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I-AdWords liqonga lentengiso likaGoogle. Ivumela amashishini ukuba enze iintengiso kwaye alandelele ukusebenza kwawo. Isebenza ngokubhida kumagama angundoqo afanelekileyo. Iingcali ezininzi zentengiso yedijithali ziyisebenzisela ukwandisa ingeniso yazo kunye nokufikelela kubathengi ekujoliswe kubo. Zininzi iingenelo zokusebenzisa eli qonga. Ezi ziquka: inkqubo yefandesi ephilayo, ukufaneleka kwegama elingundoqo kunye neziphumo zokulandelela.
IiAdWords zikaGoogle liqonga lamashishini ukufikelela kubantu ekujoliswe kubo ngeentengiso zabo. Iqonga lisebenza kwimodeli yokuhlawula-ngokuchofoza, okuthetha ukuba amashishini ahlawula kuphela xa abasebenzisi becofa kwiintengiso kwaye bajonge iiwebhusayithi zabo. Ikwavumela amashishini ukuba alandelele ukuba zeziphi iintengiso ezicofayo kwaye zeziphi iindwendwe ezithatha inyathelo.
IGoogle AdWords yindlela entle yokukhuthaza iwebhusayithi okanye imveliso. Unokwenza kwaye ulawule intengiso yakho kwiifomathi ezahlukeneyo, kuquka okubhaliweyo kunye nomfanekiso. Kuxhomekeke kwifomathi yentengiso oyikhethayo, Iintengiso zokubhaliweyo ziyakuboniswa kwenye yeesayizi ezininzi eziqhelekileyo.
I-Google AdWords ikuvumela ukuba ujolise kubathengi abanokubakho ngokusekelwe kumagama angundoqo kunye nendawo yejografi. Ungajolisa iintengiso zakho kumaxesha athile osuku, njengamaxesha omsebenzi. Umzekelo, amashishini amaninzi aqhuba iintengiso kuphela ukusuka 8 AM ukuya 5 PM, ngelixa amanye amashishini enokuvulwa ngeempelaveki kuphela. Ngokusebenzisa amagama angundoqo ahambelana nemveliso okanye inkonzo yakho, unokufikelela kubaphulaphuli ababanzi kwaye wandise i-ROI yakho.
Intengiso kuPhendlo lukaGoogle yenza inxalenye enkulu yengeniso kaGoogle. Ikwandise iinzame zayo zentengiso kwiYouTube, owabona a 50% ukunyuka konyaka-enyakeni kwikota yayo yokuqala. Ishishini lentengiso likaYouTube libamba isabelo esikhulu seedola zentengiso kude neTV yesiqhelo.
I-Google AdWords ayiyona iqonga elilula ukulisebenzisa, kodwa ibonelela ngeenzuzo ezininzi kumashishini e-ecommerce. Iqonga linika iindidi ezintlanu zamaphulo. Unokusebenzisa enye ukujolisa abaphulaphuli abathile, ebalulekileyo kumashishini e-ecommerce. Umzekelo, unokumisela iphulo lokujolisa abathengi ngokusekelwe kwimikhwa yabo yokuthenga kunye nenjongo yokuthenga.
Ngaphambi kokudala iintengiso zeGoogle AdWords, kubalulekile ukuchaza iinjongo zakho. Ngokufanelekileyo, iintengiso kufuneka ziqhube itrafikhi ukuya kwiphepha elifanelekileyo lokumisa. I-AdWords zikaGoogle zibonelela ngeendlela ezimbini zokubhida: ukuseta ibhidi ngesandla kunye nokusebenzisa isicwangcisi segama elingundoqo. Le yokugqibela inokuba yindleko-esebenzayo, kodwa ifuna ulondolozo olongezelelweyo.
AdWords bidding is the process of bidding for a specific ad spot in the search results. The amount you bid for your ad will affect the quality score you receive. If you have a high quality score, your ad will get higher rankings and lower CPC.
In this process, the best performing ad gets the top ad position in the search results. Increasing your bid does not guarantee you the top spot. Kunoko, you need to have an excellent ad that is relevant to the search term and meets the Ad Rank thresholds.
AdWords generates a Quality Score in real time for every keyword. This algorithm takes many factors into account when calculating the quality score. If the Quality Score is low, AdWords won’t show your ad. If you have a high score, intengiso yakho iya kuboniswa phezulu kwiziphumo zokukhangela zikaGoogle.
Ukufaka isicelo, Kuya kufuneka ulazi igama lakho elingundoqo kwaye usete iintlobo zomdlalo wakho. Oku kuya kuchaphazela imali oyihlawulayo ngegama ngalinye elingundoqo kunye nokuba uya kuba kwiphepha elinye. Ibhidi ikubeka kwifandesi kaGoogle ukumisela ukuba zeziphi iintengiso eziza kuvela. Ngokuqonda ama-nuances ale nkqubo, uya kukwazi ukubhida ngobulumko.
Xa ukhetha amagama angundoqo kwiphulo lakho lentengiso, kufuneka ugcine ukufaneleka kwentengiso yakho kwigama elingundoqo engqondweni. Ukufaneleka kwentengiso yinto ebalulekileyo kuba ichaphazela ibhidi yakho kunye neendleko ngokucofa. Kwi-Adwords, ungajonga umgangatho wamanqaku akho angundoqo ukumisela ukufaneleka kwentengiso yakho. Inqaku lomgangatho linani elithi Google linika igama ngalinye elingundoqo. Amanqaku akumgangatho ophezulu athetha ukuba intengiso yakho iya kubekwa ngaphezu kwabakhuphisana nabo abanamanqaku aphantsi.
Xa sele unoluhlu lwamagama angundoqo, ungaqala ukwakha iphepha lokumisa elijolise kula magama angundoqo. Eli phepha lokufikela liya kuthi ke liqondise abafaki-zicelo abatsha abafuna ukusebenza kwishishini lakho. Ukongeza kumaphepha okufika, unokuphinda usebenzise iikhankaso ze-Adwords ukujolisa la magama angundoqo.
Olunye uqwalaselo olubalulekileyo xa ukhetha amagama angundoqo kwiphulo lakho lentengiso ngumthamo wokukhangela wamagama akho angundoqo. Amagama angundoqo anevolumu yokukhangela ephezulu axabisa kakhulu ukubhida. Oku kuthetha ukuba kufuneka ukhethe kuphela amagama angundoqo ambalwa kunye nomthamo wokukhangela ophakathi. Oku kuya kukunceda ugcine uhlahlo lwabiwo-mali lwakho kwamanye amagama angundoqo anokuthi avelise iziphumo.
Iintengiso zikaGoogle zivumela amashishini ukuba alandelele ukusebenza kweentengiso zawo, kuquka ukuba zingaphi ucofa abazifumanayo kwaye zingaphi iintengiso abazenzayo. Amashishini anokuseta uhlahlo lwabiwo-mali kwaye alutshintshe njengoko kuyimfuneko. Umzekelo, ukuba ufuna ukuchitha imali ethile ngokucofa, unokuseta uhlahlo lwabiwo-mali oluphantsi lwezixhobo ezithile kunye nohlahlo lwabiwo-mali oluphezulu kwezinye izixhobo. Emva koko, I-AdWords iya kuzihlengahlengisa ngokuzenzekelayo iibhidi zakho ngokwephulo lakho.
Ukulandelela uguqulo yenye indlela yokulandelela impumelelo yeentengiso zakho. Ikuvumela ukuba ubone ukuba bangaphi abathengi oye wabazuza ngeentengiso zakho kunye nesixa esipheleleyo semali oyichithile kuguqulo ngalunye.. Olu phawu lunokuzikhethela, kodwa ngaphandle kwayo, Kuya kufuneka uqikelele ukuba ingakanani i-ROI onokuyilindela kwiphulo lakho. Ngokulandela uguqulo, ungalandelela yonke into ukusuka kwintengiso yewebhusayithi ukuya kusetyenziso lokukhuphela kwiifowuni zeefowuni, kwaye ulinganise i-ROI kuguqulo ngalunye.
IGoogle AdWords sisixhobo esixabisekileyo kumashishini amancinci. Nangona kunjalo, kubalulekile ukugcina engqondweni ukuba kufuneka ubeke iliso kwaye uphucule iintengiso zakho rhoqo. Kungenjalo, unokugqiba ukuchitha imali eninzi kwiphulo lentengiso elingavelisi ziphumo.
Enye inzuzo enkulu yokusebenzisa iGoogle AdWords yimodeli yokuhlawula-ngokuchofoza. Ukuhlawula kuphela xa umntu ecofa intengiso yakho kuvumela amashishini ukuba onge imali. Ukwengeza, I-Adwords ivumela amashishini ukuba alandelele ukusebenza kweentengiso zawo ngokulandela ukuba zeziphi iintengiso ezicofayo kwaye zeziphi ezijongwa ngumsebenzisi..
