagama angundoqo kunye namabinzana. Oku kuluncedo ngakumbi ukuba usebenzisa isicwangciso se-SEO sasekhaya. Ngokumisela ukuba ngawaphi amagama angundoqo abantu abawakhangelayo ekuhlaleni, uya kukwazi ukujolisa kwimarike efanelekileyo. Ngokucofa okumbalwa kweqhosha, ungenza ukuba intengiso yakho iboniswe phambi kwaba bathengi.

Ungasebenzisa kwakhona i-Google Keyword Planner ukumisela umthamo wokukhangela wenyanga wamagama angundoqo ahlukeneyo. Esi sixhobo sinika i-avareji yevolumu yokukhangela yenyanga ngokusekelwe kwidatha yeGoogle. Ikwakubonisa amagama angundoqo anxulumeneyo. Unokusebenzisa izixhobo ukukhangela amakhulu amagama angundoqo, kwaye unokubona ukuba zithandwa kangakanani kwi-niche yakho ekhethiweyo.

Uphando lwegama elingundoqo lungasetyenziselwa ukunyusa i-traffic injini yokukhangela kunye nokuphucula umxholo wewebhusayithi. Injongo kukuqonda iimfuno zabathengi bakho abanokubakho kwaye unikeze izisombululo ngendlela ye-SEO elungiselelwe umxholo. Ukusebenzisa isixhobo segama elingundoqo leGoogle, unokugqiba ukuba ngawaphi amagama kunye namabinzana afunwayo ngabantu kwimarike yakho ekujoliswe kuyo. Isicwangciso sakho somxholo kufuneka sinikeze ixabiso lokwenene kwiindwendwe zakho. Hlala unyanisekile kwaye ubhale ngokungathi ubhalela umhlobo.

Enye into ebalulekileyo kwi-AdWords yophando lwegama elingundoqo nenjongo. Iintengiso zikaGoogle zibhenela kubasebenzisi abazijonga ngenkuthalo izisombululo. Kwelinye icala, abantu abangazikhangeliyo izisombululo ngokukhutheleyo banokukhangela nje.

Inkqubo yokubhida

Ibhidi ye-Adwords yinkalo ebalulekileyo yamaphulo eentengiso. Kwimarike yokhuphiswano, iindawo zokubeka i-ad zinqabile kwaye ukhuphiswano luphezulu. Ukuphumelela, Kuya kufuneka wazi iibhidi ezifanelekileyo ukufikelela kubaphulaphuli obafunayo. Unokusebenzisa idatha ekrelekrele ukwenza ngcono iibhidi zakho.

Izicwangciso zebhidi ze-Adwords zikunceda ufanise iinjongo zakho kunye neebhidi ezifanelekileyo. Kukho amaqhinga amabini afanayo amaxabiso: CPC (ixabiso-kwiwaka ngalinye) kunye neCPA (indleko-nge-ekufunyanwayo). Ungasebenzisa ibhidi ezenzekelayo ukuseta uhlahlo lwabiwo-mali lwemihla ngemihla kwaye usete ngesandla iibhidi zamagama angundoqo kunye namaqela eentengiso. Ukubhida ngesandla kunika ulawulo olukhulu kumaphulo akho entengiso.

Ukuba unamagama angundoqo angaphezu kwelinye okanye iqela leentengiso, ungasebenzisa i-bid modifiers ukunciphisa iindleko zephulo. Unokukhetha kwakhona ukujolisa ummandla othile wejografi, ixesha losuku, okanye isixhobo sombane. Unokusebenzisa izilungisi zebhidi ukunciphisa iintengiso zakho kubaphulaphuli abangcono kakhulu.

Inqaku lomgangatho lisitshixo kwinkqubo yokubhida ye-Google Adwords. Amanqaku asemgangathweni ngumlinganiselo wokuba zifaneleke kangakanani na iintengiso zakho kumbuzo wokukhangela. Okukhona aphezulu amanqaku asemgangathweni, ngakumbi ukuba intengiso yakho iya kuvela phambi komntu ofanelekileyo. Kubalulekile ukuqonda indlela amanqaku asemgangathweni asebenza ngayo. Ukufunda indlela yokufumana amanqaku akumgangatho ophezulu kuya kukunceda ube ngumbhidi osebenzayo.

Ukujolisa kwakhona

Ukubuyisela kwakhona sisixhobo esinamandla semikhankaso yentengiso yedijithali. Inceda amashishini afikelele kubathengi abangaguqukanga kutyelelo lwabo lokuqala. Ngokwezibalo, 96 ukuya 98 Ipesenti yabatyeleli bewebhu abagqibi ukuthenga okanye balahle inqwelo yabo yokuthenga. Kwaye iipesenti ezimbini ukuya kwezine kuphela eziguqukayo zibe ngumthengi wokwenene kutyelelo lokuqala. Ngoko ke, Ukubuyisela kwakhona kunceda amashishini aphinde azibandakanye nabathengi abangaguqukiyo ngokubakhumbuza ngeemveliso okanye iinkonzo ababonise umdla kuzo ngaphambili..

Amaphulo okubuyisela kwakhona anokusekwa nge-akhawunti ye-Adwords kaGoogle. Inokujolisa kubasebenzisi kwiiwebhusayithi ezahlukeneyo kunye namaqonga afana neYouTube kunye nezicelo ze-Android. I-Adroll ikwavumela abakhangisi ukuba benze amacandelo esiko ukulandelela iindwendwe zewebhusayithi. Ngaphezu koko, abathengisi banokusebenzisa iakhawunti yabo ekhoyo yeGoogle Adwords kule njongo.

Ukubuyisela iintengiso kwakhona kunokusebenza kakhulu kumashishini amancinci. UGoogle uvumela abathengisi ukuba bajolise kubaphulaphuli kwezinye iiwebhusayithi ngeAdwords, kwaye abathengisi banokwenza iintengiso zifikelele kubaphulaphuli ababathandayo. Banokwahlula abaphulaphuli babo ukuba babonise iintengiso ngokusekelwe kwinto abayenzileyo kwi-intanethi. Okukhona ukhankaso lwakho lokuphinda lujolise ngakumbi, kokukhona iya kusebenza.

Amaphulo okubuyisela asebenza kakuhle kumaphulo exesha elide. Umzekelo, umtywini unokuxhamla kwiphulo lokubuyisela umva phambi kwabathengi abalahliweyo. Kodwa ukuba umtywini unikezela ngenkonzo kaxakeka, isenokungabi lolona khetho lulungileyo. Oku kungenxa yokuba abatywini bemibhobho kaxakeka bakholisa ukukhangela isisombululo esikhawulezileyo kwingxaki kwaye banokungazidingi iinkonzo zakho kwiminyaka ezayo.. Kunoko, ezi ntengiso zinokuba nempumelelo kwimikhankaso ye-ecommerce yexesha elide. Imiyalezo kumaphulo okuthengisa kwakhona ingundoqo.

Ukwahlula uvavanyo

Uvavanyo lokwahlulahlula kwi-Adwords yindlela ekuvumela ukuba ubone ukuba zeziphi iintengiso ezisebenza ngcono. Ungaqhuba iimvavanyo ezininzi ukubona ukuba yeyiphi ene-CTR iphezulu kwaye iyasebenza kakhulu. Intengiso ephumeleleyo iya kuba yeyona ivelisa okona kucofa kakhulu ngexabiso eliphantsi. Unokuthatha inzuzo ye-CTR ngokutshintsha isihloko sentengiso. Uvavanyo lokwahlulahlula lusebenza ngcono xa utshintsha utshintsho olunye ngexesha, njengesihloko. Kufuneka uqhube iimvavanyo ngeentsuku ezimbalwa, ngoko unokubona ukuba zithini iziphumo.

Iintengiso zokuvavanya ukwahlula-hlula zinokukunika ukuqonda okukhulu kwimakethi yakho. Iziphumo zinokutyhila ulwazi lwedemografi kunye ne-psycho-graphic malunga nentengiso yakho. Isenokutyhila eyona nzuzo inkulu yemveliso okanye imeko yeemvakalelo yomphandi. Oku kunokukunceda wenze iintengiso ezingcono kunye namaphepha okufika. Ngentwana yokuzama kunye nempazamo, unokuphucula iziphumo zakho.

Injongo yovavanyo lwe-multivariate kwi-Adwords kukufunda ukuba yeyiphi inguqu esebenza kakuhle kwiakhawunti yakho ethile. Nangona kunjalo, akunakwenzeka ukwenza oku kwiiakhawunti ezininzi kuba umthamo awuphezulu ngokwaneleyo ukwenza idatha ebalulekileyo yezibalo. Yatsho lonto, ungasoloko usenza iimvavanyo ze-A/B zokwahlula ukufumana ukuba yeyiphi intengiso eyiguqula ngcono.

Unokuvavanya kwakhona umgca wenkcazo yentengiso yakho. Umzekelo omhle liqela elilodwa legama elingundoqo elineentengiso ezimbini ezijolise kwigama elingundoqo elinye. Ukuba uvavanya enye intengiso ngaphezulu kwenye, kufuneka uqhube uvavanyo olufanayo kwelinye iqela leentengiso.

I-AdWords sisixhobo esinamandla sokuthengisa kwi-intanethi. Abantu abaninzi bayisebenzisela intengiso yokuhlawula-ngokucofa, kodwa ungasebenzisa indleko-nge-impression okanye indleko-nge-yokufumana ibhidi ukujolisa kubaphulaphuli abathile. Ukwengeza, abasebenzisi abaphambili banokusebenzisa i-AdWords ukwenza nokusebenzisa izixhobo ezahlukeneyo zokuthengisa, njengabenzi begama elingundoqo kunye neentlobo ezithile zovavanyo.

I-Adwords ifana nendlu yefandesi

IGoogle Adwords yindlu yefandesi apho amashishini akhuphisana ngokubonakala kwiziphumo zenjini yokukhangela ngokubhida indawo yentengiso. Injongo kukuqhuba umgangatho wetrafikhi kwiwebhusayithi. Abakhangisi bachaza uhlahlo lwabiwo-mali lweentengiso zabo, kunye nabaphulaphuli abanqwenelekayo ekujoliswe kubo. Basenokubandakanya amakhonkco kumacandelo athile esayithi yabo, idilesi yabo, kunye neenombolo zefowuni.

I-AdWords isebenza ngokubhida kumagama angundoqo ahlukeneyo. Kuxhomekeke kumanqaku ekhwalithi yentengiso, intengiso iya kunikwa isikhundla phezulu okanye ngaphantsi. Iintengiso ezikwinqanaba eliphezulu zihlawula kancinci “ixabiso-ngokuchofoza” kunabo bangaphantsi kwabo. Iphepha elilungileyo lokumisa liza kufakwa phezulu kwiziphumo zenjini yokukhangela kwaye libiza kancinci.

Ukongeza kwibhidi kwizithuba zentengiso, UGoogle ukwabiza amawaka amagama angundoqo. Lo mkhwa ubangele impikiswano. Ngelixa uGoogle ubanga ukuba ukuthengwa kwayo kweentengiso akunasiphumo kwabanye abathengisi, iye yagxekwa ngokudala a “ukugqubana kwemidla” echaphazela ubulungisa befandesi. I-Wall Street Journal igxininise umba kwingxelo yakutshanje.

UGoogle unesicwangciso esibalaseleyo sebhidi. Izama ukubhida kangangoko kunokwenzeka ixabiso umthengi angathanda ukulihlawula. Kodwa oku akusoloko kusebenza. Kungcono ukwenza ibhidi ephezulu kunokuphantsi kwaye uthembe okona kulungileyo. UGoogle ayisiyiyo kuphela inkampani ethatha inxaxheba kwifandesi.

Abakhangisi be-AdWords bachitha amawaka eedola nyanga nganye kumaphulo abo. Kodwa kufuneka bazi ukuba yeyiphi imikhankaso evelisa ezona zithuthi zininzi. Ukuba iPhulo A livelisa iinkokeli ezilishumi ngosuku, kodwa iPhulo B liqhuba ezintlanu kuphela, kufuneka bazi ukuba leliphi iphulo eliqhuba iintengiso ezininzi. Kananjalo kufuneka balandelele ingeniso kwiphulo ngalinye kula.

I-Adwords yimarike ekhuphisanayo. Ukukhetha amagama angundoqo afanelekileyo kubalulekile. Ukunqongophala kophando kunokushiya iintengiso zakho zivela kwiindawo ezingaqhelekanga. Ngaphandle kokulandela uguqulo, Uphando lwakho lwegama elingundoqo aluyi kusebenza. Ungasebenzisa i-SEMrush ukuhlalutya abo ukhuphisana nabo’ amagama angundoqo. Ikubonisa umndilili we-CTR waloo magama angundoqo kunye nokuba bangaphi abanye abathengisi abachithile kuwo.

Kunokwenzeka ukwenza amaphulo amaninzi kwigama ngalinye elingundoqo. Inyaniso, unokuba namaphulo amaninzi kunye namaQela eNtengiso amaninzi. Oku kwenza kube lula ukuthelekisa iintengiso ezivela kwiinkampani ezahlukeneyo. Unokusebenzisa izixhobo ezifana neCrazyEgg, ebonisa ucofa kunye nemiqulu yeendwendwe.

Iyakhuphisana

I-AdWords yifandesi yokhuphiswano apho intengiso yakho ivela xa umntu echwetheza umbuzo osebenzayo. Kukho nabanye abantu abakhuphisana nabo babiza amagama angundoqo afanayo. Ukuba ufuna ukuhlala uphambi kokhuphiswano lwakho, sebenzisa unxulumano lwesiko lokujolisa kubaphulaphuli kunye namagama angundoqo omxholo. Kukwabalulekile ukujonga abo ukhuphisana nabo’ amaqhinga kwaye ugcine umkhondo wendlela aqhuba ngayo.

Yindleko-esebenzayo

Xa umisela iindleko-ukusebenza kakuhle kweentengiso, kufuneka uthathele ingqalelo imiba emibini: ingeniso kunye neendleko. Ingeniso yimali eyenziwe ngokucofa, kanti ixabiso lempahla ethengisiweyo liquka inkcitho yentengiso, iindleko zemveliso, kunye nazo naziphi na ezinye iindleko. Ngokubala ingeniso, unako ukubala i-ROI yephulo kwaye ubone ukuba kubiza kangakanani ukuba uvelise ukuthengisa.

Umndilili wokuguqulwa kweAdWords ngu 2.70%, kodwa eli nani liyahluka ngokuxhomekeke kwishishini lakho. Njengokuba, ishishini lezemali kunye ne-inshorensi linezinga lokuguqulwa kwe 10%, ngelixa i-e-commerce ibona kuphela izinga lokuguqulwa kwe 2%. Uyakwazi ukulandelela amazinga akho okuguqula usebenzisa iPhepha likaGoogle.

Ii-Adwords zikaGoogle sisixhobo esinamandla sokuthengisa esinikezela ngokunamandla angenamkhawulo. Isimahla ukuyisebenzisa kwaye inokunyuselwa amaphulo amakhulu. Kulula ukuyisebenzisa kwaye inikezela ngezigidi zamagama angundoqo ongakhetha kuwo. Ikwabonelela ngamava angenamngcipheko ngaphandle kwezivumelwano okanye izibophelelo. Ngaphezu koko, ungaluhlengahlengisa ngokulula uhlahlo lwabiwo-mali lwakho kwaye urhoxise iphulo lakho ukuba awuboni iziphumo ozifunayo.

Imikhankaso ye-Adwords inokubiza amawaka eedola, kodwa neshishini elincinci linokufumana iziphumo ngamakhulu eedola. Awudingi ukuchitha ngaphezulu $10,000 ngenyanga kwiphulo eliyimpumelelo, kwaye unokumisela imiqobo yohlahlo lwabiwo-mali kunye neebhidi eziphezulu mihla le. Ungajolisa abaphulaphuli ngezinto abazithandayo kunye nokuziphatha, enokukunceda uthobe iindleko zakho ngokucofa. Ungaphinda uqeshe ingcali ye-PPC ukuthoba iindleko zakho ngokucofa. Kodwa ukuqesha ingcali ye-PPC akufuneki kubize kakhulu – kudla ngokuba kutshiphu ukuhlawula umrhumo wenyanga okanye ngenyanga.

Isicwangcisi segama elingundoqo likaGoogle sisixhobo esiluncedo sokuqikelela ibhidi yakho. Ibonelela ngoqikelelo lomndilili weemali zeCPC kumagama angundoqo ahlukeneyo. Ngaphezu koko, ikuvumela ukuba wenze uluhlu lwegama elingundoqo kunye neekholamu kwaye umisele uqikelelo lwephepha lokuqala, iphepha eliphezulu, kunye nebhidi yendawo yokuqala. Isixhobo siya kukwazisa kwakhona malunga namanqanaba okhuphiswano lwegama elingundoqo.

Yindlela entle yokwazisa ngemveliso

Xa usebenzisa i-Adwords ukukhuthaza uphawu lwakho, kufuneka uqiniseke ukuba ujolise abathengi abafanelekileyo. Oku kuthetha ukusebenzisa imibuzo ye-brand kwinqanaba lophando lwegama elingundoqo. Unokusebenzisa iiTrendi zikaGoogle ukujonga ukhangelo lwegama lebhrendi. Kuya kufuneka usebenzise iisayithi zenethiwekhi yoluntu ukujonga indlela abathengi abasabela ngayo kwi-brand yakho. IHootsuite sisixhobo esihle kakhulu kule nto. Kwakhona, qiniseka ukuba ubandakanya uphando kwiphulo lakho le-imeyile ukuze ukwazi ukulinganisa ulwazi lophawu.

Ukwazisa ngemveliso kubalulekile kwindawo yentengiso yanamhlanje, apho ukhuphiswano luye lwanda kwaye abathengi baya bekhetha ngakumbi. Abathengi abanokubakho bafuna ukuthenga kwiibrendi eziqhelekileyo nezithembekileyo. Ngamanye amazwi, bafuna ukuziva ngathi bayabazi abantu abasemva kophawu. Ukusebenzisa imikhankaso yentengiso ukuphakamisa ulwazi lophawu yindlela entle yokufikelela kubaphulaphuli abafanelekileyo.

Unokusebenzisa i-Facebook ukuphakamisa ulwazi lwe-brand. Le nethiwekhi yoluntu yenye yezona ndawo zinkulu ze-intanethi kwihlabathi. Ungajolisa kubasebenzisi kuFacebook ngokwenza iprofayile kuFacebook kwaye ubacele ukuba balandele ikhonkco lakho. Abantu kunokwenzeka ukuba balandele kwindawo yakho ukuba babona igama lebhrendi yakho kwixesha labo likaFacebook.

Ukusebenzisa ukuthengisa kwakhona ukukhuthaza uphawu lwakho lolunye ukhetho olusebenzayo. Eli nqaku likuvumela ukuba ujolise kubantu abandwendwele amaphepha athile okanye babukele iividiyo ezithile. Unokwenza amaphulo okuthengisa kwakhona ukukhuthaza iimveliso okanye iinkonzo ezithile. Esi sixhobo sikwabhetyebhetye kakhulu kwaye sibonelela ngeenketho ezininzi zokujolisa.

Ukusebenzisa imikhankaso yokubuyisela kwakhona yindlela efanelekileyo yokuvelisa izikhokelo kunye neentengiso. Esi sicwangciso sisebenza kakuhle kwiinkampani ezithengisa iimveliso zabo kwi-Intanethi. Ngokutsala kunye nokubuyisela abantu abasele bebonakalise umdla kwiimveliso zakho, uya kuba nakho ukwandisa ukuthengisa kunye nokukhokela isizukulwana.

I-AdWords liqonga lentengiso likaGoogle. Ivumela amashishini ukuba enze iintengiso kwaye alandelele ukusebenza kwawo. Isebenza ngokubhida kumagama angundoqo afanelekileyo. Iingcali ezininzi zentengiso yedijithali ziyisebenzisela ukwandisa ingeniso yazo kunye nokufikelela kubathengi ekujoliswe kubo. Zininzi iingenelo zokusebenzisa eli qonga. Ezi ziquka: inkqubo yefandesi ephilayo, ukufaneleka kwegama elingundoqo kunye neziphumo zokulandelela.

IiAdWords zikaGoogle liqonga lentengiso likaGoogle

IiAdWords zikaGoogle liqonga lamashishini ukufikelela kubantu ekujoliswe kubo ngeentengiso zabo. Iqonga lisebenza kwimodeli yokuhlawula-ngokuchofoza, okuthetha ukuba amashishini ahlawula kuphela xa abasebenzisi becofa kwiintengiso kwaye bajonge iiwebhusayithi zabo. Ikwavumela amashishini ukuba alandelele ukuba zeziphi iintengiso ezicofayo kwaye zeziphi iindwendwe ezithatha inyathelo.

IGoogle AdWords yindlela entle yokukhuthaza iwebhusayithi okanye imveliso. Unokwenza kwaye ulawule intengiso yakho kwiifomathi ezahlukeneyo, kuquka okubhaliweyo kunye nomfanekiso. Kuxhomekeke kwifomathi yentengiso oyikhethayo, Iintengiso zokubhaliweyo ziyakuboniswa kwenye yeesayizi ezininzi eziqhelekileyo.

I-Google AdWords ikuvumela ukuba ujolise kubathengi abanokubakho ngokusekelwe kumagama angundoqo kunye nendawo yejografi. Ungajolisa iintengiso zakho kumaxesha athile osuku, njengamaxesha omsebenzi. Umzekelo, amashishini amaninzi aqhuba iintengiso kuphela ukusuka 8 AM ukuya 5 PM, ngelixa amanye amashishini enokuvulwa ngeempelaveki kuphela. Ngokusebenzisa amagama angundoqo ahambelana nemveliso okanye inkonzo yakho, unokufikelela kubaphulaphuli ababanzi kwaye wandise i-ROI yakho.

Intengiso kuPhendlo lukaGoogle yenza inxalenye enkulu yengeniso kaGoogle. Ikwandise iinzame zayo zentengiso kwiYouTube, owabona a 50% ukunyuka konyaka-enyakeni kwikota yayo yokuqala. Ishishini lentengiso likaYouTube libamba isabelo esikhulu seedola zentengiso kude neTV yesiqhelo.

I-Google AdWords ayiyona iqonga elilula ukulisebenzisa, kodwa ibonelela ngeenzuzo ezininzi kumashishini e-ecommerce. Iqonga linika iindidi ezintlanu zamaphulo. Unokusebenzisa enye ukujolisa abaphulaphuli abathile, ebalulekileyo kumashishini e-ecommerce. Umzekelo, unokumisela iphulo lokujolisa abathengi ngokusekelwe kwimikhwa yabo yokuthenga kunye nenjongo yokuthenga.

Ngaphambi kokudala iintengiso zeGoogle AdWords, kubalulekile ukuchaza iinjongo zakho. Ngokufanelekileyo, iintengiso kufuneka ziqhube itrafikhi ukuya kwiphepha elifanelekileyo lokumisa. I-AdWords zikaGoogle zibonelela ngeendlela ezimbini zokubhida: ukuseta ibhidi ngesandla kunye nokusebenzisa isicwangcisi segama elingundoqo. Le yokugqibela inokuba yindleko-esebenzayo, kodwa ifuna ulondolozo olongezelelweyo.

Yifandesi ephilayo

Ibhidi ye-AdWords yinkqubo yokubhida kwindawo ethile yentengiso kwiziphumo zokukhangela. Imali oyibhidayo kwintengiso yakho iya kuchaphazela umgangatho wamanqaku owafumanayo. Ukuba unamanqaku akumgangatho ophezulu, intengiso yakho iya kufumana amanqanaba aphezulu kunye neCPC esezantsi.

Kule nkqubo, eyona ntengiso ingcono ifumana indawo yentengiso ephezulu kwiziphumo zophendlo. Ukwandisa ibhidi yakho akuqinisekisi ukuba ube kwindawo ephezulu. Kunoko, kufuneka ubenentengiso egqwesileyo ehambelana nexesha lokukhangela kwaye idibana nemigangatho ye-Ad Rank.

I-AdWords yenza iNqaku loMgangatho ngexesha lokwenyani kulo lonke igama elingundoqo. Le algorithm ithatha izinto ezininzi kwi-akhawunti xa ubala umgangatho womgangatho. Ukuba iNqaku loMgangatho liphantsi, I-AdWords ayizukubonisa intengiso yakho. Ukuba unamanqaku aphezulu, intengiso yakho iya kuboniswa phezulu kwiziphumo zokukhangela zikaGoogle.

Ukufaka isicelo, Kuya kufuneka ulazi igama lakho elingundoqo kwaye usete iintlobo zomdlalo wakho. Oku kuya kuchaphazela imali oyihlawulayo ngegama ngalinye elingundoqo kunye nokuba uya kuba kwiphepha elinye. Ibhidi ikubeka kwifandesi kaGoogle ukumisela ukuba zeziphi iintengiso eziza kuvela. Ngokuqonda ama-nuances ale nkqubo, uya kukwazi ukubhida ngobulumko.

Ivumela abathengisi ukuba bakhethe amagama angundoqo afanelekileyo kwishishini labo

Xa ukhetha amagama angundoqo kwiphulo lakho lentengiso, kufuneka ugcine ukufaneleka kwentengiso yakho kwigama elingundoqo engqondweni. Ukufaneleka kwentengiso yinto ebalulekileyo kuba ichaphazela ibhidi yakho kunye neendleko ngokucofa. Kwi-Adwords, ungajonga umgangatho wamanqaku akho angundoqo ukumisela ukufaneleka kwentengiso yakho. Inqaku lomgangatho linani elithi Google linika igama ngalinye elingundoqo. Amanqaku akumgangatho ophezulu athetha ukuba intengiso yakho iya kubekwa ngaphezu kwabakhuphisana nabo abanamanqaku aphantsi.

Xa sele unoluhlu lwamagama angundoqo, ungaqala ukwakha iphepha lokumisa elijolise kula magama angundoqo. Eli phepha lokufikela liya kuthi ke liqondise abafaki-zicelo abatsha abafuna ukusebenza kwishishini lakho. Ukongeza kumaphepha okufika, unokuphinda usebenzise iikhankaso ze-Adwords ukujolisa la magama angundoqo.

Olunye uqwalaselo olubalulekileyo xa ukhetha amagama angundoqo kwiphulo lakho lentengiso ngumthamo wokukhangela wamagama akho angundoqo. Amagama angundoqo anevolumu yokukhangela ephezulu axabisa kakhulu ukubhida. Oku kuthetha ukuba kufuneka ukhethe kuphela amagama angundoqo ambalwa kunye nomthamo wokukhangela ophakathi. Oku kuya kukunceda ugcine uhlahlo lwabiwo-mali lwakho kwamanye amagama angundoqo anokuthi avelise iziphumo.

Ivumela amashishini ukuba alandelele ukusebenza kweentengiso zawo

Iintengiso zikaGoogle zivumela amashishini ukuba alandelele ukusebenza kweentengiso zawo, kuquka ukuba zingaphi ucofa abazifumanayo kwaye zingaphi iintengiso abazenzayo. Amashishini anokuseta uhlahlo lwabiwo-mali kwaye alutshintshe njengoko kuyimfuneko. Umzekelo, ukuba ufuna ukuchitha imali ethile ngokucofa, unokuseta uhlahlo lwabiwo-mali oluphantsi lwezixhobo ezithile kunye nohlahlo lwabiwo-mali oluphezulu kwezinye izixhobo. Emva koko, I-AdWords iya kuzihlengahlengisa ngokuzenzekelayo iibhidi zakho ngokwephulo lakho.

Ukulandelela uguqulo yenye indlela yokulandelela impumelelo yeentengiso zakho. Ikuvumela ukuba ubone ukuba bangaphi abathengi oye wabazuza ngeentengiso zakho kunye nesixa esipheleleyo semali oyichithile kuguqulo ngalunye.. Olu phawu lunokuzikhethela, kodwa ngaphandle kwayo, Kuya kufuneka uqikelele ukuba ingakanani i-ROI onokuyilindela kwiphulo lakho. Ngokulandela uguqulo, ungalandelela yonke into ukusuka kwintengiso yewebhusayithi ukuya kusetyenziso lokukhuphela kwiifowuni zeefowuni, kwaye ulinganise i-ROI kuguqulo ngalunye.

IGoogle AdWords sisixhobo esixabisekileyo kumashishini amancinci. Nangona kunjalo, kubalulekile ukugcina engqondweni ukuba kufuneka ubeke iliso kwaye uphucule iintengiso zakho rhoqo. Kungenjalo, unokugqiba ukuchitha imali eninzi kwiphulo lentengiso elingavelisi ziphumo.

Enye inzuzo enkulu yokusebenzisa iGoogle AdWords yimodeli yokuhlawula-ngokuchofoza. Ukuhlawula kuphela xa umntu ecofa intengiso yakho kuvumela amashishini ukuba onge imali. Ukwengeza, I-Adwords ivumela amashishini ukuba alandelele ukusebenza kweentengiso zawo ngokulandela ukuba zeziphi iintengiso ezicofayo kwaye zeziphi ezijongwa ngumsebenzisi..

Ii-Adwords zikaGoogle liqonga lentengiso elivumela ukuba amashishini ajolise kubasebenzisi kulo lonke ukukhangela kunye nokubonisa inethiwekhi. Iintengiso zenziwe ngamagama angundoqo kunye nekopi yentengiso ehambelana nento umkhangeli ayifunayo. Inkqubo isebenziseka kakhulu kwaye ivumela amashishini ukuba aqale kwaye amise amaphulo ngokulula. Nanga amanye amacebiso okufumana okuninzi kuwo.

I-Google AdWords yintlawulo-ngokuchofoza (PPC) iqonga leentengiso

I-Google AdWords yokuhlawula-ngokuchofoza iqonga lentengiso likuvumela ukuba ubeke iintengiso kwiphepha leziphumo zenjini yokukhangela kaGoogle ngokukhetha amagama athile ophendlo.. Iqonga likuvumela ukuba ubhide amagama angundoqo afanelekileyo ukuze ufike phambi kwabaphulaphuli abafanelekileyo, kwaye ikwabonelela ngeemetrics ukukunceda ulandelele ukuba isebenza njani intengiso yakho. Ikwakwenza ukuba ufikelele kubathengi abanokubakho naphi na apho bakhoyo, nokuba sisiphi isixhobo abasisebenzisayo.

Intengiso ye-Pay-per-click yindlela entle yokufikelela kubaphulaphuli ojolise kubo naphi na apho bakhoyo. NgeGoogle AdWords, ungakhuthaza iimveliso kunye neenkonzo zakho kubo nangaliphi na ixesha. Ukuba ujonge ukukhulisa ishishini lakho kwaye ufuna ukwandisa ukubonakala kwakho, Intengiso yePPC lutyalo-mali olugqwesileyo.

Iintengiso zikaGoogle zikunika inketho yokukhuthaza ishishini lakho ngaphandle koPhendlo lukaGoogle. Ikuvumela ukuba ubeke iintengiso kumawaka ewebhusayithi kwi-intanethi. Unokukhetha ukuba zeziphi iisayithi ofuna ukuzithengisa, kunye nokuba zeziphi iintlobo zabantu ofuna ukuzijolisa. Le yindlela entle yokwandisa ukufikelela kwakho kubaphulaphuli abafanelekileyo kwaye wonge imali.

Xa uqhuba iphulo lentengiso ye-pay-per-click, kubalulekile ukugcina ukuguqulwa engqondweni. Okukhona iphulo lakho lidityanisiwe, Okukhona kunokwenzeka ukuba uguqule abaphendle. Ungasebenzisa idatha oyiqokelelayo ukubhala iintengiso zakho kwaye usete ibhajethi yakho. Le ndlela, uya kuyazi kakuhle ukuba iintengiso zakho zizisa ntoni.

IGoogle AdWords ibonelela ngeendlela ezisixhenxe ezahlukeneyo zephulo. Ezi ziquka iintengiso zokukhangela, bonisa iintengiso, kunye namaphulo okuthenga. Ngamnye ugxininisa kubaphulaphuli abathile. Unokusebenzisa iNethiwekhi yokuBonisa kaGoogle ukujolisa amanani abantu kunye nabaphulaphuli.

Ivumela amashishini ukuba ajolise kubasebenzisi kukhangelo kunye nokubonisa inethiwekhi

IiAdwords zikaGoogle zivumela amashishini ukuba ajolise kubasebenzisi kuzo zombini iinethiwekhi zokukhangela kunye nokubonisa. Ngelixa uphendlo lwentengiso lujolise kubasebenzisi abakhangela imveliso okanye inkonzo, bonisa iintengiso ezijoliswe kubasebenzisi abakhangela iindawo ezithile ze-intanethi. Oku kuvumela amashishini ukuba afikelele kubaphulaphuli ekujoliswe kubo kwaye andise ulwazi lwabo lophawu.

Kuxhomekeke kuhlobo lweshishini, amashishini angajolisa kwiintlobo ezahlukeneyo zabasebenzisi abasebenzisa i-Adwords. Umzekelo, abathengisi bemiboniso banokujolisa kubasebenzisi abebekwindawo yabo kwiveki ephelileyo okanye ezimbini. Ezi ntlobo zabasebenzisi zaziwa njengabasebenzisi abashushu. Abathengisi bemiboniso bahlengahlengisa iibhidi zabo ngokusekelwe kwaba basebenzisi.

Ngelixa inethiwekhi yokukhangela iqulethe iintengiso ezibhaliweyo, inethiwekhi yokubonisa ivumela amashishini ukuba ajolise kubasebenzisi ngokusebenzisa imifanekiso kunye neentengiso zevidiyo. Iintengiso ezibonisayo zinokubekwa kwiindawo zeqabane likaGoogle kunye neGmail, YouTube, kunye namawaka ezinye iiwebhusayithi. Ezi zibekwe ezihlawulweyo kwaye zisebenza kakuhle kumashishini afuna ukubonisa iimveliso okanye iinkonzo zawo ngecandelo elibonakalayo.

Ukongeza kwisihloko ekujoliswe kuyo, amashishini angajolisa kubasebenzisi ngokusekelwe kwizinto abazithandayo. Ukujoliswa kwinzala kuvumela amashishini ukuba asebenzise iintengiso kwiiwebhusayithi ezinomxholo onxulumene nemveliso okanye inkonzo ethile. Umzekelo, ishishini elithengisa ukutya okunempilo linokukhetha ukujolisa kubasebenzisi abatyelela iisayithi ezinomxholo wezempilo. Ngokufanayo, abathengisi banokujolisa kubasebenzisi ngokweminyaka yabo, isini, ingeniso yekhaya, kunye newonga lobuzali. Umzekelo, umthengisi othengisa iimpahla zabasetyhini unokuthintela iintengiso zabo kubasebenzisi ababhinqileyo.

Ivumela abakhangisi ukuba babhide kumagama angundoqo aphawuliweyo

UGoogle uluphakamisile uthintelo oluthintele abakhangisi ukuba babhide kumagama angundoqo aphawuliweyo. Iinkampani ezininzi ezinkulu zinamagama azo abhalisiweyo njengeempawu zorhwebo. Oku kuthetha ukuba bangabanikazi ababodwa bemigaqo kwaye abanakusetyenziswa ngamanye amagama. Nangona kunjalo, abathengisi abasemthethweni bavumelekile ukuba basebenzise amagama aphawulwe kwiintengiso zabo.

Nangona kunjalo, Amashishini abhida kumagama angundoqo anophawu kufuneka ahlale ngaphakathi kwemida esemthethweni yomthetho. Ikopi yentengiso kunye ne-URL yesayithi akufuneki iqulathe uphawu lokuthengisa lomntu okhuphisana naye. Oku kuqinisekisa ukuba indawo yeeNtengiso zikaGoogle ayisiyonto yasimahla kubo bonke. Umzekelo, umthengisi welensi yoqhagamshelwano 1-800 Abafowunelwa bagrogrisa ngokumangalela 14 yabakhuphisana nabo ngenxa yokwaphulwa kophawu lwentengiso kwaye babanyanzele ukuba bayeke ukubhida kwamagama angundoqo afanayo.

UGoogle akasayi kuphinda aphande amagama angundoqo anophawu, kodwa iya kuqhubeka ukunciphisa ukusetyenziswa kwemigaqo kwimimandla ethile. ETshayina, njengokuba, Amagama aphawulweyo awasayi kuphinda aqalise iintengiso. Ngelixa ukukhuselwa kweempawu zorhwebo akuyomfuneko ngokupheleleyo, abathengisi banokusebenzisa iimpawu zokuthengisa njengendlela yokuphepha ukuvinjelwa kwiqonga lentengiso likaGoogle.

Nangona kunjalo, Abanini begama banenkxalabo malunga nesenzo sikaGoogle sokuvumela abathengisi ukuba babhide ngokwemigaqo yentengiso. Babanga ukuba uGoogle uba igama labo lebrand ngokungafanelekanga kwaye udala ukudideka phakathi kwabathengi. Esi senzo sisenokuba akukho mthethweni, kodwa uGoogle uyabavumela abakhangisi ukuba babhide kwimigaqo ephawulweyo kwamanye amazwe, kuquka iUnited States.

Ngelixa iimpawu zokuthengisa zingasetyenziswa kwiimpawu zokukhangela ezikhuselweyo, kunokuba nzima ukwahlula phakathi kwabo. Ezinye iimpawu zorhwebo zimigaqo eqhelekileyo, ngelixa ezinye ziimpawu zorhwebo ezibhalisiweyo. Ukubhida kwimigaqo yophawu lwentengiso kunokuba semthethweni ukuba inkampani iyisebenzisela ukuthengisa iimveliso zayo. Kwiimeko ezininzi, kuyacetyiswa ukuba udibane negqwetha phambi kokuzama ukubhida ngokwemigaqo yophawu.

Kulula ukuyisebenzisa

Google AdWords yinkqubo yentengiso evela kuGoogle. Kukho iindlela ezimbini ezisisiseko zentengiso nge-AdWords. Eyokuqala kukuseka uhlahlo lwabiwo-mali kunye nebhidi, leyo yimali oza kuyihlawula ngokucofa. Uninzi lwabantu luqala ngokusebenzisa ibhidi ezenzekelayo, kodwa kuyenzeka ukuseta isicelo sakho ngesandla. Ukubhida ngesandla kudla ngokungabizi kakhulu, kodwa inokufuna ulondolozo olongezelelweyo.

Indlela yesibini kukusebenzisa iSicwangciso segama eliPhambili, esisisixhobo esinamandla esenza ukuba ufumane amagama angundoqo avelisa i-traffic. Unokwenza utshintsho ngaphandle kweintanethi usebenzisa i-Ads Editor. Ukusebenzisa iSicwangcisi segama elingundoqo kwakhona kukuvumela ukuba utshintshe iintengiso zakho ngobuninzi. Ungasebenzisa kwakhona ithebhu yasekhaya ukujonga ulwazi olunomdla kumagama akho angundoqo.

Ukuqala nge, kuya kufuneka wenze iakhawunti kaGoogle. Akuthathi ixesha elide ukwenza iakhawunti yasimahla, kwaye kulula kakhulu ukuqalisa. Ukusuka apho, ungadala iphulo lakho lokuqala. Nje ukuba wenze iakhawunti yakho, uya kukwazi ukuseta ibhajethi yakho kunye nabaphulaphuli ekujoliswe kubo. Unokuseta iibhidi zakho kwaye ubhale ikopi yakho yentengiso.

Enye yezona zinto zibalulekileyo ekufuneka uzigcine engqondweni xa usebenzisa iGoogle AdWords kukuba kufuneka ukhulise iintengiso zakho. Okukhona ziphuculwa ngakumbi iintengiso zakho, ithuba elingcono abaya kuba nalo lokuvelisa imbuyekezo kutyalo-mali. Inyaniso, ngokweNgxelo yeMpembelelo yezoQoqosho kaGoogle, amashishini angenza kangangoko $2 ngedola nganye kwiintengiso kunye ne-AdWords.

Intsonkothile

Amashishini amancinci amaninzi avula i-akhawunti nge-Adwords kodwa akayiqondi indlela esebenza ngayo inkqubo. Abanalo ixesha lokuzinikela kwinkqubo kwaye abayiqondi inkqubo yokubhida. UGoogle ulawula uhlahlo lwabiwo-mali lweentengiso kwaye akazukubonisa iintengiso ezinebhidi ephantsi kakhulu.

I-Google AdWords liqonga lentengiso lokucofa-ngokuhlawula elivumela amashishini ukuba akhethe amagama aphambili anxulumene neemveliso okanye iinkonzo zabo.. I-scalable ephezulu kwaye inikezela ngentengiso ekujoliswe kuyo kwindawo. Uluhlu olungezantsi yimigaqo esisiseko yentengiso ye-AdWords. Xa sele uzazi ezi, unokwandisa iphulo lakho lokuqhuba abathengi abaninzi kwiwebhusayithi yakho.

I-Google AdWords yintlawulo ngokucofa (PPC) iqonga leentengiso

PPC (hlawula ngokucofa) intengiso yindlela ethandwayo yokufikelela kubaphulaphuli abatsha kunye nokwandisa i-traffic website. Uphononongo lubonisa ukuba iindwendwe ezivela kwiintengiso ze-PPC kunokwenzeka ukuba zithenge kuneendwendwe eziphilayo. Ikwavelisa i-ROI ephezulu. Kwi-avareji, abathengisi banokulindela imbuyekezo kutyalo-mali olujikelezileyo $2 ngonqakrazo ngalunye.

Uninzi lwabantu aluqapheli ukuba ukulandelwa kokuguqulwa kuyinkalo ebalulekileyo yokuhlawula ngokucofa intengiso. Abathengisi abatsha abaninzi bayasilela ukuqaphela ixabiso lokulandela umkhondo. Abanye bade baqeshe iarhente yokuthengisa yedijithali ukuphatha imikhankaso yabo yePPC, kodwa usilela ukuqonda ukuba i-arhente ayiziqondi iinjongo zabo zoshishino kunye nesidingo sokulandelela ukuguqulwa. Ngoko ke, abathengisi bedijithali kufuneka bafundise abathengi malunga nendlela yokuseta umkhondo wokuguqula kwicala lePPC nakwiwebhusayithi.

Intengiso yokuhlawula ngokuchofoza ibandakanya ukuthenga iintengiso kwiinjini zokukhangela amagama angundoqo athile. Intengiso iboniswa ngasentla okanye ecaleni kweziphumo zophendlo lwendalo. Ixabiso lokucofa lichongwa ngowona maxabiso aphezulu kunye namanqaku omgangatho wentengiso. Iibhidi zinokususela kwiisenti ezimbalwa ukuya kumakhulu aliqela eedola. Amaxabiso aphezulu anqabile, nangona kunjalo. Umzekelo, ukuba intengiso yakho imalunga neakhawunti yokujonga ishishini lasimahla, a $10 ibhidi ingaqinisekisa ukuba intengiso yakho ikwindawo ephezulu yeziphumo zophendlo.

Ukusebenzisa iGoogle AdWords ukukhuthaza ishishini lakho yindlela ebalulekileyo yokufikelela kubaphulaphuli ojolise kubo. Inethiwekhi yokubonisa kaGoogle inamawakawaka esayithi kwiwebhu. Ngaphezu koko, unokukhetha ukuba zeziphi iisayithi oza kuzithengisa kwaye ukhethe iintlobo zabaphulaphuli ofuna ukujolisa kuzo. Ezi ntengiso azithatheli indawo ye-organic search rankings, kodwa banokukunceda ukuba ufikelele kubathengi bakho naphi na.

Ivumela amashishini ukuba akhethe amagama angundoqo afanelekileyo kwiimveliso okanye iinkonzo zabo

Enye indlela yokufumana okuninzi kwi-Adwords kukukhetha amagama angundoqo abaluleke kakhulu kwiimveliso okanye iinkonzo zakho. Umzekelo, ukuba ukushishini lokuzisa imifuno ephilayo, ungafuna ukukhetha “ukuhanjiswa kwebhokisi yemifuno ephilayo” njengegama lakho elingundoqo. Ukusebenzisa eli gama lingundoqo kuya kukunceda ukutsala abathengi abafanelekileyo. Unokusebenzisa iinguqu ezahlukeneyo zala magama angundoqo, kubandakanywa amagama angapelwanga kakuhle kunye namagama athethwayo.

Xa ukhetha amagama angundoqo kwiintengiso zakho, qiniseka ukuba uyazisebenzisa kwikopi yakho yentengiso kunye nekopi yephepha lokufika. Amaxesha amaninzi, awukwazi ukuxelela ukuba ngawaphi amagama angundoqo aya kusebenza de ube uwavavanya. Ngoko ke, kungcono uhambe kunye nemvakalelo yakho yamathumbu xa ukhetha amagama angundoqo kwiphulo lakho.

Enye indlela yokufumana amagama angundoqo kukusebenzisa isicwangciso segama elingundoqo. Esi sixhobo sikunceda ukuba ufumane amagama angundoqo amatsha ngokujonga amagama angundoqo afanayo kwiiwebhusayithi ezikhuphisanayo. Ngaphezu koko, Uhlalutyo lukaGoogle luya kukubonisa amagama angundoqo abantu abasele bewasebenzisa ukufumana iwebhusayithi yakho. Le ndlela, awuyi kukhuphisana netrafikhi ekhoyo.

Inika indawo yentengiso ekujoliswe kuyo kunye nokujolisa kwakhona

Ukubuyisela kwakhona kukuvumela ukuba uphinde ujonge iindwendwe ezityelele iwebhusayithi yakho kwixesha elidlulileyo. Isebenza ngokubeka ikhowudi encinci, ebizwa ngokuba yi-pixel, kwiwebhusayithi yakho. I-pixel ayibonakali kubakhenkethi besiza, kodwa yehlisa icookie yebhrawuza engaziwa, eyenza ukuba umboneleli ophinda ajongise ukuba azi ukuba angakunika nini iintengiso.

Iyakhula kakhulu

Ii-AdWords zikaGoogle luhlobo olunokwehla kakhulu lwentengiso ye-intanethi. Oku kuthetha ukuba imali eninzi etyalwe kwiphulo lakho iya kwenza inzuzo eninzi. Ikwayabonakala kakhulu. Nokuba ujolise kumashishini asekhaya okanye kwihlabathi liphela, uyakwazi ukubona into esebenzayo nengasebenziyo. Ngokukwazi ukulinganisa i-ROI kunye namazinga okuguqulwa, ungalungisa iphulo lakho loguqulelo oluninzi.

Ikwahluka kakhulu, oku kuthetha ukuba ibhajethi yakho ingakhula njengoko ishishini lakho likhula. Unokwandisa ibhajethi yakho ukuba ufumana umkhankaso wentengiso onenzuzo. Oku kuya kukhokelela kwinzuzo eninzi kunye nokukhokelela. I-AdWords yindlela ekhawulezayo nesebenzayo yokutsala itrafikhi esemgangathweni kwiwebhusayithi yakho. Unokwenza iintengiso ezikhangayo eziguqula kakuhle. Unokunciphisa iindleko zeentengiso zakho ngokugxila kumagama angundoqo angalunganga.

Ivumela amashishini ukuba andise iibhidi zokwandisa iinguquko

Inketho yebhidi yeCPC ephuculweyo kwi-Adwords inceda amashishini anyuse amathuba okuguqulwa. Olu hlobo lokhuphiswano luphakamisa isicelo rhoqo kwaye lujolise ekwandiseni i-CTR, CVR, kunye neCPC yegama ngalinye elingundoqo. Ikwazama ukunyusa ixabiso elipheleleyo ngonqakrazo ngalunye. Kungcono ukusebenzisa olu hlobo lwebhidi ukuba ufuna ukwandisa utshintsho lwakho.

Isicwangciso sebhidi yeMaxime Conversions ivumela amashishini ukuba andise iibhidi zawo ukuze andise uguqulo ngaphandle kokuchitha imali engaphezu kwaleyo enokukwazi ukuyifikelela.. Esi sicwangciso sifanelekile kumashishini amancinci ukuya kwaphakathi kwe-ecommerce angenayo ibhajethi enkulu. Ngokunyusa amaxabiso, amashishini anokufikelela kwizikhundla eziphezulu zentengiso kwiziphumo zokukhangela.

Ukwandisa iibhidi zakho ukwandisa iinguquko, kufuneka ube nokulandela umkhondo kwi-Adwords. Ekuqaleni, iindleko zakho ngokufumana kwakho ziya kuba phezulu, kodwa kunye nexesha, iindleko zokuguqulwa ziya kuhla. Ukuba awukwazi ukumisela ukuba yiyiphi iindleko zokuguqulwa, eli qhinga linokuba lukhuni kancinci.

I-Smart Bidding luphawu olusebenzisa umatshini wokufunda ukwandisa iibhidi ukwandisa iinguqulelo. UGoogle uhlalutya imiqondiso yedatha kukhangelo ngalunye kwaye anyuse okanye anciphise ibhidi yakho ngokusekwe kuguquko olunokwenzeka. Iibhidi eziphezulu zimiselwe abaphandi abanokuthi bathenge. Nangona kunjalo, UGoogle ufuna ukuba ulandelele utshintsho lwakho. Umzekelo, UGoogle ucebisa ukuba ubenobuncinci 30 uguqulo kwixesha elidlulileyo 30 iintsuku ngaphambi kokuba usebenzise i-CPA ekujoliswe kuyo kunye ne-ROAS ekujoliswe kuyo.

Ukuze ukwandise impembelelo ye-Adwords, kufuneka ukhethe amagama angundoqo anxulumene ngokusondeleyo neemveliso zakho. Ekuqaleni, hlalutya amagama angundoqo indawo yakho ewasebenzisa rhoqo. Amagama angundoqo anxulumene neshishini lakho aya kuvelisa ucofa ngakumbi kunye nezikhokelo. Okulandelayo, misela ukuba uGoogle usondele kangakanani na amagama akho angundoqo. Kukho iintlobo ezine ezahlukeneyo zomdlalo: ngqo, ibinzana, banzi, kunye nokujolisa kwakhona.

Uphando lwamagama angundoqo

Uphando lwamagama angundoqo yinkqubo yokufumana awona magama anengeniso kwiintengiso zakho. Inika ingqiqo malunga nokuba abantu ojolise kubo bafuna ntoni kwi-intanethi kwaye banokukunceda wenze isicwangciso somxholo kunye nesicwangciso sokuthengisa. Amagama angundoqo asetyenziswa ngabantu ukukhangela ulwazi, iimpahla, kunye neenkonzo kwiwebhu. Ngokubeka umxholo wakho phambi kwaba basebenzisi, uya kuphucula amathuba akho okufumana ukuthengisa.

Inxalenye ephambili yophando lwegama eliphambili kukuhlalutya umthamo wokukhangela. Oku kwenziwa ngokufaka igama elingundoqo kwi-injini yokukhangela kunye nokujonga iziphumo. Ukwengeza, kufuneka uphande amagama okukhangela afanayo. Ngamanye amazwi, ukuba abathengi bakho bafuna izixhobo zokuhlola, ungafuna ukujolisa olo phendlo.

Kwakhona ufuna ukwazi abo ukhuphisana nabo. Ukuba uthengisa imveliso okanye inkonzo kwi-intanethi, you can target them with shopping ads and conversion-optimized landing pages. But if your product or service is primarily local, you should focus on local keywords instead of global ones. Ukwenza oku, you can use a keyword research tool to identify the best keywords.

Uphando lwegama elingundoqo yinxalenye ebalulekileyo ye-SEO. By doing research, you can find the most relevant keywords for your ads. Ngokukhetha amagama angundoqo afanelekileyo, you will save time and money. Ukwengeza, it will help you to create content that is relevant to your audience. You can find the most relevant keywords using tools such as Google’s keyword planner. This tool helps you monitor trends in real time and determine how many people search for specific keywords. Ngaphaya koko, it gives you a list of phrases with high search volume, which are trending and rising in popularity.

Keyword research is vital for the success of an Adwords campaign. It helps you determine the best keywords that will increase traffic to your website. Once you know which keywords are the most targeted, you can create an ad campaign around them. You can also make your ads more targeted by targeting a smaller target market.

The most effective keywords will be highly related to your product and have low competition. By selecting long-tail keywords, you can maximize the chances of reaching your target audience and selling products with a profit. Ukongeza kuphando lwegama elingundoqo, you can use Google’s keyword planner to find the most popular keywords and phrases for your ads. The tool also provides related keywords, which will help you decide on the bid strategy.

Ukubhida kumagama angundoqo

Bidding on keywords is a powerful technique to boost the performance of your ad campaign. Ikuvumela ukuba ujolise kubaphulaphuli bakho ngokuchanekileyo ngakumbi kwaye ube neCPC ephezulu. Kwiphulo lentengiso eliyimpumelelo, kufuneka ukhethe ngononophelo amagama angundoqo ofuna ukuwathengisa. Iphezulu iCPC, ngcono amathuba akho okuba ubekwe kwindawo ephezulu ngeenjini zokukhangela.

Ungakwazi ukulungelelanisa ibhidi yakho okanye usebenzise isixhobo sokubhida esizenzekelayo. Ngoxa le yokugqibela ingathatha ixesha elide, ibonelela ngolawulo lwegranular kwaye iqinisekisa ukuba utshintsho luphunyezwa ngoko nangoko. Nangona kunjalo, izixhobo zokubhida ezizenzekelayo azicetyiswa kwiiakhawunti ezinkulu kuba kunzima ukujonga iziphumo kwaye kuthintele ukukwazi kwakho ukujonga “umfanekiso omkhulu.” Ukubhida ngesandla kukuvumela ukuba ubeke iliso kumagama akho angundoqo ngokwesiseko segama elingundoqo, ngaphandle kokubeka esichengeni ibhajethi yakho yentengiso.

Ungasebenzisa kwakhona isixhobo seGoogle sasimahla sokuguqula igama elingundoqo ukuze ubone ukusebenza kwephulo legama elingundoqo. Esi sixhobo sibonelela ngeengxelo ezithelekisa iindleko ngonqakrazo ngalunye kwiinguquko. Ngale data, ungahlengahlengisa ixabiso eliphezulu ngokucofa ukuze ukwandise inzuzo yakho. Esi sixhobo siya kukwazisa nokuba uchitha kakhulu kwigama elithile elingundoqo.

Unokuseta kwakhona uhlobo lomdlalo wegama elingundoqo. Uhlobo lomdlalo olumiselweyo Lubanzi, okuthetha ukuba intengiso yakho iya kuvela nakweziphi na iziphumo zophendlo lwelo gama lingundoqo. Oku kunokukhokelela kwinani eliphezulu lemibono, kodwa kunokubangela iindleko eziphezulu. Ungasebenzisa nezinye iintlobo zomdlalo, ezifana nePrase Match, Ukuhambelana ngqo, okanye Ukutshatisa okuNegative.

Unokuseta kwakhona ibhidi yakho enkulu yeCPC kwiqela leentengiso kunye nenqanaba legama elingundoqo. Most advertisers start out with a max CPC bid of US$1. Nangona kunjalo, you can also set the max CPC bid of individual keywords by using a tool like Maximize Clicks.

Enye into ekufuneka uyiqwalasele xa ubiza amagama angundoqo kwi-Adwords yiNqaku loMgangatho. Inqaku lomgangatho ophezulu lithetha ukuba intengiso yakho ifaneleke ngakumbi kumbuzo wokukhangela. UGoogle uya kunika umgangatho ophezulu kwiintengiso ezinamanqaku aphezulu oMgangatho.

Ukujolisa kwakhona

Ukujoliswa kwakhona nge-Adwords yindlela efanelekileyo yokubandakanya abathengi abakhoyo kunye nokutsala abatsha. Kubandakanya ukubeka iithegi zeScript kwiwebhusayithi yakho eya kwenza kube lula kuwe ukuba ufikelele kubaphulaphuli bakho kwezinye iiwebhusayithi.. UGoogle ikuvumela ukuba wahlule abaphulaphuli bakho ngokusekwe kwiimveliso okanye iinkonzo abazijongileyo kwindawo yakho. Ngokwenjenjalo, uya kuba nakho ukubonisa iintengiso ezijoliswe ngakumbi kwabo bantu.

Iintengiso ezijolisa kwakhona ziya kuvela kwikhompyuter yomntu emva kokuba ejonge iphepha elithile. Njengokuba, umntu oye kwiphepha lasekhaya lewebhusayithi yakho uya kuboniswa intengiso eyenziwe ngokwezifiso kwiimveliso ezifanayo. Iintengiso zikwabonakala nakubantu abalijonge ngenkuthalo ishishini lakho kuPhendlo lukaGoogle.

Ukuba umtsha kwintengiso, I-Adwords yindawo entle yokuqala. Esi sixhobo sinamandla sikuvumela ukuba ubonise iintengiso kubathengi abadlulileyo njengoko bekhangela iiwebhusayithi ezahlukeneyo, bonisa iisayithi zenethiwekhi, izicelo mobile, kunye neevidiyo zeYouTube. Oku kukwenza ukwazi ukusebenzisana kwakhona nabathengi abakhoyo kwaye wonyuse amazinga akho okuguqula.

Iindleko ngokucofa

Xa usebenzisa iGoogle Adwords kwishishini lakho, kufuneka uqikelele elona xabiso liphezulu ngonqakrazo ngalunye. Eli xabiso lixhomekeke kwimveliso yakho, ishishini, kunye nemarike ekujoliswe kuyo. Nangona kunjalo, kufuneka ugcine engqondweni ukuba i-avareji yeendleko ngokucofa $269 ukukhangela intengiso kunye $0,63 umboniso wentengiso. Iindleko ngokucofa ngokucofa zikwachatshazelwa ngamanqaku akho omgangatho wentengiso, bhid, kunye nokhuphiswano.

Isixhobo segama elingundoqo likaGoogle libonisa i-CPC eqhelekileyo yamagama angundoqo asetyenziswa ngokuqhelekileyo. Kulula ukuthelekisa ii-CPCs zamagama angundoqo ukuze ubone ukuba yeyiphi eya kuzisa imbuyekezo engcono. UGoogle ubanga ukuba le kholamu entsha iya kuchaneka ngakumbi kuneSixhobo segama eliPhambili, kodwa oku kuya kubangela amaxabiso ahluke kancinane kuzo zombini izixhobo.

Iindleko ngokucofa imodeli yexabiso lentengiso apho umthengisi uhlawula umpapashi ngokucofa ngakunye kwintengiso. Oku kwenza kube lula ukuba abathengisi badibanise utyalo-mali lwabo lwentengiso kwi-ROI. Iindleko ngemodeli yokucofa yenye yezona ndlela zidumileyo kwiintengiso ze-intanethi. Inceda abathengisi baqikelele elona xabiso lifanelekileyo ngonqakrazo ngalunye ngokusebenzisa iindlela ezahlukeneyo zokubhida. Injongo kukwandisa inani lokucofa ngexabiso eliphantsi elinokwenzeka. Umzekelo, Ivenkile encinci yempahla inokusebenzisa intengiso yeCPC kuFacebook ukukhuthaza ilokhwe entsha. Ukuba umsebenzisi uskrola ngaphaya kwentengiso, umthengisi akayi kuhlawula umthengisi.

Phakathi kwezinto ezininzi ezichaphazela iindleko ngokuchofoza, ixabiso lemveliso yeyona ibalulekileyo. Ixabiso eliphezulu lemveliso, Ixabiso eliphezulu ngonqakrazo ngalunye. Kwezinye iimeko, iCPC ephezulu ingcono kwishishini lakho. Umzekelo, ukuba uthengisa iimpahla, Ixabiso lokucofa ihempe nganye lingaba phezulu kunexabiso lehempe.

Kukho iimodeli ezimbini zexabiso-ngokuchofoza ngakunye ezisetyenziswa neGoogle AdWords. Enye ibizwa ngokuba yiFixed CPC, kwaye kuthetha intsebenziswano phakathi komthengisi kunye nompapashi. Le modeli ivumela abakhangisi ukuba babeke ibhidi yabo ephezulu ngonqakrazo ngalunye, kwaye kwandisa amathuba abo okufika kwindawo elungileyo yentengiso.