Ukufumana njani okuninzi kwiGoogle AdWords

I-Google AdWords liqonga lentengiso lokucofa-ngokuhlawula elivumela amashishini ukuba akhethe amagama aphambili anxulumene neemveliso okanye iinkonzo zabo.. I-scalable ephezulu kwaye inikezela ngentengiso ekujoliswe kuyo kwindawo. Uluhlu olungezantsi yimigaqo esisiseko yentengiso ye-AdWords. Xa sele uzazi ezi, unokwandisa iphulo lakho lokuqhuba abathengi abaninzi kwiwebhusayithi yakho.

I-Google AdWords yintlawulo ngokucofa (PPC) iqonga leentengiso

PPC (hlawula ngokucofa) intengiso yindlela ethandwayo yokufikelela kubaphulaphuli abatsha kunye nokwandisa i-traffic website. Uphononongo lubonisa ukuba iindwendwe ezivela kwiintengiso ze-PPC kunokwenzeka ukuba zithenge kuneendwendwe eziphilayo. Ikwavelisa i-ROI ephezulu. Kwi-avareji, abathengisi banokulindela imbuyekezo kutyalo-mali olujikelezileyo $2 ngonqakrazo ngalunye.

Uninzi lwabantu aluqapheli ukuba ukulandelwa kokuguqulwa kuyinkalo ebalulekileyo yokuhlawula ngokucofa intengiso. Abathengisi abatsha abaninzi bayasilela ukuqaphela ixabiso lokulandela umkhondo. Abanye bade baqeshe iarhente yokuthengisa yedijithali ukuphatha imikhankaso yabo yePPC, kodwa usilela ukuqonda ukuba i-arhente ayiziqondi iinjongo zabo zoshishino kunye nesidingo sokulandelela ukuguqulwa. Ngoko ke, abathengisi bedijithali kufuneka bafundise abathengi malunga nendlela yokuseta umkhondo wokuguqula kwicala lePPC nakwiwebhusayithi.

Intengiso yokuhlawula ngokuchofoza ibandakanya ukuthenga iintengiso kwiinjini zokukhangela amagama angundoqo athile. Intengiso iboniswa ngasentla okanye ecaleni kweziphumo zophendlo lwendalo. Ixabiso lokucofa lichongwa ngowona maxabiso aphezulu kunye namanqaku omgangatho wentengiso. Iibhidi zinokususela kwiisenti ezimbalwa ukuya kumakhulu aliqela eedola. Amaxabiso aphezulu anqabile, nangona kunjalo. Umzekelo, ukuba intengiso yakho imalunga neakhawunti yokujonga ishishini lasimahla, a $10 ibhidi ingaqinisekisa ukuba intengiso yakho ikwindawo ephezulu yeziphumo zophendlo.

Ukusebenzisa iGoogle AdWords ukukhuthaza ishishini lakho yindlela ebalulekileyo yokufikelela kubaphulaphuli ojolise kubo. Inethiwekhi yokubonisa kaGoogle inamawakawaka esayithi kwiwebhu. Ngaphezu koko, unokukhetha ukuba zeziphi iisayithi oza kuzithengisa kwaye ukhethe iintlobo zabaphulaphuli ofuna ukujolisa kuzo. Ezi ntengiso azithatheli indawo ye-organic search rankings, kodwa banokukunceda ukuba ufikelele kubathengi bakho naphi na.

Ivumela amashishini ukuba akhethe amagama angundoqo afanelekileyo kwiimveliso okanye iinkonzo zabo

Enye indlela yokufumana okuninzi kwi-Adwords kukukhetha amagama angundoqo abaluleke kakhulu kwiimveliso okanye iinkonzo zakho. Umzekelo, ukuba ukushishini lokuzisa imifuno ephilayo, ungafuna ukukhetha “ukuhanjiswa kwebhokisi yemifuno ephilayo” njengegama lakho elingundoqo. Ukusebenzisa eli gama lingundoqo kuya kukunceda ukutsala abathengi abafanelekileyo. Unokusebenzisa iinguqu ezahlukeneyo zala magama angundoqo, kubandakanywa amagama angapelwanga kakuhle kunye namagama athethwayo.

Xa ukhetha amagama angundoqo kwiintengiso zakho, qiniseka ukuba uyazisebenzisa kwikopi yakho yentengiso kunye nekopi yephepha lokufika. Amaxesha amaninzi, awukwazi ukuxelela ukuba ngawaphi amagama angundoqo aya kusebenza de ube uwavavanya. Ngoko ke, kungcono uhambe kunye nemvakalelo yakho yamathumbu xa ukhetha amagama angundoqo kwiphulo lakho.

Enye indlela yokufumana amagama angundoqo kukusebenzisa isicwangciso segama elingundoqo. Esi sixhobo sikunceda ukuba ufumane amagama angundoqo amatsha ngokujonga amagama angundoqo afanayo kwiiwebhusayithi ezikhuphisanayo. Ngaphezu koko, Uhlalutyo lukaGoogle luya kukubonisa amagama angundoqo abantu abasele bewasebenzisa ukufumana iwebhusayithi yakho. Le ndlela, awuyi kukhuphisana netrafikhi ekhoyo.

Inika indawo yentengiso ekujoliswe kuyo kunye nokujolisa kwakhona

Ukubuyisela kwakhona kukuvumela ukuba uphinde ujonge iindwendwe ezityelele iwebhusayithi yakho kwixesha elidlulileyo. Isebenza ngokubeka ikhowudi encinci, ebizwa ngokuba yi-pixel, kwiwebhusayithi yakho. I-pixel ayibonakali kubakhenkethi besiza, kodwa yehlisa icookie yebhrawuza engaziwa, eyenza ukuba umboneleli ophinda ajongise ukuba azi ukuba angakunika nini iintengiso.

Iyakhula kakhulu

Ii-AdWords zikaGoogle luhlobo olunokwehla kakhulu lwentengiso ye-intanethi. Oku kuthetha ukuba imali eninzi etyalwe kwiphulo lakho iya kwenza inzuzo eninzi. Ikwayabonakala kakhulu. Nokuba ujolise kumashishini asekhaya okanye kwihlabathi liphela, uyakwazi ukubona into esebenzayo nengasebenziyo. Ngokukwazi ukulinganisa i-ROI kunye namazinga okuguqulwa, ungalungisa iphulo lakho loguqulelo oluninzi.

Ikwahluka kakhulu, oku kuthetha ukuba ibhajethi yakho ingakhula njengoko ishishini lakho likhula. Unokwandisa ibhajethi yakho ukuba ufumana umkhankaso wentengiso onenzuzo. Oku kuya kukhokelela kwinzuzo eninzi kunye nokukhokelela. I-AdWords yindlela ekhawulezayo nesebenzayo yokutsala itrafikhi esemgangathweni kwiwebhusayithi yakho. Unokwenza iintengiso ezikhangayo eziguqula kakuhle. Unokunciphisa iindleko zeentengiso zakho ngokugxila kumagama angundoqo angalunganga.

Ivumela amashishini ukuba andise iibhidi zokwandisa iinguquko

Inketho yebhidi yeCPC ephuculweyo kwi-Adwords inceda amashishini anyuse amathuba okuguqulwa. Olu hlobo lokhuphiswano luphakamisa isicelo rhoqo kwaye lujolise ekwandiseni i-CTR, CVR, kunye neCPC yegama ngalinye elingundoqo. Ikwazama ukunyusa ixabiso elipheleleyo ngonqakrazo ngalunye. Kungcono ukusebenzisa olu hlobo lwebhidi ukuba ufuna ukwandisa utshintsho lwakho.

Isicwangciso sebhidi yeMaxime Conversions ivumela amashishini ukuba andise iibhidi zawo ukuze andise uguqulo ngaphandle kokuchitha imali engaphezu kwaleyo enokukwazi ukuyifikelela.. Esi sicwangciso sifanelekile kumashishini amancinci ukuya kwaphakathi kwe-ecommerce angenayo ibhajethi enkulu. Ngokunyusa amaxabiso, amashishini anokufikelela kwizikhundla eziphezulu zentengiso kwiziphumo zokukhangela.

Ukwandisa iibhidi zakho ukwandisa iinguquko, kufuneka ube nokulandela umkhondo kwi-Adwords. Ekuqaleni, iindleko zakho ngokufumana kwakho ziya kuba phezulu, kodwa kunye nexesha, iindleko zokuguqulwa ziya kuhla. Ukuba awukwazi ukumisela ukuba yiyiphi iindleko zokuguqulwa, eli qhinga linokuba lukhuni kancinci.

I-Smart Bidding luphawu olusebenzisa umatshini wokufunda ukwandisa iibhidi ukwandisa iinguqulelo. UGoogle uhlalutya imiqondiso yedatha kukhangelo ngalunye kwaye anyuse okanye anciphise ibhidi yakho ngokusekwe kuguquko olunokwenzeka. Iibhidi eziphezulu zimiselwe abaphandi abanokuthi bathenge. Nangona kunjalo, UGoogle ufuna ukuba ulandelele utshintsho lwakho. Umzekelo, UGoogle ucebisa ukuba ubenobuncinci 30 uguqulo kwixesha elidlulileyo 30 iintsuku ngaphambi kokuba usebenzise i-CPA ekujoliswe kuyo kunye ne-ROAS ekujoliswe kuyo.