Uyisebenzisa njani iAdwords ukukhuthaza ibhrendi yakho

I-AdWords sisixhobo esinamandla sokuthengisa kwi-intanethi. Abantu abaninzi bayisebenzisela intengiso yokuhlawula-ngokucofa, kodwa ungasebenzisa indleko-nge-impression okanye indleko-nge-yokufumana ibhidi ukujolisa kubaphulaphuli abathile. Ukwengeza, abasebenzisi abaphambili banokusebenzisa i-AdWords ukwenza nokusebenzisa izixhobo ezahlukeneyo zokuthengisa, njengabenzi begama elingundoqo kunye neentlobo ezithile zovavanyo.

I-Adwords ifana nendlu yefandesi

IGoogle Adwords yindlu yefandesi apho amashishini akhuphisana ngokubonakala kwiziphumo zenjini yokukhangela ngokubhida indawo yentengiso. Injongo kukuqhuba umgangatho wetrafikhi kwiwebhusayithi. Abakhangisi bachaza uhlahlo lwabiwo-mali lweentengiso zabo, kunye nabaphulaphuli abanqwenelekayo ekujoliswe kubo. Basenokubandakanya amakhonkco kumacandelo athile esayithi yabo, idilesi yabo, kunye neenombolo zefowuni.

I-AdWords isebenza ngokubhida kumagama angundoqo ahlukeneyo. Kuxhomekeke kumanqaku ekhwalithi yentengiso, intengiso iya kunikwa isikhundla phezulu okanye ngaphantsi. Iintengiso ezikwinqanaba eliphezulu zihlawula kancinci “ixabiso-ngokuchofoza” kunabo bangaphantsi kwabo. Iphepha elilungileyo lokumisa liza kufakwa phezulu kwiziphumo zenjini yokukhangela kwaye libiza kancinci.

Ukongeza kwibhidi kwizithuba zentengiso, UGoogle ukwabiza amawaka amagama angundoqo. Lo mkhwa ubangele impikiswano. Ngelixa uGoogle ubanga ukuba ukuthengwa kwayo kweentengiso akunasiphumo kwabanye abathengisi, iye yagxekwa ngokudala a “ukugqubana kwemidla” echaphazela ubulungisa befandesi. I-Wall Street Journal igxininise umba kwingxelo yakutshanje.

UGoogle unesicwangciso esibalaseleyo sebhidi. Izama ukubhida kangangoko kunokwenzeka ixabiso umthengi angathanda ukulihlawula. Kodwa oku akusoloko kusebenza. Kungcono ukwenza ibhidi ephezulu kunokuphantsi kwaye uthembe okona kulungileyo. UGoogle ayisiyiyo kuphela inkampani ethatha inxaxheba kwifandesi.

Abakhangisi be-AdWords bachitha amawaka eedola nyanga nganye kumaphulo abo. Kodwa kufuneka bazi ukuba yeyiphi imikhankaso evelisa ezona zithuthi zininzi. Ukuba iPhulo A livelisa iinkokeli ezilishumi ngosuku, kodwa iPhulo B liqhuba ezintlanu kuphela, kufuneka bazi ukuba leliphi iphulo eliqhuba iintengiso ezininzi. Kananjalo kufuneka balandelele ingeniso kwiphulo ngalinye kula.

I-Adwords yimarike ekhuphisanayo. Ukukhetha amagama angundoqo afanelekileyo kubalulekile. Ukunqongophala kophando kunokushiya iintengiso zakho zivela kwiindawo ezingaqhelekanga. Ngaphandle kokulandela uguqulo, Uphando lwakho lwegama elingundoqo aluyi kusebenza. Ungasebenzisa i-SEMrush ukuhlalutya abo ukhuphisana nabo’ amagama angundoqo. Ikubonisa umndilili we-CTR waloo magama angundoqo kunye nokuba bangaphi abanye abathengisi abachithile kuwo.

Kunokwenzeka ukwenza amaphulo amaninzi kwigama ngalinye elingundoqo. Inyaniso, unokuba namaphulo amaninzi kunye namaQela eNtengiso amaninzi. Oku kwenza kube lula ukuthelekisa iintengiso ezivela kwiinkampani ezahlukeneyo. Unokusebenzisa izixhobo ezifana neCrazyEgg, ebonisa ucofa kunye nemiqulu yeendwendwe.

Iyakhuphisana

I-AdWords yifandesi yokhuphiswano apho intengiso yakho ivela xa umntu echwetheza umbuzo osebenzayo. Kukho nabanye abantu abakhuphisana nabo babiza amagama angundoqo afanayo. Ukuba ufuna ukuhlala uphambi kokhuphiswano lwakho, sebenzisa unxulumano lwesiko lokujolisa kubaphulaphuli kunye namagama angundoqo omxholo. Kukwabalulekile ukujonga abo ukhuphisana nabo’ amaqhinga kwaye ugcine umkhondo wendlela aqhuba ngayo.

Yindleko-esebenzayo

Xa umisela iindleko-ukusebenza kakuhle kweentengiso, kufuneka uthathele ingqalelo imiba emibini: ingeniso kunye neendleko. Ingeniso yimali eyenziwe ngokucofa, kanti ixabiso lempahla ethengisiweyo liquka inkcitho yentengiso, iindleko zemveliso, kunye nazo naziphi na ezinye iindleko. Ngokubala ingeniso, unako ukubala i-ROI yephulo kwaye ubone ukuba kubiza kangakanani ukuba uvelise ukuthengisa.

Umndilili wokuguqulwa kweAdWords ngu 2.70%, kodwa eli nani liyahluka ngokuxhomekeke kwishishini lakho. Njengokuba, ishishini lezemali kunye ne-inshorensi linezinga lokuguqulwa kwe 10%, ngelixa i-e-commerce ibona kuphela izinga lokuguqulwa kwe 2%. Uyakwazi ukulandelela amazinga akho okuguqula usebenzisa iPhepha likaGoogle.

Ii-Adwords zikaGoogle sisixhobo esinamandla sokuthengisa esinikezela ngokunamandla angenamkhawulo. Isimahla ukuyisebenzisa kwaye inokunyuselwa amaphulo amakhulu. Kulula ukuyisebenzisa kwaye inikezela ngezigidi zamagama angundoqo ongakhetha kuwo. Ikwabonelela ngamava angenamngcipheko ngaphandle kwezivumelwano okanye izibophelelo. Ngaphezu koko, ungaluhlengahlengisa ngokulula uhlahlo lwabiwo-mali lwakho kwaye urhoxise iphulo lakho ukuba awuboni iziphumo ozifunayo.

Imikhankaso ye-Adwords inokubiza amawaka eedola, kodwa neshishini elincinci linokufumana iziphumo ngamakhulu eedola. Awudingi ukuchitha ngaphezulu $10,000 ngenyanga kwiphulo eliyimpumelelo, kwaye unokumisela imiqobo yohlahlo lwabiwo-mali kunye neebhidi eziphezulu mihla le. Ungajolisa abaphulaphuli ngezinto abazithandayo kunye nokuziphatha, enokukunceda uthobe iindleko zakho ngokucofa. Ungaphinda uqeshe ingcali ye-PPC ukuthoba iindleko zakho ngokucofa. Kodwa ukuqesha ingcali ye-PPC akufuneki kubize kakhulu – kudla ngokuba kutshiphu ukuhlawula umrhumo wenyanga okanye ngenyanga.

Isicwangcisi segama elingundoqo likaGoogle sisixhobo esiluncedo sokuqikelela ibhidi yakho. Ibonelela ngoqikelelo lomndilili weemali zeCPC kumagama angundoqo ahlukeneyo. Ngaphezu koko, ikuvumela ukuba wenze uluhlu lwegama elingundoqo kunye neekholamu kwaye umisele uqikelelo lwephepha lokuqala, iphepha eliphezulu, kunye nebhidi yendawo yokuqala. Isixhobo siya kukwazisa kwakhona malunga namanqanaba okhuphiswano lwegama elingundoqo.

Yindlela entle yokwazisa ngemveliso

Xa usebenzisa i-Adwords ukukhuthaza uphawu lwakho, kufuneka uqiniseke ukuba ujolise abathengi abafanelekileyo. Oku kuthetha ukusebenzisa imibuzo ye-brand kwinqanaba lophando lwegama elingundoqo. Unokusebenzisa iiTrendi zikaGoogle ukujonga ukhangelo lwegama lebhrendi. Kuya kufuneka usebenzise iisayithi zenethiwekhi yoluntu ukujonga indlela abathengi abasabela ngayo kwi-brand yakho. IHootsuite sisixhobo esihle kakhulu kule nto. Kwakhona, qiniseka ukuba ubandakanya uphando kwiphulo lakho le-imeyile ukuze ukwazi ukulinganisa ulwazi lophawu.

Ukwazisa ngemveliso kubalulekile kwindawo yentengiso yanamhlanje, apho ukhuphiswano luye lwanda kwaye abathengi baya bekhetha ngakumbi. Abathengi abanokubakho bafuna ukuthenga kwiibrendi eziqhelekileyo nezithembekileyo. Ngamanye amazwi, bafuna ukuziva ngathi bayabazi abantu abasemva kophawu. Ukusebenzisa imikhankaso yentengiso ukuphakamisa ulwazi lophawu yindlela entle yokufikelela kubaphulaphuli abafanelekileyo.

Unokusebenzisa i-Facebook ukuphakamisa ulwazi lwe-brand. Le nethiwekhi yoluntu yenye yezona ndawo zinkulu ze-intanethi kwihlabathi. Ungajolisa kubasebenzisi kuFacebook ngokwenza iprofayile kuFacebook kwaye ubacele ukuba balandele ikhonkco lakho. Abantu kunokwenzeka ukuba balandele kwindawo yakho ukuba babona igama lebhrendi yakho kwixesha labo likaFacebook.

Ukusebenzisa ukuthengisa kwakhona ukukhuthaza uphawu lwakho lolunye ukhetho olusebenzayo. Eli nqaku likuvumela ukuba ujolise kubantu abandwendwele amaphepha athile okanye babukele iividiyo ezithile. Unokwenza amaphulo okuthengisa kwakhona ukukhuthaza iimveliso okanye iinkonzo ezithile. Esi sixhobo sikwabhetyebhetye kakhulu kwaye sibonelela ngeenketho ezininzi zokujolisa.

Ukusebenzisa imikhankaso yokubuyisela kwakhona yindlela efanelekileyo yokuvelisa izikhokelo kunye neentengiso. Esi sicwangciso sisebenza kakuhle kwiinkampani ezithengisa iimveliso zabo kwi-Intanethi. Ngokutsala kunye nokubuyisela abantu abasele bebonakalise umdla kwiimveliso zakho, uya kuba nakho ukwandisa ukuthengisa kunye nokukhokela isizukulwana.